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<!DOCTYPE html>
<html>
<head>
<meta charset="UTF-8">
<title>绍兴黄酒产业的数字化转型与品牌创新战略</title>
<script src="https://cdnjs.cloudflare.com/ajax/libs/particles.js/2.0.0/particles.min.js"></script>
<style>
* {
margin: 0;
padding: 0;
box-sizing: border-box;
}
body {
font-family: 'Microsoft YaHei', sans-serif;
overflow: hidden;
background: #1a1a1a;
color: #fff;
}
.slide {
position: absolute;
width: 100vw;
height: 100vh;
display: none;
justify-content: center;
align-items: center;
padding: 2rem;
background: linear-gradient(135deg, #1a1a1a 0%, #2a1a2a 100%);
}
.slide.active {
display: flex;
}
#particles-js {
position: fixed;
top: 0;
left: 0;
width: 100%;
height: 100%;
z-index: 1;
}
.content {
position: relative;
z-index: 2;
width: 80%;
max-width: 1200px;
}
.cover {
text-align: center;
}
.cover h1 {
font-size: 3em;
margin-bottom: 1em;
background: linear-gradient(120deg, #ff6b6b, #ffd93d);
-webkit-background-clip: text;
-webkit-text-fill-color: transparent;
animation: titleFade 1s ease-in;
}
.cover h2 {
font-size: 1.8em;
margin-bottom: 0.5em;
color: #fff;
opacity: 0;
animation: subtitleFade 1s ease-in 0.5s forwards;
}
.cover p {
font-size: 1.2em;
color: #ffd93d;
opacity: 0;
animation: textFade 1s ease-in 1s forwards;
}
.card {
background: rgba(255, 255, 255, 0.1);
backdrop-filter: blur(10px);
border-radius: 15px;
padding: 2rem;
margin: 1rem 0;
transform: translateY(20px);
opacity: 0;
animation: cardFade 0.5s ease-out forwards;
}
.card h3 {
color: #ff6b6b;
margin-bottom: 1rem;
}
.card-container {
display: grid;
grid-template-columns: repeat(2, 1fr);
gap: 2rem;
}
@keyframes titleFade {
from {
transform: translateY(-50px);
opacity: 0;
}
to {
transform: translateY(0);
opacity: 1;
}
}
@keyframes subtitleFade {
to {
opacity: 1;
}
}
@keyframes textFade {
to {
opacity: 1;
}
}
@keyframes cardFade {
to {
transform: translateY(0);
opacity: 1;
}
}
.progress-bar {
position: fixed;
bottom: 0;
left: 0;
height: 3px;
background: linear-gradient(to right, #ff6b6b, #ffd93d);
transition: width 0.3s ease;
z-index: 3;
}
.guide-text {
text-align: center;
color: #fff;
opacity: 0.5;
font-size: 0.8em;
position: fixed;
bottom: 20px;
width: 100%;
z-index: 3;
}
.cover-subtitle {
font-size: 1.4em;
color: #ff6b6b;
margin: 2em 0;
opacity: 0;
animation: textFade 1s ease-in 1.5s forwards;
}
.stat-highlight {
color: #ffd93d;
font-weight: bold;
}
/* 新增样式 */
.theory-grid {
display: grid;
grid-template-columns: repeat(2, 1fr);
gap: 1.5rem;
margin-top: 1.5rem;
}
.theory-card {
background: rgba(255, 255, 255, 0.08);
border-radius: 12px;
padding: 1.5rem;
border-left: 4px solid #ff6b6b;
animation: cardFade 0.5s ease-out forwards;
}
.policy-timeline {
position: relative;
margin: 2rem 0;
padding-left: 2rem;
}
.timeline-item {
position: relative;
padding-bottom: 2rem;
padding-left: 2rem;
border-left: 2px solid #ff6b6b;
}
.timeline-item::before {
content: '';
position: absolute;
left: -8px;
top: 0;
width: 14px;
height: 14px;
border-radius: 50%;
background: #ffd93d;
}
.model-visualization {
display: flex;
justify-content: space-around;
align-items: center;
margin: 2rem 0;
flex-wrap: wrap;
}
.model-item {
background: rgba(255, 255, 255, 0.1);
border-radius: 50%;
width: 120px;
height: 120px;
display: flex;
align-items: center;
justify-content: center;
margin: 1rem;
text-align: center;
animation: pulse 2s infinite;
}
@keyframes pulse {
0% { transform: scale(1); }
50% { transform: scale(1.05); }
100% { transform: scale(1); }
}
.policy-card {
background: linear-gradient(135deg, rgba(255, 107, 107, 0.1), rgba(255, 217, 61, 0.1));
border-radius: 15px;
padding: 1.5rem;
margin: 1rem 0;
backdrop-filter: blur(5px);
}
/* 新增样式 */
.policy-grid {
display: grid;
grid-template-columns: repeat(2, 1fr);
gap: 1rem;
margin-top: 1rem;
}
.model-item svg {
margin-bottom: 0.5rem;
color: #ffd93d;
}
.theory-card h3 i,
.policy-card h4 i {
margin-right: 0.5rem;
color: #ff6b6b;
}
.policy-card {
background: rgba(255, 255, 255, 0.08);
border-radius: 12px;
padding: 1.5rem;
margin: 1rem 0;
border-left: 4px solid #ff6b6b;
transition: transform 0.3s ease;
}
.policy-card:hover {
transform: translateY(-5px);
}
.policy-card ul li {
margin: 0.5rem 0;
display: flex;
align-items: center;
}
.policy-card ul li i {
margin-right: 0.5rem;
color: #ffd93d;
}
.timeline-item::after {
content: '';
position: absolute;
left: -1px;
top: 0;
width: 2px;
height: 100%;
background: linear-gradient(to bottom, #ff6b6b 0%, rgba(255, 107, 107, 0.1) 100%);
}
@keyframes fadeInUp {
from {
opacity: 0;
transform: translateY(20px);
}
to {
opacity: 1;
transform: translateY(0);
}
}
.policy-card {
animation: fadeInUp 0.5s ease forwards;
animation-delay: calc(var(--animation-order) * 0.1s);
}
.model-item {
display: flex;
flex-direction: column;
align-items: center;
text-align: center;
padding: 1.5rem;
background: rgba(255, 255, 255, 0.08);
border-radius: 50%;
width: 150px;
height: 150px;
margin: 1rem;
transition: all 0.3s ease;
}
.model-item:hover {
transform: scale(1.05);
background: rgba(255, 255, 255, 0.12);
}
/* 第四页样式 */
.digital-framework {
display: flex;
flex-direction: column;
align-items: center;
gap: 2rem;
}
.framework-circle {
animation: rotate 20s linear infinite;
}
@keyframes rotate {
from { transform: rotate(0deg); }
to { transform: rotate(360deg); }
}
.digital-pillars {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 1.5rem;
width: 100%;
}
.pillar-card {
background: rgba(255, 255, 255, 0.08);
