Demand Intelligence Platform
Dabur · MMM Decomp & Forecasting

Volume Decomposition by Drivers

Historical baseline and driver contribution breakdown from the input decomp file

Upload Decomposition FileRequired to start
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Drop your decomposition file here
.xlsx (Base Sheet) · .csv supported

Expected sheet: Base Sheet
Key columns: Channel, Design Brand, Account, DATE, Volume, Driver Level 3
Drivers read: Baseline, Actual Volume, and all incremental drivers

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No data loaded

Upload a decomposition Excel file above to see the driver visualisation

Baseline Forecast Engine

Upload the forecasting script and data file · run via in-browser Python interpreter (Pyodide)

Forecast Script.py
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Upload forecast script
dabur_baseline_forecast_v2.py
Decomp Input Data.xlsx
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Upload decomp Excel file
Base Sheet · same file as Page 1
Run Configuration
Forecast horizon (months)
Season length
CV horizon
Top N ensemble
Pipeline: AutoETS · AutoARIMA · AutoTheta · HoltWinters (Additive + Multiplicative) · MSTL+Theta · SeasonalNaive
Ensemble: top-N models by cross-validation MAE · fallback: WindowAverage(6)
no script loaded
» Pyodide interpreter initialising…

Baseline Forecast Output

Results from the last pipeline run · 12-month baseline projection per series

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No forecast run yet

Go to the Forecast Engine tab, upload your files and run the pipeline. Results will appear here automatically.

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Full Demand Forecast

This module will combine baseline forecast with plan data (CP spend, visibility, price) to produce total demand forecast across all channels and accounts.

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Plan Data Upload
CP · Visibility · Price Plans

Incremental Modelling
Promo uplift · ROI attribution

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Full Demand Output
Total Volume · Value · Share

Status: Pending plan data integration · ETA: Next sprint