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import requests
import socket
import logging
import time
import re
from bs4 import BeautifulSoup
from urllib.parse import urlparse, urljoin
from typing import Dict, Tuple, Optional
from google import genai
# -------------------------------------------------
# Logging setup
# -------------------------------------------------
logging.basicConfig(
level=logging.INFO,
format="%(asctime)s | %(levelname)s | %(message)s",
)
logger = logging.getLogger(__name__)
logger.info("AI Website Review Tool starting up")
# -------------------------------------------------
# Constants
# -------------------------------------------------
TIMEOUT = 15
MAX_RETRIES = 2
CONTENT_LIMIT = 12000
# -----------------------------
# URL Validation & Normalization
# -----------------------------
def normalize_url(url: str) -> str:
"""Normalize and validate URL format."""
url = url.strip()
parsed = urlparse(url)
if not parsed.scheme:
url = "https://" + url
return url
def validate_url(url: str) -> Tuple[bool, str]:
"""Validate URL format and accessibility."""
try:
parsed = urlparse(url)
if not parsed.netloc:
return False, "Invalid URL format. Please include domain name."
# Check for obviously invalid domains
if len(parsed.netloc) < 4 or '.' not in parsed.netloc:
return False, "Invalid domain name."
return True, ""
except Exception as e:
return False, f"URL validation error: {str(e)}"
# -----------------------------
# Proxy Option (if AFC blocks direct requests)
# -----------------------------
USE_PROXY = False # Set to True if you need to use a proxy service
def fetch_via_proxy(url: str) -> str:
"""Fetch content via a proxy service (for AFC restrictions)."""
# Option 1: ScraperAPI (free tier available)
# proxy_url = f"http://api.scraperapi.com?api_key=YOUR_KEY&url={url}"
# Option 2: WebScraping.AI (free tier available)
# proxy_url = f"https://api.webscraping.ai/html?api_key=YOUR_KEY&url={url}"
# Option 3: ScrapingBee (free tier available)
proxy_url = f"https://app.scrapingbee.com/api/v1/?api_key=YOUR_KEY&url={url}"
response = requests.get(proxy_url, timeout=30)
response.raise_for_status()
return response.text
# -----------------------------
# Enhanced Content Extraction
# -----------------------------
def extract_website_info(soup: BeautifulSoup, url: str) -> Dict[str, str]:
"""Extract key website elements for analysis."""
info = {}
# Title
info['title'] = soup.title.string.strip() if soup.title else ""
# Meta description
meta_desc = soup.find("meta", attrs={"name": "description"})
info['meta_description'] = meta_desc.get("content", "").strip() if meta_desc else ""
# Headings
info['h1'] = soup.find("h1").get_text(strip=True) if soup.find("h1") else ""
h2_tags = soup.find_all("h2", limit=5)
info['h2s'] = " | ".join([h2.get_text(strip=True) for h2 in h2_tags])
# CTAs (buttons and prominent links)
cta_patterns = ['button', 'btn', 'cta', 'call-to-action']
ctas = []
for pattern in cta_patterns:
elements = soup.find_all(class_=re.compile(pattern, re.I))
ctas.extend([el.get_text(strip=True) for el in elements[:3]])
info['ctas'] = " | ".join(ctas[:5]) if ctas else "No clear CTAs found"
# Contact information
contact_indicators = soup.find_all(string=re.compile(r'contact|email|phone|call', re.I))
info['has_contact'] = len(contact_indicators) > 0
# Links analysis
links = soup.find_all('a', href=True)
info['total_links'] = len(links)
external_links = [l for l in links if urlparse(l['href']).netloc and urlparse(l['href']).netloc != urlparse(url).netloc]
info['external_links'] = len(external_links)
return info
def fetch_website_text(url: str) -> Tuple[str, bool]:
"""
Fetch and parse website content.
Returns (content_string, success_boolean)
"""
socket.setdefaulttimeout(TIMEOUT)
headers = {
"User-Agent": (
"Mozilla/5.0 (Windows NT 10.0; Win64; x64) "
"AppleWebKit/537.36 (KHTML, like Gecko) "
"Chrome/121.0 Safari/537.36"
),
"Accept": "text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8",
"Accept-Language": "en-US,en;q=0.9",
"Accept-Encoding": "gzip, deflate",
"DNT": "1",
}
for attempt in range(MAX_RETRIES):
try:
if USE_PROXY:
html_content = fetch_via_proxy(url)
soup = BeautifulSoup(html_content, "html.parser")
break
else:
response = requests.get(
url,
headers=headers,
timeout=TIMEOUT,
allow_redirects=True,
)
response.raise_for_status()
soup = BeautifulSoup(response.text, "html.parser")
break
except requests.exceptions.RequestException as e:
if attempt == MAX_RETRIES - 1:
raise
time.sleep(1)
# Remove noisy tags
for tag in soup(["script", "style", "noscript", "iframe", "nav", "footer"]):
tag.decompose()
# Extract structured info
info = extract_website_info(soup, url)
# Body content
body_text = " ".join(soup.stripped_strings)
body_text = body_text[:CONTENT_LIMIT]
content = f"""
PAGE TITLE: {info['title']}
META DESCRIPTION: {info['meta_description']}
PRIMARY H1: {info['h1']}
KEY H2 HEADINGS: {info['h2s']}
CALL-TO-ACTION BUTTONS: {info['ctas']}
CONTACT INFO PRESENT: {"Yes" if info['has_contact'] else "No"}
LINK ANALYSIS: {info['total_links']} total links, {info['external_links']} external
VISIBLE CONTENT:
{body_text}
"""
return content, True
def fetch_website_text_safe(url: str) -> Tuple[str, bool]:
"""Safe wrapper that never crashes."""
try:
return fetch_website_text(url)
except requests.exceptions.Timeout:
return """β οΈ Website took too long to respond (timeout).