border-radius: 15px;
padding: 1.5rem;
backdrop-filter: blur(10px);
transition: transform 0.3s ease;
}
.pillar-card:hover {
transform: translateY(-5px);
}
.pillar-header {
display: flex;
align-items: center;
gap: 1rem;
margin-bottom: 1rem;
color: #ff6b6b;
}
.pillar-content ul li {
display: flex;
align-items: center;
gap: 0.5rem;
margin: 0.8rem 0;
color: #fff;
}
.pillar-content ul li i {
color: #ffd93d;
}
.management-grid {
display: grid;
grid-template-columns: repeat(2, 1fr);
gap: 1rem;
}
.management-item {
padding: 1rem;
background: rgba(255, 255, 255, 0.05);
border-radius: 10px;
transition: transform 0.3s ease;
}
.management-item:hover {
transform: scale(1.05);
}
.management-item h4 {
color: #ffd93d;
margin-bottom: 0.5rem;
}
/* 第五页样式 */
.aisas-container {
margin-top: 2rem;
}
.aisas-flow, .aisas-flow-bottom {
display: flex;
justify-content: center;
align-items: center;
gap: 1rem;
margin: 2rem 0;
}
.aisas-step {
background: rgba(255, 255, 255, 0.08);
border-radius: 15px;
padding: 1.5rem;
width: 200px;
text-align: center;
backdrop-filter: blur(10px);
transition: transform 0.3s ease;
}
.aisas-step:hover {
transform: translateY(-5px);
}
.step-icon {
width: 64px;
height: 64px;
margin: 0 auto 1rem;
background: rgba(255, 255, 255, 0.1);
border-radius: 50%;
display: flex;
align-items: center;
justify-content: center;
color: #ffd93d;
}
.aisas-step h3 {
color: #ff6b6b;
margin-bottom: 0.5rem;
}
.aisas-step p {
color: #ffd93d;
margin-bottom: 1rem;
}
.aisas-step ul {
text-align: left;
list-style: none;
}
.aisas-step ul li {
margin: 0.5rem 0;
display: flex;
align-items: center;
gap: 0.5rem;
}
.aisas-step ul li:before {
content: '•';
color: #ffd93d;
}
.flow-arrow {
color: #ff6b6b;
font-size: 2rem;
animation: pulse 1.5s infinite;
}
@keyframes pulse {
0% { transform: scale(1); }
50% { transform: scale(1.2); }
100% { transform: scale(1); }
}
.swot-container {
display: grid;
grid-template-columns: repeat(2, 1fr);
gap: 1.5rem;
margin-top: 2rem;
}
.swot-item {
background: rgba(255, 255, 255, 0.08);
border-radius: 15px;
padding: 1.5rem;
backdrop-filter: blur(5px);
transition: transform 0.3s ease;
}
.swot-item:hover {
transform: translateY(-5px);
}
.swot-item.strengths {
border-left: 4px solid #4CAF50;
}
.swot-item.weaknesses {
border-left: 4px solid #f44336;
}
.swot-item.opportunities {
border-left: 4px solid #2196F3;
}
.swot-item.threats {
border-left: 4px solid #FF9800;
}
.swot-header {
display: flex;
align-items: center;
gap: 1rem;
margin-bottom: 1rem;
}
.swot-header svg {
width: 24px;
height: 24px;
}
.swot-header h3 {
color: #ff6b6b;
font-size: 1.5em;
}
.swot-list {
list-style: none;
padding: 0;
}
.swot-list li {
display: flex;
align-items: start;
gap: 0.8rem;
margin-bottom: 1rem;
line-height: 1.5;
}
.swot-list li svg {
width: 18px;
height: 18px;
flex-shrink: 0;
margin-top: 3px;
}
.matrix-container {
display: grid;
grid-template-columns: repeat(2, 1fr);
gap: 1.5rem;
margin-top: 2rem;
}
.matrix-item {
padding: 1.5rem;
background: rgba(255, 255, 255, 0.08);
border-radius: 15px;
transition: transform 0.3s ease;
}
.matrix-item:hover {
transform: scale(1.02);
}
.matrix-header {
display: flex;
align-items: center;
gap: 1rem;
margin-bottom: 1rem;
}
.matrix-content {
padding: 1rem;
background: rgba(255, 255, 255, 0.05);
border-radius: 10px;
}
/* 第十页特殊样式 */
.marketing-ecosystem {
display: flex;
flex-direction: column;
align-items: center;
gap: 2rem;
}
.ecosystem-center {
margin-bottom: 2rem;
}
.strategy-grid {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 2rem;
width: 100%;
}
.strategy-card {
background: rgba(255, 255, 255, 0.08);
border-radius: 15px;
padding: 1.5rem;
backdrop-filter: blur(10px);
transform: translateY(20px);
opacity: 0;
animation: cardFloat 0.5s ease-out forwards;
animation-delay: var(--delay);
}
@keyframes cardFloat {
to {
transform: translateY(0);
opacity: 1;
}
}
.strategy-icon {
margin-bottom: 1rem;
display: flex;
justify-content: center;
}
.strategy-card h3 {
color: #ff6b6b;
text-align: center;
margin-bottom: 1rem;
}
.strategy-card ul {
list-style: none;
}
.strategy-card ul li {
margin: 0.5rem 0;
display: flex;
align-items: center;
gap: 0.5rem;
}
.strategy-card ul li:before {
content: '•';
color: #ffd93d;
}
/* 第十一页特殊样式 */
.channel-innovation {
margin-top: 2rem;
}
.hexagon-container {
display: flex;
justify-content: space-around;
margin-bottom: 3rem;
}
.hexagon {
width: 200px;
height: 230px;
background: rgba(255, 255, 255, 0.08);
clip-path: polygon(50% 0%, 100% 25%, 100% 75%, 50% 100%, 0% 75%, 0% 25%);
display: flex;
flex-direction: column;
align-items: center;
justify-content: center;
padding: 2rem;
transition: transform 0.3s ease;
animation: hexPulse 2s infinite;
}
.hexagon:hover {
transform: translateY(-10px);
}
@keyframes hexPulse {
0% { transform: scale(1); }
50% { transform: scale(1.05); }
100% { transform: scale(1); }
}
.channel-details {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 2rem;
}
.channel-card {
background: rgba(255, 255, 255, 0.08);
border-radius: 15px;
padding: 1.5rem;
backdrop-filter: blur(10px);
border-left: 4px solid #ff6b6b;
transform: translateY(20px);
opacity: 0;
animation: slideUp 0.5s ease-out forwards;
animation-delay: calc(var(--delay) + 0.3s);
}
@keyframes slideUp {
to {
transform: translateY(0);
opacity: 1;
}
}
.channel-card h4 {
color: #ffd93d;
margin-bottom: 1rem;
}
.channel-content ul {
list-style: none;
}
.channel-content ul li {
margin: 0.8rem 0;
display: flex;
