Files changed.
Browse files- app.py +5 -5
- app/ads1/ads_analyst.py +97 -42
- app/ads1/budget_optimizer.py +69 -90
- app/models/__init__.py +0 -0
- app/models/llm.py +1 -4
- app/recs/generate.py +118 -51
- requirements.txt +9 -4
app.py
CHANGED
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@@ -24,12 +24,13 @@ def run_ads_card(state):
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print("📦 [run_ads_card] state received", type(state), flush=True)
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dfs = state.get("full_dfs")
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print("📊 [run_ads_card] extracted dfs:", type(dfs), flush=True)
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if not dfs:
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return "⚠️ No campaign data — select a campaign on the Dashboard tab first."
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-
result = run_ads_analyst_card(dfs)
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print("✅ [run_ads_card] returning result", flush=True)
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return result
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except Exception as e:
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@@ -46,10 +47,11 @@ def run_budget_card(state):
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return "⚠️ Select a campaign first"
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dfs = state.get("full_dfs")
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if not dfs:
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return "⚠️ No campaign data — select a campaign on the Dashboard tab first."
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-
result = run_budget_optimizer_card(dfs)
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print("✅ [run_budget_card] returning result", flush=True)
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return result
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except Exception as e:
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@@ -61,10 +63,8 @@ def startup():
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try:
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init_db()
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print("✅ DB initialized successfully", flush=True)
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return "ok"
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except Exception as e:
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print("⚠️ DB failed:", e, flush=True)
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return "error"
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print("🔥 STEP 2: DB init done", flush=True)
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@@ -132,7 +132,7 @@ with gr.Blocks() as demo:
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fn=initial_data_load,
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outputs=[full_state, campaign_table, total_spend, total_leads, average_cpl, active_campaigns],
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)
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demo.load(fn=startup
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demo.queue()
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print("📦 [run_ads_card] state received", type(state), flush=True)
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dfs = state.get("full_dfs")
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campaign_name = state.get("campaign_name")
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print("📊 [run_ads_card] extracted dfs:", type(dfs), flush=True)
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if not dfs:
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return "⚠️ No campaign data — select a campaign on the Dashboard tab first."
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result = run_ads_analyst_card(dfs, campaign_name=campaign_name)
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print("✅ [run_ads_card] returning result", flush=True)
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return result
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except Exception as e:
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return "⚠️ Select a campaign first"
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dfs = state.get("full_dfs")
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campaign_name = state.get("campaign_name")
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if not dfs:
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return "⚠️ No campaign data — select a campaign on the Dashboard tab first."
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result = run_budget_optimizer_card(dfs, campaign_name=campaign_name)
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print("✅ [run_budget_card] returning result", flush=True)
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return result
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except Exception as e:
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try:
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init_db()
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print("✅ DB initialized successfully", flush=True)
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except Exception as e:
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print("⚠️ DB failed:", e, flush=True)
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print("🔥 STEP 2: DB init done", flush=True)
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fn=initial_data_load,
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outputs=[full_state, campaign_table, total_spend, total_leads, average_cpl, active_campaigns],
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)
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+
demo.load(fn=startup)
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demo.queue()
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app/ads1/ads_analyst.py
CHANGED
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@@ -1,17 +1,35 @@
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import
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from typing import Dict
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TARGET_CPL
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# -------------------------
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# 1. DATA BUILDERS
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# -------------------------
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def build_campaign_snapshot(dfs: dict) -> dict:
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df = dfs["campaigns"]
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total_spend = df["cost"].sum()
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total_clicks = df["clicks"].sum()
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cpl = (total_spend / total_leads) if total_leads else 0
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return {
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"spend": round(total_spend, 2),
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"clicks": int(total_clicks),
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"impressions": int(total_impr),
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"leads": int(total_leads),
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"ctr": round(ctr, 2),
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"cpl": round(cpl, 2),
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}
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def build_simple_trend(df_hourly: pd.DataFrame) -> dict:
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df = df_hourly.copy()
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df["date"] = pd.to_datetime(df["date"])
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df = df.sort_values("date")
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mid = len(df) // 2
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first, second = df.iloc[:mid], df.iloc[mid:]
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def agg(x):
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def build_top_drivers(dfs: dict) -> dict:
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kw = dfs["keywords"].copy()
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kw["cpl"] = kw["cost"] / kw["conversions"].replace(0, 1)
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worst = kw.sort_values("cpl", ascending=False).head(3)
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best = kw.sort_values("cpl", ascending=True).head(3)
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return {
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"best_keywords": best[["keyword", "cpl", "conversions"]].to_dict("records"),
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def build_signals(dfs: dict) -> dict:
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kw = dfs["keywords"].copy()
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kw["ctr"] = kw["clicks"] / kw["impressions"].replace(0, 1)
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return {
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"low_ctr_ratio": round((kw["ctr"] < 0.02).mean(), 2),
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"wasted_spend_ratio": round((kw["conversions"] == 0).mean(), 2),
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}
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# -------------------------
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def build_ads_analyst_context(dfs: dict) -> dict:
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"campaign": build_campaign_snapshot(dfs),
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"trend": build_simple_trend(dfs["hourly"]),
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"top_drivers": build_top_drivers(dfs),
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"signals": build_signals(dfs),
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}
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# -------------------------
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# 3. PROMPT
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# -------------------------
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def build_ads_analyst_prompt(context: dict) -> str:
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print("\n🚀 [analyst_card] STARTED", flush=True)
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if not dfs:
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return "⚠️ No campaign data — select a campaign on the Dashboard tab first."
