{
  "price_sensitivity": 0.6,
  "quality_preference": 0.8,
  "risk_aversion": 0.75,
  "research_depth": 0.9,
  "brand_trust": 0.65,
  "exploration_vs_repeat": 0.7,
  "review_dependence": 0.85,
  "return_preference": 0.8,
  "decision_speed": 0.4,
  "discount_sensitivity": 0.6,
  "category_preferences": {
    "electronics": {
      "risk_aversion": 0.9,
      "research_depth": 0.95
    },
    "clothing": {
      "brand_trust": 0.4,
      "exploration": 0.8
    },
    "home_appliances": {
      "quality_preference": 0.9,
      "brand_trust": 0.85
    }
  }
}