SocialMediaFoci / helper.py
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from urlextract import URLExtract
from wordcloud import WordCloud
import pandas as pd
from collections import Counter
import emoji
import matplotlib.pyplot as plt
import seaborn as sns
import plotly.express as px
import numpy as np
from sklearn.feature_extraction.text import TfidfVectorizer
from openrouter_chat import generate_title_from_messages
extract = URLExtract()
def fetch_stats(selected_user,df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
# fetch the number of messages
num_messages = df.shape[0]
# fetch the total number of words
words = []
for message in df['message']:
words.extend(message.split())
# fetch number of media messages
num_media_messages = df[df['unfiltered_messages'].str.contains('<media omitted>', case=False, na=False)].shape[0]
# fetch number of links shared
links = []
for message in df['unfiltered_messages']:
links.extend(extract.find_urls(message))
return num_messages,len(words),num_media_messages,len(links)
def most_busy_users(df):
x = df['user'].value_counts().head()
df = round((df['user'].value_counts() / df.shape[0]) * 100, 2).reset_index().rename(
columns={'index': 'percentage', 'user': 'Name'})
return x,df
def create_wordcloud(selected_user, df):
# f = open('stop_hinglish.txt', 'r')
stop_words = df
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
temp = df[df['user'] != 'group_notification']
temp = temp[~temp['message'].str.lower().str.contains('<media omitted>')]
def remove_stop_words(message):
y = []
for word in message.lower().split():
if word not in stop_words:
y.append(word)
return " ".join(y)
wc = WordCloud(width=500, height=500, min_font_size=10, background_color='white')
temp['message'] = temp['message'].apply(remove_stop_words)
df_wc = wc.generate(temp['message'].str.cat(sep=" "))
return df_wc
def most_common_words(selected_user, df):
# f = open('stop_hinglish.txt','r')
stop_words = df
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
temp = df[df['user'] != 'group_notification']
temp = temp[~temp['message'].str.lower().str.contains('<media omitted>')]
words = []
for message in temp['message']:
for word in message.lower().split():
if word not in stop_words:
words.append(word)
most_common_df = pd.DataFrame(Counter(words).most_common(20))
return most_common_df
def emoji_helper(selected_user, df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
emojis = []
for message in df['unfiltered_messages']:
emojis.extend([c for c in message if c in emoji.EMOJI_DATA])
emoji_df = pd.DataFrame(Counter(emojis).most_common(len(Counter(emojis))))
if emoji_df.empty:
return pd.DataFrame(columns=[0, 1])
return emoji_df
def monthly_timeline(selected_user,df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
timeline = df.groupby(['year','month']).count()['message'].reset_index()
time = []
for i in range(timeline.shape[0]):
time.append(timeline['month'][i] + "-" + str(timeline['year'][i]))
timeline['time'] = time
return timeline
def daily_timeline(selected_user,df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
daily_timeline = df.groupby('date').count()['message'].reset_index()
return daily_timeline
def week_activity_map(selected_user,df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
return df['day'].value_counts()
def month_activity_map(selected_user,df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
return df['month'].value_counts()
def activity_heatmap(selected_user,df):
if selected_user != 'Overall':
df = df[df['user'] == selected_user]
user_heatmap = df.pivot_table(index='day', columns='period', values='message', aggfunc='count').fillna(0)
return user_heatmap
def generate_wordcloud(text, color):
wordcloud = WordCloud(width=400, height=300, background_color=color, colormap="viridis").generate(text)
return wordcloud
def create_heuristic_title(topic, idx):
return f"Topic {idx + 1}: {', '.join(topic[:3])}"
def generate_topic_titles_from_messages(topic_messages_map):
"""
Generate titles for topics using OpenRouter AI based on message content.
Args:
topic_messages_map (dict): key=topic_id, value=list of message strings
Returns:
dict: key=topic_id, value=generated title
"""
titles = {}
print("Generating topic titles using OpenRouter...")
for topic_id, messages in topic_messages_map.items():
try:
# Generate title from sample messages
title = generate_title_from_messages(messages)
titles[topic_id] = title
print(f"Topic {topic_id}: {title}\n\n\n\n{messages}")
except Exception as e:
print(f"Failed to generate title for topic {topic_id}: {e}")
titles[topic_id] = f"Topic {topic_id}"
return titles
def create_basic_titles(topics):
"""Fallback to keyword-based titles if AI fails or is unused."""
titles = []
for idx, topic_words in enumerate(topics):
if isinstance(topic_words, list) and len(topic_words) >= 3:
title = f"Topic {idx}: {', '.join(topic_words[:3])}"
else:
title = f"Topic {idx}"
titles.append(title)
return titles
def plot_topics(topics, use_ai=True, **kwargs):
"""
Plots a bar chart for the top words in each topic.
