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"dcae271b-585d-431b-9436-d2ee839c5986", "embedding": null, "metadata": {"page_label": "i", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1cf1316f-aa37-4676-b812-1fadb139a45a", "node_type": null, "metadata": {"page_label": "i", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1faef07fdc6a69e60e15c7cb4b7828ca1b7d7d5569d6a9f2a616db34ae0fd67f"}}, "hash": "1faef07fdc6a69e60e15c7cb4b7828ca1b7d7d5569d6a9f2a616db34ae0fd67f", "text": "slide:ology\nTHE ART AND SCIENCE  \nOF CREATING GREAT  PRESENTATIONS", "start_char_idx": 0, "end_char_idx": 66, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "20893bb5-5099-47ea-b0a9-7a7a7947b63f": {"__data__": {"id_": "20893bb5-5099-47ea-b0a9-7a7a7947b63f", "embedding": null, "metadata": {"page_label": "ii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "58a7573b-95a6-4131-9264-a19b90fa8325", "node_type": null, "metadata": {"page_label": "ii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b078151bd9d915c3b86c76c0ec82d3f3f13e35bf326e82683d5416de6980639d"}}, "hash": "b078151bd9d915c3b86c76c0ec82d3f3f13e35bf326e82683d5416de6980639d", "text": "\u201cNow that Nancy has published this book, what\u2019s your \nexcuse for your long, boring, and useless presentations?\u201d\nGuy Kawasaki \nCo-founder of Alltop, author of \n\u201cThis is a breathtaking book! Nancy has written a \nlong-overdue scholar\u2019s guide to the art and science of \npresentation. If you\u2019re serious about this craft, it\u2019s hard to imagine doing your best work without studying this book first. Study it, memorize it, share it.\u201d\nSeth Godin \nAuthor, \n\u201cThe most successful TED speakers spread brilliant ideas \nfollowing the timeless principles in this invaluable book. It's a safe bet we'll be sending this book to all future presenters just as soon as they confirm!\u201d\nTom Rielly \nTED Conferences\n\u201cDuarte\u2019s simple, unique design approach helps create \nstories that are memorable.\u201d\u201cI\u2019ve been begging Nancy for years to put her 20 years \nof wisdom and experience into print form, and she has delivered beyond all expectations with slide:ology . \nAny presenter will savor this encyclopedia of slide design, filled with page after page of theory, princi-ples, anecdotes, examples and real-world case studies. You\u2019ll keep it by your laptop for years as a reference. There\u2019s no excuse to use the same old boring bullet points\u2014it\u2019s time to start unlocking the power of your own visual stories!\u201d\nCliff Atkinson \nAuthor, \n\u201cAt last, someone has assembled a much-needed  \nsuccessor to the Tufte trilogy!\u201d \nRaymond Nasr \nFormer Director of Communications, Google\n\u201cThis is a book for absorbing, as you would good wine \nor great jazz. It will go down smoothly and transform you into a better presenter. I look forward to a global elevation of presentation quality, the source of which we\u2019ll trace right back here.\u201d \nRic Bretschneider \nSenior Program Manager, Microsoft Office PowerPointPraise for slide:ology", "start_char_idx": 0, "end_char_idx": 1788, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "dc8e794e-d2f3-4c32-9d57-ee762f642035": {"__data__": {"id_": "dc8e794e-d2f3-4c32-9d57-ee762f642035", "embedding": null, "metadata": {"page_label": "iii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6516da28-8e6b-4fd4-8af7-cd4725f6e0c9", "node_type": null, "metadata": {"page_label": "iii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7fb8eb8beaeae1b4204fca38e8dca8aa90842a6f493f9c95ce49168db28ab7f1"}}, "hash": "61713ea66a1e13d31f313af86b45ed3f2b621439d822deae45f4810d6901de14", "text": "\u201cDuarte\u2019s simple, unique design approach helps create \nstories that are memorable.\u201d\nRobert Haskitt \nDirector of Marketing, Microsoft Advertising\n\u201cslide:ology is a beautifully-designed, practical guide \nto creating visually effective presentations. While \nreferencing the work that has gone on before, Nancy brings a fresh perspective to this inaugural effort. Previous authors have focused on developing great presentations through planning, organization, writ -\ning, and speaking skills, but none has focused on the effective use of visuals in presentations. She provides a good balance between theory and application in a book filled with visual examples.\u201d\nTom Crawford \nCEO, VizThink\u201cIf you are ever presenting in a business setting, you \nMUST have Nancy\u2019s book, slide:ology . It\u2019s more than \nslides and design\u2014it\u2019s about communication and inspi-ration. And this book will help anyone\u2014beginner or top professional\u2014get to the top of their game. Simply and creatively.\u201d\nBert Decker \nCEO, Decker Communications, Inc.\n\u201cNancy Duarte gets it. She understands that designing \nslides for presentations is about providing support for the presenter rather than creating pretty pictures. The exigencies of business all too often push designers to produce slides into the dreaded Presentation-as-Document Syndrome, a hybrid that serves neither pur -\npose; neither fish nor fowl. Nancy has always resisted that push by maintaining the proper role of graphics for her clients; now she has eloquently translated her concepts for her readers. From her opening sentence positioning presentations as the foundation of com -\nmunication in business, she provides the solid building blocks for effective graphic design.\u201d\nJerry Weissman \nAuthor,", "start_char_idx": 0, "end_char_idx": 1726, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "71536a38-2719-4d73-b22c-4189c4d60f01": {"__data__": {"id_": "71536a38-2719-4d73-b22c-4189c4d60f01", "embedding": null, "metadata": {"page_label": "v", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "67b1159b-1e38-4858-899d-1dbbe5a121d0", "node_type": null, "metadata": {"page_label": "v", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "96fc82f806c82607e08393f68375c53306901df8d6b8ee7b06a9a57a422105fb"}}, "hash": "96fc82f806c82607e08393f68375c53306901df8d6b8ee7b06a9a57a422105fb", "text": "NANCY DUARTE\nBeijing \u2022 Cambridge \u2022 Farnham \u2022 K\u00f6ln \u2022 Sebastopol \u2022 Tokyoslide:ology\nTHE ART AND SCIENCE  \nOF CREATING GREAT  PRESENTATIONS", "start_char_idx": 0, "end_char_idx": 136, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "87c34c18-554e-4e8a-be42-a9dfb09440cb": {"__data__": {"id_": "87c34c18-554e-4e8a-be42-a9dfb09440cb", "embedding": null, "metadata": {"page_label": "vi", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "36d8dea4-1a82-46c0-b7a3-ade59b2ad5ea", "node_type": null, "metadata": {"page_label": "vi", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ab82cd94523920ff91c3d28fa3d974ba1e460a6c52a562c0e082ea45219bd0be"}}, "hash": "ab82cd94523920ff91c3d28fa3d974ba1e460a6c52a562c0e082ea45219bd0be", "text": "slide:ology \nThe Art and Science of Creating Great Presentations  \nby Nancy Duarte\nCopyright \u00a9 2008 Nancy Duarte. All rights reserved. \nPrinted in Canada\nPublished by O\u2019Reilly Media, Inc. 1005 Gravenstein Highway North,  \nSebastopol CA 95472\nO\u2019Reilly books may be purchased for educational, business, or sales promo-\ntional use. Online editions are also available for most titles (safari.oreilly.com). \nFor more information, contact our corporate/institutional sales department: \n(800) 998-9938 or corporate@oreilly.com.\nExecutive Editor: Steve Weiss \nManaging Editor: Dennis Fitzgerald Editor: Judy Walthers von Alten \nCover Design: Diandra Macias \nArt Director: Diandra Macias \nDesigner: Michaela Kastlova Proofreader: Nancy Bell \nIndexer: Ted Laux\nAll images copyright by the author or have been licensed by the author \nunless otherwise noted.\nThe O\u2019Reilly logo is a registered trademark of O\u2019Reilly Media, Inc. \nslide:ology and related trade dress are trademarks of O\u2019Reilly Media, Inc.\nMany of the designations used by manufacturers and sellers to distinguish \ntheir products are clarified as trademarks. Where those designations appear \nin this book, and O\u2019Reilly Media, Inc. was aware of a trademark claim, the \ndesignations have been printed in caps or initial caps.\nWhile every precaution has been taken in the preparation of this book, the \npublishers and authors assume no responsibility for errors and omissions, or \nfor damages resulting from the use of the information contained herein.\nPrint History: First Edition, September 2008 \n                        This book uses Ota-Bind\u2122, a durable and flexible lay-flat binding.  \nISBN: 978-0-596-52234-6  \n[TI]\n     \n[2012-11-09]", "start_char_idx": 0, "end_char_idx": 1689, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3fbcff59-008d-41ec-9e3d-688262ebc9fe": {"__data__": {"id_": "3fbcff59-008d-41ec-9e3d-688262ebc9fe", "embedding": null, "metadata": {"page_label": "vii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "0fdc8c60-bc67-4a90-81e9-95c2876ea775", "node_type": null, "metadata": {"page_label": "vii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9ede495e37e8cc57093ea04086775b67079525859267f05e822cdd51b88c0931"}}, "hash": "9ede495e37e8cc57093ea04086775b67079525859267f05e822cdd51b88c0931", "text": "To my clients, my employees, my family, and my Creator. What a fun ride it\u2019s been!", "start_char_idx": 0, "end_char_idx": 82, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "68813999-4980-4af0-bd85-74d5eab95ddd": {"__data__": {"id_": "68813999-4980-4af0-bd85-74d5eab95ddd", "embedding": null, "metadata": {"page_label": "viii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "bc99f927-3417-4992-a6f3-8d8902d3bd4c", "node_type": null, "metadata": {"page_label": "viii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5bdb6be1a51eaed71c5add0a06d36d2e46029ff1498c4e0159c6da5c7d2fc59e"}}, "hash": "41b2752e29cac028846d636947813653558da09442cfa8114a9a9b8aa5d5db56", "text": "Acknowledgments\nDiandra Macias \nCreative Director\nYou\u2019ve walked with me for \n15 years and helped fashion Duarte into what it is today. Your friendship moves me deeply and your commitment to design excellence takes my breath away.\nMichaela Kastlova Designer\nYou are my sweet angel sent \nfrom Prague to make this book a reality. Your design skills and tenacity are just what I needed, and I have loved every minute working with you.\nConsumer \nTeam\u2022Chris\n\u2022Darlene\n\u2022Erik\nHarris \nJosiah \n\u2022Zach\nVenture \nTeam\u2022Alex\n\u2022Anne\n\u2022Dan\n\u2022Doug\nElia \nLisa \n\u2022Marisa\nPaul \n\u2022ScottLife  \nScience \nTeam\u2022Betsey\nBrooke \nDenise \n\u2022James\nKristin \n\u2022Sarena\n\u2022Yvette\nEnterprise \nSoftware \nTeam\u2022Amanda\n\u2022Kevin\nMichael \nRon \nStephanie \n\u2022Vonn\nNetworks \nTeam\u2022Brent\nEmily \n\u2022Eric\nDave \nDaniel \nMelissa \n\u2022Ryan \nEmeritus \nTeamAndrew \nDerek \n\u2022Jorge\nKristin \n\u2022Shirley\n\u2022TedAdmin. \nTeamBill \nCarol \n\u2022Kerry\nM \nMary \nMelinda \nTerri \nTricia \n\u2022Trish\nGreen \nTeam\u2022Adam\nJill \nJo \nLaura \nRob \n\u2022RyanTelecom \nTeamEd \nEllen \nDrew \nJessica \nNicole \nSteve \nRobin\nMichael Moon Creative Director\nYou talked me into writing this \nand said people would buy it.  I hope you are right. Thanks for helping with structure, content, and word variety. It\u2019s a way  better book.\nDan Post VP of Account Services\nYou shouldered the business \nso I could write. I sleep like a baby knowing you\u2019re at the helm leading with wisdom and insight. I never dreamed I\u2019d find someone like you.\n\u2022\n Contributed significantly to book.Paula Tesch Marketing Assistant\nWhat would we have done \nwithout your humor, snacks, photography, and bow hunting skills?", "start_char_idx": 0, "end_char_idx": 1567, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3e756497-920d-438d-9244-3ed4e91d1264": {"__data__": {"id_": "3e756497-920d-438d-9244-3ed4e91d1264", "embedding": null, "metadata": {"page_label": "ix", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "79eb2e3e-3e80-47b0-8824-91f5a8ff6d7b", "node_type": null, "metadata": {"page_label": "ix", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "66b6b02929c3c1034431fae83d49717e065f93fe86d943306e0c2da1e3383e99"}}, "hash": "9659c5f57b8a9da516ab43ace07cf483b3e8b7177b63976ce4cf539c9a2622a2", "text": "Andrey \nWebb \nElaine \nCummings\nMark \nSarpa \nPrint HQ\nWE \u2665 OUR \nCLIENTSAdobe\nAl Gore\nApple \nChick-Fil-A\nCisco\nCitrix\nDepartment of Energy\nElectronic Arts\nFood Network\nGoogle\nHewlett Packard\nHGTV\nIntel\nIntuit\nLogitech\nKleiner Perkins\nMedtronic\nMicrosoft\nMozilla\nNetIQ\nNOAA\nNortel\nPatagonia\nPfizer\nSAP\nSunPower\nSymantec\nTiVo\nVantage Point\n WebEx\nWells Fargo\nWilliam McDonoughINFLUENCED \nTHE BOOKBert Decker \nBob Horne \nCatherine Nunes \nCliff Atkinson \nJennifer Van Sijll \nJerry Weissman \nJim Endicott \nRon Ricci \nStephen Few\nSheri \nBenjamin\nBarbara Bates \nEastwickJudy \nHansen\nPaula \nBreenO\u2019REILLYSteve \nWeiss\nDennis \nFitzgerald \nSuzanne \nCaballero \nJudy Walthers \nvon Alten\nAshley Wilkinson\nFRIENDS Cathy \nDeb \nDonna \nJohn \nMarco \nMatt \nRon \nSandyThey say that if \nyou have just five deep friendships \nin life you\u2019re a rich \nperson. Well then, I\u2019m filthy rich. \nFAMILY\nTo the Childs and Duarte family. Thanks for years of support. I wish Dad \nand Gram were here to \ncelebrate with us.Joe\nAnthony, Rachel & Chris\nYou each walk confidently  \nin your destiny, which makes \nmy job easy. Thanks for believing in me as much as \nI\u2019ve believed in you.\n(Chris named the book and \nbuilt the website too.)Necessity\nBear\nNancy Duarte \nPrincipal/  CEO \nDuarte\nMark Duarte CFO, Duarte\nYou\u2019ve been a beloved \nfriend who loves me con-sistently no matter what.\nGarr Reynolds\nVISTAGE \n3194Sara \nPeyton \nDan \nBrodnitz", "start_char_idx": 0, "end_char_idx": 1396, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "bc9b5017-05a6-4ada-8296-c119e23d66db": {"__data__": {"id_": "bc9b5017-05a6-4ada-8296-c119e23d66db", "embedding": null, "metadata": {"page_label": "xi", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ef647508-81b1-4986-897c-c2db19d777d9", "node_type": null, "metadata": {"page_label": "xi", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "3dee94cd53efa5861b5cd702bb1057ec927b5118b7d975da14f2a5f9a6a2a2bf"}}, "hash": "3dee94cd53efa5861b5cd702bb1057ec927b5118b7d975da14f2a5f9a6a2a2bf", "text": "Contents\nINTRODUCTION x viii\nC\nHAPTER\n 1 \n 1\nCreating a New Slide Ideology\nCHAPTER  2  25\nCreating Ideas, Not Slides\nCHAPTER  3  43\nCreating Diagrams\nCHAPTER  4  6 3\nDisplaying Data\nCHAPTER  5  81\nThinking Like a Designer\nCHAPTER  6  91\nArranging ElementsCHAPTER  7  113\nUsing Visual Elements: \nBackground, Color, and Text\nCHAPTER  8  15 7\nUsing Visual Elements: Images\nCHAPTER  9  17 9\nCreating Movement\nCHAPTER  10  20 3\nGoverning with Templates\nCHAPTER  11  217\nInteracting with Slides\nCHAPTER  12  251\nManifesto: The Five Theses of the Power of a Presentation\nREFERENCES 26 3\nI\nNDE\nx\n 265", "start_char_idx": 0, "end_char_idx": 592, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3ec7cdff-a16a-4c78-a3c2-57516b466cc6": {"__data__": {"id_": "3ec7cdff-a16a-4c78-a3c2-57516b466cc6", "embedding": null, "metadata": {"page_label": "xii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "dabe3179-1443-435b-861f-3eb4ff6eb035", "node_type": null, "metadata": {"page_label": "xii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1a71d55a4ac6318307b3ae9a1c8883d30db38b94dada68067ff1a32081aec4d8"}}, "hash": "1a71d55a4ac6318307b3ae9a1c8883d30db38b94dada68067ff1a32081aec4d8", "text": "xiiIn 1987 my wife, Nancy, was pleading with me to send \nout my resume and get a \u201creal\u201d job. She wasn\u2019t too \nconvinced that my business idea of creating graphics on my brand new MacPlus 512k personal computer \nwould ever take off. But much to our surprise it did. \nUp to this point business presentations were delivered \nin 35mm format and created by specialized profes-\nsional designers. Presentation software was developed \nintentionally to cut the designer out of the process \nso presentations could be created by anyone with a \ncomputer. Including us.\nThe software was indeed a great invention. But elimi-\nnating design from the mix was a mistake. Like Thoreau \nsaid, \u201cWe\u2019ve become the tool of our tools.\u201d \nMy daughter Rachel created the story to the right to \nhelp articulate in pictures what the problem is with \npresentations today. This fabulous story breaks down \ninto dry bullet points that risk losing the listener in the \nwoods, just like Red Riding Hood. Somehow the ability \nto tell a good story is lost when presentation software \nis added into the mix. Foreword\nThe tool isn\u2019t going away and the corporate stories that \nneed telling today are some of the most innovative and \ninspiring in history. Yet these stories get buried in a pre-\nsentation framework that challenges patience instead of stimulating creativity.\nFor this cause, Nancy has put her heart and soul for over \ntwo years into writing this book. It\u2019s been pasted up around the house, and pored over when \u201con vacation.\u201d I often woke \nup in the middle of the night with her side of the bed empty, \nable to hear the faint clicking of her keyboard while she \nhammered out just one more idea for the book. \nFrom the earliest draft I saw, I thought, \u201cthis book is bril-\nliant.\u201d It will change you as a presenter if you take to heart \nthe principles contained within. slide:ology is destined to \nbecome the desk reference for building effective presenta-\ntions and is a must read for all who present.\nI\u2019m immensely proud of what Nancy has accomplished. \nShe has taken her expertise and many years of experience \nworking with some of the best brands and thought lead-\ners in the world, and compiled it as a masterly work of art \nand science. \nGet ready to be inspired!\nMark Duarte Founder/ CFO, Duarte", "start_char_idx": 0, "end_char_idx": 2273, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "2d8ed234-1e65-4632-b0c8-53fbcd3bc7c4": {"__data__": {"id_": "2d8ed234-1e65-4632-b0c8-53fbcd3bc7c4", "embedding": null, "metadata": {"page_label": "xiii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6d23f159-956e-4285-b7da-80d263441c4d", "node_type": null, "metadata": {"page_label": "xiii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "33437de63cec1451f213da45d8743414b6b00f344bff3635ffb89f4e0a3fcaff"}}, "hash": "e3b58d72fd61e1a8aa664de5380cdb51fdd1ab253a3252a8806daaa9bd87c7ca", "text": "xiii", "start_char_idx": 0, "end_char_idx": 4, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b01dfd07-7355-49a8-b1b1-e4d8a86645ee": {"__data__": {"id_": "b01dfd07-7355-49a8-b1b1-e4d8a86645ee", "embedding": null, "metadata": {"page_label": "xiv", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a16e2498-1ffd-45f7-9e8b-45fb421bc9d2", "node_type": null, "metadata": {"page_label": "xiv", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9ea31c8b9ce3532f1ddf53cdfd4e9a380fe7202c16d6ae73f637e7991dc89450"}}, "hash": "9ea31c8b9ce3532f1ddf53cdfd4e9a380fe7202c16d6ae73f637e7991dc89450", "text": "500\nbcePublic Speaking\nThe Greeks pioneer the study and practice \nof oratory and logography. Centuries later, \nArs Oratoria (the art of public speaking) is a \nmark of professional competence in Rome, \nespecially among politicians and lawyers.1350\nceBar Graphs\nBishop Nicole Oresme creates a \u201cProto-Bar \nGraph\u201d for plotting variables in a coordinate \nsystem. Thankfully, he lacks distracting,  \nmodern textures.3000\nbceEgyptian Murals\nLarge, pictographic murals communicate \ncomplex ideas to crowds of thousands. \nHieroglyphic symbols\u2014functioning as both \nrepresentative images and phonetic  \ncomponents\u2014augment larger images to \nblend visual and verbal communication.950\nceStained Glass Windows\nBefore the printing press, the Roman  \nCatholic Church conveyed stories of saints \nand biblical characters to a mostly  \nilliterate public through the colorful medium \nof stained glass. The messages stick.15000\nbceCave Paintings\nThe 2,000 images found in the caves at \nLascaux, France narrate stories through \ncharacter, sequence, and motion. The oldest \nevidence the world has of visual storytelling, \nthe paintings demonstrate early reliance on \nusing images to convey meaning.1845\nceComic Strips\nSwiss artist Rudolphe T\u00f6pffer develops the \nforerunner to today\u2019s modern comic strips: \nhe tells complete stories using frames that \ncontain both images and text. \nxivBrief History of Visual Aids", "start_char_idx": 0, "end_char_idx": 1389, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "537e47b6-9ffc-40b0-9436-9ee5f7307c8f": {"__data__": {"id_": "537e47b6-9ffc-40b0-9436-9ee5f7307c8f", "embedding": null, "metadata": {"page_label": "xv", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8b7fc844-2ad3-4541-9d59-c1dc2b69101c", "node_type": null, "metadata": {"page_label": "xv", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "678ebc4baebd136c6a517c31c756979d75ab90a8a3af5a6576827c771ea5baf7"}}, "hash": "678ebc4baebd136c6a517c31c756979d75ab90a8a3af5a6576827c771ea5baf7", "text": "Overhead Projector\nPolice begin using overhead projectors for \ntheir identification work, quickly followed \nby the military, educators,  \nand businesses.1945\nce\n35mm Slide Presentations\nThe 35mm slide projector enables  \nprofessionals to communicate ideas  \nsequentially to larger audiences. The \npioneering 35mm slide firm Genagraphics \ncharges from $300 to $1500 per  \nproprietary slide. 1950\nce\nPowerPoint\nThe click heard \u2018round the world:  \nPowerPoint 1.0 debuts for the Macintosh. \nSuddenly everyone can design slides. Little \nconsideration is given to whether or not \nthis is a good idea.1987\nce\nPervasive PC\nPCs sit on every desktop in the workplace \nand high-stakes business communications \nevolve from printed documents to digital \npresentations. The 35mm slide companies \ngo extinct almost overnight. 1992\nce\nAn Inconvenient Truth\nAl Gore raises environmental consciousness, \nwins an Academy Award, and receives the \nNobel Peace Prize for telling a compelling \nstory about climate change with little more \nthan a slide show.2007\nceCognitive Style of PowerPoint\nEdward Tufte authors \u201cThe Cognitive Style \nof PowerPoint.\u201d In it, he suggests that \nPowerPoint impaired the quality of the \nengineers' investigative analysis on the \nColumbia Space Shuttle when it was gravely \nimpacted by debris.2003\nce\nxv    When you think of presentations, your immediate thoughts probably travel only as \nfar back as 1987 \u2014the beginning of the PowerPoint era. If you broaden your perspec-\ntive, you might recall an age of 35mm slides and flip charts \u2014the latter half of the \nlast century. And though the means and methods have changed over time, the mes-\nsages by and large have not: you recount stories, present new information, strive to \nchange others\u2019 minds. The world is wired for visual as well as verbal communication. \nDon\u2019t believe it? Consider this timeline:", "start_char_idx": 0, "end_char_idx": 1859, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5fd9c2ac-722c-4c93-ab3f-0ee18482ab5d": {"__data__": {"id_": "5fd9c2ac-722c-4c93-ab3f-0ee18482ab5d", "embedding": null, "metadata": {"page_label": "xvi", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e3a7b85d-076d-447e-9fb1-79ed0c9c54d8", "node_type": null, "metadata": {"page_label": "xvi", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "be982a58cd93cd9cb249363c59e3646a22b64bbeb6c2157edb8bad670d162451"}}, "hash": "9b7cc24a36ebdb133229d522b8aae0137d6d617d4946d372de2802d0d72b2473", "text": "Nearly all men can stand \nadversity, but if you want to test a man\u2019s character, give him power.", "start_char_idx": 0, "end_char_idx": 95, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c573aaef-91f3-450f-92bc-3e0d3aaf1add": {"__data__": {"id_": "c573aaef-91f3-450f-92bc-3e0d3aaf1add", "embedding": null, "metadata": {"page_label": "xvii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "df57091c-34ec-4608-8fd1-78d812321b86", "node_type": null, "metadata": {"page_label": "xvii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "31cfb2fbf28d4545731b6e2432796c81c02bd4e8ea806b36f1880b91e87083a2"}}, "hash": "31cfb2fbf28d4545731b6e2432796c81c02bd4e8ea806b36f1880b91e87083a2", "text": "Abraham Lincoln", "start_char_idx": 0, "end_char_idx": 15, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8130e54e-57b1-4c6f-9b2a-6f9f2518e8a0": {"__data__": {"id_": "8130e54e-57b1-4c6f-9b2a-6f9f2518e8a0", "embedding": null, "metadata": {"page_label": "xviii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d7f93f64-9656-4fde-9047-e013561db644", "node_type": null, "metadata": {"page_label": "xviii", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "93ffabb6d8d5a9edb635e873d94565422ec21671299a758c7a51281c70b4f3dd"}}, "hash": "7cc63e78ffcebb895c6d02e239b98d2c0ad177b5be402c3049072184eba185f2", "text": "xviiiPresentations have become the de facto business com-\nmunication tool. Companies are started, products are \nlaunched, climate systems are saved\u2014possibly based on \nthe quality of presentations. Likewise, ideas, endeavors, \nand even careers can be cut short due to ineffective \ncommunication. Out of the millions of presentations \ndelivered each day, only a small percentage are deliv-\nered well\u2014and as a society, we\u2019ve come to expect it. Introduction\neasy nor natural. Slides are thus stranded in a no man\u2019s \nland where the general population doesn\u2019t know how to \neffectively produce or deliver them. Yet when a presenta-\ntion is developed and delivered well, it is one of our most \npowerful communication tools in the world. Just look \nat the tipping point Al Gore created for climate change \nbecause of his slide show, or the frenzied anticipation \nwhen Steve Jobs unveils new products. \nWe can keep blaming the software for the putrid output, \nbut in reality we need to take responsibility. As communi-\ncators, learning to create visual stories that connect with \nour audience is becoming imperative\u2014especially in light of global competitive pressure.  \nThis book covers how to create ideas, translate them into \npictures, display them well, and then deliver them in your \nown natural way. It is NOT a PowerPoint manual. You\u2019ll \nfind no pull-down menus or application shortcuts, instead \nthere are timeless principles to ingest and apply. It\u2019s a \nreference book that you\u2019ll want to open often. This book \nwill teach you \u201cwhy\u201d. We groan when we have to attend a meeting \nwith the slide deck as the star.  \nWhether you\u2019re a CEO, senior manager, or educator,  \nyou create presentations that have incredibly high \nstakes. Stock value, sales revenue, career promotions, \nand behavior changes are all influenced by presenta-\ntions every day. But our lack of training in visual com-\nmunication has enabled presentations to be blamed for \nshuttle disasters, low test scores, and SEC scandals. The \ntwo guys who invented the software were even quoted \nin the Wall Street Journal  as saying, \u201cthe best way to \nparalyze an opposition army is to ship it PowerPoint.\u201d \nPresentation software is the first application \nbroadly adopted by professionals that requires \npeople to think visually.  \nUnfortunately, most people never make the jump from \nverbal expression\u2014which is what we were all taught in \nschool\u2014to effective visual expression, which is neither", "start_char_idx": 0, "end_char_idx": 2449, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "de8968bf-577d-4ec5-a47e-13bfbdfe4e81": {"__data__": {"id_": "de8968bf-577d-4ec5-a47e-13bfbdfe4e81", "embedding": null, "metadata": {"page_label": "xix", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "712a8166-8c50-4562-8561-083b3b70ea06", "node_type": null, "metadata": {"page_label": "xix", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7216b9f8d9af020c508f67de4bafeb057d3fd6bbfb9fb17ce82dcc6765e12ef2"}}, "hash": "6dfbfaf52392ae4d53fad1c42e1c47577446e03233d603067c82933fecd11501", "text": "xix    The pages are structured with one thought per spread, \nand the flow of the book follows the stages of presenta-\ntion development from idea generation through delivery. \nWhen you see the WWW  symbol on a page, that means \nthat there is additional supporting content for that page \non the book\u2019s website, www.slideology.com. \nI\u2019ve had the privilege of working with the greatest brands \nin the world and have pulled years of best practices into \nthis book. Some people think I\u2019m crazy to give away 20 \nyears of expertise. So why would I do this? I\u2019m hoping \nit will spark change. Historically, change occurs when a \nnew ideology catches fire and permeates a culture, and \nthen the people take action. Look closely and you\u2019ll see \nthat the word ideology is embedded in the book name. \nMy hope is that you will change your approach, stance, \nand ideologies about the power a great slide has to \nfacilitate epiphanies.slide:ology will revolutionize presentation communica-\ntions. It can change how you plan, ideate, create, and \ndeliver a presentation. Once you harness the concepts \naround visual storytelling, mediocre slides will not be \ngood enough any more. You\u2019ll have the resolve to chal-\nlenge the status quo and set a higher communication \nbenchmark for yourself and your organization.  \nAll work examples in this book were created by Duarte except \nfor a few examples in the last chapter from Andy Proehl, Garr \nReynolds, Scott Harrison, John Ortberg, Jill Bolte-Taylor, and \nSky McCloud.Every presenter has the potential to be great; \nevery presentation is high stakes; and every \naudience deserves the absolute best.\nAnd maybe, just maybe, creating great slides will help \nyou be more confident, cause audiences to sit up and \ntake notice, and ultimately silence the critics of what  \nI think is the most powerful communication medium  \non Earth. \nWarning: This book is not for you if you want to remain  \na marginal corporate citizen.", "start_char_idx": 0, "end_char_idx": 1948, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5fca0ae6-0fab-437a-8765-154caf210c67": {"__data__": {"id_": "5fca0ae6-0fab-437a-8765-154caf210c67", "embedding": null, "metadata": {"page_label": "1", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7110ae55-1f8b-43f7-98e3-040cba2c5de2", "node_type": null, "metadata": {"page_label": "1", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ff34a0f589cd5db806bb3de3aa01594751c8246c5cef041f98f4670a2576f9a1"}}, "hash": "ff34a0f589cd5db806bb3de3aa01594751c8246c5cef041f98f4670a2576f9a1", "text": "CH APTER  1\n1    Creating a New Slide Ideology", "start_char_idx": 0, "end_char_idx": 46, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8c34992d-89de-49ac-9124-1157e723c9c3": {"__data__": {"id_": "8c34992d-89de-49ac-9124-1157e723c9c3", "embedding": null, "metadata": {"page_label": "2", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a4a39b42-6cbf-46cb-aa4b-fc675353ab8a", "node_type": null, "metadata": {"page_label": "2", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d04aa135a2191ce2bc50a17f339a1bbdc843a3dca20cdfd404f7c80a4ba1e791"}}, "hash": "d04aa135a2191ce2bc50a17f339a1bbdc843a3dca20cdfd404f7c80a4ba1e791", "text": "2      slide:ologyWe are all inherently visual communicators. \nConsider kindergarten: crayons, finger paints, and clay propelled our expression, not word processors or spreadsheets.Unfortunately, somewhere, at some time, someone prob-\nably told you that you weren\u2019t very good at drawing. And, after looking around and comparing yourself to other kids in the classroom, you probably consented, threw in the towel, and decided that piano lessons or football might prove a better bet for primary education glory.\nNow, as an adult, you may not try anymore \u2014at least in \nthe visual realm. This is ironic considering that your \nemployers and colleagues assess you by how well you communicate\u2014a skill that is reflected in annual reviews, pay increases, promotions, and even your popularity. Effective communication is a job requirement now, whether you\u2019re trying to beat competitors, communicate vision, demonstrate thought leadership, raise capital,  or otherwise change the world. And like it or not, your profession likely requires you to communicate using  a visual tool, regardless of your proficiency or training  in this medium. Business schools in particular drill their students in management, accounting, and technology, but few offer anything approaching Design 101 \u2014the \none thing that combines creative thinking, analytics,  data assimilation, and the inherent ability to express oneself visually.Don\u2019t Commit Career Suislide\nYet, the stories you told with these limited means were at least as good \u2014perhaps better \u2014than what you can \naccomplish with today\u2019s technology. For instance, the following image was painted by Lucas, the son of a friend of mine. On first glance it looks like meaningless globs of paint. But Lucas\u2019 story is about a penguin party, and in that context, the images make brilliant sense. The greater message here is that stories are how people understand and relate to the world, and they naturally associate those stories with appropriate imagery.", "start_char_idx": 0, "end_char_idx": 1977, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a2632e12-bf1a-4b13-b6cf-2c21600c1914": {"__data__": {"id_": "a2632e12-bf1a-4b13-b6cf-2c21600c1914", "embedding": null, "metadata": {"page_label": "3", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f1dea39d-da7a-4df6-b16a-2370b2d72440", "node_type": null, "metadata": {"page_label": "3", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "cc497f5903ec0b37a56683d86b34a33ac30c9a992ced854d7362cd0fedca354d"}}, "hash": "cc497f5903ec0b37a56683d86b34a33ac30c9a992ced854d7362cd0fedca354d", "text": "Creating a New Slide Ideology      3Others have noted the Catch-22 pressure of being able \nto communicate well visually without the proper train-ing. Marcus Buckingham, on a conference call about his book Go Put Your Strengths to Work,  recounted his own \nexperience this way:\nMajor Area of College \nStudy for Presentation \nProfessionals\nOther scienceBusinessCommunicationsComputer  \nScienceGraphic DesignMarketing\nSource: ICIA 2005 Survey\u201cI figured out pretty quickly that most of the sales people I \nwas working with weren\u2019t very good at putting together PowerPoint presentations. I took it upon myself to become as expert as I could. Not that I\u2019m some genius now, but I can put\n \ntogether a great presentation really quickly and \neffectively. And it made me a more valuable asset.\u201d\nMarcus Buckingham \nAuthor, Go Put Your Strengths to Work\nCloser to home, my brother-in-law, a retired lieutenant com-mander in the U.S. Navy, recalled that presenting less than optimum slides made promotion difficult. Twenty years ago, no one would have guessed that knowledge of this visual medium would be so pervasive or so important. Indeed, International Communications Industries Association con-cluded from a recent study that very few presentation pro-fessionals themselves have had any graphic design training. And these are the people who work at large companies and build slides full time!\nMaking bad slides is easy, and it will negatively impact your \ncareer. Invest in your slides, but invest in your own visual skills as well. The alternative is to inadvertently commit career suislide.", "start_char_idx": 0, "end_char_idx": 1585, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b9dbeb67-3463-4d25-a3a5-2d515b852dc1": {"__data__": {"id_": "b9dbeb67-3463-4d25-a3a5-2d515b852dc1", "embedding": null, "metadata": {"page_label": "4", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e56782e4-22d9-4857-b034-0f44f2559521", "node_type": null, "metadata": {"page_label": "4", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8b515ae563104fe691287328cb642f4cc9f9f7ec8f9903c08ce5c3d6d78650b6"}}, "hash": "8b515ae563104fe691287328cb642f4cc9f9f7ec8f9903c08ce5c3d6d78650b6", "text": "4      slide:ologyA Case for Presentations\nCorporations spend hundreds of millions of dollars  \non advertising, marketing, and PR to attract and retain consumers. They run TV ads, place banner ads, erect billboards, write articles, and dispatch massive amounts of annoying junk mail, all to persuade customers of the superiority of their products and services. Sometimes this is enough; consumers are convinced and accounts are won. But other times, these expensive means are merely a prelude to a personal engagement \u2014one that \nwill depend on the effectiveness of a presentation to seal the deal.\nNow, consider the disparity between the content, design, \nand production values of that $100 million campaign, and the slide show residing on your laptop. Consider also that this slide show may be the last engagement you have with your customers before they make a purchase decision. From an experiential standpoint, few things could be more anticlimactic than a massive campaign followed by an unorganized, unmoving presentation that might not be relevant to what the audience needs from you or the company.\nHow is it that companies became so focused on a \ngrandiose approach to marketing yet so reluctant to spend even a fraction of the time needed to create a great presentation? Truth be told, the reason many organiza-\ntions relegate slides to the bottom of the marketing food chain has to do with how they approach brand.\nMany companies have forgotten \u2014or simply never \nrealized \u2014what branding is. Rather than a name or logo \nor tagline that reflects what a company thinks of itself, \nbrand is what a company stands for in the hearts and minds of its customers; to be successful, the company must have an emotional connection with the consumer.\nSimilarly, presentations all too often reflect the agenda \nof the presenter rather than build a connection with the audience. This is unfortunate because presentations could be considered the last branding frontier , in terms \nof both the attention paid to them and where they fit in the sales cycle. \nIn many instances, presentations are the \nlast impression a customer has of a com-pany before closing a business deal. \nIndeed, it wouldn\u2019t take much for any company to stand \nout from its competitors if it paid some respect to its brand \u2014and its audience \u2014through its presentations.\nThe collective (mis)use of this presentation medium has informed everyone\u2019s opinion of it. Some people simply don\u2019t understand how powerful and moving a presenta-tion can be.\nLet\u2019s go fix that.", "start_char_idx": 0, "end_char_idx": 2528, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3e57c4d9-ac11-4423-a690-3991b79a32d3": {"__data__": {"id_": "3e57c4d9-ac11-4423-a690-3991b79a32d3", "embedding": null, "metadata": {"page_label": "5", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "eca09c9f-8f8b-407b-8931-04ad1dd0a1b7", "node_type": null, "metadata": {"page_label": "5", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "58276b8688441636780c0e0f3fa53f0e05ce29bffed16a5f997a9d78c081b5e7"}}, "hash": "58276b8688441636780c0e0f3fa53f0e05ce29bffed16a5f997a9d78c081b5e7", "text": "Creating a New Slide Ideology      5Presentations are a \ntool for high-stakes internal and external communications. This medium will influence many of your impor-tant constituents and the impression they develop of you and your company.\nFunction\nTraining \nMarketing \nEvents \nInvestor Relations \nSales \nPublic Relations \nR&DExternal \nPresentationsInternal \nPresentationsCustomer\nPress\nAnalyst\nGovernment\nIndustry\nCommunityEmployee\nPartner\nBoard\nInvestors\nVendors", "start_char_idx": 0, "end_char_idx": 461, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "aec65ec5-5882-4f9e-b233-e92c4c006a1f": {"__data__": {"id_": "aec65ec5-5882-4f9e-b233-e92c4c006a1f", "embedding": null, "metadata": {"page_label": "6", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "60608e0b-707c-494c-ab12-1001835aab0a", "node_type": null, "metadata": {"page_label": "6", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1bfba04368fc55789a403bde0a571d4a6da4fc97f5304ded98e252260c5ad544"}}, "hash": "1bfba04368fc55789a403bde0a571d4a6da4fc97f5304ded98e252260c5ad544", "text": "6      slide:ologyUse the right tool the right way. On the other hand, it\u2019s natural for people to simultane-\nously pay attention to both verbal and visual communi-cation. That\u2019s why great slides serve as a visual aid that reinforces the speaker\u2019s message.\nHowever, the heavy use of text occasionally might be \nappropriate, but in such a case, you should be careful what medium you use. Too often, presentation software is used to create documents. Garr Reynolds, author of Presentation Zen,  calls these slideuments. So before your \nnext presentation, assess how you\u2019ve used the applica-tion. Did you create a document or a presentation? Either adjust your documents into slides or trust that your audi-ence is smart enough to read and circulate your slides as a document. So Where Do Y ou Begin?\n\u201cCommunication is about getting others to adopt your \npoint of view, to help them understand why you\u2019re excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.\u201d\nSeth Godin, \nAuthor, Really Bad PowerPoint \nPeople will love you for respecting their time enough to use the media appropriately.At a certain point, the number of words on a slide pre-vents it from being a visual aid. You\u2019ve been there. The audience is reading the slides instead of paying atten-tion to the presenter, the presenter is reading the slides instead of connecting with the audience, and the whole endeavor would have been better served through a well-composed document or even an email.\nUnfortunately, the negative habits that lead to this kind \nof presentation style are deeply rooted and difficult to change. But consider this: audiences will either listen to what a presenter is saying or read the slides themselves. They won\u2019t do both. Why? People tend to focus on one stream of verbal communication at a time\u2014listening and reading are conflicting activities.", "start_char_idx": 0, "end_char_idx": 1944, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1265d43f-b17d-43ee-87ed-39e23325d831": {"__data__": {"id_": "1265d43f-b17d-43ee-87ed-39e23325d831", "embedding": null, "metadata": {"page_label": "7", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2cc959b6-c194-44e6-a219-36571b29bca4", "node_type": null, "metadata": {"page_label": "7", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d0686aeab3dce4ea7ac67b30520fdb2b82e9fc70e6f30ec59489d78b23f89833"}}, "hash": "d0686aeab3dce4ea7ac67b30520fdb2b82e9fc70e6f30ec59489d78b23f89833", "text": "Creating a New Slide Ideology      7The audience will either read your slides or listen to you. They will not do both. So, \nask yourself this: is it more important that they listen, or more effective if they read? Document Teleprompter Presentation\nDense content in a presentation intended \nas a discussion document or whitepaper; a slideument.\nIf a slide contains more than 75 \nwords, it has become a document. You can either reduce the amount of content on the slide and put it in the notes, or admit that this is a docu-ment and not a presentation. If it is the latter, host a meeting instead of a presentation, and circulate the slideument ahead of time or allow the audience to read it at the start. Then you can use the remainder of the meeting to discuss the content and build action plans.Text on the slide functions as a crutch for \nthe presenter. The audience either reads the slides or listens to the presenter.\nPresentations with 50 or so words  \nper slide serve as a teleprompter.  This less-than-engaging approach often results from a lack of time  spent rehearsing the content, and is the default style of many profession-als. Unfortunately, presenters who rely on the teleprompter approach also usually turn their backs to the audience. The audience may even perceive such presenters as slow, as the audience reads ahead and has to wait for the presenter to catch up. Slides are effectively used as a visual  \naid to reinforce the presenter\u2019s message. \nTrue presentations focus on the pre-\nsenter and the visionary ideas and \nconcepts they want to communicate. \nThe slides reinforce the content visu-\nally rather than create distraction, allowing the audience to comfortably \nfocus on both. It takes an investment \nof time on the part of the presenter \nto develop and rehearse this type of \ncontent, but the results are worth it.This book primarily \nfocuses on presen-\ntations that are on \nthe far right of this \nspectrum.", "start_char_idx": 0, "end_char_idx": 1938, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "42de280a-3b60-4835-9654-4ac7503ebd4e": {"__data__": {"id_": "42de280a-3b60-4835-9654-4ac7503ebd4e", "embedding": null, "metadata": {"page_label": "8", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "26fc0753-4241-4dd2-9120-55adf129a721", "node_type": null, "metadata": {"page_label": "8", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "22ad7aa18882e273e46668360976d068cf426d7fef209d60459ebf539a77fc9d"}}, "hash": "22ad7aa18882e273e46668360976d068cf426d7fef209d60459ebf539a77fc9d", "text": "Mark Templeton\nCEO, Citrix", "start_char_idx": 0, "end_char_idx": 26, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "886fcfaa-2cfa-4cdc-86a4-ebbb42de6a68": {"__data__": {"id_": "886fcfaa-2cfa-4cdc-86a4-ebbb42de6a68", "embedding": null, "metadata": {"page_label": "9", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "33566b03-1155-4cef-a8da-fbd9c84f1294", "node_type": null, "metadata": {"page_label": "9", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "18edc7709408eb5b49d1ac88c6b8b502b262e2e8ac347e5e0bbea1ee45fae433"}}, "hash": "18edc7709408eb5b49d1ac88c6b8b502b262e2e8ac347e5e0bbea1ee45fae433", "text": "Creating a New Slide Ideology      9Case Study: Mark Templeton \nCommunication Pays Off\nPart of what Templeton \nfigured out early is that \npresentations should be \nsimple and support  his \ncommunication, not be \nhis communication. Mark Templeton credits his trajectory from mid-level man-\nager to CEO solely to his personal investment in commu-nication. Once a manager focused on tactics, he evolved into a leader by becoming a student of communications and learning how to instill vision.\nStudying storytelling and leveraging his innate ability to \nthink visually helped Templeton become a leader able to easily convey his vision for Citrix \u2014a task not easily done \ngiven the abstract and invisible nature of the company\u2019s products and solutions. \u201cMy goal is to say more with fewer words,\u201d says Templeton, \u201cand the presentation medium forces you to put all your thoughts into a con-sumable sequence.\u201d \nNot that his staff cuts him any slack: \u201cThere\u2019s an ongoing \nwager among my staff about how far into a meeting we\u2019ll get before I pick up a marker and start drawing on the white-board,\u201d he says. \u201cBut ultimately the visual approach pays off.\u201d \nHis communication investment has paid off for Citrix inves-\ntors, too: the company became one of the fastest software companies to reach $1 billion in annual revenue.", "start_char_idx": 0, "end_char_idx": 1310, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1ec25eda-4299-497f-9d18-985d4e54a819": {"__data__": {"id_": "1ec25eda-4299-497f-9d18-985d4e54a819", "embedding": null, "metadata": {"page_label": "10", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b95f71cb-ef78-4bae-8d9c-1edbf0856f07", "node_type": null, "metadata": {"page_label": "10", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c97e6edf21905f87adeb13024fb8d7558a7420749caf3c8d2d27d95acdd39396"}}, "hash": "c97e6edf21905f87adeb13024fb8d7558a7420749caf3c8d2d27d95acdd39396", "text": "10      slide:ologyThe Presentation Ecosystem\nJim Endicott, author of The Presenta-\ntion Survival Skills Guide,  refers to the \npresentation development process as \na three-legged stool\u2013\u2013message, visual story, and delivery. Today\u2019s presentation graphics tend to distract audiences. \nThe result might be described as visual vertigo: audiences are jarred by having to resolve graphical disparities and dissonances that arise from poorly rendered perspectives, inconsistent lighting sources, and exasperating anima-tions. Whether or not the content and delivery are good, people exposed to crudely constructed media will walk away from a presentation subtly agitated and thus less receptive to the message. Even worse, visuals devoid of clarity can cause a subliminal lack of trust. The presenter doesn\u2019t realize that the audience members care solely about what the presenter can do for them. \nYou also need to better anticipate the audience\u2019s needs \ninitially and adjust the delivery accordingly. Presentations are quickly moving from face-to-face to exponentially more powerful mass media. How many times have you developed a presentation with the sole intent of delivering it in-person \u2014only to find out later that a much larger audi-\nence will view it online? You\u2019ll need to modify that same content so that it resonates with its web-based audience.\nThis is a sensitive ecosystem. Striking a harmonious bal-\nance is important. Odds are high that you\u2019ve been on both sides of the podium. As presenters, the natural ten-dency is to stay in your own zone, thinking more about how successful you\u2019ll feel instead of how your content, visuals, and delivery will be perceived.As a presenter, you rely on the interdependence of your ideas, graphics, and execution. As an audience mem-ber, how many times have you attended a presentation only to wonder, after it\u2019s too late to extricate yourself gracefully, why you\u2019re there? The presenter may be very well-prepared and as fired up as a televangelist, but it\u2019s impossible to figure out the intent and why it\u2019s worth caring about. Most likely, the presenter focused on their \u201cmessage\u201d leg\u2014dumping everything they know onto individual slides\u2014but forgot to give equal attention to developing the \u201cvisual story\u201d and \u201cdelivery\u201d legs of  the stool.\nPresenters often read their slides instead of putting in \nthe effort necessary to transform them into visual stories that support their message.", "start_char_idx": 0, "end_char_idx": 2429, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "700b33bd-1111-4034-9aa2-1f9fd1bad723": {"__data__": {"id_": "700b33bd-1111-4034-9aa2-1f9fd1bad723", "embedding": null, "metadata": {"page_label": "11", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "4d7579a3-4520-47b4-9952-89d724f21257", "node_type": null, "metadata": {"page_label": "11", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "958d07267dd14b8f990d10f8d0f38574d35f0a5a28345a9733f1a46b5dc0ea1d"}}, "hash": "958d07267dd14b8f990d10f8d0f38574d35f0a5a28345a9733f1a46b5dc0ea1d", "text": "Creating a New Slide Ideology      11", "start_char_idx": 0, "end_char_idx": 37, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "4a27ffc1-d433-4a0e-87c4-4e80fe4c6786": {"__data__": {"id_": "4a27ffc1-d433-4a0e-87c4-4e80fe4c6786", "embedding": null, "metadata": {"page_label": "12", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7f5be67d-8839-49c4-904b-9a7e8439c97a", "node_type": null, "metadata": {"page_label": "12", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e501b35e80aff43434cf71d5b792b5d4b05440513f78f7dce2a2fc5163fb2062"}}, "hash": "e501b35e80aff43434cf71d5b792b5d4b05440513f78f7dce2a2fc5163fb2062", "text": "12      slide:ologyIt\u2019s easy to get impatient with the creative process, but \ninvesting enough time is critical to developing a great presentation. Though time is often one\u2019s most valuable resource, there\u2019s no way to avoid spending it if you want a powerful and persuasive speech. Additionally, though the creative process can be messy and involve more iterations than you ever imagined, keep in mind that exploration, informal input, and review cycles ultimately lead to a stronger result.World Class Presentations Require Time and Focus\nThe amount of time required to develop \na presentation is directly proportional to how high the stakes are. \nSometimes recycling an old keynote with minimal modi-\nfication works. Other times, when there\u2019s a big deal to close or a critical vision to present, you need to start from scratch and follow a creative process that takes into account both audience needs and feedback  from colleagues.\nOnce you know you have a speaking engagement, immediately \nschedule preparation time and review cycles on your calendar.Recently, during a Q&A session about presentations, someone asked, \u201cI was up until 2 a.m. this morning build-ing a presentation to deliver today. What am I doing wrong?\u201d When asked when he started, the answer was predictable: \u201cYesterday afternoon.\u201d Clearly, the presenta-tion was of low priority, or the employee seriously mis-judged the time required. Either way, there\u2019s little doubt that the presentation could have benefited from  better planning.", "start_char_idx": 0, "end_char_idx": 1504, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c98141d9-2345-4e9c-a5c5-a40fb706dbc6": {"__data__": {"id_": "c98141d9-2345-4e9c-a5c5-a40fb706dbc6", "embedding": null, "metadata": {"page_label": "13", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "eeaf2ab2-f218-4fc1-bce3-9955e73e7dbc", "node_type": null, "metadata": {"page_label": "13", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1d61e3a3ca04ed9586a9ee82a3d4c0ef15e0e6100b1c0ece1a361ddf7a97400f"}}, "hash": "1d61e3a3ca04ed9586a9ee82a3d4c0ef15e0e6100b1c0ece1a361ddf7a97400f", "text": "Creating a New Slide Ideology      13Below are some average timeframes and steps for an hour-long \npresentation that has 30 slides.