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-
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print("🧠 [analyst_card] context built", flush=True)
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prompt = build_ads_analyst_prompt(context)
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print("✍️ [analyst_card] prompt built", flush=True)
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result = generate_explanation(prompt)
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return result
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import json
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import pandas as pd
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from app.recs.generate import TARGET_CPL, generate_explanation, is_bad_llm_output
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# -------------------------
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# 1. DATA BUILDERS
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# -------------------------
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def _dfs_for_campaign(dfs: dict, campaign_name: str | None) -> dict:
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if not campaign_name:
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return dfs
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out = dict(dfs)
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out["campaigns"] = dfs["campaigns"][dfs["campaigns"]["name"] == campaign_name]
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if "keywords" in dfs and "campaign_name" in dfs["keywords"].columns:
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out["keywords"] = dfs["keywords"][dfs["keywords"]["campaign_name"] == campaign_name]
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return out
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def build_campaign_snapshot(dfs: dict) -> dict:
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df = dfs["campaigns"]
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if df.empty:
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return {
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"spend": 0.0,
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"clicks": 0,
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"impressions": 0,
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"leads": 0,
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"ctr": 0.0,
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"cpl": 0.0,
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}
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total_spend = df["cost"].sum()
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total_clicks = df["clicks"].sum()
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cpl = (total_spend / total_leads) if total_leads else 0
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return {
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"spend": round(float(total_spend), 2),
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"clicks": int(total_clicks),
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"impressions": int(total_impr),
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"leads": int(total_leads),
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"ctr": round(float(ctr), 2),
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"cpl": round(float(cpl), 2),
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}
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def build_simple_trend(df_hourly: pd.DataFrame) -> dict:
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if df_hourly.empty:
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return {"spend_change_pct": 0.0, "clicks_change_pct": 0.0, "impressions_change_pct": 0.0}
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df = df_hourly.copy()
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df["date"] = pd.to_datetime(df["date"])
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df = df.sort_values("date")
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mid = max(len(df) // 2, 1)
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first, second = df.iloc[:mid], df.iloc[mid:]
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def agg(x):
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def build_top_drivers(dfs: dict) -> dict:
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kw = dfs["keywords"].copy()
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if kw.empty:
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return {"best_keywords": [], "worst_keywords": []}
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kw["cpl"] = kw["cost"] / kw["conversions"].replace(0, 1)
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worst = kw.sort_values("cpl", ascending=False).head(3)
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best = kw[kw["conversions"] > 0].sort_values("cpl", ascending=True).head(3)
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return {
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"best_keywords": best[["keyword", "cpl", "conversions"]].to_dict("records"),
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def build_signals(dfs: dict) -> dict:
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kw = dfs["keywords"].copy()
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if kw.empty:
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return {"low_ctr_ratio": 0.0, "wasted_spend_ratio": 0.0}
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kw["ctr"] = kw["clicks"] / kw["impressions"].replace(0, 1)
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return {
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"low_ctr_ratio": round(float((kw["ctr"] < 0.02).mean()), 2),
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"wasted_spend_ratio": round(float((kw["conversions"] == 0).mean()), 2),
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}
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# -------------------------
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def build_ads_analyst_context(dfs: dict, campaign_name: str | None = None) -> dict:
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ctx = {
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"campaign": build_campaign_snapshot(dfs),
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"trend": build_simple_trend(dfs["hourly"]),
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"top_drivers": build_top_drivers(dfs),
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"signals": build_signals(dfs),
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}
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if campaign_name:
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ctx["campaign_name"] = campaign_name
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return ctx
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# -------------------------
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# 3. PROMPT + FALLBACK
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# -------------------------
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def build_ads_analyst_prompt(context: dict) -> str:
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payload = json.dumps(context, indent=2, default=str)
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name = context.get("campaign_name", "this campaign")
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return (
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f"Write 3 to 5 bullet points of actionable Google Ads insights for {name}.\n"
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"Use simple language. One insight per bullet. Start each line with '- '. No intro sentence.\n\n"
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f"Data (JSON):\n{payload}"
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)
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def rule_based_insights(context: dict) -> str:
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c = context["campaign"]
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trend = context["trend"]
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signals = context["signals"]
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drivers = context["top_drivers"]
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bullets: list[str] = []
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if c["leads"] == 0:
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bullets.append("- No conversions recorded — review targeting, landing page, and conversion tracking.")
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elif c["cpl"] > TARGET_CPL:
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bullets.append(
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f"- CPL is ${c['cpl']:.2f}, above the ${TARGET_CPL:.0f} target — tighten bids on expensive terms."
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)
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else:
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bullets.append(f"- CPL is ${c['cpl']:.2f} with {c['leads']} leads — performance is within a workable range.")
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if trend["spend_change_pct"] > 10 and trend["clicks_change_pct"] < trend["spend_change_pct"]:
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bullets.append("- Spend is rising faster than clicks — efficiency is slipping; audit keyword bids.")