Args:
topics: List of topics (lists of top words)
custom_titles: Optional list or dict of titles to use instead of generating them
Returns:
matplotlib.figure.Figure: The plot figure
"""
if not topics or not isinstance(topics[0], list):
raise ValueError("topics must be a list of lists of words.")
# Determine titles
custom_titles = kwargs.get('custom_titles')
if custom_titles:
# If it's a dict, convert to list based on index
if isinstance(custom_titles, dict):
titles = [custom_titles.get(i, f"Topic {i}") for i in range(len(topics))]
else:
titles = custom_titles
else:
# Fallback to basic keyword-based titles
titles = create_basic_titles(topics)
fig, axes = plt.subplots(1, len(topics), figsize=(20, 10))
if len(topics) == 1:
axes = [axes] # Ensure axes is iterable for single topic
for idx, topic in enumerate(topics):
if not isinstance(topic, list):
raise ValueError(f"Topic {idx} is not a list of words.")
top_words = topic[:10] # Show top 10 words
axes[idx].barh(range(len(top_words)), range(len(top_words)))
axes[idx].set_yticks(range(len(top_words)))
axes[idx].set_yticklabels(top_words)
axes[idx].set_title(titles[idx], fontsize=14, fontweight='bold')
axes[idx].set_xlabel("Word Importance")
axes[idx].set_ylabel("Top Words")
plt.tight_layout()
return fig
def plot_topic_distribution(df):
"""
Plots the distribution of topics in the chat data.
"""
topic_counts = df['topic'].value_counts().sort_index()
fig, ax = plt.subplots()
sns.barplot(x=topic_counts.index, y=topic_counts.values, ax=ax, palette="viridis", hue=topic_counts.index, legend=False)
ax.set_title("Topic Distribution")
ax.set_xlabel("Topic")
ax.set_ylabel("Number of Messages")
return fig
def most_frequent_keywords(messages, top_n=10):
"""
Extracts the most frequent keywords from a list of messages.
"""
words = [word for msg in messages for word in msg.split()]
word_freq = Counter(words)
return word_freq.most_common(top_n)
def topic_distribution_over_time(df, time_freq='M'):
"""
Analyzes the distribution of topics over time.
"""
# Group by time interval and topic
df['time_period'] = df['date'].dt.to_period(time_freq)
topic_distribution = df.groupby(['time_period', 'topic']).size().unstack(fill_value=0)
return topic_distribution
def plot_topic_distribution_over_time(topic_distribution):
"""
Plots the distribution of topics over time using a line chart.
"""
fig, ax = plt.subplots(figsize=(12, 6))
# Plot each topic as a separate line
for topic in topic_distribution.columns:
ax.plot(topic_distribution.index.to_timestamp(), topic_distribution[topic], label=f"Topic {topic}")
ax.set_title("Topic Distribution Over Time")
ax.set_xlabel("Time Period")
ax.set_ylabel("Number of Messages")
ax.legend(title="Topics", bbox_to_anchor=(1.05, 1), loc='upper left')
plt.xticks(rotation=45)
plt.tight_layout()
return fig
def plot_most_frequent_keywords(keywords):
"""
Plots the most frequent keywords.
"""
words, counts = zip(*keywords)
fig, ax = plt.subplots()
sns.barplot(x=list(counts), y=list(words), ax=ax, palette="viridis", hue=list(words), legend=False)
ax.set_title("Most Frequent Keywords")
ax.set_xlabel("Frequency")
ax.set_ylabel("Keyword")
return fig
def plot_topic_distribution_over_time_plotly(topic_distribution):
"""
Plots the distribution of topics over time using Plotly.
"""
topic_distribution = topic_distribution.reset_index()
topic_distribution['time_period'] = topic_distribution['time_period'].dt.to_timestamp()
topic_distribution = topic_distribution.melt(id_vars='time_period', var_name='topic', value_name='count')
fig = px.line(topic_distribution, x='time_period', y='count', color='topic',
title="Topic Distribution Over Time", labels={'time_period': 'Time Period', 'count': 'Number of Messages'})
fig.update_layout(legend_title_text='Topics', xaxis_tickangle=-45)
return fig
def plot_clusters(reduced_features, clusters):
"""
Visualize clusters using t-SNE.