\nTime Estimate for Developing a Presentation \n6\u201320 hoursResearch and collect input from the web, colleagues,  and the industry.\n1 hour\nBuild an audience-needs map.\n2 hours \nGenerate ideas via sticky notes.\n1 hour \nOrganize the ideas.\n1 hour\nHave colleagues critique or collaborate around the impact  the ideas will have on audience.\n2 hours\nSketch a structure and/or a storyboard.\n20\u201360 hours\nBuild the slides in a presentation application.\n3 hours\nRehearse, rehearse, rehearse (in the shower, on the treadmill, or during the commute)\n36\u201390 hours total", "start_char_idx": 0, "end_char_idx": 683, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "231ae3a2-ce11-42a9-8730-153a434fa6dc": {"__data__": {"id_": "231ae3a2-ce11-42a9-8730-153a434fa6dc", "embedding": null, "metadata": {"page_label": "14", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "441562e6-6c26-4bb8-aa8d-d98310312bb9", "node_type": null, "metadata": {"page_label": "14", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0d6f4a893ab9f96697062405ed7331a9cac0c37b73b37d15d6cb7cfa06272c45"}}, "hash": "0d6f4a893ab9f96697062405ed7331a9cac0c37b73b37d15d6cb7cfa06272c45", "text": "14      slide:ologyBefore beginning a presentation, it\u2019s important to ask \nyourself questions about your audience. Who are they? What are their needs, and how can you address them? How can the information you have make their lives better? What do you want them to do after the presentation is over? Questions like these are critical to developing relevant, resonant content. \nThinking about the audience will ensure you are plac-\ning their needs first, and give you a benchmark against which you can check your message. Responding to Audience Needs\nConsider the kind of relationship you \nwant to have with your audience. Do you want to be their hero? Their mentor? Their cheerleader? Like these characters, good presenters aren\u2019t in it for themselves; they\u2019re in it for others. Take note.Describe your audience, including some combination of \ntheir fears and needs, and state the opportunities and challenges you need to address in your communications. And of course, don\u2019t overlook their state of mind when they sit down to hear your message.\nMost importantly, share the benefits of your position and \nprovide the audience something to do after the presenta-tion\u2014a call to action. Whether your presentation goal is to share information or recruit people to a cause, you are faced with the same challenge of getting the audience to follow through. What should they do with the information you\u2019ve provided them? You can relay your message time and time again, but the audience can\u2019t act on the message until you tell them what\u2019s in it for them. \nThose with the most to lose \u2014and the most to gain \u2014are \nthe listeners. Define their needs, surpass their expecta-\ntions, and turn them into agents of your cause. Without your audience, you are nothing.", "start_char_idx": 0, "end_char_idx": 1746, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0e939fb2-5dd1-4dba-850b-9ff0ce3fee74": {"__data__": {"id_": "0e939fb2-5dd1-4dba-850b-9ff0ce3fee74", "embedding": null, "metadata": {"page_label": "15", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ffebfd5a-5d80-4470-800a-6cd69ad0f860", "node_type": null, "metadata": {"page_label": "15", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b312a357dcae029325719571506227eda1c5e0db51691b934215ffa4e6a9ec74"}}, "hash": "b312a357dcae029325719571506227eda1c5e0db51691b934215ffa4e6a9ec74", "text": "Creating a New Slide Ideology      15Seven Questions to Knowing Your Audience\nWhat are they like? Demographics and psychographics are a great start, but connecting with \nyour audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like.\nWhy are they here? What do they think they\u2019re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.\nWhat keeps them up at night?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize\u2014and offer a solution.\nHow can you solve their problem?What\u2019s in it for the audience? How are you going to make their lives better?\nWhat do you want them to do?Answer the question \u201cso what?\u201d Make sure there\u2019s clear action for your audience to take.\nHow might  they resist?What will keep them from adopting your message and carrying out your call to action?\nHow can you best  reach them?People vary in how they prefer to receive information. This can include everything from the setup of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.Consider this list of questions when trying to understand an audience. Remember, presentations and audiences may vary, but one important fact remains constant: the audience didn\u2019t come to see you; they came to see what you can do for them.\nTo ensure you keep \nyour audience needs top-of-mind, down-load an audience persona slide. WWW1\n2\n3\n4\n5\n6\n7", "start_char_idx": 0, "end_char_idx": 1582, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c5b4eefb-210a-44fa-ad52-79987a5f579e": {"__data__": {"id_": "c5b4eefb-210a-44fa-ad52-79987a5f579e", "embedding": null, "metadata": {"page_label": "16", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f915215f-8103-44cc-85af-d04fa7f2b75f", "node_type": null, "metadata": {"page_label": "16", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0772b5e508d1b3af0a84b56012caf2511b9953276677a0f13a88c0edcaa8b9c9"}}, "hash": "0772b5e508d1b3af0a84b56012caf2511b9953276677a0f13a88c0edcaa8b9c9", "text": "16      slide:ologyHow Do Y ou Define Y our Audience?\nHere\u2019s an example. Most of the success of a presentation \nstems from how well it resonates with its audience \u2014and \naudiences are many and diverse. Some messages have to reach people of all ages, across the economic spectrum, of all beliefs and backgrounds. Other messages have a very narrow target audience that can be distinctly defined. Reaching the audience doesn\u2019t happen by accident; it happens from respecting audiences\u2019 various needs, con-cerns, and fears; by talking to them in a way that builds trust and establishes emotional connections; by anticipat-ing questions , or even resistance; and by providing a call \nto action.\nHow can you leverage this insight in your own \npresentations? Start by building audience perso-nas before building slides. Painting a picture of a real human with real needs helps you connect to them more effectively. This process helps build a scenario of what their life looks \nlike. You need to figure out what motivates them. \nThe next page provides an example of what this persona \nmight look like. In this case, you\u2019re profiling a couple \u2014Ken \nand Kerry, baby boomers who are planning to attend a seminar about investments. This is a single persona; as  a presenter, you should create as many profiles as the diversity of your audience warrants. \nAfter preparing this persona, the presenter can draw \nthese inferences and make these three critical points in the presentation:\nPlace an audience persona slide at the beginning of your deck; this way you can refer back to the people you\u2019re trying to reach. First, find or draw an image that repre-sents a typical audience member or two. You can even give them names if it helps you feel like they are real. Then answer all the questions from the previous page and put it all on one slide. The slide is for you as context as you build your file, and shouldn\u2019t be projected.  There\u2019s no need for compromise: they can plan for a secure retirement without having to give up the good life.\nThere\u2019s minimal financial risk:  limited upfront investment, \ncompetitive interest rates, and easy transfer of ownership \nwork in the buyers\u2019 favor.\nThere are rewards for helping spread the word:  exposing \nothers in the peer group to properties designed for their \nspecific lifestyle is easy and has significant benefits.", "start_char_idx": 0, "end_char_idx": 2349, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "dec70d7c-99e2-4787-bdb6-0e74e7b3bd15": {"__data__": {"id_": "dec70d7c-99e2-4787-bdb6-0e74e7b3bd15", "embedding": null, "metadata": {"page_label": "17", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "35c4a7ed-32cf-40c4-9154-ccfd6d6290af", "node_type": null, "metadata": {"page_label": "17", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d3272a949eefdebda413eb88f2c29eac6a3a771e4c1d967ba5b3fb79ff25e1ff"}}, "hash": "1494250de0521a9dfff019a66fd8dc97e280d318a0a7d742e6e1243bb29af6ee", "text": "KEN AND KERRY\n1  WhAt ARE thEY\n \nL\ni\nKE\n? Even though they\u2019ve been a two-income \nfamily, Ken and Kerry have been frugal and \nfinancially conservative all their lives. They\u2019ve \ncarefully planned for retirement, calculating \nthat what they\u2019ve set aside will give them a \nmoderately comfortable lifestyle.\n2  WhY ARE thEY hERE? Their kids have moved out of the house \nand they\u2019ve moved into a small condo out\n-side of the city. For the first time in their lives, \nt\nhey have the time and funds to travel and are \nexploring whether a timeshare will accommo\n-date their active lifestyle and desire to see the \nw\norld along with their need for a livable income. \n3  WhAt KEEps th\nE\nm up \nAt \nN\night?They want to navigate retirement with both \nphysical and financial health. A few medical sur\n-prises could dramatically change their activity \nl\nevel and finances so committing to something \nrisky frightens them. Understanding how to sell \nit, rent it if they don\u2019t use it, or bequeath it to \ntheir children are their top concerns.4  hoW cAN You soLv\nE\n th\nE\ni\nR\n p\nR\nob\nLE\nm?The timeshares being offered have the most flexibility for \ntransferring ownership of any timeshare program. Locations \nand amenities have been designed for active and social \nseniors. The financing program limits participants\u2019 upfront \ninvestment and offers competitive interest rates.\n5  WhAt Do You WAN\nt th\nE\nm to \nD\no?First, gain exposure to the program: buy two weeks of the \nfive-star package as a test drive. Second, evangelize their \nfriends: if they can sign up two of their peers, they\u2019ll receive a \nfree upgrade and significant discount on their own timeshare.  \n6  hoW might thEY REsist? They want to protect their nest egg, so they might want to \nsee several competing timeshares before making a deci-\nsion. Kerry is financially shrewd and will want to see projec-\ntions on equity gains; Ken will want references from other timeshare owners.  \n7  WhAt\u2019s th E bEst \nWAY\n to \nREA\nch th\nE\nm?Appeal to their need for security, freedom, and an active \nlifestyle. They\u2019re not very tech-savvy, so giving them an in-\nspirational brochure with financial metrics in the appendix \nwill be important after the presentation. Also, the presenta-\ntion will have more impact if it is moving yet practical, and \nincorporates video and testimonials.  \nCreating a New Slide Ideology      17Put as much information on the \npersona document as necessary to connect with them as an audience. This slide will not be projected.", "start_char_idx": 0, "end_char_idx": 2486, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "75e44047-2305-4ccd-8aa6-87720447e289": {"__data__": {"id_": "75e44047-2305-4ccd-8aa6-87720447e289", "embedding": null, "metadata": {"page_label": "18", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e32902b6-ef57-49fe-9dd8-b59af8878ae3", "node_type": null, "metadata": {"page_label": "18", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b7233bb42a7e4cde5bd8e77357927c4aafc94852c5884f7d5e8d7fed3abb56a7"}}, "hash": "b7233bb42a7e4cde5bd8e77357927c4aafc94852c5884f7d5e8d7fed3abb56a7", "text": "\u201c P resenting is not simply about aesthetics or making \nthings pretty; it\u2019s about creating meaning. It\u2019s about \nbeing present. I need to ensure that every person in the audience believes I\u2019m having an individual conversation with them. That is my goal.\u201d\nRick Justice \nExecutive Vice President, Cisco Systems", "start_char_idx": 0, "end_char_idx": 307, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "91e4c4d4-696d-46aa-8877-9c8238a777eb": {"__data__": {"id_": "91e4c4d4-696d-46aa-8877-9c8238a777eb", "embedding": null, "metadata": {"page_label": "19", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ad8a5ba0-d49f-44d1-aaab-b73fb993368a", "node_type": null, "metadata": {"page_label": "19", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "46ccc512c1ad3afa5e2b44fa9d9b15ca0c5a6ec4a546b5f15cea0c6461b5da68"}}, "hash": "0f524badd0537096c1212ce2d0b521b3c04fc5cca1820d0a9b55274855d51324", "text": "Creating a New Slide Ideology      19Case Study: Rick Justice\nCreating Great Presence\nAs ideas are collected, the presentation team \norganizes them in a blocking document. During meetings, this meta structure is displayed at all times\u2014and tweaked on an ongoing basis\u2014so the team can stay focused on the big ideas while completing all supporting detailed con-tent. Justice explains, \u201cIf we focus too early on perfecting a single idea, we\u2019ll lose the chance to explore other, potentially better ideas as we go through the story development process.\u201dJustice\u2019s story development team works \nin a presentation command center decked out with all the latest technology, including Cisco\u2019s TelePresence, a digital whiteboard and multiple screens for the many collabo-rators using laptops. \nHis gutsy approach centers on trying inno-\nvative new ideas and employing technolo-gies that communicate his message in a way that resonates with the audience.\n\u201cIn most cases,\u201d says Justice, \u201cI\u2019ve got a few \nthousand people in the audience and just one chance to capture their imaginations by showing them something they\u2019ve never seen before while ensuring the content is relevant and inspiring to them.\u201dToo often, presenters assume they\u2019ll be successful based on their stage pres-ence alone. What they usually underestimate is the importance of the story they\u2019re about to tell\u2014a story that is developed in a time-intensive, collaborative process that requires considering one\u2019s message, becoming intimate with the content and staging, and rehearsing, rehearsing, rehearsing.\nOne of those presenters who understands this principle is Rick Justice, Executive \nVice President of Cisco. For his presentations, Justice pulls together a team of business, strategy, and communications experts. He sets the tone for a col-laborative environment where all ideas are encouraged. The first brainstorm is always about context: What is the setting of the presentation? Who are the members of the audience? What messages do they need to hear from Cisco\u2019s executive team? What\u2019s the call to action? Once the context is determined, the team works to develop a storyline and message.", "start_char_idx": 0, "end_char_idx": 2148, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "896a50d9-14e6-4ed6-b2a7-cda84750d47f": {"__data__": {"id_": "896a50d9-14e6-4ed6-b2a7-cda84750d47f", "embedding": null, "metadata": {"page_label": "20", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e7386c4e-af79-465f-9544-9e72bddf2c11", "node_type": null, "metadata": {"page_label": "20", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e45e5efb4d9e3d2a4906fffb89d2f309349e9f0e2324c42326bf40f358f49f46"}}, "hash": "e45e5efb4d9e3d2a4906fffb89d2f309349e9f0e2324c42326bf40f358f49f46", "text": "20      slide:ologyWhen consulting firm ZS Associates wanted a presentation to relaunch \ntheir incentive compensation solution, they needed to convey both the firm\u2019s market dominance and their application\u2019s ease of use. The original visual story attempted to communicate too much information and, as a result, didn\u2019t convey how easy the solution is to use. \nTo distill their presentation, the first step was creating a new story from \ntheir existing presentation. Their slides contained important information that could be included in a new script.Case Study: ZS Associates\nAn Incentive to Communicate Clearly\nRather than just clean up the original slides, the \ncontent was conceptually reorganized. By think-ing outside the slide and focusing on the message, it became apparent that what was thought to be a three-prong service strategy was in reality four. The two slides were replaced with a visual over-view of the services.BEFORE (example 1a)\nBEFORE (example 1b)\nAFTER (example 1)", "start_char_idx": 0, "end_char_idx": 985, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "37eeb52c-a384-44aa-a273-001c627864a3": {"__data__": {"id_": "37eeb52c-a384-44aa-a273-001c627864a3", "embedding": null, "metadata": {"page_label": "21", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a9057df7-288a-4413-b2c5-71325448af68", "node_type": null, "metadata": {"page_label": "21", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "95fa1c597c5cd8cb393e910d78691c342072c89895e77eca857d045a13532293"}}, "hash": "ed5c1054584295ae74f85981c9d2f2a31d928e96057ef0418cc824bba0cd82c3", "text": "In the original slide the technical details \non the right half of the slide distracted from the message. The main message was that there are three easy ways to install Javelin. To avoid confusion, it\u2019s better to split the content across more than one slide.\nCreating a New Slide Ideology      21AFTER (example 2)BEFORE (example 2)", "start_char_idx": 0, "end_char_idx": 330, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6a8f7be3-2c14-4766-b117-d26c7f8542d9": {"__data__": {"id_": "6a8f7be3-2c14-4766-b117-d26c7f8542d9", "embedding": null, "metadata": {"page_label": "22", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "375df952-338c-48ff-801d-2d16356c50b4", "node_type": null, "metadata": {"page_label": "22", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d07ea5cc38ab079b35df5053183fc0620883267e0b77d658401d941e968b2754"}}, "hash": "d07ea5cc38ab079b35df5053183fc0620883267e0b77d658401d941e968b2754", "text": "push left\n22      slide:ologyMany MBO (Management by Objectives) \nprograms are complex, and ZS Software cuts through the complexity.\nThe content circled in orange was the \nonly part addressed verbally. So reduc-ing the amount of additional information and using a series of slides to show the impact of an effective MBO program highlights the effectiveness and simplic-ity of the ZS solution.\nIf your message is \u201csimplicity,\u201d then your \nslides should feel simple.\nBEFORE (example 3a)\nAFTER (example 3a)BEFORE (example 3b)\nAFTER (example 3b)Most presentation applications have \na push transition. When applied, the \nentire slide exits the screen as the \nnext slide enters. It creates the sense \nof a larger space.\n\u00a9 2008 ZS Associates and Javelin.\nAll Rights Reserved. Used with permission.", "start_char_idx": 0, "end_char_idx": 789, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "855b0bd0-ca8c-437b-9a09-6e44ba8a5f01": {"__data__": {"id_": "855b0bd0-ca8c-437b-9a09-6e44ba8a5f01", "embedding": null, "metadata": {"page_label": "23", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3b838db4-6099-47e8-8556-74a922436a44", "node_type": null, "metadata": {"page_label": "23", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f4f3e523e221d0fed58327d4d1d04f00633a2fe22f6ddf7c3995d8576b9f70b5"}}, "hash": "9d35b1ddc4a47fe97e1cfed97691af2e95cb934ad4a486e05abb31acd4092f6f", "text": "23People participating in these programs \ncan feel frustrated, and the product was built specifically to address those issues.\nTo give a human face to the new soft-\nware, the presentation used stylized, full-bleed photos combined with quotes of common frustrations, now resolved. These slides introduced each section of the presentation.\nInstead of printing out \nthe presentation as-is, the audience received  a handout that incorpo-rated infographics from the presentation.", "start_char_idx": 0, "end_char_idx": 474, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "e5bc1d4d-3152-48bd-82a8-57389af6b9f8": {"__data__": {"id_": "e5bc1d4d-3152-48bd-82a8-57389af6b9f8", "embedding": null, "metadata": {"page_label": "25", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f95b5118-b3f9-4513-a897-62c10688eedb", "node_type": null, "metadata": {"page_label": "25", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "49efdc1156eea377699db8508911ac4c95e2105a5d62dd1a7ee28c8da0b74b7f"}}, "hash": "49efdc1156eea377699db8508911ac4c95e2105a5d62dd1a7ee28c8da0b74b7f", "text": "CH APTER  2\n25    Creating Ideas, Not Slides", "start_char_idx": 0, "end_char_idx": 44, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a9e65029-10f6-4009-aec5-5788f75f6c6d": {"__data__": {"id_": "a9e65029-10f6-4009-aec5-5788f75f6c6d", "embedding": null, "metadata": {"page_label": "26", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "69d1f7c7-a639-4e67-999e-9ea55d0280f6", "node_type": null, "metadata": {"page_label": "26", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f9c1c057ef6b5c3b0d7b96445006a96eba2e546ded28a406d9265849e6d719ca"}}, "hash": "f9c1c057ef6b5c3b0d7b96445006a96eba2e546ded28a406d9265849e6d719ca", "text": "26     slide:ologyFinding Your Inspiration\nMuch of communication today has the quality of intan-\ngibility. Services, software, causes, thought leadership, change management, company vision\u2014they\u2019re often more conceptual than concrete, more ephemeral than firm. And there\u2019s nothing wrong with that. But it\u2019s a struggle communicating these types of ideas because essentially they are invisible. It\u2019s difficult to share one\u2019s vision when there\u2019s nothing to see.\nExpressing these invisible ideas visually, so that they \nfeel tangible and can be acted upon, is a bit of an art form. The best place to start is not with the computer.  A pencil and a sheet of paper will do nicely.Why take this seemingly Luddite approach? Because presentation software was never intended to be a brain-storming or drawing tool. \nThe applications are simply containers \nfor ideas and assets, not the means to generate them.\nIt\u2019s been an easy trap to fall into, launching presenta-\ntion applications to prepare content. In reality, the best creative process requires stepping away from technol-ogy and relying on the same tools of expression that you grew up with\u2014pens, pencils, and crayons. The goal is to generate ideas\u2014not necessarily pictures yet\u2014 but \nlots of ideas.  These can be words, diagrams, or scenes; \nthey can be literal or metaphorical; the only requirement is that they express your underlying thoughts. The best thing about this process is that you don\u2019t need to figure out how to use drawing tools or where to save the file. Everything you need you already have (and don\u2019t say you can\u2019t draw; you\u2019re just out of practice). This means you can generate a large quantity of ideas in a relatively short amount of time. And that\u2019s your primary objective when generating ideas: to create a large quantity of them.\nChange your environment when you need to be creative. Find a spot \naway from your desk. Yeah, Salvador Dali was a bit eccentric, but try \nwriting your next speech in the tub with paper and pencil and just see \nif it\u2019s not better.\u00a9 Bettmann/Corbis", "start_char_idx": 0, "end_char_idx": 2046, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "22e8cda8-7061-4d0c-9e74-7f8bbbbe1d0a": {"__data__": {"id_": "22e8cda8-7061-4d0c-9e74-7f8bbbbe1d0a", "embedding": null, "metadata": {"page_label": "27", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7fca69b1-9cec-4b12-87bf-6fe3e0f0ab40", "node_type": null, "metadata": {"page_label": "27", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8f319aa186840280fee4e3bb604d2c474fd928aca0eefb5edc0817f35dd6acef"}}, "hash": "8f319aa186840280fee4e3bb604d2c474fd928aca0eefb5edc0817f35dd6acef", "text": "Creating Ideas, Not Slides     27Continue to sketch and force yourself to think through \nseveral more ideas. It takes discipline and tenacity\u2014especially when it feels like you solved it on the first try. Explore words and word associations to generate several ideas. Use word-mapping techniques, where you write or draw word associations like in the example above. Digital natives might prefer mind-mapping software for this phase. Stronger solutions frequently appear after four or five ideas have percolated to the top. Continue generat-ing ideas even if they seem to wander down unrelated paths. You never know what you might find, after all. Once you\u2019ve generated an enormous amount of ideas, identify a handful that meet the objective of the vision or concept you\u2019re trying to communicate. It matters less what form they take at this point than that they get your message across. \nTake the time and spend the creative energy because \nthe payoff will be a presentation that people not only remember, but one that inspires them to action.Cheesy metaphors are \na cop-out. Instead of going for the photo of two hands shaking in front of a globe, push yourself to generate out-of-the-box ideas by word-mapping. Here\u2019s a simple example around the partnership theme.\nOften ideas come immediately. That\u2019s good, but avoid the potential pitfall of going \nwith the first thing that comes to mind.", "start_char_idx": 0, "end_char_idx": 1390, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "840ceeb0-3954-41b1-b1aa-70fb87a1daad": {"__data__": {"id_": "840ceeb0-3954-41b1-b1aa-70fb87a1daad", "embedding": null, "metadata": {"page_label": "28", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b8c5d2a7-7ff1-40b8-af0b-10f16d10f45f", "node_type": null, "metadata": {"page_label": "28", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6c315d5347a24484b6705534fc556b5aa657feb4dbc58f69e9a70d5fe8069e52"}}, "hash": "6c315d5347a24484b6705534fc556b5aa657feb4dbc58f69e9a70d5fe8069e52", "text": "28     Great inventions combine new technology with wide-\nspread applicability. In the case of the Post-It, a scientist at 3M applied low tack adhesive to paper and used it to mark his hymnal for choir practice at church. That\u2019s how this favorite brainstorm medium was born. \nSticky notes allow ideas to be captured, \nsorted, and re-arranged as needed.\nWhen generating ideas, one idea per sticky note is pref-\nerable. And use a Sharpie. The reason? If it takes more space than a Post-It and requires more detail than a Sharpie can provide, the idea is too complex.  Innovating with Sticky Notes\nT!P  \nWhen brainstorming, don\u2019t settle for the first solution. Think through multiple alternatives. Don\u2019t be stingy with the sticky notes.Simplicity is the essence of clear communication. Additionally, sticky notes make it easy to re-order content until the structure and flow feel right. On the other hand, many people prefer a more traditional storyboarding approach, preferring to linearly artic-ulate detailed ideas. That\u2019s fine, too. The point is not to prescribe exactly how to work, but to encourage you to generate a lot of ideas and to do so quickly.\nFor other ideas in content development methodolo-\ngies, check out Decker Communication\u2019s grid at  www.decker.com and Cliff Atkinson\u2019s Beyond Bullet \nPoints  at www.beyondbullets.com.", "start_char_idx": 0, "end_char_idx": 1337, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5e859ae2-a789-4a2f-b530-af552614c7ea": {"__data__": {"id_": "5e859ae2-a789-4a2f-b530-af552614c7ea", "embedding": null, "metadata": {"page_label": "29", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5aff4335-3fc6-4804-bbd5-247ef3f5d35a", "node_type": null, "metadata": {"page_label": "29", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7d90ca40740d4fb1f3f50bc0f771157643d9572dd07bbc008474c441c54c1038"}}, "hash": "7d90ca40740d4fb1f3f50bc0f771157643d9572dd07bbc008474c441c54c1038", "text": "Creating Ideas, Not Slides     29Whatever your brainstorming method, remember the following guidelines:\nAfter you\u2019ve created an enormous \namount of ideas, classify them, challenge them, and filter them down to a core set of meaningful ideas that will resonate. \n\u00a9 1997-2006 Infinite Innovations Ltd. All rights reserved. www.brainstorm.co.uk.", "start_char_idx": 0, "end_char_idx": 342, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8029943e-9844-4fdf-babf-13cf5174fd6d": {"__data__": {"id_": "8029943e-9844-4fdf-babf-13cf5174fd6d", "embedding": null, "metadata": {"page_label": "30", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "69352715-3d51-492a-bb49-d77b14caf959", "node_type": null, "metadata": {"page_label": "30", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4ecd96b0944858a2ec77639cb9280bf7d5f6ab0c483297cc3b217891df0af68e"}}, "hash": "4ecd96b0944858a2ec77639cb9280bf7d5f6ab0c483297cc3b217891df0af68e", "text": "30     slide:ologyCase Study: Bill McDonough\nSketching Live\nBill McDonough likes to draw on screen in \nfront of his audience because it offers him the chance to interact with his content. \nOne of the great moments of education for \nMcDonough was when he was with the Chancellor  of Vanderbilt University at a Rotary Club lunch. The Chancellor stood up and said, \u201cWhat is it about education in America, that you walk into a room full of six-year-olds and say, \u2018How many people here can draw?\u2019 and every hand goes up, \u2018I can draw.  I can draw anything.\u2019 And then you walk into a classroom full of graduate students and you say, \u2018How many people here can draw?\u2019 and almost no one thinks they can. What kind of an education system is this?\u201d Like a professor on his blackboard, McDonough often hits the B key while in slide show mode to make his slide a blank slate on which he can project sketches from his pen tablet. He believes that the audience should process charts one point at a time instead of all at once. Many of his charts are drawn by hand. Complex charts can be obscure or the point may not be evident, so McDonough draws the charts as he speaks to amplify the hidden points.", "start_char_idx": 0, "end_char_idx": 1184, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6f39e22a-86cb-42f0-9e26-83662d88a17b": {"__data__": {"id_": "6f39e22a-86cb-42f0-9e26-83662d88a17b", "embedding": null, "metadata": {"page_label": "31", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "da759ed9-ddf1-4827-aa90-bf80f1f42931", "node_type": null, "metadata": {"page_label": "31", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5bbeb9f113a61f15196eb7436676840dc49d4181dd8f5559a9fc0fdea93819c0"}}, "hash": "5bbeb9f113a61f15196eb7436676840dc49d4181dd8f5559a9fc0fdea93819c0", "text": "\u201cI think drawing is a celebration and \nconnection to my childhood. To draw in \npublic is to open yourself to people with a kind of innocence and hope. Sketching adds interest to the presentation and if you mess up, it\u2019s just a human act and people forgive your scribbles.\u201d \nBill McDonough\nAuthor and founder of \nWilliam McDonough + Partners", "start_char_idx": 0, "end_char_idx": 340, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6c957a58-a01b-4c60-8c95-a0818cf44384": {"__data__": {"id_": "6c957a58-a01b-4c60-8c95-a0818cf44384", "embedding": null, "metadata": {"page_label": "32", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "806e3ee9-503b-4c8d-a7a7-c8a64b130378", "node_type": null, "metadata": {"page_label": "32", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fe67dd2ac92965b5e0bb377186c5336fea7c90d8403069059202e1f92b136ec9"}}, "hash": "fe67dd2ac92965b5e0bb377186c5336fea7c90d8403069059202e1f92b136ec9", "text": "32     slide:ologySketching is the magical part of the process\u2014taking rough ideas, fine tuning them, \nre-organizing them, and sketching it out all over again until you can see a story.Sketching Y our Way to Success\nT!P  \nGo to a public place and see if you \ncan capture the gestures of the people around you in stick figure drawings. This is a great way to hone your observation skills.Next, draw the facial expression. Your basic smiley face or frowny face will work just fine. Adding a little angle for a nose will help show which direction the head is pointing. This can be especially important when you want to show two people interacting with each other.\nAdd the legs next\u2014they are more essential to con-\nveying gesture than the arms. The primary energy that propels a basketball comes not from your arms but from your legs (watch basketball on TV and you can actually see this). The energy of a stick figure works the same way. Use small ovals to represent feet; this helps ground your character.\n Now, draw the arms and complete the gesture you \nstarted with the legs.3\n4\n5 M ost people start a stick figure by drawing the head. This is a mistake. Because a stick figure represents a whole person, the best way to draw one should reflect the way you see a whole person. Think about what you notice first when seeing someone from a distance. It\u2019s nearly always the body\u2014the center of gravity and motion. Starting with the body allows you to capture the essence of the gesture you want to convey.\nAfter you\u2019ve drawn the body in the position that \nyou want, draw in a circle for the head. The place-ment of the head in relation to the body is essential. Happiness, angst, speed and sluggishness are all conveyed by the relative positions of the head and body. Observe people doing their daily routines and you\u2019ll see it for yourself.1\n2Storyboarding can be intimidating. Here\u2019s how Dave Gray, founder of XPLANE, teaches the art of drawing stick figures.", "start_char_idx": 0, "end_char_idx": 1957, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "72ab38ab-5de0-4acc-ab8c-25122818cfb0": {"__data__": {"id_": "72ab38ab-5de0-4acc-ab8c-25122818cfb0", "embedding": null, "metadata": {"page_label": "33", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "423e0ce4-91fe-4154-a738-183284951213", "node_type": null, "metadata": {"page_label": "33", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "32258acda23990fb8bf1ffa9bae2ad7210180f716d0a89f8956f23f563905983"}}, "hash": "32258acda23990fb8bf1ffa9bae2ad7210180f716d0a89f8956f23f563905983", "text": "Creating Ideas, Not Slides     33Don\u2019t worry about the quality of your sketches. \nAbove are three sketches of mine that depict different aspects of the process of having lunch. All relay the same idea, yet they\u2019re distinctly different. The first sketch was the most obvious, but when given more thought, additional\u2014and potentially better\u2014ideas appear.", "start_char_idx": 0, "end_char_idx": 351, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5794402a-ecb2-41da-917a-d65cc0529bf4": {"__data__": {"id_": "5794402a-ecb2-41da-917a-d65cc0529bf4", "embedding": null, "metadata": {"page_label": "34", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "30a9a7f0-5980-4fdb-87f5-a062a9877e60", "node_type": null, "metadata": {"page_label": "34", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "89d38aa6341f69f6bb08b416f8ef7cb97fc7e04e77dd22580185b26d785e2e18"}}, "hash": "89d38aa6341f69f6bb08b416f8ef7cb97fc7e04e77dd22580185b26d785e2e18", "text": "34     slide:ologyCollaborating to Get Clarity\nOften, ideas that seem clear and straightforward in \none\u2019s own head can be confounding to others. That\u2019s why it\u2019s important to explore multiple ways of visual-izing an idea. Don\u2019t rely solely on words to get your point across either; make sketches of what you see when you are speaking. Then, bring in a colleague or two and walk them through the sketches. Ask them to listen not only to your words but to evaluate whether or not the sketches capture your intent. If they become confused while you are talk-ing, have them ask clarifying questions or sketch out their own version of your ideas.\nWHAT HE MEANT \nAfter considering the executive\u2019s intent, two types of flow emerged: the process begins as a linear sequence from the center, but at the point he got to \u201cmodify, plan, and process\u201d  it turns into a circular flow.\n\u2013 Occurs once in process\n\u2013 Continues in a cycleWHAT HE SAIDIn visualizing his ideas, one executive sketched this diagram. It reads as a spiral or a single, linear flow.", "start_char_idx": 0, "end_char_idx": 1037, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "64ac8dae-cb1c-4931-bca1-987d4fcf513e": {"__data__": {"id_": "64ac8dae-cb1c-4931-bca1-987d4fcf513e", "embedding": null, "metadata": {"page_label": "35", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "287c7db7-57d8-4f49-a306-d50b588ee3d0", "node_type": null, "metadata": {"page_label": "35", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c7ddbace187ae3f8f427bec1e5aea5ce94272a7e8a6be6e5e7d26241172acb57"}}, "hash": "c7ddbace187ae3f8f427bec1e5aea5ce94272a7e8a6be6e5e7d26241172acb57", "text": "push left push left\nCreating Ideas, Not Slides     35T!P \nIt\u2019s important to test drive your presenta-\ntion with colleagues before taking it out on the road.WHAT THE DESIGNER CREATED \nThe flow splits over a series of three slides. Using a push transition, it reveals the multi-faceted process. The content from the green line on the left is a linear flow occurring in the first two slides above. The third slide relates to the orange line and is expressed as a circular flow. Splitting the content across three slides made it legible and ensured that each phase of the process received the proper focus.WWW", "start_char_idx": 0, "end_char_idx": 605, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6d8c0f2f-28ae-42ff-8010-7794dcf8ce14": {"__data__": {"id_": "6d8c0f2f-28ae-42ff-8010-7794dcf8ce14", "embedding": null, "metadata": {"page_label": "36", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2d4eaeba-7896-4537-bd08-1fb43c7360ec", "node_type": null, "metadata": {"page_label": "36", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5f886dcb94c09b10b06bc7d405e2090ba19f07f1738e3f8b43620bca49d0ff60"}}, "hash": "5f886dcb94c09b10b06bc7d405e2090ba19f07f1738e3f8b43620bca49d0ff60", "text": "Mitchell Baker \nChairman, Mozilla", "start_char_idx": 0, "end_char_idx": 33, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9f4c0fbb-c2c9-40e5-adb5-a5f3f742dc9e": {"__data__": {"id_": "9f4c0fbb-c2c9-40e5-adb5-a5f3f742dc9e", "embedding": null, "metadata": {"page_label": "37", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "4a0e10fe-370e-421b-a53b-fbbaa524577b", "node_type": null, "metadata": {"page_label": "37", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9b7d00bbc35d1f2d292e0732bcea94fd49bd1c2116cddb40de43d0d695eda761"}}, "hash": "9b7d00bbc35d1f2d292e0732bcea94fd49bd1c2116cddb40de43d0d695eda761", "text": "Creating Ideas, Not Slides     37The old saying about the value of a picture was written \neven prior to globalization. Today, in the increasingly multilingual world, it\u2019s dangerous to assume that English language messages will always hit the mark. It\u2019s become more necessary than ever to present our ideas via a uni-versal medium.\nPerhaps there\u2019s no better example of this than Mitchell \nBaker\u2019s keynote at CeBIT Australia. As CEO of open-source pioneer Mozilla, she needed to connect with more than 3,000 attendees from more than a dozen countries by making sure her vision didn\u2019t get lost in translation.\nFor this conference, the imagery served as the mecha-\nnism for the message, allowing Mitchell to tell her story the way she wanted, and it translated across languages and cultures. Case Study: Mitchell Baker \nUsing Images Worth a Thousand Words\nStrategies for Cross-culture Communication\nUse images that are culturally neutral. Images translate, words don\u2019t. Instead of using slides loaded with bullets, experiment with a visual approach. \nKeep graphics extremely simple. Not all cultures process \ninfo from left to right. Simplifying is essential. You could animate the content so it gradually appears\u2014guiding the order the audience should process it.  \nConnect with your audience. Detailed scripts actually \nhinder presenters from making that connection. Slides should provide a structure for presenters without cramp-ing their style or putting words in their mouths. 1\n2\n3\nIn the end, a great presentation should transcend linguis-tic, geographic, and cultural boundaries. Truth is truth.", "start_char_idx": 0, "end_char_idx": 1598, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "00d585a7-33a5-48d7-8868-f7301770a643": {"__data__": {"id_": "00d585a7-33a5-48d7-8868-f7301770a643", "embedding": null, "metadata": {"page_label": "38", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a6a98beb-85d8-420a-a083-78cce545c496", "node_type": null, "metadata": {"page_label": "38", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6ed0f7ef32ca3acbaf1d86f89a038347d478eae6e62cadbe82ec8ae866526cc2"}}, "hash": "6ed0f7ef32ca3acbaf1d86f89a038347d478eae6e62cadbe82ec8ae866526cc2", "text": "38     slide:ologyWhen transforming your words to images, create loose \nsketches of several ideas for each concept. In this example, shapes and relationships are important, but so is the inclu-sion of a human form. The reason? The presenter needed to convey that to manage the software development process, one must also manage people\u2019s processes. Sketching Ideas Using Diagrams", "start_char_idx": 0, "end_char_idx": 378, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a0d55973-3391-4b75-bfb8-24e51e1e1a25": {"__data__": {"id_": "a0d55973-3391-4b75-bfb8-24e51e1e1a25", "embedding": null, "metadata": {"page_label": "39", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b4fe8bf0-47ac-4d1e-9a1c-2e9b5e90079c", "node_type": null, "metadata": {"page_label": "39", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5da9a34d72605d67f5f2979c48fc29879c499d3fa607d881065763fdb4f9953c"}}, "hash": "5da9a34d72605d67f5f2979c48fc29879c499d3fa607d881065763fdb4f9953c", "text": "Creating Ideas, Not Slides     39Both these sketches convey \nthe same concept. The first one was eliminated because it over-glorified the man-agement system instead of focusing on the way devel-opers work. \nPhotos of various employ-\nees add the human element. In the first sequence, they take turns looking at each other to show they can communicate through a managed system. The second scene depicts them working at their respective tasks while remaining con-nected via the management function of the develop-ment environment.\nWWW", "start_char_idx": 0, "end_char_idx": 531, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f564c59b-711b-4841-94eb-c199652ebf78": {"__data__": {"id_": "f564c59b-711b-4841-94eb-c199652ebf78", "embedding": null, "metadata": {"page_label": "40", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f41babd2-514a-49d1-b042-6eafca04e98f", "node_type": null, "metadata": {"page_label": "40", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e012069bf0a4433614f08f2bdd4b5df6d4856f2d484b19dbe10c3bf6b9a90e0e"}}, "hash": "e012069bf0a4433614f08f2bdd4b5df6d4856f2d484b19dbe10c3bf6b9a90e0e", "text": "40     slide:ologySketching Complete Ideas\nNow that you\u2019ve generated several ideas, \nbegin to sketch pictures or scenes from them. These sketches become visual trig-gers that spark more ideas.Don\u2019t worry about throwing things away\u2014that\u2019s why \nyou generated a lot of ideas in the first place. In fact, you\u2019re ultimately going to have to throw all of them away except for one. Designers recognize this as  the destructive aspect of the creative process; it\u2019s  a good thing.\nSome of the ideas you generate may require multiple \nscenes built across a few slides versus a snapshot on a single slide. On the other hand, sometimes it\u2019s as simple as using the perfect picture or diagram. Getting your great idea across might require that you manipu-late an image, create a custom illustration, or produce a short video. Focus on whatever works best, not on the idea that\u2019s easiest to execute.  The sketching process should be loose and quick\u2014doodles really. Search through stock houses, magazines, even YouTube for images and vignettes to reference while sketching. Generate as many pictures as you can while keeping in mind the slide layout; you want to ensure that the elements work spatially in that format. In this way, sketching serves as proof-of-concept because ideas that are too complex, time-consuming, or costly will present themselves as ripe for elimination. \nThere are plenty of dangers out \nthere, and it takes all you\u2019ve got  to keep safe.\nScript: The garden that is the internet can be a dangerous place, \nand you don\u2019t always know when <SNAP!> something bad is going to happen.If you sketch, it can sometimes be difficult for others to imagine your overall vision. Collecting images that represent the feeling of the final artwork often helps communi-cate your intent.\n\u00a9 iStockphoto.com/Holly Jones", "start_char_idx": 0, "end_char_idx": 1808, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "09869a92-34ce-47b0-ad96-af9114df5d78": {"__data__": {"id_": "09869a92-34ce-47b0-ad96-af9114df5d78", "embedding": null, "metadata": {"page_label": "41", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "9ffe63d7-1248-43c6-b5ca-65c0f5ea78e0", "node_type": null, "metadata": {"page_label": "41", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "023d833738a294e16d496a48793d6965e52022d697adc2d9d29c31d15321cfaf"}}, "hash": "023d833738a294e16d496a48793d6965e52022d697adc2d9d29c31d15321cfaf", "text": "Creating Ideas, Not Slides     41But what if someone was looking \nout for you, taking care of menaces and eliminating threats before they become a problem?\nThat\u2019s what our virus stopper was designed to do\u2014eliminate threats and protect your data so you can get back to business.Now, find a colleague or two and walk them through your \nsketches. Have them give you feedback on what works, given your audience and personal style. They\u2019ll likely have insights that will improve your idea.\nHere\u2019s where it gets a bit more difficult. Depending on \nthe concept you\u2019ve identified as the one best suited to convey your idea, you may or may not have the skills to execute the idea digitally. Be prepared to enlist the help of a designer (you did plan far enough ahead to make sure you\u2019ve got one available, right?). There\u2019s no shame in seeking professional help, after all; what\u2019s important is effective communication, regardless of whether you have the skill set to execute it.T!P \nKeep yourself visually and con-ceptually fed by watching films, visiting museums, and reading design-related publications.\n\u00a9 iStockphoto.com/Simon Oxley, Yiying Lu\n\u00a9 iStockphoto.com/Andreea Manciu", "start_char_idx": 0, "end_char_idx": 1169, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1d9b9ec7-0900-4093-a218-487348a22e8e": {"__data__": {"id_": "1d9b9ec7-0900-4093-a218-487348a22e8e", "embedding": null, "metadata": {"page_label": "43", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "dab3462f-57f1-4b6f-8269-1f124aa7e81e", "node_type": null, "metadata": {"page_label": "43", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b9bbd73f6217203a49d7792386a22faad5ac2a7e157be8e0c70632cde50639f4"}}, "hash": "b9bbd73f6217203a49d7792386a22faad5ac2a7e157be8e0c70632cde50639f4", "text": "CH APTER  3\n43    Creating Diagrams", "start_char_idx": 0, "end_char_idx": 35, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "40724219-27d0-433a-b5c8-1d4e32023803": {"__data__": {"id_": "40724219-27d0-433a-b5c8-1d4e32023803", "embedding": null, "metadata": {"page_label": "44", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "db025375-4643-4d94-806e-353c171778c8", "node_type": null, "metadata": {"page_label": "44", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fd5bdb26708522e3c356c3dc621f4cdc9017f3462ad0dce208ec58e8910bb841"}}, "hash": "fd5bdb26708522e3c356c3dc621f4cdc9017f3462ad0dce208ec58e8910bb841", "text": "When I was little, I would sit on the floor for hours \nsorting and arranging objects, textures, and layers in a way that told a story. \n44Classifying Diagrams\nAt my firm, we use sketchbooks to generate many ideas \naround a concept. I collected the sketchbooks of all the \nemployees and created iconic representations of the \nmost common diagrams. I cut these thousands of dia-\ngrams into little cards and sat on the floor for hours and \nsorted them. I felt like a little kid again. \nAfter a long day hunched over the diagrams, a pattern \nand classification began to emerge. There were distinct \ndifferences in the diagrams and how they would be \nused to show relationships in information for profes-\nsional communication. \nA diagram is a good way to explain how parts of a \nwhole interact. It\u2019s nearly impossible to communicate \ntoday without using shapes to symbolize various types \nof relationships and their interactions.\nRelationships, patterns, and classifications of the diagrams emerged from the sketches.", "start_char_idx": 0, "end_char_idx": 1012, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "59e77614-06a3-499b-90dd-8d22570b4527": {"__data__": {"id_": "59e77614-06a3-499b-90dd-8d22570b4527", "embedding": null, "metadata": {"page_label": "45", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e306dcde-2090-41fe-846a-620c08d33403", "node_type": null, "metadata": {"page_label": "45", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ba5360d4ed8670b8b229956633c7816e3185e998a8503aef2ddcd20e91d4416d"}}, "hash": "ba5360d4ed8670b8b229956633c7816e3185e998a8503aef2ddcd20e91d4416d", "text": "Creating Diagrams     45Structure\nMatrices \nTrees \nLayersPictorial\nDirection \nLocation \nReveal \nProcess \nInfluence0\nDisplay Data\nComparison \nTrend \nDistributionCluster\nOverlapping \nClosure \nEnclosed \nLinkedRadiate\nFrom a point \nWith a core \nWithout a coreFlow\nLinear \nCircular \nDivergent/Convergent \nMultidirectionalAbstract Concepts Realistic ConceptsThe diagram section depicts examples of six common diagram types. \nThe first four types show common shapes that can be used to explain various abstract relationships. The last two types show illustrated solutions of a more literal, realistic nature.\nBelow is a key for how the section is organized.", "start_char_idx": 0, "end_char_idx": 650, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3e7b7af4-28e4-48ef-a485-46094b5f15ab": {"__data__": {"id_": "3e7b7af4-28e4-48ef-a485-46094b5f15ab", "embedding": null, "metadata": {"page_label": "46", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "72898190-d207-410a-bff5-b61d14a7df2a", "node_type": null, "metadata": {"page_label": "46", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4a70814699cc073c07f1b4908cead4919b6ce26327c1fe0c24ef722d6700bd86"}}, "hash": "85634e59732d12691e492edc88b6bc2f4719fe4b5bc0e3e2a25915465b626c60", "text": "1 2 3\n4 5\n61 2 3 4\n46     slide:ologyAbstract Concepts: Flow\nCircular: Flow that represents a continuous process without an end point. Any closed loop shape could work.Linear: Flow construction that illustrates a process with a definite start and end point. The diagram can follow a straight line \nor be a series of steps along a line.", "start_char_idx": 0, "end_char_idx": 335, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1a3331f1-a7a5-4b2c-a182-710f84213897": {"__data__": {"id_": "1a3331f1-a7a5-4b2c-a182-710f84213897", "embedding": null, "metadata": {"page_label": "47", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e21a6219-54dc-497f-9558-d03efec96a78", "node_type": null, "metadata": {"page_label": "47", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0876c9b1dce973b9da1153ff0b2534d98a6f6311614033328f6cfea448a29c96"}}, "hash": "0876c9b1dce973b9da1153ff0b2534d98a6f6311614033328f6cfea448a29c96", "text": "A H G\nD F\nEBC\nCreating Diagrams     47Divergent and Convergent: Flow that occurs when two or more elements either collide or separate out from each \nother as if splitting off.\nMultidirectional: Flow that expresses complex relationships\u2014flow charts, for instance. Often these flows result from a \ncombination of the preceding types.", "start_char_idx": 0, "end_char_idx": 331, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "755d7673-14c7-42d5-95bd-88ac252a5031": {"__data__": {"id_": "755d7673-14c7-42d5-95bd-88ac252a5031", "embedding": null, "metadata": {"page_label": "48", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "c44e527c-acea-4cd7-863d-a758cb11af59", "node_type": null, "metadata": {"page_label": "48", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ce04516489f99f3ba6275c6c19ec02212d4b7511ebfe7df2b1c0c15d2b95a95c"}}, "hash": "ce04516489f99f3ba6275c6c19ec02212d4b7511ebfe7df2b1c0c15d2b95a95c", "text": "May\nTask 1Week 1 2 3 4 5 6 7 8 9 10 11 12 13\nTask 2\nTask 3\nTask 4\nTask 5June July\nLortion vent prat\nEl ulputat\nDolupta umsan\nEnt volutpat ad\nMagniamJan Feb Product\nProduct 1 55 60 62 74 251\n57 66 68 79 270\n51 68 69 70 25853 67 60 72 25259 61 64 76 26052 64 65 78 259\n327 386 388 449 1550Product 2Product 3Product 4Product 5Product 6\nTotalMar Apr Total\nJan Feb Product\nProduct 1 55 60 62 74 251\n57 66 68 79 270\n51 68 69 70 258\n53 67 60 72 252\n59 61 64 76 260\n52 64 65 78 259\n327 386 388 449 1550Product 2\nProduct 3Product 4Product 5Product 6\nTotalMar Apr Total\n48     slide:ologyAbstract Concepts: Structure\nTrees: Structures that indicate clear hierarchy. Relationships can be expressed between any number of objects.Matrices: Structures that compare data with at least two different data sets. One set of data can even be a yes/no set of \ndata, as in a checklist.", "start_char_idx": 0, "end_char_idx": 864, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0f06c4c6-e693-4748-a730-8628d36f5580": {"__data__": {"id_": "0f06c4c6-e693-4748-a730-8628d36f5580", "embedding": null, "metadata": {"page_label": "49", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "cf3cc641-aef2-447a-9428-e2aab1a7b813", "node_type": null, "metadata": {"page_label": "49", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "19d5d3e676ab9403a257413aaa33effbc2c8a726a1094ab7257adf8d34d3bf42"}}, "hash": "b4436039e8833bd686a5365b34e015849659599e944a9932072a010911a75ae2", "text": "4\n3\n2\n1\nCreating Diagrams     49Layers: Structures that show elements that stack or build on each other. They can depict both hierarchy and sequence.", "start_char_idx": 0, "end_char_idx": 149, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "23db7fe1-d947-41fb-8355-f7b910272226": {"__data__": {"id_": "23db7fe1-d947-41fb-8355-f7b910272226", "embedding": null, "metadata": {"page_label": "50", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "fcf2b275-375c-48f9-a8dc-6fac257cd134", "node_type": null, "metadata": {"page_label": "50", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c5b60ed91c0494940de692b144972c6dc696e7ffcafb1a8b5525fddab30ea91b"}}, "hash": "c5b60ed91c0494940de692b144972c6dc696e7ffcafb1a8b5525fddab30ea91b", "text": "50     slide:ologyClosure: Clusters that emerge when shapes combine to create another shape. This principle of Gestalt psychology can be \nuseful when expressing the idea that \u201cthe sum is greater than the parts.