data/Sohan Podcast transcript.txt

05:44:11:14 - 05:44:44:23
Speaker 1
We are back at River University. Starting with another round of conversations. Cracking the student entrepreneurship. What are we doing? We are trying to help students take their first step towards building a venture. How do you take your first step? You have to know what to do. And unfortunately, right now, the amount of information which is out there only caters to a more advanced level of entrepreneurship, but not for those who are students and trying to start up now.

05:44:45:00 - 05:45:13:18
Speaker 1
And that is what we are trying to create because we believe in students starting their first venture while studying while in college and learning how to do it, and then deciding whether placement or creating a venture. Which route to take. So cracking this student entrepreneurship. And today we have a special guest with us who is a student as well as an entrepreneur.

05:45:13:20 - 05:45:37:13
Speaker 1
And to make the conversation more centered on the student. We have my co-host and my student, Prereq, who has a lot of questions. The most curious person I've ever known. And he's here to ask the questions from the viewpoint of a student. Let's hear him now.

05:45:37:15 - 05:46:02:09
Speaker 2
So, hey, guys, we are back here again today. Who do we have with us? So NBA. So when Bullets and Voodoo, founder of time refer he recently graduated from our team and he did MBA data science in the air. And he was making it. So I was really intimidated. I was also confused who this guy is. The guy handles 200 people at once.

05:46:02:11 - 05:46:23:05
Speaker 2
If he says, look to the left, everyone looks to the left. If he sees, look to the right. Everyone is doing the same. I was really impressed by his communication skills and that was intimidating to me. How do we approach this guy? But luckily it happened that we sat on the same table for dinner that day and I asked via, hey, how are you?

05:46:23:07 - 05:46:41:16
Speaker 2
Where you would you do? When did you learn magic and stuff? So this was how this journey began. And then people were saying, you talk to someone via he's the entrepreneur. He's running of time, believe it or not. Then I was confused. This guy is a magician. Is he a magician or is he an entrepreneur? He's also a student.

05:46:41:18 - 05:47:06:21
Speaker 2
So I was confused. How is he managing all of this? So that is what intrigued me to know. So in Bible mode and from that intimidation to now having this conversation over a podcast. So we are here and let's start. So when welcome to more about your journey, your master's program you went to in the Himalayas. How did this happen?

05:47:06:21 - 05:47:20:22
Speaker 2
Today you run a community. You say that it is a community, not a startup. You don't see it as a money creating machine. Yeah, you see it as a relationship building thing. So let's introduce time refer and let's connect. This will not.

05:47:20:24 - 05:47:41:20
Speaker 3
You know, first of all, thank you so much for having me here. And it's wonderful to see that. You know, I went to it Monday without knowing anything. You know what could be the outcome. And here we are right now. Two months not even into my graduation, that all three of you sitting together, right, middle of not even middle even down of the country, all the way from your to Bangalore here in Trevor talking about us.

05:47:41:22 - 05:48:01:04
Speaker 3
So yeah, I know it was wonderful being in Monday for many reasons because as I said, I being a student, being having done my UG, having exposure in doing a few kind of jobs, you do not know what is ahead of you. You haven't seen what is ahead of you. It's all a question mark. But where will this take me?

05:48:01:06 - 05:48:18:24
Speaker 3
And that is how you approach a problem. But one thing I realize is that unless you take the first step and you start moving forward, then the clarity will come naturally to you. If you have the sense in your head that this is what I want to do, this is the purpose that I want to fulfill. And I think that is what I found in narrative.

05:48:18:24 - 05:48:32:14
Speaker 3
And also it gave me a lot of clarity. In fact, if you look at time travel saying travel has been there since 2019, as a community, but our major part of growth happened in the period where I was in it.

05:48:32:16 - 05:48:33:07
Speaker 1
Okay.

05:48:33:09 - 05:48:53:11
Speaker 3
In those two years, it is a full growth. More than half of our growth happened over that. So and oftentimes people ask, you know, when you are a student and when you are doing something, how can you manage things altogether? But interestingly, my experience, the time when I was a student, the growth has been phenomenal with the organization asset.

05:48:53:12 - 05:48:54:08
Speaker 1


05:48:54:10 - 05:49:19:01
Speaker 3
So to give an introduction about biographer I think so time travel started as a community of watching talks in Kerala. And I was always passionate about things mechanical. And I always wanted to go into anything and everything that is mechanical. So that is how I came to know about watches and how these gears work. There is something that has always been interesting and I wanted to learn more about it.

05:49:19:03 - 05:49:39:18
Speaker 3
And then we came to the concept of time graph of being a community of watching Dukes of Kerala. We never wanted to be a brand, but I always say that accidentally we became a brand. 4000 watch enthusiasts came together and we created one of the most finest value for money and the most priced watch for a lot of people who cherished them.

05:49:39:20 - 05:49:47:14
Speaker 3
So that is how Thing Life started, and this was one of our last releases, and hopefully we will have more releases in the coming years.

05:49:47:16 - 05:50:10:05
Speaker 1
Tell us more about, time graph it and tell us about the watch. What is unique, how do you identify with that? You also mentioned earlier, and to your enthusiastic about the moving parts, the mechanics of things. Right? Yeah. So tell us a little bit more so that we understand what really is time Graph for and why this was.

05:50:10:05 - 05:50:11:11
Speaker 1
And how do you do this.

05:50:11:13 - 05:50:27:01
Speaker 3
Not sure. I mean, as kids, if you look at your early memories, one of your early memories will be having a lot of toys. And you very excited when you get a toy for the first week, second week what happens. You start pulling it apart.

05:50:27:03 - 05:50:27:16
Speaker 1
Right.

05:50:27:18 - 05:50:40:24
Speaker 3
By the third week you will have a ₹5,000 toy car. It will stripped down to get the ₹20 electric motor out of. And then you will be spinning the motor and you will be more happy than running the car.

05:50:41:02 - 05:50:41:17
Speaker 1
Yeah.

05:50:41:19 - 05:51:00:18
Speaker 3
So at the end of the day, it is that curiosity to something that moves mechanically and something that you are able to control. That sparks your interest in. Right. And clocks and watches are something that has been very accessible. It has been there everywhere. So all of us will have some memory associated to a clock or a watch.

05:51:00:20 - 05:51:22:21
Speaker 3
And for me also growing up as a kid these moving things have been very fascinating because whenever the battery goes down you pull a clock and you take it back and you see a lot of gears and systems here moving inside. Unfortunately, these clocks used to control once in every four five years. Then you have a new toy to play around with, and you start opening it and you see all the same gear that you have seen in a car, toy car.

05:51:22:21 - 05:51:44:22
Speaker 3
When you pulled out, you are able to relate it so that I always meet because there are gears within these clocks also. Then there should be gears in the watches also. So growing up a bit more then I realized there are mechanical watches that I watch them. It is fully powered by mechanically winding up. It. So I came to the realization that watches was something very complex.

05:51:44:22 - 05:52:05:14
Speaker 3
It was not that how we think of it. Imagine such a small thing on your hand. It has to be precise. It works in all angles. You're wearing it in all occasions, or whether I wanted to learn more about it. I want to understand how this thing is done. When I got into it is when I realized that it is about high end manufacturing.

05:52:05:16 - 05:52:31:23
Speaker 3
The precision standards is way ahead. I would say certain components of a what is manufacturing more the precision is ten x of what a jet engine component is manufactured. That is to the level of refinement you need to make, gear. Micro precision is what you need. Micro engineering is what you require. But now the problem is that, okay, I like engineering, I like mechanical, what do I do about it?

05:52:32:00 - 05:52:49:22
Speaker 3
And being a student, I, I it's a maximum. What you can afford is maybe something 4000, 2000 bucks. And now you're talking about what is that? What lacks what and where. So that is how we you know, I always try to. So being a student, the biggest challenge you have is that you do not have an arm.

05:52:49:23 - 05:53:13:06
Speaker 3
You are on support. And then how do you carry forward your passion when you do not have support? And for me, the only way that I see is that I used to. My only motto in life is that it's not the money that drives me. I want to be able to enjoy things I love. I want to be able to spend time on things that I'm passionate about.

05:53:13:12 - 05:53:23:22
Speaker 3
If I'm passionate about working on mechanical, that is my goal. Money is a means. It is a tool for me to get that. That is.

05:53:23:24 - 05:53:26:19
Speaker 1
Your background. You did a B.Tech.

05:53:27:00 - 05:53:28:20
Speaker 3
No, I did my bachelor's in physics.

05:53:28:20 - 05:53:32:16
Speaker 1
Physics? Yes. Okay. Did you learn about mechanics there?

05:53:32:16 - 05:53:54:20
Speaker 3
Yes. In physics I was mainly studying in classical motion. Okay. And then I had a serious interest in quantum mechanics. I did one of my majors in quantum mechanics as well. So the classical motion, how the theory of everything of friction applies together, how inertia is carried down. Okay. And then you look into watches, all these things are put into a small coin sized thing.

05:53:54:20 - 05:53:57:03
Speaker 3
Right? So that really sparked my interest.

05:53:57:05 - 05:54:12:08
Speaker 1
Okay. So another thing I wanted to do was, you know, get some numbers about the time that I found out. Tell us about the community. Tell us about the business that you've done so far so that, you know, we are better. Able to understand where time profit is and also.

05:54:12:11 - 05:54:30:00
Speaker 3
How time graph is related is something very interesting. I study, as I always been interested about watches, but now there was a problem. So after my graduation, I started doing some side gigs. I started earning some money, I wanted to buy some watches. And then the problem is that nowadays, nobody I know in my circle who knows about watches.

05:54:30:02 - 05:54:50:22
Speaker 3
So I do my research on myself by the internet and buy stuff. So then I came to this conclusion. I need somebody to tell me. What are the different kinds of watches where to buy from. So how do I do that. And then I searched on the internet and I found that there are many collecting groups, watch enthusiasts, groups where people discuss about watches and all.

05:54:50:24 - 05:55:18:17
Speaker 3
There are some operational in India, some international, but that's it. I had limited access to it. So now I figured out if there are so many people in India who are interested in watches, there should be people interested in my hometown. Well, I chose my hometown because that is accessible to me. So that is the time I realized, okay, maybe I can start a community of watching to see people of similar mindset locally, who is available in Kerala come to there and just share their ideas.

05:55:18:17 - 05:55:44:08
Speaker 3
They can support each other, they can mentor each other. But then now I have a problem. Where do I find these guys? How do I find the person who is interested in watches? The first thing I did is that I went to Alex. I look for watches for sale near my hometown. I scroll through multiple listings because whenever I see a good watch listed for sale, I know it is listed by sale by someone who has bought that.

05:55:44:10 - 05:56:00:23
Speaker 3
So if you have bought a decent watch it means you know something about that watch. That was my thought process. So I started calling people and said hey I do not want to buy your watch. I just wanted to know, do you like watches because it's such a nice watch and you randomly buy it? Of course it gifted.

05:56:01:00 - 05:56:19:10
Speaker 3
So many people told me they were gifted, and I came across one guy who lives around ten minutes away from my home, saying that I am crazy about watches. I have more than 50 watches. Whenever I get bored. I am like, okay, so he said, can you see? Okay, so then I show we went to a one quite day, in a coffee shop.

05:56:19:11 - 05:56:24:18
Speaker 3
I met him, he brought a few watches and as told him, this is what I want to do. I want to create a community.

05:56:24:21 - 05:56:25:12
Speaker 1
Okay?

05:56:25:14 - 05:56:26:18
Speaker 3
For watching talks.

05:56:26:19 - 05:56:28:03
Speaker 1
How many watches did you have then?

05:56:28:03 - 05:56:49:08
Speaker 3
That time I had hardly 5 or 6 watches okay. The etc.. And he said I think I know two, three more people who are in Kerala who are in random, who might be interested in watches. We onboarded them. So now we need visibility. So we started an Instagram handle called time dot graph for time graph. Where we started featuring one of their watches everyday.

05:56:49:11 - 05:56:49:19
Speaker 1


05:56:49:23 - 05:56:56:05
Speaker 3
Soon these four people of us grew into ten. We grew into 30. We grew into 50.

05:56:56:11 - 05:56:57:10
Speaker 1


05:56:57:12 - 05:57:16:21
Speaker 3
And we made sure that. So I always wanted this community aspect to be there that people would be able to support each other and mentor each other. Let us say, for example, I am picking up a watch for 10,000 from somewhere. If you are an experienced buyer and you might know that maybe the value of this watches value is only 7000.

05:57:16:23 - 05:57:36:17
Speaker 3
So you might tell me why are you buying 10,000. Pay 7000. But I have a source which was just for the passion. So but what happened is that when you speak of interest right now we are all talking about entrepreneurship. So there are a lot of similar interest we have. So a person who is interested in watches is naturally inclined towards mechanical things.

05:57:36:19 - 05:57:57:04
Speaker 3
They can be interested in similar automotive or similar field. So there are a lot of common things we can discuss about. And because of that common things. What I notice is that people wanted these meetups to happen. People starting calling me and asking that when is the next meetup happening? Because a new group of friendship started over that okay.

05:57:57:06 - 05:58:04:12
Speaker 3
So there, there are people all the way from the age of 22 to people who are 50 coming to my meetups.

05:58:04:14 - 05:58:04:19
Speaker 1
Okay.

05:58:04:23 - 05:58:26:07
Speaker 3
From college student who may not even have one watch, but he just likes watches too. I had a, surgeon, an orthopedic surgeon who had hundreds of watches, and he was also very passionate to come to the initiating feature because he wanted the youngsters to experience what he's like. I didn't have these watches at my age. So now through me, you are getting to experience it.

05:58:26:07 - 05:58:56:03
Speaker 3
I just want to see that because that people used to come. So then over time. Now what happened is that we I have an idea of what people like, what people don't like, what is not there in the market. This is where I decided that I want to create something. Okay. Now we need to create something. So when we reached 100 members, we announced that we will start our first product or the first what called Marega, which will be the world's first Malayalam numerical watch.

05:58:56:05 - 05:59:09:17
Speaker 3
So there are a lot of watches available at that time, but nothing ever featured the Malayalam script. So Malayalam has its own script. So now the problem is that I don't I know what is there inside a what, what are the parts of a watch? But how do I make a watch?

05:59:09:19 - 05:59:10:11
Speaker 1
Okay.

05:59:10:13 - 05:59:24:24
Speaker 3
So I just again floated this in the group. We are going to do a project. It's called Naraya. You want to make quarters, how do we go? And anyone who can help in one of my members said, I am a designer. I am a brand designer. I work with brands. I work with illustrators. Maybe I can try.

05:59:25:01 - 05:59:25:18
Speaker 1


05:59:25:20 - 05:59:43:05
Speaker 3
Whose name is Dilip? So, like Dilip, I got him on board. He was already a member of Tiger River and as a side project we started designing different, different iterations. So we came to a design. In fact, in the Malayalam numerical we did not have a font. Dilip had to manually craft a new font for the entire day.

05:59:43:06 - 05:59:44:12
Speaker 1
Oh, I see.

05:59:44:14 - 06:00:07:15
Speaker 3
So now what came our first, statement that is how many voices will we make? Are we going to sell to everyone? Are we going to make something? Are we going to make a lot of money? But to me, the core was that this is a what that should be made from everyone's input. We want the whole groups, every single individual's input before we make this word.

06:00:07:17 - 06:00:26:10
Speaker 3
So we started sharing the designs with people. They start giving us the feedbacks. We came to a final design. Now the thing is that how do I make it more connected? I do not want this to be a just a product that is going to finish your problem statement. If it's a what, it shows you the time, that's it.

06:00:26:10 - 06:00:53:08
Speaker 3
But how can you add more value to it? That was what we wanted to do. So the Malayalam numerical is there now. That's when it came to us. And I was also trying to ID it and it came to me. But there is a time unit in Kerala called Niharika. Now you will say ancient unit of time. So one Nigeria is 22 minutes or 24 minutes of him not from and that is a time taken by the earth to rotate six degrees.

06:00:53:10 - 06:01:16:05
Speaker 3
So one day consist of 16 articles through the earth 360 degrees. So imagine this calculation was done centuries back, maybe thousands of years. So that is when we realized if we put a different set of markings in the dial, the same standard dial can show you time in hours and minute format and it can show the time in area format.

06:01:16:07 - 06:01:16:19
Speaker 1
Okay.

06:01:16:24 - 06:01:37:16
Speaker 3
So we introduced one more some dial marking. So we just show the time in two formats. So this thing in Malayalam called navigational for the word term which people often use it to mark someone. Okay. When you repeatedly keep asking something, people say that now you can help the bottom. You keep asking, which means that you keep asking 40 times in an area.

06:01:37:16 - 06:01:57:16
Speaker 3
Okay, so that is where I decided the this first fourth is going to be limited to 40 units. Okay, so the name was Naga. Everybody is familiar of the same familiar of the saying original code word term. So look at this is going to be limited to 40 units. And that was the time Covid just happened. And a lot of people a lot of makers are not doing well.

06:01:57:18 - 06:02:24:10
Speaker 3
So traditionally watch dials were hand painted. So we decided this entire project will be not for profit. So we just because I am building an MVP over here, I'm also trying to build something. We reached out to all the watchmakers. We found traditional watchmakers in all parts of India who are working on custom dials. If you look at some of the dials for individually painted, you can still see the brushstrokes.

06:02:24:12 - 06:02:31:24
Speaker 3
So each watch was unique and those limited and numbered to 40 units. So that is how the first swatch came about.

06:02:32:01 - 06:02:37:08
Speaker 1
So how many units what is the sale today? What are the numbers today is today. Are we so.

06:02:37:08 - 06:02:41:00
Speaker 3
In the numbers we have done the first watch of Niharika 40. We were sold out.

06:02:41:03 - 06:02:41:22
Speaker 1


06:02:41:24 - 06:03:01:15
Speaker 3
The second was Olam. So I always wanted to keep the watches a bit exclusive as in we do not want to do mass market. Yeah. Whatever we do, we want to do it properly. So we should have watches. That is flawless. Okay. So that is why we did 40 with Niharika when we came to the second watch Olam.

06:03:01:15 - 06:03:07:19
Speaker 3
That is the world's first Malayalam chronograph watch based on the Kerala boat races. We did 400 watches.

06:03:07:19 - 06:03:09:00
Speaker 1
400.

06:03:09:02 - 06:03:31:13
Speaker 3
And to me the most exciting part is that if you look at the repeat purchase history, we have more than 94% repeat customers. Okay. And the 400 watches, I think we would've sold them out in 12 minutes and 12 minutes that we close. We close the whole thing enrollments in a day, and we currently have 40. We were 45 times overbooked for.

06:03:31:13 - 06:03:34:09
Speaker 1
All 45 times overbooked.

06:03:34:11 - 06:03:35:23
Speaker 3
We were all subscribed.

06:03:36:00 - 06:03:37:16
Speaker 1
How much money did you make?

06:03:37:18 - 06:03:46:06
Speaker 3
So I'd say the waters were going out at a price. We did a variable pricing model. Okay. The initial batches were going at 13 500 only for members.

06:03:46:08 - 06:03:47:09
Speaker 1
Then 18,005 one.

06:03:47:09 - 06:04:01:19
Speaker 3
Yeah. Then we had a lot of 15,000. And then we had a lot of 20,000 okay. And a lot of 25,000 okay. So what is this is that the early people who are backing me within the community, they pay 13 500, at least 6 to 7 months prior.

06:04:01:21 - 06:04:02:19
Speaker 1
And they get to watch.

06:04:02:19 - 06:04:31:00
Speaker 3
And they get their watches. So the ones who are coming late, you might get a watch, but you still have to pay a bit more so that wait time is not bad. So now what happened is that the watch was made in the highest of standards possible. The design was done in-house. The entire casing, the 3D modeling, everything we have done internally and the watches that we are selling is so much of value for money that the person who has bought the watch for 25,000 knows they try to sell this, they can easily get at least 70 to 90,000.

06:04:31:02 - 06:04:33:02
Speaker 3
Oh, and I have seen.

06:04:33:02 - 06:04:33:23
Speaker 1
The whole thing unique.

06:04:33:23 - 06:04:37:18
Speaker 3
Yeah, I have seen listings of the watch about one lakh and you.

06:04:37:20 - 06:04:38:20
Speaker 1
Listing on.

06:04:38:22 - 06:04:40:00
Speaker 3
Different.

06:04:40:02 - 06:04:46:10
Speaker 1
Resale resale platforms. Okay. Interesting. So now the highest what is the highest that you have sold for.

