barem.json

{"Ti\u00eau_ch\u00ed_ch\u00ednh":{"2":"Research (25)\n\n(23)","3":"Research (25)\n\n(23)","4":"Research (25)\n\n(23)","5":"X\u00e1c \u0111\u1ecbnh ro\u0303 v\u00e2\u0301n \u0111\u00ea\u0300, m\u1ee5c ti\u00eau va\u0300 vai tro\u0300 nha\u0303n ha\u0300ng trong chi\u00ea\u0301n di\u0323ch (20)\n\n(18)","6":"X\u00e1c \u0111\u1ecbnh ro\u0303 v\u00e2\u0301n \u0111\u00ea\u0300, m\u1ee5c ti\u00eau va\u0300 vai tro\u0300 nha\u0303n ha\u0300ng trong chi\u00ea\u0301n di\u0323ch (20)\n\n(18)","7":"X\u00e1c \u0111\u1ecbnh ro\u0303 v\u00e2\u0301n \u0111\u00ea\u0300, m\u1ee5c ti\u00eau va\u0300 vai tro\u0300 nha\u0303n ha\u0300ng trong chi\u00ea\u0301n di\u0323ch (20)\n\n(18)","8":"Ph\u00e2n t\u00edch \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng truy\u00ea\u0300n th\u00f4ng (30)\n\n(25)","9":"Ph\u00e2n t\u00edch \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng truy\u00ea\u0300n th\u00f4ng (30)\n\n(25)","10":"Ph\u00e2n t\u00edch \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng truy\u00ea\u0300n th\u00f4ng (30)\n\n(25)","12":"\u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn (10)\n\n(10)","13":"\u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn (10)\n\n(10)","14":"\u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn (10)\n\n(10)","16":"\u00dd t\u01b0\u1edfng l\u1edbn (Big Idea) (10)\n\n(9)","17":"\u00dd t\u01b0\u1edfng l\u1edbn (Big Idea) (10)\n\n(9)","18":"\u00dd t\u01b0\u1edfng l\u1edbn (Big Idea) (10)\n\n(9)","20":"Tr\u00ecnh b\u00e0y Slide (5)\n\n(5)","21":"Tr\u00ecnh b\u00e0y Slide (5)\n\n(5)"},"Ti\u00eau_ch\u00ed_con":{"2":"\u0110\u00e1nh gi\u00e1 t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng ","3":"Th\u1ea5u hi\u1ec3u ng\u00e0nh h\u00e0ng (Brand v\u00e0 \u0111\u1ed1i th\u1ee7)","4":"Nh\u00ecn ra xu h\u01b0\u1edbng, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c","5":"Xa\u0301c \u0111i\u0323nh v\u00e2\u0301n \u0111\u00ea\u0300 truy\u1ec1n th\u00f4ng","6":"Xa\u0301c \u0111i\u0323nh ro\u0303 mu\u0323c ti\u00eau cu\u0309a chi\u00ea\u0301n di\u0323ch","7":"Nh\u00ecn nh\u1eadn \u0111\u00fang vai tr\u00f2 c\u1ee7a Brand trong chi\u00ea\u0301n di\u0323ch","8":"Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng","9":" Insight li\u00ean quan ch\u1eb7t ch\u1ebd v\u00e0 c\u00f3 t\u00ednh kh\u1ea3 thi cao v\u1edbi th\u01b0\u01a1ng hi\u1ec7u","10":"Insight c\u00f3 t\u00ednh \u0111\u1ed9c \u0111\u00e1o, m\u1edbi m\u1ebb, c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau","12":"_x0008_M\u1ee9c \u0111\u1ed9 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u1edbi c\u00e1c ph\u00e2n t\u00edch tr\u01b0\u1edbc \u0111\u00f3","13":"M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi Brand v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau","14":" M\u1ee9c \u0111\u1ed9 \u0111an xen y\u1ebfu t\u1ed1 Brand role v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn","16":"Gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c vai tro\u0300 th\u01b0\u01a1ng hi\u1ec7u","17":"Ph\u00f9 h\u1ee3p v\u1edbi insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau","18":"\u00dd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, s\u00e1ng t\u1ea1o, c\u00f3 t\u00ednh kh\u1ea3 thi","20":"\u0110\u1ea3m b\u1ea3o t\u00ednh strorytelling","21":"Tr\u00ecnh b\u00e0y slide r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3, c\u00f3 t\u00ednh th\u1ea9m m\u1ef9"},"Nhan_xet":{"2":"Nghi\u00ean c\u1ee9u t\u1ed1t, tr\u00ecnh b\u00e0y