\u201dOverlapping: Clusters that overlap and indicate shared sets, interest, or responsibility. Sometimes they form a new shape \nor area within the overlap.Abstract Concepts: Cluster", "start_char_idx": 0, "end_char_idx": 387, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f98bafe9-46bb-4664-a72e-bc49194186d1": {"__data__": {"id_": "f98bafe9-46bb-4664-a72e-bc49194186d1", "embedding": null, "metadata": {"page_label": "51", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "12adff60-0ccf-4a5b-891d-57266f893871", "node_type": null, "metadata": {"page_label": "51", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "90c967dd58130da1fbf2c9bca6b6f4bd44607f88e898d87376de62dc1fd432a3"}}, "hash": "90c967dd58130da1fbf2c9bca6b6f4bd44607f88e898d87376de62dc1fd432a3", "text": "Creating Diagrams     51Linked: Clusters that are linked as a unifying element to group items. A unifying element links related groups of items. It \ncould be a line, shape, or connector of any kind.Enclosed: Clusters that are enclosed and contain at least one element that envelops another. Grouping in this way indi-\ncates which elements are part of a higher order, and which stand alone.", "start_char_idx": 0, "end_char_idx": 389, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a1af5dd7-9f4b-4689-81a9-9120cc0a069a": {"__data__": {"id_": "a1af5dd7-9f4b-4689-81a9-9120cc0a069a", "embedding": null, "metadata": {"page_label": "52", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f8b01103-9783-4730-a2f2-82c34cc4fb17", "node_type": null, "metadata": {"page_label": "52", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "900c3e40495a1c9f6fa4c0f36953f93abe8518327f8ba5451581b7eaceb6cd1e"}}, "hash": "900c3e40495a1c9f6fa4c0f36953f93abe8518327f8ba5451581b7eaceb6cd1e", "text": "52     slide:ologyWith a core:  Creates a parent-child relationship. The outer elements connect with a central element to hold the family together.From a point:  Occurs when a single directional \u201cburst\u201d  emerges from either a graphic or point that has a clear point of origin.Abstract Concepts: Radiate", "start_char_idx": 0, "end_char_idx": 302, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5a598d64-774e-460a-8c48-b20e6570f79c": {"__data__": {"id_": "5a598d64-774e-460a-8c48-b20e6570f79c", "embedding": null, "metadata": {"page_label": "53", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ef50c019-d19f-4cae-bbf0-1964dba93fca", "node_type": null, "metadata": {"page_label": "53", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "eab01acd66c8f80926ea5c59787d559c1bc85966b07ceec636005d5722a83111"}}, "hash": "eab01acd66c8f80926ea5c59787d559c1bc85966b07ceec636005d5722a83111", "text": "Creating Diagrams     53Without a core: Implies that elements connect through proximity or mutual attraction. They are tied to one central area.\nYou\u2019ve noticed that the abstract concepts are usually shapes \nthat are combined to show relationships. In this next section you\u2019ll see a sampling of diagrams that are realistic. It is by  no means exhaustive. There\u2019s no limit to how you tell your story visually.", "start_char_idx": 0, "end_char_idx": 407, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d22f980c-64eb-4fcf-b9d9-adc87bca5898": {"__data__": {"id_": "d22f980c-64eb-4fcf-b9d9-adc87bca5898", "embedding": null, "metadata": {"page_label": "54", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3b66ff16-1dae-4bbd-b2f4-225eb0e4bfb2", "node_type": null, "metadata": {"page_label": "54", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9382d8ec58fda02c6a284670423ede6b1ca8bc7927044ae8eea64f8ee039f94b"}}, "hash": "9382d8ec58fda02c6a284670423ede6b1ca8bc7927044ae8eea64f8ee039f94b", "text": "A B\nA BChicago\nAtlanta\nNew OrleansSF\nLA Las VegasDenver\nLLL\nRRL\nRR237101\n280\n880680\n85pull\n54     slide:ologyDirection: Showing where to go or how to get somewhere. They usually feature a starting location and destination, and \nmay contain written directions.Reveal: An illustration of hidden information shown by slicing, peeling, or otherwise exposing a thing\u2019s inner workings.Realistic Concepts: Pictorial\nProcess: A snapshot of how things work sequentially as a product or system.", "start_char_idx": 0, "end_char_idx": 484, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "400b912c-f404-48f8-8b07-c75504b69f8c": {"__data__": {"id_": "400b912c-f404-48f8-8b07-c75504b69f8c", "embedding": null, "metadata": {"page_label": "55", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "bb6ec571-f09e-41a4-94ae-50b3800d76b3", "node_type": null, "metadata": {"page_label": "55", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4fe386159f105a3ba8c152ebe791a573e147b7914fdccbe257f5f297382612df"}}, "hash": "4fe386159f105a3ba8c152ebe791a573e147b7914fdccbe257f5f297382612df", "text": "0%\n50%\n100%\nCreating Diagrams     55Location: Showing where something is in the context of geography, topography, system, or shape. These diagrams call \nattention to a specific location while providing context.\nInfluence: Demonstrating the resulting impact of various interacting elements.", "start_char_idx": 0, "end_char_idx": 289, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f1b7ee26-3d07-4953-b670-3bfff5dd8d6d": {"__data__": {"id_": "f1b7ee26-3d07-4953-b670-3bfff5dd8d6d", "embedding": null, "metadata": {"page_label": "56", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "52900619-7f71-4cb7-9165-591cbc5d3e4e", "node_type": null, "metadata": {"page_label": "56", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7ea2800c77145e24d7b30ddc9ab7a6e8b94c98a16c2e73804a9d4555902c476f"}}, "hash": "7ea2800c77145e24d7b30ddc9ab7a6e8b94c98a16c2e73804a9d4555902c476f", "text": "024681012\n246810Jan Feb Product\nProduct 1 55 60 62 74 251\n57 66 68 79 270\n51 68 69 70 258\n53 67 60 72 252\n59 61 64 76 260\n52 64 65 78 259\n327 386 388 449 1550Product 2\nProduct 3Product 4Product 5Product 6\nT otalMar Apr T otal\n0High\nLow\nLow High\n0\n0\n56     slide:ologyTrend:  One parameter of the data represents time, to indicate a trend. Change over time is the most important aspect of \nthese diagrams.Comparison: Juxtaposition of two or more sets of information to illustrate differences. Bar graphs, pie charts, and any \nnumber of other methods are suitable. Realistic Concepts: Display Data", "start_char_idx": 0, "end_char_idx": 595, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "10de6579-2875-4c08-abca-32ef35d932e4": {"__data__": {"id_": "10de6579-2875-4c08-abca-32ef35d932e4", "embedding": null, "metadata": {"page_label": "57", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "dc24c986-077a-41ef-8faa-f574706a4eda", "node_type": null, "metadata": {"page_label": "57", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "743d3f49edfad849cb69fa8e69ed88b4893ea09edcfb0aa4b628d78202ce28a7"}}, "hash": "743d3f49edfad849cb69fa8e69ed88b4893ea09edcfb0aa4b628d78202ce28a7", "text": "0100grapes\napples\noranges 2003004005006007008009001,000\n012 am\n6 pm\n12 pm6am\n5 10A\nB\nC\nDEF\nA\nB\nC DE\n0510\nCreating Diagrams     57Distribution: Expression of a pattern in seemingly disparate data. Whether a scatter plot, bell curve, or other model, distri-\nbution diagrams correlate singular instances into a larger pattern.\nIncluding display data in the diagram section may seem illogi-\ncal. But data displayed visually is a diagram of sorts\u2014and it\u2019s often more clear when the display highlights the meaning of the information. Rather than oversimplify the complexities of statistics, successful information design can often incorporate multiple parameters, telling a richer story of cause-and-effect than data points alone.", "start_char_idx": 0, "end_char_idx": 724, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8ac70066-5aa8-4165-ab60-e7f0ca71e757": {"__data__": {"id_": "8ac70066-5aa8-4165-ab60-e7f0ca71e757", "embedding": null, "metadata": {"page_label": "58", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8ae894ae-d449-4f89-a0dc-88b02448e32c", "node_type": null, "metadata": {"page_label": "58", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8f2204dbf9dbeb72cfbc023bf207e28d1fdb08eac5363889b6130a6954c50eb2"}}, "hash": "8f2204dbf9dbeb72cfbc023bf207e28d1fdb08eac5363889b6130a6954c50eb2", "text": "58     slide:ologyNow that you\u2019ve seen the building blocks for abstract and realistic concepts, \nyou\u2019ll look at how to build them into a complex concept. Complex concepts can be communicated by connecting more than one diagram type. In the Silicon Valley, there are many presenters who need to explain software structures, web applications, and other invisible concepts visually. On the facing page is a concept sketch of a data warehouse solution that the cus-tomer called a \u201cmarketecture\u201d diagram. It needed to show how the products and process work together like a \u201csystem.\u201d \nA system similar to the one shown is a good way to represent elaborate and \ncomplex relationships. System diagrams can also show how things work or where things are. When presenting these complex relationships, remember that you want your audience to process one idea at a time\u2014so this type of diagram needs to build over time.Making Diagrams Work T ogether\nCluster\nEnclosed1\nRadiate\nWith a core2\nRadiate\nFrom a  point3\nCluster\nEnclosed4\nStructure\nLayers5\nRadiate\nFrom a point6\nFlow\nConvergent7", "start_char_idx": 0, "end_char_idx": 1073, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1e9d4a9a-836c-4b30-8101-ebdf01771f25": {"__data__": {"id_": "1e9d4a9a-836c-4b30-8101-ebdf01771f25", "embedding": null, "metadata": {"page_label": "59", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f3a09689-0555-4a5d-94b9-bcb18f181403", "node_type": null, "metadata": {"page_label": "59", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "230fa85c9a4145c5201cda6d126506dc5c388cce46f07e743eda15d59fa2c37d"}}, "hash": "230fa85c9a4145c5201cda6d126506dc5c388cce46f07e743eda15d59fa2c37d", "text": "Creating Diagrams     59Here are the results of \ncombining the seven \nabstract diagrams on \nthe opposite page with \nrealistic concepts.\nPerson\nSoftware\nData &  \nDevices\nABSTRACT CONCEPTS REALISTIC CONCEPTS1\n2\n3\n4\n5\n6\n7", "start_char_idx": 0, "end_char_idx": 218, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a8cafdb4-b683-46ed-8385-4fbde053b4e2": {"__data__": {"id_": "a8cafdb4-b683-46ed-8385-4fbde053b4e2", "embedding": null, "metadata": {"page_label": "60", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3b409600-a016-4325-bf6e-66d41c5d1873", "node_type": null, "metadata": {"page_label": "60", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9d063245e600ccab949e1b13df745f35ccd20db70f3624127d21befd87912ce6"}}, "hash": "8dc740a97fb2272964d33001b8ee600c83f883989429a246d9a5b76e2f2db6a7", "text": "60     slide:ologyTaking more time to think through a concept can yield clearer meaning. \nConsider this example: the images on the left express concepts by means of simple diagrams. And they\u2019re fine. They work. To many people, these graphics are \u201cgood enough.\u201d\nThe concept is not as refined as it could have been. Rather, consider what \noccurs when the individual ideas are coalesced around a central charac-ter\u2014the client. The target motif reinforced that advertisers can connect with a specific audience.\nSuddenly, individual concepts become imbued with context, sequence, \nand association. In other words, a little bit of additional time and thought can go a long way.Strengthening the Diagram\u2019s Concept\nNice graphics were used to create simple dia-\ngram concepts.Sketches of various options: \nthe company chose a solu-\ntion that puts their client in the center.Developed digitally, the new concepts behave \nas a strong set or family of graphics. BEFORE IDEATE AFTER", "start_char_idx": 0, "end_char_idx": 969, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ed2add32-8dbc-460a-8dbd-4c990c472a5e": {"__data__": {"id_": "ed2add32-8dbc-460a-8dbd-4c990c472a5e", "embedding": null, "metadata": {"page_label": "61", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "745504f9-de7c-49b7-9e09-3c28e5c37428", "node_type": null, "metadata": {"page_label": "61", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "26089b4d85995cee4cac93fc2854eecb8f95521cc8081b10900d6270614bc338"}}, "hash": "3196aaf7526225c8f7c9fc901dd70c19b919d6276ee7c5b4c21a65d77e5e413c", "text": "Creating Diagrams     61BEFORE IDEATE AFTER", "start_char_idx": 0, "end_char_idx": 43, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a7884bbd-317c-4e85-b8d5-01fa6fbc8d32": {"__data__": {"id_": "a7884bbd-317c-4e85-b8d5-01fa6fbc8d32", "embedding": null, "metadata": {"page_label": "63", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "c0b4c552-ece8-419b-ae15-78c67f859149", "node_type": null, "metadata": {"page_label": "63", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "bd6fa6901c069b46dd54f564e468bf9f05233be9d9784da9e2bf27ff8747f8df"}}, "hash": "bd6fa6901c069b46dd54f564e468bf9f05233be9d9784da9e2bf27ff8747f8df", "text": "CH APTER  4\n63    Displaying Data", "start_char_idx": 0, "end_char_idx": 33, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d259e588-da5e-4dc5-b7fd-f6f3d4917f85": {"__data__": {"id_": "d259e588-da5e-4dc5-b7fd-f6f3d4917f85", "embedding": null, "metadata": {"page_label": "64", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d4705487-e2fe-44ce-8b29-6d5a244d16e0", "node_type": null, "metadata": {"page_label": "64", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "42031aa2b47aeefa4f093dc757388af7aa5b101ec8f85f07c9300ea672bcfb35"}}, "hash": "87225c4de8ecd56b8d276e8e024d24505ee707032986dbb7550b5af26378bf18", "text": "64     slide:ologyFollowing the Five Data Slide Rules\nWhen it comes to displaying data in your presentation, you \nmust adhere to one principle above all others: clarity . \nProjecting your data on a slide puts you at an immediate disadvantage to printing it in a white paper or scientific text. In a presentation, the audience doesn\u2019t have the benefit of being able to pull your data in close to examine it.\nSo it is absolutely crucial that any data in your presentation \ncarries with it a clear message. And you can keep that mes-sage clear by remembering this one fact: \nData slides are not really about the data. \nThey are about the meaning of the data.\nMost presenters don\u2019t really understand this distinction. How \nmany times have you sat through presentations where the speaker referred to one complicated chart for five minutes, after which you still couldn\u2019t figure out the point of the slide? \nThe problem is that, most of the time, slides aren\u2019t a good \nmedium for showing complex data. When it\u2019s important for your audience to examine the data and come to their own conclusions, you should distribute the data as a printout.", "start_char_idx": 0, "end_char_idx": 1134, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ea814126-9d56-424a-baed-4f74f72c6d9b": {"__data__": {"id_": "ea814126-9d56-424a-baed-4f74f72c6d9b", "embedding": null, "metadata": {"page_label": "65", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e68d91d9-4da4-4f97-9311-e0830afb8b2d", "node_type": null, "metadata": {"page_label": "65", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "04632421ebd99cc90a37d48097fd35a715b82f41508c1af8d74bcbdca6cbeb84"}}, "hash": "04632421ebd99cc90a37d48097fd35a715b82f41508c1af8d74bcbdca6cbeb84", "text": "Displaying Data     65Tell the truth\nGet to the point\nPick the right tool for the job\nHighlight what\u2019s importantKeep it simple1\n2\n3\n4\n5A cluttered or overwhelming data slide can derail even the \nmost compelling speaker, so only show data in your presen-tation if the data helps you better illustrate your conclusions. And be sure to display it in a way that the audience can absorb easily (even from the cheap seats).\nUse the following five principles to present your data in the \nclearest possible way:", "start_char_idx": 0, "end_char_idx": 503, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "62093408-d1e8-4974-b4eb-c4edd653b0b7": {"__data__": {"id_": "62093408-d1e8-4974-b4eb-c4edd653b0b7", "embedding": null, "metadata": {"page_label": "66", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ee39aee4-78e1-4046-9e3d-8008efde9284", "node_type": null, "metadata": {"page_label": "66", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7c743d20738ad040e00743394fdbb65b7470b1c623abc19624523d3ed4f3d363"}}, "hash": "7c743d20738ad040e00743394fdbb65b7470b1c623abc19624523d3ed4f3d363", "text": "66     slide:ologyAs a presenter, nothing commands like credibility. This is especially \ntrue when it comes to presenting data. Though it\u2019s unlikely that all the data can be clearly depicted on a single slide, successful pre-senters treat the data they do show with absolute integrity.T elling the T ruth\nAdditionally, be prepared to provide access to  \nthe complete data set, if requested, and be ready to answer questions about your conclusions.\nYour audience deserves consideration here, too. Audiences that are \nanalytical, scientific, or engineer-minded tend to look at data with a skeptical eye\u2014it\u2019s what they\u2019re trained to do, after all. If your data has been boiled down or clarified too much, they may feel it has been manipulated, has become \u201cmarketing data,\u201d or is no longer substantial. To prevent these assumptions, avoid decorating your data; ornamentation can detract from credibility.", "start_char_idx": 0, "end_char_idx": 900, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ed7f79d9-42ed-4d0f-9372-e7a2186b13a8": {"__data__": {"id_": "ed7f79d9-42ed-4d0f-9372-e7a2186b13a8", "embedding": null, "metadata": {"page_label": "67", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f4095556-48c7-4e20-bb7d-689807dceff9", "node_type": null, "metadata": {"page_label": "67", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ceabc926fde9ca101de2daff22307c37166cfc273aa0190d30c21c7be490d0c8"}}, "hash": "ceabc926fde9ca101de2daff22307c37166cfc273aa0190d30c21c7be490d0c8", "text": "Management\nPayroll Equipment Travel Software Misc. SuppliesAccountingSalesR&DExpenses by Department\nMillions of USD\nDisplaying Data     67Which graph makes \nit easier to determine R&D\u2019s travel expense? This 3D chart or the charts below?\n2006 Expenses by Department in Millions of USD\nAccounting\nPayroll\nEquipment\nTravel\nSoftware\nMisc.SuppliesManagement\nPayroll\nEquipment\nTravel\nSoftware\nMisc.SuppliesSales\nPayroll\nEquipment\nTravel\nSoftware\nMisc.SuppliesR&D\nPayroll\nEquipment\nTravel\nSoftware\nMisc.Supplies\nThe charts above were provided by Stephen Few, author of Show Me the Numbers and Information Dashboard Design. He specializes in data visualization that increases comprehension. Both his books should be on your shelf along with everything Edward Tufte has written.", "start_char_idx": 0, "end_char_idx": 769, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cdfc4716-bcf7-4cdc-b1a1-20148b9dfd12": {"__data__": {"id_": "cdfc4716-bcf7-4cdc-b1a1-20148b9dfd12", "embedding": null, "metadata": {"page_label": "68", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e44413ca-aea1-42c1-a1c9-cb8ee8d83913", "node_type": null, "metadata": {"page_label": "68", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c8f64cb256ced52310d3cf3faf5aa05e35a62925cc328738a15d94c00c62b625"}}, "hash": "c8f64cb256ced52310d3cf3faf5aa05e35a62925cc328738a15d94c00c62b625", "text": "68     slide:ologyGetting to the Point\nIn reality, the purpose of this chart was for HR \nto draw attention to the March timeframe. What is it you want your audience to \u201cget\u201d from your \ndata? What\u2019s the message you want them to take away? \nFirst impression on this chart is the enor-\nmous sales growth and recovery.To communicate your data effectively, \nyou first must articulate the conclusions you want your audience to adopt.\nBegin by asking yourself, \u201cWhat would I like them to \nremember about this data?\u201d Usually, this will be a point about causality, such as the conditions that led to the results in your data, or the future conditions that the data most likely will create. Whatever the cause, you need to draw some kind of meaning from the data so that you can effectively express that meaning to your audience.Consider the example below. At first glance one might conclude that the main point of the slide is that rev-enue has increased. Granted, that is a major point, but not the primary point that the presenter wanted the audience to walk away with. In reality, this presentation was delivered by the Human Resources department to petition an executive leadership team to give their department a larger budget. Just as sales had hit a low point in March, the HR department had rolled out a new sales training program. No other organizational changes had happened in that timeframe and they wanted to correlate the spike with their program. The most important information therefore was the point in time where their program was implemented.", "start_char_idx": 0, "end_char_idx": 1552, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0e76184f-89e9-4d6a-883a-359b3599ca5a": {"__data__": {"id_": "0e76184f-89e9-4d6a-883a-359b3599ca5a", "embedding": null, "metadata": {"page_label": "69", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6cd145a9-676e-4a35-a31f-17bc1d737fdc", "node_type": null, "metadata": {"page_label": "69", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9bee010148b01a61cc3d3be8a0a91890471f944982660dadcfa7547972f1fcc0"}}, "hash": "9bee010148b01a61cc3d3be8a0a91890471f944982660dadcfa7547972f1fcc0", "text": "Displaying Data     69This chart highlights Q1 to emphasize that \nthis was the most successful quarter.This chart emphasize that the Americas had the lowest revenue growth.Once you are certain about the \nmeaning of your data, you\u2019ll find it much easier to build the slide. Your conclusions will determine the type of graph you choose, and how (or if) you use emphasis. \nThese chart samples show that dif-\nferent types of conclusions can be drawn from the same data. Choosing what you want the audience to focus on is important so they process the information quickly.\nTo show the total by region, it can stay in the context of the matrix or be plotted into bar chart \nformat. The bar chart emphasizes that India and Europe grew at the same rate.Here the focus is on when and where the revenue declined.", "start_char_idx": 0, "end_char_idx": 802, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "93635866-211e-4837-8642-8e5e2ff4c423": {"__data__": {"id_": "93635866-211e-4837-8642-8e5e2ff4c423", "embedding": null, "metadata": {"page_label": "70", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "094a01d2-832e-4f78-b56a-d2902c27f22c", "node_type": null, "metadata": {"page_label": "70", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "346a4ad344907f7382daf03728c51dc490935176ea9648d9698c19c9c16e6a3c"}}, "hash": "346a4ad344907f7382daf03728c51dc490935176ea9648d9698c19c9c16e6a3c", "text": "70     slide:ologyPicking the Right T ool for the Job\nNow that you know which results you want to display, you\u2019ll need to choose the most \nappropriate tool for displaying your data. The most frequently used graphs for business communications are pie, bar, and line graphs. \nSometimes though, the best chart is no chart at all. If you only have one key message for \nyour slide or the big message is just a number, why bother putting it in a chart? You could possibly increase the impact of your slide by eliminating the chart altogether. But which slide is more effective at comparing pet preferences? \nThe left slide is effective at communicating the \nconclusion of the data. The slide on the right shows a comparison of the data.T!P\nWhen several slides \nin a row have charts, line up the axes of the charts from slide to slide to avoid content that jumps around. \n0        10        20        30        40        50        60        70        80       90      100%\n\u00a9 iStockphoto.com/Lise Gagne", "start_char_idx": 0, "end_char_idx": 994, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ca6acbd1-627b-4b52-9338-8f6aa0a8ba51": {"__data__": {"id_": "ca6acbd1-627b-4b52-9338-8f6aa0a8ba51", "embedding": null, "metadata": {"page_label": "71", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ca7c1a39-ec14-4c70-b80a-9dc5bf46103f", "node_type": null, "metadata": {"page_label": "71", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "dcbea9db5eb5f66a801703b8969ff2b47ae80f7a2b25291ae1cd55097cce9c89"}}, "hash": "dcbea9db5eb5f66a801703b8969ff2b47ae80f7a2b25291ae1cd55097cce9c89", "text": "Displaying Data     71Pie charts work only for showing large differ-\nences in proportion, especially percentages. Use them when you want to show all of the parts that make up a whole, or compare the percentages of one set to the percentages  of another.\nInvestment Portfolio BreakdownInternational Stocks\nLarge-Cap U.S. Stock\nBonds\nReal Estate\nMid-Cap U.S. Stock\nSmall-Cap U.S. Stock\nCommodities\n0 5 10 15 20%A B C100%\n80%\n60%40%\n20%\n0%\nWhich graph below should you use if you wanted the audience to determine whether Mid-Cap \nU.S. Stock or Small-Cap U.S. Stock has the greatest share? \nImages Courtesy of Stephen FewA\nBC\n100%\nInvestment Portfolio BreakdownCommoditiesSmall-Cap U.S. StockInternational Stocks\nLarge-Cap U.S. Stock\nBonds\nReal Estate\nMid-Cap U.S. StockT!P \n\u2022 Always start your first data \n s\net for a pie chart at the  \n 1\n2 o\u2019clock position. \n\u2022 Limit a pie chart to eight  \n s\nections. More is too many  \n t\no differentiate on a slide.\n\u2022 Percentages on a pie chart  \n m\nust add up to 100%.\nBar charts  are visually more precise than \npie charts, and can accommodate larger data sets. Plus, you can stack them to add an additional set of data. Use them when you need to show precise relationships.", "start_char_idx": 0, "end_char_idx": 1211, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "237edc87-3b2a-4d48-a313-d02f964b87e2": {"__data__": {"id_": "237edc87-3b2a-4d48-a313-d02f964b87e2", "embedding": null, "metadata": {"page_label": "72", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "dea54b4f-f74c-4246-815c-d7aa7b25d71a", "node_type": null, "metadata": {"page_label": "72", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "235fc4d5967dc397ed8d51a9cba8c1c360e1e7229b668ca576bbd3d62d8dc657"}}, "hash": "235fc4d5967dc397ed8d51a9cba8c1c360e1e7229b668ca576bbd3d62d8dc657", "text": "72     slide:ologyDesign rules for showing data on slides differ from \nthe rules of displaying data on paper or through other media. Keep in mind that the purpose of slides is not to show all the data, but to communicate conclusions and insights. Slides can reference your handouts for the dense data. Think of a data chart in three layers.\nBackground\nThe background layer contains elements like tick marks, scales, legends, and grid lines. It provides context, scale, and reference for the data. Backgrounds should employ neutral colors.\nData\nThe data plotted on the slide is usually pulled from a data table. Data can be expressed through various chart types. Whatever the type, a chart should provide enough contrast to allow the audience to clearly dis-tinguish information at a distance without straining.\nEmphasis\nThe emphasis layer exists in the foreground and clearly highlights the key message from the data that is most important to your overall message for the slide. This concept might be a data point that\u2019s emphasized or  a conclusion from the data.Highlighting What\u2019s Important", "start_char_idx": 0, "end_char_idx": 1092, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "65a94ffe-dafc-452d-80af-9d889da136ee": {"__data__": {"id_": "65a94ffe-dafc-452d-80af-9d889da136ee", "embedding": null, "metadata": {"page_label": "73", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a0dd41f5-91b9-4f27-b0b5-a1c5fb552684", "node_type": null, "metadata": {"page_label": "73", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4548811dc1aa331856e4ea088583f5f8c1640ed12933506fb68bba258d7b4d98"}}, "hash": "4548811dc1aa331856e4ea088583f5f8c1640ed12933506fb68bba258d7b4d98", "text": "+ + =\n+ + =\n+ + =\nDisplaying Data     73The final charts contain all \nthe data but use contrast to draw the eye to the informa-tion that\u2019s most critical to the message.Background Data Emphasis Result", "start_char_idx": 0, "end_char_idx": 199, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0999a8b1-883d-4920-a070-6a1eb3673fd0": {"__data__": {"id_": "0999a8b1-883d-4920-a070-6a1eb3673fd0", "embedding": null, "metadata": {"page_label": "74", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d118dcf7-c062-4e26-8ef8-f21266cae375", "node_type": null, "metadata": {"page_label": "74", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b0706680828441975d2e09fce243a621a8fd37fb9b58f937661fd1e0969a4a81"}}, "hash": "b0706680828441975d2e09fce243a621a8fd37fb9b58f937661fd1e0969a4a81", "text": "74     slide:ologyKeeping It Simple\nSave the decorations for the holidays. \nA common theme throughout this book has been the idea of simplicity, so it should come as no surprise that simplic-ity is important when displaying data for projection. In fact, simplicity is more important when displaying data, since the data itself can often confuse the viewer. It\u2019s equally critical to keep your data slides free of unnecessary clutter.\nUnfortunately, presenters face other \ntemptations when it comes to charts and graphs. No matter the software being used, there are a wealth of but-tons, bullets, lines, ticks, gradients, bor-ders, fills, and other chart decorations that can quickly overwhelm the data on the slide. Edward Tufte, author of The \nCognitive Style of Powerpoint , refers \nto these as \u201cchartjunk\u201d or \u201cPowerPoint Phluff\u201d . Do your best to avoid all unnec-\nessary visual distractions and the mes-sage will come through much clearer.\nModify the back-\nground elements so they are secondary to the data.Data in this matrix \nis the same as the plotted data and can be removed.\nInstead of a legend, \nput the identifier in the graph.\nAFTERBEFORE", "start_char_idx": 0, "end_char_idx": 1148, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0bd6d2ff-6101-4e7d-bf1a-b20c64c0404e": {"__data__": {"id_": "0bd6d2ff-6101-4e7d-bf1a-b20c64c0404e", "embedding": null, "metadata": {"page_label": "75", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5d87045c-8746-4b70-9c49-1abfba3dbc5c", "node_type": null, "metadata": {"page_label": "75", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ff831d180f26014a424ae09a5b45b0d760761b1964464a799fe54dba234074ab"}}, "hash": "ff831d180f26014a424ae09a5b45b0d760761b1964464a799fe54dba234074ab", "text": "Displaying Data     75\nCreate more visual differentiation \nby increasing the space between \nsets of bars.Reduce the number of colors and assign \nneutral colors to the secondary information.\nSimplify the legend by removing the border, reducing the font size, and visually separating the primary information from the secondary information.\nDe-emphasize the background grid by light-ening the color.It\u2019s rarely necessary to show a \ntable and accompanying chart \non the same slide.Fix typo and title case\nAFTER: The presenter wanted to emphasize how Sun and Dell were performing against each other. BEFORE", "start_char_idx": 0, "end_char_idx": 601, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9a87bbab-1e49-4589-90b4-a2c6be060a14": {"__data__": {"id_": "9a87bbab-1e49-4589-90b4-a2c6be060a14", "embedding": null, "metadata": {"page_label": "76", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d4ed53da-cd75-430b-a2bd-985cb9f32605", "node_type": null, "metadata": {"page_label": "76", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4534e5788efd4b4b9a7da805686d70bd6b23b64aa2fa2cc3d55c564f2a81da29"}}, "hash": "4534e5788efd4b4b9a7da805686d70bd6b23b64aa2fa2cc3d55c564f2a81da29", "text": "76     slide:ologyChart Makeovers\nThese chart makeovers have several elements that have \nchanged. Removing the 3D effect makes the data appear more visually precise and changing the colors makes the data seem less harsh. You\u2019ll notice that in the before samples the dominant color was maroon. This color made sense because it was the key color of the com-pany color palette. But shades of red are often used to annotate negative information in numbers especially in financial reporting. \nBecause it was important to incorporate the maroon in \nthe palette, it was utilized in places like this world map to identify the location of support centers.", "start_char_idx": 0, "end_char_idx": 646, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "e72a7e8a-c7ef-4cdb-b260-b667674d401b": {"__data__": {"id_": "e72a7e8a-c7ef-4cdb-b260-b667674d401b", "embedding": null, "metadata": {"page_label": "77", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7ecebc57-e823-4ce6-abce-954ce99270d0", "node_type": null, "metadata": {"page_label": "77", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b00ee831d7eb546051f5b33f57e8e3f3b882cb92c91109685cd9897c21e147ab"}}, "hash": "b00ee831d7eb546051f5b33f57e8e3f3b882cb92c91109685cd9897c21e147ab", "text": "Displaying Data     77Tilted pie charts tend to give more \nprominence to the data in the fore-ground. Also, the same color should represent the U.S. in both pie charts. Depth here serves no purpose. In fact, the depth can visually skew the data. A color distinction was used to emphasize the big take-away\u2014the year they crossed the $30B mark. Using too many bold colors obscures the focal point. Making the chart lon-ger horizontally helps emphasize the dominant growth of Company 1.BEFORE 1 BEFORE 2 BEFORE 3\nAFTER 1 AFTER 2 AFTER 3Pie Chart Vertical Bar Chart Horizontal Bar Chart", "start_char_idx": 0, "end_char_idx": 582, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "014f46a3-ef77-494d-9302-8caa34ad177a": {"__data__": {"id_": "014f46a3-ef77-494d-9302-8caa34ad177a", "embedding": null, "metadata": {"page_label": "78", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8ac5eda4-f028-4223-9d8b-7d043ec61bf0", "node_type": null, "metadata": {"page_label": "78", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b818f3eecd0a6f271f74ec0bc1b6ccc76b2e328a3b2030104c5e82a564412589"}}, "hash": "b818f3eecd0a6f271f74ec0bc1b6ccc76b2e328a3b2030104c5e82a564412589", "text": "78     slide:ologyToo often, information loses its impact\u2014and presenters risk losing \ntheir audiences\u2014because it isn\u2019t expressed as effectively as it could be. Put another way, emphasis is commonly placed on what the infor-mation is, rather than how it is best communicated.\nIt would have been tempting for Dr. Mike Magee to craft a presen-\ntation loaded with statistics and proof points that incorporate his years of research and analysis, but he understood that for change to happen, people need to be moved emotionally to act. Presenting his findings using a standard bullet points and bar graphs approach wouldn\u2019t accomplish that goal.Case Study: Healthy Waters  \nCalling to Action with Images\nWhen your cause depends on empathy to move people to act, using the most compelling images is important. Using photos that are raw and \nreal will motivate an audience to become involved. Dig through as many images as necessary to find the ones that elicit an emotional response.\nwww.healthy-waters.orgAP Photo/Rajesh Kumar Singh, \u00a9 2008 The Associated Press AP Photo/Rajesh Kumar Singh, \u00a9 2008 The Associated Press AP Photo/Amit Bhargava, \u00a9 2008 The Associated Press", "start_char_idx": 0, "end_char_idx": 1164, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "4851e60a-8eac-4a2e-82b9-b59ae7098d65": {"__data__": {"id_": "4851e60a-8eac-4a2e-82b9-b59ae7098d65", "embedding": null, "metadata": {"page_label": "79", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "092d2417-f97a-41a1-b467-ba5e70ad9a3f", "node_type": null, "metadata": {"page_label": "79", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8075422c65deda2304e91a640c081798e921bee4a9ec8eae4feaceae92a46d59"}}, "hash": "8075422c65deda2304e91a640c081798e921bee4a9ec8eae4feaceae92a46d59", "text": "AP Photo/Brennan Linsley  \n\u00a9 2008 The Associated Press79Most people default to the built-in charting features \nwhen faced with statistics. However, because of the criti-cal nature of this message, the designers\u2019 intent was to imbue each slide with emotional appeal. Icons instead of numbers show the disparity in water usage around the world. The 100 drops of water represent 100% of the water on earth; animation of the water drops dissolving reveals that only 1% of our total water is fresh water.\nPhotos should tell stories, show \ncause and effect, and engage \naudiences emotionally.Bullet points aren\u2019t mandatory in a presentation; they\u2019re only one option for displaying text. These statistics have more impact because they\u2019re expressed separately and as large statements, rather than competing with other content on the slide.\nTo create maximum impact, designers considered the type of informa-\ntion being conveyed, and applied one of three techniques to it:\nIllustrate Statistics: People\u2019s retention of data increases when they can \n\u201csee the numbers.\u201d Various icons bring the information to life.\nIsolate Text: Slides crowded with lengthy bullet points seldom commu-\nnicate effectively. Pace the information by spreading it across multiple slides to increase its impact.\nEmploy Actual Photos: Stock imagery often fails because it lacks con-\ntent. Real photos may not always be easy to look at, but they possess credibility and import that staged images do not.Determining what information to present is only half the challenge; molding that information into an effective communication tool is the difference between good and great.", "start_char_idx": 0, "end_char_idx": 1637, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "7c1ece9e-ccbd-4d14-9acb-2afb6163e48c": {"__data__": {"id_": "7c1ece9e-ccbd-4d14-9acb-2afb6163e48c", "embedding": null, "metadata": {"page_label": "81", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e4e4cef3-c74d-4ba8-a122-c37e035d4451", "node_type": null, "metadata": {"page_label": "81", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "94556a5941b1e7214c2175a231777a1fac1383087ed5c0b136cdbbf0c91a4fb8"}}, "hash": "94556a5941b1e7214c2175a231777a1fac1383087ed5c0b136cdbbf0c91a4fb8", "text": "CH APTER  5\n81    Thinking Like a Designer", "start_char_idx": 0, "end_char_idx": 42, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cd0d8057-86f0-4fe9-b18f-8ab6eb22108c": {"__data__": {"id_": "cd0d8057-86f0-4fe9-b18f-8ab6eb22108c", "embedding": null, "metadata": {"page_label": "82", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e18b737d-d50b-4057-bd71-bbe55255e534", "node_type": null, "metadata": {"page_label": "82", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ef35f8eb90399a784b3ae8650930c6ffe5025539935a361ff5e6ed9a2be8f778"}}, "hash": "ef35f8eb90399a784b3ae8650930c6ffe5025539935a361ff5e6ed9a2be8f778", "text": "82     slide:ologyThe October 2007 Fast Company\u2019s letter from the edi-\ntor featured an intriguing chart depicting how design contributes to the bottom line. The Design Council com-pared a portfolio of 63 design-driven British companies and how they beat the broader market:The Value of Design\nTo quote the letter, \u201cStudies have shown that design-oriented firms in all kinds of industries outperform their more-traditional peers\u2014that design and innovation go hand-in-hand with financial success.\u201d \nIt\u2019s easy to tell when a company has \ndesign as a systemic value system. From product design to slides, you can tell which companies cherish design  and value their brand.\nWhat is a \u201cdesign-oriented\u201d firm? Companies like Apple, \nTarget, Procter & Gamble, and Dyson all have design as  a core part of their value-system.\nThis is not to say that dressing up your presentations \nwill cause your stock to increase. Indeed, dressing up anything is counterintuitive to good design.", "start_char_idx": 0, "end_char_idx": 972, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1592bf27-10a9-4fa8-8fe0-95cccea7c854": {"__data__": {"id_": "1592bf27-10a9-4fa8-8fe0-95cccea7c854", "embedding": null, "metadata": {"page_label": "83", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ea1c9eef-9fd3-40e1-a5e6-597ef93c6b74", "node_type": null, "metadata": {"page_label": "83", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "9ae6aa445cde342df20872b3b51645831fa3f417a484d8333f4e6a715aa0065c"}}, "hash": "9ae6aa445cde342df20872b3b51645831fa3f417a484d8333f4e6a715aa0065c", "text": "Thinking Like a Designer     83You can also tell that these companies value their custom-\ners. Design is not solely about making things aesthetically pleasing, although that is part of it. Design, at its core, is about solving problems. And whatever that problem is\u2014from squeezing oranges to running faster to communi-cating effectively\u2014designers strive to help users solve their dilemma in the most convenient, simple, and elegant way. Essentially, designers focus on the experience, making it as beautiful and memorable as possible.\nEvery decision a designer makes is intentional. Reason and logic underpin the placement of visual elements. Meaning underscores the order and hierarchy of ideas. Previous chapters highlighted the importance of under-standing your audience, honing your key ideas and messages, and expressing yourself through appropriate diagrams and data. Now it\u2019s time to put those theories into practice. And though it is scant substitute for a formal design education, these next few chapters give nondesigners a design baseline that they can refer to when confronted by the empty expanse of a virgin slide.\nTo succeed as a presenter, you must think like a designer.", "start_char_idx": 0, "end_char_idx": 1187, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "e6851c13-8241-446f-a42f-3a4f3400e82d": {"__data__": {"id_": "e6851c13-8241-446f-a42f-3a4f3400e82d", "embedding": null, "metadata": {"page_label": "84", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ecf7ab46-83cf-40cb-a8eb-fc3098cfa5bf", "node_type": null, "metadata": {"page_label": "84", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "37bf383990d113598a1e6cb364c3d4fcfb33a4b400a95625b72111815c33b9e3"}}, "hash": "37bf383990d113598a1e6cb364c3d4fcfb33a4b400a95625b72111815c33b9e3", "text": "84     slide:ologyWhen my husband and I hired a life coach to facilitate the writing of our life mission \nstatements, it became one of the greatest clarifying exercises I\u2019ve ever done. Revealing Y ourself Through Design Decisions\nMy husband, on the other hand, found his verb in the \nsecond column and didn\u2019t need to continue. When he revealed his verb, our worlds suddenly made sense. We\u2019re as opposite as two individuals could be. His life verb was \u201crelax.\u201d Finally, it made sense why we both wanted to approach vacations, finances, child-rearing, and business differently.\nIf we were to express our life mission statements visually, \nthey would be very different. One might consider this a type of personal brand. Mine would have colors that are fiery and passionate while his would be serene. My type-face would be big block letters so the troops can read the flag in battle, whereas his would be a script font overlaying a putting green. You get the point. The design decisions you make represent you and feed your audience\u2019s per-ceptions of who you are.It also enriched our marriage. The coach guided us through several exercises, peeling back our psychologi-cal layers like an onion, to reveal our core values\u2014the most critical element of a life mission statement. At its heart, it comes down to what you value, what you do, and for whom you do it.\nOne of the exercises involved scanning several pages of \nverbs to uncover how we perceived our individual moti-vations: after all, the most important component of the life statement is the verb. Out of the entire list, we were asked to narrow our selections to three. Unfortunately, after perusing the list I began to panic because I couldn\u2019t find my verbs anywhere. I always felt I was different but even with hundreds of verbs I didn\u2019t want to settle. I got a bit choked up and apologized for being odd. The coach asked me what my verbs were and without blinking I said, \u201cconquer and liberate.\u201d He thought those choices were great. Was he kidding?", "start_char_idx": 0, "end_char_idx": 2005, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "45ce1267-33ac-41cf-9c6b-e503f13cf849": {"__data__": {"id_": "45ce1267-33ac-41cf-9c6b-e503f13cf849", "embedding": null, "metadata": {"page_label": "85", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2a9ed651-2397-4fcd-a182-251a6418413c", "node_type": null, "metadata": {"page_label": "85", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "62ab3dfb998c9a21ee5511bb1dd1ab01879865857a4b018cf30e3c1536f19559"}}, "hash": "62ab3dfb998c9a21ee5511bb1dd1ab01879865857a4b018cf30e3c1536f19559", "text": "Thinking Like a Designer     85Most branding exercises employ adjectives to describe an organization. But they only tell you \nwhat it is. We prefer to define what it does. Circle a few verbs that resonate with you.\nWhat do these verbs tell you about the character of your company?\nAccomplish\nAcquireAdoptAdvanceAffirmAlleviateAmplifyAppreciateAscendAssociate\nBelieveBestowBrightenBuild\nCallCauseClaimChooseCoachCollectCombineCommandCommunicateCompelCompeteComplimentComposeConceiveConquerConfirmConnectConsiderContactConstructContinueCounselCreate\nDecideDefendDelightDeliverDeviseDirectDiscoverDiscussDistillDistributeDraftDreamDriveEducateElectEmbraceEnjoyEncourageEndowEngageEnhanceEnlistEnlivenEntertainEnthuseExciteExploreExpressExtendFacilitateFinanceForgiveFosterFranchiseFurther\nGatherGenerateGiveGrant\nHealHold\nIdentifyIlluminateImplementImproviseIntegrateInvolve\nKeepKnowLaborLaunchLeadLiberateLightLiveLoveMakeManifestMasterMatureMeasureMediateMentorModelMoldMotivateMoveNegotiateNurture\nOpen\nParticipatePassPerformPersuadePlayPossessPracticePraisePreparePresentProduceProgressPromisePromoteProvidePursueRealizeReceiveReclaimReduceRefineReformRegardRelaxRelateReleaseRelyRememberRenewResonateRespectRestoreRevise\nSacrificeSafeguardSatisfySaveSellServeShareSpeakStandSummonSupportSurrenderSustain\nTake TapTeachTeamTouchTradeTranslateTravel\nUnderstandUseUtilize\nValueVentureVerbalize\nWorkWorshipWrite\nYield", "start_char_idx": 0, "end_char_idx": 1414, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "40a45ec0-45bb-45aa-995a-3226929c9d54": {"__data__": {"id_": "40a45ec0-45bb-45aa-995a-3226929c9d54", "embedding": null, "metadata": {"page_label": "86", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1f6994c1-0a2d-47b2-a898-f830c331a6a9", "node_type": null, "metadata": {"page_label": "86", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b5f27df5c152563002fb1985f14cc3d94156a626ca7704f731500632d602d956"}}, "hash": "b5f27df5c152563002fb1985f14cc3d94156a626ca7704f731500632d602d956", "text": "86     slide:ologyCase Study: Al Gore \nA Brand Makeover\nIn addition to his other prominent achievements\u2014serving \nas Vice President, winning an Academy Award, garnering the Nobel Peace Prize\u2014Al Gore has done more than any other individual to legitimize multimedia presentations as one of the most compelling communication vehicles on the planet. He has focused the world\u2019s attention on cli-mate change, and it all began with a slide show. He has proven that presentations can tap emotions to incite grass roots change. He is the poster child for the trans-formative powers of a great presentation. Ultimately, his approach was truly fit for the silver screen. \nGore\u2019s journey started when he dusted off his 35mm \nslide carousel from the \u201970s and transformed it into a multimedia presentation. By early 2003 he was travel-ing the world delivering his revived passion for the envi-ronment. Long before the idea of a movie was on the table, he delivered his presentation at hundreds of ven-ues. Climate change was yet to be a ubiquitous cause. Watching Gore on stage was transformational. This wasn\u2019t the stodgy former Vice President that people had come to expect from the campaign trail. From the moment Mr. Gore took the stage, he was fired up, pas-sionately saving the world from its own burning fate. He paced, yelled (a bit), and was ultimately quite charming. This man had a mission. He was alive, charismatic, fluid, candid, and animated. Without exception, his audience left feeling informed and inspired. You could sense the momentum building. Mr. Gore elevated his visual strategy and staging cho-reography to a whole new level. Now that the film An Inconvenient Truth  has reached a mass audience, \nmany people across the country and around the world have changed their perceptions of him as well. He has achieved a significant brand makeover. The July 2007 issue of \nFast Company  reported:\n\u201cIn one of the most remarkable personal turnarounds  \nof all time, Mr. Gore reinvented the way people respond to him. He\u2019s gone from guarded Washington politician to a Hollywood celebrity to a celebrated international leader.\u201d\nEllen McGirt \nFast Company\nBeyond possessing a visceral, long-nurtured passion for the cause, much of his success can be attributed to the significant investment he makes in internalizing the sub-ject matter and rehearsing the delivery. He also seeks and takes expert guidance. \nNo one can ignore his personal communication transfor-\nmation. He passionately knows his content, his slides add value to his story, and he is comfortable in his delivery. He\u2019s impacting our world, one slide at a time.", "start_char_idx": 0, "end_char_idx": 2624, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "09feaa37-9730-491e-a61f-927b96b6657e": {"__data__": {"id_": "09feaa37-9730-491e-a61f-927b96b6657e", "embedding": null, "metadata": {"page_label": "87", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "82cd1ed0-39ad-4877-b246-c0f399af9f7b", "node_type": null, "metadata": {"page_label": "87", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "3d562ba3a3dda1ca4514c87dff8437814ee00fc2c4cb07dd73c985e3ae193e47"}}, "hash": "3d562ba3a3dda1ca4514c87dff8437814ee00fc2c4cb07dd73c985e3ae193e47", "text": "Al Gore \nFormer Vice President of the United States\nSergio Dionisio/Getty Images", "start_char_idx": 0, "end_char_idx": 80, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "17f84159-7b65-4143-b1aa-61e3543c0e28": {"__data__": {"id_": "17f84159-7b65-4143-b1aa-61e3543c0e28", "embedding": null, "metadata": {"page_label": "88", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "07a07741-10fa-491d-93d5-c104a35cd8e3", "node_type": null, "metadata": {"page_label": "88", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "50ec7343f34c70ec58d45d5b27e775cc9584aedf465beff460fac78ffbb4f83e"}}, "hash": "50ec7343f34c70ec58d45d5b27e775cc9584aedf465beff460fac78ffbb4f83e", "text": "88     slide:ologyDesigning Effective Slides\nArrangement\ncontrast\nhierarchy\nunity\nspace\nproximity\nflowVisual Elements\nbackground\ncolor\ntext\nimagesMovement\ntiming\npace\ndistance\ndirection\neye flowApproaching the design of a slide can seem daunting. Effective slide design hinges on \nmastery of three things: arrangement, visual elements, and movement. These will be covered in the following chapters: \nPresentations broadcast information to an audience in much the same way as a radio transmission. Thus, think of a presentation\u2019s slides as a signal. Can you remember when your favorite junior high song came on the radio but there was so much static interference that you turned off the radio rather than hear your fond memories garbled? Strength and clarity determine how well infor-mation is conveyed.  Like a poor radio signal, slides are susceptible to inter-ference and noise, clouding the intended message and compromising the audience\u2019s ability to discern meaning and intent.\nThe arrangement, visual elements, and movement of a \nslide function either as a signal, delivering information clearly and directly, or as noise, interfering with the message and causing the viewer to tune out.