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Browse files- app.py +87 -26
- eda.py +182 -134
- wordcloud_negative.png +0 -0
- wordcloud_positive.png +0 -0
app.py
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import streamlit as st
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import eda
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import predict
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# Set up the Streamlit page configuration
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st.set_page_config(
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if page == "π Home":
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# Sidebar content for Home page
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st.sidebar.markdown("---")
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st.sidebar.subheader("π About the
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st.sidebar.write("π― Model Recall:")
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st.sidebar.progress(
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st.sidebar.write(f"{
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st.sidebar.write("**π€ What is Recall?**")
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st.sidebar.write("Recall measures how well our model identifies customers who are likely to churn.")
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st.sidebar.write("**π‘ What does this mean?**")
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st.sidebar.write("
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st.sidebar.write("This helps us catch most cases, *reducing the chance of missing someone who needs attention*")
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st.sidebar.markdown("---")
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st.sidebar.subheader("π Fun Fact")
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st.sidebar.info("It costs 5-25 times more to acquire a new customer than it does to retain an existing one.")
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# Main content for Home page
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st.title("π Welcome to Customer Churn Prediction Tool")
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st.write(""
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This application provides functionalities for Exploratory Data Analysis and
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Prediction regarding customer churn risk. Use the navigation pane on the left to
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select the module you wish to utilize.
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""")
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# Display image
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col1, col2, col3 = st.columns([1,2,1])
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with col2:
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st.image("predictix.jpg", caption="Customer Churn Prediction", use_column_width=True)
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st.markdown("---")
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# Dataset information
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st.write("#### π Dataset")
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st.info("""
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The dataset contains customer
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""")
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st.write("#### β οΈ Problem Statement")
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st.warning("""
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Customer churn is a significant challenge for businesses, leading to revenue loss and increased
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acquisition costs. Early identification of customers likely to churn is crucial for implementing
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effective retention strategies. As a data scientist, your task is to develop a machine learning
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model that can predict customer churn based on historical data
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The goal is to develop a model with high recall to identify potential churners,
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business to take proactive measures to retain these customers.
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# Project Objective
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st.write("#### π― Objective")
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st.success("""
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This project aims to create a classification model to predict customer churn
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""")
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elif page == "π EDA":
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import streamlit as st
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import eda
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import predict
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import pandas as pd
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# Set up the Streamlit page configuration
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st.set_page_config(
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if page == "π Home":
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# Sidebar content for Home page
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st.sidebar.markdown("---")
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st.sidebar.subheader("π About the Models")
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# Sentiment Analysis Model
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st.sidebar.write("**Sentiment Analysis Model (BERT-based)**")
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sentiment_accuracy = 0.89
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st.sidebar.write("π― Model Accuracy:")
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col1, col2 = st.sidebar.columns(2)
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col1.metric("Accuracy", f"{sentiment_accuracy:.2%}")
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col2.metric("Error Rate", f"{1-sentiment_accuracy:.2%}")
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st.sidebar.write("Analyzes customer feedback to predict sentiment.")
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st.sidebar.write("**π‘ What does this mean?**")
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st.sidebar.write("The model correctly classifies the sentiment of customer feedback 89% of the time. This high accuracy ensures that we can reliably interpret customer opinions and make informed decisions based on their feedback.")
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st.sidebar.markdown("---")
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# Churn Prediction Model
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st.sidebar.write("**Churn Prediction Model (SVC)**")
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churn_recall = 0.89
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st.sidebar.write("π― Model Recall:")
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st.sidebar.progress(churn_recall)
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st.sidebar.write(f"{churn_recall:.2%}")
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st.sidebar.write("**π‘ What does this mean?**")
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st.sidebar.write("The model correctly identifies 89% of actual churning customers. This high recall minimizes false negatives, ensuring we catch most at-risk customers and can take proactive retention measures.")
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st.sidebar.markdown("---")
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st.sidebar.subheader("π Fun Fact")
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st.sidebar.info("It costs 5-25 times more to acquire a new customer than it does to retain an existing one.")