06:04:46:12 - 06:04:47:13
Speaker 3
The highest that.

06:04:47:13 - 06:04:49:06
Speaker 1
You have sold for?

06:04:49:08 - 06:04:57:20
Speaker 3
I don't know, we will be done for a max 25,000. We've been very clear about it. We did not want to exploit the demand or anything. Okay. We've been very transparent on that.

06:04:57:22 - 06:05:10:07
Speaker 1
Okay. So the numbers are 40 Nadia which is 504 hundred alarm which means wave view, wave see wave 94%. Repeat customer 45 times. Overbook to get the second.

06:05:10:12 - 06:05:10:21
Speaker 3
Into.

06:05:10:21 - 06:05:17:23
Speaker 1
The model in 12 minutes and 12 minutes. So that is where it will. How what is the community size now?

06:05:18:01 - 06:05:37:07
Speaker 3
So we started off with, as I said, Nadia happened when we had 100 people on board. Also, by the time we reached, we reached 4000 people because this whenever the watch comes out, a lot of discussion goes around the watch. And then a lot of people reach out to me saying that we only came to know about this right now.

06:05:37:07 - 06:05:45:21
Speaker 3
I'm also an enthusiast. So the group get growing. Now we are at a size of 11,000 11,000. We operate in nine regions.

06:05:45:23 - 06:05:47:08
Speaker 1
Nine regions of.

06:05:47:10 - 06:06:09:15
Speaker 3
So earlier we was only in Caroline through Instagram. So now we have subchapter chapters. So we have the Kerala Random chapter. We have the Kerala Kuching chapter which is a central chapter. We are working on a Not on Girls chapter which will be focused on Calicut. We have a chapter in Bangalore. We are working on a chapter in Delhi this year we may have which we already have a chapter in Mumbai and we are planning one more chapter in Chennai.

06:06:09:17 - 06:06:24:01
Speaker 3
Okay, other than that, we operate in Dubai, in the Dubai, Abu Dhabi, Qatar, and we have a charter, we have a chapter in the UK and we have another one more chapter in the US. And this is all community driven.

06:06:24:03 - 06:06:31:05
Speaker 1
Can you give me the timeline which year we started and then when did you do not IGA and then all.

06:06:31:05 - 06:06:38:08
Speaker 3
Yeah. So now Erica was done in 2021 okay. Almost announced in 2023. Launched in 2024.

06:06:38:10 - 06:06:45:04
Speaker 1
2024. Yes. When when did you start your, community and also MBA.

06:06:45:06 - 06:06:47:10
Speaker 3
And MBA we did in 2023.

06:06:47:16 - 06:06:47:24
Speaker 2
20.

06:06:47:24 - 06:06:48:22
Speaker 1
23, the.

06:06:48:22 - 06:06:50:24
Speaker 3
Same year that, we announced.

06:06:50:24 - 06:06:53:14
Speaker 1
Or Olam was announced after you joined.

06:06:53:14 - 06:06:53:22
Speaker 3
Were a.

06:06:54:00 - 06:07:06:07
Speaker 1
Minority money. So you were a student? Yeah. And you were selling 400 watches under 12 minutes? Yes. Which were 45 times overbooked. Yeah. When did you study.

06:07:06:09 - 06:07:18:00
Speaker 2
Say he traveled so much? If you listen, this travels to and Manali, Shimla, Jammu, Kashmir, Agra. I don't know how many places. There was no.

06:07:18:01 - 06:07:19:01
Speaker 1
Attendance company with.

06:07:19:01 - 06:07:21:24
Speaker 3
One another. I also did the business.

06:07:22:01 - 06:07:33:01
Speaker 2
He sold these 400 watches. Yeah. He also traveled to so many places and he secured a placement. How did you do all this? And attendance was not shared.

06:07:33:03 - 06:07:37:11
Speaker 1
And I remember, you know, initially, when did we talk first about the watches? You know.

06:07:37:12 - 06:07:40:14
Speaker 3
Watches. I believe after our.

06:07:40:16 - 06:07:46:23
Speaker 1
You know, I told you finance in the first year, one domestic one in the second year. Yeah. So did you discuss only when we started the course?

06:07:46:23 - 06:07:49:01
Speaker 3
I believe we started only when we started the course.

06:07:49:02 - 06:07:56:07
Speaker 1
Entrepreneurship. Okay. You only came to me later. Yeah. Okay. So by then you had already done the Olam?

06:07:56:09 - 06:08:03:23
Speaker 3
No, no, it is after you. A course that almost launched the announcement has happened, but the launch was only after the what?

06:08:04:00 - 06:08:06:02
Speaker 1
What did you learn in the course? Which helped.

06:08:06:04 - 06:08:07:08
Speaker 2
Had this question written.

06:08:07:08 - 06:08:12:04
Speaker 1
It. Did anything help? You know, are we teaching something right?

06:08:12:06 - 06:08:23:06
Speaker 3
I mean, there are a lot of things that we are doing, right? Because I, you know, not even just with Olam every time I am working on, problem statement, there is three letters that comes to my mind.

06:08:23:11 - 06:08:23:22
Speaker 1
Okay.

06:08:24:00 - 06:08:25:10
Speaker 3
BML.

06:08:25:12 - 06:08:27:12
Speaker 1
Bml you go. Okay, okay.

06:08:27:17 - 06:08:43:20
Speaker 3
Build, measure, do this. That is one thing that has seen entrepreneurship class. It is very different setup. You know when you compared to first finance class this is in finance. You know you have all the tables. You have all the time page pages working on the data and when you come to entrepreneurship. So there are different concepts.

06:08:43:23 - 06:08:48:03
Speaker 3
You go from the and you go from the different persona view from the product map.

06:08:48:08 - 06:08:49:06
Speaker 1


06:08:49:08 - 06:09:10:00
Speaker 3
And every time you go through something I am like this, I haven't done, I cannot related to any work I do. The moment you set me MLM like this. Make sense. Okay. This is something I can correlate because you always build something. You measure how it performs, you come back to it, you take the learnings. Yeah, you repeat the cycle, then things get better.

06:09:10:02 - 06:09:24:15
Speaker 3
And it is when the BML strikes me that, okay, this is change is is required. You need a feedback loop. Yeah. You need an in de loop. So when we came to launching Olam, I started writing down everything we did for Noriega.

06:09:24:21 - 06:09:25:06
Speaker 1
Okay.

06:09:25:06 - 06:09:43:07
Speaker 3
From the media launch, from the hosting, how the announcement is. So I still remember Noriega's launch. We did it in Kerala. We had a small online webinar. We were done. So for all of my wrote done the same things and I'm like, how can I do it better. So the volume is based out of the Kerala boot races.

06:09:43:09 - 06:10:01:12
Speaker 3
And then my key learning was that I can make the launch even better. Okay. So for Olam the watches are based on the Kerala boot races. For the launch of Olam we took a houseboat in Kerala in the backwaters of Kerala. We called all our major members, all our core members from all over the world and India onboard for the launch.

06:10:01:14 - 06:10:15:13
Speaker 3
They came to Kerala. We went for a cruise on the houseboat and that is where we launched. So what? Oh, okay. So that itself was enough to communicate what the watch was about, so that I still remember the media from the outcome of the loop.

06:10:15:14 - 06:10:18:20
Speaker 1
Okay, good. That's good feedback.

06:10:18:24 - 06:10:30:19
Speaker 3
So that is one thing I remember also once I the course and it happened. So in the initial once I was doing my marketing courses, we were doing the podium courses and crucibles of management and all those things.

06:10:30:20 - 06:10:32:01
Speaker 1


06:10:32:03 - 06:10:54:15
Speaker 3
By getting hearing management topics every day after two three weeks I was also like okay so these topics, these whatever we are learning right now are things that is doable. Does not like something that is alien to me anymore. Okay. Maybe now I should start with the second project. That is how we announced or almost announced on my first semester break when I went to college.

06:10:54:21 - 06:10:55:07
Speaker 1
Okay.

06:10:55:12 - 06:10:58:07
Speaker 3
And the second semester week, we launched it.

06:10:58:09 - 06:11:33:06
Speaker 1
So for for a student, you tell me, for him, he had done Nadia right. One round of 40 watches and then he comes to the MBA program at I.T Monday. Then he has courses and now he can relate much more to BML. Yeah. To product. Right. To marketing all those management concepts. Right. Yes. But for but for a student who has not gone through this how do you relate to these concepts in in the, in the classroom, how does it the same you know in entrepreneurship course.

06:11:33:08 - 06:11:36:10
Speaker 1
Vrml loop what does it mean for you.

06:11:36:11 - 06:11:37:24
Speaker 2
It is not taught.

06:11:38:01 - 06:11:41:24
Speaker 1
For, for you it hasn't come. Yeah. This semester okay.

06:11:41:24 - 06:12:07:15
Speaker 2
So but MBA I think the perception of people who join an MBA it is to get a good job. Get how you are used maximize your CTC. So this is the objective with which people join the classes, and then you are introduced to entrepreneurship. People get confused. So the first two semesters I was building my series in universities and Prudential was teaching maximize shareholders wealth.

06:12:07:17 - 06:12:28:12
Speaker 2
Money is the king. And then comes this idea go out and sell. Build something. So we get confused. Yeah. How will this benefit us? We are not here to build a startup and we can't build one. We don't have anything. We don't have time assignments, you know. So this is toughest for a normal student to think on these terms.

06:12:28:14 - 06:12:47:09
Speaker 1
Interesting. I mean yeah, that is right. I was also thinking earlier I used to teach only B.Tech, right, B.Tech student and they have four years. And in the first year probably they are not thinking about placement at least. Maybe they are thinking placement from, you know, even before coming there. But at least when you are in the program the first thing is, okay, I am in and I t let me explore.

06:12:47:09 - 06:13:12:07
Speaker 1
Second year, you know, only the third year and so on. Then you have internship, then the placement is in Kingston. That's when you get more serious about placement. So when I am teaching second year B techs, third year B techs, they are much more open to this idea. They also may have more time. But I also realize that in the MBA program, you guys have so many classes, bagged industry talks, and you only have two years, right?

06:13:12:07 - 06:13:29:23
Speaker 1
And at the end of the first semester, second semester, you have to go for, industry, some summer internship. Right. And that is very serious because based on that, you will then pick up a job later. I also found it challenging. Should we teach entrepreneurship in the third semester or in the first semester? In the second semester?

06:13:30:00 - 06:13:48:23
Speaker 1
If I am teaching in the second year, when do you have the time to reflect on it and actually build a venture? Right. So yeah, that is something for all of us to think about in when do we teach the timing of the entrepreneurship course and for MBA versus for B.Tech. You know, when do we and who do we teach it to?

06:13:49:00 - 06:13:56:16
Speaker 1
So do we teach it to of course. So hence is gusto by the way BML loop and yeah interesting interesting.

06:13:56:16 - 06:14:10:01
Speaker 2
Yeah I'm having two three questions here. So first I will tell you my theory that I developed one thing we said curiosity. He was curious about things that are moving. And we also discovered in previous podcast.

06:14:10:07 - 06:14:19:19
Speaker 1
This were recorded. So son is one year senior to product. So he was in second year and then again it is MBA program at I.T. Monday.

06:14:19:20 - 06:14:29:15
Speaker 2
I've seen the launch of video video that you presented to the whole crowd at JB's. I think, so I've seen him do a live.

06:14:29:19 - 06:14:50:14
Speaker 1
And for me, you know, as many students come and say, sir, this started that startup. So likewise, he also would have come and spoken. But you know 400. What is this that I mean, I would have taken it very casually and yeah, another student trying to start. Great. And I would try to encourage as much as I can, but I did not know these details.

06:14:50:16 - 06:15:01:21
Speaker 3
I think the first time I came to you was when I was wondering that after your finance classes, I had a question that I did 40 vouchers. How do I legally account for 400?

06:15:01:24 - 06:15:07:08
Speaker 1
I remember the money. Where should I take the money in my account? I remember I told you to Shantanu, that.

06:15:07:12 - 06:15:10:12
Speaker 3
You connect to permission to the legal person.

06:15:10:14 - 06:15:23:04
Speaker 1
Good. There. Now I remember it. He was like server like this is. Yeah. Charla guru pay tax. Right. My account companies account. What does it mean? Yeah. Now I recall that.

06:15:23:06 - 06:15:26:21
Speaker 2
These are student questions. Tell us. Would have good name. So then.

06:15:26:23 - 06:15:29:02
Speaker 3
So he connected me to his,

06:15:29:04 - 06:15:31:23
Speaker 1
So. So his question was, first of all, first of all.

06:15:32:01 - 06:15:36:22
Speaker 3
How do I see from leading from for lack of project?

06:15:36:24 - 06:15:37:11
Speaker 1


06:15:37:17 - 06:15:42:03
Speaker 3
I am starting to look at a total of around 7 to 8 crores.

06:15:42:06 - 06:15:43:02
Speaker 1


06:15:43:04 - 06:15:46:20
Speaker 3
A huge sum of money flowing in at multiple points.

06:15:46:23 - 06:15:47:09
Speaker 1
Right.

06:15:47:09 - 06:16:06:18
Speaker 3
So how do I deal with this? How do I account with this? Even if initially I am taking a booking amount and booking amount of 5000 itself for ten purchases, 50,400 purchases, right? Like I will be looking at 20 lakh rupees. What do I do? So then, he kind of feels are connected me to something. So was talking to Shantanu.

06:16:06:18 - 06:16:25:03
Speaker 3
He walked me through all the legalities, the registrations, the compliances and everything. So I also figured this is going to be very expensive for me. But I still need to figure a way out. So that is the time when I remember this company called Delhi Watch Company, which is a good friend of mine who was also started this company as a student.

06:16:25:05 - 06:16:45:13
Speaker 3
So his name is Anish. You call a position and Excel and this is what I'm going to do is right. Of course. Great idea. I'm like, what do I do? I mean, I have to do the compliances in this way. I am already compliant. No, ma'am. So you do it under our banner. Okay, you register your firm, but you can still we can still support you.

06:16:45:13 - 06:16:46:11
Speaker 1
Okay?

06:16:46:13 - 06:17:01:14
Speaker 3
We are already in LLP, right? Okay. And then Susan, Chantal said, okay, this makes sense because now you guys can collaborate together for this project. We are already a legal entity. You can do it through the channel. So you.

06:17:01:14 - 06:17:02:13
Speaker 1
Put the money in their bank.

06:17:02:13 - 06:17:08:13
Speaker 3
Account. So they and us we biography of we came together for a partnership on this project.

06:17:08:13 - 06:17:09:08
Speaker 1
Okay.

06:17:09:10 - 06:17:26:08
Speaker 3
So the issuing was done by the parent okay. And then we had to slowly separate ourselves with all the money and all the learnings we had to a different entity. Okay. And this no other brand would collaborate with any of the upcoming project. But in this thing, the first thing he saw was he was like, sure, we can work together.

06:17:26:13 - 06:17:44:10
Speaker 3
Okay, now we will work on this. No worries. I will support in every way you can. So after the project now, even now, we are great friends. We see whenever possible and in fact before coming here also, I just got a call from him and he was like, why don't we look at a new brand entering the UAE markets?

06:17:44:13 - 06:18:05:10
Speaker 3
Okay, you do when you are 50. I put in my 50. We will do it together. It works, works fine. So that is how the entire thing went from there. And then I came to your entrepreneurship program also. So nothing was structured before that. We only have a societal registration. We only have this once people. We are the.

06:18:05:10 - 06:18:06:17
Speaker 1
Community. The society.

06:18:06:19 - 06:18:07:04
Speaker 3
Initially.

06:18:07:06 - 06:18:07:20
Speaker 1
Registered.

06:18:07:20 - 06:18:11:04
Speaker 3
Yeah. It is listed as a society under the Town Societies Act.

06:18:11:04 - 06:18:14:08
Speaker 2
How do you do that? Yeah okay. How do you reach.

06:18:14:11 - 06:18:35:01
Speaker 3
So you can register. So any kind of society under different acts and guidelines we have the Triangular Society Act. So under that you do this classic community as a bastion community there is a treasurer, there is a secretary, there is a president. So all these things are on record. And then when we have now we have an entity, we have making money, we have to go to an LLP.

06:18:35:03 - 06:18:35:09
Speaker 1


06:18:35:10 - 06:18:44:07
Speaker 3
So that is how we worked out. And recently before the roll on the volume itself, we got all our copyright, trademarks, everything licensed because we wanted to protect our own.

06:18:44:13 - 06:18:52:22
Speaker 1
So to do so society is a group of people who come together for a purpose. Yes. Not for profit and.

06:18:53:01 - 06:18:53:10
Speaker 3
Not for.

06:18:53:10 - 06:19:10:00
Speaker 1
Profit. They pull in the money. Yes. And it has a legal status? Yes. It is registered in the Societies Act. Yes. Right. Yes. And this is the president of the society. There is a secretary, a secretary treasurer. Yeah. And there is a group of members. Yes. Special. Yeah.

06:19:10:02 - 06:19:12:02
Speaker 3
Initially there is an executive committee.

06:19:12:04 - 06:19:17:22
Speaker 1
Executive committee. Yeah. And these people are. So what is the goal of the society?

06:19:17:24 - 06:19:23:06
Speaker 3
So on the only goal of the society is to enhance the love for watches.

06:19:23:07 - 06:19:29:04
Speaker 1
Right. But at promoting watch is and watch love and bringing people together. Where does the money come into the society?

06:19:29:06 - 06:19:46:03
Speaker 3
It's all contributions, voluntary contribution or through our projects. Also we do a lot of events, events as and watch events for other brands. So we collaborate with a lot of watches brand all the way from time to Rado. Okay, so for the event, also the support is financially for the event. Got it.

06:19:46:04 - 06:19:53:22
Speaker 1
So now so so I'm cutting you off. But now we get it. Get the money into the society's bank account. Now this money is, seed.

06:19:53:22 - 06:19:54:19
Speaker 3
Fund for the projects.

06:19:54:19 - 06:19:58:14
Speaker 1
Seeds from the project. And if you make more money, can you pay yourselves out of that?

06:19:58:14 - 06:19:59:20
Speaker 3
Yeah. Get.

06:19:59:22 - 06:20:04:14
Speaker 1
The members, all of the members entertain themselves. Yeah. So what is the difference between a society and a company?

06:20:04:18 - 06:20:24:03
Speaker 3
So leading a in the society, you don't own any other assets as such, you only can take an operating salary, which is also having it already has a cap. You can't move beyond a certain cap. So if you want to expand already, also if I want to do a project, let's say I want to associate with psycho. Psycho is not going to associate with the society.

06:20:24:05 - 06:20:25:01
Speaker 1
Right?

06:20:25:03 - 06:20:26:01
Speaker 3
They want an entity.

06:20:26:07 - 06:20:43:05
Speaker 1
Now, you can't do partnerships with other entities. You want to build a business with others. You want to go for profit and all of that. That is society. Structure of organization will sort of not let that happen so that you convert the society into the LLP.

06:20:43:07 - 06:20:44:14
Speaker 3
Society is still there.

06:20:44:16 - 06:20:44:22
Speaker 1
Okay.

06:20:44:22 - 06:20:50:05
Speaker 3
It is operating as a different entity. The LLP is we are all free. Filing only for the.

06:20:50:10 - 06:21:11:17
Speaker 1
LLP is limited liability partnership. What is that? Limited liability partnership. First of all, partnership. Two people coming together. More than two people coming together, writing on a piece of paper. You put in money, I put in money and we will do this business. Profit comes, you know, x percent, your 100 minus x percent mine. Yes, this is partnership.

06:21:11:19 - 06:21:42:06
Speaker 1
But if the business goes bad, then who pays whatever the dues are and how much? So the liability to pay to those to whom we owe as a partnership firm, who will take the responsibility and how much. So we will take the responsibility for partners. But, how much so limited liability means only to the extent agreed upon on the payment papers, so that the creditors do not come to my house and start picking up my furniture and my car and so on.

06:21:42:06 - 06:21:49:13
Speaker 1
So limited liability partnership is what you did. Yes. For time. So time refer is a LLP. Now who are the other partners.

06:21:49:13 - 06:22:07:16
Speaker 3
So there are some of my co-founders who were from the initial days of time, graphite itself. So they all work together with us. So right now we are trying to come into another firm that incorporates me demographic and a few other watchmakers so that we can jointly work on new projects together.