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if signals["wasted_spend_ratio"] > 0.2:
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bullets.append(
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f"- About {signals['wasted_spend_ratio'] * 100:.0f}% of keywords have zero conversions — pause or cut budget there."
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)
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for row in drivers.get("best_keywords", [])[:1]:
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bullets.append(
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f"- '{row['keyword']}' is a top performer ({row['conversions']} conversions) — consider scaling budget."
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)
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for row in drivers.get("worst_keywords", [])[:1]:
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if row.get("conversions", 0) == 0:
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bullets.append(f"- '{row['keyword']}' spent without converting — reduce bids or pause.")
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if len(bullets) < 3:
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bullets.append(f"- CTR is {c['ctr']:.2f}% across {c['impressions']:,} impressions — test stronger ad copy if CTR is low.")
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return "\n\n".join(bullets[:5])
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def run_ads_analyst_card(dfs: dict, campaign_name: str | None = None) -> str:
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print("\n🚀 [analyst_card] STARTED", flush=True)
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if not dfs:
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return "⚠️ No campaign data — select a campaign on the Dashboard tab first."
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scoped = _dfs_for_campaign(dfs, campaign_name)
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context = build_ads_analyst_context(scoped, campaign_name)
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print("🧠 [analyst_card] context built", flush=True)
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prompt = build_ads_analyst_prompt(context)
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print("✍️ [analyst_card] prompt built", flush=True)
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result = generate_explanation(prompt)
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if is_bad_llm_output(result):
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print("⚠️ [analyst_card] LLM fallback — using rule-based insights", flush=True)
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result = rule_based_insights(context)
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print("\n📤 [analyst_card] LLM result received", flush=True)
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return result
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app/ads1/budget_optimizer.py
CHANGED
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def build_campaign_summary(dfs: dict) -> dict:
|
| 4 |
df = dfs["keywords"]
|
|
@@ -6,122 +9,94 @@ def build_campaign_summary(dfs: dict) -> dict:
|
|
| 6 |
total_cost = df["cost"].sum()
|
| 7 |
total_conv = df["conversions"].sum()
|
| 8 |
|
| 9 |
-
avg_cpl =
|
| 10 |
-
total_cost / total_conv
|
| 11 |
-
if total_conv > 0
|
| 12 |
-
else 0
|
| 13 |
-
)
|
| 14 |
|
| 15 |
return {
|
| 16 |
-
"total_spend": round(total_cost, 2),
|
| 17 |
"total_conversions": int(total_conv),
|
| 18 |
-
"avg_cpl": round(avg_cpl, 2),
|
| 19 |
}
|
| 20 |
|
|
|
|
| 21 |
def build_scale_candidates(dfs: dict):
|
| 22 |
kw = dfs["keywords"].copy()
|
|
|
|
|
|
|
| 23 |
|
| 24 |
-
kw["cpl"] = (
|
| 25 |
-
kw["cost"] /
|
| 26 |
-
kw["conversions"].replace(0, 1)
|
| 27 |
-
)
|
| 28 |
|
| 29 |
-
account_avg = (
|
| 30 |
-
kw["cost"].sum() /
|
| 31 |
-
max(kw["conversions"].sum(), 1)
|
| 32 |
-
)
|
| 33 |
|
| 34 |
-
winners = kw[
|
| 35 |
-
|
| 36 |
-
& (kw["cpl"] < account_avg * 0.7)
|
| 37 |
-
]
|
| 38 |
|
| 39 |
-
winners
|
| 40 |
-
"conversions",
|
| 41 |
-
ascending=False
|
| 42 |
-
)
|
| 43 |
|
| 44 |
-
return winners.head(3)[[
|
| 45 |
-
"keyword",
|
| 46 |
-
"ad_group_name",
|
| 47 |
-
"cpl",
|
| 48 |
-
"conversions"
|
| 49 |
-
]].to_dict("records")
|
| 50 |
|
| 51 |
def build_cut_candidates(dfs: dict):
|
| 52 |
kw = dfs["keywords"].copy()
|
|
|
|
|
|
|
| 53 |
|
| 54 |
-
kw["cpl"] = (
|
| 55 |
-
kw["cost"] /
|
| 56 |
-
kw["conversions"].replace(0, 1)
|
| 57 |
-
)
|
| 58 |
|
| 59 |
-
account_avg = (
|
| 60 |
-
kw["cost"].sum() /
|
| 61 |
-
max(kw["conversions"].sum(), 1)
|
| 62 |
-
)
|
| 63 |
|
| 64 |
-
losers = kw[
|
| 65 |
-
|
| 66 |
-
& (
|
| 67 |
-
(kw["conversions"] == 0)
|
| 68 |
-
|
|
| 69 |
-
(kw["cpl"] > account_avg * 1.5)
|
| 70 |
-
)
|
| 71 |
-
]
|
| 72 |
|
| 73 |
-
losers
|
| 74 |
-
"cost",
|
| 75 |
-
ascending=False
|
| 76 |
-
)
|
| 77 |
|
| 78 |
-
return losers.head(3)[[
|
| 79 |
-
"keyword",
|
| 80 |
-
"ad_group_name",
|
| 81 |
-
"cost",
|
| 82 |
-
"conversions",
|
| 83 |
-
"cpl"
|
| 84 |
-
]].to_dict("records")
|
| 85 |
|
| 86 |
-
def
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 87 |
|
| 88 |
-
summary = build_campaign_summary(dfs)
|
| 89 |
|
| 90 |
-
|
| 91 |
-
|
|
|
|
| 92 |
"scale_candidates": build_scale_candidates(dfs),
|
| 93 |
"cut_candidates": build_cut_candidates(dfs),
|
| 94 |
}
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 95 |
|
| 96 |
-
def build_budget_optimizer_prompt(context):
|
| 97 |
-
|
| 98 |
-
return f"""
|
| 99 |
-
You are a Google Ads budget optimization expert.
