customer_id,segment_label,risk_level,churn_risk_score,recency_days,total_spent,RFM_score,recommended_action,action_description,recommended_channel,recommended_offer,urgency,priority,final_priority_score,expected_lift,cost_estimate,cost_per_customer,revenue_at_stake,expected_revenue_saved,expected_roi,rationale,behavioral_enhancements
C00001,Loyal,Low,2.32,20,1593.67,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.94,15-20% revenue increase,$5/customer,5,36.973144,5.5459716,0.11,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00002,Lost,Critical,99.33,509,584.24,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.4,N/A,$1/customer (survey only),1,580.325592,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00003,Lost,Critical,98.78,205,179.68,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.7,N/A,$1/customer (survey only),1,177.48790400000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00004,Lost,Critical,99.16,300,220.55,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.12,N/A,$1/customer (survey only),1,218.69737999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00005,At Risk,Critical,99.46,585,876.15,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.54,25-35% retention improvement,$60/customer,60,871.41879,243.9972612,3.07,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00006,At Risk,Low,2.05,43,475.82,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.42,10-15% activation rate,$3/customer,3,9.754309999999998,1.1705171999999997,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00007,At Risk,Low,2.3,61,511.9,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.76,10-15% activation rate,$3/customer,3,11.7737,1.412844,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00008,At Risk,Low,3.52,83,896.3599999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.63,10-15% activation rate,$3/customer,3,31.551872,3.78622464,0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00009,Lost,Critical,96.33,134,722.77,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.43,N/A,$1/customer (survey only),1,696.244341,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C00010,Lost,Critical,98.42,961,288.04,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.3,N/A,$1/customer (survey only),1,283.488968,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00011,Loyal,Low,0.99,47,2600.47,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.24,15-20% revenue increase,$5/customer,5,25.744652999999996,3.861697949999999,-0.23,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00012,Lost,Critical,99.62,427,360.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.1,N/A,$1/customer (survey only),1,358.79139200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00013,Loyal,Low,0.09,40,1755.47,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.56,15-20% revenue increase,$5/customer,5,1.579923,0.23698845,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00014,At Risk,Low,17.24,89,1386.56,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.63,10-15% activation rate,$3/customer,3,239.04294399999998,28.685153279999998,8.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00015,Lost,Critical,99.53,825,682.9,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.38,N/A,$1/customer (survey only),1,679.6903699999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00016,At Risk,Low,3.39,65,1094.17,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.61,10-15% activation rate,$3/customer,3,37.092363,4.45108356,0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00017,VIP,Critical,93.79,100,1630.08,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.0,30-40% retention improvement,$300/customer,300,1528.852032,611.5408128,1.04,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C00018,Lost,Critical,99.52,595,543.53,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.26,N/A,$1/customer (survey only),1,540.9210559999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00019,At Risk,Low,5.41,36,653.63,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.85,10-15% activation rate,$3/customer,3,35.361383000000004,4.24336596,0.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00020,At Risk,Critical,97.6,114,1256.13,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.56,25-35% retention improvement,$60/customer,60,1225.98288,343.27520640000006,4.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00021,At Risk,Low,2.68,32,810.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.25,10-15% activation rate,$3/customer,3,21.724616,2.60695392,-0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00022,At Risk,Critical,96.17,217,1331.04,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.98,25-35% retention improvement,$60/customer,60,1280.061168,358.41712704,4.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00023,At Risk,Critical,97.6,115,483.1,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.98,25-35% retention improvement,$60/customer,60,471.5056,132.02156800000003,1.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00024,At Risk,Low,2.28,68,514.73,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.76,10-15% activation rate,$3/customer,3,11.735843999999998,1.4083012799999997,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00025,Lost,Critical,99.56,702,84.77000000000001,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.89,N/A,$1/customer (survey only),1,84.39701200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00026,Lost,Critical,96.89,230,154.77,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.37,N/A,$1/customer (survey only),1,149.95665300000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00027,Loyal,Low,0.9,65,5483.51,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.5,15-20% revenue increase,$5/customer,5,49.35159000000001,7.402738500000001,0.48,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00028,Lost,Medium,34.31,89,98.63,5.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,38.77,3-5% win-back rate,$2/customer,2,33.839953,1.35359812,-0.32,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,None
C00029,At Risk,Low,1.21,23,557.59,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.09,10-15% activation rate,$3/customer,3,6.7468390000000005,0.80962068,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00030,At Risk,Low,2.9,52,702.11,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.46,10-15% activation rate,$3/customer,3,20.36119,2.4433428,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00031,At Risk,Low,1.8,30,436.98,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.03,10-15% activation rate,$3/customer,3,7.865640000000001,0.9438768000000001,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00032,At Risk,Critical,98.26,206,987.04,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.76,25-35% retention improvement,$60/customer,60,969.865504,271.56234112000004,3.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00033,Lost,Critical,98.83,481,268.45,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.17,N/A,$1/customer (survey only),1,265.30913499999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00034,Loyal,Critical,94.42,180,2358.88,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.42,25-35% retention improvement,$80/customer,80,2227.254496,668.1763488,7.35,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,359) — maximum retention effort warranted"
C00035,Loyal,Critical,80.77,143,1558.63,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.61,25-35% retention improvement,$80/customer,80,1258.905451,377.6716353,3.72,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00036,Lost,Critical,92.67,130,542.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.44,N/A,$1/customer (survey only),1,502.744017,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00037,At Risk,Low,3.35,71,1038.52,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.82,10-15% activation rate,$3/customer,3,34.790420000000005,4.1748504,0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00038,Loyal,Low,0.06,14,2415.24,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.79,15-20% revenue increase,$5/customer,5,1.4491439999999998,0.21737159999999997,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00039,Loyal,Low,0.26,1,2045.72,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.69,15-20% revenue increase,$5/customer,5,5.318872,0.7978308,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00040,At Risk,Critical,98.23,313,510.34,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.77,25-35% retention improvement,$60/customer,60,501.306982,140.36595496,1.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00041,At Risk,Low,3.23,63,345.96000000000004,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.67,10-15% activation rate,$3/customer,3,11.174508000000001,1.3409409600000002,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00042,At Risk,Low,0.42,4,1083.01,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.43,10-15% activation rate,$3/customer,3,4.548642,0.54583704,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00043,Loyal,Low,1.85,41,3016.04,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.75,15-20% revenue increase,$5/customer,5,55.79674000000001,8.369511000000001,0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00044,Lost,Medium,28.99,89,103.85,5.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,38.54,3-5% win-back rate,$2/customer,2,30.106115,1.2042446,-0.4,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,Decreasing spend trend — offer may need to be larger
C00045,Lost,Critical,99.66,655,632.01,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.56,N/A,$1/customer (survey only),1,629.8611659999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00046,At Risk,Critical,96.64,170,1423.24,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.45,25-35% retention improvement,$60/customer,60,1375.419136,385.11735808000003,5.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00047,Lost,Critical,98.71,356,245.59,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.66,N/A,$1/customer (survey only),1,242.421889,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00048,Lost,Critical,97.62,838,876.75,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.84,N/A,$1/customer (survey only),1,855.8833500000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00049,At Risk,Low,2.55,81,443.19,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.35,10-15% activation rate,$3/customer,3,11.301345,1.3561614,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00050,Loyal,Low,0.37,1,2616.1,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.74,15-20% revenue increase,$5/customer,5,9.67957,1.4519355,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00051,Lost,Critical,98.38,239,276.21,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.88,N/A,$1/customer (survey only),1,271.735398,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00052,At Risk,Low,1.34,22,724.72,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.41,10-15% activation rate,$3/customer,3,9.711248000000001,1.16534976,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00053,At Risk,Critical,96.43,402,1078.21,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.23,25-35% retention improvement,$60/customer,60,1039.717903,291.12101284000005,3.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00054,At Risk,Critical,97.84,167,692.06,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,677.111504,189.59122112,2.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00055,Lost,Critical,99.82,210,346.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,345.886282,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00056,Lost,Critical,99.29,363,269.01,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.52,N/A,$1/customer (survey only),1,267.100029,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00057,At Risk,Low,0.92,3,534.8,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.89,10-15% activation rate,$3/customer,3,4.920159999999999,0.5904191999999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00058,Lost,Critical,99.55,621,678.13,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.37,N/A,$1/customer (survey only),1,675.078415,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00059,Lost,Critical,98.48,303,418.17,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.05,N/A,$1/customer (survey only),1,411.81381600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00060,At Risk,Critical,97.63,195,598.08,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.41,25-35% retention improvement,$60/customer,60,583.905504,163.49354112,1.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00061,At Risk,Critical,99.23,269,613.5799999999999,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.16,25-35% retention improvement,$60/customer,60,608.855434,170.47952152,1.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00062,Loyal,Critical,91.93,180,1196.82,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.68,25-35% retention improvement,$80/customer,80,1100.2366260000001,330.0709878,3.13,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00063,At Risk,Low,0.55,73,586.27,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.88,10-15% activation rate,$3/customer,3,3.224485,0.3869382,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00064,At Risk,Low,1.77,50,721.49,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.58,10-15% activation rate,$3/customer,3,12.770373000000001,1.5324447600000002,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00065,At Risk,Critical,94.55,95,659.6600000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.54,25-35% retention improvement,$60/customer,60,623.7085300000001,174.63838840000005,1.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00066,At Risk,Low,1.01,8,781.92,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.04,10-15% activation rate,$3/customer,3,7.897391999999999,0.9476870399999998,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00067,Lost,Critical,98.11,133,344.33,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.98,N/A,$1/customer (survey only),1,337.822163,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00068,Lost,Critical,97.53,566,525.69,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.82,N/A,$1/customer (survey only),1,512.7054570000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00069,Lost,Critical,99.26,506,200.46,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.6,N/A,$1/customer (survey only),1,198.97659600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00070,Lost,Critical,99.04,211,240.15,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.28,N/A,$1/customer (survey only),1,237.84456000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00071,At Risk,Low,1.33,73,857.4,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.7,10-15% activation rate,$3/customer,3,11.40342,1.3684104,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00072,At Risk,Low,2.66,79,906.46,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.11,10-15% activation rate,$3/customer,3,24.111836000000004,2.89342032,-0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00073,At Risk,Low,0.11,13,944.92,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.76,10-15% activation rate,$3/customer,3,1.039412,0.12472944,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00074,Lost,Critical,99.3,419,51.88,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.92,N/A,$1/customer (survey only),1,51.51684,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00075,At Risk,Low,2.22,24,314.89,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.82,10-15% activation rate,$3/customer,3,6.990558,0.8388669599999999,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00076,At Risk,Low,2.94,12,193.37,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.47,10-15% activation rate,$3/customer,3,5.685078,0.68220936,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00077,Lost,Critical,97.73,300,114.83,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.79,N/A,$1/customer (survey only),1,112.223359,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00078,Loyal,Low,1.36,58,1598.86,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.92,15-20% revenue increase,$5/customer,5,21.744496,3.2616744,-0.35,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00079,At Risk,Low,0.96,6,518.53,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.91,10-15% activation rate,$3/customer,3,4.977887999999999,0.5973465599999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00080,At Risk,Low,2.72,48,510.99,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.4,10-15% activation rate,$3/customer,3,13.898928000000002,1.6678713600000001,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00081,At Risk,Low,1.32,24,964.56,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.91,10-15% activation rate,$3/customer,3,12.732192,1.52786304,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00082,At Risk,Low,0.82,24,741.0,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.25,10-15% activation rate,$3/customer,3,6.076199999999999,0.7291439999999999,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00083,Lost,Critical,99.05,565,808.51,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.71,N/A,$1/customer (survey only),1,800.8291549999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00084,At Risk,Critical,95.38,94,784.73,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.24,25-35% retention improvement,$60/customer,60,748.475474,209.57313272000002,2.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00085,At Risk,Critical,95.85,114,2448.23,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.52,25-35% retention improvement,$60/customer,60,2346.6284549999996,657.0559674,9.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"High lifetime spend ($2,448) — maximum retention effort warranted"
C00086,Lost,Low,6.26,56,298.86,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.96,0-2% return rate,$0/customer,0,18.708636000000002,0.18708636000000003,0.19,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00087,Lost,Critical,98.14,381,439.82,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.47,N/A,$1/customer (survey only),1,431.63934800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00088,At Risk,Critical,98.97,329,650.11,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.94,25-35% retention improvement,$60/customer,60,643.413867,180.15588276000003,2.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00089,VIP,Low,1.91,7,1009.94,10.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,39.35,5-10% retention improvement,$50/customer,50,19.289854,0.9644927,-0.98,VIP customer with low churn risk. Focus on deepening loyalty.,None
C00090,At Risk,Critical,98.34,161,925.1,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.63,25-35% retention improvement,$60/customer,60,909.7433400000001,254.72813520000005,3.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00091,At Risk,Low,2.85,6,823.17,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.73,10-15% activation rate,$3/customer,3,23.460345,2.8152414,-0.06,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00092,At Risk,Low,1.56,3,789.02,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.84,10-15% activation rate,$3/customer,3,12.308712,1.47704544,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00093,At Risk,Critical,95.67,160,638.05,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.83,25-35% retention improvement,$60/customer,60,610.422435,170.9182818,1.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00094,Lost,Critical,97.96,212,329.03,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.89,N/A,$1/customer (survey only),1,322.31778799999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00095,At Risk,Critical,95.19,144,804.54,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,765.8416259999999,214.43565528,2.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00096,At Risk,Low,2.7,17,584.48,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.64,10-15% activation rate,$3/customer,3,15.780960000000002,1.8937152000000002,-0.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00097,At Risk,Low,1.76,43,1512.21,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.64,10-15% activation rate,$3/customer,3,26.614896,3.19378752,0.06,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00098,Lost,Critical,99.73,769,36.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.24,N/A,$1/customer (survey only),1,36.261828,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00099,At Risk,Critical,92.25,93,1434.39,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.71,25-35% retention improvement,$60/customer,60,1323.2247750000001,370.5029370000001,5.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00100,At Risk,Low,0.68,32,747.74,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.61,10-15% activation rate,$3/customer,3,5.084632,0.61015584,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00101,At Risk,Critical,95.04,172,714.17,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.04,25-35% retention improvement,$60/customer,60,678.747168,190.04920704000003,2.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00102,Lost,Critical,99.81,775,166.27,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.24,N/A,$1/customer (survey only),1,165.95408700000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00103,Lost,Critical,99.73,497,310.13,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.48,N/A,$1/customer (survey only),1,309.29264900000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00104,Lost,Critical,97.58,434,42.03,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.48,N/A,$1/customer (survey only),1,41.012874000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00105,At Risk,Critical,93.88,115,830.32,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.65,25-35% retention improvement,$60/customer,60,779.504416,218.26123648,2.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00106,At Risk,Low,0.18,2,382.78,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.05,10-15% activation rate,$3/customer,3,0.689004,0.08268047999999999,-0.97,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00107,At Risk,Low,0.7,44,567.3199999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.54,10-15% activation rate,$3/customer,3,3.971239999999999,0.4765487999999999,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00108,At Risk,Critical,90.7,92,337.3,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.12,25-35% retention improvement,$60/customer,60,305.9311,85.66070800000001,0.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00109,At Risk,Low,1.14,61,1603.31,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.58,10-15% activation rate,$3/customer,3,18.277734,2.1933280799999997,-0.27,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00110,At Risk,Low,2.13,39,1168.68,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.17,10-15% activation rate,$3/customer,3,24.892884000000002,2.98714608,-0.0,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00111,Loyal,Low,2.1,8,2287.71,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.79,15-20% revenue increase,$5/customer,5,48.04191,7.2062865,0.44,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00112,Lost,Critical,98.92,561,520.73,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.83,N/A,$1/customer (survey only),1,515.106116,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00113,Lost,Critical,99.61,538,578.52,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.38,N/A,$1/customer (survey only),1,576.263772,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00114,Lost,Critical,100.0,502,648.61,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.62,N/A,$1/customer (survey only),1,648.61,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00115,At Risk,Critical,98.42,290,826.23,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.4,25-35% retention improvement,$60/customer,60,813.175566,227.68915848000003,2.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00116,Loyal,Critical,89.2,97,1792.11,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.09,25-35% retention improvement,$80/customer,80,1598.56212,479.56863599999997,4.99,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00117,Lost,Low,4.56,55,346.98,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.98,0-2% return rate,$0/customer,0,15.822287999999999,0.15822287999999998,0.16,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00118,At Risk,Critical,92.65,145,850.5,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.34,25-35% retention improvement,$60/customer,60,787.9882500000001,220.63671000000005,2.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C00119,Lost,Critical,99.79,181,485.71,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.37,N/A,$1/customer (survey only),1,484.690009,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00120,At Risk,Low,3.32,83,892.07,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.51,10-15% activation rate,$3/customer,3,29.616724,3.55400688,0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00121,At Risk,Critical,96.71,201,933.98,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.28,25-35% retention improvement,$60/customer,60,903.252058,252.91057624000004,3.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00122,Lost,Critical,99.98,404,603.36,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.81,N/A,$1/customer (survey only),1,603.239328,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00123,Lost,Critical,98.29,325,172.68,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.61,N/A,$1/customer (survey only),1,169.72717200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00124,Lost,Critical,98.37,179,585.39,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.05,N/A,$1/customer (survey only),1,575.848143,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00125,Lost,Critical,99.19,706,1271.55,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.28,N/A,$1/customer (survey only),1,1261.250445,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00126,At Risk,Critical,99.32,409,895.61,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.58,25-35% retention improvement,$60/customer,60,889.519852,249.06555856000003,3.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00127,Lost,Critical,99.29,400,352.55,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.06,N/A,$1/customer (survey only),1,350.04689500000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00128,At Risk,Low,1.33,25,1097.66,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.49,10-15% activation rate,$3/customer,3,14.598878000000003,1.7518653600000003,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00129,At Risk,Low,2.07,66,898.36,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.62,10-15% activation rate,$3/customer,3,18.596052,2.23152624,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00130,Lost,Low,3.23,65,241.12,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.35,0-2% return rate,$0/customer,0,7.788176000000001,0.07788176000000001,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00131,Loyal,Critical,98.53,479,1777.4699999999998,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.6,25-35% retention improvement,$80/customer,80,1751.341191,525.4023573,5.57,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C00132,Loyal,Critical,92.75,139,1578.29,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.91,25-35% retention improvement,$80/customer,80,1463.863975,439.15919249999996,4.49,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00133,VIP,Low,0.63,20,5855.79,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.27,5-10% retention improvement,$50/customer,50,36.891477,1.8445738500000002,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,None
C00134,At Risk,Low,2.14,36,243.52,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.99,10-15% activation rate,$3/customer,3,5.211328000000001,0.62535936,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00135,Lost,Critical,96.35,113,258.93,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.71,N/A,$1/customer (survey only),1,249.479055,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00136,Loyal,Low,0.38,21,2280.6,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.54,15-20% revenue increase,$5/customer,5,8.66628,1.299942,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00137,Loyal,Low,0.3,3,1708.34,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.62,15-20% revenue increase,$5/customer,5,5.12502,0.768753,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00138,At Risk,Low,1.89,69,1032.05,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.04,10-15% activation rate,$3/customer,3,19.505745,2.3406894,-0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00139,At Risk,Critical,97.69,235,593.73,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.4,25-35% retention improvement,$60/customer,60,580.014837,162.40415436000004,1.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00140,Lost,Critical,99.13,208,277.39,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.57,N/A,$1/customer (survey only),1,274.976707,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00141,Lost,Critical,96.54,214,308.42,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.4,N/A,$1/customer (survey only),1,297.748668,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00142,At Risk,Low,1.66,5,260.03,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.01,10-15% activation rate,$3/customer,3,4.316497999999999,0.5179797599999999,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00143,At Risk,Critical,95.33,93,1021.0,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.43,25-35% retention improvement,$60/customer,60,973.3193,272.529404,3.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00144,Lost,Critical,98.91,181,165.29,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.54,N/A,$1/customer (survey only),1,163.488339,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00145,Lost,Critical,100.0,518,119.51,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.58,N/A,$1/customer (survey only),1,119.51,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00146,Lost,Critical,99.82,423,29.7,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.85,N/A,$1/customer (survey only),1,29.646539999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00147,At Risk,Low,1.13,81,620.01,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.49,10-15% activation rate,$3/customer,3,7.006112999999999,0.8407335599999999,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00148,Lost,Critical,99.55,572,149.77,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.02,N/A,$1/customer (survey only),1,149.096035,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00149,Loyal,Low,0.52,27,940.56,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.21,15-20% revenue increase,$5/customer,5,4.890911999999999,0.7336367999999999,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00150,At Risk,Low,1.83,44,576.59,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.56,10-15% activation rate,$3/customer,3,10.551597000000001,1.2661916400000002,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00151,Lost,Critical,100.0,705,622.15,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.87,N/A,$1/customer (survey only),1,622.15,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00152,Lost,Critical,99.47,696,666.0,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.33,N/A,$1/customer (survey only),1,662.4702,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00153,At Risk,Critical,93.29,138,567.45,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.55,25-35% retention improvement,$60/customer,60,529.3741050000001,148.22474940000004,1.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00154,Lost,Critical,97.62,175,265.89,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.79,N/A,$1/customer (survey only),1,259.561818,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00155,At Risk,Low,1.53,21,885.05,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.02,10-15% activation rate,$3/customer,3,13.541265000000001,1.6249518,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00156,At Risk,Critical,96.28,185,818.21,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.01,25-35% retention improvement,$60/customer,60,787.772588,220.57632464000002,2.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00157,Lost,Critical,99.6,244,242.94,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.65,N/A,$1/customer (survey only),1,241.96824,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00158,At Risk,Critical,98.31,165,444.58,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.5,25-35% retention improvement,$60/customer,60,437.066598,122.37864744000001,1.04,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00159,At Risk,Critical,98.93,259,673.01,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.34,25-35% retention improvement,$60/customer,60,665.808793,186.42646204000002,2.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00160,At Risk,Low,2.43,73,543.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,13.218228000000002,1.58618736,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00161,Lost,Critical,96.29,111,283.28,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.89,N/A,$1/customer (survey only),1,272.770312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C00162,Lost,Critical,99.92,450,468.75000000000006,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.97,N/A,$1/customer (survey only),1,468.37500000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00163,Loyal,Low,0.39,54,1489.48,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.5,15-20% revenue increase,$5/customer,5,5.808972000000001,0.8713458000000001,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00164,Lost,Critical,98.2,390,484.37,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.33,N/A,$1/customer (survey only),1,475.65134,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00165,Lost,Critical,99.09,279,382.08,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.54,N/A,$1/customer (survey only),1,378.603072,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00166,Lost,Critical,99.74,685,122.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.63,N/A,$1/customer (survey only),1,122.25131799999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00167,VIP,Critical,94.84,119,3874.26,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.75,30-40% retention improvement,$300/customer,300,3674.3481840000004,1469.7392736000002,3.9,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,874) — maximum retention effort warranted"
C00168,Lost,Critical,99.23,741,526.46,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,522.4062580000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00169,At Risk,Low,1.49,80,1284.3200000000002,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.01,10-15% activation rate,$3/customer,3,19.136368,2.29636416,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00170,Loyal,Critical,91.68,166,2214.8,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.57,25-35% retention improvement,$80/customer,80,2030.5286400000002,609.158592,6.61,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,215) — maximum retention effort warranted"
C00171,Loyal,Critical,96.8,332,3823.81,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.43,25-35% retention improvement,$80/customer,80,3701.4480799999997,1110.4344239999998,12.88,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,824) — maximum retention effort warranted"
C00172,At Risk,Critical,96.16,175,463.97,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.54,25-35% retention improvement,$60/customer,60,446.15355200000005,124.92299456000002,1.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00173,Loyal,Low,0.17,8,2897.06,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.56,15-20% revenue increase,$5/customer,5,4.925002,0.7387503,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00174,VIP,Low,1.43,25,2887.0,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.16,5-10% retention improvement,$50/customer,50,41.2841,2.0642050000000003,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C00175,Lost,Critical,99.62,944,556.22,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.97,N/A,$1/customer (survey only),1,554.1063640000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00176,At Risk,Low,1.25,58,525.61,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.72,10-15% activation rate,$3/customer,3,6.570125000000001,0.7884150000000001,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00177,At Risk,Low,1.41,44,781.48,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,11.018868,1.3222641599999998,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00178,Lost,Critical,98.79,353,653.5699999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.28,N/A,$1/customer (survey only),1,645.661803,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00179,At Risk,Low,0.47,68,1111.47,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.66,10-15% activation rate,$3/customer,3,5.223908999999999,0.6268690799999999,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00180,Loyal,Low,0.16,40,1673.63,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.27,15-20% revenue increase,$5/customer,5,2.677808,0.4016712,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00181,At Risk,Critical,97.32,414,2003.09,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.82,25-35% retention improvement,$60/customer,60,1949.407188,545.83401264,8.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,003) — maximum retention effort warranted"
C00182,Lost,Critical,98.75,747,1388.94,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.12,N/A,$1/customer (survey only),1,1371.57825,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00183,Lost,Critical,99.28,571,229.77,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.87,N/A,$1/customer (survey only),1,228.115656,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00184,Lost,Critical,97.82,298,973.8,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.05,N/A,$1/customer (survey only),1,952.57116,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00185,Loyal,Critical,86.75,115,2448.61,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.66,25-35% retention improvement,$80/customer,80,2124.1691750000005,637.2507525000001,6.97,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,449) — maximum retention effort warranted"
C00186,At Risk,Critical,98.49,213,739.0400000000001,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.52,25-35% retention improvement,$60/customer,60,727.8804960000001,203.80653888000006,2.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00187,Loyal,Low,0.49,73,2498.61,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.83,15-20% revenue increase,$5/customer,5,12.243189000000001,1.8364783500000001,-0.63,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00188,Loyal,Low,0.71,10,5001.74,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.2,15-20% revenue increase,$5/customer,5,35.512353999999995,5.326853099999999,0.07,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00189,At Risk,Critical,98.86,280,409.39,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.34,25-35% retention improvement,$60/customer,60,404.722954,113.32242712000001,0.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00190,Lost,Critical,99.27,706,1589.1999999999998,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.73,N/A,$1/customer (survey only),1,1577.5988399999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00191,At Risk,Low,0.83,20,458.33,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.81,10-15% activation rate,$3/customer,3,3.8041389999999997,0.45649667999999993,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00192,Lost,Critical,99.53,631,1037.14,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.55,N/A,$1/customer (survey only),1,1032.2654420000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00193,Loyal,Low,20.55,87,1384.44,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,35.64,15-20% revenue increase,$5/customer,5,284.50242000000003,42.675363000000004,7.54,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00194,At Risk,Low,1.12,5,938.97,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.55,10-15% activation rate,$3/customer,3,10.516464000000003,1.2619756800000004,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00195,Lost,Critical,99.47,378,41.79,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.5,N/A,$1/customer (survey only),1,41.568513,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00196,Lost,Critical,98.36,298,355.33000000000004,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.72,N/A,$1/customer (survey only),1,349.50258800000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00197,At Risk,Critical,98.86,233,825.3100000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.41,25-35% retention improvement,$60/customer,60,815.9014660000001,228.45241048000005,2.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00198,At Risk,Critical,98.78,580,1106.98,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,1093.474844,306.17295632,4.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00199,At Risk,Low,2.57,18,721.19,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.94,10-15% activation rate,$3/customer,3,18.534582999999998,2.2241499599999996,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00200,Lost,Critical,98.27,327,834.96,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.09,N/A,$1/customer (survey only),1,820.515192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00201,Loyal,Low,0.93,59,1241.16,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.39,15-20% revenue increase,$5/customer,5,11.542788000000002,1.7314182000000002,-0.65,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00202,Lost,Critical,97.99,878,1549.56,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.32,N/A,$1/customer (survey only),1,1518.413844,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00203,At Risk,Low,4.25,37,1133.92,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.46,10-15% activation rate,$3/customer,3,48.19160000000001,5.782992000000001,0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00204,Loyal,Low,0.18,76,1524.67,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.31,15-20% revenue increase,$5/customer,5,2.744406,0.4116609,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00205,At Risk,Critical,97.55,284,1665.84,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.12,25-35% retention improvement,$60/customer,60,1625.0269199999998,455.0075376,6.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00206,At Risk,Low,0.98,10,916.64,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.6,10-15% activation rate,$3/customer,3,8.983072,1.07796864,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00207,At Risk,Critical,97.94,167,658.1,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.94,25-35% retention improvement,$60/customer,60,644.54314,180.47207920000002,2.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C00208,Lost,Critical,99.99,294,346.24,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,346.205376,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00209,Lost,Critical,99.87,670,175.69,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.35,N/A,$1/customer (survey only),1,175.461603,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00210,At Risk,Critical,97.33,258,849.9200000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.77,25-35% retention improvement,$60/customer,60,827.227136,231.62359808000002,2.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00211,At Risk,Critical,98.03,213,1380.94,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.09,25-35% retention improvement,$60/customer,60,1353.735482,379.04593496000007,5.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00212,At Risk,Low,1.27,32,1103.22,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.42,10-15% activation rate,$3/customer,3,14.010894,1.68130728,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00213,Lost,Critical,93.89,92,293.92,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,275.961488,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00214,At Risk,Low,6.06,68,610.05,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.94,10-15% activation rate,$3/customer,3,36.96903,4.436283599999999,0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00215,At Risk,Low,1.0,27,376.52,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.12,10-15% activation rate,$3/customer,3,3.7652,0.451824,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00216,At Risk,Critical,97.4,132,1293.52,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.95,25-35% retention improvement,$60/customer,60,1259.88848,352.76877440000004,4.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00217,At Risk,Low,2.64,54,737.42,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.37,10-15% activation rate,$3/customer,3,19.467888,2.3361465599999995,-0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00218,Lost,Critical,99.71,538,427.23,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,425.991033,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00219,Lost,Critical,100.0,414,214.12,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.08,N/A,$1/customer (survey only),1,214.12,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00220,Lost,Critical,99.57,716,157.71,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.13,N/A,$1/customer (survey only),1,157.031847,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00221,At Risk,Critical,98.27,135,383.06,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.2,25-35% retention improvement,$60/customer,60,376.43306199999995,105.40125736,0.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00222,At Risk,Low,0.59,30,690.77,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.92,10-15% activation rate,$3/customer,3,4.075543,0.48906515999999994,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00223,At Risk,Low,0.58,9,492.8200000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.03,10-15% activation rate,$3/customer,3,2.8583560000000006,0.34300272000000004,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00224,At Risk,Low,2.57,16,283.22,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.89,10-15% activation rate,$3/customer,3,7.278754,0.87345048,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00225,Lost,Critical,99.18,316,155.07999999999998,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.42,N/A,$1/customer (survey only),1,153.80834399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00226,Lost,Critical,97.11,166,265.76,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.11,N/A,$1/customer (survey only),1,258.07953599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00227,At Risk,Low,1.03,27,1635.93,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.43,10-15% activation rate,$3/customer,3,16.850079,2.02200948,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00228,At Risk,Low,3.37,82,584.04,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.39,10-15% activation rate,$3/customer,3,19.682147999999998,2.3618577599999995,-0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00229,Lost,Critical,99.27,854,342.5,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.33,N/A,$1/customer (survey only),1,339.99974999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00230,Loyal,Critical,92.77,93,1530.42,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.85,25-35% retention improvement,$80/customer,80,1419.770634,425.9311902,4.32,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00231,At Risk,Critical,97.31,196,640.35,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.87,25-35% retention improvement,$60/customer,60,623.124585,174.47488380000001,1.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00232,Lost,Critical,99.7,455,450.56,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.89,N/A,$1/customer (survey only),1,449.20832,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00233,VIP,Low,5.14,1,1642.71,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.9,5-10% retention improvement,$50/customer,50,84.435294,4.2217647000000005,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,None
C00234,Lost,Critical,99.56,452,198.7,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.58,N/A,$1/customer (survey only),1,197.82572,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00235,Loyal,Low,0.57,63,2516.08,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.13,15-20% revenue increase,$5/customer,5,14.341655999999999,2.1512483999999996,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00236,Lost,Critical,99.66,913,94.15,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.1,N/A,$1/customer (survey only),1,93.82989,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00237,Lost,Critical,99.79,548,70.23,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.53,N/A,$1/customer (survey only),1,70.08251700000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00238,At Risk,Low,2.08,40,687.5,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.79,10-15% activation rate,$3/customer,3,14.299999999999999,1.7159999999999997,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00239,At Risk,Low,1.84,82,1241.07,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.68,10-15% activation rate,$3/customer,3,22.835687999999998,2.74028256,-0.09,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00240,Lost,Critical,99.87,483,562.25,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,561.519075,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00241,At Risk,Low,3.19,24,488.83,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.28,10-15% activation rate,$3/customer,3,15.593676999999998,1.8712412399999996,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00242,At Risk,Low,0.91,24,615.55,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.77,10-15% activation rate,$3/customer,3,5.6015049999999995,0.6721805999999999,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00243,Loyal,Low,1.05,8,1653.75,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.82,15-20% revenue increase,$5/customer,5,17.364375000000003,2.60465625,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C00244,At Risk,Low,1.04,19,704.46,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.24,10-15% activation rate,$3/customer,3,7.326384,0.87916608,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00245,At Risk,Critical,96.73,142,1067.66,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.22,25-35% retention improvement,$60/customer,60,1032.7475180000001,289.16930504000004,3.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00246,Lost,Critical,98.39,187,410.14,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.01,N/A,$1/customer (survey only),1,403.536746,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00247,At Risk,Low,4.31,73,754.3,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.02,10-15% activation rate,$3/customer,3,32.510329999999996,3.9012395999999994,0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00248,At Risk,Critical,94.24,103,811.69,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,764.936656,214.18226368,2.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00249,At Risk,Critical,99.27,235,635.62,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.56,25-35% retention improvement,$60/customer,60,630.979974,176.67439272000001,1.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00250,Lost,Critical,99.55,230,577.4100000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.04,N/A,$1/customer (survey only),1,574.8116550000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00251,Lost,Critical,99.27,345,46.04,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.02,N/A,$1/customer (survey only),1,45.703908,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00252,Lost,Critical,99.94,278,162.18,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.52,N/A,$1/customer (survey only),1,162.082692,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00253,At Risk,Low,0.86,70,867.76,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.6,10-15% activation rate,$3/customer,3,7.462736,0.8955283199999999,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00254,At Risk,Critical,97.15,161,850.11,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.44,25-35% retention improvement,$60/customer,60,825.8818650000001,231.24692220000003,2.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00255,Lost,Critical,98.7,227,132.14,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.09,N/A,$1/customer (survey only),1,130.42218,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00256,At Risk,Critical,98.43,183,699.97,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.07,25-35% retention improvement,$60/customer,60,688.9804710000001,192.91453188000003,2.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00257,At Risk,Low,3.12,35,678.76,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.86,10-15% activation rate,$3/customer,3,21.177312,2.54127744,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00258,At Risk,Low,0.35,48,586.0,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.56,10-15% activation rate,$3/customer,3,2.0509999999999997,0.24611999999999995,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00259,Lost,Critical,98.46,276,577.57,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.36,N/A,$1/customer (survey only),1,568.675422,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00260,At Risk,Critical,98.57,298,715.69,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.79,25-35% retention improvement,$60/customer,60,705.455633,197.52757724000003,2.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00261,VIP,Critical,97.17,250,1531.65,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.28,30-40% retention improvement,$300/customer,300,1488.304305,595.321722,0.98,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C00262,At Risk,Low,0.35,7,1075.76,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.46,10-15% activation rate,$3/customer,3,3.7651599999999994,0.4518191999999999,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00263,Lost,Critical,100.0,705,103.76,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.3,N/A,$1/customer (survey only),1,103.76,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00264,At Risk,Low,19.01,87,1027.21,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.23,10-15% activation rate,$3/customer,3,195.27262100000002,23.43271452,6.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00265,Lost,Critical,97.67,149,265.06,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.12,N/A,$1/customer (survey only),1,258.884102,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00266,Lost,Critical,98.76,417,588.1800000000001,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.73,N/A,$1/customer (survey only),1,580.8865680000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00267,Lost,Critical,97.61,113,467.5,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.58,N/A,$1/customer (survey only),1,456.32675,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00268,Loyal,Critical,93.13,168,1326.41,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.57,25-35% retention improvement,$80/customer,80,1235.285633,370.5856899,3.63,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00269,Lost,Critical,97.76,181,39.41,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.69,N/A,$1/customer (survey only),1,38.527215999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00270,Loyal,Low,0.32,21,3558.62,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.03,15-20% revenue increase,$5/customer,5,11.387584,1.7081376,-0.66,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00271,Lost,Low,6.39,81,446.14,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,19.1,0-2% return rate,$0/customer,0,28.508346,0.28508346,0.29,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00272,At Risk,Low,0.37,25,881.88,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.57,10-15% activation rate,$3/customer,3,3.262956,0.39155471999999997,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00273,Lost,Critical,98.97,129,360.12,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.09,N/A,$1/customer (survey only),1,356.41076400000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00274,Lost,Critical,99.51,500,480.18,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.01,N/A,$1/customer (survey only),1,477.82711800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00275,At Risk,Low,1.13,24,1103.58,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.53,10-15% activation rate,$3/customer,3,12.470453999999998,1.4964544799999997,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00276,Loyal,Critical,83.61,92,1854.16,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.03,25-35% retention improvement,$80/customer,80,1550.263176,465.07895279999997,4.81,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00277,At Risk,Low,1.68,8,1013.39,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.78,10-15% activation rate,$3/customer,3,17.024952,2.0429942399999996,-0.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00278,Loyal,Low,1.02,10,1183.0,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.81,15-20% revenue increase,$5/customer,5,12.066600000000001,1.80999,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00279,At Risk,Low,1.5,51,526.43,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.04,10-15% activation rate,$3/customer,3,7.896449999999999,0.9475739999999998,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00280,Lost,Critical,97.17,110,174.54000000000002,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.95,N/A,$1/customer (survey only),1,169.60051800000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00281,At Risk,Critical,91.84,137,447.61,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.04,25-35% retention improvement,$60/customer,60,411.08502400000003,115.10380672000002,0.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00282,At Risk,Critical,98.71,290,1213.6799999999998,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,1198.0235279999997,335.44658783999995,4.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00283,Loyal,Low,1.78,42,1289.47,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.69,15-20% revenue increase,$5/customer,5,22.952566,3.4428849,-0.31,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00284,Lost,Critical,99.82,381,254.95,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.09,N/A,$1/customer (survey only),1,254.49108999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00285,Loyal,Critical,94.16,102,1885.44,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.3,25-35% retention improvement,$80/customer,80,1775.330304,532.5990912,5.66,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00286,At Risk,Low,1.44,8,539.43,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.68,10-15% activation rate,$3/customer,3,7.767791999999999,0.9321350399999999,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00287,At Risk,Low,1.14,30,753.72,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.52,10-15% activation rate,$3/customer,3,8.592407999999999,1.03108896,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00288,At Risk,Critical,98.2,247,1521.49,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.95,25-35% retention improvement,$60/customer,60,1494.10318,418.3488904000001,5.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00289,Lost,Critical,99.87,643,310.85,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.48,N/A,$1/customer (survey only),1,310.445895,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00290,Lost,Critical,99.85,499,145.47,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.97,N/A,$1/customer (survey only),1,145.251795,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00291,Loyal,Low,2.14,18,1532.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.04,15-20% revenue increase,$5/customer,5,32.80427400000001,4.920641100000001,-0.02,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C00292,At Risk,Critical,98.23,231,478.56,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.64,25-35% retention improvement,$60/customer,60,470.089488,131.62505664000003,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00293,Lost,Critical,99.52,485,481.85,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.02,N/A,$1/customer (survey only),1,479.53712,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00294,At Risk,Low,1.91,30,192.71,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.75,10-15% activation rate,$3/customer,3,3.680761,0.44169132,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00295,At Risk,Critical,95.78,95,1148.31,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.34,25-35% retention improvement,$60/customer,60,1099.851318,307.95836904000004,4.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00296,Lost,Critical,99.45,450,588.99,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.42,N/A,$1/customer (survey only),1,585.7505550000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00297,Loyal,Low,24.9,86,2290.75,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,37.03,15-20% revenue increase,$5/customer,5,570.39675,85.5595125,16.11,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00298,Loyal,Low,4.52,48,1281.31,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.15,15-20% revenue increase,$5/customer,5,57.915212,8.6872818,0.74,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00299,At Risk,Critical,99.38,514,889.55,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.57,25-35% retention improvement,$60/customer,60,884.0347899999998,247.52974119999996,3.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00300,At Risk,Critical,97.56,138,713.81,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.09,25-35% retention improvement,$60/customer,60,696.3930359999999,194.99005008,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00301,At Risk,Low,1.13,25,655.73,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.93,10-15% activation rate,$3/customer,3,7.409749,0.88916988,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00302,Lost,Critical,98.01,145,25.28,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.17,N/A,$1/customer (survey only),1,24.776928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00303,Lost,Critical,99.56,280,185.79,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.78,N/A,$1/customer (survey only),1,184.972524,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00304,Lost,Critical,99.34,180,299.1,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.73,N/A,$1/customer (survey only),1,297.12594,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00305,At Risk,Low,1.05,3,367.3,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.16,10-15% activation rate,$3/customer,3,3.8566500000000006,0.46279800000000004,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00306,At Risk,Critical,94.82,91,699.14,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.0,25-35% retention improvement,$60/customer,60,662.924548,185.61887344000002,2.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00307,Lost,Critical,99.16,577,47.06,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.73,N/A,$1/customer (survey only),1,46.664696,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00308,Loyal,Low,0.64,23,1818.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.07,15-20% revenue increase,$5/customer,5,11.641024000000002,1.7461536000000002,-0.65,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00309,Lost,Critical,99.56,442,231.5,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.22,N/A,$1/customer (survey only),1,230.4814,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00310,Loyal,Critical,96.19,129,1526.28,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.92,25-35% retention improvement,$80/customer,80,1468.128732,440.4386196,4.51,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00311,Lost,Critical,99.22,869,228.63,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.19,N/A,$1/customer (survey only),1,226.84668599999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00312,Lost,Critical,98.94,506,1301.97,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.99,N/A,$1/customer (survey only),1,1288.169118,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00313,Lost,Critical,96.72,100,281.42,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.89,N/A,$1/customer (survey only),1,272.189424,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00314,Lost,Critical,97.0,230,64.09,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.62,N/A,$1/customer (survey only),1,62.167300000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00315,At Risk,Low,2.61,32,359.06,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.01,10-15% activation rate,$3/customer,3,9.371466,1.1245759199999998,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00316,Loyal,Low,0.79,3,3625.84,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.78,15-20% revenue increase,$5/customer,5,28.644136000000003,4.2966204,-0.14,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00317,At Risk,Critical,97.19,135,1602.97,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.37,25-35% retention improvement,$60/customer,60,1557.926543,436.2194320400001,6.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00318,Loyal,Low,1.29,31,1260.08,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.36,15-20% revenue increase,$5/customer,5,16.255032,2.4382547999999997,-0.51,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C00319,Lost,Critical,98.05,616,971.78,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.39,N/A,$1/customer (survey only),1,952.8302899999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00320,At Risk,Critical,99.13,206,1033.96,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.53,25-35% retention improvement,$60/customer,60,1024.964548,286.99007344,3.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00321,At Risk,Low,1.11,3,637.37,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.18,10-15% activation rate,$3/customer,3,7.074807000000001,0.8489768400000001,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00322,Lost,Critical,99.14,189,267.7,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.5,N/A,$1/customer (survey only),1,265.39778,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00323,Lost,Critical,100.0,811,141.86,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.92,N/A,$1/customer (survey only),1,141.86,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00324,At Risk,Low,1.15,19,428.03,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.89,10-15% activation rate,$3/customer,3,4.922345,0.5906814,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00325,At Risk,Low,16.14,89,624.89,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.25,10-15% activation rate,$3/customer,3,100.857246,12.10286952,3.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00326,At Risk,Low,2.93,51,377.58,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.65,10-15% activation rate,$3/customer,3,11.063094000000001,1.3275712800000001,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00327,Lost,Critical,99.27,355,190.77,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.16,N/A,$1/customer (survey only),1,189.377379,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00328,Lost,Critical,98.2,327,324.46000000000004,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.53,N/A,$1/customer (survey only),1,318.61972000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00329,At Risk,Low,3.93,58,1302.46,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.24,10-15% activation rate,$3/customer,3,51.186678,6.14240136,1.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00330,At Risk,Low,2.58,18,340.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.56,10-15% activation rate,$3/customer,3,8.796768,1.05561216,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00331,Lost,Critical,100.0,219,143.42000000000002,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.28,N/A,$1/customer (survey only),1,143.42000000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00332,Lost,Critical,96.27,148,417.47,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.0,N/A,$1/customer (survey only),1,401.898369,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00333,At Risk,Low,1.47,43,1379.29,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.45,10-15% activation rate,$3/customer,3,20.275563,2.4330675599999996,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00334,At Risk,Critical,95.03,119,848.89,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.06,25-35% retention improvement,$60/customer,60,806.700167,225.87604676,2.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00335,At Risk,Critical,98.98,297,1146.79,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.4,25-35% retention improvement,$60/customer,60,1135.092742,317.82596776,4.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00336,At Risk,Critical,94.23,127,195.69,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.45,25-35% retention improvement,$60/customer,60,184.398687,51.631632360000005,-0.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00337,At Risk,Critical,99.61,351,813.6,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.06,25-35% retention improvement,$60/customer,60,810.42696,226.91954880000003,2.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00338,Lost,Critical,98.73,572,1340.83,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.04,N/A,$1/customer (survey only),1,1323.801459,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00339,Loyal,Critical,88.81,97,2287.4100000000003,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.57,25-35% retention improvement,$80/customer,80,2031.4488210000002,609.4346463,6.62,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,287) — maximum retention effort warranted"
C00340,At Risk,Critical,98.42,229,608.38,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.13,25-35% retention improvement,$60/customer,60,598.767596,167.65492688000003,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00341,At Risk,Critical,94.63,166,522.49,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.08,25-35% retention improvement,$60/customer,60,494.432287,138.44104036000002,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00342,Lost,Critical,99.16,400,941.84,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.01,N/A,$1/customer (survey only),1,933.928544,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00343,Loyal,Low,1.34,70,1396.34,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.63,15-20% revenue increase,$5/customer,5,18.710956,2.8066434,-0.44,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00344,At Risk,Low,4.02,51,631.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.55,10-15% activation rate,$3/customer,3,25.404791999999997,3.0485750399999993,0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00345,Lost,Critical,97.26,165,158.78,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.76,N/A,$1/customer (survey only),1,154.429428,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00346,At Risk,Critical,94.6,113,841.23,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.36,25-35% retention improvement,$60/customer,60,795.80358,222.82500240000002,2.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00347,Loyal,Low,1.2,33,1497.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.55,15-20% revenue increase,$5/customer,5,17.96508,2.694762,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00348,At Risk,Critical,96.61,182,618.89,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.79,25-35% retention improvement,$60/customer,60,597.909629,167.41469612,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00349,Lost,Critical,99.17,359,211.6,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.37,N/A,$1/customer (survey only),1,209.84372,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00350,Loyal,Low,2.26,1,4239.88,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,34.15,15-20% revenue increase,$5/customer,5,95.821288,14.3731932,1.87,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00351,Lost,Critical,98.84,292,136.72,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.16,N/A,$1/customer (survey only),1,135.134048,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00352,Lost,Critical,100.0,685,416.37,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.73,N/A,$1/customer (survey only),1,416.37,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00353,At Risk,Low,3.03,17,700.07,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.53,10-15% activation rate,$3/customer,3,21.212121,2.54545452,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00354,At Risk,Critical,97.51,161,660.97,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.94,25-35% retention improvement,$60/customer,60,644.5118470000001,180.46331716000006,2.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00355,Loyal,Critical,97.3,251,2068.09,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.22,25-35% retention improvement,$80/customer,80,2012.2515700000001,603.675471,6.55,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,068) — maximum retention effort warranted"
C00356,At Risk,Low,1.2,5,1151.27,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.39,10-15% activation rate,$3/customer,3,13.81524,1.6578287999999999,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00357,Lost,Critical,98.76,364,231.96,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.21,N/A,$1/customer (survey only),1,229.083696,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00358,Loyal,Low,0.83,45,2067.58,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.47,15-20% revenue increase,$5/customer,5,17.160914,2.5741370999999997,-0.49,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00359,Lost,Critical,99.05,276,562.19,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.98,N/A,$1/customer (survey only),1,556.849195,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00360,At Risk,Low,2.11,30,526.87,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.66,10-15% activation rate,$3/customer,3,11.116957,1.33403484,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00361,At Risk,Low,1.34,48,934.03,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.21,10-15% activation rate,$3/customer,3,12.516002,1.50192024,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00362,Lost,Critical,96.45,163,365.61,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.07,N/A,$1/customer (survey only),1,352.630845,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00363,VIP,Critical,97.14,114,871.73,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,116.49,30-40% retention improvement,$300/customer,300,846.798522,338.71940880000005,0.13,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C00364,At Risk,Critical,98.94,177,509.97,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.45,25-35% retention improvement,$60/customer,60,504.564318,141.27800904000003,1.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00365,Loyal,Low,0.88,9,1737.08,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.58,15-20% revenue increase,$5/customer,5,15.286304,2.2929456,-0.54,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00366,Loyal,Low,1.08,38,2790.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.54,15-20% revenue increase,$5/customer,5,30.132972000000002,4.5199458,-0.1,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00367,At Risk,Low,3.86,48,735.9300000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.76,10-15% activation rate,$3/customer,3,28.406897999999998,3.40882776,0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00368,At Risk,Critical,99.4,224,895.21,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.25,25-35% retention improvement,$60/customer,60,889.8387400000001,249.15484720000006,3.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00369,At Risk,Critical,95.26,97,626.96,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.45,25-35% retention improvement,$60/customer,60,597.2420960000001,167.22778688000002,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00370,Lost,Critical,95.13,119,116.99,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.11,N/A,$1/customer (survey only),1,111.29258699999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00371,At Risk,Critical,97.49,222,952.78,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.0,25-35% retention improvement,$60/customer,60,928.865222,260.08226216,3.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00372,At Risk,Critical,96.47,98,711.21,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.06,25-35% retention improvement,$60/customer,60,686.104287,192.10920036000002,2.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00373,At Risk,Low,2.06,46,635.19,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.62,10-15% activation rate,$3/customer,3,13.084914000000001,1.5701896800000001,-0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00374,At Risk,Critical,97.56,226,676.23,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.99,25-35% retention improvement,$60/customer,60,659.729988,184.72439664000004,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00375,At Risk,Low,2.59,69,330.75,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.52,10-15% activation rate,$3/customer,3,8.566425,1.027971,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00376,At Risk,Critical,98.0,150,508.84,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.76,25-35% retention improvement,$60/customer,60,498.66319999999996,139.625696,1.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00377,Lost,Critical,98.63,669,88.66,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.96,N/A,$1/customer (survey only),1,87.445358,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00378,At Risk,Low,1.15,4,820.3,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.36,10-15% activation rate,$3/customer,3,9.433449999999999,1.1320139999999999,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00379,VIP,Critical,94.88,135,5715.41,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,121.53,30-40% retention improvement,$300/customer,300,5422.781008,2169.1124032000002,6.23,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($5,715) — maximum retention effort warranted"
