File size: 30,687 Bytes
d652f63 | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 | customer_id,segment_label,risk_level,churn_risk_score,total_spent,revenue_at_stake,final_priority_score,recommended_action,recommended_channel,recommended_offer,urgency,priority,behavioral_enhancements
C00379,VIP,Critical,94.88,5715.41,5422.781008,121.53,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($5,715) — maximum retention effort warranted"
C01576,VIP,Critical,93.86,5017.39,4709.322254000001,121.25,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($5,017) — maximum retention effort warranted"
C01959,VIP,Critical,93.01,4991.179999999999,4642.296517999999,121.22,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($4,991) — maximum retention effort warranted"
C02209,VIP,Critical,92.78,5499.9,5102.80722,121.08,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($5,500) — maximum retention effort warranted"
C04103,VIP,Critical,92.51,4205.32,3890.341532,120.87,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($4,205) — maximum retention effort warranted"
C00577,VIP,Critical,93.63,4662.99,4365.957536999999,120.76,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Low digital engagement — consider SMS over email; High lifetime spend ($4,663) — maximum retention effort warranted"
C02351,VIP,Critical,91.46,3988.35,3647.74491,120.74,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($3,988) — maximum retention effort warranted"
C02935,VIP,Critical,95.55,4449.51,4251.506805,120.71,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,450) — maximum retention effort warranted"
C03473,VIP,Critical,88.31,4039.55,3567.326605,120.69,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,040) — maximum retention effort warranted"
C00630,VIP,Critical,93.33,4069.9,3798.4376700000003,120.49,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,070) — maximum retention effort warranted"
C03761,VIP,Critical,95.83,4560.63,4370.451728999999,120.43,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($4,561) — maximum retention effort warranted"
C00723,VIP,Critical,94.29,3584.69,3380.004201,120.25,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Low digital engagement — consider SMS over email; High lifetime spend ($3,585) — maximum retention effort warranted"
C02538,VIP,Critical,94.5,3500.8500000000004,3308.3032500000004,120.21,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,501) — maximum retention effort warranted"
C03828,VIP,Critical,97.29,5411.17,5264.527293000001,120.14,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($5,411) — maximum retention effort warranted"
C04753,VIP,Critical,95.59,3892.77,3721.098843,120.11,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,893) — maximum retention effort warranted"
C04882,VIP,Critical,91.79,3304.67,3033.3565930000004,120.04,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,305) — maximum retention effort warranted"
C03701,VIP,Critical,95.26,4446.93,4236.145518,120.04,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($4,447) — maximum retention effort warranted"
C01454,VIP,Critical,96.55,3599.8699999999994,3475.6744849999995,119.97,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,600) — maximum retention effort warranted"
C02832,VIP,Critical,98.09,3538.37,3470.787133,119.97,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,538) — maximum retention effort warranted"
C02824,VIP,Critical,92.53,3634.16,3362.688248,119.91,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,634) — maximum retention effort warranted"
C03247,VIP,Critical,95.31,2892.17,2756.527227,119.84,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,892) — maximum retention effort warranted"
C04938,VIP,Critical,94.38,3347.44,3159.313872,119.78,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,347) — maximum retention effort warranted"
C00167,VIP,Critical,94.84,3874.26,3674.3481840000004,119.75,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,874) — maximum retention effort warranted"
C04834,VIP,Critical,89.56,2383.95,2135.06562,119.67,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($2,384) — maximum retention effort warranted"
C01032,VIP,Critical,93.34,2650.53,2474.004702,119.63,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,651) — maximum retention effort warranted"
C00522,VIP,Critical,95.61,3519.87,3365.347707,119.58,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,520) — maximum retention effort warranted"
C03195,VIP,Critical,95.78,4131.86,3957.4955079999995,119.57,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($4,132) — maximum retention effort warranted"
C03315,VIP,Critical,98.66,3336.36,3291.652776,119.53,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,336) — maximum retention effort warranted"
C03724,VIP,Critical,96.6,3982.33,3846.9307799999997,119.51,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($3,982) — maximum retention effort warranted"
C04373,VIP,Critical,94.81,2859.01,2710.6273810000002,119.48,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($2,859) — maximum retention effort warranted"
C01914,VIP,Critical,97.39,3282.11,3196.446929,119.47,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,282) — maximum retention effort warranted"
