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<!DOCTYPE html> |
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<html> |
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<head> |
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<meta charset="UTF-8"> |
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<title>绍兴黄酒企业发展战略分析</title> |
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<script src="https://cdnjs.cloudflare.com/ajax/libs/echarts/5.4.3/echarts.min.js"></script> |
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<style> |
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body { |
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font-family: 'Microsoft YaHei', sans-serif; |
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margin: 0; |
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padding: 20px; |
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background: #f5f5f5; |
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} |
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.container { |
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max-width: 1200px; |
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margin: 0 auto; |
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} |
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.header { |
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background: #fff; |
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padding: 20px; |
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border-radius: 8px; |
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margin-bottom: 20px; |
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box-shadow: 0 2px 4px rgba(0,0,0,0.1); |
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} |
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.grid { |
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display: grid; |
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grid-template-columns: repeat(2, 1fr); |
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gap: 20px; |
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margin-bottom: 20px; |
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} |
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.card { |
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background: #fff; |
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padding: 20px; |
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border-radius: 8px; |
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box-shadow: 0 2px 4px rgba(0,0,0,0.1); |
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} |
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.chart { |
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height: 400px; |
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} |
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.strategy-section { |
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margin-top: 30px; |
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} |
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.strategy-grid { |
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display: grid; |
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grid-template-columns: repeat(3, 1fr); |
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gap: 20px; |
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margin-top: 20px; |
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} |
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.strategy-card { |
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background: #fff; |
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border-radius: 8px; |
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overflow: hidden; |
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transition: transform 0.3s ease; |
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} |
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.strategy-card:hover { |
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transform: translateY(-5px); |
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} |
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.strategy-header { |
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padding: 15px; |
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color: #fff; |
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font-weight: bold; |
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} |
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.strategy-content { |
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padding: 20px; |
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} |
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.strategy-content ul { |
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padding-left: 20px; |
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margin: 0; |
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} |
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.strategy-content li { |
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margin-bottom: 10px; |
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line-height: 1.6; |
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} |
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.metrics-grid { |
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display: grid; |
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grid-template-columns: repeat(4, 1fr); |
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gap: 15px; |
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margin-top: 20px; |
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} |
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.metric-card { |
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background: #fff; |
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padding: 15px; |
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border-radius: 8px; |
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text-align: center; |
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} |
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.metric-value { |
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font-size: 24px; |
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font-weight: bold; |
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margin: 10px 0; |
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} |
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.implementation-timeline { |
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margin-top: 30px; |
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padding: 20px; |
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background: #fff; |
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border-radius: 8px; |
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.timeline-item { |
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content: ''; |
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.timeline-item::after { |
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content: ''; |