|
| 100 |
-
|
| 101 |
-
Your goal is to identify where budget should be increased and where it should be reduced.
|
| 102 |
-
|
| 103 |
-
Campaign Summary:
|
| 104 |
-
{context["summary"]}
|
| 105 |
-
|
| 106 |
-
Best Opportunities To Scale:
|
| 107 |
-
{context["scale_candidates"]}
|
| 108 |
-
|
| 109 |
-
Worst Budget Drains:
|
| 110 |
-
{context["cut_candidates"]}
|
| 111 |
-
|
| 112 |
-
Rules:
|
| 113 |
-
- Return exactly 3 to 5 bullet points.
|
| 114 |
-
- Use simple business language.
|
| 115 |
-
- Mention where budget should increase.
|
| 116 |
-
- Mention where budget should decrease.
|
| 117 |
-
- Focus on efficiency and lead generation.
|
| 118 |
-
- No reasoning process.
|
| 119 |
-
"""
|
| 120 |
-
|
| 121 |
-
def run_budget_optimizer_card(dfs):
|
| 122 |
-
|
| 123 |
-
context = build_budget_optimizer_context(dfs)
|
| 124 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 125 |
prompt = build_budget_optimizer_prompt(context)
|
| 126 |
|
| 127 |
rec = {
|
|
@@ -131,4 +106,8 @@ def run_budget_optimizer_card(dfs):
|
|
| 131 |
"reason": prompt,
|
| 132 |
}
|
| 133 |
|
| 134 |
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
+
import json
|
| 2 |
+
|
| 3 |
+
from app.recs.generate import generate_explanation, is_bad_llm_output
|
| 4 |
+
|
| 5 |
|
| 6 |
def build_campaign_summary(dfs: dict) -> dict:
|
| 7 |
df = dfs["keywords"]
|
|
|
|
| 9 |
total_cost = df["cost"].sum()
|
| 10 |
total_conv = df["conversions"].sum()
|
| 11 |
|
| 12 |
+
avg_cpl = total_cost / total_conv if total_conv > 0 else 0
|
|
|
|
|
|
|
|
|
|
|
|
|
| 13 |
|
| 14 |
return {
|
| 15 |
+
"total_spend": round(float(total_cost), 2),
|
| 16 |
"total_conversions": int(total_conv),
|
| 17 |
+
"avg_cpl": round(float(avg_cpl), 2),
|
| 18 |
}
|
| 19 |
|
| 20 |
+
|
| 21 |
def build_scale_candidates(dfs: dict):
|
| 22 |
kw = dfs["keywords"].copy()
|
| 23 |
+
if kw.empty:
|
| 24 |
+
return []
|
| 25 |
|
| 26 |
+
kw["cpl"] = kw["cost"] / kw["conversions"].replace(0, 1)
|
|
|
|
|
|
|
|
|
|
| 27 |
|
| 28 |
+
account_avg = kw["cost"].sum() / max(kw["conversions"].sum(), 1)
|
|
|
|
|
|
|
|
|
|
| 29 |
|
| 30 |
+
winners = kw[(kw["conversions"] > 0) & (kw["cpl"] < account_avg * 0.7)]
|
| 31 |
+
winners = winners.sort_values("conversions", ascending=False)
|
|
|
|
|
|
|
| 32 |
|
| 33 |
+
return winners.head(3)[["keyword", "ad_group_name", "cpl", "conversions"]].to_dict("records")
|
|
|
|
|
|
|
|
|
|
| 34 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 35 |
|
| 36 |
def build_cut_candidates(dfs: dict):
|
| 37 |
kw = dfs["keywords"].copy()
|
| 38 |
+
if kw.empty:
|
| 39 |
+
return []
|
| 40 |
|
| 41 |
+
kw["cpl"] = kw["cost"] / kw["conversions"].replace(0, 1)
|
|
|
|
|
|
|
|
|
|
| 42 |
|
| 43 |
+
account_avg = kw["cost"].sum() / max(kw["conversions"].sum(), 1)
|
|
|
|
|
|
|
|
|
|
| 44 |
|
| 45 |
+
losers = kw[(kw["cost"] > 0) & ((kw["conversions"] == 0) | (kw["cpl"] > account_avg * 1.5))]
|
| 46 |
+
losers = losers.sort_values("cost", ascending=False)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 47 |
|
| 48 |
+
return losers.head(3)[["keyword", "ad_group_name", "cost", "conversions", "cpl"]].to_dict("records")
|
|
|
|
|
|
|
|
|
|
| 49 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 50 |
|
| 51 |
+
def _dfs_for_campaign(dfs: dict, campaign_name: str | None) -> dict:
|
| 52 |
+
if not campaign_name:
|
| 53 |
+
return dfs
|
| 54 |
+
out = dict(dfs)
|
| 55 |
+
if "keywords" in dfs and "campaign_name" in dfs["keywords"].columns:
|
| 56 |
+
out["keywords"] = dfs["keywords"][dfs["keywords"]["campaign_name"] == campaign_name]
|
| 57 |
+
return out
|
| 58 |
|
|
|
|
| 59 |
|
| 60 |
+
def build_budget_optimizer_context(dfs: dict, campaign_name: str | None = None) -> dict:
