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1
+ <!DOCTYPE html>
2
+ <html>
3
+ <head>
4
+ <meta charset="UTF-8">
5
+ <title>绍兴黄酒产业的数字化转型与品牌创新战略</title>
6
+ <script src="https://cdnjs.cloudflare.com/ajax/libs/particles.js/2.0.0/particles.min.js"></script>
7
+ <style>
8
+ * {
9
+ margin: 0;
10
+ padding: 0;
11
+ box-sizing: border-box;
12
+ }
13
+
14
+ body {
15
+ font-family: 'Microsoft YaHei', sans-serif;
16
+ overflow: hidden;
17
+ background: #1a1a1a;
18
+ color: #fff;
19
+ }
20
+
21
+ .slide {
22
+ position: absolute;
23
+ width: 100vw;
24
+ height: 100vh;
25
+ display: none;
26
+ justify-content: center;
27
+ align-items: center;
28
+ padding: 2rem;
29
+ background: linear-gradient(135deg, #1a1a1a 0%, #2a1a2a 100%);
30
+ }
31
+
32
+ .slide.active {
33
+ display: flex;
34
+ }
35
+
36
+ #particles-js {
37
+ position: fixed;
38
+ top: 0;
39
+ left: 0;
40
+ width: 100%;
41
+ height: 100%;
42
+ z-index: 1;
43
+ }
44
+
45
+ .content {
46
+ position: relative;
47
+ z-index: 2;
48
+ width: 80%;
49
+ max-width: 1200px;
50
+ }
51
+
52
+ .cover {
53
+ text-align: center;
54
+ }
55
+
56
+ .cover h1 {
57
+ font-size: 3em;
58
+ margin-bottom: 1em;
59
+ background: linear-gradient(120deg, #ff6b6b, #ffd93d);
60
+ -webkit-background-clip: text;
61
+ -webkit-text-fill-color: transparent;
62
+ animation: titleFade 1s ease-in;
63
+ }
64
+
65
+ .cover h2 {
66
+ font-size: 1.8em;
67
+ margin-bottom: 0.5em;
68
+ color: #fff;
69
+ opacity: 0;
70
+ animation: subtitleFade 1s ease-in 0.5s forwards;
71
+ }
72
+
73
+ .cover p {
74
+ font-size: 1.2em;
75
+ color: #ffd93d;
76
+ opacity: 0;
77
+ animation: textFade 1s ease-in 1s forwards;
78
+ }
79
+
80
+ .card {
81
+ background: rgba(255, 255, 255, 0.1);
82
+ backdrop-filter: blur(10px);
83
+ border-radius: 15px;
84
+ padding: 2rem;
85
+ margin: 1rem 0;
86
+ transform: translateY(20px);
87
+ opacity: 0;
88
+ animation: cardFade 0.5s ease-out forwards;
89
+ }
90
+
91
+ .card h3 {
92
+ color: #ff6b6b;
93
+ margin-bottom: 1rem;
94
+ }
95
+
96
+ .card-container {
97
+ display: grid;
98
+ grid-template-columns: repeat(2, 1fr);
99
+ gap: 2rem;
100
+ }
101
+
102
+ @keyframes titleFade {
103
+ from {
104
+ transform: translateY(-50px);
105
+ opacity: 0;
106
+ }
107
+ to {
108
+ transform: translateY(0);
109
+ opacity: 1;
110
+ }
111
+ }
112
+
113
+ @keyframes subtitleFade {
114
+ to {
115
+ opacity: 1;
116
+ }
117
+ }
118
+
119
+ @keyframes textFade {
120
+ to {
121
+ opacity: 1;
122
+ }
123
+ }
124
+
125
+ @keyframes cardFade {
126
+ to {
127
+ transform: translateY(0);
128
+ opacity: 1;
129
+ }
130
+ }
131
+
132
+ .progress-bar {
133
+ position: fixed;
134
+ bottom: 0;
135
+ left: 0;
136
+ height: 3px;
137
+ background: linear-gradient(to right, #ff6b6b, #ffd93d);
138
+ transition: width 0.3s ease;
139
+ z-index: 3;
140
+ }
141
+
142
+ .guide-text {
143
+ text-align: center;
144
+ color: #fff;
145
+ opacity: 0.5;
146
+ font-size: 0.8em;
147
+ position: fixed;
148
+ bottom: 20px;
149
+ width: 100%;
150
+ z-index: 3;
151
+ }
152
+
153
+ .cover-subtitle {
154
+ font-size: 1.4em;
155
+ color: #ff6b6b;
156
+ margin: 2em 0;
157
+ opacity: 0;
158
+ animation: textFade 1s ease-in 1.5s forwards;
159
+ }
160
+
161
+ .stat-highlight {
162
+ color: #ffd93d;
163
+ font-weight: bold;
164
+ }
165
+ /* 新增样式 */
166
+ .theory-grid {
167
+ display: grid;
168
+ grid-template-columns: repeat(2, 1fr);
169
+ gap: 1.5rem;
170
+ margin-top: 1.5rem;
171
+ }
172
+
173
+ .theory-card {
174
+ background: rgba(255, 255, 255, 0.08);
175
+ border-radius: 12px;
176
+ padding: 1.5rem;
177
+ border-left: 4px solid #ff6b6b;
178
+ animation: cardFade 0.5s ease-out forwards;
179
+ }
180
+
181
+ .policy-timeline {
182
+ position: relative;
183
+ margin: 2rem 0;
184
+ padding-left: 2rem;
185
+ }
186
+
187
+ .timeline-item {
188
+ position: relative;
189
+ padding-bottom: 2rem;
190
+ padding-left: 2rem;
191
+ border-left: 2px solid #ff6b6b;
192
+ }
193
+
194
+ .timeline-item::before {
195
+ content: '';
196
+ position: absolute;
197
+ left: -8px;
198
+ top: 0;
199
+ width: 14px;
200
+ height: 14px;
201
+ border-radius: 50%;
202
+ background: #ffd93d;
203
+ }
204
+
205
+ .model-visualization {
206
+ display: flex;
207
+ justify-content: space-around;
208
+ align-items: center;
209
+ margin: 2rem 0;
210
+ flex-wrap: wrap;
211
+ }
212
+
213
+ .model-item {
214
+ background: rgba(255, 255, 255, 0.1);
215
+ border-radius: 50%;
216
+ width: 120px;
217
+ height: 120px;
218
+ display: flex;
219
+ align-items: center;
220
+ justify-content: center;
221
+ margin: 1rem;
222
+ text-align: center;
223
+ animation: pulse 2s infinite;
224
+ }
225
+
226
+ @keyframes pulse {
227
+ 0% { transform: scale(1); }
228
+ 50% { transform: scale(1.05); }
229
+ 100% { transform: scale(1); }
230
+ }
231
+
232
+ .policy-card {
233
+ background: linear-gradient(135deg, rgba(255, 107, 107, 0.1), rgba(255, 217, 61, 0.1));
234
+ border-radius: 15px;
235
+ padding: 1.5rem;
236
+ margin: 1rem 0;
237
+ backdrop-filter: blur(5px);
238
+ }
239
+ /* 新增样式 */
240
+ .policy-grid {
241
+ display: grid;
242
+ grid-template-columns: repeat(2, 1fr);
243
+ gap: 1rem;
244
+ margin-top: 1rem;
245
+ }
246
+
247
+ .model-item svg {
248
+ margin-bottom: 0.5rem;
249
+ color: #ffd93d;
250
+ }
251
+
252
+ .theory-card h3 i,
253
+ .policy-card h4 i {
254
+ margin-right: 0.5rem;
255
+ color: #ff6b6b;
256
+ }
257
+
258
+ .policy-card {
259
+ background: rgba(255, 255, 255, 0.08);
260
+ border-radius: 12px;
261
+ padding: 1.5rem;
262
+ margin: 1rem 0;
263
+ border-left: 4px solid #ff6b6b;
264
+ transition: transform 0.3s ease;
265
+ }
266
+
267
+ .policy-card:hover {
268
+ transform: translateY(-5px);
269
+ }
270
+
271
+ .policy-card ul li {
272
+ margin: 0.5rem 0;
273
+ display: flex;
274
+ align-items: center;
275
+ }
276
+
277
+ .policy-card ul li i {
278
+ margin-right: 0.5rem;
279
+ color: #ffd93d;
280
+ }
281
+
282
+ .timeline-item::after {
283
+ content: '';
284
+ position: absolute;
285
+ left: -1px;
286
+ top: 0;
287
+ width: 2px;
288
+ height: 100%;
289
+ background: linear-gradient(to bottom, #ff6b6b 0%, rgba(255, 107, 107, 0.1) 100%);
290
+ }
291
+
292
+ @keyframes fadeInUp {
293
+ from {
294
+ opacity: 0;
295
+ transform: translateY(20px);
296
+ }
297
+ to {
298
+ opacity: 1;
299
+ transform: translateY(0);
300
+ }
301
+ }
302
+
303
+ .policy-card {
304
+ animation: fadeInUp 0.5s ease forwards;
305
+ animation-delay: calc(var(--animation-order) * 0.1s);
306
+ }
307
+
308
+ .model-item {
309
+ display: flex;
310
+ flex-direction: column;
311
+ align-items: center;
312
+ text-align: center;
313
+ padding: 1.5rem;
314
+ background: rgba(255, 255, 255, 0.08);
315
+ border-radius: 50%;
316
+ width: 150px;
317
+ height: 150px;
318
+ margin: 1rem;
319
+ transition: all 0.3s ease;
320
+ }
321
+
322
+ .model-item:hover {
323
+ transform: scale(1.05);
324
+ background: rgba(255, 255, 255, 0.12);
325
+ }
326
+ /* 第四页样式 */
327
+ .digital-framework {
328
+ display: flex;
329
+ flex-direction: column;
330
+ align-items: center;
331
+ gap: 2rem;
332
+ }
333
+
334
+ .framework-circle {
335
+ animation: rotate 20s linear infinite;
336
+ }
337
+
338
+ @keyframes rotate {
339
+ from { transform: rotate(0deg); }
340
+ to { transform: rotate(360deg); }
341
+ }
342
+
343
+ .digital-pillars {
344
+ display: grid;
345
