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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Marketing Mix Modeling Studio</title>
<script src="https://cdn.tailwindcss.com"></script>
<link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
<style>
.gradient-bg {
background: linear-gradient(135deg, #6B73FF 0%, #000DFF 50%, #00D4FF 100%);
}
.sidebar {
transition: all 0.3s ease;
}
.model-card:hover {
transform: translateY(-5px);
box-shadow: 0 20px 25px -5px rgba(0, 0, 0, 0.1), 0 10px 10px -5px rgba(0, 0, 0, 0.04);
}
.dataset-item:hover {
background-color: rgba(59, 130, 246, 0.1);
}
#visualization-container {
min-height: 400px;
}
#data-preview {
max-height: 400px;
overflow-y: auto;
}
.transform-option:hover {
background-color: rgba(99, 102, 241, 0.1);
}
.tab-active {
border-bottom: 3px solid #4f46e5;
color: #4f46e5;
font-weight: 600;
}
</style>
</head>
<body class="bg-gray-50 font-sans">
<div class="flex h-screen overflow-hidden">
<!-- Sidebar -->
<div class="sidebar bg-white w-64 border-r border-gray-200 flex flex-col">
<div class="p-4 flex items-center justify-between border-b border-gray-200">
<div class="flex items-center space-x-2">
<div class="w-8 h-8 rounded-full gradient-bg flex items-center justify-center">
<i class="fas fa-chart-pie text-white"></i>
</div>
<h1 class="text-xl font-bold text-gray-800">MMM Studio</h1>
</div>
<button id="sidebar-toggle" class="text-gray-500 hover:text-gray-700 md:hidden">
<i class="fas fa-bars"></i>
</button>
</div>
<div class="flex-1 overflow-y-auto p-4">
<div class="mb-6">
<h2 class="text-xs font-semibold text-gray-500 uppercase tracking-wider mb-2">Workflow</h2>
<nav>
<a href="#" class="flex items-center space-x-3 p-2 rounded-lg bg-blue-50 text-blue-600" id="data-tab">
<i class="fas fa-database w-5"></i>
<span>1. Data Preparation</span>
</a>
<a href="#" class="flex items-center space-x-3 p-2 rounded-lg text-gray-700 hover:bg-gray-100 mt-1" id="transform-tab">
<i class="fas fa-sliders-h w-5"></i>
<span>2. Transformations</span>
</a>
<a href="#" class="flex items-center space-x-3 p-2 rounded-lg text-gray-700 hover:bg-gray-100 mt-1" id="model-tab">
<i class="fas fa-project-diagram w-5"></i>
<span>3. Model Setup</span>
</a>
<a href="#" class="flex items-center space-x-3 p-2 rounded-lg text-gray-700 hover:bg-gray-100 mt-1" id="results-tab">
<i class="fas fa-chart-line w-5"></i>
<span>4. Results</span>
</a>
</nav>
</div>
<div>
<h2 class="text-xs font-semibold text-gray-500 uppercase tracking-wider mb-2">Recent Projects</h2>
<div class="space-y-1">
<a href="#" class="flex items-center space-x-2 p-2 text-sm rounded-lg text-gray-700 hover:bg-gray-100">
<div class="w-2 h-2 rounded-full bg-green-500"></div>
<span>Q2 Campaign Analysis</span>
</a>
<a href="#" class="flex items-center space-x-2 p-2 text-sm rounded-lg text-gray-700 hover:bg-gray-100">
<div class="w-2 h-2 rounded-full bg-blue-500"></div>
<span>Product Launch MMM</span>
</a>
<a href="#" class="flex items-center space-x-2 p-2 text-sm rounded-lg text-gray-700 hover:bg-gray-100">
<div class="w-2 h-2 rounded-full bg-yellow-500"></div>
<span>Seasonal Impact Study</span>
</a>
</div>
</div>
</div>
<div class="p-4 border-t border-gray-200">
<div class="flex items-center space-x-3">
<img src="https://randomuser.me/api/portraits/women/44.jpg" alt="User" class="w-10 h-10 rounded-full">
<div>
<p class="text-sm font-medium text-gray-800">Marketing Analyst</p>
<p class="text-xs text-gray-500">Last active: 2h ago</p>
</div>
</div>
</div>
</div>
<!-- Main Content -->
<div class="flex-1 overflow-auto">
<!-- Header -->
<header class="bg-white border-b border-gray-200 p-4 flex items-center justify-between">
<h2 class="text-2xl font-bold text-gray-800" id="current-step">Data Preparation</h2>
<div class="flex items-center space-x-4">
<button class="px-4 py-2 bg-indigo-600 text-white rounded-lg hover:bg-indigo-700 flex items-center">
<i class="fas fa-play mr-2"></i> Run Model
</button>
<button class="p-2 text-gray-500 hover:text-gray-700">
<i class="fas fa-save"></i>
</button>
<button class="p-2 text-gray-500 hover:text-gray-700">
<i class="fas fa-question-circle"></i>
</button>
</div>
</header>
<!-- Main Content Area -->
<main class="p-6">
<!-- Data Preparation Section -->
<div id="data-section" class="mb-8">
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100 mb-6">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Upload Dataset</h3>
<div class="border-2 border-dashed border-gray-300 rounded-lg p-8 text-center">
<i class="fas fa-cloud-upload-alt text-4xl text-gray-400 mb-3"></i>
<p class="text-gray-600 mb-2">Drag and drop your CSV or Excel file here</p>
<p class="text-sm text-gray-500 mb-4">or</p>
<input type="file" id="file-upload" class="hidden" accept=".csv,.xlsx,.xls">
<label for="file-upload" class="px-4 py-2 bg-indigo-600 text-white rounded-lg hover:bg-indigo-700 cursor-pointer">
Browse Files
</label>