align-items: center;
gap: 0.5rem;
}
.channel-content ul li:before {
content: '→';
color: #ff6b6b;
}
</style>
</head>
<body>
<div id="particles-js"></div>
<div class="progress-bar"></div>
<!-- 第一页：封面 -->
<div class="slide active" id="slide1">
<div class="content cover">
<h1>传统产业数字化转型与品牌创新</h1>
<h2>基于绍兴黄酒产业振兴策略研究</h2>
<p class="cover-subtitle">立足浙江省共同富裕示范区建设</p>
<p>推动传统产业转型升级 • 促进文化与技术融合</p>
<p>深化数字化改革 • 打造世界级黄酒产业集群</p>
</div>
</div>
<!-- 第二页：研究背景与意义 -->
<div class="slide" id="slide2">
<div class="content">
<h2 style="color: #ff6b6b; margin-bottom: 2rem; font-size: 2em;">研究背景与意义</h2>
<div class="card-container">
<div class="card" style="animation-delay: 0.2s;">
<h3>产业现状分析</h3>
<ul style="list-style: none;">
<li style="margin-bottom: 1rem;">📈 <span class="stat-highlight">经济规模</span>：2023年产业销售收入达36亿元，同比增长9.4%，带动就业3万余人，年出口创汇超2亿美元。</li>
<li style="margin-bottom: 1rem;">🚀 <span class="stat-highlight">创新成果</span>：智能化酿造线投产，新产品产值增长62%，研发投入占比提升至4.2%，数字化改造率达65%。</li>
<li>🏆 <span class="stat-highlight">品牌价值</span>：入选首批国家级非遗项目，获世界地理标志保护，年均接待产业游客突破200万人次。</li>
</ul>
</div>
<div class="card" style="animation-delay: 0.4s;">
<h3>发展挑战</h3>
<ul style="list-style: none;">
<li style="margin-bottom: 1rem;">👥 <span class="stat-highlight">消费断层</span>：年轻消费者认知度不足，传统消费群体年龄老化，品牌年轻化转型迫在眉睫。</li>
<li style="margin-bottom: 1rem;">🎯 <span class="stat-highlight">品牌更新</span>：传统文化符号与现代消费需求脱节，品牌形象与新生代审美存在代际差异。</li>
<li style="margin-bottom: 1rem;">💻 <span class="stat-highlight">数字化短板</span>：智能制造水平有待提升，数字营销体系不完善，大数据应用能力薄弱。</li>
<li>🌏 <span class="stat-highlight">国际化瓶颈</span>：海外市场拓展不足，国际化品牌建设滞后，文化输出效果有限。</li>
</ul>
</div>
</div>
</div>
</div>
<!-- 第三页：品牌重塑理论 -->
<div class="slide" id="slide3">
<div class="content">
<h2 style="color: #ff6b6b;">品牌重塑理论基础</h2>
<p style="color: #ffd93d; margin-bottom: 2rem;">基于Aaker品牌资产模型的分析框架</p>
<div class="model-visualization">
<div class="model-item">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<circle cx="12" cy="12" r="3"></circle>
<path d="M2 12h3m14 0h3M12 2v3m0 14v3"></path>
</svg>
<div>品牌认知<br>数字化触达</div>
</div>
<div class="model-item">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M12 2L2 7l10 5 10-5-10-5z"></path>
<path d="M2 17l10 5 10-5"></path>
<path d="M2 12l10 5 10-5"></path>
</svg>
<div>品牌联想<br>文化融合</div>
</div>
<div class="model-item">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M22 12h-4l-3 9L9 3l-3 9H2"></path>
</svg>
<div>感知质量<br>透明生产</div>
</div>
<div class="model-item">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"></path>
</svg>
<div>品牌忠诚<br>体验升级</div>
</div>
</div>
<div class="theory-grid">
<div class="theory-card">
<h3><i class="fas fa-bullseye"></i> 数字化营销策略</h3>
<ul>
<li>内容营销与社交媒体矩阵建设</li>
<li>品牌故事数字化呈现</li>
<li>消费者数据分析与应用</li>
<li>全渠道营销整合策略</li>
</ul>
</div>
<div class="theory-card">
<h3><i class="fas fa-chart-line"></i> 品牌价值提升</h3>
<ul>
<li>传统文化与现代审美融合</li>
<li>生产过程可视化展示</li>
<li>会员体系数字化升级</li>
<li>品牌体验场景创新</li>
</ul>
</div>
</div>
</div>
</div>
<!-- 第四页：数字化转型理论 -->
<div class="slide" id="slide4">
<div class="content">
<h2 style="color: #ff6b6b;">数字化转型理论框架</h2>
<div class="digital-framework">
<div class="framework-circle">
<svg width="100" height="100" viewBox="0 0 100 100">
<circle cx="50" cy="50" r="45" fill="none" stroke="#ff6b6b" stroke-width="2"/>
<circle cx="50" cy="50" r="35" fill="none" stroke="#ffd93d" stroke-width="2"/>
<text x="50" y="45" text-anchor="middle" fill="#fff" font-size="12">数字化</text>
<text x="50" y="60" text-anchor="middle" fill="#fff" font-size="12">转型</text>
</svg>
</div>
<div class="digital-pillars">
<div class="pillar-card operations">
<div class="pillar-header">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M18 8h1a4 4 0 0 1 0 8h-1"></path>
<path d="M2 8h16v9a4 4 0 0 1-4 4H6a4 4 0 0 1-4-4V8z"></path>
<line x1="6" y1="1" x2="6" y2="4"></line>
<line x1="10" y1="1" x2="10" y2="4"></line>
<line x1="14" y1="1" x2="14" y2="4"></line>
</svg>
<h3>运营数字化</h3>
</div>
<div class="pillar-content">
<ul>
<li><i class="fas fa-cog"></i> 智能酿造系统升级</li>
<li><i class="fas fa-vial"></i> 质量检测自动化</li>
<li><i class="fas fa-box"></i> 包装生产线智能化</li>
<li><i class="fas fa-industry"></i> 工业4.0标准对标</li>
<li><i class="fas fa-chart-line"></i> 生产效率监控</li>
</ul>
</div>
</div>
<div class="pillar-card marketing">
<div class="pillar-header">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"></path>
</svg>
<h3>营销数字化</h3>
</div>
<div class="pillar-content">
<ul>
<li><i class="fas fa-users"></i> 大数据客户画像</li>
<li><i class="fas fa-robot"></i> AI个性化推荐</li>
<li><i class="fas fa-broadcast-tower"></i> 全渠道营销整合</li>
<li><i class="fas fa-user-circle"></i> 数字化用户运营</li>
<li><i class="fas fa-chart-pie"></i> 营销效果分析</li>
</ul>
</div>
</div>
<div class="pillar-card management">
<div class="pillar-header">
<svg width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<rect x="3" y="3" width="18" height="18" rx="2" ry="2"></rect>
<line x1="3" y1="9" x2="21" y2="9"></line>
<line x1="9" y1="21" x2="9" y2="9"></line>
</svg>
<h3>管理数字化</h3>
</div>
<div class="pillar-content">
<div class="management-grid">
<div class="management-item">
<h4><i class="fas fa-database"></i> ERP系统整合</h4>
<p>全流程数据打通</p>
</div>
<div class="management-item">
<h4><i class="fas fa-brain"></i> 决策支持系统</h4>
<p>数据驱动决策</p>
</div>
<div class="management-item">
<h4><i class="fas fa-link"></i> 供应链优化</h4>
<p>智能库存管理</p>
</div>
<div class="management-item">
<h4><i class="fas fa-shield-alt"></i> 风险控制</h4>