+ grid-template-columns: repeat(3, 1fr);
346
+ gap: 1.5rem;
347
+ width: 100%;
348
+ }
349
+
350
+ .pillar-card {
351
+ background: rgba(255, 255, 255, 0.08);
352
+ border-radius: 15px;
353
+ padding: 1.5rem;
354
+ backdrop-filter: blur(10px);
355
+ transition: transform 0.3s ease;
356
+ }
357
+
358
+ .pillar-card:hover {
359
+ transform: translateY(-5px);
360
+ }
361
+
362
+ .pillar-header {
363
+ display: flex;
364
+ align-items: center;
365
+ gap: 1rem;
366
+ margin-bottom: 1rem;
367
+ color: #ff6b6b;
368
+ }
369
+
370
+ .pillar-content ul li {
371
+ display: flex;
372
+ align-items: center;
373
+ gap: 0.5rem;
374
+ margin: 0.8rem 0;
375
+ color: #fff;
376
+ }
377
+
378
+ .pillar-content ul li i {
379
+ color: #ffd93d;
380
+ }
381
+
382
+ .management-grid {
383
+ display: grid;
384
+ grid-template-columns: repeat(2, 1fr);
385
+ gap: 1rem;
386
+ }
387
+
388
+ .management-item {
389
+ padding: 1rem;
390
+ background: rgba(255, 255, 255, 0.05);
391
+ border-radius: 10px;
392
+ transition: transform 0.3s ease;
393
+ }
394
+
395
+ .management-item:hover {
396
+ transform: scale(1.05);
397
+ }
398
+
399
+ .management-item h4 {
400
+ color: #ffd93d;
401
+ margin-bottom: 0.5rem;
402
+ }
403
+
404
+ /* 第五页样式 */
405
+ .aisas-container {
406
+ margin-top: 2rem;
407
+ }
408
+
409
+ .aisas-flow, .aisas-flow-bottom {
410
+ display: flex;
411
+ justify-content: center;
412
+ align-items: center;
413
+ gap: 1rem;
414
+ margin: 2rem 0;
415
+ }
416
+
417
+ .aisas-step {
418
+ background: rgba(255, 255, 255, 0.08);
419
+ border-radius: 15px;
420
+ padding: 1.5rem;
421
+ width: 200px;
422
+ text-align: center;
423
+ backdrop-filter: blur(10px);
424
+ transition: transform 0.3s ease;
425
+ }
426
+
427
+ .aisas-step:hover {
428
+ transform: translateY(-5px);
429
+ }
430
+
431
+ .step-icon {
432
+ width: 64px;
433
+ height: 64px;
434
+ margin: 0 auto 1rem;
435
+ background: rgba(255, 255, 255, 0.1);
436
+ border-radius: 50%;
437
+ display: flex;
438
+ align-items: center;
439
+ justify-content: center;
440
+ color: #ffd93d;
441
+ }
442
+
443
+ .aisas-step h3 {
444
+ color: #ff6b6b;
445
+ margin-bottom: 0.5rem;
446
+ }
447
+
448
+ .aisas-step p {
449
+ color: #ffd93d;
450
+ margin-bottom: 1rem;
451
+ }
452
+
453
+ .aisas-step ul {
454
+ text-align: left;
455
+ list-style: none;
456
+ }
457
+
458
+ .aisas-step ul li {
459
+ margin: 0.5rem 0;
460
+ display: flex;
461
+ align-items: center;
462
+ gap: 0.5rem;
463
+ }
464
+
465
+ .aisas-step ul li:before {
466
+ content: '•';
467
+ color: #ffd93d;
468
+ }
469
+
470
+ .flow-arrow {
471
+ color: #ff6b6b;
472
+ font-size: 2rem;
473
+ animation: pulse 1.5s infinite;
474
+ }
475
+
476
+ @keyframes pulse {
477
+ 0% { transform: scale(1); }
478
+ 50% { transform: scale(1.2); }
479
+ 100% { transform: scale(1); }
480
+ }
481
+ .swot-container {
482
+ display: grid;
483
+ grid-template-columns: repeat(2, 1fr);
484
+ gap: 1.5rem;
485
+ margin-top: 2rem;
486
+ }
487
+
488
+ .swot-item {
489
+ background: rgba(255, 255, 255, 0.08);
490
+ border-radius: 15px;
491
+ padding: 1.5rem;
492
+ backdrop-filter: blur(5px);
493
+ transition: transform 0.3s ease;
494
+ }
495
+
496
+ .swot-item:hover {
497
+ transform: translateY(-5px);
498
+ }
499
+
500
+ .swot-item.strengths {
501
+ border-left: 4px solid #4CAF50;
502
+ }
503
+
504
+ .swot-item.weaknesses {
505
+ border-left: 4px solid #f44336;
506
+ }
507
+
508
+ .swot-item.opportunities {
509
+ border-left: 4px solid #2196F3;
510
+ }
511
+
512
+ .swot-item.threats {
513
+ border-left: 4px solid #FF9800;
514
+ }
515
+
516
+ .swot-header {
517
+ display: flex;
518
+ align-items: center;
519
+ gap: 1rem;
520
+ margin-bottom: 1rem;
521
+ }
522
+
523
+ .swot-header svg {
524
+ width: 24px;
525
+ height: 24px;
526
+ }
527
+
528
+ .swot-header h3 {
529
+ color: #ff6b6b;
530
+ font-size: 1.5em;
531
+ }
532
+
533
+ .swot-list {
534
+ list-style: none;
535
+ padding: 0;
536
+ }
537
+
538
+ .swot-list li {
539
+ display: flex;
540
+ align-items: start;
541
+ gap: 0.8rem;
542
+ margin-bottom: 1rem;
543
+ line-height: 1.5;
544
+ }
545
+
546
+ .swot-list li svg {
547
+ width: 18px;
548
+ height: 18px;
549
+ flex-shrink: 0;
550
+ margin-top: 3px;
551
+ }
552
+
553
+ .matrix-container {
554
+ display: grid;
555
+ grid-template-columns: repeat(2, 1fr);
556
+ gap: 1.5rem;
557
+ margin-top: 2rem;
558
+ }
559
+
560
+ .matrix-item {
561
+ padding: 1.5rem;
562
+ background: rgba(255, 255, 255, 0.08);
563
+ border-radius: 15px;
564
+ transition: transform 0.3s ease;
565
+ }
566
+
567
+ .matrix-item:hover {
568
+ transform: scale(1.02);
569
+ }
570
+
571
+ .matrix-header {
572
+ display: flex;
573
+ align-items: center;
574
+ gap: 1rem;
575
+ margin-bottom: 1rem;
576
+ }
577
+
578
+ .matrix-content {
579
+ padding: 1rem;
580
+ background: rgba(255, 255, 255, 0.05);
581
+ border-radius: 10px;
582
+ }
583
+ /* 第十页特殊样式 */
584
+ .marketing-ecosystem {
585
+ display: flex;
586
+ flex-direction: column;
587
+ align-items: center;
588
+ gap: 2rem;
589
+ }
590
+
591
+ .ecosystem-center {
592
+ margin-bottom: 2rem;
593
+ }
594
+
595
+ .strategy-grid {
596
+ display: grid;
597
+ grid-template-columns: repeat(3, 1fr);
598
+ gap: 2rem;
599
+ width: 100%;
600
+ }
601
+
602
+ .strategy-card {
603
+ background: rgba(255, 255, 255, 0.08);
604
+ border-radius: 15px;
605
+ padding: 1.5rem;
606
+ backdrop-filter: blur(10px);
607
+ transform: translateY(20px);
608
+ opacity: 0;
609
+ animation: cardFloat 0.5s ease-out forwards;
610
+ animation-delay: var(--delay);
611
+ }
612
+
613
+ @keyframes cardFloat {
614
+ to {
615
+ transform: translateY(0);
616
+ opacity: 1;
617
+ }
618
+ }
619
+
620
+ .strategy-icon {
621
+ margin-bottom: 1rem;
622
+ display: flex;
623
+ justify-content: center;
624
+ }
625
+
626
+ .strategy-card h3 {
627
+ color: #ff6b6b;
628
+ text-align: center;
629
+ margin-bottom: 1rem;
630
+ }
631
+
632
+ .strategy-card ul {
633
+ list-style: none;
634
+ }
635
+
636
+ .strategy-card ul li {
637
+ margin: 0.5rem 0;
638
+ display: flex;
639
+ align-items: center;
640
+ gap: 0.5rem;
641
+ }
642
+
643
+ .strategy-card ul li:before {
644
+ content: '•';
645
+ color: #ffd93d;
646
+ }
647
+
648
+ /* 第十一页特殊样式 */
649
+ .channel-innovation {
650
+ margin-top: 2rem;
651
+ }
652
+
653
+ .hexagon-container {
654
+ display: flex;
655
+ justify-content: space-around;
656
+ margin-bottom: 3rem;
657
+ }
658
+
659
+ .hexagon {
660
+ width: 200px;
661
+ height: 230px;
662
+ background: rgba(255, 255, 255, 0.08);
663
+ clip-path: polygon(50% 0%, 100% 25%, 100% 75%, 50% 100%, 0% 75%, 0% 25%);
664
+ display: flex;
665
+ flex-direction: column;
666
+ align-items: center;
667
+ justify-content: center;
668
+ padding: 2rem;
669
+ transition: transform 0.3s ease;
670
+ animation: hexPulse 2s infinite;
671
+ }
672
+
673
+ .hexagon:hover {
674
+ transform: translateY(-10px);
675
+ }
676
+
677
+ @keyframes hexPulse {
678
+ 0% { transform: scale(1); }
679
+ 50% { transform: scale(1.05); }
680
+ 100% { transform: scale(1); }
681
+ }
682
+
683
+ .channel-details {
684
+ display: grid;
685
+ grid-template-columns: repeat(3, 1fr);
686
+ gap: 2rem;
687
+ }
688
+
689
+ .channel-card {
690
+ background: rgba(255, 255, 255, 0.08);
691
+ border-radius: 15px;
692
+ padding: 1.5rem;
693
+ backdrop-filter: blur(10px);
694
+ border-left: 4px solid #ff6b6b;
695
+ transform: translateY(20px);
