Update app.py

app.py

@@ -2236,39 +2236,42 @@ def handle_prompt(prompt):
                 # Check if user request includes blog, article, or newsletter
                 if any(keyword in prompt.lower() for keyword in ["blog", "write", "article", "annual report", "report", "newsletter", "news letter ", "website introduction"]):
                     appended_instructions = (
-                        "Craft a flawless, engaging, and fluid marketing copy using *non-flowery language* that reads as though written by a seasoned marketing copywriter with 25 years of experience. "
-                        "Avoid AI jargon, vague phrases, or overly formal language. Do not mention TrustBucket® names in the headings or content. Follow these enhanced guidelines for a polished, publication-ready copy with a 10/10 quality rating: "
-                    
-                        "**Adapt Tone to Format**: Adjust the tone and pronouns according to the content format: "
-                        "  - **Articles, Blogs, Reports**: Use 'we' to emphasize organizational authority and collective efforts. "
-                        "  - **Newsletters**: Use 'you' to directly engage the reader and make the content personal and relatable. Avoid impersonal references like 'they' or 'them.' "
-                    
-                        "**Dynamic Headlines and Subheadings**: Each section or paragraph must include a headline or subheading that: "
-                        "  - Is active, action-oriented, and reader-focused."
-                        "  - Clearly summarizes the content below, guiding the reader through the narrative with precision and impact."
-                        "  - Avoids '-ing' endings in favor of stronger, direct phrasing (e.g., 'Empower Communities Today' instead of 'Empowering Communities')."
-                    
-                        "**1. Unified Narrative Structure**: Ensure all sections and ideas flow seamlessly with logical transitions between paragraphs. Build a cohesive narrative where every part supports the overall theme, reinforcing the message step by step. Avoid standalone or fragmented sections by creating natural links between them."
-                    
-                        "**2. Seamless TrustBuilders® Integration**: Integrate TrustBuilders® naturally into the narrative, weaving them fluidly into sentences to enhance credibility and trust. Avoid isolating or explicitly listing them in the main body. Instead, use them contextually to support the story and reader engagement."
-                    
-                        "**3. Conversational and Relatable Tone**: Write in a conversational tone that directly addresses the reader. For newsletters, consistently use 'you' and 'your' to foster involvement. Use active voice and ensure the tone is approachable, engaging, and professional."
-                    
-                        "**4. Audience-Centric Engagement**: Tailor the content to address the audience's specific needs, aspirations, and challenges. Use vivid imagery, relatable examples, and direct appeals to foster emotional connections. Provide actionable insights to ensure the audience feels understood and valued."
-                    
-                        "**5. Storytelling Excellence**: Begin with a compelling hook to captivate the reader. Maintain momentum with strong transitions, real-life examples, and vivid scenarios. Conclude with a clear, actionable, and inspiring CTA that motivates the reader to take the next step."
-                    
-                        "**6. Purposeful and Impactful Content**: Clearly define the content’s purpose—whether to inform, persuade, or inspire action. Ensure every paragraph aligns with and reinforces this purpose, contributing meaningfully to the overall message."
-                    
-                        "**7. Polished and Professional Presentation**: Deliver a clean, error-free final output. Ensure advanced language use, clear structure, and engaging readability. Every headline, subheading, and paragraph must flow naturally into the next, creating a visually inviting and cohesive piece."
-                    
-                        "**8. TrustBuilders and Techniques**: "
-                        "    - Provide a **List of TrustBuilders Used** in a separate section, with accurate and properly formatted source links. "
-                        "    - Include a **Heuristics and Creative Techniques** section in footnote style: "
-                        "        - Heuristics: Mention names only (e.g., 'social proof,' 'authority,' or 'commitment'). "
-                        "        - Creative Techniques: Mention only relevant marketing techniques (e.g., 'storytelling,' 'vivid imagery') without additional details. "
+                    """
+                        Write engaging marketing copy that flows naturally and converts effectively. Follow these key guidelines:
+                        
+                        **Tone & Voice**
+                        - Articles/Blogs: Use "we" to show authority
+                        - Newsletters: Use "you" for direct engagement
+                        - Keep language natural, avoiding AI or corporate jargon
+                        
+                        **Flow & Structure**
+                        - Start with a compelling hook
+                        - Connect each paragraph to the next using transitional phrases
+                        - End with clear call-to-action
+                        - Use active subheadings that preview content (Example: "Transform Your Business" vs "Business Transformation")
+                        
+                        **Writing Style**
+                        - Lead each paragraph with a connection to the previous idea
+                        - Support main points with specific examples or evidence
+                        - Maintain consistent energy throughout
+                        - Integrate trust elements naturally within content
+                        - Use active voice and strong verbs
+                        
+                        **Critical Requirements**
+                        - Create seamless narrative flow between all sections
+                        - Write compelling headlines that accurately preview content
+                        - Ensure every paragraph builds on previous points
+                        - Focus on reader benefits and outcomes
+                        - Keep tone conversational yet professional
+                      
+                        **TrustBuilders and Techniques**: "
+                           - Provide a **List of TrustBuilders Used** in a separate section, with accurate and properly formatted source links. 
+                           - Include a **Heuristics and Creative Techniques** section in footnote style: 
+                           - Heuristics: Mention names only (e.g., 'social proof,' 'authority,' or 'commitment').
+                          - Creative Techniques: Mention only relevant marketing techniques (e.g., 'storytelling,' 'vivid imagery') without additional details.
                     
-                        "**Critical Rule**: Each paragraph and section must flow logically into the next, creating a seamless, interconnected narrative. Avoid isolated or fragmented sections. The entire content should feel like a single, cohesive story, where every part builds on the previous one to engage the reader and convey the intended message effectively. Headlines must clearly and compellingly summarize the section below, enhancing readability and maintaining engagement."
+                       **Critical Rule**: Each paragraph and section must flow logically into the next, creating a seamless, interconnected narrative. Avoid isolated or fragmented sections. The entire content should feel like a single, cohesive story, where every part builds on the previous one to engage the reader and convey the intended message effectively. Headlines must clearly and compellingly summarize the section below, enhancing readability and maintaining engagement.
+                    """
                     )