<p>实时监控预警</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 第五页：AISAS模型分析 -->
<div class="slide" id="slide5">
<div class="content">
<h2 style="color: #ff6b6b;">消费者行为理论：AISAS模型应用</h2>
<div class="aisas-container">
<div class="aisas-flow">
<div class="aisas-step attention">
<div class="step-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<circle cx="12" cy="12" r="10"></circle>
<line x1="12" y1="16" x2="12" y2="12"></line>
<line x1="12" y1="8" x2="12.01" y2="8"></line>
</svg>
</div>
<h3>Attention</h3>
<p>注意力获取</p>
<ul>
<li>短视频营销</li>
<li>社交媒体曝光</li>
<li>KOL合作</li>
</ul>
</div>
<div class="flow-arrow">→</div>
<div class="aisas-step interest">
<div class="step-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"></path>
</svg>
</div>
<h3>Interest</h3>
<p>兴趣培养</p>
<ul>
<li>品牌故事</li>
<li>文化体验</li>
<li>互动活动</li>
</ul>
</div>
<div class="flow-arrow">→</div>
<div class="aisas-step search">
<div class="step-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<circle cx="11" cy="11" r="8"></circle>
<line x1="21" y1="21" x2="16.65" y2="16.65"></line>
</svg>
</div>
<h3>Search</h3>
<p>主动搜索</p>
<ul>
<li>SEO优化</li>
<li>内容营销</li>
<li>口碑管理</li>
</ul>
</div>
</div>
<div class="aisas-flow-bottom">
<div class="aisas-step action">
<div class="step-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<path d="M22 11.08V12a10 10 0 1 1-5.93-9.14"></path>
<polyline points="22 4 12 14.01 9 11.01"></polyline>
</svg>
</div>
<h3>Action</h3>
<p>购买转化</p>
<ul>
<li>场景化购物</li>
<li>一键下单</li>
<li>会员权益</li>
</ul>
</div>
<div class="flow-arrow">→</div>
<div class="aisas-step share">
<div class="step-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2">
<circle cx="18" cy="5" r="3"></circle>
<circle cx="6" cy="12" r="3"></circle>
<circle cx="18" cy="19" r="3"></circle>
<line x1="8.59" y1="13.51" x2="15.42" y2="17.49"></line>
<line x1="15.41" y1="6.51" x2="8.59" y2="10.49"></line>
</svg>
</div>
<h3>Share</h3>
<p>分享传播</p>
<ul>
<li>社交分享</li>
<li>口碑激励</li>
<li>用户见证</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<!-- 第六页：政策支持体系 -->
<div class="slide" id="slide6">
<div class="content">
<h2 style="color: #ff6b6b;">政策支持体系</h2>
<div class="policy-timeline">
<div class="timeline-item">
<h3><i class="fas fa-university"></i> 省级支持政策</h3>
<div class="policy-card">
<h4>《浙江高质量发展建设共同富裕示范区实施方案》</h4>
<ul>
<li><i class="fas fa-digital-tachograph"></i>以数字化改革推动高质量发展，推动城乡区域公共服务均等化，促进经济和社会结构优化，加快传统产业与数字经济融合</li>
</ul>
</div>
<div class="policy-card">
<h4>《浙江省传统产业改造提升行动计划》</h4>
<ul>
<li><i class="fas fa-industry"></i> 深化"腾笼换鸟、凤凰涅槃"战略， 建立国家示范区，支持未来产业发展</li>
</ul>
</div>
</div>
<div class="timeline-item">
<h3><i class="fas fa-building"></i> 市级振兴政策《绍兴黄酒产业振兴政策》</h3>
<div class="policy-grid">
<div class="policy-card">
<h4><i class="fas fa-project-diagram"></i> 重大项目支持</h4>
<ul>
<li>特色小镇建设支持，用地指标保障，最高100万元奖励</li>
</ul>
</div>
<div class="policy-card">
<h4><i class="fas fa-flask"></i> 科技创新补助</h4>
<ul>
<li>关键技术项目300万元，市区两级共同承担，创新平台建设支持</li>
</ul>
</div>
<div class="policy-card">
<h4><i class="fas fa-users"></i> 人才培养激励</h4>
<ul>
<li>"绍兴工匠"奖励，技艺传承工作室补贴，专项人才培养计划</li>
</ul>
</div>
<div class="policy-card">
<h4><i class="fas fa-bullhorn"></i> 营销推广支持</h4>
<ul>
<li>品牌宣传资金500万，"一带一路"参展补助，国际市场开拓支持</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 第七页：SWOT分析（上） -->
<div class="slide" id="slide7">
<div class="content">
<h2 style="color: #ff6b6b;">SWOT分析（内部环境）</h2>
<div class="swot-container">
<div class="swot-item strengths">
<div class="swot-header">
<svg viewBox="0 0 24 24" fill="none" stroke="#4CAF50" stroke-width="2">
<path d="M20.24 12.24a6 6 0 0 0-8.49-8.49L5 10.5V19h8.5z"></path>
<line x1="16" y1="8" x2="2" y2="22"></line>
<line x1="17.5" y1="15" x2="9" y2="15"></line>
</svg>
<h3>优势 Strengths</h3>
</div>
<ul class="swot-list">
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M12 3L20 7.5V16.5L12 21L4 16.5V7.5L12 3Z"></path>
</svg>
深厚的历史文化底蕴：品牌故事可挖掘和传播空间广阔
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"></circle>
<path d="M8 14s1.5 2 4 2 4-2 4-2"></path>
<line x1="9" y1="9" x2="9.01" y2="9"></line>
<line x1="15" y1="9" x2="15.01" y2="9"></line>
</svg>
地理标志产品保护：保障品牌质量和市场竞争力
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"></path>
<circle cx="9" cy="7" r="4"></circle>
<path d="M23 21v-2a4 4 0 0 0-3-3.87"></path>
<path d="M16 3.13a4 4 0 0 1 0 7.75"></path>
</svg>
显著的产业集群效应：产业链上下游资源整合优势明显
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h7"></path>
<line x1="16" y1="5" x2="22" y2="5"></line>
<line x1="19" y1="2" x2="19" y2="8"></line>
</svg>
政策大力支持：省市各级政策推动数字化与品牌发展
</li>
</ul>
</div>
<div class="swot-item weaknesses">
<div class="swot-header">
<svg viewBox="0 0 24 24" fill="none" stroke="#f44336" stroke-width="2">
<line x1="18" y1="6" x2="6" y2="18"></line>
<line x1="6" y1="6" x2="18" y2="18"></line>
</svg>
<h3>劣势 Weaknesses</h3>
</div>
<ul class="swot-list">
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2"></path>
<circle cx="12" cy="7" r="4"></circle>
</svg>
品牌年轻化不足：品牌吸引年轻消费者的能力有待提升
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"></circle>
<line x1="12" y1="8" x2="12" y2="16"></line>
<line x1="8" y1="12" x2="16" y2="12"></line>
</svg>
营销创新能力待提高：缺少基于数据驱动的营销方案
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<rect x="3" y="3" width="18" height="18" rx="2" ry="2"></rect>
<circle cx="8.5" cy="8.5" r="1.5"></circle>
<polyline points="21 15 16 10 5 21"></polyline>
</svg>
产品同质化现象：缺乏独特性，无法形成市场差异化竞争
