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Browse files- Customer_Segmentation.csv +0 -0
- app.py +67 -0
- customer_segmentation_model.pkl +3 -0
- requirements.txt +5 -0
Customer_Segmentation.csv
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app.py
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import streamlit as st
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import pandas as pd
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import joblib
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import matplotlib.pyplot as plt
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import plotly.express as px
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st.title("Customer Segmentation Using RFM")
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kmeans = joblib.load("customer_segmentation_model.pkl")
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rfm = pd.read_csv("Customer_Segmentation.csv")
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def predict_rfm(num1,num2,num3):
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data = pd.DataFrame(data=[[num1,num2,num3]],columns=["Recency_Score","Frequency_Score","Monetary_Score"])
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pred = kmeans.predict(data)
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label = ['Loyal Customer','Champion','At Risk','New Customer']
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return label[pred[0]]
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col1,col2,col3 = st.columns(3)
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num1 = col1.number_input("Recency_Score (1-5):", min_value=1, max_value=5, step=1, value=1)
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num2 = col2.number_input("Frequency_Score (1-5):", min_value=1, max_value=5, step=1, value=1)
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num3 = col3.number_input("Monetary_Score (1-5):", min_value=1, max_value=5, step=1, value=1)
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value = ""
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if st.button(label="Predict"):
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value = predict_rfm(num1,num2,num3)
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st.markdown(f"<span style='font-size:20px; font-weight:bold; font-style:italic'>{value}</span>",unsafe_allow_html=True)
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custom_colors = {
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'Loyal Customers': '#99ff99',
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'Champions': '#66b3ff',
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'At Risk Customers': '#ff9999',
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'New Customers': '#ffcc99'
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}
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figpx = px.scatter_3d(
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rfm,
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x='log_Recency',
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y='log_Frequency',
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z='log_Monetary',
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color='Cluster Labels',
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color_discrete_map=custom_colors,
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labels={'log_Recency': 'Recency', 'log_Frequency': 'Frequency', 'log_Monetary': 'Monetary'},
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title='Customer Segmentation Visualization'
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)
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st.plotly_chart(figpx)
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customers = rfm.shape[0]
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labels = ['Loyal Customers','Champions','At Risk Customers','New Customers']
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sizes = (rfm["Clusters"].value_counts()/customers)*100
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colors = ['#99ff99', '#66b3ff', '#ff9999', '#ffcc99']
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fig,ax = plt.subplots(figsize=(8,6))
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ax.pie(
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sizes, labels=labels, colors=colors, autopct='%1.1f%%',
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startangle=120, wedgeprops={'edgecolor': 'black'}
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)
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ax.set_title('Customer Segmentation', fontsize=14)
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ax.legend([0,1,2,3],title='Clusters',loc='best',)
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st.pyplot(fig)
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customer_segmentation_model.pkl
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version https://git-lfs.github.com/spec/v1
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oid sha256:0dd6e91e9463737f0c56839ddfc1edd22dba75a921b5bf326a676b8587a2b2e7
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size 18547
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requirements.txt
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streamlit
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joblib
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scikit-learn==1.6.0
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matplotlib
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plotly
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