transcripts/12.vtt

WEBVTT

1
00:00:00.000 --> 00:00:02.299
foreign

2
00:00:02.720 --> 00:00:07.500
might have been a mistake but you know

3
00:00:04.740 --> 00:00:08.450
what we're here you know

4
00:00:07.500 --> 00:00:12.250
all right

5
00:00:08.450 --> 00:00:12.250
[Music]

6
00:00:15.440 --> 00:00:19.380
hey what's going on everybody for first

7
00:00:17.820 --> 00:00:21.119
week Feast I'm Sean Evans and you're

8
00:00:19.380 --> 00:00:22.800
watching hot ones it's the show with hot

9
00:00:21.119 --> 00:00:24.600
questions and even hotter wings and

10
00:00:22.800 --> 00:00:25.980
today we're joined by Cole Bennett he's

11
00:00:24.600 --> 00:00:27.660
a music video director hip-hop

12
00:00:25.980 --> 00:00:29.760
tastemaker and The Man Behind lyrical

13
00:00:27.660 --> 00:00:31.260
lemonade multimedia Empire go check out

14
00:00:29.760 --> 00:00:32.880
his work with everyone from Eminem to

15
00:00:31.260 --> 00:00:35.040
post Malone and many more in the lyrical

16
00:00:32.880 --> 00:00:36.960
lemonade YouTube page with its casual 20

17
00:00:35.040 --> 00:00:39.059
million subscribers of which I'm proud

18
00:00:36.960 --> 00:00:41.040
to say I am one Cole Bennett welcome to

19
00:00:39.059 --> 00:00:43.260
the show thank you so much for having me

20
00:00:41.040 --> 00:00:46.020
how are you around spicy production oh

21
00:00:43.260 --> 00:00:48.780
well you deserve it thank you sir

22
00:00:46.020 --> 00:00:51.000
um I'm like really bad with spicy food I

23
00:00:48.780 --> 00:00:52.739
always thought you know one day if I

24
00:00:51.000 --> 00:00:55.920
ever do this interview like how bad it

25
00:00:52.739 --> 00:00:57.530
will be for me but I think that I think

26
00:00:55.920 --> 00:01:01.159
I think I'll be good

27
00:00:57.530 --> 00:01:01.159
[Music]

28
00:01:03.539 --> 00:01:26.940
foreign

29
00:01:04.800 --> 00:01:26.940
[Music]

30
00:01:30.670 --> 00:01:37.380
[Music]