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M23 19a2 2 0 0 1-2 2H3a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h4l2-3h6l2 3h4a2 2 0 0 1 2 2z"></path>
<circle cx="12" cy="13" r="4"></circle>
</svg>
数字化水平滞后：传统生产和销售模式未全面适应数字化时代
</li>
</ul>
</div>
</div>
</div>
</div>
<!-- 第八页：SWOT分析（下） -->
<div class="slide" id="slide8">
<div class="content">
<h2 style="color: #ff6b6b;">SWOT分析（外部环境）</h2>
<div class="swot-container">
<div class="swot-item opportunities">
<div class="swot-header">
<svg viewBox="0 0 24 24" fill="none" stroke="#2196F3" stroke-width="2">
<circle cx="12" cy="12" r="10"></circle>
<path d="M8 14s1.5 2 4 2 4-2 4-2"></path>
<line x1="9" y1="9" x2="9.01" y2="9"></line>
<line x1="15" y1="9" x2="15.01" y2="9"></line>
</svg>
<h3>机会 Opportunities</h3>
</div>
<ul class="swot-list">
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0 1 18 0z"></path>
<circle cx="12" cy="10" r="3"></circle>
</svg>
国潮文化兴起：为品牌年轻化和文化传播提供新机遇
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M22 12h-4l-3 9L9 3l-3 9H2"></path>
</svg>
健康饮酒理念普及：消费者更加注重健康，低度酒市场潜力大
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<rect x="2" y="3" width="20" height="14" rx="2" ry="2"></rect>
<line x1="8" y1="21" x2="16" y2="21"></line>
<line x1="12" y1="17" x2="12" y2="21"></line>
</svg>
数字经济发展迅速：新兴技术和数字营销平台提供突破机会
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M12 3v19"></path>
<path d="M5 10h14"></path>
<path d="M5 16h14"></path>
</svg>
共同富裕示范区建设：进一步助推地方经济与产业创新
</li>
</ul>
</div>
<div class="swot-item threats">
<div class="swot-header">
<svg viewBox="0 0 24 24" fill="none" stroke="#FF9800" stroke-width="2">
<path d="M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"></path>
<line x1="12" y1="9" x2="12" y2="13"></line>
<line x1="12" y1="17" x2="12.01" y2="17"></line>
</svg>
<h3>威胁 Threats</h3>
</div>
<ul class="swot-list">
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"></path>
<circle cx="9" cy="7" r="4"></circle>
<line x1="23" y1="11" x2="17" y2="11"></line>
</svg>
年轻消费群体流失：如果无法及时创新，市场将面临用户断层风险
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<polyline points="23 4 23 10 17 10"></polyline>
<path d="M20.49 15a9 9 0 1 1-2.12-9.36L23 10"></path>
</svg>
替代品竞争加剧：进口葡萄酒、啤酒和鸡尾酒的市场威胁加大
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M12 2L2 7l10 5 10-5-10-5z"></path>
<path d="M2 17l10 5 10-5"></path>
<path d="M2 12l10 5 10-5"></path>
</svg>
原材料成本上升：供应链不稳定导致生产成本增加
</li>
<li>
<svg viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"></circle>
<path d="M2 12h20"></path>
<path d="M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z"></path>
</svg>
国际市场竞争激烈：全球化市场环境下面临更高质量标准与竞争
</li>
</ul>
</div>
</div>
</div>
</div>
<!-- 第9页：产品创新策略 -->
<div class="slide" id="slide9">
<div class="content">
<h2 style="color: #ff6b6b;">产品创新策略</h2>
<div class="innovation-grid" style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 2rem; margin-top: 2rem;">
<div class="innovation-showcase" style="background: rgba(255,255,255,0.08); border-radius: 20px; padding: 2rem; position: relative; overflow: hidden;">
<div class="showcase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M20.24 12.24a6 6 0 0 0-8.49-8.49L5 10.5V19h8.5z"></path>
<line x1="16" y1="8" x2="2" y2="22"></line>
<line x1="17.5" y1="15" x2="9" y2="15"></line>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">微创新产品系列</h3>
</div>
<div class="product-cards" style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem;">
<div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<h4 style="color: #ff6b6b;">低度数系列</h4>
<p>8°-12°轻饮系列</p>
</div>
<div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<h4 style="color: #ff6b6b;">果味型黄酒</h4>
<p>青梅/桂花/荔枝</p>
</div>
<div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<h4 style="color: #ff6b6b;">气泡型黄酒</h4>
<p>起泡工艺创新</p>
</div>
<div class="product-card" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<h4 style="color: #ff6b6b;">养生型黄酒</h4>
<p>添加药食同源</p>
</div>
</div>
</div>
<div class="packaging-innovation" style="background: rgba(255,255,255,0.08); border-radius: 20px; padding: 2rem;">
<div class="showcase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z"></path>
<polyline points="3.27 6.96 12 12.01 20.73 6.96"></polyline>
<line x1="12" y1="22.08" x2="12" y2="12"></line>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">包装创新设计</h3>
</div>
<div class="design-features" style="display: flex; flex-direction: column; gap: 1rem;">
<div class="feature" style="background: rgba(255,217,61,0.1); padding: 1.5rem; border-radius: 10px;">
<h4 style="color: #ffd93d;">便携化设计</h4>
<ul style="list-style: none; padding: 0;">
<li>• 随身mini系列</li>
<li>• 便携式包装</li>
</ul>
</div>
<div class="feature" style="background: rgba(255,217,61,0.1); padding: 1.5rem; border-radius: 10px;">
<h4 style="color: #ffd93d;">环保材料</h4>
<ul style="list-style: none; padding: 0;">
<li>• 可降解包装</li>
<li>• 循环使用设计</li>
</ul>
</div>
<div class="feature" style="background: rgba(255,217,61,0.1); padding: 1.5rem; border-radius: 10px;">
<h4 style="color: #ffd93d;">定制化服务</h4>
<ul style="list-style: none; padding: 0;">
<li>• 个性化标签</li>
<li>• 礼盒定制</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 10页：营销创新策略 -->
<div class="slide" id="slide10">
<div class="content">
<h2 style="color: #ff6b6b;">营销创新策略</h2>
<div class="marketing-ecosystem">
<div class="ecosystem-center">
<svg width="120" height="120" viewBox="0 0 120 120">
<circle cx="60" cy="60" r="55" fill="none" stroke="#ff6b6b" stroke-width="2">
<animate attributeName="r" from="50" to="55" dur="2s" repeatCount="indefinite" />