\nIn the vast majority of cases, a slide fails not due to \nstylistic issues, but due to its fundamental construction. Thus, the most important tool in a presenter\u2019s arsenal  is a strong familiarity with the mechanics of a well- designed slide.", "start_char_idx": 0, "end_char_idx": 1434, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8d190dee-6efc-4c94-8aa4-ea7080da315d": {"__data__": {"id_": "8d190dee-6efc-4c94-8aa4-ea7080da315d", "embedding": null, "metadata": {"page_label": "89", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "fd632ab9-e8a0-4044-8235-f3a57d04d7b1", "node_type": null, "metadata": {"page_label": "89", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a046ebaa4f503a7a5a6d59ec4808a708b3913fd109f5515089e841cbffc50d68"}}, "hash": "a046ebaa4f503a7a5a6d59ec4808a708b3913fd109f5515089e841cbffc50d68", "text": "Thinking Like a Designer     89\u201cPeople have a hard time coping with excessive cogni-\ntive strain. There is simply a limit to a person\u2019s ability \nto process new information efficiently and effectively. Understanding can be hard enough without the exces-sive and nonessential bombardment by our visuals that are supposed to be playing a supportive role.\u201d\nGarr Reynolds \nAuthor, Presentation Zen", "start_char_idx": 0, "end_char_idx": 392, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "7e419240-246f-4abf-9af3-e3bc617d90e2": {"__data__": {"id_": "7e419240-246f-4abf-9af3-e3bc617d90e2", "embedding": null, "metadata": {"page_label": "91", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "89e83bb7-14d6-4b6c-be5c-3deac97bb36e", "node_type": null, "metadata": {"page_label": "91", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "70b405383eb59dc7e09cff5de6dc950aebaa9a839c7cec22b212368548e3b15b"}}, "hash": "70b405383eb59dc7e09cff5de6dc950aebaa9a839c7cec22b212368548e3b15b", "text": "CH APTER  6\n91    Arranging Elements", "start_char_idx": 0, "end_char_idx": 36, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "72191a03-a7c9-4067-85a5-7cf83eb1b325": {"__data__": {"id_": "72191a03-a7c9-4067-85a5-7cf83eb1b325", "embedding": null, "metadata": {"page_label": "92", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "cdfcc00f-e049-432b-b5ae-e20055ac4757", "node_type": null, "metadata": {"page_label": "92", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f6c1eaa0028310a1892efa6ce70a148b54e2ca514c851227f89a625aec6c78f7"}}, "hash": "f6c1eaa0028310a1892efa6ce70a148b54e2ca514c851227f89a625aec6c78f7", "text": "92    slide:ologyPlacement of Elements Creates Meaning\nQuite possibly, how slides are arranged has the most impact on \nwhether a slide\u2019s message is visually clear. Arrangement tells a story. Based on the arrangement decisions a designer makes, a slide can prompt feelings of tension, confusion, and agitation; conversely, it can maximize clarity by employing the following:\nContrast\nThe audience can identify the main point quickly.\nFlow\nThe audience knows the order in which to process the information.\nHierarchy\nThe audience sees the relationship between elements.\nUnity\nThe audience senses that the information belongs together.\nProximity\nThe audience perceives meaning from the location of elements.\nWhitespace \nThe audience has visual breathing room.\nThese are the tools of the slide design trade. It\u2019s tough to assemble \na great slide without paying close attention to each of these issues. Luckily, these are intuitive concepts that may already be familiar  to you.", "start_char_idx": 0, "end_char_idx": 972, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6e6a47af-d03a-4aea-8f18-cba1d244e1d7": {"__data__": {"id_": "6e6a47af-d03a-4aea-8f18-cba1d244e1d7", "embedding": null, "metadata": {"page_label": "93", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "dfdc9067-3c69-4b08-8f11-138d6ae72b1e", "node_type": null, "metadata": {"page_label": "93", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c41b7dbcca1fe0f4f8577316c09f049c2c14841b36992dde00fb8bf16afa78d5"}}, "hash": "c41b7dbcca1fe0f4f8577316c09f049c2c14841b36992dde00fb8bf16afa78d5", "text": "Arranging Elements     93Slides begin and end with ideas. It\u2019s your job to take these invisible, \nabstract ideas and determine how they can be best represented in a tangible, visual form. It\u2019s the presenter\u2019s responsibility to ensure that the audience is guided through this invisible world by making ideas easy to decode.\nMany presenters don\u2019t understand arrangement as a principle. \nThey will put everything on one slide and assign them equal value. It is critical to determine which visual elements should have promi-nence so they attract attention first. \nCreate dominance with some elements and practice restraint with \nothers. Force yourself to make a decision about the priority of the information. \nIt\u2019s laziness on the presenter\u2019s part to put every-\nthing on one slide.\nOvercrowding the slide doesn\u2019t add \nto the clarity of the message.Joe Munroe/Time & Life Pictures/Getty Images", "start_char_idx": 0, "end_char_idx": 889, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "fd8dfda4-08aa-4fa8-8c83-a0e1703f41e8": {"__data__": {"id_": "fd8dfda4-08aa-4fa8-8c83-a0e1703f41e8", "embedding": null, "metadata": {"page_label": "94", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e9fc7c7c-ee4c-45d4-a7fc-a47d91770cdb", "node_type": null, "metadata": {"page_label": "94", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "de165b9decfc04d3b61bb84b0366abfe0986dab794d3f26a0d99dbb828b67d0e"}}, "hash": "de165b9decfc04d3b61bb84b0366abfe0986dab794d3f26a0d99dbb828b67d0e", "text": "Lorem ipsum\nputpat, consed tio od \ntat lum nit autpatem \ndiamcommy\n. Lorem ipsumputpat, consed tio od \ntat lum nit autpatem diamcommy\n.Lorem ipsumsan velenibh ex. Et \nvent wisl ulla feugue\ntionsequis nostrud.\n94    slide:ologyAudiences need contrast. Viewers immediately perceive the difference between the  \nattributes of two or more things, and this focuses their attention. There are many ways  to create contrast on a slide; here are some examples:Contrast: Identifying the Main Point Quickly\nEstablishing a relationship between slide elements is an important first step. The contrast in the size of the following text, for example, draws the eye to the larger text as if it\u2019s a title or context for the text block. Regardless of where the text is placed, the larger text  is perceived as the most important.size shape shade color proximity", "start_char_idx": 0, "end_char_idx": 844, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "aa2f3b01-2ce5-4ceb-a1a3-81d10ece9a45": {"__data__": {"id_": "aa2f3b01-2ce5-4ceb-a1a3-81d10ece9a45", "embedding": null, "metadata": {"page_label": "95", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ee61061e-82cf-4246-8d66-7d3439b5f970", "node_type": null, "metadata": {"page_label": "95", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4ce580672dd1ea9f5ed138059ca608550f4f758d4307c444465f66c6671fee66"}}, "hash": "4ce580672dd1ea9f5ed138059ca608550f4f758d4307c444465f66c6671fee66", "text": "Arranging Elements     95Creating contrast in a body of text can be done with size, \nbut also through the use of color. Some versions of the Bible highlight the words of Jesus in red. Below, a quote from Edward Tufte, author of Visual Explanations , has a key \nphrase highlighted in red.\nTufte\u2019s design strategy of the smallest effective difference \nuses contrast wisely yet subtly and only when necessary. He says: \u2026the idea is to use just notable differences, visual \nelements that make a clear difference but no more\u2014contrasts that are definitive, effective and minimal.\nA common mistake presenters make is assigning contrast \nunintentionally. Virtually any stylistic difference between two elements suggests something to the viewer on either a conscious or subconscious level. Unintentional contrast can confuse the intended message at best, and contradict it at worst. Remember, all stylistic choices have the potential to suggests importance, urgency, and value. As a result, you should base all such choices on a well-defined purpose.\n\u201cWithout contrast you\u2019re dead.\u201d\n P\naul Rand \nDesigner", "start_char_idx": 0, "end_char_idx": 1095, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "49c461e8-006c-47eb-8c1b-04c75645a673": {"__data__": {"id_": "49c461e8-006c-47eb-8c1b-04c75645a673", "embedding": null, "metadata": {"page_label": "96", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1598577b-fb43-4d2e-97d7-a434c3020cd0", "node_type": null, "metadata": {"page_label": "96", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fb75afb4fca53de1a9c8055a62736f50d3946a68b9a9d76e2de76babcfc45adc"}}, "hash": "fb75afb4fca53de1a9c8055a62736f50d3946a68b9a9d76e2de76babcfc45adc", "text": "text text\ntext text\n96    slide:ologyA typical Western reading pattern runs from left to right and \ntop to bottom. Readers are conditioned to start at the top left and scan back and forth across content in a Z-shaped path until they\u2019ve processed the information.\nJerry Weissman, author of Presenting to Win, calls this the \nconditioned carriage return, as it mimics the movement of the carriage on an old fashioned typewriter. \nReaders move their eyes back and forth across a slide until \nthey feel they have identified everything on the slide. They then will assign meaning to the information. If, to make your point, your graphic needs to flow in a direction that\u2019s counter-intuitive to natural eye movement, build it over time, with discrete elements appearing in the order you want your audience to process it. Alternately, use a symbol or arrow that clearly marks a starting point. The audience should be able to understand the intended order in which to process the information, without ever feeling lost or overwhelmed.Flow: Ordering How the Information Is Processed\nUsing an arrow to mark the \nstarting point draws attention to it where to begin.Size and perspective indicate the bottom left as the starting point here.", "start_char_idx": 0, "end_char_idx": 1227, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "facd2233-efe2-48a6-9036-38925f20f307": {"__data__": {"id_": "facd2233-efe2-48a6-9036-38925f20f307", "embedding": null, "metadata": {"page_label": "97", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "03ce6d4e-198d-410b-983c-bde1b89e657a", "node_type": null, "metadata": {"page_label": "97", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "31c3194e18ac136944ad33cde04faa4ed5be52e2e4049be9122446c9b282598b"}}, "hash": "31c3194e18ac136944ad33cde04faa4ed5be52e2e4049be9122446c9b282598b", "text": "Arranging Elements     97You should organize slides to guide the audience\u2019s eyes through the content \nin an obvious way. This principle applies not only to text, but to diagrams and images as well.\nT!P\n\u2022 A void more than three layers of \ninformation on a single plane.\n\u2022 C\nreate points of interest (one main \npoint and up to two sub-points).\n\u2022\n De\nvelop flow within the slide \nintentionally.\n\u2022\n Choose images and diagr\nams with \nclear directional flow. \n\u2022 S\nelect images that flow toward the \nfocal point on the slide or toward the next slide. At a glance, the audience should be able to determine whether to read data charts \nhorizontally or vertically.When using images of people, make sure that they\u2019re looking at the content instead \nof looking away, or fleeing it.", "start_char_idx": 0, "end_char_idx": 769, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "7f794ef7-5e43-44bf-83a9-0edd73916c26": {"__data__": {"id_": "7f794ef7-5e43-44bf-83a9-0edd73916c26", "embedding": null, "metadata": {"page_label": "98", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "48be1dce-6bc1-4d04-bf27-4f7b3922bdf5", "node_type": null, "metadata": {"page_label": "98", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "3f98a8ced6ffb4296711917c765b476a4eec4e88f33d8a90db57ee755f41c2a6"}}, "hash": "3f98a8ced6ffb4296711917c765b476a4eec4e88f33d8a90db57ee755f41c2a6", "text": "Lorem ipsum\n\u2022 Lor em i psum\nting ex et utatue digna lutpat lutatem\n\u2022 Lor em i psum\nting ex et utatue digna lutpat lutatem\n\u2022 Lor em i psum\nting ex et utatue digna lutpat lutatem\nLorem ipsum\n\u2022 Lor em i psum\nting ex et utatue digna lutpat lutatem\n\u2022 Lor em i psum\nting ex et utatue digna lutpat lutatem\n\u2022 Lor em i psum\nting ex et utatue digna lutpat lutatem\n98    slide:ologyAn audience processes hierarchy almost as quickly as contrast. Visual hierarchy, \nsimply put, defines the structure formed when relationships are applied to a set of elements. A simple example of this is the relationship of a title to its body text. Within the hierarchy, the title is the parent and the text is the child. Just like a family lineage, each element in a hierarchy is the child of the element above it, or the parent of the element below it.Hierarchy: Seeing Relationships Between Elements  \nSize and location are used together to \nindicate a decreasing significance from the top left to the bottom right.Making the bullet points heavier than the title disrupts the logical flow. The audience would have a hard time making sense of it.", "start_char_idx": 0, "end_char_idx": 1120, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9ba2e8ba-1e84-4513-938c-09acd5655068": {"__data__": {"id_": "9ba2e8ba-1e84-4513-938c-09acd5655068", "embedding": null, "metadata": {"page_label": "99", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1e632d34-c1a5-48dd-be3a-861ad68959ac", "node_type": null, "metadata": {"page_label": "99", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "72749ebda09599ffde4a3269c94ace372a28d8301bfffe597ad69786c81892f4"}}, "hash": "72749ebda09599ffde4a3269c94ace372a28d8301bfffe597ad69786c81892f4", "text": "Arranging Elements     99Not coincidentally then, the visual structure precisely mirrors the structure \nof the information it represents. For example, the following diagrams radiate from a core. The core is what binds the elements together and establishes the parent\n-c\nhild relationship. Modifying the size and proximity of the objects \nchanges the meaning behind the relationships and tells a story about their relative importance. \nWhen your presentation is over, you want the audience to walk away  \nunderstanding their mission. If you don\u2019t intentionally provide that message, the audience will create meaning based on their own interpretation of the information. Make sure that you\u2019ve presented the graphical hierarchy of  your message accurately.Elements Are Equal\nStory: We all need to rally together as a team around this goal for which you\u2019re all equally suited.Parent Dominates \nStory: We all need to rally together as a team around this goal which is more important than activities at the team or individual level.Child Dominates \nStory: We all need to rally together as a team around this goal and some of the teams will have bigger challenges than others. Changing the Size and Proximity of Objects Modifies Their Visual Story", "start_char_idx": 0, "end_char_idx": 1240, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "dc5c254a-adab-4abc-824f-540324a0ddab": {"__data__": {"id_": "dc5c254a-adab-4abc-824f-540324a0ddab", "embedding": null, "metadata": {"page_label": "100", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "50064028-2b4c-49fd-9bf9-7b284023ba95", "node_type": null, "metadata": {"page_label": "100", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f0e349d1b6e6a6af41f150769b69b0c65a0db3d0f96b3d6238253ff36ec1cecc"}}, "hash": "f0e349d1b6e6a6af41f150769b69b0c65a0db3d0f96b3d6238253ff36ec1cecc", "text": "100   slide:ologyUnity: Sensing the Structure of Information\nYou can achieve unity through structure (grid), look \n(graphical style), and theme (big idea). Here, you\u2019ll focus on the grid. \nSince every brand and presenter is unique, the grid used \nshould reflect you or your company. \nA grid system provides a flexible way to \norganize content.  \nTo guide the organization of content, create rectanglar \nregions for placement of elements. Each region is a container for an element, such as a block of text or  an image. \nPlacing objects within a grid anchors the individual ele-\nments so they don\u2019t bounce around or appear like they were positioned haphazardy or randomly. This stability helps the audience identify patterns in the placement of content. Having text and graphics show up in the same place, anchored to the same points, helps an audience anticipate where content will appear. Additionally, grids ensure that across multiple slides of a similar layout, ele-ments don\u2019t appear to \u201cjump.\u201d For instance, if three con-secutive slides feature graphs, the location of their axes should remain constant even though the data changes.Grids also help streamline design decisions for corpo-rations where thousands of employees develop slides independently. Organizations benefit from the ability to re-use slides when they look similar and follow a basic grid system.\nOnce you\u2019ve sketched out a grid that you like, pencil in \nwhere you might place images, text, and objects. Be sure to leave plenty of the tiles open to preserve clear space.  Now, draw the grid lines in your presentation application and place it on the master slide, being sure to remove the grid when you\u2019ve completed the design process. To speed development of your presentation in the future, save the grid as a tool by pasting it into a new file or saving it on a slide at the very back of your deck.", "start_char_idx": 0, "end_char_idx": 1874, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5978b3b2-2ba1-413c-a3d1-35ed358b64ef": {"__data__": {"id_": "5978b3b2-2ba1-413c-a3d1-35ed358b64ef", "embedding": null, "metadata": {"page_label": "101", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ce5fba48-b9f0-4147-ab34-3af04c63b2ed", "node_type": null, "metadata": {"page_label": "101", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "2e2cbff54811c63703814d516fadceb7662e713b216b25528899a0dd8ead53d1"}}, "hash": "2e2cbff54811c63703814d516fadceb7662e713b216b25528899a0dd8ead53d1", "text": "Arranging Elements     101These slides look \nuniform because \nthe grid gives \nthem structure.Four Column Five Column Fibonacci Three Column\n\u25a0 Graphic\n\u25a0 TextThe slides below were created in four different grid patterns. The orange grids with gray boxes serve as keys \nfor the slides beneath them. You can see how the elements fit into the grid.", "start_char_idx": 0, "end_char_idx": 343, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d42c2c30-ef34-4ede-8313-05cce214318a": {"__data__": {"id_": "d42c2c30-ef34-4ede-8313-05cce214318a", "embedding": null, "metadata": {"page_label": "102", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ea6fb40b-6431-45a3-aebf-e77ef85e209c", "node_type": null, "metadata": {"page_label": "102", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f53ae602d087302325f0d4997ce987df8f178e67ad79b7bdf050116f4da0f37f"}}, "hash": "f53ae602d087302325f0d4997ce987df8f178e67ad79b7bdf050116f4da0f37f", "text": "102    slide:ologyCase Study: Adobe\nControlling Elements with a Grid\nDerived from their product packaging, the fresh color palette reflects Adobe\u2019s brand. The dynamic grid provides a way to introduce photography \nthrough a series of builds.Call it the price of success for Adobe Systems. Being the number \none developer of software applications for graphic designers means that every piece of collateral, every package design, every advertisement will be scrutinized by the experts, who are also  the customers. \nThe same goes for presentations, only this time it is personal: \nimagine not connecting with an audience because they\u2019re dis-tracted by the slide layouts. At best, the audience will be mildly critical; at worst, the presenter stands to lose some credibility. The solution? Combine the best in presentation design with the fundamentals of graphic design. The results showcase Adobe\u2019s commitment to the industry they transformed.", "start_char_idx": 0, "end_char_idx": 940, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cdf38b20-b79b-4dcb-b134-573c756dafd9": {"__data__": {"id_": "cdf38b20-b79b-4dcb-b134-573c756dafd9", "embedding": null, "metadata": {"page_label": "103", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "fc876cdd-44a4-4ffd-88f7-a1539c23e158", "node_type": null, "metadata": {"page_label": "103", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "69dfb0df11b30a86714c69e3cc73963b4934e12be40be75d356a16ce71b83cfe"}}, "hash": "69dfb0df11b30a86714c69e3cc73963b4934e12be40be75d356a16ce71b83cfe", "text": "Arranging Elements    103Breaking the grid can \nbe an effective way to focus attention on specific elements. But make sure that this is the exception and not the rule: overuse will diminish its impact.\nAdobe\u2019s presentations rely on an underlying 5x5 grid to \ndetermine the placement of text, imagery, and objects. Though the shapes and sizes of elements vary, the regu-larity of layouts produces a sense of structure and solid-ity. Additionally, leaving the top and bottom channels empty creates a more cinematic feeling while providing space for titles and similar information.\n\u00a9 2005 Adobe Systems Incorporated. All Rights Reserved. Used with permission.", "start_char_idx": 0, "end_char_idx": 656, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "69be34a2-79cb-4ae7-b552-391d7214754b": {"__data__": {"id_": "69be34a2-79cb-4ae7-b552-391d7214754b", "embedding": null, "metadata": {"page_label": "104", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "58a957a9-4620-4bfe-9286-a8cda5bfc9a8", "node_type": null, "metadata": {"page_label": "104", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b7f95c3d7fa40e7f4559f996aebd375bd4abb4a6a11de7be0696c591edfe521d"}}, "hash": "b7f95c3d7fa40e7f4559f996aebd375bd4abb4a6a11de7be0696c591edfe521d", "text": "104   slide:ologyProximity: Perceiving Meaning from Location\nWhen more than a single element or person appears in a scene, their placement \nrelative to each other tells a secondary story to the image itself. Haphazardly placed elements can leave an impression different than the one intended.\nSpace Proximity\nYou should place elements associated with each other intentionally. Leave nothing to chance. How the objects are assembled communicates antagonism or protagonism, chaos or order, decline or growth, and so on. Ultimately, your goal is to preempt the audience from making unintended interpretations.\nunite \u2022 fragment order \u2022 chaos equal \u2022 unequalOther Relationships\n      symmetric \u2022 asymmetric\n        balanced \u2022 imbalanced\n       consistent \u2022 inconsistent\n         clear \u2022 obscure\n    spacious \u2022 crowded\nsequential \u2022 random\n     understated \u2022 exaggerated\n   attractive \u2022 repellent\n    deep \u2022 wide\n     static \u2022 active\n       distributed \u2022 consolidated\n near \u2022 far", "start_char_idx": 0, "end_char_idx": 972, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "908490ba-64c7-4115-9af2-3c3ebcd47d53": {"__data__": {"id_": "908490ba-64c7-4115-9af2-3c3ebcd47d53", "embedding": null, "metadata": {"page_label": "105", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e21ec034-8e5d-4836-a720-1c3dd16ba6cb", "node_type": null, "metadata": {"page_label": "105", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "2e2027e5b67ce44eea159808e22c23777665ae72732a11ca9dacb1cff9f9aee6"}}, "hash": "2e2027e5b67ce44eea159808e22c23777665ae72732a11ca9dacb1cff9f9aee6", "text": "Arranging Elements   105The subject at the left or right edge is often perceived as \nweak, relative to the subject closer to the center.People Proximity\nIn the theatre, directors position actors on stage in support of the story. For instance, \nconsider the different placement of people in the following frames. Each placement takes on meaning, even without context or knowledge of the narrative of which they might be a part. The following concepts were inspired by Robert Horn\u2019s seminal work, Visual Language. \nSubjects on opposite  \nsides of the screen are  distantly related or  perhaps antagonists.Subjects in the center are perceived as closely related.\nA subject at the bottom is  frequently perceived as submissive, weak, vulnerable. A subject at the top is often seen as dominant, powerful.Isolated subjects convey more visual weight than grouped subjects.A subject with a lot of space in the frame suggests freedom.Clustered subjects that are out of balance in the scene emphasize action.", "start_char_idx": 0, "end_char_idx": 998, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a46bbf4e-96eb-4bb5-bd73-e8a2b29b36e0": {"__data__": {"id_": "a46bbf4e-96eb-4bb5-bd73-e8a2b29b36e0", "embedding": null, "metadata": {"page_label": "106", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f1b883bc-b1de-4516-ae5d-05ecd6faa363", "node_type": null, "metadata": {"page_label": "106", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ac0bc5659366dfb53439ae385add9fbff68f41e5d106b0c33bdf318a6f39c364"}}, "hash": "ac0bc5659366dfb53439ae385add9fbff68f41e5d106b0c33bdf318a6f39c364", "text": "106   slide:ologyThe visible elements of a slide often receive the most \nfocus. But you need to pay equal attention to how much space you leave open. This is often referred to as whitespace, negative space, or clear space. \nWhitespace isn\u2019t necessarily white; it refers to the areas \nof the slide left unused. It could be the empty areas that separate elements from one another or the drama cre-ated when an element is set in vast amounts of space. The book so far has discussed the role of hierarchy, flow, and proximity, but until now, the role of whitespace has been merely implied. \nInexperienced presenters often think whitespace is \nexpendable\u2014especially when they need to incorporate unwieldy amounts of content that\u2019s \u201ctoo important\u201d to be distilled or simplified despite its cumbersome density. After all, whitespace by definition carries no informa-tion, so what\u2019s the harm in filling it up? The harm is that audiences find these slides difficult to comprehend. Whitespace is as much an element of a slide as titles, bullets, and diagrams. In large part, the use or misuse of whitespace determines a slide\u2019s effectiveness.Whitespace: Getting Visual Breathing Room  \nGenerally, any slide that needs to sacrifice whitespace to make room for content is packed too tightly. When a slide is expected to present more information than it can com-fortably hold, it is no longer the right tool for the job.\nAsk yourself, \u201cWhat can I take away that won\u2019t change \nthe meaning?\u201d or \u201cWhere can I split the content into more than one slide?\u201d Keep in mind that a slide\u2019s value is deter-mined not by the amount of information it contains, but by how clearly it communicates its message.\nIt\u2019s okay to have clear space\u2014clutter is  \na failure of design.", "start_char_idx": 0, "end_char_idx": 1744, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9bec0c6f-37fa-4c42-b7c5-633edd187c3c": {"__data__": {"id_": "9bec0c6f-37fa-4c42-b7c5-633edd187c3c", "embedding": null, "metadata": {"page_label": "107", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "21f1b5fa-a357-4afc-9760-272c9d5a1058", "node_type": null, "metadata": {"page_label": "107", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8bddf0a31ae2dd8d93aaa0034c56e56842d3c68fda217d108806921399244f7d"}}, "hash": "78875eb7ba867df5a5442f0f1565715f00fcb8e852a734187fcc16d36994259c", "text": "Arranging Elements   107Breaking the content into three slides is much more effective for audiences \nthan being thrown into a one slide mess, and expecting them to interpret the data all at once. Spreading the information across three slides doesn\u2019t solve the density problem alone. Displaying the elements sequentially guides the audience through the information.\nBEFORE: The slide contains dense infor-\nmation that requires effort to process. The lack of whitespace between various elements makes it hard to derive meaning from content. We divided the content on this slide into three slides shown bellow.\nAFTER: By distributing the elements across multiple slides, each receives the attention it deserves\u2014and the audience benefits from  a better understanding of the concepts.", "start_char_idx": 0, "end_char_idx": 779, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a6f59388-8988-4cfb-a7ff-9af7844c0447": {"__data__": {"id_": "a6f59388-8988-4cfb-a7ff-9af7844c0447", "embedding": null, "metadata": {"page_label": "108", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e7d2af29-6abb-4035-ad58-8a672b249afc", "node_type": null, "metadata": {"page_label": "108", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8ab5d8d9dca8e8ad269b4a6c3bd6b20837e095c4fd29aeeafcd00facffa7e5b0"}}, "hash": "8ab5d8d9dca8e8ad269b4a6c3bd6b20837e095c4fd29aeeafcd00facffa7e5b0", "text": "108   slide:ologyBy far one of the most significant influencers of great presentation design, \nGarr Reynolds is transforming presenters through his blog and book, both titled Presentation Zen . Reynolds\u2019 insights and clever wit systematically \ncover sound principles for content, design, and delivery.\nHe believes that \u201cdesign isn\u2019t about decoration or about ornamentation. \nDesign is about making communication as easy and clear for the viewer as possible.\u201d Reynolds has his own signature style of large, striking images and enormous amounts of empty space that lead the eye. Case Study: Garr Reynolds\nA Lesson on Space\nHere Garr\u2019s blog spoofs the presentation styles of Darth \nVader and Yoda. Even though this is a quote from Reynolds\u2019 book, you can probably picture Yoda saying: \u201cEmpty space  \nis not nothing; it is a powerful something. Learn to see it.\u201d\u00a9 1980 and 1997 Lucasfilm Ltd. All Rights Reserved. Used under authorization.", "start_char_idx": 0, "end_char_idx": 935, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f4f1dab1-bd53-4524-a448-0b82f4511917": {"__data__": {"id_": "f4f1dab1-bd53-4524-a448-0b82f4511917", "embedding": null, "metadata": {"page_label": "109", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "14f9a444-6595-4aa5-b080-eae87637026c", "node_type": null, "metadata": {"page_label": "109", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "2b4b033ff2a372b012d877e3a7d45947b0587d2c4ccec705b7581d707042fe23"}}, "hash": "2b4b033ff2a372b012d877e3a7d45947b0587d2c4ccec705b7581d707042fe23", "text": "\u201cA Zen garden is also a lesson in simplicity. \nOpen space without ornamentation, a few \nrocks carefully selected and placed, raked \ngravel. Beautiful. Simple. The Zen garden is \nvery different from gardens in the West that \nare absolutely filled with beauty, so much \nbeauty, in fact, that we miss much of it. \nPresentations are a bit like this. Sometimes, \nwe\u2019re presented with so much visual and \nauditory stimulation in such a short time \nthat we end up understanding very little \nand remembering even less.\u201d\nGarr Reynolds\nAuthor, Presentation Zen\ngarden photo \u00a9 Markuz Wernli Saito", "start_char_idx": 0, "end_char_idx": 585, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "7c80e71a-6860-43b1-8472-851cad9d84aa": {"__data__": {"id_": "7c80e71a-6860-43b1-8472-851cad9d84aa", "embedding": null, "metadata": {"page_label": "110", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7a4f2c6a-c5f5-4fdb-ad32-4545874259ec", "node_type": null, "metadata": {"page_label": "110", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e284d326042f11cda3717b28b69e844aed6fed0553d1ca1c0592849d81a21220"}}, "hash": "e284d326042f11cda3717b28b69e844aed6fed0553d1ca1c0592849d81a21220", "text": "110   slide:ologyDesigners create meaning by carefully arranging elements. \nIt\u2019s never a haphazard splatter of text and graphics; there is intent and that intent creates meaning. Whether that meaning informs or creates a feeling or structure, it all serves a purpose. \nTake a moment and study your environment. Look at \ngraphic design, architecture, and product design. Ask yourself why the designers made the decisions they did. Why did they use the typeface, colors, or particular placement of the elements? Then determine the contrast, flow, hierarchy, unity, proximity, and space. \nThese elements exist even in nature. Look for them.Processing the beauty around you is important. When \nyou watch a film, look through a magazine, hike across  a spring meadow, attend a ballet, or visit a museum, study the beauty and grow in appreciation for things that are beautiful. \nIf you visually ingest beautiful design, \nyou will be able to output beauty. But it takes study and contemplation of what makes those things beautiful.Finding Beauty in the Design Around Y ou", "start_char_idx": 0, "end_char_idx": 1064, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "50d42ced-d8df-4ae6-9275-24d26fe33be1": {"__data__": {"id_": "50d42ced-d8df-4ae6-9275-24d26fe33be1", "embedding": null, "metadata": {"page_label": "111", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "090ec352-8bea-4a7e-aae5-be621b566055", "node_type": null, "metadata": {"page_label": "111", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8657db73f5c116a363bfee5a2b4aa5d077c96c276ca5df585a088d5e317f2a2f"}}, "hash": "8657db73f5c116a363bfee5a2b4aa5d077c96c276ca5df585a088d5e317f2a2f", "text": "Arranging Elements     111Each art form has considerations for how to arrange ele-\nments to create meaning and beauty. \nJapanese flower arrangement is designed \nto create harmony and balance in how the visual elements (flora in this case)  are assembled.\n \nAt the onset, the designer plans out exactly the journey \nthey want the eyes to travel across the arrangement. The designer controls the eye movement by stripping all but the essential blossoms out of the arrangement. Similarly, you should remove everything on a slide that doesn\u2019t bring emphasis to your point.", "start_char_idx": 0, "end_char_idx": 568, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "df4b129c-fb4f-4fc6-ab55-a26ce9fa5805": {"__data__": {"id_": "df4b129c-fb4f-4fc6-ab55-a26ce9fa5805", "embedding": null, "metadata": {"page_label": "113", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "9f87bb84-8b8d-4ad8-ade2-2ca42336fd0d", "node_type": null, "metadata": {"page_label": "113", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "3f3f43505b4a4560124ad1bf5e7a0f350188a0283784349f736e79758c67d97b"}}, "hash": "3f3f43505b4a4560124ad1bf5e7a0f350188a0283784349f736e79758c67d97b", "text": "CH APTER  7\n113    Using Visual Elements: \nBackground, Color, and Text", "start_char_idx": 0, "end_char_idx": 70, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "dd19237e-058d-49be-9bd3-42cb964b4a9d": {"__data__": {"id_": "dd19237e-058d-49be-9bd3-42cb964b4a9d", "embedding": null, "metadata": {"page_label": "114", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d72bac2d-82fd-48ea-a046-56bbb4eb9176", "node_type": null, "metadata": {"page_label": "114", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "bd787ceedce147ab654b21628e250c465201fe59514468e4021a1b521352dd48"}}, "hash": "bd787ceedce147ab654b21628e250c465201fe59514468e4021a1b521352dd48", "text": "114    slide:ologyThe Ingredients of a Great Slide\nNow that you know how to arrange elements on a slide, \nit\u2019s time to identify the elements you\u2019ll work with. This \nsection covers best practices to use when determining \nthe elements. There really aren\u2019t many decisions to make \nabout them: that\u2019s why selecting them thoughtfully and \ncarefully is important. The four visual elements are back-\nground, color, text, and images. The first three are covered  \nin this section, and images are covered in the next chapter.\nColor Background Text Images\nEach ingredient\u2014background, color, text, and images\u2014\ndetermines how your slide elements will look and requires that you make key design decisions. Once you\u2019ve decided how the elements will look, you can apply the principles from Chapter 6, \u201cArranging Elements.\u201d", "start_char_idx": 0, "end_char_idx": 807, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0ade93a7-cf67-47c3-9b4e-e47b9bd6086a": {"__data__": {"id_": "0ade93a7-cf67-47c3-9b4e-e47b9bd6086a", "embedding": null, "metadata": {"page_label": "115", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "eddc1a08-73af-40c7-bc56-aabcaac130ee", "node_type": null, "metadata": {"page_label": "115", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "23892d31cc60ee65caba45c45083e102792d63868b754288501013ae09d6af7f"}}, "hash": "b85772bd7af832ad2f33d8d0f759996d29859c5ba1966714b11c18135849e919", "text": "Using Visual Elements: Background, Color, and Text    115There\u2019s one specific theme you need to keep at the fore-\nfront of your mind\u2014consistency. Choose element styles and then stick with them. These elements actually become visual triggers of your brand. Whether your brand is just you or a major corporation, pick elements that you feel  will resonate with your audience, and then stay consistent. \nStill, every blue moon, there is also power in breaking the \nconsistency. Let\u2019s say your slide design remains consistent for 20 slides. Then, to create a memorable visual moment, you incorporate something inconsistent with the rest of the slides. That inconsistency will stand out. However, if you break the rules all the time, you\u2019ve lost your opportu-nity for visual emphasis.", "start_char_idx": 0, "end_char_idx": 779, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8d475d32-6198-4040-b825-65981d61a8ce": {"__data__": {"id_": "8d475d32-6198-4040-b825-65981d61a8ce", "embedding": null, "metadata": {"page_label": "116", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e2851802-ee85-4bab-8b84-b81550e9f62c", "node_type": null, "metadata": {"page_label": "116", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7195a6517953b56fa7ba0dbecb6f87c6a72e38e410e1763de833bd199c06d55f"}}, "hash": "7195a6517953b56fa7ba0dbecb6f87c6a72e38e410e1763de833bd199c06d55f", "text": "116    slide:ologyBackground\nA background is a container or surface \non which to place visual elements. It can incorporate anything you want, or it can have nothing on it at all. \nYou determine whether the surface is opaque or textured, \nand whether it has a light source, and from where it origi-nates. But first you need to pry yourself away from the default templates with their preordained slide junk. Think through what is really required. What reflects your intent and personality? What reflects your company\u2019s brand? What will act in service to your information rather than compete with it? Consider approaching the background  in a way never seen before.\nStockbyte/Getty Images", "start_char_idx": 0, "end_char_idx": 685, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3bf0d49d-fe78-44d7-bb0a-8ea8c219bc2d": {"__data__": {"id_": "3bf0d49d-fe78-44d7-bb0a-8ea8c219bc2d", "embedding": null, "metadata": {"page_label": "117", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "4686c102-6506-4593-a27b-e237ff6ac192", "node_type": null, "metadata": {"page_label": "117", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a324c5a9a5ca061f7327c769f5a00a82a463997c4832b8fe2562446feee22f5b"}}, "hash": "9dc2c495156d2108a6a1078c64fe822effa1f0753478ccc0cd362a84bfd48868", "text": "Using Visual Elements: Background, Color, and Text    117Two of my pet peeves \nare folks who include \ntheir logo on every slide, \nand that animated paper \nclip in the Microsoft \nOffice product suite.Where does it say that every slide needs a logo? The people \nwho have come to hear you speak most likely know who you work for. Use your first and last slides (called bumper slides) to identify yourself or company. \nOn the other hand, if your boss insists you put the logo on \nevery slide, the lower right is the best place for it because you can wrap the right rag of text around it. After all, the same boss who wants the logo on every slide probably has so much text to shoehorn in, you need to wrap it.", "start_char_idx": 0, "end_char_idx": 705, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c65d5d84-5980-4279-9ce2-53fd3cff3918": {"__data__": {"id_": "c65d5d84-5980-4279-9ce2-53fd3cff3918", "embedding": null, "metadata": {"page_label": "118", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "89b04479-9f1a-47ac-a7db-2a08c232ae72", "node_type": null, "metadata": {"page_label": "118", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b1cb096ce1223df46adb20ce90259f0e09c9f87daf8bee2371e362972521db46"}}, "hash": "648b85e4063cb83e2129687553dcea722ef4c0a81b89253d963718eb56a81c22", "text": "118    slide:ologyBackgrounds are intended as a surface \non which to place elements. They are not \nin themselves a work of art.  \nThey are a setting, surface, or platform. In print design, \ndesigners start with a white or blank piece of paper and \nthen place objects on it. You rarely see a brochure where \nevery page has been covered with a crazy design like \nthe one here.\nA background creates a sense of space. That space \nshould be open, spacious, and simple. A slide back-\nground is like real estate: it\u2019s very valuable, so build \non it wisely. Avoid the trend to make the background \nornamented, crowded, and distracting. Keep the back-\nground as simple and intentionally clean as possible. \nYour background is there to host your objects, not  \nbe an object.\nBackgrounds should never compete \nwith content.  \nBackgrounds Are a Surface for Digital Assets\nThis is an ineffectual slide template with useless ornamentation \naround the edges. The orange box highlights the active or \u201clive\u201d \narea of the slide that can be used for graphics. The designer of \nthis template used at least one-third of the available real estate \nfor meaningless graphical elements.", "start_char_idx": 0, "end_char_idx": 1161, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6f8cfeec-2904-443c-a485-0f0c64aa5e77": {"__data__": {"id_": "6f8cfeec-2904-443c-a485-0f0c64aa5e77", "embedding": null, "metadata": {"page_label": "119", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a4bb63d3-3591-42d2-a1f7-77626df6edf5", "node_type": null, "metadata": {"page_label": "119", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ce2c8d55c6789bc1b06836cf8f7eee4e44e7f1e974b7e34b7dfe7c85510f4b1e"}}, "hash": "b7565e50c86209d87b600a2cec052cbc602008c21c7e771dbce57bdfa9708a7e", "text": "Using Visual Elements: Background, Color, and Text    119So now that you\u2019ve seen a case for open space, what do \nyou do with this nice large open canvas? \nIgnore all the default masters and look through your \ncompany\u2019s marketing material to identify visual elements \nof the brand that are timeless. You can usually identify a \ngrid system, line structures, bounding boxes, color palette, \nor visual elements that anchor the designs. Pick the more \ntimeless elements that will never change. You can start there as a basis for the background design. If you don\u2019t \nwork for a company, then the sky is the limit. However, \nyour decisions still need to reflect your personality.", "start_char_idx": 0, "end_char_idx": 673, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d4d9a7ca-3025-45a2-8496-e5966e2b54b8": {"__data__": {"id_": "d4d9a7ca-3025-45a2-8496-e5966e2b54b8", "embedding": null, "metadata": {"page_label": "120", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3ead49e6-cb7a-4931-a8b2-a3cf70865b9f", "node_type": null, "metadata": {"page_label": "120", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "bb3199915dbf5e2fbbace3dcade8f103697dbb4fddec28828d837411583d5cee"}}, "hash": "bb3199915dbf5e2fbbace3dcade8f103697dbb4fddec28828d837411583d5cee", "text": "120    slide:ologyYou can create graphics in either a 2D or \n3D space. But only pick one. \nT raversing Flatland and Dimensions\nMoving out of flatland takes courage and a com-\nmitment to keeping elements within the \u201claws of consistency\u201d established by the background and setting. The moment you introduce a glisten or shadow, you\u2019ve committed yourself to mimicking an environment that now has three dimensions. Highlight, shadows, depth, layers\u2014everything in an environment is consistently influenced by the setting. To help reduce visual vertigo, use the laws of environmental consistency.\nLaws of Environmental ConsistencyUsing the presentation application as a 2D space would require that you place objects with little or no depth to them onto a flat background surface. It\u2019s very striking to have bold flat color and keep the visual elements flat as well. Minimizing depth minimizes complexity. Bold floods of color create a clean surface on which elements can be placed. The layout of this book uses a flat white surface that elements were placed on.\nOnce you begin to add elements with shadows, lighting, \nand depth, you\u2019re pretty committed to a 3D space. These effects can be as subtle as having images cast soft shad-ows, or as dramatic as the images on the opposite page.   Consistent vanishing point\nConsistent light sourceConsistent effect on the elements\n1\n2\n3", "start_char_idx": 0, "end_char_idx": 1371, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5151505f-efa9-4093-835c-afb123b6a124": {"__data__": {"id_": "5151505f-efa9-4093-835c-afb123b6a124", "embedding": null, "metadata": {"page_label": "121", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "136f58f6-8b77-4315-8024-62455f7db3c9", "node_type": null, "metadata": {"page_label": "121", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "707165d3526e7fbc9dc29b8566125d8695af5698c01364b117374ac405d82d20"}}, "hash": "25b7320ad69f37a29cfc3bbcbe537aa267926a2f47fd2a1c975d180ace29ea54", "text": "WWW\nUsing Visual Elements: Background, Color, and Text    121Now that applications let users \nmanipulate the light source and perspective, keeping it all consis-tent is more important than ever. Pick one light source and one vanishing point and stick with it throughout your entire file. To the right are examples of how to keep elements consistent.Notice how the \ncones become smaller to establish perspective. The shadows\u2019 angles are also consistent with the light source.\nHere the cone has \nhighlights on the left side as opposed to the lighting effect above.\nIn this setting the \nlight is harsher so the highlights should be brighter and the shadows\u2019 edges more defined.", "start_char_idx": 0, "end_char_idx": 674, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "487bc14f-35fd-4ba6-8723-d68e6a2d920d": {"__data__": {"id_": "487bc14f-35fd-4ba6-8723-d68e6a2d920d", "embedding": null, "metadata": {"page_label": "122", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "09191780-fa9d-4a4b-b9c7-0e6a6996191f", "node_type": null, "metadata": {"page_label": "122", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ec58c9312ea82b1facb0d7c42ae8085007a4ff76f04cce6c71fb90999d85713e"}}, "hash": "caaf4340137bfaf31d07f593872d48bcc91df13194d9d87952c7daad4b4dbbf3", "text": "Horizon line\nVanishing point\n122    slide:ology \nCreating a Sense of Space\nIf you choose to go with a grid of \nthirds, consider using one of the lines as a horizon line.Look at each slide as if it\u2019s an environment. \nDraw lines that converge at a point on the horizon. This simulates the vanishing point.Many folks randomly place a hodge-podge of visual elements \non their slides. This could make your audience feel lost in the space that you\u2019ve created.\nIf each slide is an environment, then determining the influence \nthat the environment has on your visual elements is critical. The elements need to map into the vanishing point and lighting you establish. Elements that don\u2019t fit can make the audience feel unsettled, because they\u2019re looking at an unnatural scene, and are thus subliminally frustrated. Think about what your objects would look like in real life with the depth and lighting you\u2019ve established.\nScenes in real life occur in three dimensions, whereas on-\nscreen they happen only in two. It\u2019s easy to make a 2D  surface have depth by making some early, simple decisions.  But maybe you think you didn\u2019t establish an environment. You did, whether intentional or not, the moment you drew a graphic. The style of that graphic determined its environment.", "start_char_idx": 0, "end_char_idx": 1266, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "35a3bd9a-79e1-4e69-9db8-8f244e3180cb": {"__data__": {"id_": "35a3bd9a-79e1-4e69-9db8-8f244e3180cb", "embedding": null, "metadata": {"page_label": "123", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e117a20d-3630-4295-af2c-48ba41abf59c", "node_type": null, "metadata": {"page_label": "123", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f26c9ce82258e91436c448f8eae2480eb1ebb9b89497bdd128a364ec5466ff60"}}, "hash": "f26c9ce82258e91436c448f8eae2480eb1ebb9b89497bdd128a364ec5466ff60", "text": "This last environmental \nexample has no horizon \nor vanishing point. It\u2019s \nan isometric grid.\nUsing Visual Elements: Background, Color, and Text    123Now that you\u2019ve determined a horizon \nand vanishing point, those decisions will influence the objects you place into this environment. The features of the objects you place in the scene need to match what\u2019s already there. To the right you can see that the angles on the sides of the cubes change based on the horizon line and vanishing point. Create objects that follow the same vanishing point and horizon line. Do not mix and match the angles of objects in the same scene. If you do, the scene won\u2019t look natural.\n+ =\n+ =+ =\n+ =", "start_char_idx": 0, "end_char_idx": 681, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "93ab829f-cacc-4b1d-a97d-ca16205d91c3": {"__data__": {"id_": "93ab829f-cacc-4b1d-a97d-ca16205d91c3", "embedding": null, "metadata": {"page_label": "124", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b29a996b-2ac2-45f4-abd0-7e8aeeeed452", "node_type": null, "metadata": {"page_label": "124", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "08abd84014d9ca417dbc38e68c9361a882a3c74ad8026a9846d6992619c45e52"}}, "hash": "6b4e5c9a56dd341f3022027eea606869f8128a13ad3e708ebdb310b53d9e400d", "text": "124    slide:ologyNext, determine the source of your lighting. The source will dictate how light is cast on your \nbackground. Determining how light affects your background also influences how light is cast \non the objects placed on the background. Light creates shadows and highlights.   \nDetermining the Light Source\nThese eight back-\ngrounds have a light source that shines across them. When you place elements into these backgrounds, their highlights and shadows follow the same source of light. For your back-ground, select one angle for the light source and stick with it throughout the presentation.", "start_char_idx": 0, "end_char_idx": 605, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "401c8f78-9482-4491-8e4e-07be45f99c5b": {"__data__": {"id_": "401c8f78-9482-4491-8e4e-07be45f99c5b", "embedding": null, "metadata": {"page_label": "125", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b5ce573b-a463-4b93-9624-fa198c83eb59", "node_type": null, "metadata": {"page_label": "125", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "aeb9129cf62ce68bebdc6e71eee79ea355ae79b29a89b49ff6713fe1766e6477"}}, "hash": "14352f8e303583608a3b1a4a8d9d89d69a2cc92d3d91268aea306aa03aa39b91", "text": "Using Visual Elements: Background, Color, and Text    125Adding a soft, circular shadow \nbehind the sphere makes it look as if it is hovering over a surface or in front of a wall, and that you\u2019re looking straight at it. T!P\n\u2022 T he background is a surface, stage,  \nor backdrop\u2014not the main focus.\n\u2022\n Wha\nt\u2019s in the background should be \nsubordinate to the real content.\n\u2022\n A\nvoid adding photos or images to the \nbackground. It distracts the audience; \nthey will try to process what the image is and why it has been obscured. An elliptical shadow placed \nat the bottom of the sphere makes it look as if it\u2019s sitting on a surface.\nAdding a reflection below the \nsphere makes it look as if it\u2019s sitting on a very shiny surface.", "start_char_idx": 0, "end_char_idx": 724, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "28f5908c-5578-484e-a9cb-fb2a9ea82984": {"__data__": {"id_": "28f5908c-5578-484e-a9cb-fb2a9ea82984", "embedding": null, "metadata": {"page_label": "126", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "19224dc7-40cb-4590-bc20-2509d700e5e1", "node_type": null, "metadata": {"page_label": "126", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "76237010a628f464e7be58014a65774caa442d47eea3ca822b55151ac6204b9a"}}, "hash": "76237010a628f464e7be58014a65774caa442d47eea3ca822b55151ac6204b9a", "text": "126    slide:ologyColor\nColor is crucial to your presentation. It sets a tone \nand helps establish what the audience will expect. It helps communicate what type of journey you will be taking them on. Is it an exciting journey or a serious or dangerous one? Pick colors that properly represent you, your company, and your stance.\nWho is your audience?\nDetermine colors that appeal to the target audience and avoid colors that won\u2019t resonate with them.\nWhat industry are you in?\nReview the colors of your competitors to ensure that your chosen palette helps you stand out in your field. Also avoid colors that are negative in your industry. For example red should be avoided for a financial institution, but would be okay for a blood bank. \nWho are you?\nPick colors that reflect your personality. Whether your brand is vivid and exciting, or repetitive and conservative, select colors that represent it.", "start_char_idx": 0, "end_char_idx": 901, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5fafa0a7-f948-4b21-bb12-874c1b5831a3": {"__data__": {"id_": "5fafa0a7-f948-4b21-bb12-874c1b5831a3", "embedding": null, "metadata": {"page_label": "127", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "982c0f6e-ac6a-484e-894c-6bb53573a6fa", "node_type": null, "metadata": {"page_label": "127", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "eca7f0e9c085728c5366d42400f85cd9f03c3ed3ebda8c0775a48ec3e7825588"}}, "hash": "eca7f0e9c085728c5366d42400f85cd9f03c3ed3ebda8c0775a48ec3e7825588", "text": "Unfortunately miles \nof bland landscape deflated the mood of the trip.