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Parent(s):
Deploy: Dynamic Pricing Lab with Batch Analysis
Browse files- .gitignore +5 -0
- Dockerfile +16 -0
- README.md +67 -0
- app.py +255 -0
- requirements.txt +6 -0
- templates/index.html +466 -0
- test_data.csv +3 -0
.gitignore
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venv/
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__pycache__/
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*.pyc
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.DS_Store
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.env
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Dockerfile
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FROM python:3.11-slim
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WORKDIR /app
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COPY requirements.txt .
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RUN pip install --no-cache-dir -r requirements.txt
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COPY . .
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# Create a user to avoid running as root (good practice for HF Spaces)
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RUN useradd -m -u 1000 user
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USER user
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ENV HOME=/home/user \
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PATH=/home/user/.local/bin:$PATH
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CMD ["gunicorn", "-b", "0.0.0.0:7860", "app:app"]
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README.md
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---
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title: 智能动态定价实验室
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emoji: 📈
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colorFrom: blue
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colorTo: indigo
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sdk: docker
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pinned: false
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short_description: 基于价格弹性模型的AI利润优化引擎
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---
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# 智能动态定价实验室 (Dynamic Pricing Lab)
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## 项目简介
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**智能动态定价实验室** 是一个专业的商业定价模拟工具,旨在帮助电商卖家和零售商通过算法寻找利润最大化的最优价格点。
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本项目不仅仅是一个简单的计算器,它基于微观经济学中的**价格弹性模型 (Price Elasticity of Demand)**,通过模拟不同价格下的市场需求变化,实时计算由于销量波动带来的边际利润变化。
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### 核心功能
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* **双模型支持**:
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* **线性模型 (Linear Model)**: 适用于普通商品,$D = a - bP$
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* **指数模型 (Constant Elasticity)**: 适用于高敏感度或必需品,$D = A \cdot P^\epsilon$
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* **实时可视化**:使用 ECharts 绘制 "价格-利润" 曲线和 "价格-需求" 曲线,直观展示价格变动对经营结果的影响。
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* **智能优化**:基于 `scipy.optimize` 算法,自动寻找理论上的最大利润价格点。
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* **敏感度分析**:通过滑块实时调整市场弹性系数,模拟不同市场环境(如促销季、淡季)下的定价策略。
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## 技术栈
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* **Backend**: Flask (Python 3.11), NumPy, SciPy
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* **Frontend**: Vue 3, Tailwind CSS (Dark Mode), ECharts
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* **Deployment**: Docker (Compatible with Hugging Face Spaces)
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## 快速开始
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### Docker 部署 (推荐)
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```bash
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# 构建镜像
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docker build -t dynamic-pricing-lab .
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# 运行容器
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docker run -p 7860:7860 dynamic-pricing-lab
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```
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访问 `http://localhost:7860` 即可使用。
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### 本地开发
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```bash
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pip install -r requirements.txt
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python app.py
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```
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## 商业应用场景
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1. **新品定价**:通过测试少量流量估算弹性,反推最优上市价格。