C00380,Lost,Critical,98.27,173,345.77,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.0,N/A,$1/customer (survey only),1,339.78817899999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00381,Lost,Critical,98.67,434,430.85,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,425.11969500000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00382,At Risk,Low,3.01,47,1082.66,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.36,10-15% activation rate,$3/customer,3,32.588066,3.9105679199999996,0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00383,At Risk,Low,4.1,29,292.78000000000003,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.46,10-15% activation rate,$3/customer,3,12.00398,1.4404776,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00384,Loyal,Critical,90.29,124,1235.95,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.04,25-35% retention improvement,$80/customer,80,1115.939255,334.7817765,3.18,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email
C00385,Lost,Critical,98.45,317,251.93,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.37,N/A,$1/customer (survey only),1,248.02508500000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00386,At Risk,Critical,89.59,91,261.29,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.25,25-35% retention improvement,$60/customer,60,234.08971100000002,65.54511908,0.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00387,Loyal,Low,0.51,5,4444.54,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.33,15-20% revenue increase,$5/customer,5,22.667154,3.4000730999999997,-0.32,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00388,Loyal,Low,0.48,22,1392.83,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.08,15-20% revenue increase,$5/customer,5,6.685583999999999,1.0028375999999997,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00389,At Risk,Critical,95.62,159,643.83,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.18,25-35% retention improvement,$60/customer,60,615.630246,172.37646888000003,1.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C00390,At Risk,Critical,97.78,287,1095.71,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.62,25-35% retention improvement,$60/customer,60,1071.385238,299.98786664000005,4.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00391,Lost,Critical,99.91,730,29.46,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.83,N/A,$1/customer (survey only),1,29.433486000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00392,Loyal,Low,0.48,24,1806.29,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.54,15-20% revenue increase,$5/customer,5,8.670191999999998,1.3005287999999997,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00393,At Risk,Low,1.01,69,842.86,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.51,10-15% activation rate,$3/customer,3,8.512886,1.02154632,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00394,At Risk,Low,3.38,47,1203.45,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.79,10-15% activation rate,$3/customer,3,40.67661,4.881193199999999,0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00395,At Risk,Critical,97.24,184,1030.86,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.49,25-35% retention improvement,$60/customer,60,1002.4082639999998,280.67431392,3.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00396,At Risk,Low,1.33,26,528.7,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.17,10-15% activation rate,$3/customer,3,7.031710000000001,0.8438052000000001,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00397,At Risk,Low,0.11,6,570.3299999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.97,10-15% activation rate,$3/customer,3,0.627363,0.07528356,-0.97,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00398,At Risk,Critical,96.77,185,835.36,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.06,25-35% retention improvement,$60/customer,60,808.377872,226.34580416000003,2.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00399,Loyal,Medium,29.55,88,1340.56,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,56.3,10-15% retention improvement,$10/customer,10,396.13548,47.53625759999999,3.75,Loyal customer showing slight churn signals. Reinforce relationship.,None
C00400,Lost,Critical,99.33,213,283.83000000000004,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.62,N/A,$1/customer (survey only),1,281.92833900000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00401,At Risk,Low,4.04,24,809.24,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.37,10-15% activation rate,$3/customer,3,32.693296,3.9231955199999993,0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00402,Loyal,Low,0.53,52,1451.45,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.99,15-20% revenue increase,$5/customer,5,7.692685,1.1539027499999999,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00403,At Risk,Critical,97.98,124,659.79,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,646.462242,181.00942776,2.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00404,Loyal,Low,0.18,2,2353.34,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.31,15-20% revenue increase,$5/customer,5,4.2360120000000006,0.6354018,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00405,Lost,Critical,99.56,1006,411.98,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.37,N/A,$1/customer (survey only),1,410.16728800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00406,Loyal,Low,0.4,18,1964.53,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.36,15-20% revenue increase,$5/customer,5,7.85812,1.178718,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00407,Loyal,Low,0.46,60,1357.02,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.63,15-20% revenue increase,$5/customer,5,6.242292,0.9363438,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00408,At Risk,Low,0.64,21,967.01,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.28,10-15% activation rate,$3/customer,3,6.188864000000001,0.74266368,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00409,At Risk,Critical,93.2,106,425.28,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.97,25-35% retention improvement,$60/customer,60,396.36096,110.9810688,0.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00410,At Risk,Low,1.03,20,1215.78,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.54,10-15% activation rate,$3/customer,3,12.522534,1.50270408,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00411,At Risk,Low,1.04,67,618.8199999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.35,10-15% activation rate,$3/customer,3,6.435727999999999,0.7722873599999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00412,At Risk,Low,4.55,70,438.28,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.75,10-15% activation rate,$3/customer,3,19.94174,2.3930088,-0.2,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00413,At Risk,Low,2.77,60,751.81,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.17,10-15% activation rate,$3/customer,3,20.825136999999998,2.4990164399999997,-0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00414,Lost,Critical,99.3,188,458.75,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.25,N/A,$1/customer (survey only),1,455.53875,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00415,Loyal,Low,1.46,6,2527.99,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.27,15-20% revenue increase,$5/customer,5,36.908654,5.5362981,0.11,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00416,At Risk,Critical,93.07,105,979.97,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.3,25-35% retention improvement,$60/customer,60,912.058079,255.37626212000004,3.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C00417,At Risk,Critical,98.4,164,612.75,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.47,25-35% retention improvement,$60/customer,60,602.946,168.82488000000004,1.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00418,Lost,Critical,99.89,367,152.24,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.4,N/A,$1/customer (survey only),1,152.072536,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00419,Lost,Critical,99.82,589,799.9000000000001,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.37,N/A,$1/customer (survey only),1,798.46018,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00420,At Risk,Critical,95.51,94,947.69,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.95,25-35% retention improvement,$60/customer,60,905.1387190000002,253.43884132000008,3.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00421,At Risk,Low,1.74,54,574.34,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.46,10-15% activation rate,$3/customer,3,9.993516,1.1992219199999998,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00422,Lost,Critical,99.3,418,581.89,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.39,N/A,$1/customer (survey only),1,577.81677,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00423,At Risk,Critical,98.34,147,793.5,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.99,25-35% retention improvement,$60/customer,60,780.3279,218.491812,2.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00424,At Risk,Low,1.23,52,1136.28,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.41,10-15% activation rate,$3/customer,3,13.976244,1.6771492799999999,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00425,Lost,Critical,99.57,466,82.76,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.85,N/A,$1/customer (survey only),1,82.404132,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00426,Loyal,Low,1.58,31,2093.41,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.06,15-20% revenue increase,$5/customer,5,33.075878,4.9613817000000004,-0.01,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00427,Lost,Critical,99.24,363,806.3,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.37,N/A,$1/customer (survey only),1,800.17212,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00428,Lost,Critical,99.48,410,237.33,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.94,N/A,$1/customer (survey only),1,236.095884,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00429,Lost,Critical,97.87,168,305.76,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.41,N/A,$1/customer (survey only),1,299.247312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00430,At Risk,Low,1.57,11,612.8399999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.06,10-15% activation rate,$3/customer,3,9.621588000000001,1.1545905600000002,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00431,At Risk,Low,4.83,4,360.52,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.49,10-15% activation rate,$3/customer,3,17.413116,2.08957392,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00432,Loyal,Low,0.7,6,1081.68,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.96,15-20% revenue increase,$5/customer,5,7.571759999999999,1.1357639999999998,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00433,Loyal,Low,0.51,3,1637.8,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.47,15-20% revenue increase,$5/customer,5,8.352780000000001,1.252917,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00434,Loyal,Low,1.63,6,2890.35,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.75,15-20% revenue increase,$5/customer,5,47.11270499999999,7.066905749999998,0.41,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00435,At Risk,Critical,97.51,266,1172.27,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.42,25-35% retention improvement,$60/customer,60,1143.080477,320.06253356,4.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00436,At Risk,Low,1.46,47,881.25,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.26,10-15% activation rate,$3/customer,3,12.86625,1.5439500000000002,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00437,At Risk,Low,1.3,26,628.99,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.77,10-15% activation rate,$3/customer,3,8.176870000000001,0.9812244000000001,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00438,At Risk,Critical,93.48,115,1357.9,13.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.63,25-35% retention improvement,$60/customer,60,1269.3649200000002,355.4221776000001,4.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00439,At Risk,Low,0.9,46,559.34,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.59,10-15% activation rate,$3/customer,3,5.034060000000001,0.6040872000000002,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00440,Lost,Critical,99.02,326,228.87,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.19,N/A,$1/customer (survey only),1,226.627074,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00441,Lost,Critical,100.0,666,70.61,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.54,N/A,$1/customer (survey only),1,70.61,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00442,At Risk,Low,0.23,15,406.62,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.32,10-15% activation rate,$3/customer,3,0.935226,0.11222712,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00443,At Risk,Low,1.26,13,600.69,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.63,10-15% activation rate,$3/customer,3,7.568694000000001,0.9082432800000001,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00444,At Risk,Critical,99.31,211,742.54,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.21,25-35% retention improvement,$60/customer,60,737.416474,206.47661272000002,2.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00445,At Risk,Low,0.83,15,833.62,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.81,10-15% activation rate,$3/customer,3,6.919046,0.83028552,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00446,Loyal,Critical,93.62,133,1296.69,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.2,25-35% retention improvement,$80/customer,80,1213.961178,364.1883534,3.55,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00447,At Risk,Critical,99.41,250,620.36,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.19,25-35% retention improvement,$60/customer,60,616.699876,172.67596528,1.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00448,At Risk,Low,1.9,64,967.82,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.93,10-15% activation rate,$3/customer,3,18.38858,2.2066296,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00449,At Risk,Low,2.48,47,1044.36,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.58,10-15% activation rate,$3/customer,3,25.900127999999995,3.108015359999999,0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00450,At Risk,Critical,99.47,185,875.25,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.87,25-35% retention improvement,$60/customer,60,870.611175,243.77112900000003,3.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00451,Loyal,Critical,78.73,92,2116.27,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.17,25-35% retention improvement,$80/customer,80,1666.139371,499.84181129999996,5.25,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,116) — maximum retention effort warranted"
C00452,At Risk,Critical,96.22,230,893.52,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,859.7449439999999,240.72858432,3.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00453,At Risk,Low,1.51,12,475.83,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.87,10-15% activation rate,$3/customer,3,7.185033,0.86220396,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00454,Loyal,Critical,95.57,371,1412.03,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.08,25-35% retention improvement,$80/customer,80,1349.4770709999998,404.84312129999995,4.06,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00455,At Risk,Critical,95.09,127,801.49,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.27,25-35% retention improvement,$60/customer,60,762.1368410000001,213.39831548000006,2.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00456,Lost,Critical,98.91,313,693.4300000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.4,N/A,$1/customer (survey only),1,685.871613,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00457,Loyal,Critical,97.69,272,2323.6,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.46,25-35% retention improvement,$80/customer,80,2269.9248399999997,680.9774519999999,7.51,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,324) — maximum retention effort warranted"
C00458,At Risk,Critical,96.49,136,1111.65,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.62,25-35% retention improvement,$60/customer,60,1072.631085,300.3367038,4.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00459,At Risk,Low,2.43,17,1212.56,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.17,10-15% activation rate,$3/customer,3,29.465208,3.53582496,0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00460,At Risk,Low,1.71,76,343.41,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.52,10-15% activation rate,$3/customer,3,5.872311000000001,0.70467732,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00461,At Risk,Low,0.03,9,1141.89,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.26,10-15% activation rate,$3/customer,3,0.342567,0.04110804,-0.99,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00462,Lost,Critical,99.5,443,559.1500000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.31,N/A,$1/customer (survey only),1,556.3542500000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00463,Loyal,Low,0.28,7,1422.98,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.21,15-20% revenue increase,$5/customer,5,3.9843440000000006,0.5976516000000001,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00464,Loyal,Low,1.88,23,2062.95,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.37,15-20% revenue increase,$5/customer,5,38.78345999999999,5.817518999999998,0.16,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00465,At Risk,Low,3.21,40,564.03,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.9,10-15% activation rate,$3/customer,3,18.105362999999997,2.1726435599999996,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00466,At Risk,Critical,99.6,377,1097.26,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.99,25-35% retention improvement,$60/customer,60,1092.87096,306.0038688,4.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00467,At Risk,Low,1.72,61,1239.17,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.21,10-15% activation rate,$3/customer,3,21.313724,2.55764688,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00468,Lost,Critical,98.19,275,487.34,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.01,N/A,$1/customer (survey only),1,478.519146,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00469,At Risk,Critical,96.79,107,513.83,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.76,25-35% retention improvement,$60/customer,60,497.3360570000001,139.25409596000003,1.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00470,At Risk,Critical,98.87,178,491.9,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.38,25-35% retention improvement,$60/customer,60,486.34153,136.1756284,1.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00471,Lost,Critical,100.0,747,155.95,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.11,N/A,$1/customer (survey only),1,155.95,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00472,At Risk,Critical,96.27,115,1105.48,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.28,25-35% retention improvement,$60/customer,60,1064.245596,297.98876688,3.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00473,Lost,Critical,97.27,266,631.34,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.84,N/A,$1/customer (survey only),1,614.104418,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00474,Loyal,Critical,95.98,172,1993.45,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.45,25-35% retention improvement,$80/customer,80,1913.31331,573.9939929999999,6.17,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00475,Loyal,Low,0.23,62,2016.79,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.13,15-20% revenue increase,$5/customer,5,4.638617,0.69579255,-0.86,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00476,Lost,Critical,99.99,448,366.76,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.48,N/A,$1/customer (survey only),1,366.72332399999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00477,At Risk,Critical,94.04,102,1834.89,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.91,25-35% retention improvement,$60/customer,60,1725.5305560000002,483.1485556800001,7.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00478,At Risk,Critical,97.33,122,674.4300000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.31,25-35% retention improvement,$60/customer,60,656.422719,183.79836132000003,2.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00479,At Risk,Low,2.18,85,1104.13,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.44,10-15% activation rate,$3/customer,3,24.070034000000003,2.8884040800000004,-0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00480,VIP,Low,2.7,18,2882.7000000000003,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.73,5-10% retention improvement,$50/customer,50,77.83290000000002,3.8916450000000014,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00481,Lost,Critical,99.95,541,210.48,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.71,N/A,$1/customer (survey only),1,210.37476,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00482,At Risk,Critical,96.84,109,1086.33,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.92,25-35% retention improvement,$60/customer,60,1052.001972,294.56055216000004,3.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00483,Loyal,Low,1.27,45,817.82,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.2,15-20% revenue increase,$5/customer,5,10.386314,1.5579471,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00484,Lost,Critical,98.91,353,1255.44,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.92,N/A,$1/customer (survey only),1,1241.755704,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00485,At Risk,Low,3.71,45,999.63,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.28,10-15% activation rate,$3/customer,3,37.086273,4.4503527599999995,0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00486,Loyal,Critical,90.93,137,809.9,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,106.87,25-35% retention improvement,$80/customer,80,736.4420700000001,220.932621,1.76,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00487,Lost,Critical,94.55,116,124.09,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.21,N/A,$1/customer (survey only),1,117.327095,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00488,Lost,Critical,99.47,487,17.43,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.82,N/A,$1/customer (survey only),1,17.337621,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00489,Lost,Critical,95.88,104,474.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.24,N/A,$1/customer (survey only),1,454.96018799999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00490,Lost,Critical,99.33,270,367.17,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.8,N/A,$1/customer (survey only),1,364.709961,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00491,Loyal,Low,1.14,66,1073.79,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.5,15-20% revenue increase,$5/customer,5,12.241205999999998,1.8361808999999996,-0.63,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00492,At Risk,Low,1.61,76,860.91,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.4,10-15% activation rate,$3/customer,3,13.860650999999999,1.6632781199999997,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00493,Lost,Critical,98.97,500,247.03,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.34,N/A,$1/customer (survey only),1,244.485591,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00494,Loyal,Critical,93.3,93,1669.21,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.04,25-35% retention improvement,$80/customer,80,1557.37293,467.21187899999995,4.84,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00495,Lost,Critical,99.39,458,683.4200000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.38,N/A,$1/customer (survey only),1,679.2511380000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00496,Lost,Critical,99.02,452,302.56,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.41,N/A,$1/customer (survey only),1,299.59491199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00497,Lost,Critical,97.36,105,192.37,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.14,N/A,$1/customer (survey only),1,187.29143200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00498,Lost,Critical,99.71,824,566.96,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.34,N/A,$1/customer (survey only),1,565.315816,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00499,At Risk,Low,1.46,23,1289.1,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.31,10-15% activation rate,$3/customer,3,18.82086,2.2585032,-0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00500,At Risk,Low,2.38,27,1245.04,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.18,10-15% activation rate,$3/customer,3,29.631952,3.55583424,0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00501,Loyal,Low,0.16,3,3395.96,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.72,15-20% revenue increase,$5/customer,5,5.433536,0.8150304,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00502,VIP,Critical,99.18,245,2049.29,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.9,30-40% retention improvement,$300/customer,300,2032.485822,812.9943288000001,1.71,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,049) — maximum retention effort warranted"
C00503,Loyal,Low,0.72,57,1423.04,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.51,15-20% revenue increase,$5/customer,5,10.245887999999999,1.5368832,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00504,At Risk,Low,3.76,21,957.01,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.89,10-15% activation rate,$3/customer,3,35.98357599999999,4.3180291199999985,0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00505,Lost,Critical,100.0,701,183.98,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.44,N/A,$1/customer (survey only),1,183.98,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00506,At Risk,Low,1.16,19,371.8,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.34,10-15% activation rate,$3/customer,3,4.31288,0.5175455999999999,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00507,Loyal,Low,0.52,49,1046.69,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.73,15-20% revenue increase,$5/customer,5,5.442788,0.8164182,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00508,Lost,Critical,97.8,461,272.51000000000005,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.51,N/A,$1/customer (survey only),1,266.51478000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00509,At Risk,Low,1.53,20,1167.43,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.87,10-15% activation rate,$3/customer,3,17.861679000000002,2.14340148,-0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00510,Lost,Critical,98.76,198,936.76,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.0,N/A,$1/customer (survey only),1,925.144176,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00511,At Risk,Low,1.38,84,1338.69,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.27,10-15% activation rate,$3/customer,3,18.473922,2.2168706400000002,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00512,Loyal,Low,3.79,58,814.54,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.92,15-20% revenue increase,$5/customer,5,30.871066000000003,4.6306599,-0.07,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00513,At Risk,Critical,99.43,193,881.3299999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.22,25-35% retention improvement,$60/customer,60,876.306419,245.36579732,3.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00514,At Risk,Low,0.71,28,1111.28,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.7,10-15% activation rate,$3/customer,3,7.8900879999999995,0.9468105599999999,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00515,At Risk,Low,4.14,62,295.23,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.83,10-15% activation rate,$3/customer,3,12.222522,1.4667026399999998,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00516,VIP,Critical,98.1,1050,3905.62,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.17,30-40% retention improvement,$300/customer,300,3831.41322,1532.565288,4.11,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($3,906) — maximum retention effort warranted"
C00517,Lost,Critical,98.02,613,368.85,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.45,N/A,$1/customer (survey only),1,361.54677,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00518,Lost,Critical,99.83,239,185.73,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.79,N/A,$1/customer (survey only),1,185.414259,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00519,Lost,Critical,99.92,660,225.34,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.18,N/A,$1/customer (survey only),1,225.159728,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00520,Lost,Critical,99.5,475,48.27,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.78,N/A,$1/customer (survey only),1,48.028650000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00521,At Risk,Low,1.9,31,1033.86,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.72,10-15% activation rate,$3/customer,3,19.64334,2.3572007999999998,-0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00522,VIP,Critical,95.61,167,3519.87,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.58,30-40% retention improvement,$300/customer,300,3365.347707,1346.1390828,3.49,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,520) — maximum retention effort warranted"
C00523,At Risk,Critical,96.92,190,915.95,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.91,25-35% retention improvement,$60/customer,60,887.7387400000001,248.56684720000007,3.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00524,VIP,Low,0.94,17,3711.74,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,41.83,5-10% retention improvement,$50/customer,50,34.89035599999999,1.7445177999999997,-0.97,VIP customer with low churn risk. Focus on deepening loyalty.,None
C00525,Lost,Critical,98.48,364,506.6,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.43,N/A,$1/customer (survey only),1,498.89968000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00526,At Risk,Critical,96.26,289,1008.0,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.42,25-35% retention improvement,$60/customer,60,970.3008,271.68422400000003,3.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00527,At Risk,Critical,97.71,101,1239.13,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.87,25-35% retention improvement,$60/customer,60,1210.753923,339.01109844,4.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00528,At Risk,Low,0.27,48,931.94,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.51,10-15% activation rate,$3/customer,3,2.5162380000000004,0.30194856000000003,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00529,At Risk,Critical,96.34,225,1769.13,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.22,25-35% retention improvement,$60/customer,60,1704.379842,477.22635576000005,6.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00530,At Risk,Low,1.53,11,496.63,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.97,10-15% activation rate,$3/customer,3,7.598439000000001,0.91181268,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00531,At Risk,Critical,98.49,248,872.58,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.85,25-35% retention improvement,$60/customer,60,859.404042,240.63313176000003,3.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00532,At Risk,Critical,99.1,365,707.8000000000001,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.44,25-35% retention improvement,$60/customer,60,701.4298000000001,196.40034400000005,2.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00533,Lost,Low,8.16,84,56.02,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.44,0-2% return rate,$0/customer,0,4.571232,0.04571232,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00534,At Risk,Low,3.71,39,787.42,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.82,10-15% activation rate,$3/customer,3,29.213282,3.50559384,0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00535,Lost,Critical,97.72,510,234.42,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.88,N/A,$1/customer (survey only),1,229.075224,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00536,Lost,Critical,97.5,160,281.16,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.9,N/A,$1/customer (survey only),1,274.13100000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00537,At Risk,Critical,97.61,183,944.53,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.66,25-35% retention improvement,$60/customer,60,921.9557329999999,258.14760524,3.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00538,At Risk,Low,0.69,13,1094.87,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.96,10-15% activation rate,$3/customer,3,7.554602999999999,0.9065523599999998,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00539,Loyal,Low,0.47,6,1443.86,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.1,15-20% revenue increase,$5/customer,5,6.786141999999998,1.0179212999999996,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C00540,At Risk,Low,0.99,58,641.92,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.66,10-15% activation rate,$3/customer,3,6.355007999999999,0.7626009599999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00541,At Risk,Critical,97.35,159,668.8,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.29,25-35% retention improvement,$60/customer,60,651.0767999999999,182.301504,2.04,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00542,At Risk,Critical,97.31,162,643.24,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.22,25-35% retention improvement,$60/customer,60,625.9368440000001,175.26231632000002,1.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00543,Lost,Critical,100.0,726,88.47,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.99,N/A,$1/customer (survey only),1,88.47,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00544,Loyal,Low,1.24,44,2023.93,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.19,15-20% revenue increase,$5/customer,5,25.096732,3.7645098,-0.25,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00545,Loyal,Low,0.88,3,1144.33,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.48,15-20% revenue increase,$5/customer,5,10.070104,1.5105156,-0.7,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00546,Lost,Critical,99.15,664,795.15,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.01,N/A,$1/customer (survey only),1,788.391225,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00547,At Risk,Low,0.79,12,1247.09,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.1,10-15% activation rate,$3/customer,3,9.852011000000001,1.1822413200000002,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00548,Lost,Critical,99.79,230,395.14,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.63,N/A,$1/customer (survey only),1,394.310206,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00549,At Risk,Critical,98.07,135,1115.8,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.66,25-35% retention improvement,$60/customer,60,1094.26506,306.39421680000004,4.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00550,Lost,Critical,99.43,392,86.56,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.93,N/A,$1/customer (survey only),1,86.066608,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00551,At Risk,Low,21.59,88,523.26,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.81,10-15% activation rate,$3/customer,3,112.971834,13.55662008,3.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00552,At Risk,Critical,96.9,228,1255.37,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.54,25-35% retention improvement,$60/customer,60,1216.45353,340.60698840000003,4.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00553,At Risk,Low,0.45,1,1276.61,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.15,10-15% activation rate,$3/customer,3,5.744745,0.6893694,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00554,At Risk,Low,4.34,52,481.71,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.51,10-15% activation rate,$3/customer,3,20.906214,2.5087456799999996,-0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00555,At Risk,Low,1.61,11,327.92,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.67,10-15% activation rate,$3/customer,3,5.279512,0.63354144,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00556,At Risk,Low,2.91,16,685.92,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.42,10-15% activation rate,$3/customer,3,19.960272,2.3952326399999997,-0.2,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00557,At Risk,Low,0.8,4,867.8900000000001,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.48,10-15% activation rate,$3/customer,3,6.943120000000001,0.8331744000000001,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00558,Lost,Low,1.97,23,166.26999999999998,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.24,0-2% return rate,$0/customer,0,3.2755189999999996,0.03275519,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00559,Loyal,Low,0.11,13,1484.7,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.94,15-20% revenue increase,$5/customer,5,1.6331700000000002,0.2449755,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00560,Lost,Critical,95.32,113,449.89,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.13,N/A,$1/customer (survey only),1,428.83514799999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00561,VIP,Critical,98.36,512,1358.61,7.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,116.73,30-40% retention improvement,$300/customer,300,1336.328796,534.5315184,0.78,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C00562,At Risk,Critical,99.05,178,593.04,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.75,25-35% retention improvement,$60/customer,60,587.4061199999999,164.47371359999997,1.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00563,Lost,Critical,100.0,772,30.48,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.9,N/A,$1/customer (survey only),1,30.48,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00564,Lost,Critical,96.01,133,388.7,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.85,N/A,$1/customer (survey only),1,373.19087,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00565,At Risk,Critical,96.05,168,1478.11,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.18,25-35% retention improvement,$60/customer,60,1419.724655,397.5229034,5.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00566,At Risk,Critical,91.76,98,1010.87,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.0,25-35% retention improvement,$60/customer,60,927.5743120000001,259.72080736000004,3.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00567,At Risk,Critical,95.4,322,1796.44,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.56,25-35% retention improvement,$60/customer,60,1713.8037600000002,479.8650528000001,7.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00568,At Risk,Critical,98.78,150,802.19,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.69,25-35% retention improvement,$60/customer,60,792.4032820000001,221.87291896000005,2.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00569,At Risk,Low,1.5,25,517.54,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.67,10-15% activation rate,$3/customer,3,7.763099999999999,0.9315719999999998,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00570,At Risk,Low,2.86,37,606.36,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.15,10-15% activation rate,$3/customer,3,17.341896000000002,2.08102752,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00571,At Risk,Critical,94.14,93,852.8299999999999,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.05,25-35% retention improvement,$60/customer,60,802.854162,224.79916536000002,2.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00572,At Risk,Critical,98.38,239,523.14,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.49,25-35% retention improvement,$60/customer,60,514.665132,144.10623696000002,1.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00573,At Risk,Low,3.05,26,878.4,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.32,10-15% activation rate,$3/customer,3,26.7912,3.214944,0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00574,Lost,Low,5.92,44,525.0600000000001,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,19.27,0-2% return rate,$0/customer,0,31.083552000000005,0.31083552000000003,0.31,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00575,Loyal,Critical,96.4,322,1305.73,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.94,25-35% retention improvement,$80/customer,80,1258.7237200000002,377.61711600000007,3.72,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00576,At Risk,Low,0.33,2,334.21,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.49,10-15% activation rate,$3/customer,3,1.102893,0.13234716,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00577,VIP,Critical,93.63,164,4662.99,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.76,30-40% retention improvement,$300/customer,300,4365.957536999999,1746.3830147999997,4.82,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Low digital engagement — consider SMS over email; High lifetime spend ($4,663) — maximum retention effort warranted"
C00578,Lost,Critical,96.19,174,329.81,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.53,N/A,$1/customer (survey only),1,317.244239,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00579,At Risk,Low,0.89,17,322.75,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.71,10-15% activation rate,$3/customer,3,2.872475,0.344697,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00580,Loyal,Low,1.82,73,1764.97,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.67,15-20% revenue increase,$5/customer,5,32.122454000000005,4.818368100000001,-0.04,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00581,At Risk,Critical,95.87,138,1165.44,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.71,25-35% retention improvement,$60/customer,60,1117.307328,312.84605184000003,4.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00582,At Risk,Low,0.84,57,545.36,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.44,10-15% activation rate,$3/customer,3,4.581024,0.54972288,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00583,Lost,Low,5.75,58,340.89,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.38,0-2% return rate,$0/customer,0,19.601175,0.19601175,0.2,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00584,At Risk,Critical,98.52,187,607.18,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.12,25-35% retention improvement,$60/customer,60,598.193736,167.49424608,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00585,Loyal,Low,0.7,3,1552.35,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.95,15-20% revenue increase,$5/customer,5,10.866449999999999,1.6299674999999998,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00586,Lost,Critical,92.81,129,597.09,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.97,N/A,$1/customer (survey only),1,554.1592290000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00587,At Risk,Critical,95.08,114,875.28,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.45,25-35% retention improvement,$60/customer,60,832.216224,233.02054272000004,2.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00588,Loyal,Critical,95.19,296,2498.69,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.55,25-35% retention improvement,$80/customer,80,2378.503011,713.5509033,7.92,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,499) — maximum retention effort warranted"
C00589,At Risk,Low,1.42,12,825.32,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.75,10-15% activation rate,$3/customer,3,11.719543999999999,1.4063452799999998,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00590,At Risk,Low,1.9,17,851.71,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.02,10-15% activation rate,$3/customer,3,16.18249,1.9418988000000001,-0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00591,Lost,Critical,98.77,973,421.69,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.74,N/A,$1/customer (survey only),1,416.50321299999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00592,Lost,Critical,100.0,489,425.53,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.78,N/A,$1/customer (survey only),1,425.53,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00593,Loyal,Low,0.38,6,1878.45,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.19,15-20% revenue increase,$5/customer,5,7.13811,1.0707165,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00594,At Risk,Critical,96.24,119,768.79,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.55,25-35% retention improvement,$60/customer,60,739.8834959999999,207.16737888,2.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00595,Lost,Critical,98.48,385,562.3100000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.97,N/A,$1/customer (survey only),1,553.7628880000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00596,Lost,Critical,98.94,432,150.72,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.02,N/A,$1/customer (survey only),1,149.122368,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00597,At Risk,Low,0.63,29,362.28,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.38,10-15% activation rate,$3/customer,3,2.282364,0.27388367999999996,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00598,Lost,Critical,100.0,401,481.37,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.02,N/A,$1/customer (survey only),1,481.37,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00599,Lost,Critical,99.42,681,157.89,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.12,N/A,$1/customer (survey only),1,156.97423799999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00600,At Risk,Critical,97.04,230,546.73,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.22,25-35% retention improvement,$60/customer,60,530.5467920000001,148.55310176000003,1.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00601,Loyal,Low,0.51,69,1805.69,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.31,15-20% revenue increase,$5/customer,5,9.209019000000001,1.38135285,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00602,Lost,Critical,98.92,488,356.66,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.4,N/A,$1/customer (survey only),1,352.80807200000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00603,Loyal,Low,0.0,34,2396.77,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00604,At Risk,Low,1.09,63,568.8199999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.61,10-15% activation rate,$3/customer,3,6.200137999999999,0.7440165599999998,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00605,Lost,Critical,97.11,287,241.21,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.59,N/A,$1/customer (survey only),1,234.239031,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00606,Lost,Critical,98.82,137,295.38,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.03,N/A,$1/customer (survey only),1,291.894516,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00607,At Risk,Low,0.35,7,579.86,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.55,10-15% activation rate,$3/customer,3,2.0295099999999997,0.24354119999999996,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00608,Lost,Critical,97.81,219,402.32,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.96,N/A,$1/customer (survey only),1,393.509192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00609,At Risk,Low,2.5,80,660.03,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.72,10-15% activation rate,$3/customer,3,16.50075,1.98009,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00610,Loyal,Low,1.16,57,1553.5,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.56,15-20% revenue increase,$5/customer,5,18.020599999999998,2.7030899999999995,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00611,At Risk,Low,1.58,60,710.98,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.68,10-15% activation rate,$3/customer,3,11.233484,1.3480180800000001,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00612,At Risk,Low,3.95,50,770.47,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.56,10-15% activation rate,$3/customer,3,30.433565,3.6520278,0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00613,At Risk,Low,1.15,70,606.24,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.82,10-15% activation rate,$3/customer,3,6.97176,0.8366111999999999,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00614,At Risk,Low,1.85,22,581.23,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.93,10-15% activation rate,$3/customer,3,10.752755000000002,1.2903306000000003,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00615,Lost,Low,2.21,49,262.94,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.17,0-2% return rate,$0/customer,0,5.810974,0.05810974,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00616,At Risk,Critical,96.27,174,780.53,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.58,25-35% retention improvement,$60/customer,60,751.4162309999999,210.39654468,2.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00617,Lost,Critical,99.41,238,113.45,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.8,N/A,$1/customer (survey only),1,112.780645,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00618,At Risk,Low,0.82,12,564.28,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.46,10-15% activation rate,$3/customer,3,4.627095999999999,0.5552515199999999,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00619,At Risk,Critical,97.03,127,796.15,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.3,25-35% retention improvement,$60/customer,60,772.5043450000001,216.30121660000003,2.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00620,Lost,Critical,99.13,295,501.34,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.75,N/A,$1/customer (survey only),1,496.97834199999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00621,At Risk,Critical,90.91,119,870.11,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.35,25-35% retention improvement,$60/customer,60,791.017001,221.48476028000005,2.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00622,At Risk,Low,0.48,5,870.01,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.29,10-15% activation rate,$3/customer,3,4.176048,0.50112576,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00623,Lost,Critical,99.11,366,924.06,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.31,N/A,$1/customer (survey only),1,915.8358659999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00624,Lost,Low,4.87,78,76.28,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.1,0-2% return rate,$0/customer,0,3.714836,0.03714836,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00625,At Risk,Low,24.63,90,1088.11,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.52,10-15% activation rate,$3/customer,3,268.001493,32.16017916,9.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00626,Loyal,Critical,89.72,126,1578.74,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.85,25-35% retention improvement,$80/customer,80,1416.445528,424.93365839999996,4.31,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00627,Loyal,Low,0.7,45,3918.33,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.36,15-20% revenue increase,$5/customer,5,27.428309999999996,4.114246499999999,-0.18,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00628,Lost,Low,4.32,58,8.6,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,12.63,0-2% return rate,$0/customer,0,0.37152,0.0037152,0.0,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00629,At Risk,Low,0.28,15,569.07,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.24,10-15% activation rate,$3/customer,3,1.5933960000000005,0.19120752000000005,-0.94,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00630,VIP,Critical,93.33,157,4069.9,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.49,30-40% retention improvement,$300/customer,300,3798.4376700000003,1519.3750680000003,4.06,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,070) — maximum retention effort warranted"
C00631,Lost,Critical,99.91,234,219.35,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.12,N/A,$1/customer (survey only),1,219.152585,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00632,At Risk,Low,0.45,29,1139.53,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.96,10-15% activation rate,$3/customer,3,5.127885000000001,0.6153462000000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00633,At Risk,Low,0.95,4,866.64,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.78,10-15% activation rate,$3/customer,3,8.23308,0.9879695999999999,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00634,At Risk,Critical,98.31,693,959.76,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.03,25-35% retention improvement,$60/customer,60,943.5400559999999,264.19121568,3.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00635,Lost,Critical,99.36,285,351.16,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.38,N/A,$1/customer (survey only),1,348.91257600000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00636,At Risk,Critical,96.05,136,414.2,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.98,25-35% retention improvement,$60/customer,60,397.8391,111.394948,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00637,Lost,Critical,99.73,480,484.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.03,N/A,$1/customer (survey only),1,483.311526,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00638,Lost,Critical,99.89,508,109.46,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.41,N/A,$1/customer (survey only),1,109.33959399999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00639,At Risk,Critical,99.33,273,625.9399999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.87,25-35% retention improvement,$60/customer,60,621.7462019999999,174.08893656,1.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00640,Loyal,Low,1.44,40,1664.13,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.1,15-20% revenue increase,$5/customer,5,23.963472,3.5945207999999997,-0.28,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00641,At Risk,Critical,95.29,94,509.98,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.04,25-35% retention improvement,$60/customer,60,485.95994200000007,136.06878376000003,1.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00642,At Risk,Low,1.18,6,415.38,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.88,10-15% activation rate,$3/customer,3,4.901484,0.5881780799999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00643,Lost,Critical,99.52,262,229.14,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.53,N/A,$1/customer (survey only),1,228.04012799999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00644,Lost,Critical,100.0,550,412.61,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.72,N/A,$1/customer (survey only),1,412.61,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00645,At Risk,Critical,94.34,121,698.98,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.99,25-35% retention improvement,$60/customer,60,659.417732,184.63696496000003,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00646,Lost,Critical,99.74,816,1231.82,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.23,N/A,$1/customer (survey only),1,1228.617268,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00647,Lost,Critical,99.62,274,390.75,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.93,N/A,$1/customer (survey only),1,389.26515,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00648,Loyal,Critical,93.34,133,1293.32,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.19,25-35% retention improvement,$80/customer,80,1207.184888,362.15546639999997,3.53,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00649,Loyal,Low,1.41,12,1361.57,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.01,15-20% revenue increase,$5/customer,5,19.198137,2.8797205499999996,-0.42,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00650,At Risk,Low,2.02,53,1687.06,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.45,10-15% activation rate,$3/customer,3,34.078612,4.08943344,0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00651,Lost,Low,2.91,24,251.02,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.57,0-2% return rate,$0/customer,0,7.304682000000001,0.07304682000000001,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00652,Loyal,Low,0.28,11,1458.57,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.25,15-20% revenue increase,$5/customer,5,4.083996000000001,0.6125994000000001,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00653,Lost,Critical,96.83,205,254.8,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.69,N/A,$1/customer (survey only),1,246.72284,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00654,Lost,Critical,99.86,421,156.19,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.11,N/A,$1/customer (survey only),1,155.971334,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00655,At Risk,Low,1.49,5,818.96,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.16,10-15% activation rate,$3/customer,3,12.202504000000001,1.4643004800000001,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00656,Lost,Critical,99.59,528,234.14,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.91,N/A,$1/customer (survey only),1,233.180026,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00657,At Risk,Low,0.08,11,640.16,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.16,10-15% activation rate,$3/customer,3,0.512128,0.06145536,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00658,Lost,Low,2.01,3,274.36,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.08,0-2% return rate,$0/customer,0,5.514635999999999,0.05514636,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00659,At Risk,Critical,95.46,136,1080.49,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.88,25-35% retention improvement,$60/customer,60,1031.4357539999999,288.80201112,3.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00660,Loyal,Critical,96.53,195,1958.76,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.09,25-35% retention improvement,$80/customer,80,1890.791028,567.2373084,6.09,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C00661,At Risk,Low,0.59,38,1081.29,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.0,10-15% activation rate,$3/customer,3,6.379611,0.76555332,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00662,At Risk,Low,3.66,59,390.28,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.45,10-15% activation rate,$3/customer,3,14.284248,1.71410976,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00663,Lost,Low,2.27,26,276.86,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.3,0-2% return rate,$0/customer,0,6.284722,0.06284722000000001,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00664,Lost,Critical,99.55,369,1186.4499999999998,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.15,N/A,$1/customer (survey only),1,1181.1109749999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00665,At Risk,Low,2.05,84,973.54,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.08,10-15% activation rate,$3/customer,3,19.957569999999997,2.3949083999999994,-0.2,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00666,At Risk,Critical,98.65,166,526.31,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.18,25-35% retention improvement,$60/customer,60,519.2048149999999,145.3773482,1.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00667,At Risk,Critical,98.28,102,1023.07,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.16,25-35% retention improvement,$60/customer,60,1005.473196,281.53249488000006,3.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00668,VIP,Critical,95.96,236,2182.5,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.63,30-40% retention improvement,$300/customer,300,2094.3269999999998,837.7307999999999,1.79,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,182) — maximum retention effort warranted"
C00669,Lost,Critical,99.72,340,211.36,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.04,N/A,$1/customer (survey only),1,210.768192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00670,At Risk,Low,2.49,44,640.5,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.33,10-15% activation rate,$3/customer,3,15.948450000000001,1.9138140000000001,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00671,At Risk,Critical,97.89,242,1368.22,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.07,25-35% retention improvement,$60/customer,60,1339.350558,375.01815624000005,5.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00672,Lost,Critical,98.34,319,342.9,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.65,N/A,$1/customer (survey only),1,337.20786,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00673,At Risk,Low,1.09,5,310.11,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.29,10-15% activation rate,$3/customer,3,3.380199,0.40562388,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00674,Lost,Low,2.13,21,243.91,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.31,0-2% return rate,$0/customer,0,5.195283,0.05195283,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00675,At Risk,Critical,92.71,157,875.05,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.07,25-35% retention improvement,$60/customer,60,811.2588549999999,227.1524794,2.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00676,At Risk,Critical,99.69,314,665.48,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.66,25-35% retention improvement,$60/customer,60,663.417012,185.75676336,2.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00677,Loyal,Low,0.86,24,4454.85,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.34,15-20% revenue increase,$5/customer,5,38.311710000000005,5.746756500000001,0.15,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00678,At Risk,Low,2.56,12,409.08,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.55,10-15% activation rate,$3/customer,3,10.472448,1.2566937599999999,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00679,At Risk,Critical,95.62,96,1286.53,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.9,25-35% retention improvement,$60/customer,60,1230.179986,344.4503960800001,4.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00680,At Risk,Low,1.76,50,335.97,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.53,10-15% activation rate,$3/customer,3,5.9130720000000005,0.7095686400000001,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00681,Lost,Critical,98.81,770,925.5,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.97,N/A,$1/customer (survey only),1,914.48655,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00682,Loyal,Low,1.04,59,1444.65,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.21,15-20% revenue increase,$5/customer,5,15.02436,2.253654,-0.55,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00683,Loyal,Low,0.48,27,2852.29,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.37,15-20% revenue increase,$5/customer,5,13.690991999999998,2.0536487999999995,-0.59,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00684,At Risk,Low,2.1,71,1307.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.7,10-15% activation rate,$3/customer,3,27.46002,3.2952024,0.1,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00685,Loyal,Low,18.88,88,1333.35,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,35.4,15-20% revenue increase,$5/customer,5,251.73647999999997,37.76047199999999,6.55,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00686,At Risk,Critical,93.36,106,1141.01,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.61,25-35% retention improvement,$60/customer,60,1065.246936,298.26914208000005,3.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00687,At Risk,Critical,98.71,111,500.75,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.08,25-35% retention improvement,$60/customer,60,494.290325,138.40129100000001,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00688,Lost,Critical,97.99,185,232.55,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.53,N/A,$1/customer (survey only),1,227.87574500000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00689,Loyal,Low,1.46,4,2660.8,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.37,15-20% revenue increase,$5/customer,5,38.847680000000004,5.827152000000001,0.17,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00690,At Risk,Low,1.57,25,700.95,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.3,10-15% activation rate,$3/customer,3,11.004915000000002,1.3205898000000003,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00691,Lost,Critical,99.96,519,397.34,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.31,N/A,$1/customer (survey only),1,397.18106399999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00692,Lost,Critical,99.34,544,877.42,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.88,N/A,$1/customer (survey only),1,871.6290280000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00693,At Risk,Critical,92.73,139,485.82,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.23,25-35% retention improvement,$60/customer,60,450.500886,126.14024808,1.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00694,Loyal,Low,0.52,26,2316.51,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.14,15-20% revenue increase,$5/customer,5,12.045852,1.8068777999999999,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00695,Loyal,Low,1.1,17,3439.22,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.32,15-20% revenue increase,$5/customer,5,37.83142,5.674713,0.13,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00696,Loyal,Critical,94.96,171,1245.95,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.15,25-35% retention improvement,$80/customer,80,1183.15412,354.94623599999994,3.44,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00697,Loyal,Low,0.29,34,1316.9,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.81,15-20% revenue increase,$5/customer,5,3.81901,0.5728515,-0.89,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00698,Loyal,Low,0.13,16,1544.53,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.2,15-20% revenue increase,$5/customer,5,2.007889,0.30118335,-0.94,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00699,Loyal,Critical,94.62,151,1737.68,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.14,25-35% retention improvement,$80/customer,80,1644.1928160000002,493.25784480000004,5.17,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email
C00700,At Risk,Low,2.03,47,888.27,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.89,10-15% activation rate,$3/customer,3,18.031881,2.1638257199999997,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00701,Loyal,Low,1.42,30,1858.86,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.62,15-20% revenue increase,$5/customer,5,26.395811999999996,3.959371799999999,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00702,At Risk,Critical,98.0,161,768.66,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.92,25-35% retention improvement,$60/customer,60,753.2868,210.92030400000002,2.52,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00703,At Risk,Low,3.91,67,1075.92,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.19,10-15% activation rate,$3/customer,3,42.06847200000001,5.048216640000001,0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00704,At Risk,Critical,96.19,116,1363.02,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.03,25-35% retention improvement,$60/customer,60,1311.0889379999999,367.10490264,5.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00705,At Risk,Critical,95.58,93,924.25,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.24,25-35% retention improvement,$60/customer,60,883.39815,247.35148200000003,3.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00706,VIP,Low,1.91,11,2996.03,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.8,5-10% retention improvement,$50/customer,50,57.224173,2.86120865,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C00707,At Risk,Low,0.7,22,911.05,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.0,10-15% activation rate,$3/customer,3,6.377349999999999,0.7652819999999998,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00708,Lost,Medium,26.75,87,677.35,7.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,42.74,3-5% win-back rate,$2/customer,2,181.19112500000003,7.247645000000001,2.62,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,None
C00709,Lost,Critical,99.48,767,820.92,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.75,N/A,$1/customer (survey only),1,816.651216,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00710,At Risk,Low,1.71,17,805.9300000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.72,10-15% activation rate,$3/customer,3,13.781403000000001,1.6537683600000002,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00711,Loyal,Low,1.83,76,3162.94,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.82,15-20% revenue increase,$5/customer,5,57.881802,8.682270299999999,0.74,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00712,Lost,Critical,99.7,965,270.13,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.2,N/A,$1/customer (survey only),1,269.31961,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00713,At Risk,Low,3.28,61,680.27,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.96,10-15% activation rate,$3/customer,3,22.312855999999996,2.6775427199999995,-0.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00714,At Risk,Low,0.61,31,532.0,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.89,10-15% activation rate,$3/customer,3,3.2451999999999996,0.38942399999999994,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00715,Lost,Critical,99.87,349,461.65,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.27,N/A,$1/customer (survey only),1,461.049855,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00716,At Risk,Critical,96.18,218,1388.66,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.06,25-35% retention improvement,$60/customer,60,1335.6131880000003,373.97169264000013,5.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00717,Lost,Critical,100.0,641,841.02,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.8,N/A,$1/customer (survey only),1,841.02,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00718,Lost,Critical,99.04,246,381.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.54,N/A,$1/customer (survey only),1,378.015872,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00719,Lost,Critical,99.43,503,92.93,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.07,N/A,$1/customer (survey only),1,92.40029900000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00720,At Risk,Low,1.55,0,309.62,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.18,10-15% activation rate,$3/customer,3,4.79911,0.5758932,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00721,At Risk,Critical,99.06,208,1381.64,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.44,25-35% retention improvement,$60/customer,60,1368.6525840000002,383.2227235200001,5.39,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00722,At Risk,Low,1.98,73,667.9399999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,13.225211999999997,1.5870254399999997,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00723,VIP,Critical,94.29,147,3584.69,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.25,30-40% retention improvement,$300/customer,300,3380.004201,1352.0016804000002,3.51,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Low digital engagement — consider SMS over email; High lifetime spend ($3,585) — maximum retention effort warranted"
C00724,At Risk,Critical,97.63,101,1211.24,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.82,25-35% retention improvement,$60/customer,60,1182.533612,331.10941136,4.52,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00725,Lost,Low,1.3,33,146.37,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.13,0-2% return rate,$0/customer,0,1.9028100000000003,0.019028100000000003,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00726,Lost,Critical,98.33,327,580.96,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.7,N/A,$1/customer (survey only),1,571.257968,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00727,At Risk,Low,1.3,9,1030.87,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.33,10-15% activation rate,$3/customer,3,13.40131,1.6081572,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00728,Loyal,Low,1.2,39,3234.38,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.04,15-20% revenue increase,$5/customer,5,38.812560000000005,5.821884000000001,0.16,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00729,Lost,Critical,98.26,222,616.3,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.15,N/A,$1/customer (survey only),1,605.57638,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00730,Loyal,Low,0.67,81,2413.66,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.35,15-20% revenue increase,$5/customer,5,16.171522,2.4257283,-0.51,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00731,At Risk,Low,0.16,45,947.22,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.84,10-15% activation rate,$3/customer,3,1.515552,0.18186623999999998,-0.94,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00732,Lost,Critical,99.61,365,199.4,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.26,N/A,$1/customer (survey only),1,198.62234,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00733,At Risk,Low,0.84,5,1185.15,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.79,10-15% activation rate,$3/customer,3,9.95526,1.1946312000000001,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00734,Lost,Critical,98.95,198,476.28,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.32,N/A,$1/customer (survey only),1,471.27906,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00735,Lost,Critical,100.0,952,161.47,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.18,N/A,$1/customer (survey only),1,161.47,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00736,Lost,Critical,99.75,414,229.73,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.88,N/A,$1/customer (survey only),1,229.155675,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00737,Lost,Critical,100.0,783,467.54,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.97,N/A,$1/customer (survey only),1,467.54,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00738,Lost,Critical,96.92,164,439.63,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.45,N/A,$1/customer (survey only),1,426.089396,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00739,At Risk,Low,5.29,39,710.29,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.97,10-15% activation rate,$3/customer,3,37.574341,4.5089209199999996,0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00740,At Risk,Low,8.57,47,1111.43,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.47,10-15% activation rate,$3/customer,3,95.249551,11.429946119999999,2.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00741,At Risk,Low,2.4,47,1208.82,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.8,10-15% activation rate,$3/customer,3,29.01168,3.4814016,0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00742,At Risk,Critical,99.86,483,1238.5,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.91,25-35% retention improvement,$60/customer,60,1236.7661,346.29450800000006,4.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00743,At Risk,Critical,98.27,197,974.42,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.06,25-35% retention improvement,$60/customer,60,957.5625339999999,268.11750952,3.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00744,Lost,Critical,99.64,298,377.64,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.87,N/A,$1/customer (survey only),1,376.28049599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00745,At Risk,Low,1.91,22,860.82,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.38,10-15% activation rate,$3/customer,3,16.441662,1.97299944,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00746,Lost,Low,2.83,79,153.85,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.36,0-2% return rate,$0/customer,0,4.353955,0.04353955,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00747,Lost,Critical,99.4,473,321.38,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.87,N/A,$1/customer (survey only),1,319.45172,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00748,Lost,Critical,99.59,966,187.59,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.47,N/A,$1/customer (survey only),1,186.820881,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00749,At Risk,Critical,99.74,385,978.0,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.43,25-35% retention improvement,$60/customer,60,975.4572,273.128016,3.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00750,Lost,Critical,99.14,113,190.9,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.16,N/A,$1/customer (survey only),1,189.25826,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00751,Loyal,Critical,96.32,409,2169.23,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.96,25-35% retention improvement,$80/customer,80,2089.402336,626.8207008,6.84,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,169) — maximum retention effort warranted"