</circle>
<circle cx="60" cy="60" r="40" fill="none" stroke="#ffd93d" stroke-width="2">
<animate attributeName="r" from="35" to="40" dur="2s" repeatCount="indefinite" />
</circle>
<text x="60" y="65" text-anchor="middle" fill="#fff" font-size="14">数字营销生态</text>
</svg>
</div>
<div class="strategy-grid">
<div class="strategy-card" style="--delay: 0.1s">
<div class="strategy-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M23 3a10.9 10.9 0 0 1-3.14 1.53 4.48 4.48 0 0 0-7.86 3v1A10.66 10.66 0 0 1 3 4s-4 9 5 13a11.64 11.64 0 0 1-7 2c9 5 20 0 20-11.5 0-.28-.03-.56-.08-.83A7.72 7.72 0 0 0 23 3z"/>
</svg>
</div>
<h3>数字营销矩阵</h3>
<ul>
<li>社交媒体运营</li>
<li>短视频内容</li>
<li>KOL战略合作</li>
<li>品牌自媒体</li>
</ul>
</div>
<div class="strategy-card" style="--delay: 0.2s">
<div class="strategy-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z"/>
<polyline points="3.27 6.96 12 12.01 20.73 6.96"/>
<line x1="12" y1="22.08" x2="12" y2="12"/>
</svg>
</div>
<h3>沉浸式体验</h3>
<ul>
<li>文化艺术融合</li>
<li>互动体验设计</li>
<li>打卡地标营造</li>
<li>新媒体展示</li>
</ul>
</div>
<div class="strategy-card" style="--delay: 0.3s">
<div class="strategy-icon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<polygon points="12 2 2 7 12 12 22 7 12 2"/>
<polyline points="2 17 12 22 22 17"/>
<polyline points="2 12 12 17 22 12"/>
</svg>
</div>
<h3>文化IP开发</h3>
<ul>
<li>非遗文化结合</li>
<li>名人故事融入</li>
<li>品牌活动策划</li>
<li>文创产品研发</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<!-- 第十一页：渠道创新策略 -->
<div class="slide" id="slide11">
<div class="content">
<h2 style="color: #ff6b6b;">渠道创新策略</h2>
<div class="channel-innovation">
<div class="channel-flow">
<div class="hexagon-container">
<div class="hexagon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z"/>
<polyline points="9 22 9 12 15 12 15 22"/>
</svg>
<h3>线下体验</h3>
<p>实体门店升级</p>
</div>
<div class="hexagon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<rect x="2" y="3" width="20" height="14" rx="2" ry="2"/>
<line x1="8" y1="21" x2="16" y2="21"/>
<line x1="12" y1="17" x2="12" y2="21"/>
</svg>
<h3>线上渠道</h3>
<p>数字化平台</p>
</div>
<div class="hexagon">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/>
<circle cx="9" cy="7" r="4"/>
<path d="M23 21v-2a4 4 0 0 0-3-3.87"/>
<path d="M16 3.13a4 4 0 0 1 0 7.75"/>
</svg>
<h3>社群运营</h3>
<p>会员体系</p>
</div>
</div>
<div class="channel-details">
<div class="channel-card">
<h4>全渠道布局</h4>
<div class="channel-content">
<ul>
<li>O2O模式整合</li>
<li>多平台数据互通</li>
<li>智能导购系统</li>
</ul>
</div>
</div>
<div class="channel-card">
<h4>社群营销体系</h4>
<div class="channel-content">
<ul>
<li>私域流量运营</li>
<li>会员权益体系</li>
<li>积分激励计划</li>
</ul>
</div>
</div>
<div class="channel-card">
<h4>体验空间革新</h4>
<div class="channel-content">
<ul>
<li>文化体验馆</li>
<li>品鉴活动策划</li>
<li>艺术展览融合</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 第十二页：数字化转型路径 -->
<div class="slide" id="slide12">
<div class="content">
<h2 style="color: #ff6b6b;">数字化转型路径</h2>
<div class="digital-transformation-grid" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; margin-top: 2rem;">
<!-- 生产数字化 -->
<div class="transformation-card" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: fadeInUp 0.5s ease forwards; animation-delay: 0.1s;">
<div class="card-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M2 13.5V7h6v6.5a3 3 0 0 1-6 0z"/>
<path d="M9 11h6v2.5a3 3 0 1 1-6 0V11z"/>
<path d="M16 8.5a3 3 0 1 1 6 0V16H16V8.5z"/>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">生产数字化</h3>
</div>
<div class="feature-list">
<div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">智能制造系统</h4>
<p>机器学习优化酿造工艺</p>
<p>实时监控生产数据</p>
</div>
<div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">品质管控体系</h4>
<p>物联网传感器监测</p>
<p>质量追溯系统</p>
</div>
<div class="feature" style="padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">供应链协同平台</h4>
<p>数字化管理系统</p>
<p>智能调度优化</p>
</div>
</div>
</div>
<!-- 营销数字化 -->
<div class="transformation-card" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: fadeInUp 0.5s ease forwards; animation-delay: 0.2s;">
<div class="card-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/>
<circle cx="9" cy="7" r="4"/>
<path d="M23 21v-2a4 4 0 0 0-3-3.87"/>
<path d="M16 3.13a4 4 0 0 1 0 7.75"/>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">营销数字化</h3>
</div>
<div class="feature-list">
<div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">用户画像系统</h4>
<p>行为数据分析</p>
<p>个性化推荐</p>
</div>
<div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">智能推荐引擎</h4>
<p>AI精准营销</p>
<p>用户体验优化</p>
</div>
<div class="feature" style="padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">数字化会员体系</h4>
<p>积分商城运营</p>
<p>社交媒体互动</p>
</div>
</div>
</div>
<!-- 管理数字化 -->
<div class="transformation-card" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: fadeInUp 0.5s ease forwards; animation-delay: 0.3s;">
<div class="card-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z"/>
<polyline points="3.27 6.96 12 12.01 20.73 6.96"/>
<line x1="12" y1="22.08" x2="12" y2="12"/>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">管理数字化</h3>
</div>
<div class="feature-list">
<div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">ERP系统升级</h4>
<p>大数据平台整合</p>
<p>供应链效率提升</p>
</div>
<div class="feature" style="margin-bottom: 1rem; padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">大数据决策平台</h4>
<p>市场趋势分析</p>
<p>消费者洞察</p>
</div>
<div class="feature" style="padding: 1rem; background: rgba(255,107,107,0.1); border-radius: 10px;">
