# Sozai — Product Overview Video A walkthrough script and narrative guide for a short product overview of Sozai. **Format:** ~2.5–3 minutes. Mostly **voiceover** over screen recordings and a few PowerPoint-style slides. **Two narrators (A and B) taking turns** — conversational, warm, informative. Not a dramatized film; think "two people who built this giving you the tour." Keep it relaxed and clear. --- ## The one-sentence pitch > Sozai turns the photos buried in your camera roll into watercolour memories you develop with your companions: like a shared, modern darkroom. **What the name means:** 素材 (*sozai*) is Japanese for "raw material / ingredients." Your snapshots are the raw material; the memory is what you make from them. Worth saying once in the video — it frames everything. **The core metaphor** the whole product runs on: **analog film photography.** You don't "post," you *develop*. There's a real darkroom, chemical trays, prints on a line, and you shake each one to reveal it. That metaphor is the brand — lean on it. --- ## The two narrators - **A** — frames the "why" and the feeling (the camera-roll problem, the togetherness). - **B** — drives the "how" and the features (rooms, develop, views, the AI parts). They trade off naturally. Lines are written to be read plainly, not performed. --- ## The script Each beat = **[slide or screen cue]** + the spoken lines. Screen names match the real app so you can record straight from it. ### 1. Open — the problem (slide) **[SLIDE: a dense grid of phone photo thumbnails, greyed out. Sozai bird logo in corner.]** > **A:** Most of us take hundreds of photos on a trip — and then never look at them > again. They just sit in the camera roll. > **B:** That's the problem we kept running into. So we built Sozai — a place to > actually *do something* with those photos, with the people you took them with. **[SLIDE: the word "素材 — raw material" fades in under the Sozai logo.]** > **A:** "Sozai" means "raw material." Your photos are the raw material. The memory > is what you make out of them. ### 2. Getting in — rooms (screen: landing page) **[SCREEN: the Sozai landing page — bird, map lines, "build memories together".]** > **B:** When you open Sozai, you can start a room and invite someone, join a room > with a short code, or just go solo. **[SCREEN: click "make a room" → a short share code appears. Cut to a second window: someone types the code into "enter room code" and clicks join. Two named cursors now move on the same screen.]** > **A:** Here's the part we love — it's live. Two people, two cities, same room. > You can see each other's cursors and edits as they happen. > **B:** Or pick "continue without a room" and it's just you. Same app, no invite > needed. ### 3. Adding photos + captions (screen: Develop Photos) **[SCREEN: the "Develop Photos" page — photo stack on the left, Title / Caption / When & Where on the right.]** > **B:** You drop in your photos — up to eight at a time — and give them a title > and a caption. **[SCREEN: click the mic icon on the caption field; speak; text appears.]** > **A:** You can type, or just talk. The mic transcribes what you say, so captioning > a photo feels more like telling someone about it. **[SCREEN: click "Auto-generate"; the stages tick by: "Reading the light… Finding the words…"; a caption fills in.]** > **B:** Or let the AI take a look and suggest one. It's actually looking at the > photo — so the title, caption, and tags match what's really in the picture. ### 4. Choosing how it renders (screen: Views grid) **[SCREEN: the "Views" picker — 2D Map, 3D Globe, Canvas, Scrapbook, Gallery, Timeline.]** > **A:** Before you develop, you choose how your memories will be laid out — on a > map, a spinning globe, a scrapbook, a gallery, or a timeline. > **B:** And this isn't a one-time choice — you can switch any time. Hold that > thought, because it's the part we care about most. ### 5. The darkroom — the heart (screen: Darkroom) **[SCREEN: click "Develop Photos →". The Darkroom: four glowing trays — Developer, Stop Bath, Fixer, Wash. Status line: "giving your photos an acid rinse…"]** > **B:** When you hit develop, your photos go through a darkroom. This is where each > one is painted into a watercolour. **[SCREEN: the prints hang on a line. Status: "shake each print to reveal it." A blank print reads "developed — shake me"; it's shaken and the watercolour appears.]** > **A:** And then you reveal them — you literally shake each print until the picture > comes through. It's a small thing, but it makes you slow down and actually *look*. **[SCREEN: optional — show one original photo next to its finished watercolour.]