C00752,Lost,Critical,99.24,699,230.58,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.87,N/A,$1/customer (survey only),1,228.827592,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00753,At Risk,Critical,98.46,396,1056.02,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.9,25-35% retention improvement,$60/customer,60,1039.757292,291.13204176000005,3.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00754,Loyal,Critical,93.88,95,1752.8,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.15,25-35% retention improvement,$80/customer,80,1645.52864,493.658592,5.17,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00755,At Risk,Low,2.42,79,488.6,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.44,10-15% activation rate,$3/customer,3,11.82412,1.4188944000000001,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00756,At Risk,Critical,98.24,151,868.46,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.17,25-35% retention improvement,$60/customer,60,853.175104,238.88902912000003,2.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00757,At Risk,Low,0.03,34,1362.5500000000002,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.35,10-15% activation rate,$3/customer,3,0.40876500000000004,0.049051800000000007,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00758,At Risk,Critical,99.41,200,603.34,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.13,25-35% retention improvement,$60/customer,60,599.780294,167.93848232000002,1.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00759,At Risk,Low,2.06,22,1028.59,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.53,10-15% activation rate,$3/customer,3,21.188954,2.5426744799999996,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00760,At Risk,Critical,94.39,99,638.14,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.47,25-35% retention improvement,$60/customer,60,602.340346,168.65529688,1.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00761,At Risk,Critical,98.34,105,668.9,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.31,25-35% retention improvement,$60/customer,60,657.79626,184.1829528,2.07,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00762,At Risk,Low,2.18,50,509.08,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.99,10-15% activation rate,$3/customer,3,11.097944,1.33175328,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00763,Lost,Critical,99.04,466,247.93,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.02,N/A,$1/customer (survey only),1,245.54987200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00764,At Risk,Critical,95.64,104,498.99,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.67,25-35% retention improvement,$60/customer,60,477.234036,133.62553008,1.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00765,Lost,Critical,99.65,218,116.48,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.86,N/A,$1/customer (survey only),1,116.07232,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00766,Lost,Critical,97.98,285,168.76,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.56,N/A,$1/customer (survey only),1,165.351048,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00767,At Risk,Critical,98.71,269,1033.45,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.19,25-35% retention improvement,$60/customer,60,1020.118495,285.63317860000006,3.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00768,At Risk,Critical,97.26,123,227.44,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.81,25-35% retention improvement,$60/customer,60,221.208144,61.938280320000004,0.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00769,Lost,Critical,99.62,269,15.4,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.92,N/A,$1/customer (survey only),1,15.341480000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00770,At Risk,Low,2.33,66,550.5699999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.25,10-15% activation rate,$3/customer,3,12.828280999999999,1.5393937199999999,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00771,Lost,Critical,99.68,330,619.3,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.19,N/A,$1/customer (survey only),1,617.31824,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00772,Lost,Critical,97.7,97,235.35,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.55,N/A,$1/customer (survey only),1,229.93695,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00773,At Risk,Critical,97.62,128,948.74,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,926.1599880000001,259.32479664000005,3.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00774,At Risk,Critical,95.31,210,1253.1799999999998,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.84,25-35% retention improvement,$60/customer,60,1194.4058579999999,334.43364024,4.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00775,Lost,Critical,98.37,125,236.73,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.58,N/A,$1/customer (survey only),1,232.871301,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00776,Lost,Critical,99.76,764,126.38,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.69,N/A,$1/customer (survey only),1,126.076688,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00777,Loyal,Low,0.39,8,1550.61,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.91,15-20% revenue increase,$5/customer,5,6.047379,0.90710685,-0.82,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00778,Lost,Critical,98.21,274,512.86,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,503.679806,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00779,Lost,Low,2.38,68,339.41,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.75,0-2% return rate,$0/customer,0,8.077958,0.08077958,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00780,At Risk,Critical,97.69,280,852.09,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.45,25-35% retention improvement,$60/customer,60,832.4067210000001,233.07388188000004,2.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00781,Lost,Low,2.76,66,247.26,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.11,0-2% return rate,$0/customer,0,6.824376,0.06824376,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00782,Lost,Critical,99.82,899,239.74,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.96,N/A,$1/customer (survey only),1,239.308468,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00783,Lost,Critical,99.54,272,369.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.82,N/A,$1/customer (survey only),1,368.15864400000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00784,At Risk,Low,0.52,66,639.5,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.6,10-15% activation rate,$3/customer,3,3.3253999999999997,0.39904799999999996,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00785,Lost,Critical,97.23,228,213.07,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.34,N/A,$1/customer (survey only),1,207.167961,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00786,Lost,Critical,99.41,515,100.87,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.24,N/A,$1/customer (survey only),1,100.274867,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00787,Lost,Critical,99.55,714,316.02,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.51,N/A,$1/customer (survey only),1,314.59790999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00788,At Risk,Low,1.73,68,1138.49,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.06,10-15% activation rate,$3/customer,3,19.695877,2.36350524,-0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00789,Loyal,Critical,97.05,356,1625.8,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.73,25-35% retention improvement,$80/customer,80,1577.8388999999997,473.3516699999999,4.92,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00790,Lost,Critical,99.79,506,1233.32,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.9,N/A,$1/customer (survey only),1,1230.730028,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C00791,VIP,Low,2.54,45,2974.89,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.68,5-10% retention improvement,$50/customer,50,75.56220599999999,3.7781103,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,None
C00792,At Risk,Low,1.38,20,507.08,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.49,10-15% activation rate,$3/customer,3,6.997704,0.8397244799999999,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00793,Loyal,Critical,90.68,197,2707.61,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.61,25-35% retention improvement,$80/customer,80,2455.260748,736.5782244000001,8.21,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,708) — maximum retention effort warranted"
C00794,At Risk,Low,2.49,81,661.53,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.39,10-15% activation rate,$3/customer,3,16.472097,1.97665164,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00795,Lost,Critical,96.5,242,909.08,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.89,N/A,$1/customer (survey only),1,877.2622,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00796,Loyal,Low,0.0,22,1817.21,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00797,At Risk,Critical,97.65,307,630.0,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.51,25-35% retention improvement,$60/customer,60,615.195,172.25460000000004,1.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00798,At Risk,Low,3.4,71,536.8,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.25,10-15% activation rate,$3/customer,3,18.2512,2.190144,-0.27,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00799,Lost,Low,3.95,54,198.53,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.69,0-2% return rate,$0/customer,0,7.841935,0.07841935,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00800,At Risk,Low,0.16,26,678.36,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.47,10-15% activation rate,$3/customer,3,1.0853760000000001,0.13024512000000002,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00801,At Risk,Critical,98.95,324,519.6,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.16,25-35% retention improvement,$60/customer,60,514.1442000000001,143.96037600000002,1.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00802,Lost,Critical,99.6,187,204.44,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,203.62224,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00803,Lost,Critical,99.94,251,73.6,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.96,N/A,$1/customer (survey only),1,73.55583999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00804,At Risk,Critical,95.84,138,539.16,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.83,25-35% retention improvement,$60/customer,60,516.730944,144.68466432000002,1.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00805,Loyal,Low,1.64,52,999.13,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.04,15-20% revenue increase,$5/customer,5,16.385731999999997,2.4578597999999996,-0.51,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00806,Lost,Critical,99.71,472,392.38,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.28,N/A,$1/customer (survey only),1,391.242098,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00807,At Risk,Critical,99.33,193,888.13,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.57,25-35% retention improvement,$60/customer,60,882.179529,247.01026812000003,3.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00808,At Risk,Low,2.3,13,167.49,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.83,10-15% activation rate,$3/customer,3,3.8522700000000003,0.4622724,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00809,At Risk,Medium,32.98,88,412.51,7.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,62.17,15-20% retention improvement,$8/customer,8,136.045798,24.488243639999997,2.06,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C00810,At Risk,Critical,98.03,230,402.5,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.29,25-35% retention improvement,$60/customer,60,394.57075000000003,110.47981000000001,0.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00811,At Risk,Low,3.49,8,1303.21,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.01,10-15% activation rate,$3/customer,3,45.482029000000004,5.45784348,0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00812,At Risk,Critical,96.75,297,1802.21,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.6,25-35% retention improvement,$60/customer,60,1743.638175,488.21868900000004,7.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00813,At Risk,Critical,96.25,118,795.9300000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.62,25-35% retention improvement,$60/customer,60,766.0826250000001,214.50313500000004,2.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00814,At Risk,Low,0.58,42,916.27,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.69,10-15% activation rate,$3/customer,3,5.314366,0.6377239199999999,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00815,At Risk,Critical,98.9,322,737.78,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.19,25-35% retention improvement,$60/customer,60,729.6644200000001,204.30603760000002,2.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00816,Lost,Critical,100.0,462,211.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.72,N/A,$1/customer (survey only),1,211.36,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00817,At Risk,Low,1.35,13,1182.08,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.99,10-15% activation rate,$3/customer,3,15.95808,1.9149696,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00818,At Risk,Critical,96.75,156,557.11,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.25,25-35% retention improvement,$60/customer,60,539.003925,150.921099,1.52,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00819,At Risk,Low,0.62,30,875.07,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.72,10-15% activation rate,$3/customer,3,5.425434,0.65105208,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00820,Loyal,Low,0.5,9,1100.42,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.41,15-20% revenue increase,$5/customer,5,5.5021,0.825315,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00821,At Risk,Low,2.12,30,416.9,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.57,10-15% activation rate,$3/customer,3,8.83828,1.0605935999999998,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00822,Loyal,Low,0.84,69,1511.65,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.57,15-20% revenue increase,$5/customer,5,12.69786,1.904679,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00823,At Risk,Critical,98.88,840,1043.88,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.21,25-35% retention improvement,$60/customer,60,1032.188544,289.0127923200001,3.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00824,At Risk,Critical,97.87,212,866.14,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.82,25-35% retention improvement,$60/customer,60,847.691218,237.35354104000004,2.96,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00825,Lost,Critical,99.04,452,345.57,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.01,N/A,$1/customer (survey only),1,342.25252800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00826,VIP,Low,2.14,7,3339.27,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.57,5-10% retention improvement,$50/customer,50,71.460378,3.5730189000000006,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C00827,At Risk,Critical,98.96,251,573.06,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.35,25-35% retention improvement,$60/customer,60,567.1001759999999,158.78804928,1.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00828,Loyal,Critical,97.04,176,1237.53,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.85,25-35% retention improvement,$80/customer,80,1200.899112,360.2697336,3.5,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00829,Lost,Critical,99.32,736,457.14,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.91,N/A,$1/customer (survey only),1,454.03144799999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00830,At Risk,Low,0.96,22,1094.92,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.22,10-15% activation rate,$3/customer,3,10.511232,1.26134784,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00831,At Risk,Low,0.53,12,700.9399999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.1,10-15% activation rate,$3/customer,3,3.7149819999999996,0.44579783999999995,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00832,At Risk,Low,1.32,78,636.84,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.82,10-15% activation rate,$3/customer,3,8.406288,1.0087545599999999,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00833,At Risk,Low,1.46,32,1226.11,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.21,10-15% activation rate,$3/customer,3,17.901206,2.14814472,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00834,At Risk,Critical,99.5,484,1235.18,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.56,25-35% retention improvement,$60/customer,60,1229.0041,344.12114800000006,4.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00835,At Risk,Low,1.42,27,661.13,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.01,10-15% activation rate,$3/customer,3,9.388046,1.1265655199999998,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00836,Lost,Critical,97.12,142,293.63,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.98,N/A,$1/customer (survey only),1,285.173456,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00837,At Risk,Critical,95.6,134,859.9,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.09,25-35% retention improvement,$60/customer,60,822.0644,230.178032,2.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00838,At Risk,Low,0.36,19,586.95,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.94,10-15% activation rate,$3/customer,3,2.11302,0.2535624,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00839,At Risk,Critical,94.5,126,918.77,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.54,25-35% retention improvement,$60/customer,60,868.2376499999999,243.106542,3.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00840,At Risk,Critical,97.67,190,669.13,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.3,25-35% retention improvement,$60/customer,60,653.539271,182.99099588,2.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00841,Loyal,Low,0.38,7,2110.69,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.4,15-20% revenue increase,$5/customer,5,8.020622,1.2030933,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00842,Lost,Low,1.74,33,129.2,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.36,0-2% return rate,$0/customer,0,2.24808,0.0224808,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00843,At Risk,Critical,97.95,161,693.06,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.38,25-35% retention improvement,$60/customer,60,678.85227,190.0786356,2.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00844,At Risk,Low,1.64,81,1421.78,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.72,10-15% activation rate,$3/customer,3,23.317191999999995,2.7980630399999993,-0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00845,Loyal,Low,1.13,10,1059.17,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.79,15-20% revenue increase,$5/customer,5,11.968621,1.79529315,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00846,Lost,Low,1.9,37,52.55,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.38,0-2% return rate,$0/customer,0,0.99845,0.0099845,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00847,Lost,Critical,99.82,904,345.58,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.03,N/A,$1/customer (survey only),1,344.95795599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00848,At Risk,Low,2.42,32,306.4,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.59,10-15% activation rate,$3/customer,3,7.414879999999999,0.8897855999999998,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00849,At Risk,Critical,98.49,197,777.93,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,766.1832569999999,214.53131195999998,2.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00850,At Risk,Critical,97.12,200,589.22,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.04,25-35% retention improvement,$60/customer,60,572.2504640000001,160.23012992000002,1.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00851,Lost,Critical,97.19,147,188.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.1,N/A,$1/customer (survey only),1,183.319778,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00852,Lost,Critical,99.72,254,426.34,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.78,N/A,$1/customer (survey only),1,425.14624799999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00853,At Risk,Critical,97.79,124,1130.78,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.69,25-35% retention improvement,$60/customer,60,1105.789762,309.62113336000004,4.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00854,Lost,Critical,99.58,445,837.0799999999999,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.45,N/A,$1/customer (survey only),1,833.564264,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00855,At Risk,Low,1.31,52,342.82,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.07,10-15% activation rate,$3/customer,3,4.490942,0.5389130400000001,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00856,At Risk,Low,20.59,89,1011.03,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.02,10-15% activation rate,$3/customer,3,208.171077,24.98052924,7.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00857,At Risk,Critical,92.82,130,594.86,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.96,25-35% retention improvement,$60/customer,60,552.149052,154.60173456,1.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00858,At Risk,Low,2.47,29,223.62,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.42,10-15% activation rate,$3/customer,3,5.523414000000001,0.6628096800000001,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00859,Loyal,Low,0.7,16,2463.02,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.81,15-20% revenue increase,$5/customer,5,17.241139999999998,2.5861709999999998,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00860,Loyal,Low,0.75,30,842.8,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.31,15-20% revenue increase,$5/customer,5,6.321,0.9481499999999999,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00861,Lost,Critical,98.58,232,100.85,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.55,N/A,$1/customer (survey only),1,99.41793,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00862,Lost,Critical,97.97,346,410.21,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.66,N/A,$1/customer (survey only),1,401.88273699999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00863,At Risk,Low,0.78,48,549.5699999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.0,10-15% activation rate,$3/customer,3,4.286646,0.51439752,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00864,At Risk,Low,2.71,2,830.45,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.65,10-15% activation rate,$3/customer,3,22.505195,2.7006234,-0.1,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00865,VIP,Low,1.44,38,4474.26,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.03,5-10% retention improvement,$50/customer,50,64.429344,3.2214672,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C00866,At Risk,Low,4.33,33,209.52,6.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.62,10-15% activation rate,$3/customer,3,9.072216000000001,1.0886659200000002,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00867,At Risk,Critical,98.55,121,1100.74,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.31,25-35% retention improvement,$60/customer,60,1084.77927,303.73819560000004,4.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00868,Lost,Critical,99.16,984,106.47,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.34,N/A,$1/customer (survey only),1,105.57565199999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00869,Loyal,Low,1.81,42,3550.38,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.02,15-20% revenue increase,$5/customer,5,64.26187800000001,9.639281700000002,0.93,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00870,At Risk,Low,0.54,63,889.2,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.52,10-15% activation rate,$3/customer,3,4.80168,0.5762016,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00871,At Risk,Critical,97.83,215,710.12,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.42,25-35% retention improvement,$60/customer,60,694.710396,194.51891088,2.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00872,At Risk,Low,0.62,59,561.48,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.33,10-15% activation rate,$3/customer,3,3.481176,0.41774111999999997,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00873,Lost,Critical,99.56,834,168.5,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.26,N/A,$1/customer (survey only),1,167.7586,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00874,At Risk,Low,1.0,9,401.64,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.23,10-15% activation rate,$3/customer,3,4.0164,0.48196799999999995,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00875,At Risk,Low,0.46,7,1267.37,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.18,10-15% activation rate,$3/customer,3,5.829902,0.69958824,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00876,Lost,Critical,97.72,111,151.45,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.67,N/A,$1/customer (survey only),1,147.99694,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00877,Lost,Critical,98.41,677,674.05,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.66,N/A,$1/customer (survey only),1,663.332605,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00878,Lost,Critical,99.29,412,624.28,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.53,N/A,$1/customer (survey only),1,619.847612,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00879,Lost,Critical,97.34,157,214.96,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.36,N/A,$1/customer (survey only),1,209.24206400000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00880,Lost,Critical,98.61,130,299.21000000000004,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.38,N/A,$1/customer (survey only),1,295.05098100000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00881,At Risk,Critical,96.35,182,2267.9300000000003,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.71,25-35% retention improvement,$60/customer,60,2185.150555,611.8421554000001,9.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,268) — maximum retention effort warranted"
C00882,Lost,Low,4.96,76,127.25,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.98,0-2% return rate,$0/customer,0,6.311599999999999,0.06311599999999999,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00883,Lost,Critical,98.96,578,343.11,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.99,N/A,$1/customer (survey only),1,339.541656,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00884,At Risk,Critical,96.85,128,526.92,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.81,25-35% retention improvement,$60/customer,60,510.3220199999999,142.8901656,1.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00885,Lost,Critical,99.69,643,225.8,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.84,N/A,$1/customer (survey only),1,225.10002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00886,At Risk,Critical,94.28,126,460.9,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.49,25-35% retention improvement,$60/customer,60,434.53651999999994,121.6702256,1.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00887,Lost,Critical,99.12,505,363.54,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.11,N/A,$1/customer (survey only),1,360.34084800000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00888,Lost,Critical,99.13,396,1090.76,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.31,N/A,$1/customer (survey only),1,1081.270388,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00889,Loyal,Low,0.0,15,1543.46,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00890,Loyal,Low,0.0,2,1311.87,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00891,At Risk,Low,0.7,20,867.5899999999999,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.25,10-15% activation rate,$3/customer,3,6.073129999999999,0.7287755999999999,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00892,At Risk,Critical,99.39,290,952.06,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.04,25-35% retention improvement,$60/customer,60,946.252434,264.95068152000005,3.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00893,Lost,Low,7.03,13,54.400000000000006,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.48,0-2% return rate,$0/customer,0,3.8243200000000006,0.038243200000000005,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C00894,At Risk,Critical,98.78,509,1101.75,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.99,25-35% retention improvement,$60/customer,60,1088.30865,304.726422,4.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00895,At Risk,Low,1.04,39,961.63,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.8,10-15% activation rate,$3/customer,3,10.000952,1.20011424,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00896,Loyal,Critical,93.29,110,1333.61,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.59,25-35% retention improvement,$80/customer,80,1244.124769,373.2374307,3.67,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00897,Lost,Critical,99.69,474,654.9599999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.3,N/A,$1/customer (survey only),1,652.9296239999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00898,Lost,Critical,99.98,342,229.39,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.21,N/A,$1/customer (survey only),1,229.344122,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00899,Loyal,Low,0.06,24,2552.13,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.86,15-20% revenue increase,$5/customer,5,1.531278,0.22969169999999997,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00900,At Risk,Low,1.36,22,512.98,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.15,10-15% activation rate,$3/customer,3,6.976528000000001,0.83718336,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00901,At Risk,Low,2.79,32,693.98,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.36,10-15% activation rate,$3/customer,3,19.362042000000002,2.32344504,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00902,Lost,Critical,98.84,298,234.04,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.23,N/A,$1/customer (survey only),1,231.32513600000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00903,Lost,Critical,99.89,758,674.5699999999999,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.03,N/A,$1/customer (survey only),1,673.8279729999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00904,Lost,Critical,100.0,848,42.68,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.55,N/A,$1/customer (survey only),1,42.68,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00905,At Risk,Critical,97.66,314,644.98,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.89,25-35% retention improvement,$60/customer,60,629.887468,176.36849104,1.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00906,Lost,Critical,99.49,420,463.33,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.94,N/A,$1/customer (survey only),1,460.96701699999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00907,At Risk,Critical,94.88,112,1088.99,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.55,25-35% retention improvement,$60/customer,60,1033.233712,289.30543936000004,3.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00908,Lost,Critical,99.64,753,731.76,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.19,N/A,$1/customer (survey only),1,729.1256639999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00909,At Risk,Low,4.8,39,318.15,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.91,10-15% activation rate,$3/customer,3,15.271199999999999,1.8325439999999997,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00910,At Risk,Low,1.14,17,322.95,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.09,10-15% activation rate,$3/customer,3,3.6816299999999993,0.4417955999999999,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00911,At Risk,Critical,98.64,191,503.01,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.08,25-35% retention improvement,$60/customer,60,496.169064,138.92733792,1.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00912,At Risk,Critical,97.57,242,1757.62,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.56,25-35% retention improvement,$60/customer,60,1714.9098339999998,480.17475351999997,7.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00913,At Risk,Low,23.34,90,730.33,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.96,10-15% activation rate,$3/customer,3,170.459022,20.45508264,5.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00914,At Risk,Critical,96.97,160,511.48,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.75,25-35% retention improvement,$60/customer,60,495.98215600000003,138.87500368000002,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00915,At Risk,Critical,97.23,188,509.46,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.75,25-35% retention improvement,$60/customer,60,495.347958,138.69742824000002,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00916,At Risk,Critical,98.94,135,789.26,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.99,25-35% retention improvement,$60/customer,60,780.893844,218.65027632000002,2.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00917,Lost,Critical,98.02,155,368.18,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.12,N/A,$1/customer (survey only),1,360.890036,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00918,Lost,Critical,99.45,336,71.39,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.89,N/A,$1/customer (survey only),1,70.997355,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00919,Loyal,Low,0.66,11,1497.58,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.77,15-20% revenue increase,$5/customer,5,9.884027999999999,1.4826041999999997,-0.7,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00920,Loyal,Low,0.42,1,5104.05,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.22,15-20% revenue increase,$5/customer,5,21.43701,3.2155515,-0.36,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00921,Lost,Critical,99.82,595,158.62,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.14,N/A,$1/customer (survey only),1,158.334484,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00922,Lost,Critical,100.0,697,198.96,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.6,N/A,$1/customer (survey only),1,198.96,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00923,Lost,Critical,98.1,361,584.64,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.37,N/A,$1/customer (survey only),1,573.53184,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00924,Lost,Low,1.55,12,107.08,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.29,0-2% return rate,$0/customer,0,1.65974,0.016597400000000002,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00925,Lost,Critical,98.57,211,187.19,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.78,N/A,$1/customer (survey only),1,184.51318299999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00926,At Risk,Critical,97.1,160,715.01,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.42,25-35% retention improvement,$60/customer,60,694.27471,194.39691880000004,2.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00927,At Risk,Low,0.9,20,567.21,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.62,10-15% activation rate,$3/customer,3,5.104890000000001,0.6125868000000001,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00928,Loyal,Critical,97.21,204,2242.91,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.04,25-35% retention improvement,$80/customer,80,2180.3328109999998,654.0998432999999,7.18,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,243) — maximum retention effort warranted"
C00929,At Risk,Low,2.38,55,509.51,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.15,10-15% activation rate,$3/customer,3,12.126337999999999,1.4551605599999997,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00930,At Risk,Low,2.89,37,818.24,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.74,10-15% activation rate,$3/customer,3,23.647136000000003,2.8376563200000002,-0.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00931,Lost,Critical,98.91,458,97.02,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.15,N/A,$1/customer (survey only),1,95.962482,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00932,At Risk,Low,0.67,47,591.12,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.2,10-15% activation rate,$3/customer,3,3.9605040000000002,0.47526048,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00933,Loyal,Low,2.06,11,1925.89,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.08,15-20% revenue increase,$5/customer,5,39.673334000000004,5.951000100000001,0.19,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00934,At Risk,Low,1.73,11,1012.46,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.17,10-15% activation rate,$3/customer,3,17.515558,2.1018669599999997,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00935,Lost,Critical,99.08,266,330.54,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,327.499032,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00936,Lost,Critical,98.72,368,341.27,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.31,N/A,$1/customer (survey only),1,336.90174399999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00937,Loyal,Low,0.84,51,2013.93,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.44,15-20% revenue increase,$5/customer,5,16.917012,2.5375517999999997,-0.49,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00938,Loyal,Low,0.42,11,1248.54,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.0,15-20% revenue increase,$5/customer,5,5.243867999999999,0.7865801999999998,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00939,Lost,Critical,96.6,557,337.8,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,326.3148,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00940,Lost,Critical,97.94,163,476.44,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.63,N/A,$1/customer (survey only),1,466.62533599999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00941,At Risk,Critical,97.44,108,294.17,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.32,25-35% retention improvement,$60/customer,60,286.639248,80.25898944000001,0.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00942,Lost,Critical,99.31,296,461.12,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.26,N/A,$1/customer (survey only),1,457.938272,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00943,At Risk,Low,2.51,44,824.16,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.49,10-15% activation rate,$3/customer,3,20.686415999999998,2.4823699199999996,-0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00944,At Risk,Critical,99.19,288,984.56,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.77,25-35% retention improvement,$60/customer,60,976.585064,273.44381792,3.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00945,Lost,Critical,99.52,555,235.09,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.92,N/A,$1/customer (survey only),1,233.961568,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00946,At Risk,Low,0.84,47,782.31,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.38,10-15% activation rate,$3/customer,3,6.571403999999999,0.7885684799999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00947,Loyal,Low,1.27,21,1315.67,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.75,15-20% revenue increase,$5/customer,5,16.709009000000002,2.50635135,-0.5,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C00948,At Risk,Critical,99.23,435,1499.45,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.94,25-35% retention improvement,$60/customer,60,1487.9042350000002,416.6131858000001,5.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00949,Loyal,Low,6.76,83,1074.27,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.93,15-20% revenue increase,$5/customer,5,72.62065199999999,10.893097799999998,1.18,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00950,At Risk,Critical,98.02,154,891.3399999999999,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.21,25-35% retention improvement,$60/customer,60,873.6914679999999,244.63361103999998,3.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00951,Lost,Critical,99.39,271,237.67,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.27,N/A,$1/customer (survey only),1,236.220213,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00952,Lost,Critical,98.74,675,828.95,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.08,N/A,$1/customer (survey only),1,818.50523,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00953,Lost,Critical,99.54,227,425.07,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.77,N/A,$1/customer (survey only),1,423.114678,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00954,Lost,Critical,99.55,251,531.24,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.55,N/A,$1/customer (survey only),1,528.84942,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00955,Lost,Critical,98.82,463,423.91,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.75,N/A,$1/customer (survey only),1,418.907862,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00956,Loyal,Critical,97.15,188,1259.07,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.89,25-35% retention improvement,$80/customer,80,1223.186505,366.95595149999997,3.59,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C00957,Lost,Critical,99.55,267,405.01,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.0,N/A,$1/customer (survey only),1,403.18745499999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00958,At Risk,Critical,97.75,258,576.11,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.67,25-35% retention improvement,$60/customer,60,563.1475250000001,157.68130700000003,1.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00959,Lost,Critical,99.37,463,581.5,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.72,N/A,$1/customer (survey only),1,577.83655,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00960,Lost,Critical,99.26,322,196.25,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.89,N/A,$1/customer (survey only),1,194.79775,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00961,Lost,Critical,98.11,140,241.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,237.112248,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00962,Lost,Low,6.27,34,411.19,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.91,0-2% return rate,$0/customer,0,25.781612999999997,0.25781613,0.26,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00963,Lost,Critical,99.66,237,507.53,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.46,N/A,$1/customer (survey only),1,505.80439799999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00964,Lost,Critical,99.29,587,416.48,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.72,N/A,$1/customer (survey only),1,413.52299200000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00965,Lost,Critical,98.33,212,307.3,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.1,N/A,$1/customer (survey only),1,302.16809,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C00966,Lost,Critical,91.9,93,67.03,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.94,N/A,$1/customer (survey only),1,61.600570000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C00967,Loyal,Low,0.69,40,2332.73,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.34,15-20% revenue increase,$5/customer,5,16.095837,2.41437555,-0.52,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C00968,At Risk,Low,0.37,3,498.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.09,10-15% activation rate,$3/customer,3,1.8439690000000002,0.22127628000000002,-0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00969,Lost,Critical,96.52,305,259.36,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.05,N/A,$1/customer (survey only),1,250.334272,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00970,At Risk,Low,1.47,30,283.64,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.95,10-15% activation rate,$3/customer,3,4.1695079999999995,0.50034096,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00971,At Risk,Low,4.06,72,1037.25,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.19,10-15% activation rate,$3/customer,3,42.11235,5.053482,0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00972,At Risk,Low,1.52,41,876.47,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.99,10-15% activation rate,$3/customer,3,13.322344000000001,1.59868128,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00973,At Risk,Low,2.74,38,1278.37,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.5,10-15% activation rate,$3/customer,3,35.027338,4.20328056,0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C00974,At Risk,Critical,97.74,180,479.82,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.64,25-35% retention improvement,$60/customer,60,468.97606799999994,131.31329904,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00975,Loyal,Low,1.21,1,1030.52,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.87,15-20% revenue increase,$5/customer,5,12.469292,1.8703937999999998,-0.63,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00976,At Risk,Low,0.8,10,1198.38,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.39,10-15% activation rate,$3/customer,3,9.587040000000002,1.1504448000000003,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00977,Lost,Critical,99.91,536,146.14,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.98,N/A,$1/customer (survey only),1,146.00847399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00978,Lost,Critical,98.71,448,571.01,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.67,N/A,$1/customer (survey only),1,563.643971,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00979,At Risk,Critical,98.41,268,603.69,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.44,25-35% retention improvement,$60/customer,60,594.0913290000001,166.34557212000004,1.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00980,At Risk,Critical,96.43,96,588.05,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.35,25-35% retention improvement,$60/customer,60,567.056615,158.7758522,1.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C00981,At Risk,Critical,97.0,165,288.45,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.28,25-35% retention improvement,$60/customer,60,279.7965,78.34302,0.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C00982,Lost,Low,0.69,32,61.76,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.04,0-2% return rate,$0/customer,0,0.42614399999999997,0.00426144,0.0,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C00983,Lost,Critical,94.92,160,508.08,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.36,N/A,$1/customer (survey only),1,482.269536,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C00984,At Risk,Low,1.04,77,633.3,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.05,10-15% activation rate,$3/customer,3,6.586319999999999,0.7903583999999998,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00985,At Risk,Critical,95.85,132,1082.07,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.56,25-35% retention improvement,$60/customer,60,1037.1640949999999,290.4059466,3.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00986,At Risk,Low,0.49,40,687.69,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.62,10-15% activation rate,$3/customer,3,3.3696810000000004,0.40436172000000004,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00987,Loyal,Low,0.44,29,1702.9,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.28,15-20% revenue increase,$5/customer,5,7.4927600000000005,1.123914,-0.78,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00988,At Risk,Medium,30.17,89,449.02,6.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,61.83,15-20% retention improvement,$8/customer,8,135.469334,24.38448012,2.05,Medium risk at-risk customer. Escalating sequence maximizes response.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C00989,Lost,Critical,99.77,408,395.67,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.63,N/A,$1/customer (survey only),1,394.759959,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C00990,Loyal,Low,0.37,63,2389.7000000000003,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.24,15-20% revenue increase,$5/customer,5,8.841890000000001,1.3262835000000002,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00991,VIP,Low,3.22,22,2776.3,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.01,5-10% retention improvement,$50/customer,50,89.39686,4.469843,-0.91,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C00992,At Risk,Critical,96.07,280,570.88,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.62,25-35% retention improvement,$60/customer,60,548.4444159999999,153.56443647999998,1.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C00993,At Risk,Low,1.38,43,592.8199999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.43,10-15% activation rate,$3/customer,3,8.180916,0.9817099199999999,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00994,At Risk,Low,3.71,80,454.08,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.43,10-15% activation rate,$3/customer,3,16.846368,2.0215641599999996,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00995,Loyal,Low,0.38,2,2153.82,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.44,15-20% revenue increase,$5/customer,5,8.184516,1.2276774,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C00996,At Risk,Low,1.6,67,690.25,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,11.044,1.32528,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00997,At Risk,Low,4.81,40,308.43,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.86,10-15% activation rate,$3/customer,3,14.835483,1.78025796,-0.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C00998,At Risk,Low,3.0,69,1005.01,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.21,10-15% activation rate,$3/customer,3,30.150299999999998,3.6180359999999996,0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C00999,At Risk,Critical,98.2,250,574.28,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.34,25-35% retention improvement,$60/customer,60,563.94296,157.90402880000002,1.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01000,Loyal,Low,1.17,52,1671.26,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.71,15-20% revenue increase,$5/customer,5,19.553741999999996,2.9330612999999994,-0.41,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01001,Lost,Critical,100.0,483,559.47,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,559.47,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01002,At Risk,Low,1.55,55,679.6299999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.89,10-15% activation rate,$3/customer,3,10.534264999999998,1.2641117999999998,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01003,VIP,Low,4.75,48,4174.34,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.26,5-10% retention improvement,$50/customer,50,198.28115,9.9140575,-0.8,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01004,At Risk,Medium,28.12,87,733.22,7.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,63.0,15-20% retention improvement,$8/customer,8,206.181464,37.11266352,3.64,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C01005,Lost,Critical,99.76,329,366.53,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.48,N/A,$1/customer (survey only),1,365.650328,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01006,Lost,Critical,97.97,604,524.96,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.82,N/A,$1/customer (survey only),1,514.303312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01007,At Risk,Low,2.16,2,299.22,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.69,10-15% activation rate,$3/customer,3,6.463152000000001,0.7755782400000001,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01008,Lost,Critical,96.32,121,511.68,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.74,N/A,$1/customer (survey only),1,492.850176,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01009,Lost,Critical,99.65,356,225.46,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.17,N/A,$1/customer (survey only),1,224.67089,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01010,Lost,Critical,95.72,106,158.76999999999998,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.73,N/A,$1/customer (survey only),1,151.97464399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01011,At Risk,Critical,98.61,282,955.51,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.03,25-35% retention improvement,$60/customer,60,942.2284109999999,263.82395508,3.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01012,Lost,Critical,98.7,317,380.21,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.86,N/A,$1/customer (survey only),1,375.26727,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01013,At Risk,Low,2.83,60,874.21,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.5,10-15% activation rate,$3/customer,3,24.740143000000003,2.9688171600000004,-0.01,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01014,At Risk,Low,1.97,18,486.73,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.39,10-15% activation rate,$3/customer,3,9.588581,1.15062972,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01015,At Risk,Low,1.22,7,1007.5,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.51,10-15% activation rate,$3/customer,3,12.2915,1.47498,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01016,At Risk,Critical,97.9,99,627.37,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.18,25-35% retention improvement,$60/customer,60,614.19523,171.97466440000002,1.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01017,Lost,Critical,99.26,587,519.25,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.16,N/A,$1/customer (survey only),1,515.40755,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01018,At Risk,Critical,98.17,198,471.02,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.28,25-35% retention improvement,$60/customer,60,462.400334,129.47209352000002,1.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01019,Loyal,Low,0.73,26,1548.47,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.02,15-20% revenue increase,$5/customer,5,11.303831,1.69557465,-0.66,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01020,Loyal,Low,3.01,32,2719.58,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.5,15-20% revenue increase,$5/customer,5,81.85935799999999,12.278903699999997,1.46,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01021,Loyal,Low,1.06,26,1903.04,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.77,15-20% revenue increase,$5/customer,5,20.172224,3.0258336,-0.39,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01022,Lost,Critical,99.09,352,780.6700000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.64,N/A,$1/customer (survey only),1,773.565903,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01023,Lost,Critical,99.28,177,423.0700000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.75,N/A,$1/customer (survey only),1,420.0238960000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01024,Lost,Critical,99.91,527,50.94,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.9,N/A,$1/customer (survey only),1,50.894154,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01025,At Risk,Critical,99.76,397,1213.34,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.2,25-35% retention improvement,$60/customer,60,1210.427984,338.91983552,4.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01026,At Risk,Critical,95.62,226,332.59000000000003,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.86,25-35% retention improvement,$60/customer,60,318.02255800000006,89.04631624000002,0.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01027,Lost,Critical,96.39,221,906.88,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.22,N/A,$1/customer (survey only),1,874.141632,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01028,Loyal,Low,0.24,22,1415.09,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.96,15-20% revenue increase,$5/customer,5,3.3962159999999995,0.5094323999999999,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01029,Lost,Critical,99.22,281,56.38,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.42,N/A,$1/customer (survey only),1,55.940236,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01030,At Risk,Low,2.66,50,404.47,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.6,10-15% activation rate,$3/customer,3,10.758902,1.29106824,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01031,Lost,Critical,100.0,467,258.58,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.45,N/A,$1/customer (survey only),1,258.58,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01032,VIP,Critical,93.34,136,2650.53,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.63,30-40% retention improvement,$300/customer,300,2474.004702,989.6018808000001,2.3,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,651) — maximum retention effort warranted"
C01033,Lost,Critical,100.0,809,68.59,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.49,N/A,$1/customer (survey only),1,68.59,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01034,Lost,Critical,98.89,313,519.38,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.49,N/A,$1/customer (survey only),1,513.614882,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01035,Lost,Critical,98.37,322,504.63,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.75,N/A,$1/customer (survey only),1,496.404531,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01036,At Risk,Low,2.46,85,714.6,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.51,10-15% activation rate,$3/customer,3,17.57916,2.1094992,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01037,Lost,Critical,99.76,350,447.43,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.87,N/A,$1/customer (survey only),1,446.356168,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01038,At Risk,Low,1.43,19,370.52,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.68,10-15% activation rate,$3/customer,3,5.298436,0.63581232,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01039,At Risk,Low,0.39,12,989.33,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.49,10-15% activation rate,$3/customer,3,3.8583870000000005,0.46300644,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01040,At Risk,Critical,99.66,390,897.59,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.59,25-35% retention improvement,$60/customer,60,894.538194,250.47069432,3.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01041,Loyal,Low,0.66,32,1364.04,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.61,15-20% revenue increase,$5/customer,5,9.002664,1.3503995999999998,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01042,At Risk,Low,4.09,4,2055.9700000000003,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.89,10-15% activation rate,$3/customer,3,84.089173,10.09070076,2.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01043,At Risk,Low,1.38,48,354.89,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.55,10-15% activation rate,$3/customer,3,4.897482,0.58769784,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01044,Lost,Critical,99.72,296,243.52,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.33,N/A,$1/customer (survey only),1,242.838144,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01045,At Risk,Low,1.25,77,858.91,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.59,10-15% activation rate,$3/customer,3,10.736375,1.288365,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01046,Lost,Critical,100.0,591,51.64,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.93,N/A,$1/customer (survey only),1,51.64,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01047,At Risk,Low,0.7,8,522.45,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.41,10-15% activation rate,$3/customer,3,3.65715,0.438858,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01048,Lost,Critical,95.06,124,126.71,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.6,N/A,$1/customer (survey only),1,120.450526,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01049,Lost,Critical,99.18,605,471.96,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.63,N/A,$1/customer (survey only),1,468.089928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01050,Loyal,Low,0.78,25,2381.41,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.95,15-20% revenue increase,$5/customer,5,18.574998,2.7862497,-0.44,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01051,Loyal,Low,0.18,7,3529.51,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.99,15-20% revenue increase,$5/customer,5,6.353118,0.9529677,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01052,At Risk,Low,19.43,89,1456.3,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,45.3,10-15% activation rate,$3/customer,3,282.95909,33.9550908,10.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01053,Lost,Low,1.87,31,260.86,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.88,0-2% return rate,$0/customer,0,4.878082000000001,0.04878082000000001,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01054,Loyal,Low,1.13,23,1259.21,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.11,15-20% revenue increase,$5/customer,5,14.229073,2.13436095,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01055,At Risk,Critical,94.8,221,966.68,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.31,25-35% retention improvement,$60/customer,60,916.4126399999999,256.5955392,3.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01056,Lost,Critical,99.45,694,459.92,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,457.39044,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01057,At Risk,Critical,94.72,149,422.72,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.32,25-35% retention improvement,$60/customer,60,400.40038400000003,112.11210752000002,0.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01058,At Risk,Critical,98.15,135,455.09,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.54,25-35% retention improvement,$60/customer,60,446.670835,125.06783380000002,1.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01059,Loyal,Low,0.24,6,1342.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.88,15-20% revenue increase,$5/customer,5,3.221136,0.4831704,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01060,Loyal,Low,0.9,54,1913.42,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.47,15-20% revenue increase,$5/customer,5,17.22078,2.583117,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01061,At Risk,Low,2.96,63,828.61,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.81,10-15% activation rate,$3/customer,3,24.526856000000002,2.94322272,-0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01062,At Risk,Critical,98.55,189,648.14,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.92,25-35% retention improvement,$60/customer,60,638.7419699999999,178.8477516,1.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01063,At Risk,Critical,99.3,166,1249.2,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.91,25-35% retention improvement,$60/customer,60,1240.4556,347.32756800000004,4.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01064,Loyal,Low,0.53,62,1347.66,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.86,15-20% revenue increase,$5/customer,5,7.1425980000000004,1.0713897000000001,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01065,At Risk,Critical,97.01,102,358.03,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.04,25-35% retention improvement,$60/customer,60,347.324903,97.25097284000002,0.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01066,At Risk,Critical,94.43,114,1321.28,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.26,25-35% retention improvement,$60/customer,60,1247.684704,349.35171712000005,4.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01067,Lost,Critical,97.86,173,343.47,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.97,N/A,$1/customer (survey only),1,336.11974200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01068,At Risk,Low,1.8,85,1087.96,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.05,10-15% activation rate,$3/customer,3,19.583280000000002,2.3499936000000003,-0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01069,At Risk,Critical,96.54,150,1565.94,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.64,25-35% retention improvement,$60/customer,60,1511.7584760000002,423.2923732800001,6.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01070,Lost,Critical,99.28,350,247.01,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.35,N/A,$1/customer (survey only),1,245.231528,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01071,At Risk,Critical,96.0,103,708.5699999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.38,25-35% retention improvement,$60/customer,60,680.2271999999999,190.463616,2.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01072,At Risk,Low,1.7,32,752.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.25,10-15% activation rate,$3/customer,3,12.796070000000002,1.5355284000000002,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01073,Lost,Critical,99.31,807,391.64,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.6,N/A,$1/customer (survey only),1,388.937684,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01074,Lost,Critical,99.74,193,375.86,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.53,N/A,$1/customer (survey only),1,374.882764,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01075,At Risk,Low,1.99,44,1139.56,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.33,10-15% activation rate,$3/customer,3,22.677244,2.72126928,-0.09,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01076,At Risk,Critical,99.59,414,776.52,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.97,25-35% retention improvement,$60/customer,60,773.336268,216.53415504000003,2.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01077,Lost,Critical,99.83,725,246.88,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.36,N/A,$1/customer (survey only),1,246.46030399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01078,At Risk,Critical,97.02,106,1147.91,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.7,25-35% retention improvement,$60/customer,60,1113.702282,311.83663896,4.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01079,At Risk,Critical,95.99,117,811.83,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.65,25-35% retention improvement,$60/customer,60,779.275617,218.19717276000003,2.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01080,Lost,Critical,99.44,636,1197.95,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.83,N/A,$1/customer (survey only),1,1191.24148,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01081,Lost,Critical,99.12,364,431.97,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.12,N/A,$1/customer (survey only),1,428.16866400000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01082,At Risk,Low,1.45,57,373.88,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.39,10-15% activation rate,$3/customer,3,5.421259999999999,0.6505511999999999,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01083,Loyal,Low,0.6,8,1772.82,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.91,15-20% revenue increase,$5/customer,5,10.63692,1.595538,-0.68,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01084,Lost,Critical,98.93,281,111.41,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.76,N/A,$1/customer (survey only),1,110.21791300000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01085,Lost,Critical,99.19,265,192.16000000000005,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.84,N/A,$1/customer (survey only),1,190.60350400000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01086,At Risk,Low,0.9,15,594.4300000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.7,10-15% activation rate,$3/customer,3,5.349870000000001,0.6419844000000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01087,Lost,Critical,99.2,283,170.55,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.61,N/A,$1/customer (survey only),1,169.18560000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01088,At Risk,Critical,99.53,362,1024.8200000000002,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.86,25-35% retention improvement,$60/customer,60,1020.0033460000001,285.60093688000006,3.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01089,At Risk,Low,1.45,9,515.12,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.94,10-15% activation rate,$3/customer,3,7.469239999999999,0.8963087999999999,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01090,At Risk,Critical,97.23,314,824.67,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,801.826641,224.51145948,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01091,At Risk,Low,4.47,81,516.5699999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.36,10-15% activation rate,$3/customer,3,23.090678999999994,2.770881479999999,-0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01092,Lost,Critical,99.24,353,288.28,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.65,N/A,$1/customer (survey only),1,286.08907199999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01093,Loyal,Critical,88.28,102,2385.48,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.64,25-35% retention improvement,$80/customer,80,2105.9017440000002,631.7705232000001,6.9,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,385) — maximum retention effort warranted"
