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ef78361 | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 | """Chart components for Gen3 Nudge Detection Dashboard."""
import plotly.graph_objects as go
import pandas as pd
# =============================================================================
# Color Constants
# =============================================================================
CONFIDENCE_TIER_COLORS = {
"HIGH": "#EF4444", # Red
"MEDIUM": "#F59E0B", # Amber
"LOW": "#10B981", # Green
}
PLATFORM_COLORS = {
"CHATGPT": "#10A37F",
"GOOGLE_AI": "#4285F4",
"GOOGLE_OVERVIEW": "#34A853",
"PERPLEXITY": "#6366F1",
"GEMINI": "#8B5CF6",
"BING": "#00A4EF",
"CLAUDE": "#D97706",
}
POLARITY_COLORS = {
"positive": "#10B981",
"negative": "#EF4444",
"neutral": "#6B7280",
}
# English to Korean emotion mapping
EMOTION_KO = {
"admiration": "๊ฐํ",
"amusement": "์ฌ๋ฏธ",
"anger": "๋ถ๋
ธ",
"annoyance": "์ง์ฆ",
"approval": "์ธ์ ",
"caring": "๋ฐฐ๋ ค",
"confusion": "ํผ๋",
"curiosity": "ํธ๊ธฐ์ฌ",
"desire": "์๊ตฌ",
"disappointment": "์ค๋ง",
"disapproval": "๋ฐ๋",
"disgust": "ํ์ค",
"embarrassment": "๋นํน",
"excitement": "ํฅ๋ถ",
"fear": "๋๋ ค์",
"gratitude": "๊ฐ์ฌ",
"grief": "์ฌํ",
"joy": "๊ธฐ์จ",
"love": "์ฌ๋",
"nervousness": "๋ถ์",
"optimism": "๋๊ด",
"pride": "์๋ถ์ฌ",
"realization": "๊นจ๋ฌ์",
"relief": "์๋",
"remorse": "ํํ",
"sadness": "์ฌํ",
"surprise": "๋๋ผ์",
"neutral": "์ค๋ฆฝ",
"trust": "์ ๋ขฐ",
"anticipation": "๊ธฐ๋",
"interest": "๊ด์ฌ",
"satisfaction": "๋ง์กฑ",
"frustration": "์ข์ ",
"hope": "ํฌ๋ง",
"worry": "๊ฑฑ์ ",
}
# CEJ Korean labels
CEJ_LABELS = {
"VERIFICATION": "๊ฒ์ฆ ์ง๋ฌธ",
"INFORMATION_DISCOVERY": "์ ๋ณด ํ์",
"HOW_TO": "์ฌ์ฉ๋ฒ",
"WHERE_TO_BUY": "๊ตฌ๋งค์ฒ",
"RECOMMENDATION": "์ถ์ฒ ์์ฒญ",
"SIDE_EFFECT": "๋ถ์์ฉ",
"MARKET_TRENDS": "์์ฅ ๋ํฅ",
"RESULT_EFFECTIVENESS": "ํจ๊ณผ/๊ฒฐ๊ณผ",
"COMPARISON": "๋น๊ต",
"INGREDIENT": "์ฑ๋ถ",
"AWARENESS_COMPARISON": "์ธ์ง/๋น๊ต",
"PURCHASE": "๊ตฌ๋งค",
"POST_PURCHASE": "๊ตฌ๋งค ํ",
}
# =============================================================================
# Gen3 Nudge Charts
# =============================================================================
def create_confidence_tier_pie_chart(tier_stats: dict) -> go.Figure:
"""Create pie chart for confidence tier distribution (HIGH/MEDIUM/LOW)."""
if not tier_stats:
return go.Figure()
labels = list(tier_stats.keys())
values = list(tier_stats.values())
colors = [CONFIDENCE_TIER_COLORS.get(k, "#6B7280") for k in labels]
label_map = {
"HIGH": "๐ด HIGH",
"MEDIUM": "๐ก MEDIUM",
"LOW": "๐ข LOW",
}
display_labels = [label_map.get(k, k) for k in labels]
fig = go.Figure(data=[go.Pie(
labels=display_labels,
values=values,
marker=dict(colors=colors),
hole=0.4,
textinfo="percent+value",
textposition="outside",
)])
fig.update_layout(
title="",
showlegend=True,
legend=dict(orientation="h", yanchor="bottom", y=-0.2, xanchor="center", x=0.5),
margin=dict(t=20, b=60, l=20, r=20),
height=280,
)
return fig
def create_platform_bar_chart(platform_stats: dict) -> go.Figure:
"""Create horizontal bar chart for platform distribution."""
if not platform_stats:
return go.Figure()
sorted_items = sorted(platform_stats.items(), key=lambda x: x[1], reverse=True)
platforms = [item[0] for item in sorted_items]
counts = [item[1] for item in sorted_items]
colors = [PLATFORM_COLORS.get(p, "#6B7280") for p in platforms]
fig = go.Figure(data=[
go.Bar(
y=platforms,
x=counts,
orientation="h",
marker_color=colors,
text=[f"{c}๊ฑด" for c in counts],
textposition="auto",
)
])
fig.update_layout(
title="",
xaxis_title="๋์ง ํ๋ณด ์",
yaxis=dict(autorange="reversed"),
margin=dict(t=20, b=40, l=100, r=20),
height=max(200, len(platforms) * 35),
)
return fig
def create_nudge_by_cej_bar_chart(cej_counts: dict) -> go.Figure:
"""Create horizontal bar chart for nudge distribution by CEJ stage."""