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2. **促销策略**:计算打折带来的销量提升是否足以覆盖毛利损失。
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3. **库存清理**:寻找在清空库存目标下的最高收益价格。
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## License
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MIT License
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app.py
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import os
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import logging
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import numpy as np
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import pandas as pd
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from scipy.optimize import minimize_scalar
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from flask import Flask, render_template, send_from_directory, request, jsonify
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from werkzeug.utils import secure_filename
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# 配置日志
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logging.basicConfig(level=logging.INFO)
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logger = logging.getLogger(__name__)
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app = Flask(__name__)
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app.config['JSON_AS_ASCII'] = False # 支持中文 JSON
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app.config['MAX_CONTENT_LENGTH'] = 16 * 1024 * 1024 # 限制上传文件大小为 16MB
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app.config['UPLOAD_FOLDER'] = 'uploads'
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# 确保上传目录存在
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os.makedirs(app.config['UPLOAD_FOLDER'], exist_ok=True)
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@app.route('/')
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def index():
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# 使用 render_template 渲染模板,前端需注意 Vue 分隔符冲突问题
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return render_template('index.html')
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@app.route('/static/<path:path>')
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def send_static(path):
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return send_from_directory('static', path)
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def calculate_demand_linear(price, base_price, base_demand, elasticity):
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"""
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线性需求模型: D = a - bP
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在基准点 (base_price, base_demand) 处的弹性为 elasticity
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"""
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# 弹性定义: E = (dD/dP) * (P/D)
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# 线性: dD/dP = -b
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# E = -b * (base_price / base_demand)
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# -> b = -E * (base_demand / base_price)
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# -> a = base_demand + b * base_price
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# 确保弹性为负值 (输入如果是正数则取反)
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e = -abs(elasticity)
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b = -e * (base_demand / base_price)
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a = base_demand + b * base_price
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demand = a - b * price
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return np.maximum(demand, 0) # 需求不能为负
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def calculate_demand_constant_elasticity(price, base_price, base_demand, elasticity):
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"""
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恒定弹性模型 (指数模型): D = A * P^e
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"""
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# base_demand = A * base_price^e
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# -> A = base_demand / (base_price^e)
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e = -abs(elasticity)
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A = base_demand / (base_price ** e)
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demand = A * (price ** e)
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return demand
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def run_optimization(cost, base_price, base_demand, elasticity, model_type='linear'):
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"""
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运行价格优化算法
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"""
