Update prompts.py

prompts.py

@@ -5,20 +5,22 @@ offer_system_prompt = """You are a world-class expert copywriter, experienced in
 
 OBJECTIVE:
 - Generate 3 COMPLETELY DIFFERENT versions of a convincing offer in Spanish
-- Connect emotionally with the audience
-- Address real desires, problems, and motivations
-- Maintain natural and conversational language
+- Each version must be CLEAR, CONCISE and FOCUSED on a SINGLE transformation
+- Connect emotionally with the audience's core desire
+- Use natural and conversational language
 
 CRITICAL OUTPUT RULES:
-- Create 3 RADICALLY DIFFERENT versions of the offer, each with a unique approach, angle, and structure
-- Each version MUST use different vocabulary, sentence structures, and emotional appeals
-- Ensure NO repetition of key phrases or selling points between versions
+- Create 3 DISTINCT versions with different angles and emotional appeals
+- Each version must focus on ONE problem/vision, ONE transformation, and ONE proof element
 - Number each version clearly as "VERSIÓN 1:", "VERSIÓN 2:", and "VERSIÓN 3:"
-- Each version should be completely independent with different wording, focus, and benefits highlighted
-- Output ONLY the offers themselves with NO introductory text, explanations, or additional commentary
+- Output ONLY the offers themselves with NO explanations or commentary
 - Start each version directly with its corresponding formula structure
-- Do not include phrases like "Aquí tienes una oferta convincente" or "Esta es tu oferta"
 - Present all 3 versions one after another, clearly separated
+
+FORMULA-SPECIFIC FOCUS:
+1. Oferta Dorada: ONE specific problem, ONE clear transformation, ONE proof element
+2. Contraste Revelador: ONE inspiring vision, ONE transformative solution, ONE emotional result
+3. Propuesta Única de Valor: ONE powerful transformation, ONE emotional objection handler
 """
 
 def create_offer_instruction(target_audience=None, product_service=None, selected_formula_name=None, file_content=None, skills=None, sophistication_level=None):
@@ -107,69 +109,116 @@ Create a compelling offer following the formula structure exactly, adapting it t
         instruction += f"\n\nGet inspired by these examples:\n{examples_text}"
     
