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title: MMMInc-testing
app_file: app.py
sdk: gradio
sdk_version: 5.47.2
---
MMM:
Regress sales on multiple marketing channels + price.
Coefficients tell you how much each channel contributes to sales.
Incrementality:
Calculate how much extra sales you get by increasing spend on one channel.
Example: if coefficient = 1.2, then $10,000 extra spend → 12,000 additional sales units.
Validation:
Compare actual vs predicted in “treatment” periods to estimate true incremental lift. |