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# 模拟范围 (0.5x 成本 到 3x 成本,或者基准价格的 2 倍)
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min_p = max(cost * 0.8, 0.01)
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max_p = max(base_price * 2.0, cost * 3.0)
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prices = np.linspace(min_p, max_p, 100)
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results = []
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max_profit = -float('inf')
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optimal_price = base_price
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# 第一次粗略扫描
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for p in prices:
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if model_type == 'constant':
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d = calculate_demand_constant_elasticity(p, base_price, base_demand, elasticity)
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else:
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d = calculate_demand_linear(p, base_price, base_demand, elasticity)
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revenue = p * d
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profit = (p - cost) * d
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if profit > max_profit:
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max_profit = profit
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optimal_price = p
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results.append({
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'price': round(p, 2),
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'demand': round(d, 2),
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'revenue': round(revenue, 2),
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'profit': round(profit, 2)
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})
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# 第二次精细优化 (SciPy minimize_scalar)
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# 确定搜索上界
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zero_demand_price = max_p
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if model_type == 'linear':
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# a - bP = 0 -> P = a/b
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e_val = -abs(elasticity)
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b_val = -e_val * (base_demand / base_price)
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if b_val != 0:
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a_val = base_demand + b_val * base_price
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zero_demand_price = a_val / b_val
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upper_bound = min(max_p * 1.5, zero_demand_price * 1.1 if model_type == 'linear' else max_p * 1.5)
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def profit_func(p):
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if p <= 0: return 1e9 # 惩罚项
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if model_type == 'constant':
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d = calculate_demand_constant_elasticity(p, base_price, base_demand, elasticity)
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else:
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d = calculate_demand_linear(p, base_price, base_demand, elasticity)
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# 目标是最大化利润,即最小化 -利润
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prof = (p - cost) * d
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return -prof
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res = minimize_scalar(profit_func, bounds=(cost, upper_bound), method='bounded')
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refined_optimal_price = optimal_price
|
| 125 |
+
refined_max_profit = max_profit
|
| 126 |
+
|
| 127 |
+
if res.success:
|
| 128 |
+
opt_p = res.x
|
| 129 |
+
opt_prof = -res.fun
|
| 130 |
+
# 只有当结果更好时才采纳 (避免局部极小值)
|
| 131 |
+
if opt_prof >= max_profit:
|
| 132 |
+
refined_optimal_price = opt_p
|
| 133 |
+
refined_max_profit = opt_prof
|
| 134 |
+
|
| 135 |
+
# 计算最优价格下的最终需求
|
| 136 |
+
if model_type == 'constant':
|
| 137 |
+
opt_d = calculate_demand_constant_elasticity(refined_optimal_price, base_price, base_demand, elasticity)
|
| 138 |
+
else:
|
| 139 |
+
opt_d = calculate_demand_linear(refined_optimal_price, base_price, base_demand, elasticity)
|
| 140 |
+
|
| 141 |
+
return {
|
| 142 |
+
'results': results,
|
| 143 |
+
'optimal': {
|
| 144 |
+
'price': round(refined_optimal_price, 2),
|
| 145 |
+
'profit': round(refined_max_profit, 2),
|
| 146 |
+
'demand': round(opt_d, 2),
|
| 147 |
+
'margin': round(((refined_optimal_price - cost) / refined_optimal_price) * 100, 2) if refined_optimal_price > 0 else 0
|
| 148 |
+
}
|