31
00:01:35.579 --> 00:01:39.240
phenomenal

32
00:01:37.380 --> 00:01:41.340
so I've always had an appreciation for

33
00:01:39.240 --> 00:01:43.500
the impact of music videos from The Hype

34
00:01:41.340 --> 00:01:44.880
Williams big budget days to that Scrappy

35
00:01:43.500 --> 00:01:47.280
Time when you'd see premieres on

36
00:01:44.880 --> 00:01:49.680
notwright.com to you and what I would

37
00:01:47.280 --> 00:01:51.720
consider to be the most cohesive visual

38
00:01:49.680 --> 00:01:53.820
representation of today's Young rappers

39
00:01:51.720 --> 00:01:56.700
what role do you think that the music

40
00:01:53.820 --> 00:01:57.960
video plays in defining today's hip-hop

41
00:01:56.700 --> 00:01:59.460
era

42
00:01:57.960 --> 00:02:01.079
I think music videos are really

43
00:01:59.460 --> 00:02:04.380
important because

44
00:02:01.079 --> 00:02:08.220
um it pairs a visual experience with you

45
00:02:04.380 --> 00:02:11.039
know the song audio and um for me I like

46
00:02:08.220 --> 00:02:12.360
to always make sure that the video comes

47
00:02:11.039 --> 00:02:13.560
out with the song so your first time

48
00:02:12.360 --> 00:02:15.300
hearing that song is like this

49
00:02:13.560 --> 00:02:17.099
experience that you remember being

50
00:02:15.300 --> 00:02:18.360
attached to visually and I feel like

51
00:02:17.099 --> 00:02:20.640
music videos connected with an artist

52
00:02:18.360 --> 00:02:22.379
and uh you know they display their

53
00:02:20.640 --> 00:02:23.760
character and their personality and you

54
00:02:22.379 --> 00:02:26.340
can get fun and bring someone out of

55
00:02:23.760 --> 00:02:29.040
their typical world and um

56
00:02:26.340 --> 00:02:31.379
I think it's just uh it's it's a moment

57
00:02:29.040 --> 00:02:34.160
it's an experience and yeah I think it's

58
00:02:31.379 --> 00:02:34.160
super important

59
00:02:36.540 --> 00:02:41.420
that one wasn't bad at all I'm feeling

60
00:02:38.520 --> 00:02:41.420
like I could do this

61
00:02:42.720 --> 00:02:45.900
it's like many creatives I understand

62
00:02:44.040 --> 00:02:48.180
that your journey began by just doing

63
00:02:45.900 --> 00:02:50.340
grabbing a camera and making videos not

64
00:02:48.180 --> 00:02:52.560
necessarily drawing inspiration from any

65
00:02:50.340 --> 00:02:54.120
particular filmmaker but it feels humor

66
00:02:52.560 --> 00:02:55.739
me what I want to do is Bounce a series

67
00:02:54.120 --> 00:02:57.120
of quotes off of you from people who are

68
00:02:55.739 --> 00:02:58.980
widely considered to be some of the

69
00:02:57.120 --> 00:03:01.260
greatest rap music video directors ever

70
00:02:58.980 --> 00:03:02.879
and I'm just curious your reaction to

71
00:03:01.260 --> 00:03:05.340
them and whether or not they ring true

72
00:03:02.879 --> 00:03:07.739
to you okay absolutely so this first one

73
00:03:05.340 --> 00:03:09.660
is from Director X anytime I disagree

74
00:03:07.739 --> 00:03:12.000
with the artist when the project is done

75
00:03:09.660 --> 00:03:14.340
I found the artist to be right you know

76
00:03:12.000 --> 00:03:17.159
within reason I absolutely agree with

77
00:03:14.340 --> 00:03:19.080
that I agree with that because I'm often

78
00:03:17.159 --> 00:03:21.000
in the same situation where I think I

79
00:03:19.080 --> 00:03:23.159
have a really good idea and I might get

80
00:03:21.000 --> 00:03:24.599
a you know a little bit of pushback from

81
00:03:23.159 --> 00:03:26.220
the artists or maybe they may have an

82
00:03:24.599 --> 00:03:26.879
opposing idea they want to eat a little

83
00:03:26.220 --> 00:03:29.700
bit

84
00:03:26.879 --> 00:03:32.640
I think that's just like our creative

85
00:03:29.700 --> 00:03:34.440
um engine going but uh when we make

86
00:03:32.640 --> 00:03:35.940
these adjustments we notice that it

87
00:03:34.440 --> 00:03:38.580
actually does benefit the project and I

88
00:03:35.940 --> 00:03:40.379
think letting outside eyes in that are

89
00:03:38.580 --> 00:03:41.819
so attached to the project as well can

90
00:03:40.379 --> 00:03:43.500
be very beneficial so I'd agree with

91
00:03:41.819 --> 00:03:45.120
that all right up next from Hype

92
00:03:43.500 --> 00:03:47.400
Williams lighting helped me understand

93
00:03:45.120 --> 00:03:48.959
how I want to express myself the more I

94
00:03:47.400 --> 00:03:50.459
worked on it the more I realized I could

95
00:03:48.959 --> 00:03:53.879
control everything about what I was

96
00:03:50.459 --> 00:03:56.280
doing with color absolutely lighting uh

97
00:03:53.879 --> 00:03:59.159
can impact video more than we realize it

98
00:03:56.280 --> 00:04:02.400
can give so much uh feeling and texture

99
00:03:59.159 --> 00:04:04.140
that we we would never think of you know

100
00:04:02.400 --> 00:04:06.120
and then one more for you from Spike

101
00:04:04.140 --> 00:04:07.860
Jones I love when me and my friends

102
00:04:06.120 --> 00:04:09.780
don't know how to make something there's

103
00:04:07.860 --> 00:04:11.159
that risk of failure if it's guaranteed

104
00:04:09.780 --> 00:04:12.420
not to fail it's something you already

105
00:04:11.159 --> 00:04:14.340
know how to do

106
00:04:12.420 --> 00:04:15.900
you finished on a good one it's the best

107
00:04:14.340 --> 00:04:19.079
one I'd say

108
00:04:15.900 --> 00:04:20.579
everything I do is uh going into things

109
00:04:19.079 --> 00:04:22.260
um not knowing how it's gonna turn out

110
00:04:20.579 --> 00:04:23.520
and kind of shooting in the dark and

111
00:04:22.260 --> 00:04:25.800
hoping for the best and I think that

112
00:04:23.520 --> 00:04:27.060
that pushes us uh

113
00:04:25.800 --> 00:04:29.880
you know and it pushed our creative

114
00:04:27.060 --> 00:04:32.460
boundaries to levels that can make us

115
00:04:29.880 --> 00:04:34.570
excel in in many ways

116
00:04:32.460 --> 00:04:38.759
foreign

117
00:04:34.570 --> 00:04:38.759
[Music]