This might indicate slow server performance.
Analysis will be based on URL structure and general best practices.""", False
except requests.exceptions.SSLError:
return """β οΈ SSL Certificate error detected.
This is a major trust issue that should be fixed immediately.
Analysis will include this critical security concern.""", False
except requests.exceptions.ConnectionError:
return """β οΈ Could not connect to website.
Website may be down or have DNS issues.
Analysis will be based on general best practices.""", False
except Exception as e:
return f"""β οΈ Unable to fully fetch website content.
Error: {str(e)}
Analysis will be based on available information and general best practices.""", False
# -----------------------------
# Gemini Analysis
# -----------------------------
def analyze_website(api_key: str, url: str, industry: str, goal: str) -> str:
"""Main analysis function."""
# Validate inputs
if not api_key or len(api_key) < 20:
return "β Please enter a valid Gemini API key. Get one at https://aistudio.google.com/apikey"
if not url:
return "β Please enter a website URL."
# Normalize and validate URL
url = normalize_url(url)
is_valid, error_msg = validate_url(url)
if not is_valid:
return f"β {error_msg}"
try:
# Initialize client
try:
client = genai.Client(api_key=api_key)
except Exception as e:
return f"β Invalid API key. Please check your Gemini API key.\nError: {str(e)}"
# Fetch website content
website_text, fetch_success = fetch_website_text_safe(url)
fetch_status = "β
Full content analysis" if fetch_success else "β οΈ Limited analysis"
# Build enhanced prompt
prompt = f"""You are an AI consultant with the company Esquire IT helping small businesses improve their websites.
Business Context:
- Industry: {industry}
- Primary Goal: {goal}
- URL: {url}
- Content Fetch Status: {fetch_status}
Analyze the website content below and provide a comprehensive business-focused review.
Structure your response with clear sections:
## 1. Messaging Clarity (Score: X/10)
**Main Issue:** [One sentence summary]
**Recommendations:**
- [Specific actionable item]
- [Specific actionable item]
- [Specific actionable item]
## 2. Conversion Effectiveness (Score: X/10)
**Main Issue:** [One sentence summary]
**Recommendations:**
- [Specific actionable item]
- [Specific actionable item]
- [Specific actionable item]
## 3. Trust & Credibility (Score: X/10)
**Main Issue:** [One sentence summary]
**Recommendations:**
- [Specific actionable item]
- [Specific actionable item]
- [Specific actionable item]
## 4. User Experience Issues
- [Issue 1]
- [Issue 2]
- [Issue 3]
## 5. AI & Automation Opportunities
For a {industry} business with limited tech resources:
- [Practical AI tool/solution #1]
- [Practical AI tool/solution #2]
- [Practical AI tool/solution #3]
## Summary
**Overall Score:** X/100
**Top 3 Priority Fixes:**
1. [Most urgent fix]
2. [Second priority]
3. [Third priority]
Use clear, non-technical language that a small business owner would understand.
Website Content:
{website_text}
"""
# Generate analysis
response = client.models.generate_content(
model="gemini-2.5-flash-lite",
contents=prompt,
)
result = f"# Analysis for {url}\n\n{response.text}"
if not fetch_success:
result += "\n\n---\nβ οΈ **Note:** Analysis was performed with limited content due to website access issues."
return result
except Exception as e:
logger.error(f"Analysis error: {str(e)}")
return f"β Error during analysis: {str(e)}\n\nPlease check your API key and try again."
# -----------------------------
# Gradio UI
# -----------------------------
with gr.Blocks(
title="AI Website Review Tool",
theme=gr.themes.Soft(),
css="""
.gradio-container {max-width: 900px !important}
#output {min-height: 500px}
"""
) as demo:
gr.Markdown("# π Esquire IT AI Website Review Tool")
gr.Markdown(
"Get actionable insights to improve your small business website using Esquire IT's AI analysis."
)
with gr.Row():
with gr.Column():
api_key = gr.Textbox(
label="π Gemini API Key",
placeholder="Paste your Gemini API key here",
type="password",
info="Get your free API key at https://aistudio.google.com/apikey",
)
url = gr.Textbox(
label="π Website URL",
placeholder="example.com or https://example.com",
info="Enter the homepage or any page you want analyzed",
)
# gr.Examples(
# examples=[
# ["https://www.stripe.com"],
# ["https://www.shopify.com"],
# ],
# inputs=url,
# label="Try example websites",
# )
with gr.Row():
industry = gr.Dropdown(
label="π’ Industry",
choices=[
"General SMB",
"Law Firm",
"Hospitality",
"Healthcare",
"Real Estate",
"E-commerce",
"Consulting",
"Restaurant",
"Fitness",
"Education",
],
value="General SMB",
)
goal = gr.Dropdown(
label="π― Primary Goal",
choices=[
"Generate leads",
"Sell products",
"Sell services",
"Build credibility",
"Educate visitors",
"Book appointments",
],
value="Generate leads",
)
analyze_btn = gr.Button("π Analyze Website", variant="primary", size="lg")
with gr.Row():
output = gr.Markdown(elem_id="output")
analyze_btn.click(
fn=analyze_website,
inputs=[api_key, url, industry, goal],
outputs=output,
)
demo.launch() |