696
+ opacity: 0;
697
+ animation: slideUp 0.5s ease-out forwards;
698
+ animation-delay: calc(var(--delay) + 0.3s);
699
+ }
700
+
701
+ @keyframes slideUp {
702
+ to {
703
+ transform: translateY(0);
704
+ opacity: 1;
705
+ }
706
+ }
707
+
708
+ .channel-card h4 {
709
+ color: #ffd93d;
710
+ margin-bottom: 1rem;
711
+ }
712
+
713
+ .channel-content ul {
714
+ list-style: none;
715
+ }
716
+
717
+ .channel-content ul li {
718
+ margin: 0.8rem 0;
719
+ display: flex;
720
+ align-items: center;
721
+ gap: 0.5rem;
722
+ }
723
+
724
+ .channel-content ul li:before {
725
+ content: '→';
726
+ color: #ff6b6b;
727
+ }
728
+ </style>
729
+ </head>
730
+ <body>
731
+ <div id="particles-js"></div>
732
+ <div class="progress-bar"></div>
733
+
734
+ <!-- 第一页:封面 -->
735
+ <div class="slide active" id="slide1">
736
+ <div class="content cover">
737
+ <h1>传统产业数字化转型与品牌创新</h1>
738
+ <h2>基于绍兴黄酒产业振兴策略研究</h2>
739
+ <p class="cover-subtitle">立足浙江省共同富裕示范区建设</p>
740
+ <p>推动传统产业转型升级 • 促进文化与技术融合</p>
741
+ <p>深化数字化改革 • 打造世界级黄酒产业集群</p>
742
+ </div>
743
+ </div>
744
+
745
+ <!-- 第二页:研究背景与意义 -->
746
+ <div class="slide" id="slide2">
747
+ <div class="content">
748
+ <h2 style="color: #ff6b6b; margin-bottom: 2rem; font-size: 2em;">研究背景与意义</h2>
749
+ <div class="card-container">
750
+ <div class="card" style="animation-delay: 0.2s;">
751
+ <h3>产业现状分析</h3>
752
+ <ul style="list-style: none;">
753
+ <li style="margin-bottom: 1rem;">📈 <span class="stat-highlight">经济规模</span>:2023年产业销售收入达36亿元,同比增长9.4%,带动就业3万余人,年出口创汇超2亿美元。</li>
754
+ <li style="margin-bottom: 1rem;">🚀 <span class="stat-highlight">创新成果</span>:智能化酿造线投产,新产品产值增长62%,研发投入占比提升至4.2%,数字化改造率达65%。</li>
755
+ <li>🏆 <span class="stat-highlight">品牌价值</span>:入选首批国家级非遗项目,获世界地理标志保护,年均接待产业游客突破200万人次。</li>
756
+ </ul>
757
+ </div>
758
+ <div class="card" style="animation-delay: 0.4s;">
759
+ <h3>发展挑战</h3>
760
+ <ul style="list-style: none;">
761
+ <li style="margin-bottom: 1rem;">👥 <span class="stat-highlight">消费断层</span>:年轻消费者认知度不足,传统消费群体年龄老化,品牌年轻化转型迫在眉睫。</li>
762
+ <li style="margin-bottom: 1rem;">🎯 <span class="stat-highlight">品牌更新</span>:传统文化符号与现代消费需求脱节,品牌形象与新生代审美存在代际差异。</li>
763
+ <li style="margin-bottom: 1rem;">💻 <span class="stat-highlight">数字化短板</span>:智能制造水平有待提升,数字营销体系不完善,大数据应用能力薄弱。</li>
764
+ <li>🌏 <span class="stat-highlight">国际化瓶颈</span>:海外市场拓展不足,国际化品牌建设滞后,文化输出效果有限。</li>
765
+ </ul>
766
+ </div>
767
+ </div>
768
+ </div>
769
+ </div>
770
+ <!-- 第三页:品牌重塑理论 -->
771
+ <div class="slide" id="slide3">
772
+ <div class="content">
773
+ <h2 style="color: #ff6b6b;">品牌重塑理论基础</h2>
774
+ <p style="color: #ffd93d; margin-bottom: 2rem;">基于Aaker品牌资产模型的分析框架</p>
775
+ <div class="model-visualization">
776
+ <div class="model-item">
777
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
778
+ <circle cx="12" cy="12" r="3"></circle>
779
+ <path d="M2 12h3m14 0h3M12 2v3m0 14v3"></path>
780
+ </svg>
781
+ <div>品牌认知<br>数字化触达</div>
782
+ </div>
783
+ <div class="model-item">
784
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
785
+ <path d="M12 2L2 7l10 5 10-5-10-5z"></path>
786
+ <path d="M2 17l10 5 10-5"></path>
787
+ <path d="M2 12l10 5 10-5"></path>
788
+ </svg>
789
+ <div>品牌联想<br>文化融合</div>
790
+ </div>
791
+ <div class="model-item">
792
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
793
+ <path d="M22 12h-4l-3 9L9 3l-3 9H2"></path>
794
+ </svg>
795
+ <div>感知质量<br>透明生产</div>
796
+ </div>
797
+ <div class="model-item">
798
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
799
+ <path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"></path>
800
+ </svg>
801
+ <div>品牌忠诚<br>体验升级</div>
802
+ </div>
803
+ </div>
804
+ <div class="theory-grid">
805
+ <div class="theory-card">
806
+ <h3><i class="fas fa-bullseye"></i> 数字化营销策略</h3>
807
+ <ul>
808
+ <li>内容营销与社交媒体矩阵建设</li>
809
+ <li>品牌故事数字化呈现</li>
810
+ <li>消费者数据分析与应用</li>
811
+ <li>全渠道营销整合策略</li>
812
+ </ul>
813
+ </div>
814
+ <div class="theory-card">
815
+ <h3><i class="fas fa-chart-line"></i> 品牌价值提升</h3>
816
+ <ul>
817
+ <li>传统文化与现代审美融合</li>
818
+ <li>生产过程可视化展示</li>
819
+ <li>会员体系数字化升级</li>
820
+ <li>品牌体验场景创新</li>
821
+ </ul>
822
+ </div>
823
+ </div>
824
+ </div>
825
+ </div>
826
+
827
+
828
+ <!-- 第四页:数字化转型理论 -->
829
+ <div class="slide" id="slide4">
830
+ <div class="content">
831
+ <h2 style="color: #ff6b6b;">数字化转型理论框架</h2>
832
+ <div class="digital-framework">
833
+ <div class="framework-circle">
834
+ <svg width="100" height="100" viewBox="0 0 100 100">
835
+ <circle cx="50" cy="50" r="45" fill="none" stroke="#ff6b6b" stroke-width="2"/>
836
+ <circle cx="50" cy="50" r="35" fill="none" stroke="#ffd93d" stroke-width="2"/>
837
+ <text x="50" y="45" text-anchor="middle" fill="#fff" font-size="12">数字化</text>
838
+ <text x="50" y="60" text-anchor="middle" fill="#fff" font-size="12">转型</text>
839
+ </svg>
840
+ </div>
841
+ <div class="digital-pillars">
842
+ <div class="pillar-card operations">
843
+ <div class="pillar-header">
844
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
845
+ <path d="M18 8h1a4 4 0 0 1 0 8h-1"></path>
846
+ <path d="M2 8h16v9a4 4 0 0 1-4 4H6a4 4 0 0 1-4-4V8z"></path>
847
+ <line x1="6" y1="1" x2="6" y2="4"></line>
848
+ <line x1="10" y1="1" x2="10" y2="4"></line>
849
+ <line x1="14" y1="1" x2="14" y2="4"></line>
850
+ </svg>
851
+ <h3>运营数字化</h3>
852
+ </div>
853
+ <div class="pillar-content">
854
+ <ul>
855
+ <li><i class="fas fa-cog"></i> 智能酿造系统升级</li>
856
+ <li><i class="fas fa-vial"></i> 质量检测自动化</li>
857
+ <li><i class="fas fa-box"></i> 包装生产线智能化</li>
858
+ <li><i class="fas fa-industry"></i> 工业4.0标准对标</li>
859
+ <li><i class="fas fa-chart-line"></i> 生产效率监控</li>
860
+ </ul>
861
+ </div>
862
+ </div>
863
+
864
+ <div class="pillar-card marketing">
865
+ <div class="pillar-header">
866
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
867
+ <path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"></path>
868
+ </svg>
869
+ <h3>营销数字化</h3>
870
+ </div>
871
+ <div class="pillar-content">
872
+ <ul>
873
+ <li><i class="fas fa-users"></i> 大数据客户画像</li>
874
+ <li><i class="fas fa-robot"></i> AI个性化推荐</li>
875
+ <li><i class="fas fa-broadcast-tower"></i> 全渠道营销整合</li>
876
+ <li><i class="fas fa-user-circle"></i> 数字化用户运营</li>
877
+ <li><i class="fas fa-chart-pie"></i> 营销效果分析</li>
878
+ </ul>
879
+ </div>
880
+ </div>
881
+
882
+ <div class="pillar-card management">
883
+ <div class="pillar-header">
884
+ <svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
885
+ <rect x="3" y="3" width="18" height="18" rx="2" ry="2"></rect>
886
+ <line x1="3" y1="9" x2="21" y2="9"></line>
887
+ <line x1="9" y1="21" x2="9" y2="9"></line>
888
+ </svg>
889
+ <h3>管理数字化</h3>
890
+ </div>
891
+ <div class="pillar-content">
892
+ <div class="management-grid">
893
+ <div class="management-item">
894
+ <h4><i class="fas fa-database"></i> ERP系统整合</h4>
895
+ <p>全流程数据打通</p>
896
+ </div>
897
+ <div class="management-item">
898
+ <h4><i class="fas fa-brain"></i> 决策支持系统</h4>
899
+ <p>数据驱动决策</p>
900
+ </div>
901
+ <div class="management-item">
902
+ <h4><i class="fas fa-link"></i> 供应链优化</h4>
903
+ <p>智能库存管理</p>
904
+ </div>
905
+ <div class="management-item">
906
+ <h4><i class="fas fa-shield-alt"></i> 风险控制</h4>
907
+ <p>实时监控预警</p>
908
+ </div>
909
+ </div>
910
+ </div>
911
+ </div>
912
+ </div>
913
+ </div>
914
+ </div>
915
+ </div>
916
+
917
+ <!-- 第五页:AISAS模型分析 -->
918