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position: absolute; |
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left: -4px; |
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top: 0; |
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width: 10px; |
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height: 10px; |
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border-radius: 50%; |
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background: #4CAF50; |
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.progress-section { |
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margin-top: 20px; |
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.progress-bar { |
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.tab-container { |
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margin-top: 20px; |
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.tab-buttons { |
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margin-bottom: 15px; |
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.tab-button { |
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cursor: pointer; |
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transition: background 0.3s; |
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.tab-button.active { |
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background: #4CAF50; |
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color: white; |
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} |
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.tab-content { |
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display: none; |
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padding: 20px; |
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background: #fff; |
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border-radius: 8px; |
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} |
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.tab-content.active { |
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display: block; |
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} |
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</style> |
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</head> |
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<body> |
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<div class="container"> |
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<div class="header"> |
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<h1>绍兴黄酒企业发展战略分析</h1> |
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<p>基于市场数据的综合分析与建议 - 2024年度战略规划</p> |
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</div> |
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<div class="grid"> |
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<div class="card"> |
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<h2>市场份额分布</h2> |
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<div id="marketShare" class="chart"></div> |
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</div> |
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<div class="card"> |
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<h2>销售增长趋势</h2> |
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<div id="salesTrend" class="chart"></div> |
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</div> |
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</div> |
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<div class="tab-container"> |
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<div class="tab-buttons"> |
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<button class="tab-button active" onclick="showTab('strategy')">战略规划</button> |
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<button class="tab-button" onclick="showTab('implementation')">实施路径</button> |
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<button class="tab-button" onclick="showTab('metrics')">关键指标</button> |
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</div> |
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<div id="strategy" class="tab-content active"> |
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<div class="strategy-grid"> |
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<div class="strategy-card"> |
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<div class="strategy-header" style="background: #1976D2;">品牌战略升级</div> |
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<div class="strategy-content"> |
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<ul> |
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<li><strong>品牌定位重塑：</strong>突出"千年古法，现代创新"的品牌核心价值</li> |
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<li><strong>产品线优化：</strong>构建"传统、创新、高端定制"三层产品体系</li> |
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<li><strong>品牌营销创新：</strong>整合线上线下渠道，打造沉浸式品牌体验</li> |
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<li><strong>国际化布局：</strong>规划海外市场拓展路径，建立品牌国际影响力</li> |
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</ul> |
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<div class="progress-section"> |
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<span>完成进度：75%</span> |
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<div class="progress-bar"> |
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<div class="progress-fill" style="width: 75%"></div> |
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</div> |
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</div> |
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</div> |
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</div> |
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<div class="strategy-card"> |
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<div class="strategy-header" style="background: #E65100;">技术创新驱动</div> |
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<div class="strategy-content"> |
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<ul> |
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<li><strong>智能制造升级：</strong>导入AI控制系统，实现精准化生产</li> |
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<li><strong>工艺创新：</strong>开发专利发酵技术，提升产品品质</li> |
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<li><strong>产品研发：</strong>针对年轻消费群开发低度数系列产品</li> |
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<li><strong>质量管理：</strong>建立全链路质量追溯体系</li> |
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</ul> |
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<div class="progress-section"> |
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<span>完成进度：60%</span> |
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<div class="progress-bar"> |
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<div class="progress-fill" style="width: 60%"></div> |
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</div> |
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</div> |