if not cej_counts:
return go.Figure()
sorted_items = sorted(cej_counts.items(), key=lambda x: x[1], reverse=True)
cej_stages = [item[0] for item in sorted_items]
counts = [item[1] for item in sorted_items]
display_labels = [CEJ_LABELS.get(cej, cej) for cej in cej_stages]
fig = go.Figure(data=[
go.Bar(
y=display_labels,
x=counts,
orientation="h",
marker_color="#6366F1",
text=[f"{c}๊ฑด" for c in counts],
textposition="auto",
)
])
fig.update_layout(
title="",
xaxis_title="๋์ง ํ๋ณด ์",
yaxis=dict(autorange="reversed"),
margin=dict(t=20, b=40, l=100, r=20),
height=max(200, len(cej_stages) * 35),
)
return fig
def create_brand_sentiment_chart(brands: list[dict]) -> go.Figure:
"""Create horizontal stacked bar chart for brand sentiment comparison."""
if not brands:
return go.Figure()
# Sort by total mentions
sorted_brands = sorted(brands, key=lambda x: x.get("total_mentions", 0), reverse=True)[:10]
brand_names = []
for b in sorted_brands:
name = b.get("brand_name", "Unknown")
brand_type = b.get("brand_type", "")
prefix = "๐ " if brand_type == "IN_HOUSE" else "๐ข "
brand_names.append(f"{prefix}{name}")
positive_rates = [b.get("positive_rate", 0) for b in sorted_brands]
negative_rates = [b.get("negative_rate", 0) for b in sorted_brands]
neutral_rates = [100 - p - n for p, n in zip(positive_rates, negative_rates)]
fig = go.Figure()
fig.add_trace(go.Bar(
y=brand_names,
x=positive_rates,
name="๊ธ์ ",
orientation="h",
marker_color="#10B981",
text=[f"{v:.1f}%" for v in positive_rates],
textposition="inside",
))
fig.add_trace(go.Bar(
y=brand_names,
x=neutral_rates,
name="์ค๋ฆฝ",
orientation="h",
marker_color="#E5E7EB",
text=[f"{v:.1f}%" for v in neutral_rates],
textposition="inside",
))
fig.add_trace(go.Bar(
y=brand_names,
x=negative_rates,
name="๋ถ์ ",
orientation="h",
marker_color="#EF4444",
text=[f"{v:.1f}%" for v in negative_rates],
textposition="inside",
))
fig.update_layout(
title="",
barmode="stack",
xaxis_title="๋น์จ (%)",
legend=dict(orientation="h", yanchor="bottom", y=1.02, xanchor="right", x=1),
margin=dict(t=50, b=50, l=150, r=20),
height=max(300, len(sorted_brands) * 40),
yaxis=dict(autorange="reversed"),
)
return fig
def create_domain_bar_chart(domain_counts: dict) -> go.Figure:
"""Create horizontal bar chart for citation domain distribution."""
if not domain_counts:
return go.Figure()
# Take top 15 domains
sorted_items = list(domain_counts.items())[:15]
domains = [item[0] for item in sorted_items]
counts = [item[1] for item in sorted_items]
# Truncate long domain names
display_domains = [d[:40] + "..." if len(d) > 40 else d for d in domains]
fig = go.Figure(data=[
go.Bar(
y=display_domains,
x=counts,
orientation="h",
marker_color="#3B82F6",
text=[f"{c}ํ" for c in counts],
textposition="auto",
)
])
fig.update_layout(
title="",
xaxis_title="์ธ์ฉ ํ์",
yaxis=dict(autorange="reversed"),
margin=dict(t=20, b=40, l=200, r=20),
height=max(300, len(sorted_items) * 30),
)
return fig
def create_bit_quadrant_chart(bit_stats: dict) -> go.Figure:
"""Create bar chart for BIT quadrant distribution."""
if not bit_stats:
return go.Figure()
BIT_LABELS = {
"neutral": "์ค๋ฆฝ",
"product_satisfaction": "์ ํ ๋ง์กฑ",
"unmet_expectations": "๊ธฐ๋ ๋ฏธ์ถฉ์กฑ",
"brand_trust": "๋ธ๋๋ ์ ๋ขฐ",
}
sorted_items = sorted(bit_stats.items(), key=lambda x: x[1], reverse=True)
quadrants = [BIT_LABELS.get(item[0], item[0]) for item in sorted_items]
counts = [item[1] for item in sorted_items]
colors = ["#6366F1", "#8B5CF6", "#A855F7", "#D946EF"]
fig = go.Figure(data=[
go.Bar(
x=quadrants,
y=counts,
marker_color=colors[:len(quadrants)],
text=[f"{c}๊ฑด" for c in counts],
textposition="outside",
)
])
fig.update_layout(
title="",
yaxis_title="๋์ง ํ๋ณด ์",
margin=dict(t=20, b=50, l=50, r=20),
height=280,
)
return fig
def create_emotion_distribution_chart(emotion_stats: dict) -> go.Figure:
"""Create bar chart for emotion distribution in nudge candidates."""
if not emotion_stats:
return go.Figure()
sorted_items = sorted(emotion_stats.items(), key=lambda x: x[1], reverse=True)[:8]
emotions = [EMOTION_KO.get(item[0], item[0]) for item in sorted_items]
counts = [item[1] for item in sorted_items]
colors = ["#6366F1", "#8B5CF6", "#A855F7", "#D946EF", "#EC4899", "#F43F5E", "#F97316", "#FBBF24"]
fig = go.Figure(data=[
go.Bar(
x=emotions,
y=counts,
marker_color=colors[:len(emotions)],
text=[f"{c}๊ฑด" for c in counts],
textposition="outside",
)
])
fig.update_layout(
title="",
yaxis_title="๋์ง ํ๋ณด ์",
xaxis_tickangle=-30,
margin=dict(t=20, b=80, l=50, r=20),
height=280,
)
return fig
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