|
| 61 |
+
ctx = {
|
| 62 |
+
"summary": build_campaign_summary(dfs),
|
| 63 |
"scale_candidates": build_scale_candidates(dfs),
|
| 64 |
"cut_candidates": build_cut_candidates(dfs),
|
| 65 |
}
|
| 66 |
+
if campaign_name:
|
| 67 |
+
ctx["campaign_name"] = campaign_name
|
| 68 |
+
return ctx
|
| 69 |
+
|
| 70 |
+
|
| 71 |
+
def build_budget_optimizer_prompt(context: dict) -> str:
|
| 72 |
+
payload = json.dumps(context, indent=2, default=str)
|
| 73 |
+
name = context.get("campaign_name", "this campaign")
|
| 74 |
+
return (
|
| 75 |
+
f"Write 3 to 5 bullet points on where to increase or cut budget for {name}.\n"
|
| 76 |
+
"Use simple business language. Start each line with '- '. No intro sentence.\n\n"
|
| 77 |
+
f"Data (JSON):\n{payload}"
|
| 78 |
+
)
|
| 79 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 80 |
|
| 81 |
+
def rule_based_budget(context: dict) -> str:
|
| 82 |
+
bullets: list[str] = []
|
| 83 |
+
for row in context.get("scale_candidates", [])[:2]:
|
| 84 |
+
bullets.append(
|
| 85 |
+
f"- Increase budget on '{row['keyword']}' — {row['conversions']} conversions at CPL ${row['cpl']:.2f}."
|
| 86 |
+
)
|
| 87 |
+
for row in context.get("cut_candidates", [])[:2]:
|
| 88 |
+
if row.get("conversions", 0) == 0:
|
| 89 |
+
bullets.append(f"- Cut spend on '{row['keyword']}' — ${row['cost']:.2f} spent with no conversions.")
|
| 90 |
+
else:
|
| 91 |
+
bullets.append(f"- Reduce budget on '{row['keyword']}' — CPL ${row['cpl']:.2f} is above average.")
|
| 92 |
+
if not bullets:
|
| 93 |
+
bullets.append("- Review keyword-level spend and shift budget toward terms with the lowest CPL.")
|
| 94 |
+
return "\n\n".join(bullets[:5])
|
| 95 |
+
|
| 96 |
+
|
| 97 |
+
def run_budget_optimizer_card(dfs, campaign_name: str | None = None):
|
| 98 |
+
scoped = _dfs_for_campaign(dfs, campaign_name)
|
| 99 |
+
context = build_budget_optimizer_context(scoped, campaign_name)
|
| 100 |
prompt = build_budget_optimizer_prompt(context)
|
| 101 |
|
| 102 |
rec = {
|
|
|
|
| 106 |
"reason": prompt,
|
| 107 |
}
|
| 108 |
|
| 109 |
+
result = generate_explanation(prompt, rec=rec)
|
| 110 |
+
if is_bad_llm_output(result):
|
| 111 |
+
print("⚠️ [budget_optimizer] LLM fallback — using rule-based budget tips", flush=True)
|
| 112 |
+
result = rule_based_budget(context)
|
| 113 |
+
return result
|
app/models/__init__.py
ADDED
|
File without changes
|
app/models/llm.py
CHANGED
|
@@ -44,10 +44,7 @@ def load_model() -> Llama:
|
|
| 44 |
return _model
|
| 45 |
|
| 46 |
print("⬇️ [load_model] downloading model...", flush=True)
|
| 47 |
-
model_path = hf_hub_download(
|
| 48 |
-
repo_id=HF_REPO,
|
| 49 |
-
filename=HF_FILENAME,
|
| 50 |
-
)
|
| 51 |
print(f"✅ [load_model] model downloaded at {model_path}", flush=True)
|
| 52 |
|
| 53 |
_preload_cuda_libs()
|
|
|
|
| 44 |
return _model
|
| 45 |
|
| 46 |
print("⬇️ [load_model] downloading model...", flush=True)
|
| 47 |
+
model_path = hf_hub_download(repo_id=HF_REPO, filename=HF_FILENAME)
|
|
|
|
|
|
|
|
|
|
| 48 |
print(f"✅ [load_model] model downloaded at {model_path}", flush=True)
|
| 49 |
|
| 50 |
_preload_cuda_libs()
|
app/recs/generate.py
CHANGED
|
@@ -1,7 +1,9 @@
|
|
| 1 |
from __future__ import annotations
|
| 2 |
|
|
|
|
| 3 |
import os
|
| 4 |
import re
|
|
|
|
| 5 |
import traceback
|
| 6 |
from typing import Dict
|
| 7 |
|
|
@@ -12,16 +14,77 @@ TARGET_CPL = 20.0
|
|
| 12 |
_IM_END = "<|im_end|>"
|
| 13 |
_STOP_SEQUENCES = [_IM_END, "<|im_start|>", "</s>"]
|
| 14 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 15 |
|
| 16 |
def fallback_explanation(rec: Dict | None = None) -> str:
|
| 17 |
return "This recommendation was generated from campaign performance metrics."
