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app.py

@@ -270,14 +270,15 @@ with col2:
                 # Get the response text
                 response_text = response.text
                 
-                # Apply formatting to all formulas - MOVED OUTSIDE THE CONDITION
+                # Apply formatting to all formulas
                 # Obtener la configuración de formato para la fórmula actual
                 current_formula = st.session_state.formula_type
                 format_config = formula_formatting.get(current_formula, {
                     "uppercase_lines": [],
                     "spacing": "single",
                     "product_integration": False,
-                    "replace_terms": []
+                    "replace_terms": [],
+                    "capitalize_first_only": []
                 })
                 
                 # Aplicar formato según la configuración
@@ -289,6 +290,13 @@ with col2:
                     if line_index < len(lines):
                         lines[line_index] = lines[line_index].upper()
                 
+                # Aplicar capitalización solo a la primera letra en líneas específicas
+                for line_index in format_config.get("capitalize_first_only", []):
+                    if line_index < len(lines) and lines[line_index].strip():
+                        # Convertir a minúsculas primero, luego capitalizar solo la primera letra
+                        lines[line_index] = lines[line_index].lower()
+                        lines[line_index] = lines[line_index][0].upper() + lines[line_index][1:]
+                
                 # Eliminar líneas en blanco extras
                 lines = [line for line in lines if line.strip()]
                 

formulas.py

@@ -383,31 +383,35 @@ SPECIFIC INSTRUCTIONS FOR THE REVEALING CONTRAST:
    - Adjust according to the market sophistication level ({sophistication_level})
    - Ensure the inspiring vision is attractive and aspirational
 
-3. REFINEMENT AND OPTIMIZATION:
-   - Verify that the three parts are coherently connected
-   - Eliminate any vague or generic language
-   - Avoid exclamation marks and exaggerated language
+3. TRANSFORMATIVE SOLUTION CREATION:
+   - Begin with a powerful action verb in ALL CAPS
+   - For sophistication level 3 and above, naturally integrate the product/service name:
+     * Replace generic terms like "sistema" or "método" with the specific product name
+     * Position the product/service as the key enabler of the transformation
+     * Format as "[VERBO] CON [NOMBRE DEL PRODUCTO/SERVICIO] Y [RESULTADO ESPECÍFICO]"
+     * If no product name is provided, use a descriptive term based on the industry
+
+3. OBJECTIONS HANDLING:
+   - Begin with "incluso si" or "aunque"
+   - Address the client's current situation
+   - Neutralize key objections about reaching the transformation
+   - Eliminate concerns about maintaining the new reality
+   - Validate the client's worries in a way that increases credibility
 
 4. FORMAT RESTRICTIONS:
-   - Keep each section concise and direct
-   - DO NOT use exclamation marks
-   - Use an inspiring and positive tone
-   - Eliminate any vague or generic language
-   - Avoid starting with statistics or percentages
-   
-5. DELIVERY FORMAT:
-   - Present the inspiring vision that connects with their aspirations
-   - Then show the TRANSFORMATIVE SOLUTION
-   - Finally present the emotional result
-   - The final format should be:
-   
-   [Inspiring vision that connects with their aspirations and desires]
-   
-   [TRANSFORMATIVE SOLUTION IN CAPITAL LETTERS]
-      
-   [Social proof + Positive emotional experience they will live]
+   - Keep the transformation statement concise and powerful
+   - Make objections relatable and honest
+   - DO NOT include benefits or bonuses sections (these will be handled separately)
+   - Ensure each version is truly unique in its approach
+
+5. IMPORTANT GUIDELINES:
+   - Create 3 COMPLETELY DIFFERENT versions
+   - Use different action verbs in each promise
+   - Include specific timeframes when possible
+   - DO NOT repeat the same structure or approach between versions
+   - DO NOT include benefits or bonuses sections
+   - For sophistication levels 3+, always feature the product/service name prominently
 """
-        
     },
     "Propuesta Única de Valor": {
         "description": """
@@ -460,14 +464,14 @@ The second line, in lowercase, that addresses fears, doubts, or limiting beliefs
                 "objections": "Aunque actualmente trabajes tiempo completo, no tengas experiencia en marketing digital o temas que tu nicho ya esté saturado"
             },
             "nivel_2_ejemplo2": {
-                "transformation": "TRANSFORMA TU CUERPO EN 60 DÍAS CON SOLO 3 ENTRENAMIENTOS SEMANALES DE 30 MINUTOS",
+                "transformation": "DOMINA EL ARTE DE LA COMUNICACIÓN PERSUASIVA Y DUPLICA TUS CONVERSIONES EN 60 DÍAS",
                 
