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Update app.py
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app.py
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import streamlit as st
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import pandas as pd
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import joblib
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#
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#
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import streamlit as st # Import steht ganz oben
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import pandas as pd
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import joblib
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import matplotlib.pyplot as plt
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import seaborn as sns
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from sklearn.decomposition import PCA
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# 1. Seite konfigurieren
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st.set_page_config(page_title="Customer Segment Analysis", layout="wide")
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# 2. Ressourcen laden & Reinigung (exakt wie in Ihrem Notebook)
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@st.cache_resource
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def load_and_clean_data():
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model = joblib.load('kmeans_model.pkl')
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try:
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df = pd.read_parquet('featrures.parquet')
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# Tippfehler-Korrektur
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df.rename(columns={'latest_redeem_dayes': 'latest_redeem_days'}, inplace=True)
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# IQR Reinigung laut Notebook Cell 17
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cols = ['total_redeem_value', 'total_redeem_points', 'latest_redeem_days']
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Q1, Q3 = df[cols].quantile(0.25), df[cols].quantile(0.75)
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IQR = Q3 - Q1
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df_cleaned = df[~((df[cols] < (Q1 - 1.5 * IQR)) | (df[cols] > (Q3 + 1.5 * IQR))).any(axis=1)].copy()
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# Duplikate entfernen laut Cell 20
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df_final = df_cleaned.drop_duplicates().reset_index(drop=True)
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return model, df_final
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except:
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return model, pd.DataFrame()
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model, features = load_and_clean_data()
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# Cluster-Definitionen
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cluster_info = {
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0: {"Name": "Inaktive Kleinnutzer", "Strategie": "Reaktivierung: Gutschein senden."},
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1: {"Name": "Regelmäßige Gelegenheitsnutzer", "Strategie": "Treue-Bonus anbieten."},
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2: {"Name": "VIP-Kunden (Top-Segment)", "Strategie": "Exklusive VIP-Events."},
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3: {"Name": "Treue Bestandskunden", "Strategie": "Upselling-Angebote."},
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4: {"Name": "Gefährdete Kunden", "Strategie": "Dringlichkeits-Aktion."}
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}
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st.title("👤 Kunden-Segmentierung & Visualisierung")
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col1, col2 = st.columns([1, 2])
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with col1:
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st.header("Eingabe")
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# NEU: Maximale Grenzwerte gesetzt
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latest_days = st.number_input(
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"Tage seit letzter Einlösung",
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min_value=0,
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max_value=590, # Limit auf 590 Tage
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value=50
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)
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redeem_value = st.number_input(
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"Einlösewert (Value)",
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min_value=0.0,
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max_value=950.0, # Limit auf 950
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value=200.0
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)
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# Punkte-Berechnung
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redeem_points = redeem_value * 10
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st.info(f"Berechnete Punkte: **{redeem_points}**")
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if st.button("Analyse starten"):
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input_data = [[float(redeem_value), float(redeem_points), float(latest_days)]]
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prediction = model.predict(input_data)[0]
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st.session_state['pred'] = prediction
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st.session_state['input'] = input_data
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# 3. Ergebnis & Grafik-Logik
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if 'pred' in st.session_state:
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prediction = st.session_state['pred']
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info = cluster_info[prediction]
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with col2:
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st.subheader(f"Ergebnis: {info['Name']} (Cluster {prediction})")
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st.success(f"💡 **Marketing-Strategie:** {info['Strategie']}")
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if not features.empty:
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st.divider()
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with st.spinner("Grafik wird generiert..."):
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cols = ['total_redeem_value', 'total_redeem_points', 'latest_redeem_days']
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X = features[cols]
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# PCA Logik wie im Notebook
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pca = PCA(n_components=2)
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pca_data = pca.fit_transform(X)
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# Neuen Punkt transformieren
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new_point_pca = pca.transform(pd.DataFrame(st.session_state['input'], columns=cols))
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# Plotting
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fig, ax = plt.subplots(figsize=(10, 7))
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sns.scatterplot(
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x=pca_data[:, 0], y=pca_data[:, 1],
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hue=model.predict(X),
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palette='tab10', alpha=0.5, s=60, ax=ax
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)
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# Das rote X für den neuen Kunden
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ax.scatter(
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new_point_pca[0, 0], new_point_pca[0, 1],
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c='red', marker='X', s=350,
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label='Dieser Kunde', edgecolor='black', zorder=15
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)
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# Dynamische Achsenanpassung für Sichtbarkeit
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all_x = list(pca_data[:, 0]) + [new_point_pca[0, 0]]
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all_y = list(pca_data[:, 1]) + [new_point_pca[0, 1]]
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ax.set_xlim(min(all_x) - 50, max(all_x) + 50)
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ax.set_ylim(min(all_y) - 50, max(all_y) + 50)
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ax.set_title("Kundenposition im Vergleich zu den Clustern")
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ax.legend(title="Cluster-ID", bbox_to_anchor=(1.05, 1), loc='upper left')
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st.pyplot(fig)
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