|
| 18 |
|
| 19 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 20 |
def sanitize_explanation(text: str, rec: Dict | None = None) -> str:
|
| 21 |
-
|
| 22 |
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 23 |
return fallback_explanation(rec)
|
| 24 |
-
return
|
| 25 |
|
| 26 |
|
| 27 |
def _messages_to_prompt(messages: list[dict[str, str]]) -> str:
|
|
@@ -34,89 +97,93 @@ def _messages_to_prompt(messages: list[dict[str, str]]) -> str:
|
|
| 34 |
return "".join(chunks)
|
| 35 |
|
| 36 |
|
| 37 |
-
def _strip_thinking(text: str) -> str:
|
| 38 |
-
text = re.sub(r"<\s*think\s*>.*?<\s*/\s*think\s*>", "", text, flags=re.DOTALL | re.IGNORECASE)
|
| 39 |
-
text = re.sub(
|
| 40 |
-
r"<think>.*?</think>",
|
| 41 |
-
"",
|
| 42 |
-
text,
|
| 43 |
-
flags=re.DOTALL | re.IGNORECASE,
|
| 44 |
-
)
|
| 45 |
-
return re.sub(r"\s+", " ", text).strip()
|
| 46 |
-
|
| 47 |
-
|
| 48 |
def _message_text(message: dict) -> str:
|
| 49 |
content = (message.get("content") or "").strip()
|
| 50 |
reasoning = (message.get("reasoning_content") or "").strip()
|
| 51 |
-
if content and reasoning:
|
| 52 |
-
return
|
| 53 |
return content or reasoning
|
| 54 |
|
| 55 |
|
| 56 |
-
def
|
| 57 |
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 58 |
out = llm(
|
| 59 |
-
|
| 60 |
-
max_tokens=
|
| 61 |
-
temperature=
|
| 62 |
stop=_STOP_SEQUENCES,
|
| 63 |
echo=False,
|
| 64 |
)
|
| 65 |
return (out["choices"][0].get("text") or "").strip()
|
| 66 |
|
| 67 |
|
| 68 |
-
def
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 69 |
print("\n🔥 [generate_explanation] CALLED", flush=True)
|
| 70 |
|
| 71 |
try:
|
|
|
|
| 72 |
print(
|
| 73 |
f"🧾 [generate_explanation] prompt type={type(prompt).__name__} "
|
| 74 |
-
f"len={len(
|
| 75 |
flush=True,
|
| 76 |
)
|
| 77 |
-
|
| 78 |
-
llm = load_model()
|
| 79 |
-
print("🧠 [generate_explanation] model loaded", flush=True)
|
| 80 |
-
|
| 81 |
-
user_content = str(prompt).rstrip()
|
| 82 |
if "/no_think" not in user_content:
|
| 83 |
-
user_content = f"{user_content}
|
| 84 |
|
| 85 |
messages = [
|
| 86 |
-
{
|
| 87 |
-
"role": "system",
|
| 88 |
-
"content": "You are an expert marketing analyst. Output only the final answer.",
|
| 89 |
-
},
|
| 90 |
{"role": "user", "content": user_content},
|
| 91 |
]
|
| 92 |
|
| 93 |
-
|
| 94 |
-
|
| 95 |
-
|
| 96 |
-
|
| 97 |
-
|
| 98 |
-
try:
|
| 99 |
-
out = llm.create_chat_completion(
|
| 100 |
-
messages=messages,
|
| 101 |
-
max_tokens=int(os.getenv("LLAMA_MAX_TOKENS", "512")),
|
| 102 |
-
temperature=0.7,
|
| 103 |
-
)
|
| 104 |
-
raw = _message_text(out["choices"][0]["message"])
|
| 105 |
-
except TypeError as exc:
|
| 106 |
-
print(f"⚠️ [generate_explanation] chat_completion failed: {exc}", flush=True)
|
| 107 |
|
| 108 |
print("📡 [generate_explanation] response received", flush=True)
|
| 109 |
print("📄 [generate_explanation] raw output length:", len(raw), flush=True)
|
| 110 |
if raw:
|
| 111 |
print("📄 [generate_explanation] raw preview:", raw[:400], flush=True)
|
| 112 |
|
| 113 |
-
clean =
|
| 114 |
-
|
| 115 |
-
|
| 116 |
print("✨ [generate_explanation] cleaned output ready", flush=True)
|
|
|
|
|
|
|
| 117 |
return clean
|
| 118 |
|
| 119 |
except Exception as e:
|
| 120 |
print("❌ [generate_explanation] ERROR:", repr(e), flush=True)
|
| 121 |
traceback.print_exc()
|
| 122 |
-
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
from __future__ import annotations
|
| 2 |
|
| 3 |
+
import json
|
| 4 |
import os
|
| 5 |
import re
|
| 6 |
+
import threading
|
| 7 |
import traceback
|
| 8 |
from typing import Dict
|
| 9 |
|
|
|
|
| 14 |
_IM_END = "<|im_end|>"
|
| 15 |
_STOP_SEQUENCES = [_IM_END, "<|im_start|>", "</s>"]
|
| 16 |
|
| 17 |
+
_infer_lock = threading.Lock()
|
| 18 |
+
|
| 19 |
+
_SYSTEM = (
|
| 20 |
+
"You are a Google Ads analyst. "
|
| 21 |
+
"Reply with 3 to 5 markdown bullet points only. "
|
| 22 |
+
"Each bullet must be one short, actionable insight about the campaign data. "
|
| 23 |
+
"No introduction, no numbered lists, no step-by-step reasoning."