+ <div class="slide" id="slide5">
919
+ <div class="content">
920
+ <h2 style="color: #ff6b6b;">消费者行为理论:AISAS模型应用</h2>
921
+ <div class="aisas-container">
922
+ <div class="aisas-flow">
923
+ <div class="aisas-step attention">
924
+ <div class="step-icon">
925
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
926
+ <circle cx="12" cy="12" r="10"></circle>
927
+ <line x1="12" y1="16" x2="12" y2="12"></line>
928
+ <line x1="12" y1="8" x2="12.01" y2="8"></line>
929
+ </svg>
930
+ </div>
931
+ <h3>Attention</h3>
932
+ <p>注意力获取</p>
933
+ <ul>
934
+ <li>短视频营销</li>
935
+ <li>社交媒体曝光</li>
936
+ <li>KOL合作</li>
937
+ </ul>
938
+ </div>
939
+ <div class="flow-arrow">→</div>
940
+ <div class="aisas-step interest">
941
+ <div class="step-icon">
942
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
943
+ <path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"></path>
944
+ </svg>
945
+ </div>
946
+ <h3>Interest</h3>
947
+ <p>兴趣培养</p>
948
+ <ul>
949
+ <li>品牌故事</li>
950
+ <li>文化体验</li>
951
+ <li>互动活动</li>
952
+ </ul>
953
+ </div>
954
+ <div class="flow-arrow">→</div>
955
+ <div class="aisas-step search">
956
+ <div class="step-icon">
957
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
958
+ <circle cx="11" cy="11" r="8"></circle>
959
+ <line x1="21" y1="21" x2="16.65" y2="16.65"></line>
960
+ </svg>
961
+ </div>
962
+ <h3>Search</h3>
963
+ <p>主动搜索</p>
964
+ <ul>
965
+ <li>SEO优化</li>
966
+ <li>内容营销</li>
967
+ <li>口碑管理</li>
968
+ </ul>
969
+ </div>
970
+ </div>
971
+ <div class="aisas-flow-bottom">
972
+ <div class="aisas-step action">
973
+ <div class="step-icon">
974
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
975
+ <path d="M22 11.08V12a10 10 0 1 1-5.93-9.14"></path>
976
+ <polyline points="22 4 12 14.01 9 11.01"></polyline>
977
+ </svg>
978
+ </div>
979
+ <h3>Action</h3>
980
+ <p>购买转化</p>
981
+ <ul>
982
+ <li>场景化购物</li>
983
+ <li>一键下单</li>
984
+ <li>会员权益</li>
985
+ </ul>
986
+ </div>
987
+ <div class="flow-arrow">→</div>
988
+ <div class="aisas-step share">
989
+ <div class="step-icon">
990
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
991
+ <circle cx="18" cy="5" r="3"></circle>
992
+ <circle cx="6" cy="12" r="3"></circle>
993
+ <circle cx="18" cy="19" r="3"></circle>
994
+ <line x1="8.59" y1="13.51" x2="15.42" y2="17.49"></line>
995
+ <line x1="15.41" y1="6.51" x2="8.59" y2="10.49"></line>
996
+ </svg>
997
+ </div>
998
+ <h3>Share</h3>
999
+ <p>分享传播</p>
1000
+ <ul>
1001
+ <li>社交分享</li>
1002
+ <li>口碑激励</li>
1003
+ <li>用户见证</li>
1004
+ </ul>
1005
+ </div>
1006
+ </div>
1007
+ </div>
1008
+ </div>
1009
+ </div>
1010
+
1011
+ <!-- 第六页:政策支持体系 -->
1012
+ <div class="slide" id="slide6">
1013
+ <div class="content">
1014
+ <h2 style="color: #ff6b6b;">政策支持体系</h2>
1015
+ <div class="policy-timeline">
1016
+ <div class="timeline-item">
1017
+ <h3><i class="fas fa-university"></i> 省级支持政策</h3>
1018
+ <div class="policy-card">
1019
+ <h4>《浙江高质量发展建设共同富裕示范区实施方案》</h4>
1020
+ <ul>
1021
+ <li><i class="fas fa-digital-tachograph"></i>以数字化改革推动高质量发展,推动城乡区域公共服务均等化,促进经济和社会结构优化,加快传统产业与数字经济融合</li>
1022
+ </ul>
1023
+ </div>
1024
+ <div class="policy-card">
1025
+ <h4>《浙江省传统产业改造提升行动计划》</h4>
1026
+ <ul>
1027
+ <li><i class="fas fa-industry"></i> 深化"腾笼换鸟、凤凰涅槃"战略, 建立国家示范区,支持未来产业发展</li>
1028
+ </ul>
1029
+ </div>
1030
+ </div>
1031
+ <div class="timeline-item">
1032
+ <h3><i class="fas fa-building"></i> 市级振兴政策《绍兴黄酒产业振兴政策》</h3>
1033
+ <div class="policy-grid">
1034
+ <div class="policy-card">
1035
+ <h4><i class="fas fa-project-diagram"></i> 重大项目支持</h4>
1036
+ <ul>
1037
+ <li>特色小镇建设支持,用地指标保障,最高100万元奖励</li>
1038
+ </ul>
1039
+ </div>
1040
+ <div class="policy-card">
1041
+ <h4><i class="fas fa-flask"></i> 科技创新补助</h4>
1042
+ <ul>
1043
+ <li>关键技术项目300万元,市区两级共同承担,创新平台建设支持</li>
1044
+ </ul>
1045
+ </div>
1046
+ <div class="policy-card">
1047
+ <h4><i class="fas fa-users"></i> 人才培养激励</h4>
1048
+ <ul>
1049
+ <li>"绍兴工匠"奖励,技艺传承工作室补贴,专项人才培养计划</li>
1050
+ </ul>
1051
+ </div>
1052
+ <div class="policy-card">
1053
+ <h4><i class="fas fa-bullhorn"></i> 营销推广支持</h4>
1054
+ <ul>
1055
+ <li>品牌宣传资金500万,"一带一路"参展补助,国际市场开拓支持</li>
1056
+ </ul>
1057
+ </div>
1058
+ </div>
1059
+ </div>
1060
+ </div>
1061
+ </div>
1062
+ </div>
1063
+ <!-- 第七页:SWOT分析(上) -->
1064
+ <div class="slide" id="slide7">
1065
+ <div class="content">
1066
+ <h2 style="color: #ff6b6b;">SWOT分析(内部环境)</h2>
1067
+ <div class="swot-container">
1068
+ <div class="swot-item strengths">
1069
+ <div class="swot-header">
1070
+ <svg viewBox="0 0 24 24" fill="none" stroke="#4CAF50" stroke-width="2">
1071
+ <path d="M20.24 12.24a6 6 0 0 0-8.49-8.49L5 10.5V19h8.5z"></path>
1072
+ <line x1="16" y1="8" x2="2" y2="22"></line>
1073
+ <line x1="17.5" y1="15" x2="9" y2="15"></line>
1074
+ </svg>
1075
+ <h3>优势 Strengths</h3>
1076
+ </div>
1077
+ <ul class="swot-list">
1078
+ <li>
1079
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1080
+ <path d="M12 3L20 7.5V16.5L12 21L4 16.5V7.5L12 3Z"></path>
1081
+ </svg>
1082
+ 深厚的历史文化底蕴:品牌故事可挖掘和传播空间广阔
1083
+ </li>
1084
+ <li>
1085
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1086
+ <circle cx="12" cy="12" r="10"></circle>
1087
+ <path d="M8 14s1.5 2 4 2 4-2 4-2"></path>
1088
+ <line x1="9" y1="9" x2="9.01" y2="9"></line>
1089
+ <line x1="15" y1="9" x2="15.01" y2="9"></line>
1090
+ </svg>
1091
+ 地理标志产品保护:保障品牌质量和市场竞争力
1092
+ </li>
1093
+ <li>
1094
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1095
+ <path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"></path>
1096
+ <circle cx="9" cy="7" r="4"></circle>
1097
+ <path d="M23 21v-2a4 4 0 0 0-3-3.87"></path>
1098
+ <path d="M16 3.13a4 4 0 0 1 0 7.75"></path>
1099
+ </svg>
1100
+ 显著的产业集群效应:产业链上下游资源整合优势明显
1101
+ </li>
1102
+ <li>
1103
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1104
+ <path d="M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7"></path>
1105
+ <line x1="16" y1="5" x2="22" y2="5"></line>
1106
+ <line x1="19" y1="2" x2="19" y2="8"></line>
1107
+ </svg>
1108
+ 政��大力支持:省市各级政策推动数字化与品牌发展
1109
+ </li>
1110
+ </ul>
1111
+ </div>
1112
+
1113
+ <div class="swot-item weaknesses">
1114
+ <div class="swot-header">
1115
+ <svg viewBox="0 0 24 24" fill="none" stroke="#f44336" stroke-width="2">
1116
+ <line x1="18" y1="6" x2="6" y2="18"></line>
1117
+ <line x1="6" y1="6" x2="18" y2="18"></line>
1118
+ </svg>
1119
+ <h3>劣势 Weaknesses</h3>
1120
+ </div>
1121
+ <ul class="swot-list">
1122
+ <li>
1123
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1124
+ <path d="M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2"></path>
1125
+ <circle cx="12" cy="7" r="4"></circle>
1126
+ </svg>
1127
+ 品牌年轻化不足:品牌吸引年轻消费者的能力有待提升
1128
+ </li>
1129
+ <li>
1130
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1131
+ <circle cx="12" cy="12" r="10"></circle>
1132
+ <line x1="12" y1="8" x2="12" y2="16"></line>
1133
+ <line x1="8" y1="12" x2="16" y2="12"></line>
1134
+ </svg>
1135
+ 营销创新能力待提高:缺少基于数据驱动的营销方案
1136
+ </li>
1137
+ <li>
1138
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1139
+ <rect x="3" y="3" width="18" height="18" rx="2" ry="2"></rect>
1140
+ <circle cx="8.5" cy="8.5" r="1.5"></circle>
1141
+ <polyline points="21 15 16 10 5 21"></polyline>
1142
+ </svg>
1143
+ 产品同质化现象:缺乏独特性,无法形成市场差异化竞争
1144
+ </li>
1145
+ <li>
1146
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1147