| 149 |
+
}
|
| 150 |
+
|
| 151 |
+
@app.route('/api/analyze', methods=['POST'])
|
| 152 |
+
def analyze():
|
| 153 |
+
try:
|
| 154 |
+
data = request.json
|
| 155 |
+
if not data:
|
| 156 |
+
return jsonify({'success': False, 'error': 'No data provided'}), 400
|
| 157 |
+
|
| 158 |
+
# 获取参数,提供默认值
|
| 159 |
+
cost = float(data.get('cost', 10.0))
|
| 160 |
+
base_price = float(data.get('base_price', 20.0))
|
| 161 |
+
base_demand = float(data.get('base_demand', 100.0))
|
| 162 |
+
elasticity = float(data.get('elasticity', -1.5))
|
| 163 |
+
model_type = data.get('model_type', 'linear')
|
| 164 |
+
|
| 165 |
+
result = run_optimization(cost, base_price, base_demand, elasticity, model_type)
|
| 166 |
+
|
| 167 |
+
return jsonify({
|
| 168 |
+
'success': True,
|
| 169 |
+
'data': result['results'],
|
| 170 |
+
'optimal': result['optimal']
|
| 171 |
+
})
|
| 172 |
+
|
| 173 |
+
except Exception as e:
|
| 174 |
+
logger.error(f"Analysis Error: {str(e)}")
|
| 175 |
+
return jsonify({'success': False, 'error': str(e)}), 500
|
| 176 |
+
|
| 177 |
+
@app.route('/api/upload', methods=['POST'])
|
| 178 |
+
def upload_file():
|
| 179 |
+
"""
|
| 180 |
+
处理 CSV/Excel 文件上传并批量分析
|
| 181 |
+
"""
|
| 182 |
+
try:
|
| 183 |
+
if 'file' not in request.files:
|
| 184 |
+
return jsonify({'success': False, 'error': 'No file part'}), 400
|
| 185 |
+
|
| 186 |
+
file = request.files['file']
|
| 187 |
+
if file.filename == '':
|
| 188 |
+
return jsonify({'success': False, 'error': 'No selected file'}), 400
|
| 189 |
+
|
| 190 |
+
if file:
|
| 191 |
+
filename = secure_filename(file.filename)
|
| 192 |
+
filepath = os.path.join(app.config['UPLOAD_FOLDER'], filename)
|
| 193 |
+
file.save(filepath)
|
| 194 |
+
|
| 195 |
+
# 读取文件
|
| 196 |
+
try:
|
| 197 |
+
if filename.endswith('.csv'):
|
| 198 |
+
df = pd.read_csv(filepath)
|
| 199 |
+
elif filename.endswith(('.xls', '.xlsx')):
|
| 200 |
+
df = pd.read_excel(filepath)
|
| 201 |
+
else:
|
| 202 |
+
return jsonify({'success': False, 'error': 'Unsupported file format'}), 400
|
| 203 |
+
except Exception as e:
|
| 204 |
+
return jsonify({'success': False, 'error': f'File read error: {str(e)}'}), 400
|
| 205 |
+
|
| 206 |
+
# 检查必需列
|
| 207 |
+
required_cols = ['cost', 'base_price', 'base_demand']
|
| 208 |
+
missing_cols = [col for col in required_cols if col not in df.columns]
|
| 209 |
+
if missing_cols:
|
| 210 |
+
return jsonify({'success': False, 'error': f'Missing columns: {", ".join(missing_cols)}'}), 400
|
| 211 |
+
|
| 212 |
+
# 批量处理
|
| 213 |
+
results = []
|
| 214 |
+
for _, row in df.iterrows():
|
| 215 |
+
try:
|
| 216 |
+
cost = float(row['cost'])
|
| 217 |
+
base_price = float(row['base_price'])
|
| 218 |
+
base_demand = float(row['base_demand'])
|
| 219 |
+
elasticity = float(row.get('elasticity', -1.5))
|
| 220 |
+
model_type = str(row.get('model_type', 'linear'))
|
| 221 |
+
|
| 222 |
+
opt_res = run_optimization(cost, base_price, base_demand, elasticity, model_type)
|
| 223 |
+
|
| 224 |
+
item_res = {
|
| 225 |
+
'input': {
|
| 226 |
+
'cost': cost,
|
| 227 |
+
'base_price': base_price,
|
| 228 |
+
'base_demand': base_demand,
|
| 229 |
+
'elasticity': elasticity
|
| 230 |
+
},
|
| 231 |
+
'optimal': opt_res['optimal']
|
| 232 |
+
}
|
| 233 |
+
results.append(item_res)
|
| 234 |
+
except Exception as row_err:
|
| 235 |
+
logger.warning(f"Row processing error: {row_err}")
|
| 236 |
+
continue
|
| 237 |
+
|
| 238 |
+
# 清理文件
|
| 239 |
+
try:
|
| 240 |
+
os.remove(filepath)
|
| 241 |
+
except:
|
| 242 |
+
pass
|
| 243 |
+
|
| 244 |
+
return jsonify({
|
| 245 |
+
'success': True,
|
| 246 |
+
'batch_results': results[:50] # 限制返回数量防止过大
|
| 247 |
+
})
|
| 248 |
+
|
| 249 |
+
except Exception as e:
|
| 250 |
+
logger.error(f"Upload Error: {str(e)}")
|
| 251 |
+
return jsonify({'success': False, 'error': str(e)}), 500
|
| 252 |
+
|
| 253 |
+
if __name__ == '__main__':
|
| 254 |
+
port = int(os.environ.get('PORT', 7860))
|
| 255 |
+
app.run(host='0.0.0.0', port=port)
|
requirements.txt
ADDED
|
@@ -0,0 +1,6 @@
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
+
flask
|
| 2 |
+
numpy>=1.24.0
|
| 3 |
+
scipy>=1.10.0
|
| 4 |
+
gunicorn
|
| 5 |
+
pandas>=2.0.0
|
| 6 |
+
openpyxl>=3.1.0
|
templates/index.html
ADDED
|
@@ -0,0 +1,466 @@
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
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|
|
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|
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|
|
|
|
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
+
<!DOCTYPE html>
|
| 2 |
+
<html lang="zh-CN" class="dark">
|
| 3 |
+
<head>
|
| 4 |
+
<meta charset="UTF-8">
|
| 5 |
+
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
| 6 |
+
<title>智能动态定价实验室 | Dynamic Pricing Lab</title>
|
| 7 |
+
<script src="https://cdn.tailwindcss.com"></script>
|
| 8 |
+