th\u00f4ng tin h\u1ee3p l\u00fd\nPh\u1ea7n so s\u00e1nh c\u00e1c brands ch\u01b0a r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn r\u00f5 r\u1ec7t, n\u1ebfu th\u1ef1c s\u1ef1 kh\u00f4ng r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn n\u00e0o insightful th\u00ec kh\u00f4ng c\u1ea7n cho v\u00e0o b\u00e0i, c\u00f3 th\u1ec3 l\u00e0m lo\u00e3ng th\u00f4ng tin. Ch\u1ec9 n\u00ean cho v\u00e0o khi n\u00f3 th\u1ef1c s\u1ef1 helpful cho b\u00e0i","3":"Nghi\u00ean c\u1ee9u t\u1ed1t, tr\u00ecnh b\u00e0y th\u00f4ng tin h\u1ee3p l\u00fd\nPh\u1ea7n so s\u00e1nh c\u00e1c brands ch\u01b0a r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn r\u00f5 r\u1ec7t, n\u1ebfu th\u1ef1c s\u1ef1 kh\u00f4ng r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn n\u00e0o insightful th\u00ec kh\u00f4ng c\u1ea7n cho v\u00e0o b\u00e0i, c\u00f3 th\u1ec3 l\u00e0m lo\u00e3ng th\u00f4ng tin. Ch\u1ec9 n\u00ean cho v\u00e0o khi n\u00f3 th\u1ef1c s\u1ef1 helpful cho b\u00e0i","4":"Nghi\u00ean c\u1ee9u t\u1ed1t, tr\u00ecnh b\u00e0y th\u00f4ng tin h\u1ee3p l\u00fd\nPh\u1ea7n so s\u00e1nh c\u00e1c brands ch\u01b0a r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn r\u00f5 r\u1ec7t, n\u1ebfu th\u1ef1c s\u1ef1 kh\u00f4ng r\u00fat ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn n\u00e0o insightful th\u00ec kh\u00f4ng c\u1ea7n cho v\u00e0o b\u00e0i, c\u00f3 th\u1ec3 l\u00e0m lo\u00e3ng th\u00f4ng tin. Ch\u1ec9 n\u00ean cho v\u00e0o khi n\u00f3 th\u1ef1c s\u1ef1 helpful cho b\u00e0i","5":"Ch\u01b0a th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1ec1 truy\u1ec1n th\u00f4ng c\u1ee7a brand\nTh\u1ee9 m\u00e0 team th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c l\u00e0 room to win th\u00f4i nh\u01b0ng m\u00e0 c\u0169ng c\u1ea7n xem x\u00e9t \u0111\u1ebfn vi\u1ec7c t\u1ea1i sao c\u00e1i room hi\u1ec7n t\u1ea1i Colgate thua, t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a Colgate l\u1ea1i ko \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfng vang trong 1 th\u1ecb tr\u01b0\u1eddng nh\u01b0 hi\u1ec7n t\u1ea1i (Do function y\u1ebfu k\u00e9m hay sao?)","6":"Ch\u01b0a th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1ec1 truy\u1ec1n th\u00f4ng c\u1ee7a brand\nTh\u1ee9 m\u00e0 team th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c l\u00e0 room to win th\u00f4i nh\u01b0ng m\u00e0 c\u0169ng c\u1ea7n xem x\u00e9t \u0111\u1ebfn vi\u1ec7c t\u1ea1i sao c\u00e1i room hi\u1ec7n t\u1ea1i Colgate thua, t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a Colgate l\u1ea1i ko \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfng vang trong 1 th\u1ecb tr\u01b0\u1eddng nh\u01b0 hi\u1ec7n t\u1ea1i (Do function y\u1ebfu k\u00e9m hay sao?)","7":"Vai tr\u00f2 c\u1ee7a brand ok","8":"Ph\u00e2n t\u00edch TA kh\u00e1 k\u0129, t\u1ed1t","9":"Tuy TA \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch k\u0129 nh\u01b0ng insight l\u1ea1i kh\u00f4ng th\u1ef1c s\u1ef1 li\u00ean quan \u0111\u1ebfn TA. Insight c\u0169ng h\u01a1i conflict: N\u1ebfu TA \u0111\u00e3 ngh\u0129 n\u1ee5 c\u01b0\u1eddi l\u00e0 quan tr\u1ecdng, th\u00ec kh\u1ea3 n\u0103ng cao ng\u01b0\u1eddi ta c\u0169ng abide m\u1ea5y c\u00e1i ti\u00eau chu\u1ea9n v\u1ec1 n\u1ee5 c\u01b0\u1eddi \u0111\u1eb9p m\u00e0 team nh\u1eafc \u0111\u1ebfn \u1ea5y. Ngh\u0129a l\u00e0 h\u1ecd c\u0169ng s\u1ebd c\u1ed1 \u0111\u1ec3 n\u1ee5 c\u01b0\u1eddi h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1eb9p nh\u1ea5t theo ti\u00eau