06:22:07:19 - 06:22:28:06
Speaker 1
Okay, so I think where we started this thread for us, we were saying, you collaborated with delivers company and, you took money in their account. And then we said, okay, okay, wait a second. Decided a society from society. Now you have to do a business there. You are only promoting watches. Now you have to build a watch and sell it.

06:22:28:09 - 06:22:40:04
Speaker 1
So let's form an LLP. So you got some friends together and you registered an LLP. And then you, launched the first watch in partnership with, Daily Watch Company.

06:22:40:06 - 06:22:43:18
Speaker 3
The first what was done internally because the gap was only under four lakhs.

06:22:43:18 - 06:22:44:16
Speaker 1
Okay.

06:22:44:18 - 06:22:45:12
Speaker 3
Second watch.

06:22:45:18 - 06:22:47:12
Speaker 1
Internally within the LLP, we.

06:22:47:12 - 06:22:48:00
Speaker 3
Think within the.

06:22:48:00 - 06:22:49:19
Speaker 1
Society. Society only. Okay.

06:22:49:20 - 06:22:51:00
Speaker 3
Because it was very small value.

06:22:51:03 - 06:22:51:13
Speaker 1
Okay.

06:22:51:18 - 06:22:55:02
Speaker 3
But the second one is where we had to increase the threshold.

06:22:55:04 - 06:23:01:03
Speaker 1
Okay. So when you partnered with them, where did the money go in your LLP account or in their account there.

06:23:01:07 - 06:23:03:15
Speaker 3
Because that time they were already fully functional.

06:23:03:18 - 06:23:16:20
Speaker 1
Okay, okay. Got it. Understood. So that's how interesting I remember that time now. Yeah. Finance class. And after this session, where do I take the money. Yeah I think then ground floor. Yes, yes.

06:23:16:20 - 06:23:24:06
Speaker 3
And my question was that my money is going to come within two months at max. And I have to figure it out before that.

06:23:24:08 - 06:23:25:06
Speaker 1
Yeah.

06:23:25:08 - 06:23:45:13
Speaker 2
So I had this question before you started this, society before it. It is a community. You started a community for watch enthusiasts who have a love for watches, and you grew from zero to 2 to 50, 100, you know, 11,000. You know, 11,000. But I still want to come to the initial. But there was this community with 100 people.

06:23:45:15 - 06:23:49:00
Speaker 2
How are you managing communication? Where is this society?

06:23:49:02 - 06:23:59:04
Speaker 1
Right. We are right now trying to build a community, you know, of student entrepreneurs or aspiring entrepreneurs and guess. Right. So how did you build the community? How do you keep them engaged?

06:23:59:07 - 06:24:04:02
Speaker 2
We have accept an issue to WhatsApp or to Instagram. So we have these people.

06:24:04:02 - 06:24:26:08
Speaker 3
We have three main modes. We have an Instagram channel. We have a Facebook group and we have a WhatsApp. So in the WhatsApp we have chapter groups for each region. That is random coach in Bangalore you we have different regional groups and we have a central group. That is where all the mean, instructions, all the discussions happen.

06:24:26:10 - 06:24:33:10
Speaker 3
So to become a member, it's not like somebody messaged me saying that I am interested in what is. Can you add me to the WhatsApp? We do not do that.

06:24:33:10 - 06:24:34:10
Speaker 1
Okay.

06:24:34:12 - 06:24:51:06
Speaker 3
How do you. Because we want to make sure that the people who are coming on board is passionate and has an intent mode. What? Okay, secondly, the watch world is a very big world, so we do not want somebody who has a lot of money to throw away on watches and would disrespect any other watch brand or any new beginning.

06:24:51:09 - 06:25:08:20
Speaker 3
We do not want that. We want it to be a very open environment where people can all come together. So what we do is that we have local chapter heads for each chapter. So let us say tomorrow Eric is reaching out to me saying that I am from Kitchener. I want to join your group so we will connect predict to a local chapter head.

06:25:08:22 - 06:25:26:09
Speaker 3
The local chapter will have events that is meetups happening once in a month. So the local chapter will add predict to the local group and they will tell you in advance this stage, this meetup is happening. This event is happening. So naturally if you are a person who is interested, you will come for the event. So we will give it six months of time.

06:25:26:11 - 06:25:50:12
Speaker 3
We will see how many events correct is attending and after six months the chapter head recommends who all should be on board as a time travel member. So if the chapter head is saying that from the last six months, I would like to recommend Prereq because he's been active and he is getting along with the group fairly well, then we go for a registration form where your details are collected, a membership ID is given and Prereq is officially onboarded as a time travel member.

06:25:50:14 - 06:26:23:22
Speaker 3
So now what happens is that you go from the question group, the local group to a time graph, a group where members from all around the world are there. And this all or none of the members all over the world are very similar to you. Because you came through a filtration process. It's a similar interest. Yes. And in this group you will find people who are 20 or 17 who just got out of a scam school and all the way to people who are venture capitalist, who are investors, who are in movie productions, who are consultants, who are doctors.

06:26:23:24 - 06:26:25:16
Speaker 2
Okay, one thing in common.

06:26:25:18 - 06:26:26:10
Speaker 3
Will actually work on.

06:26:26:13 - 06:26:27:21
Speaker 2
The part level watches. That level.

06:26:27:21 - 06:26:30:02
Speaker 1
Watch is how many chapters we have.

06:26:30:04 - 06:26:32:12
Speaker 3
Chapters currently nine.

06:26:32:14 - 06:26:38:08
Speaker 1
Nine chapters. 11,000. Yeah. So what do you have to do to handle these chapters?

06:26:38:08 - 06:26:48:06
Speaker 3
So right now we also have a core group. A core group is where all the regional heads are there. The chapter heads are there. So right now how many regions. So we all done. Yeah.

06:26:48:06 - 06:26:49:18
Speaker 1
Then I you mentioned earlier okay.

06:26:49:18 - 06:26:56:05
Speaker 3
And each chapter has around three chapter heads. So we are looking at 27 chapter heads.

06:26:56:05 - 06:26:58:10
Speaker 1
27 chapter heads.

06:26:58:12 - 06:27:06:02
Speaker 2
Tell us the story about the first chapter, first chapter head that you had. So when was it you would have come down the most.

06:27:06:02 - 06:27:22:23
Speaker 3
After head is a person called Nishad, and the shadow is the one I met on, all x for the what. So initially I met him. So it's after this chapter. So two Nishad you be the chapter head. Then we met one more guy called sham. So she was onboarded. So it will both of them. You both are the chapter heads.

06:27:22:23 - 06:27:40:19
Speaker 3
You have to be there. So they were like okay so the problem is that both of them are working professionals and I am a 20 something guy. So I'm like, how do I tell them? So I just request them. Bro, can you please come this day? This event is happening. Okay. And full. Out of my surprise, they were more active than me.

06:27:40:21 - 06:27:41:19
Speaker 2
Okay.

06:27:41:21 - 06:27:44:14
Speaker 3
And since they were all professionals.

06:27:44:16 - 06:27:45:22
Speaker 1
These.

06:27:45:24 - 06:28:09:10
Speaker 3
Guys are going to India. And since they were all professionals, they themselves were like, okay, we will start maintaining a tab of people who attend events at six. We close by 630 and after 630 we will increase them. Yeah. So things for structure. Now things were getting structured and the more the even the community grew, it got more structured because the number of professionals coming in is increasing and increasing.

06:28:09:12 - 06:28:28:02
Speaker 3
So I would say, you know, people usually ask me how do you manage your cost? How do you give such a product and such a price? Then I go back and think, and I realize we are able to do this because whenever I talk about Olam as a product, the people involved in the development of Olam are all the way from senior consultants to design engineers.

06:28:28:02 - 06:28:38:00
Speaker 3
Okay? And everybody is coming within the group. So if a foreign entity was supposed to do this within the kind of cost that would be involved.

06:28:38:02 - 06:29:15:18
Speaker 1
Right. Right, right. Absolutely. Exactly. No. For for guess, we now have two regional conveners who are much more senior, you know, 20, 30 years into academics or incubation. Okay, doctor up enough from, anyway, and then I am in Mumbai, and Doctor Mehta, Lakshmi Mehta from Forge Accelerator Kumar Group, both of them, you know, very senior, and they are taking guests to new levels, you know, within their regions and without much, you know, any push from myself and they've done more than what I could ask from them.

06:29:15:18 - 06:29:22:03
Speaker 1
So, so we are, following, the right methodology then we, you know, it here.

06:29:22:04 - 06:29:43:08
Speaker 3
So in fact, I believe community is one thing that we are not using that much because in our country, if you look at it, we have such a diverse population, our market is too big. So everyone who wants to create something, they will just focus on what is one thing they can just sell to everyone? For x amount of rupees and collect the maximum amount of returns.

06:29:43:10 - 06:30:13:01
Speaker 3
And they don't care how this product is going to affect the other person or bring about a change in their lives. If I talk to somebody that this is about in Malayalam, it is based out of Kerala about resources. It has Malayalam numerical. So they will be like, okay, interesting. Now imagine a person living in Middle East as an Indian expect for the past 25 years wearing the same watch and he talking to a person he meets every time he glance at his wrist.

06:30:13:01 - 06:30:28:02
Speaker 3
This is the only connection he has to be back home. This reminds me of his home. So there is a lot of emotional and value addition that is doing to their life as I was not just showing time. But keeping them connected, keeping them to their roots.

06:30:28:04 - 06:30:58:00
Speaker 1
Let's bring this conversation back to college. So what we are doing is so on. We are trying to help student entrepreneurs. So we have understood a lot about time Graph and we understood the journey that you have taken. We started talking about college courses. Let's talk more about as a student, you are running a side venture. I you know, we've been building guests for quite some time now and book is so busy.

06:30:58:02 - 06:31:16:20
Speaker 1
If I have to meet him, he has classes. When he doesn't have classes, I have a class, I have meetings, I have other things. Right. And, then he has to go to the gym and he says, let's meet at 9 p.m.. And I'm like, no now, no family time. Right? So as a student, you are so busy, right?

06:31:16:22 - 06:31:34:21
Speaker 1
And you have, events in the college as well. You have friends, you want to explore the region where you are in as well. So how do you find time for a side event to how did you balance these studies, with your hobbies, with your friends and the venture?

06:31:34:23 - 06:31:46:11
Speaker 3
So if you look at the entire timeline of time travel, the growth as the community wise has been very strong. But the product wise, obviously I could have done a lot more products the last few years.

06:31:46:11 - 06:31:47:10
Speaker 1
Okay.

06:31:47:12 - 06:32:08:12
Speaker 3
And instead of doing one release in two years, I wrote one, did one release in every year. But to me then, the problem is that obviously the time I need to spend on that increases, then you are more prone to mistakes when you do things one. Back to back. So another thing that I personally this could differ from person to person.

06:32:08:14 - 06:32:35:07
Speaker 3
I don't want to push something so much that I have to spend 19 hours of my day on that. Okay, I will do it if I have a deadline to meet, if I have a product to finish. But I do not want my everyday to be like that. If today, if I take funding from somebody photographer and I say that tomorrow I am going to start expanding and I want to spend my whole day, it doesn't make sense to me because to me the entire journey is about learning.

06:32:35:07 - 06:32:58:03
Speaker 3
Also, it's not just about doing okay. If you do something six hours, ten hours a day, where do you get to learn it? So in from 2019, I have been very particular. I have this much time of day to dedicate for this project, for this venture. So now it is up to me to figure out how I can structure it in such a way that I can still get everything done within this time frame.

06:32:58:08 - 06:33:20:01
Speaker 3
Okay, so I would say in 2019, whatever time I was spending photographer, I am spending the same right now. The only difference is that now I have force multipliers within my structure so that I am able to get a lot more done. And I feel if I as a student, if I have not done this, I might have not made it because now you start pushing yourself more.

06:33:20:07 - 06:33:39:06
Speaker 3
You have classes, you have sessions, you have your deadlines to meet. You have an assignment. And then on the side you cannot work 12 hour on a building event. So I feel it should be something gradually up to your pace. How much you want to dedicate. And the biggest thing is that are you ready to wait for it.

06:33:39:11 - 06:33:59:01
Speaker 3
Are you patient enough to build it like that. That is one thing that I think people also do, said perseverance. Somewhere they were like, if I do not get a result in four months or five months, it worth of point. To me my learning has been that results are good. When you take time you focus on instant results.

06:33:59:01 - 06:34:10:19
Speaker 3
You might do it once, you might do it twice. You will not do it every single time. So it's striking a balance between how much time do you want to dedicate for this project.

06:34:10:21 - 06:34:12:22
Speaker 1
But also once a year launch, right?

06:34:13:02 - 06:34:17:06
Speaker 3
One node twice, twice a year, and sorry, once in two years.

06:34:17:08 - 06:34:21:15
Speaker 1
Once in two years. Yeah. So 4400 after that that it hasn't been any launch.

06:34:21:21 - 06:34:40:23
Speaker 3
There has been. So what we did is that now we strike two very different interesting model. So, this is all things that comes to you through your journey. If I never started like okay, this is what you do. So now time graph has one launch in two years. It is limited. It is very hard for people to get it other than the community, not on purpose.

06:34:40:23 - 06:34:58:05
Speaker 3
Because if I do more than 400, I do 4000. I won't be able to provide it to this costed this quality, my QC will have to change my operation, scale of operations will have to change. And then as I said, I am being a student, I do. I won't be able to dedicate my time for 4000 watches. So that is why I kept informed.

06:34:58:11 - 06:35:13:05
Speaker 1
And you had a community now, and in that community you had so many people with that expertise. Design got done. Manufacturing got done. You co-created with other people bank account, you know. So yeah, I think that's, very interesting model for students.

06:35:13:05 - 06:35:15:19
Speaker 2
You very good. My next question.

06:35:15:21 - 06:35:37:00
Speaker 3
I know I think we will missed on to this question. So, once I have one launch in once in two years. So now I if you found a problem, there are people who are low water, but they are they cannot find time to dedicate for a community where people will be working in very different conditions. It is not that someone can come for a week and meet for be a part of a community.

06:35:37:02 - 06:36:09:17
Speaker 3
Sometimes there will be people who love vouchers, but they are not used to mingling with people or they are not that extroverted. So very decent problem with valid. So now what I figured is that how can we make more people experience the biographer? What is in our current scheme? So that is when we figured out we can partner with existing watch brands who are into full time watch manufacturing for every year one launch a watch designed by typographer.

06:36:09:18 - 06:36:34:11
Speaker 3
It's going to be called a Time Graphite Edition. So I have the capacity to design and implement a watch that is going to connect to the market. Because we know the market, we know the time they have the skill to manufacture and correct, deliver. So now every alternative, when we don't have a release, we are partnering existing watch brands to do a large scale release in the September 1st.

06:36:34:11 - 06:36:42:10
Speaker 3
What is supposed to launch? It will launch and we are looking at quantities of minimum 4000 to 8000 units.

06:36:42:12 - 06:36:43:08
Speaker 1
Okay.

06:36:43:10 - 06:36:52:12
Speaker 3
So that will let the masses experience the water. Such a person who is not into communities or anything till they can also experience.

06:36:52:14 - 06:37:11:22
Speaker 1
This is a strong lesson in co-creation. Yes, as a student entrepreneur you do not have enough time. You have, you know, courses to handle, grades to handle, events to handle, and so much more. He is co-created with the community, which is the most interesting thing. How do you balance his balance? It by bringing.

06:37:11:22 - 06:37:13:04
Speaker 2
Adding manpower, adding.

06:37:13:04 - 06:37:33:20
Speaker 1
Manpower and all part time, very similar to what we are doing. In case, you know, we were talking about it earlier, borrowing manpower and their interest, their expertise because their interest is in the what is yes, they would like a new was to come out. Yes. We would love for student entrepreneurs to come out. And there are so many people who want that.

06:37:33:20 - 06:37:41:18
Speaker 1
Yes. If you bring them together, you know, we will bring about the next wave of student entrepreneurs. If you had a question to that. Yeah.

06:37:41:20 - 06:38:06:12
Speaker 2
Community. Let's go to the initial phases of a student. We were all babies, right? And from our childhood, students are innately curious. Humans are innately. It is from our childhood. You had a knack for moving objects you liked. What is more, I like maybe people mode and everyone has a knack for something, something. Yet I want to connect over this thing.

06:38:06:12 - 06:38:28:17
Speaker 2
I billion matches Mumbai Indians Delhi favorite team. It very gaming. Do you play Pubg or Valorant? Maybe he'll talk to you apprehended here to hack you. Curiosity to hack what you did was you took your curiosity about what just to creation, to creating one. And to create this thing. You built a community because you were not able to figure it out alone.

06:38:28:17 - 06:38:50:08
Speaker 2
Yeah. You didn't get answers to those questions about what is in your close neighborhood. You. But you didn't stop. Your curiosity took you to oh, Alex, and to the owner of that. What? And then you found the first community member. So this curiosity first thing, we all are innately curious. Every founder that we talk sense, key curiosity, same neighbor.

06:38:50:08 - 06:38:54:03
Speaker 2
It came in my little, definitely, definitely build it.

06:38:54:06 - 06:38:54:22
Speaker 1


06:38:54:24 - 06:39:04:17
Speaker 2
Do you curiosity to innate it how do we this is a question for all of us as facilitators of student entrepreneurship, curiosity, co-creation, to see, like.

06:39:04:19 - 06:39:21:24
Speaker 1
Yeah, let's ask someone again, curiosity to creation. What two factors played the role or maybe what factors stopped you from, you know, taking this curiosity to creation? Okay, let's let's talk about what enabled it okay.

06:39:22:04 - 06:39:48:01
Speaker 3
So you know, right now if I just rewind myself six years back before we started buying raffle, before started anything. This always to me, I been curious about moving objects, including a mechanical things, and I always inherently had a feeling that whenever I think of creating something or doing something new, it just excites me. Okay, just I have that excitement always in my back.

06:39:48:01 - 06:40:08:05
Speaker 3
I know that whenever I do something new, it excites me. But now how do I reach that? How do I get myself to create something? So I was launched in 2019, but the first thing that being a student is that you need the financial support, you need a cushion, money, the confidence.

06:40:08:07 - 06:40:08:18
Speaker 1


06:40:08:21 - 06:40:14:08
Speaker 3
Okay. So I think one area we did not discuss Manchester being a magician. So of course.

06:40:14:10 - 06:40:17:16
Speaker 1
Right. So hand is also a magician.

06:40:17:18 - 06:40:24:04
Speaker 2
I am yet to figure out what he actually is. Is he a student. Is he a magician. Is he an entrepreneur?

06:40:24:06 - 06:40:28:24
Speaker 1
I am waiting for a rabbit to come out of his pocket as.

06:40:29:01 - 06:40:29:13
Speaker 3
So.

06:40:29:13 - 06:40:40:11
Speaker 1
Right. Okay, so you're saying, question you saying money? Yes. Yeah. Let's talk more about it. What? Enabling. Yeah. Curiosity to creation. Yeah.

06:40:40:11 - 06:41:00:04
Speaker 3
So being a magician, I was performing from the age of ten around 1820. I used to do shows. So that is the time when I figured out that I need money to support myself as a cushion. So what do I have with me? I'm a performer. My why? Why perform then? Why do I do a magic shows to make money?

06:41:00:06 - 06:41:20:20
Speaker 3
I started going to two small gigs. So now normally how do you do magic? You do magic onstage on birthday parties. So this is ten years back. I myself have. I remember going to one of the Dutch gala. I told them, why don't we start performing magic over here or for your restaurant? And they said, we don't need a magician.

06:41:20:22 - 06:41:43:01
Speaker 3
Why do we need a magician? I said, do you do anything? You do not pay me. Let me perform for two days. If you feel I'm good enough, you take. They said okay, so we can say I used to go. I perform for the table. They loved it because no other hotel was offering this. And the people were also like okay, this is very engaging.

06:41:43:03 - 06:42:01:07
Speaker 3
So they said okay you start working with us and I was working for almost a month now, my peak time. So I was charging ₹5,000 an hour. To me that was enough to support myself. So now my income is not my problem. My next thing is that my learnings. Where do I learn? From whom do I learn from?

06:42:01:07 - 06:42:14:17
Speaker 3
What? To learn from? And once you have this conference of getting money or making your livelihood that just tells you that you do know what you like.

06:42:14:19 - 06:42:15:14
Speaker 1
Better, the.

06:42:15:18 - 06:42:18:09
Speaker 2
To us, once you taste that.

