mapping.json

{
    "industry_mappings": {
        "Automotive & Transportation": [
            "Automotive Services",
            "Transportation*"
        ],
        "B2B Services": [
            "Accounting Services",
            "Affiliate Marketing",
            "Cleaning Services",
            "Consulting Services",
            "Creative Service Providers",
            "Digital Marketing Services [DO NOT USE - Use Marketing Agency instead]",
            "Enterprise Services",
            "Events Planning",
            "Funeral Related Services ",
            "HR & Recruitment Agency",
            "HR & Recruitment Software",
            "Implementation Services Providers",
            "Job Search",
            "Law Firms & Legal Services",
            "Marketing",
            "Marketing Agency",
            "Multimedia & Design Agencies",
            "Printing",
            "Research & Development",
            "Research & Development Services",
            "Solution Consulting Providers",
            "Translation & Linguistic Services"
        ],
        "B2B Software & Tech": [
            "AI & Machine Learning Operationalization (MLOps) Software",
            "AI Sales Assistant Software",
            "API Management Tools",
            "Account-Based Marketing Software",
            "Accounting & Financial Software",
            "Accounting & Financial Software ",
            "Adblocking Software",
            "Address Verification Tools",
            "Advertiser Campaign Management Software",
            "Application Development Software",
            "Asset Management Software",
            "Auction ",
            "Audio Editing Software",
            "Augmented Reality (AR) Software",
            "Automotive & Transportation Software",
            "Blockchain Software",
            "Business Card Scanning Software",
            "Business Intelligence Software",
            "Business Intelligence Software ",
            "Business Scheduling Software",
            "CAD Software",
            "Call & Contact Center Software",
            "Carbon Accounting Software",
            "Child Care Software",
            "Church Management Software",
            "Cloud-Based Software",
            "Competitive Intelligence Software",
            "Confidentiality Software",
            "Construction Software",
            "Content & Collaboration Software ",
            "Content Management System (CMS) Tools & Software",
            "Content Marketing Software",
            "Continuous Testing Platforms Software",
            "Contract Analytics Software",
            "Contract Management Software",
            "Contractor Platform",
            "Conversational Intelligence Software ",
            "Conversational Marketing Software",
            "Conversion Rate Optimization (CRO) Software",
            "Corporate Social Responsibility (CSR) Software",
            "Customer Data Platforms (CDP)",
            "Customer Relationship Management (CRM) Software ",
            "Customer Service Software",
            "Customer Success Software",
            "Cybersecurity",
            "Data Analytics",
            "Data Destruction Software",
            "Data Governance Software",
            "Data Integration Software",
            "Data Labeling Software",
            "Data Management Platform (DMP)",
            "Data Quality Tools",
            "Data Recovery Software ",
            "Data Science and Machine Learning Platforms",
            "DataOps Platform",
            "Database & File Management Software ",
            "Demand Generation Software",
            "Deployment Software",
            "DevOps Software",
            "DevSecOps Software",
            "Diagramming Software",
            "Digital Adoption Platform",
            "Digital Analytics Software",
            "Digital Experience Platform",
            "Digital Signage Software",
            "Direct Mail Automation Software",
            "Disk Cleanup Software",
            "Distribution Software",
            "Document Generation Software",
            "Document Scanning Software",
            "E-Commerce Software",
            "E-Commerce Software ",
            "E-Signature Software",
            "E-mail Signature Software",
            "Education Management Software",
            "Email Marketing Software",
            "Email Verification Software",
            "Emergency Medical Services Software ",
            "Emergency Notification Software",
            "Employee Scheduling Software",
            "Engineering Software ",
            "Enterprise Resource Planning (ERP) Software ",
            "Enterprise SaaS",
            "Enterprise Search Software",
            "Entity Management Software",
            "Environmental, Social, and Governance (ESG) Reporting Software",
            "Event Management Software",
            "Event Stream Processing Software",
            "Experience Management Software",
            "Feature Management Software",
            "Field Sales Software",
            "Field Service Management Software",
            "Fitness Software",
            "Fleet Tracking Software",
            "Fleet Tracking Software ",
            "Fundraising Software ",
            "Generative AI Software",
            "Governance, Risk and Compliance (GRC) Platform",
            "Graphic Design Software",
            "Gym Management Software",
            "Healthcare Management Software",
            "Healthcare Software",
            "Help Desk Software",
            "Hospitality Software",