\nThe Colorado skies were supposed to be the highlight of our journey.\nUsing Visual Elements: Background, Color, and Text    127Our family went on a train ride from San Jose to \nChicago. Amtrak times it perfectly so that the train arrives in Denver right at sunset. This leg was to be the highlight of the journey\u2014descending the Rocky Mountains into the Colorado basin. But unbeknownst to us, during the night the pass over the Rockies was blocked, and in Salt Lake City we were rerouted through southern Wyoming. \nThe hope of an entire day meandering through the \nRockies and descending into Denver was shattered. Instead of a vivid, vibrant, and exciting palette, we had a consistent, monotonous, and conservative palette. Not that a conservative palette is bad, it just didn\u2019t match our expectations. Try to meet your audience\u2019s expectations. \nVicki \u201cjakesmome\u201d Watkins\u00a9 iStockphoto.com/Inga Brennan", "start_char_idx": 0, "end_char_idx": 971, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "e08710ef-77f4-4fad-9f8f-addab7be9b27": {"__data__": {"id_": "e08710ef-77f4-4fad-9f8f-addab7be9b27", "embedding": null, "metadata": {"page_label": "128", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "c83c3433-1a03-4684-a9e3-3785b03d9370", "node_type": null, "metadata": {"page_label": "128", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "089d80f2262bc14a830dbe3ff02d2135c87bef4f00c00c9f4900fd6140ff8f11"}}, "hash": "089d80f2262bc14a830dbe3ff02d2135c87bef4f00c00c9f4900fd6140ff8f11", "text": "128    slide:ology \nAbout the Color Wheel\nUnderstanding and using the color wheel \nhelps you choose a harmonious palette.\nApple\u2019s Keynote Color Picker\nMicrosoft\u2019s PowerPoint Color PickerThe color wheel helps you visualize the relationships that \ncolors have to one another. Microsoft\u2019s PowerPoint and Apple\u2019s Keynote applications base their color wheels on the one that Sir Isaac Newton discovered. The wheel uses three primary colors, red, yellow and blue, spaced evenly apart. Blending those colors creates the full color wheel, as shown on the right-hand page. \nEach pie slice of the wheel has tints and shades of a sin-\ngle hue (true color). The hue on this wheel is four rings out from the center. The colors toward the center of the wheel have white added to the hue, called tints, whereas the rings of colors on the outside of the hue have black added to them to create a shade of the color. \nPresentation applications reference the color wheel\u2019s \nlogic in their color picker tools, which is a good reason to understand the color wheel itself. \nYou can select colors for your palette anywhere in the \nwheel with any saturation of color, but make sure that it contrasts and projects well. There is a bit of a science to creating a pleasing palette.", "start_char_idx": 0, "end_char_idx": 1254, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "03f5cae8-2c8d-413c-8532-9251255017bc": {"__data__": {"id_": "03f5cae8-2c8d-413c-8532-9251255017bc", "embedding": null, "metadata": {"page_label": "129", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "188e9fd0-ee83-43da-aeb4-a4d95e336dab", "node_type": null, "metadata": {"page_label": "129", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "81b7115478f754f46e1224e685a6e5c3ac3c173be11a8ebe59b73e86046e64fc"}}, "hash": "81b7115478f754f46e1224e685a6e5c3ac3c173be11a8ebe59b73e86046e64fc", "text": "Hues \n(true color)\nTints \n(percentage of white \nadded to a hue)\nShades  \n(percentage of black \nadded to a hue)\nUsing Visual Elements: Background, Color, and Text    129", "start_char_idx": 0, "end_char_idx": 168, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c034db7f-fedf-4226-8872-e514b070a256": {"__data__": {"id_": "c034db7f-fedf-4226-8872-e514b070a256", "embedding": null, "metadata": {"page_label": "130", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2cdbf9af-c042-43ce-aa9a-7967fafb979e", "node_type": null, "metadata": {"page_label": "130", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1ff9e5ebe5fe8afa465b97a0daee8ba0d2ef4f70030f3e1e8f148606725bc2a6"}}, "hash": "1ff9e5ebe5fe8afa465b97a0daee8ba0d2ef4f70030f3e1e8f148606725bc2a6", "text": "130    slide:ologyAnalogous\nSelecting colors that are touching in \nthe wheel creates a narrow, harmoni-ous color scheme. Similar to mono-chromatic colors, analogous colors provide a predominantly warm or cool feeling, depending on where they lie on the wheel.Monochromatic\nUsing variations of the same color  can create a striking palette, but it\u2019s difficult to use color effectively with-out adding black, white, and shades of gray for contrast. Select colors with a broad range of tints and shades to provide enough contrast. Complementary\nColors from the opposite ends of the wheel provide the most contrast. If you can stave off the temptation to add more colors, limit them to only two to create a powerful (or even startling) look. But arrange them wisely so they don\u2019t clash.  \nUsing the Power of Color\nAthletic\nFeminineR 202\nG 108\nB 24R 0\nG 84\nB 150\nR 191\nG 86\nB 139R 188\nG 211\nB 87Earthy\nStrong\nR 72\nG 107\nB 28\nR 144\nG 25\nB 28R 101\nG 141\nB 43\nR 215\nG 32\nB 39R 144\nG 193\nB 62\nR 243\nG 113\nB 84Powerful\nCalm\nR 136\nG 20\nB 119\nR 0\nG 172\nB 179R 196\nG 22\nB 28\nR 0\nG 175\nB 113R 198\nG 68\nB 31\nR 136\nG 198\nB 91", "start_char_idx": 0, "end_char_idx": 1109, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "056ac72e-6872-459e-a5e6-9c6874597f7c": {"__data__": {"id_": "056ac72e-6872-459e-a5e6-9c6874597f7c", "embedding": null, "metadata": {"page_label": "131", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "14ef11d5-7970-478b-8c5d-fc78576f77de", "node_type": null, "metadata": {"page_label": "131", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "daa1915cf2259e4cbdfc47a742a1249bda75597401eed7c9413643959316c82e"}}, "hash": "daa1915cf2259e4cbdfc47a742a1249bda75597401eed7c9413643959316c82e", "text": "Using Visual Elements: Background, Color, and Text    131Split Complementary \nThis variation of the complementary \nscheme uses two colors on either side of a directly complementary color. These colors have high visual contrast but with less visual tension than purely complementary colors.Triadic\nThree colors equally spaced around the color wheel create vivid visual inter-est. Some of the palettes are bold while others are more refined. You can modify this method by using a light tint or dark shade of one of the three colors instead of the pure hue. Tetradic\nThis scheme is popular because it offers strong visual contrast while retaining harmony. It uses two pairs of comple-mentary colors. It\u2019s difficult to harmonize this scheme if all four hues are used in equal amounts. Pick a dominant color  for your design and use the others to support the main one. \nRegal\nRetroR 84\nG 39\nB 133\nR 47\nG 179\nB 202R 206\nG 138\nB 20\nR 241\nG 86\nB 79R 92\nG 160\nB 56\nR 246\nG 150\nB 84Inviting\nPlayful\nR 0\nG 124\nB 128R 123\nG 10\nB 107R 206\nG 128\nB 20\nR 13\nG 124\nB 193R 208\nG 63\nB 65R 252\nG 238\nB 33Spirited\nHealthy\nR 0\nG 82\nB 149\nR 103\nG 163\nB 189R 27\nG 125\nB 55\nR 144\nG 193\nB 62R 138\nG 13\nB 16R 202\nG 103\nB 32\nR 199\nG 77\nB 31R 192\nG 104\nB 138", "start_char_idx": 0, "end_char_idx": 1229, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "17c57a86-54f5-4fa5-aecd-7bed2d037956": {"__data__": {"id_": "17c57a86-54f5-4fa5-aecd-7bed2d037956", "embedding": null, "metadata": {"page_label": "132", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8423f957-f185-4c37-be52-06fd5f9dbd58", "node_type": null, "metadata": {"page_label": "132", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fc0033417f7bdad0906e27c8dde28a0b7dfca642a2f32b0ca232fcbf4f34cdd1"}}, "hash": "fc0033417f7bdad0906e27c8dde28a0b7dfca642a2f32b0ca232fcbf4f34cdd1", "text": "132    slide:ologyBefore you can decide on a color palette, you need to \ndetermine your background color. With the technological advancement of projectors, there are no restrictions on what background color to use anymore, because most colors now translate well. However, in certain circum-stances, a darker background might be more effective than a lighter background, and vice versa. \nTwo factors determine whether dark or light is appro-\npriate: the formality of the event and the venue size. The human eye requires contrast for visibility, and pure black or pure white backgrounds have the great-est opportunity for contrast since they are without color. Look at the color palettes on the right. Here the PowerPoint color palette appears on various colored backgrounds. The palettes on the black and white backgrounds on the opposite page are completely visible and have full contrast. On the midrange colored backgrounds, the contrast is diminished. Some of the colors are indistinguishable from the background, and portions of the palette are unusable. \nWhen choosing your color palette, make sure that it \ncontrasts with the background and the other colors you have chosen\u2014and holds up to a projection test. Colors might look great on your computer screen, but then look different or diluted when projected. If color integrity is important to you, either use your own pro-jector as often as possible or arrive at your venue early enough to have time to adjust the projector. \nChoosing Y our Colors\n\u2022 F ormal\n\u2022\n Doesn\u2019t influenc\ne ambient lighting\n\u2022\n Does not w\nork well for handouts\n\u2022\n F\newer opportunity for shadows\n\u2022\n F\nor large venues\n\u2022\n Objects can glo\nw\n\u2022\n Inf\normal\n\u2022\n Has a bright f\neeling\n\u2022\n Illumina\ntes the room\n\u2022\n W\norks well for handouts\n\u2022\n F\nor smaller venues (conference rooms)\n\u2022\n No opportunity f\nor dramatic lighting \nor spotlights on the elementsDark \nbackground\nLight background", "start_char_idx": 0, "end_char_idx": 1903, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cb2a1442-47c9-43a9-a208-32cc10ab15a0": {"__data__": {"id_": "cb2a1442-47c9-43a9-a208-32cc10ab15a0", "embedding": null, "metadata": {"page_label": "133", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5b0a552d-7242-4862-8297-81460a7e175c", "node_type": null, "metadata": {"page_label": "133", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "2028ed9d2f74b579cf9b6bc0323c2a4de00c3901cfddd2f36fc2354d34709c1f"}}, "hash": "2028ed9d2f74b579cf9b6bc0323c2a4de00c3901cfddd2f36fc2354d34709c1f", "text": "Using Visual Elements: Background, Color, and Text    133Contrasting with \nthe background \nis critical so the \naudience can see \nyour content. \nIn these samples \nsome colors pop \nout but many blend \nin. That\u2019s because \nthe background is a \nmidtone instead of \n very dark or very \nlight. Midtones \nreduce the contrast.Pastels and light \ngradients can be \u201cblown out\u201d by the projector and appear indistin-guishable from  each other by  the audience.", "start_char_idx": 0, "end_char_idx": 446, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9f50bbdc-94c8-4b95-b98c-d3d4bb76fd4c": {"__data__": {"id_": "9f50bbdc-94c8-4b95-b98c-d3d4bb76fd4c", "embedding": null, "metadata": {"page_label": "134", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ca045436-33a9-463c-bcad-cec8a0714d3c", "node_type": null, "metadata": {"page_label": "134", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "52566f9c3431a98267349133d842a316fbed5b18be0c02b47b7e4d08be64adbd"}}, "hash": "52566f9c3431a98267349133d842a316fbed5b18be0c02b47b7e4d08be64adbd", "text": "134    slide:ology\nOnce you know who your audience is, it\u2019s pretty easy to deter-\nmine what their likes and dislikes are. You can determine which color palette will appeal to the audience by understanding their personality (see bottom of pages 130\u2013131 for various tempera-ments expressed through color). Colors can also seem mascu-line or feminine, enticing or reserved.\nAnother way to pick a palette is to identify colorful images within \nyour industry that can influence your corporate color palette. Identify a series of images that support the subject matter.  \nUsing Industry Color Palettes\nAgriculture IndustryColors were \npicked directly from the industry photographs.\nR 114\nG 158\nB 60R 89\nG 149\nB 222R 250\nG 222\nB 67R 206\nG 101\nB 54", "start_char_idx": 0, "end_char_idx": 740, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6064bb60-5192-4873-ba43-1600e84fb951": {"__data__": {"id_": "6064bb60-5192-4873-ba43-1600e84fb951", "embedding": null, "metadata": {"page_label": "135", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "64e2f116-1356-48f7-bb14-c99845f296d8", "node_type": null, "metadata": {"page_label": "135", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "2c2e979d52e801ded6d42394cf6f67d2c87d28357a7db7f807f95f6efba8164b"}}, "hash": "2c2e979d52e801ded6d42394cf6f67d2c87d28357a7db7f807f95f6efba8164b", "text": "Using Visual Elements: Background, Color, and Text    135Automotive Industry\nR 0\nG 0\nB 0R 151\nG 171\nB 188R 98\nG 101\nB 108R 251\nG 202\nB 73\nWith a neutral color palette, \njuxtaposing a bright color helps focus attention where needed.T!P  \nContrast is important when choosing \nyour palette because projectors vary and the subtle color differences you set up on your computer screen can get lost. Manually tweak the colors while projecting to ensure they translate well.The example on the previous page uses images from the agri-culture industry. By using a color eyedropper tool, the designer pulled colors directly from the photograph.\nEach industry palette can be strikingly unique. This palette built \nfor the automotive industry plays up the metals as the base colors, as well as gold. It doesn\u2019t incorporate the paint color of the vehicles themselves. Using gray tones as the primary color palette helps the bright colors pop out against the relatively muted palette. \n\u00a9 iStockphoto.com/Mark Evans, Peter Mlekuz, kativ, Andrew Parfenov", "start_char_idx": 0, "end_char_idx": 1037, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c1de52a1-6a96-43a3-80bb-e3e5b88456e8": {"__data__": {"id_": "c1de52a1-6a96-43a3-80bb-e3e5b88456e8", "embedding": null, "metadata": {"page_label": "136", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ae4699c6-de11-4572-a6f1-3ac21e073da5", "node_type": null, "metadata": {"page_label": "136", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "cc4ad7bf6e122c8cb1f9591df3424fea6881e62929ac445e37be7290821eb88f"}}, "hash": "cc4ad7bf6e122c8cb1f9591df3424fea6881e62929ac445e37be7290821eb88f", "text": "136    slide:ology \nAssembling a Color Palette\nAbout 1 in 12 people have some sort \nof color vision deficiency. Be sure to \nemploy varying brightness in color and \nchoose distinguishable shapes to tell \nyour visual story.\nCheck your slides for contrast before \npresenting them by converting the \nfile to grayscale and printing it on a \nblack-and-white printer. Anything that\u2019s \nindistinguishable from the background \nor other components on the slide could \nbe indistinguishable to someone with \n a color vision deficiency. \nThe circle above uses various color-\nized circles to create the number 74. A \ncolor-blind person cannot distinguish the \norange tones from the green ones. Odds \nare high they cannot see the number.\nHow should this affect the color choices \nyou make for a palette which might be \nseen by lots of people?To assemble a palette, ideally select three to five core \ncolors from the color wheel, plus a neutral and a highlight color. A good place to start is to look at the color(s) of \nyour logo or industry-appropriate colors. Based on the \ncolor you select, you can experiment with the various \nmethods of combining and coordinating colors from the \nprevious pages. Also experiment with tint and shade. \nNeutral colors often serve as a background element and \naid in visual hierarchy and divisions of space. You can use \nneutrals to create an additional background surface as \nlong as it isn\u2019t distracting. For example, white serves as \na primary background color for this book while bands of \npale gray are sometimes used as a secondary background \ncolor to anchor slide samples in the case studies. Neutrals can also be used in data charts and diagrams as second-\nary information. Using a neutral color for secondary data \nhelps blend information into the background. That helps \nthe emphasized data stand out. Neutrals can be in shades \nof the corporate logo color or a tint or shade of the back-\nground color being used. Highlight colors accentuate text \nand create emphasis in charts and infographics.\nWhen you\u2019ve selected a color palette, also select light \nand dark tones of the color set. These dark and light \ntones determine the depth of range for gradients. For \nexample, when you create an object that has a gradient \nfill, the dark range would serve as shading and the light \ntones as the highlight. \nOnce you\u2019ve finalized your palette, place it on a slide  \nand project it to ensure the colors contrast well against \neach other.", "start_char_idx": 0, "end_char_idx": 2462, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "81a7a532-3a56-4854-a2f7-da2ad053f223": {"__data__": {"id_": "81a7a532-3a56-4854-a2f7-da2ad053f223", "embedding": null, "metadata": {"page_label": "137", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7ca69320-c25d-45a8-941c-472aaa124421", "node_type": null, "metadata": {"page_label": "137", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "bbe49855f33c65aa42fae07075aaa2ee327d8d52ac19839774739c9d8ad8416e"}}, "hash": "bbe49855f33c65aa42fae07075aaa2ee327d8d52ac19839774739c9d8ad8416e", "text": "Using Visual Elements: Background, Color, and Text    137", "start_char_idx": 0, "end_char_idx": 57, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3a95eba9-3c77-49c9-845c-978303c0937d": {"__data__": {"id_": "3a95eba9-3c77-49c9-845c-978303c0937d", "embedding": null, "metadata": {"page_label": "138", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b5975bd3-ef4a-4efb-95f5-6a2b9fd669bd", "node_type": null, "metadata": {"page_label": "138", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c598926193c742868978861407ca7673e84410e64bc9a6e3cc341b89a07c2571"}}, "hash": "f6e6f2094b4fcc9dfa4282cda876563b5cbc3ff338fe86eca1c8cddba4a9e76c", "text": "138    slide:ologyCase Study: BzzAgent\nLimiting an Energetic Palette\nTake care in selecting images. \nHave your color palette open \nwhile searching for images \nonline. That way you can \nensure that the images work \nwell with your palette. Also, \nwhen shooting your own pho-\ntography, have your models \nwear a wardrobe that comple-\nments the color scheme.To harness the power of word-of-mouth marketing, \nBzzAgent created an infrastructure that enables con-sumers to share their honest opinions about products. Because their business model relies on attracting people who are brand loyalists as well as energetic commu-nicators, their visual identity\u2014and their color palette specifically\u2014must take a proactive and energetic stance to reflect this.", "start_char_idx": 0, "end_char_idx": 745, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "846f0bd4-17ed-4347-ab1f-722faba6fdf5": {"__data__": {"id_": "846f0bd4-17ed-4347-ab1f-722faba6fdf5", "embedding": null, "metadata": {"page_label": "139", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a76ff60a-3765-4263-bbc3-0dbe158f5a7e", "node_type": null, "metadata": {"page_label": "139", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4dcf9632df9dfd064cbc854e0d1274a41ded7ff3ff57aa116ebe04d7addda097"}}, "hash": "4dcf9632df9dfd064cbc854e0d1274a41ded7ff3ff57aa116ebe04d7addda097", "text": "Using Visual Elements: Background, Color, and Text    139It\u2019s possible, but extremely challenging, to create diagrams in a palette with only two colors. \nAdding black sparingly helped emphasize important points by increasing the contrast.For diagrams and illustrations, the designer needed to \nselect additional colors but use them sparingly. The two colors in their existing palette plotted on the wheel as almost an analogous palette because they\u2019re so close on the color wheel. We used those colors as a starting point. In an effort to continue to constrain the colors for dramatic appeal, we decided to keep all the colors on one side of the color wheel and select every other color on the wheel (in various shades and tints). We made sure that the new colors played a secondary role to the two colors in the core palette. Beware of visually overwhelming your audience by giving equal value to all colors. \nHere\u2019s how the palette \nplots on the color wheel. Selecting colors from one side of the color wheel ensured contrast and color harmony.R 255  G 187  B 0\nR 150  G 211  B 51\nR 0  G 195  B 201\nR 255  G 92  B 0", "start_char_idx": 0, "end_char_idx": 1117, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a5f710b0-0d37-43c9-b9f5-291975dbeb88": {"__data__": {"id_": "a5f710b0-0d37-43c9-b9f5-291975dbeb88", "embedding": null, "metadata": {"page_label": "140", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6f413845-79b6-4065-9bd9-24d90102c4ff", "node_type": null, "metadata": {"page_label": "140", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fd943db56fa9cdf744ff130d0a1b45edcbf62f3d04d1e4a7897679956624386b"}}, "hash": "bf3a43e87f51ce158e5689b172c458970550c4d169aaca45bc2bb2dcce524dfc", "text": "140    slide:ologyT ext\nRemember the 3-second rule.\nPresentations are a \u201cglance media\u201d\u2014more closely related \nto billboards than other media. It requires commuters  \nto process quickly as they drive past. Imagine having  \na billboard full of bullets, drivers would crash trying to \nprocess the ads. \nAsk yourself whether your message can be processed \neffectively within three seconds. The audience should be \nable to quickly ascertain the meaning before turning \ntheir attention back to the presenter. For comparison, \nconsider that when billboards first appeared, a public outcry ensued over concerns of driver safety and visual \npollution of the landscape. Interestingly, relatively few protests have aired against the visual pollution in meeting \nrooms across corporate America.\nContent should lend itself to quick pro-\ncessing, and should be typeset correctly.\nWhen Apple\u2019s Macintosh first debuted, anyone with a \ncomputer could now be a desktop publisher. At Duarte, \nwe dove in head first and were thrilled when a reputable \ndesign firm invited us in for a portfolio review. While \nreviewing our work, the Creative Director\u2019s expressions \nand line of questions made me squirm. Over and over, she asked probing questions about our typesetting decisions. \nI could tell she was not impressed. She told us that we \nneeded to master type if we wanted to stand out from \nall the novices entering the field in droves. We took her advice and studied the masters.", "start_char_idx": 0, "end_char_idx": 1460, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b4fb9286-c101-426d-87cc-3bd127b93a92": {"__data__": {"id_": "b4fb9286-c101-426d-87cc-3bd127b93a92", "embedding": null, "metadata": {"page_label": "141", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2f8aa939-1c88-4326-a6e4-82fdd15594cb", "node_type": null, "metadata": {"page_label": "141", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "bd0b32722d5fc3860d69d8e47b67197b31f904af0afc1768ac3840b09d86fc8e"}}, "hash": "bd0b32722d5fc3860d69d8e47b67197b31f904af0afc1768ac3840b09d86fc8e", "text": "Using Visual Elements: Background, Color, and Text    141Her advice was timely. Shortly after, we were approached \nby Adobe and Apple, who both treat type as a critical \ncomponent to the success of their brands. They took as \nmuch care around the treatment of type as they did their \nconcept, copy, images, and layouts. Our accurately type-\nset presentations helped us land these accounts. \nSome might say that typesetting isn\u2019t worth the extra \ntime for a presentation. But type is a fundamental part of \nour culture and has been for centuries. Most people can \ninherently and easily recognize when type is balanced and \nused well.\nBefore computers, typesetting was a specialized skill and \nhonorable profession. Digitization of fonts and the advent \nof the personal computer spawned a massive generation \nof users who don\u2019t understand the context and beauty in carefully typeset design.", "start_char_idx": 0, "end_char_idx": 888, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "eacbb06c-ae89-45b0-a9f0-98ad70468b1e": {"__data__": {"id_": "eacbb06c-ae89-45b0-a9f0-98ad70468b1e", "embedding": null, "metadata": {"page_label": "142", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "fd123655-d592-4c55-95f5-ac0c676e0222", "node_type": null, "metadata": {"page_label": "142", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b191de3f7490e7e00ba5d960eda85af0241955b5cbe5bcc7cd59d1a6fa44ee62"}}, "hash": "b191de3f7490e7e00ba5d960eda85af0241955b5cbe5bcc7cd59d1a6fa44ee62", "text": "142    slide:ologyEvery font has its own personality: serious or playful, \nstately or friendly, bold or humble. Here are two different \nfonts. Study them and look for the obvious and subtle \ndifferences. When you\u2019ve trained yourself to see the  \ndifferences, you can make better choices about which \nfont is the most appropriate for your presentation. \nDissecting a Font\nThere isn\u2019t much that turns my stomach more than \nseeing someone use a foot mark where an apostrophe should be. Make sure your apostrophes have a head and \na tail. If they look like splinters it\u2019s bad; if they look like \ntadpoles, it\u2019s good. Consider the height and weight. Look at the various \nshapes created by the ascenders and descenders. Notice \nthe unique shapes formed in the negative space of the \nletters, called counters . The two words shown here are \nthe same point size, but the x-height is taller in the sans \nserif font. Choose a font that accurately reflects the  \npersonality of your brand\u2014like the examples shown to \nthe right. \nSerif Font Sans Serif Font\ndancy dancyCap Height\nX Height\nBaseline\nDescender CounterAscender\nSerifs", "start_char_idx": 0, "end_char_idx": 1117, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f34371a6-2e12-4370-8242-2b6319dced7a": {"__data__": {"id_": "f34371a6-2e12-4370-8242-2b6319dced7a", "embedding": null, "metadata": {"page_label": "143", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "884530a2-9fb6-4da8-9470-0e6bc32e93df", "node_type": null, "metadata": {"page_label": "143", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ef12b436d31adb4647b310d309ec39503e44d3d0bf25f94a14742e83f4831bd2"}}, "hash": "ef12b436d31adb4647b310d309ec39503e44d3d0bf25f94a14742e83f4831bd2", "text": "Using Visual Elements: Background, Color, and Text    143Sans Serif \nThe word \u201csans\u201d means without, so sans serif means \nwithout serifs. The letterforms are bigger and bolder. \nSans serif typefaces are usually used in children\u2019s \nbooks because of their simplicity. Some believe they \nare more difficult to read, so they are usually used in \nshort bursts like headlines, subtitles, and captions.Arial\t stable, \t conformist\nTahoma\t young,\n\t\nplain\nCentury Gothic\n happy, elegantSerif\nSerifs are intended for a long sequence of words that \nexceed one line. They have little feet that guide the \nletters into each other so the letters appear connected, \nand to help the eye stay within the line of text in dense \ncopy. Serifs possess varying line weights that help the \neye identify the letter quickly.\nThe debates still rage about which type is most suited \nfor legibility. The results of many studies are incon-\nclusive, so I conducted my own research from the \n28th floor of a Las Vegas hotel. If my earlier premise \nis true that slides are most comparable to billboards, \nthen sans serif is the way to go. Out of the 40 or so \nbillboards visible from the hotel room, the only ones I \ncould read were set in sans serif type. Debate over,  \nI guess.\nA fundamental element of design is how the fonts are \ncombined, scaled, tabulated, and spaced. Just like great wine pairing, font pairing can amplify great design. \nIt is best to combine no more than two fonts per presentation. \nUse one font for headlines and subheads, and the other for \nblocks of text.  \nIf you need a special font for emphasis, that might justify a third, \nbut rarely. Instead, use color or italics to create emphasis. More \nthan two fonts will make your slides look busy. Choose your \nprimary typeface wisely and select a secondary font to comple-\nment it. It\u2019s also perfectly fine to use only one font throughout \nyour presentation.Font  Personality\nGeorgia\t formal, \t practical\nTimes New Roman \n professional, traditional\nCourier\t plain,\n\t\nnerdy", "start_char_idx": 0, "end_char_idx": 2015, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "db5bd58e-c7d3-4d85-8c87-4ea5f4af4534": {"__data__": {"id_": "db5bd58e-c7d3-4d85-8c87-4ea5f4af4534", "embedding": null, "metadata": {"page_label": "144", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "4e775dde-aefd-4b9d-b145-d5db1f05d7e1", "node_type": null, "metadata": {"page_label": "144", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e5afe89ea348261976458a67460b29735a99f22028aa4873ff757a0ea1248721"}}, "hash": "e5afe89ea348261976458a67460b29735a99f22028aa4873ff757a0ea1248721", "text": "Big idea here\nSimple Works!\n\u2022 Succinct text\n\u2022 Crisp thoughts\u2022 Big ideas\u2022 Clear mnemonic\u2022 Relieved audience\nThe Default Blank Template \nAccommodates a Two-line Title\n\u2022 Primary bullet is 32 points, which is good \n  - Then return and tab for the second level \n    \u2022 Notice that the bullet style changes at each level \n      - With each new tab the font\u2019s point size is reduced \n         \u2022 The smallest text is 20 points, which is slideument size\n\u2022 When you move to a second point \n  - It becomes obvious that this just might be \n    \u2022 Something you want t he audience to read \n      - Instead of hearing you present the content \n         \u2022 In compelling and human way\n144   slide:ologyThere really are no official rules on the word count for  \na slide. Ultimately, you need enough words to make you comfortable delivering your message. Put enough there to serve as a mnemonic, but go for a very low word count. If you use a plethora of words, your audience will read the slide more quickly than you can explain it, making you strangely irrelevant to your own presenta-tion. One time, for fun, I delivered a presentation by just being quiet and letting my staff read the slides. It was a hoot. We were done at least ten minutes sooner! \nThe default template in PowerPoint is a slideument. This \nis not a visual aid; it is a document. Avoid two-line titles when giving a presentation because of the distance the eye has to travel across the slide. In fact, consider doing a presentation with titles only , like the one below. \nHow Many Words Should Be on a Slide?\nThe standard default PowerPoint template above \nencourages two-line titles and sub, sub, sub, sub, sub points. It\u2019s a document, not a slide.", "start_char_idx": 0, "end_char_idx": 1699, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cf96ff2d-3d0e-453d-bfc8-9dd5685e5d8b": {"__data__": {"id_": "cf96ff2d-3d0e-453d-bfc8-9dd5685e5d8b", "embedding": null, "metadata": {"page_label": "145", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ef079179-78f8-4a95-a068-e09906c05640", "node_type": null, "metadata": {"page_label": "145", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d71864d0ce141b9db3a53b63461e003e8cd828f251dcf35a8b9109bb8df3194c"}}, "hash": "d71864d0ce141b9db3a53b63461e003e8cd828f251dcf35a8b9109bb8df3194c", "text": "Agenda\n\u2022 Agenda Item #1\n\u2022 Agenda Item #2\u2022 Agenda Item #3\nContrasting T ext\n\u201cGrayed\u201d  Out T ext\nContrasting T ext\n\u201cGrayed\u201d  Out T ext\nContrasting T ext\n\u201cGrayed\u201d  Out T ext\nUsing Visual Elements: Background, Color, and Text    145Revealing Text \nNow that you\u2019ve determined how much text is on a slide, \nyou need to decide in what order and how quickly the audience should see the text. I prefer to have text build sequentially as I\u2019m not sure why anyone would want the audience to jump ahead. Remember, if the audience can see your bullets, they know the points you\u2019re going to make. They\u2019ll get bored or agitated waiting for you to catch up with them. \nIf you choose to repeat an agenda slide in your presenta-\ntion to give the audience context, gray out previous text so they can visually jump to the current point.\nUse a lighter or darker shade of the back-\nground color to dim text.T!P  \nDon\u2019t animate your text unless it adds value, meaning,  or emotion to the content.", "start_char_idx": 0, "end_char_idx": 972, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "66e504a4-881e-465a-b383-8e9c4acd1638": {"__data__": {"id_": "66e504a4-881e-465a-b383-8e9c4acd1638", "embedding": null, "metadata": {"page_label": "146", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "38558837-6b1d-4e66-a823-2c89e16d968c", "node_type": null, "metadata": {"page_label": "146", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "614892082b13e8b09d5dfc12153f3ac8b242dc5f1bf5e9257b50a3c15317415a"}}, "hash": "69c02eb1f007ab983346b8def912502565861af2056b3e4d7d4dcb1d02d7fd83", "text": "\u00a9 iStockphoto.com/Mitch Aunger\nsimple.\n BIG\ns p a c i o u s\nW AR\nThe days of peace and \nslumberous calm are dead. \nJohn Keats\n146    slide:ology \nTypesetting\nIf you plan to use large words by them-\nselves or combine them with an image, take the time to typeset the text. \nIn the same way that grammar and punctuation errors \ncan distract some of your audience, typographic lazi-ness can irk those with right-brain tendencies. Case in point: Steve Jobs built typesetting features into the very first Mac because he considered his users and had the foresight to see the importance of typesetting. Smart and innovative people do their homework. And these are the people you want as clients. So spend a few moments typesetting. You never know who\u2019s in the audience. Simplicity is powerful.\nType alone can convey \nmessages succinctly. Use \na single word or phrase to \nget your point across. Often, \nnothing else is needed.", "start_char_idx": 0, "end_char_idx": 917, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0e33d7b7-f83f-4116-b911-ba149e0dd9a1": {"__data__": {"id_": "0e33d7b7-f83f-4116-b911-ba149e0dd9a1", "embedding": null, "metadata": {"page_label": "147", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "4af24279-7894-4304-bd6b-783329519dea", "node_type": null, "metadata": {"page_label": "147", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e4084bebb089cac20321ae8ac4a300cd3d6a623c2242085c90276a5d459aec5d"}}, "hash": "e4084bebb089cac20321ae8ac4a300cd3d6a623c2242085c90276a5d459aec5d", "text": "Using Visual Elements: Background, Color, and Text    147Ligatures\nLigatures occur when two or more letterforms are joined \nas a single glyph. The most common English combinations usually begin with the letter \u201cf.\u201d The word \u201cfirefly\u201d has two opportunities for ligatures: \u201cfi\u201d and \u201cfl.\u201d In the example to the right, the two individual letters are replaced with a single letterform. The bulb of the \u201cf\u201d combines with the  dot in the \u201ci,\u201d creating a unique letterform that replaces two characters. Common ligatures are \n\ufb02, \ufb01, ft , ff, ffl, ffi.\nKerning \nKerning adjusts the space between individual letters. A well-kerned font reduces the amount of visually awkward gaps between letters. Turn auto-kerning on in your presentation software. Common letters that need to be kerned manually are capital letters:  \nA, R, T , V , W , Y .\nLook at the word \u201c WAR \u201d. It is not kerned. You can see how \nthe slant of the \u201c W\u201d is parallel with the slant on the \u201c A\u201d but \nthere\u2019s a large gap between the two letters. Compare this with the slide on the opposite page where the word \u201c\nWAR \u201d \nis properly kerned. \nLetterspacing\nLetterspacing\u2014also called tracking\u2014refers to the amount of space between letters that affects the overall density of  a word. The slide on the opposite page with the word  \u201cspacious\u201d has loose letterspacing.Final typeset word  \napplied to a slide.AFTER: Ligatures and kerning appliedBEFORE: Default PC typeLigatures not used\nGaps and spaces  \nmake awkward  negative spaces  \nbetween letters.", "start_char_idx": 0, "end_char_idx": 1500, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "595945dc-df0e-4ab8-b461-dde9c64311f9": {"__data__": {"id_": "595945dc-df0e-4ab8-b461-dde9c64311f9", "embedding": null, "metadata": {"page_label": "148", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "cf27ead6-18ca-4c7d-9ee5-8b3b3d6b3c66", "node_type": null, "metadata": {"page_label": "148", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a110e3e199305343e5e6642e807d3c329bc8edbf396caa73e6fdbfda598b60fe"}}, "hash": "a110e3e199305343e5e6642e807d3c329bc8edbf396caa73e6fdbfda598b60fe", "text": "Title placed here\n\u2022 Major Bullet number 1\n \u2022  Sub-bullet number 1\n \u2022\n Sub-bullet number 2\n\u2022 Major Bullet number 2\n \u2022  Sub-bullet number 1\n \u2022\n Sub-bullet number 2\nTitle placed here\n\u2022 Insert your bullet line\n\u2022 Insert your bullet line\u2022 Insert your bullet line\u2022 Insert your bullet line\n148    slide:ology \nTypesetting a Block of T ext\nParagraph spacing determines the gap between blocks of \ntext. In the case of bullet points, each bullet is considered  a new paragraph, whereas a second line in a bullet is not. \nCan you see that just above this line of text, the space is \nlarger than the type within the paragraph? Line spacing is the space between lines within a paragraph. Holding down the Shift key and then pressing Return (called a soft return) creates line spacing, whereas pressing the Return key alone (called a hard return) will give you paragraph spacing.\nBullets\nNotice the paragraph spacing between each  \nbullet paragraph.Sub\u2013bullets\nIf you insist on using them, they should be spatially associated with the primary bullet. Notice how there\u2019s a larger space between the sub\u2013bullet and next major bullet. That\u2019s paragraph spacing.", "start_char_idx": 0, "end_char_idx": 1141, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f0992d1a-f402-4691-a092-807a31b1261d": {"__data__": {"id_": "f0992d1a-f402-4691-a092-807a31b1261d", "embedding": null, "metadata": {"page_label": "149", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a5a53bbd-6fd0-4f55-814b-be67a04fe4c6", "node_type": null, "metadata": {"page_label": "149", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c11ba24bbff21707fc09e50db93b652596776fda44bb9af7fe6990bd0d1ddac3"}}, "hash": "c11ba24bbff21707fc09e50db93b652596776fda44bb9af7fe6990bd0d1ddac3", "text": "\u201cThe typographer must analyze  \nand reveal the inner order  \nof the text, as a musician must reveal \nthe inner order of the music he  \nperforms.\u201d\nRobert Bringhurst\nAdjusting the text box creates a straighter rag and removes \nthe widow.In typesetting terms, \na widow is a single \nword by itself at the \nend of a paragraph \n(in this case it is the \nword \u201cperforms\u201d).\n\u201cThe typographer must analyze and \nreveal the inner order of the text, \nas a musician must reveal the inner \norder of the music he performs.\u201d\nRobert Bringhurst\nUsing Visual Elements: Background, Color, and Text    149The above text is aligned left. The rag is the \nshape that the text makes on the nonaligned side (in this case the right side). Look at the shape and determine if it has a distracting shape. In this case the word \u201creveal\u201d sticks out too much, and the word \u201cperforms\u201d in the last line is a widow. Usually all can be fixed easily by making a minor adjustment to the width of the text block, making manual line breaks with a soft return, or both.", "start_char_idx": 0, "end_char_idx": 1025, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6a35d797-e071-4b9b-be70-ea7fd64c6ac3": {"__data__": {"id_": "6a35d797-e071-4b9b-be70-ea7fd64c6ac3", "embedding": null, "metadata": {"page_label": "150", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "481d9b72-6104-4a48-85c7-5c8f7b854f15", "node_type": null, "metadata": {"page_label": "150", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6e6948fbfbbea07b5d727b22307fcffda3fc2547d0d55c6980a5f84758a54b55"}}, "hash": "897b5322b8f047ca96547244778987d4e337349ffed276b65707e66835e31ae7", "text": "150    slide:ologyGuns don\u2019t kill people, as the saying goes, but bullets  \nkill plenty. Many an audience has fallen prey to bullet  slide after bullet slide, and a dead audience (even  metaphorically speaking) won\u2019t help you achieve  your presentation objectives! Obeying Gun Laws and Bullet Laws \nProtect your audience from the dangers \nof bullets with a few simple guidelines. First, if you have to use bullets at all, use them sparingly. \nMany rules have been written about how many bullets \nshould be on a slide. But, ignore the 4  x 4\n rule, and the \n5 x \n 5\n rule, and the 7-word per slide rule. Instead, use good \ndesign sense to visually compose your bullet slides.\nT!P  \nKeep a copy of the Chicago Manual of Style  and Words into \nType and refer to them often.", "start_char_idx": 0, "end_char_idx": 770, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b97cc92d-97fd-431a-b6ed-f60654eb70a3": {"__data__": {"id_": "b97cc92d-97fd-431a-b6ed-f60654eb70a3", "embedding": null, "metadata": {"page_label": "151", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "235182da-9622-4aa3-bf24-5504788d45c6", "node_type": null, "metadata": {"page_label": "151", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "187d7982af6df283f02bc4848daff1e115a7dac45dfafbc41ee70439b6fb7320"}}, "hash": "187d7982af6df283f02bc4848daff1e115a7dac45dfafbc41ee70439b6fb7320", "text": "This bullet slide \nboiled down the \ncontents from this \nspread into a brief, \nparallel structure.Jerry Weissman, author of The Power Presenter,  strongly \nbelieves that when you create a text slide containing \nbullets, you are, in effect, presenting headlines only. As the presenter, it\u2019s your job to put flesh on the bones of the skeletal bullets. The presenter provides the body text around the headline. When composing your bullets, think of them as newspaper headlines. Keep them as succinct as possible and write each line in parallel structure. That means that each one must begin with the same tense and the same part of speech: verb, noun, adjective, and so on. Whether your first bullet is a sentence or just a fragment, make the rest of them the same. And finally, avoid the extra visual complexity of sub-bullets whenever you can. Standard convention traditionally uses title case for titles and initial caps (capitalizing only the first word of the line) for everything else. You can\u2019t go wrong with this convention. But some companies have other conventions that are dictated by their brand guidelines. Use all caps sparingly and only for emphasis because, as with e-mail, caps can be perceived as shouting. \nWhatever you choose, do it consistently. It\u2019s bothersome \nif some bullets have a period and others don\u2019t. Likewise, slides that use title case followed by slides employing initial caps are disconcerting. Bullet points, too, should either all be initial cap or use another convention. Remember, consistency is key. \nBullet Laws\n\u2022 Protect audience\n\u2022 Use sparingly\u2022 Write headlines\u2022 Use parallel structure \u2022 Avoid sub-bullets\nUsing Visual Elements: Background, Color, and Text    151", "start_char_idx": 0, "end_char_idx": 1702, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "fbc3031f-18a3-41d8-967a-81ea55a1c2f3": {"__data__": {"id_": "fbc3031f-18a3-41d8-967a-81ea55a1c2f3", "embedding": null, "metadata": {"page_label": "152", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ced7a5a7-2d09-4d2e-be98-7376dc727f94", "node_type": null, "metadata": {"page_label": "152", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "de53bf16f3164147953e32b65f172dcf01c48f94905acb5e24b2a6024007100f"}}, "hash": "de53bf16f3164147953e32b65f172dcf01c48f94905acb5e24b2a6024007100f", "text": "152    slide:ologyWhat is the most appropriate minimum font size? If you have \nto ask, you may be using your slides as a document. Here are a few good approaches: \nValidating Y our Font Size\nT!P  \nStay consistent. For keynotes, don\u2019t go \nsmaller than 28 pt. If you are consistently reducing your point size to under 24 pt and using third-level bullets, you have officially created a document and not a slide.1\n2\n3\n4Measure the diagonal length of your computer screen. Let\u2019s \nsay it\u2019s a 21 inch monitor. Using a tape measure, place a piece of tape 21 feet from your screen. If your screen is 17 inches, place the tape 17 feet away, etc. Then, launch a slide on your screen into slide show mode. Whatever you cannot see from behind the piece of tape probably can\u2019t be seen  by the back of the room.\nPut your file into slide sorter view. Look at the slides at 66 \npercent size. If you can still read them, so can your audience.\nStand in the back of the room at your venue and click \nthrough all the slides so you know what people in the back row will see.\nFollow the advice of Guy Kawasaki, author and former Apple \nFellow: \u201cA good rule of thumb for font size is to divide the oldest investor\u2019s age by two, and use that font size.\u201d", "start_char_idx": 0, "end_char_idx": 1228, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9c63a3f8-9afb-4c04-8b84-cdc9fa4723a7": {"__data__": {"id_": "9c63a3f8-9afb-4c04-8b84-cdc9fa4723a7", "embedding": null, "metadata": {"page_label": "153", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "896fd1f7-d9a1-46e2-bf9f-54a984f2c64c", "node_type": null, "metadata": {"page_label": "153", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6ed6e81b2a5c0c5c437f5d0ffe71f299e3d0df0137f74a4c34adbd7d37e69c9f"}}, "hash": "6ed6e81b2a5c0c5c437f5d0ffe71f299e3d0df0137f74a4c34adbd7d37e69c9f", "text": "Using Visual Elements: Background, Color, and Text    153", "start_char_idx": 0, "end_char_idx": 57, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c6132796-8563-43ec-9d9a-4904b2ff26ee": {"__data__": {"id_": "c6132796-8563-43ec-9d9a-4904b2ff26ee", "embedding": null, "metadata": {"page_label": "154", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1b8a2f62-4426-4427-98a8-e225e21096d7", "node_type": null, "metadata": {"page_label": "154", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c8c6f8fb512e31a2366951e8acc80c5234ad543a8ab48277dec2f3d67945c221"}}, "hash": "c8c6f8fb512e31a2366951e8acc80c5234ad543a8ab48277dec2f3d67945c221", "text": "For a biotech company\u2019s sales event, we created a \ntheme graphic that was used throughout the venue and incorporated it into a clean but simple background for a \u201cwalk-in\u201d animation.\n154    slide:ologyMany times at large venues it\u2019s nice to have an animation \nplaying as the attendees fill the room. Often, these \u201ccurtain warmers,\u201d \u201csplash animations,\u201d and \u201cwalk-in animations\u201d feature quotes, trivia, factoids, imagery, video, or what-ever fits the theme and temperament of your event or presentation. If produced well, these animations can be timed to music and incorporate voice-over audio content as well. They are simple to produce and have just as much impact as a fancy video.\nYou can also use these animations the way interstitials \nare used on TV\u2014as mini bites of content that play when filler programming is needed. So at your presentation, when there\u2019s a break in the session or a cut to another screen for a demo, these animations fill screen space when the presenter isn\u2019t projecting slides.  \nPlaying T ext Animations as the Audience Enters", "start_char_idx": 0, "end_char_idx": 1053, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9d3ded81-d122-46fa-8327-a6e614824e9d": {"__data__": {"id_": "9d3ded81-d122-46fa-8327-a6e614824e9d", "embedding": null, "metadata": {"page_label": "155", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3dd84cbb-afb1-418a-aa4b-a8bc41b04fcc", "node_type": null, "metadata": {"page_label": "155", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0793fb2a6dee5002303fe8faa81cebe740d21e51b72749cd924b78fd05bbf828"}}, "hash": "0793fb2a6dee5002303fe8faa81cebe740d21e51b72749cd924b78fd05bbf828", "text": "Using Visual Elements: Background, Color, and Text    155\nThis simple animation sequence was \ntypeset and animated elegantly. Look at how the \u201ci\u201d in coaching combines with the \u201cl\u201d in excellence. The second \u201cl\u201d in excellence attaches to the dot on the \u201ci\u201d of the word \u201cin.\u201d These subtle typesetting decisions defined how the animations were applied. \nWWW", "start_char_idx": 0, "end_char_idx": 353, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "15c47012-35c4-420c-8008-4b5c03b8004b": {"__data__": {"id_": "15c47012-35c4-420c-8008-4b5c03b8004b", "embedding": null, "metadata": {"page_label": "157", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "31bcb270-b124-4d3b-9663-fb4b2393bc87", "node_type": null, "metadata": {"page_label": "157", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a86f8c152f07853330cd7d128c7e3f6fed286705072414d66655b08f766a24c3"}}, "hash": "a86f8c152f07853330cd7d128c7e3f6fed286705072414d66655b08f766a24c3", "text": "CH APTER  8\n157    Using Visual Elements: \nImages", "start_char_idx": 0, "end_char_idx": 49, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f9b54c72-468b-4c18-82eb-d0f31c736a07": {"__data__": {"id_": "f9b54c72-468b-4c18-82eb-d0f31c736a07", "embedding": null, "metadata": {"page_label": "158", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "078c8a53-3ef2-46ad-8ca0-dd1600d509f3", "node_type": null, "metadata": {"page_label": "158", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6a2fd6d21eee5b30ec280ed3afd0f3fed5bb59679f8d4bfc16659080debd1d8d"}}, "hash": "6a2fd6d21eee5b30ec280ed3afd0f3fed5bb59679f8d4bfc16659080debd1d8d", "text": "158    slide:ologyAssembling an Image System\nIt benefits the entire organization to have a library of \nimages with re-usable parts and pieces that employees can draw on. This way they don\u2019t have to scramble  to find appropriate industry-related images for their presentation. They\u2019ll have access to pre-approved images, which helps productivity by having key design decisions already made. They\u2019ll have the tools they need at hand so they can focus on building effective content rather than scrambling to create elements  from scratch. \nThis section focuses on two types of \nimages: photography and illustration.\nThis chapter covers the fundamentals, as well as stylistic \ninsights that will help guide you in determining the right approach for your images.", "start_char_idx": 0, "end_char_idx": 757, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d7ec785f-426f-4233-ba83-0c5a85122c60": {"__data__": {"id_": "d7ec785f-426f-4233-ba83-0c5a85122c60", "embedding": null, "metadata": {"page_label": "159", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7478c7f4-aa3c-423a-8f54-a315744b3c71", "node_type": null, "metadata": {"page_label": "159", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ca745e11187f79aedfb2eee8e0456d717a51635644c4324624049bff85b35dd0"}}, "hash": "72b7034c13b808c54723888e1789c2e3886637379ad9aa2804b47721a2b28ac0", "text": "Using Visual Elements: Images    159A powerful image library cre-\nates re-usable components that fit together well with each other. Systems like this enable you to focus on your thinking.", "start_char_idx": 0, "end_char_idx": 187, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "32181b84-6460-40fb-b8db-6d8355b27cd4": {"__data__": {"id_": "32181b84-6460-40fb-b8db-6d8355b27cd4", "embedding": null, "metadata": {"page_label": "160", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b1a4b8b4-d241-45d9-a3d2-9ef349b5d049", "node_type": null, "metadata": {"page_label": "160", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b13202adbd760656736ef170be6710072c80cb6c9a5c8a009f5ef7b2c31f281b"}}, "hash": "b13202adbd760656736ef170be6710072c80cb6c9a5c8a009f5ef7b2c31f281b", "text": "Cheesy System\n\u00a9 2008 Jupiter Images Corporation\n\u00a9 2008 Image Source/Corbis\u00a9 iStockphoto.com/Janos Gehring\n\u00a9 iStockphoto.com/James Thew\u00a9 iStockphoto.com/Nick Schlax\u00a9 iStockphoto.com/Sirin Buse\n\u00a9 iStockphoto.com/Lise Gagne160    slide:ologyTake the time to select a family of images \nthat works well together. Your lazy compet-itors will grab the first image that shows up in an image search, so invest the time to pull together wel-thought-through concepts. Photos should work as a cohesive system, as if the same photographer took them all.\nNotice how both columns of photos have \nthe same subject matter, but the second column looks like a family of images. They have similar lighting and color tones.