06:42:18:14 - 06:42:37:13
Speaker 1
With your skill, once you taste better, but also you know with money protocol, always keep telling me I need to make money. I need to make money. I'm telling them do not chase money. Money will follow. But I'm beginning to realize that maybe, you know, we have to get the students in the habit of seeing small money. Yes.

06:42:37:13 - 06:42:59:15
Speaker 1
Handling small money. Right. Making small money. And so that that, idea of money is so far away when it's so difficult to get, that vanishes. And then you focus on what you said it is, which is now money is taken care of. Yeah. Money can come, I can get it and I can handle it. Yes. Now, what is the bigger creation that I can engage myself in?

06:42:59:17 - 06:42:59:20
Speaker 1
Right.

06:42:59:23 - 06:43:01:12
Speaker 2
I need that question.

06:43:01:14 - 06:43:02:19
Speaker 1
You. In that question. I needed.

06:43:02:19 - 06:43:05:04
Speaker 2
A cushion. But I want to do this. Creation is my.

06:43:05:04 - 06:43:06:14
Speaker 1
Passion that I.

06:43:06:16 - 06:43:21:18
Speaker 3
See. You know, money, the way we see it is also a problem. I would say a lot of people see that money is the solution to everything. You get money you can buy yourself, you can afford anything that is the solution. But what we fail to see is that money is a tool. It is not a solution.

06:43:21:18 - 06:43:45:16
Speaker 3
It is a tool for you to find your solution or get things that you want to. But the moment you start earning money as a student in a very early age, you start realizing that, okay, this is a tool. It is not anything more. So once that tool comes in using that tool, you can unlock skills. You can unlock a lot of potential that you want it.

06:43:45:18 - 06:44:02:06
Speaker 3
So that is how things have worked. And to me I have always believed that from a very early age I had this realization money is a tool. I might be wrong. I may not be right. That is all up to different perspective, but the way I see it so far it's been working for me. So I have seen money as a tool.

06:44:02:08 - 06:44:26:22
Speaker 3
So whenever I get an opportunity, the first thing I look on to it is that okay? Is it something that is going to help me create something or align with my interest? So that is one thing I always look for. It is not the money part. Am I going to learn something if somebody is going to pay me five lakhs a month just for sitting in a call center and looking at the calls and saying, hey, what is your problem?

06:44:26:22 - 06:44:45:00
Speaker 3
Look at and if you and read the answer that also I am learning something, but how much you do not know if somebody is not paying me anything, but they are telling me you come sit with me in my office, I have a restaurant. You will learn how a restaurant works. My good fine. At least I will get to learn how that thing works.

06:44:45:02 - 06:44:53:11
Speaker 3
So exposure is something that I always craved. And once you have money coming through some other side, you can expose yourself.

06:44:53:13 - 06:45:03:16
Speaker 1
And once you remember, we did, we did an activity in the course, an assignment where you had to build something and then sell and sell it. Right. And make money? Yes.

06:45:03:18 - 06:45:04:14
Speaker 2
How much money do you do?

06:45:04:18 - 06:45:17:01
Speaker 3
I do not know how much money we need, but I think we were the second most that we made money at that point of time. But we had a lot of pending orders. We have fulfilled everything. We would have made more money than everyone know.

06:45:17:01 - 06:45:18:14
Speaker 1
Which. Which team was this?

06:45:18:16 - 06:45:27:13
Speaker 3
We were making this paintings and all. Me? I should stand out together. And we have sold it to all the seniors who.

06:45:27:15 - 06:45:46:18
Speaker 1
Making money. How can we do this more in the course? When we teach entrepreneurship, how can you think of models? We have one, of course, mundi model. Right? Can you tell us how else can we help stand and so get some money so that, you know, they are in the habit of saying money? Okay, fine. What is the generation?

06:45:46:20 - 06:45:58:21
Speaker 3
So right now one thing is that if I am put in a group of ten people or five people, let us say, and I'm asked to create something. So if five people coming to one single point this itself is a huge task.

06:45:58:23 - 06:46:00:03
Speaker 1
Deciding it, which I.

06:46:00:03 - 06:46:07:17
Speaker 3
Do for me for trying raffles for the co-founders, I found them, I searched them, I found the people that I want to have on board.

06:46:07:17 - 06:46:08:12
Speaker 1
Whom.

06:46:08:14 - 06:46:14:01
Speaker 3
If I'm given three other people who has nothing to do with purchase, even though I want to make boats, I can't do that.

06:46:14:07 - 06:46:27:02
Speaker 1
That's why I asked him, you know, why don't you take what's make it him? I chill version and then take it to the state government and you know. Yeah, yeah. And yeah, I see the answer now. So other people are not interested in what they.

06:46:27:06 - 06:46:32:09
Speaker 3
Can do that. So let us say there is a person who watches a lot of anime.

06:46:32:11 - 06:46:33:04
Speaker 2
Yeah.

06:46:33:06 - 06:46:51:00
Speaker 3
So that person might be interested to make T-shirts of anime characters or might be interested do something in that domain. So I think the first thing we need to figure is that if we have a batch of 100 people, we need to ask them that. If you what are what is the thing that you most passionate about?

06:46:51:02 - 06:47:12:19
Speaker 3
Many people will say sports. Many people will say I watch F1, many people will say that I like cooking. Some will say I am into photography now. You group all these people together, all the people who like photography together, all the people who like, cooking together. And now you say that now you build something and sell and make money in what interests you.

06:47:12:21 - 06:47:25:08
Speaker 3
So now, naturally, itself, they will have a lot of ideas because you are passionate about it. So it is much more easier else in the group, one guy wants to do something with photography, other guys want to cook, other guy wants to watch anime. Nothing aligns.

06:47:25:11 - 06:47:26:06
Speaker 1
Yeah.

06:47:26:08 - 06:47:46:06
Speaker 3
This is one thing that we should do. We should group people with similar interests together so that they can cover model, problem statement and something that there knowledgeable about. But we don't knowledge. You cannot sell anything. You cannot create anything. It is as simple as that. Even right now a lot of new watch brands are coming. So some brands have called me as a consultant.

06:47:46:08 - 06:48:05:03
Speaker 3
They talk to me. So whenever I ask them, what do you want to do with your brand? They're like, this is our budget. This is our cost. We want to sell this bunch of watches. Like, what kind of watch do you want? The brand owners themselves do not know what kind of watches are there. What goes into watches.

06:48:05:05 - 06:48:29:06
Speaker 3
They simply want to hire a consultant and run the whole thing. By that model, you can make money. But you never know. Sustain. You want to collapse the very next day. In fact, when you look about watches, there are different types of watches. Mechanical watches. There are quartz watches that is powered by a battery. There is one movement by eco called SQL Spring Break, where they combine the battery and a mechanical movement together.

06:48:29:08 - 06:49:00:00
Speaker 3
It took them 25 years to develop that movement and they burned almost. I don't know the exact official tag, but I am told SQL spend close to 35 million on developing that movement. So once when we met C coefficient, I asked him, so why would school make such a movement? It is not cheap. Also it is expensive. What he said is that one because we can two somebody needs to know it.

06:49:00:02 - 06:49:17:14
Speaker 3
If we are always being the user is just using what is there in the market, you are going to hit saturation at one point. So we have our people who are passionate about purchase. Then we need to keep innovating. Today this movement is expensive. Maybe ten years down the line it will become cheaper. It will lead out to something new.

06:49:17:16 - 06:49:22:18
Speaker 3
And to innovate you need a people, a group of people who are passionate about the thing you are working about.

06:49:22:20 - 06:49:23:16
Speaker 1
Okay.

06:49:23:18 - 06:50:00:24
Speaker 2
In this conversation, we will create a video schematic actionable generative students. Killer. Student. Sympathize. Cutting it. How they like to create connect, create some groups develop passion into visual photography. Mix known as use photography. Clear. Passionate. Up to build girls up in passion to what is me may middle passion gaming it up a girl. If I have a community of gamers and I'm also able to earn some money out of it, livelihood out of it so he could one of our lifetime that is my community and I have seen those communities online.

06:50:00:24 - 06:50:17:11
Speaker 2
I have met people internationally to this community. Well then students are there now. Hunger, passion, the question, of course, but my game, the game. But I knew. But if I build a community out of it, if I start enterprising this community to me right livelihood.

06:50:17:13 - 06:50:28:01
Speaker 1
Good question, good question. Let us go into it. Societal context. Yeah. Parents, friends, we are group teachers, right? Use it to k.

06:50:28:03 - 06:50:31:00
Speaker 2
G to ug ug to p.

06:50:31:02 - 06:50:50:20
Speaker 1
When one person is always with you. Right. Teachers are their parents. Are there a peer group is there? So how do these people react to you now? You think community. Bonang you know similar likes and let us get together, figure something out. If you follow the model that you have right. But what is your parents reaction then?

06:50:50:20 - 06:50:53:24
Speaker 1
We go to teachers. We go to students. Let's talk about this mentor.

06:50:53:24 - 06:51:22:18
Speaker 3
Fortunately, in my family, my mother has been working. She was in the government House. My father has also been the account officer in her private service. So both of them have seen, people scale, people do, businesses. And my mother has been a constant support for anything and everything. And, from my early childhood, she was never a person who would come and tell me, you do this, you that she will always tell that I will not tell you what to do.

06:51:22:20 - 06:51:42:12
Speaker 3
I want you to decide for yourself, okay? Whatever you want to do, it is up to you. I'm there to support you. Think this is even when? Right now. When I left the campus and they took up the job, I called my mother and asked, what do you think I should do? The most interesting thing she said, is that do what your heart says is right.

06:51:42:18 - 06:51:43:12
Speaker 1


06:51:43:14 - 06:52:00:02
Speaker 3
If you can be happy with it, you can make peace out of it. That is the only thing that matters if you are unable to do that, you come home. We will figure out something. Okay, so this is what she has always been saying. And because of that, whenever I started with the community and people are saying, hey, why are you looking into what is under?

06:52:00:03 - 06:52:01:23
Speaker 3
I am like, I don't care.

06:52:02:00 - 06:52:02:12
Speaker 1
Who are those.

06:52:02:12 - 06:52:13:23
Speaker 3
People. I mean, there are a lot of people, as in, it could be even your very distant friends. It could be even your close friends, your close friends are your best critics. Now they will be like, why? What is no, why not something else?

06:52:13:23 - 06:52:15:00
Speaker 1
And how do you react?

06:52:15:02 - 06:52:35:04
Speaker 3
So I'm like, this is what I want to do. And for me being, you know, a magician helped a lot, I guess, because, you know, because when you are, when you are always performing, if you are a singer, you sing on the stage, you sleep, you are a magician. You are always questioned. The moment you do a magic, people will show me your hands to show me the distinction.

06:52:35:06 - 06:52:54:06
Speaker 3
So I think I have been very used to facing those criticisms. I am like, this is how it is. This is how I do. Okay, but one thing I notice is the moment they see the results, the moment they see that you are getting noticed, you are doing something, then people will start appreciating you. And then I am like, this is the same person who told me to you is like, why are you even doing this?

06:52:54:08 - 06:52:55:17
Speaker 1
So they change these statements? Yeah.

06:52:55:17 - 06:53:13:21
Speaker 3
So I always have this in mind whenever someone comes to me and says that, why are you doing this? So somebody criticizes me in not a constructive way. I always look for a feedback, as in, is there anything that I can do? But there are some people who will keep giving you criticism only not in non constructive ways.

06:53:13:23 - 06:53:22:14
Speaker 3
The moment it happens, I just look at them. I just make a mark in my mind saying that you will change European. And I will show.

06:53:22:14 - 06:53:24:13
Speaker 1
So for you. Parents were supportive.

06:53:24:14 - 06:53:29:01
Speaker 3
My parents were supportive and at least they were not a baddie.

06:53:29:03 - 06:53:29:18
Speaker 1


06:53:29:20 - 06:53:31:12
Speaker 3
At least they were like, you do what you.

06:53:31:12 - 06:53:52:23
Speaker 1
Want, okay? But it doesn't happen for everyone. It will happen for everyone, right? We were talking to him yesterday. This arrived. Parents go to the extent. Even if you want to work for a startup, parents are like, buy a hamster. Get them a guide company. Show us. Where is the contract letter? Is it real? Right. That happens.

06:53:53:04 - 06:53:55:23
Speaker 1
What stories have you heard? Parents. Yeah.

06:53:55:23 - 06:54:07:02
Speaker 2
Social status conversation that we had in the morning to the company creator. It means a company. For example, to start a big chain school business.

06:54:07:03 - 06:54:37:23
Speaker 1
So parents, social currency is going out. Morning work, evening work, sitting in the park, neighbors, friends and boasting. My son is in Google, in TCS, big names, which the world knows, but nobody knows that Google and these guys, all these companies are also started outside their. That's how this started. How do we change this mindset? How do we make, you know, either starting up or working with startups, proud social currency for parents.

06:54:38:00 - 06:55:05:22
Speaker 3
See it all depends on the outcomes. Why would somebody say, but my son is working for Google one. Google is a renowned name. Okay. Second word. They believe that it is. If it is a big MNC, they pay you better. So you are a much better disposal. You have. Your quality of life is better. So let us say that you do work on a startup, but at the end of the day, after three years or two full years, if you are able to bring outcomes, that's all.

06:55:05:24 - 06:55:27:04
Speaker 3
That's all that matters in our society. So how we can change the mindset is that it has to start a very or and it's very simple. The way I see it, you know, whenever me and my mother has a small disagreement on something, this is usual line that I put her. I will tell her that, and usually she uses it to defend.

06:55:27:06 - 06:55:46:17
Speaker 3
She is a state you cannot change a 60 year old me. Okay? You are 20 somethings, so you change. So I would say that change has to start from a very early system and with the family. If I have to do it on my own, if I am doing this thing on my own, of course they may not be convinced for.

06:55:46:18 - 06:55:54:24
Speaker 3
But if I have a group of people with me, if I have a community, I have a mental system here. And for mental is able to say that, you know, even Google set it up like this.

06:55:55:04 - 06:55:56:06
Speaker 1


06:55:56:08 - 06:56:18:01
Speaker 3
Then people will start to see things differently. Often what happens with people is that they feel what we left or what we are corner. What if already our son is going for a startup and he's coming up with some weird idea? Yeah, but then you reinforce them, showing that, okay, see, this is not the way it is. This is people who have everything starts as a startup.

06:56:18:01 - 06:56:39:10
Speaker 3
I'm a industry mentor. I have been in the industry for so long, and I think your son is on the right path. I do not think any parent would not like hearing somebody else say that your kid is on the right path. So that we should actually hear, reframe, show them the different perspective and reassure them with the facts.

06:56:39:12 - 06:56:43:09
Speaker 3
And this is what it is then that perspective can change.

06:56:43:11 - 06:56:48:18
Speaker 2
Let's do that right now. Talk to parents via regular. What you.

06:56:48:20 - 06:56:58:20
Speaker 3
And I think if I ever cross 500 kids in the next few years, I can say that at this point, I don't think I should be saying.

06:56:58:20 - 06:56:59:02
Speaker 2
That.

06:56:59:06 - 06:57:16:00
Speaker 1
So yeah, another another worry in the parents mind. Another thing that they want is, you know, again, we had an interesting conversation this morning. There is marriage market. Yeah.

06:57:16:02 - 06:57:43:03
Speaker 1
Somebody has to marry of their daughter. You know, some parents have to look for bride for their son in the marriage market. What is valued today? Again, these big names. You know, my son is working with such and such a large company. He he has this much package, right? As an entrepreneur, you know, you don't stand there.

06:57:43:05 - 06:58:03:05
Speaker 1
At least when in the early years. Right? In the first five years, you know, where for some, in some case, it takes ten years, right? And there are many setbacks as well. Same thing can happen in a profession also. Yes, in a job also, you may not be doing well, but nobody sees that there is a guarantee of you know, money will come every month in entrepreneurship.

06:58:03:05 - 06:58:24:14
Speaker 1
It will come once a lot of money. After a certain point, it is still very risky. May or may not. But in the marriage market, they want to be able to proudly say, this is the package. This is the company. And now there is a bride as well, their parents and, you know, mothers look for something else.

06:58:24:14 - 06:58:31:23
Speaker 1
Fathers look for something else. And the bride itself looks at something else. This ideal with something. Yeah. What about that? You are not married yet.

06:58:31:23 - 06:58:37:12
Speaker 3
You are not married. It. And I do not think I might be getting married in the next few years.

06:58:37:14 - 06:58:40:15
Speaker 1
Because you are an entrepreneur because of other reasons.

06:58:40:17 - 06:59:01:09
Speaker 3
Seem to me, I've seen marriages. I mean, the youngest in my family. So my brother is ten years older to me. My eldest cousin must be 30 years older to me. So, it could be ideological difference. Also see, the way I see is that, you know, it is not about getting somebody who is in a very good position to live with you.

06:59:01:11 - 06:59:10:11
Speaker 3
Maybe I can be working in a Microsoft, and the other person will be working in another MNC. And usually it happens that we barely see for two hours a day.

06:59:10:13 - 06:59:11:08
Speaker 1


06:59:11:10 - 06:59:31:15
Speaker 3
So it's not about meeting somebody with all the right bills and jump. It's about being with someone who is going to support you in your journey or both ways, not just in one way. It has to be something mutual. So if somebody has to, know what my work is, of course they have to know me. That may or may not happen or left another path.

06:59:31:21 - 06:59:54:19
Speaker 3
But from the societal point of view, as you said, we will somebody celebrate that my son is building a startup and will get the same credibility and the same social status it will get when the world comes to know what entrepreneurs are doing and how entrepreneurs are building a change around the current system. So now we live in a age where a lot of startups have become unicorns in India.

06:59:54:21 - 07:00:20:11
Speaker 3
So now people have much better understanding of startups. So now when you say about startup that my son is working on a startup at least earlier, 90% of the people will be like two, you left your job and work on startup. But now when you hear that 50% of the people, okay, so maybe this guy is doing something good because they have heard of startups doing well, they have heard of startups bringing a change.

07:00:20:13 - 07:00:29:09
Speaker 3
So the only way we can fix that is that more entrepreneurs and startups should be recognized, recognized. They should be celebrated.

07:00:29:09 - 07:00:57:04
Speaker 1
So what should be the recognition? Because from what you've said so far, you know, some keywords are unicorns, right? And then valuation is associated with it. And then fund raises are associated with it. And now the barometer for success becomes finally valuation. Yes right. IPO which is still very far. We are talking about student. Yeah yeah IPO is ten years away.

07:00:57:04 - 07:01:08:24
Speaker 1
Yes. If you are in the right direction you get all the support that you need and so on. So for a student setting valuation or fundraiser at target, how do you see this? Is this.

07:01:09:01 - 07:01:12:10
Speaker 3
I know I never see fundraising or investment as a target.

07:01:12:13 - 07:01:21:13
Speaker 1
For time. Therefore, you said you do not want to raise. Yes. Funding. Right. You know, you want to do it on your own, whatever small boutique manner you want, you can.

07:01:21:15 - 07:01:46:20
Speaker 3
So right now, you know, so I said initially we did 4002, then we did 400 versus maybe someday we will have the skill to do 4000 watches or even 40,000 watches. I feel the same. Kind of fullness I would say, or I am content with what the outcomes were when I did 40 watches and 400 watches.

07:01:46:22 - 07:02:08:21
Speaker 3
To me it is the entire process of ideating something, delivering it and closing it with 40 watches, 400,000 or 4 million. What is seen? So being a student, you work at small scales. But to me the most important part is the process. How is your business model? How are you delivering end to end even if it is an unlimited number?

07:02:09:00 - 07:02:27:05
Speaker 3
Okay, so being a student entrepreneur, if somebody is doing something and raise, let us say ₹50,000 in your first quarter. He should be celebrated for the process that he has done. Okay. Because if this process is good with limited resources as a student he is doing 50,000 in 1 quarter.

07:02:27:08 - 07:02:27:22
Speaker 1


07:02:27:24 - 07:02:33:09
Speaker 3
He might do 50 million Monday. So we should never look at the end number. But the process.

07:02:33:09 - 07:02:35:14
Speaker 1
The process the learnings on the way.

07:02:35:16 - 07:02:41:08
Speaker 2
But the process that we are talking about here has results. The process is making 50 game.

07:02:41:10 - 07:02:45:07
Speaker 3
And yes then the limited resources he has being a student.

07:02:45:09 - 07:02:54:04
Speaker 2
But I don't see people making money. We see people who just start something and it doesn't work out. And then they lost.