118
00:04:40.320 --> 00:04:45.180
starting to feel like a champ yeah you

119
00:04:42.840 --> 00:04:47.100
look like a champ champ I feel like I

120
00:04:45.180 --> 00:04:48.720
can't be phased

121
00:04:47.100 --> 00:04:50.280
someone illumination entertainment

122
00:04:48.720 --> 00:04:52.320
approached you to make a trailer for

123
00:04:50.280 --> 00:04:54.120
minions the rise of Gru what in the

124
00:04:52.320 --> 00:04:56.280
world was the process like for getting

125
00:04:54.120 --> 00:04:58.199
Executives on the level of universal to

126
00:04:56.280 --> 00:05:01.199
sign off on an artist like Yeet for the

127
00:04:58.199 --> 00:05:03.600
project it's quite the cultural win ah

128
00:05:01.199 --> 00:05:05.880
man it was quite the experience and a

129
00:05:03.600 --> 00:05:07.979
roller coaster to say the least but

130
00:05:05.880 --> 00:05:09.840
yeah so I had a few different artists

131
00:05:07.979 --> 00:05:11.699
lined up that were more PG and made more

132
00:05:09.840 --> 00:05:13.560
sense for this project and then I

133
00:05:11.699 --> 00:05:16.500
remember we were on a zoom something

134
00:05:13.560 --> 00:05:18.419
just downed over me I was like ye is the

135
00:05:16.500 --> 00:05:19.620
guy for this and I told him I was like

136
00:05:18.419 --> 00:05:21.720
look

137
00:05:19.620 --> 00:05:23.460
I have something to throw at you

138
00:05:21.720 --> 00:05:25.919
it's not what you're expecting

139
00:05:23.460 --> 00:05:27.479
um you know all of his music is you know

140
00:05:25.919 --> 00:05:29.820
centered around things that probably

141
00:05:27.479 --> 00:05:31.500
aren't fitting for this movie but

142
00:05:29.820 --> 00:05:33.600
I want to bring in this artist and have

143
00:05:31.500 --> 00:05:35.940
him make a song specific to the movie

144
00:05:33.600 --> 00:05:38.100
and I think could be a really just big

145
00:05:35.940 --> 00:05:39.479
moment um for the underground for the

146
00:05:38.100 --> 00:05:40.800
internet and just for the movie as a

147
00:05:39.479 --> 00:05:42.840
whole I think it's like the perfect

148
00:05:40.800 --> 00:05:45.000
storm and it's unexpected and I think it

149
00:05:42.840 --> 00:05:46.860
just shakes things up

150
00:05:45.000 --> 00:05:49.259
and I pitch it to him

151
00:05:46.860 --> 00:05:51.900
and I got man I really don't know like

152
00:05:49.259 --> 00:05:53.340
this is a big movie two days later they

153
00:05:51.900 --> 00:05:54.840
had reached back and they're like you

154
00:05:53.340 --> 00:05:57.600
know he thought about it and we talked

155
00:05:54.840 --> 00:05:58.979
to people we think it's genius and uh I

156
00:05:57.600 --> 00:06:00.180
am happy with how it went and it was

157
00:05:58.979 --> 00:06:02.280
really cool to see a trend kick off

158
00:06:00.180 --> 00:06:04.320
around this song In This Moment that

159
00:06:02.280 --> 00:06:06.000
actually motivated people going to the

160
00:06:04.320 --> 00:06:08.460
theaters because what more could you ask

161
00:06:06.000 --> 00:06:11.840
for so illumination and Universal we're

162
00:06:08.460 --> 00:06:14.699
very happy with that for sure

163
00:06:11.840 --> 00:06:16.800
thank you

164
00:06:14.699 --> 00:06:18.130
okay cool

165
00:06:16.800 --> 00:06:20.240
thank you

166
00:06:18.130 --> 00:06:23.100
[Music]

167
00:06:20.240 --> 00:06:25.620
going in you know I haven't eaten well I

168
00:06:23.100 --> 00:06:27.660
had pretzels and some butter

169
00:06:25.620 --> 00:06:29.340
a little half stick of butter

170
00:06:27.660 --> 00:06:32.880
a girl told me it would coat my stomach

171
00:06:29.340 --> 00:06:35.039
well so did that but um it's like my

172
00:06:32.880 --> 00:06:37.340
lunch is pretty good so far smacking

173
00:06:35.039 --> 00:06:37.340
yeah

174
00:06:39.199 --> 00:06:44.039
getting a little glossy yeah listen

175
00:06:41.340 --> 00:06:45.240
you're you're walking me on this uh on

176
00:06:44.039 --> 00:06:46.440
this journey here you know quite

177
00:06:45.240 --> 00:06:48.479
confident I'm just along for the ride

178
00:06:46.440 --> 00:06:50.460
Cole you're making me feel good about

179
00:06:48.479 --> 00:06:52.440
myself

180
00:06:50.460 --> 00:06:54.000
so lyrical lemonade is a curator and

181
00:06:52.440 --> 00:06:55.500
constantly has its fingers on the pulse

182
00:06:54.000 --> 00:06:58.020
of the artists that are about to blow

183
00:06:55.500 --> 00:06:59.819
I'm curious if you can articulate how

184
00:06:58.020 --> 00:07:01.979
you sift through the legions of Internet

185
00:06:59.819 --> 00:07:04.380
rappers who to the untrained eye to the

186
00:07:01.979 --> 00:07:06.240
untrained ear may seem homogeneous

187
00:07:04.380 --> 00:07:08.400
I do what I'm Into You know I think

188
00:07:06.240 --> 00:07:10.500
there's been really really beautiful

189
00:07:08.400 --> 00:07:13.080
opportunities I've passed up on because

190
00:07:10.500 --> 00:07:15.060
it just didn't align with you know

191
00:07:13.080 --> 00:07:16.979
my morals and what I kind of thought the

192
00:07:15.060 --> 00:07:18.419
business model of lyric lemonade was and

193
00:07:16.979 --> 00:07:19.620
it just wasn't what I was listening to

194
00:07:18.419 --> 00:07:22.800
and I think that there's times where

195
00:07:19.620 --> 00:07:24.060
I've taken a chance on artists that you

196
00:07:22.800 --> 00:07:25.740
know people would argue I shouldn't

197
00:07:24.060 --> 00:07:27.300
because I was into it you know and I

198
00:07:25.740 --> 00:07:29.160
think

199
00:07:27.300 --> 00:07:31.259
I think it's just it all comes from a

200
00:07:29.160 --> 00:07:33.120
place of just doing what I love and and

201
00:07:31.259 --> 00:07:34.860
uh attacking it that way and that's kind

202
00:07:33.120 --> 00:07:36.780
of like my mode and my approach to

203
00:07:34.860 --> 00:07:40.140
everything I do if I'm into it I do it

204
00:07:36.780 --> 00:07:43.339
if not then then I'm okay on it you know

205
00:07:40.140 --> 00:07:43.339
[Music]