** > **B:** Same photo, now a painting. That's the "develop." ### 6. The payoff — one memory, many ways (screen: 2D Map, then cycle) *This is the most important beat in the video. The core feature isn't any single view — it's that the **same memories can be reimagined in many ways**, interactively. Anchor on the **2D Map** (it's the most stable to record), then briefly cycle the rest.* **[SCREEN: developed watercolours pinned on the 2D Map — the stable hero shot. Pan and zoom around the pins; drag a polaroid to reposition it.]** > **A:** Once they're developed, your memories land in the view you picked. Here > they're pinned on the map, right where you took them — and you can move them > around, zoom in, make it yours. **[SCREEN: switch views and briefly cycle — 3D Globe → Scrapbook scroll → Timeline → Gallery — the same photos re-laid-out each time, a beat on each.]** > **B:** And this is really the heart of Sozai: the *same* memories, reimagined as > many ways as you like. Spin them on a globe, scroll them as a scrapbook, walk them > down a timeline, browse them as a gallery — one click each. > **A:** Nothing's locked in. You keep rearranging until it feels like yours. ### 7. Together + close **[SCREEN: the share code is sent to a third person; a new named cursor joins the room.]** > **A:** And because it's a room, you can hand the code to someone else and keep > building it together — even after the trip's over. **[SLIDE: Sozai logo + "develop your memories together" + "素材 — the raw material of memory".]** > **B:** That's Sozai. Bring a few photos back to life — together. --- ## Optional add-ons (for a longer / more technical cut) - **Under the hood slide.** One slide for a technical audience: photos are painted by FLUX.2-klein with a watercolour style, captions come from the MiniCPM-V vision model, voice is transcribed by NVIDIA NeMo, and every uploaded photo passes a safety check first. - **LLM Trace panel.** Sozai has a built-in trace view (Phoenix) showing every model call, its latency, and tokens — good for a "yes, it's real and observable" beat. - **The hidden pet.** A little sprite that follows your cursor around the scrapbook — a nice "did you catch that?" detail if the tone allows. --- ## Who it's for (personas — for framing, not necessarily on screen) - **Two friends after a trip** *(the hero use case; our sample photos are a Toronto trip).* They develop the trip together from two cities. - **Family across distance.** One shared album spanning continents — the globe view shines here. - **The solo journaler.** "Continue without a room" — a quiet afternoon turning last month's photos into a watercolour scrapbook. --- ## High-leverage copy recommendations Small wording changes that tighten the story. Each is **current → suggested**. Listed by impact. (Not yet applied — review first.) 1. **Add a one-line "what is this" under the landing tagline.** Today the landing shows only `Sozai / build memories together` with no explanation. → add: **"Turn your camera roll into watercolour memories — together."** 2. **Make "develop" the single signature verb.** The app already lives on it (Develop Photos, The Darkroom, developing…). Consider the tagline: `build memories together` → **"develop your memories together"** (*develop* = both *film* and *grow*). 3. **Pay off the name once, in-app.** Most people don't know 素材. → add somewhere quiet: **"Sozai (素材) — the raw material of memory."** 4. **Sharpen the reveal line.** `developed — shake me` → **"still wet — give it a shake."** 5. **Warm up the empty state.** Wherever a room/scrapbook starts empty: → **"Nothing developed yet. Drop in a few photos and let's bring them back."** 6. **Keep the verb on the solo path.** `CONTINUE WITHOUT A ROOM →` → **"develop on your own →."** 7. **Give the full view a closing line.** On the globe/scrapbook once populated: → **"Every pin is a place you've been."** > Leave the existing playful copy as-is — *"giving your photos an acid rinse,"* > *"Reading the light… / Letting it soak… / Finding the words…"*, and the tray > names. That voice is the brand; the changes above just extend it. --- ## Maps **Decided:** the **2D Map is the anchor** for the §6 payoff (most stable to record). The 3D Globe and the other views are shown as a quick cycle right after, to make the point that the same memories can be reimagined many ways — the interactivity is the core feature, not any single view. Still to finalize when map footage arrives: - the recording pace of the cycle (how long to hold each view), - whether the pin-drop / drag-a-polaroid-on-the-map interaction gets its own spoken line or just plays under A's "make it yours" line.