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st.sidebar.markdown("---")
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st.sidebar.subheader("π οΈ Tools Utilized")
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st.sidebar.write("""
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- `Streamlit` for web app development
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- `Pandas` for data manipulation
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- `Plotly Express` for interactive visualizations
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- `PyTorch` and `Transformers` for sentiment analysis (BERT)
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- `Scikit-learn` for machine learning models (SVC)
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- `Pickle` for model serialization
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""")
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# Main content for Home page
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st.title("π Welcome to Customer Churn Prediction Tool")
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st.write("Empowering businesses with data-driven insights to retain customers and boost growth.")
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# Display image
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col1, col2, col3 = st.columns([1,2,1])
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with col2:
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st.image("predictix.jpg", caption="Predictix: Customer Churn Prediction", use_column_width=True)
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st.write("""
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`Predictix` is an **innovative app** designed to help businesses **understand and predict customer churn risk**.
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Our application combines **powerful Exploratory Data Analysis (EDA)** with **advanced prediction capabilities**,
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utilizing a **sophisticated two-step approach**. First, we employ a **BERT-based model** for **sentiment analysis**,
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which accurately predicts sentiment from customer feedback. This sentiment data is then combined with other
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customer information and fed into a **Support Vector Classifier (SVC)** to predict the **likelihood of churn**.
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This **comprehensive approach** allows businesses to gain **deep insights** into customer behavior and take
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**proactive measures** to improve retention. Whether you're looking to **explore your data** or **make predictions**,
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Predictix has you covered. Simply use the **navigation pane** on the left to access the different modules and
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start leveraging the power of **data-driven decision making** for your business.
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""")
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st.markdown("---")
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# Dataset information
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st.write("#### π Dataset")
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st.info("""
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The dataset contains customer feedback used to predict sentiment, and then combines this sentiment analysis with customer information to predict customer churn.
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This two-step approach allows for a more nuanced understanding of customer behavior and improved churn prediction.
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Dataset source: [Florist Customer Churn](https://huggingface.co/datasets/iammkb2002/florist_customer_churn)
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""")
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# Checkbox to show/hide dataset column description
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if st.checkbox("Show dataset column description", value=True):
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st.table(pd.DataFrame({
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"Column Name": ["customer_id", "churn", "tenure", "monthly_charges", "total_charges", "contract", "payment_method", "feedback", "sentiment", "topic"],
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"Description": [
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"Unique identifier for each customer",
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"Indicates whether the customer has left (True/False)",
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"Number of months the customer has been with the company",
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"Amount charged to the customer monthly (in local currency)",
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"Total amount charged to the customer over their tenure",
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"Type of contract the customer has (e.g., one year, month-to-month, two year)",
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"Payment method used by the customer (e.g., credit card, electronic check)",
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"Customer feedback comments regarding the service or product",
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"Sentiment of the feedback (positive/negative) - predicted by our BERT model",
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"Topic category of the feedback (e.g., bouquet preferences, delivery issues, general feedback)"
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]
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}))
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# Problem Statement
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st.write("#### β οΈ Problem Statement")
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st.warning("""
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In today's competitive market, understanding customer sentiment and predicting churn are crucial for business success.
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However, manually analyzing large volumes of customer feedback and identifying potential churners is time-consuming
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and prone to human error. Predictix addresses these challenges by automating both the sentiment analysis process
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and churn prediction, allowing businesses to respond promptly to customer needs and preferences.
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Customer churn is a significant challenge for businesses, leading to revenue loss and increased
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acquisition costs. Early identification of customers likely to churn is crucial for implementing
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effective retention strategies. As a data scientist, your task is to develop a machine learning
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model that can predict customer churn based on historical data, customer behavior patterns, and sentiment analysis.
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The goal is to develop a two-step model approach with high accuracy and recall to identify potential churners,
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allowing the business to take proactive measures to retain these customers.
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""")
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# Project Objective
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st.write("#### π― Objective")
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st.success("""
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This project aims to create a two-step classification model to predict customer churn:
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1. Use a BERT-based model to analyze customer feedback and predict sentiment.
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2. Use an SVC model to predict customer churn based on the predicted sentiment and other customer information.
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Model performance will be primarily assessed using Accuracy for the sentiment analysis model and
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Recall for the churn prediction model to measure effectiveness in identifying potential churners,
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minimizing the risk of missing customers who are likely to leave.
