Update formulas.py

formulas.py

@@ -214,13 +214,40 @@ INSTRUCCIONES ESPECÍFICAS PARA LA OFERTA DORADA:
         "description": """
 Formula: [Type + Name + Dream + Obstacle]
 
-This formula connects directly with the client's desires and concerns:
+This formula connects directly with the client's desires and concerns, adapting to the market sophistication level ({sophistication_level}):
 
-1. Type: The type of solution (training, product, or service)
-2. Name: The name of your solution
-3. Dream: The big dream or result that the client wants to achieve
+1. Type: The solution type (training, product, or service)
+2. Name: Your solution's name
+3. Dream: The big dream or result the client wants to achieve
 4. Obstacle: The obstacle that would normally prevent achieving that dream
 
+### **Adaptation by Sophistication Level ({sophistication_level}):**
+
+#### **Level 1 - New Market:**
+- Type: Use simple and straightforward language
+- Dream: Focus on basic and direct benefits
+- Obstacle: Mention universal and common obstacles
+
+#### **Level 2 - Initial Competition:**
+- Type: Add differentiators to the solution type
+- Dream: Include specific metrics and results
+- Obstacle: Contrast with existing solutions
+
+#### **Level 3 - Saturated Market:**
+- Type: Introduce proprietary terminology
+- Dream: Emphasize unique mechanisms
+- Obstacle: Highlight innovative approaches
+
+#### **Level 4 - Skeptical Market:**
+- Type: Use data-backed terms
+- Dream: Include proofs and case studies
+- Obstacle: Address deep objections with evidence
+
+#### **Level 5 - Desensitized Market:**
+- Type: Focus on transformation and movement
+- Dream: Connect with values and higher purpose
+- Obstacle: Address emotional and philosophical barriers
+
 **Suggested solution types:**
 - Online course
 - Webinar
@@ -278,46 +305,70 @@ This formula connects directly with the client's desires and concerns:
         ],        
         "instructions": """
 SPECIFIC INSTRUCTIONS FOR THIS FORMULA:
+
 1. PRODUCT/SERVICE NAME HANDLING:
    - CRITICAL: If a product name is provided, YOU MUST USE THAT EXACT NAME. This is non-negotiable.
    - If the product name is not empty, use it EXACTLY as provided with no modifications
    - Only create a new name if no product name is provided or it contains generic placeholders
 
-2. Analyze ALL available information:
+2. ANALYZE ALL AVAILABLE INFORMATION:
+   - Consider the market sophistication level ({sophistication_level})
    - Product/service name (use the name provided)
-   - Target audience description (avatar_description)
+   - Target audience description
    - Content from uploaded files (if any)
 
-3. Determine the most appropriate type (curso, webinar, entrenamiento, etc.) based on:
-   - Any type mentioned in product_name
-   - The nature of the solution described in avatar_description
-   - The most suitable format for the target audience's needs
+3. DETERMINE THE MOST APPROPRIATE TYPE:
+   - Based on any type mentioned in product_name
+   - Consider the nature of the solution described
+   - Choose the most suitable format for the target audience's needs
+   - Adapt according to market sophistication level
 
-4. Create a comprehensive offer by combining:
+4. CREATE A COMPREHENSIVE OFFER BY COMBINING:
    - The appropriate type (determined in step 3)
    - The EXACT product name as provided (if available)
-   - A compelling dream based on avatar_description
-   - A relevant obstacle based on avatar_description
-
-5. The dream should be ambitious but believable, incorporating:
-   - Target audience desires from avatar_description
-   - Explicit goals mentioned in uploaded content (if any)
-
-6. The obstacle should reflect:
-   - Real problems mentioned in avatar_description
-   - Challenges that would normally prevent achieving the dream
-
-7. IMPORTANT: Vary the way you start the phrase. Instead of always using "Se trata de un...", use different openings such as:
-   - "Presentamos un..."
-   - "Te ofrecemos un..."
-   - "Descubre nuestro..."
-   - "Conoce el..."
-   - "Hemos creado un..."
-   - "Imagina tener acceso a un..."
-   - "Por fin existe un..."
-   - "Ahora puedes acceder a un..."
-   - "Tenemos para ti un..."
-   - "Disfruta de un..."
+   - A compelling dream based on target audience description
+   - A relevant obstacle based on audience challenges
+
+5. DREAM DEVELOPMENT:
+   - Should be ambitious but believable
+   - Incorporate target audience desires
+   - Include explicit goals from provided content
+   - Match the sophistication level expectations
+
+6. OBSTACLE IDENTIFICATION:
+   - Reflect real problems mentioned in audience description
+   - Address challenges that would prevent dream achievement
+   - Scale complexity based on market sophistication
+
+7. OPENING VARIATION:
+   Use different Spanish openings from the provided list to maintain variety and engagement
+   [Keep existing Spanish opening variations]
+
+8. SOPHISTICATION LEVEL ADAPTATION:
+   Level 1 (New Market):
+   - Use educational and straightforward language
+   - Focus on basic benefits and common obstacles
+   - Keep the promise simple and direct
+
+   Level 2 (Initial Competition):
+   - Add specific differentiators
+   - Include measurable results
+   - Compare indirectly with alternatives
+
+   Level 3 (Saturated Market):
+   - Use proprietary terminology
+   - Focus on unique mechanisms
+   - Highlight innovative approaches
+
+   Level 4 (Skeptical Market):
+   - Include data and research
+   - Add proof elements
+   - Address deep objections
+
+   Level 5 (Desensitized Market):
+   - Focus on emotional transformation
+   - Connect with deeper values
+   - Create movement-based messaging
 """
     }
 }