            "IT Management Software",
            "IT Services ",
            "Identity Management Software",
            "Identity Verification & Anti-Money Laundering Software",
            "Inbound Call Tracking Software",
            "Incident Management Software",
            "Integrated Development Environments",
            "Internal Communications Software",
            "Internet Service Providers",
            "Inventory Management Software",
            "IoT Device Management Platform",
            "Knowledge Management Software",
            "Learning Management Software (LMS)",
            "Legal Software",
            "Legal Software ",
            "Life Sciences Software",
            "Live Chat Software",
            "Load Balancing Software",
            "Local Marketing Software",
            "Location Intelligence Software",
            "Marketing Analytics Software",
            "Marketing Automation Software",
            "Message Queue (MQ) Software",
            "Microsoft Channel Partners",
            "Mobile App Development ",
            "Mobile Forms Automation Software",
            "Monitoring Software",
            "Networking Software ",
            "Nonprofit Software",
            "Note-Taking Management Software ",
            "On-Demand Delivery Software",
            "Online Appointment Scheduling Software ",
            "Online Community Management Software",
            "Online Form Builder Software ",
            "Online Marketplace Optimization Tool",
            "Online Reputation Management Software",
            "Org Chart Software",
            "Other Development Software",
            "POS Software",
            "Partner Management Software",
            "Payroll Software",
            "Podcast Hosting Platform",
            "Pop-Up Builder Software",
            "Presentation Software",
            "Print Management Software",
            "Privacy Software",
            "Process Automation Software ",
            "Procurement Software",
            "Productivity Bots Software",
            "Professional Services Automation Software",
            "Project, Portfolio, & Program Management Software",
            "Property Management Software",
            "Public Relations (PR) Software",
            "Public Safety Software",
            "Public Sector Software",
            "Quality Management Systems (QMS)",
            "Real Estate Software",
            "Regulatory Information Management (RIM) Systems",
            "Remote Monitoring & Management (RMM) Software",
            "Remote Support Software",
            "Repository Management Software",
            "Requirements Management Software",
            "Research Software",
            "Retail Software",
            "Revenue Operations & Intelligence (RO&I) Software",
            "Route Planning Software",
            "SEO Software",
            "SMS Marketing Software",
            "SaaS Spend Management Software",
            "Sales Acceleration Software",
            "Sales Gamification",
            "Sales Intelligence Software",
            "Screen and Video Capture Software",
            "Service Desk Software",
            "Shipping Software ",
            "Social Media Marketing Software ",
            "Software Design Software",
            "Software Testing Tools ",
            "Spa and Salon Management Software",
            "Space Management Software",
            "Sports Software",
            "Stock Media Software",
            "Storage & System Management Software ",
            "Supply Chain Management (SCM) Software ",
            "Sustainability Management Software",
            "Talent Management Software",
            "Team Collaboration Software",
            "Tech Development Tools",
            "Technology",
            "Text Analysis Software",
            "Time Tracking Software",
            "Transcription Software",
            "URL Shortener",
            "Video Conferencing Software",
            "Video Email Software",
            "Video Platform as a Service (VPaaS) Software",
            "Video Software",
            "Virtual Mailbox Software",
            "Virtual Private Networks (VPN) ",
            "VoIP (Voice over IP) Provider",
            "Vulnerability Management Software ",
            "Web Data Providers Software",
            "Website Builder Software",
            "Website Hosting",
            "Whistleblowing Software",
            "Workforce Management Software"
        ],
        "Consumer Services": [
            "Consumer Services",
            "Dating",
            "Delivery Services ",
            "Home & Office Security",
            "Pets",
            "Rental Services ",
            "Weddings"
        ],
        "Consumer Software & Apps": [
            "Consumer Software",
            "Mobile Marketing Software",
            "Personality Tests"
        ],
        "Education": [
            "Education & Universities",
            "Language Learning",
            "Online Learning Platforms"
        ],
        "Finance, Insurance & Real Estate": [
            "Cryptocurrency",
            "Finance",
            "Insurance",
            "Quote Management Software",
            "Real Estate",
            "Transactional Email Software"
        ],
        "Food, Hospitality & Travel": [
            "Airlines, Airports & Air Services ",
            "Hotels, Lodging, Resorts and Cruises",
            "Restaurants, Food & Beverage",
            "Travel Agencies & Services",
            "Travel Arrangement Software"
        ],
        "Health & Wellness": [