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""")
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elif page == "π EDA":
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# Load the dataset from a CSV file
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df = pd.read_csv('florist_customer_churn_raw_fix_cleaned.csv')
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# -- 4. CHURN RATE --
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# Group the data by 'churn' and 'contract' and count the occurrences
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# Map the churn column to categorical values: False -> 'Not Churned', True -> 'Churned'
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df['churn_category'] = df['churn'].map({False: 'Not Churned', True: 'Churned'})
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# Group the data by 'churn_category' and 'contract' and count the occurrences
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churn_contract_counts = df.groupby(['churn_category', 'contract']).size().reset_index(name='Count of Churn')
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# Create the bar chart using Plotly
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fig = px.bar(churn_contract_counts,
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x='Count of Churn',
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y='contract',
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color='churn_category', # Use the new categorical churn column
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barmode='group',
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orientation='h',
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color_discrete_sequence=['#8a2be2', '#c8a2c8'], # Purple color shades
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title="Churn Rate by Contract Type")
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# Display the plot in Streamlit
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st.subheader("π or π by Contract Type")
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st.plotly_chart(fig)
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# -- INSIGHT CHURN RATE BY CONTRACT TYPE --
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ins_churn_rate = st.container()
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ins_churn_rate.markdown('<h1 style="font-size: 30px;">π Insight: </h1>', unsafe_allow_html=True)
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ins_churn_rate.write("""
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- `Short-term (monthly)` contracts have a very high churn rate, indicating that customers tend to leave the service more easily if they are not tied to a long-term contract
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- `Long-term contracts` (one and two years) are more effective in retaining customers than short-term contracts.
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""")
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st.write('---')
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st.write(
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'<p style="font-size: 15px; text-align: center;">All Rights Reserved | Made by β€οΈ</p>',
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unsafe_allow_html=True
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# Load the dataset from a CSV file
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df = pd.read_csv('florist_customer_churn_raw_fix_cleaned.csv')
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# Sidebar content
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st.sidebar.title("EDA Options")
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# Add a selectbox for choosing analysis type
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analysis_option = st.sidebar.selectbox(
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"Select Analysis Type",
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["Dataset Overview", "Churn Distribution", "Sentiment Analysis", "Contract Analysis", "Word Cloud"]
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)
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# Add a slider for sample size in Dataset Overview
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if analysis_option == "Dataset Overview":
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| 26 |
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sample_size = st.sidebar.slider("Sample size", min_value=5, max_value=50, value=10, step=5)
|
| 27 |
+
|
| 28 |
+
# Add radio buttons for sentiment type
|
| 29 |
+
if analysis_option == "Sentiment Analysis":
|
| 30 |
+
sentiment_option = st.sidebar.radio("Choose sentiment to display:", ("Positive", "Negative"))
|
| 31 |
+
|
| 32 |
+
# Add radio buttons for word cloud type
|
| 33 |
+
if analysis_option == "Word Cloud":
|
| 34 |
+
wordcloud_option = st.sidebar.radio("Choose word cloud to display:", ("Positive Sentiment", "Negative Sentiment"))
|
| 35 |
+
|
| 36 |
+
# Add checkbox for showing statistics in Feature Explorer
|
| 37 |
+
show_stats = st.sidebar.checkbox("Show feature statistics", value=True)
|
| 38 |
+
|
| 39 |
+
# Add more content to sidebar
|
| 40 |
+
st.sidebar.markdown("---")
|
| 41 |
+
st.sidebar.subheader("π Key Features")
|
| 42 |
+
st.sidebar.write("""
|
| 43 |
+
- Interactive visualizations
|
| 44 |
+
- Sentiment analysis insights
|
| 45 |
+
- Churn distribution analysis
|
| 46 |
+
- Contract type impact on churn
|
| 47 |
+
- Word cloud for sentiment analysis
|
| 48 |
+
""")
|
| 49 |
+
|
| 50 |
+
st.sidebar.markdown("---")
|
| 51 |
+
st.sidebar.subheader("π οΈ Tools Utilized")
|
| 52 |
+
st.sidebar.write("""
|
| 53 |
+
- `Streamlit` for web app development
|
| 54 |
+
- `Pandas` for data manipulation
|
| 55 |
+
- `Plotly Express` for interactive visualizations
|
| 56 |
+
- `NumPy` for numerical operations
|
| 57 |
+
""")
|
| 58 |
+
|
| 59 |
+
st.sidebar.markdown("---")
|
| 60 |
+
st.sidebar.info("Explore different aspects of the customer churn data using the options above.")