+ <path d="M23 19a2 2 0 0 1-2 2H3a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h4l2-3h6l2 3h4a2 2 0 0 1 2 2z"></path>
1148
+ <circle cx="12" cy="13" r="4"></circle>
1149
+ </svg>
1150
+ 数字化水平滞后:传统生产和销售模式未全面适应数字化时代
1151
+ </li>
1152
+ </ul>
1153
+ </div>
1154
+ </div>
1155
+ </div>
1156
+ </div>
1157
+
1158
+ <!-- 第八页:SWOT分析(下) -->
1159
+ <div class="slide" id="slide8">
1160
+ <div class="content">
1161
+ <h2 style="color: #ff6b6b;">SWOT分析(外部环境)</h2>
1162
+ <div class="swot-container">
1163
+ <div class="swot-item opportunities">
1164
+ <div class="swot-header">
1165
+ <svg viewBox="0 0 24 24" fill="none" stroke="#2196F3" stroke-width="2">
1166
+ <circle cx="12" cy="12" r="10"></circle>
1167
+ <path d="M8 14s1.5 2 4 2 4-2 4-2"></path>
1168
+ <line x1="9" y1="9" x2="9.01" y2="9"></line>
1169
+ <line x1="15" y1="9" x2="15.01" y2="9"></line>
1170
+ </svg>
1171
+ <h3>机会 Opportunities</h3>
1172
+ </div>
1173
+ <ul class="swot-list">
1174
+ <li>
1175
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1176
+ <path d="M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0 1 18 0z"></path>
1177
+ <circle cx="12" cy="10" r="3"></circle>
1178
+ </svg>
1179
+ 国潮文化兴起:为品牌年轻化和文化传播提供新机遇
1180
+ </li>
1181
+ <li>
1182
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1183
+ <path d="M22 12h-4l-3 9L9 3l-3 9H2"></path>
1184
+ </svg>
1185
+ 健康饮酒理念普及:消费者更加注重健康,低度酒市场潜力大
1186
+ </li>
1187
+ <li>
1188
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1189
+ <rect x="2" y="3" width="20" height="14" rx="2" ry="2"></rect>
1190
+ <line x1="8" y1="21" x2="16" y2="21"></line>
1191
+ <line x1="12" y1="17" x2="12" y2="21"></line>
1192
+ </svg>
1193
+ 数字经济发展迅速:新兴技术和数字营销平台提供突破机会
1194
+ </li>
1195
+ <li>
1196
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1197
+ <path d="M12 3v19"></path>
1198
+ <path d="M5 10h14"></path>
1199
+ <path d="M5 16h14"></path>
1200
+ </svg>
1201
+ 共同富裕示范区建设:进一步助推地方经济与产业创新
1202
+ </li>
1203
+ </ul>
1204
+ </div>
1205
+
1206
+ <div class="swot-item threats">
1207
+ <div class="swot-header">
1208
+ <svg viewBox="0 0 24 24" fill="none" stroke="#FF9800" stroke-width="2">
1209
+ <path d="M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"></path>
1210
+ <line x1="12" y1="9" x2="12" y2="13"></line>
1211
+ <line x1="12" y1="17" x2="12.01" y2="17"></line>
1212
+ </svg>
1213
+ <h3>威胁 Threats</h3>
1214
+ </div>
1215
+ <ul class="swot-list">
1216
+ <li>
1217
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1218
+ <path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"></path>
1219
+ <circle cx="9" cy="7" r="4"></circle>
1220
+ <line x1="23" y1="11" x2="17" y2="11"></line>
1221
+ </svg>
1222
+ 年轻消费群体流失:如果无法及时创新,市场将面临用户断层风险
1223
+ </li>
1224
+ <li>
1225
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1226
+ <polyline points="23 4 23 10 17 10"></polyline>
1227
+ <path d="M20.49 15a9 9 0 1 1-2.12-9.36L23 10"></path>
1228
+ </svg>
1229
+ 替代品竞争加剧:进口葡萄酒、啤酒和鸡尾酒的市场威胁加大
1230
+ </li>
1231
+ <li>
1232
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1233
+ <path d="M12 2L2 7l10 5 10-5-10-5z"></path>
1234
+ <path d="M2 17l10 5 10-5"></path>
1235
+ <path d="M2 12l10 5 10-5"></path>
1236
+ </svg>
1237
+ 原材料成本上升:供应链不稳定导致生产成本增加
1238
+ </li>
1239
+ <li>
1240
+ <svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1241
+ <circle cx="12" cy="12" r="10"></circle>
1242
+ <path d="M2 12h20"></path>
1243
+ <path d="M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z"></path>
1244
+ </svg>
1245
+ 国际市场竞争激烈:全球化市场环境下面临更高质量标准与竞争
1246
+ </li>
1247
+ </ul>
1248
+ </div>
1249
+ </div>
1250
+ </div>
1251
+ </div>
1252
+ <!-- 第9页:产品创新策略 -->
1253
+ <div class="slide" id="slide9">
1254
+ <div class="content">
1255
+ <h2 style="color: #ff6b6b;">产品创新策略</h2>
1256
+ <div class="innovation-grid" style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 2rem; margin-top: 2rem;">
1257
+ <div class="innovation-showcase" style="background: rgba(255,255,255,0.08); border-radius: 20px; padding: 2rem; position: relative; overflow: hidden;">
1258
+ <div class="showcase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1259
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1260
+ <path d="M20.24 12.24a6 6 0 0 0-8.49-8.49L5 10.5V19h8.5z"></path>
1261
+ <line x1="16" y1="8" x2="2" y2="22"></line>
1262
+ <line x1="17.5" y1="15" x2="9" y2="15"></line>
1263
+ </svg>
1264
+ <h3 style="color: #ffd93d; margin-left: 1rem;">微创新产品系列</h3>
1265
+ </div>
1266
+ <div class="product-cards" style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem;">
1267
+ <div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1268
+ <h4 style="color: #ff6b6b;">低度数系列</h4>
1269
+ <p>8°-12°轻饮系列</p>
1270
+ </div>
1271
+ <div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1272
+ <h4 style="color: #ff6b6b;">果味型黄酒</h4>
1273
+ <p>青梅/桂花/荔枝</p>
1274
+ </div>
1275
+ <div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1276
+ <h4 style="color: #ff6b6b;">气泡型黄酒</h4>
1277
+ <p>起泡工艺创新</p>
1278
+ </div>
1279
+ <div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1280
+ <h4 style="color: #ff6b6b;">养生型黄酒</h4>
1281
+ <p>添加药食同源</p>
1282
+ </div>
1283
+ </div>
1284
+ </div>
1285
+ <div class="packaging-innovation" style="background: rgba(255,255,255,0.08); border-radius: 20px; padding: 2rem;">
1286
+ <div class="showcase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1287
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1288
+ <path d="M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z"></path>
1289
+ <polyline points="3.27 6.96 12 12.01 20.73 6.96"></polyline>
1290
+ <line x1="12" y1="22.08" x2="12" y2="12"></line>
1291
+ </svg>
1292
+ <h3 style="color: #ffd93d; margin-left: 1rem;">包装创新设计</h3>
1293
+ </div>
1294
+ <div class="design-features" style="display: flex; flex-direction: column; gap: 1rem;">
1295
+ <div class="feature" style="background: rgba(255,217,61,0.1); padding: 1.5rem; border-radius: 10px;">
1296
+ <h4 style="color: #ffd93d;">便携化设计</h4>
1297
+ <ul style="list-style: none; padding: 0;">
1298
+ <li>• 随身mini系列</li>
1299
+ <li>• 便携式包装</li>
1300
+ </ul>
1301
+ </div>
1302
+ <div class="feature" style="background: rgba(255,217,61,0.1); padding: 1.5rem; border-radius: 10px;">
1303
+ <h4 style="color: #ffd93d;">环保材料</h4>
1304
+ <ul style="list-style: none; padding: 0;">
1305
+ <li>• 可降解包装</li>
1306
+ <li>• 循环使用设计</li>
1307
+ </ul>
1308
+ </div>
1309
+ <div class="feature" style="background: rgba(255,217,61,0.1); padding: 1.5rem; border-radius: 10px;">
1310
+ <h4 style="color: #ffd93d;">定制化服务</h4>
1311
+ <ul style="list-style: none; padding: 0;">
1312
+ <li>• 个性化标签</li>
1313
+ <li>• 礼盒定制</li>
1314
+ </ul>
1315
+ </div>
1316
+ </div>
1317
+ </div>
1318
+ </div>
1319
+ </div>
1320
+ </div>
1321
+
1322
+ <!-- 10页:营销创新策略 -->
1323
+ <div class="slide" id="slide10">
1324
+ <div class="content">
1325
+ <h2 style="color: #ff6b6b;">营销创新策略</h2>
1326
+ <div class="marketing-ecosystem">
1327
+ <div class="ecosystem-center">
1328
+ <svg width="120" height="120" viewBox="0 0 120 120">
1329
+ <circle cx="60" cy="60" r="55" fill="none" stroke="#ff6b6b" stroke-width="2">
1330
+ <animate attributeName="r" from="50" to="55" dur="2s" repeatCount="indefinite" />
1331
+ </circle>
1332
+ <circle cx="60" cy="60" r="40" fill="none" stroke="#ffd93d" stroke-width="2">
1333
+ <animate attributeName="r" from="35" to="40" dur="2s" repeatCount="indefinite" />
