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<!DOCTYPE html>
<html>
<head>
<meta charset="UTF-8">
<title>绍兴黄酒企业发展战略分析</title>
<script src="https://cdnjs.cloudflare.com/ajax/libs/echarts/5.4.3/echarts.min.js"></script>
<style>
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/* Chart Container */
.chart {
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/* Sidebar Styles */
.sidebar {
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.strategy-grid {
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.strategy-header {
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padding: 20px;
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.strategy-content ul {
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margin-bottom: 12px;
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.strategy-content li::before {
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color: var(--primary-color);
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/* Metrics Grid */
.metrics-grid {
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}
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.implementation-timeline {
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/* Investment Analysis Table */
.analysis-table {
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.grid,
.strategy-grid {
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.metrics-grid {
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}
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.grid,
.strategy-grid,
.metrics-grid {
grid-template-columns: 1fr;
}
.container.sidebar-active {
margin-right: 0;
}
.sidebar {
width: 100%;
}
}
</style>
</head>
<body>
<button class="sidebar-toggle" onclick="toggleSidebar()">
⚙️ 编辑数据
</button>
<!-- Sidebar -->
<div class="sidebar" id="sidebar">
<div class="sidebar-content">
<!-- Basic Info -->
<div class="edit-section">
<h3>基本信息</h3>
<div class="form-group">
<label>报告标题</label>
<input type="text" id="report-title" value="绍兴黄酒企业发展战略分析" onchange="updateContent('title')">
</div>
<div class="form-group">
<label>报告副标题</label>
<input type="text" id="report-subtitle" value="基于市场数据的综合分析与建议 - 2024年度战略规划" onchange="updateContent('subtitle')">
</div>
</div>
<!-- Market Share Data -->
<div class="edit-section">
<h3>市场份额数据</h3>
<div class="form-group">
<label>传统黄酒占比 (%)</label>
<input type="number" id="traditional-share" value="35" min="0" max="100" onchange="updateMarketShare()">
</div>
<div class="form-group">
<label>创新产品占比 (%)</label>
<input type="number" id="innovation-share" value="25" min="0" max="100" onchange="updateMarketShare()">
</div>
<div class="form-group">
<label>高端定制占比 (%)</label>
<input type="number" id="premium-share" value="20" min="0" max="100" onchange="updateMarketShare()">
</div>
<div class="form-group">
<label>其他产品占比 (%)</label>
<input type="number" id="other-share" value="20" min="0" max="100" onchange="updateMarketShare()">
</div>
</div>
<!-- Sales Trend Data -->
<div class="edit-section">
<h3>销售趋势数据</h3>
<div id="sales-data-container">
<div class="form-group">
<label>2019年销售额(亿元)</label>
<input type="number" data-year="2019" value="15" min="0" step="0.1" onchange="updateSalesTrend()">
</div>
<div class="form-group">
<label>2020年销售额(亿元)</label>
<input type="number" data-year="2020" value="18" min="0" step="0.1" onchange="updateSalesTrend()">
</div>
<div class="form-group">
<label>2021年销售额(亿元)</label>
<input type="number" data-year="2021" value="22" min="0" step="0.1" onchange="updateSalesTrend()">
</div>
<div class="form-group">
<label>2022年销售额(亿元)</label>
<input type="number" data-year="2022" value="27" min="0" step="0.1" onchange="updateSalesTrend()">
</div>
<div class="form-group">
<label>2023年销售额(亿元)</label>
<input type="number" data-year="2023" value="32" min="0" step="0.1" onchange="updateSalesTrend()">
</div>
</div>
</div>
<!-- Strategy Data -->
<div class="edit-section">
<h3>战略目标数据</h3>
<div class="form-group">
<label>品牌价值提升目标 (%)</label>
<input type="number" id="brand-value-target" value="35" min="0" max="100" onchange="updateMetrics()">
</div>
<div class="form-group">
<label>新品销售占比目标 (%)</label>
<input type="number" id="new-product-target" value="25" min="0" max="100" onchange="updateMetrics()">
</div>
<div class="form-group">
<label>渠道覆盖率目标 (%)</label>
<input type="number" id="channel-coverage-target" value="85" min="0" max="100" onchange="updateMetrics()">
</div>
<div class="form-group">
<label>客户满意度目标 (%)</label>
<input type="number" id="customer-satisfaction-target" value="92" min="0" max="100" onchange="updateMetrics()">
</div>
</div>
<!-- Investment Data -->
<div class="edit-section">
<h3>投资项目数据</h3>
<div class="form-group">
<label>智能化改造投资(万元)</label>
<input type="number" id="smart-investment" value="5000" min="0" onchange="updateInvestment()">
</div>
<div class="form-group">
<label>品牌建设投资(万元)</label>