07:02:54:06 - 07:03:10:10
Speaker 3
Another reason that I think we happen that is that we always know to come to know two of the people who have failed. How many of us have tried to find out people who have succeeded? And when someone fails, that news goes like wildfire.

07:03:10:12 - 07:03:35:11
Speaker 1
The other way around as well. I would say that we only bring out the stories that are successful. Right. And then there is a number which goes around like 95% of the startups fail. So you know that it. But you know, let's not do this. This is very risky. What I'm saying, even when you are in job, how will you measure the success in, in in a job, in a profession that you are in?

07:03:35:13 - 07:03:55:02
Speaker 1
Still, I would say only 5% of the people excel. They move to the next, place. Right? I mean, if you follow the pyramid structure, of course, the higher up you move in the hierarchy, in an organization, fewer people will be there. So same churn is also there. It's just that you are guaranteed a minimum salary is all the regular flow of income.

07:03:55:06 - 07:04:00:11
Speaker 1
Right. So I miss the point. And drawing a blank.

07:04:00:15 - 07:04:02:22
Speaker 3
We were looking was starting from the societal point of view.

07:04:03:00 - 07:04:25:20
Speaker 1
And societal viewpoint. And we say, what is the barometer for success? Money, cannot be the barometer for success. Small money as a hobby as you know, for the purpose of eliminating that barrier that, you know, I'm not making money or money's too important and the small money can be and put it on the side.

07:04:25:20 - 07:04:55:07
Speaker 3
I feel that ideas and your ideation and your business process or your business models should be appreciated more than the revenue. If a student is working two hours a day on his startup, but his idea is brilliant, the problem is solving is great. This business model is reducing the cost from anybody else I can do. That idea and process should be appreciated because with the limited resources is doing this in.

07:04:55:09 - 07:05:18:10
Speaker 3
So now whether you are doing a huge sum of money or a small sum of money, you're being appreciate for your efforts and your ideas. So if that comes out more should be great to interact. When I did 40 watches, as you'll remember, time travel was covered in almost nine Malayalam newspapers when we just did 40 watches because of the concept.

07:05:18:12 - 07:05:33:18
Speaker 3
Yeah. Even when we did Olam, maybe we were featured in a few more English newspapers, but still at least those newspapers and the local media. And because we knew a lot of people over there, they valued that effort. And that motivated us to do much bigger.

07:05:33:19 - 07:05:34:12
Speaker 1
Yeah.

07:05:34:14 - 07:05:56:00
Speaker 3
So if nobody has spoke about Tarika it would have just died off like that now only because Niharika and I organized, I also got the societal support that you should do more. So it should not be based on the money or the revenue alone you're making, as long as you are sustaining and if your idea is good, your process is good.

07:05:56:00 - 07:05:57:00
Speaker 3
That should be appreciated.

07:05:57:06 - 07:06:12:22
Speaker 1
Yeah. Let's talk also about one more group of people, which is your peer group in the college. You're building this venture. What what is the reaction of your, peer group students, your friends in the in the class?

07:06:12:24 - 07:06:17:09
Speaker 3
It's all, doing the same issues.

07:06:17:11 - 07:06:18:16
Speaker 1
Yeah. Phyllis. Oh. That's good.

07:06:18:18 - 07:06:38:07
Speaker 3
No. So we're coming to the group. I think maybe because I was slightly the more mature guy in my batch, considering age is. Also, I had almost four years of work is before the joint. So within the bus also, everybody was saying at least you have some work, so they take you slightly more seriously than the other folks.

07:06:38:07 - 07:06:39:20
Speaker 1
And of course you are a magician.

07:06:39:20 - 07:06:58:23
Speaker 3
And then I mentioned if so, if you do not agree, I can make it disappear. So, jokes apart. So when I told the idea in the concept, this was where something very interesting strike me. People often run around saying that I don't get investments, I get investments, I just need funding.

07:06:59:00 - 07:06:59:18
Speaker 1
Right, right.

07:06:59:20 - 07:07:12:04
Speaker 3
People often say the only thing I need is funding. But from what I hear is that funding is not your problem. You and people who tell me this are people who have gone for funding rounds and who have not gotten funding.

07:07:12:07 - 07:07:12:24
Speaker 1
Okay.

07:07:13:01 - 07:07:23:00
Speaker 3
So what I assume is that fund is not your problem. The problem is that you do not have clarity with your business process and the other person who is ready to invest. You do not find value in this process, correct?

07:07:23:00 - 07:07:23:18
Speaker 1
Correct. Agreed.

07:07:23:22 - 07:07:44:19
Speaker 3
If your business model is good, if you have a clarity people are ready to fund, people are lining up to fund. So when I came to campus, I saw about my first project. I was told about Niharika and people when they google on the phone because they can find the results. So every single person I have spoke to in my campus was like, great, this is awesome.

07:07:44:19 - 07:08:01:01
Speaker 3
When are you doing okay? Not even one person has questioned me or asked me that. Why are you doing this? Why can you do something? In fact, people ask me that. Let us know how we can help. Okay, now coming out of the student life, sometimes I feel maybe I should just be a scholar and go back to student life.

07:08:01:03 - 07:08:17:04
Speaker 3
Because in student life, there are a lot of things that you can leverage. Okay? And I figured out these things that I can leverage and I can make use of only because I had no other option that made me find these things out when we will operate. Scarcity, scarcity, you know, that leads to.

07:08:17:06 - 07:08:18:16
Speaker 1
The need and.

07:08:18:18 - 07:08:38:17
Speaker 3
Limitation. And so when I in let's say in but in MBA data science India, there are people with tech background, the people with non-tech background. There are people in marketing or management backgrounds. So I had a problem statement where I had to manage multiple inventories. I had to manage procurement, I had to manage dispatch.

07:08:38:21 - 07:08:39:08
Speaker 1


07:08:39:10 - 07:09:08:00
Speaker 3
So it was getting very troublesome to handle all these dispatch from multiple people, multiple addresses, our own batchmates I had 4 or 5 very good batchmates of mine who was working and discussing with me on these virtues, and so they had even built me a computer vision model that tracked the entire data set of the dispatched couriers, put it in a folder, put it in an automatic excel sheet, and automate the entire process so that everyone gets email saying that this is your tracking number, this courier, this day.

07:09:08:00 - 07:09:12:14
Speaker 3
This is the picture. And it was done in-house.

07:09:12:16 - 07:09:13:17
Speaker 1
Through our class.

07:09:13:17 - 07:09:21:03
Speaker 3
In class and college. And and I think some of our methods put it on the CV also and dispatch system.

07:09:21:05 - 07:09:21:22
Speaker 1
Okay.

07:09:21:24 - 07:09:45:05
Speaker 3
And but I was able to do it because of the peer group we had. So imagine any other brand having to develop all these things in-house. You know regarding this element of so being friends, being in college, another good thing is that none of them are working. They do not have full time job commitments. So if they like your idea they have or the time to give for you.

07:09:45:07 - 07:09:49:23
Speaker 3
Only thing is that are they convince with your idea, or do they want to get on board.

07:09:49:23 - 07:10:07:11
Speaker 2
With and give you an example set? So wouldn't be a norm. And I've been, seeing his success story. The bottom line to the oil and I talked to him. I like this idea. So I was like, I also want to contribute. When you show it to the very not people, you attract people. So it was like they tell me some idea.

07:10:07:11 - 07:10:26:24
Speaker 2
They will also contribute, any time you need something. So he gave me they were discussing over a dinner table that I want updates from a website, an Australian website. Every day. They get some discounts on very exotic watches. And he had a business model in mind that will get those watches. And there is a path or something.

07:10:26:24 - 07:10:47:00
Speaker 2
And he will be able to utilize that, leverage that discount. So what he needs is a script, which will update automatically the watches and the discount rates as soon as they drop on the website so that he doesn't have to go manually and check the website. Yeah. So I don't have those technical capabilities. I, consulted with one of my B.Tech friends.

07:10:47:02 - 07:11:01:13
Speaker 2
So B.Tech second year guy, he needs a project. So I told him this is the project. This is the guy MBA guy from the he's doing a startup and he needs this. He like the idea. So he was out in the open with this business that I am doing all of this, and this is my business plan.

07:11:01:14 - 07:11:04:21
Speaker 1
He's not hiding it. He's not keeping it close to his chest. Yes. Okay.

07:11:04:21 - 07:11:20:15
Speaker 2
It is out there. And I, he was my friend. New friend. I also got a chance to connect with him. I got to know him better. So I assume this is the project. You will get to add this on your CV, and it might help someone with you. And we may generate money. You will also get money.

07:11:20:17 - 07:11:46:09
Speaker 2
So you build this script. He did some things I showed some money to, although it didn't end up well because we couldn't have a conversation. Three of us together. Okay, vacation probably something so but the idea was conveyed like if you are working and people can see that this guy has a convincing idea and I want to contribute with the skills that I have, you get resources in the college, which you can't find normally when you are working professionals.

07:11:46:11 - 07:11:53:22
Speaker 2
So building a venture in college in your student life is, I think easier. I wasn't able to perceive it from this perspective.

07:11:53:24 - 07:12:19:16
Speaker 1
Actually many students ask, you know, how do I find the right co-founder. And you know, when you are in the class and I tell them that if you look at successful startups, many of them, they have co-founders who were classmates. So where do I find the co-founder right now? These are the people with whom you will live for two years, 40 years, depending on what kind of program you are doing.

07:12:19:16 - 07:12:40:21
Speaker 1
And you know them day in, day out, they can't hide their identities. Later on in life, you try to identify a co-founder very difficult and this is a time where you bond so well. You learn together, you play together, you eat together. You know, you can find new co-founders right here and, start now and build capabilities, rely on each other.

07:12:40:23 - 07:13:03:09
Speaker 1
And then not only within the group that you are studying with, you know, cross-disciplinary groups can be also, created, made. And then now there's a lot of undercurrent within the university. The university is colleges where there are several opportunities. People are, you know, I'm very happy to see all of that. Government is doing a lot now.

07:13:03:14 - 07:13:17:15
Speaker 1
Hackathons are happening, at national level, at local level, students are getting these opportunities. I, I hope they leverage the community, the student community that they have. And see the power of that in this story here.

07:13:17:17 - 07:13:36:09
Speaker 2
That is one more reason why I like this MBA data sets in a program of higher demand, because I get to meet not just businesspeople, my seniors, and my badge. I get to connect with B.Tech people right from the first year till the 40th. I also get to connect with people. I don't just attend programs of my department, my school.

07:13:36:12 - 07:14:00:03
Speaker 2
I get to attend programs of the whole institute. All the people that come for talks for charity. Maybe I can connect with them. The technicals, I or any anyone that comes for industry interactions. I also get the network. So that is the best example for the point that you are trying to make it. You get to co-create with people who are beyond your realm, whom you can connect easily with.

07:14:00:05 - 07:14:18:08
Speaker 3
And one thing that will help you in your student life is that let's say that you assume that you are in a team and you're a student. You are building a venture. You have a few friends to help out. Now you have the huge advantage of reaching out to your alumni network for mentors, whom they could be potential mentors over, that there could be people who are running their own ventures.

07:14:18:10 - 07:14:41:02
Speaker 3
In fact, mentorship is one thing that you require. It also stages when you are building something. Fortunately, I had one mentor in 2018. I met one of one person called my hand who was a management consultant, and he also turns out to be an alumni of my own university. So he has tried building a lot of energy in his past and he became into consulting.

07:14:41:02 - 07:15:01:18
Speaker 3
He settled abroad in the US, but then he was genuinely concerned on how I will build things. So I can imagine being a senior consultant somewhere, still spending 2 to 3 hours on a call for me on a week. Who I can, I can know how much of interest they have. So at every point of time there will be things that I have not seen.

07:15:01:20 - 07:15:18:20
Speaker 3
So I might be saying that this is the production, this is what happens. So then he might calling me up and saying so anyway what metrics are you using to measure the customer experience? Okay. And how are you going to keep them warm after a while? How are you going to reach out to them. Right. So this kind of constant mentorships help you out a lot.

07:15:18:22 - 07:15:32:19
Speaker 3
It will be places where you are stuck, your friends will be stuck. And now what happens is that if you don't have a mentorship, you will think that you start to build your school here. Now you have a third party who has already done this outside. They're able to look at it and say, okay, why don't you do this thing?

07:15:33:00 - 07:15:50:19
Speaker 3
Or I will provide you with some guy who can help you out of this. So mentorship is what you need to not get stuck anywhere, even when you have your co-founders and groups together. And being a student leveraging on your alumni for that is the best thing you have. And being a student in any industry person will also have this mindset.

07:15:50:19 - 07:16:12:02
Speaker 3
These are students, so at least let's help them out. So as you initially said, intrinsically we are all curious. So even if you talk to any person working, I am sure 95% of them would say that. I would also like to build something someday. So as a student, when you are reaching out, you know my response will be like, okay, I couldn't build anything.

07:16:12:02 - 07:16:14:12
Speaker 3
So far. At least these kids are building something.

07:16:14:12 - 07:16:15:03
Speaker 1
Yeah, let.

07:16:15:03 - 07:16:24:03
Speaker 3
Me help them out to. That is one thing students should leverage while they're on their entrepreneurship journey with an MBA.

07:16:24:09 - 07:16:38:03
Speaker 1
Yeah, I think it doesn't get discussed enough. The role of mentors. Yes. And, you know, finding a mentor, also, you know, finding the right mentor. Are you getting the right advice? How does this really you know.

07:16:38:09 - 07:16:39:16
Speaker 3
That is the thing.

07:16:39:18 - 07:16:45:10
Speaker 1
Right? Anyone can give advice. Yeah, but how do you know this is the right advice, is the right person.

07:16:45:13 - 07:17:02:02
Speaker 3
And that is why I would say that you have to reach out to your mentor. Often if you look at a lot of launchpad programs or if you look at programs that they teach you, they will how to be an entrepreneur. We have mentor. Those mentors are supposed to be the two men who give advice to everyone.

07:17:02:06 - 07:17:20:01
Speaker 3
So it's a job for them. They'll be seeing hundreds of people a day. So to them into something very process, pivot. They might give you five minutes of their day. What mentorship are you going to get from five minutes. So that is why it is essential. Just like how you found your co-founder. You need to find your mentors.

07:17:20:03 - 07:17:24:18
Speaker 3
This is one thing that is always I have in mind. Find your tribe.

07:17:24:20 - 07:17:25:12
Speaker 1
Okay.

07:17:25:14 - 07:17:33:23
Speaker 3
You need to find out your tribe. If you want to do something out of the way you build it. You build the people you want. You figure out who you want for the advice.

07:17:34:00 - 07:17:37:11
Speaker 1
All. All that is saying is around building community.

07:17:37:13 - 07:17:41:04
Speaker 3
It is always about people because as a student that is the only thing you have.

07:17:41:06 - 07:18:10:11
Speaker 1
Crazy co-creating with people. Again, yeah, I think this is a perfect case study. In how do you bring people together, harness their power, harness their interest, and build something together, be it team members, classmates, and the mentors, co-creators, manufacturers, designers, everyone through a community building process.

07:18:10:13 - 07:18:36:06
Speaker 2
The perspective that our expert today is bringing, it looks like the student himself is the limiting factor. The environment has so much to offer. You have teachers, you have, seniors, you have juniors, you have alumni, you have mentors coming in. You just have to reach out. You just have to talk. You have to find people who are passionate to do, similar kind of thing.

07:18:36:08 - 07:18:43:12
Speaker 2
And everyone is curious. You just have to find the common, curious curiosity towards the.

07:18:43:14 - 07:18:48:24
Speaker 1
RV, encouraging enough the students to start.

07:18:49:01 - 07:19:12:04
Speaker 3
I would say no because encouraging as we are not showing them the road. I mean, if somebody wants to. So go through this path, we have the enough requirements to push them, but are we even showing them the road? If a badge comes, all of them come through placements. How well are they aware of their startup journey ahead, what they can do on their own, what they can build on their own.

07:19:12:06 - 07:19:18:11
Speaker 3
Maybe 10% sees it. The others don't see it unless and until you see you can't.

07:19:18:13 - 07:19:22:11
Speaker 1
As a teacher, how do I show it to them?

07:19:22:13 - 07:19:43:00
Speaker 3
You have. I would say that you can start off with cases around, you know, things that you've seen, people have built. What is some ventures that have started from the scratch being in catalyst, you have seen so many people doing this. So you must you must have seen a journey of people who are working for ten, 15 years, then say start something and they it goes very well.

07:19:43:02 - 07:19:53:13
Speaker 3
I think at some point they must have even told you that I should. You started earlier. Yeah, absolutely. So these are all real world examples that you can show people. Not everyone gets to see these things.

07:19:53:18 - 07:20:03:08
Speaker 1
What works in classroom? I can tell the stories. I can tell your story. I can bring you to classroom. I can give a write up what would work more.

07:20:03:08 - 07:20:27:10
Speaker 3
In my C for I would say, for any person to do something first, they should develop an interest on that, right? If I need to build something, I need to be passionate or I need to have an interest. Okay, let me try this out. And for someone who is not exposed to any on entrepreneurial pathway so far, it needs to be something that can happen within 3 to 4 months.

07:20:27:12 - 07:20:49:11
Speaker 3
So let us say you give them the examples of people who are built. Let us say we make a list of student entrepreneurs from various institutes across the country. We show them what they have done in class, and we show them a project, or we ask them to club together of similar interest students to similar interest. They come together and ask them, you know, what do you want to create so that you can make money?

07:20:49:13 - 07:21:07:22
Speaker 3
So now you are going hands on and you know that this thing has worked. And let us say that in this class ten batch, do something out of that. Three batches make good money. So from the next batch so you can tell them, see this is your senior. But this is a three month top. But that did this.

07:21:07:24 - 07:21:27:01
Speaker 3
So now you are reinforcing in me that okay people have done this and they're successful. If they are successful our chances are also high. So now I know and so on. And for some people they just simply cannot work on startups or building things. It is exactly like that. A lot of people prefer stability. They want to go to office at ten.

07:21:27:03 - 07:21:43:02
Speaker 3
I want to leave my office at six. I don't care how much money I get, this is what I want to do right for them. Also, this is a oil in oil dipstick test. You know you get hands on and you figure out, okay, this is not my idea. This is not my cup of tea. And I feel a lot of startups fail because of this.

07:21:43:02 - 07:22:02:10
Speaker 3
Because people think they can do startups. People think they can build. Once they start building, they realize this is not my cup of tea, this is not my interest. And then the whole set of this thing, it's simply that the startup is failing. So if we can give them a test, a reality check in classroom itself, that itself is a big thing.

07:22:02:12 - 07:22:15:17
Speaker 3
Earlier we said 95% of startup fit. If we can show or we can get them exposed to this within class, maybe that 95 will come down to 60% because people know this is not my thing, this is not what I want to do.

07:22:15:19 - 07:22:22:00
Speaker 2
Or if people might not go for startups or they might get successful. Instead, the number will reduce.

07:22:22:02 - 07:22:26:21
Speaker 3
The 95 might come to 60, which means the successful startups will also increase.

07:22:26:23 - 07:22:31:01
Speaker 1
So tell me more. If I give you an assignment in the in the course you.

07:22:31:05 - 07:22:33:16
Speaker 2
I was and I was waiting asked me.

07:22:33:18 - 07:22:58:03
Speaker 1
So okay, now I'll give you an assignment in the course in a two session, three days since then I have given a basic background of what is entrepreneurship, what is effect tuition mindset of entrepreneurship. Now if I do the assignment thing for for them, it was different for them. And I have recently had this realization as well. I in the course usually what I do is I say you have to build something new and then you have to build an MVP, right?

07:22:58:09 - 07:23:22:02
Speaker 1
That is where you get the marks. Now, I recently realized that it should not be something innovative. It has to be something small, achievable, attainable within this semester because I have so many courses with B.Tech, it worked fine. They also have the tech skills and so on. With MBA. The problem is they have so much to do. So many courses, dogs and so on and short time in the in the college so they cannot build something new.

07:23:22:02 - 07:23:43:10
Speaker 1
So maybe something existing that they can sell. The third question, the third idea or know something that I can experiment with. This should also give you a target saying, here are the books money model. Let's say right here are 200 books as a class. All of us. Let us sell these books. We are a business unit.

07:23:43:16 - 07:23:51:09
Speaker 1
Let us sell these books. And this is the target, you know, weekly. We sell these many books. Will, is that interesting?