     # Add sophistication level guidance using the dedicated function
-    if sophistication_level and sophistication_level == "Nivel 1: Primera promesa fuerte":
-        # Get basic sophistication guidance
-        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
-        
-        # Add formula-specific guidance for Nivel 1
-        formula_specific_guidance = f"\n\nFor this Level 1 market sophistication:\n- Make the hook educational or introduce the concept as new\n- Keep the promise direct, clear and impactful without comparisons\n- Focus on explaining what it is and how it works\n- Avoid complicated mechanisms or advanced explanations\n- Present the solution as if it's the first of its kind"
-        
-        # Combine the base guidance with formula-specific guidance
-        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 1 sophistication while following the formula structure."
-    elif sophistication_level and sophistication_level == "Nivel 2: Competencia aparece con la misma promesa":
-        # Get basic sophistication guidance
-        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
-        
-        # Add formula-specific guidance for Nivel 2
-        formula_specific_guidance = f"\n\nFor this Level 2 market sophistication:\n- Make the hook acknowledge that the solution exists but position yours as better\n- Add quantitative or qualitative differentiators to your promise (faster, easier, cheaper, more effective)\n- Include specific numbers or percentages when possible to strengthen your claims\n- Compare your solution favorably to alternatives without naming competitors\n- Focus on what makes your solution stand out from others in the market"
-        
-        # Combine the base guidance with formula-specific guidance
-        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 2 sophistication while following the formula structure."
-    elif sophistication_level and sophistication_level == "Nivel 3: Mercado saturado de la misma promesa":
-        # Get basic sophistication guidance
-        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
-        
-        # Add formula-specific guidance for Nivel 3
-        formula_specific_guidance = f"\n\nFor this Level 3 market sophistication:\n- Make the hook acknowledge market saturation and introduce a unique angle\n- Focus on a specific mechanism, method, or system that makes your solution different\n- Emphasize HOW your solution works, not just what it does\n- Introduce proprietary terminology or branded concepts\n- Present a new approach to solving the same problem\n- Highlight a unique feature or process that competitors don't have"
-        
-        # Combine the base guidance with formula-specific guidance
-        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 3 sophistication while following the formula structure."
-    elif sophistication_level and sophistication_level == "Nivel 4: Mercado escéptico y desconfiado":
-        # Get basic sophistication guidance
-        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
-        
-        # Add formula-specific guidance for Nivel 4
-        formula_specific_guidance = f"\n\nFor this Level 4 market sophistication:\n- Make the hook directly challenge established beliefs with a provocative tone\n- Include specific research, verifiable data, and concrete evidence\n- Reference exact numbers, studies, or expert endorsements\n- Address deep objections that a skeptical audience would have\n- Add elements of exclusivity or limited access\n- Use language that makes the customer feel part of a select group\n- Highlight tangible and diversified results in multiple areas\n- Provide guarantees backed by concrete evidence\n- Use a tone that encourages immediate action"
-        
-        # Combine the base guidance with formula-specific guidance
-        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 4 sophistication while following the formula structure."
-    elif sophistication_level and sophistication_level == "Nivel 5: Mercado insensibilizado y hastiado":
-        # Get basic sophistication guidance
-        base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
-        
-        # Add formula-specific guidance for Nivel 5
-        formula_specific_guidance = f"\n\nFor this Level 5 market sophistication:\n- Focus on emotional connection and values rather than product features\n- Convey a purpose or philosophy that resonates with the audience\n- Use storytelling that creates identity and belonging\n- Minimize direct selling or product mentions\n- Emphasize lifestyle and emotional experience\n- Use inspirational tone that transcends the product category\n- Focus on transformation of identity, not just results\n- Invite the audience to join a movement or philosophy\n- Use language that empowers and elevates the customer\n- Emphasize the journey and emotional transformation"
-        
-        # Combine the base guidance with formula-specific guidance
-        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this Level 5 sophistication while following the formula structure."
-    elif sophistication_level:
-        # Original code for other sophistication levels
+    if sophistication_level:
         # Get basic sophistication guidance
         base_sophistication_guidance = create_sophistication_instruction(sophistication_level)
         
-        # Add formula-specific sophistication guidance
+        # Create concise formula-specific guidance based on sophistication level
         formula_specific_guidance = ""
+        level_num = sophistication_level.split(":")[0].replace("Nivel ", "")
         
-        # Apply conditional logic based on formula name
         if selected_formula_name == "Oferta Dorada":
-            formula_specific_guidance = f"\n\nFor the Oferta Dorada formula specifically:\n- Gancho: Create a hook that matches {sophistication_level} awareness level. For higher sophistication, use more specific data or challenge established beliefs.\n- Promesa: Craft a promise that addresses the skepticism level of this market. For higher sophistication, focus on unique mechanisms or emotional transformation.\n- Beneficio con Autoridad: Provide proof elements appropriate for this sophistication level. For higher sophistication, include more specific data, studies, or transparent evidence."
-        
-        elif selected_formula_name == "Fórmula Sueño-Obstáculo":
-            formula_specific_guidance = f"\n\nFor the Fórmula Sueño-Obstáculo specifically:\n- Type: Select a solution type that resonates with {sophistication_level} markets.\n- Dream: For higher sophistication levels, make the dream more specific and emotionally resonant rather than generic.\n- Obstacle: For higher sophistication, address more complex or specific obstacles that show deep understanding of the market's challenges."
-        
-        # Add more conditionals for other formulas as they are added to the system
-        
-        # Combine the base guidance with formula-specific guidance
-        instruction += f"\n\nMARKET SOPHISTICATION GUIDANCE:\n{base_sophistication_guidance}{formula_specific_guidance}\n\nEnsure the entire offer maintains consistency with this sophistication level while following the formula structure."
+            formula_specific_guidance = f"""
+For Oferta Dorada (Nivel {level_num}):
+- Headline: {get_headline_guidance(level_num)}
+- Promise: {get_promise_guidance(level_num)}
+- Subtitle: {get_subtitle_guidance(level_num)}"""
+        
+        elif selected_formula_name == "Contraste Revelador":
+            formula_specific_guidance = f"""
+For Contraste Revelador (Nivel {level_num}):
+- Visión: {get_vision_guidance(level_num)}
+- Solución: {get_solution_guidance(level_num)}
+- Resultado: {get_result_guidance(level_num)}"""
+        
+        elif selected_formula_name == "Propuesta Única de Valor":
+            formula_specific_guidance = f"""
+For Propuesta Única de Valor (Nivel {level_num}):
+- Transformación: {get_transformation_guidance(level_num)}
+- Objeciones: {get_objection_guidance(level_num)}"""
+        
+        # Add the concise guidance to the instruction
+        instruction += f"\n\nSOPHISTICATION GUIDANCE (NIVEL {level_num}):{formula_specific_guidance}"
     
