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Update formulas.py
Browse files- formulas.py +40 -33
formulas.py
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@@ -21,21 +21,21 @@ Esta fórmula conecta directamente con los deseos y preocupaciones del cliente:
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"Oferta Dorada": {
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"description": """
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Formula: [
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###
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#### 1 **
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**Ejemplos:**
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"El 83% de los emprendedores pierden dinero en anuncios que nadie convierte."
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@@ -54,44 +54,51 @@ Luego, elige al azar uno de los siguientes formatos y PERSONALÍZALO para el ava
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"Hace 6 meses estaba exactamente donde tú estás: creando contenido que nadie veía."
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"Recuerdo cuando mi negocio estaba al borde del colapso por no tener un sistema de ventas."
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#### 3 **
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### **
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### **
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""",
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"examples": [
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"""El 83% de los emprendedores pierden dinero en anuncios que nadie convierte.
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"""Tu lista de email está tan muerta que hasta los mensajes de spam tienen más aperturas.
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Haz que tus correos se lean con una estrategia usada por expertos en solo 30 minutos por campaña.""",
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Consigue comentarios y clientes con una estrategia de contenido validada en solo 10 minutos al día.""",
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"""Ah, otro día más publicando en redes sociales y hablándole a las paredes...
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CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.
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},
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"Oferta Dorada": {
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"description": """
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Formula: [Attention Hook + QUANTIFIABLE PROMISE IN ALL CAPS + Benefit + Authority + Time or Effort]
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This formula is designed to speak directly to the avatar, capturing their attention immediately, reflecting their current situation, and showing the transformation they desire.
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### **How to apply it?**
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#### 1 **Attention Hook**
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The first step is to capture the avatar's attention with a powerful hook that can be a shocking revelation, an unexpected question, or a dramatic fact. IMPORTANT: CUSTOMIZE THE HOOK BASED ON THE AVATAR AND THEIR SPECIFIC PROBLEMS. Don't use generic examples, but adapt them to the client's situation.
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Analyze first:
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- What is the avatar's biggest pain or frustration?
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- What are they trying to achieve without success?
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- What limiting beliefs do they have?
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Then, randomly choose one of the following formats and CUSTOMIZE it for the specific avatar:
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**Ejemplos:**
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"El 83% de los emprendedores pierden dinero en anuncios que nadie convierte."
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"Hace 6 meses estaba exactamente donde tú estás: creando contenido que nadie veía."
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"Recuerdo cuando mi negocio estaba al borde del colapso por no tener un sistema de ventas."
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The important thing is that it connects directly with the avatar's current reality and frustration, USING A VARIETY OF FORMATS AND CUSTOMIZING TO THE SPECIFIC AVATAR.
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#### 2 **QUANTIFIABLE PROMISE IN ALL CAPS**
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This is the most important part. You must create a specific, quantifiable promise written COMPLETELY IN CAPITAL LETTERS that immediately captures attention. It must include:
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- Concrete numbers (money, time, results)
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- Powerful action verbs (EARN, MULTIPLY, ACHIEVE, MASTER)
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- The specific result they will obtain
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- Optionally, the time or effort required
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- IMPORTANT: DO NOT USE EXCLAMATION MARKS (!) IN THIS SECTION UNDER ANY CIRCUMSTANCES
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**Incorrect example:**
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"Improve your sales with our system." (Vague, no numbers, no impact).
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"¡MULTIPLY YOUR SALES IN RECORD TIME!" (Uses exclamation marks, NEVER use them).
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**Correct example:**
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"FACTURA MAS DE $1.000 USD USANDO 15 EMAILS ESCRITOS EN 15 MINUTOS CADA UNO" (Specific, quantifiable, impactful).
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"MULTIPLICA POR 3 TUS INTERACCIONES EN REDES SOCIALES EN SOLO 2 SEMANAS" (Clear, measurable, with defined time).
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---
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#### 3 **Benefit + Authority + Time or Effort**
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In this part, we explain the result they will obtain, supported by an authority factor (proven method, studies, experience, validations) and establishing a time frame or necessary effort to achieve it.
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**Incorrect example:**
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"Grow your business with our strategy." (Doesn't say how long it will take or how reliable the strategy is).
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**Correct example:**
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"Generate responses and sales with our strategy used by more than 500 entrepreneurs, with just 15 minutes a day."
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This format clearly states the benefit, backs up the solution with authority, and establishes a realistic effort to achieve it.
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---
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### **Fixed structure:**
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"[Varied Attention Hook]
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[QUANTIFIABLE PROMISE IN ALL CAPS]
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[Benefit] with [Authority element] in [Time or effort]"
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---
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### **Examples of the applied formula:**
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""",
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"examples": [
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"""El 83% de los emprendedores pierden dinero en anuncios que nadie convierte.
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"""Tu lista de email está tan muerta que hasta los mensajes de spam tienen más aperturas.
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AUMENTA TU TASA DE APERTURA AL 35% Y GENERA $2.500 EN VENTAS CON CADA CAMPAÑA DE EMAIL QUE ENVIES.
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Haz que tus correos se lean con una estrategia usada por expertos en solo 30 minutos por campaña.""",
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Consigue comentarios y clientes con una estrategia de contenido validada en solo 10 minutos al día.""",
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"""Ah, otro día más publicando en redes sociales y hablándole a las paredes... Qué divertido.
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CONSIGUE 100 NUEVOS SEGUIDORES CUALIFICADOS POR SEMANA Y CONVIERTE EL 10% EN LEADS INTERESADOS EN TUS SERVICIOS.
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