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</div> |
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</div> |
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<div class="strategy-card"> |
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<div class="strategy-header" style="background: #2E7D32;">市场拓展战略</div> |
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<div class="strategy-content"> |
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<ul> |
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<li><strong>渠道创新：</strong>构建新零售模式，打通线上线下渠道</li> |
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<li><strong>区域布局：</strong>重点布局一二线城市，渗透下沉市场</li> |
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<li><strong>场景营销：</strong>开发多元化消费场景，提升品牌渗透率</li> |
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<li><strong>客户运营：</strong>建立会员体系，提升客户留存率</li> |
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</ul> |
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<div class="progress-section"> |
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<span>完成进度：85%</span> |
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<div class="progress-bar"> |
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<div class="progress-fill" style="width: 85%"></div> |
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</div> |
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</div> |
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</div> |
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</div> |
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</div> |
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</div> |
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<div id="implementation" class="tab-content"> |
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<div class="implementation-timeline"> |
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<h3>战略实施时间轴</h3> |
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<div class="timeline-item"> |
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<div> |
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<h4>第一阶段：基础建设期（2024 Q1-Q2）</h4> |
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<p>• 完成品牌战略规划<br> |
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• 启动智能制造升级项目<br> |
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• 建立新零售渠道体系</p> |
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</div> |
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</div> |
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<div class="timeline-item"> |
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<div> |
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<h4>第二阶段：创新发展期（2024 Q3-Q4）</h4> |
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<p>• 推出创新产品系列<br> |
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• 完成智能制造系统部署<br> |
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• 建立会员运营体系</p> |
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</div> |
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</div> |
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<div class="timeline-item"> |
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<div> |
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<h4>第三阶段：市场拓展期（2025 Q1-Q2）</h4> |
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<p>• 拓展国际市场<br> |
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• 深化区域市场渗透<br> |
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• 完善全渠道布局</p> |
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</div> |
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</div> |
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</div> |
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</div> |
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<div id="metrics" class="tab-content"> |
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<div class="metrics-grid"> |
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<div class="metric-card"> |
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<h4>品牌价值提升</h4> |
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<div class="metric-value">35%</div> |
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<p>同比增长</p> |
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</div> |
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<div class="metric-card"> |
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<h4>新品销售占比</h4> |
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<div class="metric-value">25%</div> |
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<p>总销售额</p> |
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</div> |
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<div class="metric-card"> |
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<h4>渠道覆盖率</h4> |
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<div class="metric-value">85%</div> |
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<p>目标市场</p> |
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</div> |
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<div class="metric-card"> |
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<h4>客户满意度</h4> |
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<div class="metric-value">92%</div> |
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<p>评分</p> |
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</div> |
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</div> |
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<div class="card" style="margin-top: 20px;"> |
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<h3>预期成果分析</h3> |
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<div id="expectedResults" class="chart"></div> |
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</div> |
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</div> |
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</div> |
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</div> |
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<script> |
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const marketShare = echarts.init(document.getElementById('marketShare')); |
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const salesTrend = echarts.init(document.getElementById('salesTrend')); |
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const expectedResults = echarts.init(document.getElementById('expectedResults')); |
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marketShare.setOption({ |
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title: { |
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text: '市场份额分析', |
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left: 'center' |
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}, |
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tooltip: { |
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trigger: 'item', |
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formatter: '{b}: {c}%' |
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}, |
