scripts/build_calendar30.py

"""Generate the AgroSense 30-Day Content Calendar (post-launch) as Word + PDF.

    pip install python-docx fpdf2
    python scripts/build_calendar30.py
"""
from __future__ import annotations

import sys
from pathlib import Path

sys.path.insert(0, str(Path(__file__).resolve().parent))
from docgen import build_both  # noqa: E402

DOCS_DIR = Path(__file__).resolve().parent.parent / "docs"
TITLE = "AgroSense - 30-Day Content Calendar"
SUBTITLE = "Post-launch monthly plan that extends the #GrowWithAgroSense sprint"

SECTIONS = [
    ("1. Overview and Cadence", [
        ("p", "This 30-day plan continues after the 14-day launch sprint. It sustains a "
              "predictable rhythm, rotates the five content pillars (empathy, features, "
              "education, proof, community/CTA), and builds recurring series so followers "
              "know what to expect."),
        ("ul", ["Cadence: 1 post/day on average - about 12 reels, 6 carousels, 6 single "
                "posts, 1 live, plus daily stories and 2 user-generated (UGC) reposts.",
                "Every post ends with a clear CTA (try free / apply as a doctor / save "
                "and share). Keep the link sticker on stories.",
                "Best posting windows in India: roughly 7-9 AM and 7-9 PM IST; test and "
                "adjust to your audience insights.",
                "Always burn in captions/subtitles; design for muted autoplay."]),
    ]),
    ("2. Recurring Weekly Series", [
        ("ul", ["Market Monday (Reel) - this week's mandi/commodity prices + a sell-smart tip.",
                "Tip Tuesday (Reel) - one quick, cited agronomy tip (60 seconds).",
                "Doctor Friday (Reel) - meet/learn from a verified plant doctor.",
                "Weekend Wins (Story/UGC) - testimonials and farmer results.",
                "Mid-week (Carousel or single post) - education, features, or community."]),
    ]),
    ("3. Week 1 - Feature Deep-Dives", [
        ("ul", ["Day 1 (Reel, Market Monday): top-crop mandi prices this week; 'sell at "
                "the right mandi'.",
                "Day 2 (Reel, Tip Tuesday): 'Right fertilizer for your soil' - cited mini-tip.",
                "Day 3 (Carousel): how AgroSense weather + satellite time your irrigation "
                "and spraying.",
                "Day 4 (Single post): Myth vs fact - 'More fertilizer = more yield?'.",
                "Day 5 (Reel, Doctor Friday): meet a verified plant doctor (intro + rating).",
                "Day 6 (Story): poll + week recap; repost a UGC result.",
                "Day 7 (Carousel): 'Ask in your language' - demo across 7 Indian languages."]),
    ]),
    ("4. Week 2 - Education and Seasonal Agronomy", [
        ("ul", ["Day 8 (Reel, Market Monday): price trend + 'when to sell'.",
                "Day 9 (Reel, Tip Tuesday): scout pests in 60 seconds (IPM basics).",
                "Day 10 (Single post): seasonal checklist for the current crop stage.",
                "Day 11 (Carousel): 'Snap-a-leaf' plant-clinic walkthrough, step by step.",
                "Day 12 (Reel, Doctor Friday): mini-AMA clip / live Q&A teaser.",
                "Day 13 (Story): quiz - identify the pest, then reveal the cited answer.",
                "Day 14 (Single post): impact stat + a short farmer testimonial."]),
    ]),
    ("5. Week 3 - Trust and Community", [
        ("ul", ["Day 15 (Reel, Market Monday): 'why prices vary across mandis'.",
                "Day 16 (Reel, Tip Tuesday): water-smart irrigation tip.",
                "Day 17 (Carousel): farmer success story (before/after).",
                "Day 18 (Single post): expert spotlight - a verified doctor and their ratings.",
                "Day 19 (Reel, Doctor Friday): how verification works (credentials + ICAR "
                "registration) and why it builds trust.",
                "Day 20 (LIVE): live consultation demo / expert AMA; save as a reel after.",
                "Day 21 (Story, UGC takeover): a farmer shares their week with AgroSense."]),
    ]),
    ("6. Week 4 - Growth and Partnerships", [
        ("ul", ["Day 22 (Reel, Market Monday): commodity outlook + sell-smart tip.",
                "Day 23 (Reel, Tip Tuesday): post-harvest handling tip.",
                "Day 24 (Carousel): 'For FPOs and cooperatives' - onboard your members.",
                "Day 25 (Single post): referral - 'invite a fellow farmer, help them grow'.",
                "Day 26 (Reel, Doctor Friday): 'Become a verified plant doctor' - recruit "
                "experts.",
                "Day 27 (Carousel): 'For agri-input partners' (B2B value).",
                "Day 28 (Story): poll - which feature should we build next?"]),
    ]),
    ("7. Days 29-30 - Monthly Wrap", [
        ("ul", ["Day 29 (Reel): monthly recap - best tips and community wins.",
                "Day 30 (Carousel + Story): 'This month at AgroSense' highlights, a strong "
                "CTA, and a teaser for next month."]),
    ]),
    ("8. Content Mix and Notes", [
        ("ul", ["Pillar balance per week: 2 feature, 2 education, 1 proof, 1 community/CTA, "
                "1 empathy.",
                "Repurpose: turn each reel into a carousel and 2-3 story frames; clip the "
                "live into reels.",
                "Localize top performers into Hindi/Kannada/Telugu/Tamil/Marathi/Bengali/"
                "Malayalam.",
                "Boost the best 2-3 reels as ads to look-alike audiences.",
                "Keep compliance: 'decision support, not a substitute for an expert' on "
                "treatment content; never guarantee yields.",
                "Review weekly: double down on the top hooks (first 2 seconds) and CTAs."]),
    ]),
]


def main() -> int:
    build_both(TITLE, SUBTITLE, SECTIONS, DOCS_DIR, "AgroSense_30Day_Calendar")
    return 0


if __name__ == "__main__":
    raise SystemExit(main())