Add campaign banner and welcome introduction

.gitattributes

@@ -33,3 +33,4 @@ saved_model/**/* filter=lfs diff=lfs merge=lfs -text
 *.zip filter=lfs diff=lfs merge=lfs -text
 *.zst filter=lfs diff=lfs merge=lfs -text
 *tfevents* filter=lfs diff=lfs merge=lfs -text
+assets/parallel-campaign-banner.png filter=lfs diff=lfs merge=lfs -text

README.md

@@ -6,11 +6,13 @@ sdk: static
 pinned: false
 ---
 
-# Parallel
+[![Parallel — Web search built for AI scale](https://huggingface.co/spaces/parallel-web/README/resolve/main/assets/parallel-campaign-banner.png)](https://parallel.ai/)
+
+# Welcome to Parallel
 
 **Infrastructure for intelligence on the web.**
 
-Parallel builds web APIs for AI agents. Give your models access to current information: search the web, extract useful content, research complex questions, monitor changes, and make decisions grounded in web evidence.
+Welcome to the official Parallel organization on Hugging Face. We build web APIs for AI agents. Give your models access to current information: search the web, extract useful content, research complex questions, monitor changes, and make decisions grounded in web evidence.
 
 [Website](https://parallel.ai/) · [Get started](https://platform.parallel.ai/) · [Documentation](https://docs.parallel.ai/) · [GitHub](https://github.com/parallel-web) · [Blog](https://parallel.ai/blog)