<script src="https://unpkg.com/vue@3/dist/vue.global.js"></script>
|
| 9 |
+
<script src="https://cdn.jsdelivr.net/npm/echarts@5.4.3/dist/echarts.min.js"></script>
|
| 10 |
+
<script>
|
| 11 |
+
tailwind.config = {
|
| 12 |
+
darkMode: 'class',
|
| 13 |
+
theme: {
|
| 14 |
+
extend: {
|
| 15 |
+
colors: {
|
| 16 |
+
primary: '#3B82F6',
|
| 17 |
+
secondary: '#10B981',
|
| 18 |
+
dark: '#0f172a',
|
| 19 |
+
surface: '#1e293b'
|
| 20 |
+
}
|
| 21 |
+
}
|
| 22 |
+
}
|
| 23 |
+
}
|
| 24 |
+
</script>
|
| 25 |
+
<style>
|
| 26 |
+
body { background-color: #0f172a; color: #e2e8f0; font-family: 'Inter', sans-serif; }
|
| 27 |
+
.glass-panel {
|
| 28 |
+
background: rgba(30, 41, 59, 0.7);
|
| 29 |
+
backdrop-filter: blur(10px);
|
| 30 |
+
border: 1px solid rgba(255, 255, 255, 0.1);
|
| 31 |
+
}
|
| 32 |
+
input[type="range"] {
|
| 33 |
+
-webkit-appearance: none;
|
| 34 |
+
background: transparent;
|
| 35 |
+
}
|
| 36 |
+
input[type="range"]::-webkit-slider-thumb {
|
| 37 |
+
-webkit-appearance: none;
|
| 38 |
+
height: 16px;
|
| 39 |
+
width: 16px;
|
| 40 |
+
border-radius: 50%;
|
| 41 |
+
background: #3B82F6;
|
| 42 |
+
margin-top: -6px;
|
| 43 |
+
cursor: pointer;
|
| 44 |
+
}
|
| 45 |
+
input[type="range"]::-webkit-slider-runnable-track {
|
| 46 |
+
width: 100%;
|
| 47 |
+
height: 4px;
|
| 48 |
+
background: #475569;
|
| 49 |
+
border-radius: 2px;
|
| 50 |
+
}
|
| 51 |
+
[v-cloak] { display: none; }
|
| 52 |
+
</style>
|
| 53 |
+
</head>
|
| 54 |
+
<body class="min-h-screen p-4 md:p-8">
|
| 55 |
+
<div id="app" class="max-w-7xl mx-auto" v-cloak>
|
| 56 |
+
<!-- Header -->
|
| 57 |
+
<header class="mb-8 flex justify-between items-center">
|
| 58 |
+
<div>
|
| 59 |
+
<h1 class="text-3xl font-bold bg-clip-text text-transparent bg-gradient-to-r from-blue-400 to-teal-400">
|
| 60 |
+
智能动态定价实验室
|
| 61 |
+
</h1>
|
| 62 |
+
<p class="text-slate-400 mt-1">基于价格弹性模型的 AI 利润优化引擎</p>
|
| 63 |
+
</div>
|
| 64 |
+
<div class="text-xs text-slate-500 border border-slate-700 px-3 py-1 rounded-full">
|
| 65 |
+
v1.1.0 | Powered by SciPy
|
| 66 |
+
</div>
|
| 67 |
+
</header>
|
| 68 |
+
|
| 69 |
+
<!-- Navigation Tabs -->
|
| 70 |
+
<div class="flex space-x-4 mb-6">
|
| 71 |
+
<button @click="currentTab = 'single'"
|
| 72 |
+
:class="{'text-blue-400 border-b-2 border-blue-400': currentTab === 'single', 'text-slate-400': currentTab !== 'single'}"
|
| 73 |
+
class="pb-2 px-1 transition font-medium">
|
| 74 |
+
单品模拟
|
| 75 |
+
</button>
|
| 76 |
+
<button @click="currentTab = 'batch'"
|
| 77 |
+
:class="{'text-blue-400 border-b-2 border-blue-400': currentTab === 'batch', 'text-slate-400': currentTab !== 'batch'}"
|
| 78 |
+
class="pb-2 px-1 transition font-medium">
|
| 79 |
+
批量分析 (Excel/CSV)
|
| 80 |
+
</button>
|
| 81 |
+
</div>
|
| 82 |
+
|
| 83 |
+
<!-- Single Analysis Mode -->
|
| 84 |
+
<div v-show="currentTab === 'single'" class="grid grid-cols-1 lg:grid-cols-12 gap-6">
|
| 85 |
+
<!-- Sidebar Controls -->
|
| 86 |
+
<div class="lg:col-span-3 space-y-6">
|
| 87 |
+
<div class="glass-panel rounded-xl p-6 shadow-lg">
|
| 88 |
+
<h2 class="text-lg font-semibold mb-4 text-blue-400 flex items-center">
|
| 89 |
+
<svg class="w-5 h-5 mr-2" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M12 6V4m0 2a2 2 0 100 4m0-4a2 2 0 110 4m-6 8a2 2 0 100-4m0 4a2 2 0 110-4m0 4v2m0-6V4m6 6v10m6-2a2 2 0 100-4m0 4a2 2 0 110-4m0 4v2m0-6V4"></path></svg>
|
| 90 |
+
参数配置
|
| 91 |
+
</h2>
|
| 92 |
+
|
| 93 |
+
<div class="space-y-4">
|
| 94 |
+
<!-- Input Group -->
|
| 95 |
+
<div>
|
| 96 |
+
<label class="block text-sm text-slate-400 mb-1">商品成本 (Cost)</label>
|
| 97 |
+
<div class="relative">
|
| 98 |
+
<span class="absolute left-3 top-2 text-slate-500">¥</span>
|
| 99 |
+
<input type="number" v-model.number="params.cost" @change="calculate"
|
| 100 |
+
class="w-full bg-slate-800 border border-slate-600 rounded px-8 py-2 focus:outline-none focus:border-blue-500 transition">
|
| 101 |
+
</div>
|
| 102 |
+
</div>
|
| 103 |
+
|
| 104 |
+
<div>
|
| 105 |
+
<label class="block text-sm text-slate-400 mb-1">当前售价 (Base Price)</label>
|
| 106 |
+
<div class="relative">
|
| 107 |
+
<span class="absolute left-3 top-2 text-slate-500">¥</span>
|
| 108 |
+
<input type="number" v-model.number="params.base_price" @change="calculate"
|
| 109 |
+
class="w-full bg-slate-800 border border-slate-600 rounded px-8 py-2 focus:outline-none focus:border-blue-500 transition">
|
| 110 |
+
</div>
|
| 111 |
+
</div>
|
| 112 |
+
|
| 113 |
+
<div>
|
| 114 |
+
<label class="block text-sm text-slate-400 mb-1">当前销量 (Base Demand)</label>
|
| 115 |
+
<div class="relative">
|
| 116 |
+
<span class="absolute left-3 top-2 text-slate-500">📦</span>
|
| 117 |
+
<input type="number" v-model.number="params.base_demand" @change="calculate"
|
| 118 |
+
class="w-full bg-slate-800 border border-slate-600 rounded px-8 py-2 focus:outline-none focus:border-blue-500 transition">
|