|
| 24 |
+
)
|
| 25 |
+
|
| 26 |
|
| 27 |
def fallback_explanation(rec: Dict | None = None) -> str:
|
| 28 |
return "This recommendation was generated from campaign performance metrics."
|
| 29 |
|
| 30 |
|
| 31 |
+
def _strip_thinking(text: str) -> str:
|
| 32 |
+
text = re.sub(r"<\s*think\s*>.*?<\s*/\s*think\s*>", "", text, flags=re.DOTALL | re.IGNORECASE)
|
| 33 |
+
text = re.sub(
|
| 34 |
+
r"<think>.*?</think>",
|
| 35 |
+
"",
|
| 36 |
+
text,
|
| 37 |
+
flags=re.DOTALL | re.IGNORECASE,
|
| 38 |
+
)
|
| 39 |
+
return text.strip()
|
| 40 |
+
|
| 41 |
+
|
| 42 |
+
def _looks_like_garbage(text: str) -> bool:
|
| 43 |
+
if not text:
|
| 44 |
+
return True
|
| 45 |
+
lower = text.lower()
|
| 46 |
+
if "return only" in lower or "no reasoning" in lower or "no explanation" in lower:
|
| 47 |
+
return True
|
| 48 |
+
if "google ads analyst" in lower and text.count("-") < 2:
|
| 49 |
+
return True
|
| 50 |
+
if "ads performance analyst" in lower and text.count("-") < 2:
|
| 51 |
+
return True
|
| 52 |
+
if re.search(r"(?:\d[\s\n]+){6,}", text):
|
| 53 |
+
return True
|
| 54 |
+
digit_ratio = sum(ch.isdigit() for ch in text) / max(len(text), 1)
|
| 55 |
+
return digit_ratio > 0.22
|
| 56 |
+
|
| 57 |
+
|
| 58 |
+
def is_fallback_output(text: str) -> bool:
|
| 59 |
+
return (
|
| 60 |
+
not text
|
| 61 |
+
or text.startswith("⚠️")
|
| 62 |
+
or text.startswith("This recommendation was generated")
|
| 63 |
+
)
|
| 64 |
+
|
| 65 |
+
|
| 66 |
+
def is_bad_llm_output(text: str) -> bool:
|
| 67 |
+
return is_fallback_output(text) or _looks_like_garbage(text)
|
| 68 |
+
|
| 69 |
+
|
| 70 |
def sanitize_explanation(text: str, rec: Dict | None = None) -> str:
|
| 71 |
+
text = _strip_thinking(text)
|
| 72 |
+
lines = [ln.strip() for ln in text.splitlines() if ln.strip()]
|
| 73 |
+
|
| 74 |
+
bullets: list[str] = []
|
| 75 |
+
for ln in lines:
|
| 76 |
+
if re.match(r"^[-•*]\s+\S", ln):
|
| 77 |
+
bullets.append(ln)
|
| 78 |
+
elif re.match(r"^\d+\.\s+\S", ln):
|
| 79 |
+
bullets.append(re.sub(r"^\d+\.\s+", "- ", ln))
|
| 80 |
+
|
| 81 |
+
if len(bullets) >= 2:
|
| 82 |
+
return "\n\n".join(bullets[:5])
|
| 83 |
+
|
| 84 |
+
flat = re.sub(r"[ \t]+", " ", text).strip()
|
| 85 |
+
if len(flat) < 20 or _looks_like_garbage(flat):
|
| 86 |
return fallback_explanation(rec)
|
| 87 |
+
return flat
|
| 88 |
|
| 89 |
|
| 90 |
def _messages_to_prompt(messages: list[dict[str, str]]) -> str:
|
|
|
|
| 97 |
return "".join(chunks)
|
| 98 |
|
| 99 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 100 |
def _message_text(message: dict) -> str:
|
| 101 |
content = (message.get("content") or "").strip()
|
| 102 |
reasoning = (message.get("reasoning_content") or "").strip()
|
| 103 |
+
if content and reasoning and _looks_like_garbage(content):
|
| 104 |
+
return reasoning
|
| 105 |
return content or reasoning
|
| 106 |
|
| 107 |
|
| 108 |
+
def _infer(llm, messages: list[dict[str, str]]) -> str:
|
| 109 |
+
max_tokens = int(os.getenv("LLAMA_MAX_TOKENS", "384"))
|
| 110 |
+
temperature = float(os.getenv("LLAMA_TEMPERATURE", "0.35"))
|
| 111 |
+
|
| 112 |
+
try:
|
| 113 |
+
out = llm.create_chat_completion(
|
| 114 |
+
messages=messages,
|
| 115 |
+
max_tokens=max_tokens,
|
| 116 |
+
temperature=temperature,
|
| 117 |
+
)
|
| 118 |
+
raw = _message_text(out["choices"][0]["message"])
|
| 119 |
+
if raw and not _looks_like_garbage(raw):
|
| 120 |
+
print("✅ [generate_explanation] via create_chat_completion", flush=True)
|
| 121 |
+
return raw
|