<h4 style="color: #ff6b6b;">数字化人才培养</h4>
<p>培训体系建设</p>
<p>数据分析能力</p>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 第十三页：实施路径与时间表 -->
<div class="slide" id="slide13">
<div class="content">
<h2 style="color: #ff6b6b;">实施路径与时间表</h2>
<div class="timeline-container" style="margin-top: 2rem;">
<!-- 第一阶段 -->
<div class="timeline-phase" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; margin-bottom: 2rem; animation: slideIn 0.5s ease forwards;">
<div class="phase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"/>
<text x="12" y="16" text-anchor="middle" fill="#ffd93d" font-size="12">1</text>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">第一阶段：基础建设期</h3>
</div>
<div class="phase-content" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem;">
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>建立数字化基础设施</p>
<p>完成ERP系统改造</p>
</div>
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>制定品牌重塑策略</p>
<p>文化传播规划</p>
</div>
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>消费者调研</p>
<p>微创新产品试验</p>
</div>
</div>
</div>
<!-- 第二阶段 -->
<div class="timeline-phase" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; margin-bottom: 2rem; animation: slideIn 0.5s ease forwards; animation-delay: 0.2s;">
<div class="phase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"/>
<text x="12" y="16" text-anchor="middle" fill="#ffd93d" font-size="12">2</text>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">第二阶段：全面推进期</h3>
</div>
<div class="phase-content" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem;">
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>新产品正式上市</p>
<p>数字营销方案实施</p>
</div>
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>打造社群生态系统</p>
<p>优化用户体验</p>
</div>
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>开展跨界合作</p>
<p>文化推广活动</p>
</div>
</div>
</div>
<!-- 第三阶段 -->
<div class="timeline-phase" style="background: rgba(255,255,255,0.08); border-radius: 15px; padding: 2rem; animation: slideIn 0.5s ease forwards; animation-delay: 0.4s;">
<div class="phase-header" style="display: flex; align-items: center; margin-bottom: 1.5rem;">
<svg width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"/>
<text x="12" y="16" text-anchor="middle" fill="#ffd93d" font-size="12">3</text>
</svg>
<h3 style="color: #ffd93d; margin-left: 1rem;">第三阶段：深化发展期</h3>
</div>
<div class="phase-content" style="display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem;">
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>评估营销效果</p>
<p>优化市场策略</p>
</div>
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>扩展国际市场</p>
<p>提升全球影响力</p>
</div>
<div class="task" style="background: rgba(255,107,107,0.1); padding: 1rem; border-radius: 10px;">
<p>深化品牌体验</p>
<p>构建品牌资产</p>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 第十四页：预期成果与保障措施 -->
<!-- 第十四页：预期成果与保障措施 -->
<div class="slide" id="slide14">
<div class="content">
<h2 style="color: #ff6b6b;">预期成果与保障措施</h2>
<div style="display: flex; flex-direction: column; align-items: center;">
<div style="display: flex; width: 100%; gap: 2rem; margin-top: 1rem;">
<div style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px;">
<div class="chart-container" style="width: 250px; height: 250px; margin: 0 auto;">
<canvas id="radarChart"></canvas>
</div>
</div>
<div style="flex: 1; display: flex; flex-direction: column; gap: 1rem;">
<div style="background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px;">
<h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 1rem;">关键指标预期</h3>
<div style="display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem;">
<div style="color: #ff6b6b; display: flex; align-items: center;">
<span style="width: 8px; height: 8px; background: #ff6b6b; border-radius: 50%; margin-right: 8px;"></span>
品牌价值 20%
</div>
<div style="color: #ffd93d; display: flex; align-items: center;">
<span style="width: 8px; height: 8px; background: #ffd93d; border-radius: 50%; margin-right: 8px;"></span>
年轻消费 30%
</div>
<div style="color: #4ecdc4; display: flex; align-items: center;">
<span style="width: 8px; height: 8px; background: #4ecdc4; border-radius: 50%; margin-right: 8px;"></span>
数字营销 25%
</div>
<div style="color: #96ceb4; display: flex; align-items: center;">
<span style="width: 8px; height: 8px; background: #96ceb4; border-radius: 50%; margin-right: 8px;"></span>
新品销售 15%
</div>
</div>
</div>
<div style="background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px;">
<h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 1rem;">实施重点</h3>
<ul style="color: #fff; margin: 0; padding-left: 1.2rem; line-height: 1.6;">
<li>持续推进数字化改革</li>
<li>加强品牌文化建设</li>
<li>优化产品结构体系</li>
<li>提升运营管理效率</li>
</ul>
</div>
</div>
</div>
<div style="display: flex; justify-content: space-between; width: 100%; margin-top: 2rem; gap: 2rem;">
<div class="guarantee-item" style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px; text-align: center;">
<div style="width: 60px; height: 60px; background: rgba(255, 217, 61, 0.1); border-radius: 50%; margin: 0 auto 1rem; display: flex; justify-content: center; align-items: center;">
<svg width="30" height="30" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/>
</svg>
</div>
<h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 0.5rem;">组织保障</h3>
<p style="color: #fff; font-size: 0.9em; margin: 0;">高效决策小组<br/>定期项目审核</p>
</div>
<div class="guarantee-item" style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px; text-align: center;">
