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        "pct": 11.1,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|33-80",
        "brand": "PARACHUTE",
        "pack": "33-80",
        "corr": 0.016,
        "pct": 0.0,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|400+",
        "brand": "PARACHUTE",
        "pack": "400+",
        "corr": 0.22,
        "pct": 4.8,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|85-150",
        "brand": "PARACHUTE",
        "pack": "85-150",
        "corr": 0.706,
        "pct": 49.9,
        "type": "volume",
        "direction": "Complementary"
      }
    ],
    "_notes": {
      "DABUR SARSON AMLA||20-30": "Sarson Amla has minimal MT presence in 20-30ml (1 month, 8L) \u2014 interaction not computable"
    }
  },
  "TT|All India": {
    "DABUR SARSON AMLA||170-240": [
      {
        "key": "DABUR AMLA|170-240",
        "brand": "DABUR AMLA",
        "pack": "170-240",
        "corr": -0.159,
        "pct": 2.5,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|20-30",
        "brand": "DABUR AMLA",
        "pack": "20-30",
        "corr": 0.093,
        "pct": 0.9,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|250-400",
        "brand": "DABUR AMLA",
        "pack": "250-400",
        "corr": 0.022,
        "pct": 0.0,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|33-80",
        "brand": "DABUR AMLA",
        "pack": "33-80",
        "corr": 0.099,
        "pct": 1.0,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|400+",
        "brand": "DABUR AMLA",
        "pack": "400+",
        "corr": -0.487,
        "pct": 23.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|85-150",
        "brand": "DABUR AMLA",
        "pack": "85-150",
        "corr": 0.073,
        "pct": 0.5,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|170-240",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "170-240",
        "corr": 0.078,
        "pct": 0.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|20-30",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "20-30",
        "corr": 0.038,
        "pct": 0.1,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|250-400",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "250-400",
        "corr": -0.159,
        "pct": 2.5,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|33-80",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "33-80",
        "corr": 0.144,
        "pct": 2.1,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|400+",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "400+",
        "corr": 0.094,
        "pct": 0.9,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|85-150",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "85-150",
        "corr": 0.334,
        "pct": 11.2,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|170-240",
        "brand": "PARACHUTE",
        "pack": "170-240",
        "corr": 0.344,
        "pct": 11.8,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|20-30",
        "brand": "PARACHUTE",
        "pack": "20-30",
        "corr": -0.055,
        "pct": 0.3,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|250-400",
        "brand": "PARACHUTE",
        "pack": "250-400",
        "corr": -0.14,
        "pct": 2.0,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|33-80",
        "brand": "PARACHUTE",
        "pack": "33-80",
        "corr": -0.383,
        "pct": 14.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|400+",
        "brand": "PARACHUTE",
        "pack": "400+",
        "corr": 0.114,
        "pct": 1.3,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|85-150",
        "brand": "PARACHUTE",
        "pack": "85-150",
        "corr": 0.229,
        "pct": 5.3,
        "type": "volume",
        "direction": "Complementary"
      }
    ],
    "DABUR SARSON AMLA||20-30": [
      {
        "key": "DABUR AMLA|170-240",
        "brand": "DABUR AMLA",
        "pack": "170-240",
        "corr": -0.735,
        "pct": 54.1,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|20-30",
        "brand": "DABUR AMLA",
        "pack": "20-30",
        "corr": -0.58,
        "pct": 33.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|250-400",
        "brand": "DABUR AMLA",
        "pack": "250-400",
        "corr": -0.545,
        "pct": 29.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|33-80",
        "brand": "DABUR AMLA",
        "pack": "33-80",
        "corr": -0.707,
        "pct": 49.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|400+",
        "brand": "DABUR AMLA",
        "pack": "400+",
        "corr": -0.875,
        "pct": 76.5,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|85-150",
        "brand": "DABUR AMLA",
        "pack": "85-150",
        "corr": -0.764,
        "pct": 58.4,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|170-240",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "170-240",
        "corr": -0.846,
        "pct": 71.6,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|20-30",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "20-30",
        "corr": -0.572,
        "pct": 32.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|250-400",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "250-400",
        "corr": -0.829,
        "pct": 68.8,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|33-80",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "33-80",
        "corr": -0.697,
        "pct": 48.6,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|400+",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "400+",
        "corr": -0.787,
        "pct": 61.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|85-150",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "85-150",
        "corr": 0.027,
        "pct": 0.1,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|170-240",
        "brand": "PARACHUTE",
        "pack": "170-240",
        "corr": -0.783,
        "pct": 61.2,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|20-30",
        "brand": "PARACHUTE",
        "pack": "20-30",
        "corr": -0.954,
        "pct": 90.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|250-400",
        "brand": "PARACHUTE",
        "pack": "250-400",
        "corr": -0.958,
        "pct": 91.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|33-80",
        "brand": "PARACHUTE",
        "pack": "33-80",
        "corr": -0.94,
        "pct": 88.4,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|400+",
        "brand": "PARACHUTE",
        "pack": "400+",
        "corr": -0.959,
        "pct": 92.0,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|85-150",
        "brand": "PARACHUTE",
        "pack": "85-150",
        "corr": -0.911,
        "pct": 82.9,
        "type": "volume",
        "direction": "Substitutable"
      }
    ],
    "DABUR SARSON AMLA||250-400": [
      {
        "key": "DABUR AMLA|170-240",
        "brand": "DABUR AMLA",
        "pack": "170-240",
        "corr": 0.338,
        "pct": 11.4,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|20-30",
        "brand": "DABUR AMLA",
        "pack": "20-30",
        "corr": 0.591,
        "pct": 34.9,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|250-400",
        "brand": "DABUR AMLA",
        "pack": "250-400",
        "corr": 0.048,
        "pct": 0.2,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|33-80",
        "brand": "DABUR AMLA",
        "pack": "33-80",
        "corr": 0.531,
        "pct": 28.2,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|400+",