C01094,Lost,Critical,99.65,217,139.91,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.22,N/A,$1/customer (survey only),1,139.42031500000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01095,At Risk,Critical,97.47,425,1150.1,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,1121.00247,313.8806916,4.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01096,Lost,Critical,99.82,664,69.31,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.5,N/A,$1/customer (survey only),1,69.185242,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01097,Lost,Critical,99.14,539,1307.41,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.34,N/A,$1/customer (survey only),1,1296.1662740000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01098,Lost,Critical,99.28,800,58.81,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.17,N/A,$1/customer (survey only),1,58.386568000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01099,At Risk,Critical,97.09,152,902.33,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.89,25-35% retention improvement,$60/customer,60,876.0721970000001,245.30021516000005,3.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01100,Lost,Critical,99.57,680,444.09,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.85,N/A,$1/customer (survey only),1,442.18041299999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01101,Loyal,Low,0.61,14,3149.47,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.01,15-20% revenue increase,$5/customer,5,19.211767,2.88176505,-0.42,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01102,Loyal,Low,2.48,29,2331.42,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.82,15-20% revenue increase,$5/customer,5,57.819216,8.672882399999999,0.73,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01103,At Risk,Low,2.72,34,1188.86,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.68,10-15% activation rate,$3/customer,3,32.336992,3.88043904,0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01104,At Risk,Critical,94.27,104,1363.25,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.32,25-35% retention improvement,$60/customer,60,1285.135775,359.83801700000004,5.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01105,Loyal,Low,1.2,9,1634.95,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.05,15-20% revenue increase,$5/customer,5,19.619400000000002,2.9429100000000004,-0.41,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01106,Loyal,Low,1.92,83,1186.54,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.67,15-20% revenue increase,$5/customer,5,22.781567999999996,3.4172351999999995,-0.32,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01107,At Risk,Low,1.23,82,378.52,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.13,10-15% activation rate,$3/customer,3,4.655796,0.5586955199999999,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01108,Lost,Critical,99.6,209,500.39,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.43,N/A,$1/customer (survey only),1,498.38844,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01109,At Risk,Critical,94.14,99,634.27,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.79,25-35% retention improvement,$60/customer,60,597.101778,167.18849784,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01110,At Risk,Low,0.85,58,973.91,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.46,10-15% activation rate,$3/customer,3,8.278235,0.9933882,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01111,Lost,Critical,99.89,671,279.82,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.27,N/A,$1/customer (survey only),1,279.512198,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01112,Lost,Low,3.38,79,78.78999999999999,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.6,0-2% return rate,$0/customer,0,2.6631019999999994,0.026631019999999995,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01113,Lost,Critical,98.63,279,486.75,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.02,N/A,$1/customer (survey only),1,480.081525,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01114,At Risk,Low,1.65,30,1134.46,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.3,10-15% activation rate,$3/customer,3,18.718590000000003,2.2462308,-0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01115,Lost,Critical,99.55,823,339.68,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.99,N/A,$1/customer (survey only),1,338.15144,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01116,At Risk,Critical,97.16,113,824.78,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.04,25-35% retention improvement,$60/customer,60,801.3562479999999,224.37974944,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01117,At Risk,Low,1.85,39,1890.5,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.17,10-15% activation rate,$3/customer,3,34.974250000000005,4.196910000000001,0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01118,Loyal,Low,0.4,5,2112.09,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.49,15-20% revenue increase,$5/customer,5,8.448360000000001,1.267254,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01119,Lost,Critical,99.32,274,208.17,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.01,N/A,$1/customer (survey only),1,206.75444399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01120,VIP,Low,3.74,83,2786.06,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.65,5-10% retention improvement,$50/customer,50,104.198644,5.209932200000001,-0.9,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C01121,Loyal,Low,1.73,27,1756.98,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.89,15-20% revenue increase,$5/customer,5,30.395754,4.5593631,-0.09,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01122,At Risk,Critical,98.53,477,1230.55,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.2,25-35% retention improvement,$60/customer,60,1212.460915,339.48905620000005,4.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01123,At Risk,Low,0.43,20,489.4,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.27,10-15% activation rate,$3/customer,3,2.1044199999999997,0.25253039999999993,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01124,At Risk,Critical,99.2,385,827.03,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.42,25-35% retention improvement,$60/customer,60,820.4137599999999,229.7158528,2.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01125,At Risk,Low,3.12,34,1108.4,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.81,10-15% activation rate,$3/customer,3,34.582080000000005,4.1498496000000005,0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01126,Loyal,Low,0.14,27,1660.25,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.4,15-20% revenue increase,$5/customer,5,2.3243500000000004,0.34865250000000003,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01127,Lost,Critical,99.31,289,211.2,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.03,N/A,$1/customer (survey only),1,209.74272,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01128,Lost,Critical,99.21,849,276.99,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.57,N/A,$1/customer (survey only),1,274.801779,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01129,At Risk,Critical,93.95,152,748.4300000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.45,25-35% retention improvement,$60/customer,60,703.149985,196.88199580000003,2.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01130,Lost,Critical,94.5,493,413.12,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.27,N/A,$1/customer (survey only),1,390.3984,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01131,Lost,Low,2.59,70,271.67,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.17,0-2% return rate,$0/customer,0,7.036253,0.07036253,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01132,Lost,Critical,96.81,124,311.88,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.43,N/A,$1/customer (survey only),1,301.931028,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01133,Lost,Critical,98.76,386,810.6800000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.04,N/A,$1/customer (survey only),1,800.6275680000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01134,Lost,Critical,99.67,861,56.44,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.09,N/A,$1/customer (survey only),1,56.253748,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01135,Lost,Critical,98.96,291,88.02,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.29,N/A,$1/customer (survey only),1,87.10459199999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01136,Lost,Critical,98.42,247,291.58,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.99,N/A,$1/customer (survey only),1,286.973036,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01137,Lost,Critical,99.76,568,664.29,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.0,N/A,$1/customer (survey only),1,662.695704,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01138,Loyal,Critical,96.87,513,1818.44,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.62,25-35% retention improvement,$80/customer,80,1761.5228280000001,528.4568484,5.61,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C01139,Loyal,Low,0.91,3,1099.5,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.46,15-20% revenue increase,$5/customer,5,10.00545,1.5008175,-0.7,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01140,Lost,Critical,98.19,399,206.66,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.64,N/A,$1/customer (survey only),1,202.919454,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01141,At Risk,Critical,97.3,149,1100.41,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.62,25-35% retention improvement,$60/customer,60,1070.69893,299.79570040000004,4.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01142,Lost,Critical,98.67,215,449.07,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.86,N/A,$1/customer (survey only),1,443.097369,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01143,At Risk,Low,0.94,9,494.26,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.13,10-15% activation rate,$3/customer,3,4.646043999999999,0.5575252799999999,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01144,Loyal,Critical,93.07,115,1171.77,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.99,25-35% retention improvement,$80/customer,80,1090.566339,327.16990169999997,3.09,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01145,Lost,Critical,98.77,225,25.33,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.85,N/A,$1/customer (survey only),1,25.018440999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01146,Lost,Critical,99.26,463,166.18,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.22,N/A,$1/customer (survey only),1,164.95026800000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01147,At Risk,Critical,99.01,198,847.73,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.47,25-35% retention improvement,$60/customer,60,839.337473,235.01449244000003,2.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01148,Loyal,Low,0.77,33,1901.1,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.17,15-20% revenue increase,$5/customer,5,14.63847,2.1957705,-0.56,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01149,At Risk,Critical,97.46,142,640.97,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.21,25-35% retention improvement,$60/customer,60,624.689362,174.91302136000002,1.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01150,At Risk,Critical,96.13,177,576.89,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,554.564357,155.27801996,1.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01151,Lost,Low,0.17,45,129.02,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,12.4,0-2% return rate,$0/customer,0,0.21933400000000003,0.0021933400000000002,0.0,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01152,Loyal,Low,0.78,13,1389.35,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.94,15-20% revenue increase,$5/customer,5,10.83693,1.6255395000000001,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01153,Lost,Low,2.79,51,443.98,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.86,0-2% return rate,$0/customer,0,12.387042000000001,0.12387042000000001,0.12,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01154,At Risk,Critical,98.53,487,1228.15,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.53,25-35% retention improvement,$60/customer,60,1210.096195,338.8269346000001,4.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01155,At Risk,Low,0.81,77,642.08,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.65,10-15% activation rate,$3/customer,3,5.2008480000000015,0.6241017600000002,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01156,Loyal,Low,1.42,27,1647.6,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.39,15-20% revenue increase,$5/customer,5,23.395919999999997,3.5093879999999995,-0.3,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01157,At Risk,Critical,97.64,206,1201.76,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.14,25-35% retention improvement,$60/customer,60,1173.398464,328.5515699200001,4.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01158,At Risk,Low,0.94,26,432.44,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.91,10-15% activation rate,$3/customer,3,4.064935999999999,0.4877923199999999,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01159,At Risk,Critical,98.79,131,728.77,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.49,25-35% retention improvement,$60/customer,60,719.9518830000001,201.58652724000004,2.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01160,At Risk,Low,4.51,64,1250.21,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.43,10-15% activation rate,$3/customer,3,56.384471000000005,6.766136520000001,1.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01161,At Risk,Low,0.84,65,601.9399999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.94,10-15% activation rate,$3/customer,3,5.056295999999999,0.6067555199999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01162,At Risk,Critical,93.92,144,306.64000000000004,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.33,25-35% retention improvement,$60/customer,60,287.99628800000005,80.63896064000002,0.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01163,Loyal,Low,0.16,41,1584.95,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.19,15-20% revenue increase,$5/customer,5,2.5359200000000004,0.38038800000000006,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01164,At Risk,Critical,97.98,367,696.06,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.72,25-35% retention improvement,$60/customer,60,681.9995879999999,190.95988463999998,2.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01165,Lost,Critical,98.97,714,39.27,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.37,N/A,$1/customer (survey only),1,38.865519000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01166,At Risk,Critical,98.48,222,1592.7,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.05,25-35% retention improvement,$60/customer,60,1568.49096,439.17746880000004,6.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01167,At Risk,Low,1.26,20,561.61,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.84,10-15% activation rate,$3/customer,3,7.0762860000000005,0.84915432,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01168,Lost,Critical,99.91,615,276.93,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,276.680763,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01169,Lost,Low,4.52,39,116.44,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.67,0-2% return rate,$0/customer,0,5.263088,0.05263088,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01170,At Risk,Critical,94.94,142,610.17,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.06,25-35% retention improvement,$60/customer,60,579.295398,162.20271144,1.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01171,Lost,Critical,99.31,349,175.01,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.66,N/A,$1/customer (survey only),1,173.80243099999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01172,At Risk,Low,0.75,10,554.69,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.28,10-15% activation rate,$3/customer,3,4.160175000000001,0.4992210000000001,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01173,Lost,Critical,100.0,462,545.72,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.27,N/A,$1/customer (survey only),1,545.72,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01174,Loyal,Low,1.62,38,882.75,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.79,15-20% revenue increase,$5/customer,5,14.300550000000003,2.1450825000000004,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01175,At Risk,Low,1.1,80,602.23,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.73,10-15% activation rate,$3/customer,3,6.624530000000001,0.7949436000000001,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01176,At Risk,Critical,98.19,437,1036.49,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.85,25-35% retention improvement,$60/customer,60,1017.729531,284.96426868000003,3.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01177,Lost,Critical,99.27,432,399.65,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.64,N/A,$1/customer (survey only),1,396.73255499999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01178,Lost,Critical,99.95,769,391.4500000000001,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.28,N/A,$1/customer (survey only),1,391.2542750000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01179,Lost,Critical,97.67,493,61.99,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.24,N/A,$1/customer (survey only),1,60.545633,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01180,At Risk,Critical,98.27,160,617.78,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.15,25-35% retention improvement,$60/customer,60,607.0924059999999,169.98587367999997,1.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01181,At Risk,Low,2.86,55,753.78,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.9,10-15% activation rate,$3/customer,3,21.558108,2.58697296,-0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01182,Lost,Critical,94.03,96,150.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.59,N/A,$1/customer (survey only),1,141.62798600000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01183,VIP,Low,1.22,66,3207.6800000000003,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.05,5-10% retention improvement,$50/customer,50,39.133696,1.9566848000000001,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C01184,At Risk,Low,1.46,18,1517.79,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.95,10-15% activation rate,$3/customer,3,22.159734,2.6591680799999997,-0.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01185,At Risk,Critical,97.67,166,547.0799999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.57,25-35% retention improvement,$60/customer,60,534.3330359999999,149.61325007999997,1.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01186,At Risk,Critical,95.13,101,1005.74,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.4,25-35% retention improvement,$60/customer,60,956.760462,267.89292936000004,3.46,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01187,Lost,Critical,97.72,301,235.97,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.22,N/A,$1/customer (survey only),1,230.58988399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01188,At Risk,Low,3.55,60,819.24,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.14,10-15% activation rate,$3/customer,3,29.083019999999998,3.4899623999999996,0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01189,At Risk,Low,1.42,4,834.6199999999999,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.44,10-15% activation rate,$3/customer,3,11.851603999999998,1.4221924799999996,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01190,At Risk,Low,0.7,70,664.81,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.8,10-15% activation rate,$3/customer,3,4.653669999999999,0.5584403999999998,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01191,Lost,Critical,99.25,602,502.69,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.1,N/A,$1/customer (survey only),1,498.919825,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01192,At Risk,Low,3.05,40,604.71,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.6,10-15% activation rate,$3/customer,3,18.443655,2.2132386,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01193,Loyal,Critical,92.39,199,1160.34,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.62,25-35% retention improvement,$80/customer,80,1072.038126,321.6114378,3.02,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01194,At Risk,Low,1.54,29,744.78,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.71,10-15% activation rate,$3/customer,3,11.469612,1.37635344,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01195,At Risk,Low,0.34,18,1566.69,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.36,10-15% activation rate,$3/customer,3,5.326746000000001,0.6392095200000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01196,Loyal,Low,2.07,64,1107.99,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.68,15-20% revenue increase,$5/customer,5,22.935393,3.44030895,-0.31,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01197,At Risk,Low,2.68,14,882.65,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.08,10-15% activation rate,$3/customer,3,23.65502,2.8386024,-0.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01198,Lost,Critical,98.83,488,735.08,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.18,N/A,$1/customer (survey only),1,726.479564,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01199,At Risk,Low,0.86,21,825.6,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.52,10-15% activation rate,$3/customer,3,7.10016,0.8520192,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01200,At Risk,Low,5.49,49,363.49,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.75,10-15% activation rate,$3/customer,3,19.955601,2.39467212,-0.2,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01201,At Risk,Low,1.88,63,872.99,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.05,10-15% activation rate,$3/customer,3,16.412211999999997,1.9694654399999996,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01202,At Risk,Low,1.21,30,551.85,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.41,10-15% activation rate,$3/customer,3,6.677385,0.8012862,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01203,Loyal,Low,0.58,59,1445.69,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.14,15-20% revenue increase,$5/customer,5,8.385002,1.2577502999999999,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01204,At Risk,Low,0.94,55,598.71,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.45,10-15% activation rate,$3/customer,3,5.627873999999999,0.6753448799999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01205,Lost,Critical,99.41,494,471.05,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.97,N/A,$1/customer (survey only),1,468.270805,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01206,VIP,Critical,98.06,245,2350.1,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.49,30-40% retention improvement,$300/customer,300,2304.50806,921.8032240000001,2.07,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,350) — maximum retention effort warranted"
C01207,Lost,Critical,99.68,923,61.76,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.27,N/A,$1/customer (survey only),1,61.562368,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01208,At Risk,Critical,91.4,93,900.62,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,823.16668,230.48667040000004,2.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01209,Lost,Critical,99.82,690,409.55,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,408.81281,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01210,Lost,Critical,99.6,261,389.46,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.59,N/A,$1/customer (survey only),1,387.90216,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01211,At Risk,Low,1.38,83,1042.73,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.47,10-15% activation rate,$3/customer,3,14.389674,1.7267608799999998,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01212,Lost,Critical,99.91,399,305.61,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.45,N/A,$1/customer (survey only),1,305.334951,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01213,At Risk,Low,0.93,11,445.89,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.94,10-15% activation rate,$3/customer,3,4.146777,0.49761324,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01214,At Risk,Critical,99.67,265,676.2,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.03,25-35% retention improvement,$60/customer,60,673.9685400000001,188.71119120000003,2.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01215,Lost,Critical,97.05,222,85.53,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.2,N/A,$1/customer (survey only),1,83.00686499999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01216,VIP,Critical,98.04,207,2251.33,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.07,30-40% retention improvement,$300/customer,300,2207.203932,882.8815728,1.94,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,251) — maximum retention effort warranted"
C01217,Lost,Critical,99.52,539,165.55,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.22,N/A,$1/customer (survey only),1,164.75536,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01218,Lost,Critical,99.48,508,211.5,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.71,N/A,$1/customer (survey only),1,210.4002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01219,Lost,Critical,100.0,1049,143.83,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.95,N/A,$1/customer (survey only),1,143.83,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01220,Lost,Critical,100.0,235,289.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.01,N/A,$1/customer (survey only),1,289.0,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01221,Lost,Critical,96.98,171,230.25,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.49,N/A,$1/customer (survey only),1,223.29645,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01222,Lost,Low,2.62,40,194.8,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.62,0-2% return rate,$0/customer,0,5.10376,0.0510376,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01223,At Risk,Low,0.9,31,716.06,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.35,10-15% activation rate,$3/customer,3,6.44454,0.7733447999999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01224,Loyal,Low,0.92,3,2560.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.4,15-20% revenue increase,$5/customer,5,23.553288,3.5329931999999995,-0.29,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01225,Lost,Critical,98.19,183,667.96,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.31,N/A,$1/customer (survey only),1,655.8699240000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01226,At Risk,Low,0.89,18,855.5600000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,7.614484,0.91373808,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01227,At Risk,Critical,97.48,498,1021.72,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.48,25-35% retention improvement,$60/customer,60,995.972656,278.87234368000003,3.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01228,Lost,Critical,97.71,169,41.4,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.12,N/A,$1/customer (survey only),1,40.45194,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01229,Lost,Critical,99.9,426,175.23,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.34,N/A,$1/customer (survey only),1,175.05477000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01230,At Risk,Critical,91.04,94,725.27,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.99,25-35% retention improvement,$60/customer,60,660.2858080000001,184.88002624000003,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01231,At Risk,Critical,92.73,113,334.6,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.15,25-35% retention improvement,$60/customer,60,310.27458,86.87688240000001,0.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01232,At Risk,Low,0.33,35,532.95,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.7,10-15% activation rate,$3/customer,3,1.7587350000000002,0.21104820000000002,-0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01233,Lost,Critical,97.92,111,284.25,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.93,N/A,$1/customer (survey only),1,278.3376,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01234,Lost,Critical,90.9,92,486.03,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,441.80127,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01235,Lost,Critical,99.67,693,338.75,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.98,N/A,$1/customer (survey only),1,337.63212500000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01236,At Risk,Critical,98.78,257,731.28,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.5,25-35% retention improvement,$60/customer,60,722.358384,202.26034752,2.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01237,Loyal,Low,0.06,6,2114.42,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.64,15-20% revenue increase,$5/customer,5,1.268652,0.1902978,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01238,Lost,Critical,99.06,315,294.85,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.69,N/A,$1/customer (survey only),1,292.07841,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01239,At Risk,Critical,98.33,238,960.66,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.7,25-35% retention improvement,$60/customer,60,944.6169779999999,264.49275384,3.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01240,Lost,Critical,99.46,382,415.76,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.05,N/A,$1/customer (survey only),1,413.51489599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01241,Lost,Critical,97.7,320,92.27,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.36,N/A,$1/customer (survey only),1,90.14779,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01242,Lost,Critical,99.2,616,596.81,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.77,N/A,$1/customer (survey only),1,592.0355199999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01243,Lost,Critical,97.37,159,373.54,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.13,N/A,$1/customer (survey only),1,363.71589800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01244,At Risk,Critical,97.35,145,846.44,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.43,25-35% retention improvement,$60/customer,60,824.00934,230.7226152,2.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01245,At Risk,Low,1.66,62,997.72,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.4,10-15% activation rate,$3/customer,3,16.562152,1.98745824,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01246,At Risk,Low,1.2,20,774.89,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.66,10-15% activation rate,$3/customer,3,9.29868,1.1158415999999998,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01247,Loyal,Low,0.64,6,2202.75,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.43,15-20% revenue increase,$5/customer,5,14.0976,2.11464,-0.58,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01248,At Risk,Low,5.13,55,744.1800000000001,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.0,10-15% activation rate,$3/customer,3,38.176434,4.58117208,0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01249,Lost,Low,3.97,33,392.6,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.95,0-2% return rate,$0/customer,0,15.58622,0.1558622,0.16,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01250,At Risk,Critical,98.23,155,736.91,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.84,25-35% retention improvement,$60/customer,60,723.866693,202.68267404000002,2.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01251,Loyal,Low,0.36,6,1580.59,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.8,15-20% revenue increase,$5/customer,5,5.690124,0.8535186,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01252,Loyal,Low,0.47,45,3780.04,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.53,15-20% revenue increase,$5/customer,5,17.766187999999996,2.6649281999999994,-0.47,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01253,Lost,Critical,95.82,117,307.81,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.05,N/A,$1/customer (survey only),1,294.943542,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01254,At Risk,Critical,97.81,136,589.11,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.38,25-35% retention improvement,$60/customer,60,576.208491,161.33837748000002,1.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01255,Lost,Critical,100.0,863,219.01,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.79,N/A,$1/customer (survey only),1,219.01,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01256,At Risk,Low,3.38,62,142.5,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.85,10-15% activation rate,$3/customer,3,4.8165,0.5779799999999999,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01257,At Risk,Low,1.75,40,354.17,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.61,10-15% activation rate,$3/customer,3,6.1979750000000005,0.743757,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01258,At Risk,Low,0.67,31,1162.9,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.68,10-15% activation rate,$3/customer,3,7.791430000000001,0.9349716000000001,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01259,Lost,Critical,98.14,669,512.98,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.78,N/A,$1/customer (survey only),1,503.438572,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01260,Lost,Critical,98.38,807,17.82,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.84,N/A,$1/customer (survey only),1,17.531316,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01261,At Risk,Critical,95.68,116,1081.38,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.22,25-35% retention improvement,$60/customer,60,1034.6643840000002,289.7060275200001,3.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01262,Loyal,Low,0.4,56,1395.28,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.44,15-20% revenue increase,$5/customer,5,5.58112,0.837168,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01263,At Risk,Low,1.75,34,435.99,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.98,10-15% activation rate,$3/customer,3,7.629825000000001,0.9155790000000001,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01264,At Risk,Critical,98.21,130,1124.64,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.68,25-35% retention improvement,$60/customer,60,1104.5089440000002,309.26250432000006,4.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01265,Lost,Critical,98.41,177,325.94,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,320.75755399999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C01266,Loyal,Low,0.77,36,2297.58,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.52,15-20% revenue increase,$5/customer,5,17.691366,2.6537048999999997,-0.47,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01267,Lost,Critical,99.56,586,398.43,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.64,N/A,$1/customer (survey only),1,396.676908,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01268,At Risk,Critical,94.56,100,1249.03,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.48,25-35% retention improvement,$60/customer,60,1181.082768,330.70317504,4.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01269,Loyal,Low,0.0,27,1171.27,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01270,VIP,Low,0.71,22,5067.37,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.22,5-10% retention improvement,$50/customer,50,35.978327,1.79891635,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C01271,At Risk,Low,0.57,11,378.99,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.3,10-15% activation rate,$3/customer,3,2.160243,0.25922915999999996,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01272,At Risk,Medium,25.69,89,644.21,8.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,62.9,15-20% retention improvement,$8/customer,8,165.49754900000002,29.789558820000003,2.72,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C01273,At Risk,Critical,97.67,221,1218.26,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.5,25-35% retention improvement,$60/customer,60,1189.874542,333.16487176000004,4.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01274,At Risk,Critical,98.93,365,910.52,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.28,25-35% retention improvement,$60/customer,60,900.7774360000001,252.21768208000006,3.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01275,At Risk,Critical,95.23,164,1300.84,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.25,25-35% retention improvement,$60/customer,60,1238.789932,346.86118096,4.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01276,Lost,Critical,99.13,693,478.53,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,474.3667889999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01277,Loyal,Low,0.52,68,1367.07,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.85,15-20% revenue increase,$5/customer,5,7.108763999999999,1.0663146,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01278,At Risk,Low,1.69,56,1019.69,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.81,10-15% activation rate,$3/customer,3,17.232761,2.06793132,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01279,At Risk,Critical,99.34,442,1113.6799999999998,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.02,25-35% retention improvement,$60/customer,60,1106.329712,309.77231936000004,4.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01280,At Risk,Critical,99.99,196,620.0899999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.53,25-35% retention improvement,$60/customer,60,620.0279909999998,173.60783747999997,1.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01281,VIP,Low,2.09,66,3270.46,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.81,5-10% retention improvement,$50/customer,50,68.352614,3.4176307,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01282,At Risk,Low,1.05,5,1202.28,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.56,10-15% activation rate,$3/customer,3,12.623940000000001,1.5148728,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01283,At Risk,Low,0.78,61,998.49,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.35,10-15% activation rate,$3/customer,3,7.788222,0.93458664,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01284,Lost,Critical,99.22,351,708.4300000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.45,N/A,$1/customer (survey only),1,702.9042460000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01285,At Risk,Low,0.38,14,569.34,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.3,10-15% activation rate,$3/customer,3,2.163492,0.25961904,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01286,At Risk,Low,0.6,9,571.3299999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.31,10-15% activation rate,$3/customer,3,3.42798,0.41135759999999993,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01287,At Risk,Low,0.91,51,723.75,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.72,10-15% activation rate,$3/customer,3,6.586125,0.790335,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01288,At Risk,Low,2.36,7,740.76,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.83,10-15% activation rate,$3/customer,3,17.481936,2.09783232,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01289,At Risk,Critical,95.09,98,493.23,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.31,25-35% retention improvement,$60/customer,60,469.01240700000005,131.32347396000003,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01290,At Risk,Low,1.42,12,538.4,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.31,10-15% activation rate,$3/customer,3,7.645279999999999,0.9174335999999998,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01291,At Risk,Critical,98.76,145,600.81,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.44,25-35% retention improvement,$60/customer,60,593.359956,166.14078768000002,1.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01292,Loyal,Low,1.22,2,1887.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.36,15-20% revenue increase,$5/customer,5,23.030793999999997,3.4546190999999995,-0.31,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01293,VIP,Low,1.28,3,4991.38,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.35,5-10% retention improvement,$50/customer,50,63.889664,3.1944832000000005,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01294,Lost,Critical,99.06,251,786.5500000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.65,N/A,$1/customer (survey only),1,779.1564300000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01295,At Risk,Critical,95.22,302,1925.52,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.36,25-35% retention improvement,$60/customer,60,1833.4801439999999,513.37444032,7.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01296,Lost,Critical,98.91,235,48.78,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.13,N/A,$1/customer (survey only),1,48.248298,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01297,At Risk,Critical,95.75,100,717.4200000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.4,25-35% retention improvement,$60/customer,60,686.92965,192.34030200000004,2.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01298,Lost,Critical,99.99,509,192.28,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.53,N/A,$1/customer (survey only),1,192.26077199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01299,At Risk,Critical,95.68,172,1478.26,13.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.84,25-35% retention improvement,$60/customer,60,1414.3991680000001,396.0317670400001,5.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01300,Lost,Critical,99.6,389,276.66,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.58,N/A,$1/customer (survey only),1,275.55336,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01301,Loyal,Low,1.36,47,1032.09,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.75,15-20% revenue increase,$5/customer,5,14.036424,2.1054635999999998,-0.58,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01302,At Risk,Low,0.23,60,842.28,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.15,10-15% activation rate,$3/customer,3,1.937244,0.23246928,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01303,At Risk,Low,1.74,28,822.91,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.79,10-15% activation rate,$3/customer,3,14.318633999999998,1.7182360799999996,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01304,Loyal,Low,0.81,4,2084.32,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.77,15-20% revenue increase,$5/customer,5,16.882992000000005,2.5324488000000005,-0.49,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01305,At Risk,Critical,94.49,170,451.99,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.12,25-35% retention improvement,$60/customer,60,427.085351,119.58389828000001,0.99,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01306,Lost,Critical,100.0,471,498.58,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.09,N/A,$1/customer (survey only),1,498.58,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01307,Lost,Critical,97.62,149,621.49,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.15,N/A,$1/customer (survey only),1,606.6985380000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01308,Lost,Critical,100.0,468,268.36,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.53,N/A,$1/customer (survey only),1,268.36,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01309,At Risk,Low,1.7,71,639.0999999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.95,10-15% activation rate,$3/customer,3,10.8647,1.303764,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01310,At Risk,Low,0.55,20,591.76,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.9,10-15% activation rate,$3/customer,3,3.2546800000000005,0.39056160000000006,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01311,At Risk,Low,3.4,6,1222.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.5,10-15% activation rate,$3/customer,3,41.56908,4.9882896,0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01312,Lost,Critical,97.73,408,77.31,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.68,N/A,$1/customer (survey only),1,75.555063,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01313,Lost,Critical,99.63,653,190.04,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.83,N/A,$1/customer (survey only),1,189.336852,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01314,At Risk,Low,0.86,23,1026.55,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.9,10-15% activation rate,$3/customer,3,8.82833,1.0593995999999999,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01315,At Risk,Low,3.09,39,796.66,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.82,10-15% activation rate,$3/customer,3,24.616793999999995,2.9540152799999992,-0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01316,Lost,Critical,96.4,131,285.1,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,274.8364,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01317,At Risk,Critical,94.49,155,231.91000000000005,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.79,25-35% retention improvement,$60/customer,60,219.13175900000005,61.35689252000002,0.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01318,At Risk,Critical,96.46,118,450.59,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.82,25-35% retention improvement,$60/customer,60,434.63911399999995,121.69895192,1.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01319,At Risk,Low,1.02,4,840.89,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.19,10-15% activation rate,$3/customer,3,8.577078,1.02924936,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01320,At Risk,Critical,89.68,92,259.72,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.91,25-35% retention improvement,$60/customer,60,232.91689600000004,65.21673088000001,0.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01321,Lost,Critical,97.96,500,802.4,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.34,N/A,$1/customer (survey only),1,786.03104,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01322,Lost,Critical,99.06,217,219.21,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.1,N/A,$1/customer (survey only),1,217.149426,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01323,Lost,Critical,97.61,447,1050.18,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.53,N/A,$1/customer (survey only),1,1025.080698,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01324,At Risk,Critical,96.43,105,792.22,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.28,25-35% retention improvement,$60/customer,60,763.9377460000001,213.90256888000005,2.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01325,Lost,Critical,99.03,144,155.72,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.76,N/A,$1/customer (survey only),1,154.20951599999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01326,Loyal,Low,0.82,57,1481.47,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.82,15-20% revenue increase,$5/customer,5,12.148053999999998,1.8222080999999997,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01327,Lost,Low,3.19,27,122.37,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.51,0-2% return rate,$0/customer,0,3.903603,0.03903603,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01328,Lost,Critical,99.58,982,295.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.37,N/A,$1/customer (survey only),1,294.11948800000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01329,At Risk,Low,1.92,21,1003.94,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.69,10-15% activation rate,$3/customer,3,19.275648,2.31307776,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01330,Lost,Critical,100.0,942,22.03,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.27,N/A,$1/customer (survey only),1,22.03,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01331,Loyal,Low,0.09,72,1977.41,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.71,15-20% revenue increase,$5/customer,5,1.779669,0.26695035,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01332,Lost,Low,4.37,34,78.72,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.98,0-2% return rate,$0/customer,0,3.440064,0.03440064,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01333,At Risk,Critical,98.73,471,1173.85,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.11,25-35% retention improvement,$60/customer,60,1158.942105,324.5037894000001,4.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01334,At Risk,Medium,31.42,87,426.19,7.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,62.14,15-20% retention improvement,$8/customer,8,133.90889800000002,24.103601640000004,2.01,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C01335,Loyal,Low,0.98,17,1775.89,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.83,15-20% revenue increase,$5/customer,5,17.403722000000002,2.6105583,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01336,Lost,Critical,99.87,251,280.48,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,280.115376,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01337,At Risk,Critical,96.86,330,1649.47,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.42,25-35% retention improvement,$60/customer,60,1597.6766420000001,447.34945976000006,6.46,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01338,At Risk,Low,22.79,88,1067.02,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.66,10-15% activation rate,$3/customer,3,243.173858,29.18086296,8.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01339,Lost,Critical,100.0,716,57.97,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.15,N/A,$1/customer (survey only),1,57.97,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01340,Lost,Critical,99.08,595,1200.03,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.5,N/A,$1/customer (survey only),1,1188.989724,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01341,Loyal,Critical,91.9,170,1751.89,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.1,25-35% retention improvement,$80/customer,80,1609.98691,482.996073,5.04,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01342,At Risk,Critical,94.33,130,795.32,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.91,25-35% retention improvement,$60/customer,60,750.225356,210.06309968000002,2.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01343,At Risk,Low,1.56,19,906.49,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.43,10-15% activation rate,$3/customer,3,14.141244,1.69694928,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01344,At Risk,Low,2.24,12,1126.61,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.87,10-15% activation rate,$3/customer,3,25.236064000000002,3.0283276800000003,0.01,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01345,At Risk,Low,2.39,24,537.91,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.26,10-15% activation rate,$3/customer,3,12.856049,1.54272588,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01346,Loyal,Low,0.54,48,1550.99,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.14,15-20% revenue increase,$5/customer,5,8.375346,1.2563019,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01347,Lost,Low,3.99,80,160.20000000000002,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.0,0-2% return rate,$0/customer,0,6.391980000000001,0.06391980000000001,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01348,At Risk,Critical,99.13,109,627.8299999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.54,25-35% retention improvement,$60/customer,60,622.3678789999999,174.26300612,1.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01349,Loyal,Low,1.43,4,877.23,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.88,15-20% revenue increase,$5/customer,5,12.544389,1.88165835,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01350,Loyal,Low,0.64,67,1719.26,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.64,15-20% revenue increase,$5/customer,5,11.003264,1.6504896,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01351,Lost,Critical,99.8,738,335.85,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.3,N/A,$1/customer (survey only),1,335.17830000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01352,Lost,Low,4.56,35,37.36,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.99,0-2% return rate,$0/customer,0,1.7036159999999998,0.017036159999999998,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01353,At Risk,Critical,99.81,337,1151.79,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,1149.6015989999999,321.88844772,4.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01354,Lost,Critical,98.91,177,373.31,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.83,N/A,$1/customer (survey only),1,369.240921,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01355,At Risk,Critical,97.19,201,537.75,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.19,25-35% retention improvement,$60/customer,60,522.639225,146.338983,1.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01356,At Risk,Low,2.11,21,567.02,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.46,10-15% activation rate,$3/customer,3,11.964121999999998,1.4356946399999997,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01357,At Risk,Critical,98.97,129,402.04,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.31,25-35% retention improvement,$60/customer,60,397.89898800000003,111.41171664000002,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01358,Lost,Critical,94.87,128,182.74,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.99,N/A,$1/customer (survey only),1,173.36543800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01359,At Risk,Low,1.18,2,523.1,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.94,10-15% activation rate,$3/customer,3,6.17258,0.7407096,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01360,At Risk,Critical,97.93,102,727.09,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.81,25-35% retention improvement,$60/customer,60,712.0392370000001,199.37098636000005,2.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C01361,Lost,Critical,98.63,159,151.17999999999998,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.69,N/A,$1/customer (survey only),1,149.10883399999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01362,Lost,Critical,98.79,372,232.19,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.88,N/A,$1/customer (survey only),1,229.380501,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01363,At Risk,Critical,97.36,122,385.09,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.19,25-35% retention improvement,$60/customer,60,374.92362399999996,104.97861472,0.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01364,Lost,Critical,99.57,611,799.69,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.03,N/A,$1/customer (survey only),1,796.251333,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01365,At Risk,Low,2.83,46,1218.49,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.47,10-15% activation rate,$3/customer,3,34.483267000000005,4.13799204,0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01366,Loyal,Low,0.61,19,1932.42,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.1,15-20% revenue increase,$5/customer,5,11.787761999999999,1.7681642999999998,-0.65,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01367,Lost,Critical,99.87,356,297.2,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.06,N/A,$1/customer (survey only),1,296.81364,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01368,Lost,Critical,98.03,168,157.43,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.76,N/A,$1/customer (survey only),1,154.328629,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01369,Lost,Critical,95.31,148,410.96,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.95,N/A,$1/customer (survey only),1,391.685976,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01370,Lost,Low,2.14,62,111.2,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.44,0-2% return rate,$0/customer,0,2.3796800000000005,0.023796800000000007,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01371,Loyal,Low,0.08,73,2010.0,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.58,15-20% revenue increase,$5/customer,5,1.608,0.2412,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01372,Lost,Critical,99.83,177,198.24,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.92,N/A,$1/customer (survey only),1,197.902992,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01373,Lost,Critical,99.28,306,119.58,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.9,N/A,$1/customer (survey only),1,118.719024,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01374,Lost,Critical,99.13,282,297.87,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.72,N/A,$1/customer (survey only),1,295.278531,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01375,Lost,Critical,98.18,204,518.24,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.47,N/A,$1/customer (survey only),1,508.8080320000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01376,At Risk,Low,0.45,56,666.2,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.1,10-15% activation rate,$3/customer,3,2.9979000000000005,0.35974800000000007,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01377,At Risk,Low,1.96,50,321.04,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.64,10-15% activation rate,$3/customer,3,6.292384,0.75508608,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01378,At Risk,Low,0.54,9,626.05,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.95,10-15% activation rate,$3/customer,3,3.38067,0.40568039999999994,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01379,At Risk,Low,2.58,48,622.7,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.67,10-15% activation rate,$3/customer,3,16.06566,1.9278792,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01380,Lost,Critical,99.66,488,323.86,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.89,N/A,$1/customer (survey only),1,322.758876,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01381,At Risk,Low,0.88,32,898.2,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.71,10-15% activation rate,$3/customer,3,7.904160000000001,0.9484992000000001,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01382,At Risk,Low,1.98,36,768.62,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.24,10-15% activation rate,$3/customer,3,15.218675999999999,1.8262411199999997,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01383,Lost,Critical,98.6,447,453.16,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.21,N/A,$1/customer (survey only),1,446.81576,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01384,At Risk,Low,1.99,60,1405.93,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.07,10-15% activation rate,$3/customer,3,27.978007,3.35736084,0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01385,At Risk,Low,0.2,3,683.2,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.72,10-15% activation rate,$3/customer,3,1.3664,0.163968,-0.95,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01386,At Risk,Low,0.67,38,626.53,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.63,10-15% activation rate,$3/customer,3,4.197751,0.5037301200000001,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01387,Lost,Critical,99.28,236,220.22,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.45,N/A,$1/customer (survey only),1,218.63441600000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01388,Lost,Critical,100.0,713,183.61,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.44,N/A,$1/customer (survey only),1,183.61,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01389,Lost,Critical,99.2,244,404.96,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.66,N/A,$1/customer (survey only),1,401.72031999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01390,At Risk,Low,0.59,78,1012.19,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.22,10-15% activation rate,$3/customer,3,5.971921,0.7166305199999999,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01391,Lost,Critical,99.67,658,58.02,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.15,N/A,$1/customer (survey only),1,57.828534000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01392,Lost,Critical,97.04,121,447.12,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.48,N/A,$1/customer (survey only),1,433.88524800000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01393,At Risk,Low,4.95,72,850.7,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.53,10-15% activation rate,$3/customer,3,42.10965,5.053158,0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01394,Lost,Critical,99.51,285,581.47,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.06,N/A,$1/customer (survey only),1,578.620797,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01395,At Risk,Low,1.55,15,405.66,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.31,10-15% activation rate,$3/customer,3,6.287730000000001,0.7545276000000001,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01396,Lost,Critical,99.76,285,370.42,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.83,N/A,$1/customer (survey only),1,369.530992,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01397,Lost,Critical,99.83,527,196.71,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.57,N/A,$1/customer (survey only),1,196.375593,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01398,At Risk,Critical,97.71,178,563.97,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.63,25-35% retention improvement,$60/customer,60,551.055087,154.29542436,1.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01399,At Risk,Low,1.39,7,414.14,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.15,10-15% activation rate,$3/customer,3,5.756545999999999,0.6907855199999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01400,VIP,Low,5.39,74,2146.58,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.19,5-10% retention improvement,$50/customer,50,115.700662,5.7850331,-0.88,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01401,Lost,Critical,100.0,534,174.18,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.33,N/A,$1/customer (survey only),1,174.18,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01402,Lost,Critical,98.55,172,38.11,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.97,N/A,$1/customer (survey only),1,37.557404999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01403,Lost,Critical,97.22,105,417.8,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.35,N/A,$1/customer (survey only),1,406.18516,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01404,At Risk,Critical,97.72,120,829.46,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.4,25-35% retention improvement,$60/customer,60,810.548312,226.95352736000004,2.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01405,Lost,Critical,99.45,275,111.02,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.76,N/A,$1/customer (survey only),1,110.40939,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01406,Lost,Critical,100.0,622,153.06,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.07,N/A,$1/customer (survey only),1,153.06,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01407,Loyal,Critical,94.25,189,1875.25,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.96,25-35% retention improvement,$80/customer,80,1767.423125,530.2269375,5.63,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01408,Loyal,Low,0.14,9,2380.23,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.93,15-20% revenue increase,$5/customer,5,3.3323220000000005,0.4998483,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01409,At Risk,Low,1.3,34,470.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.92,10-15% activation rate,$3/customer,3,6.11481,0.7337772,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01410,At Risk,Low,0.86,62,1087.13,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.67,10-15% activation rate,$3/customer,3,9.349318,1.1219181599999999,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01411,At Risk,Low,4.18,82,320.07,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.66,10-15% activation rate,$3/customer,3,13.378925999999998,1.6054711199999998,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01412,At Risk,Low,1.53,14,806.04,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.51,10-15% activation rate,$3/customer,3,12.332412,1.47988944,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01413,Lost,Critical,98.06,503,820.15,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.38,N/A,$1/customer (survey only),1,804.23909,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01414,At Risk,Critical,98.21,157,629.39,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.52,25-35% retention improvement,$60/customer,60,618.123919,173.07469732,1.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01415,At Risk,Low,2.02,24,1304.26,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.95,10-15% activation rate,$3/customer,3,26.346052,3.1615262399999997,0.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01416,Lost,Critical,97.96,129,399.19,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.28,N/A,$1/customer (survey only),1,391.046524,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01417,Lost,Low,5.88,74,220.11,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.27,0-2% return rate,$0/customer,0,12.942468,0.12942468000000001,0.13,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01418,Lost,Critical,97.87,377,739.75,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.51,N/A,$1/customer (survey only),1,723.993325,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01419,Loyal,Low,0.94,10,2457.82,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.36,15-20% revenue increase,$5/customer,5,23.103507999999998,3.4655262,-0.31,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01420,At Risk,Critical,95.92,99,401.74,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.25,25-35% retention improvement,$60/customer,60,385.349008,107.89772224000002,0.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01421,Lost,Critical,98.68,398,461.95,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,455.85226000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01422,At Risk,Critical,95.53,108,954.07,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.3,25-35% retention improvement,$60/customer,60,911.423071,255.19845988000003,3.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01423,Loyal,Low,1.62,82,2232.01,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.9,15-20% revenue increase,$5/customer,5,36.15856200000001,5.423784300000001,0.08,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01424,At Risk,Critical,95.64,126,576.0,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.96,25-35% retention improvement,$60/customer,60,550.8864,154.24819200000002,1.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01425,Loyal,Low,0.08,27,1470.0,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.55,15-20% revenue increase,$5/customer,5,1.1760000000000002,0.17640000000000003,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01426,At Risk,Critical,91.95,96,616.96,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.02,25-35% retention improvement,$60/customer,60,567.29472,158.8425216,1.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01427,Lost,Critical,99.39,760,478.65,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.67,N/A,$1/customer (survey only),1,475.730235,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01428,Lost,Critical,97.65,103,238.21,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.57,N/A,$1/customer (survey only),1,232.61206500000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01429,Lost,Critical,98.64,586,734.96,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.84,N/A,$1/customer (survey only),1,724.964544,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01430,At Risk,Low,2.29,41,1745.15,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.43,10-15% activation rate,$3/customer,3,39.963935,4.795672199999999,0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01431,At Risk,Critical,97.63,104,452.18,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.52,25-35% retention improvement,$60/customer,60,441.463334,123.60973352,1.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01432,At Risk,Critical,93.97,111,627.5699999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.1,25-35% retention improvement,$60/customer,60,589.7275289999999,165.12370811999997,1.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01433,At Risk,Low,0.16,7,779.77,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.62,10-15% activation rate,$3/customer,3,1.247632,0.14971584000000002,-0.95,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01434,At Risk,Low,1.82,21,895.63,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.7,10-15% activation rate,$3/customer,3,16.300466,1.9560559199999998,-0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01435,Lost,Critical,99.17,375,526.27,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,521.901959,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01436,At Risk,Low,1.03,63,602.77,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.62,10-15% activation rate,$3/customer,3,6.208531,0.74502372,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01437,Lost,Critical,99.79,983,308.85,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.8,N/A,$1/customer (survey only),1,308.201415,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01438,At Risk,Low,23.26,89,816.8399999999999,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.17,10-15% activation rate,$3/customer,3,189.996984,22.799638079999998,6.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01439,At Risk,Low,2.93,62,426.24,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.87,10-15% activation rate,$3/customer,3,12.488832000000002,1.4986598400000002,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01440,Lost,Critical,99.48,301,94.32,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.44,N/A,$1/customer (survey only),1,93.82953599999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01441,Loyal,Low,0.49,21,856.17,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.96,15-20% revenue increase,$5/customer,5,4.195233,0.62928495,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01442,At Risk,Critical,99.18,156,1274.31,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.95,25-35% retention improvement,$60/customer,60,1263.860658,353.88098424000003,4.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01443,At Risk,Low,5.09,66,200.94,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.17,10-15% activation rate,$3/customer,3,10.227846,1.22734152,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01444,Lost,Critical,99.5,313,65.66,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.72,N/A,$1/customer (survey only),1,65.3317,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01445,Lost,Critical,99.61,406,371.65,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.5,N/A,$1/customer (survey only),1,370.200565,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01446,At Risk,Critical,95.48,97,650.91,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.53,25-35% retention improvement,$60/customer,60,621.488868,174.01688304,1.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C01447,At Risk,Low,1.76,69,1687.41,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.18,10-15% activation rate,$3/customer,3,29.698416,3.56380992,0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01448,Lost,Critical,99.07,387,724.6,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.49,N/A,$1/customer (survey only),1,717.86122,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01449,At Risk,Critical,99.01,503,1159.71,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.09,25-35% retention improvement,$60/customer,60,1148.2288710000003,321.5040838800001,4.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01450,Lost,Critical,98.53,567,66.11,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.38,N/A,$1/customer (survey only),1,65.138183,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01451,Lost,Critical,99.91,390,540.01,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.25,N/A,$1/customer (survey only),1,539.523991,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01452,Lost,Critical,99.35,722,1134.61,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.39,N/A,$1/customer (survey only),1,1127.235035,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01453,At Risk,Critical,98.84,190,828.35,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.08,25-35% retention improvement,$60/customer,60,818.7411400000001,229.24751920000006,2.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01454,VIP,Critical,96.55,207,3599.8699999999994,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.97,30-40% retention improvement,$300/customer,300,3475.6744849999995,1390.2697939999998,3.63,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,600) — maximum retention effort warranted"
C01455,Loyal,Critical,91.03,105,1109.84,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.84,25-35% retention improvement,$80/customer,80,1010.2873519999999,303.08620559999997,2.79,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01456,At Risk,Low,1.33,1,949.59,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.22,10-15% activation rate,$3/customer,3,12.629547000000002,1.5155456400000002,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01457,Lost,Critical,99.91,558,361.66,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.79,N/A,$1/customer (survey only),1,361.33450600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01458,At Risk,Low,0.83,57,1052.18,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.55,10-15% activation rate,$3/customer,3,8.733094000000001,1.04797128,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01459,At Risk,Critical,99.1,316,903.86,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.26,25-35% retention improvement,$60/customer,60,895.72526,250.80307280000002,3.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01460,At Risk,Low,1.15,66,896.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.85,10-15% activation rate,$3/customer,3,10.312165,1.2374597999999999,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01461,At Risk,Critical,96.84,133,521.7,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.79,25-35% retention improvement,$60/customer,60,505.2142800000001,141.45999840000005,1.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01462,At Risk,Low,1.52,1,903.67,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.71,10-15% activation rate,$3/customer,3,13.735783999999999,1.6482940799999999,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01463,VIP,Critical,99.84,325,394.02,5.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,113.62,30-40% retention improvement,$300/customer,300,393.389568,157.35582720000002,-0.48,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C01464,Lost,Critical,99.83,641,797.86,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.03,N/A,$1/customer (survey only),1,796.503638,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01465,Lost,Critical,99.49,475,355.87,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.41,N/A,$1/customer (survey only),1,354.05506299999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01466,Loyal,Critical,93.39,152,1469.19,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.78,25-35% retention improvement,$80/customer,80,1372.076541,411.6229623,4.15,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01467,Lost,Critical,98.17,261,605.92,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.11,N/A,$1/customer (survey only),1,594.8316639999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01468,At Risk,Low,0.88,0,806.1700000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.18,10-15% activation rate,$3/customer,3,7.094296000000001,0.8513155200000001,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01469,Loyal,Low,0.76,15,1020.43,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.01,15-20% revenue increase,$5/customer,5,7.755267999999999,1.1632901999999998,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01470,Loyal,Low,1.06,55,2427.5,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.24,15-20% revenue increase,$5/customer,5,25.7315,3.859725,-0.23,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01471,Lost,Critical,95.37,139,428.81,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.03,N/A,$1/customer (survey only),1,408.956097,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01472,At Risk,Critical,96.43,103,995.22,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.4,25-35% retention improvement,$60/customer,60,959.6906460000001,268.71338088000005,3.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01473,At Risk,Low,1.27,4,879.03,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.33,10-15% activation rate,$3/customer,3,11.163680999999999,1.3396417199999997,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01474,Lost,Critical,100.0,663,208.87,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.69,N/A,$1/customer (survey only),1,208.87,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01475,At Risk,Low,2.99,44,439.45,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.96,10-15% activation rate,$3/customer,3,13.139555000000001,1.5767466,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01476,Loyal,Low,3.51,36,1287.52,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.0,15-20% revenue increase,$5/customer,5,45.191952,6.7787928,0.36,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01477,At Risk,Critical,95.6,167,280.31,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.19,25-35% retention improvement,$60/customer,60,267.97636,75.0333808,0.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01478,At Risk,Low,0.21,11,1286.2,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.95,10-15% activation rate,$3/customer,3,2.7010199999999998,0.3241224,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01479,Lost,Critical,99.43,560,750.98,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.9,N/A,$1/customer (survey only),1,746.699414,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01480,At Risk,Low,1.74,85,497.26,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.2,10-15% activation rate,$3/customer,3,8.652324,1.03827888,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01481,Lost,Critical,99.37,736,473.7000000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.98,N/A,$1/customer (survey only),1,470.7156900000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01482,Lost,Critical,100.0,748,42.79,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.56,N/A,$1/customer (survey only),1,42.79,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01483,At Risk,Low,3.37,42,1578.33,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.32,10-15% activation rate,$3/customer,3,53.189721,6.38276652,1.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01484,At Risk,Low,1.19,27,736.41,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.22,10-15% activation rate,$3/customer,3,8.763278999999999,1.0515934799999997,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01485,Lost,Critical,98.19,353,329.95,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.23,N/A,$1/customer (survey only),1,323.97790499999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01486,Lost,Critical,98.66,416,379.67,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.19,N/A,$1/customer (survey only),1,374.582422,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01487,At Risk,Critical,98.9,133,543.78,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.25,25-35% retention improvement,$60/customer,60,537.7984200000001,150.58355760000003,1.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01488,Lost,Critical,99.59,459,431.75,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.8,N/A,$1/customer (survey only),1,429.979825,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01489,Lost,Critical,99.41,417,348.31,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.03,N/A,$1/customer (survey only),1,346.254971,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01490,Lost,Critical,97.35,175,319.31,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.15,N/A,$1/customer (survey only),1,310.848285,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01491,At Risk,Low,0.9,5,515.49,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.13,10-15% activation rate,$3/customer,3,4.639410000000001,0.5567292,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01492,Lost,Critical,100.0,450,447.8,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.88,N/A,$1/customer (survey only),1,447.8,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01493,Loyal,Low,0.66,8,3964.64,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.6,15-20% revenue increase,$5/customer,5,26.166624,3.9249935999999996,-0.22,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01494,At Risk,Critical,95.72,111,819.04,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.33,25-35% retention improvement,$60/customer,60,783.9850879999999,219.51582464,2.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01495,At Risk,Low,0.43,2,816.51,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.01,10-15% activation rate,$3/customer,3,3.510993,0.42131915999999997,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01496,Lost,Critical,99.66,521,230.61,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.22,N/A,$1/customer (survey only),1,229.825926,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01497,Lost,Critical,96.4,359,659.65,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,635.9026,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01498,At Risk,Low,0.92,14,603.42,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.09,10-15% activation rate,$3/customer,3,5.551463999999999,0.6661756799999999,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01499,Lost,Critical,100.0,223,515.75,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.5,N/A,$1/customer (survey only),1,515.75,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01500,Lost,Critical,99.62,526,105.47,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.33,N/A,$1/customer (survey only),1,105.069214,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01501,At Risk,Critical,99.29,348,817.7,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.4,25-35% retention improvement,$60/customer,60,811.8943300000002,227.33041240000009,2.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01502,At Risk,Low,1.06,26,567.29,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.56,10-15% activation rate,$3/customer,3,6.013274,0.72159288,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01503,At Risk,Low,2.11,1,328.4,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.81,10-15% activation rate,$3/customer,3,6.929239999999998,0.8315087999999997,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01504,Lost,Critical,99.46,217,396.02,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.96,N/A,$1/customer (survey only),1,393.881492,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01505,At Risk,Low,1.59,39,382.86,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.25,10-15% activation rate,$3/customer,3,6.087474,0.73049688,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01506,At Risk,Low,0.34,33,878.97,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.77,10-15% activation rate,$3/customer,3,2.9884980000000003,0.35861976,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01507,Lost,Critical,99.86,227,203.93,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,203.64449800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01508,At Risk,Critical,97.34,128,1161.64,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.06,25-35% retention improvement,$60/customer,60,1130.7403760000002,316.6073052800001,4.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01509,At Risk,Low,0.92,78,1563.1799999999998,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.8,10-15% activation rate,$3/customer,3,14.381255999999999,1.7257507199999997,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01510,Lost,Critical,100.0,259,263.94,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.49,N/A,$1/customer (survey only),1,263.94,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01511,At Risk,Low,3.08,55,1590.84,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.16,10-15% activation rate,$3/customer,3,48.997872,5.87974464,0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01512,Lost,Low,6.74,40,185.78,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.54,0-2% return rate,$0/customer,0,12.521572,0.12521572,0.13,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01513,Lost,Critical,98.48,883,439.58,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.48,N/A,$1/customer (survey only),1,432.89838399999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01514,At Risk,Critical,98.9,469,995.79,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.79,25-35% retention improvement,$60/customer,60,984.83631,275.7541668,3.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01515,At Risk,Critical,98.4,101,720.12,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.8,25-35% retention improvement,$60/customer,60,708.5980800000001,198.40746240000004,2.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01516,At Risk,Critical,95.07,141,593.99,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.34,25-35% retention improvement,$60/customer,60,564.706293,158.11776204,1.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01517,At Risk,Critical,97.65,242,1098.59,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.29,25-35% retention improvement,$60/customer,60,1072.773135,300.37647780000003,4.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01518,At Risk,Critical,99.27,375,610.11,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.48,25-35% retention improvement,$60/customer,60,605.6561969999999,169.58373516,1.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01519,At Risk,Critical,99.87,204,655.8199999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.97,25-35% retention improvement,$60/customer,60,654.9674339999999,183.39088152,2.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01520,At Risk,Low,1.16,12,429.45,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.91,10-15% activation rate,$3/customer,3,4.9816199999999995,0.5977944,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01521,Lost,Critical,99.59,1034,23.13,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.36,N/A,$1/customer (survey only),1,23.035166999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01522,Lost,Critical,99.87,412,296.02,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.72,N/A,$1/customer (survey only),1,295.635174,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01523,At Risk,Critical,99.12,313,701.99,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.09,25-35% retention improvement,$60/customer,60,695.812488,194.82749664000002,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01524,At Risk,Low,2.05,19,664.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.37,10-15% activation rate,$3/customer,3,13.626555,1.6351866,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01525,Lost,Critical,99.62,413,649.75,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.95,N/A,$1/customer (survey only),1,647.2809500000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01526,Loyal,Low,1.57,5,1767.4299999999998,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.72,15-20% revenue increase,$5/customer,5,27.748651000000002,4.16229765,-0.17,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C01527,Loyal,Critical,93.74,93,1933.42,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.34,25-35% retention improvement,$80/customer,80,1812.387908,543.7163724,5.8,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01528,Lost,Critical,99.86,604,203.14,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.63,N/A,$1/customer (survey only),1,202.855604,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01529,VIP,Low,1.33,17,4268.37,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.11,5-10% retention improvement,$50/customer,50,56.769321000000005,2.8384660500000005,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C01530,At Risk,Low,1.33,23,1073.47,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.79,10-15% activation rate,$3/customer,3,14.277151000000002,1.71325812,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01531,At Risk,Low,4.06,30,325.98,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,13.234788,1.58817456,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01532,At Risk,Critical,94.37,91,701.59,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.99,25-35% retention improvement,$60/customer,60,662.0904830000001,185.38533524000005,2.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01533,Loyal,Low,0.39,7,1759.39,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.12,15-20% revenue increase,$5/customer,5,6.861621,1.02924315,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01534,Loyal,Low,0.44,42,1715.26,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.96,15-20% revenue increase,$5/customer,5,7.547144,1.1320716,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01535,At Risk,Low,1.83,40,1015.85,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.95,10-15% activation rate,$3/customer,3,18.590055,2.2308065999999998,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01536,At Risk,Low,4.94,55,1220.5600000000002,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.56,10-15% activation rate,$3/customer,3,60.295664000000016,7.235479680000002,1.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01537,At Risk,Low,2.83,33,1029.1,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.48,10-15% activation rate,$3/customer,3,29.12353,3.4948235999999997,0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01538,At Risk,Low,1.18,23,349.83,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.27,10-15% activation rate,$3/customer,3,4.127993999999999,0.4953592799999999,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01539,At Risk,Low,2.0,33,1376.38,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.04,10-15% activation rate,$3/customer,3,27.527600000000003,3.3033120000000005,0.1,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01540,Loyal,Low,0.56,82,1510.67,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.16,15-20% revenue increase,$5/customer,5,8.459752000000002,1.2689628000000002,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01541,VIP,Low,1.18,14,1700.96,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,40.1,5-10% retention improvement,$50/customer,50,20.071328,1.0035664000000002,-0.98,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01542,Lost,Critical,99.92,181,127.59,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.05,N/A,$1/customer (survey only),1,127.487928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01543,Lost,Critical,98.86,172,542.22,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.91,N/A,$1/customer (survey only),1,536.0386920000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01544,Loyal,Low,0.8,56,2105.91,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.43,15-20% revenue increase,$5/customer,5,16.847279999999998,2.5270919999999997,-0.49,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01545,At Risk,Low,3.31,52,633.36,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.18,10-15% activation rate,$3/customer,3,20.964216,2.51570592,-0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01546,At Risk,Critical,96.44,286,327.1,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.18,25-35% retention improvement,$60/customer,60,315.45524,88.32746720000002,0.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01547,At Risk,Low,2.49,22,1020.97,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.22,10-15% activation rate,$3/customer,3,25.422153,3.05065836,0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01548,Lost,Critical,99.45,249,608.3399999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.15,N/A,$1/customer (survey only),1,604.9941299999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01549,Loyal,Low,0.67,1,1067.29,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.86,15-20% revenue increase,$5/customer,5,7.150843,1.07262645,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01550,Lost,Critical,98.04,224,188.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.12,N/A,$1/customer (survey only),1,184.981872,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01551,At Risk,Critical,98.38,246,1836.24,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.0,25-35% retention improvement,$60/customer,60,1806.492912,505.81801536,7.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01552,Lost,Critical,100.0,889,156.63,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.12,N/A,$1/customer (survey only),1,156.63,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01553,Lost,Critical,99.1,433,145.19,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.95,N/A,$1/customer (survey only),1,143.88329,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01554,Loyal,Medium,35.08,88,2612.9300000000003,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,57.98,10-15% retention improvement,$10/customer,10,916.6158440000002,109.99390128000002,10.0,Loyal customer showing slight churn signals. Reinforce relationship.,None