| 122 |
+
print("⚠️ [generate_explanation] chat_completion empty/garbage — raw fallback", flush=True)
|
| 123 |
+
except TypeError as exc:
|
| 124 |
+
print(f"⚠️ [generate_explanation] chat_completion failed: {exc}", flush=True)
|
| 125 |
+
|
| 126 |
out = llm(
|
| 127 |
+
_messages_to_prompt(messages),
|
| 128 |
+
max_tokens=max_tokens,
|
| 129 |
+
temperature=temperature,
|
| 130 |
stop=_STOP_SEQUENCES,
|
| 131 |
echo=False,
|
| 132 |
)
|
| 133 |
return (out["choices"][0].get("text") or "").strip()
|
| 134 |
|
| 135 |
|
| 136 |
+
def _coerce_prompt(prompt: str | Dict, rec: Dict | None) -> tuple[str, Dict | None]:
|
| 137 |
+
if isinstance(prompt, dict):
|
| 138 |
+
rec = rec or prompt
|
| 139 |
+
reason = prompt.get("reason")
|
| 140 |
+
if reason:
|
| 141 |
+
return str(reason).strip(), rec
|
| 142 |
+
return json.dumps(prompt, default=str), rec
|
| 143 |
+
return str(prompt).strip(), rec
|
| 144 |
+
|
| 145 |
+
|
| 146 |
+
def generate_explanation(prompt: str | Dict, rec: Dict | None = None, stream: bool = False):
|
| 147 |
print("\n🔥 [generate_explanation] CALLED", flush=True)
|
| 148 |
|
| 149 |
try:
|
| 150 |
+
user_content, rec = _coerce_prompt(prompt, rec)
|
| 151 |
print(
|
| 152 |
f"🧾 [generate_explanation] prompt type={type(prompt).__name__} "
|
| 153 |
+
f"len={len(user_content)}",
|
| 154 |
flush=True,
|
| 155 |
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 156 |
if "/no_think" not in user_content:
|
| 157 |
+
user_content = f"{user_content}\n/no_think"
|
| 158 |
|
| 159 |
messages = [
|
| 160 |
+
{"role": "system", "content": _SYSTEM},
|
|
|
|
|
|
|
|
|
|
| 161 |
{"role": "user", "content": user_content},
|
| 162 |
]
|
| 163 |
|
| 164 |
+
with _infer_lock:
|
| 165 |
+
llm = load_model()
|
| 166 |
+
print("🧠 [generate_explanation] model loaded", flush=True)
|
| 167 |
+
print("🚀 [generate_explanation] calling LLM...", flush=True)
|
| 168 |
+
raw = _infer(llm, messages)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 169 |
|
| 170 |
print("📡 [generate_explanation] response received", flush=True)
|
| 171 |
print("📄 [generate_explanation] raw output length:", len(raw), flush=True)
|
| 172 |
if raw:
|
| 173 |
print("📄 [generate_explanation] raw preview:", raw[:400], flush=True)
|
| 174 |
|
| 175 |
+
clean = sanitize_explanation(raw, rec)
|
| 176 |
+
if is_bad_llm_output(clean):
|
| 177 |
+
clean = fallback_explanation(rec)
|
| 178 |
print("✨ [generate_explanation] cleaned output ready", flush=True)
|
| 179 |
+
if stream:
|
| 180 |
+
return iter([clean])
|
| 181 |
return clean
|
| 182 |
|
| 183 |
except Exception as e:
|
| 184 |
print("❌ [generate_explanation] ERROR:", repr(e), flush=True)
|
| 185 |
traceback.print_exc()
|
| 186 |
+
err = f"⚠️ Analysis failed: {e}"
|
| 187 |
+
if stream:
|
| 188 |
+
return iter([err])
|
| 189 |
+
return err
|
requirements.txt
CHANGED
|
@@ -1,8 +1,13 @@
|
|
| 1 |
gradio>=5.0.0
|
| 2 |
-
|
|
|
|
| 3 |
google-ads>=27.0.0
|
| 4 |
pandas
|
| 5 |
-
llama-cpp-python==0.2.90
|
| 6 |
-
pytest
|
| 7 |
python-dotenv
|
| 8 |
-
requests
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
gradio>=5.0.0
|
| 2 |
+
spaces>=0.43.0
|
| 3 |
+
sqlalchemy
|
| 4 |
google-ads>=27.0.0
|
| 5 |
pandas
|
|
|
|
|
|
|
| 6 |
python-dotenv
|
| 7 |
+
requests
|
| 8 |
+
huggingface_hub>=0.24.0
|
| 9 |
+
pytest
|
| 10 |
+
--extra-index-url https://abetlen.github.io/llama-cpp-python/whl/cu124
|
| 11 |
+
llama-cpp-python==0.3.23
|
| 12 |
+
nvidia-cuda-runtime-cu12
|
| 13 |
+
nvidia-cublas-cu12
|