customer_insights.py

customer_insights = {
    "customer_base": {
        "total_customers_percentage": {
            "India": 88.73,
            "United States": "X%",  # You can fill in the exact percentage
            "United Kingdom": "X%"  # You can fill in the exact percentage
        },
        "dominant_industries": ["Education", "Digital Marketing", "Web Development"]
    },
    "key_clients": [
        "Swiggy", "Zomato", "Oyo", "UrbanClap", "Razorpay", "Cred", "PharmEasy",
        "Myntra", "BookMyShow", "Nykaa", "Lenskart", "BigBasket"
    ],
    "customer_reviews": {
        "trustpilot": 4.6,
        "google_reviews": 4.4,
        "g2": 4.5,
        "capterra": 4.4
    },
    "common_feedback": {
        "praises": [
            "Easy to use",
            "Great support",
            "Comprehensive payment solutions",
            "Efficient payment gateway",
            "Developer-friendly APIs",
            "Reliable and secure"
        ],
        "complaints": [
            "High transaction fees",
            "Slow customer service response time",
            "Issues with integration for some users",
            "Limited international payment options for certain countries",
            "Complex pricing structure"
        ]
    },
    "nps": 72,
    "global_expansion_feedback": {
        "positive": [
            "Seamless integration for international transactions",
            "Support for multi-currency payments",
            "Reliable payment system for global customers"
        ],
        "areas_for_improvement": [
            "More localized payment methods in certain countries",
            "Improved customer service in new markets"
        ]
    },
    "regional_insights": {
        "India": {
            "dominant_industries": ["E-commerce", "Food delivery", "Fintech", "Education", "Retail"],
            "customer_satisfaction": 4.6,
            "key_challenges": ["GST compliance", "Rural payment penetration"]
        },
        "Southeast Asia": {
            "dominant_industries": ["E-commerce", "Fintech", "Travel & Hospitality"],
            "customer_satisfaction": 4.3,
            "key_challenges": ["Local payment method integration", "Regulatory hurdles"]
        },
        "Middle East": {
            "dominant_industries": ["E-commerce", "Travel", "Telecom"],
            "customer_satisfaction": 4.5,
            "key_challenges": ["Currency conversion issues", "Customer support availability"]
        },
        "North America": {
            "dominant_industries": ["SaaS", "E-commerce", "Gaming", "Healthtech"],
            "customer_satisfaction": 4.7,
            "key_challenges": ["Cross-border payment delays", "Integration complexity for SMBs"]
        },
        "Europe": {
            "dominant_industries": ["Retail", "E-commerce", "Gaming", "Healthtech"],
            "customer_satisfaction": 4.4,
            "key_challenges": ["PSD2 compliance", "Bank account linking issues"]
        }
    },
    "growth_indicators": {
        "year_on_year_growth": "30% increase in customer base",
        "transaction_volume_growth": "Processed over $60 billion in annual transactions",
        "geographical_expansion": "Successfully entered markets in Southeast Asia, Middle East, and North America"
    },
    "customer_support_insights": {
        "support_channels": [
            "Live chat", "Email support", "Phone support", "Knowledge base", "Community forum"
        ],
        "response_time": {
            "average_first_response": "1 hour",
            "average_resolution_time": "6 hours"
        },
        "customer_support_rating": 4.2
    },
    "additional_insights": {
        "razorpay_billme": {
            "description": "RazorpayBillme allows businesses to collect customer feedback directly from the eBill.",
            "use_case": "Helps businesses gather direct feedback from customers regarding their purchase experience."
        },
        "razorpay_magic_checkout": {
            "description": "Razorpay Magic Checkout has improved customer experience, increased order conversion rates, and reduced RTO (Return To Origin) rates.",
            "impact": "Enhanced user experience for merchants and users alike, reducing cart abandonment and improving sales."
        },
        "rto_insights": {
            "widget": "Razorpay Magic Checkout's RTO Insights widget provides information on RTO orders by zipcode and IP address.",
            "benefit": "Helps businesses track and manage RTO orders, reducing the likelihood of such incidents."
        },
        "customer_retention": {
            "strategy": "Retaining customers is more cost-effective than acquiring new ones. Data analytics in marketing helps businesses gain insights into customer retention strategies."
        },
        "customer_stories": {
            "proactive_approach": "Some customers say that Razorpay is proactive and makes the overall experience smooth for both the user and the merchant partner."
        }
    }
}