chu\u1ea9n x\u00e3 h\u1ed9i th\u00f4i. Gi\u1ed1ng nh\u01b0 vi\u1ec7c m\u1eb7c suits \u1ea5y th\u00ec ngta c\u0169ng ph\u1ea3i m\u1eb7c suits theo quy t\u1eafc t\u1eeb tr\u01b0\u1edbc t\u1edbi gi\u1edd, ch\u1ee9 ko ph\u1ea3i ki\u1ec3u m\u1eb7c 1 b\u1ed9 suits k\u00ec k\u00ec l\u1ea1 l\u1ea1 xong b\u1ea3o \u0111\u1ea5y m\u1edbi l\u00e0 \u0111\u1eb9p \u1ea5y","10":"V\u00ec v\u1eady maybe n\u00ean nh\u00ecn th\u00eam nhi\u1ec1u g\u00f3c nh\u00ecn v\u1edbi insight n\u00e0y, l\u00e0m sao cho n\u00f3 th\u1eadt kh\u1edbp v\u1edbi TA. Dont care too much about the meanings of smile bla bla :v quan tr\u1ecdng l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng th\u00f4i, kh\u1edbp \u0111\u01b0\u1ee3c th\u00ec c\u00e0ng t\u1ed1t","12":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n t\u00edch, tuy nhi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 m\u1eb7t tr\u00ecnh b\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 1 ph\u1ea7n m\u1eaft x\u00edch quan tr\u1ecdng trong c\u1ea5u tr\u00fac to\u00e0n b\u00e0i, \u0111\u1ed3ng \u00fd r\u1eb1ng 1 v\u00e0i \u0111\u1ec1 b\u1ecb limit s\u1ed1 slides th\u00ec kh\u00f3 tr\u00ecnh b\u00e0y k\u0129 ra nh\u01b0ng n\u1ebfu ko c\u00f3 limit n\u00e0o th\u00ec n\u00ean \u0111\u1ea7u t\u01b0 h\u01a1n v\u00e0o storytelling \u0111o\u1ea1n n\u00e0y","13":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n t\u00edch, tuy nhi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 m\u1eb7t tr\u00ecnh b\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 1 ph\u1ea7n m\u1eaft x\u00edch quan tr\u1ecdng trong c\u1ea5u tr\u00fac to\u00e0n b\u00e0i, \u0111\u1ed3ng \u00fd r\u1eb1ng 1 v\u00e0i \u0111\u1ec1 b\u1ecb limit s\u1ed1 slides th\u00ec kh\u00f3 tr\u00ecnh b\u00e0y k\u0129 ra nh\u01b0ng n\u1ebfu ko c\u00f3 limit n\u00e0o th\u00ec n\u00ean \u0111\u1ea7u t\u01b0 h\u01a1n v\u00e0o storytelling \u0111o\u1ea1n n\u00e0y","14":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n t\u00edch, tuy nhi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 m\u1eb7t tr\u00ecnh b\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 1 ph\u1ea7n m\u1eaft x\u00edch quan tr\u1ecdng trong c\u1ea5u tr\u00fac to\u00e0n b\u00e0i, \u0111\u1ed3ng \u00fd r\u1eb1ng 1 v\u00e0i \u0111\u1ec1 b\u1ecb limit s\u1ed1 slides th\u00ec kh\u00f3 tr\u00ecnh b\u00e0y k\u0129 ra nh\u01b0ng n\u1ebfu ko c\u00f3 limit n\u00e0o th\u00ec n\u00ean \u0111\u1ea7u t\u01b0 h\u01a1n v\u00e0o storytelling \u0111o\u1ea1n n\u00e0y","16":"Idea hay, s\u00e1ng t\u1ea1o\nTeam c\u00f3 th\u1ec3 khai th\u00e1c th\u00eam Idea n\u00e0y, make it bold. Idea n\u00e0y c\u00f3 th\u1ec3 bold h\u01a1n n\u1eefa nh\u00e9 v\u00e0 idea c\u00e0ng bold BGK th\u01b0\u1eddng s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd. Idea kh\u00e1 ti\u1ec1m n\u0103ng","17":"Idea hay, s\u00e1ng t\u1ea1o\nTeam c\u00f3 th\u1ec3 khai th\u00e1c th\u00eam Idea n\u00e0y, make it bold. Idea n\u00e0y c\u00f3 th\u1ec3 bold h\u01a1n n\u1eefa nh\u00e9 v\u00e0 idea c\u00e0ng bold BGK th\u01b0\u1eddng s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd. Idea kh\u00e1 ti\u1ec1m n\u0103ng","18":"Idea hay, s\u00e1ng t\u1ea1o\nTeam c\u00f3 th\u1ec3 khai th\u00e1c th\u00eam Idea n\u00e0y, make it bold. Idea n\u00e0y c\u00f3 th\u1ec3 bold h\u01a1n n\u1eefa nh\u00e9 v\u00e0 idea c\u00e0ng bold BGK th\u01b0\u1eddng s\u1ebd c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd. Idea kh\u00e1 ti\u1ec1m n\u0103ng","20":"T\u1ed1t","21":"\u0110\u1eb9p"}}