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| # Claims Decoder | |
| # ---------------------------------------- | |
| # Maps verbatim marketing claims to what they actually mean (or fail to mean). | |
| # Used by the Extraction layer to flag claims for the Analysis layer. | |
| # | |
| # Source: docs/india_greenwashing_consumer_products_guide.md Appendix A | |
| # | |
| # Schema: | |
| # claim — surface phrase | |
| # actual_meaning — honest reading | |
| # acceptable_when — conditions that make this claim credible | |
| # default_flag — what the analysis layer should default to if no acceptable_when condition met | |
| schema_version: 1 | |
| source_doc: docs/india_greenwashing_consumer_products_guide.md | |
| decoder: | |
| - claim: "eco-friendly" | |
| actual_meaning: "Undefined. No legal meaning in India." | |
| acceptable_when: | |
| - lifecycle_assessment_published | |
| - accredited_ecolabel_present | |
| default_flag: vagueness | |
| - claim: "natural" | |
| actual_meaning: "Could still be highly processed; the source material was at one point in nature." | |
| acceptable_when: | |
| - percentage_natural_ingredients_disclosed | |
| default_flag: vagueness | |
| - claim: "non-toxic" | |
| actual_meaning: "Relative claim, often unverified. All substances are toxic at some dose." | |
| acceptable_when: | |
| - toxicology_data_provided | |
| default_flag: vagueness | |
| - claim: "sustainable" | |
| actual_meaning: "Requires evidence — across raw material, manufacturing, packaging, logistics, use, end-of-life." | |
| acceptable_when: | |
| - lifecycle_assessment_published | |
| - third_party_certification | |
| default_flag: vagueness | |
| - claim: "biodegradable" | |
| actual_meaning: "Under what conditions? What timeframe? Indian municipal systems rarely process biodegradable plastics." | |
| acceptable_when: | |
| - standard_cited | |
| - timeframe_disclosed | |
| - conditions_disclosed | |
| default_flag: hidden_trade_off | |
| - claim: "compostable" | |
| actual_meaning: "Home or industrial? Most compostable plastics require industrial composting unavailable in India." | |
| acceptable_when: | |
| - home_compostable_specified | |
| - certification_referenced | |
| default_flag: hidden_trade_off | |
| - claim: "recyclable" | |
| actual_meaning: "Technically possible — not guaranteed. India's recycling infrastructure is fragmented and informal." | |
| acceptable_when: | |
| - take_back_program_offered | |
| - recyclable_in_india_specifically | |
| default_flag: hidden_trade_off | |
| - claim: "plastic neutral" | |
| actual_meaning: "Offset model — buying credits for collected plastic equivalent to plastic used." | |
| acceptable_when: | |
| - absolute_plastic_use_disclosed | |
| - reduction_year_over_year_demonstrated | |
| default_flag: carbon_offset_dependency | |
| - claim: "carbon neutral" | |
| actual_meaning: "Usually offset-dependent. May not include Scope 3 (supply chain) emissions." | |
| acceptable_when: | |
| - scope_1_2_3_disclosed | |
| - third_party_verified_offsets | |
| default_flag: carbon_offset_dependency | |
| - claim: "vegan leather" | |
| actual_meaning: "Often PU- or PVC-based, fossil-fuel-derived plastic that does not biodegrade." | |
| acceptable_when: | |
| - bio_based_material_specified | |
| default_flag: hidden_trade_off | |
| - claim: "bamboo fabric" | |
| actual_meaning: "Usually chemically processed rayon/viscose. The bamboo origin is largely lost in processing." | |
| acceptable_when: | |
| - mechanically_processed_bamboo_specified | |
| default_flag: hidden_trade_off | |
| - claim: "ocean plastic" | |
| actual_meaning: "Often coastal-collected (not ocean-collected) plastic. Definitions vary widely." | |
| acceptable_when: | |
| - chain_of_custody_documented | |
| default_flag: hidden_trade_off | |
| - claim: "no preservatives" | |
| actual_meaning: "May contain functional substitutes (natural preservatives, modified atmosphere packaging) doing the same job." | |
| acceptable_when: | |
| - shelf_life_short_and_disclosed | |
| default_flag: irrelevant_claim | |
| - claim: "no animal testing" | |
| actual_meaning: "May be irrelevant if category never tested on animals; or only the final product (not ingredients) is untested." | |
| acceptable_when: | |
| - ingredient_testing_policy_disclosed | |
| - leaping_bunny_or_equivalent_cert | |
| default_flag: irrelevant_claim | |