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"""Influence network calculation for multi-persona interactions"""
from typing import List, Dict, Tuple, Literal
import math
import random
import networkx as nx
from ..personas.models import Persona
from .models import InfluenceWeight, NetworkMetrics
NetworkType = Literal["fully_connected", "scale_free", "small_world"]
class InfluenceNetwork:
"""
Calculates influence weights between personas based on their characteristics.
Supports multiple network topologies:
- fully_connected: Everyone influences everyone (weighted by characteristics)
- scale_free: Power-law distribution (some hubs, realistic for social networks)
- small_world: Clustered with shortcuts (Watts-Strogatz model)
Influence is determined by:
1. Shared values and priorities
2. Expertise credibility (knowledge domains)
3. Political alignment
4. Professional relationships
5. Trust factors
"""
def __init__(
self,
personas: List[Persona],
network_type: NetworkType = "scale_free",
random_seed: int = None,
homophily: float = 0.0,
):
"""
Initialize influence network.
Args:
personas: List of personas to include
network_type: Network topology ("fully_connected", "scale_free", "small_world")
random_seed: Random seed for reproducibility
homophily: Homophily parameter (0-1). Higher = similar personas cluster together
"""
self.personas = {p.persona_id: p for p in personas}
self.network_type = network_type
self.homophily = homophily
self.influence_matrix: Dict[Tuple[str, str], InfluenceWeight] = {}
self.persona_assignment: Dict[int, str] = {} # node_id -> persona_id mapping
if random_seed is not None:
random.seed(random_seed)
self._calculate_influence_network()
def _calculate_influence_network(self):
"""Calculate pairwise influence weights based on network topology"""
persona_ids = list(self.personas.keys())
if self.network_type == "fully_connected":
# Everyone influences everyone
connections = [
(i, j) for i in persona_ids for j in persona_ids if i != j
]
elif self.network_type == "scale_free":
# Barabási-Albert: preferential attachment creates hubs
connections = self._create_scale_free_topology(persona_ids)
elif self.network_type == "small_world":
# Watts-Strogatz: clustered with random shortcuts
connections = self._create_small_world_topology(persona_ids)
else:
raise ValueError(f"Unknown network type: {self.network_type}")
# Calculate weights for established connections
for influencer_id, influenced_id in connections:
weight = self._calculate_influence_weight(
influencer_id, influenced_id
)
self.influence_matrix[(influencer_id, influenced_id)] = weight
def _create_scale_free_topology(
self, persona_ids: List[str]
) -> List[Tuple[str, str]]:
"""
Create scale-free network using Barabási-Albert model.
Properties:
- Power-law degree distribution (few hubs, many peripheral nodes)
- Realistic for social networks
- Some personas have disproportionate influence
"""
n = len(persona_ids)
if n < 3:
# Too small for BA model, use fully connected
return [(i, j) for i in persona_ids for j in persona_ids if i != j]
# Use networkx to generate scale-free network
# m = edges to attach from new node (controls connectivity)
m = max(2, min(3, n // 2))
G = nx.barabasi_albert_graph(n, m, seed=None)
# Convert to directed graph with bidirectional edges
connections = []
for i, j in G.edges():
# Add both directions
connections.append((persona_ids[i], persona_ids[j]))
connections.append((persona_ids[j], persona_ids[i]))
return connections
def _create_small_world_topology(
self, persona_ids: List[str]
) -> List[Tuple[str, str]]:
"""
Create small-world network using Watts-Strogatz model.