206
00:07:44.160 --> 00:07:47.940
yeah it looks like a Shirley Temple in a

207
00:07:46.080 --> 00:07:50.419
bottle

208
00:07:47.940 --> 00:07:52.560
like like a cherry cream soda

209
00:07:50.419 --> 00:07:56.360
see if it tastes like a cherry cream

210
00:07:52.560 --> 00:07:56.360
soda it looks like it might

211
00:07:59.819 --> 00:08:02.880
call me every crane segment on our show

212
00:08:01.680 --> 00:08:03.900
called explain that grammar to a deep

213
00:08:02.880 --> 00:08:05.160
dive in our guest Instagram pull

214
00:08:03.900 --> 00:08:07.680
interesting pictures that need more

215
00:08:05.160 --> 00:08:09.660
context and for you we have a theme Cole

216
00:08:07.680 --> 00:08:12.120
Bennett behind the scenes all of the

217
00:08:09.660 --> 00:08:13.919
pictures are of you on set and I'm

218
00:08:12.120 --> 00:08:15.479
curious maybe you have a lasting memory

219
00:08:13.919 --> 00:08:17.400
from that shoot or what it was like to

220
00:08:15.479 --> 00:08:20.699
work with that artist and we'll begin

221
00:08:17.400 --> 00:08:23.400
with the ensemble cast for your Godzilla

222
00:08:20.699 --> 00:08:26.160
video for Eminem side note an MTV video

223
00:08:23.400 --> 00:08:27.780
of the Year Award nominee this video is

224
00:08:26.160 --> 00:08:29.580
like no other you know it's one of those

225
00:08:27.780 --> 00:08:32.219
things like throwing up being a fan of

226
00:08:29.580 --> 00:08:34.500
hip-hop music music videos and just pop

227
00:08:32.219 --> 00:08:36.719
culture I mean I remember Eminem as

228
00:08:34.500 --> 00:08:38.339
being the biggest thing in the world

229
00:08:36.719 --> 00:08:40.860
so to get to work with them so closely

230
00:08:38.339 --> 00:08:43.860
and feel that energy and feel him be so

231
00:08:40.860 --> 00:08:45.959
ready to just log in all these hours and

232
00:08:43.860 --> 00:08:47.519
be so receptive to my ideas and my

233
00:08:45.959 --> 00:08:49.320
vision for things to you know a song

234
00:08:47.519 --> 00:08:53.160
that he had created was really really

235
00:08:49.320 --> 00:08:56.519
cool and um this photo was actually in

236
00:08:53.160 --> 00:08:58.500
the hospital room Mike Tyson was um off

237
00:08:56.519 --> 00:09:00.420
shrooms he offered me some shrooms which

238
00:08:58.500 --> 00:09:03.000
you know was a was a bucket list moment

239
00:09:00.420 --> 00:09:04.740
for sure but you know being on set and

240
00:09:03.000 --> 00:09:07.560
leading this Vision was was also a

241
00:09:04.740 --> 00:09:09.180
luckily moment so I had to pick my uh my

242
00:09:07.560 --> 00:09:13.019
poison there didn't do the shrooms but

243
00:09:09.180 --> 00:09:15.480
uh he was a great time Dr Dre was uh

244
00:09:13.019 --> 00:09:17.519
it's a really cool dude

245
00:09:15.480 --> 00:09:20.519
um before he left he's like I really

246
00:09:17.519 --> 00:09:22.260
like how you uh LED today and how you um

247
00:09:20.519 --> 00:09:24.660
you know directed this Vision how you

248
00:09:22.260 --> 00:09:26.339
operate on set and grab my shoulder and

249
00:09:24.660 --> 00:09:28.080
you like nodded his head and she looked

250
00:09:26.339 --> 00:09:29.220
at me for like 20 seconds and then you

251
00:09:28.080 --> 00:09:31.560
know grab my shoulder pretty tight and

252
00:09:29.220 --> 00:09:32.820
then just walked off and it was uh it

253
00:09:31.560 --> 00:09:33.720
was a moment for sure I'll never forget

254
00:09:32.820 --> 00:09:35.399
it

255
00:09:33.720 --> 00:09:36.959
then this one finally from the set of

256
00:09:35.399 --> 00:09:39.540
your video for Justin Bieber is honest

257
00:09:36.959 --> 00:09:42.000
yeah Justin is one of my closest friends

258
00:09:39.540 --> 00:09:45.600
and uh actually it's a fine story too

259
00:09:42.000 --> 00:09:47.820
the AC and his trailer went out this day

260
00:09:45.600 --> 00:09:49.440
and uh he had sent me a song a week

261
00:09:47.820 --> 00:09:50.339
prior I saw the whole like I feel funny

262
00:09:49.440 --> 00:09:52.740
yeah

263
00:09:50.339 --> 00:09:54.360
um video came about and I was like yeah

264
00:09:52.740 --> 00:09:56.220
let's just let's just shoot that while

265
00:09:54.360 --> 00:09:58.380
we wait for the AC to be fixed and we

266
00:09:56.220 --> 00:10:00.000
get everything ready to go on set and we

267
00:09:58.380 --> 00:10:01.440
just you know it was the kind of example

268
00:10:00.000 --> 00:10:02.160
of turning

269
00:10:01.440 --> 00:10:04.560
um

270
00:10:02.160 --> 00:10:07.380
you know a negative into a positive

271
00:10:04.560 --> 00:10:08.880
lemons into lemonade maybe yeah we are

272
00:10:07.380 --> 00:10:12.019
drink some lemonade there we go

273
00:10:08.880 --> 00:10:12.019
[Music]

274
00:10:13.760 --> 00:10:19.560
I like the uh design on this one it's

275
00:10:16.620 --> 00:10:21.660
busy a lot of text I like text Centric

276
00:10:19.560 --> 00:10:23.360
designs well it's a big compliment from

277
00:10:21.660 --> 00:10:25.730
you

278
00:10:23.360 --> 00:10:29.040
we're doing the thing

279
00:10:25.730 --> 00:10:32.540
[Music]