|
| 61 |
+
|
| 62 |
+
# Main page content
|
| 63 |
+
st.write("Welcome to the EDA page. Choose an analysis to explore:")
|
| 64 |
+
|
| 65 |
+
if analysis_option == "Dataset Overview":
|
| 66 |
+
st.subheader('π Dataset Overview: ')
|
| 67 |
+
|
| 68 |
+
# Move multi-select for choosing columns to display to main page
|
| 69 |
+
columns_to_display = st.multiselect(
|
| 70 |
+
"Select columns to display",
|
| 71 |
+
options=list(df.columns),
|
| 72 |
+
default=list(df.columns)
|
| 73 |
+
)
|
| 74 |
+
|
| 75 |
+
st.dataframe(df[columns_to_display].head(sample_size))
|
| 76 |
+
|
| 77 |
+
st.markdown('<h3 style="font-size: 24px;">π§ Quick to Know about Dataset: </h3>', unsafe_allow_html=True)
|
| 78 |
+
st.write("The dataset contains various customer behavior indicators that may be associated with **customer churn**. From this data, our team will provide a classification based on the sentiment from the `feedback` to predict whether a customer will churn or not.")
|
| 79 |
+
|
| 80 |
+
elif analysis_option == "Churn Distribution":
|
| 81 |
+
st.subheader("π Total Churn")
|
| 82 |
+
churn_count = df['churn'].value_counts()
|
| 83 |
+
fig = px.pie(values=churn_count.values,
|
| 84 |
+
names=churn_count.index,
|
| 85 |
+
title="Total Churn Pie Chart Distribution",
|
| 86 |
+
color_discrete_sequence=px.colors.sequential.Purples_r)
|
| 87 |
+
st.plotly_chart(fig)
|
| 88 |
+
|
| 89 |
+
st.markdown('<h3 style="font-size: 24px;">π Insight: </h3>', unsafe_allow_html=True)
|
| 90 |
+
st.write("""
|
| 91 |
+
- A nearly equal split of `true` and `false` churn indicates that about half of customers remain `loyal` and `the other half churn`.
|
| 92 |
+
- Churn ratio approaching `50-50` indicates that there is a significant risk of losing customers.
|
| 93 |
+
- This indicates that we should focus on customer retention strategies and service improvements to `reduce true churn and maintain customer loyalty`."""
|
| 94 |
+
)
|
| 95 |
+
|
| 96 |
+
elif analysis_option == "Sentiment Analysis":
|
| 97 |
+
st.subheader("π£οΈπ¬ Sentiment Analysis")
|
| 98 |
+
|
| 99 |
+
if sentiment_option == "Positive":
|
| 100 |
+
positive_df = df[df['sentiment'] == 'positive']
|
| 101 |
+
positive_topic_counts = positive_df['topic'].value_counts().reset_index()
|
| 102 |
+
positive_topic_counts.columns = ['Topic', 'Count of Sentiment']
|
| 103 |
+
fig = px.bar(positive_topic_counts,
|
| 104 |
+
x='Count of Sentiment',
|
| 105 |
+
y='Topic',
|
| 106 |
+
orientation='h',
|
| 107 |
+
color_discrete_sequence=['#8a2be2'],
|
| 108 |
+
title="Positive Sentiment by Topic")
|
| 109 |
+
st.plotly_chart(fig)
|
| 110 |
+
else:
|
| 111 |
+
negative_df = df[df['sentiment'] == 'negative']
|
| 112 |
+
negative_topic_counts = negative_df['topic'].value_counts().reset_index()
|
| 113 |
+
negative_topic_counts.columns = ['Topic', 'Count of Sentiment']
|
| 114 |
+
fig = px.bar(negative_topic_counts,
|
| 115 |
+
x='Count of Sentiment',
|
| 116 |
+
y='Topic',
|
| 117 |
+
orientation='h',
|
| 118 |
+
color_discrete_sequence=['#8a2be2'],
|
| 119 |
+
title="Negative Sentiment by Topic")
|
| 120 |
+
st.plotly_chart(fig)
|
| 121 |
+
|
| 122 |
+
st.markdown('<h3 style="font-size: 24px;">π Insight: </h3>', unsafe_allow_html=True)
|
| 123 |
+
if sentiment_option == "Positive":
|
| 124 |
+
st.write("""
|
| 125 |
+
- `Product Quality` receives the most attention in positive sentiment, with more than 100 people expressing satisfaction with the product.