Properties:
- High clustering (people in same group know each other)
- Short path lengths (few degrees of separation)
- Realistic for community-based networks
"""
n = len(persona_ids)
if n < 4:
# Too small, use fully connected
return [(i, j) for i in persona_ids for j in persona_ids if i != j]
# k = each node connected to k nearest neighbors (must be even)
k = max(2, min(4, (n - 1) // 2))
if k % 2 != 0:
k -= 1
# p = rewiring probability (0.1 = 10% of edges become shortcuts)
p = 0.1
G = nx.watts_strogatz_graph(n, k, p, seed=None)
# Convert to directed graph with bidirectional edges
connections = []
for i, j in G.edges():
# Add both directions
connections.append((persona_ids[i], persona_ids[j]))
connections.append((persona_ids[j], persona_ids[i]))
return connections
def _calculate_influence_weight(
self, influencer_id: str, influenced_id: str
) -> InfluenceWeight:
"""Calculate influence weight from one persona to another"""
influencer = self.personas[influencer_id]
influenced = self.personas[influenced_id]
factors = {}
# 1. Shared values (0-1)
shared_values = self._calculate_shared_values(influencer, influenced)
factors["shared_values"] = shared_values
# 2. Expertise credibility (0-1)
expertise = self._calculate_expertise_credibility(influencer)
factors["expertise_credibility"] = expertise
# 3. Political alignment (0-1)
political = self._calculate_political_alignment(influencer, influenced)
factors["political_alignment"] = political
# 4. Trust based on openness and community engagement (0-1)
trust = self._calculate_trust_factor(influenced)
factors["trust_receptivity"] = trust
# 5. Professional credibility based on role (0-1)
professional = self._calculate_professional_credibility(influencer)
factors["professional_credibility"] = professional
# Weighted combination
weights = {
"shared_values": 0.25,
"expertise_credibility": 0.20,
"political_alignment": 0.20,
"trust_receptivity": 0.20,
"professional_credibility": 0.15,
}
total_weight = sum(
factors[key] * weights[key] for key in weights.keys()
)
return InfluenceWeight(
influencer_id=influencer_id,
influenced_id=influenced_id,
weight=total_weight,
factors=factors,
)
def _calculate_shared_values(
self, p1: Persona, p2: Persona
) -> float:
"""Calculate overlap in core values (0-1)"""
values1 = set(p1.psychographics.core_values)
values2 = set(p2.psychographics.core_values)
if not values1 or not values2:
return 0.5 # Neutral if no values specified
intersection = len(values1 & values2)
union = len(values1 | values2)
return intersection / union if union > 0 else 0.5
def _calculate_expertise_credibility(self, persona: Persona) -> float:
"""Calculate expertise credibility (0-1)"""
if not persona.knowledge_domains:
return 0.5 # Neutral credibility
# Average expertise level across domains
avg_expertise = sum(
kd.expertise_level for kd in persona.knowledge_domains
) / len(persona.knowledge_domains)
# Normalize to 0-1
return avg_expertise / 10.0
def _calculate_political_alignment(
self, p1: Persona, p2: Persona
) -> float:
"""Calculate political alignment (0-1)"""
# Map political leanings to numeric scale
scale = {
"very_progressive": -2,
"progressive": -1,
"moderate": 0,
"independent": 0,
"conservative": 1,
"very_conservative": 2,
}
pos1 = scale.get(p1.psychographics.political_leaning, 0)
pos2 = scale.get(p2.psychographics.political_leaning, 0)
# Distance on scale (0-4, normalize to 0-1)
distance = abs(pos1 - pos2)
alignment = 1 - (distance / 4.0)
return alignment
def _calculate_trust_factor(self, persona: Persona) -> float:
"""Calculate how receptive persona is to influence (0-1)"""
# Based on openness to change and community engagement
openness = persona.psychographics.openness_to_change / 10.0
engagement = persona.psychographics.community_engagement / 10.0
# Higher openness = more receptive to influence
return (openness * 0.7 + engagement * 0.3)
def _calculate_professional_credibility(self, persona: Persona) -> float:
"""Calculate professional credibility based on role (0-1)"""
# Higher credibility for expert roles
high_credibility_roles = [