C01555,At Risk,Critical,95.77,112,613.91,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.76,25-35% retention improvement,$60/customer,60,587.941607,164.62364996000002,1.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01556,Lost,Critical,97.51,131,375.42,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.14,N/A,$1/customer (survey only),1,366.07204200000007,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01557,Loyal,Low,0.99,36,2668.37,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.96,15-20% revenue increase,$5/customer,5,26.416862999999996,3.962529449999999,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01558,Lost,Critical,98.35,519,589.41,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.73,N/A,$1/customer (survey only),1,579.6847349999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01559,At Risk,Critical,99.34,270,936.81,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.67,25-35% retention improvement,$60/customer,60,930.627054,260.57557512000005,3.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01560,Lost,Critical,97.76,760,474.23,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.62,N/A,$1/customer (survey only),1,463.607248,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01561,Lost,Critical,98.96,544,746.6700000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.55,N/A,$1/customer (survey only),1,738.904632,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01562,Lost,Critical,100.0,476,143.84,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.95,N/A,$1/customer (survey only),1,143.84,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01563,At Risk,Low,0.46,58,1004.77,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.45,10-15% activation rate,$3/customer,3,4.621942,0.5546330399999999,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01564,Lost,Critical,99.87,280,258.36,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.45,N/A,$1/customer (survey only),1,258.024132,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01565,At Risk,Low,7.28,84,253.55,6.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.94,10-15% activation rate,$3/customer,3,18.458440000000003,2.2150128000000002,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01566,Lost,Critical,100.0,520,560.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,560.86,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01567,Lost,Critical,98.96,776,430.76,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.45,N/A,$1/customer (survey only),1,426.28009599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01568,Lost,Critical,99.91,412,75.42,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.67,N/A,$1/customer (survey only),1,75.352122,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01569,Lost,Critical,99.84,493,340.96,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.33,N/A,$1/customer (survey only),1,340.414464,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01570,At Risk,Low,0.72,28,434.47,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.84,10-15% activation rate,$3/customer,3,3.128184,0.37538208,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01571,At Risk,Low,0.87,83,740.28,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.68,10-15% activation rate,$3/customer,3,6.440435999999999,0.7728523199999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01572,Lost,Critical,99.8,352,176.63,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.69,N/A,$1/customer (survey only),1,176.27674,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01573,Lost,Critical,100.0,359,499.2000000000001,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.43,N/A,$1/customer (survey only),1,499.2000000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01574,At Risk,Critical,92.77,126,665.14,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.19,25-35% retention improvement,$60/customer,60,617.050378,172.77410584000003,1.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01575,Lost,Critical,98.29,341,461.22,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.9,N/A,$1/customer (survey only),1,453.3331380000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01576,VIP,Critical,93.86,115,5017.39,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,121.25,30-40% retention improvement,$300/customer,300,4709.322254000001,1883.7289016000004,5.28,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($5,017) — maximum retention effort warranted"
C01577,Loyal,Low,0.93,51,1740.65,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.36,15-20% revenue increase,$5/customer,5,16.188045000000002,2.42820675,-0.51,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01578,Lost,Critical,95.16,132,279.53,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.17,N/A,$1/customer (survey only),1,266.000748,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01579,At Risk,Critical,96.09,123,547.97,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.2,25-35% retention improvement,$60/customer,60,526.5443730000001,147.43242444000003,1.46,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01580,Loyal,Low,1.5,22,2317.4700000000003,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.15,15-20% revenue increase,$5/customer,5,34.76205,5.2143075,0.04,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01581,Loyal,Critical,85.92,94,1539.54,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.71,25-35% retention improvement,$80/customer,80,1322.7727679999998,396.83183039999994,3.96,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01582,At Risk,Critical,92.47,160,319.08,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.05,25-35% retention improvement,$60/customer,60,295.053276,82.61491728,0.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01583,Lost,Critical,95.47,165,100.86,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.82,N/A,$1/customer (survey only),1,96.291042,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C01584,Lost,Critical,97.78,194,417.91,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,408.632398,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01585,Loyal,Low,0.93,17,1556.05,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.48,15-20% revenue increase,$5/customer,5,14.471265,2.17068975,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01586,Loyal,Low,0.57,20,1662.37,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.7,15-20% revenue increase,$5/customer,5,9.475508999999999,1.4213263499999997,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01587,Lost,Critical,98.86,548,521.2800000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.16,N/A,$1/customer (survey only),1,515.3374080000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01588,Lost,Critical,99.68,422,201.95,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.62,N/A,$1/customer (survey only),1,201.30375999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01589,Lost,Critical,99.22,902,371.66,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.16,N/A,$1/customer (survey only),1,368.761052,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01590,Loyal,Low,0.4,29,1038.13,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.95,15-20% revenue increase,$5/customer,5,4.152520000000001,0.6228780000000002,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01591,Lost,Critical,97.58,254,678.64,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.66,N/A,$1/customer (survey only),1,662.216912,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01592,Lost,Critical,99.68,704,1184.13,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.15,N/A,$1/customer (survey only),1,1180.3407840000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01593,Lost,Critical,98.73,782,955.96,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.7,N/A,$1/customer (survey only),1,943.8193080000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01594,At Risk,Critical,95.96,115,673.16,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.28,25-35% retention improvement,$60/customer,60,645.9643359999999,180.87001407999998,2.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01595,Lost,Critical,99.68,798,497.23,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.75,N/A,$1/customer (survey only),1,495.638864,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01596,At Risk,Critical,97.93,196,743.58,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.52,25-35% retention improvement,$60/customer,60,728.187894,203.89261032000002,2.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01597,At Risk,Low,19.47,86,973.42,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.5,10-15% activation rate,$3/customer,3,189.52487399999998,22.742984879999998,6.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01598,Lost,Critical,99.63,721,645.52,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.94,N/A,$1/customer (survey only),1,643.131576,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01599,Lost,Low,3.5,22,442.34,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.27,0-2% return rate,$0/customer,0,15.481900000000001,0.154819,0.15,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01600,At Risk,Critical,93.93,151,497.48,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.3,25-35% retention improvement,$60/customer,60,467.28296400000005,130.83922992000004,1.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01601,Lost,Critical,99.01,403,971.98,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.07,N/A,$1/customer (survey only),1,962.3573980000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01602,Lost,Critical,97.33,224,375.5,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.14,N/A,$1/customer (survey only),1,365.47414999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01603,At Risk,Low,1.35,72,708.56,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.05,10-15% activation rate,$3/customer,3,9.56556,1.1478671999999999,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01604,Lost,Critical,99.65,534,503.8299999999999,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,502.06659499999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01605,Loyal,Low,0.3,1,3452.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.86,15-20% revenue increase,$5/customer,5,10.35642,1.553463,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01606,Lost,Critical,98.85,159,220.07,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.44,N/A,$1/customer (survey only),1,217.53919499999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01607,Lost,Low,1.01,39,442.05,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.06,0-2% return rate,$0/customer,0,4.464705,0.04464705000000001,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01608,Lost,Critical,99.76,261,252.27,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.4,N/A,$1/customer (survey only),1,251.66455200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01609,At Risk,Critical,98.4,153,603.24,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.44,25-35% retention improvement,$60/customer,60,593.58816,166.20468480000002,1.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01610,At Risk,Critical,86.23,100,626.9100000000001,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.26,25-35% retention improvement,$60/customer,60,540.5844930000001,151.36365804000005,1.52,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01611,Lost,Critical,99.68,335,487.05,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.37,N/A,$1/customer (survey only),1,485.49144,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01612,At Risk,Critical,98.61,215,656.8199999999999,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.28,25-35% retention improvement,$60/customer,60,647.6902019999999,181.35325655999998,2.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01613,At Risk,Low,3.06,16,697.75,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.21,10-15% activation rate,$3/customer,3,21.35115,2.562138,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01614,Lost,Critical,98.84,954,335.47,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.95,N/A,$1/customer (survey only),1,331.57854800000007,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01615,At Risk,Low,1.98,65,372.03,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.92,10-15% activation rate,$3/customer,3,7.366193999999998,0.8839432799999998,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01616,Lost,Critical,99.15,812,195.17,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.87,N/A,$1/customer (survey only),1,193.511055,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01617,Loyal,Low,1.5,71,2946.78,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.29,15-20% revenue increase,$5/customer,5,44.2017,6.630255,0.33,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01618,VIP,Low,0.92,27,6012.57,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.73,5-10% retention improvement,$50/customer,50,55.315644,2.7657822000000003,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01619,Lost,Low,0.87,47,79.59,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.05,0-2% return rate,$0/customer,0,0.692433,0.006924329999999999,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01620,At Risk,Low,1.17,55,646.55,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.96,10-15% activation rate,$3/customer,3,7.564634999999998,0.9077561999999998,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01621,At Risk,Critical,95.49,205,596.3,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.69,25-35% retention improvement,$60/customer,60,569.4068699999999,159.43392359999999,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01622,Lost,Critical,98.55,191,596.1,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.76,N/A,$1/customer (survey only),1,587.45655,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01623,Loyal,Low,2.39,18,1242.63,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.52,15-20% revenue increase,$5/customer,5,29.698857000000004,4.45482855,-0.11,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C01624,Lost,Critical,99.57,436,712.42,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.8,N/A,$1/customer (survey only),1,709.3565939999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01625,Lost,Critical,98.91,291,326.42,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.23,N/A,$1/customer (survey only),1,322.862022,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01626,Lost,Critical,98.35,284,460.49,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.24,N/A,$1/customer (survey only),1,452.891915,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01627,Lost,Critical,98.54,775,1510.92,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.61,N/A,$1/customer (survey only),1,1488.860568,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01628,At Risk,Low,0.32,22,952.08,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.13,10-15% activation rate,$3/customer,3,3.0466560000000005,0.36559872000000004,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01629,Lost,Critical,100.0,1005,106.15,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.35,N/A,$1/customer (survey only),1,106.15,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01630,Loyal,Critical,93.35,158,1572.44,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.92,25-35% retention improvement,$80/customer,80,1467.87274,440.361822,4.5,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01631,At Risk,Low,4.08,43,282.3,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.39,10-15% activation rate,$3/customer,3,11.517840000000001,1.3821408000000002,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01632,Lost,Critical,99.16,572,216.51,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.08,N/A,$1/customer (survey only),1,214.69131599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01633,At Risk,Critical,94.51,112,556.1,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.2,25-35% retention improvement,$60/customer,60,525.57011,147.1596308,1.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01634,Lost,Low,3.19,58,191.5,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.92,0-2% return rate,$0/customer,0,6.1088499999999994,0.0610885,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01635,Loyal,Low,0.4,69,1872.42,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.94,15-20% revenue increase,$5/customer,5,7.489680000000001,1.1234520000000001,-0.78,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01636,At Risk,Critical,98.79,340,1079.85,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.28,25-35% retention improvement,$60/customer,60,1066.783815,298.6994682,3.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01637,At Risk,Critical,98.14,119,677.55,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.34,25-35% retention improvement,$60/customer,60,664.94757,186.18531960000004,2.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01638,At Risk,Low,2.56,26,794.52,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.45,10-15% activation rate,$3/customer,3,20.339712000000002,2.4407654400000003,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01639,Lost,Critical,99.86,327,235.12,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.26,N/A,$1/customer (survey only),1,234.79083200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01640,VIP,Critical,98.34,596,2803.5,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.18,30-40% retention improvement,$300/customer,300,2756.9619000000002,1102.7847600000002,2.68,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,804) — maximum retention effort warranted"
C01641,Loyal,Critical,88.53,92,1892.56,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.18,25-35% retention improvement,$80/customer,80,1675.483368,502.64501039999993,5.28,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01642,At Risk,Critical,94.88,97,489.89,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.29,25-35% retention improvement,$60/customer,60,464.80763199999996,130.14613696,1.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01643,Lost,Low,4.31,66,271.62,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.42,0-2% return rate,$0/customer,0,11.706822,0.11706822000000001,0.12,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01644,Lost,Critical,99.91,682,541.97,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.26,N/A,$1/customer (survey only),1,541.482227,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01645,At Risk,Critical,98.24,211,815.07,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,800.724768,224.20293504000003,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01646,At Risk,Low,1.12,9,633.16,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.18,10-15% activation rate,$3/customer,3,7.091392000000001,0.8509670400000001,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01647,Lost,Critical,98.01,114,290.8,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.31,N/A,$1/customer (survey only),1,285.01308000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01648,Lost,Low,2.77,42,109.28,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.79,0-2% return rate,$0/customer,0,3.027056,0.030270560000000002,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01649,Loyal,Low,0.34,33,1698.12,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.49,15-20% revenue increase,$5/customer,5,5.773608,0.8660412000000001,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01650,At Risk,Low,1.26,30,418.89,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.67,10-15% activation rate,$3/customer,3,5.278014,0.6333616799999999,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01651,Lost,Critical,95.34,156,123.42,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.22,N/A,$1/customer (survey only),1,117.668628,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01652,Loyal,Critical,92.31,128,1816.15,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.18,25-35% retention improvement,$80/customer,80,1676.4880650000002,502.94641950000005,5.29,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01653,Lost,Critical,99.82,217,535.44,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.57,N/A,$1/customer (survey only),1,534.476208,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01654,Lost,Critical,98.37,427,600.47,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.1,N/A,$1/customer (survey only),1,590.6823390000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01655,At Risk,Critical,94.3,179,1087.75,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.53,25-35% retention improvement,$60/customer,60,1025.7482499999999,287.20950999999997,3.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01656,Loyal,Low,0.26,30,2093.3,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.73,15-20% revenue increase,$5/customer,5,5.44258,0.8163870000000001,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01657,At Risk,Critical,94.54,167,375.1,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.08,25-35% retention improvement,$60/customer,60,354.61954000000003,99.29347120000001,0.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01658,Loyal,Low,1.1,2,1629.19,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.88,15-20% revenue increase,$5/customer,5,17.921090000000003,2.6881635000000004,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01659,At Risk,Low,1.07,32,401.42,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.67,10-15% activation rate,$3/customer,3,4.295194,0.51542328,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01660,At Risk,Low,0.33,61,553.41,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.41,10-15% activation rate,$3/customer,3,1.826253,0.21915036,-0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01661,Loyal,Low,0.17,25,2481.3,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.3,15-20% revenue increase,$5/customer,5,4.218210000000001,0.6327315000000001,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01662,At Risk,Critical,99.37,252,870.8399999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.86,25-35% retention improvement,$60/customer,60,865.353708,242.29903824000002,3.04,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01663,At Risk,Critical,97.15,154,702.27,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.05,25-35% retention improvement,$60/customer,60,682.255305,191.03148540000004,2.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01664,Loyal,Critical,94.43,109,1245.35,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.14,25-35% retention improvement,$80/customer,80,1175.984005,352.7952015,3.41,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01665,VIP,Low,2.06,83,3587.29,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.97,5-10% retention improvement,$50/customer,50,73.898174,3.6949087,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01666,Lost,Critical,98.56,304,371.06,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.81,N/A,$1/customer (survey only),1,365.716736,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01667,Lost,Critical,98.66,366,720.14,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.8,N/A,$1/customer (survey only),1,710.4901239999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01668,Loyal,Low,2.88,23,2007.53,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.15,15-20% revenue increase,$5/customer,5,57.816863999999995,8.672529599999999,0.73,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01669,Lost,Critical,98.94,217,131.6,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.09,N/A,$1/customer (survey only),1,130.20504,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01670,At Risk,Critical,94.49,109,387.09,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.48,25-35% retention improvement,$60/customer,60,365.76134099999996,102.41317547999999,0.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01671,Loyal,Critical,96.73,319,1390.53,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.41,25-35% retention improvement,$80/customer,80,1345.059669,403.5179007,4.04,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C01672,Lost,Critical,96.4,102,243.48,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.59,N/A,$1/customer (survey only),1,234.71472,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01673,At Risk,Low,1.1,12,568.8199999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.63,10-15% activation rate,$3/customer,3,6.25702,0.7508423999999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01674,Lost,Critical,95.38,96,250.57,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.63,N/A,$1/customer (survey only),1,238.993666,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01675,At Risk,Critical,99.69,235,792.03,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.01,25-35% retention improvement,$60/customer,60,789.574707,221.08091796000002,2.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01676,Lost,Critical,99.91,629,112.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.46,N/A,$1/customer (survey only),1,112.258876,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01677,VIP,Critical,98.21,113,751.85,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,115.88,30-40% retention improvement,$300/customer,300,738.391885,295.356754,-0.02,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C01678,At Risk,Critical,98.1,167,626.56,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.85,25-35% retention improvement,$60/customer,60,614.65536,172.1035008,1.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01679,Lost,Critical,99.59,601,637.79,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.91,N/A,$1/customer (survey only),1,635.1750609999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01680,Lost,Critical,100.0,489,482.48,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,482.48,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01681,At Risk,Critical,98.45,291,1003.0,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.79,25-35% retention improvement,$60/customer,60,987.4535000000001,276.4869800000001,3.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01682,Lost,Critical,96.21,177,179.02,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,172.235142,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01683,Lost,Critical,99.7,541,220.94,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.8,N/A,$1/customer (survey only),1,220.27718,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01684,At Risk,Low,2.25,35,826.5,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.62,10-15% activation rate,$3/customer,3,18.596249999999998,2.2315499999999995,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01685,Loyal,Critical,95.13,383,2112.34,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.88,25-35% retention improvement,$80/customer,80,2009.469042,602.8407126,6.54,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,112) — maximum retention effort warranted"
C01686,Lost,Critical,98.88,266,161.97,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.5,N/A,$1/customer (survey only),1,160.155936,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01687,Lost,Critical,99.19,322,455.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.9,N/A,$1/customer (survey only),1,451.3145,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01688,At Risk,Low,3.7,30,552.25,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.13,10-15% activation rate,$3/customer,3,20.433250000000005,2.4519900000000003,-0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01689,At Risk,Low,3.97,82,434.78,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.81,10-15% activation rate,$3/customer,3,17.260766,2.07129192,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01690,Lost,Critical,99.46,699,496.58,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.74,N/A,$1/customer (survey only),1,493.8984679999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01691,At Risk,Low,1.42,34,246.04,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.34,10-15% activation rate,$3/customer,3,3.4937679999999998,0.41925215999999993,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01692,At Risk,Critical,98.09,289,1560.13,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.33,25-35% retention improvement,$60/customer,60,1530.331517,428.4928247600001,6.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01693,At Risk,Low,0.42,31,596.23,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.17,10-15% activation rate,$3/customer,3,2.504166,0.30049992,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01694,Lost,Critical,99.79,395,89.87,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.01,N/A,$1/customer (survey only),1,89.681273,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01695,Lost,Critical,98.48,449,359.2,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.08,N/A,$1/customer (survey only),1,353.74016,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01696,Loyal,Critical,94.07,157,1314.76,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.58,25-35% retention improvement,$80/customer,80,1236.794732,371.0384196,3.64,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01697,Lost,Low,6.04,81,217.57,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.3,0-2% return rate,$0/customer,0,13.141228,0.13141228,0.13,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01698,Lost,Critical,96.22,175,50.41,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.47,N/A,$1/customer (survey only),1,48.504501999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01699,At Risk,Low,0.58,17,625.63,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.73,10-15% activation rate,$3/customer,3,3.6286539999999996,0.43543847999999996,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01700,At Risk,Critical,98.46,132,810.5,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.7,25-35% retention improvement,$60/customer,60,798.0183,223.44512400000002,2.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01701,At Risk,Low,2.54,16,177.74,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.75,10-15% activation rate,$3/customer,3,4.514596,0.5417515199999999,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01702,At Risk,Low,1.37,30,604.4,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.12,10-15% activation rate,$3/customer,3,8.28028,0.9936335999999999,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01703,Lost,Critical,99.11,681,1177.1,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.79,N/A,$1/customer (survey only),1,1166.6238099999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01704,At Risk,Low,1.61,18,991.99,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.0,10-15% activation rate,$3/customer,3,15.971039,1.9165246799999998,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01705,At Risk,Low,0.65,66,1253.36,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.43,10-15% activation rate,$3/customer,3,8.14684,0.9776207999999998,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01706,Lost,Critical,99.45,324,311.07,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.81,N/A,$1/customer (survey only),1,309.35911500000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01707,Lost,Low,4.13,41,138.48000000000002,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.81,0-2% return rate,$0/customer,0,5.7192240000000005,0.057192240000000005,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01708,Lost,Critical,99.99,598,351.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.73,N/A,$1/customer (survey only),1,351.824814,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01709,At Risk,Low,1.98,81,731.27,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.48,10-15% activation rate,$3/customer,3,14.479145999999998,1.7374975199999998,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01710,Loyal,Low,0.91,14,2621.21,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.43,15-20% revenue increase,$5/customer,5,23.853011000000002,3.57795165,-0.28,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01711,Loyal,Critical,86.33,137,2873.79,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.97,25-35% retention improvement,$80/customer,80,2480.9429069999996,744.2828720999998,8.3,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,874) — maximum retention effort warranted"
C01712,At Risk,Low,0.38,3,426.27,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.93,10-15% activation rate,$3/customer,3,1.619826,0.19437912,-0.94,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01713,Lost,Critical,99.99,551,258.69,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.45,N/A,$1/customer (survey only),1,258.664131,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01714,Loyal,Low,0.31,14,1308.78,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.91,15-20% revenue increase,$5/customer,5,4.057218,0.6085826999999999,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01715,Loyal,Critical,89.28,131,1764.67,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.06,25-35% retention improvement,$80/customer,80,1575.497376,472.6492128,4.91,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email
C01716,Lost,Critical,99.3,805,525.66,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.85,N/A,$1/customer (survey only),1,521.98038,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01717,Lost,Critical,95.4,194,281.88,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.2,N/A,$1/customer (survey only),1,268.91352,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01718,Lost,Low,23.56,86,330.47,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,20.74,0-2% return rate,$0/customer,0,77.858732,0.7785873200000001,0.78,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01719,At Risk,Critical,90.16,91,1181.09,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.61,25-35% retention improvement,$60/customer,60,1064.8707439999998,298.16380832,3.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01720,Lost,Critical,99.53,412,293.3,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.36,N/A,$1/customer (survey only),1,291.92149,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01721,Lost,Critical,98.72,434,580.5799999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.04,N/A,$1/customer (survey only),1,573.1485759999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01722,Lost,Critical,98.23,127,62.8,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.94,N/A,$1/customer (survey only),1,61.68844,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01723,At Risk,Low,1.47,70,1074.58,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.64,10-15% activation rate,$3/customer,3,15.796325999999999,1.8955591199999997,-0.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01724,Lost,Critical,98.14,139,280.78,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,275.55749199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C01725,At Risk,Low,1.0,25,845.85,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.49,10-15% activation rate,$3/customer,3,8.4585,1.01502,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01726,At Risk,Low,7.47,16,154.18,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.05,10-15% activation rate,$3/customer,3,11.517246,1.38206952,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01727,Lost,Critical,100.0,784,322.54999999999995,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.89,N/A,$1/customer (survey only),1,322.54999999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01728,At Risk,Critical,97.11,101,797.74,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.97,25-35% retention improvement,$60/customer,60,774.685314,216.91188792,2.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01729,Lost,Critical,99.23,434,246.40000000000003,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.01,N/A,$1/customer (survey only),1,244.50272000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01730,At Risk,Critical,98.26,271,1183.07,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.45,25-35% retention improvement,$60/customer,60,1162.484582,325.49568296000007,4.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01731,Loyal,Low,1.04,14,1672.61,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.82,15-20% revenue increase,$5/customer,5,17.395144,2.6092715999999996,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01732,Loyal,Low,0.27,13,1242.54,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.61,15-20% revenue increase,$5/customer,5,3.354858,0.5032287,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01733,VIP,Low,1.58,6,4193.280000000001,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.08,5-10% retention improvement,$50/customer,50,66.25382400000002,3.3126912000000015,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01734,At Risk,Low,1.97,61,1471.96,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.14,10-15% activation rate,$3/customer,3,28.997612,3.47971344,0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01735,At Risk,Critical,94.93,161,797.48,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.26,25-35% retention improvement,$60/customer,60,757.047764,211.97337392000003,2.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01736,At Risk,Low,1.58,75,878.65,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.07,10-15% activation rate,$3/customer,3,13.882670000000001,1.6659204,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01737,Lost,Critical,99.86,407,261.0,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.13,N/A,$1/customer (survey only),1,260.63460000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01738,Loyal,Low,1.02,70,2489.52,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.21,15-20% revenue increase,$5/customer,5,25.393104,3.8089656,-0.24,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01739,At Risk,Critical,96.34,326,736.26,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.13,25-35% retention improvement,$60/customer,60,709.312884,198.60760752000004,2.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01740,Loyal,Low,0.47,15,1854.44,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.55,15-20% revenue increase,$5/customer,5,8.715867999999999,1.3073801999999997,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01741,Loyal,Low,0.42,11,2142.1,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.6,15-20% revenue increase,$5/customer,5,8.99682,1.3495229999999998,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01742,At Risk,Critical,93.34,261,427.21,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.65,25-35% retention improvement,$60/customer,60,398.757814,111.65218792,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01743,At Risk,Critical,97.28,230,1685.39,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.47,25-35% retention improvement,$60/customer,60,1639.5473920000002,459.0732697600001,6.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01744,Lost,Critical,98.56,190,293.13,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.67,N/A,$1/customer (survey only),1,288.908928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01745,Lost,Critical,99.29,664,695.26,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.08,N/A,$1/customer (survey only),1,690.323654,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01746,Loyal,Critical,83.89,113,1495.93,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.6,25-35% retention improvement,$80/customer,80,1254.935677,376.48070309999997,3.71,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C01747,At Risk,Low,2.45,74,1499.74,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.59,10-15% activation rate,$3/customer,3,36.74363,4.409235600000001,0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01748,At Risk,Low,7.01,69,524.02,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.59,10-15% activation rate,$3/customer,3,36.733802,4.40805624,0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01749,At Risk,Critical,95.78,93,690.0999999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.32,25-35% retention improvement,$60/customer,60,660.9777799999999,185.0737784,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01750,At Risk,Low,1.56,38,1059.6,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.06,10-15% activation rate,$3/customer,3,16.52976,1.9835711999999999,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01751,At Risk,Low,1.23,43,1430.8200000000002,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.18,10-15% activation rate,$3/customer,3,17.599086000000003,2.1118903200000005,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01752,Lost,Critical,97.5,135,404.79,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.96,N/A,$1/customer (survey only),1,394.67025,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01753,At Risk,Critical,99.77,264,600.28,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.46,25-35% retention improvement,$60/customer,60,598.8993559999999,167.69181967999998,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01754,At Risk,Low,4.93,61,377.33,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.28,10-15% activation rate,$3/customer,3,18.602369,2.23228428,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01755,Loyal,Critical,93.58,108,1517.64,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.85,25-35% retention improvement,$80/customer,80,1420.207512,426.06225359999996,4.33,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01756,Lost,Low,3.32,71,108.11,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.05,0-2% return rate,$0/customer,0,3.589252,0.035892520000000004,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01757,At Risk,Low,1.13,7,875.22,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.11,10-15% activation rate,$3/customer,3,9.889986,1.18679832,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01758,At Risk,Critical,98.75,161,907.91,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.93,25-35% retention improvement,$60/customer,60,896.5611250000001,251.03711500000003,3.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01759,At Risk,Low,0.82,4,1001.5,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.77,10-15% activation rate,$3/customer,3,8.212299999999999,0.9854759999999998,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01760,VIP,Low,2.8,13,929.21,10.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,39.93,5-10% retention improvement,$50/customer,50,26.017879999999998,1.300894,-0.97,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01761,At Risk,Low,3.05,13,372.04,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.69,10-15% activation rate,$3/customer,3,11.34722,1.3616664,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01762,At Risk,Low,1.17,84,730.14,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.84,10-15% activation rate,$3/customer,3,8.542637999999998,1.0251165599999998,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01763,Loyal,Low,0.78,38,2421.31,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.65,15-20% revenue increase,$5/customer,5,18.886218,2.8329326999999997,-0.43,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01764,At Risk,Critical,96.08,217,331.95000000000005,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.87,25-35% retention improvement,$60/customer,60,318.93756,89.30251680000002,0.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01765,At Risk,Low,1.12,2,516.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.83,10-15% activation rate,$3/customer,3,5.789952000000001,0.6947942400000001,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01766,At Risk,Critical,94.37,133,354.3,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.3,25-35% retention improvement,$60/customer,60,334.35291000000007,93.61881480000002,0.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01767,At Risk,Low,2.04,44,926.33,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.65,10-15% activation rate,$3/customer,3,18.897132000000003,2.26765584,-0.24,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01768,At Risk,Low,4.22,36,444.02,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.3,10-15% activation rate,$3/customer,3,18.737643999999996,2.2485172799999993,-0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01769,At Risk,Low,0.73,38,1083.53,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.37,10-15% activation rate,$3/customer,3,7.909769,0.94917228,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01770,At Risk,Low,1.1,59,473.44,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.98,10-15% activation rate,$3/customer,3,5.207840000000001,0.6249408000000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01771,At Risk,Low,1.22,59,550.77,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.42,10-15% activation rate,$3/customer,3,6.719393999999999,0.8063272799999999,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01772,At Risk,Low,1.67,38,471.81,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.03,10-15% activation rate,$3/customer,3,7.879227,0.94550724,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01773,Lost,Critical,99.96,575,443.35,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.53,N/A,$1/customer (survey only),1,443.17266,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01774,Lost,Critical,97.57,173,444.59,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.15,N/A,$1/customer (survey only),1,433.7864629999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01775,At Risk,Low,2.36,61,728.27,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.47,10-15% activation rate,$3/customer,3,17.187172,2.06246064,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01776,Lost,Critical,98.19,428,327.23,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.88,N/A,$1/customer (survey only),1,321.307137,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01777,At Risk,Low,3.46,24,1407.15,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.48,10-15% activation rate,$3/customer,3,48.68739,5.8424868,0.95,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01778,At Risk,Critical,97.21,136,1296.68,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.95,25-35% retention improvement,$60/customer,60,1260.502628,352.94073584,4.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01779,At Risk,Low,6.03,71,2040.88,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.97,10-15% activation rate,$3/customer,3,123.065064,14.76780768,3.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01780,Lost,Critical,100.0,494,786.68,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.34,N/A,$1/customer (survey only),1,786.68,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01781,At Risk,Critical,97.0,195,435.12,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.1,25-35% retention improvement,$60/customer,60,422.0664,118.17859200000001,0.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01782,At Risk,Low,1.66,25,598.4,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.78,10-15% activation rate,$3/customer,3,9.93344,1.1920127999999999,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01783,At Risk,Low,4.02,15,601.28,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.45,10-15% activation rate,$3/customer,3,24.171455999999996,2.9005747199999994,-0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01784,At Risk,Low,1.12,21,1205.85,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.68,10-15% activation rate,$3/customer,3,13.50552,1.6206624,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01785,At Risk,Low,0.34,68,591.6800000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.54,10-15% activation rate,$3/customer,3,2.011712,0.24140544,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01786,At Risk,Critical,99.47,247,1197.41,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.17,25-35% retention improvement,$60/customer,60,1191.0637270000002,333.4978435600001,4.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01787,Lost,Critical,98.89,373,557.11,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.29,N/A,$1/customer (survey only),1,550.926079,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01788,Loyal,Low,1.69,83,1457.9299999999998,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.15,15-20% revenue increase,$5/customer,5,24.639016999999996,3.6958525499999992,-0.26,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C01789,Lost,Critical,99.95,565,226.61,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.85,N/A,$1/customer (survey only),1,226.49669500000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01790,At Risk,Low,0.52,31,386.67,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.54,10-15% activation rate,$3/customer,3,2.010684,0.24128207999999998,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01791,Loyal,Low,1.25,6,2431.52,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.89,15-20% revenue increase,$5/customer,5,30.394000000000002,4.5591,-0.09,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01792,Loyal,Low,0.24,75,1354.78,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.56,15-20% revenue increase,$5/customer,5,3.2514719999999997,0.48772079999999995,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01793,Lost,Critical,99.96,361,447.68,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.21,N/A,$1/customer (survey only),1,447.500928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01794,Loyal,Low,0.39,43,2515.61,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.43,15-20% revenue increase,$5/customer,5,9.810879000000002,1.4716318500000003,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01795,Lost,Critical,99.57,592,35.1,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.16,N/A,$1/customer (survey only),1,34.94907,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01796,At Risk,Critical,98.18,394,841.74,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.1,25-35% retention improvement,$60/customer,60,826.4203320000001,231.39769296000006,2.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01797,At Risk,Critical,98.49,326,797.81,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.67,25-35% retention improvement,$60/customer,60,785.763069,220.01365932000002,2.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01798,At Risk,Critical,96.81,141,730.93,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.13,25-35% retention improvement,$60/customer,60,707.613333,198.13173324000002,2.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01799,Lost,Critical,97.78,366,717.0899999999999,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.78,N/A,$1/customer (survey only),1,701.1706019999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01800,At Risk,Critical,94.68,168,519.45,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.4,25-35% retention improvement,$60/customer,60,491.8152600000001,137.70827280000003,1.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01801,Lost,Critical,99.79,438,222.4,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.81,N/A,$1/customer (survey only),1,221.93296,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01802,At Risk,Critical,97.29,161,651.53,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.91,25-35% retention improvement,$60/customer,60,633.873537,177.48459036000003,1.96,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01803,At Risk,Critical,91.61,113,1726.9999999999998,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.73,25-35% retention improvement,$60/customer,60,1582.1046999999999,442.98931600000003,6.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01804,At Risk,Low,1.04,30,609.15,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.65,10-15% activation rate,$3/customer,3,6.335159999999999,0.7602191999999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01805,At Risk,Critical,98.37,219,323.12,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.86,25-35% retention improvement,$60/customer,60,317.853144,88.99888032,0.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01806,At Risk,Critical,99.04,356,362.22,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.44,25-35% retention improvement,$60/customer,60,358.74268800000004,100.44795264000003,0.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01807,At Risk,Critical,97.38,96,797.37,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.65,25-35% retention improvement,$60/customer,60,776.478906,217.41409368000004,2.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01808,At Risk,Low,0.89,62,1030.44,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.64,10-15% activation rate,$3/customer,3,9.170916,1.10050992,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01809,Lost,Critical,100.0,335,104.64,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.65,N/A,$1/customer (survey only),1,104.64,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01810,Lost,Critical,99.12,509,408.48,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.01,N/A,$1/customer (survey only),1,404.88537600000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01811,Lost,Critical,99.81,215,479.87,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.01,N/A,$1/customer (survey only),1,478.958247,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01812,Loyal,Critical,94.22,165,3296.3900000000003,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.42,25-35% retention improvement,$80/customer,80,3105.8586580000006,931.7575974000001,10.65,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,296) — maximum retention effort warranted"
C01813,Lost,Critical,99.53,537,84.54,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.89,N/A,$1/customer (survey only),1,84.142662,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01814,Lost,Critical,99.59,419,544.7,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.6,N/A,$1/customer (survey only),1,542.4667300000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01815,At Risk,Critical,93.42,149,400.53,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.52,25-35% retention improvement,$60/customer,60,374.175126,104.76903528,0.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01816,Lost,Critical,99.79,526,260.31,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.46,N/A,$1/customer (survey only),1,259.763349,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01817,At Risk,Medium,27.57,88,583.87,9.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,63.17,15-20% retention improvement,$8/customer,8,160.972959,28.97513262,2.62,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C01818,At Risk,Critical,94.44,135,1123.82,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.6,25-35% retention improvement,$60/customer,60,1061.3356079999999,297.17397024,3.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01819,Loyal,Critical,92.4,136,2693.63,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.97,25-35% retention improvement,$80/customer,80,2488.9141200000004,746.6742360000001,8.33,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,694) — maximum retention effort warranted"
C01820,At Risk,Low,1.19,1,457.42,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.06,10-15% activation rate,$3/customer,3,5.4432979999999995,0.6531957599999999,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01821,At Risk,Critical,98.66,338,705.02,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.09,25-35% retention improvement,$60/customer,60,695.572732,194.76036496,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01822,At Risk,Critical,99.22,198,660.48,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,655.328256,183.49191168000002,2.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01823,At Risk,Critical,96.85,252,884.9399999999999,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,857.0643899999999,239.97802919999998,3.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01824,Loyal,Low,2.74,65,1442.96,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.07,15-20% revenue increase,$5/customer,5,39.537104,5.9305655999999995,0.19,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01825,Loyal,Low,0.37,69,1548.17,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.48,15-20% revenue increase,$5/customer,5,5.728229000000001,0.85923435,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01826,At Risk,Low,1.29,49,949.68,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.17,10-15% activation rate,$3/customer,3,12.250872,1.47010464,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01827,At Risk,Low,1.56,20,480.9,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.61,10-15% activation rate,$3/customer,3,7.50204,0.9002448,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01828,At Risk,Critical,96.24,142,1481.66,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.53,25-35% retention improvement,$60/customer,60,1425.949584,399.26588352000005,5.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01829,Lost,Critical,92.82,95,37.46,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.82,N/A,$1/customer (survey only),1,34.770371999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01830,Loyal,Low,5.49,42,1305.9,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.91,15-20% revenue increase,$5/customer,5,71.69391000000002,10.754086500000001,1.15,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01831,Lost,Critical,99.75,661,673.9200000000001,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.02,N/A,$1/customer (survey only),1,672.2352000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01832,Lost,Critical,99.54,610,1372.06,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.44,N/A,$1/customer (survey only),1,1365.748524,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01833,Loyal,Low,0.25,30,1883.45,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.48,15-20% revenue increase,$5/customer,5,4.7086250000000005,0.70629375,-0.86,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01834,Lost,Critical,98.52,186,235.49,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.24,N/A,$1/customer (survey only),1,232.004748,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01835,Lost,Critical,97.71,228,449.96,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.51,N/A,$1/customer (survey only),1,439.655916,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01836,VIP,Critical,95.4,163,2471.9100000000003,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.2,30-40% retention improvement,$300/customer,300,2358.2021400000003,943.2808560000002,2.14,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,472) — maximum retention effort warranted"
C01837,Lost,Critical,99.99,504,156.49,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.12,N/A,$1/customer (survey only),1,156.47435099999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01838,At Risk,Critical,98.66,322,742.01,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.19,25-35% retention improvement,$60/customer,60,732.067066,204.97877848000002,2.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01839,At Risk,Critical,97.58,96,1227.85,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.51,25-35% retention improvement,$60/customer,60,1198.13603,335.4780884,4.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01840,Loyal,Low,1.19,14,1884.18,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.31,15-20% revenue increase,$5/customer,5,22.421742,3.3632612999999996,-0.33,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01841,Lost,Critical,99.91,736,116.79,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.54,N/A,$1/customer (survey only),1,116.684889,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01842,Lost,Critical,99.91,258,409.36,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,408.991576,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01843,Loyal,Low,1.02,8,1796.97,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.92,15-20% revenue increase,$5/customer,5,18.329094,2.7493641,-0.45,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01844,VIP,Critical,97.65,206,2480.5,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.25,30-40% retention improvement,$300/customer,300,2422.20825,968.8833000000001,2.23,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,480) — maximum retention effort warranted"
C01845,Loyal,Critical,94.66,135,1364.09,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.66,25-35% retention improvement,$80/customer,80,1291.247594,387.3742782,3.84,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01846,At Risk,Critical,99.05,299,1059.14,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.91,25-35% retention improvement,$60/customer,60,1049.07817,293.74188760000004,3.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01847,At Risk,Low,2.45,74,1106.8,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.67,10-15% activation rate,$3/customer,3,27.1166,3.2539919999999998,0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01848,At Risk,Critical,97.65,147,1452.92,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.52,25-35% retention improvement,$60/customer,60,1418.77638,397.25738640000003,5.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01849,At Risk,Low,0.85,9,1138.56,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.4,10-15% activation rate,$3/customer,3,9.677760000000001,1.1613312,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01850,Loyal,Critical,96.31,197,1690.07,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.79,25-35% retention improvement,$80/customer,80,1627.706417,488.3119251,5.1,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01851,Lost,Critical,98.8,155,353.2,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.05,N/A,$1/customer (survey only),1,348.9616,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01852,At Risk,Critical,99.57,288,824.87,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.42,25-35% retention improvement,$60/customer,60,821.323059,229.97045652,2.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01853,At Risk,Low,0.22,6,930.39,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.56,10-15% activation rate,$3/customer,3,2.0468580000000003,0.24562296000000003,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01854,At Risk,Low,5.62,81,519.79,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.15,10-15% activation rate,$3/customer,3,29.212197999999997,3.5054637599999996,0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01855,At Risk,Critical,94.72,96,792.37,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.24,25-35% retention improvement,$60/customer,60,750.532864,210.14920192000002,2.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01856,Lost,Critical,98.97,630,509.12000000000006,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.12,N/A,$1/customer (survey only),1,503.8760640000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01857,At Risk,Low,3.19,63,513.4499999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.71,10-15% activation rate,$3/customer,3,16.379054999999997,1.9654865999999995,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01858,At Risk,Critical,96.25,181,632.0799999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.16,25-35% retention improvement,$60/customer,60,608.377,170.34556,1.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01859,Lost,Critical,99.87,583,91.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.05,N/A,$1/customer (survey only),1,91.241232,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01860,At Risk,Critical,94.91,132,526.12,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.1,25-35% retention improvement,$60/customer,60,499.340492,139.81533776,1.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01861,Lost,Critical,99.34,469,418.78,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.07,N/A,$1/customer (survey only),1,416.016052,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01862,At Risk,Low,1.94,55,783.04,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.24,10-15% activation rate,$3/customer,3,15.190976,1.8229171199999998,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01863,Lost,Critical,99.57,303,462.53,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.94,N/A,$1/customer (survey only),1,460.5411209999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01864,Lost,Critical,97.9,226,681.3299999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.34,N/A,$1/customer (survey only),1,667.02207,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01865,At Risk,Low,3.02,34,279.73,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.16,10-15% activation rate,$3/customer,3,8.447846,1.01374152,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01866,At Risk,Critical,98.59,453,707.7,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.77,25-35% retention improvement,$60/customer,60,697.72143,195.36200040000003,2.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01867,VIP,Low,1.51,75,5846.53,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.65,5-10% retention improvement,$50/customer,50,88.282603,4.41413015,-0.91,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C01868,At Risk,Low,0.82,7,1084.66,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.92,10-15% activation rate,$3/customer,3,8.894212,1.06730544,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01869,Lost,Critical,100.0,655,285.95,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.32,N/A,$1/customer (survey only),1,285.95,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01870,Lost,Critical,94.96,117,563.91,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.24,N/A,$1/customer (survey only),1,535.4889359999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01871,Lost,Critical,97.74,223,348.89,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.67,N/A,$1/customer (survey only),1,341.00508599999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01872,Lost,Critical,99.65,790,117.58,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.54,N/A,$1/customer (survey only),1,117.16847,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01873,At Risk,Low,0.81,75,1072.13,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.54,10-15% activation rate,$3/customer,3,8.684253000000002,1.0421103600000001,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01874,At Risk,Low,4.05,5,430.53,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.5,10-15% activation rate,$3/customer,3,17.436465,2.0923757999999997,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01875,Lost,Critical,99.93,360,251.74,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.4,N/A,$1/customer (survey only),1,251.56378200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01876,Lost,Low,2.89,59,189.89,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.74,0-2% return rate,$0/customer,0,5.487821,0.054878210000000004,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01877,At Risk,Low,4.16,68,1130.7800000000002,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.74,10-15% activation rate,$3/customer,3,47.040448000000005,5.64485376,0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01878,At Risk,Low,3.55,56,710.53,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.2,10-15% activation rate,$3/customer,3,25.223815,3.0268577999999997,0.01,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01879,Lost,Critical,98.89,417,47.82,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.75,N/A,$1/customer (survey only),1,47.289198,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01880,Lost,Critical,97.12,321,940.37,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.3,N/A,$1/customer (survey only),1,913.2873440000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01881,Lost,Critical,99.77,420,258.18,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.44,N/A,$1/customer (survey only),1,257.586186,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01882,At Risk,Low,0.85,9,805.36,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.12,10-15% activation rate,$3/customer,3,6.845560000000001,0.8214672000000001,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01883,At Risk,Low,1.29,41,576.92,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.27,10-15% activation rate,$3/customer,3,7.442267999999999,0.8930721599999999,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01884,At Risk,Low,1.41,17,284.48,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.89,10-15% activation rate,$3/customer,3,4.0111680000000005,0.48134016,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01885,Lost,Critical,98.95,271,374.3,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.5,N/A,$1/customer (survey only),1,370.36985000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01886,Lost,Critical,99.91,722,202.23,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.63,N/A,$1/customer (survey only),1,202.047993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01887,At Risk,Critical,97.17,133,1899.04,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.04,25-35% retention improvement,$60/customer,60,1845.297168,516.6832070400001,7.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01888,At Risk,Low,1.07,66,702.0799999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.62,10-15% activation rate,$3/customer,3,7.512256,0.90147072,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01889,Lost,Low,1.91,65,115.6,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.33,0-2% return rate,$0/customer,0,2.20796,0.0220796,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01890,At Risk,Low,1.6,14,537.42,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.52,10-15% activation rate,$3/customer,3,8.59872,1.0318464,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01891,Lost,Low,4.61,25,301.42,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.07,0-2% return rate,$0/customer,0,13.895462000000002,0.13895462000000003,0.14,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C01892,At Risk,Low,0.23,48,976.97,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.36,10-15% activation rate,$3/customer,3,2.2470310000000002,0.26964372000000003,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01893,Lost,Critical,97.42,118,290.36,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.96,N/A,$1/customer (survey only),1,282.868712,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01894,At Risk,Low,2.64,10,869.89,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.35,10-15% activation rate,$3/customer,3,22.965096,2.75581152,-0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01895,Lost,Critical,99.29,864,101.13,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.24,N/A,$1/customer (survey only),1,100.41197700000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01896,Lost,Critical,99.11,230,470.08,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.29,N/A,$1/customer (survey only),1,465.89628799999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01897,At Risk,Critical,98.42,362,902.87,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.91,25-35% retention improvement,$60/customer,60,888.604654,248.80930312,3.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01898,Lost,Critical,99.35,429,399.91,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.31,N/A,$1/customer (survey only),1,397.310585,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01899,Lost,Critical,99.51,322,195.4,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.88,N/A,$1/customer (survey only),1,194.44254000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01900,Lost,Critical,99.05,248,548.48,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.93,N/A,$1/customer (survey only),1,543.26944,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01901,Loyal,Low,3.09,8,1720.91,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.65,15-20% revenue increase,$5/customer,5,53.176119,7.97641785,0.6,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01902,Lost,Critical,99.18,537,677.63,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.36,N/A,$1/customer (survey only),1,672.073434,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01903,Lost,Critical,98.9,336,507.37,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.44,N/A,$1/customer (survey only),1,501.78893000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01904,At Risk,Critical,91.01,91,677.45,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.18,25-35% retention improvement,$60/customer,60,616.5472450000001,172.63322860000005,1.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01905,At Risk,Low,0.86,28,769.3199999999999,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.39,10-15% activation rate,$3/customer,3,6.616152,0.7939382399999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01906,Lost,Critical,97.64,207,272.51,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.51,N/A,$1/customer (survey only),1,266.078764,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01907,At Risk,Critical,93.19,139,867.22,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.39,25-35% retention improvement,$60/customer,60,808.162318,226.28544904000003,2.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01908,Loyal,Medium,25.26,89,1487.0,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,56.2,10-15% retention improvement,$10/customer,10,375.6162,45.073944,3.51,Loyal customer showing slight churn signals. Reinforce relationship.,None
C01909,Lost,Critical,99.71,508,459.01,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,457.67887099999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01910,Loyal,Critical,90.49,130,1975.66,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.31,25-35% retention improvement,$80/customer,80,1787.7747339999999,536.3324201999999,5.7,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email