|
| 126 |
+
- `General Feedback` is also quite high, indicating that many customers provide good general feedback regarding the service or product.
|
| 127 |
+
- `Bouquet Preferences` also has a substantial amount of positive sentiment, indicating that customers are quite satisfied with the available flower arrangement options.
|
| 128 |
+
- `Customer Service` receives positive sentiment, although not as high as some other topics, but it shows that customer service is still fairly appreciated.
|
| 129 |
+
- `Price Appreciation` shows that some customers feel the offered prices are quite reasonable.
|
| 130 |
+
- `Delivery Quality` and `Delivery Issues` are relatively low in positive sentiment, meaning the delivery aspect is not a major strength.
|
| 131 |
+
""")
|
| 132 |
+
else:
|
| 133 |
+
st.write("""
|
| 134 |
+
- `Product Quality` is also a major topic in negative sentiment, with more than 140 negative comments. This indicates that while there is a lot of praise, there are also significant complaints about product quality.
|
| 135 |
+
- `Price Complaints` is a major negative topic, meaning many customers feel that the prices offered are too high or not meeting their expectations.
|
| 136 |
+
- `Delivery Issues` is also a major problem in negative sentiment, showing that delivery is a primary source of complaints.
|
| 137 |
+
- `Bouquet Preferences` also has a fair amount of negative sentiment, indicating that while many are satisfied, there are also those who feel the flower arrangements do not meet their expectations.
|
| 138 |
+
- `Customer Service` has received some negative sentiment, though it is not as prominent as other topics.
|
| 139 |
+
- `Delivery Quality` has very minimal negative sentiment, indicating that the quality of delivery is less frequently complained about compared to delivery issues overall.
|
| 140 |
+
""")
|
| 141 |
+
|
| 142 |
+
elif analysis_option == "Contract Analysis":
|
| 143 |
+
st.subheader("π or π by Contract Type")
|
| 144 |
+
df['churn_category'] = df['churn'].map({False: 'Not Churned', True: 'Churned'})
|
| 145 |
+
churn_contract_counts = df.groupby(['churn_category', 'contract']).size().reset_index(name='Count of Churn')
|
| 146 |
+
fig = px.bar(churn_contract_counts,
|
| 147 |
+
x='Count of Churn',
|
| 148 |
+
y='contract',
|
| 149 |
+
color='churn_category',
|
| 150 |
+
barmode='group',
|
| 151 |
+
orientation='h',
|
| 152 |
+
color_discrete_sequence=['#8a2be2', '#c8a2c8'],
|
| 153 |
+
title="Churn Rate by Contract Type")
|
| 154 |
+
st.plotly_chart(fig)
|
| 155 |
+
|
| 156 |
+
st.markdown('<h3 style="font-size: 24px;">π Insight: </h3>', unsafe_allow_html=True)
|
| 157 |
+
st.write("""
|
| 158 |
+
- `Short-term (monthly)` contracts have a very high churn rate, indicating that customers tend to leave the service more easily if they are not tied to a long-term contract
|
| 159 |
+
- `Long-term contracts` (one and two years) are more effective in retaining customers than short-term contracts.