\nConsider also the content of your photogra-\nphy. Two hands shaking in front of a globe? A group of nondescript people smiling over a laptop? These situations do not happen in real life. If you want to truly connect with your audience, you must present photog-raphy that favors realism over staged or metaphorical approximation.Photography \nEstablishing a Photographic Family\nT!P  \nSelect images of people that:partnership\ntraining\nchallenges\nsuccess\n\u2022 R eflect the audience\u2019s culture or ethnicity\n\u2022\n Ar\ne context-appropriate\n\u2022\n Don\u2019t cr\nop their subjects at the neck\n\u2022\n R\nepresent industry, customer experience, \nand real-life situations\n\u2022\n A\nccount for the current era\nThese cheesy images are all \ndifferent styles\u2026\u2026whereas these photos \nwork together well.", "start_char_idx": 0, "end_char_idx": 1461, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "06b82679-14d4-4528-b6fe-c6f02977157b": {"__data__": {"id_": "06b82679-14d4-4528-b6fe-c6f02977157b", "embedding": null, "metadata": {"page_label": "161", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8a462b47-b5d8-4c64-badf-b42d07c8b1d4", "node_type": null, "metadata": {"page_label": "161", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "303a7528a8c1195ff223540494c815afe4e8cf67c20850419b102957753bbbb9"}}, "hash": "0f7ea5d503ca1236240bf36a979b6a2ae819ab68e8910ad0f7c192323635b3a8", "text": "Using Visual Elements: Images    161The Rule of Thirds\nComposing your photos based on a simple grid of thirds \nis a trick used by movie producers, graphic designers, and professional photographers. Using the rule of thirds leads  to aesthetically pleasing and professional-looking imagery. \nThe rule is applied by dividing your photo into thirds both \nvertically and horizontally. Don\u2019t be afraid to re-compose an existing shot so that key features fall at power points for maximum impact. Believe it or not those crosshairs are called power points. This helps create a composition that is balanced, possesses energy, and creates more interest than simply centering the featured element. The focal point of the image is slightly off-center, which also gives you open space for text on the slide. Many newer digital cameras feature a grid system built-in as an option, so turn it on and align your shots to it. Next time you\u2019re watching a movie, look for scenes filmed with the focal point off-center and falling within this grid of thirds. Most scenes will.\nCrop images so they focus \non what\u2019s most important.power points", "start_char_idx": 0, "end_char_idx": 1122, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ae6eece0-8ee3-479c-b673-35960f6716e5": {"__data__": {"id_": "ae6eece0-8ee3-479c-b673-35960f6716e5", "embedding": null, "metadata": {"page_label": "162", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6c5d4cd2-f6c5-4a53-ab1c-16563dd64ed2", "node_type": null, "metadata": {"page_label": "162", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "352fb460c8d7fb62f909a5f9a78407ba1b52882bd7721340e6b43b09e97b3f63"}}, "hash": "352fb460c8d7fb62f909a5f9a78407ba1b52882bd7721340e6b43b09e97b3f63", "text": "162    slide:ologyWhy did most teachers get into education in the first place? It\u2019s \nthe kids. So why not make kids the focus of a school district\u2019s grand plan to revitalize their approach to education?\nHappy kids, bright colors, and simple compositions set a cheerful \ntone while illustrating the goal of the district\u2019s initiative: putting the fun back into education.\nThe next step for the designers was to visualize the plan and \nmake a diagram graphic that would most effectively communicate the plan. The final graphic depicts students at the center of the educational process to remind everyone that kids should be the focus of education, that everything should revolve around them and their needs.Case Study: School District\nFun with a Focus\nThis concentric \ndiagram is layered \n(page 49) and serves \nas the touchstone \nof the presentation. \nRepresenting students \nwith the green dot at \nthe center, teachers \nvisualize how the new \ninitiatives revolved \naround their charges.", "start_char_idx": 0, "end_char_idx": 983, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "22ae29b4-8ca5-456d-ac26-9f9e11ee3666": {"__data__": {"id_": "22ae29b4-8ca5-456d-ac26-9f9e11ee3666", "embedding": null, "metadata": {"page_label": "163", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d3fc899b-ef05-4b7b-8a92-708395f1de2f", "node_type": null, "metadata": {"page_label": "163", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a8b785d952cc2defeb1e0596abe8567d34d97d49e418ed453f08fe11d984a29c"}}, "hash": "a03302439c840b3fe65aa4453d1bd46219f53f06c08bb781c507b1e0cf4bc6c4", "text": "Using Visual Elements: Images    163Using duotone photographs of energized students as color-coded transition slides reinforced the district\u2019s \npositive message and reminded teachers of why they became educators in the first place.\nTogether, the photography and the information design appealed to teachers, administrators, and district \nofficials on both intellectual and emotional levels.", "start_char_idx": 0, "end_char_idx": 389, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "636986ab-61e0-4fcf-86ea-e64c296034e5": {"__data__": {"id_": "636986ab-61e0-4fcf-86ea-e64c296034e5", "embedding": null, "metadata": {"page_label": "164", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "35320da6-ffe0-4608-bd7e-ff5334b7e208", "node_type": null, "metadata": {"page_label": "164", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "77f3d1fbf266cdfb76ba186ff600f1ae59bea7652edf146e2320a6b2641f1d03"}}, "hash": "0fd68fad58c4ee0a17e7a0374f8e790e60d0510091786706b0f64d6c0fff1fdc", "text": "164    slide:ologyMany times the best photo to tell your story doesn\u2019t exist at any of the online \nphoto houses. Take custom photos to help drive the message home. Think outside the box. Don\u2019t start off by searching for existing photos. Instead, think about what type of picture would tell your story most effectively, and shoot or find that specific image. Make sure that you carefully light your subjects and avoid any awkward shadows. Extra planning will save you time by eliminating the need to manipulate the photo digitally afterward.  \nT aking Y our Own Photos\nTo explain Mozilla\u2019s truly open source \nsolution, the metaphor of pre-set Lego kit was used. The kit was prepackaged as a pirate ship, it won\u2019t make a very good house, spaceship, or dinosaur.  But Mozilla\u2019s solution isn\u2019t a pre-made kit; its open source has no restrictions.", "start_char_idx": 0, "end_char_idx": 842, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "bfb12962-830a-4f49-957e-1289177eecdb": {"__data__": {"id_": "bfb12962-830a-4f49-957e-1289177eecdb", "embedding": null, "metadata": {"page_label": "165", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f65a5720-8eb5-4622-88b9-bbc566bd6976", "node_type": null, "metadata": {"page_label": "165", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0f67d77dcc0f04f76bd08aaace196e815d9b9ba93ff5aea0934dc4369d5379dc"}}, "hash": "0f67d77dcc0f04f76bd08aaace196e815d9b9ba93ff5aea0934dc4369d5379dc", "text": "These pie slices were used to \nexplain how the U.S. healthcare \nsystem is fragmented and discon-\nnected. The various powers and \nspecial interest groups are keep-\ning it fragmented to preserve \ntheir own piece of the pie.\nAfter buying a can \nof alphabet soup, the letters were pulled out and carefully placed on top of a bowl of tomato soup.\nUsing Visual Elements: Images    165T!P \nOwn your images. Do not \nsnag images from the Web. If your presentation becomes popular online, the owner of the images can insist you pay usage rights. That can be expensive.", "start_char_idx": 0, "end_char_idx": 558, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d87e0e4f-fb42-4a3c-9458-fbd3c712f495": {"__data__": {"id_": "d87e0e4f-fb42-4a3c-9458-fbd3c712f495", "embedding": null, "metadata": {"page_label": "166", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a9d34df2-354c-4878-83c7-1ed105494e25", "node_type": null, "metadata": {"page_label": "166", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "4c2d32031003c9112f900f4004beb2dc0a12eaafb8205241fece4c50d02b4e18"}}, "hash": "bef542215d7431c9e0de1cb50388398323689b5e6e334d0eb44545c33f4819f6", "text": "166    slide:ologyLines play an important role in illustrations. They are the \nfoundation of an illustration. There are many widths, types, and textures to a line, and each displays a different tem-perament. Straight lines with sharp corners have a more direct and analytical feel to them, whereas a curvy line is more playful and casual. Choose lines that support the rest of your design. You can also develop an overall system for the lines where various line styles are used for different purposes within the presentation. Whatever decisions you make, be consistent throughout.Illustrations \nUsing the Personality of Lines\nTo create textured lines, you have to either use an application other than \nyour presentation software or draw them by hand and scan them in like the samples above.calligraphy pen, marker chalk, charcoal paintbrushLine TextureThe thinnest lines are tough to project and \nmight not show up when projected in a large venue.\u00bc pt\n\u00bd pt\u00be pt1 \u00bd pt2 \u00bc pt3 pt4 \u00bd pt6 ptLine Width\nLine Type\ndotted \ndashed zig-zag curved freeform", "start_char_idx": 0, "end_char_idx": 1045, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "30aa1132-fa16-43f0-8615-de938d09c206": {"__data__": {"id_": "30aa1132-fa16-43f0-8615-de938d09c206", "embedding": null, "metadata": {"page_label": "167", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "93205543-2247-440f-9bf4-d4e4b0fac923", "node_type": null, "metadata": {"page_label": "167", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "32a3186a9762c3cff47e72c265c34f9b51e9d42753a6cc32a651df2623e4817e"}}, "hash": "9def9c09d6ff4422d099b98aef1b5b88e1ea55a94b039709b7393849d776fe99", "text": "\u00a9 iStockphoto.com/Mustafa Deliormanli \u00a9 iStockphoto.com/Guy Sargent\n\u00a9 iStockphoto.com/Steven Miric \u00a9 iStockphoto.com/Yaroslav Osadchyy\nUsing Visual Elements: Images    167To create this hand-drawn overlay, print out a photo and place tracing paper over it. Hand-\ndraw or paint new elements into the scenes. Scan in the sketches, make the image background transparent, and place them on top of the photo. You can even animate them. (For example, the swing on the tree moves in the above example).", "start_char_idx": 0, "end_char_idx": 495, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b37629d4-c4fe-41bd-8eb9-37dcda553895": {"__data__": {"id_": "b37629d4-c4fe-41bd-8eb9-37dcda553895", "embedding": null, "metadata": {"page_label": "168", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8f3bb71d-3b51-4db8-a354-e970cd628c8e", "node_type": null, "metadata": {"page_label": "168", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6958529a64795f427eb6e453e624eb012c3faddf7cb67d7c9b06e2ac2a8e31b7"}}, "hash": "6958529a64795f427eb6e453e624eb012c3faddf7cb67d7c9b06e2ac2a8e31b7", "text": "BLADE SERVER\n168    slide:ologyEither buy pre-illustrated icons or hire an illustrator to \ncreate a custom robust library of icons that are relevant to your industry. All the graphics on this page were cre-ated in an isometric style. They have no vanishing point, which makes all the sides of the illustrations parallel to the opposite side. This illustration method makes it easy for anyone to assemble the graphics because they will all appear to be sitting on the same surface no matter where you put them. \nCreating an Illustration Library\nThese icons were positioned ran-\ndomly. They look like they\u2019re sitting on the same surface plane because they are isometric.", "start_char_idx": 0, "end_char_idx": 668, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "44f118d5-783a-4bde-8db4-7414fd06cd99": {"__data__": {"id_": "44f118d5-783a-4bde-8db4-7414fd06cd99", "embedding": null, "metadata": {"page_label": "169", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "da605998-6edd-409a-9676-2e8a7046e02f", "node_type": null, "metadata": {"page_label": "169", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5f7a38f5c4cb70dfefb6e4e76408da63b43b331cc530f56492c3c02d86998a65"}}, "hash": "5f7a38f5c4cb70dfefb6e4e76408da63b43b331cc530f56492c3c02d86998a65", "text": "Using Visual Elements: Images    169T!P\nIf you\u2019re pioneering an industry, one way to establish \ndominance is to invest in an art library and then give it away to your entire industry, including your competitors. \nSince its inception, Cisco has given away its art library. \nThe company wanted its own representations of a net-work to be the industry standard. Notice how the isometric icons in these two samples can be con-\nnected with horizontal or diagonal lines and still look right. These isometric illustrations provide enormous flexibility when it comes to arrangement.", "start_char_idx": 0, "end_char_idx": 574, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0f7c0f8d-e80d-47c4-b549-64d3b5a0aba1": {"__data__": {"id_": "0f7c0f8d-e80d-47c4-b549-64d3b5a0aba1", "embedding": null, "metadata": {"page_label": "170", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "9c9ff28b-7e36-48af-b5b2-4dfbc7108b6b", "node_type": null, "metadata": {"page_label": "170", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b564952ce0acb4bcd9e70e1b5612e9a5dbf4f355cc3435bf372db60a9fa9e06f"}}, "hash": "57c1a8f99cc0e867c16c879a7bbf2eaf7a1d1f296e41661d3286bfbd77f187c4", "text": "Virus Attack\nVirus Defense\n170    slide:ologySometimes the concepts to be communicated are complex. It\u2019s not a \nsimple task to represent the intricacies of high tech, business, or bio-tech processes. Such complex diagrams are often called infographics and have a depth of information. \nEach of these illustrations is a system that shows how things work. \nIt\u2019s best to build and animate these complex stories so the audience understands the interconnectedness of the various parts over time.\nWhen illustrations get too complex, it is best to bring in a profes-\nsional illustrator. Here are some pointers for working with one. \nIllustrating Complex Stories\nIn this pair of illustrations, a computer virus \nattacked a kingdom and infected the citizens of the fortified city. The bottom illustration shows the IT professional (dressed as a guard) plugging the hole where the virus entered. \nWWWSuccessful Handoff\nIt\u2019s best to tell the illustrators the \u201cstory\u201d that you want to say \ninstead of telling them what to draw. This lets them propose a  solution from a fresh perspective that\u2019s easily digestible for  your audience.\nGive Them Time\nA complex illustration often requires research, ideation, and cycles of revision. All three take time. If you are time-strapped and have a clear vision for the final product, then draw a sketch. It could save time and money. \nLet Them Be Experts\nThey really do know what works. Listen to them carefully, and trust their input. Untrained and subjective opinions can derail the outcome of a project.\nBe Decisive\nGive clear, objective feedback including that of all stake holders, but consolidate it into clear non-conflicting directions.", "start_char_idx": 0, "end_char_idx": 1671, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "7c0f48af-d676-4bca-8478-38a8b71678ca": {"__data__": {"id_": "7c0f48af-d676-4bca-8478-38a8b71678ca", "embedding": null, "metadata": {"page_label": "171", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "06828947-e52b-4c49-9f49-041efb8bbbb1", "node_type": null, "metadata": {"page_label": "171", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "bcd6ad907a88099334312878fb8c66fab6edc15834d2ef62b1cfa3abcafe3f27"}}, "hash": "bcd6ad907a88099334312878fb8c66fab6edc15834d2ef62b1cfa3abcafe3f27", "text": "Using Visual Elements: Images    171Making a complex commerce \ntransaction look simple isn\u2019t easy. Placing buyers on one end and suppliers on the other, you can see in general terms how the systems connect and give real-time data to both.\n\u00a9Betsy Palay, Hyseq Pharmaceuticals, Inc.\nTurning bioinformation into biotherapeutics:  A proprietary biotechnology screening pro-cess uses a large database to identify human gene sequences that may be useful in creat-ing new medicines.Protein development platform: A human cell synthesizes, transports, and replaces important protein molecules.\n \nThis pathway \nmay lead to the development of medicines that treat patients suffering from rare genetic diseases.\u00a9Betsy Palay, Transkaryotic Therapies, Inc.", "start_char_idx": 0, "end_char_idx": 742, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f3b22d87-19c0-4ed6-bed4-376f46bb027a": {"__data__": {"id_": "f3b22d87-19c0-4ed6-bed4-376f46bb027a", "embedding": null, "metadata": {"page_label": "172", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "006b4229-fd4b-4efa-92ff-482daa24f34c", "node_type": null, "metadata": {"page_label": "172", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d3caa1f3cd0d2b3f037bec7a7eff14028620476839cc6e33bb1c25bca0303711"}}, "hash": "d3caa1f3cd0d2b3f037bec7a7eff14028620476839cc6e33bb1c25bca0303711", "text": "172    slide:ologyOn the right hand page is a collection of stylized diagrams. \nThe root shape is the same, but the scale, surface, lighting, and \ntexture differ for each one. Each diagram has its own personal-\nity. The diagrams would look ridiculous if they were put into \nthe same presentation file together.\nNow that presentation applications have built-in 3D capability \nand lighting effects, be aware of choosing styles that work well \ntogether in the same scene.\nMaking Diagrams Consistent \nStandardize on one texture, light source, or pattern unless the \nconcept you\u2019re communicating needs more. Do not use clip art, \never. Hire a local illustrator to build a set of key images that you \ncan use that map to your story.\nBuying illustrations online is priced reasonably, but select illus-\ntrations and diagrams that look like they were all created by \nthe same illustrator. \nStylizing Diagrams and Illustrations\nThis is the original diagram that has \nbeen stylized several different ways. \nT!P\nHold down the Shift key to scale images and objects while preserving their original proportions.", "start_char_idx": 0, "end_char_idx": 1096, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "83d82449-98b2-483a-8a91-618a7581e750": {"__data__": {"id_": "83d82449-98b2-483a-8a91-618a7581e750", "embedding": null, "metadata": {"page_label": "173", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "dc790784-ab50-4a68-a771-a03cb481d541", "node_type": null, "metadata": {"page_label": "173", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7b58d4bc0cc0acc8600dce38d6d62bbcd69265dd884d0f275aa8cbb555b873a4"}}, "hash": "7b58d4bc0cc0acc8600dce38d6d62bbcd69265dd884d0f275aa8cbb555b873a4", "text": "Using Visual Elements: Images    173Diagrams can \nbe stylized \ndifferently but \nexpress the \nsame meaning.", "start_char_idx": 0, "end_char_idx": 106, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "bce73bb2-0378-4a8b-980a-a7d0ede57ac2": {"__data__": {"id_": "bce73bb2-0378-4a8b-980a-a7d0ede57ac2", "embedding": null, "metadata": {"page_label": "174", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "39a9d2c1-6adb-4f2d-8df1-a29049671eda", "node_type": null, "metadata": {"page_label": "174", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a702f016cb16f973b2e5faf87e7a84f0177c2b83824aff08c55101d4f4b4ec66"}}, "hash": "1a8878af1adf36dff8b5dc8dceb86cc9ae749d4283e0342a272a69fab4864973", "text": "174    slide:ologyMore and more, healthcare is emerging as a central concern. And  \nDr. Mike Magee, author of Home-Centered Health Care,  believes that \npreventative measures and detailed future-planning are critical to a sustainable system. But here\u2019s where his philosophy departs from other models. Rather than focus on patients and their illnesses\u2014or lack thereof\u2014Dr. Magee emphasizes the home as a specific geographic location where nutrition, exercise, education, and safety all contribute to a healthy present and future. \nThe challenge therefore, lies in visually distinguishing the presen-\ntation as far from a cold, sterile hospital environment as possible, instead bringing the audience into the warm, comforting environment of a home.Case Study: Dr. Mike Magee\nHome Is Where Our Health Is\nDr. Magee has high expecta-\ntions for his presentations \nbecause his messages \nimpact so many people. He \ndoes a great job combining \nstrong visuals with moving \nstories, pertinent data, and \ninnovative solutions that \ncould solve our health crisis.", "start_char_idx": 0, "end_char_idx": 1049, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "064b8d8c-1fa8-41f2-b76c-bfdeced1f84e": {"__data__": {"id_": "064b8d8c-1fa8-41f2-b76c-bfdeced1f84e", "embedding": null, "metadata": {"page_label": "175", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "efc69bbf-5617-4ee4-bfd4-355cce1fd18b", "node_type": null, "metadata": {"page_label": "175", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8d40226549e209ad1e188ba2719ead2c481cd1a98cfb8c5b46b89bcae99ce203"}}, "hash": "8d40226549e209ad1e188ba2719ead2c481cd1a98cfb8c5b46b89bcae99ce203", "text": "Using Visual Elements: Images    175Each section of the presentation designed for Dr. Magee \nuses textures found in the home, like wood grain, fabric, and leather. Hand-drawn illustrations imbue the presenta-tion with a tactile, home-made feel, almost as if a marker had been used to draw icons and infographics directly on the backgrounds. And photos are treated the way you\u2019d see them displayed in your grandparents\u2019 home: elegantly framed and positioned prominently as to say, \u201cThis is what\u2019s important in my life.\u201d \nA subtle gradient behind the charts increases \nthe contrast. The colors also contrast well with the background.Packed with real stories from Dr. Magee\u2019s own life, this presentation describes how his family has had to cope with health issues. Simple yet powerful imagery tells the story of how his father-in-law died at the age of 44, leaving behind ten children and a wife.", "start_char_idx": 0, "end_char_idx": 893, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cca867bf-37b9-44b3-b63a-996f7c1e9c84": {"__data__": {"id_": "cca867bf-37b9-44b3-b63a-996f7c1e9c84", "embedding": null, "metadata": {"page_label": "176", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5ab6c307-e6a4-4839-ae0e-43a500e87b3d", "node_type": null, "metadata": {"page_label": "176", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c22e9505e19c5c24f16534f37bc18661ffc4b3720d59dd226ee48c8a3d19a283"}}, "hash": "c22e9505e19c5c24f16534f37bc18661ffc4b3720d59dd226ee48c8a3d19a283", "text": "176    slide:ologyAs a parent, there isn\u2019t much scarier than watching teenagers push the boundaries too far. So \nwhen Duarte VP Dan Post had one too many dangerous close calls with his two sons, he had the perfect consequences. They would spend a Saturday morning developing a presentation about boundaries. Dan started with the seed of an idea. They brainstormed, planned, filmed, and produced this presentation in Apple\u2019s Keynote in under four hours.\nIntegrating video into a presentation seems intimidating, but it\u2019s not as much about the quality \nof the production as it is the creativity of the idea. It needs to be produced at a high enough quality to get the point across, but doesn\u2019t require elaborate staging. We call these \u201cvideo slides.\u201d Incorporating short motion clips can have a powerful\u2014and unexpected\u2014impact. Each video lasts from a few seconds to a half minute and can help get more complex points across quite economically.Case Study: Incorporating Video \nPresentation as Punishment\nThey taped down the feet of a Ken doll and placed firecrackers in the \nhollow of his back. It couldn\u2019t have turned out better if Hollywood had produced it. The little denim jeans remained swaying alone as the debris (and a head) fell to the surface with a small clattering noise, followed by shocking silence. After peals of roaring laughter, the guys got Dad\u2019s point. They didn\u2019t need to receive the presentation, having internalized the message in the course of building it.WWW", "start_char_idx": 0, "end_char_idx": 1480, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f71a0599-cf9c-428d-b22e-ffa2964b5e1b": {"__data__": {"id_": "f71a0599-cf9c-428d-b22e-ffa2964b5e1b", "embedding": null, "metadata": {"page_label": "177", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "0105533a-a73b-42c6-bf95-85f5fd069808", "node_type": null, "metadata": {"page_label": "177", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "833013287d8adb243feeea06df21d6b6069256ebd4f628600ceafb066e635dd8"}}, "hash": "8e649e5c398260fd6206f1768c9f3bc5501e60f44d0a881a3f2e39ebb034a514", "text": "Using Visual Elements: Images    177", "start_char_idx": 0, "end_char_idx": 36, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "fa55a386-9f7e-4e72-a574-f6dc3f2b24cf": {"__data__": {"id_": "fa55a386-9f7e-4e72-a574-f6dc3f2b24cf", "embedding": null, "metadata": {"page_label": "179", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3e9a8edb-b260-41ae-b107-8a70b7c711d2", "node_type": null, "metadata": {"page_label": "179", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "37624f683bc96c08cc446a838a12d91634912321fe042f9035ae72f18363e3f6"}}, "hash": "37624f683bc96c08cc446a838a12d91634912321fe042f9035ae72f18363e3f6", "text": "CH APTER  9\n179    Creating Movement", "start_char_idx": 0, "end_char_idx": 36, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "64fbab11-8df8-436f-9b17-e0296207f000": {"__data__": {"id_": "64fbab11-8df8-436f-9b17-e0296207f000", "embedding": null, "metadata": {"page_label": "180", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "46525e87-ba73-4c52-8fbc-5e4d16120de9", "node_type": null, "metadata": {"page_label": "180", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f50cdd1479c7d69b8d3afa681ee6ab335ddc423aaa72f9d6534e420a61a346e2"}}, "hash": "f50cdd1479c7d69b8d3afa681ee6ab335ddc423aaa72f9d6534e420a61a346e2", "text": "180    slide:ologyWhen things move, the eye is drawn to them like a moth to light. \nIt\u2019s unavoidable. Humans are hard-wired to look when things move, primarily from the innate fight-or-flight instinct. They will process what moves and make sure they\u2019re not in danger. \nUnfortunately, when the software was designed, the developers \ndid not anticipate these instinctual characteristics. If animation is incorporated without purpose or meaning, the audience\u2019s atten-tion is turned away from the presenter and toward the movement. It\u2019s inevitable.\nPresentations are almost the only time-based \nmedia that professionals use on a daily basis. It\u2019s tempting to make everything buzz like a fly or swoosh like a rocket. Don\u2019t do it.\nEvery change, no matter how subtle, creates distraction. Every  \nanimation, no matter how well-intended, affects an audience\u2019s ability to grasp insights. And that\u2019s not to say animations are a bad thing; they should be used only to help an audience process information. But for some reason, many presenters struggle with selecting animation wisely.\nAs a presenter, you might quickly recognize the opportunity \nto design content effectively. But you also need to think about designing\u2014intentionally\u2014the time-based elements within a pre-sentation. Animation is not last-minute icing on the cake; it\u2019s a  key communication strategy.Designing Time-Based Scenes", "start_char_idx": 0, "end_char_idx": 1381, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c1285904-cc76-48bf-9a94-74e3cf0ee8f4": {"__data__": {"id_": "c1285904-cc76-48bf-9a94-74e3cf0ee8f4", "embedding": null, "metadata": {"page_label": "181", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7a497731-d8ff-49e5-bc76-20a89bccd133", "node_type": null, "metadata": {"page_label": "181", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "45b4460bc4cfa0961c48d92b7b6e0a5a24ae4dc090813d574c19a61afc585026"}}, "hash": "45b4460bc4cfa0961c48d92b7b6e0a5a24ae4dc090813d574c19a61afc585026", "text": "Creating Movement    181", "start_char_idx": 0, "end_char_idx": 24, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c676d6e4-9c59-442c-bf90-362cf3ca8d5e": {"__data__": {"id_": "c676d6e4-9c59-442c-bf90-362cf3ca8d5e", "embedding": null, "metadata": {"page_label": "182", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "18f9c8a9-d852-4de6-b4ff-4d1c71a1b466", "node_type": null, "metadata": {"page_label": "182", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1486e5764236c6580829bbcb1f7de1f6f4d41836bef1b63e63fed6f54d944809"}}, "hash": "1486e5764236c6580829bbcb1f7de1f6f4d41836bef1b63e63fed6f54d944809", "text": "182    slide:ologyAccording to the book of Ecclesiastes, \u201cThere\u2019s a time  \nto live and a time to die.\u201d The same is true for animations: There is a time for them to live, and there\u2019s a time for them to just NOT! \nIf you choose to use animation, it should \nlook natural and alive.  \nThe word animation is derived from the Latin word anima , \nwhich loosely means \u201cthe breath of life.\u201d Most presenta-\ntion animation sucks the life out of the audience instead of breathing life into it. Planning Animations\nThe movement of objects should seem \nfamiliar and make sense. \nAnimation should help you understand the interrelated-\nness or sequence of information you\u2019re presenting. The audience should be able to process the information in  the order that the animation presents it.\nBecause of the important role motion plays in a story, \nHollywood painstakingly plans every scene and move-ment. Storyboards detail each scene change and each move the actor makes is extensively planned. \nIn presentations, the actors are your elements, and \neach needs to serve in helping tell your story better. You may not need to create elaborate storyboards, but you should identify the places where animation will help get your point across, and invest planning, thinking, and time into making it powerful.", "start_char_idx": 0, "end_char_idx": 1283, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "2a7e7b35-3dd6-4c1b-aa21-e45cf5f55a68": {"__data__": {"id_": "2a7e7b35-3dd6-4c1b-aa21-e45cf5f55a68", "embedding": null, "metadata": {"page_label": "183", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5b4fde02-040e-4c2c-b76a-6b24459a0f84", "node_type": null, "metadata": {"page_label": "183", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e653a81f827748d92c3bd0943d2b6c3ad8129046432c02c6759106b501a9c6e3"}}, "hash": "e653a81f827748d92c3bd0943d2b6c3ad8129046432c02c6759106b501a9c6e3", "text": "Creating Movement    183Make sure that you\u2019re synchronized with your slides. \nBy nature, viewers will read and process the visual information the moment it\u2019s presented. This can create confusion when a slide has several visuals, but the speaker is expounding on only one. The audience will try to listen while reading ahead at the same time. \nHide elements until you need to refer to them. This \nensures the item being discussed will remain the focus  of your audience\u2014resulting in the audience listening more and reading less. Which is the point of having  a speaker in the first place.\nT!P \nSlow moving animation (the Ken Burns type) can help create a feeling of nostalgia or even the pas-sage of time.\nFast-moving animation (quick cuts) can help create  \na sense of excitement, energy, or surprise.", "start_char_idx": 0, "end_char_idx": 801, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8553e737-0bd9-49ce-93ec-58f6876441b6": {"__data__": {"id_": "8553e737-0bd9-49ce-93ec-58f6876441b6", "embedding": null, "metadata": {"page_label": "184", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "58461eda-c498-473b-b288-b49e972228c0", "node_type": null, "metadata": {"page_label": "184", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b1fbc26c15047800a1d2d639a35f4d87f9e2cd3fa8503527847aa0d4d20f47d6"}}, "hash": "b1fbc26c15047800a1d2d639a35f4d87f9e2cd3fa8503527847aa0d4d20f47d6", "text": "WWW\n184    slide:ologyWhen assembling a slide, pretend you\u2019re a movie  \ndirector looking through a camera lens. Animating Serves a Purpose\nThe film director is responsible for overseeing every creative aspect \nof a film, including how it should look, what tone it should have, and what an audience should gain from the cinematic experience.\nJust like actors, elements can enter a scene, interact, and then leave \nthe scene. There can also be entire scene changes. Animation can show cause and effect with any type of graphical element: color, text, images, diagrams, shapes, lines, etc. Anything can become the actor in your scene.\nThis series of pictures represents \nhow IT professionals are under tremendous pressure. It looks like his cubicle is closing in on him.", "start_char_idx": 0, "end_char_idx": 767, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8ab5a79b-32aa-499c-b3c2-d5849ee208a9": {"__data__": {"id_": "8ab5a79b-32aa-499c-b3c2-d5849ee208a9", "embedding": null, "metadata": {"page_label": "185", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b3104de6-e188-4179-86dd-753ee199360b", "node_type": null, "metadata": {"page_label": "185", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "65dc753cc7adf4c012a75dfcd506f00d539588d72a6648e650230b17702de052"}}, "hash": "65dc753cc7adf4c012a75dfcd506f00d539588d72a6648e650230b17702de052", "text": "Creating Movement    185Change in Relationship\nChange proximity, modify hierarchy, show flow, compare, separate or include, \ninfluence or impact, attract or repel\nDirection\nEnter or exit, zoom in or out, show new viewpoint, pan image or scene, cover  or uncover, construct or deconstruct\nChange in Object\nMorph, modify, vary, scale up or down, simplify or show complexity\nSequence\nTransition between scenes, time lapse, grow or decay, process or how-to,  pattern emergence\nEmphasis\nControl eye movement, create contrast, move forward or backward, highlightAnimation uses motion, speed, and direction for these purposes:", "start_char_idx": 0, "end_char_idx": 619, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3a70b51c-dcae-4cd5-8b46-6df4da39bde7": {"__data__": {"id_": "3a70b51c-dcae-4cd5-8b46-6df4da39bde7", "embedding": null, "metadata": {"page_label": "186", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6b87b71e-3a10-42f9-967d-9a54a4b526cd", "node_type": null, "metadata": {"page_label": "186", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c7b704d82fa2350c48e6fb34018c0e91a772b379ac864cc686965fea5598854f"}}, "hash": "c7b704d82fa2350c48e6fb34018c0e91a772b379ac864cc686965fea5598854f", "text": "186    slide:ologyT aking Lessons from the Movies\nSo, if you\u2019ve decided that animation will help convey your \nmessage, you can learn some lessons from the movies. Interestingly, now that presentation applications incorpo-rate animation and video, you are, in a way, sitting in the director\u2019s chair. \nOver the last hundred years movies have relied on visual \nlanguage to tell stories and evoke audience emotion. For a crash course in the principles of film language, take a look at Jennifer Van Sijll\u2019s best-selling book, Cinematic Storytelling . In it she says, \u201ccinematic storytelling is \nthe difference between documenting and dramatizing, between employing the potent storytelling tools in the medium or leaving them silent.\u201d That same insight applies to presentations. You can create either a document or a dramatization. Many of the cinematic techniques in Van Sijll\u2019s book will inspire you to approach presentations more like a screenwriter than a speechwriter.  \nA screenwriter\u2019s ability to envision the story is what differ-\nentiates them from other writers. Successful presentation developers not only focus on the content but should be fluent in conveying what the audience sees on the screen.", "start_char_idx": 0, "end_char_idx": 1203, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "545cce31-9d62-4d4b-8ece-65a9b91d941f": {"__data__": {"id_": "545cce31-9d62-4d4b-8ece-65a9b91d941f", "embedding": null, "metadata": {"page_label": "187", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "258bdc49-4be8-4eb1-938f-4c7bb7bcaaf8", "node_type": null, "metadata": {"page_label": "187", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "37eb632eccb1e7cfb300afa1fc914e828ac4c20c087ef6a9a2ece843d07c9501"}}, "hash": "9d52ee33fbbbbd60a2abf2aa9a05a10ec381dcfa039d3414eb9d17d44d59cffe", "text": "Comfortable\nUncomfortableDescent easy Ascent difficultx-axis y-axis difficulty of movement\nCreating Movement    1871 Easier\n2 Easy\n3 Hard\n4 HarderVan Sijll\u2019s insights into how the \u201cdynamics of the frame\u201d \naffect movie goers applies to presentations. Here is her fascinating take on how screen direction can impact audi-ences and contribute to the story.\nThe eye is comfortable moving left to \nright because it mimics reading. The eye is less experienced moving the opposite direction and is thus less comfortable. In the movies there\u2019s a good chance that the \u201cgood guy\u201d will enter from the left every time. Conversely, the antagonist usually enters from the right. This subtle irritant directs audiences to see the char-acter negatively.A downward moving object is sensible because of the law of gravity; it is natural for things to descend. Conversely, an upward moving object seemingly resists gravity and is therefore illogical.\nOnce a downward motion starts, it\u2019s hard \nto stop without the object landing on, or colliding with something.Gravity aids the motion of descending diagonals. The descent seems easy. The left-to-right seems like an easier descent because it follows the direction of reading. \nGravity works against the ascending \ndiagonals. It\u2019s easier for an object to fall downward than move upward. The right-to-left ascent is the most difficult of all screen directions because it is counter\n-\nintuitive to the reading eye  \nand works against gravity as well.", "start_char_idx": 0, "end_char_idx": 1477, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d6d176d7-5b53-424c-a410-362a23607cff": {"__data__": {"id_": "d6d176d7-5b53-424c-a410-362a23607cff", "embedding": null, "metadata": {"page_label": "188", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "26ea4ede-f1a3-47b0-80d9-90662412c60f", "node_type": null, "metadata": {"page_label": "188", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "397ac4d0e4f1cc67d0d8365864c99d1e49dac8c4c6b4efdf345bb5b4bc508c4c"}}, "hash": "397ac4d0e4f1cc67d0d8365864c99d1e49dac8c4c6b4efdf345bb5b4bc508c4c", "text": "WWW\n188    slide:ologyMaking Objects Move and Change\nAnimation creates the illusion of movement. Presentation \nsoftware can be used to create an illusion of two-dimen-sional (and even three-dimensional) animation. \nThe decisions you make while animating objects influence \nhow quickly the audience can process the information but just as importantly, how much the audience has to move their eyes to process the information. Text drop-ping down and then bouncing into place is bothersome and not meaningful. Plan out what pacing makes sense, where objects will travel, and where the object is at in the space. Sometimes using more than one animation feature helps convey a story better.\nIn the samples below, objects animate to perform a specific \naction. The action (as well as other potentially perceived meanings) is followed by a representation of how it looks on your slide, and then the actual animation command as found in PowerPoint.\nmotion path\nrotate\ngrow/shrinkconnectjoincombine\nchange\nshiftrank\nsurpass\nexpandoutweighcollidefightpressure\ndominate\ntake overmanage\npass\nadvancespeed upmotion path \nshrink horizontally\nmotion path \ngrow\nmotion path", "start_char_idx": 0, "end_char_idx": 1157, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "68419cce-647c-4d05-b4df-ead4ad3ee534": {"__data__": {"id_": "68419cce-647c-4d05-b4df-ead4ad3ee534", "embedding": null, "metadata": {"page_label": "189", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8b29603f-f0b1-4aa5-b9c8-51f22ccea8f1", "node_type": null, "metadata": {"page_label": "189", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "56becde1d0d4afb5f99225a3fda75f0636e93a96f131e073392ea9a41fae5b96"}}, "hash": "56becde1d0d4afb5f99225a3fda75f0636e93a96f131e073392ea9a41fae5b96", "text": "Creating Movement    189As the object descends, it should \nmove to the right to follow the angle of entry.Impact of ground contact on  the object changes the shape  of the object.The shape is restored; height of the arc is shorter on exit due to energy lost from impact.\nThe ball in the foreground is large and the one on the horizon is small. They are entering the scene from two different positions. The balls shrink or grow as they move between the background and foreground.To make them look natural, you need to create the following animation examples using more \nthan one animation effect in your application. The circle is modified into an oval in the second frame, showing the influence that the impact had on the shape. \nWhen objects enter or exit from a distance, you should apply a path-based animation and  \nscaling effect to the same object. To create the illusion of a third dimension, create a horizon and vanishing point on your slide. For example, this looks like a two-way street.", "start_char_idx": 0, "end_char_idx": 998, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f03b5f92-67d7-4641-9c39-750f74333201": {"__data__": {"id_": "f03b5f92-67d7-4641-9c39-750f74333201", "embedding": null, "metadata": {"page_label": "190", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "3d7744b1-e654-4359-9d9a-cc6fd3da3c58", "node_type": null, "metadata": {"page_label": "190", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8038c5b6a3b1e135b912397778416b12388b120ff924d08930bb6aad672eb16a"}}, "hash": "8038c5b6a3b1e135b912397778416b12388b120ff924d08930bb6aad672eb16a", "text": "push left push left push left\n\u201cBe less curious \nabout people and \nmore curious \nabout ideas. \u201d\nMarie Curie\u201cThe right word may \nbe effective, but no \nword was ever as \neffective as a rightly \ntimed pause. \u201d\nMark T wain\n190   slide:ologyContent can pan from scene to scene, \nrather than just from slide to slide. \nThere are times when one slide isn\u2019t enough real estate \nfor all your content. Instead of piling it all on one slide, split the content between two slides. You can usually connect them to each other with the push transition in PowerPoint. It will create an illusion that the content is  \nall in the same scene. A transition that makes the slides feel like one large space will help the audience feel like the information is connected within that space.Creating Panoramas and Scenes\nUsing the push transition in PowerPoint can create the illusion that the \ncamera is panning. In the sample above, it looks like the camera panned to the right across the images and text.", "start_char_idx": 0, "end_char_idx": 980, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b3776b69-821c-4d74-b2e9-7462e9ea67ec": {"__data__": {"id_": "b3776b69-821c-4d74-b2e9-7462e9ea67ec", "embedding": null, "metadata": {"page_label": "191", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "335647af-01cd-4e70-b914-045e9df546df", "node_type": null, "metadata": {"page_label": "191", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e2ef708dc610dd768ad0f44814e944a8e28b58f27db17e2d4d46a0b93dcb7a2f"}}, "hash": "e2ef708dc610dd768ad0f44814e944a8e28b58f27db17e2d4d46a0b93dcb7a2f", "text": "push left\nmotion path\nCreating Movement    191BEFORE: Displayed all at once instead of \nover time, content is illegible. The audience will read ahead.AFTER: Complex timeline is split into a sequence of slides. When pushed left with a transition, the presentation gives the illu-sion of one long timeline.\nHave an object enter your slide using a motion path.Reveal unexpected surprises in the final frame.", "start_char_idx": 0, "end_char_idx": 404, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1eda5770-32b3-49b1-a18f-760789fc4267": {"__data__": {"id_": "1eda5770-32b3-49b1-a18f-760789fc4267", "embedding": null, "metadata": {"page_label": "192", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "9a16e45a-4cb8-47a7-a26b-ed385f5a6e60", "node_type": null, "metadata": {"page_label": "192", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b6702ebb7e6f675a10d5c4cdb1c07c81cd0fe83e0dd920ced6205b725174a5db"}}, "hash": "b6702ebb7e6f675a10d5c4cdb1c07c81cd0fe83e0dd920ced6205b725174a5db", "text": "push left push left\npush down push down\n192   slide:ologyThink through your presentation as a movie that moves \nfrom scene to scene instead as individual snapshots that progress one at a time. \nThis sample is made up of ten slides. When viewed in a \nslide show, the slides give you the impression of moving through one long continuous scene. The numbered slides show the sequence of what appears onscreen, along with the PowerPoint transition used for each click.Creating Scenes, Not Slides\nT!P  \nIf you plan to use this technique, use a template with the sides, top, and bottom free from all ornamentation (page numbers, titles and other standard template elements, or other graphical ornamentation). This way, when the slide is panning through the push transition it does not carry with it a bunch of artifacts from the template.\npush left1 2 345", "start_char_idx": 0, "end_char_idx": 848, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "29f67004-63fb-4956-8d15-33d67085c7bd": {"__data__": {"id_": "29f67004-63fb-4956-8d15-33d67085c7bd", "embedding": null, "metadata": {"page_label": "193", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "abfc5d8c-c04f-41bf-88eb-45d0c8ddfe77", "node_type": null, "metadata": {"page_label": "193", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f2dd13c7c272f693435745a289e5d6964037717756e3e74e59be27fdd5a16344"}}, "hash": "f2dd13c7c272f693435745a289e5d6964037717756e3e74e59be27fdd5a16344", "text": "push left\npush up push up\npush leftpush left\nCreating Movement    193WWW6 7\n8\n9\n10", "start_char_idx": 0, "end_char_idx": 82, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a4eb0a06-2e43-44b8-a1c8-a6cc9fd85552": {"__data__": {"id_": "a4eb0a06-2e43-44b8-a1c8-a6cc9fd85552", "embedding": null, "metadata": {"page_label": "194", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ac175b00-36ca-440a-91b4-c3e9dd55fc11", "node_type": null, "metadata": {"page_label": "194", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "eda87d4ae149a18c0a369d1362f329a092ec876437c41f85e42791c93e4c1c5b"}}, "hash": "eda87d4ae149a18c0a369d1362f329a092ec876437c41f85e42791c93e4c1c5b", "text": "194   slide:ologyIt\u2019s one thing to retrace the history of home electron-\nics. It\u2019s quite another to build the case that navigating this technology is about to get easier\u2014especially with the proliferation of components and their attendant controls. Yet this is the vision that Guerrino De Luca, the CEO of Logitech, set out to communicate at IFA Berlin.\n\u201cTo explain the new generation of consumer electronics \nfor the digital home, we needed to convey how using brilliant technology can provide a simple, \u2018technology-free\u2019 experience. To illustrate that, I needed to put technology in an historical context,\u201d says De Luca. To that end, his presentation followed a path detailing the evolution of home entertainment. At the conclusion of the narrative, which used animated lines to transition between scenes, the perspective pulled back to reveal the bigger picture: a human silhouette.Case Study: Guerrino De Luca\nMore Than the Sum of Its Parts\n\u201cThe human is at the center of our mission to tame the \ncomplexity of entertainment systems in the home.\u201d\nGuerrino De Luca \nThe animation also allowed De Luca flexibility in his pre-sentation. Already a powerful speaker, De Luca got the freedom to tell his story without being forced to address every item on a typical bullet-point slide, thanks to the all-graphics, no-words approach.", "start_char_idx": 0, "end_char_idx": 1329, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "42e93ce6-377e-47bc-9b30-2f579298d768": {"__data__": {"id_": "42e93ce6-377e-47bc-9b30-2f579298d768", "embedding": null, "metadata": {"page_label": "195", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8cb00991-6574-4580-8e82-ddb0f2306fdb", "node_type": null, "metadata": {"page_label": "195", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d42243381a855c5eb7254a4c149d20d43502f5043e32d49d4506d2eb45eb1199"}}, "hash": "d42243381a855c5eb7254a4c149d20d43502f5043e32d49d4506d2eb45eb1199", "text": "Creating Movement    195Presenting new products and \ndescribing their functions through the use of photos and highlight colors provided a way to communi-cate the products\u2019 usefulness and benefits without becoming bogged down in technical details.\nThe innovative use of motion path ani-mation and automatic fade transitions simulated the movement of a camera within PowerPoint.\nWWW", "start_char_idx": 0, "end_char_idx": 380, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "95db8baa-709b-4200-9cb0-a94d2cf0f7b9": {"__data__": {"id_": "95db8baa-709b-4200-9cb0-a94d2cf0f7b9", "embedding": null, "metadata": {"page_label": "196", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f6325a5a-586d-46aa-a2cf-adbeb588e7ba", "node_type": null, "metadata": {"page_label": "196", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d5f6b0f0c4bcb27fbf5469fd95af9e77ef9200cf34b907a46b0e04c8d35fb102"}}, "hash": "d5f6b0f0c4bcb27fbf5469fd95af9e77ef9200cf34b907a46b0e04c8d35fb102", "text": "196   slide:ologyCollaborating with others almost always yields a stron-\nger result. After brainstorming at the whiteboard with an executive, we developed a fresh concept to demon-strate Citrix\u2019s SmartAccess product. A combination lock serves as a metaphor: the dial spins to create the illusion of granting access. Brainstorming Meaningful Metaphors\nWhiteboard sketch Final illustrated concept", "start_char_idx": 0, "end_char_idx": 394, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3fdb880c-9623-467c-ae60-cb81bf1c8088": {"__data__": {"id_": "3fdb880c-9623-467c-ae60-cb81bf1c8088", "embedding": null, "metadata": {"page_label": "197", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "60d105c7-963f-4606-bb91-ce239e4a029a", "node_type": null, "metadata": {"page_label": "197", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "305683aeb74316e518a188d56fb2e514f26e90a46e44ec47bf04d1607220163b"}}, "hash": "305683aeb74316e518a188d56fb2e514f26e90a46e44ec47bf04d1607220163b", "text": "Creating Movement    197Each dial turns and locks in. This triggers the next dial until all three dials visually look as if they have access to applications. WWW", "start_char_idx": 0, "end_char_idx": 161, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "41d294c5-547e-4659-b80e-1670cce51572": {"__data__": {"id_": "41d294c5-547e-4659-b80e-1670cce51572", "embedding": null, "metadata": {"page_label": "198", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "35313797-5179-438b-8ded-d6fa15e67f8d", "node_type": null, "metadata": {"page_label": "198", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8b303cad989aafd5346ec16c0d7f9247bb50792bb59d502198370cb2fa967428"}}, "hash": "8b303cad989aafd5346ec16c0d7f9247bb50792bb59d502198370cb2fa967428", "text": "WWW\n198   slide:ologyRare, a U.S.-based conservation organization, works globally to equip \npeople with the tools and motivation they need to raise awareness about, and in turn protect, the vital natural resources in the world\u2019s most threat-ened areas. Rare\u2019s strategy uses localized, culturally relevant means to get the message out. They create mascots, use local media, and employ various integrated marketing pieces like posters and bumper stickers to reach and educate all ages in the target community. In trying to stick with the spirit of Rare\u2019s mission, a presentation was designed that aligned with their grassroots approach to conservation. We even incorporated our own version of a puppet show: rather than stating the steps needed to become a Rare Champion, we told a story that showed a journey\u2014complete with cast members entering and leaving the \u201cstage.\u201d The result illustrates a process that can be replicated worldwide.\nThe bottom of each slide highlights the current chapter of the story. It shows the \nentire process starting with the moment a threat to the environment is identified,  the several training and planning steps required, and the ultimate goal of engaging many community members to work together to reduce the threat.Case Study: Rare\nAll the World\u2019s a Stage\n1. A community conservationist identifies a  \n pot\nential threat to the environment. 2. The conservationist contacts Rare, and  \n t\nogether they identify a local \u201cchampion\u201d \n \n t\no lead a campaign. 3. The champion is sent to one of several  \n univ\nersities for specialized training.", "start_char_idx": 0, "end_char_idx": 1572, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "817067f1-7bf5-438b-8424-2f81bb67e13b": {"__data__": {"id_": "817067f1-7bf5-438b-8424-2f81bb67e13b", "embedding": null, "metadata": {"page_label": "199", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2f232f01-ba89-4d8c-875e-662d1048c169", "node_type": null, "metadata": {"page_label": "199", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f92d4ea4d18a21937d814a13c18c18a5ed8d27ef49573534aad86855f43fe776"}}, "hash": "f92d4ea4d18a21937d814a13c18c18a5ed8d27ef49573534aad86855f43fe776", "text": "Creating Movement    1994. The champion returns to the community \n \n armed with the t\nools necessary to begin  \n a \u201cpride\u201d campaign.5. T\nhe champion meets with local activists to \n \n de\nvelop and deploy effective strategies.6. The champion travels to communities,  \n r\naising awareness and gaining support.