<p class="text-xs text-gray-500 mt-3">Supports: CSV, XLSX (Max 50MB)</p>
</div>
</div>
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Data Preview</h3>
<div id="data-preview" class="border border-gray-200 rounded-lg overflow-hidden">
<div class="bg-gray-100 p-4 text-center text-gray-500">
<i class="fas fa-table mr-2"></i> No data uploaded yet
</div>
</div>
</div>
</div>
<!-- Transformations Section -->
<div id="transform-section" class="mb-8 hidden">
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100 mb-6">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Available Transformations</h3>
<div class="grid grid-cols-1 md:grid-cols-3 gap-4">
<div class="transform-option border border-gray-200 rounded-lg p-4 cursor-pointer hover:border-indigo-300">
<div class="flex items-center mb-2">
<div class="w-8 h-8 rounded-full bg-indigo-100 flex items-center justify-center mr-3">
<i class="fas fa-calculator text-indigo-600"></i>
</div>
<h4 class="font-medium">Log Transformation</h4>
</div>
<p class="text-sm text-gray-600">Apply logarithmic transformation to normalize data</p>
</div>
<div class="transform-option border border-gray-200 rounded-lg p-4 cursor-pointer hover:border-indigo-300">
<div class="flex items-center mb-2">
<div class="w-8 h-8 rounded-full bg-indigo-100 flex items-center justify-center mr-3">
<i class="fas fa-calendar-alt text-indigo-600"></i>
</div>
<h4 class="font-medium">Date Aggregation</h4>
</div>
<p class="text-sm text-gray-600">Aggregate data by week, month or quarter</p>
</div>
<div class="transform-option border border-gray-200 rounded-lg p-4 cursor-pointer hover:border-indigo-300">
<div class="flex items-center mb-2">
<div class="w-8 h-8 rounded-full bg-indigo-100 flex items-center justify-center mr-3">
<i class="fas fa-percentage text-indigo-600"></i>
</div>
<h4 class="font-medium">Normalization</h4>
</div>
<p class="text-sm text-gray-600">Scale variables to 0-1 range</p>
</div>
<div class="transform-option border border-gray-200 rounded-lg p-4 cursor-pointer hover:border-indigo-300">
<div class="flex items-center mb-2">
<div class="w-8 h-8 rounded-full bg-indigo-100 flex items-center justify-center mr-3">
<i class="fas fa-wave-square text-indigo-600"></i>
</div>
<h4 class="font-medium">Adstock</h4>
</div>
<p class="text-sm text-gray-600">Apply adstock effect to media variables</p>
</div>
<div class="transform-option border border-gray-200 rounded-lg p-4 cursor-pointer hover:border-indigo-300">
<div class="flex items-center mb-2">
<div class="w-8 h-8 rounded-full bg-indigo-100 flex items-center justify-center mr-3">
<i class="fas fa-random text-indigo-600"></i>
</div>
<h4 class="font-medium">Lag Variables</h4>
</div>
<p class="text-sm text-gray-600">Create lagged versions of variables</p>
</div>
<div class="transform-option border border-gray-200 rounded-lg p-4 cursor-pointer hover:border-indigo-300">
<div class="flex items-center mb-2">
<div class="w-8 h-8 rounded-full bg-indigo-100 flex items-center justify-center mr-3">
<i class="fas fa-filter text-indigo-600"></i>
</div>
<h4 class="font-medium">Outlier Treatment</h4>
</div>
<p class="text-sm text-gray-600">Detect and treat outliers</p>
</div>
</div>
</div>
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Applied Transformations</h3>
<div class="border border-gray-200 rounded-lg p-4">
<div class="text-center text-gray-500 py-8">
<i class="fas fa-sliders-h text-2xl mb-2"></i>
<p>No transformations applied yet</p>
</div>
</div>
</div>
</div>
<!-- Model Setup Section -->
<div id="model-section" class="mb-8 hidden">
<div class="grid grid-cols-1 lg:grid-cols-2 gap-6">
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Model Configuration</h3>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Target Variable</label>
<select class="w-full border border-gray-300 rounded-lg px-3 py-2 focus:outline-none focus:ring-2 focus:ring-indigo-500">
<option value="">Select target variable</option>
<option value="sales">Sales</option>
<option value="revenue">Revenue</option>
<option value="conversions">Conversions</option>
</select>
</div>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Media Variables</label>
<div class="border border-gray-200 rounded-lg p-2 max-h-40 overflow-y-auto">
<div class="flex items-center mb-2">
<input type="checkbox" id="tv" class="mr-2">
<label for="tv">TV Spend</label>
</div>
<div class="flex items-center mb-2">
<input type="checkbox" id="digital" class="mr-2">
<label for="digital">Digital Spend</label>
</div>
<div class="flex items-center mb-2">
<input type="checkbox" id="social" class="mr-2">
<label for="social">Social Media</label>
</div>
<div class="flex items-center mb-2">
<input type="checkbox" id="print" class="mr-2">
<label for="print">Print Media</label>
</div>
<div class="flex items-center">
<input type="checkbox" id="radio" class="mr-2">
<label for="radio">Radio</label>
</div>
</div>
</div>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Control Variables</label>