|
| 160 |
+
""")
|
| 161 |
+
|
| 162 |
+
elif analysis_option == "Word Cloud":
|
| 163 |
+
st.subheader("βοΈ Word Cloud")
|
| 164 |
+
if wordcloud_option == "Positive Sentiment":
|
| 165 |
+
st.image("wordcloud_positive.png", caption="Word Cloud for Positive Sentiment", use_column_width=True, width=150)
|
| 166 |
+
st.markdown('<h3 style="font-size: 24px;">π Insight: </h3>', unsafe_allow_html=True)
|
| 167 |
+
st.write("""
|
| 168 |
+
1. **Frequent Mention of `Bouquet` and `Flowers`**: The words `bouquet` and `flowers` are prominently featured, indicating that customers often appreciate the quality and variety of the floral arrangements provided.
|
| 169 |
+
2. **Emphasis on `Service`**: The word `service` appears frequently, suggesting that customers are generally satisfied with the level of service they receive.
|
| 170 |
+
3. **Positive Adjectives**: Words like `always,` `happy,` `satisfied,` `quality,` and `great` are commonly used, reflecting a high level of customer satisfaction and positive experiences.
|
| 171 |
+
4. **Subscription Model**: The word `subscription` is also notable, indicating that customers value the subscription service offered, which likely contributes to their positive feedback.
|
| 172 |
+
5. **Consistency and Reliability**: Terms such as `always,` `every month,` and `arrive` suggest that customers appreciate the consistency and reliability of the service.
|
| 173 |
+
|
| 174 |
+
Overall, the word cloud highlights the aspects of the service that customers find most appealing, such as the quality of the bouquets, the reliability of the service, and the positive experiences associated with the subscription model. These insights can help the company understand what they are doing well and continue to focus on these strengths.
|
| 175 |
+
""")
|
| 176 |
+
else:
|
| 177 |
+
st.image("wordcloud_negative.png", caption="Word Cloud for Negative Sentiment", use_column_width=True, width=150)
|
| 178 |
+
st.markdown('<h3 style="font-size: 24px;">π Insight: </h3>', unsafe_allow_html=True)
|
| 179 |
+
st.write("""
|
| 180 |
+
1. **Concerns About `Quality` and `Flowers`**: The words `quality` and `flowers` are prominently featured, indicating that many customers have concerns about the quality of the flowers they receive.
|
| 181 |
+
2. **Issues with `Delivery`**: The word `delivery` appears frequently, suggesting that delivery-related issues are a common source of dissatisfaction among customers.
|
| 182 |
+
3. **`Expensive` and `Costly`**: Terms like `expensive` and `costly` are notable, indicating that some customers feel the service or products are overpriced.
|
| 183 |
+
4. **`Bouquet Size` and `Variety`**: Words such as `bouquet size` and `variety` suggest that customers are not satisfied with the size of the bouquets or the variety of flowers offered.
|
| 184 |
+
5. **`Disappointed` and `Expected Better`**: The presence of words like `disappointed` and `expected better` reflects unmet expectations and general dissatisfaction with the service or product.
|
| 185 |
+
6. **Mixed Sentiment on `Satisfied`**: Interestingly, the word `satisfied` appears in the negative feedback, possibly indicating that some customers are expressing conditional satisfaction or comparing their current experience to previous, more positive experiences.
|
| 186 |
+
|
| 187 |
+
Overall, the word cloud highlights several areas for improvement, including flower quality, delivery service, pricing, bouquet size, and variety. Addressing these issues can help the company enhance customer satisfaction and reduce negative feedback.
|
| 188 |
+
""")
|
| 189 |
+
|
| 190 |
+
# Feature Explorer
|
| 191 |
+
if show_stats:
|
| 192 |
+
st.subheader("π Feature Explorer")
|
| 193 |
+
selected_feature = st.selectbox("Select a feature to explore", df.columns)
|
| 194 |
+
if selected_feature:
|
| 195 |
+
st.write(f"Statistics for {selected_feature}:")
|
| 196 |
+
st.write(df[selected_feature].describe())
|
| 197 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 198 |
st.write('---')
|
|
|
|
| 199 |
st.write(
|
| 200 |
'<p style="font-size: 15px; text-align: center;">All Rights Reserved | Made by β€οΈ</p>',
|
| 201 |
unsafe_allow_html=True
|
wordcloud_negative.png
ADDED
|
wordcloud_positive.png
ADDED
|