| 119 |
+
</div>
|
| 120 |
+
</div>
|
| 121 |
+
|
| 122 |
+
<div class="pt-4 border-t border-slate-700">
|
| 123 |
+
<div class="flex justify-between mb-1">
|
| 124 |
+
<label class="block text-sm text-slate-400">价格敏感度 (Elasticity)</label>
|
| 125 |
+
<span class="text-sm font-mono text-teal-400">${ params.elasticity }</span>
|
| 126 |
+
</div>
|
| 127 |
+
<input type="range" min="-5" max="-0.1" step="0.1" v-model.number="params.elasticity" @input="calculate"
|
| 128 |
+
class="w-full mb-1">
|
| 129 |
+
<p class="text-xs text-slate-500">
|
| 130 |
+
值越小(-5),用户对价格越敏感(稍微涨价就跑光)。
|
| 131 |
+
</p>
|
| 132 |
+
</div>
|
| 133 |
+
|
| 134 |
+
<div class="pt-4">
|
| 135 |
+
<label class="block text-sm text-slate-400 mb-2">需求模型</label>
|
| 136 |
+
<div class="flex space-x-2 bg-slate-800 p-1 rounded">
|
| 137 |
+
<button @click="params.model_type = 'linear'; calculate()"
|
| 138 |
+
:class="{'bg-blue-600 text-white': params.model_type === 'linear', 'text-slate-400 hover:text-white': params.model_type !== 'linear'}"
|
| 139 |
+
class="flex-1 py-1.5 rounded text-sm transition">
|
| 140 |
+
线性模型
|
| 141 |
+
</button>
|
| 142 |
+
<button @click="params.model_type = 'constant'; calculate()"
|
| 143 |
+
:class="{'bg-blue-600 text-white': params.model_type === 'constant', 'text-slate-400 hover:text-white': params.model_type !== 'constant'}"
|
| 144 |
+
class="flex-1 py-1.5 rounded text-sm transition">
|
| 145 |
+
指数模型
|
| 146 |
+
</button>
|
| 147 |
+
</div>
|
| 148 |
+
</div>
|
| 149 |
+
</div>
|
| 150 |
+
</div>
|
| 151 |
+
|
| 152 |
+
<!-- Optimal Result Card -->
|
| 153 |
+
<div class="glass-panel rounded-xl p-6 border-l-4 border-teal-500" v-if="result">
|
| 154 |
+
<h3 class="text-sm font-uppercase text-slate-400 tracking-wider mb-3">AI 建议最优解</h3>
|
| 155 |
+
<div class="flex justify-between items-end mb-2">
|
| 156 |
+
<span class="text-3xl font-bold text-white">¥${ result.optimal.price }</span>
|
| 157 |
+
<span class="text-sm text-teal-400 mb-1" v-if="result.optimal.price > params.base_price">
|
| 158 |
+
(建议涨价 ${ ((result.optimal.price - params.base_price)/params.base_price*100).toFixed(1) }%)
|
| 159 |
+
</span>
|
| 160 |
+
<span class="text-sm text-red-400 mb-1" v-else>
|
| 161 |
+
(建议降价 ${ ((params.base_price - result.optimal.price)/params.base_price*100).toFixed(1) }%)
|
| 162 |
+
</span>
|
| 163 |
+
</div>
|
| 164 |
+
<div class="grid grid-cols-2 gap-2 mt-4 text-sm">
|
| 165 |
+
<div class="bg-slate-800 p-2 rounded">
|
| 166 |
+
<div class="text-slate-500">预期利润</div>
|
| 167 |
+
<div class="font-mono text-teal-400">¥${ result.optimal.profit }</div>
|
| 168 |
+
</div>
|
| 169 |
+
<div class="bg-slate-800 p-2 rounded">
|
| 170 |
+
<div class="text-slate-500">预期销量</div>
|
| 171 |
+
<div class="font-mono text-blue-400">${ result.optimal.demand }</div>
|
| 172 |
+
</div>
|
| 173 |
+
</div>
|
| 174 |
+
</div>
|
| 175 |
+
</div>
|
| 176 |
+
|
| 177 |
+
<!-- Main Chart Area -->
|
| 178 |
+
<div class="lg:col-span-9 space-y-6">
|
| 179 |
+
<div class="glass-panel rounded-xl p-6 h-[500px] flex flex-col">
|
| 180 |
+
<div class="flex justify-between items-center mb-4">
|
| 181 |
+
<h2 class="text-lg font-semibold text-white">利润与需求模拟分析</h2>
|
| 182 |
+
<div class="flex space-x-4 text-sm">
|
| 183 |
+
<div class="flex items-center"><span class="w-3 h-3 bg-teal-500 rounded-full mr-2"></span>利润 (左轴)</div>
|
| 184 |
+
<div class="flex items-center"><span class="w-3 h-3 bg-blue-500 rounded-full mr-2"></span>需求量 (右轴)</div>
|
| 185 |
+
</div>
|
| 186 |
+
</div>
|
| 187 |
+
<div id="mainChart" class="flex-1 w-full"></div>
|
| 188 |
+
</div>
|
| 189 |
+
|
| 190 |
+
<div class="grid grid-cols-1 md:grid-cols-3 gap-6">
|
| 191 |
+
<div class="glass-panel p-4 rounded-xl text-center">
|
| 192 |
+
<div class="text-sm text-slate-400 mb-1">当前利润 (Current)</div>
|
| 193 |
+
<div class="text-xl font-mono text-slate-300">
|
| 194 |
+
¥${ ((params.base_price - params.cost) * params.base_demand).toFixed(2) }
|
| 195 |
+
</div>
|
| 196 |
+
</div>
|
| 197 |
+
<div class="glass-panel p-4 rounded-xl text-center">
|
| 198 |
+
<div class="text-sm text-slate-400 mb-1">优化后利润 (Optimized)</div>
|
| 199 |
+
<div class="text-xl font-mono text-teal-400">
|
| 200 |
+
¥${ result ? result.optimal.profit : '---' }
|
| 201 |
+
</div>
|
| 202 |
+
</div>
|
| 203 |
+
<div class="glass-panel p-4 rounded-xl text-center border border-teal-500/30 bg-teal-500/10">
|
| 204 |
+
<div class="text-sm text-teal-300 mb-1">利润提升 (Uplift)</div>
|
| 205 |
+
<div class="text-xl font-bold text-teal-400">
|
| 206 |
+
+${ calculateUplift() }%
|
| 207 |
+
</div>
|
| 208 |
+
</div>
|
| 209 |
+
</div>
|
| 210 |
+
</div>
|
| 211 |
+
</div>
|
| 212 |
+
|
| 213 |
+
<!-- Batch Analysis Mode -->
|
| 214 |
+
<div v-show="currentTab === 'batch'" class="glass-panel rounded-xl p-8 max-w-4xl mx-auto">
|
| 215 |
+
<h2 class="text-xl font-bold mb-4 text-white">批量文件分析</h2>