<div class="border border-gray-200 rounded-lg p-2 max-h-40 overflow-y-auto">
<div class="flex items-center mb-2">
<input type="checkbox" id="price" class="mr-2">
<label for="price">Price</label>
</div>
<div class="flex items-center mb-2">
<input type="checkbox" id="promo" class="mr-2">
<label for="promo">Promotions</label>
</div>
<div class="flex items-center mb-2">
<input type="checkbox" id="season" class="mr-2">
<label for="season">Seasonality</label>
</div>
<div class="flex items-center">
<input type="checkbox" id="comp" class="mr-2">
<label for="comp">Competitor Activity</label>
</div>
</div>
</div>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Model Type</label>
<select class="w-full border border-gray-300 rounded-lg px-3 py-2 focus:outline-none focus:ring-2 focus:ring-indigo-500">
<option value="linear">Linear Regression</option>
<option value="ridge">Ridge Regression</option>
<option value="lasso">LASSO Regression</option>
<option value="bayesian">Bayesian Regression</option>
</select>
</div>
</div>
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Model Parameters</h3>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Time Range</label>
<div class="flex space-x-2">
<input type="date" class="border border-gray-300 rounded-lg px-3 py-2 flex-1">
<span class="flex items-center">to</span>
<input type="date" class="border border-gray-300 rounded-lg px-3 py-2 flex-1">
</div>
</div>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Train/Test Split</label>
<div class="flex items-center">
<input type="range" min="50" max="90" value="80" class="w-full mr-3">
<span class="text-sm font-medium">80%</span>
</div>
<p class="text-xs text-gray-500 mt-1">Percentage of data to use for training</p>
</div>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Adstock Parameters</label>
<div class="space-y-2">
<div class="flex items-center justify-between">
<span class="text-sm">TV Carryover</span>
<input type="number" min="0" max="1" step="0.1" value="0.5" class="w-16 border border-gray-300 rounded-lg px-2 py-1 text-right">
</div>
<div class="flex items-center justify-between">
<span class="text-sm">Digital Carryover</span>
<input type="number" min="0" max="1" step="0.1" value="0.3" class="w-16 border border-gray-300 rounded-lg px-2 py-1 text-right">
</div>
<div class="flex items-center justify-between">
<span class="text-sm">Social Carryover</span>
<input type="number" min="0" max="1" step="0.1" value="0.2" class="w-16 border border-gray-300 rounded-lg px-2 py-1 text-right">
</div>
</div>
</div>
<div class="mb-4">
<label class="block text-sm font-medium text-gray-700 mb-1">Saturation Curve</label>
<select class="w-full border border-gray-300 rounded-lg px-3 py-2 focus:outline-none focus:ring-2 focus:ring-indigo-500">
<option value="hill">Hill Function</option>
<option value="log">Logarithmic</option>
<option value="exp">Exponential</option>
</select>
</div>
</div>
</div>
</div>
<!-- Results Section -->
<div id="results-section" class="hidden">
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100 mb-6">
<h3 class="text-lg font-semibold text-gray-800 mb-4">Model Performance</h3>
<div class="grid grid-cols-1 md:grid-cols-3 gap-4 mb-6">
<div class="bg-gray-50 rounded-lg p-4 border border-gray-200">
<p class="text-sm font-medium text-gray-500 mb-1">R-squared</p>
<p class="text-2xl font-bold text-gray-800">0.87</p>
<p class="text-xs text-green-500">Good fit</p>
</div>
<div class="bg-gray-50 rounded-lg p-4 border border-gray-200">
<p class="text-sm font-medium text-gray-500 mb-1">MAPE</p>
<p class="text-2xl font-bold text-gray-800">12.5%</p>
<p class="text-xs text-yellow-500">Moderate error</p>
</div>
<div class="bg-gray-50 rounded-lg p-4 border border-gray-200">
<p class="text-sm font-medium text-gray-500 mb-1">RMSE</p>
<p class="text-2xl font-bold text-gray-800">1,245</p>
<p class="text-xs text-green-500">Good precision</p>
</div>
</div>
<div class="border border-gray-200 rounded-lg p-4">
<div class="flex justify-between items-center mb-4">
<h4 class="font-medium">Actual vs Predicted</h4>
<div class="flex space-x-2">
<button class="px-3 py-1 bg-gray-100 rounded-lg text-sm">Weekly</button>
<button class="px-3 py-1 bg-indigo-600 text-white rounded-lg text-sm">Monthly</button>
<button class="px-3 py-1 bg-gray-100 rounded-lg text-sm">Quarterly</button>
</div>
</div>
<div id="visualization-container" class="bg-gray-50 rounded-lg p-4 h-64 flex items-center justify-center">
<p class="text-gray-500">Run the model to see visualization</p>
</div>
</div>
</div>
<div class="bg-white rounded-xl shadow-sm p-6 border border-gray-100">
<h3 class="text-lg font-semibold text-gray-800 mb-4">ROI Analysis</h3>
<div class="overflow-x-auto">
<table class="min-w-full divide-y divide-gray-200">
<thead class="bg-gray-50">