1334
+ </circle>
1335
+ <text x="60" y="65" text-anchor="middle" fill="#fff" font-size="14">数字营销生态</text>
1336
+ </svg>
1337
+ </div>
1338
+ <div class="strategy-grid">
1339
+ <div class="strategy-card" style="--delay: 0.1s">
1340
+ <div class="strategy-icon">
1341
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1342
+ <path d="M23 3a10.9 10.9 0 0 1-3.14 1.53 4.48 4.48 0 0 0-7.86 3v1A10.66 10.66 0 0 1 3 4s-4 9 5 13a11.64 11.64 0 0 1-7 2c9 5 20 0 20-11.5 0-.28-.03-.56-.08-.83A7.72 7.72 0 0 0 23 3z"/>
1343
+ </svg>
1344
+ </div>
1345
+ <h3>数字营销矩阵</h3>
1346
+ <ul>
1347
+ <li>社交媒体运营</li>
1348
+ <li>短视频内容</li>
1349
+ <li>KOL战略合作</li>
1350
+ <li>品牌自媒体</li>
1351
+ </ul>
1352
+ </div>
1353
+ <div class="strategy-card" style="--delay: 0.2s">
1354
+ <div class="strategy-icon">
1355
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1356
+ <path d="M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z"/>
1357
+ <polyline points="3.27 6.96 12 12.01 20.73 6.96"/>
1358
+ <line x1="12" y1="22.08" x2="12" y2="12"/>
1359
+ </svg>
1360
+ </div>
1361
+ <h3>沉浸式体验</h3>
1362
+ <ul>
1363
+ <li>文化艺术融合</li>
1364
+ <li>互动体验设计</li>
1365
+ <li>打卡地标营造</li>
1366
+ <li>新媒体展示</li>
1367
+ </ul>
1368
+ </div>
1369
+ <div class="strategy-card" style="--delay: 0.3s">
1370
+ <div class="strategy-icon">
1371
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1372
+ <polygon points="12 2 2 7 12 12 22 7 12 2"/>
1373
+ <polyline points="2 17 12 22 22 17"/>
1374
+ <polyline points="2 12 12 17 22 12"/>
1375
+ </svg>
1376
+ </div>
1377
+ <h3>文化IP开发</h3>
1378
+ <ul>
1379
+ <li>非遗文化结合</li>
1380
+ <li>名人故事融入</li>
1381
+ <li>品牌活动策划</li>
1382
+ <li>文创产品研发</li>
1383
+ </ul>
1384
+ </div>
1385
+ </div>
1386
+ </div>
1387
+ </div>
1388
+ </div>
1389
+
1390
+ <!-- 第十一页:渠道创新策略 -->
1391
+ <div class="slide" id="slide11">
1392
+ <div class="content">
1393
+ <h2 style="color: #ff6b6b;">渠道创新策略</h2>
1394
+ <div class="channel-innovation">
1395
+ <div class="channel-flow">
1396
+ <div class="hexagon-container">
1397
+ <div class="hexagon">
1398
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1399
+ <path d="M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z"/>
1400
+ <polyline points="9 22 9 12 15 12 15 22"/>
1401
+ </svg>
1402
+ <h3>线下体验</h3>
1403
+ <p>实体门店升级</p>
1404
+ </div>
1405
+ <div class="hexagon">
1406
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1407
+ <rect x="2" y="3" width="20" height="14" rx="2" ry="2"/>
1408
+ <line x1="8" y1="21" x2="16" y2="21"/>
1409
+ <line x1="12" y1="17" x2="12" y2="21"/>
1410
+ </svg>
1411
+ <h3>线上渠道</h3>
1412
+ <p>数字化平台</p>
1413
+ </div>
1414
+ <div class="hexagon">
1415
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1416
+ <path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/>
1417
+ <circle cx="9" cy="7" r="4"/>
1418
+ <path d="M23 21v-2a4 4 0 0 0-3-3.87"/>
1419
+ <path d="M16 3.13a4 4 0 0 1 0 7.75"/>
1420
+ </svg>
1421
+ <h3>社群运营</h3>
1422
+ <p>会员体系</p>
1423
+ </div>
1424
+ </div>
1425
+ <div class="channel-details">
1426
+ <div class="channel-card">
1427
+ <h4>全渠道布局</h4>
1428
+ <div class="channel-content">
1429
+ <ul>
1430
+ <li>O2O模式整合</li>
1431
+ <li>多平台数据互通</li>
1432
+ <li>智能导购系统</li>
1433
+ </ul>
1434
+ </div>
1435
+ </div>
1436
+ <div class="channel-card">
1437
+ <h4>社群营销体系</h4>
1438
+ <div class="channel-content">
1439
+ <ul>
1440
+ <li>私域流量运营</li>
1441
+ <li>会员权益体系</li>
1442
+ <li>积分激励计划</li>
1443
+ </ul>
1444
+ </div>
1445
+ </div>
1446
+ <div class="channel-card">
1447
+ <h4>体验空间革新</h4>
1448
+ <div class="channel-content">
1449
+ <ul>
1450
+ <li>文化体验馆</li>
1451
+ <li>品鉴活动策划</li>
1452
+ <li>艺术展览融合</li>
1453
+ </ul>
1454
+ </div>
1455
+ </div>
1456
+ </div>
1457
+ </div>
1458
+ </div>
1459
+ </div>
1460
+ </div>
1461
+ <!-- 第十二页:数字化转型路径 -->
1462
+ <div class="slide" id="slide12">
1463
+ <div class="content">
1464
+ <h2 style="color: #ff6b6b;">数字化转型路径</h2>
1465
+ <div class="digital-transformation-grid" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; margin-top: 2rem;">
1466
+
1467
+ <!-- 生产数字化 -->
1468
+ <div class="transformation-card" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: fadeInUp 0.5s ease forwards; animation-delay: 0.1s;">
1469
+ <div class="card-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1470
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1471
+ <path d="M2 13.5V7h6v6.5a3 3 0 0 1-6 0z"/>
1472
+ <path d="M9 11h6v2.5a3 3 0 1 1-6 0V11z"/>
1473
+ <path d="M16 8.5a3 3 0 1 1 6 0V16H16V8.5z"/>
1474
+ </svg>
1475
+ <h3 style="color: #ffd93d; margin-left: 1rem;">生产数字化</h3>
1476
+ </div>
1477
+ <div class="feature-list">
1478
+ <div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1479
+ <h4 style="color: #ff6b6b;">智能制造系统</h4>
1480
+ <p>机器学习优化酿造工艺</p>
1481
+ <p>实时监控生产数据</p>
1482
+ </div>
1483
+ <div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1484
+ <h4 style="color: #ff6b6b;">品质管控体系</h4>
1485
+ <p>物联网传感器监测</p>
1486
+ <p>质量追溯系统</p>
1487
+ </div>
1488
+ <div class="feature" style="padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1489
+ <h4 style="color: #ff6b6b;">供应链协同平台</h4>
1490
+ <p>数字化管理系统</p>
1491
+ <p>智能调度优化</p>
1492
+ </div>
1493
+ </div>
1494
+ </div>
1495
+
1496
+ <!-- 营销数字化 -->
1497
+ <div class="transformation-card" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: fadeInUp 0.5s ease forwards; animation-delay: 0.2s;">
1498
+ <div class="card-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1499
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1500
+ <path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/>
1501
+ <circle cx="9" cy="7" r="4"/>
1502
+ <path d="M23 21v-2a4 4 0 0 0-3-3.87"/>
1503
+ <path d="M16 3.13a4 4 0 0 1 0 7.75"/>
1504
+ </svg>
1505
+ <h3 style="color: #ffd93d; margin-left: 1rem;">营销数字化</h3>
1506
+ </div>
1507
+ <div class="feature-list">
1508
+ <div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1509
+ <h4 style="color: #ff6b6b;">用户画像系统</h4>
1510
+ <p>行为数据分析</p>
1511
+ <p>个性化推荐</p>
1512
+ </div>
1513
+ <div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1514
+ <h4 style="color: #ff6b6b;">智能推荐引擎</h4>
1515
+ <p>AI精准营销</p>
1516
+ <p>用户体验优化</p>
1517
+ </div>
1518
+ <div class="feature" style="padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1519
+ <h4 style="color: #ff6b6b;">数字化会员体系</h4>
1520
+ <p>积分商城运营</p>
1521
+ <p>社交媒体互动</p>
1522
+ </div>
1523
+ </div>
1524
+ </div>
1525
+
1526
+ <!-- 管理数字化 -->
1527
+ <div class="transformation-card" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: fadeInUp 0.5s ease forwards; animation-delay: 0.3s;">
1528
+ <div class="card-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1529
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1530
+ <path d="M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z"/>
1531
+ <polyline points="3.27 6.96 12 12.01 20.73 6.96"/>
1532
+ <line x1="12" y1="22.08" x2="12" y2="12"/>
1533
+ </svg>
1534
+ <h3 style="color: #ffd93d; margin-left: 1rem;">管理数字化</h3>
1535
+ </div>
1536
+ <div class="feature-list">
1537
+ <div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1538
+ <h4 style="color: #ff6b6b;">ERP系统升级</h4>
1539
+ <p>大数据平台整合</p>
1540
+ <p>供应链效率提升</p>
1541
+ </div>
1542
+ <div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1543
+ <h4 style="color: #ff6b6b;">大数据决策平台</h4>
1544
+ <p>市场趋势分析</p>
1545
+ <p>消费者洞察</p>
1546