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legend: { |
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orient: 'vertical', |
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left: 'left' |
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}, |
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series: [{ |
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type: 'pie', |
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radius: '50%', |
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data: [ |
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{value: 35, name: '传统黄酒'}, |
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{value: 25, name: '创新产品'}, |
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{value: 20, name: '高端定制'}, |
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{value: 20, name: '其他'} |
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], |
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emphasis: { |
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itemStyle: { |
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shadowBlur: 10, |
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shadowOffsetX: 0, |
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shadowColor: 'rgba(0, 0, 0, 0.5)' |
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} |
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} |
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}] |
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}); |
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salesTrend.setOption({ |
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title: { |
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text: '销售增长趋势', |
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left: 'center' |
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}, |
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tooltip: { |
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trigger: 'axis' |
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}, |
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xAxis: { |
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type: 'category', |
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data: ['2019', '2020', '2021', '2022', '2023'] |
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}, |
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yAxis: { |
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type: 'value', |
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name: '销售额（亿元）' |
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}, |
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series: [{ |
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name: '销售额', |
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type: 'line', |
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smooth: true, |
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data: [15, 18, 22, 27, 32], |
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lineStyle: { |
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color: '#e65100' |
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}, |
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itemStyle: { |
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color: '#e65100' |
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} |
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}] |
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}); |
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expectedResults.setOption({ |
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title: { |
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text: '战略实施预期成果' |
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}, |
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radar: { |
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indicator: [ |
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{ name: '品牌价值', max: 100 }, |
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{ name: '市场份额', max: 100 }, |
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{ name: '创新能力', max: 100 }, |
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{ name: '客户满意度', max: 100 }, |
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{ name: '营收增长', max: 100 }, |
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{ name: '渠道效率', max: 100 } |
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], |
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radius: '65%' |
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}, |
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series: [{ |
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type: 'radar', |
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data: [ |
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{ |
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value: [90, 85, 75, 92, 88, 82], |
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name: '目标值', |
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areaStyle: { |
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color: 'rgba(76, 175, 80, 0.3)' |
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}, |
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lineStyle: { |
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color: '#4CAF50' |
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} |
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}, |
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{ |
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|
value: [70, 65, 55, 75, 68, 60], |
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name: '当前值', |
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areaStyle: { |
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|
color: 'rgba(25, 118, 210, 0.3)' |
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}, |
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lineStyle: { |
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color: '#1976D2' |
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} |
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} |
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] |
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}] |
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|
}); |
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|
|
|
|
|
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window.addEventListener('resize', function() { |
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marketShare.resize(); |
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salesTrend.resize(); |
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expectedResults.resize(); |
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}); |
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function showTab(tabId) { |
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document.querySelectorAll('.tab-content').forEach(content => { |
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content.classList.remove('active'); |