C01911,Loyal,Critical,93.13,91,1899.63,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.29,25-35% retention improvement,$80/customer,80,1769.125419,530.7376257,5.63,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C01912,Loyal,Low,0.25,62,1449.06,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.73,15-20% revenue increase,$5/customer,5,3.62265,0.5433975,-0.89,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01913,At Risk,Critical,98.01,201,753.59,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.21,25-35% retention improvement,$60/customer,60,738.5935590000001,206.80619652000007,2.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01914,VIP,Critical,97.39,459,3282.11,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.47,30-40% retention improvement,$300/customer,300,3196.446929,1278.5787716000002,3.26,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,282) — maximum retention effort warranted"
C01915,At Risk,Low,1.6,77,831.16,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.32,10-15% activation rate,$3/customer,3,13.29856,1.5958272,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01916,Loyal,Low,0.66,38,1209.84,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.72,15-20% revenue increase,$5/customer,5,7.984944,1.1977415999999999,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01917,At Risk,Critical,96.0,106,1578.52,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.65,25-35% retention improvement,$60/customer,60,1515.3791999999999,424.306176,6.07,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01918,At Risk,Low,2.11,46,481.7000000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.83,10-15% activation rate,$3/customer,3,10.163870000000001,1.2196644,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C01919,Lost,Critical,94.3,143,91.93,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.61,N/A,$1/customer (survey only),1,86.68999000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01920,Loyal,Low,0.29,41,1867.77,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.38,15-20% revenue increase,$5/customer,5,5.416532999999999,0.8124799499999998,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01921,At Risk,Critical,93.47,109,393.32,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.49,25-35% retention improvement,$60/customer,60,367.63620399999996,102.93813712,0.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01922,Lost,Critical,98.35,144,203.99,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.28,N/A,$1/customer (survey only),1,200.624165,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01923,At Risk,Critical,94.49,156,776.25,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.2,25-35% retention improvement,$60/customer,60,733.478625,205.374015,2.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01924,Loyal,Low,1.73,9,1491.23,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.58,15-20% revenue increase,$5/customer,5,25.798279,3.86974185,-0.23,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01925,At Risk,Critical,92.06,96,549.04,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.79,25-35% retention improvement,$60/customer,60,505.446224,141.52494272,1.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01926,Lost,Critical,99.31,325,205.71,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,204.290601,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01927,At Risk,Low,3.81,7,136.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.65,10-15% activation rate,$3/customer,3,5.218176000000001,0.62618112,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01928,At Risk,Critical,99.47,455,666.9300000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.66,25-35% retention improvement,$60/customer,60,663.3952710000001,185.75067588000005,2.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01929,At Risk,Critical,99.85,182,545.19,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.94,25-35% retention improvement,$60/customer,60,544.372215,152.4242202,1.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01930,Loyal,Critical,90.93,132,2016.17,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.36,25-35% retention improvement,$80/customer,80,1833.3033810000002,549.9910143000001,5.87,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,016) — maximum retention effort warranted"
C01931,At Risk,Critical,92.72,118,1810.33,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.85,25-35% retention improvement,$60/customer,60,1678.537976,469.99063328000005,6.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01932,At Risk,Low,2.88,73,959.23,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.38,10-15% activation rate,$3/customer,3,27.625824,3.31509888,0.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01933,Lost,Critical,97.73,158,252.77,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.03,N/A,$1/customer (survey only),1,247.03212100000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01934,At Risk,Critical,98.95,225,1085.26,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.29,25-35% retention improvement,$60/customer,60,1073.8647700000001,300.6821356000001,4.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01935,Lost,Critical,100.0,756,86.96,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.95,N/A,$1/customer (survey only),1,86.96,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01936,Loyal,Low,1.3,68,1043.67,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.69,15-20% revenue increase,$5/customer,5,13.567710000000002,2.0351565000000003,-0.59,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01937,VIP,Critical,97.1,147,2400.24,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.18,30-40% retention improvement,$300/customer,300,2330.6330399999997,932.253216,2.11,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Low digital engagement — consider SMS over email; High lifetime spend ($2,400) — maximum retention effort warranted"
C01938,Loyal,Low,0.44,16,1983.12,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.55,15-20% revenue increase,$5/customer,5,8.725728,1.3088592,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01939,At Risk,Low,0.64,14,942.25,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.57,10-15% activation rate,$3/customer,3,6.0304,0.723648,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01940,At Risk,Low,1.18,77,634.85,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.61,10-15% activation rate,$3/customer,3,7.49123,0.8989476,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01941,At Risk,Low,0.97,54,436.02,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.31,10-15% activation rate,$3/customer,3,4.229394,0.50752728,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01942,At Risk,Critical,97.09,120,991.81,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.08,25-35% retention improvement,$60/customer,60,962.948329,269.62553212,3.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01943,At Risk,Critical,93.83,113,276.65,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.46,25-35% retention improvement,$60/customer,60,259.580695,72.6825946,0.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01944,Lost,Low,2.26,7,257.9,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.18,0-2% return rate,$0/customer,0,5.828539999999999,0.058285399999999994,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C01945,At Risk,Low,0.73,27,781.74,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.81,10-15% activation rate,$3/customer,3,5.706702,0.68480424,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01946,Lost,Critical,98.91,495,528.2199999999999,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,522.4624019999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01947,At Risk,Low,4.24,34,931.1,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.73,10-15% activation rate,$3/customer,3,39.47864,4.737436799999999,0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01948,Lost,Critical,98.33,240,508.06,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.76,N/A,$1/customer (survey only),1,499.57539799999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01949,At Risk,Critical,95.4,161,1414.1799999999998,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.08,25-35% retention improvement,$60/customer,60,1349.12772,377.7557616,5.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01950,Lost,Critical,100.0,634,306.88,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.46,N/A,$1/customer (survey only),1,306.88,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01951,Loyal,Low,0.99,22,1459.7,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.48,15-20% revenue increase,$5/customer,5,14.45103,2.1676545,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01952,At Risk,Low,1.51,75,1172.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.86,10-15% activation rate,$3/customer,3,17.706561999999998,2.1247874399999995,-0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01953,At Risk,Critical,95.71,119,329.26,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.85,25-35% retention improvement,$60/customer,60,315.13474599999995,88.23772887999999,0.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01954,At Risk,Critical,95.38,138,797.88,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.94,25-35% retention improvement,$60/customer,60,761.0179439999999,213.08502432,2.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01955,At Risk,Low,2.78,83,401.54,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.66,10-15% activation rate,$3/customer,3,11.162812,1.33953744,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01956,At Risk,Critical,98.08,143,734.31,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.5,25-35% retention improvement,$60/customer,60,720.211248,201.65914944,2.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01957,Lost,Critical,100.0,481,151.15,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.05,N/A,$1/customer (survey only),1,151.15,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01958,Loyal,Low,0.7,3,1452.63,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.83,15-20% revenue increase,$5/customer,5,10.16841,1.5252614999999998,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01959,VIP,Critical,93.01,95,4991.179999999999,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,121.22,30-40% retention improvement,$300/customer,300,4642.296517999999,1856.9186071999998,5.19,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($4,991) — maximum retention effort warranted"
C01960,Lost,Critical,97.94,423,210.13,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.33,N/A,$1/customer (survey only),1,205.80132199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01961,Lost,Critical,99.56,275,756.06,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.92,N/A,$1/customer (survey only),1,752.733336,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01962,Lost,Critical,99.91,767,44.23,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.62,N/A,$1/customer (survey only),1,44.190192999999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C01963,At Risk,Critical,99.51,313,764.1999999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.27,25-35% retention improvement,$60/customer,60,760.45542,212.92751760000002,2.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01964,At Risk,Critical,94.34,91,1212.33,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.75,25-35% retention improvement,$60/customer,60,1143.712122,320.23939416,4.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01965,At Risk,Critical,94.12,99,985.62,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,927.6655440000001,259.74635232,3.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C01966,Lost,Critical,100.0,679,687.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.07,N/A,$1/customer (survey only),1,687.51,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01967,At Risk,Low,1.83,0,232.81,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.65,10-15% activation rate,$3/customer,3,4.260423,0.51125076,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01968,At Risk,Critical,96.71,254,422.4,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.7,25-35% retention improvement,$60/customer,60,408.50303999999994,114.3808512,0.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01969,At Risk,Critical,99.4,269,1121.14,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.03,25-35% retention improvement,$60/customer,60,1114.4131600000003,312.0356848000001,4.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01970,Lost,Critical,97.98,192,172.24,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.6,N/A,$1/customer (survey only),1,168.760752,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01971,Loyal,Low,0.13,37,2212.05,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.38,15-20% revenue increase,$5/customer,5,2.875665,0.43134975000000003,-0.91,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01972,Lost,Critical,99.94,532,280.36,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,280.191784,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01973,Lost,Critical,99.94,433,303.09000000000003,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.43,N/A,$1/customer (survey only),1,302.90814600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01974,Loyal,Low,0.49,4,1472.93,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.21,15-20% revenue increase,$5/customer,5,7.217357,1.08260355,-0.78,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01975,Lost,Critical,98.76,372,304.58,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.09,N/A,$1/customer (survey only),1,300.803208,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C01976,At Risk,Low,0.55,41,572.57,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.85,10-15% activation rate,$3/customer,3,3.1491350000000007,0.37789620000000007,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01977,At Risk,Critical,97.03,250,681.11,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.66,25-35% retention improvement,$60/customer,60,660.881033,185.04668924,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01978,At Risk,Low,5.71,18,457.08,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.27,10-15% activation rate,$3/customer,3,26.099268,3.1319121599999997,0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01979,VIP,Low,0.21,9,4322.3,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,39.62,5-10% retention improvement,$50/customer,50,9.07683,0.4538415,-0.99,VIP customer with low churn risk. Focus on deepening loyalty.,None
C01980,Loyal,Low,0.11,2,1441.11,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.9,15-20% revenue increase,$5/customer,5,1.585221,0.23778315,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01981,At Risk,Critical,93.4,135,784.76,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.53,25-35% retention improvement,$60/customer,60,732.9658400000001,205.23043520000004,2.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01982,Loyal,Low,0.26,32,1120.83,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.4,15-20% revenue increase,$5/customer,5,2.9141579999999996,0.43712369999999995,-0.91,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01983,At Risk,Critical,97.45,201,451.3200000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.84,25-35% retention improvement,$60/customer,60,439.81134000000014,123.14717520000005,1.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C01984,Lost,Critical,99.1,542,1130.95,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.71,N/A,$1/customer (survey only),1,1120.77145,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01985,At Risk,Low,1.91,51,979.88,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.63,10-15% activation rate,$3/customer,3,18.715708,2.2458849599999997,-0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01986,Lost,Critical,96.56,114,71.03999999999999,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.15,N/A,$1/customer (survey only),1,68.59622399999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C01987,Lost,Critical,97.41,141,197.52,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.2,N/A,$1/customer (survey only),1,192.404232,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C01988,At Risk,Critical,96.87,193,1236.79,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,1198.078473,335.46197244000007,4.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C01989,At Risk,Low,0.96,18,612.45,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.86,10-15% activation rate,$3/customer,3,5.87952,0.7055424,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01990,At Risk,Low,1.77,54,1080.8,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.0,10-15% activation rate,$3/customer,3,19.13016,2.2956192,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01991,Loyal,Low,2.09,15,2902.16,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.24,15-20% revenue increase,$5/customer,5,60.65514399999999,9.098271599999999,0.82,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01992,At Risk,Low,1.06,79,1209.54,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.25,10-15% activation rate,$3/customer,3,12.821124,1.5385348799999998,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01993,Loyal,Low,0.89,18,1666.92,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.52,15-20% revenue increase,$5/customer,5,14.835588000000001,2.2253382,-0.55,Loyal low-risk customer. Best opportunity for revenue growth.,None
C01994,Loyal,Low,2.71,46,2518.21,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.81,15-20% revenue increase,$5/customer,5,68.24349099999999,10.236523649999999,1.05,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C01995,At Risk,Low,0.33,76,583.31,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.81,10-15% activation rate,$3/customer,3,1.9249229999999997,0.23099075999999996,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C01996,At Risk,Low,24.78,88,560.19,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.21,10-15% activation rate,$3/customer,3,138.81508200000002,16.657809840000002,4.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C01997,Lost,Critical,99.99,353,241.57,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.32,N/A,$1/customer (survey only),1,241.54584299999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C01998,At Risk,Critical,97.75,238,1012.42,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.13,25-35% retention improvement,$60/customer,60,989.64055,277.099354,3.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C01999,Loyal,Critical,95.66,155,1858.17,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.3,25-35% retention improvement,$80/customer,80,1777.5254220000002,533.2576266,5.67,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02000,Lost,Critical,99.67,336,189.61,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.83,N/A,$1/customer (survey only),1,188.98428700000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02001,At Risk,Critical,99.14,120,671.3,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.0,25-35% retention improvement,$60/customer,60,665.52682,186.34750960000002,2.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02002,At Risk,Low,1.88,15,364.54,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.79,10-15% activation rate,$3/customer,3,6.853351999999999,0.8224022399999998,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02003,Lost,Critical,94.23,111,81.31,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.37,N/A,$1/customer (survey only),1,76.618413,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02004,Lost,Low,1.99,30,254.3,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.94,0-2% return rate,$0/customer,0,5.06057,0.0506057,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02005,Lost,Critical,99.1,455,1238.1,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.89,N/A,$1/customer (survey only),1,1226.9570999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02006,At Risk,Critical,99.34,303,968.46,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.74,25-35% retention improvement,$60/customer,60,962.0681640000001,269.3790859200001,3.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02007,At Risk,Low,0.71,19,514.52,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.41,10-15% activation rate,$3/customer,3,3.6530919999999996,0.43837103999999993,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02008,Lost,Critical,99.83,298,222.34000000000003,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.48,N/A,$1/customer (survey only),1,221.96202200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02009,Lost,Critical,99.37,390,450.43,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,447.59229100000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02010,Loyal,Low,1.89,38,931.83,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.18,15-20% revenue increase,$5/customer,5,17.611587,2.64173805,-0.47,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02011,Lost,Critical,99.67,194,499.16,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.42,N/A,$1/customer (survey only),1,497.51277200000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02012,Loyal,Low,1.33,41,1843.01,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.14,15-20% revenue increase,$5/customer,5,24.512033000000002,3.67680495,-0.26,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02013,Lost,Critical,99.89,882,77.99,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.74,N/A,$1/customer (survey only),1,77.90421099999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02014,Lost,Critical,99.34,331,490.5,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.38,N/A,$1/customer (survey only),1,487.26270000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02015,At Risk,Low,0.75,67,587.88,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.71,10-15% activation rate,$3/customer,3,4.4091,0.5290919999999999,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02016,At Risk,Low,1.01,54,460.68,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.46,10-15% activation rate,$3/customer,3,4.652868,0.55834416,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02017,Lost,Critical,99.55,228,260.97,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.46,N/A,$1/customer (survey only),1,259.795635,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02018,Lost,Critical,99.68,748,303.58,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.43,N/A,$1/customer (survey only),1,302.608544,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02019,At Risk,Low,2.07,48,448.59,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.99,10-15% activation rate,$3/customer,3,9.285813,1.1142975599999998,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02020,Loyal,Critical,93.68,206,1959.1,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.03,25-35% retention improvement,$80/customer,80,1835.2848800000002,550.585464,5.88,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02021,At Risk,Low,0.21,3,665.59,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.75,10-15% activation rate,$3/customer,3,1.397739,0.16772868,-0.94,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02022,At Risk,Critical,96.77,245,796.54,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.96,25-35% retention improvement,$60/customer,60,770.8117579999999,215.82729224,2.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02023,At Risk,Low,4.73,65,295.03,6.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.41,10-15% activation rate,$3/customer,3,13.954918999999999,1.6745902799999997,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02024,Loyal,Critical,93.61,510,5164.740000000001,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.63,25-35% retention improvement,$80/customer,80,4834.713114000001,1450.4139342000003,17.13,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($5,165) — maximum retention effort warranted"
C02025,At Risk,Low,4.9,72,591.52,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.13,10-15% activation rate,$3/customer,3,28.98448,3.4781376,0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02026,Loyal,Low,0.41,1,1384.38,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.8,15-20% revenue increase,$5/customer,5,5.675958,0.8513936999999999,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02027,Loyal,Critical,93.48,123,1807.21,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.2,25-35% retention improvement,$80/customer,80,1689.3799080000001,506.8139724,5.34,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02028,At Risk,Low,1.57,13,1169.45,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.26,10-15% activation rate,$3/customer,3,18.360365,2.2032438,-0.27,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02029,Loyal,Low,0.32,69,1831.16,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.52,15-20% revenue increase,$5/customer,5,5.859712000000001,0.8789568000000001,-0.82,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02030,Lost,Critical,99.57,267,66.37,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.75,N/A,$1/customer (survey only),1,66.084609,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02031,Loyal,Low,2.39,52,1701.79,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.13,15-20% revenue increase,$5/customer,5,40.672781,6.10091715,0.22,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02032,At Risk,Low,0.33,7,832.0,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.97,10-15% activation rate,$3/customer,3,2.7456,0.329472,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02033,Lost,Critical,99.55,512,493.91,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.73,N/A,$1/customer (survey only),1,491.687405,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02034,At Risk,Low,3.88,15,789.22,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.57,10-15% activation rate,$3/customer,3,30.621736000000002,3.67460832,0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02035,At Risk,Low,2.23,39,1194.48,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.97,10-15% activation rate,$3/customer,3,26.636904,3.1964284800000002,0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02036,Lost,Critical,99.78,233,391.31,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.94,N/A,$1/customer (survey only),1,390.449118,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02037,At Risk,Critical,95.94,174,906.15,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.87,25-35% retention improvement,$60/customer,60,869.36031,243.42088680000003,3.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02038,Lost,Critical,98.75,759,632.0600000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.21,N/A,$1/customer (survey only),1,624.15925,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02039,At Risk,Low,0.28,23,728.34,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.89,10-15% activation rate,$3/customer,3,2.0393520000000005,0.24472224000000006,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02040,At Risk,Low,0.96,16,1770.24,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.45,10-15% activation rate,$3/customer,3,16.994304,2.03931648,-0.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02041,Loyal,Low,2.45,11,1467.48,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.22,15-20% revenue increase,$5/customer,5,35.95326,5.392989,0.08,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02042,Lost,Critical,99.19,467,782.96,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.65,N/A,$1/customer (survey only),1,776.618024,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02043,Lost,Critical,98.85,307,529.59,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.86,N/A,$1/customer (survey only),1,523.499715,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02044,At Risk,Low,2.01,48,887.23,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.87,10-15% activation rate,$3/customer,3,17.833322999999996,2.1399987599999997,-0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02045,At Risk,Critical,98.56,261,1022.58,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.17,25-35% retention improvement,$60/customer,60,1007.8548480000001,282.19935744,3.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02046,At Risk,Low,1.78,36,592.72,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.56,10-15% activation rate,$3/customer,3,10.550416,1.26604992,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02047,At Risk,Low,1.5,74,824.17,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.18,10-15% activation rate,$3/customer,3,12.362549999999999,1.4835059999999998,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02048,At Risk,Critical,96.29,108,1870.96,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.66,25-35% retention improvement,$60/customer,60,1801.5473840000002,504.43326752000013,7.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02049,Lost,Critical,95.7,108,297.15,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.97,N/A,$1/customer (survey only),1,284.37255,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02050,At Risk,Low,2.76,19,422.45,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.41,10-15% activation rate,$3/customer,3,11.65962,1.3991544,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02051,At Risk,Low,0.56,61,648.72,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.4,10-15% activation rate,$3/customer,3,3.6328320000000005,0.43593984,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02052,Lost,Critical,99.15,862,503.43,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.76,N/A,$1/customer (survey only),1,499.150845,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02053,At Risk,Critical,95.51,111,289.18,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.25,25-35% retention improvement,$60/customer,60,276.19581800000003,77.33482904000002,0.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02054,Loyal,Low,3.95,69,1280.38,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.22,15-20% revenue increase,$5/customer,5,50.575010000000006,7.5862515,0.52,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02055,At Risk,Critical,95.12,110,902.43,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,858.391416,240.34959648000003,3.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02056,Loyal,Low,0.0,7,1002.25,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02057,Lost,Critical,99.48,723,108.22,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.38,N/A,$1/customer (survey only),1,107.657256,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02058,At Risk,Low,2.14,83,915.63,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.72,10-15% activation rate,$3/customer,3,19.594482000000003,2.3513378400000002,-0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02059,At Risk,Critical,95.92,194,844.4300000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.73,25-35% retention improvement,$60/customer,60,809.9772560000001,226.79363168000006,2.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02060,At Risk,Critical,98.3,171,615.89,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.48,25-35% retention improvement,$60/customer,60,605.41987,169.5175636,1.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02061,At Risk,Critical,98.16,122,630.3,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.86,25-35% retention improvement,$60/customer,60,618.7024799999999,173.2366944,1.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02062,At Risk,Critical,98.21,335,724.0899999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.8,25-35% retention improvement,$60/customer,60,711.1287889999999,199.11606092,2.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02063,Loyal,Low,0.58,37,1333.51,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.0,15-20% revenue increase,$5/customer,5,7.734357999999999,1.1601537,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02064,At Risk,Critical,95.62,139,1115.32,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.28,25-35% retention improvement,$60/customer,60,1066.468984,298.61131552000006,3.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02065,Loyal,Low,0.04,21,999.86,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.34,15-20% revenue increase,$5/customer,5,0.399944,0.0599916,-0.99,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02066,At Risk,Low,5.51,81,764.67,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.86,10-15% activation rate,$3/customer,3,42.133317,5.0559980399999995,0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02067,At Risk,Low,0.21,2,440.65,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.64,10-15% activation rate,$3/customer,3,0.9253649999999999,0.11104379999999998,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02068,Lost,Critical,97.24,106,188.31,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.1,N/A,$1/customer (survey only),1,183.112644,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02069,At Risk,Critical,98.45,378,638.47,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.56,25-35% retention improvement,$60/customer,60,628.5737150000001,176.00064020000005,1.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02070,At Risk,Critical,95.1,108,736.64,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.77,25-35% retention improvement,$60/customer,60,700.54464,196.1524992,2.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C02071,At Risk,Low,1.39,60,1159.95,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.01,10-15% activation rate,$3/customer,3,16.123305,1.9347965999999996,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02072,Loyal,Low,0.92,55,1666.63,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.25,15-20% revenue increase,$5/customer,5,15.332996000000001,2.2999494,-0.54,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02073,Lost,Critical,99.82,1021,593.11,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.1,N/A,$1/customer (survey only),1,592.042402,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02074,At Risk,Low,0.94,36,678.25,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.33,10-15% activation rate,$3/customer,3,6.375549999999999,0.7650659999999998,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02075,Lost,Critical,99.66,667,267.51,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.18,N/A,$1/customer (survey only),1,266.600466,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02076,Lost,Critical,96.27,115,424.6,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.03,N/A,$1/customer (survey only),1,408.76242,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02077,At Risk,Low,4.03,47,385.53,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.94,10-15% activation rate,$3/customer,3,15.536859,1.86442308,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02078,Lost,Critical,98.91,313,393.75,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.93,N/A,$1/customer (survey only),1,389.458125,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02079,Loyal,Critical,92.79,126,1617.1799999999998,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.96,25-35% retention improvement,$80/customer,80,1500.581322,450.17439659999997,4.63,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02080,Lost,Critical,99.44,744,315.9,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.84,N/A,$1/customer (survey only),1,314.13095999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02081,At Risk,Low,1.18,59,572.48,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.43,10-15% activation rate,$3/customer,3,6.755264,0.81063168,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02082,At Risk,Critical,97.84,183,857.37,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.8,25-35% retention improvement,$60/customer,60,838.850808,234.87822624000003,2.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02083,At Risk,Critical,98.89,357,650.79,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.94,25-35% retention improvement,$60/customer,60,643.566231,180.19854468000003,2.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02084,At Risk,Critical,95.87,149,702.1800000000001,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.36,25-35% retention improvement,$60/customer,60,673.179966,188.49039048000003,2.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02085,VIP,Low,3.65,85,4699.52,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.97,5-10% retention improvement,$50/customer,50,171.53248,8.576624,-0.83,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C02086,Lost,Critical,99.38,216,171.79,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.63,N/A,$1/customer (survey only),1,170.724902,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02087,Lost,Low,1.18,1,194.04,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.71,0-2% return rate,$0/customer,0,2.289672,0.02289672,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02088,At Risk,Low,1.58,14,958.28,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.56,10-15% activation rate,$3/customer,3,15.140824,1.8168988799999999,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02089,Lost,Critical,99.45,330,202.5,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.95,N/A,$1/customer (survey only),1,201.38625000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02090,At Risk,Critical,98.55,261,891.5,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.23,25-35% retention improvement,$60/customer,60,878.5732499999999,246.00051,3.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02091,At Risk,Critical,99.19,297,1160.39,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.43,25-35% retention improvement,$60/customer,60,1150.990841,322.27743548000007,4.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02092,At Risk,Low,1.49,49,1410.3200000000002,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.18,10-15% activation rate,$3/customer,3,21.013768000000002,2.5216521600000004,-0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02093,At Risk,Critical,96.01,121,886.7,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.16,25-35% retention improvement,$60/customer,60,851.3206700000001,238.36978760000005,2.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02094,At Risk,Low,0.53,27,450.33,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.44,10-15% activation rate,$3/customer,3,2.386749,0.28640988,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02095,Lost,Critical,99.13,717,647.88,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.27,N/A,$1/customer (survey only),1,642.243444,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02096,Loyal,Critical,93.6,115,1236.32,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.11,25-35% retention improvement,$80/customer,80,1157.1955199999998,347.1586559999999,3.34,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C02097,At Risk,Critical,94.21,97,619.79,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.08,25-35% retention improvement,$60/customer,60,583.9041589999999,163.49316452,1.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02098,At Risk,Critical,98.59,292,1387.49,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.11,25-35% retention improvement,$60/customer,60,1367.926391,383.01938948000003,5.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02099,At Risk,Low,3.54,35,489.86,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.48,10-15% activation rate,$3/customer,3,17.341044,2.0809252799999998,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02100,At Risk,Low,1.99,48,1121.88,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.3,10-15% activation rate,$3/customer,3,22.325412000000004,2.6790494400000004,-0.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02101,At Risk,Critical,97.64,146,1304.74,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.3,25-35% retention improvement,$60/customer,60,1273.948136,356.70547808000003,4.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02102,Loyal,Low,0.11,26,2146.3,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.42,15-20% revenue increase,$5/customer,5,2.36093,0.3541395,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02103,At Risk,Critical,96.11,239,1494.02,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.87,25-35% retention improvement,$60/customer,60,1435.9026219999998,402.05273416,5.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02104,At Risk,Low,0.86,16,633.5899999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.73,10-15% activation rate,$3/customer,3,5.448873999999999,0.6538648799999999,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02105,Lost,Critical,98.56,444,125.1,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.65,N/A,$1/customer (survey only),1,123.29856,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02106,Lost,Critical,99.79,607,219.29,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.79,N/A,$1/customer (survey only),1,218.829491,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02107,Loyal,Low,1.4,71,1977.75,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.38,15-20% revenue increase,$5/customer,5,27.688499999999998,4.153275,-0.17,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02108,At Risk,Low,1.47,17,1062.38,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.95,10-15% activation rate,$3/customer,3,15.616986,1.87403832,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02109,At Risk,Critical,96.08,107,764.77,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.2,25-35% retention improvement,$60/customer,60,734.791016,205.74148448000003,2.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02110,At Risk,Low,2.34,28,1053.74,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.82,10-15% activation rate,$3/customer,3,24.657515999999998,2.9589019199999997,-0.01,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02111,Lost,Critical,99.92,269,677.03,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.37,N/A,$1/customer (survey only),1,676.4883759999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02112,Loyal,Low,0.41,49,1400.22,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.48,15-20% revenue increase,$5/customer,5,5.740901999999999,0.8611352999999998,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02113,At Risk,Low,1.27,43,1143.63,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.48,10-15% activation rate,$3/customer,3,14.524101,1.7428921199999998,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02114,Lost,Critical,99.44,236,608.86,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.15,N/A,$1/customer (survey only),1,605.450384,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02115,Lost,Critical,99.43,489,395.38,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.29,N/A,$1/customer (survey only),1,393.12633400000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02116,Lost,Critical,98.76,120,304.48,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.09,N/A,$1/customer (survey only),1,300.704448,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02117,At Risk,Low,0.72,32,703.8199999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.61,10-15% activation rate,$3/customer,3,5.067504,0.6081004799999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02118,Lost,Critical,98.98,647,761.98,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.92,N/A,$1/customer (survey only),1,754.207804,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02119,Lost,Critical,99.79,548,598.91,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.79,N/A,$1/customer (survey only),1,597.652289,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02120,At Risk,Critical,98.08,236,560.11,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.29,25-35% retention improvement,$60/customer,60,549.355888,153.81964864000003,1.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02121,Lost,Critical,99.44,638,967.1,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.41,N/A,$1/customer (survey only),1,961.6842399999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02122,Lost,Critical,99.06,298,274.64,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.89,N/A,$1/customer (survey only),1,272.058384,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02123,Loyal,Low,0.39,14,1619.96,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.98,15-20% revenue increase,$5/customer,5,6.317844000000001,0.9476766000000001,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02124,Lost,Critical,99.11,247,306.84000000000003,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.77,N/A,$1/customer (survey only),1,304.109124,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02125,At Risk,Low,1.22,27,586.0,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.86,10-15% activation rate,$3/customer,3,7.1491999999999996,0.8579039999999999,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02126,Loyal,Low,0.17,34,1908.86,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.56,15-20% revenue increase,$5/customer,5,3.245062,0.48675929999999995,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02127,At Risk,Low,2.06,44,1368.89,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.08,10-15% activation rate,$3/customer,3,28.199134,3.38389608,0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02128,Lost,Critical,99.65,211,100.92,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.57,N/A,$1/customer (survey only),1,100.56678000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02129,Lost,Critical,99.55,422,567.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.68,N/A,$1/customer (survey only),1,565.30463,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02130,Loyal,Low,0.9,52,1390.91,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.87,15-20% revenue increase,$5/customer,5,12.518190000000002,1.8777285000000004,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02131,At Risk,Critical,96.79,104,740.31,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.15,25-35% retention improvement,$60/customer,60,716.546049,200.63289372000003,2.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02132,At Risk,Low,0.15,21,1459.92,15.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.32,10-15% activation rate,$3/customer,3,2.18988,0.2627856,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02133,At Risk,Critical,97.53,130,675.76,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.32,25-35% retention improvement,$60/customer,60,659.0687280000001,184.53924384000004,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02134,Lost,Critical,99.98,522,516.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.83,N/A,$1/customer (survey only),1,516.056768,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02135,Lost,Critical,97.77,190,579.45,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.02,N/A,$1/customer (survey only),1,566.528265,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C02136,At Risk,Low,3.19,84,366.54,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.08,10-15% activation rate,$3/customer,3,11.692626,1.40311512,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02137,Lost,Critical,99.35,268,299.6,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.07,N/A,$1/customer (survey only),1,297.6526,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02138,At Risk,Low,0.49,5,610.48,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.43,10-15% activation rate,$3/customer,3,2.991352,0.35896224,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02139,At Risk,Low,0.42,4,767.3100000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.88,10-15% activation rate,$3/customer,3,3.222702,0.38672424,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02140,At Risk,Low,2.1,50,268.15000000000003,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.12,10-15% activation rate,$3/customer,3,5.631150000000001,0.6757380000000001,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02141,Lost,Critical,98.93,562,398.98,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.29,N/A,$1/customer (survey only),1,394.71091400000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02142,At Risk,Low,1.79,24,1640.44,15.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.83,10-15% activation rate,$3/customer,3,29.363876,3.52366512,0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02143,Lost,Low,2.44,75,341.39,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.8,0-2% return rate,$0/customer,0,8.329915999999999,0.08329916,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02144,At Risk,Critical,98.2,248,648.96,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.92,25-35% retention improvement,$60/customer,60,637.27872,178.43804160000002,1.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02145,Loyal,Critical,86.19,115,1584.65,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.77,25-35% retention improvement,$80/customer,80,1365.809835,409.7429505,4.12,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02146,At Risk,Critical,98.51,253,797.0600000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.33,25-35% retention improvement,$60/customer,60,785.1838060000001,219.85146568000005,2.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02147,Loyal,Critical,93.25,107,1368.58,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.64,25-35% retention improvement,$80/customer,80,1276.20085,382.860255,3.79,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C02148,Lost,Critical,99.89,523,476.07,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.67,N/A,$1/customer (survey only),1,475.546323,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02149,Lost,Critical,98.81,215,169.94,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.59,N/A,$1/customer (survey only),1,167.917714,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02150,At Risk,Low,1.97,63,625.66,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.85,10-15% activation rate,$3/customer,3,12.325501999999998,1.4790602399999997,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02151,Lost,Critical,99.88,280,380.2,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,379.74375999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02152,At Risk,Critical,97.27,115,438.81,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.78,25-35% retention improvement,$60/customer,60,426.830487,119.51253636000001,0.99,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02153,Lost,Critical,98.66,269,233.51,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.55,N/A,$1/customer (survey only),1,230.38096599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02154,At Risk,Low,0.78,7,904.13,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.51,10-15% activation rate,$3/customer,3,7.052214,0.84626568,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02155,At Risk,Low,0.95,4,541.01,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.96,10-15% activation rate,$3/customer,3,5.139595,0.6167514,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02156,VIP,Low,4.37,77,5266.22,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,45.22,5-10% retention improvement,$50/customer,50,230.13381400000003,11.506690700000002,-0.77,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C02157,At Risk,Low,2.73,19,575.87,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.3,10-15% activation rate,$3/customer,3,15.721251,1.8865501199999999,-0.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02158,At Risk,Critical,94.96,107,459.24,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.16,25-35% retention improvement,$60/customer,60,436.09430399999997,122.10640512,1.04,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02159,At Risk,Low,1.58,30,1216.1,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.01,10-15% activation rate,$3/customer,3,19.214380000000002,2.3057256,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02160,At Risk,Critical,96.55,148,1592.67,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.34,25-35% retention improvement,$60/customer,60,1537.7228850000001,430.5624078000001,6.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02161,Lost,Critical,99.25,535,603.6800000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.13,N/A,$1/customer (survey only),1,599.1524000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02162,VIP,Low,1.51,28,3956.59,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.88,5-10% retention improvement,$50/customer,50,59.74450900000001,2.9872254500000004,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02163,At Risk,Critical,97.09,139,580.42,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.34,25-35% retention improvement,$60/customer,60,563.529778,157.78833784,1.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02164,Loyal,Low,1.58,6,3163.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.86,15-20% revenue increase,$5/customer,5,49.987566,7.4981349,0.5,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02165,Lost,Critical,99.01,664,1420.93,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.5,N/A,$1/customer (survey only),1,1406.8627930000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02166,Loyal,Critical,97.34,202,1529.52,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.61,25-35% retention improvement,$80/customer,80,1488.834768,446.65043039999995,4.58,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C02167,Loyal,Critical,96.24,144,1198.25,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.1,25-35% retention improvement,$80/customer,80,1153.1958,345.95874,3.32,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02168,At Risk,Low,6.65,64,814.5799999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.35,10-15% activation rate,$3/customer,3,54.16957,6.5003484,1.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02169,At Risk,Critical,99.2,265,829.8100000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.76,25-35% retention improvement,$60/customer,60,823.1715200000001,230.48802560000004,2.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02170,At Risk,Low,0.52,66,489.08,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.53,10-15% activation rate,$3/customer,3,2.5432159999999997,0.30518591999999994,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02171,At Risk,Critical,95.98,143,485.15,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.96,25-35% retention improvement,$60/customer,60,465.64696999999995,130.3811516,1.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02172,At Risk,Low,2.31,59,748.54,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.81,10-15% activation rate,$3/customer,3,17.291273999999998,2.0749528799999997,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02173,At Risk,Critical,97.24,293,716.8199999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.1,25-35% retention improvement,$60/customer,60,697.0357679999998,195.17001503999998,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02174,Lost,Critical,99.63,545,157.54000000000002,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.12,N/A,$1/customer (survey only),1,156.95710200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02175,Loyal,Critical,90.65,163,2022.03,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.36,25-35% retention improvement,$80/customer,80,1832.970195,549.8910585,5.87,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,022) — maximum retention effort warranted"
C02176,Lost,Critical,99.19,248,283.59000000000003,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.95,N/A,$1/customer (survey only),1,281.29292100000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02177,Lost,Low,1.52,33,401.47,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.59,0-2% return rate,$0/customer,0,6.102344,0.061023440000000005,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02178,At Risk,Critical,97.55,245,605.17,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.76,25-35% retention improvement,$60/customer,60,590.3433349999999,165.29613379999998,1.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02179,At Risk,Low,0.79,76,418.8,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.59,10-15% activation rate,$3/customer,3,3.3085200000000006,0.39702240000000005,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02180,Lost,Critical,99.28,501,531.3299999999999,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.54,N/A,$1/customer (survey only),1,527.504424,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02181,Lost,Critical,99.69,777,188.02,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.48,N/A,$1/customer (survey only),1,187.437138,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02182,Loyal,Low,0.52,15,2976.81,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.6,15-20% revenue increase,$5/customer,5,15.479411999999998,2.3219117999999996,-0.54,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02183,At Risk,Critical,96.65,94,869.88,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.14,25-35% retention improvement,$60/customer,60,840.73902,235.40692560000002,2.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02184,At Risk,Critical,95.41,93,1248.56,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.17,25-35% retention improvement,$60/customer,60,1191.251096,333.55030688,4.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02185,Lost,Critical,98.14,221,366.62,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,359.80086800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02186,Loyal,Low,2.4,53,2744.08,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.07,15-20% revenue increase,$5/customer,5,65.85792,9.878687999999999,0.98,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02187,Lost,Critical,98.84,205,278.29,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,275.061836,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02188,Lost,Critical,98.62,273,309.04,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.78,N/A,$1/customer (survey only),1,304.77524800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02189,Lost,Critical,99.57,483,214.63,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.74,N/A,$1/customer (survey only),1,213.707091,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02190,At Risk,Critical,96.76,110,1450.26,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.16,25-35% retention improvement,$60/customer,60,1403.271576,392.91604128000006,5.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02191,Lost,Critical,97.43,136,163.43,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.82,N/A,$1/customer (survey only),1,159.229849,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02192,Lost,Critical,99.45,358,404.09,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.66,N/A,$1/customer (survey only),1,401.867505,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02193,Lost,Critical,99.57,380,140.33999999999995,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.23,N/A,$1/customer (survey only),1,139.73653799999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02194,Lost,Critical,99.79,563,277.1,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,276.51809000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02195,Lost,Medium,27.49,89,451.76,6.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,41.66,3-5% win-back rate,$2/customer,2,124.18882399999998,4.967552959999999,1.48,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,Decreasing spend trend — offer may need to be larger
C02196,At Risk,Low,1.76,48,1291.59,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.67,10-15% activation rate,$3/customer,3,22.731984,2.72783808,-0.09,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02197,Loyal,Low,0.66,65,1438.63,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.04,15-20% revenue increase,$5/customer,5,9.494958,1.4242437000000001,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02198,At Risk,Low,1.74,73,490.92,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.51,10-15% activation rate,$3/customer,3,8.542008,1.02504096,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02199,VIP,Critical,97.3,304,2644.32,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.37,30-40% retention improvement,$300/customer,300,2572.9233600000002,1029.1693440000001,2.43,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,644) — maximum retention effort warranted"
C02200,At Risk,Low,3.49,48,1264.54,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.29,10-15% activation rate,$3/customer,3,44.132446,5.29589352,0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02201,At Risk,Critical,95.43,114,1148.92,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.67,25-35% retention improvement,$60/customer,60,1096.4143560000002,306.9960196800001,4.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02202,Lost,Critical,96.35,103,464.04,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.54,N/A,$1/customer (survey only),1,447.10254,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02203,At Risk,Critical,98.99,191,457.14,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.57,25-35% retention improvement,$60/customer,60,452.52288599999997,126.70640808,1.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02204,At Risk,Critical,96.52,217,1237.56,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.51,25-35% retention improvement,$60/customer,60,1194.492912,334.45801536,4.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02205,At Risk,Low,4.21,60,234.43,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.44,10-15% activation rate,$3/customer,3,9.869503,1.18434036,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02206,At Risk,Critical,98.54,514,2148.78,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.65,25-35% retention improvement,$60/customer,60,2117.4078120000004,592.8741873600002,8.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Very long purchase gap — urgency justified; High lifetime spend ($2,149) — maximum retention effort warranted"
C02207,Loyal,Low,1.06,8,1919.19,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.12,15-20% revenue increase,$5/customer,5,20.343414,3.0515120999999996,-0.39,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02208,Lost,Low,1.88,85,423.43000000000006,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.05,0-2% return rate,$0/customer,0,7.960484,0.07960484,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02209,VIP,Critical,92.78,158,5499.9,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,121.08,30-40% retention improvement,$300/customer,300,5102.80722,2041.1228879999999,5.8,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($5,500) — maximum retention effort warranted"
C02210,Lost,Critical,97.93,377,394.93,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,386.754949,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02211,Loyal,Low,0.67,71,1529.86,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.51,15-20% revenue increase,$5/customer,5,10.250062,1.5375093,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02212,At Risk,Critical,92.28,119,525.88,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.04,25-35% retention improvement,$60/customer,60,485.28206400000005,135.87897792000004,1.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02213,At Risk,Low,0.75,2,374.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.68,10-15% activation rate,$3/customer,3,2.8122,0.337464,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02214,Lost,Critical,97.71,121,160.39,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.79,N/A,$1/customer (survey only),1,156.71706899999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02215,At Risk,Low,0.69,19,911.12,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.97,10-15% activation rate,$3/customer,3,6.286728,0.75440736,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02216,Lost,Critical,98.84,359,318.19,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.84,N/A,$1/customer (survey only),1,314.49899600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02217,Lost,Critical,99.81,660,76.2,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.69,N/A,$1/customer (survey only),1,76.05522,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02218,Loyal,Critical,90.92,269,3126.33,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.91,25-35% retention improvement,$80/customer,80,2842.459236,852.7377708,9.66,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,126) — maximum retention effort warranted"
C02219,Lost,Critical,100.0,658,668.71,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.01,N/A,$1/customer (survey only),1,668.71,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02220,At Risk,Critical,98.42,192,887.5,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.88,25-35% retention improvement,$60/customer,60,873.4775,244.5737,3.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02221,At Risk,Low,1.97,74,791.61,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.28,10-15% activation rate,$3/customer,3,15.594717,1.8713660399999998,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02222,At Risk,Critical,97.52,452,1193.13,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.12,25-35% retention improvement,$60/customer,60,1163.5403760000002,325.7913052800001,4.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02223,At Risk,Low,0.95,51,1674.9,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.66,10-15% activation rate,$3/customer,3,15.91155,1.909386,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02224,Lost,Critical,98.77,192,308.32,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.78,N/A,$1/customer (survey only),1,304.52766399999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02225,Lost,Critical,99.29,321,381.04,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.88,N/A,$1/customer (survey only),1,378.33461600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02226,Loyal,Low,0.37,22,1761.92,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.03,15-20% revenue increase,$5/customer,5,6.5191040000000005,0.9778656,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02227,At Risk,Critical,98.65,186,486.62,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.02,25-35% retention improvement,$60/customer,60,480.05063,134.4141764,1.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02228,At Risk,Critical,99.36,505,1553.39,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.02,25-35% retention improvement,$60/customer,60,1543.4483040000002,432.1655251200001,6.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02229,At Risk,Critical,89.09,91,806.7900000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.16,25-35% retention improvement,$60/customer,60,718.769211,201.25537908000004,2.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02230,At Risk,Critical,99.89,193,883.4399999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.57,25-35% retention improvement,$60/customer,60,882.468216,247.09110048000002,3.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02231,At Risk,Critical,97.85,160,912.57,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.92,25-35% retention improvement,$60/customer,60,892.949745,250.02592860000001,3.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02232,Loyal,Low,1.9,80,1447.6699999999998,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.37,15-20% revenue increase,$5/customer,5,27.505729999999996,4.125859499999999,-0.17,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02233,At Risk,Low,2.34,42,581.7,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.03,10-15% activation rate,$3/customer,3,13.61178,1.6334136,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02234,Loyal,Critical,94.57,159,1337.61,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.62,25-35% retention improvement,$80/customer,80,1264.9777769999998,379.4933330999999,3.74,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02235,At Risk,Low,1.25,17,802.22,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.8,10-15% activation rate,$3/customer,3,10.027750000000001,1.20333,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02236,At Risk,Low,2.08,11,326.1,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.77,10-15% activation rate,$3/customer,3,6.7828800000000005,0.8139456,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02237,Loyal,Low,1.76,7,773.3100000000001,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.7,15-20% revenue increase,$5/customer,5,13.610256000000001,2.0415384000000003,-0.59,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02238,At Risk,Critical,96.98,192,502.11,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.05,25-35% retention improvement,$60/customer,60,486.946278,136.34495784,1.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02239,At Risk,Critical,93.86,100,1440.58,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.42,25-35% retention improvement,$60/customer,60,1352.1283879999999,378.59594864,5.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02240,At Risk,Critical,95.64,133,643.42,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.18,25-35% retention improvement,$60/customer,60,615.366888,172.30272864000003,1.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02241,At Risk,Low,1.07,11,1057.81,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.69,10-15% activation rate,$3/customer,3,11.318567,1.35822804,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02242,Lost,Critical,99.3,579,329.19,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.25,N/A,$1/customer (survey only),1,326.88567,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02243,At Risk,Critical,96.07,237,1239.54,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.5,25-35% retention improvement,$60/customer,60,1190.8260779999998,333.43130184,4.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02244,At Risk,Low,0.53,7,1284.9,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.44,10-15% activation rate,$3/customer,3,6.809970000000001,0.8171964,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02245,Loyal,Low,0.28,8,1571.12,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.37,15-20% revenue increase,$5/customer,5,4.399136,0.6598704000000001,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02246,At Risk,Low,0.44,75,1242.66,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.73,10-15% activation rate,$3/customer,3,5.467704,0.65612448,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02247,Lost,Critical,96.83,128,130.73,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.36,N/A,$1/customer (survey only),1,126.58585899999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02248,At Risk,Critical,96.72,186,656.26,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.58,25-35% retention improvement,$60/customer,60,634.7346719999999,177.72570816,1.96,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02249,Loyal,Critical,92.04,130,1904.78,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.27,25-35% retention improvement,$80/customer,80,1753.1595120000002,525.9478536,5.57,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02250,Loyal,Critical,96.08,186,1335.68,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.32,25-35% retention improvement,$80/customer,80,1283.321344,384.9964032,3.81,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02251,Lost,Critical,99.89,877,373.37,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.18,N/A,$1/customer (survey only),1,372.959293,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02252,Loyal,Critical,94.04,315,2509.87,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.53,25-35% retention improvement,$80/customer,80,2360.281748,708.0845244,7.85,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,510) — maximum retention effort warranted"