+ </div>
1547
+ <div class="feature" style="padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
1548
+ <h4 style="color: #ff6b6b;">数字化人才培养</h4>
1549
+ <p>培训体系建设</p>
1550
+ <p>数据分析能力</p>
1551
+ </div>
1552
+ </div>
1553
+ </div>
1554
+ </div>
1555
+ </div>
1556
+ </div>
1557
+
1558
+ <!-- 第十三页:实��路径与时间表 -->
1559
+ <div class="slide" id="slide13">
1560
+ <div class="content">
1561
+ <h2 style="color: #ff6b6b;">实施路径与时间表</h2>
1562
+ <div class="timeline-container" style="margin-top: 2rem;">
1563
+ <!-- 第一阶段 -->
1564
+ <div class="timeline-phase" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; margin-bottom: 2rem; animation: slideIn 0.5s ease forwards;">
1565
+ <div class="phase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1566
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1567
+ <circle cx="12" cy="12" r="10"/>
1568
+ <text x="12" y="16" text-anchor="middle" fill="#ffd93d" font-size="12">1</text>
1569
+ </svg>
1570
+ <h3 style="color: #ffd93d; margin-left: 1rem;">第一阶段:基础建设期</h3>
1571
+ </div>
1572
+ <div class="phase-content" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem;">
1573
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1574
+ <p>建立数字化基础设施</p>
1575
+ <p>完成ERP系统改造</p>
1576
+ </div>
1577
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1578
+ <p>制定品牌重塑策略</p>
1579
+ <p>文化传播规划</p>
1580
+ </div>
1581
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1582
+ <p>消费者调研</p>
1583
+ <p>微创新产品试验</p>
1584
+ </div>
1585
+ </div>
1586
+ </div>
1587
+
1588
+ <!-- 第二阶段 -->
1589
+ <div class="timeline-phase" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; margin-bottom: 2rem; animation: slideIn 0.5s ease forwards; animation-delay: 0.2s;">
1590
+ <div class="phase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1591
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1592
+ <circle cx="12" cy="12" r="10"/>
1593
+ <text x="12" y="16" text-anchor="middle" fill="#ffd93d" font-size="12">2</text>
1594
+ </svg>
1595
+ <h3 style="color: #ffd93d; margin-left: 1rem;">第二阶段:全面推进期</h3>
1596
+ </div>
1597
+ <div class="phase-content" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem;">
1598
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1599
+ <p>新产品正式上市</p>
1600
+ <p>数字营销方案实施</p>
1601
+ </div>
1602
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1603
+ <p>打造社群生态系统</p>
1604
+ <p>优化用户体验</p>
1605
+ </div>
1606
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1607
+ <p>开展跨界合作</p>
1608
+ <p>文化推广活动</p>
1609
+ </div>
1610
+ </div>
1611
+ </div>
1612
+
1613
+ <!-- 第三阶段 -->
1614
+ <div class="timeline-phase" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: slideIn 0.5s ease forwards; animation-delay: 0.4s;">
1615
+ <div class="phase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
1616
+ <svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1617
+ <circle cx="12" cy="12" r="10"/>
1618
+ <text x="12" y="16" text-anchor="middle" fill="#ffd93d" font-size="12">3</text>
1619
+ </svg>
1620
+ <h3 style="color: #ffd93d; margin-left: 1rem;">第三阶段:深化发展期</h3>
1621
+ </div>
1622
+ <div class="phase-content" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem;">
1623
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1624
+ <p>评估营销效果</p>
1625
+ <p>优化市场策略</p>
1626
+ </div>
1627
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1628
+ <p>扩展国际市场</p>
1629
+ <p>提升全球影响力</p>
1630
+ </div>
1631
+ <div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
1632
+ <p>深化品牌体验</p>
1633
+ <p>构建品牌资产</p>
1634
+ </div>
1635
+ </div>
1636
+ </div>
1637
+ </div>
1638
+ </div>
1639
+ </div>
1640
+ <!-- 第十四页:预期成果与保障措施 -->
1641
+ <!-- 第十四页:预期成果与保障措施 -->
1642
+ <div class="slide" id="slide14">
1643
+ <div class="content">
1644
+ <h2 style="color: #ff6b6b;">预期成果与保障措施</h2>
1645
+ <div style="display: flex; flex-direction: column; align-items: center;">
1646
+ <div style="display: flex; width: 100%; gap: 2rem; margin-top: 1rem;">
1647
+ <div style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px;">
1648
+ <div class="chart-container" style="width: 250px; height: 250px; margin: 0 auto;">
1649
+ <canvas id="radarChart"></canvas>
1650
+ </div>
1651
+ </div>
1652
+ <div style="flex: 1; display: flex; flex-direction: column; gap: 1rem;">
1653
+ <div style="background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px;">
1654
+ <h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 1rem;">关键指标预期</h3>
1655
+ <div style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem;">
1656
+ <div style="color: #ff6b6b; display: flex; align-items: center;">
1657
+ <span style="width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; margin-right: 8px;"></span>
1658
+ 品牌价值 20%
1659
+ </div>
1660
+ <div style="color: #ffd93d; display: flex; align-items: center;">
1661
+ <span style="width: 8px; height: 8px; background: #ffd93d; border-radius: 50%; margin-right: 8px;"></span>
1662
+ 年轻消费 30%
1663
+ </div>
1664
+ <div style="color: #4ecdc4; display: flex; align-items: center;">
1665
+ <span style="width: 8px; height: 8px; background: #4ecdc4; border-radius: 50%; margin-right: 8px;"></span>
1666
+ 数字营销 25%
1667
+ </div>
1668
+ <div style="color: #96ceb4; display: flex; align-items: center;">
1669
+ <span style="width: 8px; height: 8px; background: #96ceb4; border-radius: 50%; margin-right: 8px;"></span>
1670
+ 新品销售 15%
1671
+ </div>
1672
+ </div>
1673
+ </div>
1674
+ <div style="background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px;">
1675
+ <h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 1rem;">实施重点</h3>
1676
+ <ul style="color: #fff; margin: 0; padding-left: 1.2rem; line-height: 1.6;">
1677
+ <li>持续推进数字化改革</li>
1678
+ <li>加强品牌文化建设</li>
1679
+ <li>优化产品结构体系</li>
1680
+ <li>提升运营管理效率</li>
1681
+ </ul>
1682
+ </div>
1683
+ </div>
1684
+ </div>
1685
+
1686
+ <div style="display: flex; justify-content: space-between; width: 100%; margin-top: 2rem; gap: 2rem;">
1687
+ <div class="guarantee-item" style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px; text-align: center;">
1688
+ <div style="width: 60px; height: 60px; background: rgba(255, 217, 61, 0.1); border-radius: 50%; margin: 0 auto 1rem; display: flex; justify-content: center; align-items: center;">
1689
+ <svg width="30" height="30" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1690
+ <path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/>
1691
+ </svg>
1692
+ </div>
1693
+ <h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 0.5rem;">组织保障</h3>
1694
+ <p style="color: #fff; font-size: 0.9em; margin: 0;">高效决策小组<br/>定期项目审核</p>
1695
+ </div>
1696
+
1697
+ <div class="guarantee-item" style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px; text-align: center;">
1698
+ <div style="width: 60px; height: 60px; background: rgba(255, 217, 61, 0.1); border-radius: 50%; margin: 0 auto 1rem; display: flex; justify-content: center; align-items: center;">
1699
+ <svg width="30" height="30" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1700
+ <circle cx="12" cy="12" r="10"/>
1701
+ <line x1="12" y1="8" x2="12" y2="16"/>
1702
+ <line x1="8" y1="12" x2="16" y2="12"/>
1703
+ </svg>
1704
+ </div>
1705
+ <h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 0.5rem;">资金保障</h3>
1706
+ <p style="color: #fff; font-size: 0.9em; margin: 0;">多渠道融资<br/>政府产业基金</p>
1707
+ </div>
