conclusion: User prefers value-over-cheapest in most categories


conclusion: User becomes highly research-heavy in electronics — compares 3+ items before buying


conclusion: User avoids products with fewer than 50 reviews


conclusion: User prefers refundable items, especially in electronics


conclusion: User trusts ratings over brand name in categories under $100


conclusion: User rarely impulse-buys; typically shortlists before adding to cart


conclusion: User is willing to pay a moderate premium for reliability but not luxury branding alone


conclusion: User avoids unknown sellers even when the product looks appealing