280
00:10:29.040 --> 00:10:32.540
oh yeah

281
00:10:32.760 --> 00:10:36.080
that's one of them ones huh

282
00:10:37.459 --> 00:10:42.600
goodness

283
00:10:39.680 --> 00:10:46.459
question for you real quick of course of

284
00:10:42.600 --> 00:10:46.459
course oh my gosh

285
00:10:47.100 --> 00:10:52.680
the DJ Khaled huh yeah yeah hilarious

286
00:10:50.040 --> 00:10:54.720
yeah classic classic I actually don't

287
00:10:52.680 --> 00:10:56.760
even have a question I just want to

288
00:10:54.720 --> 00:10:59.640
point that out put the hinges in the

289
00:10:56.760 --> 00:11:01.980
[ __ ] boy's hands drop them in drop them

290
00:10:59.640 --> 00:11:03.540
in so quote of yours that really

291
00:11:01.980 --> 00:11:05.279
resonates with me comes from a 2018

292
00:11:03.540 --> 00:11:07.079
interview that you did with complex

293
00:11:05.279 --> 00:11:09.000
where you said eventually I'll be old

294
00:11:07.079 --> 00:11:10.500
and not in tune with things I'm going to

295
00:11:09.000 --> 00:11:12.779
be an old dude who people aren't going

296
00:11:10.500 --> 00:11:14.399
to look to for new music does that kind

297
00:11:12.779 --> 00:11:16.140
of perspective does that make you more

298
00:11:14.399 --> 00:11:17.820
terrified about the future or is it

299
00:11:16.140 --> 00:11:20.839
actually kind of comforting

300
00:11:17.820 --> 00:11:20.839
I think it's comforting

301
00:11:21.140 --> 00:11:25.740
we just need to be honest with ourselves

302
00:11:23.220 --> 00:11:28.019
and uh

303
00:11:25.740 --> 00:11:29.820
I think that you know you can only have

304
00:11:28.019 --> 00:11:32.279
your hand on

305
00:11:29.820 --> 00:11:34.260
the pulse of something finger on post

306
00:11:32.279 --> 00:11:36.899
finger on the post finger on the post

307
00:11:34.260 --> 00:11:38.339
something for so long and um

308
00:11:36.899 --> 00:11:40.560
you know I plan to graduate from this

309
00:11:38.339 --> 00:11:41.820
and get into other things and have new

310
00:11:40.560 --> 00:11:43.500
passions and

311
00:11:41.820 --> 00:11:45.899
you know explore new worlds and be the

312
00:11:43.500 --> 00:11:49.380
taste maker within that and I'll always

313
00:11:45.899 --> 00:11:50.399
be within the space of music but I also

314
00:11:49.380 --> 00:11:51.060
have to understand that there's going to

315
00:11:50.399 --> 00:11:53.880
be

316
00:11:51.060 --> 00:11:55.140
people that come after me and uh you

317
00:11:53.880 --> 00:11:57.300
know I want to inspire those generations

318
00:11:55.140 --> 00:11:59.399
and give give them the tools to be able

319
00:11:57.300 --> 00:12:01.980
to do what I did and you know just like

320
00:11:59.399 --> 00:12:03.120
the people before me did for me and uh

321
00:12:01.980 --> 00:12:04.260
that's the whole name of the game I

322
00:12:03.120 --> 00:12:05.640
think people that try to hold on to

323
00:12:04.260 --> 00:12:07.980
something for too long

324
00:12:05.640 --> 00:12:09.060
you get a little burnt out so y'all be

325
00:12:07.980 --> 00:12:12.680
honest with yourself and you gotta be

326
00:12:09.060 --> 00:12:12.680
honest with just how the game works

327
00:12:15.959 --> 00:12:20.660
Karma sauce

328
00:12:17.339 --> 00:12:20.660
I don't know how I feel about that

329
00:12:20.940 --> 00:12:25.560
yeah

330
00:12:23.820 --> 00:12:27.600
we're in that part of the show yeah

331
00:12:25.560 --> 00:12:30.660
we're getting there

332
00:12:27.600 --> 00:12:33.440
but still going back in

333
00:12:30.660 --> 00:12:33.440
one bad guy

334
00:12:33.899 --> 00:12:37.380
so when my ulterior motives and booking

335
00:12:35.760 --> 00:12:39.420
this interview is to ensure that I get a

336
00:12:37.380 --> 00:12:41.700
tour of lyrical lemonade H2 next time

337
00:12:39.420 --> 00:12:43.680
I'm home in Chicago what's the holiest

338
00:12:41.700 --> 00:12:47.399
of holy Grails on display in your

339
00:12:43.680 --> 00:12:47.399
Nostalgia room uh

340
00:12:47.820 --> 00:12:51.540
so the Nostalgia room is a room that I

341
00:12:50.279 --> 00:12:52.079
built

342
00:12:51.540 --> 00:12:54.360
um

343
00:12:52.079 --> 00:12:56.399
that is like a place that anyone in the

344
00:12:54.360 --> 00:12:57.540
office can escape to and relax a little

345
00:12:56.399 --> 00:12:59.720
bit get their mind off things look

346
00:12:57.540 --> 00:13:01.560
around and

347
00:12:59.720 --> 00:13:03.300
laughs

348
00:13:01.560 --> 00:13:05.160
have that nostalgic feeling which I

349
00:13:03.300 --> 00:13:09.360
think is a feeling that brings us joy

350
00:13:05.160 --> 00:13:10.860
and creativity and calmness

351
00:13:09.360 --> 00:13:13.800
some of my favorite things in there in

352
00:13:10.860 --> 00:13:16.560
that room would be um

353
00:13:13.800 --> 00:13:19.620
Simpson stuff got a like an old Tupac

354
00:13:16.560 --> 00:13:22.440
toy uh Eminem toys

355
00:13:19.620 --> 00:13:23.940
I keep them all in the package

356
00:13:22.440 --> 00:13:26.880
to just you know go and look at the

357
00:13:23.940 --> 00:13:30.779
dates that they released and I love um

358
00:13:26.880 --> 00:13:32.279
oh my goodness man I know I know

359
00:13:30.779 --> 00:13:34.139
yeah I don't know I like I like a lot of

360
00:13:32.279 --> 00:13:36.060