            "Ancestry",
            "Beauty & Cosmetics",
            "Corporate Wellness Software",
            "Elderly Care ",
            "Fitness, Weight loss & Wellness ",
            "Healthcare",
            "Human Services Software",
            "Medical Devices & Equipment ",
            "Mental Health & Rehabilitation Facilities",
            "Pharmaceuticals",
            "Vitamins, Supplements & Health Stores",
            "Water Testing"
        ],
        "Industrial & Manufacturing": [
            "Aerospace & Defense ",
            "Agriculture & Livestock",
            "Construction",
            "Energy, Electricity, Utilities & Waste",
            "Freight & Logistics Services",
            "Industrial Machinery & Equipment",
            "Manufacturing",
            "Minerals & Mining",
            "Oil & Gas",
            "Oil & Gas Software",
            "Plastic, Packaging & Containers",
            "Telecommunication "
        ],
        "Media & Entertainment": [
            "Editor Software",
            "Entertainment",
            "Fine Art",
            "Gaming & Gambling ",
            "Magazines, Newspapers and News Services",
            "Media & Internet",
            "Museum",
            "Music Production & Services",
            "Photography & Photography Software",
            "Social Media",
            "Sports & Recreation ",
            "Streaming Services ",
            "Zoos, Amusement Parks & National Parks"
        ],
        "Non-Profit & Government": [
            "Government Site",
            "Holding Companies & Conglomerates",
            "Non-Profit & Charitable Organizations ",
            "Political Software",
            "Professional / Membership Organizations",
            "Religious Organizations",
            "Surveys"
        ],
        "Other": [
            "Adult Entertainment",
            "Architecture & Interior Design ",
            "Communication",
            "Cycling ",
            "Engineering",
            "Expo Event Websites",
            "General",
            "Horoscope",
            "Laboratory Software",
            "Lottery",
            "Marketplace Apps/Software",
            "Other",
            "Other*",
            "Performing Arts Software",
            "Personal Websites"
        ],
        "Retail & E-commerce": [
            "Apparel & Accessories ",
            "Appliances, Furniture, and Hardware Retail",
            "Automobile Parts & Dealers",
            "Boats & Submarines ",
            "Books, Stationeries, & Office Supplies",
            "Chemicals and Laboratory Equipment",
            "Consignment",
            "Consumer Electronics",
            "Convenience Stores, Gas Stations & Liquor Stores",
            "Department Stores, Malls, Shopping Centers & Superstores",
            "Flowers, Gifts & Specialty Stores ",
            "Gardening [DO NOT USE - USE LANDSCAPING INSTEAD]",
            "Gardening, Landscaping & Plants",
            "Hardware / DIY Tools",
            "Home Improvement & Hardware Retail [DO NOT USE]",
            "Hygiene Products",
            "Jewelery ",
            "Kitchenware & Tableware",
            "Mom & Baby",
            "Musical Instruments and Equipment",
            "Retail ",
            "Toys"
        ]
    },
    "page_type_mappings": {
        "Awareness & Discovery": [
            "Blog / Content",
            "Features Page",
            "Homepage",
            "Individual Resource Page",
            "Organic Landing Page",
            "Paid Landing Page (PLP)",
            "Resource Listing",
            "Solutions Page"
        ],
        "Consideration & Evaluation": [
            "Calculator",
            "Competitor Comparison",
            "Demo Long Page",
            "Demo Squeeze",
            "Listing",
            "Pricing Page",
            "Pricing Squeeze",
            "Product Comparison",
            "Product Page (PDP)",
            "Quote",
            "Trial Long Page",
            "Trial Squeeze",
            "Webinar"
        ],
        "Conversion": [
            "Booking",
            "Checkout",
            "Contact Sales",
            "Contact Us",
            "Donate",
            "Quiz/Survey",
            "Shopping Cart",
            "Signup"
        ],
        "Internal & Navigation": [
            "Internal Page",
            "Locations / Map",
            "Login",
            "Navigation",
            "Search",
            "Sitewide"
        ],
        "Post-Conversion & Other": [
            "About Us",
            "Awards",
            "Cancellation",
            "Careers",
            "In-App",
            "Other",
            "Support",
            "Thank You"
        ]
    },
    "conversion_type_mappings": {
        "Direct Purchase": [
            "Buy Now",
            "Reservation / Booking",
            "Subscription (No Free Trial)"
        ],
        "High-Intent Lead Gen": [
            "Request Demo/Contact Sales",
            "See Pricing/Request Quote",
            "Start Free Trial/Signup"
        ],
        "Info/Content Lead Gen": [
            "Download Asset / App",
            "Register for Webinar/Event",
            "Request Information",
            "Subscribe to Newsletter/Mailing List"
        ],
        "Location Search": [
            "Find a Branch/Seller/Provider"
        ],
        "Non-Profit/Community": [
            "Donate",
            "Leave a Review"
        ],
        "Other Conversion": [
            "Link to Partner Product",
            "Other",
            "zz-Pending"
        ]
    }
}