Args:
reduced_features (np.array): 2D array of reduced features.
clusters (np.array): Cluster labels.
Returns:
fig (plt.Figure): Matplotlib figure object.
"""
plt.figure(figsize=(10, 8))
sns.scatterplot(
x=reduced_features[:, 0],
y=reduced_features[:, 1],
hue=clusters,
palette="viridis",
legend="full"
)
plt.title("Message Clusters (t-SNE Visualization)")
plt.xlabel("t-SNE Component 1")
plt.ylabel("t-SNE Component 2")
plt.tight_layout()
return plt.gcf()
def remove_emojis(text):
"""Removes emojis from text to prevent matplotlib warnings."""
return text.encode('ascii', 'ignore').decode('ascii')
def get_cluster_labels(df, n_clusters):
"""
Generate descriptive labels for each cluster based on top keywords.
"""
vectorizer = TfidfVectorizer(max_features=5000, stop_words='english')
tfidf_matrix = vectorizer.fit_transform(df['lemmatized_message'])
cluster_labels = {}
# Reset index to ensure alignment with tfidf_matrix
df_reset = df.reset_index(drop=True)
for cluster_id in range(n_clusters):
# Get indices where cluster matches
cluster_indices = df_reset[df_reset['cluster'] == cluster_id].index
if len(cluster_indices) > 0:
cluster_tfidf = tfidf_matrix[cluster_indices]
top_keywords = np.argsort(cluster_tfidf.sum(axis=0).A1)[-3:][::-1]
cluster_labels[cluster_id] = ", ".join(vectorizer.get_feature_names_out()[top_keywords])
else:
cluster_labels[cluster_id] = "No dominant theme"
return cluster_labels
def get_temporal_trends(df):
"""
Analyze temporal trends for each cluster (peak day and time).
"""
temporal_trends = {}
for cluster_id in df['cluster'].unique():
cluster_data = df[df['cluster'] == cluster_id]
if not cluster_data.empty:
peak_day = cluster_data['day_of_week'].mode()[0]
peak_time = cluster_data['hour'].mode()[0]
temporal_trends[cluster_id] = {"peak_day": peak_day, "peak_time": f"{peak_time}:00"}
return temporal_trends
def get_user_contributions(df):
"""
Identify top contributors for each cluster.
"""
user_contributions = {}
for cluster_id in df['cluster'].unique():
cluster_data = df[df['cluster'] == cluster_id]
if not cluster_data.empty:
top_users = cluster_data['user'].value_counts().head(3).index.tolist()
user_contributions[cluster_id] = top_users
return user_contributions
def get_sentiment_by_cluster(df):
"""
Analyze sentiment distribution for each cluster.
"""
sentiment_by_cluster = {}
for cluster_id in df['cluster'].unique():
cluster_data = df[df['cluster'] == cluster_id]
if not cluster_data.empty:
sentiment_counts = cluster_data['sentiment'].value_counts(normalize=True) * 100
sentiment_by_cluster[cluster_id] = {
"positive": round(sentiment_counts.get('positive', 0)),
"neutral": round(sentiment_counts.get('neutral', 0)),
"negative": round(sentiment_counts.get('negative', 0))
}
return sentiment_by_cluster
def detect_anomalies(df):
"""
Detect anomalies in each cluster (e.g., high link or media share).
"""
anomalies = {}
for cluster_id in df['cluster'].unique():
cluster_data = df[df['cluster'] == cluster_id]
if not cluster_data.empty:
link_share = (cluster_data['message'].str.contains('http').mean()) * 100
media_share = (cluster_data['message'].str.contains('<media omitted>').mean()) * 100
if link_share > 50:
anomalies[cluster_id] = f"{round(link_share)}% of messages contain links."
elif media_share > 50:
anomalies[cluster_id] = f"{round(media_share)}% of messages are media files."
return anomalies
def generate_recommendations(df):
"""
Generate actionable recommendations based on cluster insights.
"""
recommendations = []
for cluster_id in df['cluster'].unique():
cluster_data = df[df['cluster'] == cluster_id]
if not cluster_data.empty:
sentiment_counts = cluster_data['sentiment'].value_counts(normalize=True) * 100
if sentiment_counts.get('negative', 0) > 50:
recommendations.append(f"Address negative sentiment in Cluster {cluster_id} by revisiting feedback processes.")
if cluster_data['message'].str.contains('http').mean() > 0.5:
recommendations.append(f"Pin resources from Cluster {cluster_id} (most-shared links) for easy access.")
return recommendations