stuff in that room what's the most

361
00:13:34.139 --> 00:13:37.860
talent that you've ever had on the court

362
00:13:36.060 --> 00:13:41.639
at one time and the custom basketball

363
00:13:37.860 --> 00:13:43.680
court at lyrical lemonade HQ oh man you

364
00:13:41.639 --> 00:13:47.399
can imagine what

365
00:13:43.680 --> 00:13:49.860
Jack Harlow versus maxo cream looks like

366
00:13:47.399 --> 00:13:51.540
that's my favorite moment and then you

367
00:13:49.860 --> 00:13:53.399
once said I'll never understand why

368
00:13:51.540 --> 00:13:55.680
people have a problem with Birkenstocks

369
00:13:53.399 --> 00:13:57.360
can you detail what it is about Berks

370
00:13:55.680 --> 00:14:00.120
that makes it the perfect shoe for you

371
00:13:57.360 --> 00:14:01.920
man

372
00:14:00.120 --> 00:14:04.320
I want her to

373
00:14:01.920 --> 00:14:05.579
quote about stuff I said if you're

374
00:14:04.320 --> 00:14:08.100
comfortable

375
00:14:05.579 --> 00:14:10.200
they're stylish I like being comfortable

376
00:14:08.100 --> 00:14:12.720
therefore I'm stylish

377
00:14:10.200 --> 00:14:14.820
that's why I wear Birkenstock

378
00:14:12.720 --> 00:14:19.220
wow I heard this next one's really bad

379
00:14:14.820 --> 00:14:19.220
well what you heard is true

380
00:14:19.519 --> 00:14:26.660
call I'm not gonna lie to you

381
00:14:22.800 --> 00:14:26.660
this is the bomb Beyond insanity

382
00:14:27.600 --> 00:14:32.180
we're just going that's it you know I'm

383
00:14:30.720 --> 00:14:33.540
just I'm on your schedule here

384
00:14:32.180 --> 00:14:35.339
[Music]

385
00:14:33.540 --> 00:14:37.800
let me just take a small bite out yeah

386
00:14:35.339 --> 00:14:40.700
me too

387
00:14:37.800 --> 00:14:40.700
that's all it takes

388
00:14:43.019 --> 00:14:48.740
well not that small type

389
00:14:45.180 --> 00:14:48.740
I didn't mean for it to be that big

390
00:14:52.560 --> 00:14:57.180
you know what yeah I'm going for another

391
00:14:54.540 --> 00:14:59.600
bite whoa you have to too I'm going with

392
00:14:57.180 --> 00:14:59.600
you though

393
00:15:00.480 --> 00:15:03.260
oh goodness

394
00:15:05.339 --> 00:15:07.940
all right

395
00:15:09.600 --> 00:15:12.600
respect

396
00:15:13.079 --> 00:15:19.459
I'm gonna do it I gotta do it probably

397
00:15:14.399 --> 00:15:19.459
yeah you got him we're in it we're in it

398
00:15:20.000 --> 00:15:26.639
oh I know it might have been a mistake

399
00:15:23.279 --> 00:15:29.300
but you know what we're here you know

400
00:15:26.639 --> 00:15:29.300
all right

401
00:15:30.000 --> 00:15:33.720
so there's a video on maxpreps.com

402
00:15:31.980 --> 00:15:35.880
showing off your highlights as a running

403
00:15:33.720 --> 00:15:36.899
back for the Plano High Reapers what

404
00:15:35.880 --> 00:15:38.220
would you say is the crowning

405
00:15:36.899 --> 00:15:40.560
achievement of your Friday Night Lights

406
00:15:38.220 --> 00:15:44.160
career was it beating sandwich High

407
00:15:40.560 --> 00:15:45.779
Indians 36 to 7 in the 2013 ihsa

408
00:15:44.160 --> 00:15:48.779
playoffs you're crazy

409
00:15:45.779 --> 00:15:48.779
man

410
00:15:52.199 --> 00:15:56.699
can't pop open that mode yeah yeah can I

411
00:15:54.779 --> 00:15:59.220
do it I'll do it yeah go ahead it's all

412
00:15:56.699 --> 00:16:00.660
you and then just be careful you know

413
00:15:59.220 --> 00:16:01.800
sometimes when people drink too much

414
00:16:00.660 --> 00:16:03.540
milk

415
00:16:01.800 --> 00:16:06.720
that becomes like the worst problem in

416
00:16:03.540 --> 00:16:08.940
the hot sauce you know yeah maybe

417
00:16:06.720 --> 00:16:11.399
and then your hometown of Plano stood in

418
00:16:08.940 --> 00:16:13.440
for Smallville Kansas and the superhero

419
00:16:11.399 --> 00:16:15.240
movie Man of Steel yeah do you have any

420
00:16:13.440 --> 00:16:17.880
memories of the last son of krypton's

421
00:16:15.240 --> 00:16:20.160
takeover of downtown

422
00:16:17.880 --> 00:16:22.139
yeah I do remember that it was crazy it

423
00:16:20.160 --> 00:16:25.940
took over downtown Plano

424
00:16:22.139 --> 00:16:25.940
like fake decals on them

425
00:16:26.220 --> 00:16:31.440
the windows all the Smallville themed

426
00:16:28.680 --> 00:16:33.180
stuff did a casting call so all my

427
00:16:31.440 --> 00:16:34.019
friends and I would try to get in the

428
00:16:33.180 --> 00:16:37.320
movie

429
00:16:34.019 --> 00:16:39.899
got to send a headshots

430
00:16:37.320 --> 00:16:42.120
do little interviews and such

431
00:16:39.899 --> 00:16:45.180
and uh

432
00:16:42.120 --> 00:16:47.459
the big moment I remember that

433
00:16:45.180 --> 00:16:49.079
how you doing

434
00:16:47.459 --> 00:16:51.899
I'm struggling

435
00:16:49.079 --> 00:16:53.339
I love to hear that

436
00:16:51.899 --> 00:16:54.600
um it's a shared pain that we're going

437
00:16:53.339 --> 00:16:57.320
through because I'm hurting right now I

438
00:16:54.600 --> 00:16:57.320
know I know

439
00:16:59.459 --> 00:17:04.579
pucker butt yeah I don't know how if I

440
00:17:01.980 --> 00:17:04.579
like how that sounds

441
00:17:05.939 --> 00:17:13.530
let's see what we got we got it got this

442
00:17:10.300 --> 00:17:13.530
[Music]