C02253,Lost,Critical,99.26,692,374.3,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.51,N/A,$1/customer (survey only),1,371.53018000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02254,Lost,Critical,99.71,470,195.29,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.55,N/A,$1/customer (survey only),1,194.723659,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02255,At Risk,Low,2.73,63,868.4200000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.41,10-15% activation rate,$3/customer,3,23.707866000000003,2.8449439200000004,-0.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02256,Lost,Critical,99.5,609,99.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.21,N/A,$1/customer (survey only),1,99.07215,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02257,Lost,Critical,100.0,535,153.44,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.08,N/A,$1/customer (survey only),1,153.44,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02258,At Risk,Low,1.51,10,1533.56,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.04,10-15% activation rate,$3/customer,3,23.156756,2.77881072,-0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02259,At Risk,Low,0.57,67,563.18,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.21,10-15% activation rate,$3/customer,3,3.2101259999999994,0.3852151199999999,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02260,Lost,Critical,99.99,758,153.32,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.08,N/A,$1/customer (survey only),1,153.30466799999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02261,At Risk,Critical,92.05,177,1003.8,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,923.9979,258.71941200000003,3.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02262,At Risk,Critical,96.11,101,1207.61,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.45,25-35% retention improvement,$60/customer,60,1160.6339709999997,324.97751187999995,4.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02263,At Risk,Critical,95.09,112,591.48,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.33,25-35% retention improvement,$60/customer,60,562.4383320000001,157.48273296000002,1.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02264,At Risk,Critical,98.49,411,1315.66,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.0,25-35% retention improvement,$60/customer,60,1295.7935340000001,362.82218952000005,5.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02265,At Risk,Low,2.49,54,1101.1,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.03,10-15% activation rate,$3/customer,3,27.41739,3.2900868,0.1,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02266,At Risk,Critical,94.39,125,1395.48,13.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.7,25-35% retention improvement,$60/customer,60,1317.193572,368.81420016,5.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02267,At Risk,Critical,98.33,417,931.91,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.64,25-35% retention improvement,$60/customer,60,916.347103,256.57718884,3.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02268,Lost,Critical,98.68,352,283.91,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,280.1623880000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02269,At Risk,Critical,99.07,394,1423.05,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.84,25-35% retention improvement,$60/customer,60,1409.815635,394.7483778,5.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02270,Lost,Critical,98.41,459,81.84,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.8,N/A,$1/customer (survey only),1,80.53874400000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02271,At Risk,Low,0.92,3,686.6600000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,6.317272000000001,0.7580726400000001,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02272,At Risk,Critical,98.65,275,726.53,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.82,25-35% retention improvement,$60/customer,60,716.721845,200.68211660000003,2.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02273,Lost,Critical,98.62,250,454.38,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.55,N/A,$1/customer (survey only),1,448.10955600000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02274,At Risk,Low,0.42,28,697.79,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.74,10-15% activation rate,$3/customer,3,2.9307179999999997,0.35168615999999997,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02275,At Risk,Critical,98.78,115,812.06,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,802.1528679999999,224.60280304,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02276,VIP,Low,2.16,33,4293.06,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.75,5-10% retention improvement,$50/customer,50,92.73009600000002,4.636504800000001,-0.91,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02277,At Risk,Low,2.74,52,500.73,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.38,10-15% activation rate,$3/customer,3,13.720002000000001,1.64640024,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02278,At Risk,Low,0.51,47,369.54,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.12,10-15% activation rate,$3/customer,3,1.8846540000000003,0.22615848000000002,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02279,At Risk,Critical,97.32,155,1121.74,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.66,25-35% retention improvement,$60/customer,60,1091.677368,305.66966304,4.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02280,At Risk,Critical,96.75,103,1027.54,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.47,25-35% retention improvement,$60/customer,60,994.14495,278.360586,3.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02281,At Risk,Critical,99.43,184,350.25,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.04,25-35% retention improvement,$60/customer,60,348.253575,97.51100100000001,0.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02282,At Risk,Critical,99.31,297,883.5,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.56,25-35% retention improvement,$60/customer,60,877.40385,245.67307800000003,3.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02283,Lost,Critical,99.88,243,167.08,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.58,N/A,$1/customer (survey only),1,166.879504,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02284,Loyal,Low,0.53,12,1442.03,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.31,15-20% revenue increase,$5/customer,5,7.642759,1.1464138499999998,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02285,Loyal,Low,2.01,48,2186.35,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.28,15-20% revenue increase,$5/customer,5,43.94563499999999,6.591845249999998,0.32,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02286,VIP,Low,1.28,30,4955.13,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.33,5-10% retention improvement,$50/customer,50,63.425664000000005,3.1712832000000004,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C02287,At Risk,Low,2.53,38,1672.89,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.2,10-15% activation rate,$3/customer,3,42.324117,5.07889404,0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02288,At Risk,Low,0.19,20,508.1,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.68,10-15% activation rate,$3/customer,3,0.9653900000000001,0.1158468,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02289,At Risk,Low,1.81,19,1127.57,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.46,10-15% activation rate,$3/customer,3,20.409017000000002,2.44908204,-0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02290,At Risk,Low,0.92,2,1124.91,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.19,10-15% activation rate,$3/customer,3,10.349172000000001,1.2419006400000001,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02291,Lost,Critical,98.8,306,540.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.23,N/A,$1/customer (survey only),1,534.19184,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02292,At Risk,Low,1.06,22,1315.91,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.74,10-15% activation rate,$3/customer,3,13.948646,1.67383752,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02293,Lost,Critical,99.84,254,204.08,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,203.75347200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02294,Lost,Critical,99.62,575,301.77,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.42,N/A,$1/customer (survey only),1,300.623274,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02295,Lost,Critical,99.38,520,778.81,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.97,N/A,$1/customer (survey only),1,773.9813779999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02296,At Risk,Low,2.31,79,940.46,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.25,10-15% activation rate,$3/customer,3,21.724626,2.60695512,-0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02297,Loyal,Low,2.23,4,943.12,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.85,15-20% revenue increase,$5/customer,5,21.031576,3.1547364,-0.37,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02298,At Risk,Low,1.62,19,1343.77,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.92,10-15% activation rate,$3/customer,3,21.769074000000003,2.6122888800000004,-0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02299,Lost,Critical,99.84,631,659.45,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.32,N/A,$1/customer (survey only),1,658.3948800000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02300,At Risk,Low,2.41,24,864.4,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.5,10-15% activation rate,$3/customer,3,20.83204,2.4998448,-0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02301,Lost,Critical,99.5,475,64.77,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.36,N/A,$1/customer (survey only),1,64.44614999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02302,Loyal,Low,0.88,79,2021.89,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.53,15-20% revenue increase,$5/customer,5,17.792632,2.6688948,-0.47,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02303,Lost,Critical,97.32,251,119.03,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.85,N/A,$1/customer (survey only),1,115.839996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02304,At Risk,Critical,95.3,96,1381.0800000000002,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.37,25-35% retention improvement,$60/customer,60,1316.1692400000002,368.5273872000001,5.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02305,At Risk,Low,2.49,9,784.48,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.04,10-15% activation rate,$3/customer,3,19.533552,2.34402624,-0.22,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02306,Lost,Critical,99.59,691,417.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.07,N/A,$1/customer (survey only),1,415.798209,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02307,At Risk,Low,1.02,18,735.03,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.28,10-15% activation rate,$3/customer,3,7.497306,0.89967672,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02308,Loyal,Low,0.44,28,4117.81,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.9,15-20% revenue increase,$5/customer,5,18.118364000000003,2.7177546000000006,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02309,Lost,Critical,99.21,615,420.25,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.07,N/A,$1/customer (survey only),1,416.930025,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02310,VIP,Low,2.05,49,1908.58,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,41.72,5-10% retention improvement,$50/customer,50,39.12588999999999,1.9562944999999996,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02311,At Risk,Low,4.82,49,837.81,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.78,10-15% activation rate,$3/customer,3,40.382442,4.845893039999999,0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02312,Lost,Critical,99.77,295,264.31,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.49,N/A,$1/customer (survey only),1,263.702087,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02313,At Risk,Critical,97.7,119,311.98,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.45,25-35% retention improvement,$60/customer,60,304.80446,85.34524880000001,0.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02314,Lost,Critical,99.55,430,992.23,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.46,N/A,$1/customer (survey only),1,987.764965,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02315,Lost,Critical,99.98,643,228.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.87,N/A,$1/customer (survey only),1,228.524286,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02316,At Risk,Critical,98.97,121,812.64,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.72,25-35% retention improvement,$60/customer,60,804.269808,225.19554624000003,2.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02317,At Risk,Critical,96.63,121,984.35,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.05,25-35% retention improvement,$60/customer,60,951.1774049999999,266.3296734,3.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02318,Lost,Critical,99.68,466,490.84,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.06,N/A,$1/customer (survey only),1,489.26931199999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02319,At Risk,Critical,95.85,146,434.14,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.73,25-35% retention improvement,$60/customer,60,416.12318999999997,116.5144932,0.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02320,At Risk,Critical,97.24,163,741.89,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.5,25-35% retention improvement,$60/customer,60,721.413836,201.99587408,2.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02321,At Risk,Critical,97.87,110,1059.34,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.56,25-35% retention improvement,$60/customer,60,1036.776058,290.29729624,3.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02322,At Risk,Low,1.47,8,1629.9399999999998,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.1,10-15% activation rate,$3/customer,3,23.960117999999998,2.8752141599999996,-0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02323,At Risk,Critical,98.34,198,769.85,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.93,25-35% retention improvement,$60/customer,60,757.0704900000001,211.97973720000005,2.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02324,Lost,Critical,99.1,398,82.78,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.84,N/A,$1/customer (survey only),1,82.03498,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02325,Loyal,Low,0.32,37,1363.8,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.03,15-20% revenue increase,$5/customer,5,4.36416,0.654624,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02326,Lost,Critical,99.1,229,474.37,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.31,N/A,$1/customer (survey only),1,470.10067,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02327,Lost,Critical,99.5,599,509.94,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.13,N/A,$1/customer (survey only),1,507.39029999999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02328,At Risk,Low,1.09,55,620.17,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.43,10-15% activation rate,$3/customer,3,6.759853,0.8111823599999999,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02329,At Risk,Critical,95.52,93,996.89,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.05,25-35% retention improvement,$60/customer,60,952.2293279999999,266.62421184,3.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02330,At Risk,Critical,96.71,198,978.2,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.04,25-35% retention improvement,$60/customer,60,946.01722,264.8848216,3.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02331,At Risk,Critical,98.57,148,894.91,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.9,25-35% retention improvement,$60/customer,60,882.1127869999999,246.99158036,3.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02332,At Risk,Critical,96.67,144,1156.91,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.71,25-35% retention improvement,$60/customer,60,1118.3848970000001,313.14777116000005,4.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02333,At Risk,Low,2.98,82,1376.29,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.81,10-15% activation rate,$3/customer,3,41.013442,4.9216130399999996,0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02334,At Risk,Critical,97.69,132,1303.16,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.97,25-35% retention improvement,$60/customer,60,1273.057004,356.45596112000004,4.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02335,Lost,Critical,99.86,408,150.52,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.04,N/A,$1/customer (survey only),1,150.30927200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02336,At Risk,Critical,97.39,159,540.16,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.2,25-35% retention improvement,$60/customer,60,526.061824,147.29731072,1.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02337,At Risk,Low,2.67,24,1470.42,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.06,10-15% activation rate,$3/customer,3,39.260214,4.711225679999999,0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02338,Lost,Critical,99.91,314,306.03,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.12,N/A,$1/customer (survey only),1,305.754573,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02339,Lost,Critical,99.11,480,59.86,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.2,N/A,$1/customer (survey only),1,59.327245999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02340,Lost,Critical,99.5,533,546.1700000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.93,N/A,$1/customer (survey only),1,543.43915,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02341,Lost,Critical,98.89,556,469.37,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.28,N/A,$1/customer (survey only),1,464.159993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02342,Loyal,Low,0.47,29,1707.78,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.4,15-20% revenue increase,$5/customer,5,8.026565999999999,1.2039848999999998,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02343,Lost,Critical,98.19,169,21.73,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.88,N/A,$1/customer (survey only),1,21.336687,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02344,Lost,Critical,98.17,149,293.19,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.33,N/A,$1/customer (survey only),1,287.82462300000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02345,Lost,Critical,99.51,216,277.28,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,275.921328,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02346,Lost,Critical,99.87,195,71.61,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.9,N/A,$1/customer (survey only),1,71.516907,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02347,Loyal,Low,1.72,51,1301.65,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.64,15-20% revenue increase,$5/customer,5,22.38838,3.358257,-0.33,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02348,At Risk,Low,1.13,34,1137.21,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.26,10-15% activation rate,$3/customer,3,12.850473,1.54205676,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02349,Loyal,Critical,98.08,672,2061.22,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.89,25-35% retention improvement,$80/customer,80,2021.644576,606.4933728,6.58,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,061) — maximum retention effort warranted"
C02350,Loyal,Low,1.42,5,1625.74,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.36,15-20% revenue increase,$5/customer,5,23.085507999999997,3.4628261999999994,-0.31,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02351,VIP,Critical,91.46,126,3988.35,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.74,30-40% retention improvement,$300/customer,300,3647.74491,1459.097964,3.86,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($3,988) — maximum retention effort warranted"
C02352,Loyal,Critical,92.39,134,2788.63,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.04,25-35% retention improvement,$80/customer,80,2576.415257,772.9245771,8.66,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,789) — maximum retention effort warranted"
C02353,At Risk,Critical,96.32,122,978.68,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.37,25-35% retention improvement,$60/customer,60,942.6645759999999,263.94608128,3.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02354,At Risk,Low,0.19,28,537.34,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.07,10-15% activation rate,$3/customer,3,1.0209460000000001,0.12251352000000001,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02355,Lost,Critical,99.61,188,284.94,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.97,N/A,$1/customer (survey only),1,283.828734,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02356,Lost,Critical,99.76,429,468.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.3,N/A,$1/customer (survey only),1,467.73473600000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02357,At Risk,Critical,98.5,458,776.71,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,765.05935,214.216618,2.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02358,At Risk,Critical,96.42,135,1124.34,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.31,25-35% retention improvement,$60/customer,60,1084.088628,303.54481584,4.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02359,At Risk,Critical,98.19,96,521.77,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.82,25-35% retention improvement,$60/customer,60,512.325963,143.45126964000002,1.39,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02360,VIP,Critical,94.48,109,1888.37,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.97,30-40% retention improvement,$300/customer,300,1784.1319760000001,713.6527904000001,1.38,Critical VIP churn risk. Revenue impact justifies maximum investment.,Decreasing spend trend — offer may need to be larger
C02361,Loyal,Critical,97.29,541,2717.42,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.43,25-35% retention improvement,$80/customer,80,2643.777918,793.1333754000001,8.91,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,717) — maximum retention effort warranted"
C02362,Lost,Low,2.06,77,167.93,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.99,0-2% return rate,$0/customer,0,3.4593580000000004,0.034593580000000006,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02363,Lost,Critical,99.18,701,745.58,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.88,N/A,$1/customer (survey only),1,739.4662440000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02364,At Risk,Critical,95.38,128,491.66,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.97,25-35% retention improvement,$60/customer,60,468.945308,131.30468624000002,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02365,Lost,Critical,99.32,694,438.43,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.82,N/A,$1/customer (survey only),1,435.448676,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02366,At Risk,Low,2.19,79,336.85,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.92,10-15% activation rate,$3/customer,3,7.377015,0.8852418,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02367,At Risk,Critical,96.98,155,506.8,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.73,25-35% retention improvement,$60/customer,60,491.49464,137.6184992,1.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02368,At Risk,Low,2.17,45,530.93,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.39,10-15% activation rate,$3/customer,3,11.521180999999999,1.3825417199999999,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02369,Lost,Critical,99.7,972,205.12,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.65,N/A,$1/customer (survey only),1,204.50464,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02370,Lost,Critical,99.48,214,71.46,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.89,N/A,$1/customer (survey only),1,71.088408,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02371,Lost,Critical,99.71,546,341.13,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.0,N/A,$1/customer (survey only),1,340.140723,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02372,At Risk,Critical,93.81,171,322.36,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.1,25-35% retention improvement,$60/customer,60,302.40591600000005,84.67365648000002,0.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02373,At Risk,Low,1.74,33,1327.89,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.7,10-15% activation rate,$3/customer,3,23.105286,2.77263432,-0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02374,Lost,Critical,98.59,597,967.28,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.72,N/A,$1/customer (survey only),1,953.641352,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02375,At Risk,Critical,99.16,247,399.4,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.3,25-35% retention improvement,$60/customer,60,396.04504,110.8926112,0.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02376,Lost,Critical,98.17,108,304.62,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.41,N/A,$1/customer (survey only),1,299.045454,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02377,Loyal,Low,2.02,36,1209.66,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.81,15-20% revenue increase,$5/customer,5,24.435132,3.6652698,-0.27,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02378,At Risk,Critical,97.26,180,537.21,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.85,25-35% retention improvement,$60/customer,60,522.490446,146.29732488000002,1.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02379,At Risk,Low,1.55,16,545.1800000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.16,10-15% activation rate,$3/customer,3,8.45029,1.0140348000000001,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02380,Lost,Critical,98.16,307,147.25,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.29,N/A,$1/customer (survey only),1,144.54059999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02381,Lost,Critical,99.69,683,412.08,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.71,N/A,$1/customer (survey only),1,410.802552,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02382,Lost,Critical,99.34,258,306.77,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.11,N/A,$1/customer (survey only),1,304.745318,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02383,Loyal,Low,1.49,60,1896.44,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.42,15-20% revenue increase,$5/customer,5,28.256956000000002,4.2385434,-0.15,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02384,At Risk,Critical,98.35,148,384.95,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.21,25-35% retention improvement,$60/customer,60,378.598325,106.007531,0.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02385,VIP,Low,2.63,42,2784.37,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.95,5-10% retention improvement,$50/customer,50,73.228931,3.6614465500000004,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02386,Lost,Critical,99.46,304,359.39,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.43,N/A,$1/customer (survey only),1,357.44929399999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02387,Lost,Critical,95.9,187,391.46,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.86,N/A,$1/customer (survey only),1,375.41014,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02388,At Risk,Critical,97.29,208,855.46,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.12,25-35% retention improvement,$60/customer,60,832.2770340000001,233.03756952000003,2.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02389,Lost,Critical,99.41,305,46.51,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.04,N/A,$1/customer (survey only),1,46.235591,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02390,At Risk,Low,3.23,48,528.03,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.12,10-15% activation rate,$3/customer,3,17.055369,2.0466442799999998,-0.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02391,Loyal,Low,1.04,25,2444.89,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.55,15-20% revenue increase,$5/customer,5,25.426855999999997,3.8140283999999993,-0.24,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02392,At Risk,Critical,96.88,241,870.0600000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.81,25-35% retention improvement,$60/customer,60,842.914128,236.01595584000003,2.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02393,At Risk,Critical,95.26,248,556.4000000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.55,25-35% retention improvement,$60/customer,60,530.02664,148.40745920000003,1.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02394,At Risk,Critical,96.41,134,398.27,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.24,25-35% retention improvement,$60/customer,60,383.97210699999994,107.51218995999999,0.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02395,At Risk,Low,2.42,83,458.58,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.99,10-15% activation rate,$3/customer,3,11.097636,1.33171632,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02396,At Risk,Low,1.04,83,992.61,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.85,10-15% activation rate,$3/customer,3,10.323144,1.2387772799999999,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02397,At Risk,Critical,95.88,99,933.62,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.26,25-35% retention improvement,$60/customer,60,895.154856,250.64335968000003,3.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02398,At Risk,Critical,96.82,137,615.14,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.12,25-35% retention improvement,$60/customer,60,595.578548,166.76199344,1.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02399,Lost,Critical,99.59,294,151.97,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.39,N/A,$1/customer (survey only),1,151.346923,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02400,At Risk,Low,0.4,21,977.45,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.52,10-15% activation rate,$3/customer,3,3.9098,0.469176,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02401,At Risk,Low,1.69,54,1030.99,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.83,10-15% activation rate,$3/customer,3,17.423731,2.0908477199999997,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02402,Loyal,Low,2.29,84,1777.0,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.79,15-20% revenue increase,$5/customer,5,40.6933,6.103995,0.22,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02403,At Risk,Critical,95.06,124,383.73,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.8,25-35% retention improvement,$60/customer,60,364.77373800000004,102.13664664000002,0.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02404,At Risk,Critical,93.64,134,1560.39,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.58,25-35% retention improvement,$60/customer,60,1461.149196,409.12177488000003,5.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C02405,At Risk,Critical,93.87,203,1923.8,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.67,25-35% retention improvement,$60/customer,60,1805.8710600000002,505.6438968000001,7.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02406,Loyal,Low,0.44,22,1572.97,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.81,15-20% revenue increase,$5/customer,5,6.921068000000001,1.0381602,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02407,At Risk,Critical,95.28,196,1383.64,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.37,25-35% retention improvement,$60/customer,60,1318.332192,369.13301376000004,5.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02408,At Risk,Low,0.85,3,876.23,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.93,10-15% activation rate,$3/customer,3,7.447955,0.8937546,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02409,At Risk,Critical,97.45,144,297.91,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.68,25-35% retention improvement,$60/customer,60,290.31329500000004,81.28772260000002,0.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02410,At Risk,Critical,94.28,95,875.7,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,825.60996,231.17078880000003,2.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02411,At Risk,Low,1.66,23,459.38000000000005,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.64,10-15% activation rate,$3/customer,3,7.625708000000001,0.9150849600000002,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02412,Lost,Critical,99.63,1184,14.62,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.49,N/A,$1/customer (survey only),1,14.565905999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02413,At Risk,Critical,96.56,139,214.79,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.68,25-35% retention improvement,$60/customer,60,207.40122399999998,58.07234272,-0.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02414,At Risk,Low,1.35,85,664.14,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.93,10-15% activation rate,$3/customer,3,8.965890000000002,1.0759068000000003,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02415,Loyal,Critical,95.2,160,1133.4,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.97,25-35% retention improvement,$80/customer,80,1078.9968000000001,323.69904,3.05,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02416,Loyal,Low,0.73,34,1528.29,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.66,15-20% revenue increase,$5/customer,5,11.156517,1.6734775499999999,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02417,At Risk,Low,0.55,7,870.49,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.51,10-15% activation rate,$3/customer,3,4.787695,0.5745234,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02418,At Risk,Critical,97.52,261,382.99,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.18,25-35% retention improvement,$60/customer,60,373.491848,104.57771744000001,0.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02419,At Risk,Critical,96.83,142,727.04,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.12,25-35% retention improvement,$60/customer,60,703.9928319999999,197.11799295999998,2.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02420,Loyal,Low,0.72,72,2042.07,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.17,15-20% revenue increase,$5/customer,5,14.702903999999998,2.2054355999999995,-0.56,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02421,Lost,Critical,99.14,332,375.16,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.51,N/A,$1/customer (survey only),1,371.93362400000007,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02422,Lost,Critical,99.84,790,170.27,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.28,N/A,$1/customer (survey only),1,169.99756800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02423,Lost,Critical,99.52,353,215.77,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.08,N/A,$1/customer (survey only),1,214.734304,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02424,At Risk,Low,0.67,1,887.23,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.21,10-15% activation rate,$3/customer,3,5.944441,0.71333292,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02425,VIP,Low,1.87,58,3355.24,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.31,5-10% retention improvement,$50/customer,50,62.742988,3.1371494,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02426,Lost,Critical,99.12,586,632.88,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.55,N/A,$1/customer (survey only),1,627.310656,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02427,At Risk,Low,4.39,56,1789.21,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.75,10-15% activation rate,$3/customer,3,78.546319,9.425558279999999,2.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02428,At Risk,Critical,94.29,141,842.51,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.02,25-35% retention improvement,$60/customer,60,794.402679,222.43275012000004,2.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02429,Lost,Low,6.42,63,494.49,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,19.31,0-2% return rate,$0/customer,0,31.746257999999997,0.31746258,0.32,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02430,Lost,Critical,99.07,196,175.08999999999995,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.66,N/A,$1/customer (survey only),1,173.46166299999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02431,At Risk,Low,2.36,56,1153.32,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.68,10-15% activation rate,$3/customer,3,27.218352,3.2662022399999997,0.09,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02432,Lost,Critical,99.03,1008,168.85,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.25,N/A,$1/customer (survey only),1,167.212155,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02433,At Risk,Low,0.13,26,421.8,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.21,10-15% activation rate,$3/customer,3,0.5483399999999999,0.06580079999999999,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02434,Lost,Critical,99.8,507,657.84,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.98,N/A,$1/customer (survey only),1,656.52432,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02435,Lost,Low,1.35,26,399.2000000000001,9.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.71,0-2% return rate,$0/customer,0,5.389200000000002,0.05389200000000002,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02436,Loyal,Low,2.27,5,1408.35,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.66,15-20% revenue increase,$5/customer,5,31.969545,4.79543175,-0.04,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02437,At Risk,Critical,96.43,140,938.64,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.95,25-35% retention improvement,$60/customer,60,905.1305520000001,253.43655456000005,3.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02438,Lost,Critical,99.5,256,74.1,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.96,N/A,$1/customer (survey only),1,73.72949999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02439,Lost,Critical,99.64,644,25.38,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.54,N/A,$1/customer (survey only),1,25.288631999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02440,Lost,Critical,100.0,926,57.14,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.13,N/A,$1/customer (survey only),1,57.14,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02441,At Risk,Critical,93.8,128,1037.14,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.43,25-35% retention improvement,$60/customer,60,972.8373200000001,272.39444960000003,3.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02442,Loyal,Low,0.0,20,1550.93,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02443,Lost,Critical,99.29,245,59.41,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.52,N/A,$1/customer (survey only),1,58.988189000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02444,At Risk,Low,1.95,55,892.22,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.82,10-15% activation rate,$3/customer,3,17.39829,2.0877947999999997,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02445,At Risk,Low,0.98,4,909.85,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.92,10-15% activation rate,$3/customer,3,8.91653,1.0699836,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02446,At Risk,Critical,97.83,126,309.85,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.43,25-35% retention improvement,$60/customer,60,303.126255,84.87535140000001,0.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02447,Lost,Critical,99.71,441,422.31,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.42,N/A,$1/customer (survey only),1,421.085301,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02448,At Risk,Low,3.24,70,193.59,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.3,10-15% activation rate,$3/customer,3,6.272316000000001,0.7526779200000001,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02449,At Risk,Critical,95.33,135,451.39,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.8,25-35% retention improvement,$60/customer,60,430.310087,120.48682436000001,1.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02450,At Risk,Low,0.45,66,551.51,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.16,10-15% activation rate,$3/customer,3,2.4817950000000004,0.29781540000000006,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02451,At Risk,Critical,97.35,170,837.71,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.08,25-35% retention improvement,$60/customer,60,815.510685,228.34299180000002,2.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02452,Loyal,Low,0.77,22,1933.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.53,15-20% revenue increase,$5/customer,5,14.885178000000002,2.2327767,-0.55,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02453,Loyal,Low,0.56,27,1196.22,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.75,15-20% revenue increase,$5/customer,5,6.698832000000001,1.0048248000000002,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02454,Lost,Critical,99.66,614,26.53,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.62,N/A,$1/customer (survey only),1,26.439798,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02455,Loyal,Low,0.43,46,1852.74,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.05,15-20% revenue increase,$5/customer,5,7.966782,1.1950173,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02456,Lost,Critical,98.36,618,1170.63,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.1,N/A,$1/customer (survey only),1,1151.4316680000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02457,Lost,Critical,99.0,615,718.8,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.47,N/A,$1/customer (survey only),1,711.612,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02458,Lost,Critical,99.43,232,569.9,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.02,N/A,$1/customer (survey only),1,566.65157,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02459,At Risk,Critical,96.0,255,672.83,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.28,25-35% retention improvement,$60/customer,60,645.9168,180.856704,2.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02460,Lost,Critical,99.73,463,640.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.59,N/A,$1/customer (survey only),1,638.950164,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02461,Lost,Critical,98.93,145,288.9,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.32,N/A,$1/customer (survey only),1,285.80877,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02462,At Risk,Critical,96.09,629,1754.65,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.19,25-35% retention improvement,$60/customer,60,1686.0431850000002,472.0920918000001,6.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02463,Lost,Low,3.98,20,228.17,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.95,0-2% return rate,$0/customer,0,9.081166,0.09081166,0.09,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02464,Lost,Critical,97.85,172,437.43,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.46,N/A,$1/customer (survey only),1,428.02525499999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02465,VIP,Critical,95.31,138,2442.23,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.17,30-40% retention improvement,$300/customer,300,2327.689413,931.0757652000001,2.1,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($2,442) — maximum retention effort warranted"
C02466,At Risk,Critical,92.75,100,269.33,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.38,25-35% retention improvement,$60/customer,60,249.803575,69.945001,0.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02467,At Risk,Critical,99.3,445,1615.38,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.1,25-35% retention improvement,$60/customer,60,1604.0723400000002,449.14025520000007,6.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02468,Lost,Critical,99.67,728,697.39,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.42,N/A,$1/customer (survey only),1,695.088613,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02469,At Risk,Low,1.95,3,1448.81,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.09,10-15% activation rate,$3/customer,3,28.251794999999998,3.3902153999999998,0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02470,Loyal,Low,0.08,19,867.3199999999999,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.72,15-20% revenue increase,$5/customer,5,0.693856,0.1040784,-0.98,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02471,Lost,Critical,98.46,182,116.66,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.84,N/A,$1/customer (survey only),1,114.863436,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02472,At Risk,Low,2.05,57,681.61,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.75,10-15% activation rate,$3/customer,3,13.973004999999999,1.6767605999999997,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02473,Lost,Critical,99.54,356,128.32,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.05,N/A,$1/customer (survey only),1,127.729728,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02474,Loyal,Low,1.28,34,1931.52,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.16,15-20% revenue increase,$5/customer,5,24.723456000000002,3.7085184,-0.26,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02475,At Risk,Low,3.82,4,1130.38,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.58,10-15% activation rate,$3/customer,3,43.180516000000004,5.181661920000001,0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02476,Lost,Critical,99.89,644,152.1,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.06,N/A,$1/customer (survey only),1,151.93269,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02477,Lost,Critical,99.43,229,369.98,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.49,N/A,$1/customer (survey only),1,367.87111400000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02478,Lost,Critical,99.35,731,522.97,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.84,N/A,$1/customer (survey only),1,519.570695,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02479,At Risk,Critical,99.31,197,1308.51,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.67,25-35% retention improvement,$60/customer,60,1299.481281,363.85475868000003,5.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02480,Lost,Critical,99.6,502,842.7,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.13,N/A,$1/customer (survey only),1,839.3292,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02481,At Risk,Low,1.97,17,510.01,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.47,10-15% activation rate,$3/customer,3,10.047196999999999,1.2056636399999998,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02482,At Risk,Critical,91.67,174,584.69,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.91,25-35% retention improvement,$60/customer,60,535.9853230000001,150.07589044000005,1.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02483,Lost,Critical,99.23,570,1035.95,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.54,N/A,$1/customer (survey only),1,1027.973185,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02484,At Risk,Critical,98.51,403,1160.77,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.09,25-35% retention improvement,$60/customer,60,1143.474527,320.17286756000004,4.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02485,At Risk,Critical,97.0,227,2251.55,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.05,25-35% retention improvement,$60/customer,60,2184.0035000000003,611.5209800000001,9.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,252) — maximum retention effort warranted"
C02486,Loyal,Low,0.96,13,1156.4,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.65,15-20% revenue increase,$5/customer,5,11.10144,1.665216,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02487,At Risk,Critical,99.02,262,555.47,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.29,25-35% retention improvement,$60/customer,60,550.026394,154.00739032,1.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02488,At Risk,Low,1.06,8,537.3,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.14,10-15% activation rate,$3/customer,3,5.695379999999999,0.6834455999999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02489,At Risk,Low,4.23,10,1502.09,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.0,10-15% activation rate,$3/customer,3,63.538407,7.62460884,1.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02490,At Risk,Low,1.31,37,1034.73,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.36,10-15% activation rate,$3/customer,3,13.554963,1.62659556,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02491,At Risk,Critical,92.58,128,456.79,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.1,25-35% retention improvement,$60/customer,60,422.896182,118.41093096000002,0.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02492,Lost,Critical,97.28,300,303.19,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.38,N/A,$1/customer (survey only),1,294.943232,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02493,At Risk,Critical,99.11,247,754.91,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.24,25-35% retention improvement,$60/customer,60,748.191301,209.49356428000002,2.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02494,At Risk,Low,1.71,40,1701.65,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.81,10-15% activation rate,$3/customer,3,29.098215000000003,3.4917858,0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02495,At Risk,Low,2.39,70,1161.43,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.38,10-15% activation rate,$3/customer,3,27.758177000000003,3.3309812400000003,0.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02496,Lost,Critical,99.17,265,241.15,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.63,N/A,$1/customer (survey only),1,239.148455,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02497,Lost,Critical,99.33,259,291.1,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.67,N/A,$1/customer (survey only),1,289.14963,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02498,Lost,Critical,99.08,276,215.1,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.07,N/A,$1/customer (survey only),1,213.12108,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02499,At Risk,Critical,95.98,115,982.16,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.03,25-35% retention improvement,$60/customer,60,942.6771679999999,263.94960704,3.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02500,Lost,Low,5.28,80,173.16,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.63,0-2% return rate,$0/customer,0,9.142847999999999,0.09142847999999999,0.09,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02501,Loyal,Low,3.28,42,1017.49,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.41,15-20% revenue increase,$5/customer,5,33.373672,5.0060508,0.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02502,At Risk,Low,2.52,75,297.36,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.61,10-15% activation rate,$3/customer,3,7.493472000000001,0.89921664,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02503,At Risk,Low,2.42,6,968.33,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.39,10-15% activation rate,$3/customer,3,23.433586000000002,2.8120303200000003,-0.06,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02504,At Risk,Critical,99.11,586,969.96,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.74,25-35% retention improvement,$60/customer,60,961.327356,269.17165968,3.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02505,Lost,Critical,98.61,647,91.22,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.02,N/A,$1/customer (survey only),1,89.95204199999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02506,At Risk,Low,1.59,7,1476.69,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.06,10-15% activation rate,$3/customer,3,23.479371000000004,2.8175245200000005,-0.06,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02507,At Risk,Low,1.31,79,732.8100000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.39,10-15% activation rate,$3/customer,3,9.599811,1.15197732,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02508,At Risk,Critical,97.04,103,1007.04,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,977.231616,273.62485248,3.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02509,At Risk,Low,1.56,37,784.14,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.83,10-15% activation rate,$3/customer,3,12.232584000000001,1.46791008,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02510,At Risk,Critical,96.61,142,510.8,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.07,25-35% retention improvement,$60/customer,60,493.48388,138.1754864,1.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02511,At Risk,Critical,99.36,413,893.1,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.25,25-35% retention improvement,$60/customer,60,887.3841600000001,248.46756480000005,3.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02512,Loyal,Low,0.27,24,1779.05,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.52,15-20% revenue increase,$5/customer,5,4.803435,0.72051525,-0.86,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02513,Lost,Critical,99.76,728,126.0,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.68,N/A,$1/customer (survey only),1,125.69760000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02514,At Risk,Low,3.12,63,778.7,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.13,10-15% activation rate,$3/customer,3,24.295440000000003,2.9154528,-0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02515,At Risk,Critical,96.46,136,536.4,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.17,25-35% retention improvement,$60/customer,60,517.41144,144.87520320000002,1.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02516,At Risk,Critical,95.29,164,724.6500000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.08,25-35% retention improvement,$60/customer,60,690.5189850000002,193.34531580000007,2.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02517,Lost,Critical,99.13,291,424.59,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.09,N/A,$1/customer (survey only),1,420.89606699999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02518,VIP,Low,2.42,40,4107.17,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.55,5-10% retention improvement,$50/customer,50,99.393514,4.9696757,-0.9,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02519,At Risk,Critical,99.0,195,423.15,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.41,25-35% retention improvement,$60/customer,60,418.9185,117.29718000000001,0.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02520,At Risk,Critical,97.42,127,905.26,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.23,25-35% retention improvement,$60/customer,60,881.904292,246.93320176000003,3.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02521,At Risk,Critical,98.3,210,513.78,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.12,25-35% retention improvement,$60/customer,60,505.04573999999997,141.4128072,1.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02522,At Risk,Critical,96.06,129,1133.83,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.65,25-35% retention improvement,$60/customer,60,1089.157098,304.96398744,4.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02523,Lost,Critical,99.46,489,167.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.24,N/A,$1/customer (survey only),1,166.456256,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02524,At Risk,Critical,95.64,125,578.48,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.3,25-35% retention improvement,$60/customer,60,553.258272,154.91231616000002,1.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02525,Lost,Critical,97.44,170,530.98,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.5,N/A,$1/customer (survey only),1,517.3869119999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02526,Lost,Critical,99.41,1186,334.07,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.95,N/A,$1/customer (survey only),1,332.09898699999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02527,Lost,Low,3.72,38,283.36,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.89,0-2% return rate,$0/customer,0,10.540992000000001,0.10540992000000002,0.11,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02528,At Risk,Low,1.88,68,1375.52,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.58,10-15% activation rate,$3/customer,3,25.859775999999997,3.1031731199999997,0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02529,At Risk,Critical,94.57,175,874.27,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.77,25-35% retention improvement,$60/customer,60,826.797139,231.50319892000002,2.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02530,Loyal,Low,0.4,18,1224.89,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.22,15-20% revenue increase,$5/customer,5,4.89956,0.734934,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02531,At Risk,Low,1.85,35,1152.28,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.21,10-15% activation rate,$3/customer,3,21.317180000000004,2.5580616000000003,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02532,Loyal,Critical,94.9,93,1566.0,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.61,25-35% retention improvement,$80/customer,80,1486.134,445.8402,4.57,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02533,At Risk,Critical,96.96,157,1736.7,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.86,25-35% retention improvement,$60/customer,60,1683.9043199999999,471.4932096,6.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02534,At Risk,Low,0.87,14,1075.54,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.01,10-15% activation rate,$3/customer,3,9.357197999999999,1.1228637599999998,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02535,At Risk,Critical,91.54,124,381.46,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.05,25-35% retention improvement,$60/customer,60,349.188484,97.77277552000001,0.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02536,Lost,Critical,97.98,181,313.04,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.79,N/A,$1/customer (survey only),1,306.71659200000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02537,Lost,Critical,99.66,656,44.34,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.62,N/A,$1/customer (survey only),1,44.189244,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02538,VIP,Critical,94.5,127,3500.8500000000004,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.21,30-40% retention improvement,$300/customer,300,3308.3032500000004,1323.3213000000003,3.41,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,501) — maximum retention effort warranted"
C02539,Loyal,Low,0.29,27,2400.05,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.15,15-20% revenue increase,$5/customer,5,6.960145,1.04402175,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02540,At Risk,Low,0.86,17,1657.5,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.12,10-15% activation rate,$3/customer,3,14.2545,1.71054,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02541,At Risk,Low,2.1,22,773.54,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.36,10-15% activation rate,$3/customer,3,16.24434,1.9493208,-0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02542,Loyal,Low,0.53,24,1153.94,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.26,15-20% revenue increase,$5/customer,5,6.115882,0.9173823,-0.82,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02543,At Risk,Low,1.09,30,1193.42,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.95,10-15% activation rate,$3/customer,3,13.008278,1.56099336,-0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02544,At Risk,Low,0.49,16,587.6800000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.38,10-15% activation rate,$3/customer,3,2.8796320000000004,0.34555584000000006,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02545,At Risk,Low,1.89,25,1048.1999999999998,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.07,10-15% activation rate,$3/customer,3,19.810979999999997,2.3773175999999996,-0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02546,At Risk,Low,2.08,42,1042.41,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.58,10-15% activation rate,$3/customer,3,21.682128000000002,2.60185536,-0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02547,Loyal,Low,2.5,20,3850.9,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,34.16,15-20% revenue increase,$5/customer,5,96.27250000000001,14.440875,1.89,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02548,At Risk,Critical,97.02,230,713.78,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.08,25-35% retention improvement,$60/customer,60,692.5093559999999,193.90261968,2.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02549,Loyal,Low,0.88,9,2378.02,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.18,15-20% revenue increase,$5/customer,5,20.926576,3.1389864,-0.37,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02550,Lost,Medium,28.22,86,175.95999999999998,5.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,39.52,3-5% win-back rate,$2/customer,2,49.655911999999994,1.9862364799999999,-0.01,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,None
C02551,At Risk,Low,2.17,47,741.5799999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.34,10-15% activation rate,$3/customer,3,16.092285999999998,1.9310743199999996,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02552,At Risk,Low,0.48,42,1176.04,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.12,10-15% activation rate,$3/customer,3,5.644991999999999,0.6773990399999998,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02553,At Risk,Low,0.59,52,500.71,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.75,10-15% activation rate,$3/customer,3,2.954189,0.35450267999999996,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02554,Loyal,Low,0.23,69,1826.94,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.96,15-20% revenue increase,$5/customer,5,4.201962,0.6302943,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02555,At Risk,Critical,93.78,296,592.39,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,555.5433419999999,155.55213576,1.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02556,Lost,Critical,99.29,213,421.47,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.08,N/A,$1/customer (survey only),1,418.4775630000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02557,Lost,Critical,100.0,573,261.53,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.14,N/A,$1/customer (survey only),1,261.53,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02558,At Risk,Low,0.99,59,534.02,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.68,10-15% activation rate,$3/customer,3,5.286797999999999,0.6344157599999999,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02559,At Risk,Critical,96.74,166,762.5999999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.21,25-35% retention improvement,$60/customer,60,737.7392399999999,206.5669872,2.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02560,At Risk,Critical,97.04,149,836.53,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.07,25-35% retention improvement,$60/customer,60,811.768712,227.29523936000004,2.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02561,Lost,Critical,98.71,177,131.95000000000002,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.09,N/A,$1/customer (survey only),1,130.247845,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02562,At Risk,Low,3.63,67,928.1,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.43,10-15% activation rate,$3/customer,3,33.69003,4.0428036,0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02563,Loyal,Low,1.11,25,1899.21,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.19,15-20% revenue increase,$5/customer,5,21.081231000000002,3.1621846500000004,-0.37,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02564,At Risk,Low,1.17,49,750.9499999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.9,10-15% activation rate,$3/customer,3,8.786114999999999,1.0543337999999998,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02565,At Risk,Low,0.96,79,1282.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.18,10-15% activation rate,$3/customer,3,12.313151999999997,1.4775782399999995,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02566,Loyal,Low,2.27,2,1279.77,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.47,15-20% revenue increase,$5/customer,5,29.050779000000002,4.35761685,-0.13,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02567,Lost,Low,4.76,60,274.27,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.29,0-2% return rate,$0/customer,0,13.055251999999998,0.13055251999999998,0.13,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02568,Lost,Critical,99.74,634,553.09,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.63,N/A,$1/customer (survey only),1,551.651966,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02569,At Risk,Low,1.8,5,537.87,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.4,10-15% activation rate,$3/customer,3,9.68166,1.1617992000000001,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02570,At Risk,Critical,96.7,140,760.4,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.54,25-35% retention improvement,$60/customer,60,735.3068000000001,205.88590400000004,2.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02571,Lost,Critical,99.44,262,205.09,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,203.941496,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02572,Loyal,Critical,85.78,106,4102.8,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.67,25-35% retention improvement,$80/customer,80,3519.38184,1055.814552,12.2,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,103) — maximum retention effort warranted"
C02573,Lost,Critical,99.89,268,29.25,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.15,N/A,$1/customer (survey only),1,29.217825,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02574,Loyal,Critical,91.95,270,892.04,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.09,25-35% retention improvement,$80/customer,80,820.23078,246.069234,2.08,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C02575,VIP,Critical,97.98,600,2658.7200000000003,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.4,30-40% retention improvement,$300/customer,300,2605.0138560000005,1042.0055424000002,2.47,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,659) — maximum retention effort warranted"
C02576,Loyal,Low,0.51,35,1429.34,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.9,15-20% revenue increase,$5/customer,5,7.289634,1.0934451,-0.78,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02577,Lost,Critical,99.78,275,499.7,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.43,N/A,$1/customer (survey only),1,498.60066,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02578,Lost,Low,5.04,29,166.51,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.81,0-2% return rate,$0/customer,0,8.392104,0.08392104,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02579,Lost,Critical,99.14,627,430.67,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.45,N/A,$1/customer (survey only),1,426.96623800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02580,Loyal,Low,0.57,41,2117.12,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.81,15-20% revenue increase,$5/customer,5,12.067583999999998,1.8101375999999996,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02581,Lost,Critical,96.52,130,269.07,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.46,N/A,$1/customer (survey only),1,259.70636399999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02582,At Risk,Low,1.65,29,909.47,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.88,10-15% activation rate,$3/customer,3,15.006255000000001,1.8007506,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02583,Loyal,Low,0.93,12,2031.79,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.98,15-20% revenue increase,$5/customer,5,18.895647,2.83434705,-0.43,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02584,At Risk,Low,1.39,78,1388.0300000000002,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.35,10-15% activation rate,$3/customer,3,19.293617,2.31523404,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02585,At Risk,Low,5.3,60,1494.47,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.1,10-15% activation rate,$3/customer,3,79.20691,9.5048292,2.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02586,At Risk,Critical,99.61,265,497.62,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.75,25-35% retention improvement,$60/customer,60,495.679282,138.79019896000003,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02587,At Risk,Critical,96.07,106,1295.99,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.92,25-35% retention improvement,$60/customer,60,1245.0575929999998,348.61612604,4.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02588,At Risk,Critical,92.23,92,882.3,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.07,25-35% retention improvement,$60/customer,60,813.74529,227.84868120000002,2.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02589,At Risk,Low,1.84,10,168.46,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.16,10-15% activation rate,$3/customer,3,3.099664,0.37195968,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02590,Lost,Critical,99.07,652,829.73,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.09,N/A,$1/customer (survey only),1,822.013511,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02591,Lost,Critical,99.79,448,215.06,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.75,N/A,$1/customer (survey only),1,214.608374,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02592,Lost,Critical,99.16,401,253.27,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.06,N/A,$1/customer (survey only),1,251.142532,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02593,At Risk,Critical,98.51,261,846.69,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.79,25-35% retention improvement,$60/customer,60,834.0743190000002,233.54080932000008,2.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02594,At Risk,Critical,97.39,182,510.79,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.09,25-35% retention improvement,$60/customer,60,497.45838100000003,139.28834668000002,1.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02595,Loyal,Low,2.73,59,1103.21,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.21,15-20% revenue increase,$5/customer,5,30.117633,4.51764495,-0.1,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02596,At Risk,Critical,98.49,429,1986.92,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.16,25-35% retention improvement,$60/customer,60,1956.917508,547.93690224,8.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02597,Lost,Critical,98.58,292,300.15,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.72,N/A,$1/customer (survey only),1,295.88786999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02598,Lost,Critical,99.53,529,282.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.29,N/A,$1/customer (survey only),1,281.241921,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02599,At Risk,Low,5.55,46,318.96,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.19,10-15% activation rate,$3/customer,3,17.70228,2.1242735999999995,-0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02600,Lost,Critical,99.24,473,366.23,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.8,N/A,$1/customer (survey only),1,363.446652,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02601,Lost,Critical,99.79,549,780.8000000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.99,N/A,$1/customer (survey only),1,779.1603200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02602,At Risk,Low,0.93,11,387.8,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.39,10-15% activation rate,$3/customer,3,3.6065400000000003,0.4327848,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02603,At Risk,Low,1.46,43,711.6800000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.2,10-15% activation rate,$3/customer,3,10.390528000000002,1.24686336,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02604,At Risk,Low,0.75,9,383.68,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.71,10-15% activation rate,$3/customer,3,2.8776,0.345312,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02605,At Risk,Low,3.26,36,1248.54,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.79,10-15% activation rate,$3/customer,3,40.702403999999994,4.8842884799999995,0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02606,Lost,Critical,99.65,590,1021.55,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.19,N/A,$1/customer (survey only),1,1017.974575,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02607,Loyal,Low,0.0,16,3955.65,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02608,VIP,Critical,98.22,214,2764.8,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.15,30-40% retention improvement,$300/customer,300,2715.58656,1086.2346240000002,2.62,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,765) — maximum retention effort warranted"
C02609,Lost,Critical,99.45,307,131.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.09,N/A,$1/customer (survey only),1,130.43862000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02610,At Risk,Low,1.93,36,168.44,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.23,10-15% activation rate,$3/customer,3,3.2508919999999994,0.3901070399999999,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02611,Lost,Critical,98.46,403,487.02,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.68,N/A,$1/customer (survey only),1,479.51989199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02612,At Risk,Low,2.66,55,745.43,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.74,10-15% activation rate,$3/customer,3,19.828438000000002,2.37941256,-0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02613,Loyal,Low,0.08,6,1459.34,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.55,15-20% revenue increase,$5/customer,5,1.167472,0.1751208,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02614,At Risk,Critical,95.15,111,598.03,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.02,25-35% retention improvement,$60/customer,60,569.025545,159.3271526,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02615,Lost,Critical,99.93,526,206.04,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.0,N/A,$1/customer (survey only),1,205.895772,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02616,Lost,Critical,100.0,534,157.62,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.13,N/A,$1/customer (survey only),1,157.62,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02617,Loyal,Low,0.62,39,2441.98,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.23,15-20% revenue increase,$5/customer,5,15.140276,2.2710414,-0.55,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C02618,At Risk,Low,2.71,35,2188.77,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.53,10-15% activation rate,$3/customer,3,59.315667,7.117880039999999,1.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02619,At Risk,Low,1.11,55,754.48,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.14,10-15% activation rate,$3/customer,3,8.374728000000001,1.0049673600000002,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02620,Lost,Critical,99.22,285,147.95,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.32,N/A,$1/customer (survey only),1,146.79599,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02621,Loyal,Low,1.57,9,1688.1,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.63,15-20% revenue increase,$5/customer,5,26.50317,3.9754755,-0.2,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02622,Lost,Low,2.81,35,97.08,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.63,0-2% return rate,$0/customer,0,2.727948,0.027279480000000002,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02623,Lost,Critical,97.55,123,508.63,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.42,N/A,$1/customer (survey only),1,496.16856499999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02624,Lost,Critical,99.43,460,943.73,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.36,N/A,$1/customer (survey only),1,938.3507390000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02625,Lost,Critical,99.65,382,326.42,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,325.27753,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02626,Loyal,Low,0.1,56,2257.83,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.03,15-20% revenue increase,$5/customer,5,2.25783,0.33867449999999993,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02627,At Risk,Low,1.86,7,435.91,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.08,10-15% activation rate,$3/customer,3,8.107926,0.9729511200000001,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02628,Loyal,Low,0.45,8,2071.32,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.34,15-20% revenue increase,$5/customer,5,9.320940000000002,1.3981410000000003,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02629,Lost,Low,2.89,16,179.01999999999998,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.97,0-2% return rate,$0/customer,0,5.173678,0.051736779999999996,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02630,Loyal,Low,1.93,13,960.62,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.28,15-20% revenue increase,$5/customer,5,18.539965999999996,2.780994899999999,-0.44,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02631,Lost,Critical,99.89,605,71.29,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.56,N/A,$1/customer (survey only),1,71.21158100000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02632,Lost,Critical,99.39,176,217.2,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.09,N/A,$1/customer (survey only),1,215.87508,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02633,At Risk,Critical,98.03,247,956.68,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.02,25-35% retention improvement,$60/customer,60,937.833404,262.59335312,3.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02634,Lost,Critical,98.5,260,452.61,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.87,N/A,$1/customer (survey only),1,445.82085,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02635,Lost,Critical,100.0,408,176.82999999999998,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.36,N/A,$1/customer (survey only),1,176.82999999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02636,At Risk,Critical,95.99,144,474.8,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.25,25-35% retention improvement,$60/customer,60,455.76052,127.6129456,1.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02637,Lost,Critical,99.87,640,458.99,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.93,N/A,$1/customer (survey only),1,458.39331300000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02638,Loyal,Low,0.33,8,1990.64,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.05,15-20% revenue increase,$5/customer,5,6.5691120000000005,0.9853668,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02639,Loyal,Low,0.27,56,1806.49,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.21,15-20% revenue increase,$5/customer,5,4.877523,0.73162845,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02640,At Risk,Low,1.54,85,769.24,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.77,10-15% activation rate,$3/customer,3,11.846296,1.42155552,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02641,Lost,Critical,99.91,877,100.03,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.23,N/A,$1/customer (survey only),1,99.939973,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02642,Loyal,Low,0.3,35,1729.0,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.31,15-20% revenue increase,$5/customer,5,5.187,0.77805,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02643,At Risk,Low,1.17,4,367.84,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.34,10-15% activation rate,$3/customer,3,4.3037279999999996,0.5164473599999999,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02644,Lost,Critical,97.53,150,232.22000000000003,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.52,N/A,$1/customer (survey only),1,226.48416600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02645,At Risk,Low,4.77,12,508.4,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.12,10-15% activation rate,$3/customer,3,24.250679999999996,2.9100815999999994,-0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02646,Lost,Critical,99.89,526,124.97,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.67,N/A,$1/customer (survey only),1,124.832533,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02647,At Risk,Low,2.1,4,343.97,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.88,10-15% activation rate,$3/customer,3,7.223370000000001,0.8668044,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02648,At Risk,Low,2.5,7,555.95,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.07,10-15% activation rate,$3/customer,3,13.898750000000001,1.66785,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02649,At Risk,Critical,97.88,208,1010.63,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.8,25-35% retention improvement,$60/customer,60,989.204644,276.97730032000004,3.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02650,Loyal,Low,0.35,12,4492.93,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.63,15-20% revenue increase,$5/customer,5,15.725254999999999,2.35878825,-0.53,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02651,Lost,Critical,99.71,187,394.56,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.95,N/A,$1/customer (survey only),1,393.415776,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02652,At Risk,Critical,94.05,118,934.64,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.89,25-35% retention improvement,$60/customer,60,879.02892,246.12809760000002,3.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02653,Loyal,Low,1.51,79,3165.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.44,15-20% revenue increase,$5/customer,5,47.79285900000001,7.168928850000001,0.43,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02654,Lost,Critical,99.35,686,1077.99,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.62,N/A,$1/customer (survey only),1,1070.983065,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02655,At Risk,Low,2.07,71,467.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.74,10-15% activation rate,$3/customer,3,9.674559,1.16094708,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02656,Lost,Critical,98.74,134,271.3,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.19,N/A,$1/customer (survey only),1,267.88162,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02657,Lost,Critical,99.11,615,51.12,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.89,N/A,$1/customer (survey only),1,50.665032,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02658,Lost,Critical,98.35,265,99.21,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.51,N/A,$1/customer (survey only),1,97.57303499999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02659,At Risk,Low,0.2,46,1073.99,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.29,10-15% activation rate,$3/customer,3,2.14798,0.2577576,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02660,At Risk,Low,0.96,20,1158.3,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.66,10-15% activation rate,$3/customer,3,11.119679999999999,1.3343615999999998,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02661,Lost,Critical,99.59,461,71.91,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.57,N/A,$1/customer (survey only),1,71.615169,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02662,At Risk,Low,2.91,77,756.6800000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.27,10-15% activation rate,$3/customer,3,22.019388000000003,2.6423265600000003,-0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02663,At Risk,Critical,95.68,93,786.0999999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.58,25-35% retention improvement,$60/customer,60,752.14048,210.59933440000003,2.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02664,Loyal,Critical,93.17,95,3175.99,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.32,25-35% retention improvement,$80/customer,80,2959.0698829999997,887.7209648999999,10.1,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($3,176) — maximum retention effort warranted"