-    return instruction
+    return instruction
+
+# Helper functions for concise sophistication guidance
+def get_headline_guidance(level):
+    guidance = {
+        "1": "Educational, introduce the concept as new",
+        "2": "Differentiate from competitors, add specific benefits",
+        "3": "Highlight unique mechanism or approach",
+        "4": "Use data, research or challenge beliefs",
+        "5": "Focus on identity and emotional transformation"
+    }
+    return guidance.get(level, "Match market awareness level")
+
+def get_promise_guidance(level):
+    guidance = {
+        "1": "Direct and clear benefit without comparisons",
+        "2": "Quantified benefit with specific advantage",
+        "3": "Unique mechanism or proprietary method",
+        "4": "Evidence-backed transformation with specifics",
+        "5": "Identity shift and deeper meaning beyond results"
+    }
+    return guidance.get(level, "Focus on transformation")
+
+def get_subtitle_guidance(level):
+    guidance = {
+        "1": "Simple proof with basic numbers",
+        "2": "Comparative results with timeframes",
+        "3": "Specific mechanism results with details",
+        "4": "Research-backed evidence and guarantees",
+        "5": "Community and movement-based validation"
+    }
+    return guidance.get(level, "Provide appropriate proof")
+
+def get_vision_guidance(level):
+    guidance = {
+        "1": "Simple, aspirational future state",
+        "2": "Specific vision with clear advantages",
+        "3": "Unique approach to achieving desires",
+        "4": "Evidence-based optimal state",
+        "5": "Transcendent vision beyond conventional goals"
+    }
+    return guidance.get(level, "Create inspiring vision")
+
+def get_solution_guidance(level):
+    guidance = {
+        "1": "Clear, straightforward solution",
+        "2": "Solution with specific advantages",
+        "3": "Unique mechanism or proprietary method",
+        "4": "Validated solution with research backing",
+        "5": "Paradigm-shifting approach"
+    }
+    return guidance.get(level, "Offer transformative solution")
+
+def get_result_guidance(level):
+    guidance = {
+        "1": "Simple emotional outcome with basic proof",
+        "2": "Specific results with comparative advantages",
+        "3": "Detailed outcomes from unique approach",
+        "4": "Evidence-backed results with specifics",
+        "5": "Identity-level transformation stories"
+    }
+    return guidance.get(level, "Show emotional transformation")
+
+def get_transformation_guidance(level):
+    guidance = {
+        "1": "Clear, direct transformation",
+        "2": "Specific, quantified transformation",
+        "3": "Unique mechanism transformation",
+        "4": "Evidence-backed, validated transformation",
+        "5": "Identity-level, paradigm-shifting transformation"
+    }
+    return guidance.get(level, "Focus on key transformation")
+
+def get_objection_guidance(level):
+    guidance = {
+        "1": "Address basic concerns simply",
+        "2": "Counter specific objections with advantages",
+        "3": "Handle objections with unique approach",
+        "4": "Evidence-based objection handling",
+        "5": "Transform objections into strengths"
+    }
+    return guidance.get(level, "Handle emotional objections")