C04815,VIP,Critical,96.9,3547.5199999999995,3437.54688,119.29,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($3,548) — maximum retention effort warranted"
C04947,VIP,Critical,91.51,2669.34,2442.7130340000003,119.27,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,669) — maximum retention effort warranted"
C01844,VIP,Critical,97.65,2480.5,2422.20825,119.25,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,480) — maximum retention effort warranted"
C03132,VIP,Critical,94.3,2540.5,2395.6915,119.23,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($2,540) — maximum retention effort warranted"
C03010,VIP,Critical,99.2,2835.09,2812.4092800000003,119.22,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,835) — maximum retention effort warranted"
C03793,VIP,Critical,97.94,2408.58,2358.9632519999996,119.2,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,409) — maximum retention effort warranted"
C01836,VIP,Critical,95.4,2471.9100000000003,2358.2021400000003,119.2,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,472) — maximum retention effort warranted"
C04580,VIP,Critical,97.41,4000.73,3897.111093,119.2,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($4,001) — maximum retention effort warranted"
C01640,VIP,Critical,98.34,2803.5,2756.9619000000002,119.18,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,804) — maximum retention effort warranted"
C01937,VIP,Critical,97.1,2400.24,2330.6330399999997,119.18,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Low digital engagement — consider SMS over email; High lifetime spend ($2,400) — maximum retention effort warranted"
C00516,VIP,Critical,98.1,3905.62,3831.41322,119.17,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($3,906) — maximum retention effort warranted"
C02465,VIP,Critical,95.31,2442.23,2327.689413,119.17,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($2,442) — maximum retention effort warranted"
C02608,VIP,Critical,98.22,2764.8,2715.58656,119.15,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,765) — maximum retention effort warranted"
C01216,VIP,Critical,98.04,2251.33,2207.203932,119.07,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,251) — maximum retention effort warranted"
C03225,VIP,Critical,98.37,2373.24,2334.556188,118.85,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,373) — maximum retention effort warranted"
C02688,VIP,Critical,98.87,2710.11,2679.4857570000004,118.79,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"High lifetime spend ($2,710) — maximum retention effort warranted"
C00668,VIP,Critical,95.96,2182.5,2094.3269999999998,118.63,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,182) — maximum retention effort warranted"
C01206,VIP,Critical,98.06,2350.1,2304.50806,118.49,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,350) — maximum retention effort warranted"
C03932,VIP,Critical,94.46,2433.4700000000003,2298.655762,118.48,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,433) — maximum retention effort warranted"
C02575,VIP,Critical,97.98,2658.7200000000003,2605.0138560000005,118.4,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,659) — maximum retention effort warranted"
C02199,VIP,Critical,97.3,2644.32,2572.9233600000002,118.37,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,644) — maximum retention effort warranted"
C04306,VIP,Critical,93.37,1848.6,1726.03782,118.24,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C02708,VIP,Critical,98.38,2405.92,2366.944096,118.21,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,406) — maximum retention effort warranted"
C04948,VIP,Critical,99.01,1942.75,1923.5167750000003,118.12,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C04179,VIP,Critical,98.04,1872.81,1836.102924,118.03,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C00017,VIP,Critical,93.79,1630.08,1528.852032,118.0,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C02360,VIP,Critical,94.48,1888.37,1784.1319760000001,117.97,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Decreasing spend trend — offer may need to be larger
C00502,VIP,Critical,99.18,2049.29,2032.485822,117.9,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,049) — maximum retention effort warranted"
C03656,VIP,Critical,98.39,2010.05,1977.688195,117.85,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,010) — maximum retention effort warranted"
C04823,VIP,Critical,96.46,1934.28,1865.8064879999997,117.73,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03031,VIP,Critical,98.84,1579.1,1560.78244,117.71,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C03620,VIP,Critical,91.16,1350.11,1230.760276,117.57,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C03602,VIP,Critical,97.41,2035.19,1982.478579,117.52,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,"Very long purchase gap — urgency justified; High lifetime spend ($2,035) — maximum retention effort warranted"