<tr>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Channel</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Spend</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Contribution</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">ROI</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Efficiency</th>
</tr>
</thead>
<tbody class="bg-white divide-y divide-gray-200">
<tr>
<td class="px-6 py-4 whitespace-nowrap text-sm font-medium text-gray-900">TV</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">$1,250,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">32%</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-green-500">2.8</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">High</td>
</tr>
<tr>
<td class="px-6 py-4 whitespace-nowrap text-sm font-medium text-gray-900">Digital</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">$850,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">28%</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-green-500">3.2</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">Very High</td>
</tr>
<tr>
<td class="px-6 py-4 whitespace-nowrap text-sm font-medium text-gray-900">Social Media</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">$320,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">18%</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-yellow-500">1.9</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">Medium</td>
</tr>
<tr>
<td class="px-6 py-4 whitespace-nowrap text-sm font-medium text-gray-900">Print</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">$180,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">12%</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-red-500">0.8</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">Low</td>
</tr>
<tr>
<td class="px-6 py-4 whitespace-nowrap text-sm font-medium text-gray-900">Radio</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">$150,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">10%</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-yellow-500">1.2</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">Medium</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</main>
</div>
</div>
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<table class="min-w-full divide-y divide-gray-200">
<thead class="bg-gray-50">
<tr>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Date</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Sales</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">TV Spend</th>
<th class="px-6 py-3 text-left text-xs font-medium text-gray-500 uppercase tracking-wider">Digital Spend</th>
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</thead>
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<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">2023-01-01</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">125,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">50,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">25,000</td>
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<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">2023-01-08</td>
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<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">55,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">28,000</td>
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<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">2023-01-15</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">145,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">60,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">30,000</td>
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<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">2023-01-22</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">155,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">65,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">32,000</td>
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<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">2023-01-29</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">165,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">70,000</td>
<td class="px-6 py-4 whitespace-nowrap text-sm text-gray-500">35,000</td>
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<p style="border-radius: 8px; text-align: center; font-size: 12px; color: #fff; margin-top: 16px;position: fixed; left: 8px; bottom: 8px; z-index: 10; background: rgba(0, 0, 0, 0.8); padding: 4px 8px;">Made with <img src="https://enzostvs-deepsite.hf.space/logo.svg" alt="DeepSite Logo" style="width: 16px; height: 16px; vertical-align: middle;display:inline-block;margin-right:3px;filter:brightness(0) invert(1);"><a href="https://enzostvs-deepsite.hf.space" style="color: #fff;text-decoration: underline;" target="_blank" >DeepSite</a> - 🧬 <a href="https://enzostvs-deepsite.hf.space?remix=marcessz/mmmstudio" style="color: #fff;text-decoration: underline;" target="_blank" >Remix</a></p></body>
</html> |