<div style="width: 60px; height: 60px; background: rgba(255, 217, 61, 0.1); border-radius: 50%; margin: 0 auto 1rem; display: flex; justify-content: center; align-items: center;">
<svg width="30" height="30" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<circle cx="12" cy="12" r="10"/>
<line x1="12" y1="8" x2="12" y2="16"/>
<line x1="8" y1="12" x2="16" y2="12"/>
</svg>
</div>
<h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 0.5rem;">资金保障</h3>
<p style="color: #fff; font-size: 0.9em; margin: 0;">多渠道融资<br/>政府产业基金</p>
</div>
<div class="guarantee-item" style="flex: 1; background: rgba(255,255,255,0.05); padding: 1.5rem; border-radius: 15px; text-align: center;">
<div style="width: 60px; height: 60px; background: rgba(255, 217, 61, 0.1); border-radius: 50%; margin: 0 auto 1rem; display: flex; justify-content: center; align-items: center;">
<svg width="30" height="30" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="2">
<path d="M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2"/>
<circle cx="12" cy="7" r="4"/>
</svg>
</div>
<h3 style="color: #ffd93d; font-size: 1.1em; margin-bottom: 0.5rem;">人才保障</h3>
<p style="color: #fff; font-size: 0.9em; margin: 0;">培养体系建设<br/>激励机制完善</p>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- 第十五页：结语 -->
<div class="slide" id="slide15">
<div class="content">
<h2 style="color: #ff6b6b;">结语</h2>
<div style="display: flex; flex-direction: column; align-items: center; justify-content: center; height: calc(100vh - 200px);">
<div style="background: rgba(255,255,255,0.08); padding: 3rem; border-radius: 20px; max-width: 800px; text-align: center;">
<div style="margin-bottom: 2rem;">
<h3 style="color: #ffd93d; font-size: 1.4em; margin-bottom: 1rem;">创新点总结</h3>
<p style="color: #fff; font-size: 1.1em;">结合传统文化与现代技术，构建数字化转型的综合生态系统</p>
</div>
<div style="width: 60px; height: 2px; background: rgba(255,217,61,0.3); margin: 2rem auto;"></div>
<div style="margin-bottom: 2rem;">
<h3 style="color: #ffd93d; font-size: 1.4em; margin-bottom: 1rem;">实施价值展望</h3>
<p style="color: #fff; font-size: 1.1em;">以文化传播为核心，实现绍兴黄酒的全球化和年轻化</p>
</div>
<div style="width: 60px; height: 2px; background: rgba(255,217,61,0.3); margin: 2rem auto;"></div>
<div>
<h3 style="color: #ffd93d; font-size: 1.4em; margin-bottom: 1rem;">后续研究方向</h3>
<p style="color: #fff; font-size: 1.1em;">探索更多基于数字经济的品牌创新模式，推动可持续发展</p>
</div>
</div>
</div>
</div>
</div>
<!-- 第十六页：致谢 -->
<div class="slide" id="slide16">
<div class="content" style="height: 100vh; display: flex; flex-direction: column; justify-content: center; align-items: center;">
<div style="text-align: center;">
<svg width="80" height="80" viewBox="0 0 24 24" fill="none" stroke="#ffd93d" stroke-width="1.5" style="margin-bottom: 2rem;">
<path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/>
</svg>
<h2 style="color: #ff6b6b; font-size: 2.5em; margin-bottom: 1.5rem;">感谢聆听</h2>
<p style="color: #fff; font-size: 1.2em; opacity: 0.8;">欢迎提出宝贵意见</p>
</div>
</div>
</div>
<style>
@keyframes pulseEffect {
0% { transform: scale(1); }
50% { transform: scale(1.05); }
100% { transform: scale(1); }
}
</style>
<script>
// 引入Chart.js
const script = document.createElement('script');
script.src = 'https://cdnjs.cloudflare.com/ajax/libs/Chart.js/3.7.0/chart.min.js';
document.head.appendChild(script);
script.onload = function() {
// 雷达图配置
const ctx = document.getElementById('radarChart').getContext('2d');
// 创建四个环形图表示不同指标
const charts = [
{
label: '品牌价值提升',
value: 20,
color: '#ff6b6b'
},
{
label: '年轻消费者占比',
value: 30,
color: '#ffd93d'
},
{
label: '数字化营销收入',
value: 25,
color: '#4ecdc4'
},
{
label: '新产品销售占比',
value: 15,
color: '#96ceb4'
}
];
new Chart(ctx, {
type: 'doughnut',
data: {
labels: charts.map(chart => chart.label),
datasets: [{
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backgroundColor: charts.map(chart => chart.color),
borderColor: 'rgba(255, 255, 255, 0.1)',
borderWidth: 2,
cutout: '60%'
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options: {
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maintainAspectRatio: false,
plugins: {
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tooltip: {
callbacks: {
label: function(context) {
return `${context.label}: ${context.raw}%`;
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animation: {
animateRotate: true,
animateScale: true
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// 粒子效果配置
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direction: 'none',
random: true,
straight: false,
out_mode: 'out'
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// 幻灯片切换逻辑
let currentSlide = 1;
const totalSlides = 16;
// 切换到指定幻灯片的函数
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if (slideNumber < 1 || slideNumber > totalSlides) return;
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// 下一张幻灯片
function nextSlide() {
goToSlide(currentSlide === totalSlides ? 1 : currentSlide + 1);
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// 上一张幻灯片
function previousSlide() {
goToSlide(currentSlide === 1 ? totalSlides : currentSlide - 1);
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// 点击事件处理
document.addEventListener('click', (event) => {
// 获取点击位置
const clickX = event.clientX;
const windowWidth = window.innerWidth;
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if (clickX < windowWidth / 2) {
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