1708
+
1709
+ <div class="guarantee-item" style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px; text-align: center;">
1710
+ <div style="width: 60px; height: 60px; background: rgba(255, 217, 61, 0.1); border-radius: 50%; margin: 0 auto 1rem; display: flex; justify-content: center; align-items: center;">
1711
+ <svg width="30" height="30" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
1712
+ <path d="M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2"/>
1713
+ <circle cx="12" cy="7" r="4"/>
1714
+ </svg>
1715
+ </div>
1716
+ <h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 0.5rem;">人才保障</h3>
1717
+ <p style="color: #fff; font-size: 0.9em; margin: 0;">培养体系建设<br/>激励机制完善</p>
1718
+ </div>
1719
+ </div>
1720
+ </div>
1721
+
1722
+
1723
+ </div>
1724
+ </div>
1725
+ </div>
1726
+ <!-- 第十五页:结语 -->
1727
+ <div class="slide" id="slide15">
1728
+ <div class="content">
1729
+ <h2 style="color: #ff6b6b;">结语</h2>
1730
+ <div style="display: flex; flex-direction: column; align-items: center; justify-content: center; height: calc(100vh - 200px);">
1731
+ <div style="background: rgba(255,255,255,0.08); padding: 3rem; border-radius: 20px; max-width: 800px; text-align: center;">
1732
+ <div style="margin-bottom: 2rem;">
1733
+ <h3 style="color: #ffd93d; font-size: 1.4em; margin-bottom: 1rem;">创新点总结</h3>
1734
+ <p style="color: #fff; font-size: 1.1em;">结合传统文化与现代技术,构建数字化转型的综合生态系统</p>
1735
+ </div>
1736
+
1737
+ <div style="width: 60px; height: 2px; background: rgba(255,217,61,0.3); margin: 2rem auto;"></div>
1738
+
1739
+ <div style="margin-bottom: 2rem;">
1740
+ <h3 style="color: #ffd93d; font-size: 1.4em; margin-bottom: 1rem;">实施价值展望</h3>
1741
+ <p style="color: #fff; font-size: 1.1em;">以文化传播为核心,实现绍兴黄酒的全球化和年轻化</p>
1742
+ </div>
1743
+
1744
+ <div style="width: 60px; height: 2px; background: rgba(255,217,61,0.3); margin: 2rem auto;"></div>
1745
+
1746
+ <div>
1747
+ <h3 style="color: #ffd93d; font-size: 1.4em; margin-bottom: 1rem;">后续研究方向</h3>
1748
+ <p style="color: #fff; font-size: 1.1em;">探索更多基于数字经济的品牌创新模式,推动可持续发展</p>
1749
+ </div>
1750
+ </div>
1751
+ </div>
1752
+ </div>
1753
+ </div>
1754
+
1755
+ <!-- 第十六页:致谢 -->
1756
+ <div class="slide" id="slide16">
1757
+ <div class="content" style="height: 100vh; display: flex; flex-direction: column; justify-content: center; align-items: center;">
1758
+ <div style="text-align: center;">
1759
+ <svg width="80" height="80" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="1.5" style="margin-bottom: 2rem;">
1760
+ <path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/>
1761
+ </svg>
1762
+ <h2 style="color: #ff6b6b; font-size: 2.5em; margin-bottom: 1.5rem;">感谢聆听</h2>
1763
+ <p style="color: #fff; font-size: 1.2em; opacity: 0.8;">欢迎提出宝贵意见</p>
1764
+ </div>
1765
+ </div>
1766
+ </div>
1767
+ <style>
1768
+ @keyframes pulseEffect {
1769
+ 0% { transform: scale(1); }
1770
+ 50% { transform: scale(1.05); }
1771
+ 100% { transform: scale(1); }
1772
+ }
1773
+ </style>
1774
+ <script>
1775
+ // 引入Chart.js
1776
+ const script = document.createElement('script');
1777
+ script.src = 'https://cdnjs.cloudflare.com/ajax/libs/Chart.js/3.7.0/chart.min.js';
1778
+ document.head.appendChild(script);
1779
+ script.onload = function() {
1780
+ // 雷达图配置
1781
+ const ctx = document.getElementById('radarChart').getContext('2d');
1782
+
1783
+ // 创建四个环形图表示不同指标
1784
+ const charts = [
1785
+ {
1786
+ label: '品牌价值提升',
1787
+ value: 20,
1788
+ color: '#ff6b6b'
1789
+ },
1790
+ {
1791
+ label: '年轻消费者占比',
1792
+ value: 30,
1793
+ color: '#ffd93d'
1794
+ },
1795
+ {
1796
+ label: '数字化营销收入',
1797
+ value: 25,
1798
+ color: '#4ecdc4'
1799
+ },
1800
+ {
1801
+ label: '新产品销售占比',
1802
+ value: 15,
1803
+ color: '#96ceb4'
1804
+ }
1805
+ ];
1806
+ new Chart(ctx, {
1807
+ type: 'doughnut',
1808
+ data: {
1809
+ labels: charts.map(chart => chart.label),
1810
+ datasets: [{
1811
+ data: charts.map(chart => chart.value),
1812
+ backgroundColor: charts.map(chart => chart.color),
1813
+ borderColor: 'rgba(255, 255, 255, 0.1)',
1814
+ borderWidth: 2,
1815
+ cutout: '60%'
1816
+ }]
1817
+ },
1818
+ options: {
1819
+ responsive: true,
1820
+ maintainAspectRatio: false,
1821
+ plugins: {
1822
+ legend: {
1823
+ position: 'right',
1824
+ labels: {
1825
+ color: '#fff',
1826
+ font: {
1827
+ size: 14
1828
+ },
1829
+ padding: 20,
1830
+ generateLabels: function(chart) {
1831
+ const data = chart.data;
1832
+ return data.labels.map((label, i) => ({
1833
+ text: `${label}: ${data.datasets[0].data[i]}%`,
1834
+ fillStyle: data.datasets[0].backgroundColor[i],
1835
+ strokeStyle: data.datasets[0].backgroundColor[i],
1836
+ lineWidth: 0,
1837
+ hidden: false,
1838
+ index: i
1839
+ }));
1840
+ }
1841
+ }
1842
+ },
1843
+ tooltip: {
1844
+ callbacks: {
1845
+ label: function(context) {
1846
+ return `${context.label}: ${context.raw}%`;
1847
+ }
1848
+ }
1849
+ }
1850
+ },
1851
+ animation: {
1852
+ animateRotate: true,
1853
+ animateScale: true
1854
+ }
1855
+ }
1856
+ });
1857
+ };
1858
+
1859
+ // 粒子效果配置
1860
+ particlesJS('particles-js', {
1861
+ particles: {
1862
+ number: { value: 80, density: { enable: true, value_area: 800 } },
1863
+ color: { value: '#ffd93d' },
1864
+ shape: { type: 'circle' },
1865
+ opacity: { value: 0.5, random: true },
1866
+ size: { value: 3, random: true },
1867
+ line_linked: {
1868
+ enable: true,
1869
+ distance: 150,
1870
+ color: '#ff6b6b',
1871
+ opacity: 0.2,
1872
+ width: 1
1873
+ },
1874
+ move: {
1875
+ enable: true,
1876
+ speed: 2,
1877
+ direction: 'none',
1878
+ random: true,
1879
+ straight: false,
1880
+ out_mode: 'out'
1881
+ }
1882
+ }
1883
+ });
1884
+
1885
+ // 幻灯片切换逻辑
1886
+ let currentSlide = 1;
1887
+ const totalSlides = 16;
1888
+
1889
+ // 切换到指定幻灯片的函数
1890
+ function goToSlide(slideNumber) {
1891
+ if (slideNumber < 1 || slideNumber > totalSlides) return;
1892
+
1893
+ document.querySelector(`#slide${currentSlide}`).classList.remove('active');
1894
+ currentSlide = slideNumber;
1895
+ document.querySelector(`#slide${currentSlide}`).classList.add('active');
1896
+ updateProgressBar();
1897
+ }
1898
+
1899
+ // 下一张幻灯片
1900
+ function nextSlide() {
1901
+ goToSlide(currentSlide === totalSlides ? 1 : currentSlide + 1);
1902
+ }
1903
+
1904
+ // 上一张幻灯片
1905
+ function previousSlide() {
1906
+ goToSlide(currentSlide === 1 ? totalSlides : currentSlide - 1);
1907
+ }
1908
+
1909
+ // 点击事件处理
1910
+ document.addEventListener('click', (event) => {
1911
+ // 获取点击位置
1912
+ const clickX = event.clientX;
1913
+ const windowWidth = window.innerWidth;
1914
+
1915
+ // 如果点击在屏幕左半边,向前翻页;右半边,向后翻页
1916
+ if (clickX < windowWidth / 2) {
1917
+ previousSlide();
1918
+ } else {
1919
+ nextSlide();
1920
+ }
1921
+ });
1922
+
1923
+ // 键盘事件处理
1924
+ document.addEventListener('keydown', (event) => {
1925
+ switch(event.key) {
1926
+ case 'ArrowLeft':
1927
+ case 'ArrowUp':
1928
+ previousSlide();
1929
+ break;
1930
+ case 'ArrowRight':
1931
+ case 'ArrowDown':
1932
+ nextSlide();
1933
+ break;
1934
+ }
1935
+ });
1936
+
1937
+ // 进度条更新
1938
+ function updateProgressBar() {
1939
+ const progress = (currentSlide - 1) / totalSlides * 100;
1940
+ document.querySelector('.progress-bar').style.width = `${progress}%`;
1941
+ }
1942
+
1943
+ // 初始化进度条
1944
+ updateProgressBar();
1945
+ </script>
1946
+ </body>
1947
+ </html>