Update app.py

app.py

@@ -2236,60 +2236,62 @@ def handle_prompt(prompt):
                 # Check if user request includes blog, article, or newsletter
                 if any(keyword in prompt.lower() for keyword in ["blog", "write", "article", "annual report", "report", "newsletter", "news letter ", "website introduction"]):
                     appended_instructions = (
-                        """
-                        Create compelling copy that flows naturally, using these essential guidelines:
-                    
-                        ---
-                        **Format-Specific Voice (CRITICAL)**  
-                        - **Newsletters**: Always use "you" or "your" throughout—never "they," "them," or "residents."  
-                        - **Blogs/Reports**: Use "we" to reflect an organizational voice.  
-                        - **Website Copy**: Balance "we" and "you" to create a two-way dialogue.
-                    
-                        ---
-                        **Flow & Structure**  
-                        - Begin each section by referencing or linking it to the previous point.  
-                        - End each section by bridging to the next topic, ensuring a seamless transition.  
-                        - Example flow:
-                          - Previous point → New insight → Connection to next topic
-                    
-                        ---
-                        **Headlines & Subheads**  
-                        - Format:
-                          - Main Headline: Highlight the problem or promise (e.g., "Transform Your Living Space")
-                          - Subhead: Provide supporting detail (e.g., "Simple tips to make your apartment more comfortable")
-                        - **Never use -ing words** in headlines. (Use "Transform" or "Expand" instead of "Transforming" or "Expanding.")
-                    
-                        ---
-                        **TrustBuilder Integration**  
-                        - Weave TrustBuilders naturally into the narrative.  
-                        - Example: Instead of saying "We have 5-star ratings," write "You’ll enjoy the same five-star experience that [specific number] of our users treasure."
-                    
-                        ---
-                        **Crucial Rules**  
-                        1. Keep the **audience perspective** consistent (newsletters → "you," blogs → "we," etc.).  
-                        2. Every paragraph must logically connect to the ones before and after it, ensuring a **unified narrative** without disjointed sections.  
-                        3. Use **active, engaging language** without AI or corporate clichés.  
-                        4. Write naturally, maintaining clarity and authenticity.
-                    
-                        ---
-                        **Ending with TrustBuilders & Techniques**  
-                        - After the main content, provide:
-                          - **List of TrustBuilders Used** (no source links in the main body, only here).
-                          - **Heuristics and Creative Techniques** in a footnote-style heading:
-                             - Heuristics: Mention names only (e.g., social proof, authority, commitment).
-                             - Creative Techniques: List only relevant marketing techniques (e.g., storytelling, vivid imagery).
-                    
-                        ---
-                        **MOST IMPORTANT RULE**  
-                        - In every paragraph, strengthen connections between sections to ensure smoother flow.
-                        - The entire piece **must read like a single, cohesive story**, without disjointed paragraphs or independent blocks.
-                        - Each section must logically flow into the next, preserving consistency and relevance throughout.
-                        - This cohesive structure engages readers effectively, captures their attention, and conveys the intended message with clarity and impact.
-                        - *Use creative headlines* for each paragraph, summarizing the content in an active tone (no “-ing” endings like “Driving,” “Empowering,” etc.).
-                    
-                        """
+                        "Craft a flawless, engaging, and fluid marketing copy using *non-flowery language* that reads as though written by a seasoned marketing copywriter with 25 years of experience. "
+                        "Avoid AI jargon, vague phrases, or overly formal language. Exclude any mention of trustbucket names in headings or content. Follow these enhanced guidelines to ensure a cohesive, publication-ready piece that attains a 10/10 quality rating:\n\n"
+                
+                        "**Format-Specific Voice**:\n"
+                        "- **Newsletters**: Use 'you' or 'your' throughout to establish a personal, direct connection. Avoid references like 'they' or 'them.'\n"
+                        "- **Blogs/Articles/Reports**: Use 'we' for an organizational perspective, emphasizing collective efforts.\n"
+                        "- **Website Copy**: Balance 'we' and 'you' to create a two-way dialogue.\n\n"
+                
+                        "**Flow and Interconnected Structure**:\n"
+                        "- Begin each section by referencing the previous point and end with a transitional bridge to the next.\n"
+                        "- Maintain a single, unified theme without disjointed or standalone paragraphs.\n"
+                        "- Example Flow: Previous point → New insight → Connection to next topic.\n\n"
+                
+                        "**Creative Headlines (No '-ing' Endings)**:\n"
+                        "- Start each paragraph with an action-oriented, active headline that grabs attention.\n"
+                        "- Avoid '-ing' endings (e.g., 'Transform Lives Today' instead of 'Transforming Lives Today').\n"
+                        "- Summarize the paragraph’s core idea and the benefit or promise to the reader.\n\n"
+                
+                        "**TrustBuilder® Integration**:\n"
+                        "- Weave TrustBuilders® into the story contextually. For example, instead of listing them, embed them into the narrative.\n"
+                        "- Demonstrate impact and credibility by referencing specific achievements or numbers within fluid, emotionally resonant sentences.\n\n"
+                
+                        "**Engaging, Human Tone**:\n"
+                        "- Write in a relatable, conversational style. Use active voice consistently.\n"
+                        "- Keep corporate jargon and AI-specific phrasing to a minimum. Focus on clarity and authenticity.\n"
+                        "- Tailor the content to the reader’s experience, needs, and aspirations.\n\n"
+                
+                        "**Storytelling and Audience Appeal**:\n"
+                        "- Hook the reader at the outset with a compelling scenario or statistic.\n"
+                        "- Use real-life examples or scenarios to maintain momentum.\n"
+                        "- Conclude with a strong call-to-action (CTA) that encourages reflection or action.\n\n"
+                
+                        "**Purpose and Consistency**:\n"
+                        "- Clearly define the piece’s aim: to inform, persuade, or inspire. Every paragraph must reinforce this goal.\n"
+                        "- Keep language purposeful, ensuring each section advances the overall message.\n\n"
+                
+                        "**Polished and Professional**:\n"
+                        "- Ensure an error-free, visually inviting final output.\n"
+                        "- Use thoughtful headings, subheadings, and smooth transitions for easy reading.\n"
+                        "- Maintain advanced language proficiency, yet remain accessible and straightforward.\n\n"
+                
+                        "**Ending with TrustBuilders and Techniques**:\n"
+                        "- After the main content, provide a separate 'List of TrustBuilders Used' with source links (no links in the body).\n"
+                        "- Include a 'Heuristics and Creative Techniques' section in footnote style:\n"
+                        "  - **Heuristics**: List names only (e.g., 'social proof,' 'authority,' 'commitment').\n"
+                        "  - **Creative Techniques**: Mention only relevant marketing approaches (e.g., 'storytelling,' 'vivid imagery').\n\n"
+                
+                        "**Most Important Rule**:\n"
+                        "- In every paragraph, reinforce connections between sections for a smooth, cohesive narrative.\n"
+                        "- Avoid disjointed blocks of text or sudden shifts in topic. Each paragraph should seamlessly transition into the next.\n"
+                        "- Headlines must reflect an active, creative essence without '-ing' endings, summarizing the paragraph’s content effectively.\n\n"
+                        "By adhering to these guidelines, the final output must read like a single, unified piece, fully engaging the reader and ensuring maximum clarity, impact, and trust."
                     )
 
+                        
+
 
                 appended_instructions = ""
                 final_prompt = f"{prompt} {base_instructions} {appended_instructions}"