Revise README to make it more technology focus

README.md

@@ -9,13 +9,11 @@ pinned: false
 
 ![ETM Logo](https://earthtoolsmaker.org/images/logos/etm-logo-text.png)
 
-Developing Open Source technology to address conservation and environmental challenges for wildlife and the planet.
+Conservation needs better technology. Most organizations can’t build it themselves.
 
-Welcome to EarthToolsMaker, a pioneering European-based organization dedicated to leveraging and developing open-source technology for global conservation efforts. 
-At EarthToolsMaker, we are committed to advancing the common good through innovative research and development initiatives.
-
-> Together, let's embark on a journey to better conserve, monitor, and protect our beautiful planet and to safeguard the natural world for future generations.
+We build it for them. Open-source machine learning tools for counting fish, detecting fires, identifying animals, and monitoring ecosystems. Free to use. Free to modify. Built with the people who use them.
 
+> Better tools. Better data. Better outcomes.
 
 - 🌎 Visit our [website](https://earthtoolsmaker.org)
 - 📖 Read our [blog](https://www.earthtoolsmaker.org/posts/)