07:23:51:11 - 07:24:07:13
Speaker 2
I, I will come back to the wisdom that our expert keep interest. If only five people are interested in selling books, only let them sell books. Get other products that other people are interested in. Let them sell what they like.

07:24:07:15 - 07:24:26:21
Speaker 1
See, what I'm trying to do here is, first of all, get you interested and excited about the idea of selling. Because if an entrepreneur cannot sell, then it is very difficult to build a venture, right? You have to sell the idea from day one. So in the classroom you will get to a point where you will build something that you want.

07:24:26:23 - 07:24:45:00
Speaker 1
But to begin with, in the first class, second class, I give you stationery. And I said, you build something and go out and sell, you know, do our exercise. You were using whatever you had. You built something, went or made some money. Right. Somebody made maximum was 450 level. Right. So from that you got an idea. Oh, exciting.

07:24:45:02 - 07:25:06:10
Speaker 1
You know, you said that the, the the most interesting thing was that I created something when we started, we did not know. What will we make then? Q school Gottahave George Yoda cake banana custard bun. Because we have big, big have the masala. So this masala, this passion that you feel when you do this process, you sell, right?

07:25:06:12 - 07:25:24:20
Speaker 1
That translates into what else can I do now? Now I will take you to the next step, which is where, you know, earlier you did the products, you loved it, so you sold it. Now here is another product I will give you again, but a small exercise. I am not saying this is going to be your venture. Now I am saying here is, you know, two week assignment.

07:25:24:22 - 07:25:42:06
Speaker 1
Here are the books all of you go out and sell earlier. Very small product within the college you are selling. Go out in the in the town and sell these books as a unit. We have to achieve it. And in those two weeks you will again get some more learnings. Then I will say now you have two more months in this semester.

07:25:42:08 - 07:26:07:03
Speaker 1
Now bring something that you want. So I am saying gradually baby steps earlier I was saying throughout the semester I did something. Define the problem, build the product, sell it which is too much, very hazy. So I am breaking it down into small parts. One day exercise. Now I will do a one week or two week exercise, and then you have two more months in the semester to build something that you want.

07:26:07:05 - 07:26:39:03
Speaker 2
God, did you see the difference between the first activity? The first activity resources were similar, but creativity was open. There were groups and everyone had the freedom to build something of their own. You could make a budget in between, but when you get books near then own Freedom market didn't do much good. In its first model of Laguna Beach, but it was.

07:26:39:05 - 07:27:08:16
Speaker 2
We never had this feedback session. Yeah, those help project to work on very limited. This was not the idea. Yeah. And I have heard feedback from people. They were like Mr.. Welcome to our Independence Day, As it would be with net value proposition K, and this, concludes that they are saying, beach to rainy, which you are forcing me to buy and make you see clearly can be are able read that related.

07:27:08:18 - 07:27:33:22
Speaker 1
To confidence to banana q bar to them. You have gone out of the building. Yes. Right now at one go. I cannot build a very large assignment because I lose people in the process. So I am saying, Vicky, you went out now, you know. So hum had worked before. So one has launched 40 and then he came to the course and MVP made a lot of sense for him.

07:27:33:24 - 07:27:47:14
Speaker 1
BML loop made a lot of sense for him. Now day one you go out and sell something, you at least know the process. Yes. Now when they teach you in the class, I will refer to that and you will listen. Will that happen?

07:27:47:16 - 07:28:09:07
Speaker 2
Yes. That happens. Yeah. I was seeing the process. The activity is good. Very good. JCB, which are based here and now I have something to relate with, but some, common mistakes, these are common mistakes that will be repeated over again. These should be addressed in this new getting a look, but you will often find the easiest way to do things is go.

07:28:09:07 - 07:28:30:24
Speaker 1
The on is called and done analysis. Right darling, you will come. You will do all of this. Know what I also know? You know, it has happened in the bus, a fraud, the system that is not the purpose. Let them do whatever they do. My thing is to get you introduced to the idea of creating something and selling it, whichever way you did.

07:28:31:01 - 07:28:47:20
Speaker 1
Now, from that baby step will take you to the next step, which is you sell something that you have not created. Now you really have to know the product. Then you will try to sell it and go out of the college. Nobody knows you, you know, out in the waters. Then you will further build confidence, how to talk to people.

07:28:47:22 - 07:28:51:14
Speaker 1
And then I will take you to further more step. Now do what you want so okay.

07:28:51:18 - 07:28:52:17
Speaker 2
Filtering through.

07:28:52:17 - 07:29:14:15
Speaker 1
This, of course everyone does not need to be an entrepreneur. And that is all right. Entire class cannot wait. At least you will test it. You will decide whether it is for me or no. Right okay. So so every system, any teaching methodology everything has a shortcoming. But it also has a pinpointed agenda that I can only teach you this one point through this exercise.

07:29:14:20 - 07:29:40:20
Speaker 1
Okay. So through one day exercise I can create something I can step out. You did that much. You made 500 bucks in one hour. Great. And this was just ad hoc. If you have more time now two weeks, plan something and execute. Can you make more money? Great. Now two more months. Plan something bigger. So one by one, without chasing an ambitious idea which can falter right in the beginning you will take baby steps is how I'm thinking about this.

07:29:40:21 - 07:30:06:13
Speaker 2
You okay? Ways of freedom. First me freedom was. Do you make a great point to when you can create and sell second volume? I'm symbol only which nobody got. Option D do not options be upper limit could get in it, but at least they feel the choice of freedom give me could choose normally I need some good books which up quit toy wannado quit.

07:30:06:15 - 07:30:27:10
Speaker 2
In the end they have to go to the market and sell. That is the lesson. Yeah, let me look. Product. So in Gandhiji books is good because the theme the 2nd October relates quickly so they might get ease. In the end. It is good idea but a good options. We as people get to choose it in products. This is Poco with the concept.

07:30:27:10 - 07:30:30:19
Speaker 2
The second favorite thing with the group and at.

07:30:30:19 - 07:30:33:24
Speaker 1
Least they have illusion of choice. It is not the real choice.

07:30:33:24 - 07:31:00:07
Speaker 2
And they all will see. You can choose the upcoming school which it gets everything ideal for your interest. Similarly love and then one thing because thing get one. Keep expert out who has done this from scratch. Do activities good value based clear that we have clarity, not get people from outside, but they know basics and they have questions.

07:31:00:07 - 07:31:16:00
Speaker 2
No, I am telling them to start something new. Yeah. Get an expert juncture. Better ground reality create not sitting up there sitting with them. They will mess. Model was very good. So better a better question watching it and address everyone's query.

07:31:16:02 - 07:31:37:09
Speaker 1
This model is if we have a classroom. But we chose to go to the first floor that is open miss. And it has no big window. So you could see very nice view. I would say. So we move the class there and it became a non class that is not a class room anymore. And we are sitting there chit chatting with 50 people.

07:31:37:11 - 07:31:40:02
Speaker 1
So that's what is referring to mass small.

07:31:40:04 - 07:31:50:17
Speaker 2
As an expert also. And you also stay in the class Thank you. What direction can he lose. Knows it because facilitator has to do that. Yeah. Expert address coming to you. Where do you see the object?

07:31:50:17 - 07:32:13:05
Speaker 3
To the right. You know, recently I was talking to a friend of mine in France, and she's a French, so she has a startup. She actually sells a lot of, accessories, wearables. So recently she called me up saying that, I want to make a bead and integrate the fitness tracker into the bead. It should look like a bead, but it should be a tracker.

07:32:13:05 - 07:32:26:15
Speaker 3
Okay, so there are a lot of wearables. Do you want to do that? He said, now, if my customer wants to, a lot of people say that I love your beads, but then it feels odd wearing a tracker on the left hand and the bead on the right hand.

07:32:26:20 - 07:32:27:19
Speaker 1


07:32:27:21 - 07:32:50:23
Speaker 3
So look, I mean, I have some people who are into the tech side. I will talk with them. I connected her to a vendor, and then she's already working on another startup where she's recycling cigaret butts. And so surprising. What is that? Both of us are doing very well. So her sister is currently working. So she was saying that once this scales up, I'll ask her to quit and join me.

07:32:51:00 - 07:32:57:09
Speaker 3
So was just trying to figure out, you know, how these people are getting so confident on working on this thing. Her sisters Hartley 19.

07:32:57:15 - 07:32:58:15
Speaker 1


07:32:58:17 - 07:33:13:12
Speaker 3
So then using that every summer we used to sell lemonades back home. So native to them. And then when I started asking she said we had vineyards. We used to sell wine. So innately they have that confidence that they can sell.

07:33:13:14 - 07:33:14:12
Speaker 1
Yeah.

07:33:14:14 - 07:33:20:01
Speaker 3
So once you get the confidence that you can sell, you can convince people that gives you confidence.

07:33:20:01 - 07:33:42:07
Speaker 1
And what you have to have small wins. You have to get in the habit of, how do I sell this? And now this, give me something I can sell it, I will. Selling is the overhead of the missile, right? If you know how to sell, you will also sell an idea to those who can create. And then you can sell it as well.

07:33:42:09 - 07:34:02:23
Speaker 1
So I think that would be the top skill and therefore. Yeah. Okay. Small wins and it has to come native. So if, if you are teaching entrepreneurship, we have to teach it in such a way that selling becomes native to the students. Yeah. And entrepreneurship becomes native because yeah, every summer we do it. Yeah. Every semester we do it.

07:34:02:23 - 07:34:05:12
Speaker 1
Every course we do it so different.

07:34:05:14 - 07:34:07:12
Speaker 2
Yes. Yeah.

07:34:07:15 - 07:34:08:04
Speaker 1
That's right.

07:34:08:06 - 07:34:10:20
Speaker 2
They say this is enterprising education.

07:34:10:20 - 07:34:11:10
Speaker 1
And raising.

07:34:11:10 - 07:34:31:00
Speaker 3
Education. In fact, when you look at the placement, whenever companies come for placement, if it is a sales or a business development profile, everybody will like, we don't want to go into sales for the same thing. You cannot be a manager or you can't be even in management if you don't know how the sales work, because at the end of the day, whatever you are working for, the sales team is bringing your own.

07:34:31:02 - 07:34:53:09
Speaker 3
So if you do not know how to sell. Yeah. It's pointless being there any further. I mean you can be talking about any kind of process optimization. You can talk about any kind of innovation at the end. It is a sales process. You have to generate money. So then you should not run away from sales. Data is something that you should in fact get very close to in something that you should love.

07:34:53:11 - 07:35:17:23
Speaker 3
I have a very good friend of mine who completed his B.Tech in nine years, a four year B.Tech program. With all his backlogs. He started a tech firm in sales. He was doing around 50, 60,000 a month in his entire fixed time variable P. He started sales from there. He started loving sales two year and he shifted to real estate.

07:35:18:00 - 07:35:38:20
Speaker 3
She wanted to got into properties. He was doing high ticket sales. So one, his record is better than he was doing in aeronautic engineering. He went to Embraer Aviation. And now he is handling Embraer's military contracts. And then one day he called me and was just talking to me and he said that I was selling something for 50,000.

07:35:38:20 - 07:35:46:19
Speaker 3
I get 1% commission here. We are closing 50 million deals till I get 1% commission.

07:35:46:21 - 07:35:47:21
Speaker 1
Interesting.

07:35:47:23 - 07:36:08:01
Speaker 3
Sales and art sales just clears your communication. And to me, the best part about sales is that it teaches you to be empathetic. It teaches you to understand the other person, understand the other person's pain point, then figure out you know it. Let us say that I want to sell something to you. I want to sell a course to you.

07:36:08:03 - 07:36:24:24
Speaker 3
I need to understand your situation. I need to understand what pain point you are going to. I need to show you the implication of that pain point and how my product is going to solve that thing. Then only you will be convinced, because that is the same thing you need for anything in life. You want to even give a presentation.

07:36:24:24 - 07:36:31:15
Speaker 3
You want to go to your investor, you want to talk to your team. You need this communication. Yeah. Then sales is the foundation.

07:36:31:17 - 07:36:35:03
Speaker 1
Users, user centricity, you know, empathy.

07:36:35:07 - 07:36:54:24
Speaker 2
And this basic common sense that to sell to a person, the whole process is common. Since you won't buy from me unless I give provide you value. Yeah. And in providing that value, I have to figure out the price at what I should feature my product, the features, how it should be looking like for piece of marketing, price, place, packaging, promotion.

07:36:54:24 - 07:37:11:02
Speaker 2
I have to figure that all out. These are, these are packaged in a way in the management education, but technically it is just basic common sense. Yeah. And just the activity of selling teaches you every function of an organization of management.

07:37:11:04 - 07:37:25:23
Speaker 1
See, when you work with large companies, you see large companies functioning, right? You learn their maybe pick up a job and then come back and do a startup versus start when you are a student.

07:37:26:00 - 07:37:45:11
Speaker 3
I would say it all depends on the confidence and all depends on your own perspective. If I feel that I have something highly valuable, I am very sure that if it hits the market, I don't have anything to worry. And I have a very clear pathway that this is going to work in this way. And if I want sudden returns, I want things to happen immediately.

07:37:45:13 - 07:38:16:15
Speaker 3
And I am confident about myself. Go for it full fledged. Why should I worry if I feel that there is a lot more things I can learn, and I want to implement this in a much better way? Then of course you need to work. But at the end of the day, I feel that except for 20% of startups rest, everybody need some kind of work experience with an organization and with teams, especially cross-functional teams else in the long run, it is going to be very difficult for you to manage in similar domains.

07:38:16:17 - 07:38:24:05
Speaker 3
So that is important that you do work or at least get involved in some team into some capacity before you go.

07:38:24:05 - 07:38:48:01
Speaker 1
Alright, so the response we hear to this idea is when you go into a company, then you are in a specific role, although you build some expertise, but you still are not able to see the cross functionality of the organization, the strategy being implemented. You are only a cog in the wheel, right? You only see you know so much.

07:38:48:03 - 07:39:09:23
Speaker 1
And as an entrepreneur, when you build a company from scratch, you see 360 degree views and gradually you build that expertise and whatever you are not able to learn, because you are not in an organization, you can learn from others who have been in the organization. Mentor, right? You are mentors, you have coaches. You have, consultants.

07:39:09:23 - 07:39:13:23
Speaker 1
They will tell you how to do it. Yeah. So do you think that combination.

07:39:13:23 - 07:39:31:12
Speaker 3
Could work in the self-learning is also something that can work. But again as you said, there are a lot of variable parameters. Your mentor may be good. Who knows your mentor is good or not. When you're working in an organization, at least my manager is not going to tell me that something that is going to sink the company, because the manager would also think that.

07:39:31:14 - 07:39:44:10
Speaker 3
So at least you get an idea of reporting to someone and following a structure. So that does help. Else if you are starting up, if you are an entrepreneur and you have a good team. So self-learning also helps. It's something very.

07:39:44:10 - 07:39:45:13
Speaker 2
Subjective.

07:39:45:15 - 07:39:56:00
Speaker 3
And right now with the evolving market dynamics, with a lot of startups coming up and with a lot of roles like ours and are opening up, that is also something you can pick up.

07:39:56:02 - 07:40:01:20
Speaker 2
So they have this variant distinguishing why should you start,

07:40:01:22 - 07:40:03:23
Speaker 1
Why should you start a.

07:40:04:00 - 07:40:27:06
Speaker 3
To me, the answer is very simple. I want to startup because I am not satisfied with what is available or what is there in the market. That is not satisfying me. I have an idea. I want certain things to own certain ways. I have my vision of how a customer journey should be and who's doing that. Nobody is telling me that you should startup before this stage so that you can put it on your CV.

07:40:27:08 - 07:40:30:07
Speaker 3
I thought my motivation.

07:40:30:09 - 07:40:43:07
Speaker 1
So, still, it sounds very external. I am not happy with what is in the market. Let us talk more in-depth internally. What happens to you when you do this? What satisfaction do you get?

07:40:43:13 - 07:41:01:05
Speaker 3
To me, the biggest satisfaction is that let us say I ideate something and I am a person who I always try to see things from a different perspective. I like seeing things from multiple perspectives. If you ask me to just look into one problem, I can see it from the problem side. I will try see it from the benefit side.

07:41:01:05 - 07:41:20:22
Speaker 3
Also. And now you come up with your own idea. You come with your own version and you know that, okay, this is doable. And now the entire industry or what is there out there is saying that this is not going to work. And but then I start my journey, I start seeing progress and I start seeing that this is doable.

07:41:20:24 - 07:41:34:21
Speaker 3
That is what motivates me. I want to create a new process that is better than what is already there. And I want to show that this I, I need to show myself that this can be done. That motivates me.

07:41:34:23 - 07:41:49:00
Speaker 2
To bring out your theory. Now, you said entrepreneurs like to do things their own way. They want to turn them into, and they don't like to follow someone else pilot in the plane. They like to build things their own way.

07:41:49:02 - 07:42:15:18
Speaker 1
Yeah. I mean, the more we talk to and the theories in the book, right there is this theory of actuation which says, you know, how do entrepreneurs do what they do, right? And, the theory says, entrepreneurs, the pilot in the plane principle that entrepreneurs believe in an alternate reality. You the news, you know, and my interpretation of this is that they're able to see 30,000ft of you.

07:42:15:18 - 07:42:36:13
Speaker 1
Yes. And, and, they don't read newspaper. They don't, read the trends. They don't go to experts and ask how next ten years, you know, how will they look like the like I am going to change the way the world works. I am not satisfied with this. I will change it. Others may or may not believe and he is finding it hard.

07:42:36:15 - 07:42:51:01
Speaker 1
He or she is finding it hard to explain to others how this new reality will be. But they know that I am going to change it and in the process they are gathering people, they are gathering resources, building communities site and then creating that alternate reality.

07:42:51:03 - 07:43:10:12
Speaker 3
I think in fact, to a lot extent, I would agree to that. Because whenever you see that these huge companies with so much resources, they can do so much or they're not doing it because they're like, why should we do? We are able to sustain the way it is. We are not being challenged by anyone. Now somebody outside comes up with a new concept.

07:43:10:14 - 07:43:33:20
Speaker 3
Now everybody feels certain, now you are creating your own reality without anything. You're just starting and you're just collecting people on the go who also believe in this, and that itself gives you the satisfaction, I would say, if somebody is giving me, ten lakhs a month to work on something, and if my entire startup is giving me only ten lakhs in a year, I'm still I will do this because I get that satisfaction.

07:43:33:23 - 07:43:47:06
Speaker 3
Okay? And that is how I think the world has always progressed. Somebody has always wanted to see things in a different way. Somebody has always believed that that is a different way of doing things, and they've been that way. That's what I believe in.

07:43:47:10 - 07:43:56:12
Speaker 2
These are the principles and the tool is community. Use your famous dialog. You do with what you have. Can you please there is.

07:43:56:14 - 07:44:17:13
Speaker 1
Again theory of of activation burden and principle. Rather than waiting for the perfect moment, you focus on three questions. Who am I? What do I know? Who do I know? Yes. Right. Who? Remember this? Yeah. And using this build what you can and focus on execution. Just take it to market. Go to the customer. Co-create with the customer.

07:44:17:13 - 07:44:29:17
Speaker 1
Another principle, right there is equal the best crazy equal the best network you can build. Community you can build is with the customer. Yes. With the user. Yes. And you know, then there is in.

07:44:29:17 - 07:44:45:22
Speaker 3
Fact, when my last watch. Sorry to cut you off, in fact, when the last watch came. So we have so much of demand, we have so much of traffic, and the only way a person who is not in my community can buy the waters, a member of my community should refer them saying that this is my friend.

07:44:45:24 - 07:44:54:11
Speaker 3
He is not a reseller or anything. He wants a watch. This is my family. So now I'm giving the power to my members to decide who.

07:44:54:12 - 07:44:55:12
Speaker 1
Who will get me what?

07:44:55:14 - 07:45:20:20
Speaker 3
Get the watch. And now everything before the watch even hit. So we had a multiple number of celebrities who has taken the watch, including big names from the South to the Bollywood people who have the watch with them. But before my watch had some market or before the watch reaches them, I make sure my community members and my customers get the watch first.

07:45:20:22 - 07:45:23:07
Speaker 3
My celebrities. So the endorsements get the what?

07:45:23:07 - 07:45:24:01
Speaker 1
Second, second.

07:45:24:01 - 07:45:42:03
Speaker 3
Okay, because to me, celebrities are there. They are liking the words. Great news. But the people who help me co-create this, the other one should experience to serve us. So whenever a user is wearing the watch, they don't say that I bought this. What they said I was involved in this watch. Okay, it is a collective effort. So as you said, it is what you have.