\n7. The champion graduates from the univer\n- \n sity pr\nogram only after proving a successful  \n campaign.8. T\nhe champion continues to gain support \n \n e\nven after graduation.9. The process is complete, the threat is \n  \n a\nverted, and a community has a new sense \n \n of pride in its en\nvironment.", "start_char_idx": 0, "end_char_idx": 603, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "217f2f75-f6d1-4d52-b9e6-6d9091d3425d": {"__data__": {"id_": "217f2f75-f6d1-4d52-b9e6-6d9091d3425d", "embedding": null, "metadata": {"page_label": "200", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f81257ed-9868-4318-800b-f3dbf9a56bcf", "node_type": null, "metadata": {"page_label": "200", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0e261428b53cf4cf0397a37299844d9598e8fa8439499afc797a8361dfe97c1d"}}, "hash": "0e261428b53cf4cf0397a37299844d9598e8fa8439499afc797a8361dfe97c1d", "text": "200  slide:ologyAvoiding Visual Vertigo\nI recently attended a presentation at a swanky executive briefing \ncenter in India. They\u2019d invested big bucks in an animated corporate overview showcased in a plush room that looked like the bridge of the Starship Enterprise. Of the 20 executives in the room, two of them became so motion sick that they sat through most of the presentation with their eyes closed. That\u2019s ten percent of the audi-ence lost due to an overzealous animator.\nJust because an animation feature is in an \napplication doesn\u2019t mean you have to use it.\nFor many of the companies Duarte works for, we will ban specific \nanimations from their use because they are counter-cultural to the brand personality of that company. It\u2019s tough to find a good use for many of the custom animation features in PowerPoint. You need to pretend they aren\u2019t there.\nYou Know You\u2019re Using Animation Wrong When\nThe animation is unnatural or counterintuitive.\nThe pace is frenetic, annoying, or chronic (buzzes like a fly).It doesn\u2019t add value to the content or serve a purpose.The movement distracts the audience from the presenter.The animation feature is used \u201cjust because.\u201dToo many animations confuse the purpose.The animation style is inappropriate for the content.A sudden animation surprises or startles the audience.1\n2\n3\n4\n5\n6\n7\n8", "start_char_idx": 0, "end_char_idx": 1332, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c6b70465-a2f3-4d38-8b4e-e59d64ae26a5": {"__data__": {"id_": "c6b70465-a2f3-4d38-8b4e-e59d64ae26a5", "embedding": null, "metadata": {"page_label": "201", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "fdb40e75-79f3-4ed6-b70f-b84859dd55a9", "node_type": null, "metadata": {"page_label": "201", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e3fa839bd02f405d0b3614e82d12f9351b3316ecd9010c5e1e3bca487ccbd85d"}}, "hash": "e3fa839bd02f405d0b3614e82d12f9351b3316ecd9010c5e1e3bca487ccbd85d", "text": "\u00a9 Kerry Randolph", "start_char_idx": 0, "end_char_idx": 16, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cec1d74e-4b65-42db-9815-9a43a793150f": {"__data__": {"id_": "cec1d74e-4b65-42db-9815-9a43a793150f", "embedding": null, "metadata": {"page_label": "203", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "9fe8785a-9ccd-4360-9cde-2a7e1fc4002e", "node_type": null, "metadata": {"page_label": "203", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "50255e66862eb6e1c3b8a810648a6d6da282178ed6ea667ac68f9e3272864334"}}, "hash": "50255e66862eb6e1c3b8a810648a6d6da282178ed6ea667ac68f9e3272864334", "text": "CH APTER  10\n203    Governing with Templates", "start_char_idx": 0, "end_char_idx": 44, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9dac6465-e9ed-434e-8bf3-1a5c733df60b": {"__data__": {"id_": "9dac6465-e9ed-434e-8bf3-1a5c733df60b", "embedding": null, "metadata": {"page_label": "204", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a4ce6e32-7f43-4bac-86bc-305e03990315", "node_type": null, "metadata": {"page_label": "204", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5cc212442cd91b28a34094c40cd0c7358f21f6c6342cee195f6472c5d1a3d018"}}, "hash": "98d2a6c74514ed27fcd2fb5896ecf02fc3eca382cb3ca2d0f0b9556ca5e5d830", "text": "204  slide:ologyWhen more than one person generates \npresentations for an organization, a well-built template system is a must.Arming Y our Workforce\nDeveloping a set of guidelines not only ensures the \npreservation of the visual attributes of your brand, it streamlines the development process. Because so many people in an organization express the brand in a presen-tation every day, constraining their design decisions is good. And in a pinch\u2014say, the night before\u2014when you have to Frankenstein a deck together at the last minute, at least the slides will look cohesive. (Whoops, you didn\u2019t just read that; never start the night before.)\nAlways remember, employees are \nambassadors of the brand. Their inter-actions with the industry, clients, and shareholders keep the brand perpetu-ally visible. Arming them with the right tools helps tell a cohesive visual story and also streamlines their presentation development process.Templates increase employee productivity, constrain \nexploration, and protect the investment you\u2019ve made in your brand. You want your clients to have the same visceral reaction to your presentation that they have to your products, services, and ad campaigns. Unfortunately, it\u2019s usually tough for the employees building the slides to pull that off. But, by developing a well-designed system of components that employees can build on, you greatly reduce the need for sophisticated skills.\nAdditionally, most organizations benefit from central-\nizing design decisions with a few individuals, and then distributing (and rationalizing) those decisions in the template guidelines.", "start_char_idx": 0, "end_char_idx": 1604, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0a0b8105-521c-4565-98dd-a82ac0895c03": {"__data__": {"id_": "0a0b8105-521c-4565-98dd-a82ac0895c03", "embedding": null, "metadata": {"page_label": "205", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "8d8b22fa-bccb-4690-ab3c-f7279ba48eac", "node_type": null, "metadata": {"page_label": "205", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "098fbe7eaabb48dc05c265164edf9d48d85298bac443fbd9049376a78d84126e"}}, "hash": "dc03b6374b5b353dd68b3843476e00a261c20cd9f042f8989c44c717df4a0fab", "text": "Governing with Templates  205Employees contribute \nto the impression your brand leaves. Arm them with a good template to steward it well.", "start_char_idx": 0, "end_char_idx": 137, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0d5ccb13-4fe6-46ad-b7b7-5058d0517bf8": {"__data__": {"id_": "0d5ccb13-4fe6-46ad-b7b7-5058d0517bf8", "embedding": null, "metadata": {"page_label": "206", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1da32ada-6ac1-40b6-aa9a-4998649ee380", "node_type": null, "metadata": {"page_label": "206", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e1d927c5935806ab2994ae59bdea6e9bb1a2713d68aaa7264077965e91984bbd"}}, "hash": "e1d927c5935806ab2994ae59bdea6e9bb1a2713d68aaa7264077965e91984bbd", "text": "206  slide:ologyMaking T emplate Design Decisions\nRarely Change\nLogo\nSignageTemplate-driven systems \nBusiness systems (letterhead) \nWebsite framework Brochure templates Datasheets\nVisual attributes \nColor palettes Grid layouts Fonts Graphical elementsBuild a template that is timeless so that \nyou won\u2019t tire of it easily. If built well, it can remain in circulation for years.\n \nWhen a large company transitions to a new template, the \nprocess can take a Herculean effort that tanks productivity,  at least temporarily. The best way to avoid having to re-create the template every time there\u2019s an inspiring new ad campaign or marketing whim is to focus on the timeless components of your brand or industry. Those elements are the visual attributes of the brand that rarely, if ever, change. At right are the brand attributes that evolve versus those that remain relatively unchanged. Don\u2019t make design deci-sions that will expire in the short term, or base your decisions on a short-term campaign. \nLook through all the material that your company produces \nand identify the elements that are purely decorative versus those that are the truly essential visual brand elements. For the template, use the essential elements only. \nRemember, the template is just that, a template. It should  \nbe a basic shell for your words and images. It shouldn\u2019t be  a stand-alone work of art.\nOften Transform\nAd campaigns\nMarketing campaignsRetail displays and packagingAnnual reports1\n2\n3\n4\n1\n2\n3\n4", "start_char_idx": 0, "end_char_idx": 1483, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "c98ec6e5-5a07-41d8-873d-dd88baa00bbf": {"__data__": {"id_": "c98ec6e5-5a07-41d8-873d-dd88baa00bbf", "embedding": null, "metadata": {"page_label": "207", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b0938c38-5054-4dc6-873a-753a6d59874f", "node_type": null, "metadata": {"page_label": "207", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5a711c21828da3b5babd04bb27aead4e5ae943c6fc803b038449ea297a13943a"}}, "hash": "5a711c21828da3b5babd04bb27aead4e5ae943c6fc803b038449ea297a13943a", "text": "Governing with Templates  207You need to determine what should go in a template, com-\npared to what should go on the slide. To do that, you\u2019ll need  to identify the varying types of content that your company uses to convey its messages. One approach is to collect files from many departments, audit them, determine communica-tion patterns, and then build a template that meets the com-munication needs of each organization appropriately. \nThe effective use of a template helps viewers become accus-\ntomed to where the content will appear on a slide and give them a sense that slide content is structured and aligned. Content should not bounce from slide to slide. There\u2019s nothing more frustrating than having content jump around so much that each slide becomes a puzzle that takes some study to figure out where to start processing information. Titles and bullet copy should appear in the same locations (unless you\u2019ve intentionally designed it that way to serve a purpose). By set-ting the placement and divisions of space for your corporate power-users, they will be able to recognize (and value) the underlying skeletal structure, the reasoning used to develop the template, and the rationale for them to use the template. T!P\nBelieve it or not, before you start developing a template, a conversation with your IT department is in order. \n\u2022\n A\nsk the IT department what the migration plan  \nis for the company\u2019s presentation application.  \nIf the company is close to a major upgrade, get that beta and begin a strategy on how to build a template in the newest release of the application.\n\u2022\n I\nf you create a template loaded with images, \nquery the IT department whether the organization has adequate storage. Presentation files procre-ate like bunnies, and a 1MB template might seem innocent, but it can add up to terabytes in a single department in a month.", "start_char_idx": 0, "end_char_idx": 1861, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8410b782-5c6e-4208-be4b-77fe65f7324d": {"__data__": {"id_": "8410b782-5c6e-4208-be4b-77fe65f7324d", "embedding": null, "metadata": {"page_label": "208", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "49e7ffe1-4234-477e-9461-72f137db6995", "node_type": null, "metadata": {"page_label": "208", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0953e926add6749ce42dc4056bb5a9b4ebcfb69e8551b8b008b183afe9fa28b2"}}, "hash": "0953e926add6749ce42dc4056bb5a9b4ebcfb69e8551b8b008b183afe9fa28b2", "text": "208   slide:ologyCase Study: Hewlett-Packard \nBranding as a System\nTitle Slide Quote Slide Transition SlideOne of the few organizations committed to empowering its employees \nas true ambassadors of the brand, Hewlett-Packard recognized early the prevalence of presentations as a communication medium and worked to ensure that its templates and assets reflected its identity.\nHP\u2019s success with this initiative stems from the investment the company \nmade in communicating the logic and reasoning behind the system to its employees. In addition to a comprehensive set of slide layouts, an extensive set of guidelines serves as both a training tool and reference for tens of thousands of people. The reasoning is simple: once employees understand the logic behind design decisions, they are more likely to consistently and accurately express the brand.", "start_char_idx": 0, "end_char_idx": 848, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "e515f226-8375-4cc7-9b7c-f596f4fea234": {"__data__": {"id_": "e515f226-8375-4cc7-9b7c-f596f4fea234", "embedding": null, "metadata": {"page_label": "209", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "975f84ed-bb83-4b18-bf5f-02e81ccba5e9", "node_type": null, "metadata": {"page_label": "209", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6dba2aea564710532b7daa900d0dae27c91cf8324bb02c7b0481b61e5cd37eb3"}}, "hash": "365ffb4d5cc06c9451d2e02b93698b9c7e56e5a52a929006e1115e631c0da01d", "text": "209The reusable nature of tem-\nplates ensures HP\u2019s brand is expressed consistently.\nThe asset library includes a care-fully selected, massive collection of industry-specific images to appeal to a range of vertical markets. HP\u2019s presentation system relies heavily on a set of templates, \na flexible color palette, and a dazzling asset library. The care-fully culled photography included in the asset library reinforces the HP brand perception, while the use of a strong grid results in consistent layouts. Additionally, the availability of both white and dark blue templates ensures that whether a presentation is delivered to a large audience in a formal setting, or printed and distributed ad hoc, HP\u2019s identity always shines through.Sample of slide types from HP template\n\u00a9 2008 Hewlett-Packard. All Rights Reserved. Used with permission.", "start_char_idx": 0, "end_char_idx": 840, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "db05323e-334c-4fea-9ab8-08a880993b6e": {"__data__": {"id_": "db05323e-334c-4fea-9ab8-08a880993b6e", "embedding": null, "metadata": {"page_label": "210", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "537003d4-33b6-4680-87c9-131f50d5098a", "node_type": null, "metadata": {"page_label": "210", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f7bdf1f1e0e1ee5a139be8f2ef0cfe72f4a6642c77b1a96cb21f3d4bdccc5fa4"}}, "hash": "f7bdf1f1e0e1ee5a139be8f2ef0cfe72f4a6642c77b1a96cb21f3d4bdccc5fa4", "text": "210   slide:ologyExperimenting with Various Looks\nWhen designing a template, start with the branded \nwalk-in and transition screens first. A branded walk-in screen is the visual that\u2019s displayed while the audience enters the room and will be the first impression they have of you. So don\u2019t just go with the first and most obvious design decisions. Explore a bit to make sure  it\u2019s just right.\nThe sets of images shown here are samples of a pre-\ndominantly red-and-black template. Each design is unique but meets the criteria of being a red-and-black template. Each set of slides has a distinct look that proj-ects very different visual tones. Once you choose the final design, use that as a building block for the template. For example, if you were to choose the design to the right the template pages would most likely incorporate the ribbon as a texture in some way. \n\u00a9 iStockphoto.com/Elliot Westacott", "start_char_idx": 0, "end_char_idx": 904, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5edceb48-cc55-457b-9c26-c18c017e9289": {"__data__": {"id_": "5edceb48-cc55-457b-9c26-c18c017e9289", "embedding": null, "metadata": {"page_label": "211", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5e5130b7-6bcb-49de-a6ce-241ccf5f601e", "node_type": null, "metadata": {"page_label": "211", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f63aba27686885b658cbe97939bd0ed30db1f4a3920a200735bf5a4228ed5f01"}}, "hash": "f63aba27686885b658cbe97939bd0ed30db1f4a3920a200735bf5a4228ed5f01", "text": "Governing with Templates    211Each of these template designs has a different personality and photo style.\u00a9 iStockphoto.com/Muharrem Oner", "start_char_idx": 0, "end_char_idx": 137, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "b501b486-1468-4a6c-a806-ad6012bb17c8": {"__data__": {"id_": "b501b486-1468-4a6c-a806-ad6012bb17c8", "embedding": null, "metadata": {"page_label": "212", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "d9144811-7279-425c-9dec-29dcc99e19a0", "node_type": null, "metadata": {"page_label": "212", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a054328503b50d528a9bb522cd088ae3eca95e80540caad0bd6fe1b4ee73f4f6"}}, "hash": "a054328503b50d528a9bb522cd088ae3eca95e80540caad0bd6fe1b4ee73f4f6", "text": "212   slide:ologyFollowing T emplate Guidelines\nIt\u2019s possible to develop unlimited masters or \u201ccontent \nholders\u201d when building a template. But it\u2019s also necessary to provide the logic behind the design decisions and how they support the overall brand. Template guidelines can be as short as five slides or as comprehensive as 150 slides. Once you\u2019ve determined how your organization uses presentations to communicate, be sure to include a visual representation of the design decisions chosen for each form of content. \nFor example, if your organization communicates heavily \nusing diagrams, your template might contain several pages of diagrams. Or, if you\u2019re a financial institution, many types and styles of charts might be appropriate. If you have a beautiful consumer product with amazing photography, then showcasing how the images should be used over several template slides would be in order. If you\u2019re an engineering\u2013driven organization, it might be most important to have Gantt charts, clear timelines, and product roadmaps. You get the drift. Build a template that suits the way your orga-nization communicates. \nBranded slide during  \nwalk-in\nTitle slide\nTransition slide\nQ&A \n(branded walk-out)Segue\nThese visuals are \njust one represen-\ntation of typical \nlayout types. Your \norganization might \nneed multiples of \neach layout. \n\u00a9 iStockphoto.com/Kais Tolmats", "start_char_idx": 0, "end_char_idx": 1372, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "33c36cff-8053-44f3-a4f0-08269c5a130a": {"__data__": {"id_": "33c36cff-8053-44f3-a4f0-08269c5a130a", "embedding": null, "metadata": {"page_label": "213", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "30809939-9638-459a-905c-655e3aea17f1", "node_type": null, "metadata": {"page_label": "213", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fbde592a0a86ec57d6887b009df6d7aed256a13d2366e681c45fc412ab436892"}}, "hash": "fbde592a0a86ec57d6887b009df6d7aed256a13d2366e681c45fc412ab436892", "text": "Governing with Templates   213Grid\nColor palette\nComponent style\nImages overview\nText slide\nText with graphic\nQuote slide\nCharts and tablesContent\n Components\n\u00a9 iStockphoto.com/Sharon Dominick,  \n   Raffi Alexander", "start_char_idx": 0, "end_char_idx": 214, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6fe54484-8efd-463d-8f99-747a12415a8b": {"__data__": {"id_": "6fe54484-8efd-463d-8f99-747a12415a8b", "embedding": null, "metadata": {"page_label": "214", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a18fe4ee-5f93-4b3a-bfd1-4f693e798471", "node_type": null, "metadata": {"page_label": "214", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8accd4c599c45ae9fb67c7a5a1cdf1bf9dbf7e05c91a29777f6eeda8f5f66286"}}, "hash": "36f416f1623cc8ac73cf96eeb1df4f9ac43b61ddd368cc3181cd4cfdaafbbe56", "text": "214   slide:ologyBuilding Presentations Collaboratively\nInternet-based presentation applications are \nbecoming more sophisticated every day\u2014and they are free! If you and a colleague or family member need to write a presentation together but work in different locations, you can both work at the same time on the same file! When all the collaboration is done, the file can be viewed online or downloaded to the desktop and presented offline, too.\nOn the opposite page, \nthe Google Docs tem-plate example on the top row used these doodads for a scrapbook page. They are transparent PNG files that can be overlaid anywhere on a slide for  a handmade feel.", "start_char_idx": 0, "end_char_idx": 652, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5d62ac70-61fd-421e-9562-b0b54de16aad": {"__data__": {"id_": "5d62ac70-61fd-421e-9562-b0b54de16aad", "embedding": null, "metadata": {"page_label": "215", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b7c1617e-88e7-4746-95b3-9f1985f92475", "node_type": null, "metadata": {"page_label": "215", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "cb305b71911df588f75f86a844a13816cb5b8fe094d554e66fb9b1e534da3ee0"}}, "hash": "cb305b71911df588f75f86a844a13816cb5b8fe094d554e66fb9b1e534da3ee0", "text": "Governing with Templates   215Google Docs \u00a9 Google Inc. Used with permission.Google Docs Template Styles", "start_char_idx": 0, "end_char_idx": 104, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "65287fa2-752a-471e-babf-b54f3e761926": {"__data__": {"id_": "65287fa2-752a-471e-babf-b54f3e761926", "embedding": null, "metadata": {"page_label": "217", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "e22e3ae0-792d-46b9-9bf5-d30fca8211eb", "node_type": null, "metadata": {"page_label": "217", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "77b9df4ee90eeabdd1dea94d42ce1003dd3a4391b01a25b930f16a24785a2667"}}, "hash": "77b9df4ee90eeabdd1dea94d42ce1003dd3a4391b01a25b930f16a24785a2667", "text": "CH APTER  11\n217    Interacting with Slides", "start_char_idx": 0, "end_char_idx": 43, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f2247d65-041e-4f6c-90b0-ab3fb1894989": {"__data__": {"id_": "f2247d65-041e-4f6c-90b0-ab3fb1894989", "embedding": null, "metadata": {"page_label": "218", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "52582924-72b1-4cc8-991b-abca4a2c2e87", "node_type": null, "metadata": {"page_label": "218", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "dc708fa4bd6f13b02601e51a2ad077417618be9ef6547d5ae651f630039acefa"}}, "hash": "dc708fa4bd6f13b02601e51a2ad077417618be9ef6547d5ae651f630039acefa", "text": "218   slide:ologyThere\u2019s not much on this planet more gratifying than \nbeing in a healthy and comfortable relationship. My husband and I often use the metaphor of a steamboat to describe our interaction: I\u2019m the one above the surface, sputtering, churning, and making noise to create propul-sion; he\u2019s the quiet rudder under the surface providing guidance and wisdom to make sure that we don\u2019t run aground. I would describe our relationship as interde-pendent. We rely on and respect what the other brings to the partnership, and that\u2019s what makes it successful. \nBut how would you characterize the relationship you have \nwith your visual aids? What metaphor would you use to describe it? Actor and stage? Or drug and drug user? \nWhen you present, are you codependent, interdepen-\ndent, or even independent of your slides? \nThe term codependent was coined in the mid \u201980s and \ninitially used by Alcoholics Anonymous to describe the unhealthy psychological condition that occurs in a rela-tionship when one partner suffers from an addiction.  The Power of Constraints\nA codependent person ends up providing too much care\u2014and often too much latitude\u2014to someone who is unhealthy. You are in a codependent relationship with your slides if you are desperately addicted to them and unable to break away. You may even make excuses for their sad condition, which of course only perpetuates their dilapidated state. If you are in a work culture that enables this codependent relationship, it will be even tougher to transform yourself. \nThe first step is to admit you have a prob-\nlem. The second is to acknowledge that your slides have become unmanageable.\n \nDense content on slides can be addictive. The default tem-\nplate settings in applications such as PowerPoint encour-age you to put an enormous amount of text on each slide, which transforms the slide into a document rather than a visual aid. The slides take on the role of teleprompter, requiring you to read them to the audience instead of  connecting with your listeners. This habit requires little or no effort on the part of presenters to rehearse; they simply need to read aloud along with the audience. Thus, instead of becoming true \u201ccarriers\u201d of your content, you may be happy merely to repeat your own pre-written words. Though definitely the easiest and quickest way to pres-ent\u2014it requires no effort on your part other than writing the presentation\u2014is such an approach really best for your audience? It\u2019s frustrating to sit through a presentation, reading bullet points, waiting for the presenter to catch up while expanding on the already very thorough and dense text. The audience can read, you know. PSHAW.", "start_char_idx": 0, "end_char_idx": 2671, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "fe426b1b-32b7-456d-89e5-29278c6ccbb5": {"__data__": {"id_": "fe426b1b-32b7-456d-89e5-29278c6ccbb5", "embedding": null, "metadata": {"page_label": "219", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "338c2eaf-b3b2-4c00-a9ab-10dd9be853da", "node_type": null, "metadata": {"page_label": "219", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "48df3de42136efdd0c776236d8da07c837ef1beb0888d0d2d63be6a9e6841c4f"}}, "hash": "48df3de42136efdd0c776236d8da07c837ef1beb0888d0d2d63be6a9e6841c4f", "text": "\u00a9 iStockphoto.com/Kais Tolmats\n219Using this medium improperly creates the impression that \nthe presentation is solely about the slides and the presenter, and not about the audience\u2019s comprehension or insights. Originally, slides were intended as a visual aid for the audi-ence\u2014a mnemonic device to help them retain and recall the material being presented. Slides are like the stage in a play or the costume for the actor; they are not themselves the star of the show, but they do provide the context and setting in which you can give a memorable performance.\nSo what can you do if you\u2019re trapped in a codependent \nrelationship with your slides that negatively impacts your audience? Garr Reynolds of Presentation Zen  says that the \nconcept of \u201crestrictions as liberators\u201d can be applied to most any presentation situation. By constraining and restricting yourself and your media, you can break your codependent relationship. But it will take hard work and commitment.\nOver the next few pages you\u2019ll learn how to constrain your \ntext, the length of your presentation and the output of your projector to help benefit the audience.", "start_char_idx": 0, "end_char_idx": 1130, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9e034857-190c-420c-8928-f2f54e431bea": {"__data__": {"id_": "9e034857-190c-420c-8928-f2f54e431bea", "embedding": null, "metadata": {"page_label": "220", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "fa0ca447-3390-4e54-8fb8-5b89f45542be", "node_type": null, "metadata": {"page_label": "220", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "445f74d4a20a3bb2fa77bb7cc6cc1fb22e5350309360f1cb2d31d7cfb9dc2b62"}}, "hash": "e82552e4926691a35f6342813ab38cf76952060850701527b67cda0d8664fe1d", "text": "220   slide:ologyLetting go of slides-as-crutch is a process that requires \ntime, patience, and practice. Possibly the biggest issue facing presenters is that they don\u2019t take the time to rehearse. Think about what a performance would be like if the actors skimmed through the play the night before: it would bomb. Actors spend hours memorizing their scripts and hours more practicing their delivery. That\u2019s why they\u2019re effective.\nExcept for me, that is. During sixth-grade summer school \nI took a theater class and was rewarded for being the last to sign up with the lead role in the play. Instructed to memorize all 36 of my lines, I dutifully attempted to fulfill my task without the benefit of being guided to read the entire play, learn the overarching story line, and appreci-ate the other characters. Rather, I focused on only my lines and remained lost and confused all summer. The plan was to perform the play in front of the entire student body, but we had to have a \u201cspecial private performance\u201d because of me. Although several lines from that play will be etched in my mind forever, to this day I have no idea what the play was about. I didn\u2019t capture the spirit of the story or the meaning of the content. I never ingested it to the point of owning it.  Constraining the T ext\nIn the end, I couldn\u2019t let go of the playbook and needed to carry it around on stage. If only I had been given insights into how to take in the content and make it seem natural and part of me. \nExperimenting with letting go of text and \nslide junk might be hard at first.  \nThat\u2019s because when you were writing your presentation \nyou carefully put hundreds of visual triggers on your slides as you formulated the structure and content. As a safety net, you relied on all those triggers to remember to keep your story straight and not screw up your own play. But  all those superfluous words and clutter mean nothing to your audience.", "start_char_idx": 0, "end_char_idx": 1922, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d3aed0ff-7289-44d4-8f98-82eea0f0ce40": {"__data__": {"id_": "d3aed0ff-7289-44d4-8f98-82eea0f0ce40", "embedding": null, "metadata": {"page_label": "221", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5c57b70e-f707-45b5-b5bc-4c3fe19fe3f3", "node_type": null, "metadata": {"page_label": "221", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "2f7556b3fd93f7abbe8a3bc13d63139dbac92f879f68bfd7ad79a4406e9589f6"}}, "hash": "2f7556b3fd93f7abbe8a3bc13d63139dbac92f879f68bfd7ad79a4406e9589f6", "text": "Interacting with Slides   221The Three R\u2019s of Letting Go\nReduce:  Practice presenting with your slides a few \ntimes. Then, highlight only one keyword per bullet point. \nPractice delivering those slides again, but focus only on the highlighted word. The other words will still be there, so you can refer to them if needed. Once you can deliver the slides from the keywords, remove all the words on the slides except for the keywords and present from that. Ideally, replace that word with an image when possible, as described on the next page.\nRecord:  Many people are auditory learners. Read your \nscript or present your slides out loud and record the \ndelivery. Play the recording during your commute or close your eyes and listen to it before you go to bed. Once you get past hearing the sound of your own voice, you\u2019ll be able to absorb the content and will feel com-fortable reducing the clutter on your slides. \nRepeat:  Read your script, slides, or both out loud several \ntimes, and then close your eyes and repeat the content \nover and over. Or create flash cards, mind maps, or a writ-ten summary of your presentation. Repeat, repeat, repeat. In other words, tell yourself your story. Refine it. Get past those stumbling blocks. Then look at your slides and delete as much text and junk as you can while remem-bering the key points that need to be made.\nRemoving clutter is a process, one that takes courage, practice, time, and lots of trial and error before you will feel the benefits of being free. You might initially exude more nervous energy when you present, but it will trans-form your presentations to be more about your connection with the audience and less about the slides. It will also make the world a more attractive place to live.", "start_char_idx": 0, "end_char_idx": 1753, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "abcecd55-0ae1-4b35-8b09-a592180b2236": {"__data__": {"id_": "abcecd55-0ae1-4b35-8b09-a592180b2236", "embedding": null, "metadata": {"page_label": "222", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "23303916-84bb-4d13-85e9-f124a6b03d65", "node_type": null, "metadata": {"page_label": "222", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "f0ba5d5c0108497c6da352e62f4be8a259df427991bd14d0896784d731c6481c"}}, "hash": "f0ba5d5c0108497c6da352e62f4be8a259df427991bd14d0896784d731c6481c", "text": "222   slide:ology\nReducing T ext on a Slide\n1. Select a slide that has too many words  \n on it.2. Highlight one k ey word per bullet and   \n r\nehearse the slide until you can remem\n- \n ber all the c\nontent when you look only \n \n a\nt the highlighted word.3. Remove all other text on the slide leav - \n ing jus\nt the keywords as mnemonics.Remember how scary it was to learn to ride a bike? The \nfirst step was getting your mind and body to understand the mechanics of the handlebars. It felt awkward having your feet push the pedals in a circle to turn the wheels that would propel you forward. Getting to this part, though, was relatively easy because you could learn those skills within the safety of the training wheels. It wasn\u2019t until you felt comfortable with these new sensations that you either had someone take the training wheels off or bend them up a bit so you could become familiar with wobbling and the concept of self-balancing. You were keenly aware of the risk of falling and getting hurt. This same fear of failure traps us into not wanting to let go of our heavy text. Letting go is a process, and it takes practice. And yes, possibly falling down. But the practice has a liberating payoff for you and the audience. \nGreat presenters connect with their audi-\nence, speak naturally, and allow the slides to enhance their story.\nBut that\u2019s easier said than done! Memorizing an entire \npresentation may seem difficult and time-consuming. But it\u2019s not as hard as you might think. Here\u2019s an exercise to help wean you from the content on your slides.", "start_char_idx": 0, "end_char_idx": 1561, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "6d6fa73d-25de-47f8-aa40-fb1c25b03ec5": {"__data__": {"id_": "6d6fa73d-25de-47f8-aa40-fb1c25b03ec5", "embedding": null, "metadata": {"page_label": "223", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "08fc5db5-d1ca-44e6-8489-c9cefb2169db", "node_type": null, "metadata": {"page_label": "223", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "462d11b5d8d1809853252afabbf2b0ece2a9e75c2e571a55c68228ed9eaeb3a8"}}, "hash": "ecc184a182054bc0c5f008be2623822548ee7889aecec60048d2b3778575397c", "text": "Interacting with Slides   223\nBetter yet, replace the words on the slide \nwith an image. \nPresentation applications have a setting \nthat lets you project an image on the big screen while displaying the notes view on your computer screen. This way you can use your computer screen as the teleprompter or comfort monitor instead of the projected screen.", "start_char_idx": 0, "end_char_idx": 351, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f052eb22-868f-411a-bd8f-1036bac8d788": {"__data__": {"id_": "f052eb22-868f-411a-bd8f-1036bac8d788", "embedding": null, "metadata": {"page_label": "224", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "049e2864-0cd5-4957-a4d4-3ac1fa09c404", "node_type": null, "metadata": {"page_label": "224", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a547ab653d34a91d701a1c0516290fab5f83621e78d8df5304371066c26fbc08"}}, "hash": "a547ab653d34a91d701a1c0516290fab5f83621e78d8df5304371066c26fbc08", "text": "224   slide:ologyThe ancient Romans used architecture as a mnemonic \ndevice for presentations. They would build a structure in their mind and memory that triggered ideas to use in their speech. So as they wandered around in their mental architecture, they would be reminded of various concepts and phrases. I do that same thing. I literally build my speech in my mind with all of its connectivity to ideas, concepts, and details. And then I use all the devices of architecture to create the experience of inhab-iting the stories. So if I\u2019m giving a small speech I\u2019ll design a baptistery or I\u2019ll think of Martin Luther King and his church in Atlanta, or Gandhi sitting and spinning cotton.  I focus on one thing that keeps me grounded.\nBut if I have a big speech, I design a great public building \nin my mind. It has forecourts and a grand staircase. I\u2019ll relate that to the ideas of the storytelling. I\u2019ll realize that Navigating Through Y our Message\nAn Interview with Bill McDonough\nin order for you to understand this great edifice, I need to take you through a certain series of experiences that are the preamble to entering the building.\nWhen we enter the building I can take you into a vestibule \nwhere you\u2019ll find yourself in the umbrage. Having come from the great outdoors, your pupils will dilate and you\u2019ll try to understand what is going on. In the same way, with the storytelling, at that point I\u2019ll bring up one of the central ideas of the story that I want to tell. \nBut I\u2019ll do this in a way that is obscure; not abstruse per \nse but slightly obscured so you\u2019ll wonder what it is I\u2019m talking about. People become quizzical and curious about what they\u2019re about to encounter because it\u2019s slightly dark, veiled and small, yet it\u2019s close and curious. Then I\u2019ll walk you into the atrium of the building and all of a sudden it\u2019s The first time I worked with McDonough he described for my team the journey he takes his audience on. This method of memorization is sometimes referred to as the Roman Room.\n\u201c", "start_char_idx": 0, "end_char_idx": 2014, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a3cd2caf-abc5-4334-a192-703bbc72885a": {"__data__": {"id_": "a3cd2caf-abc5-4334-a192-703bbc72885a", "embedding": null, "metadata": {"page_label": "225", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "72ade16d-7cd7-4184-9a70-5545d580d10a", "node_type": null, "metadata": {"page_label": "225", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0a2f1526d50cf62e5d64c8e7a4d4112a09051f3921866913ed405f1c97013fd3"}}, "hash": "0a2f1526d50cf62e5d64c8e7a4d4112a09051f3921866913ed405f1c97013fd3", "text": "Interacting with Slides   225as bright as day again. But because your pupils are dilated \nit seems brighter than the outdoors, even though it might be dimmer because you\u2019re actually inside a building. The big idea\u2014which is now announced\u2014is as bright as all the great outdoors. And yet you\u2019re inside of the building and  I have you inside the story. \nEach of the rooms off of the atrium will be associated \nwith an idea or a set of ideas. I can wander around the rooms and I can wander out onto a terrace and look at a great view. A great big view might remind me of a great big idea and a geranium in a pot might remind me of another idea, a little idea. I can wander freely. \nWhen I speak without visual aids, I can wander anywhere \nI want, and I know that I\u2019m not going to lose the story because the story is the building. All I have to do is make \n\u201d(See a case study of Bill McDonough\u2019s work on page 30.)sure I get through the whole building and then you\u2019ve \nseen the whole story. I can choose different routes. I could decide you\u2019re not ready for the kitchen yet so I\u2019m taking you to the living room. I can wander around freely and not lose track of my overall story. When I am using visual aids, I put them in a specific order, the way a tour guide would give you a tour of a building. The slides are in a formatted process. \nWhen we come back out through the atrium you get to \nsee the big idea once more. We go back out through the vestibule, so you go back out through the darkness yet another time. Your curiosity is piqued, then I bring you back to the great outdoors, out in front of the building. All of a sudden the brightness is incredibly bright because now you\u2019re back outdoors again and you see the whole world in a different way.", "start_char_idx": 0, "end_char_idx": 1747, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "70c8b6c5-afa8-4540-8c5d-07ee398abf38": {"__data__": {"id_": "70c8b6c5-afa8-4540-8c5d-07ee398abf38", "embedding": null, "metadata": {"page_label": "226", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "ef90669a-b077-4ce0-9af5-2619ffe85024", "node_type": null, "metadata": {"page_label": "226", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "1ea325be014316f7a2b7a16da4006bb308a4c207e2cc377d856b7bec4277509c"}}, "hash": "1ea325be014316f7a2b7a16da4006bb308a4c207e2cc377d856b7bec4277509c", "text": "226   slide:ologyHave you ever finished a presentation and had folks \nflock to you begging you to make it longer next time? Probably not. Attention spans are getting shorter and shorter. Thirty-minute sitcoms, ten-minute YouTube videos, and 15-second commercials all influence the duration of our attention span. And that short span takes into account that TV and Internet media are usu-ally professionally prepared and most often geared to entertain. So, when your content isn\u2019t emotionally stimulating but is still crucial and necessary to effective communication, you can enhance the impact by pack-ing punch in a smaller time slot. Dragging the audience down Dullard Lane isn\u2019t anyone\u2019s favorite afternoon trip. \nConstraining your presentation\u2019s length forces you to be \nconcise and remove anything superfluous to the mes-sage. Proof in point is the recent release of TED videos online (www.ted.com). TED (Technology, Entertainment, Design), an annual conference in California featuring some of the greatest thought leaders and innovators in the world, helps spread ideas and shape our culture and future. We see how each of these phenomenal present-ers communicates his or her ideas in 18 minutes or less. So, if some of the most influential people in the world can deliver powerful content in 18 minutes, can you, too. Just try boiling it down. Constraining the Length\nAnother popular presentation technique that uses  time as a constraint is Pecha Kucha (see page 228 and  www.pechakucha.org). Inaugurated in Tokyo by Klein Dytham architecture and various collaborators, Pecha Kucha brings together designers and thinkers from various industries for an evening of presentations. Each presenter exhibits only 20 slides, each automatically advancing after 20 seconds, for a total of six minutes  and 40 seconds of ideas and inspiration. \nFor internal company meetings, constraining presenta-\ntions and reserving some of the meeting for conversa-tion, collaboration, and Q&A would be refreshing. Some companies are beginning to constrain the number of slides allowed and encouraging a rapid-fire approach  so that more insights can be shared in a single setting.", "start_char_idx": 0, "end_char_idx": 2166, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f0faab9b-0196-427e-8902-5de3e1afca15": {"__data__": {"id_": "f0faab9b-0196-427e-8902-5de3e1afca15", "embedding": null, "metadata": {"page_label": "227", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "0e8d776b-869e-400c-a67b-ad0d0aeb1748", "node_type": null, "metadata": {"page_label": "227", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "fea21d463c309ceac6ff68ee3e9f64262d9a9e1088cffc2635cb5401462da52e"}}, "hash": "a18d438cc0c4e588308135430cb33ac1f1d0132a7ac01c3bf61e4aa744dc8005", "text": "Interacting with Slides   227\u201cDon\u2019t you hate it when the presenter has crammed so \nmuch information into a presentation that there\u2019s no \npossible way they can get through it all without talking like an auctioneer? They avoid questions and discussion because \u2018we\u2019ve got a lot to get through.\u2019 \n No, we don\u2019t. \n Presenters bring it upon themselves by trying to cover Moby Dick, War and Peace,\n and Les Miserables when we \nonly had time for One Fish, Two Fish, Red Fish, Blue Fish.\u201d\nToo many \npages of \nmaterial for \none hour.Just right.Tom Johnson \nAuthor, www.idratherbewriting.com", "start_char_idx": 0, "end_char_idx": 580, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "bb3b6580-9ddc-48ee-ada1-88f8e3c84c12": {"__data__": {"id_": "bb3b6580-9ddc-48ee-ada1-88f8e3c84c12", "embedding": null, "metadata": {"page_label": "228", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "9c154d1d-63f7-4017-ad44-c47e97b18e6b", "node_type": null, "metadata": {"page_label": "228", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c537cf3560b4649f7e3d804d4c3682db1d9e84b934484cf1c60e9b1dbd6a5d66"}}, "hash": "c537cf3560b4649f7e3d804d4c3682db1d9e84b934484cf1c60e9b1dbd6a5d66", "text": "228   slide:ologyPecha Kucha has a quick-paced presentation format of 20 slides, \neach displayed for 20 seconds, forces the presenter to be a tough editor of their own work. For the audience, it means that boring talks are over quickly and great ones are over too soon. The pre-senters could be an engaging blend of storyteller, inventor, trav-eler, illustrator, and map maker. It\u2019s an interesting phenomenon to learn so much very quickly from a breadth of resources.\nAndy Proehl was one of the presenters at a Pecha Kucha night \nin San Francisco. He makes maps just for fun, yet his presenta-tion offered enormous insights about design and geography. He grew up near Kensico, NY, and would hear stories that there was a town under the reservoir. There were even rumors that the town\u2019s church would stick up out of the water when the water levels were low.Case Study: Pecha Kucha \nMapping It Out\nThe top image is of the Kensico Reservoir, \nnorth of New York City, and the bottom \nimages are of the town in the 1800s.Proehl created a map that \ncombined the old town with the current reservoir. In this image you can see the faint outline of the town near the center confluence of the three valleys.\nHere is the town with the reservoir removed. You can see the houses and the names of the people who lived there. Even the church is identifiable.", "start_char_idx": 0, "end_char_idx": 1343, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "0410ac5e-f308-4c60-9911-65a21e319d4a": {"__data__": {"id_": "0410ac5e-f308-4c60-9911-65a21e319d4a", "embedding": null, "metadata": {"page_label": "229", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "46d4aa57-45b3-4623-966b-9a52b92c6483", "node_type": null, "metadata": {"page_label": "229", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0a2e94353ae3cf1a46eb671684a1a1839b78b99721a8265d0b9fd0bebf0d6a24"}}, "hash": "0a2e94353ae3cf1a46eb671684a1a1839b78b99721a8265d0b9fd0bebf0d6a24", "text": "Interacting With Slides   229This map was inspired by Yo Yo Ma\u2019s \nSilk Road Ensemble. The Silk Road was defined by its topology. Instead of rendering the map with traditional relief map forms, he used type to show the terrain. The various type forms show the elevation of the mountains through various weights of the type. The Silk Road was like the \u201cInternet of its day\u201d as a vehicle for the spread of goods and ideas.Proehl displayed a matrix to show the dynamic created by these opposing forces. Maps are based on objective data, but it\u2019s their subjectivity that makes them interesting. Maps also exist on a continuum between text that is read and images that are viewed.\nEven though only six slides are shown here, you \ncan see how concise and informative they are.", "start_char_idx": 0, "end_char_idx": 769, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "62d6e600-ce5f-4bba-98dc-dd84b9a7e0a5": {"__data__": {"id_": "62d6e600-ce5f-4bba-98dc-dd84b9a7e0a5", "embedding": null, "metadata": {"page_label": "230", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6bd69248-d977-4a97-b799-5f9e99fd76fc", "node_type": null, "metadata": {"page_label": "230", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a52aadeff37346bc453eeafe864a7d497c8fbcf598b3cedf35b0cad739063873"}}, "hash": "1d4bc26543a846de272028ded955ae252ca068fd3989bfe36e67c54bd21aa552", "text": "230   slide:ologyConstraining the Projector\nA further step is to admit you can be \nPowerPoint-less.\nWhat would it be like to have a relationship indepen-\ndent of slides? Is it possible to deliver a presentation without any slides? Consider what would happen to your presentation if a power outage occurred. Evaluating and rejecting bad habits that have formed from relying on presentation software is critical to your success. It will force you to take ownership of the con-tent in your head and heart.\nThere are several ways to use visual aids that don\u2019t \ninvolve a projector. Flip charts, props, handouts, flip books, and even physical devices work if you have a small audience. Using more tactile forms of commu-nication with a small audience increases your human-ness. On the other hand, if you are in a large venue with a projector, you can increase your presence by pressing the B key on the keyboard. This will turn your screen to black, forcing your audience to focus on you alternately, the W key will change your screen to white. Moreover, if your keyboard is out of range, slip an all black slide into your deck. This is equivalent to giving  the audience a visual pause.\nAs you know, if you pause during your \npresentation, it creates more drama and meaning, and reinforces what you have to say.\n \nGoing to black gives the audience time to contemplate. \nSimilarly, turning off the projector during a critical part of your presentation allows the audience to feel as if they are interacting solely with you, which can build credibil-ity and trust.", "start_char_idx": 0, "end_char_idx": 1558, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f3104a6b-7bbf-48bf-9d39-8426cdb95fc9": {"__data__": {"id_": "f3104a6b-7bbf-48bf-9d39-8426cdb95fc9", "embedding": null, "metadata": {"page_label": "231", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "baa28293-0f1e-4520-906d-242bc1892d4f", "node_type": null, "metadata": {"page_label": "231", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "877887b0b288b6867a6a9f25cbd902404113ceccae997a7bacb01c28397797ff"}}, "hash": "877887b0b288b6867a6a9f25cbd902404113ceccae997a7bacb01c28397797ff", "text": "\u00a9 iStockphoto.com/blackred\nInteracting with Slides   231When in slide show \nmode, press the B key to turn your screen to black so that focus is on the speaker. Alternatively, press the W key for an  all white slide.", "start_char_idx": 0, "end_char_idx": 215, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f41e633c-48ad-4264-8059-79f66e4a9e7f": {"__data__": {"id_": "f41e633c-48ad-4264-8059-79f66e4a9e7f", "embedding": null, "metadata": {"page_label": "232", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b001a346-250d-42ce-91fd-8d3c79abf258", "node_type": null, "metadata": {"page_label": "232", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a15ef0d9e0bad683cc9c3a60fbf362fc4b099fd12fcefd3d4497d6e80b36a73a"}}, "hash": "a15ef0d9e0bad683cc9c3a60fbf362fc4b099fd12fcefd3d4497d6e80b36a73a", "text": "232   slide:ologyWhen you have an important presentation, the stage \ncan feel bigger than the entire world. It\u2019s tough not to notice that the surface area of a projected slide is huge compared to a person. In an average business venue the screen is roughly eight times larger than you and in a large keynote venue with 16:\n 9 aspect r\natio, it can be \nalmost 40 times larger than a person. Understandably, this supersized visual dominance puts the focus on the projected images and not the presenter. All the World\u2019s a Stage\nConsidering that fear of public speaking is ranked higher than the fear of dying, no wonder it\u2019s intimidating to walk out on a stage. At Duarte, we\u2019ve probably seen it all\u2014executives who have ridden motorcycles on-stage (and into the audience), peed their pants, lost conscious-ness, and even flown us to Comdex to tell them that their hair looks nice in the amber lighting. It\u2019s your moment to shine (usually). \n16: 9 Aspect Ratio 3: 4 Aspect Ratio", "start_char_idx": 0, "end_char_idx": 974, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "38e4fc6e-83fe-4f71-a1f0-17839da043bc": {"__data__": {"id_": "38e4fc6e-83fe-4f71-a1f0-17839da043bc", "embedding": null, "metadata": {"page_label": "233", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "6b2f3d6b-88cc-433b-b72f-fd9caa150a68", "node_type": null, "metadata": {"page_label": "233", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c41af5142a2ca48e2dda2dd7e623f6e49057a6c667d4bd935770b9dcd8747142"}}, "hash": "c41af5142a2ca48e2dda2dd7e623f6e49057a6c667d4bd935770b9dcd8747142", "text": "Interacting with Slides   233Many presenters use their slides as an extension of their \npersonas. If their slides look good, they look good. Because it\u2019s an in-person medium, some presenters get caught up in \u201cthe quality of my slides = the quality of me.\u201d This can also be a trap. One year we were hired to create slides for a software conference. The company had no strategy (short or long term) so they had us come in and pretty-up what little they did have. Their presenters were heckled off the stage in some of the sessions. \nSometimes when we work with multiple presenters for \nthe same event, we hear, \u201cHey, make my slides sexier than John\u2019s. I want more pizzazz than him.