443
00:17:14.959 --> 00:17:19.020
still going in

444
00:17:17.100 --> 00:17:20.579
I gotta catch up

445
00:17:19.020 --> 00:17:22.740
I thought I didn't get a good nibble

446
00:17:20.579 --> 00:17:24.600
that first time

447
00:17:22.740 --> 00:17:26.280
can you draw back the curtain on what

448
00:17:24.600 --> 00:17:27.720
it's like to have dinner at Diddy's

449
00:17:26.280 --> 00:17:31.080
house like can you paint the picture for

450
00:17:27.720 --> 00:17:33.120
me in my brain yeah so

451
00:17:31.080 --> 00:17:35.000
he facetimes me

452
00:17:33.120 --> 00:17:37.860
one night

453
00:17:35.000 --> 00:17:40.260
and uh he's like pitching a few ideas

454
00:17:37.860 --> 00:17:41.400
things we could work on I was thrilled

455
00:17:40.260 --> 00:17:42.840
of course

456
00:17:41.400 --> 00:17:47.360
I was waiting for that moment you know

457
00:17:42.840 --> 00:17:47.360
to get the Diddy coats on and uh

458
00:17:47.780 --> 00:17:51.600
he's like when are you in La next and I

459
00:17:50.520 --> 00:17:54.299
was like I'm actually in LA right now

460
00:17:51.600 --> 00:17:56.940
but I go back to Chicago tomorrow

461
00:17:54.299 --> 00:17:59.100
and uh he was like look man I want to

462
00:17:56.940 --> 00:18:01.559
put the puffy brush on you but

463
00:17:59.100 --> 00:18:03.240
why don't you stay another day and do

464
00:18:01.559 --> 00:18:05.580
dinner

465
00:18:03.240 --> 00:18:08.820
forgot what we ate

466
00:18:05.580 --> 00:18:11.580
it was good though I was some sort of

467
00:18:08.820 --> 00:18:14.039
chicken and uh

468
00:18:11.580 --> 00:18:15.660
saved me a lot of music

469
00:18:14.039 --> 00:18:19.020
talked a lot of ideas gave me a lot of

470
00:18:15.660 --> 00:18:22.260
game just spoke on a lot of history

471
00:18:19.020 --> 00:18:23.760
oh my goodness he called me the uh

472
00:18:22.260 --> 00:18:25.990
looked at me

473
00:18:23.760 --> 00:18:27.480
he laughed

474
00:18:25.990 --> 00:18:29.640
[Music]

475
00:18:27.480 --> 00:18:32.340
I said man he said you're like the white

476
00:18:29.640 --> 00:18:34.260
puff oh [ __ ]

477
00:18:32.340 --> 00:18:37.980
so yeah I

478
00:18:34.260 --> 00:18:40.040
appreciate puff more than I can express

479
00:18:37.980 --> 00:18:45.419
all right Cole Bennett

480
00:18:40.040 --> 00:18:47.160
[Music]

481
00:18:45.419 --> 00:18:50.340
okay we made it this far might as well

482
00:18:47.160 --> 00:18:53.580
top it off there we go yeah

483
00:18:50.340 --> 00:18:56.039
the bomb the bomb actually it was here

484
00:18:53.580 --> 00:18:57.799
and it like worked it works its way up

485
00:18:56.039 --> 00:19:00.240
your face like right now it's in my nose

486
00:18:57.799 --> 00:19:02.820
right but like I feel it in my skin

487
00:19:00.240 --> 00:19:04.980
working up my face it's crazy

488
00:19:02.820 --> 00:19:07.020
how would you put on I went a little

489
00:19:04.980 --> 00:19:08.640
crazy trying not to do this much but

490
00:19:07.020 --> 00:19:10.860
it's hard to tell you know sometimes I

491
00:19:08.640 --> 00:19:12.720
want to match your energy I said if I'm

492
00:19:10.860 --> 00:19:14.820
gonna do it I'm gonna do it proper you

493
00:19:12.720 --> 00:19:17.580
do it proper all the time I gotta back

494
00:19:14.820 --> 00:19:20.280
up Salute

495
00:19:17.580 --> 00:19:22.799
I'm not gonna the bomb I almost took me

496
00:19:20.280 --> 00:19:23.880
out yeah we're still here we're still

497
00:19:22.799 --> 00:19:26.080
that's good that's good that's good

498
00:19:23.880 --> 00:19:27.539
that's good

499
00:19:26.080 --> 00:19:30.080
[Music]

500
00:19:27.539 --> 00:19:33.190
you gotta you go figure yeah

501
00:19:30.080 --> 00:19:33.190
[Music]

502
00:19:34.380 --> 00:19:37.340
maybe that's like

503
00:19:37.380 --> 00:19:42.380
cheers Cole

504
00:19:39.840 --> 00:19:42.380
cheers

505
00:19:53.299 --> 00:19:56.419
I know

506
00:19:58.710 --> 00:20:01.200
[Music]

507
00:19:59.880 --> 00:20:02.940
yeah

508
00:20:01.200 --> 00:20:04.559
can you tell me about that I mean you're

509
00:20:02.940 --> 00:20:06.840
looking at me like it's my fault but I

510
00:20:04.559 --> 00:20:09.480
feel like you wanted to take another

511
00:20:06.840 --> 00:20:11.640
bite at the bomb you're like you got a

512
00:20:09.480 --> 00:20:14.039
match you know I feel like I should give

513
00:20:11.640 --> 00:20:16.919
you that look actually I'm not gonna lie

514
00:20:14.039 --> 00:20:19.080
I felt way worse like immediately after

515
00:20:16.919 --> 00:20:21.000
the bite yep

516
00:20:19.080 --> 00:20:22.740
but it's not as bad as you think it

517
00:20:21.000 --> 00:20:24.600
settles in hopefully it's not an eye of

518
00:20:22.740 --> 00:20:26.400
the storm situation you know where it

519
00:20:24.600 --> 00:20:28.380
comes back and builds but don't worry

520
00:20:26.400 --> 00:20:29.370
because there's a nice long lead on this

521
00:20:28.380 --> 00:20:31.520
question foreshadowing that

522
00:20:29.370 --> 00:20:33.780
[Laughter]

