---
title: Social Media Virality Assistant
emoji: 🚀
colorFrom: indigo
colorTo: purple
sdk: gradio
sdk_version: 5.9.0
app_file: app.py
pinned: false
---

# 🚀 Social Media Virality Assistant

A machine learning-powered tool that helps content creators predict and optimize their video virality potential using trained **XGBoost** model and **Google Gemini AI**.

## 🏗️ Architecture & Pipeline

This project consists of two main components: a training pipeline (`model-prep.py`) and an inference application (`app.py`).

### 1. Training Pipeline (`model-prep.py`)
the `model-prep.py` script handles the end-to-end model creation process:

1.  **Cloud Data Loading**: It fetches the latest synthetic dataset directly from **Hugging Face** (`MatanKriel/social-assitent-synthetic-data`).
2.  **Embedding Benchmark**: It evaluates 3 state-of-the-art models (`MiniLM`, `mpnet-base`, `bge-small`) using **Silhouette Score** on **Composite Labels** (`Category_ViralClass`).
    *   *Why?* Instead of just clustering by topic (e.g., "Gaming"), this forces the model to distinguish between "Viral Gaming Videos" and "Average Gaming Videos".
    *   *Selection*: Automatically picks the best model for this high-resolution task.
3.  **Feature Engineering**:
    *   Encodes categorical inputs: `category`, `gender`, `day_of_week`, `age`.
    *   Combines text embeddings with metadata (`followers`, `duration`, `hour`).
4.  **Model Training**: Trains and compares three regression algorithms:
    *   Linear Regression
    *   Random Forest
    *   **XGBoost (Winner)**: Selected for having the lowest RMSE.
5.  **Artifact Generation**: Saves the trained model locally (`viral_model.pkl`) and generates performance plots (`project_plots/`).

### 2. Inference Application (`app.py`)
The `app.py` script runs a **Gradio** web interface that pulls artifacts from the cloud at startup:

1.  **Initialization**:
    *   Downloads the trained `viral_model.pkl` from Hugging Face (`MatanKriel/social-assitent-viral-predictor`).
    *   Downloads the dataset to build a Knowledge Base.
    *   Generates embeddings on-the-fly for the Knowledge Base.
2.  **Core Features**:
    *   **Virality Prediction**: Predicts raw view counts based on your draft description and stats.
    *   **AI Optimization**: Uses **Google Gemini** to rewrite your description with viral hooks and hashtags with the context of top 3 similar videos from the dataset.
    *   **Semantic Search**: Finds similar successful videos from the knowledge base using Cosine Similarity.

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## 📊 Model Performance

The training script (`model-prep.py`) automatically generates these benchmarks:

### Embedding Model Comparison
We selected the embedding model that best balances speed and semantic understanding.
![Embedding Benchmark](project_plots/embedding_benchmark.png)

### Regression Model Comparison
We chose the regressor with the lowest error (RMSE) and highest explained variance (R²).
![Model Comparison](project_plots/regression_comparison.png)

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## 🛠️ Tech Stack
This project is built using:
*   **App**: `gradio`, `google-generativeai`
*   **ML**: `xgboost`, `scikit-learn`, `sentence-transformers`
*   **Data**: `pandas`, `numpy`
*   **Cloud**: `huggingface_hub`, `datasets`

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