|
| 216 |
+
<p class="text-slate-400 mb-6">
|
| 217 |
+
上传 CSV 或 Excel 文件,包含以下列:<code class="text-sm bg-slate-800 px-1 py-0.5 rounded text-blue-300">cost</code>,
|
| 218 |
+
<code class="text-sm bg-slate-800 px-1 py-0.5 rounded text-blue-300">base_price</code>,
|
| 219 |
+
<code class="text-sm bg-slate-800 px-1 py-0.5 rounded text-blue-300">base_demand</code>。
|
| 220 |
+
可选列:<code class="text-sm bg-slate-800 px-1 py-0.5 rounded text-blue-300">elasticity</code> (默认 -1.5),
|
| 221 |
+
<code class="text-sm bg-slate-800 px-1 py-0.5 rounded text-blue-300">model_type</code> (默认 linear)。
|
| 222 |
+
</p>
|
| 223 |
+
|
| 224 |
+
<div class="border-2 border-dashed border-slate-600 rounded-xl p-8 text-center hover:border-blue-500 transition cursor-pointer bg-slate-800/50"
|
| 225 |
+
@dragover.prevent @drop.prevent="handleDrop" @click="$refs.fileInput.click()">
|
| 226 |
+
<input type="file" ref="fileInput" class="hidden" @change="handleFileSelect" accept=".csv,.xlsx,.xls">
|
| 227 |
+
<div class="text-4xl mb-3">📂</div>
|
| 228 |
+
<p class="text-lg text-slate-300 font-medium">点击或拖拽文件到此处</p>
|
| 229 |
+
<p class="text-sm text-slate-500 mt-2">支持 .csv, .xlsx (最大 16MB)</p>
|
| 230 |
+
</div>
|
| 231 |
+
|
| 232 |
+
<div v-if="uploadStatus" class="mt-4 p-4 rounded bg-slate-800 border border-slate-700">
|
| 233 |
+
<p :class="{'text-green-400': uploadStatus.type === 'success', 'text-red-400': uploadStatus.type === 'error'}">
|
| 234 |
+
${ uploadStatus.message }
|
| 235 |
+
</p>
|
| 236 |
+
</div>
|
| 237 |
+
|
| 238 |
+
<!-- Batch Results Table -->
|
| 239 |
+
<div v-if="batchResults && batchResults.length > 0" class="mt-8 overflow-x-auto">
|
| 240 |
+
<h3 class="text-lg font-bold mb-3 text-white">分析结果 (前 50 条)</h3>
|
| 241 |
+
<table class="w-full text-sm text-left text-slate-300">
|
| 242 |
+
<thead class="text-xs text-slate-400 uppercase bg-slate-800">
|
| 243 |
+
<tr>
|
| 244 |
+
<th class="px-4 py-3">成本</th>
|
| 245 |
+
<th class="px-4 py-3">原价</th>
|
| 246 |
+
<th class="px-4 py-3">建议价格</th>
|
| 247 |
+
<th class="px-4 py-3">预期利润</th>
|
| 248 |
+
<th class="px-4 py-3">利润率提升</th>
|
| 249 |
+
</tr>
|
| 250 |
+
</thead>
|
| 251 |
+
<tbody>
|
| 252 |
+
<tr v-for="(item, index) in batchResults" :key="index" class="border-b border-slate-700 hover:bg-slate-800/50">
|
| 253 |
+
<td class="px-4 py-3">¥${ item.input.cost }</td>
|
| 254 |
+
<td class="px-4 py-3">¥${ item.input.base_price }</td>
|
| 255 |
+
<td class="px-4 py-3 font-bold text-blue-400">¥${ item.optimal.price }</td>
|
| 256 |
+
<td class="px-4 py-3 text-green-400">¥${ item.optimal.profit }</td>
|
| 257 |
+
<td class="px-4 py-3">
|
| 258 |
+
<span v-if="item.optimal.profit > (item.input.base_price - item.input.cost) * item.input.base_demand" class="text-green-400">
|
| 259 |
+
↑ 提升
|
| 260 |
+
</span>
|
| 261 |
+
<span v-else class="text-slate-500">-</span>
|
| 262 |
+
</td>
|
| 263 |
+
</tr>
|
| 264 |
+
</tbody>
|
| 265 |
+
</table>
|
| 266 |
+
</div>
|
| 267 |
+
</div>
|
| 268 |
+
</div>
|
| 269 |
+
|
| 270 |
+
<script>
|
| 271 |
+
const { createApp, ref, onMounted, reactive, watch } = Vue;
|
| 272 |
+
|
| 273 |
+
createApp({
|
| 274 |
+
delimiters: ['${', '}'], // Changed delimiters to avoid Jinja2 conflict
|
| 275 |
+
setup() {
|
| 276 |
+
const currentTab = ref('single');
|
| 277 |
+
const params = reactive({
|
| 278 |
+
cost: 100,
|
| 279 |
+
base_price: 150,
|
| 280 |
+
base_demand: 500,
|
| 281 |
+
elasticity: -2.0,
|
| 282 |
+
model_type: 'linear'
|
| 283 |
+
});
|
| 284 |
+
|
| 285 |
+
const result = ref(null);
|
| 286 |
+
const batchResults = ref([]);
|
| 287 |
+
const uploadStatus = ref(null);
|
| 288 |
+
const fileInput = ref(null);
|
| 289 |
+
let chartInstance = null;
|
| 290 |
+
|
| 291 |
+
const calculateUplift = () => {
|
| 292 |
+
if (!result.value) return 0;
|
| 293 |
+
const currentProfit = (params.base_price - params.cost) * params.base_demand;
|
| 294 |
+
const optProfit = result.value.optimal.profit;
|
| 295 |
+
if (currentProfit <= 0) return 100; // Edge case
|
| 296 |
+
return ((optProfit - currentProfit) / currentProfit * 100).toFixed(1);
|
| 297 |
+
};
|
| 298 |
+
|
| 299 |
+
const initChart = () => {
|
| 300 |
+
const chartDom = document.getElementById('mainChart');
|
| 301 |
+
if (!chartDom) return;
|
| 302 |
+
chartInstance = echarts.init(chartDom);
|
| 303 |
+
window.addEventListener('resize', () => chartInstance.resize());
|
| 304 |
+
};
|
| 305 |
+
|
| 306 |
+
const updateChart = (data) => {
|
| 307 |
+
if (!chartInstance) return;
|
| 308 |
+
const prices = data.map(item => item.price);
|
| 309 |
+
const profits = data.map(item => item.profit);
|
| 310 |
+
const demands = data.map(item => item.demand);
|
| 311 |
+
|
| 312 |
+
const option = {
|
| 313 |
+
backgroundColor: 'transparent',
|
| 314 |
+
tooltip: {
|
| 315 |
+
trigger: 'axis',
|
| 316 |
+
