docs/video_script.md

# Sozai — Product Overview Video

A walkthrough script and narrative guide for a short product overview of Sozai.

**Format:** ~2.5–3 minutes. Mostly **voiceover** over screen recordings and a few
PowerPoint-style slides. **Two narrators (A and B) taking turns** — conversational,
warm, informative. Not a dramatized film; think "two people who built this giving
you the tour." Keep it relaxed and clear.

---

## The one-sentence pitch

> Sozai turns the photos buried in your camera roll into watercolour memories you develop with your companions: like a shared, modern darkroom.

**What the name means:** 素材 (*sozai*) is Japanese for "raw material / ingredients."
Your snapshots are the raw material; the memory is what you make from them. Worth
saying once in the video — it frames everything.

**The core metaphor** the whole product runs on: **analog film photography.** You
don't "post," you *develop*. There's a real darkroom, chemical trays, prints on a
line, and you shake each one to reveal it. That metaphor is the brand — lean on it.

---

## The two narrators

- **A** — frames the "why" and the feeling (the camera-roll problem, the togetherness).
- **B** — drives the "how" and the features (rooms, develop, views, the AI parts).

They trade off naturally. Lines are written to be read plainly, not performed.

---

## The script

Each beat = **[slide or screen cue]** + the spoken lines. Screen names match the
real app so you can record straight from it.

### 1. Open — the problem (slide)

**[SLIDE: a dense grid of phone photo thumbnails, greyed out. Sozai bird logo in corner.]**

> **A:** Most of us take hundreds of photos on a trip — and then never look at them
> again. They just sit in the camera roll.

> **B:** That's the problem we kept running into. So we built Sozai — a place to
> actually *do something* with those photos, with the people you took them with.

**[SLIDE: the word "素材 — raw material" fades in under the Sozai logo.]**

> **A:** "Sozai" means "raw material." Your photos are the raw material. The memory
> is what you make out of them.

### 2. Getting in — rooms (screen: landing page)

**[SCREEN: the Sozai landing page — bird, map lines, "build memories together".]**

> **B:** When you open Sozai, you can start a room and invite someone, join a room
> with a short code, or just go solo.

**[SCREEN: click "make a room" → a short share code appears. Cut to a second
window: someone types the code into "enter room code" and clicks join. Two named
cursors now move on the same screen.]**

> **A:** Here's the part we love — it's live. Two people, two cities, same room.
> You can see each other's cursors and edits as they happen.

> **B:** Or pick "continue without a room" and it's just you. Same app, no invite
> needed.

### 3. Adding photos + captions (screen: Develop Photos)

**[SCREEN: the "Develop Photos" page — photo stack on the left, Title / Caption /
When & Where on the right.]**

> **B:** You drop in your photos — up to eight at a time — and give them a title
> and a caption.

**[SCREEN: click the mic icon on the caption field; speak; text appears.]**

> **A:** You can type, or just talk. The mic transcribes what you say, so captioning
> a photo feels more like telling someone about it.

**[SCREEN: click "Auto-generate"; the stages tick by: "Reading the light… Finding
the words…"; a caption fills in.]**

> **B:** Or let the AI take a look and suggest one. It's actually looking at the
> photo — so the title, caption, and tags match what's really in the picture.

### 4. Choosing how it renders (screen: Views grid)

**[SCREEN: the "Views" picker — 2D Map, 3D Globe, Canvas, Scrapbook, Gallery,
Timeline.]**

> **A:** Before you develop, you choose how your memories will be laid out — on a
> map, a spinning globe, a scrapbook, a gallery, or a timeline.

> **B:** And this isn't a one-time choice — you can switch any time. Hold that
> thought, because it's the part we care about most.

### 5. The darkroom — the heart (screen: Darkroom)

**[SCREEN: click "Develop Photos →". The Darkroom: four glowing trays —
Developer, Stop Bath, Fixer, Wash. Status line: "giving your photos an acid rinse…"]**

> **B:** When you hit develop, your photos go through a darkroom. This is where each
> one is painted into a watercolour.

**[SCREEN: the prints hang on a line. Status: "shake each print to reveal it." A
blank print reads "developed — shake me"; it's shaken and the watercolour appears.]**

> **A:** And then you reveal them — you literally shake each print until the picture
> comes through. It's a small thing, but it makes you slow down and actually *look*.

**[SCREEN: optional — show one original photo next to its finished watercolour.]**

> **B:** Same photo, now a painting. That's the "develop."

