Spaces:
Running
Running
| { | |
| "demographics": { | |
| "ageRange": "25-40", | |
| "gender": "mixed, slightly more female", | |
| "location": "Lagos mainland office districts (Ikeja, Yaba, Maryland)", | |
| "incomeLevel": "middle", | |
| "educationLevel": "mostly tertiary-educated professionals", | |
| "employmentStatus": "full-time office employees" | |
| }, | |
| "psychographics": { | |
| "values": ["convenience", "health", "value for money", "reliability", "time"], | |
| "lifestyle": "Busy weekday routine, limited time for meal prep, health-conscious but budget-aware.", | |
| "painPoints": ["No time to cook during the week", "Street food feels unhealthy", "Restaurant delivery is slow and expensive"], | |
| "motivations": ["Wants to eat healthy without the effort", "Values getting lunch on time so they don't lose their break", "Prefers a trustworthy, consistent vendor over trying something new every day"] | |
| }, | |
| "buyerPersona": "Meet Amaka, a 29-year-old marketing executive in Ikeja. She's at her desk by 8am and rarely leaves for lunch. She used to grab suya from a roadside vendor but started worrying about hygiene and wants something that fits her fitness goals. She'd happily pay a bit more for a lunch she trusts, as long as it shows up on time." | |
| } | |