examples/sample_payload.json

{
  "_demo": true,
  "_aviso": "DADOS DE DEMONSTRAÇÃO. Não são reais. Servem apenas para validar o template e a interface localmente.",
  "agent_name": "Analytical-Force",
  "report_date": "2026-06-22",
  "timezone": "America/Sao_Paulo",
  "period": {
    "current": "reference_day",
    "comparison": "previous_day",
    "seven_day_average": true
  },
  "metrics": {
    "leads": {
      "new_leads": 42,
      "converted_leads": 8,
      "conversion_rate": 19.05,
      "leads_without_first_task": 6,
      "avg_time_to_first_task_hours": 9.4,
      "median_time_to_first_task_hours": 7.1,
      "top_lead_source_by_volume": "Google Ads",
      "best_lead_source_by_conversion": "Indicação",
      "worst_lead_source_by_conversion": "Lista fria",
      "comparisons": {
        "new_leads": {
          "variation_percent_vs_previous": 12.0,
          "variation_percent_vs_7day_avg": 5.0
        },
        "conversion_rate": {
          "variation_percent_vs_previous": -23.4,
          "variation_percent_vs_7day_avg": -8.0
        }
      }
    },
    "opportunities": {
      "new_opportunities": 5,
      "open_opportunities": 120,
      "won_opportunities": 3,
      "lost_opportunities": 2,
      "open_pipeline_amount": 1850000.0,
      "won_amount": 90000.0,
      "lost_amount": 40000.0,
      "win_rate": 60.0,
      "loss_rate": 40.0,
      "stalled_opportunities": 14,
      "opportunities_without_next_task": 9,
      "opportunities_closing_this_month": 11,
      "high_value_stalled_opportunities": 3,
      "comparisons": {
        "open_pipeline_amount": {
          "variation_percent_vs_previous": -16.2,
          "variation_percent_vs_7day_avg": -4.5
        }
      }
    },
    "tasks": {
      "tasks_created": 60,
      "tasks_completed": 38,
      "completion_rate": 63.33,
      "tasks_overdue": 22,
      "tasks_future": 80,
      "overdue_tasks_linked_to_leads": 7,
      "overdue_tasks_linked_to_opportunities": 9,
      "avg_overdue_delay_days": 4.2,
      "top_overdue_owner": "Equipe SDR",
      "top_overdue_owner_count": 8,
      "comparisons": {
        "tasks_overdue": {
          "variation_percent_vs_previous": 18.5,
          "variation_percent_vs_7day_avg": 10.0
        }
      }
    },
    "satisfaction": {
      "configured": true,
      "salesforce_object": "Pesquisa__c",
      "message": null,
      "responses": 30,
      "avg_score": 6.4,
      "negative_count": 7,
      "top_negative_reasons": {
        "Tempo de resposta": 4,
        "Preço": 2
      },
      "critical_comments": [
        "Demorou muito para retornar meu chamado."
      ],
      "comparisons": {
        "avg_score": {
          "variation_percent_vs_previous": -3.0,
          "variation_percent_vs_7day_avg": -6.0
        }
      }
    },
    "cancellations": {
      "configured": false,
      "message": "Fonte de cancelamento ainda não configurada. Configure o objeto e os campos em object_mapping."
    }
  },
  "alerts": [
    {
      "severity": "high",
      "category": "Oportunidades",
      "title": "3 oportunidade(s) de alto valor parada(s)",
      "description": "3 oportunidade(s) acima de R$ 50.000 sem atividade recente.",
      "recommended_action": "Priorizar contato imediato e definir próximo passo nessas oportunidades.",
      "source_object": "Opportunity",
      "source_record_id": "0065i00000ABCDEAA1"
    },
    {
      "severity": "high",
      "category": "Tarefas",
      "title": "9 tarefa(s) vencida(s) em oportunidades",
      "description": "9 tarefa(s) vencida(s) estão associadas a oportunidades abertas.",
      "recommended_action": "Concluir ou reagendar essas tarefas para não travar o pipeline.",
      "source_object": "Task",
      "source_record_id": null
    },
    {
      "severity": "medium",
      "category": "Leads",
      "title": "Queda na taxa de conversão",
      "description": "Conversão caiu 23.4% em relação ao dia anterior (limite de alerta: 20%).",
      "recommended_action": "Investigar qualidade dos leads e abordagem comercial recente.",
      "source_object": "Lead",
      "source_record_id": null
    },
    {
      "severity": "medium",
      "category": "Oportunidades",
      "title": "Queda no pipeline aberto",
      "description": "Pipeline aberto caiu 16.2% vs dia anterior (limite: 15%).",
      "recommended_action": "Verificar perdas recentes e ritmo de geração de novas oportunidades.",
      "source_object": "Opportunity",
      "source_record_id": null
    }
  ],
  "data_quality": {
    "salesforce_connection": "ok",
    "satisfaction_configured": true,
    "cancellation_configured": false,
    "missing_fields": []
  }
}