axisPointer: { type: 'cross' },
|
| 317 |
+
backgroundColor: 'rgba(15, 23, 42, 0.9)',
|
| 318 |
+
borderColor: '#334155',
|
| 319 |
+
textStyle: { color: '#e2e8f0' }
|
| 320 |
+
},
|
| 321 |
+
grid: {
|
| 322 |
+
left: '3%', right: '3%', bottom: '3%', containLabel: true
|
| 323 |
+
},
|
| 324 |
+
xAxis: {
|
| 325 |
+
type: 'category',
|
| 326 |
+
data: prices,
|
| 327 |
+
name: '价格 (Price)',
|
| 328 |
+
nameLocation: 'middle',
|
| 329 |
+
nameGap: 30,
|
| 330 |
+
axisLine: { lineStyle: { color: '#64748b' } }
|
| 331 |
+
},
|
| 332 |
+
yAxis: [
|
| 333 |
+
{
|
| 334 |
+
type: 'value',
|
| 335 |
+
name: '利润 (Profit)',
|
| 336 |
+
position: 'left',
|
| 337 |
+
axisLine: { lineStyle: { color: '#10B981' } },
|
| 338 |
+
splitLine: { lineStyle: { color: '#334155', type: 'dashed' } },
|
| 339 |
+
axisLabel: { formatter: '{value}' }
|
| 340 |
+
},
|
| 341 |
+
{
|
| 342 |
+
type: 'value',
|
| 343 |
+
name: '需求 (Demand)',
|
| 344 |
+
position: 'right',
|
| 345 |
+
axisLine: { lineStyle: { color: '#3B82F6' } },
|
| 346 |
+
splitLine: { show: false },
|
| 347 |
+
axisLabel: { formatter: '{value}' }
|
| 348 |
+
}
|
| 349 |
+
],
|
| 350 |
+
series: [
|
| 351 |
+
{
|
| 352 |
+
name: '利润',
|
| 353 |
+
type: 'line',
|
| 354 |
+
data: profits,
|
| 355 |
+
smooth: true,
|
| 356 |
+
lineStyle: { width: 3, color: '#10B981' },
|
| 357 |
+
showSymbol: false,
|
| 358 |
+
areaStyle: {
|
| 359 |
+
color: new echarts.graphic.LinearGradient(0, 0, 0, 1, [
|
| 360 |
+
{ offset: 0, color: 'rgba(16, 185, 129, 0.3)' },
|
| 361 |
+
{ offset: 1, color: 'rgba(16, 185, 129, 0)' }
|
| 362 |
+
])
|
| 363 |
+
},
|
| 364 |
+
markPoint: {
|
| 365 |
+
data: [
|
| 366 |
+
{ type: 'max', name: 'Max Profit', itemStyle: { color: '#F59E0B' } }
|
| 367 |
+
]
|
| 368 |
+
}
|
| 369 |
+
},
|
| 370 |
+
{
|
| 371 |
+
name: '需求',
|
| 372 |
+
type: 'line',
|
| 373 |
+
yAxisIndex: 1,
|
| 374 |
+
data: demands,
|
| 375 |
+
smooth: true,
|
| 376 |
+
lineStyle: { width: 2, type: 'dashed', color: '#3B82F6' },
|
| 377 |
+
showSymbol: false
|
| 378 |
+
}
|
| 379 |
+
]
|
| 380 |
+
};
|
| 381 |
+
chartInstance.setOption(option);
|
| 382 |
+
};
|
| 383 |
+
|
| 384 |
+
const calculate = async () => {
|
| 385 |
+
try {
|
| 386 |
+
const res = await fetch('/api/analyze', {
|
| 387 |
+
method: 'POST',
|
| 388 |
+
headers: { 'Content-Type': 'application/json' },
|
| 389 |
+
body: JSON.stringify(params)
|
| 390 |
+
});
|
| 391 |
+
const data = await res.json();
|
| 392 |
+
if (data.success) {
|
| 393 |
+
result.value = data;
|
| 394 |
+
updateChart(data.data);
|
| 395 |
+
} else {
|
| 396 |
+
console.error(data.error);
|
| 397 |
+
}
|
| 398 |
+
} catch (e) {
|
| 399 |
+
console.error(e);
|
| 400 |
+
}
|
| 401 |
+
};
|
| 402 |
+
|
| 403 |
+
const uploadFile = async (file) => {
|
| 404 |
+
uploadStatus.value = { type: 'info', message: '正在上传分析中...' };
|
| 405 |
+
const formData = new FormData();
|
| 406 |
+
formData.append('file', file);
|
| 407 |
+
|
| 408 |
+
try {
|
| 409 |
+
const res = await fetch('/api/upload', {
|
| 410 |
+
method: 'POST',
|
| 411 |
+
body: formData
|
| 412 |
+
});
|
| 413 |
+
const data = await res.json();
|
| 414 |
+
|
| 415 |
+
if (data.success) {
|
| 416 |
+
batchResults.value = data.batch_results;
|
| 417 |
+
uploadStatus.value = { type: 'success', message: `分析完成!成功处理 ${data.batch_results.length} 条数据。` };
|
| 418 |
+
} else {
|
| 419 |
+
uploadStatus.value = { type: 'error', message: `错误: ${data.error}` };
|
| 420 |
+
}
|
| 421 |
+
} catch (e) {
|
| 422 |
+
uploadStatus.value = { type: 'error', message: `网络错误: ${e.message}` };
|
| 423 |
+
}
|
| 424 |
+
};
|
| 425 |
+
|
| 426 |
+
const handleFileSelect = (event) => {
|
| 427 |
+
const file = event.target.files[0];
|
| 428 |
+
if (file) uploadFile(file);
|
| 429 |
+
};
|
| 430 |
+
|
| 431 |
+
const handleDrop = (event) => {
|
| 432 |
+
const file = event.dataTransfer.files[0];
|
| 433 |
+
if (file) uploadFile(file);
|
| 434 |
+
};
|
| 435 |
+
|
| 436 |
+
// Watch for tab change to resize chart
|
| 437 |
+
watch(currentTab, (newTab) => {
|
| 438 |
+
if (newTab === 'single') {
|
| 439 |
+
setTimeout(() => {
|
| 440 |
+
if (chartInstance) chartInstance.resize();
|
| 441 |
+
}, 100);
|
| 442 |
+
}
|
| 443 |
+
});
|
| 444 |
+
|
| 445 |
+
onMounted(() => {
|
| 446 |
+
initChart();
|
| 447 |
+
calculate();
|
| 448 |
+
});
|
| 449 |
+
|
| 450 |
+
return {
|
| 451 |
+
currentTab,
|
| 452 |
+
params,
|
| 453 |
+
result,
|
| 454 |
+
batchResults,
|
| 455 |
+
uploadStatus,
|
| 456 |
+
fileInput,
|
| 457 |
+
calculate,
|
| 458 |
+
calculateUplift,
|
| 459 |
+
handleFileSelect,
|
| 460 |
+
handleDrop
|
| 461 |
+
};
|
| 462 |
+
}
|
| 463 |
+
}).mount('#app');
|
| 464 |
+
</script>
|
| 465 |
+
</body>
|
| 466 |
+
</html>
|
test_data.csv
ADDED
|
@@ -0,0 +1,3 @@
|
|
|
|
|
|
|
|
|
|
|
|
|
| 1 |
+
cost,base_price,base_demand,elasticity
|
| 2 |
+
100,150,500,-2.0
|
| 3 |
+
50,80,1000,-1.5
|