        "brand": "DABUR AMLA",
        "pack": "400+",
        "corr": -0.565,
        "pct": 31.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|85-150",
        "brand": "DABUR AMLA",
        "pack": "85-150",
        "corr": 0.466,
        "pct": 21.7,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|170-240",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "170-240",
        "corr": -0.623,
        "pct": 38.8,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|20-30",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "20-30",
        "corr": 0.421,
        "pct": 17.7,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|250-400",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "250-400",
        "corr": 0.47,
        "pct": 22.1,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|33-80",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "33-80",
        "corr": 0.194,
        "pct": 3.8,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|400+",
        "brand": "NIHAR NATURALS SHANTI AMLA",
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        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|85-150",
        "brand": "NIHAR NATURALS SHANTI AMLA",
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        "pct": 22.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|170-240",
        "brand": "PARACHUTE",
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        "pct": 1.1,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|20-30",
        "brand": "PARACHUTE",
        "pack": "20-30",
        "corr": -0.487,
        "pct": 23.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|250-400",
        "brand": "PARACHUTE",
        "pack": "250-400",
        "corr": -0.567,
        "pct": 32.2,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|33-80",
        "brand": "PARACHUTE",
        "pack": "33-80",
        "corr": -0.719,
        "pct": 51.7,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|400+",
        "brand": "PARACHUTE",
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        "corr": -0.177,
        "pct": 3.2,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|85-150",
        "brand": "PARACHUTE",
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        "corr": -0.383,
        "pct": 14.7,
        "type": "volume",
        "direction": "Substitutable"
      }
    ],
    "DABUR SARSON AMLA||33-80": [
      {
        "key": "DABUR AMLA|170-240",
        "brand": "DABUR AMLA",
        "pack": "170-240",
        "corr": 0.564,
        "pct": 31.8,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|20-30",
        "brand": "DABUR AMLA",
        "pack": "20-30",
        "corr": 0.561,
        "pct": 31.5,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|250-400",
        "brand": "DABUR AMLA",
        "pack": "250-400",
        "corr": 0.191,
        "pct": 3.7,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|33-80",
        "brand": "DABUR AMLA",
        "pack": "33-80",
        "corr": 0.696,
        "pct": 48.4,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|400+",
        "brand": "DABUR AMLA",
        "pack": "400+",
        "corr": 0.001,
        "pct": 0.0,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|85-150",
        "brand": "DABUR AMLA",
        "pack": "85-150",
        "corr": 0.657,
        "pct": 43.2,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|170-240",
        "brand": "NIHAR NATURALS SHANTI AMLA",
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        "corr": -0.215,
        "pct": 4.6,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|20-30",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "20-30",
        "corr": 0.33,
        "pct": 10.9,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|250-400",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "250-400",
        "corr": 0.526,
        "pct": 27.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|33-80",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "33-80",
        "corr": 0.753,
        "pct": 56.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|400+",
        "brand": "NIHAR NATURALS SHANTI AMLA",
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        "corr": 0.618,
        "pct": 38.2,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|85-150",
        "brand": "NIHAR NATURALS SHANTI AMLA",
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        "corr": 0.384,
        "pct": 14.7,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|170-240",
        "brand": "PARACHUTE",
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        "corr": 0.459,
        "pct": 21.1,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|20-30",
        "brand": "PARACHUTE",
        "pack": "20-30",
        "corr": 0.443,
        "pct": 19.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|250-400",
        "brand": "PARACHUTE",
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        "corr": 0.279,
        "pct": 7.8,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|33-80",
        "brand": "PARACHUTE",
        "pack": "33-80",
        "corr": -0.031,
        "pct": 0.1,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "PARACHUTE|400+",
        "brand": "PARACHUTE",
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        "corr": 0.454,
        "pct": 20.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "PARACHUTE|85-150",
        "brand": "PARACHUTE",
        "pack": "85-150",
        "corr": 0.364,
        "pct": 13.2,
        "type": "volume",
        "direction": "Complementary"
      }
    ],
    "DABUR SARSON AMLA||400+": [
      {
        "key": "DABUR AMLA|170-240",
        "brand": "DABUR AMLA",
        "pack": "170-240",
        "corr": 0.496,
        "pct": 24.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|20-30",
        "brand": "DABUR AMLA",
        "pack": "20-30",
        "corr": 0.506,
        "pct": 25.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|250-400",
        "brand": "DABUR AMLA",
        "pack": "250-400",
        "corr": 0.407,
        "pct": 16.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|33-80",
        "brand": "DABUR AMLA",
        "pack": "33-80",
        "corr": 0.558,
        "pct": 31.2,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "DABUR AMLA|400+",
        "brand": "DABUR AMLA",
        "pack": "400+",
        "corr": -0.359,
        "pct": 12.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "DABUR AMLA|85-150",
        "brand": "DABUR AMLA",
        "pack": "85-150",
        "corr": 0.506,
        "pct": 25.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|170-240",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "170-240",
        "corr": -0.263,
        "pct": 6.9,
        "type": "volume",
        "direction": "Substitutable"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|20-30",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "20-30",
        "corr": 0.35,
        "pct": 12.3,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|250-400",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "250-400",
        "corr": 0.431,
        "pct": 18.6,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|33-80",
        "brand": "NIHAR NATURALS SHANTI AMLA",
        "pack": "33-80",
        "corr": 0.616,
        "pct": 38.0,
        "type": "volume",
        "direction": "Complementary"
      },
      {
        "key": "NIHAR NATURALS SHANTI AMLA|400+",
        "brand": "NIHAR NATURALS SHANTI AMLA",
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