07:45:42:05 - 07:45:49:14
Speaker 3
Often times we go around saying that we do not have this. I do not have that person. I do not have this resource. What are we using? What we have.

07:45:49:16 - 07:46:02:04
Speaker 1
And we should we should write this case for the classroom. The power of community. Yeah. Time. Time for building the community, co-creating, co-creating products. Time for.

07:46:02:06 - 07:46:05:16
Speaker 2
Guessing. There is also a case study session that.

07:46:05:18 - 07:46:06:13
Speaker 3
I mean, it is.

07:46:06:13 - 07:46:11:13
Speaker 1
Yeah. There is so much we are learning from this. And we will translate this word more.

07:46:11:14 - 07:46:36:13
Speaker 3
In fact. In fact, I have seen a personally the people are my marketing budget is zero so far. I do not spend on marketing, right? In fact, in my page I have not even activated ads. I do not want to ever activate it. I want my work for all the reels alone. The reels that we have put for the watch with different people alone has crossed over 6 million views in like two months.

07:46:36:15 - 07:46:38:01
Speaker 1
Are you creating the reels?

07:46:38:01 - 07:46:44:04
Speaker 3
We we are co-creating? Our. Every content comes from the community. What our content.

07:46:44:06 - 07:46:56:18
Speaker 2
Continues to be right now you will see 1020 people tagging his account and showing off their watches or showing off some event that they did and all the communities there they interact like.

07:46:56:18 - 07:46:59:01
Speaker 3
So it is the people at the center of that.

07:46:59:04 - 07:47:13:12
Speaker 1
What is your role? People at the center right. And you are you. You are the one who are mobilizing them. Yes. Bringing them together. Tell me about your role as a community builder. How do you think about it?

07:47:13:16 - 07:47:30:10
Speaker 3
So to me, the way I see it is that let us say, a community member comes with an interest for what is his own. So community, this should be the sole platform that is going to elevate their what's the end to end? That is the way I see it. So you come here as a community member, you come for my event.

07:47:30:10 - 07:47:48:21
Speaker 3
Any event that we host, you are going to be the first in the country to experience a new water launch. You are going to be the first in the country to get a new water from anywhere in the world. If you are a person who is passionate about waters, you are sitting watches. I will make sure that you get the watch at the best directly from the manufacturer.

07:47:48:23 - 07:48:17:02
Speaker 3
You are at the center so it is like it is no longer a watch. We build a lifestyle around the watch. We will build a lifestyle around the brand. So make them your ambassadors. Make them the main point of elevation. And I am 100%. I'm just telling this everyone can figure this out. You will find so much of points of monetization along this journey.

07:48:17:04 - 07:48:29:10
Speaker 3
There is so much. But the problem is, is that when brands grow, they don't understand the importance of user experience. They are like, I you, I get your money in my account. Done. Yeah, it doesn't matter.

07:48:29:12 - 07:48:31:24
Speaker 1
Then looking at repeat interaction with.

07:48:32:01 - 07:48:48:08
Speaker 3
Sometimes they think okay, repeat is also one thing, but you take the money, you give the product, then what? Yeah, you are no longer a customer. In fact, if I can name a brand this is I have taken my internships, I have taken my projects very specifically. I have cherry picked the company. So I will.

07:48:48:09 - 07:48:49:18
Speaker 2
Create story coming in.

07:48:49:20 - 07:49:11:22
Speaker 3
And I'm so, eternally grateful. This food for this brand that is Royal Enfield, that I work with them. So Enfield was my first motorcycle. I bought it in ten years. In fact, I would say now whatever we are doing on trying refer is being done in a much larger scale by Enfield. Not at this depth though, but they have done this.

07:49:11:24 - 07:49:40:05
Speaker 3
So I started as a customer. I ended up as an employee just because of the love for the brand as it, intern over there at Royal Enfield, when you go to a store, you will see people coming, sitting, talking over, not come to buy the bikes. They are customers. They come just to see the stuff, just to talk to the staff because the brand follows a policy or they try to keep it as it.

07:49:40:07 - 07:49:59:23
Speaker 3
Each customer is a friend of the brand, okay? They want to come to shop and have a coffee, let them go. Okay. And the salesperson to the manager out of friends of every single customer. We can they do the community rides together gay for four events together. So now a customer bought a motorcycle is coming back for service.

07:50:00:00 - 07:50:19:23
Speaker 3
He's coming for the events. They are part of the lifestyle. They are part of such. Right. So when I joined Royal Enfield I still remember I had one issue with my motorcycle. I escalated it to the highest authorities and the local area manager contacted me. From then we been in touch. He used to call me on weekend saying that I am going for a ride.

07:50:19:23 - 07:50:25:11
Speaker 3
I'm coming from 2015. So when I joined Royal Enfield as an intern, he was the zonal head.

07:50:25:17 - 07:50:26:14
Speaker 1
Okay.

07:50:26:16 - 07:50:46:23
Speaker 3
So when I called him and said I want to work with you guys, he said, okay, I'll make the arrangement, okay. And he made the arrangement. So from a customer to an employee, if a brand can make you do the transition, Imagine how the brand is able to interact with you. And that is one thing Enfield has done in an amazing way.

07:50:46:23 - 07:51:05:07
Speaker 3
And that is why I believe right now, in the past ten years, they have exporting to 60 plus countries. And Enfield strongly believes in this thing. It is not just about the sale and leave, it is about the customer experiences. We do not want customers. We want friends of the brand.

07:51:05:09 - 07:51:31:24
Speaker 1
For a student, you know, thinking all of this community, thinking a product, thinking user who is a student, a student is like they are a nobody, how do they build credibility then? I am building this and you are my prospective customer. Give me feedback, you know, how do you build credibility? You know, be to, for example, B2B, for B2B going to a big brand, saying I will build something.

07:51:31:24 - 07:51:47:19
Speaker 1
Can you buy a 20 year old? How do students build credibility as an entrepreneur? Community building, you know, bringing in people? Yeah. Furthermore, the question of how do I build my credibility as somebody who will build the community? And you got first two people who were getting these to you. Yeah.

07:51:47:21 - 07:51:58:06
Speaker 3
And so to build credibility, I would say being a student in your peer group itself is more than enough. Asim, you have five friends. Those five friends will have five other friends.

07:51:58:08 - 07:51:58:20
Speaker 1
Okay?

07:51:58:20 - 07:52:02:13
Speaker 3
And somebody will know somebody who works for the company could give you an icebreaker.

07:52:02:13 - 07:52:03:06
Speaker 1
Okay.

07:52:03:08 - 07:52:19:02
Speaker 3
So it is only that we are not. I am not going to a brand as an individual saying that, okay, my name is over and I am a student of this place. I want to sell you my product. But using your local peers itself, we should approach them. That is the best way that I feel is possible. That is the one that works.

07:52:19:04 - 07:52:44:23
Speaker 3
But, the one thing that I have noticed that generally in our societal norms of structure is that we form friends group for fun, free form, friends group for company. We have never thought of friends group for productivity or co-creation. We are not thought thought that difference group can co-create. If you look at all the friends who have started something together, it is at a very later point of life.

07:52:45:00 - 07:52:53:00
Speaker 3
So why is it not happening early? Because in school itself, what are we not do not make once friends. Don't hang out much with your friends. Friends are a bad influence.

07:52:53:02 - 07:52:59:02
Speaker 2
But I would argue, say, a team that comes up from company to company.

07:52:59:02 - 07:53:23:23
Speaker 1
From company to company. Okay, interesting. I was talking to someone last week and there was a disagreement over this design, that design they I told them, you know, you will you will make hundreds of designs. You can make better designs than this, but don't argue with your friends over the design. Yeah, because you will not make friends again.

07:53:24:00 - 07:53:41:08
Speaker 1
Designs. You make again. Yeah. Yes. That's where the community begins. Builder first set of friends. You know, stand by them. Yep. Build relationships. Designs will be built, products will build, startups will be. It is built.

07:53:41:10 - 07:53:43:02
Speaker 2
Network.

07:53:43:04 - 07:54:01:09
Speaker 1
Network is a network. Neural network is, you know, so on is. So what are your suggestions X enables for the following groups of people okay. You know let us start with the students. One thing that you want to tell students.

07:54:01:11 - 07:54:22:13
Speaker 3
So one thing I want to sell students is that don't be afraid to talk. This is one thing that I always see. People are just afraid to talk. People are afraid to express people are afraid. How will I be received by the other person? Am I right, am I wrong? I mean, who determines what is right and wrong?

07:54:22:15 - 07:54:27:09
Speaker 3
If you say something and somebody say that you are wrong, but your idea still works out, then you magically become right.

07:54:27:12 - 07:54:28:03
Speaker 1
Yeah.

07:54:28:05 - 07:54:44:21
Speaker 3
So normally data mindset be open, open for collaboration. And one thing, this is one thing that I always seen. Please don't close yourself. What happens is that somebody sometime we think of an idea and then they'll be like, if I share with this idea, what if somebody steals my idea?

07:54:44:23 - 07:54:45:10
Speaker 1
What if.

07:54:45:11 - 07:55:03:24
Speaker 3
Yeah. So right now, the fun fact is our idea is just in your mind. It is not even on paper and you are already thinking of somebody copying your idea. Now you keep it to yourself. It is going to be like that. Yeah. So be open to co-creation, okay? And I strongly believe that the world is something. What goes around comes around.

07:55:04:01 - 07:55:19:08
Speaker 3
If you are open, if you are helping others without expecting anything, things will come back to that. And one thing that I have been fortunate enough is that I am friends with people who studied with me from kindergarten even today.

07:55:19:12 - 07:55:20:08
Speaker 1
Okay.

07:55:20:10 - 07:55:42:06
Speaker 3
From KG till now. Okay, I have a very big group of set of friends in AWS. I'm still in touch with them. So and these people have seen you journey in the long run. And if you are friends with somebody for more than 7 to 8 years, it's like you know them inside out. They are a part of you, they are a part of your family, and these people will stay with.

07:55:42:08 - 07:55:59:12
Speaker 3
And one reason why people will stay with you is that when you start helping them out without expecting anything in return. I have personally, you know, when if I see somebody struggling even recently in my work, I was seeing that one person was very much struggling with the way they are doing their pictures. I called them and said I will wait for one hour today.

07:55:59:12 - 07:56:17:08
Speaker 3
Extra you give me your bits, I'll just hear it out and let you know. So then one of my coworker asked me, why do you want to do it? It's not your job. I said, I know it's not my job, but this is something I can do and which might help that person. So if it is in your capacity to do something for somebody else, do it.

07:56:17:10 - 07:56:18:15
Speaker 3
At some point it will come back.

07:56:18:15 - 07:56:19:02
Speaker 1
To you, come back.

07:56:19:02 - 07:56:19:17
Speaker 3
To you.

07:56:19:19 - 07:56:21:07
Speaker 1
What goes around comes around. Yeah.

07:56:21:09 - 07:56:22:14
Speaker 2
Do it off.

07:56:22:16 - 07:56:38:13
Speaker 3
And the moment. One thing is that if you are a person who is not very confident of talking, when you try to help someone, then the other person is also receiving you. Help. You are getting attention. You are also able to interact. This will also help you break the barrier in you. Have you be more open?

07:56:38:13 - 07:56:45:10
Speaker 2
It was a great talking to you. I was afraid talking to you said I took my chance.

07:56:45:12 - 07:56:47:13
Speaker 1
I think you were very brave.

07:56:47:15 - 07:56:55:12
Speaker 2
No one can know what's going on inside the other person's mind. You only see what you project. You see?

07:56:55:14 - 07:57:03:04
Speaker 1
Yeah. I mean, out of a class of 50 students, you raised your hand and you said. You said what you said.

07:57:03:06 - 07:57:05:05
Speaker 1
That's an interesting study. Yeah, I.

07:57:05:05 - 07:57:09:06
Speaker 3
Heard of that, too. But for me, also, my riskiest moves had always been the best.

07:57:09:06 - 07:57:10:24
Speaker 2
Most,

07:57:11:01 - 07:57:13:20
Speaker 1
What? And the best stories to tell. Yeah.

07:57:13:23 - 07:57:17:20
Speaker 3
What the what is the most unconventional? Things have been always right.

07:57:17:22 - 07:57:50:14
Speaker 1
Yeah. No. So yeah. So what he said was, In the finance class, he raises his hand and it says, said I have a question for. Yeah, go ahead. Why should we trust you with the with this course? And he had a context. Okay. The reason to ask that question is just that he was being very precise with his question, and I would interpret it in my way, and I would, sort of reject the question, sidestep it or, not answer the question directly.

07:57:50:16 - 07:58:08:08
Speaker 1
But then he must have the courage to send me an email saying, this is what I meant. And you still have not answered my question. So next class, I answer his question. Okay. That is my, you know, first dialog with the and, corrected today. Here we are. We are building guess together. Yeah.

07:58:08:13 - 07:58:11:09
Speaker 2
That's exactly I'm asking questions asking getting answers.

07:58:11:09 - 07:58:37:02
Speaker 1
So talk to our students. Yeah. Doc muster the courage. You know, pray to whosoever who you do and then and talk if you keep it close to your chest. If you are afraid of, speaking your mind, please don't be, you know, whatever makes you speak, do that. Yeah. And actually, we did a survey amongst those who are interested in, you know, a student community interested in working with us.

07:58:37:02 - 07:58:55:16
Speaker 1
And guess we asked, what are the skills that you want to learn? The top skill that they have rated is communication. Please help us with communication skill. As an entrepreneur, how do we speak? How do we talk to people? And it's not only about language. Yeah, it's much more than language.

07:58:55:16 - 07:58:57:01
Speaker 3
It is about the clarity.

07:58:57:01 - 07:58:58:09
Speaker 1
This word clarity.

07:58:58:11 - 07:59:09:13
Speaker 3
In fact, I would say that if I am able to communicate my ideas decently to someone, anyone else can do. Because the biggest reason is that I do not think most people know that I was dyslexic and I was undiagnosed.

07:59:09:15 - 07:59:10:06
Speaker 1
Okay.

07:59:10:08 - 07:59:27:13
Speaker 3
So till my fourth grade, I still remember going to class every day. I am sent out of class and in a small school. I mean, when you are small, low standard, when you kicked out of the class, your friends make fun of you. When you go to the bigger classes, it is a credit, but in the lower classes it's the opposite.

07:59:27:13 - 07:59:45:13
Speaker 3
Your friends make fun of you and I have no idea why they kick me out. Okay, every day I used to stand outside. Just look at the tray. I am wondering, what am I doing? I don't understand, is it the way I talk? What I don't get it. So one fine day, a teacher of mine, she came and she asked me, are you standing out?

07:59:45:15 - 08:00:03:07
Speaker 3
I told them, I do not know why I am standing out. So she went inside. She spoke to the teacher and the teacher said he is not completing his notes or anything. She took my bag. I still remember she opened my notebooks. She just looked through the pages. She close to the and said come to my staffroom. I said I thought I am done, I'm gone.

08:00:03:13 - 08:00:22:18
Speaker 3
She must have gone through my notes or something and she's kicking me out of the school. Hey, like Roberto here, you here will get killed. I was scared, I was really scared. When I was in her office, she called my mother and all and I don't know what is spoke. And she said, you sit here. Next class, you go back after the break.

08:00:22:20 - 08:00:41:04
Speaker 3
I still got me a small kind of juice or not. So I drank the juice. I went to class, and then when I went home, my mother is discussing something. I do not know what is going on. And this teacher is not even teaching me. Next day she comes to class and saying that you substitute. Period. I am teaching from now on.

08:00:41:09 - 08:00:42:07
Speaker 1
Okay.

08:00:42:09 - 08:00:58:11
Speaker 3
She said, I am going to teach you cursive writing. I want you to learn how to write cursive. And she is a very senior teacher and she comes to me every single time whenever in class. So I am like, I don't know what is going on is like, okay, this is cursive. You start writing from here, from here.

08:00:58:13 - 08:01:18:08
Speaker 3
I used to hate writing, but when I started writing cursive, I started loving it. I still remember I used to come home, I used to take my cursive writing book, and I used to start writing on my own down the lane. I started getting the corn thing. So till then I had no idea of my fundamental education. After a few days, T started teaching me.

08:01:18:08 - 08:01:38:09
Speaker 3
Since she started making, then only everything started making sense to me. I was a very below average student then. Now I come to know from my mother that when that teacher opened my notebook, she saw that every single letter is mirrored. Whatever I was writing, I was mirroring everything. Okay, so she started making me write in cursive to see if I will mirror the cursive letters.

08:01:38:09 - 08:01:39:01
Speaker 1
Okay.

08:01:39:03 - 08:01:58:05
Speaker 3
And over time, I stopped mirroring. Okay, so the moment I stopped mirroring, she started telling my mother, put him in all kinds of activities, put him in co-curricular activities. So we tried. One by one we started basketball song swimming. That's how I ended in magic. Okay, so now I ended up in magic. I was pulling up all my energy.

08:01:58:07 - 08:02:16:23
Speaker 3
That is when I started learning. So my dyslexia to some extent was corrected because of her intervention. Some people ask me, why do you do so many things? I do so many things because I have not done anything before that. So then I was like, I have missed out on a lot of years. Now I need to start doing stuff and see what I like.

08:02:17:00 - 08:02:25:15
Speaker 3
Then I started pushing out to myself. So from fourth, from not talking to anyone, if I can fix this, anyone can fix.

08:02:25:17 - 08:02:31:09
Speaker 1
Amazing. What is your one message to the teachers?

08:02:31:11 - 08:02:56:15
Speaker 3
The one message that I would say is that if I could look back, let's say I studied for four years, six years in primary education. And if you are unable to diagnose someone who's mean dyslexic, and if you are kicking out that kid for every single thing, and if the kid even doesn't know why they being told it's pointless, so it say in a class of mixed batch, everyone will be good in something or the other.

08:02:56:17 - 08:03:03:04
Speaker 3
Art is trying to figure that out, and don't make them feel bad that you are only good for nothing.

08:03:03:06 - 08:03:08:11
Speaker 1
For teachers who are teaching entrepreneurship, what is your message?

08:03:08:13 - 08:03:09:15
Speaker 2
See.

08:03:09:17 - 08:03:28:24
Speaker 3
As you do the obviously you are already doing multiple sessions. You are taking multiple batches. As you also know that not everyone can be an entrepreneur. It is not something we can spoon feed to everyone, but the best thing we can do for the entire startup culture and the entrepreneurial society is that at least give them a taste of what it is to be an.

08:03:28:24 - 08:03:30:04
Speaker 1
Entrepreneur, okay?

08:03:30:06 - 08:03:41:00
Speaker 3
Get them exposed to the core of any business or anything that is selling. Expose them to selling. Show them what entrepreneurship is like. That's all we need to do.

08:03:41:02 - 08:03:45:11
Speaker 1
What is your message to the parents?

08:03:45:13 - 08:04:03:19
Speaker 3
So, you know, in India it's we know we are. We are often a country that when we first become doctors and engineers and then decide what to do with our lives, who does what most of us is like a binary out, 0 or 1. Either you go here or you or that the world has changed a lot in the past few years.

08:04:03:21 - 08:04:11:06
Speaker 3
It will rapidly change in the coming years. You never know what do you like unless you try.

08:04:11:06 - 08:04:12:02
Speaker 1
Try.

08:04:12:04 - 08:04:30:11
Speaker 3
You know, even when you make food in your home and the kids are saying that this goodness, I do not want it. The mothers will say, you first try it, then you decide when it comes to your career options and education, you don't get that. Like you go for this. So at an early age it sort of expose children, expose kids to various options.

08:04:30:13 - 08:04:51:15
Speaker 3
It is not about losing one year after your 12th or losing one year after your graduation. You know somebody might take up a job after graduation and see it doesn't work out for them. Do something else. The parents might feel that you are losing one year, if they do not lose this one year to like what they want in life, they are going to lose on the rest of their lives.

08:04:51:17 - 08:04:57:03
Speaker 3
So do you want this one year, or do you want the rest of your life? So let them try and figure out.

08:04:57:03 - 08:05:17:18
Speaker 2
What they like. I have been waiting for, so I want this for the students here. After this video. They should know the art of community building. Okay? And I also want to figure it out. These technicals. You said that the communities managed to WhatsApp, Facebook and Instagram this community. And I will tell you my perspective. This community is Instagram.

08:05:17:22 - 08:05:24:10
Speaker 2
It started as an Instagram page. And that's right. So you started in Instagram. Please don't differ I.