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}); |
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document.querySelectorAll('.tab-button').forEach(button => { |
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button.classList.remove('active'); |
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}); |
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document.getElementById(tabId).classList.add('active'); |
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event.target.classList.add('active'); |
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if(tabId === 'metrics') { |
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expectedResults.resize(); |
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} |
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} |
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const riskMatrix = echarts.init(document.getElementById('riskMatrix')); |
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riskMatrix.setOption({ |
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title: { |
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text: '战略风险评估矩阵' |
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}, |
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tooltip: { |
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formatter: function(params) { |
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return params.data[2] + '<br/>影响程度: ' + params.data[0] + |
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'<br/>发生概率: ' + params.data[1]; |
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} |
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}, |
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xAxis: { |
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name: '影响程度', |
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min: 0, |
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max: 100 |
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}, |
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yAxis: { |
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name: '发生概率', |
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min: 0, |
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max: 100 |
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}, |
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series: [{ |
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type: 'scatter', |
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symbolSize: function(data) { |
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return data[3] * 20; |
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}, |
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data: [ |
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[85, 90, '市场竞争加剧', 2.5], |
|
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[70, 60, '原材料成本上涨', 2], |
|
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[90, 40, '政策变动风险', 1.8], |
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[50, 75, '技术创新不足', 1.5], |
|
|
[65, 85, '人才流失风险', 2.2] |
|
|
], |
|
|
itemStyle: { |
|
|
color: function(params) { |
|
|
|
|
|
const value = params.data[0] * params.data[1] / 100; |
|
|
if (value > 70) return '#ff4444'; |
|
|
if (value > 40) return '#ffaa00'; |
|
|
return '#00aa00'; |
|
|
} |
|
|
} |
|
|
}] |
|
|
}); |
|
|
|
|
|
|
|
|
const financialForecast = echarts.init(document.getElementById('financialForecast')); |
|
|
financialForecast.setOption({ |
|
|
title: { |
|
|
text: '未来三年财务预测' |
|
|
}, |
|
|
tooltip: { |
|
|
trigger: 'axis', |
|
|
formatter: function(params) { |
|
|
let result = params[0].axisValue + '<br/>'; |
|
|
params.forEach(param => { |
|
|
result += param.seriesName + ': ' + param.value + '亿元<br/>'; |
|
|
}); |
|
|
return result; |
|
|
} |
|
|
}, |
|
|
legend: { |
|
|
data: ['营业收入', '净利润', '研发投入'] |
|
|
}, |
|
|
xAxis: { |
|
|
type: 'category', |
|
|
data: ['2024', '2025', '2026'] |
|
|
}, |
|
|
yAxis: { |
|
|
type: 'value', |
|
|
name: '金额（亿元）' |
|
|
}, |
|
|
series: [ |
|
|
{ |
|
|
name: '营业收入', |
|
|
type: 'bar', |
|
|
data: [45, 58, 75] |
|
|
}, |
|
|
{ |
|
|
name: '净利润', |
|
|
type: 'bar', |
|
|
data: [8, 12, 18] |
|
|
}, |
|
|
{ |
|
|
name: '研发投入', |
|
|
type: 'line', |
|
|
data: [3, 4.5, 6.5] |
|
|
} |
|
|
] |
|
|
}); |
|
|
|
|
|
|
|
|
const kpiDashboard = echarts.init(document.getElementById('kpiDashboard')); |
|
|
kpiDashboard.setOption({ |
|
|
series: [ |
|
|
{ |
|
|
type: 'gauge', |
|
|
detail: {formatter: '{value}%'}, |
|
|
data: [{value: 85, name: '战略目标达成率'}], |
|
|
title: { |
|
|
color: '#333' |
|
|
} |
|
|
} |
|
|
] |
|
|
}); |
|
|
</script> |
|
|
|
|
|
|
|
|
<div class="strategy-details"> |
|
|
<div class="card"> |
|
|
<h3>投资回报分析</h3> |
|
|
<table class="analysis-table"> |
|
|
<thead> |
|
|
<tr> |
|
|
<th>投资项目</th> |
|
|
<th>预计投资（万元）</th> |
|
|
<th>预期回报率</th> |
|
|
<th>回收期</th> |
|
|
</tr> |
|
|
</thead> |
|
|
<tbody> |
|
|
<tr> |
|
|
<td>智能化改造</td> |
|
|
<td>5,000</td> |
|
|
<td>25%</td> |
|
|
<td>3年</td> |
|
|
</tr> |
|
|
<tr> |
|
|
<td>品牌建设</td> |
|
|
<td>3,000</td> |
|
|
<td>35%</td> |
|
|
<td>2年</td> |
|
|
</tr> |
|
|
<tr> |
|
|
<td>渠道扩展</td> |
|
|
<td>2,500</td> |
|
|
<td>40%</td> |
|
|
<td>1.5年</td> |
|
|
</tr> |
|
|
</tbody> |
|
|
</table> |
|
|
</div> |
|
|
|
|
|
<div class="card"> |
|
|
<h3>战略实施关键里程碑</h3> |
|
|
<div class="milestone-timeline"> |
|
|
<div class="milestone"> |
|
|
<div class="milestone-date">2024 Q2</div> |
|
|
<div class="milestone-content"> |
|
|
<h4>完成品牌升级</h4> |
|
|
<p>• 新品牌视觉系统上线<br> |
|
|
• 完成产品包装更新<br> |
|
|
• 启动品牌传播计划</p> |
|
|
</div> |
|
|
</div> |
|
|
<div class="milestone"> |
|
|
<div class="milestone-date">2024 Q4</div> |
|
|
<div class="milestone-content"> |
|
|
<h4>智能制造转型</h4> |
|
|
<p>• 智能酿造系统投产<br> |
|
|
• 实现生产全程监控<br> |
|
|
• 建立数字化管理平台</p> |
|
|
</div> |
|
|
</div> |
|
|
<div class="milestone"> |
|
|
<div class="milestone-date">2025 Q2</div> |
|
|
<div class="milestone-content"> |
|
|
<h4>市场布局优化</h4> |
|
|
<p>• 完成全国重点市场布局<br> |
|
|
• 建成核心体验店网络<br> |
|
|
• 实现线上销售占比30%</p> |
|
|
</div> |
|
|
</div> |
|
|
</div> |
|
|
</div> |
|
|
</div> |
|
|
|
|
|
<style> |
|
|
|
|
|
.analysis-table { |
|
|
width: 100%; |
|
|
border-collapse: collapse; |
|
|
margin-top: 20px; |
|
|
} |
|
|
.analysis-table th, .analysis-table td { |
|
|
padding: 12px; |
|
|
border: 1px solid #e0e0e0; |
|
|
text-align: center; |
|
|
} |
|
|
.analysis-table th { |
|
|
background: #f5f5f5; |
|
|
font-weight: bold; |
|
|
} |
|
|
.milestone-timeline { |
|
|
padding: 20px; |
|
|
} |
|
|
.milestone { |
|
|
display: flex; |
|
|
margin-bottom: 30px; |
|
|
position: relative; |
|
|
} |
|
|
.milestone-date { |
|
|
width: 100px; |
|
|
font-weight: bold; |
|
|
color: #1976D2; |
|
|
} |
|
|
.milestone-content { |
|
|
flex: 1; |
|
|
padding-left: 20px; |
|
|
border-left: 2px solid #e0e0e0; |
|
|
} |
|
|
.milestone-content h4 { |
|
|
margin: 0 0 10px 0; |
|
|
color: #333; |
|
|
} |
|
|
.milestone-content p { |
|
|
margin: 0; |
|
|
line-height: 1.6; |
|
|
color: #666; |
|
|
} |
|
|
</style> |
|
|
</html> |