"planner",
"engineer",
"architect",
"economist",
"researcher",
]
role_lower = persona.role.lower()
for keyword in high_credibility_roles:
if keyword in role_lower:
return 0.8
# Medium credibility for stakeholder roles
medium_credibility_roles = [
"advocate",
"organizer",
"developer",
"business",
]
for keyword in medium_credibility_roles:
if keyword in role_lower:
return 0.6
# Default credibility
return 0.5
def get_influence_weight(
self, influencer_id: str, influenced_id: str
) -> float:
"""Get influence weight between two personas"""
key = (influencer_id, influenced_id)
return self.influence_matrix.get(key).weight if key in self.influence_matrix else 0.0
def get_influencers(
self, persona_id: str, min_weight: float = 0.5
) -> List[InfluenceWeight]:
"""Get personas who significantly influence this persona"""
influencers = []
for (influencer_id, influenced_id), weight in self.influence_matrix.items():
if influenced_id == persona_id and weight.weight >= min_weight:
influencers.append(weight)
return sorted(influencers, key=lambda x: x.weight, reverse=True)
def get_influenced_by(
self, persona_id: str, min_weight: float = 0.5
) -> List[InfluenceWeight]:
"""Get personas significantly influenced by this persona"""
influenced = []
for (influencer_id, influenced_id), weight in self.influence_matrix.items():
if influencer_id == persona_id and weight.weight >= min_weight:
influenced.append(weight)
return sorted(influenced, key=lambda x: x.weight, reverse=True)
def calculate_network_metrics(self) -> NetworkMetrics:
"""Calculate overall network metrics"""
# Centrality: how influential each persona is overall
centrality = {}
for persona_id in self.personas.keys():
influenced_list = self.get_influenced_by(persona_id, min_weight=0.0)
centrality[persona_id] = sum(
w.weight for w in influenced_list
) / len(self.personas) if len(self.personas) > 1 else 0.0
# Average influence weight
total_weight = sum(w.weight for w in self.influence_matrix.values())
avg_influence = (
total_weight / len(self.influence_matrix)
if self.influence_matrix
else 0.0
)
# Simple clustering coefficient (approximate)
# Measure how connected the influence network is
strong_connections = sum(
1 for w in self.influence_matrix.values() if w.weight > 0.6
)
clustering = (
strong_connections / len(self.influence_matrix)
if self.influence_matrix
else 0.0
)
return NetworkMetrics(
centrality_scores=centrality,
clustering_coefficient=clustering,
average_influence=avg_influence,
)
def get_network_edges(
self, min_weight: float = 0.5
) -> List[Dict[str, any]]:
"""Get network edges for visualization (above threshold)"""
edges = []
for weight in self.influence_matrix.values():
if weight.weight >= min_weight:
edges.append({
"source": weight.influencer_id,
"target": weight.influenced_id,
"weight": weight.weight,
"factors": weight.factors,
})
return edges
def calculate_persona_similarity(self, p1: Persona, p2: Persona) -> float:
"""
Calculate overall similarity between two personas (0-1).
Used for homophily-based network assignment.
Higher values = more similar personas.
"""
# Reuse existing similarity calculations
shared_values = self._calculate_shared_values(p1, p2)
political = self._calculate_political_alignment(p1, p2)
# Add demographic similarity
age_diff = abs(p1.demographics.age - p2.demographics.age) / 100.0
age_similarity = 1.0 - min(age_diff, 1.0)
# Education similarity (same level = 1.0, different = 0.5)
edu_similarity = 1.0 if p1.demographics.education == p2.demographics.education else 0.5
# Weighted combination
similarity = (
shared_values * 0.4 +
political * 0.3 +
age_similarity * 0.15 +
edu_similarity * 0.15
)
return similarity
@staticmethod
def get_persona_base_type(persona: Persona) -> str:
"""
Extract base persona type from persona_id.
For variants, returns the base persona name.
E.g., "sarah_chen_v0" -> "sarah_chen"
"""
persona_id = persona.persona_id
# Remove variant suffix if present
if "_v" in persona_id:
return persona_id.rsplit("_v", 1)[0]
return persona_id
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