08:05:24:11 - 08:05:27:12
Speaker 3
Mean yeah initially we started a Facebook group then Instagram.

08:05:27:12 - 08:05:32:10
Speaker 2
Platform. Okay. You who were in this group? That guy or Alex guy.

08:05:32:10 - 08:05:33:20
Speaker 3
Yeah. You sell and shop.

08:05:33:24 - 08:05:42:10
Speaker 2
Nisha then shop real people. Those are your followers and you follow them. Another how do you get more people? What did you post on that page and telegraph.

08:05:42:10 - 08:06:04:13
Speaker 3
So we started following different themes. We started doing that. Bought us under 5000 Indian watches that is available Indian watch that is no longer available. What for? Put in national brands that recently came to India. Different kind of movements. What does this movement do? Let us see. 17 July 17th mechanical movement. What is the difference between a 21 Jul 26 movement 28 Jul movement.

08:06:04:15 - 08:06:23:16
Speaker 3
Oh, what does a officially certified chronometer by Rolex mean? So different different topics we were covering that other people won't talk of. And these content were curated in such a way. It is going to be received only by people who are passionate about watches. There are a lot of trends we can follow to to gain traction. Gaining traction was never the concept.

08:06:23:16 - 08:06:44:16
Speaker 3
The concept was when you reach the right set of people, even if it is slow, does not matter. You reach the right number of people, you reach the right target audience. That was the thing that we always had in mind. In fact, if you look at any of time graphs, post or activity, or even following, you will never see time after posting about me or for following me.

08:06:44:19 - 08:06:46:19
Speaker 2
No one can even tell that you are the.

08:06:46:20 - 08:06:54:16
Speaker 3
Because to me it was never about me or what I want to do. It is what I want to do with the mission.

08:06:54:18 - 08:06:56:17
Speaker 2
Who was the target audience?

08:06:56:19 - 08:07:17:20
Speaker 3
People who are passionate about watches. So these are listeners for us. Yeah. People who are passionate and passionate about watches. People who are passionate about technology, yet people who are open to interaction. So I've seen a lot of communities where people will be coming with one Rolex and they'll be like, I don't look at any other watches other than a Rolex.

08:07:17:22 - 08:07:40:07
Speaker 3
Right now in time graph, I can see that. So we are a community. We are selling our own watches. Other than that, we are one of the biggest consumers of watches among the entire Indian market. If I am supposed to put a number to what, what, how much what the watches my community must have consumed in the last one year, it should be about 15 to 20.

08:07:40:07 - 08:08:02:09
Speaker 3
Seriously. And I'm talking about big ticket purchases all the way from a Rolex to watches worth more than 1 to 2 crores. And we have curated the community in such a way that a person who was coming with a three crore watch, we will sit with the person who is wearing a ₹500 watch and he will still appreciate that.

08:08:02:11 - 08:08:17:22
Speaker 3
It does not matter if you have a 50 crore collection, if you cannot appreciate the other thing, we do not want such a person over here. And that is why if you look at our post also, we have ultra high end events happening at the same time. We have very normal meetups happening in a local coffee shop.

08:08:17:22 - 08:08:22:21
Speaker 3
We I want that bandwidth. So that is what we target. And because of that.

08:08:22:23 - 08:08:24:19
Speaker 1
People support each other.

08:08:24:21 - 08:08:43:19
Speaker 3
A person who is wearing a two crore car, Richard Mille, who is appreciating a ₹500 Casio is because he is that open. And such openness is what drives the community forward for new projects and new initiatives. So my target has always been people who has been open and who has an interest in what I'm.

08:08:43:21 - 08:09:08:08
Speaker 2
And you started this over Facebook as a group. Your target was clear and you had, posts going on with different topics that might interest your target audience. Then you started attracting people. Yes. And your community group? Online followers? Yes. Over Facebook and Instagram. Yes. You took the traffic that was coming as followers to WhatsApp. Yet through a scrutiny that was these, group channel heads, what do you call it?

08:09:08:08 - 08:09:21:02
Speaker 2
Chapter. The chapter heads. And all of these people had one thing in common that they love. They are passionate about what? And you saw all of your followers as real people? Yeah, not as a number. You know.

08:09:21:04 - 08:09:29:01
Speaker 3
In fact, I would say that the 11,000 people we have right now, I would have interacted with all of them at least once at one point of time.

08:09:29:03 - 08:09:32:08
Speaker 2
This is what communities.

08:09:32:10 - 08:09:48:18
Speaker 3
If somebody else means this guy from you, I may not be able to quickly recall, but I will be like, okay, I remember at least we spoke once. And I make sure that I do that. I do not want that this chapter is going organic. I do not know what is happening. I want to know what is happening on the ground.

08:09:48:20 - 08:10:07:08
Speaker 3
I want to know what is happening within the group. So that is one way I also try and that takes a lot of time because you need to talk with people. You need to interact with people. That will take a lot of time. But I think that is what brings everything together. In fact, come for our new project that we are planning in the Middle East.

08:10:07:10 - 08:10:24:13
Speaker 3
I was in UAE and that time one member came to me and he said, I came today because only because you personally told me that this event is happening. So I have personally spoke to everyone. So then I told him this is a project that we are planning to do. And the first thing he said is that I work for the UAE Ministry of Culture.

08:10:24:15 - 08:10:25:09
Speaker 1
Okay.

08:10:25:11 - 08:10:31:20
Speaker 3
So when it is ready, you let me know. We will partner the two days.

08:10:31:22 - 08:10:35:17
Speaker 3
Crazy quilt.

08:10:35:19 - 08:10:58:08
Speaker 2
I like this idea. So we had 900 subscribers. That is not a number. These are real people. We have to find these people. Who are these? Who took the time to click that subscribe button? Who are these people? 700 people. The people who whom we have interviewed. We need to have a connector with them, not just our podcasts.

08:10:58:10 - 08:11:16:16
Speaker 2
People who interviewed for Guess India, Prashanth, Hina with Kamal, Kishore and Judge not just for but of Professor. These people joined for a reason. We have this thing in common passion for entrepreneurship. Passion for student entrepreneurship in a university.

08:11:16:18 - 08:11:38:05
Speaker 3
In fact, every year Royal Enfield has an event in Goa called Rider Mania. Recently it was named to Moto US. And you know what is a policy of rider? Anyone who has Royal Enfield can come for the event three days. Enfield will showcase all the new developments. There will be various events based on a motorcycle. Yeah, there's something called Moto board where you ride your motorcycle and play football.

08:11:38:07 - 08:12:01:01
Speaker 3
There will be track events, plot events, evening, there will be concerts. So this is from the attendees perspective here. From the company perspective, every single employee who is on the payroll of Royal Enfield should be there. So now what is happening? Let us say that 5000 people register, and these 5000 people are people who love the brand and whose very connected to the brand.

08:12:01:03 - 08:12:23:12
Speaker 3
Now these 5000 people are seeing every single major stakeholder or decision maker in Royal Enfield or during that event. So they get to interact with the customers they are directly, and the customers also feel heard. Which brand is going to connect me to their national sales? So that bonus is that it is no longer a customer transactional thing.

08:12:23:14 - 08:12:32:05
Speaker 3
It is like being an ambassador. We are also valuing you. You are also guiding as does like one big fan and that is the way the community works.

08:12:32:07 - 08:12:53:05
Speaker 2
Yeah. One thing, I want you to connect us with someone from Royal Enfield. Sure. People who are doing it at a global level, and we would love to have you and the guy that you would, that you would bring to sit together and discuss it because your inspiration was also Royal Enfield. Yeah. From a customer. You became an employee.

08:12:53:06 - 08:13:18:21
Speaker 2
Yeah. So we want to have a conversation with that. Okay. And beyond this, sir, curiosity is the key we were discussing. Now, how do you talk? I was curious in a circle. Could be very let's say, with the idea of need to magic trick. Everyone is curious, but I need that courage to ask and solve this question. What are the things that curiosity go so can do to your passion?

08:13:18:21 - 08:13:47:19
Speaker 2
Well, specifically, you had curious. You were curious enough to go to Alex and find the real guy who's selling it. Then your love for moving parts. You grew this community beyond Dougie. Curiosity is what builds. But is this curiosity foster? Can they automatically which I could dig. How does it take that first step to solve this question? That is, in his mind, my question, which I guess is wrong.

08:13:47:19 - 08:13:58:18
Speaker 2
But many skills are coming here that how do I bring address those questions in a positive way? Question and answer them. You build a community.

08:13:58:20 - 08:14:22:21
Speaker 3
I'd say that is all about fostering from a very early age itself. So to me, I was dyslexic. Then I came to this test. This teacher was wasn't there my entire life would have gone in some other direction. I was very shocked. In fact, she was my teacher in fifth grade, and she used to take us model science and English, and she used to give us a creative writing session in fifth grade where you can write a story.

08:14:22:23 - 08:14:39:08
Speaker 3
Recently, she lost all her memory. She's unable to recollect anyone. But I had seen her maybe four, five years back. She was telling me, do you know the stories that you used to write? I said, what I wanna, he said, every time I give a different thing. You used to write the same story. You said you.

08:14:39:08 - 08:14:57:11
Speaker 3
So you you never used to read the theme. You, you you follow the same theme that I gave you first. And every class you used to write the same thing, but every time your story will be different. Okay? And he said, I never wanted you to stop that because you are doing something different. So that is why I even never told you that you are not following the theme.

08:14:57:11 - 08:15:03:12
Speaker 3
I will not give you a mark as long as you are doing something different. I just wanted you to encourage.

08:15:03:14 - 08:15:33:19
Speaker 1
So I think that's a lesson for all the enablers. And yeah, I have interacted with the large group of, you know, school principals in Delhi, and we had amazing, you know, week long workshops, with them. And, the idea that, you know, the criticizing the startup idea that, students bring and telling them are these mental business model.

08:15:34:00 - 08:16:00:19
Speaker 1
And I think you to and as teachers, we have not done it ourselves. Right. We do our master we we become professors. But to to put of a kid who comes up with an idea and saying no, not yet anyway. You guys who are business model guys, I've heard numerous, teachers and enablers say this for for someone who is doing entrepreneurship full time.

08:16:00:21 - 08:16:19:06
Speaker 1
And if you are running an incubation center, right, this is fine. You know, you have rejected your idea, cannot be admitted because there is no business model. It is not feasible this that. But if you are a teacher, if you are teaching entrepreneurship, if you're educating students, that is not the goal. So let us not look at the feasibility of it.

08:16:19:08 - 08:16:46:07
Speaker 1
Let us encourage you this, the fact that students are talking, that curiosity is there, whatever idea there is. For example, if my two year old, falls down, I will try not to pick him up. I say, it's okay. You stand up, stand up and it's okay. And he's crying. And for no her mother to see, see me not helping the kid.

08:16:46:13 - 08:17:04:22
Speaker 1
You know, she's his parents. They were helping. But I'm saying let him build the capacity to absorb this early age. Right. So, likewise, that kid, a student who is coming up with an idea. Let's not tell them there is no business model. Do it. This is not the business that is going to build. This is the very first idea.

08:17:04:24 - 08:17:33:15
Speaker 1
Let him explore this and and figure out on his own that this will not work. Yeah. Be there to make sure he does not lose it so much that he can't move on to the next idea. So we need to support the curiosity. We need to encourage them to explore that creativity, explore that curiosity. And even if the idea is not working, let them explore it, let them work it out and then be there to tell them, yes, okay, you've experienced it.

08:17:33:16 - 08:17:54:07
Speaker 1
Let me nudge you now. Let me tell you how to do it or how to pay like a note. So I think in the classrooms we need to do that. And now entrepreneurship education has been spread across the country school level from ninth grade, eighth grade. It has started in many states. College level. It is mandatory, almost like mandatory.

08:17:54:09 - 08:18:17:09
Speaker 1
All institutions higher education they have to have. This is ranking based on entrepreneurship innovation across the country as well. So we have done this great. But in the classroom what is happening? Are we rejecting them? Are we in an organized manner, bringing students to the course of entrepreneurship and telling them you can't do it?

08:18:17:11 - 08:18:17:17
Speaker 3
Yeah.

08:18:17:23 - 08:18:40:06
Speaker 1
What are we telling them? Do whatever you can right now because this is going to be your first venture and let this first venture be contained, maybe only to this course. So do whatever you you can in this course. At least you taste it. Yes. At least you know how the process of building it and then use this learning to build something else later, fill with.

08:18:40:08 - 08:18:44:03
Speaker 3
In fact, I have always thought of this idea that we should have a repository.

08:18:44:05 - 08:18:44:22
Speaker 1


08:18:44:24 - 08:19:04:02
Speaker 3
Where students can just come in and put their ideas. So we will have an individual blog for each ideas. So imagine that I am a VC or I am a brand. If I click it I see the idea I can pay to get the entire detail. So then their name will come in that lab, the company who bought that idea.

08:19:04:02 - 08:19:18:12
Speaker 3
Okay. Then they can execute the whole thing using this skills. So say somebody just, it's like a whole place where I, I will know that my idea will not be judged. And just because you get across my idea doesn't mean that you can recreate me.

08:19:18:12 - 08:19:30:13
Speaker 1
Yeah. Yeah. So yeah it is a dime a dozen. And then I tell you an idea in four line. Yeah. If you and me without talking to each other build it parallelly. Very different outcome.

08:19:30:15 - 08:19:39:19
Speaker 3
Right. Yeah. And also this thing that as we rightly spoke about early, it is not just about the money. When you build something, it is about the value that important.

08:19:39:19 - 08:19:40:02
Speaker 1
Right.

08:19:40:02 - 08:19:59:05
Speaker 3
So if right now, if I am supposed to take a valuation of time graph, I am very sure that our, entire profit and loss or profit statements and our revenue statement will give you one asset. But the valuation, the time graph, a name carries, carries will be ten times more than the money I am getting through my business.

08:19:59:07 - 08:20:01:03
Speaker 3
So that is what we should always look forward.

08:20:01:09 - 08:20:03:22
Speaker 2
No, I got gain seven.

08:20:03:24 - 08:20:07:04
Speaker 1
Okay. Yes. So you bring it to a close.

08:20:07:06 - 08:20:11:17
Speaker 2
And we should.

08:20:11:19 - 08:20:12:18
Speaker 1
Okay.

08:20:12:20 - 08:20:14:12
Speaker 2
We will tell students one thing.

08:20:14:13 - 08:20:18:00
Speaker 1
Yes. And that's what I was saying. Go ahead, conclude it.

08:20:18:02 - 08:20:39:20
Speaker 2
We talked about communities that one thing that so MBA is best started building communities building relationships. And we will continue these conversations over other markets in guessing. We also we are trying to build communities. So you need to find people who are passionate and curious for the same thing. Start an Instagram page like you did. Start to Facebook page.

08:20:39:22 - 08:21:00:16
Speaker 2
Treat your followers as people. Yes, create content with the target audience in mind. Don't complicate things. Target audience. You are trying to find people with the same interest. Just make content that you like and other people would also like it and over the time build connections with them. This is the reason why they click the follow button.

08:21:00:18 - 08:21:21:04
Speaker 2
When you click the subscribe button will connect to them. They have very dynamic lives. That could be a 22 year old person or a 50 year old billionaire. You don't know. Build connections, host events and over the period of time you don't know your community would become 11 K and over the next one year it could become 1.1 million.

08:21:21:06 - 08:21:42:01
Speaker 2
And the more people that you have. I like the idea that I can only work for two hours. I will only work for two hours, but I will work for a longer period. I will connect with those people who will invest collaboratively, collectively. Those two words and that word becomes $2,000, 2 million millionaires and the community grows bigger, stronger, and everyone has it.

08:21:42:01 - 08:21:43:00
Speaker 2
Connect with it.

08:21:43:02 - 08:22:12:00
Speaker 3
Yeah. I mean, the one thing that has happened in all this while is that we have seen the transition after the Jio internet boom, how the entire connected world and social media has changed. You look at any influencer, the only goal is to increase the numbers. Let us say you have 1 million followers so they will be looking at how can I endorse a brand to make sure I get this much revenue from the leads from these people earlier, before the time of Jio and all when I mean before the time when internet was widely available.

08:22:12:00 - 08:22:30:00
Speaker 3
If you remember, people used to be very selective on who they follow. You follow a particular YouTube account or subscribe to an account because the content is so good. But now people who are the new generation, they are not even used to seeing it. They already know that a creator creates an account, pushes something. They make money from the value part.

08:22:30:00 - 08:22:58:04
Speaker 3
They are never seen. It is not just about creating an account, increasing your followership. It is about creating the value with the end user. Yeah, it is creating. It is adding some quality to their life that they are getting for without any. Yeah payments without paying for anything. So we follow focus on that. Let us say it even I know that if I change my advertising or I change my content I can reach 2030 K followers easily.

08:22:58:06 - 08:23:12:00
Speaker 3
But what is the point to having 30 K followers who are not aligned and just therefore numbers you want people who you can call for an action right? So and studio M great.

08:23:12:02 - 08:23:49:05
Speaker 1
So yeah, let us conclude, I think, the key takeaway, the all that we have discussed so far, that points to one thing, which is user centricity, the challenges that limitations, that you are imagining. They are not real. The resources which you think are not there are all around you. Can you leverage them? Can you bring them to life?

08:23:49:07 - 08:24:24:13
Speaker 1
Can you take the courage to speak? Can you take courage? Can you muster enough courage to voice your mind, to bring your thoughts to life? Speak up. And for the teachers, let us teach less. Let us talk more to the students. That is how we will build a culture of entrepreneurship, a culture which encourages curiosity, which encourages creativity, which encourages students to build their first ventures.

08:24:24:15 - 08:25:02:08
Speaker 1
That is how we are going to build a community of people who are passionate about entrepreneurship. And all of us have, you know, this common goal. I mean, the government is doing their bit. Institutions are also implementing it. But let's make sure we don't go wrong in the implementation. We are the last touch point as as teachers, as enablers, between, you know, with the student last touch point for them to take their first step, let us make sure that we, do not teach them.

08:25:02:10 - 08:25:24:06
Speaker 1
We do not shut them up. Let us make sure we give them a platform to voice their ideas and let us enable them. Let us, let them take the first step and fail in your watch so that when they fail, you can help them stand up again. Take another shot at it, and be there as an enabler.

08:25:24:06 - 08:25:29:02
Speaker 1
We don't have to teach them, we just have to enable them become an entrepreneur.

08:25:29:04 - 08:25:46:07
Speaker 3
I am very glad that such a conversation happened in the first place, that, you know, this is something that I always wished was there in our system, but nobody does it. Nobody goes through the extra mile and now you both of you, have taken all the efforts to make sure that this message is carried out to talk more people.

08:25:46:09 - 08:26:09:18
Speaker 3
That itself is something really incredible. And, you know, the only thing I can relate to this is that my teacher, who was teaching me back then, so I used to get I was a very sensitive person after even my even after I started recovering from this picture and all, I used to get affected very quickly on things. When somebody is a bit is when teachers don't changes.

08:26:09:18 - 08:26:32:11
Speaker 3
I start to question myself because I have done something wrong, because I do not know a lot of things, so I used to pull back myself. There is one sentence he always told that I still remember. He said, you know, when it rains, all the birds take shelters. But the eagles, they don't. They fly above the clouds and avoid the rain.

08:26:32:13 - 08:26:51:19
Speaker 3
So it is not about pulling yourself back. This is about figuring out how you can still get back over there, and you can get back on top of what you were doing. So that is something that has really pushed forward. And now when I see Guest India doing this, we are trying to restore the masses to a lot of people.

08:26:51:21 - 08:27:06:20
Speaker 3
I believe Jacinda is going to be the same teacher who has advised me this. Good. But now you are the carriers of the same message to millions of students who are watching this, reminding them that don't take shelter, just fly higher.

08:27:06:22 - 08:27:08:23
Speaker 1
No anything.

08:27:09:00 - 08:27:27:13
Speaker 2
Thank you so much, Sylvia, for coming. This was the first episode of part two of Cracking the Student Entrepreneurship, and I would like to end it with these words that magic is not in these tricks. Magic is in him. That is what makes him a magician. Thank you.

08:27:27:15 - 08:30:17:08
Speaker 1
Thank you so much. Thank you. So thank you.

08:30:17:10 - 08:30:18:12
Speaker 1
No.

08:30:18:14 - 08:30:24:21
Speaker 2
This is the end. No. Of. Can you speak something about guest India? How was this conversation?