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README.md

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-# Typica.ai
+# 🤖 Typica.ai
 
-**Research-first NLP for underrepresented languages and specialized domains.**
+**AI that belongs. Built with care. Grounded in research.**
 
-Typica.ai builds culturally aware, context-specific AI systems — from tokenizers to instruction-tuned language models — with a strong focus on **low-resource languages**, **high-impact domains**, and **linguistically complex environments**.
+Typica.ai develops NLP models for **underrepresented languages** and **specialized domains**, with a focus on cultural relevance, real-world use, and research-grade rigor.
 
-We believe that AI should not just be **accessible** to underserved communities — it should be **built for and by them**.
+We don’t fine-tune for local flavor — we build from scratch when necessary.
 
 ---
 
-## 🚀 Our Mission
+## 🧠 What We Do
 
-AI is becoming the infrastructure of the digital age — yet most of it is trained on English-speaking, high-resource contexts.
-
-**Typica.ai exists to correct this imbalance.**
-
-We design, train, and deploy NLP systems that reflect **how people actually speak, think, and live** — in multiple languages, across multiple registers, and rooted in local realities.
-
-We are not fine-tuning global models for surface localization.  
-We are building **original, indigenous AI** that solves real-world problems.
+- 🧪 **LLM Fine-Tuning & Alignment** – SFT, DPO, ORPO  
+- 📊 **Data Creation & Curation** – Task-specific, high-quality datasets  
+- 🧭 **AI & NLP Consulting** – Strategy, evaluation, deployment  
+- 🧑‍🏫 **Training & Coaching** – Hands-on for teams and professionals  
+- 🛠️ **Custom AI Solutions** – Tailored to your language and industry
 
 ---
 
-## 🛠️ What We Offer
+## 🌍 Our Focus
 
-Typica.ai provides expert services in research, model development, and strategic NLP consulting:
+We specialize in **low-resource**, **code-switched**, and **multilingual NLP** — working across:
 
-- ✅ **AI & NLP Consulting** – Strategy, implementation, and model optimization  
-- ✅ **LLM Fine-Tuning & Alignment** – SFT, DPO, ORPO for low-resource contexts  
-- ✅ **Training & Coaching** – Hands-on education for professionals and teams  
-- ✅ **Data Creation & Curation** – High-quality, task-specific NLP datasets  
-- ✅ **Custom AI Solutions** – Tailored models for specialized use cases
-
-We’re bridging the AI gap for **non-mainstream languages and industries**, delivering smarter, more context-aware AI solutions.
+- Darija 🇲🇦  
+- Modern Standard Arabic 🕌  
+- French 🇫🇷  
+- English 🌐  
 
 ---
 
-## 🧪 Our Work
+## 🚀 Explore Our Work
 
-Our portfolio includes foundational models for:
+We’ve built models for:
 
-- Named Entity Recognition (NER)  
+- NER  
 - Sentiment Analysis  
-- Part-of-Speech Tagging  
+- POS Tagging  
 - Toxicity Detection  
 - Semantic Search  
-- Multilingual Instruction-Tuned LLMs
-
-All built through reproducible pipelines, evaluated beyond standard benchmarks, and optimized for real-world semantic fidelity.
+- Instruction-Tuned LLMs
 
----
-
-## 🌍 Languages We Work With
-
-We operate across multilingual, code-switched environments — not just between languages, but **within them**, as they are spoken and used:
-
-- 🇲🇦 **Darija** – informal, expressive, identity-rich  
-- 🕌 **Modern Standard Arabic** – formal and institutional  
-- 🇫🇷 **French** – dominant in law, education, and administration  
-- 🌐 **English** – critical for research and global integration
+All evaluated with semantic fidelity — not just benchmark scores.
 
 ---
 
 ## 🤝 Let’s Collaborate
 
-Whether you’re a researcher, developer, educator, or policymaker, we’re ready to collaborate.
-
-📬 Contact us at **contact@typica.ai**  
-🌐 Visit: [https://typica.ai](https://typica.ai)  
-📺 YouTube: [@typica-ai](https://www.youtube.com/@typica-ai2433)  
-📚 Blog: [https://typica.ai/blog](https://typica.ai/blog)
+Ready to build smarter NLP?  
+📬 **contact@typica.ai**  
+🌐 [typica.ai](https://typica.ai) • [Blog](https://typica.ai/blog) • [YouTube](https://www.youtube.com/@typica-ai2433)
 
 ---
 
 **Typica.ai**  
-*Founded by Dr. Hicham Assoudi*  
-Bootstrapped. Research-led. Culture-centered.  
-**AI that belongs. Built with care.**
+Research-led. Culture-centered. Bootstrapped by design.