C00261,VIP,Critical,97.17,1531.65,1488.304305,117.28,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C03238,VIP,Critical,99.55,1348.76,1342.69058,117.07,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C03170,VIP,Critical,96.39,1304.46,1257.368994,116.94,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C00561,VIP,Critical,98.36,1358.61,1336.328796,116.73,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C00363,VIP,Critical,97.14,871.73,846.798522,116.49,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C01677,VIP,Critical,98.21,751.85,738.391885,115.88,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C04011,VIP,Critical,98.11,809.4499999999999,794.1513949999999,115.36,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C03628,VIP,Critical,94.7,531.11,502.96117000000004,114.44,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,None
C04798,VIP,Critical,99.44,420.21,417.85682399999996,113.74,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C01463,VIP,Critical,99.84,394.02,393.389568,113.62,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C03956,VIP,Critical,98.73,324.88,320.754024,112.88,EMERGENCY: Executive-Level Save,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,Very long purchase gap — urgency justified
C03142,Loyal,Critical,91.97,4322.35,3975.265295,110.91,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,322) — maximum retention effort warranted"
C03933,Loyal,Critical,84.12,4261.57,3584.832684,110.7,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,262) — maximum retention effort warranted"
C02572,Loyal,Critical,85.78,4102.8,3519.38184,110.67,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,103) — maximum retention effort warranted"
C02024,Loyal,Critical,93.61,5164.740000000001,4834.713114000001,110.63,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Very long purchase gap — urgency justified; High lifetime spend ($5,165) — maximum retention effort warranted"
C03443,Loyal,Critical,96.38,3972.78,3828.965364,110.5,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,973) — maximum retention effort warranted"
C04589,Loyal,Critical,87.09,3582.4,3119.9121600000003,110.43,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,582) — maximum retention effort warranted"
C00171,Loyal,Critical,96.8,3823.81,3701.4480799999997,110.43,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,824) — maximum retention effort warranted"
C01812,Loyal,Critical,94.22,3296.3900000000003,3105.8586580000006,110.42,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,296) — maximum retention effort warranted"
C03807,Loyal,Critical,91.05,3389.98,3086.57679,110.4,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,390) — maximum retention effort warranted"
C02664,Loyal,Critical,93.17,3175.99,2959.0698829999997,110.32,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($3,176) — maximum retention effort warranted"
C04211,Loyal,Critical,83.54,3411.69,2850.125826,110.24,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,412) — maximum retention effort warranted"
C02352,Loyal,Critical,92.39,2788.63,2576.415257,110.04,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,789) — maximum retention effort warranted"
C01711,Loyal,Critical,86.33,2873.79,2480.9429069999996,109.97,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,874) — maximum retention effort warranted"
C01819,Loyal,Critical,92.4,2693.63,2488.9141200000004,109.97,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,694) — maximum retention effort warranted"
C04482,Loyal,Critical,79.96,3084.89,2466.6780439999998,109.96,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,085) — maximum retention effort warranted"
C02218,Loyal,Critical,90.92,3126.33,2842.459236,109.91,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,126) — maximum retention effort warranted"
C04503,Loyal,Critical,89.12,2593.31,2311.1578719999998,109.83,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,593) — maximum retention effort warranted"
C02829,Loyal,Critical,91.38,2341.39,2139.5621819999997,109.67,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,341) — maximum retention effort warranted"
C00185,Loyal,Critical,86.75,2448.61,2124.1691750000005,109.66,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,449) — maximum retention effort warranted"
C01093,Loyal,Critical,88.28,2385.48,2105.9017440000002,109.64,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,385) — maximum retention effort warranted"
C00793,Loyal,Critical,90.68,2707.61,2455.260748,109.61,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,708) — maximum retention effort warranted"
C03414,Loyal,Critical,94.39,2591.11,2445.748729,109.61,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,591) — maximum retention effort warranted"
C02803,Loyal,Critical,87.91,2340.62,2057.639042,109.59,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,341) — maximum retention effort warranted"
C00170,Loyal,Critical,91.68,2214.8,2030.5286400000002,109.57,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,215) — maximum retention effort warranted"
C00339,Loyal,Critical,88.81,2287.4100000000003,2031.4488210000002,109.57,Desperate Save: Maximum Incentive,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,"High lifetime spend ($2,287) — maximum retention effort warranted"
|