523
00:20:31.520 --> 00:20:35.820
we've reached the end of our journey

524
00:20:33.780 --> 00:20:37.679
through the hot ones Gauntlet and to

525
00:20:35.820 --> 00:20:39.900
close things out we're basically gonna

526
00:20:37.679 --> 00:20:41.820
squeeze whatever energy you have left

527
00:20:39.900 --> 00:20:44.340
while that brain soaks in hot sauce and

528
00:20:41.820 --> 00:20:47.580
we can call this an unofficial list but

529
00:20:44.340 --> 00:20:51.780
I am curious the cold Bennett Mount

530
00:20:47.580 --> 00:20:53.940
Rushmore of Chicago rap music videos the

531
00:20:51.780 --> 00:20:57.440
four most iconic Chicago rap music

532
00:20:53.940 --> 00:20:57.440
videos of all time in your opinion

533
00:20:57.960 --> 00:21:00.480
it's a great question

534
00:20:59.340 --> 00:21:01.820
um

535
00:21:00.480 --> 00:21:04.320
don't like

536
00:21:01.820 --> 00:21:06.539
it could be don't like or love Sosa you

537
00:21:04.320 --> 00:21:09.120
go either way this is Twisted video

538
00:21:06.539 --> 00:21:11.340
Overnight Celebrity this video with

539
00:21:09.120 --> 00:21:14.419
Chance the Rapper it's called family and

540
00:21:11.340 --> 00:21:14.419
then uh for the fourth

541
00:21:14.640 --> 00:21:19.919
We're Going Through the Wire all right

542
00:21:16.559 --> 00:21:22.200
set it in stone call Bennett's Mount

543
00:21:19.919 --> 00:21:24.299
Rushmore of Chicago rap music videos and

544
00:21:22.200 --> 00:21:25.860
look at you walked in not a hot sauce

545
00:21:24.299 --> 00:21:27.720
guy you said you'd be horrible out here

546
00:21:25.860 --> 00:21:30.179
but here you are taking extra bites to

547
00:21:27.720 --> 00:21:31.919
the bomb and drenching the last wing and

548
00:21:30.179 --> 00:21:33.299
the last dab now there's nothing left to

549
00:21:31.919 --> 00:21:35.460
do but roll out the red carpet for you

550
00:21:33.299 --> 00:21:36.659
this camera this camera this camera let

551
00:21:35.460 --> 00:21:39.360
the people know what you have going on

552
00:21:36.659 --> 00:21:41.940
in your life I'm just I'm just enjoying

553
00:21:39.360 --> 00:21:44.039
myself I'm really happy I'm feeling

554
00:21:41.940 --> 00:21:47.100
creative

555
00:21:44.039 --> 00:21:48.539
working on a few things a lot of amazing

556
00:21:47.100 --> 00:21:50.100
projects

557
00:21:48.539 --> 00:21:51.000
I'm not even going to speak on because I

558
00:21:50.100 --> 00:21:52.799
don't want to sound like unplugging

559
00:21:51.000 --> 00:21:55.860
anything just know it's coming

560
00:21:52.799 --> 00:22:01.520
it's gonna be powerful impactful

561
00:21:55.860 --> 00:22:01.520
and uh yeah I'm excited life is good

562
00:22:02.220 --> 00:22:05.710
thank you so much

563
00:22:03.650 --> 00:22:07.039
[Applause]

564
00:22:05.710 --> 00:22:09.600
[Music]

565
00:22:07.039 --> 00:22:10.980
so cool and chat with you here man oh

566
00:22:09.600 --> 00:22:15.260
thank you man

567
00:22:10.980 --> 00:22:15.260
what was uh what was your favorite sauce

568
00:22:18.020 --> 00:22:22.400
a great time

569
00:22:19.860 --> 00:22:22.400
it's like

570
00:22:22.799 --> 00:22:27.620
he's so much no problem oh yeah give me

571
00:22:25.320 --> 00:22:27.620
a good one

572
00:22:29.340 --> 00:22:33.299
hey what's going on hot ones fans this

573
00:22:31.140 --> 00:22:35.520
is Sean Evans checking in with three of

574
00:22:33.299 --> 00:22:38.280
my best friends then the number one spot

575
00:22:35.520 --> 00:22:40.799
in the hot ones lineup the harbingers of

576
00:22:38.280 --> 00:22:43.020
mild heat you know them well the classic

577
00:22:40.799 --> 00:22:45.600
and take a look at the generation over

578
00:22:43.020 --> 00:22:48.000
generation Evolution from the chili day

579
00:22:45.600 --> 00:22:50.640
arble roots of our original recipe to

580
00:22:48.000 --> 00:22:53.580
the greatest happiest accident in r d

581
00:22:50.640 --> 00:22:55.799
history the classic garlic Fresno to now

582
00:22:53.580 --> 00:22:59.100
turning the tides with our newest

583
00:22:55.799 --> 00:23:00.960
condiment the classic chili Maple it's

584
00:22:59.100 --> 00:23:02.880
the perfect sweet and spicy companion

585
00:23:00.960 --> 00:23:05.039
for chicken and waffles your favorite

586
00:23:02.880 --> 00:23:07.380
slice of Za and even bagels and cream

587
00:23:05.039 --> 00:23:10.320
cheese pick up a trio pack that's right

588
00:23:07.380 --> 00:23:13.100
one two three all three sauces they can

589
00:23:10.320 --> 00:23:15.600
be yours visit heatness.com heatness.com

590
00:23:13.100 --> 00:23:18.440
heatness.com to get your hands on the

591
00:23:15.600 --> 00:23:18.440
classic Trio pack