\u201d It\u2019s not \u201cI want to have clearer communications\u201d; they want to look better, sexier, jazzier, pizzazier. It\u2019s like the slides are an exten-sion of their own persona, looks, and likeability. Your top concern should be how well you communicate, not how good you look. Interestingly, at Duarte, we\u2019ve only seen this phenomenon with men. We call it slide envy. \nJust because your slides look great does \nnot mean they convey useful meaning.", "start_char_idx": 0, "end_char_idx": 1116, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "045e4529-e017-4a2c-ae5c-5f9d377e4e89": {"__data__": {"id_": "045e4529-e017-4a2c-ae5c-5f9d377e4e89", "embedding": null, "metadata": {"page_label": "234", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7b412bab-46fc-4624-9d34-a278128f5116", "node_type": null, "metadata": {"page_label": "234", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5c483423d2768175689e494c3d49828310c4b45b90b60891a5a87ccb2dc18f3a"}}, "hash": "3ff4bc3fa75a766cfb082dd51186203d3c2023be77b738571a59b335a8a4da20", "text": "234   slide:ologyAs a venture capitalist, Guy Kawasaki \nhas to listen to hundreds of entrepre-neurs pitch their companies. Most of the pitches are crap: sixty slides about a \u201cpatent pending,\u201d \u201cfirst mover advan-tage,\u201d and \u201call we have to do is get one percent of the people in China to buy our product.\u201d So he came up with the 10/20/30 rule for PowerPoint. It\u2019s quite simple: a PowerPoint presentation should have 10 slides, last no more than 20 minutes, and contain no font smaller than 30 points. He believes that this rule applies to presentations when the audi-ence needs to reach consensus.\nKawasaki says that 10 slides is the opti-\nmal number of slides because a normal human being cannot comprehend more than 10 concepts in a meeting\u2014and venture capitalists are very normal. If you must use more than 10 slides to explain your business, you probably don\u2019t have a business. How Many Slides? Use the 10/20/30 Rule.\nProblem \nSolution Business model Underlying magic/technology Marketing and sales 1\n2\n3\n4\n5The Ten Topics That a Venture Capitalist Cares About\nCompetition Team Projections and milestones Status and timeline Summary and call to action6\n7\n8\n9\n10\nThis content was slightly modified from Guy\u2019s blog at www.guykawasaki.com. You should deliver your 10 slides in 20 minutes. Sure, you have an hour \ntime slot, but you\u2019re using a Windows laptop, so it will take 40 minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in 20 minutes, and you have 40 minutes left for discussion.\nThe majority of the presentations that Guy sees have text in a 10-point \nfont. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you\u2019re reading the text, they read ahead of you. The result is that you and the audience are out of sync.\nThe reason presenters use a small font is twofold: first, they don\u2019t know \ntheir material well enough; second, they think that more text is more convincing. Total bozosity. Force yourself to use a point size no smaller 30 points. It will make your presentations better because it requires you to find the most salient points and to know how to explain them well.", "start_char_idx": 0, "end_char_idx": 2281, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "7e70ec69-4ab7-4504-be3a-a8d620ad397a": {"__data__": {"id_": "7e70ec69-4ab7-4504-be3a-a8d620ad397a", "embedding": null, "metadata": {"page_label": "235", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "00814974-36a0-4065-bf83-9f82dc030ffe", "node_type": null, "metadata": {"page_label": "235", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "145766678a5a5489a332746f755ad8c27be118b21e636ba3946cc156a0d70e5c"}}, "hash": "145766678a5a5489a332746f755ad8c27be118b21e636ba3946cc156a0d70e5c", "text": "Interacting with Slides   235Kawasaki\u2019s approach challenges the traditional venture \ncapitalist approach of \u201cwalk softly and carry a big deck.\u201d This one-size-fits all approach might not work in every situation. VCs being persuaded to part with millions of dollars want to have some content in writing to sink their teeth into and pass around in e-mails. Details and facts are important to them, too\u2014just as important as the  clarity of message. \nThis presentation used  \nimages and concepts only with \nfew words. For the handouts \nafterwards, the notes view was \nprinted two-up so it looked \nmore like a brochure and had \nall the content available.So it\u2019s recommended that if you use the 10/20/30 rule, put your script and supporting text into the notes area of your presentation application. If you design your slides and the Notes master layout well, these handouts can be almost as sophisticated as a brochure.\nOn the next four pages, you\u2019ll see other approaches to \nslide count that work well under different circumstances.", "start_char_idx": 0, "end_char_idx": 1027, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "39296ae7-ec72-4b9f-9464-c66710465a5f": {"__data__": {"id_": "39296ae7-ec72-4b9f-9464-c66710465a5f", "embedding": null, "metadata": {"page_label": "236", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "88209f1d-7c47-4057-a81f-bd37bad096ec", "node_type": null, "metadata": {"page_label": "236", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "52853fd9b0465d5a317c259ccbcfb9d1f6f6b883ce06e7888d9e3da40eacfbe7"}}, "hash": "52853fd9b0465d5a317c259ccbcfb9d1f6f6b883ce06e7888d9e3da40eacfbe7", "text": "236   slide:ologyHow Many Slides? The Sky Is the Limit.\nWhen Scott McCloud launched his book  Making Comics , \nhe took his family on a year-long, 50-state road trip \ntouring and signing books. At each venue, his 13-year -o\nld \ndaughter Sky delivered a presentation. She wasn\u2019t intimi-dated by the standing-room-only crowds; this kid was better than most adults. She had strong delivery skills, commanding stage presence, and a brilliant understand-ing of the format.\nUnbeknownst to her, she used what\u2019s been coined as the \nLessig Method of presenting. Lawrence Lessig, Professor of Law at Stanford and founder of Creative Commons, employs a signature, fast-paced delivery style with  an enormous amount of slides. Each slide has one big idea on it. So how many slides are right for a pre-\nsentation? In Sky\u2019s short 8-minute talk, she used more than 200 slides, delivered with an engaging cadence.\nThis quickly paced style isn\u2019t easy and requires practice. \nIn fact, it\u2019s more common for presenters to display one slide every two minutes. But even that rule of thumb goes only so far. Some presenters require as many as four slides per minute while others will linger on any given slide for four minutes. The point is to use as many slides as you need to get your message across. And please, try to stick with one point per slide. Anything else demands more than most audiences will give.\nIt was exciting to watch such a young person grasp this \ncommunication medium with such authority. Out of the \u201cmouse\u201d of babes comes such great wisdom! \nWWW", "start_char_idx": 0, "end_char_idx": 1544, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "e1815419-c7d9-40f3-855a-855943af44dd": {"__data__": {"id_": "e1815419-c7d9-40f3-855a-855943af44dd", "embedding": null, "metadata": {"page_label": "237", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f8fa55b3-765e-482d-a6ae-235fd77aaee1", "node_type": null, "metadata": {"page_label": "237", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0bcb6b00be44c4595d3aa3789dd5d37d3c7ea1850819ccacc3a2199edadae1d5"}}, "hash": "0bcb6b00be44c4595d3aa3789dd5d37d3c7ea1850819ccacc3a2199edadae1d5", "text": "Sky McCloud \nDaughter of Scott McCloud\n\u00a9 iStockphoto.com/Aimin Tang\u00a9 iStockphoto.com/Nathan Chor\u00a9 iStockphoto.com/Tamara Kulikova\u00a9 iStockphoto.com/Juho Kuva", "start_char_idx": 0, "end_char_idx": 156, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "81400a0b-08bb-4c1f-a392-cf09b75b1e79": {"__data__": {"id_": "81400a0b-08bb-4c1f-a392-cf09b75b1e79", "embedding": null, "metadata": {"page_label": "238", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b7a5d0c3-ef64-46e3-ad40-023cc0ef657f", "node_type": null, "metadata": {"page_label": "238", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "0228219cc28da518b43942a60dbeea36d866477e3fdd4698aa790438f976999b"}}, "hash": "0228219cc28da518b43942a60dbeea36d866477e3fdd4698aa790438f976999b", "text": "238   slide:ologyWith the growing popularity of embedding presenta-\ntions into blogs and social networking sites, presenta-tion repositories like SlideShare.net\u2014the \u201cYouTube of presentations\u201d\u2014are growing exponentially. Anyone can insert a presentation into web-based pages. You can author a presentation once but have it seen by millions  of viewers. \nThe most popular presentations on these sites treat the \nslides more like a brochure than a slide show. Complete thoughts and phrases are placed on a slide or across a series of slides with simple images. The absence of a presenter requires this graphical style, which is most effective when there\u2019s no audio.How Many Slides? Depends on the T echnology.\nGarr Reynolds created a presentation called \u201cCareer Advice,\u201d based on Dan Pink\u2019s book \nJohnny Bunko  (you \nneed to own all of Pink\u2019s books too). The 184 slides that Reynolds posted on SlideShare take about 6 minutes to read. It\u2019s like reading a quick-paced little book that you can review at your own speed. \nObviously Reynolds\u2019 style isn\u2019t the only format that\u2019s  \nsuccessful. But it is engaging and interactive.\nReynolds used a strong design \naesthetic by converting the photos to black and white,  and then adding a small red element to them.", "start_char_idx": 0, "end_char_idx": 1251, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3afa10cf-a6c0-4fa1-87c0-439f375ae83d": {"__data__": {"id_": "3afa10cf-a6c0-4fa1-87c0-439f375ae83d", "embedding": null, "metadata": {"page_label": "239", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "0d1aa145-4c14-4d75-830f-249326750cc5", "node_type": null, "metadata": {"page_label": "239", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e825789fd9d71b94339f5017986154c410af24d7377a00b6e90690bb431fa46c"}}, "hash": "e825789fd9d71b94339f5017986154c410af24d7377a00b6e90690bb431fa46c", "text": "Because Pink\u2019s \nbook is written in a Japanese comic style called Manga, Reynolds incorpo-rated a caricature of himself that popped in and out of scenes.\nInteracting with Slides   239Some presentations on www.slideshare.net have been viewed by more than a million people. That\u2019s enormous reach for a presentation.", "start_char_idx": 0, "end_char_idx": 312, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8fbf0879-71b5-468a-9084-6a12033f5723": {"__data__": {"id_": "8fbf0879-71b5-468a-9084-6a12033f5723", "embedding": null, "metadata": {"page_label": "240", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f46110bb-d09a-44dd-b793-6e2536e4f729", "node_type": null, "metadata": {"page_label": "240", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ac5d8bddb1987b7bae88d0686112d31f09d06bc7c1633fb7b50224fda2bdab82"}}, "hash": "ac5d8bddb1987b7bae88d0686112d31f09d06bc7c1633fb7b50224fda2bdab82", "text": "Flip Chart Video Device Paper Handout\n240   slide:ologySometimes the answer is obvious. In a big room, with  \na big audience, projection is the best. In a small room,  with only a couple of people, projecting your slides can seem impersonal. \nNow that presentations can be authored once and played \non devices, watched on the Web, or printed on paper, you not only need to know the right medium for the audience, but you also must ensure that your content is T o Project or Not to Project\nreadable for each screen size. The appropriate medium and size for your presentation are more great reasons why you should invest enough time in your presentation. The one-time investment you make in your presentation could potentially end up being seen across the world. \nSlides aren\u2019t the only solution for a great presentation. \nTry to increase the impact of your presentation by chang-ing the visual aids based on the audience. \nSmall and collaborative set-\ntings are best for flip charts. \nFolks love to see people draw \nin front of them: there\u2019s a \nwonderment to it. It\u2019s rare to \nsee flip charts used in formal \nsettings (but see page 242 \nfor a great example). Flip \nbooks are wonderful when \nonly one or two people are \nsitting with you at a table.When the information on the \nslides is complex or dense, \nalways distribute handouts\u2014\npreferably at the end of the \nsession so that the audience \nisn\u2019t rustling the paper during \nyour presentation. Also, add \nan appendix with the extra \ndense details of data so the \naudience can verify your facts. Content that\u2019s widely distrib-\nuted via devices should have \naccompanying audio and the \nslides need to be created specifically for this format. \nLarge amounts of text and \ndata don\u2019t display well in \nthis format because they\u2019re \nscaled to such a small size.By either video taping your \npresentation or transforming \nyour slides to video format, \nit\u2019s easy for your presenta-\ntion to have a broad web \naudience. Keep the content \nshort because most video sites have a 10-minute max \nfor videos.", "start_char_idx": 0, "end_char_idx": 2039, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ed9a2c81-c479-4fd4-8adf-38e4c2929abc": {"__data__": {"id_": "ed9a2c81-c479-4fd4-8adf-38e4c2929abc", "embedding": null, "metadata": {"page_label": "241", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1b4788e6-d16f-4a79-8ce3-450b8647a9d2", "node_type": null, "metadata": {"page_label": "241", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "deab27d67761af45a9dab6cf2cb97c925140dae793b70b256686b2ac7d7151da"}}, "hash": "deab27d67761af45a9dab6cf2cb97c925140dae793b70b256686b2ac7d7151da", "text": "Social Network Prop Projector Web Cast\nInteracting with Slides   241Uploading and collaboratively \nbuilding presentations on the \nWeb allows your presentation \nto be viewed by anyone in the \nworld. It\u2019s a cheap web-confer-\nencing tool. Plus bloggers can \ninsert your presentation into \ntheir posts. Since the viewer sits close \nto the screen and can move \ncloser to the slides to see \ndetails, you can put more \ntext on the screen than when \nprojected. When delivering \na presentation where multi-\ntasking or distractions are \nhigh, break your content into \nbite-size bursts so the view-\ner\u2019s interest stays piqued.In-person presentations can \ncreate a moving experience. \nThe screen behind you is huge \nand slides visually dominate. \nLive presentations can create \npowerful energy and electric-\nity in the room, which many \ntimes can\u2019t be translated \nwhen using the other media \ntypes shown on this and the \nprevious pages.Short for \u201ctheatrical property,\u201d \nprops typically are ordinary \nobjects. However, a prop \nmust translate well from the \nstage or when the image is \nmagnified by video feed on \nthe screen. Using a real and tangible item\u2014like showing \noff a rare object, wearing a \nfunny costume, or revealing \na surprise\u2014is a powerful way \nto drive your point home.Blog", "start_char_idx": 0, "end_char_idx": 1275, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "5afc3847-af72-4525-ab0f-49aa2a0f31b0": {"__data__": {"id_": "5afc3847-af72-4525-ab0f-49aa2a0f31b0", "embedding": null, "metadata": {"page_label": "242", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1efd70ae-0c17-4398-ba0a-081807009a39", "node_type": null, "metadata": {"page_label": "242", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c97513528ff5482036e5e292136e85601b558661ec2e9e1741b3695527488305"}}, "hash": "c97513528ff5482036e5e292136e85601b558661ec2e9e1741b3695527488305", "text": "After enduring hideous presentations all week at work, \nthe last thing you want to see are bullet points at church. Reading content from bullets in business or educational settings is bad enough, but excerpting them from sacred texts? One example of brilliant use of visual aids doesn\u2019t involve slides at all. John Ortberg, Pastor of Menlo Park Presbyterian Church, uses a flip chart. Yes, a flip chart! Even though the congregation has 4,500 members and his sermons are broadcast to two remote locations, the flip chart works! As he speaks, he\u2019ll sketch words or images  on the flip chart to create a powerful mnemonic that con-gregants remember throughout the week. It\u2019s easy to recall the message because his points are boiled down succinctly into a few key words or a sketch. If he\u2019s preaching a series of sermons on the same topic, he\u2019ll rewrite the same word series or sketches a few Sundays in a row, just to make sure that his point hits home. \nUsing a flip chart for a group this size is effective \nbecause a video feed magnifies the flip chart on a large screen so that everyone can see it. \nThe flip chart also provides a means to make his sermons \nmore dynamic and engaging. Best of all, because he writes as he preaches, no one has the chance to read ahead. Pastor Ortberg\u2019s flock is captive to his story.Ortberg uses slides when he refers to \nscriptures, and the congregants read along with him. When the screens are not in use, beautiful images of nature or stained glass are projected so the congregation can focus on his message.\n242   slide:ologyCase Study: John Ortberg \nFaith and Flip Charts", "start_char_idx": 0, "end_char_idx": 1611, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "baddbfb2-241d-42f2-b3cd-3f8e73e85bf3": {"__data__": {"id_": "baddbfb2-241d-42f2-b3cd-3f8e73e85bf3", "embedding": null, "metadata": {"page_label": "243", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "796a3db9-4f4a-493b-b19e-c26b9baa7cc7", "node_type": null, "metadata": {"page_label": "243", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "aab8658bf14d80b0d9e313f2388da98546bc9be0e6f818afbffd931edae4545d"}}, "hash": "4b99dd4a101f71576b57e36a6d918ef39162e764e3307435f5abc6b6c32da419", "text": "John Ortberg \nPastor, Menlo Park Presbyterian Church \nEven though Ortberg could have used slides \nin this sermon, he used large signs on easels. He used varying type styles to make each one look like a different type of sign.", "start_char_idx": 0, "end_char_idx": 225, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "19e22b2a-76bd-4270-920a-15efc4300904": {"__data__": {"id_": "19e22b2a-76bd-4270-920a-15efc4300904", "embedding": null, "metadata": {"page_label": "244", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "7f5f6138-1d6e-4f9f-aaef-e06fc11dd9e6", "node_type": null, "metadata": {"page_label": "244", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "604e477657383e05b4b1bc59aa74cbf0ec5ac9a2dd6952f6d12ebf1447a4f393"}}, "hash": "9a7e637e780b45303d1ef039055b1ce4eb19079eee445c0d4271ebecdcec5081", "text": "244   slide:ologySmall Device, Big Impact\nSome of the best presenters in the world speak at the \nTED conference each year. The fascinating thing about attending the conference is that the person sitting next to you sometimes has as great of a story to share as the presenters on the stage.\nAt one session I sat next to Scott Harrison, founder \nof charity:water (www.charitywater.org). To describe what he does, he whipped out his iPhone. He related how he\u2019d been a volunteer photojournalist on board the Mercy Ship Anastasis in West Africa. When he returned home in September 2005, he just couldn\u2019t stomach the thought of receiving gifts on his birthday. He realized that he didn\u2019t need more \u201cstuff.\u201d So he asked his friends and family to give their money to help dig freshwater wells in Africa. He then asked them to do the same thing on their own birthdays. Three hundred birthdays later, they\u2019d raised $150,000. \nT!P\nWhen converting your presentation to a device like an iPhone, be sure to simplify your content. Onscreen, 24-point type may seem big enough to you, but on the iPhone it reduces to an unreadable 4-point type.", "start_char_idx": 0, "end_char_idx": 1127, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "aba56d66-b0db-450a-b91c-943da7f1802f": {"__data__": {"id_": "aba56d66-b0db-450a-b91c-943da7f1802f", "embedding": null, "metadata": {"page_label": "245", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "74dc5c77-5967-45af-8730-4198334ca5c6", "node_type": null, "metadata": {"page_label": "245", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "aedc95ce4bff42c33d88c477ce4cc872d3ec41cd525be0409222342ea4fe4e02"}}, "hash": "aedc95ce4bff42c33d88c477ce4cc872d3ec41cd525be0409222342ea4fe4e02", "text": "Interacting with Slides   245Though the message is \nthe same as the Healthy \nWaters case study on \npages 78 to 79, the \npresentation method \ndiffers. Neither method \nis better than the \nother, especially if the \noutcome\u2014safe water \nfor all\u2014is the same.", "start_char_idx": 0, "end_char_idx": 252, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "68339838-63e8-40e1-a3f1-1feefc9f8512": {"__data__": {"id_": "68339838-63e8-40e1-a3f1-1feefc9f8512", "embedding": null, "metadata": {"page_label": "246", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "c9af4e1a-9de4-410d-a17f-69ccc1d85c69", "node_type": null, "metadata": {"page_label": "246", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "ff2f3da388038ebb150058820522e92ed50729caf33ef68370616c5d6f8323cf"}}, "hash": "ff2f3da388038ebb150058820522e92ed50729caf33ef68370616c5d6f8323cf", "text": "Simple text and graphics are a backdrop for \nthe brilliant storyteller. They didn\u2019t detract from the power of her journey.Jill Bolte-Taylor  \nNeuroanatomist\nphotos \u00a9 TED", "start_char_idx": 0, "end_char_idx": 169, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a9845cf7-7309-4b48-8b85-14e6797d3f16": {"__data__": {"id_": "a9845cf7-7309-4b48-8b85-14e6797d3f16", "embedding": null, "metadata": {"page_label": "247", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f44b2baa-f582-4a8c-9869-2c9d1939fc70", "node_type": null, "metadata": {"page_label": "247", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "5d361af745b7e328cebf93be0ef5a01992b2667a78b0ea737a7918510cb1cc34"}}, "hash": "7516500998646ac2a91dcb9cb4983725fde4faa47304bfa54d32a1c21e7c45d4", "text": "Bolte-Taylor used huge gestures to describe feelings of \neuphoria as the left side of her brain shut down.\nShe contracted her gestures when she described how \nshe\u2019d surrendered her spirit and was ready to transition out of this world.\nInteracting with Slides   247Case Study: Jill Bolte-T aylor \nA Stroke of Genius\u2014Fewer Slides\nUse fewer slides. You don\u2019t need a ton of \nslides to create a memorable presentation. One of the most powerful presentations at TED2008 was \nthat of neuroanatomist Jill Bolte-Taylor, as she described her experience in suffering a stroke. She had a front-row seat to her own brain hemorrhage and we all felt like we were with her as she described what it felt like physically, emotionally, and spiritually.\nShe used only a few slides, huge gestures, and a memo-rable prop: a real human brain. Her own storytelling skills surpassed the need for media. The slides she did use gave context for why she became a neuroanatomist, what she experienced during her stroke, and how it changed her life. \nTo hear her incredible story, view the presentation at \nwww.ted.com.", "start_char_idx": 0, "end_char_idx": 1089, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "8ec34f8e-7202-44a9-aa5b-3c96fdd3661e": {"__data__": {"id_": "8ec34f8e-7202-44a9-aa5b-3c96fdd3661e", "embedding": null, "metadata": {"page_label": "248", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b4248074-8195-4d65-ba10-513ff7a797d5", "node_type": null, "metadata": {"page_label": "248", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c50572e1b7140d20627168456665eda07ac5b6ddcd18badd5692f176daee29d8"}}, "hash": "c50572e1b7140d20627168456665eda07ac5b6ddcd18badd5692f176daee29d8", "text": "248   slide:ologyA Call to Relate\nPresentations are a very human medium. And that\u2019s \nwhat sets them apart. It\u2019s you. You are unique. You are the only one like you from anywhere for all time. You have your own fingerprint, your own experiences and your own story that can be told like no one else can tell it. Your passion is your own and its expression can only come from you. \nCreating a movement or change is hard. But you are \nthe only one who expresses the way you do and your way of expressing will resonate in the hearts and minds  of others.\nMany passionate change-agents have altered the arts, \nindustries, and the world. Martha Graham shaped a new expression in dance when she tapped into her soul and brought her own unique expression to the art.  Many who came to see Martha were moved deeply even though she didn\u2019t say a word. What she expressed on the stage touched lives and connected with the way she exposed her soul while she danced. \n\u201cThere is a vitality, a life force, a quickening that is \ntranslated through you into action, and there is only one of you in all time. This expression is unique, and  if you block it, it will never exist through any other medium; and be lost. The world will not have it. It is not your business to determine how good it is, not how it compares with other expression. It is your business to keep it yours clearly and directly, to keep the channel open. You have to keep open and aware directly to the urges that motivate you. Keep the channel open. No artist is pleased. There is no satisfaction whatever at any time. There is only a queer, divine dissatisfaction,  a blessed unrest that keeps us marching and makes us more alive than the others.\u201d \nMartha Graham\nGreat presenters strive to be both personal and multi-dimensional. Presentations are delivered both verbally and visually. It\u2019s also a medium of contradictions. When you\u2019re live, you have the opportunity to build relation-ships with your audience. Unfortunately, the format encourages us to become automatons, using slides as a metronome to deliver prescribed information, often with your back to the people you\u2019re trying to reach. In reality, you need to come across like a real person, and presentation applications don\u2019t inherently facilitate this.", "start_char_idx": 0, "end_char_idx": 2266, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "febf0ac1-057e-4e24-8b88-50e49318624c": {"__data__": {"id_": "febf0ac1-057e-4e24-8b88-50e49318624c", "embedding": null, "metadata": {"page_label": "249", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b5f6e9ac-555f-4057-b688-f5b94d587e65", "node_type": null, "metadata": {"page_label": "249", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d68568d778e38f57e7fa4f8a4678fe4aba3f71e2c2f6762ddd887b6fc70052f4"}}, "hash": "d68568d778e38f57e7fa4f8a4678fe4aba3f71e2c2f6762ddd887b6fc70052f4", "text": "Interacting with Slides   249Ultimately, the healthiest relationship to have with your \nslides is one of interdependence. It\u2019s not just about find-ing a balance with your slides; there is a third party in this relationship\u2014the audience. So, instead of using the media to showcase yourself and your dependencies, the audience should be able to see what you\u2019re saying. \nPresentations are a wonderful medium to express \nyour passion. You get to be human and connect with an audience emotionally and analytically.\nAs you look at the faces in the audience, you can see the \nresponse to your message in their faces. If they feel like they\u2019ve been enlightened, moved to act, or made willing to change their behavior, you\u2019ve been successful.\nNext time you give a presentation, consider a different \napproach\u2014look at your content through the eyes of the audience. Take them on your journey by showing them something they\u2019ve never seen before. Employ great sto-ries, reveal convincing information, and communicate in your own, genuinely human way.", "start_char_idx": 0, "end_char_idx": 1037, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "db61f01e-d7c6-48b0-8633-2a884f0e6ecf": {"__data__": {"id_": "db61f01e-d7c6-48b0-8633-2a884f0e6ecf", "embedding": null, "metadata": {"page_label": "251", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a411d48f-f88c-45d7-824e-77a9981740e1", "node_type": null, "metadata": {"page_label": "251", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "d4871d8f57d72d48bbe03a5089613cf559d59dbb9a5e0945807ef3bed74c7e42"}}, "hash": "d4871d8f57d72d48bbe03a5089613cf559d59dbb9a5e0945807ef3bed74c7e42", "text": "CH APTER  12\n251    Manifesto: The Five Theses of  \nthe Power of a Presentation", "start_char_idx": 0, "end_char_idx": 79, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "3b886df4-435d-4a97-953b-a8fda462d36f": {"__data__": {"id_": "3b886df4-435d-4a97-953b-a8fda462d36f", "embedding": null, "metadata": {"page_label": "253", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5b3f488f-7297-4adc-9b0c-5e98d3f7cc21", "node_type": null, "metadata": {"page_label": "253", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "173ca19d82cd9cc18f2912fa3b867218cbab70c25aa5aa8f72544aab21db0ca3"}}, "hash": "173ca19d82cd9cc18f2912fa3b867218cbab70c25aa5aa8f72544aab21db0ca3", "text": "253    they didn\u2019t come to your presentation to  \ns\nee you. th\ney came to find out what you can \ndo for them. \ns\nuccess means giving them a \nreason for taking their time, providing content \nthat resonates, and ensuring it\u2019s clear what they are to do. tr eat Your Audience \nas King", "start_char_idx": 0, "end_char_idx": 280, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "9a8c53a2-79c3-4014-bff1-b5d72d2895e2": {"__data__": {"id_": "9a8c53a2-79c3-4014-bff1-b5d72d2895e2", "embedding": null, "metadata": {"page_label": "255", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "959a47dd-f727-4ad7-be51-de6f6fee2665", "node_type": null, "metadata": {"page_label": "255", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b6a12002310e33f331ee105f065f3f85ae7a443bb74b06c5b91abe6ff8633107"}}, "hash": "b6a12002310e33f331ee105f065f3f85ae7a443bb74b06c5b91abe6ff8633107", "text": "255    creating great ideas is what we were born \nto do; getting people to feel like they have \na stake in what we believe is the har\nd part. \nco\nmmunicate your ideas with strong visual \ngrammar to engage all their senses and they will adopt the ideas as their own. sp read id eas and  \nm\nove \npe\nople", "start_char_idx": 0, "end_char_idx": 301, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d5607e7a-434e-4f18-8c99-3c71d279edd7": {"__data__": {"id_": "d5607e7a-434e-4f18-8c99-3c71d279edd7", "embedding": null, "metadata": {"page_label": "257", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "1e84e51b-526f-4226-a754-a3cc4a9fe442", "node_type": null, "metadata": {"page_label": "257", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "31f207911b769c890f0316691ec9e8c68251372c3c81b0597b4e82a8f9f48cc7"}}, "hash": "31f207911b769c890f0316691ec9e8c68251372c3c81b0597b4e82a8f9f48cc7", "text": "257    Epiphanies and profoundly moving  \nexperiences come from moments of  clarity. \nth\nink like a designer and guide  \nyour audience through ideas in a way that helps, not hinders, their comprehension.  Appeal not only to their verbal senses,  but to their visual senses as well. help th em se e \nWhat You\u2019re \nsay\ning", "start_char_idx": 0, "end_char_idx": 319, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "1d55c6d8-95fe-4a8b-a536-651b5e6d0e02": {"__data__": {"id_": "1d55c6d8-95fe-4a8b-a536-651b5e6d0e02", "embedding": null, "metadata": {"page_label": "259", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "a4ca3be0-6860-4278-8e1e-067191499aba", "node_type": null, "metadata": {"page_label": "259", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "a41a73dff3e723525facd74c471c5d456981a173d46b481b5d1482b420c2cb7f"}}, "hash": "a41a73dff3e723525facd74c471c5d456981a173d46b481b5d1482b420c2cb7f", "text": "259    orchestrating the aesthetic experience \nt\nhrough well-known but oft-neglected design \npractices often transforms audiences into \nevangelists. Don\u2019t just make pretty talking points. \nin\nstead, display information in a way \nthat makes complex information clear. practice Design, \nN\not Decoration", "start_char_idx": 0, "end_char_idx": 300, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f71a33fc-abef-4909-b115-d72668b16009": {"__data__": {"id_": "f71a33fc-abef-4909-b115-d72668b16009", "embedding": null, "metadata": {"page_label": "261", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "de8c27c6-93b4-4e34-ad53-24a4ae93a19c", "node_type": null, "metadata": {"page_label": "261", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "c3f9a50357b56951fb9a276f36ef9182b08b360b7f632d76cbde6c5b6c9d8530"}}, "hash": "c3f9a50357b56951fb9a276f36ef9182b08b360b7f632d76cbde6c5b6c9d8530", "text": "261    A meaningful relationship between you, \nyour slides, and your audience will connect people with content. Display information in the best way possible for comprehension rather than focusing on what you need as  a visual crutch. \nc\nontent carriers connect \nwith people.cultivate healthy \nR\nelationships", "start_char_idx": 0, "end_char_idx": 307, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "4346f239-4598-4966-9a22-4aea0e276573": {"__data__": {"id_": "4346f239-4598-4966-9a22-4aea0e276573", "embedding": null, "metadata": {"page_label": "262", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "5b64c155-44ee-4256-ad1b-80a8d1f27ada", "node_type": null, "metadata": {"page_label": "262", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "e924060b5a5a745e01bcf2e7f9c1c207149746ad47049cf1e315bd6a0ec7f27b"}}, "hash": "d9fd714e598c75c471c47a2fcc14feaaa97308fe99dfe1b7d2f796a0ae59a6a6", "text": "262Design \nBajaj, Geetesh, and Echo Swinford. 2007. Microsoft Office PowerPoint 2007 Complete Makeover Kit.  Que Publishing. \nBefore and After Magazine.  http:/ /www.bamagazine.com. \nBlock, Bruce. 2007. The Visual Story, Second Edition: Creating the Visual Structure of Film, TV and Digital Media.  Focal Press. \nCommunication Arts Magazine.  http:/ /www.commarts.com. \nCritique Magazine.  (out of print). http:/ /www.critique-magazine.com. \nGodin, Seth. 2001. Really Bad PowerPoint.  http:/ /www.sethgodin.com/freeprize/reallybad-1.pdf. \nHarrington, Richard, and Scott Rekdal. 2007. How to Wow with PowerPoint.  Peachpit Press. \nKrause, Jim. 2003. Designers Complete Index.  North Light Books F+W Publications, Inc., How Design Books. \nLidwell, William, Kritina Holden, and Jill Butler. 2003. Universal Principles of Design.  Rockport Publishers, Inc. \nMayer, Richard E. 2001. Multimedia Learning.  Cambridge University Press. \nReynolds, Garr. 2008. Presentation Zen: Simple Ideas on Presentation Design and Delivery.  Peachpit Press, New Riders. \nBranding \nAaker, David A. 1996.  Building Strong Brands . Simon & Schuster, Ltd.\nNeumeier, Marty. 2006. The Brand Gap . Peachpit Press, New Riders.  \nVisual Thinking \nNeumeier, Marty. 2006. Zag: The Number One Strategy of High-Performance Brands.  Peachpit Press, New Riders. Arnheim, \nRudolf. 1972. Visual Thinking.  (out of print). University of California Press. \nHorn, Robert E. 1999. Visual Language: Global Communication for the 21st Century.  MacroVU, Inc. \nMcAlhone, Beryl, and David Stuart. 1998. A Smile in the Mind.  Phaidon Press Inc. \nPink, Daniel H. 2006. A Whole New Mind: Why Right-Brainers Will Rule the Future.  Riverhead Trade; Penguin Group (USA) Inc. \nRoam, Dan. 2008. The Back of the Napkin: Solving Problems and Selling Ideas with Pictures.  Portfolio / Penguin Group (USA) Inc. References\nThe following material has influenced the design and business \npractices of Duarte. Please add these to your library also:", "start_char_idx": 0, "end_char_idx": 1984, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "f4dbfc1f-09ce-4d4c-a5e0-0d0a8f5ccba0": {"__data__": {"id_": "f4dbfc1f-09ce-4d4c-a5e0-0d0a8f5ccba0", "embedding": null, "metadata": {"page_label": "263", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "bdb1f75d-97ce-4fa8-b485-cafaa04ac6ff", "node_type": null, "metadata": {"page_label": "263", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "6b08ab17cb215ebf5fa88b7272f2ae3f7f1c78d002fc1deaeec208db1d6e8b27"}}, "hash": "954bc45ddb6793943149827588ffe173b7278d35d4bae41e83ce38f5510152be", "text": "263    Information Graphics \nHarris, Robert L. 2000. Information Graphics: A Comprehensive Illustrated Reference.  Oxford University Press. \nHeller, Steven. 2006. Nigel Holmes on Information Design.  Jorge Pinto Books, Inc. \nHolmes, Nigel. 2005. Wordless Diagrams.  Bloomsbury USA Publishing. \nPedersen, B. Martin. 1988. Graphis Diagram 1.  (out of print). Graphis Press Inc. \nWurman, Richard Saul. 1990. Information Anxiety.  Doubleday Books. \nWurman, Richard Saul. 1999. Understanding USA.  TED Conferences.\n\t\nData Display \nFew, Stephen. 2006.  Information Dashboard Design: The Effective Visual Communication of Data.  O\u2019Reilly Media, Inc. \nFew, Stephen. 2004. Show Me the Numbers: Designing Tables and Graphs to Enlighten.  Analytics Press.\nTufte, Edward R. 2006. Beautiful Evidence.  Graphics Press. \nTufte, Edward R. 1990. Envisioning Information.  Graphics Press. \nTufte, Edward R. 2003. The Cognitive Style of PowerPoint.  Graphics Press. \nTufte, Edward R. 1983. The Visual Display of Quantitative Information.  Graphics Press.\nContent \nAtkinson, Cliff. 2007. Beyond Bullet Points.  Microsoft Press. \nDecker, Bert. 2005. Creating Messages That Motivate.  Lightning Source Inc. \nHeath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die.  Random House, Inc. \nUniversity of Chicago Press. 2003. The Chicago Manual of Style.  University of Chicago Press. \nBusiness Books \nBossidy,  Larry, Ram Charan, and Charles Burck. 2002.  Execution: The Discipline of Getting Things Done. Crown Business.\nCollins, Jim. 2006. Good to Great.  Arrow Books Ltd. HarperCollins.\nFlamholtz, Eric G., and Yvonne Randle. 2007.  Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed \nFirm, 4th Edition. Jossey-Bass.\nGerber,  Michael E. 1999. The E-Myth Manager: Why Most Managers Don \u2019t Work and What to Do About It . HarperCollins. \nKawasaki, Guy. 2004.  The Art of the Start . Portfolio.\nMcGhee, Sally. 2007. Take Back Your Life!: Using Microsoft Outlook to Get Organized and Stay Organized.  Microsoft Press.\nRobert,  Michel. 1993. Strategy Pure and Simple.  McGraw-Hill, Inc.\nTrout, Jack. 2001.  Differentiate or Die . Wiley.", "start_char_idx": 0, "end_char_idx": 2168, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "dd77a5f0-8531-4b36-81d3-3a738d3cac2f": {"__data__": {"id_": "dd77a5f0-8531-4b36-81d3-3a738d3cac2f", "embedding": null, "metadata": {"page_label": "264", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "00ef5240-6be0-4cdc-bf58-f110a7c01c02", "node_type": null, "metadata": {"page_label": "264", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "8dd34f295478bb52ee9f8437ab746d344825d2bf3cfa3bcd8c0a3f49bbf73cb8"}}, "hash": "8dd34f295478bb52ee9f8437ab746d344825d2bf3cfa3bcd8c0a3f49bbf73cb8", "text": "264Index\nNumbers\n10/20/30 rule, 234\u2013235\n3-second rule for text, 1402D backgrounds, 120\u20131213D backgrounds, 120\u2013121\n3M, 28\nA\nabstract concepts in diagrams\n clus\nters, 50\u201351\n flo\nw, 46\u201347\n r\nadiate, 52\u201353\n s\ntructure, 48\u201349\naction, images for, 78\u201379\nactors on stage, 105Adobe Systems, 102, 141agriculture industry color palettes, 134\u2013135aligned text, 149Amtrak, 127analogous color, 130analytical connections with audience, 249animations\n c\nonservation presentation, 198\u2013199\n curtain w\narmers, 154\u2013155\n guidelines, 186\u2013\n187\n metaphors, 196\u2013\n197\n mis\ntakes in, 200\u2013201\n object motion and change\n, 188\u2013189\n panor\namas, 190\u2013191\n planning, 182\u2013\n183\n purpose\n, 184\u2013185\n sc\nenes, 190\u2013193\n t\next, 145\napostrophes (\u2019), 142Apple, 82, 128, 140\u2013141, 176Arial font, 143arrangement in effective slides, 88arrows for information flow, 96art libraries, 169ascenders, 142aspect ratios, 232Atkinson, Cliff, 28attention spans, 226audience\n assisting, 257\n c\nolor issues, 126\u2013127\n cr\nedible data slides for, 66\n defining, 16\u2013\n17\n needs c\nonsiderations, 14\u201315\n r\nelating to, 248\u2013249\n v\naluing, 253\nB\nbackground\n c\nolor for, 132, 136\n c\nontrast with, 133\n in da\nta slides, 72\u201373\n dimensions in, 120\u2013\n121\n light sour\nces, 124\u2013125\n o\nverview, 116\u2013117\n sense of spac\ne in, 122\u2013123\n as surf\naces, 116, 118\u2013119\nBaker, Mitchell, 36\u201337bar charts\n guidelines, 77\n uses, 7\n1\n baseline of fonts, 142 Beyond Bullet Points, 28billboards\n f\nonts on, 143\n pr\nesentations as, 140\nblack screens, 231", "start_char_idx": 0, "end_char_idx": 1458, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "a54b4e9d-195e-4ae5-a31f-452dcfa7452f": {"__data__": {"id_": "a54b4e9d-195e-4ae5-a31f-452dcfa7452f", "embedding": null, "metadata": {"page_label": "265", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "915241b5-f652-456d-a55e-bff619003d4d", "node_type": null, "metadata": {"page_label": "265", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "14065496f51b3f028ca8dc20cde4abf070229419b0e25a2d9204bc4efdcc1d6c"}}, "hash": "14065496f51b3f028ca8dc20cde4abf070229419b0e25a2d9204bc4efdcc1d6c", "text": "265    blocking documents, 19\nblock of text, typesetting, 148\u2013149Bolte-Taylor, Jill, 246\u2013247brainstorming, 19\n inspir\nation for ideas, 26\u201327\n metaphors, 196\u2013\n197\n s\nticky notes for, 28\u201329\nbranding, 4\n c\nolor issues, 126\n r\neferences for, 262\n t\nemplates for, 208\u2013209\nBringhurst, Robert, 149Buckingham, Marcus, 3bullets\n la\nws for, 150\u2013151\n spacing, 148\n in t\nemplates, 207\nbumper slides, 117Burns, Ken, 183business books, 263\nBzzAgent, 138\u2013139\nC\ncalligraphy line texture, 166\ncap height, 142career, 3carriage return effect, 96causality in data slides, 68\u201369Century Gothic font, 143chalk line texture, 166charcoal line texture, 166chartjunk, 74charts\n flip charts, 2\n40, 242\u2013243\n flo\nw on, 97\n mak\neovers, 76\u201377cheesy images, 160Chicago Manual of Style, 150Child-parent relationship, 99church presentation, 242\u2013243Cinematic Storytelling, 186circular flow in diagrams, 46Cisco Systems, 19, 169Citrix, 9, 196\u2013197clarity\n c\nollaboration for, 34\u201335\n in c\nommunications, 20\u201323\nclassifying diagrams, 44\u201345climate change, 86closure in diagrams, 50clusters in diagrams, 50\u201351clutter as failure, 106codependent, 218collaboration\n f\nor ideas, 34\u201335\n f\nor presentations, 214\u2013215\ncolor\n back\nground, 132, 136\n charts, 7\n6\u201377\n c olor wheel, 128\u2013129\n c\nontrast in, 94, 130\u2013131, 136\n o\nverview, 126\u2013127\n palett\nes. See palettes\n f\nor projectors, 135\n t\next, 95\ncolor vision deficiency, 136comparisons in display data, 56complementary color, 130complete ideas, sketching, 40\u201341complex stories, illustrating, 170\u2013171components in templates, 213composing photos, 161", "start_char_idx": 0, "end_char_idx": 1547, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "4f82ce69-9dba-446f-8570-d496dac647f8": {"__data__": {"id_": "4f82ce69-9dba-446f-8570-d496dac647f8", "embedding": null, "metadata": {"page_label": "266", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "f5ff8192-6bdd-402a-8b84-29ac720cd46b", "node_type": null, "metadata": {"page_label": "266", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "b0610341ccb37271556e100795d32909aee53e80f0d6a22415d53496ca4d1348"}}, "hash": "b0610341ccb37271556e100795d32909aee53e80f0d6a22415d53496ca4d1348", "text": "266conclusions in data slides, 68\u201369\nconditioned carriage returns, 96confusion\n fr\nom element placement, 92\n fr\nom unintentional contrast, 95\nconnections with audience, 249conservation presentation, 198\u2013199consistency, 115\n back\ngrounds, 120\u2013121\n diagr\nams, 172\n f\nont size, 152\nconstraints\n length, 226\u201322\n7, 234, 236\u2013239\n o\nverview, 218\u2013219\n pr\nojector, 230\u2013231\n t\next, 220\u2013221\ncontainers, backgrounds as, 116contrast\n with back\nground, 133\n c\nolor, 94, 130\u2013131, 136\n betw\neen elements, 94\u201395\n f\nor projectors, 135\nconvergent flow, 47counters, font, 142Courier font, 143Creative Commons, 236credibility in data slides, 66\u201367cropping images, 161cross-culture communication, 37cultivating healthy relationships, 261Curie, Marie, 190curtain warmers, 154\u2013155curved line type, 166\nD\nDali, Salvador, 26dark backgrounds, 132dashed line type, 166data slides, 64\n chart mak\neovers, 76\u201377\n density\n, 107\n eff\nective, 68\u201369\n highlighting in, 7\n2\u201373\n v\ns. images, 78\u201379\n meaning in, 64\u201365\n r\neferences for, 263\n simplicity in, 7\n4\u201375\n t\nool selection for, 70\u201371\n truth in, 66\u20136\n7\nDe Luca, Guerrino, 194\u2013195Decker Communications, 28decoration vs. design, 259default PowerPoint templates, 144defining audience, 16\u201317delivery in presentation development, 10\u201311depth\n in back\ngrounds, 120\u2013122\n in bar charts, 77\ndesc\nenders, 142\ndesign\n br\nand makeover, 86\u201387\n v\ns. decoration, 259\n eff\nective slides, 88\u201389\n in na\nture, 110\u2013111\n r\neferences for, 262\n r\nevelations through, 84\u201385\n t\nemplates for, 206\u2013207\n v\nalue of, 82\u201383\nDesign Council, 82devices\n f\nor presentations, 240\n small, 2 44\u2013245", "start_char_idx": 0, "end_char_idx": 1576, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "99af6a08-aa0b-441c-9278-11e78fdd0438": {"__data__": {"id_": "99af6a08-aa0b-441c-9278-11e78fdd0438", "embedding": null, "metadata": {"page_label": "267", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "b8c662f1-5c96-4df7-97a1-591226987b84", "node_type": null, "metadata": {"page_label": "267", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "dfb3f93524ad1af26dc264c6cede9a143fc19574d6b59cd11b0d043fb43c045c"}}, "hash": "dfb3f93524ad1af26dc264c6cede9a143fc19574d6b59cd11b0d043fb43c045c", "text": "267    diagrams\n abs\ntract concepts\n clus\nters, 50\u201351\n flo\nw, 46\u201347\n r\nadiate, 52\u201353\n s\ntructure, 48\u201349\n building, 58\u20135\n9\n clas\nsifying, 44\u201345\n c\nolor considerations, 139\n c\noncept strengthening in, 60\u201361\n inf\normation flow in, 97\n r\nealistic concepts\n displa\ny data, 56\u201357\n pict\norial, 54\u201355\n f\nor sketching ideas, 38\u201339\n s\ntylizing, 172\u2013173\ndimensions in backgrounds, 120\u2013121\ndirection\n mo\nvement for, 185\ndisplaying data\n as diagr\nams, 56\u201357\n in slides. \nSee data slides\ndistractions\n in da\nta slides, 74\n fr\nom movement, 180\ndistributions in display data, 57divergent flow in diagrams, 47documents, slides as, 7dotted line type, 166drawings\n sk\netches, 30\u201331\n s\ntick figures, 32\u201333\nduotone photographs, 163dynamics of frames, 187Dyson, 82E\necosystem of presentations, 10\u201311education, presentation on, 162\u2013163effective slides\n da\nta slides, 68\u201369\n designing, 88\u20138\n9\nelectronics presentation, 194\u2013195elliptical shadows, 125emotional connections with audience, 249emphasis\n in da\nta slides, 72\u201373\n mo\nvement for, 185\n spac\ne proximity for, 104\nemployees, templates for, 204\u2013205empty areas, 106\u2013107enclosed clusters in diagrams, 51Endicott, Jim, 10environments, slides as, 122\u2013123equal elements, 99eyedropper tool, 135\nF\nfade transitions, 195faith presentation, 242\u2013243familiar movement for animations, 182families of images, 160Fast Company, 82, 86fast-moving animation, 183fear of public speaking, 232Few, Stephen, 67film directors, 184Fibonacci grid patterns, 101five-column grid patterns, 101five theses of power of presentations, 251\u2013261flat backgrounds, 120\u2013121flip charts, 240, 242\u2013243", "start_char_idx": 0, "end_char_idx": 1592, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "cb40193b-415e-4fd2-87b7-c85bc728ce89": {"__data__": {"id_": "cb40193b-415e-4fd2-87b7-c85bc728ce89", "embedding": null, "metadata": {"page_label": "268", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "2dba0ea7-3c9e-465c-b850-ef33a9e8e1cc", "node_type": null, "metadata": {"page_label": "268", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "7091b7abb990cbca53581ebf459405a78fcd751f0a0e1c04c4ac74b98e819177"}}, "hash": "7091b7abb990cbca53581ebf459405a78fcd751f0a0e1c04c4ac74b98e819177", "text": "268flow\n in diagr\nams, 46\u201347\n inf\normation ordering, 96\u201397\nflower-arranging, 111\nfocal points in images, 161focus\n in phot\nography, 162\u2013163\n in pr\nesentation development, 12\u201313\nfonts\n personality of\n, 142\u2013143\n siz\ne, 152\u2013153, 234\nfoot marks (') vs. apostrophes, 142four-column grid patterns, 101fragmentation, space proximity for, 104freeform line type, 166\nG\nGeorgia font, 143glance media, 140Go Put Your Strengths to Work, 3Godin, Seth, 6Google template styles, 215Gore, Al, 86\u201387Graham, Martha, 248graphics. See images and illustrationsgravity in movement, 187Gray, Dave, 32grids\n f\nor backgrounds, 121\n f\nor structure, 100\u2013103\ngun laws, 150\nH\nhand-drawn overlays, 167handouts, 240harmonious palettes, 128Harrison, Scott, 244\u2013245headlines, bullets as, 151healthcare illustrations, 174\u2013175healthy relationships, cultivating, 261Healthy Waters presentation, 78\u201379height of fonts, 142Hewlett-Packard, 208\u2013209hierarchy of elements, 98\u201399highlight colors, 136highlighting\n in da\nta slides, 72\u201373\n k\ney words, 95\nHome-Centered Health Care, 174home electronics presentation, 194\u2013195horizons in backgrounds, 122Horn, Robert, 105hues in color wheel, 128\u2013129human connections with audience, 249\nI\nideas\n c\nollaboration for, 34\u201335\n c\nomplete, 40\u201341\n diagr\nams for, 38\u201339\n inspir\nation for, 26\u201327\n sk\netching for, 30\u201333\n spr\neading, 255\n s\nticky notes for, 28\u201329\n s\ntoryboarding for, 32\u201333\nillusion of movement, 188\u2013189images and illustrations\n 2D and 3D\n, 120\u2013121\n f\nor calls to action, 78\u201379\n c\nolor considerations, 138\u2013139\n f\nor complex stories, 170\u2013171\n f\nor cross-culture communication, 37", "start_char_idx": 0, "end_char_idx": 1585, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "eac08b02-a7a6-4524-9f7e-34c161d610ae": {"__data__": {"id_": "eac08b02-a7a6-4524-9f7e-34c161d610ae", "embedding": null, "metadata": {"page_label": "269", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "excluded_embed_metadata_keys": [], "excluded_llm_metadata_keys": [], "relationships": {"1": {"node_id": "39528554-0404-4047-aae5-bbd091ebebc8", "node_type": null, "metadata": {"page_label": "269", "file_name": "Duarte Nancy - Slide_ology the art and science of creating great presentations 1.pdf"}, "hash": "13743b401e3ce59ee5dc8b62f7545d7f5279bf6b670633fb209adba881a85f4d"}}, "hash": "13743b401e3ce59ee5dc8b62f7545d7f5279bf6b670633fb209adba881a85f4d", "text": "269     healthcar e, 174\u2013175\n image s\nystems, 158\u2013159\n inf\normation flow in, 97\n libr\naries, 168\n o\nverview, 166\u2013167\n phot\nographs\n f\namilies of images, 160\n rule of thir\nds, 161\n taking, 164\u2013\n165\n s\ntatistics, 79\n s\ntylizing, 172\u2013173\n video with, 17\n5\u2013176\nindustry colors, 126, 134\u2013135\ninfluence concept in pictorials, 55infographics, 170\u2013171information graphics, references for, 263initial caps, 151inspiration for ideas, 26\u201327intangible concepts, 26Internet-based presentations, 214iPhones, 244isolating text, 79isometric style, 168\u2013169\nJ\nJapanese flower-arranging, 111Jobs, Steve, 146Johnny Bunko, 238Johnson, Tom, 227Justice, Rick, 18\u201319\nK\nKawasaki, Guy, 152, 234\u2013235Kensico Reservoir, 228\u2013229kerning, 147key words, highlighting, 95Keynote applications\n c\nolor wheel, 128\n inc\norporate video, 176\nKlein Dytham architecture, 226\nL\nlaws of consistency, 120\u2013121layers\n in diagr\nams, 49\n limiting, 9\n7\nlegibility\n siz\ne for, 240\n t\next, 143\nlength, constraining, 226\u2013227, 234, 236\u2013239Lessig, Lawrence, 236Lessig Method, 236letterspacing, 147libraries\n art, 16\n9\n illus\ntrations, 168\n images, 158\u2013\n159\nlife coaches, 84\u201385life mission statements, 84\u201385ligatures, 147light backgrounds, 132lighting for backgrounds, 120\u2013122, 124\u2013125line spacing, 148linear flow in diagrams, 46lines for illustrations, 166\u2013167linked clusters in diagrams, 51location\n f\nor hierarchy, 98\u201399\n in pict\norials, 55\nLogitech, 194\u2013195logos\n c\nolors in, 136", "start_char_idx": 0, "end_char_idx": 1427, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "d9ec4e99-fb87-4c94-ab16-b3b7742dd766": {"__data__": {"id_": "d9ec4e99-fb87-4c94-ab16-b3b7742dd766", "embedding": null, "metadata": {"page_label": "270", "file_name": "Duarte Nancy - 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See animations\n in eff\nective slides, 88\n time-based sc\nenes, 180\u2013181\nMozilla, 37, 164multidirectional flow in diagrams, 47\nN\nnatural movement in animations, 189nature, design guidelines from, 109\u2013110neutral colors, 136Newton, Isaac, 128\u2013129noise in slides, 88\nO\nopen space in backgrounds, 118\u2013119order, space proximity for, 104ordering information, 96\u201397Ortberg, John, 242\u2013243overlapping clusters in diagrams, 50overlays, hand-drawn, 167owning images, 165\nP\npaintbrush line texture, 166palettes\n as\nsembling, 136\u2013137\n choosing, 132\u2013\n133\n harmonious, 128\u2013\n129\n indus\ntry, 134\u2013135\n limiting, 138\u2013\n139\n po\nwer of, 130\u2013131\npanoramas, 190\u2013191paper and pencil, 26\u201327paper handouts, 240paragraph spacing, 148parallel structure for bullets, 151parent-child relationship, 99pastels, 133path-based animation, 189pauses in presentations, 230Pecha Kucha, 226, 228\u2013229pen line texture, 166pencil and paper, 26\u201327people proximity, 105", "start_char_idx": 0, "end_char_idx": 1513, "text_template": "{metadata_str}\n\n{content}", "metadata_template": "{key}: {value}", "metadata_seperator": "\n"}, "__type__": "1"}, "ccab1fb7-6398-4c33-aeb3-ed89c59b2631": {"__data__": {"id_": "ccab1fb7-6398-4c33-aeb3-ed89c59b2631", "embedding": null, "metadata": {"page_label": "271", "file_name": "Duarte Nancy - 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