### 6. The payoff — one memory, many ways (screen: 2D Map, then cycle)

*This is the most important beat in the video. The core feature isn't any single
view — it's that the **same memories can be reimagined in many ways**, interactively.
Anchor on the **2D Map** (it's the most stable to record), then briefly cycle the rest.*

**[SCREEN: developed watercolours pinned on the 2D Map — the stable hero shot.
Pan and zoom around the pins; drag a polaroid to reposition it.]**

> **A:** Once they're developed, your memories land in the view you picked. Here
> they're pinned on the map, right where you took them — and you can move them
> around, zoom in, make it yours.

**[SCREEN: switch views and briefly cycle — 3D Globe → Scrapbook scroll → Timeline
→ Gallery — the same photos re-laid-out each time, a beat on each.]**

> **B:** And this is really the heart of Sozai: the *same* memories, reimagined as
> many ways as you like. Spin them on a globe, scroll them as a scrapbook, walk them
> down a timeline, browse them as a gallery — one click each.

> **A:** Nothing's locked in. You keep rearranging until it feels like yours.

### 7. Together + close

**[SCREEN: the share code is sent to a third person; a new named cursor joins the room.]**

> **A:** And because it's a room, you can hand the code to someone else and keep
> building it together — even after the trip's over.

**[SLIDE: Sozai logo + "develop your memories together" + "素材 — the raw material of memory".]**

> **B:** That's Sozai. Bring a few photos back to life — together.

---

## Optional add-ons (for a longer / more technical cut)

- **Under the hood slide.** One slide for a technical audience: photos are painted
  by FLUX.2-klein with a watercolour style, captions come from the MiniCPM-V vision
  model, voice is transcribed by NVIDIA NeMo, and every uploaded photo passes a
  safety check first.
- **LLM Trace panel.** Sozai has a built-in trace view (Phoenix) showing every model
  call, its latency, and tokens — good for a "yes, it's real and observable" beat.
- **The hidden pet.** A little sprite that follows your cursor around the scrapbook —
  a nice "did you catch that?" detail if the tone allows.

---

## Who it's for (personas — for framing, not necessarily on screen)

- **Two friends after a trip** *(the hero use case; our sample photos are a Toronto
  trip).* They develop the trip together from two cities.
- **Family across distance.** One shared album spanning continents — the globe view
  shines here.
- **The solo journaler.** "Continue without a room" — a quiet afternoon turning last
  month's photos into a watercolour scrapbook.

---

## High-leverage copy recommendations

Small wording changes that tighten the story. Each is **current → suggested**.
Listed by impact. (Not yet applied — review first.)

1. **Add a one-line "what is this" under the landing tagline.** Today the landing
   shows only `Sozai / build memories together` with no explanation.
   → add: **"Turn your camera roll into watercolour memories — together."**

2. **Make "develop" the single signature verb.** The app already lives on it
   (Develop Photos, The Darkroom, developing…). Consider the tagline:
   `build memories together` → **"develop your memories together"** (*develop* = both
   *film* and *grow*).

3. **Pay off the name once, in-app.** Most people don't know 素材.
   → add somewhere quiet: **"Sozai (素材) — the raw material of memory."**

4. **Sharpen the reveal line.** `developed — shake me`
   → **"still wet — give it a shake."**

5. **Warm up the empty state.** Wherever a room/scrapbook starts empty:
   → **"Nothing developed yet. Drop in a few photos and let's bring them back."**

6. **Keep the verb on the solo path.** `CONTINUE WITHOUT A ROOM →`
   → **"develop on your own →."**

7. **Give the full view a closing line.** On the globe/scrapbook once populated:
   → **"Every pin is a place you've been."**

> Leave the existing playful copy as-is — *"giving your photos an acid rinse,"*
> *"Reading the light… / Letting it soak… / Finding the words…"*, and the tray
> names. That voice is the brand; the changes above just extend it.

---

## Maps

**Decided:** the **2D Map is the anchor** for the §6 payoff (most stable to record).
The 3D Globe and the other views are shown as a quick cycle right after, to make the
point that the same memories can be reimagined many ways — the interactivity is the
core feature, not any single view.

Still to finalize when map footage arrives:

- the recording pace of the cycle (how long to hold each view),
- whether the pin-drop / drag-a-polaroid-on-the-map interaction gets its own spoken
  line or just plays under A's "make it yours" line.