<input type="number" id="brand-investment" value="3000" min="0" onchange="updateInvestment()">
</div>
<div class="form-group">
<label>渠道扩展投资(万元)</label>
<input type="number" id="channel-investment" value="2500" min="0" onchange="updateInvestment()">
</div>
<div class="form-group">
<label>研发创新投资(万元)</label>
<input type="number" id="rd-investment" value="3500" min="0" onchange="updateInvestment()">
</div>
</div>
</div>
</div>
<!-- Main Content -->
<div class="container" id="main-container">
<div class="header">
<h1 id="main-title">绍兴黄酒企业发展战略分析</h1>
<p id="main-subtitle">基于市场数据的综合分析与建议 - 2024年度战略规划</p>
</div>
<!-- Charts Grid -->
<div class="grid">
<div class="card">
<h2>市场份额分布</h2>
<div id="marketShare" class="chart"></div>
</div>
<div class="card">
<h2>销售增长趋势</h2>
<div id="salesTrend" class="chart"></div>
</div>
</div>
<!-- Tab Navigation -->
<div class="tab-container">
<div class="tab-buttons">
<button class="tab-button active" onclick="showTab('strategy')">战略规划</button>
<button class="tab-button" onclick="showTab('implementation')">实施路径</button>
<button class="tab-button" onclick="showTab('metrics')">关键指标</button>
<button class="tab-button" onclick="showTab('investment')">投资分析</button>
</div>
<!-- Strategy Tab -->
<div id="strategy" class="tab-content active">
<div class="strategy-grid">
<!-- Strategy Cards -->
<div class="strategy-card">
<div class="strategy-header" style="background: var(--primary-color);">品牌战略升级</div>
<div class="strategy-content">
<ul>
<li><strong>品牌定位重塑:</strong>突出"千年古法,现代创新"的品牌核心价值</li>
<li><strong>产品线优化:</strong>构建"传统、创新、高端定制"三层产品体系</li>
<li><strong>品牌营销创新:</strong>整合线上线下渠道,打造沉浸式品牌体验</li>
<li><strong>国际化布局:</strong>规划海外市场拓展路径,建立品牌国际影响力</li>
</ul>
<div class="progress-section">
<span>完成进度:75%</span>
<div class="progress-bar">
<div class="progress-fill" style="width: 75%"></div>
</div>
</div>
</div>
</div>
<div class="strategy-card">
<div class="strategy-header" style="background: var(--accent-color);">技术创新驱动</div>
<div class="strategy-content">
<ul>
<li><strong>智能制造升级:</strong>导入AI控制系统,实现精准化生产</li>
<li><strong>工艺创新:</strong>开发专利发酵技术,提升产品品质</li>
<li><strong>产品研发:</strong>针对年轻消费群开发低度数系列产品</li>
<li><strong>质量管理:</strong>建立全链路质量追溯体系</li>
</ul>
<div class="progress-section">
<span>完成进度:60%</span>
<div class="progress-bar">
<div class="progress-fill" style="width: 60%"></div>
</div>
</div>
</div>
</div>
<div class="strategy-card">
<div class="strategy-header" style="background: var(--secondary-color);">市场拓展战略</div>
<div class="strategy-content">
<ul>
<li><strong>渠道创新:</strong>构建新零售模式,打通线上线下渠道</li>
<li><strong>区域布局:</strong>重点布局一二线城市,渗透下沉市场</li>
<li><strong>场景营销:</strong>开发多元化消费场景,提升品牌渗透率</li>
<li><strong>客户运营:</strong>建立会员体系,提升客户留存率</li>
</ul>
<div class="progress-section">
<span>完成进度:85%</span>
<div class="progress-bar">
<div class="progress-fill" style="width: 85%"></div>
</div>
</div>
</div>
</div>
</div>
</div>
<!-- Implementation Tab -->
<div id="implementation" class="tab-content">
<div class="implementation-timeline">
<h3>战略实施时间轴</h3>
<div class="timeline-item">
<div>
<h4>第一阶段:基础建设期(2024 Q1-Q2)</h4>
<p>• 完成品牌战略规划<br>
• 启动智能制造升级项目<br>
• 建立新零售渠道体系</p>
</div>
</div>
<div class="timeline-item">
<div>
<h4>第二阶段:创新发展期(2024 Q3-Q4)</h4>
<p>• 推出创新产品系列<br>
• 完成智能制造系统部署<br>
• 建立会员运营体系</p>
</div>
</div>
<div class="timeline-item">
<div>
<h4>第三阶段:市场拓展期(2025 Q1-Q2)</h4>
<p>• 拓展国际市场<br>
• 深化区域市场渗透<br>
• 完善全渠道布局</p>
</div>
</div>
</div>
<div class="card">
<h3>战略实施进度概览</h3>
<div id="implementationProgress" class="chart"></div>
</div>
</div>
<!-- Metrics Tab -->
<div id="metrics" class="tab-content">
<div class="metrics-grid">
<div class="metric-card">
<h4>品牌价值提升</h4>
<div class="metric-value">35%</div>
<p>同比增长</p>
</div>
<div class="metric-card">
<h4>新品销售占比</h4>
<div class="metric-value">25%</div>
<p>总销售额</p>
</div>
<div class="metric-card">
<h4>渠道覆盖率</h4>
<div class="metric-value">85%</div>
<p>目标市场</p>
</div>
<div class="metric-card">
<h4>客户满意度</h4>
<div class="metric-value">92%</div>
<p>评分</p>
</div>
</div>
<div class="card">
<h3>预期成果分析</h3>
<div id="expectedResults" class="chart"></div>
</div>
</div>
<!-- Investment Tab -->
<div id="investment" class="tab-content">
<div class="card">
<h3>投资回报分析</h3>
<table class="analysis-table">
<thead>
<tr>
<th>投资项目</th>
<th>预计投资(万元)</th>
<th>预期回报率</th>
<th>回收期</th>
<th>风险等级</th>
</tr>
</thead>
<tbody>
<tr>
<td>智能化改造</td>
<td>5,000</td>
<td>25%</td>
<td>3年</td>
<td>中等</td>
</tr>
<tr>
<td>品牌建设</td>
<td>3,000</td>
<td>35%</td>
<td>2年</td>
<td>低</td>
</tr>
<tr>
<td>渠道扩展</td>
<td>2,500</td>
<td>40%</td>
<td>1.5年</td>
<td>低</td>
</tr>
<tr>
<td>研发创新</td>
<td>3,500</td>
<td>30%</td>
<td>2.5年</td>
<td>中等</td>
</tr>
</tbody>
</table>
</div>
<div class="card">
<h3>投资收益预测</h3>
<div id="investmentReturn" class="chart"></div>
</div>
</div>
</div>
</div>
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