-                "objections": "Incluso si tienes un metabolismo lento, has fracasado con otras dietas o no dispones de mucho tiempo libre para ejercitarte"
+                "objections": "Incluso si te consideras introvertido, has tenido malas experiencias con ventas o crees que la persuasión es manipulativa"
             },
             "nivel_2_ejemplo3": {
-                "transformation": "DOMINA LA INVERSIÓN EN BOLSA Y GENERA UN 15% DE RENDIMIENTO ANUAL CONSISTENTE",
+                "transformation": "TRANSFORMA TU CUERPO Y RECUPERA TU ENERGÍA EN SOLO 12 SEMANAS SIN DIETAS RESTRICTIVAS",
                 
-                "objections": "Aunque nunca hayas invertido antes, no entiendas de finanzas o temas perder tu dinero en mercados volátiles"
+                "objections": "Aunque hayas intentado múltiples programas sin resultados duraderos, tengas poco tiempo para ejercicio o disfrutes comiendo lo que te gusta"
             },
             "nivel_3": {
                 "transformation": "ESCALA TU NEGOCIO DE SERVICIOS A 6 FIGURAS EN 6 MESES SIN TRABAJAR MÁS HORAS",
@@ -530,10 +534,15 @@ SPECIFIC INSTRUCTIONS FOR THE UNIQUE VALUE PROPOSITION:
    - Include a specific timeframe when possible (en 30 días, en 8 semanas)
    - Focus on concrete, measurable results
    - Create a clear vision of the destination
-   - Adapt to the market sophistication level
+   - Adapt to the market sophistication level ({sophistication_level})
+   - For sophistication level 3 and above, naturally integrate the product/service name:
+     * Replace generic terms like "sistema" or "método" with the specific product name
+     * Position the product/service as the key enabler of the transformation
+     * Format as "[VERBO] CON [NOMBRE DEL PRODUCTO/SERVICIO] Y [RESULTADO ESPECÍFICO]"
+     * If no product name is provided, use a descriptive term based on the industry
 
 3. OBJECTIONS HANDLING:
-   - Begin with "incluso si" or "aunque"
+   - Begin with "Incluso si" or "Aunque" (first letter capitalized, rest lowercase)
    - Address the client's current situation
    - Neutralize key objections about reaching the transformation
    - Eliminate concerns about maintaining the new reality
@@ -551,6 +560,7 @@ SPECIFIC INSTRUCTIONS FOR THE UNIQUE VALUE PROPOSITION:
    - Include specific timeframes when possible
    - DO NOT repeat the same structure or approach between versions
    - DO NOT include benefits or bonuses sections
+   - For sophistication levels 3+, always feature the product/service name prominently in a natural, conversational way
 """
     }
 }
@@ -561,19 +571,22 @@ formula_formatting = {
         "uppercase_lines": [1],  # The second line (index 1) should be in uppercase
         "spacing": "double",     # Double spacing between lines
         "product_integration": True,  # Replace generic terms with product name
-        "replace_terms": ["sistema", "método", "programa", "solución"]  # Terms to replace
+        "replace_terms": ["sistema", "método", "programa", "solución"],  # Terms to replace
+        "capitalize_first_only": [0, 2]  # Capitalize only first letter for headline and subtitle (lines 0 and 2)
     },
     "Contraste Revelador": {
         "uppercase_lines": [1],  # The solution line should be in uppercase
         "spacing": "double",     # Double spacing between lines
         "product_integration": True,  # Replace generic terms with product name
-        "replace_terms": ["sistema", "método", "programa", "solución"]  # Terms to replace
+        "replace_terms": ["sistema", "método", "programa", "solución"],  # Terms to replace
+        "capitalize_first_only": [0, 2]  # Capitalize only first letter for vision and result (lines 0 and 2)
     },
     "Propuesta Única de Valor": {
-        "uppercase_lines": [1],  # The value proposition line should be in uppercase
+        "uppercase_lines": [0],  # The first line (transformation) should be in uppercase
         "spacing": "double",     # Double spacing between lines
         "product_integration": True,  # Replace generic terms with product name
-        "replace_terms": ["sistema", "método", "programa", "solución"]  # Terms to replace
+        "replace_terms": ["sistema", "método", "programa", "solución"],  # Terms to replace
+        "capitalize_first_only": [1]  # Capitalize only first letter for objections (line 1)
     }
 }