C02665,At Risk,Low,1.09,18,732.55,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.06,10-15% activation rate,$3/customer,3,7.984794999999999,0.9581753999999999,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02666,Lost,Critical,99.42,380,434.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.14,N/A,$1/customer (survey only),1,432.337812,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02667,Lost,Critical,99.28,653,259.66,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.11,N/A,$1/customer (survey only),1,257.790448,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02668,At Risk,Low,0.92,23,1131.91,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.54,10-15% activation rate,$3/customer,3,10.413572,1.24962864,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02669,Lost,Critical,99.34,622,540.53,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.58,N/A,$1/customer (survey only),1,536.962502,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02670,At Risk,Critical,97.86,351,820.1800000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,802.6281480000001,224.73588144000004,2.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02671,VIP,Low,5.95,9,1700.34,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.92,5-10% retention improvement,$50/customer,50,101.17023,5.058511500000001,-0.9,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C02672,At Risk,Low,3.11,31,587.53,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.92,10-15% activation rate,$3/customer,3,18.272183,2.1926619599999997,-0.27,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02673,At Risk,Critical,95.16,157,923.61,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.56,25-35% retention improvement,$60/customer,60,878.907276,246.09403728000004,3.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02674,At Risk,Low,5.29,78,1622.8300000000002,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.59,10-15% activation rate,$3/customer,3,85.84770700000001,10.301724840000002,2.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02675,At Risk,Low,1.46,24,351.26,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.63,10-15% activation rate,$3/customer,3,5.1283959999999995,0.6154075199999999,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02676,At Risk,Low,2.37,57,470.81,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.66,10-15% activation rate,$3/customer,3,11.158197000000001,1.3389836400000001,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02677,At Risk,Critical,96.77,180,1069.52,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.89,25-35% retention improvement,$60/customer,60,1034.974504,289.79286112000005,3.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02678,At Risk,Critical,93.34,99,1172.83,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,1094.7195219999999,306.52146616,4.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02679,Lost,Critical,98.82,189,440.52,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.49,N/A,$1/customer (survey only),1,435.32186399999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02680,At Risk,Low,1.12,9,245.2,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.97,10-15% activation rate,$3/customer,3,2.7462400000000002,0.32954880000000003,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02681,Lost,Critical,99.82,252,165.46,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.56,N/A,$1/customer (survey only),1,165.162172,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02682,Lost,Critical,99.39,540,97.61,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.17,N/A,$1/customer (survey only),1,97.014579,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02683,Lost,Critical,99.37,222,135.13,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.15,N/A,$1/customer (survey only),1,134.278681,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02684,Lost,Critical,100.0,308,464.74,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.29,N/A,$1/customer (survey only),1,464.74,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02685,Lost,Critical,99.58,204,298.55,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.73,N/A,$1/customer (survey only),1,297.29609,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02686,At Risk,Low,2.18,44,667.52,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.82,10-15% activation rate,$3/customer,3,14.551936,1.7462323199999998,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02687,Lost,Critical,99.5,299,320.18,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.53,N/A,$1/customer (survey only),1,318.5791,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02688,VIP,Critical,98.87,183,2710.11,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.79,30-40% retention improvement,$300/customer,300,2679.4857570000004,1071.7943028000002,2.57,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($2,710) — maximum retention effort warranted"
C02689,At Risk,Low,1.66,59,800.69,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.65,10-15% activation rate,$3/customer,3,13.291454000000002,1.59497448,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02690,Loyal,Low,0.88,78,2823.74,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.17,15-20% revenue increase,$5/customer,5,24.848912,3.7273368,-0.25,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02691,At Risk,Low,1.71,6,466.5,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.39,10-15% activation rate,$3/customer,3,7.97715,0.9572579999999999,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02692,Loyal,Low,0.51,20,2610.36,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.32,15-20% revenue increase,$5/customer,5,13.312836,1.9969254,-0.6,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02693,Loyal,Low,0.0,10,2329.49,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02694,Lost,Critical,99.98,456,288.55,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.67,N/A,$1/customer (survey only),1,288.49229,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02695,Loyal,Low,0.62,15,2369.53,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.51,15-20% revenue increase,$5/customer,5,14.691086,2.2036629,-0.56,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02696,At Risk,Low,3.2,70,831.94,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.64,10-15% activation rate,$3/customer,3,26.622080000000004,3.1946496000000004,0.06,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02697,Lost,Critical,97.86,359,867.4200000000001,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.16,N/A,$1/customer (survey only),1,848.8572120000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02698,At Risk,Low,2.49,14,558.4,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.07,10-15% activation rate,$3/customer,3,13.904160000000001,1.6684992,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02699,At Risk,Low,1.62,17,1162.96,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.98,10-15% activation rate,$3/customer,3,18.839952000000004,2.2607942400000005,-0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02700,Lost,Critical,98.42,365,215.84,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.39,N/A,$1/customer (survey only),1,212.42972799999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02701,Lost,Critical,100.0,782,21.44,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.22,N/A,$1/customer (survey only),1,21.44,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02702,Lost,Critical,99.74,332,222.79,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.15,N/A,$1/customer (survey only),1,222.21074599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02703,At Risk,Critical,97.18,145,667.27,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.29,25-35% retention improvement,$60/customer,60,648.452986,181.56683608000003,2.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02704,At Risk,Critical,95.9,92,593.35,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.69,25-35% retention improvement,$60/customer,60,569.0226500000001,159.32634200000004,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02705,Loyal,Low,1.04,42,1856.77,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.69,15-20% revenue increase,$5/customer,5,19.310408,2.8965612,-0.42,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02706,At Risk,Critical,99.05,310,1405.75,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.48,25-35% retention improvement,$60/customer,60,1392.3953749999998,389.870705,5.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02707,At Risk,Critical,91.44,91,505.31,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.94,25-35% retention improvement,$60/customer,60,462.055464,129.37552992,1.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02708,VIP,Critical,98.38,442,2405.92,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.21,30-40% retention improvement,$300/customer,300,2366.944096,946.7776384000001,2.16,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,406) — maximum retention effort warranted"
C02709,Lost,Critical,99.75,383,129.19,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.73,N/A,$1/customer (survey only),1,128.867025,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02710,Loyal,Low,1.23,52,2548.08,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.62,15-20% revenue increase,$5/customer,5,31.341383999999998,4.701207599999999,-0.06,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02711,At Risk,Critical,87.2,92,274.01,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.29,25-35% retention improvement,$60/customer,60,238.93671999999998,66.9022816,0.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02712,At Risk,Critical,99.27,297,1125.76,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.04,25-35% retention improvement,$60/customer,60,1117.5419519999998,312.91174656,4.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02713,At Risk,Low,0.68,24,495.54,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.95,10-15% activation rate,$3/customer,3,3.3696720000000004,0.40436064000000005,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02714,Lost,Critical,99.53,235,216.4,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.09,N/A,$1/customer (survey only),1,215.38291999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02715,Loyal,Low,0.57,1,2078.48,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.11,15-20% revenue increase,$5/customer,5,11.847335999999999,1.7771003999999997,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02716,Lost,Critical,99.34,409,128.11,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.71,N/A,$1/customer (survey only),1,127.26447400000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02717,At Risk,Critical,98.67,245,839.8199999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.78,25-35% retention improvement,$60/customer,60,828.650394,232.02211032000002,2.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02718,At Risk,Critical,93.02,155,2276.64,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.32,25-35% retention improvement,$60/customer,60,2117.7305279999996,592.9645478399999,8.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"High lifetime spend ($2,277) — maximum retention effort warranted"
C02719,Lost,Critical,98.78,521,710.85,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.44,N/A,$1/customer (survey only),1,702.17763,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02720,At Risk,Low,0.59,9,606.03,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.04,10-15% activation rate,$3/customer,3,3.5755769999999996,0.4290692399999999,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02721,Loyal,Low,0.72,51,1466.45,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.56,15-20% revenue increase,$5/customer,5,10.55844,1.5837659999999998,-0.68,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02722,Lost,Critical,99.06,412,242.42,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.3,N/A,$1/customer (survey only),1,240.141252,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02723,At Risk,Critical,95.18,148,753.15,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.49,25-35% retention improvement,$60/customer,60,716.8481700000001,200.71748760000006,2.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02724,At Risk,Low,0.67,65,860.79,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.82,10-15% activation rate,$3/customer,3,5.767293,0.6920751599999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02725,At Risk,Low,2.65,39,834.3,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.28,10-15% activation rate,$3/customer,3,22.108949999999997,2.6530739999999993,-0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02726,Lost,Critical,98.72,311,435.56,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.8,N/A,$1/customer (survey only),1,429.984832,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02727,At Risk,Medium,26.06,88,517.72,8.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,62.49,15-20% retention improvement,$8/customer,8,134.917832,24.28520976,2.04,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C02728,Lost,Critical,100.0,609,327.75,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.26,N/A,$1/customer (survey only),1,327.75,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02729,At Risk,Critical,99.02,319,1026.95,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,1016.88589,284.72804920000004,3.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02730,Loyal,Low,0.24,13,2302.87,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.75,15-20% revenue increase,$5/customer,5,5.526888,0.8290331999999999,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02731,Lost,Critical,99.63,270,275.28,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.57,N/A,$1/customer (survey only),1,274.261464,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02732,At Risk,Critical,98.51,229,709.47,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.1,25-35% retention improvement,$60/customer,60,698.898897,195.69169116000003,2.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02733,Loyal,Low,2.99,85,1134.23,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.44,15-20% revenue increase,$5/customer,5,33.91347700000001,5.087021550000001,0.02,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02734,Lost,Critical,99.43,299,461.02,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.59,N/A,$1/customer (survey only),1,458.39218600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02735,At Risk,Low,1.29,8,639.99,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.12,10-15% activation rate,$3/customer,3,8.255871,0.9907045200000001,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02736,Lost,Low,1.13,12,49.9,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.23,0-2% return rate,$0/customer,0,0.56387,0.0056387,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02737,Loyal,Low,0.69,21,2255.53,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.61,15-20% revenue increase,$5/customer,5,15.563157,2.33447355,-0.53,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02738,Lost,Critical,95.18,152,79.73,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.35,N/A,$1/customer (survey only),1,75.88701400000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02739,At Risk,Critical,97.42,294,968.23,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.03,25-35% retention improvement,$60/customer,60,943.249666,264.10990648000006,3.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02740,At Risk,Low,2.33,36,1472.11,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.13,10-15% activation rate,$3/customer,3,34.300163,4.11601956,0.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02741,At Risk,Low,1.02,24,895.9200000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.63,10-15% activation rate,$3/customer,3,9.138384000000002,1.0966060800000001,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02742,At Risk,Critical,98.36,223,416.24,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.03,25-35% retention improvement,$60/customer,60,409.41366400000004,114.63582592000002,0.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02743,Loyal,Critical,95.0,312,1333.48,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.29,25-35% retention improvement,$80/customer,80,1266.806,380.0418,3.75,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02744,At Risk,Critical,96.87,115,729.3199999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.12,25-35% retention improvement,$60/customer,60,706.4922839999999,197.81783952,2.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02745,At Risk,Low,2.36,39,796.73,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.64,10-15% activation rate,$3/customer,3,18.802828,2.25633936,-0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02746,At Risk,Critical,96.03,98,302.29,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.35,25-35% retention improvement,$60/customer,60,290.28908700000005,81.28094436000002,0.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02747,At Risk,Critical,94.47,132,526.17,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.09,25-35% retention improvement,$60/customer,60,497.072799,139.18038372,1.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02748,Lost,Critical,99.31,581,281.04,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.27,N/A,$1/customer (survey only),1,279.100824,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02749,At Risk,Critical,93.69,141,1495.52,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.16,25-35% retention improvement,$60/customer,60,1401.152688,392.32275264000003,5.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02750,Loyal,Low,0.89,17,1030.43,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.31,15-20% revenue increase,$5/customer,5,9.170827000000001,1.37562405,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02751,Loyal,Low,0.17,16,1284.76,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.98,15-20% revenue increase,$5/customer,5,2.184092,0.3276138,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02752,Lost,Critical,94.28,167,339.95,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,320.50486,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02753,At Risk,Low,4.56,80,289.06,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.64,10-15% activation rate,$3/customer,3,13.181135999999999,1.5817363199999999,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02754,Loyal,Low,1.84,12,1149.92,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.86,15-20% revenue increase,$5/customer,5,21.158528,3.1737792,-0.37,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02755,Loyal,Low,0.45,18,1033.2,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.13,15-20% revenue increase,$5/customer,5,4.649400000000001,0.6974100000000001,-0.86,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02756,At Risk,Critical,95.71,189,515.65,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.07,25-35% retention improvement,$60/customer,60,493.52861499999995,138.1880122,1.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02757,Loyal,Low,0.31,9,1280.26,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.87,15-20% revenue increase,$5/customer,5,3.968806,0.5953208999999999,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02758,Lost,Critical,98.48,164,604.28,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.11,N/A,$1/customer (survey only),1,595.0949439999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02759,Lost,Critical,100.0,734,195.48,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.56,N/A,$1/customer (survey only),1,195.48,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02760,Lost,Critical,98.97,416,522.02,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.5,N/A,$1/customer (survey only),1,516.643194,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02761,At Risk,Low,0.78,22,743.74,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.5,10-15% activation rate,$3/customer,3,5.801172,0.69614064,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02762,Lost,Low,5.84,55,58.51,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.97,0-2% return rate,$0/customer,0,3.416984,0.03416984,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02763,Lost,Critical,100.0,300,222.39,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.15,N/A,$1/customer (survey only),1,222.39,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02764,At Risk,Low,2.05,81,366.61,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.28,10-15% activation rate,$3/customer,3,7.515504999999999,0.9018605999999999,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02765,At Risk,Low,1.18,4,1054.44,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.53,10-15% activation rate,$3/customer,3,12.442392,1.49308704,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02766,Loyal,Low,0.84,10,1910.83,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.67,15-20% revenue increase,$5/customer,5,16.050971999999998,2.4076457999999996,-0.52,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02767,Lost,Critical,96.18,131,143.03,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.53,N/A,$1/customer (survey only),1,137.56625400000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02768,At Risk,Critical,97.0,101,552.66,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.24,25-35% retention improvement,$60/customer,60,536.0802,150.10245600000002,1.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02769,Lost,Critical,99.93,459,379.18,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.21,N/A,$1/customer (survey only),1,378.914574,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02770,Lost,Low,2.06,44,113.09,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.41,0-2% return rate,$0/customer,0,2.329654,0.02329654,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02771,Lost,Critical,97.54,580,894.4000000000001,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.54,N/A,$1/customer (survey only),1,872.3977600000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02772,Lost,Critical,98.61,225,615.81,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.49,N/A,$1/customer (survey only),1,607.250241,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02773,At Risk,Medium,25.26,86,591.15,9.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,63.03,15-20% retention improvement,$8/customer,8,149.32449,26.8784082,2.36,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C02774,Lost,Critical,98.77,742,503.92,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.76,N/A,$1/customer (survey only),1,497.72178399999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02775,Loyal,Low,0.12,8,2336.81,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.67,15-20% revenue increase,$5/customer,5,2.804172,0.4206258,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02776,Lost,Critical,98.25,212,478.29,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.64,N/A,$1/customer (survey only),1,469.91992500000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02777,At Risk,Low,2.57,47,1401.99,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.56,10-15% activation rate,$3/customer,3,36.03114299999999,4.323737159999999,0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02778,At Risk,Critical,97.32,294,675.15,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.65,25-35% retention improvement,$60/customer,60,657.05598,183.9756744,2.07,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02779,VIP,Low,2.08,72,3828.28,10.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.11,5-10% retention improvement,$50/customer,50,79.628224,3.9814112,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02780,At Risk,Critical,91.51,102,1367.4599999999998,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.93,25-35% retention improvement,$60/customer,60,1251.3626459999998,350.38154088,4.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02781,At Risk,Critical,94.87,166,1181.71,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.05,25-35% retention improvement,$60/customer,60,1121.088277,313.90471756000005,4.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02782,At Risk,Critical,96.27,103,727.71,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.44,25-35% retention improvement,$60/customer,60,700.566417,196.15859676000002,2.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02783,At Risk,Low,0.84,25,827.9300000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.15,10-15% activation rate,$3/customer,3,6.954612,0.83455344,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02784,Loyal,Critical,92.24,94,2051.71,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.09,25-35% retention improvement,$80/customer,80,1892.497304,567.7491911999999,6.1,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,052) — maximum retention effort warranted"
C02785,Lost,Critical,99.02,263,58.2,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.48,N/A,$1/customer (survey only),1,57.62964,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02786,Lost,Critical,96.46,110,435.06,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.08,N/A,$1/customer (survey only),1,419.65887599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02787,At Risk,Critical,98.51,156,649.53,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.93,25-35% retention improvement,$60/customer,60,639.8520030000001,179.15856084000004,1.99,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02788,At Risk,Critical,98.76,182,1163.73,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,1149.2997480000001,321.80392944000005,4.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02789,At Risk,Low,3.87,71,371.15,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.8,10-15% activation rate,$3/customer,3,14.363504999999998,1.7236205999999996,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02790,Lost,Critical,99.77,891,43.42,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.58,N/A,$1/customer (survey only),1,43.320133999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02791,Lost,Critical,99.54,540,487.24,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.04,N/A,$1/customer (survey only),1,484.99869600000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02792,Loyal,Low,0.71,26,1677.44,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.12,15-20% revenue increase,$5/customer,5,11.909824,1.7864736,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02793,Loyal,Low,2.48,77,2214.82,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.71,15-20% revenue increase,$5/customer,5,54.927536,8.2391304,0.65,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02794,VIP,Low,1.79,0,2068.85,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,41.61,5-10% retention improvement,$50/customer,50,37.032415,1.8516207500000001,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02795,Lost,Critical,98.32,186,221.61,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.44,N/A,$1/customer (survey only),1,217.886952,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02796,Lost,Critical,99.78,792,86.63,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.94,N/A,$1/customer (survey only),1,86.439414,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02797,Lost,Critical,96.31,221,838.95,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.72,N/A,$1/customer (survey only),1,807.9927450000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02798,Lost,Critical,99.84,629,280.75,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,280.30080000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02799,At Risk,Critical,97.19,254,569.99,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.3,25-35% retention improvement,$60/customer,60,553.973281,155.11251868000002,1.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02800,Lost,Critical,98.04,369,392.89,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.91,N/A,$1/customer (survey only),1,385.18935600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02801,Loyal,Critical,95.98,264,2427.28,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.51,25-35% retention improvement,$80/customer,80,2329.703344,698.9110032,7.74,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,427) — maximum retention effort warranted"
C02802,At Risk,Low,0.55,46,420.31,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.39,10-15% activation rate,$3/customer,3,2.3117050000000003,0.27740460000000006,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02803,Loyal,Critical,87.91,104,2340.62,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.59,25-35% retention improvement,$80/customer,80,2057.639042,617.2917125999999,6.72,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,341) — maximum retention effort warranted"
C02804,At Risk,Critical,94.56,114,1076.08,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.19,25-35% retention improvement,$60/customer,60,1017.5412479999999,284.91154944,3.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02805,Lost,Critical,99.75,503,271.93,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.55,N/A,$1/customer (survey only),1,271.250175,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02806,At Risk,Low,1.32,7,827.87,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.96,10-15% activation rate,$3/customer,3,10.927884,1.31134608,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02807,At Risk,Low,1.69,31,473.89,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.06,10-15% activation rate,$3/customer,3,8.008740999999999,0.9610489199999999,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02808,Lost,Medium,37.52,86,95.43,5.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,38.88,3-5% win-back rate,$2/customer,2,35.805336000000004,1.4322134400000002,-0.28,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,None
C02809,At Risk,Low,1.58,58,1132.75,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.88,10-15% activation rate,$3/customer,3,17.897450000000003,2.1476940000000004,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02810,Lost,Critical,99.76,693,129.65,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.74,N/A,$1/customer (survey only),1,129.33884,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02811,Loyal,Low,0.09,16,1618.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.8,15-20% revenue increase,$5/customer,5,1.456893,0.21853395,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02812,Lost,Critical,99.89,939,75.71,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.68,N/A,$1/customer (survey only),1,75.626719,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02813,At Risk,Critical,96.09,123,891.9300000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.84,25-35% retention improvement,$60/customer,60,857.0555370000002,239.97555036000008,3.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02814,Lost,Critical,99.65,739,600.52,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.13,N/A,$1/customer (survey only),1,598.41818,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02815,Lost,Critical,99.79,598,104.01,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.3,N/A,$1/customer (survey only),1,103.79157900000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02816,At Risk,Low,3.54,64,310.35,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.3,10-15% activation rate,$3/customer,3,10.986390000000002,1.3183668000000002,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02817,Lost,Critical,98.76,330,234.08,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.23,N/A,$1/customer (survey only),1,231.177408,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02818,Loyal,Low,0.25,9,1312.54,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.58,15-20% revenue increase,$5/customer,5,3.2813499999999998,0.49220249999999993,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02819,Lost,Critical,99.88,678,841.6899999999999,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.14,N/A,$1/customer (survey only),1,840.6799719999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02820,Lost,Low,1.97,32,83.18,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.27,0-2% return rate,$0/customer,0,1.638646,0.016386460000000002,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02821,At Risk,Low,22.38,89,1865.95,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,46.07,10-15% activation rate,$3/customer,3,417.59961,50.111953199999995,15.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02822,Lost,Critical,99.33,519,197.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.9,N/A,$1/customer (survey only),1,195.83902799999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02823,Lost,Critical,98.46,260,303.26,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.74,N/A,$1/customer (survey only),1,298.589796,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02824,VIP,Critical,92.53,154,3634.16,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.91,30-40% retention improvement,$300/customer,300,3362.688248,1345.0752992,3.48,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,634) — maximum retention effort warranted"
C02825,At Risk,Low,2.72,51,878.45,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.1,10-15% activation rate,$3/customer,3,23.893840000000004,2.8672608000000004,-0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02826,Lost,Critical,99.89,627,490.06,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.39,N/A,$1/customer (survey only),1,489.520934,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02827,At Risk,Critical,95.25,104,1550.2600000000002,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.6,25-35% retention improvement,$60/customer,60,1476.6226500000002,413.4543420000001,5.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02828,At Risk,Critical,96.28,174,991.77,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.06,25-35% retention improvement,$60/customer,60,954.8761559999999,267.36532368,3.46,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02829,Loyal,Critical,91.38,95,2341.39,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.67,25-35% retention improvement,$80/customer,80,2139.5621819999997,641.8686545999999,7.02,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,341) — maximum retention effort warranted"
C02830,Loyal,Low,1.1,62,2371.86,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.27,15-20% revenue increase,$5/customer,5,26.090460000000004,3.9135690000000003,-0.22,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02831,Loyal,Low,1.37,17,1429.99,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.72,15-20% revenue increase,$5/customer,5,19.590863000000002,2.93862945,-0.41,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02832,VIP,Critical,98.09,335,3538.37,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.97,30-40% retention improvement,$300/customer,300,3470.787133,1388.3148532,3.63,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,538) — maximum retention effort warranted"
C02833,Lost,Critical,98.67,246,314.63,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.48,N/A,$1/customer (survey only),1,310.445421,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02834,At Risk,Low,1.04,1,527.68,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.74,10-15% activation rate,$3/customer,3,5.487871999999999,0.6585446399999999,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02835,VIP,Low,1.23,41,5960.990000000001,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.28,5-10% retention improvement,$50/customer,50,73.32017700000002,3.6660088500000008,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02836,Loyal,Critical,98.71,403,1245.16,10.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.56,25-35% retention improvement,$80/customer,80,1229.097436,368.7292308,3.61,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02837,Loyal,Low,0.77,23,1636.67,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.22,15-20% revenue increase,$5/customer,5,12.602359000000002,1.8903538500000001,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02838,At Risk,Critical,94.61,261,1256.66,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.83,25-35% retention improvement,$60/customer,60,1188.926026,332.89928728000007,4.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02839,At Risk,Low,21.37,88,735.0500000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.46,10-15% activation rate,$3/customer,3,157.08018500000003,18.849622200000002,5.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02840,At Risk,Critical,97.56,358,664.9,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,648.67644,181.6294032,2.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02841,Loyal,Medium,26.97,88,2217.17,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,57.12,10-15% retention improvement,$10/customer,10,597.970749,71.75648987999999,6.18,Loyal customer showing slight churn signals. Reinforce relationship.,None
C02842,Loyal,Medium,28.34,90,1859.3,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,56.87,10-15% retention improvement,$10/customer,10,526.92562,63.2310744,5.32,Loyal customer showing slight churn signals. Reinforce relationship.,None
C02843,Loyal,Critical,94.49,503,1799.65,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.55,25-35% retention improvement,$80/customer,80,1700.489285,510.1467855,5.38,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C02844,Loyal,Critical,95.76,495,1598.17,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.33,25-35% retention improvement,$80/customer,80,1530.407592,459.1222776,4.74,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02845,At Risk,Low,2.12,59,1042.33,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.28,10-15% activation rate,$3/customer,3,22.097396,2.65168752,-0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02846,Lost,Critical,99.01,563,548.14,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.93,N/A,$1/customer (survey only),1,542.7134140000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02847,Lost,Low,3.02,42,146.13,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.38,0-2% return rate,$0/customer,0,4.413126,0.04413126,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02848,Loyal,Low,0.19,22,2678.62,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.61,15-20% revenue increase,$5/customer,5,5.089378,0.7634067,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02849,Loyal,Low,1.8,68,2247.58,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.12,15-20% revenue increase,$5/customer,5,40.45644,6.068466,0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02850,At Risk,Medium,26.22,86,605.46,9.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,63.15,15-20% retention improvement,$8/customer,8,158.751612,28.575290159999998,2.57,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C02851,At Risk,Low,1.91,32,1200.73,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.02,10-15% activation rate,$3/customer,3,22.933943,2.7520731599999997,-0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02852,Lost,Critical,99.55,642,1228.99,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.22,N/A,$1/customer (survey only),1,1223.459545,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02853,Lost,Critical,99.52,309,254.40000000000003,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.41,N/A,$1/customer (survey only),1,253.17888000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02854,Lost,Critical,99.79,727,206.71,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.67,N/A,$1/customer (survey only),1,206.275909,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02855,Loyal,Low,0.03,15,1916.08,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.91,15-20% revenue increase,$5/customer,5,0.5748239999999999,0.08622359999999998,-0.98,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02856,Loyal,Critical,93.68,134,1864.06,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.26,25-35% retention improvement,$80/customer,80,1746.251408,523.8754224,5.55,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C02857,At Risk,Low,0.48,56,992.3,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.5,10-15% activation rate,$3/customer,3,4.763039999999999,0.5715647999999999,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02858,Loyal,Low,1.57,9,1834.94,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.79,15-20% revenue increase,$5/customer,5,28.808558000000005,4.3212837,-0.14,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02859,At Risk,Low,1.55,70,518.05,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.4,10-15% activation rate,$3/customer,3,8.029774999999999,0.9635729999999998,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02860,At Risk,Low,0.98,34,1044.32,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.84,10-15% activation rate,$3/customer,3,10.234335999999999,1.22812032,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02861,At Risk,Critical,96.68,107,573.98,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,554.9238640000001,155.37868192000005,1.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02862,At Risk,Critical,96.33,128,255.9,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.02,25-35% retention improvement,$60/customer,60,246.50847,69.0223716,0.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02863,At Risk,Critical,98.58,467,1096.85,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.97,25-35% retention improvement,$60/customer,60,1081.2747299999999,302.7569244,4.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02864,Loyal,Low,0.08,14,2605.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.25,15-20% revenue increase,$5/customer,5,2.084616,0.3126924,-0.94,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02865,At Risk,Low,2.91,69,476.38,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.4,10-15% activation rate,$3/customer,3,13.862658,1.66351896,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02866,Lost,Critical,96.29,115,247.78,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.62,N/A,$1/customer (survey only),1,238.587362,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02867,Lost,Critical,98.73,494,131.5,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.75,N/A,$1/customer (survey only),1,129.82995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02868,At Risk,Critical,93.83,225,1579.05,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.6,25-35% retention improvement,$60/customer,60,1481.622615,414.85433220000004,5.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02869,Lost,Critical,97.81,112,338.91,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.95,N/A,$1/customer (survey only),1,331.48787100000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02870,At Risk,Critical,98.69,220,1134.3,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.38,25-35% retention improvement,$60/customer,60,1119.44067,313.4433876,4.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02871,Lost,Critical,99.95,802,37.91,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.32,N/A,$1/customer (survey only),1,37.891045,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02872,At Risk,Low,1.18,6,1237.43,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.16,10-15% activation rate,$3/customer,3,14.601674000000001,1.75220088,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02873,Loyal,Low,1.35,72,1808.41,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.14,15-20% revenue increase,$5/customer,5,24.413535000000003,3.6620302500000004,-0.27,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02874,At Risk,Low,3.15,20,385.86,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.82,10-15% activation rate,$3/customer,3,12.15459,1.4585508,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02875,At Risk,Critical,97.16,130,244.39,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.95,25-35% retention improvement,$60/customer,60,237.449324,66.48581072,0.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02876,Lost,Critical,98.65,293,382.66,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.54,N/A,$1/customer (survey only),1,377.49409,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02877,Loyal,Low,2.26,41,1842.03,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.17,15-20% revenue increase,$5/customer,5,41.629878,6.2444817,0.25,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02878,At Risk,Critical,98.45,337,1458.74,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.21,25-35% retention improvement,$60/customer,60,1436.1295300000002,402.1162684000001,5.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02879,Loyal,Low,0.7,40,2433.46,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.45,15-20% revenue increase,$5/customer,5,17.034219999999998,2.5551329999999997,-0.49,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02880,Loyal,Critical,91.76,161,2183.43,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.54,25-35% retention improvement,$80/customer,80,2003.515368,601.0546104,6.51,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,183) — maximum retention effort warranted"
C02881,Lost,Critical,99.52,282,380.64,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,378.812928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02882,At Risk,Critical,93.4,157,1450.99,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.42,25-35% retention improvement,$60/customer,60,1355.22466,379.46290480000005,5.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02883,VIP,Low,3.16,52,2387.27,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.67,5-10% retention improvement,$50/customer,50,75.43773200000001,3.7718866000000006,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02884,Lost,Critical,99.91,784,41.85,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.51,N/A,$1/customer (survey only),1,41.812335000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02885,At Risk,Low,1.18,25,979.37,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.39,10-15% activation rate,$3/customer,3,11.556566,1.38678792,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C02886,Lost,Critical,99.78,590,721.21,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.49,N/A,$1/customer (survey only),1,719.6233380000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02887,Loyal,Low,0.76,52,3529.9,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.32,15-20% revenue increase,$5/customer,5,26.82724,4.024086,-0.2,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02888,At Risk,Low,1.13,5,704.57,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.39,10-15% activation rate,$3/customer,3,7.961641,0.95539692,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02889,Lost,Critical,96.55,160,176.44,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.29,N/A,$1/customer (survey only),1,170.35282,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02890,At Risk,Low,3.69,21,232.52,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.85,10-15% activation rate,$3/customer,3,8.579988,1.02959856,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02891,At Risk,Low,1.03,31,390.7,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.23,10-15% activation rate,$3/customer,3,4.02421,0.4829052,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02892,Loyal,Low,0.09,1,2252.79,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.22,15-20% revenue increase,$5/customer,5,2.027511,0.30412665,-0.94,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02893,At Risk,Low,0.18,23,756.23,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.72,10-15% activation rate,$3/customer,3,1.361214,0.16334568,-0.95,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02894,At Risk,Critical,98.14,315,1442.52,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.18,25-35% retention improvement,$60/customer,60,1415.689128,396.39295584,5.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02895,At Risk,Low,2.83,21,852.72,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.78,10-15% activation rate,$3/customer,3,24.131976,2.89583712,-0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02896,At Risk,Low,1.78,8,848.5999999999999,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.89,10-15% activation rate,$3/customer,3,15.105079999999997,1.8126095999999996,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02897,Loyal,Low,2.5,27,2261.39,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.77,15-20% revenue increase,$5/customer,5,56.53475,8.4802125,0.7,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02898,Lost,Critical,98.93,615,378.19000000000005,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.19,N/A,$1/customer (survey only),1,374.14336700000007,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02899,Lost,Critical,97.86,406,799.05,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.99,N/A,$1/customer (survey only),1,781.95033,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02900,Lost,Critical,99.25,218,377.42,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,374.58935,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02901,Lost,Low,7.61,52,508.5,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,19.7,0-2% return rate,$0/customer,0,38.69685,0.3869685,0.39,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02902,Lost,Critical,99.18,474,611.05,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.15,N/A,$1/customer (survey only),1,606.0393899999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02903,At Risk,Low,1.36,29,1519.46,15.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.15,10-15% activation rate,$3/customer,3,20.664656,2.47975872,-0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02904,At Risk,Low,1.11,45,385.76,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.0,10-15% activation rate,$3/customer,3,4.281936,0.51383232,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02905,Lost,Critical,97.51,144,519.61,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.79,N/A,$1/customer (survey only),1,506.6717110000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02906,Lost,Low,3.42,62,331.4,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.36,0-2% return rate,$0/customer,0,11.333879999999999,0.11333879999999999,0.11,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C02907,At Risk,Critical,88.46,96,598.89,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.88,25-35% retention improvement,$60/customer,60,529.7780939999999,148.33786632,1.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02908,Loyal,Low,0.68,50,2033.51,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.06,15-20% revenue increase,$5/customer,5,13.827868,2.0741802,-0.59,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02909,At Risk,Critical,96.72,159,989.43,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.4,25-35% retention improvement,$60/customer,60,956.976696,267.95347488,3.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02910,At Risk,Critical,98.76,315,652.0699999999999,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.27,25-35% retention improvement,$60/customer,60,643.984332,180.31561296,2.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C02911,Loyal,Critical,95.5,472,2936.47,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.55,25-35% retention improvement,$80/customer,80,2804.32885,841.2986549999999,9.52,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; High lifetime spend ($2,936) — maximum retention effort warranted"
C02912,At Risk,Critical,93.74,121,634.36,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.11,25-35% retention improvement,$60/customer,60,594.649064,166.50173792,1.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02913,Lost,Critical,98.03,128,46.74,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.36,N/A,$1/customer (survey only),1,45.819222,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C02914,At Risk,Low,1.23,55,985.88,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.82,10-15% activation rate,$3/customer,3,12.126324,1.45515888,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02915,At Risk,Low,1.97,50,564.28,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.32,10-15% activation rate,$3/customer,3,11.116316,1.3339579199999998,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02916,Loyal,Low,2.82,41,1776.38,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.53,15-20% revenue increase,$5/customer,5,50.093916,7.514087399999999,0.5,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02917,Lost,Critical,99.47,443,115.53,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.51,N/A,$1/customer (survey only),1,114.917691,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02918,At Risk,Low,23.11,88,445.65,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.29,10-15% activation rate,$3/customer,3,102.98971499999999,12.358765799999999,3.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02919,Loyal,Low,0.77,1,1948.13,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.55,15-20% revenue increase,$5/customer,5,15.000601000000001,2.25009015,-0.55,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02920,Loyal,Low,0.39,35,2364.13,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.32,15-20% revenue increase,$5/customer,5,9.220107,1.38301605,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02921,At Risk,Critical,96.24,120,724.73,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.76,25-35% retention improvement,$60/customer,60,697.480152,195.29444256000002,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02922,At Risk,Critical,99.56,294,850.4200000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.82,25-35% retention improvement,$60/customer,60,846.6781520000001,237.06988256000005,2.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02923,Lost,Critical,98.94,656,25.83,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.56,N/A,$1/customer (survey only),1,25.556201999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02924,At Risk,Critical,95.94,99,1193.39,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.75,25-35% retention improvement,$60/customer,60,1144.938366,320.58274248000004,4.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02925,Lost,Critical,99.85,600,69.51,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.51,N/A,$1/customer (survey only),1,69.405735,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02926,At Risk,Critical,96.68,287,1251.16,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.86,25-35% retention improvement,$60/customer,60,1209.6214880000002,338.6940166400001,4.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02927,At Risk,Critical,99.19,246,817.47,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.4,25-35% retention improvement,$60/customer,60,810.8484930000001,227.03757804000006,2.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02928,At Risk,Low,1.9,60,454.98,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.2,10-15% activation rate,$3/customer,3,8.64462,1.0373544,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02929,At Risk,Low,1.5,28,981.86,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.18,10-15% activation rate,$3/customer,3,14.7279,1.767348,-0.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02930,At Risk,Critical,98.51,181,1451.27,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.87,25-35% retention improvement,$60/customer,60,1429.646077,400.30090156000006,5.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02931,Lost,Critical,100.0,354,168.37,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.6,N/A,$1/customer (survey only),1,168.37,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02932,Loyal,Critical,94.86,266,1967.97,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.07,25-35% retention improvement,$80/customer,80,1866.816342,560.0449026,6.0,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C02933,Loyal,Low,0.29,1,1477.3,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.33,15-20% revenue increase,$5/customer,5,4.28417,0.6426255,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02934,At Risk,Low,1.9,27,325.77,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.28,10-15% activation rate,$3/customer,3,6.189629999999999,0.7427555999999998,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02935,VIP,Critical,95.55,317,4449.51,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.71,30-40% retention improvement,$300/customer,300,4251.506805,1700.602722,4.67,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,450) — maximum retention effort warranted"
C02936,At Risk,Critical,99.07,368,936.47,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.67,25-35% retention improvement,$60/customer,60,927.760829,259.77303212,3.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02937,Lost,Critical,99.75,449,411.4500000000001,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.37,N/A,$1/customer (survey only),1,410.4213750000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02938,Lost,Critical,98.41,435,845.8199999999999,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.45,N/A,$1/customer (survey only),1,832.371462,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02939,At Risk,Critical,98.99,190,367.43,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.13,25-35% retention improvement,$60/customer,60,363.718957,101.84130796000001,0.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02940,At Risk,Low,1.84,74,921.2,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.11,10-15% activation rate,$3/customer,3,16.95008,2.0340096,-0.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02941,At Risk,Critical,95.89,123,721.6700000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.42,25-35% retention improvement,$60/customer,60,692.009363,193.76262164000002,2.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02942,At Risk,Critical,95.58,143,867.81,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.11,25-35% retention improvement,$60/customer,60,829.4527979999999,232.24678344,2.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02943,Lost,Critical,98.63,244,319.38,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.84,N/A,$1/customer (survey only),1,315.00449399999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02944,Loyal,Low,1.04,58,2095.72,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.92,15-20% revenue increase,$5/customer,5,21.795487999999995,3.269323199999999,-0.35,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02945,At Risk,Low,0.77,5,593.41,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.1,10-15% activation rate,$3/customer,3,4.5692569999999995,0.54831084,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02946,At Risk,Low,2.7,74,967.44,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.6,10-15% activation rate,$3/customer,3,26.120880000000003,3.1345056000000002,0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02947,At Risk,Low,1.62,26,727.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.1,10-15% activation rate,$3/customer,3,11.787444000000002,1.4144932800000003,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02948,Lost,Critical,99.86,229,426.02,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.78,N/A,$1/customer (survey only),1,425.423572,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02949,At Risk,Critical,97.65,233,461.52,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.89,25-35% retention improvement,$60/customer,60,450.67428,126.18879840000001,1.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C02950,Lost,Low,4.63,41,204.26,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.69,0-2% return rate,$0/customer,0,9.457238,0.09457238000000001,0.09,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C02951,Loyal,Medium,27.51,86,1836.88,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,56.79,10-15% retention improvement,$10/customer,10,505.32568800000007,60.639082560000006,5.06,Loyal customer showing slight churn signals. Reinforce relationship.,Decreasing spend trend — offer may need to be larger
C02952,At Risk,Low,3.17,62,293.18,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.0,10-15% activation rate,$3/customer,3,9.293806,1.1152567199999999,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02953,VIP,Low,1.36,42,2233.34,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,41.23,5-10% retention improvement,$50/customer,50,30.373424000000004,1.5186712000000002,-0.97,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02954,At Risk,Low,1.01,10,545.48,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.41,10-15% activation rate,$3/customer,3,5.509348,0.66112176,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02955,At Risk,Critical,99.29,446,751.95,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.9,25-35% retention improvement,$60/customer,60,746.6111550000002,209.05112340000008,2.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02956,At Risk,Low,0.64,5,458.82,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.07,10-15% activation rate,$3/customer,3,2.936448,0.35237376,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02957,Loyal,Low,4.69,62,1175.73,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.39,15-20% revenue increase,$5/customer,5,55.141737000000006,8.271260550000001,0.65,Loyal low-risk customer. Best opportunity for revenue growth.,None
C02958,At Risk,Low,6.16,59,505.82,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.27,10-15% activation rate,$3/customer,3,31.158512,3.73902144,0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02959,VIP,Low,2.4,80,4216.66,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.59,5-10% retention improvement,$50/customer,50,101.19984,5.059992,-0.9,VIP customer with low churn risk. Focus on deepening loyalty.,None
C02960,Lost,Critical,99.97,683,526.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.2,N/A,$1/customer (survey only),1,526.521996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02961,Lost,Critical,99.79,564,652.73,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.96,N/A,$1/customer (survey only),1,651.359267,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02962,Lost,Critical,100.0,587,97.88,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.19,N/A,$1/customer (survey only),1,97.88,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02963,At Risk,Critical,98.01,114,682.35,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.01,25-35% retention improvement,$60/customer,60,668.771235,187.25594580000003,2.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02964,At Risk,Critical,95.74,113,592.5699999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.35,25-35% retention improvement,$60/customer,60,567.3265179999999,158.85142503999998,1.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C02965,Lost,Critical,99.91,698,37.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.3,N/A,$1/customer (survey only),1,37.536187,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02966,At Risk,Critical,99.25,268,719.82,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.81,25-35% retention improvement,$60/customer,60,714.4213500000001,200.03797800000004,2.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02967,Lost,Critical,99.62,282,411.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,409.43820000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02968,Lost,Critical,99.5,747,585.34,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.74,N/A,$1/customer (survey only),1,582.4133,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02969,Lost,Critical,100.0,487,190.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.84,N/A,$1/customer (survey only),1,190.16,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02970,Loyal,Critical,84.11,122,1823.57,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.01,25-35% retention improvement,$80/customer,80,1533.804727,460.14141809999995,4.75,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C02971,At Risk,Critical,97.51,103,688.77,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.36,25-35% retention improvement,$60/customer,60,671.619627,188.05349556000002,2.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02972,At Risk,Low,0.72,66,513.7,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.09,10-15% activation rate,$3/customer,3,3.69864,0.4438368,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02973,Lost,Critical,99.94,273,434.55,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.82,N/A,$1/customer (survey only),1,434.28927,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02974,At Risk,Low,1.27,42,745.51,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.36,10-15% activation rate,$3/customer,3,9.467977,1.13615724,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02975,At Risk,Critical,96.42,189,966.03,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.01,25-35% retention improvement,$60/customer,60,931.446126,260.80491528000005,3.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C02976,At Risk,Critical,94.97,101,531.34,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.12,25-35% retention improvement,$60/customer,60,504.613598,141.29180744,1.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02977,Loyal,Low,1.16,78,3155.37,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.92,15-20% revenue increase,$5/customer,5,36.602292,5.4903438,0.1,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02978,At Risk,Critical,95.84,113,1199.18,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.76,25-35% retention improvement,$60/customer,60,1149.294112,321.80235136000005,4.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02979,Lost,Critical,99.79,262,661.88,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.99,N/A,$1/customer (survey only),1,660.490052,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02980,VIP,Low,1.97,10,4016.51,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.77,5-10% retention improvement,$50/customer,50,79.125247,3.9562623500000003,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C02981,At Risk,Low,0.1,8,636.08,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.65,10-15% activation rate,$3/customer,3,0.6360800000000001,0.07632960000000001,-0.97,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02982,At Risk,Low,1.11,41,360.81,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.89,10-15% activation rate,$3/customer,3,4.004991,0.48059892000000004,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02983,Lost,Critical,99.99,368,504.13,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.45,N/A,$1/customer (survey only),1,504.07958699999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02984,At Risk,Critical,97.31,102,465.62,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.9,25-35% retention improvement,$60/customer,60,453.094822,126.86655016000002,1.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C02985,Lost,Critical,99.08,344,289.43,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.66,N/A,$1/customer (survey only),1,286.767244,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02986,Lost,Critical,98.98,596,41.71,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.49,N/A,$1/customer (survey only),1,41.284558000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02987,Loyal,Critical,95.19,373,2382.35,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.12,25-35% retention improvement,$80/customer,80,2267.758965,680.3276895,7.5,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,382) — maximum retention effort warranted"
C02988,At Risk,Low,3.49,83,745.13,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.26,10-15% activation rate,$3/customer,3,26.005037,3.12060444,0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C02989,At Risk,Critical,97.81,632,980.67,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.07,25-35% retention improvement,$60/customer,60,959.193327,268.57413156,3.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02990,Lost,Critical,99.66,640,374.36,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.18,N/A,$1/customer (survey only),1,373.087176,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02991,At Risk,Low,2.13,33,784.4,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.08,10-15% activation rate,$3/customer,3,16.70772,2.0049263999999996,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C02992,Lost,Critical,97.61,129,443.31,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.48,N/A,$1/customer (survey only),1,432.71489099999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C02993,Lost,Critical,99.51,392,642.13,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.26,N/A,$1/customer (survey only),1,638.983563,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C02994,Loyal,Critical,93.14,142,1700.78,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.07,25-35% retention improvement,$80/customer,80,1584.106492,475.23194759999996,4.94,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C02995,Loyal,Critical,92.78,500,2423.57,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.1,25-35% retention improvement,$80/customer,80,2248.5882460000003,674.5764738,7.43,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,424) — maximum retention effort warranted"
C02996,At Risk,Critical,99.78,312,687.4,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.73,25-35% retention improvement,$60/customer,60,685.88772,192.0485616,2.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C02997,Lost,Critical,95.42,144,330.15,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.18,N/A,$1/customer (survey only),1,315.02913,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C02998,Loyal,Low,0.69,40,1839.28,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.9,15-20% revenue increase,$5/customer,5,12.691032,1.9036548,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C02999,At Risk,Critical,97.45,190,1266.44,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.24,25-35% retention improvement,$60/customer,60,1234.14578,345.5608184000001,4.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03000,At Risk,Low,0.78,3,852.54,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.07,10-15% activation rate,$3/customer,3,6.649812,0.7979774399999999,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03001,At Risk,Low,1.74,36,696.7,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.48,10-15% activation rate,$3/customer,3,12.12258,1.4547096,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03002,At Risk,Critical,98.62,444,1149.37,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.07,25-35% retention improvement,$60/customer,60,1133.5086939999999,317.38243432,4.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03003,At Risk,Low,0.35,28,1098.31,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.16,10-15% activation rate,$3/customer,3,3.8440849999999993,0.4612901999999999,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03004,Lost,Critical,99.83,788,376.72,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.2,N/A,$1/customer (survey only),1,376.07957600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03005,At Risk,Low,0.67,73,889.55,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.88,10-15% activation rate,$3/customer,3,5.959985,0.7151981999999999,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03006,At Risk,Low,2.26,16,311.6,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.5,10-15% activation rate,$3/customer,3,7.04216,0.8450592,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03007,At Risk,Low,2.63,5,480.63,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.89,10-15% activation rate,$3/customer,3,12.640569,1.51686828,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03008,At Risk,Critical,96.37,94,805.02,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.64,25-35% retention improvement,$60/customer,60,775.797774,217.22337672000003,2.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03009,Lost,Critical,98.99,295,314.68,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.49,N/A,$1/customer (survey only),1,311.501732,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03010,VIP,Critical,99.2,375,2835.09,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.22,30-40% retention improvement,$300/customer,300,2812.4092800000003,1124.9637120000002,2.75,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,835) — maximum retention effort warranted"
C03011,Lost,Critical,98.17,145,218.77,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.42,N/A,$1/customer (survey only),1,214.766509,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03012,At Risk,Low,2.34,36,471.06,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.97,10-15% activation rate,$3/customer,3,11.022803999999999,1.3227364799999999,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03013,At Risk,Critical,94.56,128,1419.8300000000002,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.07,25-35% retention improvement,$60/customer,60,1342.5912480000002,375.9255494400001,5.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03014,Lost,Critical,99.07,249,851.17,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.48,N/A,$1/customer (survey only),1,843.2541189999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03015,Lost,Critical,99.41,636,309.76,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.47,N/A,$1/customer (survey only),1,307.932416,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03016,At Risk,Low,7.05,25,853.72,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.56,10-15% activation rate,$3/customer,3,60.187259999999995,7.222471199999999,1.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03017,Lost,Critical,99.95,217,286.44,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.99,N/A,$1/customer (survey only),1,286.29678,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03018,Lost,Critical,98.96,584,563.3199999999999,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.32,N/A,$1/customer (survey only),1,557.4614719999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03019,Lost,Critical,99.49,504,66.28999999999999,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.41,N/A,$1/customer (survey only),1,65.95192099999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03020,At Risk,Low,3.21,78,815.51,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.27,10-15% activation rate,$3/customer,3,26.177870999999996,3.141344519999999,0.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03021,At Risk,Low,0.55,10,698.5799999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.15,10-15% activation rate,$3/customer,3,3.84219,0.4610628,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03022,Lost,Critical,99.33,423,307.27,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.45,N/A,$1/customer (survey only),1,305.21129099999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03023,Lost,Critical,99.57,559,950.23,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.04,N/A,$1/customer (survey only),1,946.144011,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03024,At Risk,Critical,98.88,551,1180.43,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.46,25-35% retention improvement,$60/customer,60,1167.209184,326.81857152000003,4.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03025,Loyal,Critical,98.49,554,1369.96,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.08,25-35% retention improvement,$80/customer,80,1349.273604,404.7820812,4.06,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C03026,Loyal,Critical,95.34,151,1631.12,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.03,25-35% retention improvement,$80/customer,80,1555.109808,466.53294239999997,4.83,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C03027,At Risk,Critical,97.89,223,582.56,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.36,25-35% retention improvement,$60/customer,60,570.267984,159.67503552,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03028,Loyal,Low,0.52,44,2544.75,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.98,15-20% revenue increase,$5/customer,5,13.2327,1.984905,-0.6,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03029,Lost,Critical,99.06,323,209.19,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.34,N/A,$1/customer (survey only),1,207.223614,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03030,Lost,Critical,99.69,271,239.6,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.29,N/A,$1/customer (survey only),1,238.85724,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03031,VIP,Critical,98.84,452,1579.1,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.71,30-40% retention improvement,$300/customer,300,1560.78244,624.312976,1.08,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C03032,At Risk,Low,1.11,34,1131.0,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.21,10-15% activation rate,$3/customer,3,12.5541,1.506492,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03033,Lost,Critical,99.43,766,301.78,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.41,N/A,$1/customer (survey only),1,300.059854,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03034,Loyal,Low,1.1,6,1654.87,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.91,15-20% revenue increase,$5/customer,5,18.20357,2.7305355,-0.45,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03035,At Risk,Critical,98.0,186,1185.0700000000002,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.45,25-35% retention improvement,$60/customer,60,1161.3686000000002,325.1832080000001,4.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03036,At Risk,Critical,96.59,128,1799.08,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.59,25-35% retention improvement,$60/customer,60,1737.731372,486.56478416000004,7.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03037,At Risk,Low,1.59,8,352.98,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.11,10-15% activation rate,$3/customer,3,5.612382,0.67348584,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03038,Loyal,Low,0.33,1,1647.36,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.72,15-20% revenue increase,$5/customer,5,5.436287999999999,0.8154431999999999,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03039,Lost,Critical,99.28,614,571.12,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.68,N/A,$1/customer (survey only),1,567.007936,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03040,At Risk,Low,3.62,77,806.8499999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.82,10-15% activation rate,$3/customer,3,29.20797,3.5049563999999997,0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03041,Lost,Critical,100.0,786,227.67,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.86,N/A,$1/customer (survey only),1,227.67,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03042,At Risk,Low,1.37,27,731.27,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.47,10-15% activation rate,$3/customer,3,10.018399,1.20220788,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03043,At Risk,Low,3.81,53,416.41,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.32,10-15% activation rate,$3/customer,3,15.865221000000002,1.9038265200000002,-0.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03044,Lost,Critical,99.21,184,84.33,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.21,N/A,$1/customer (survey only),1,83.663793,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03045,Lost,Critical,98.91,119,283.58,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.95,N/A,$1/customer (survey only),1,280.488978,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03046,At Risk,Critical,98.21,153,627.31,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.85,25-35% retention improvement,$60/customer,60,616.081151,172.50272228,1.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03047,At Risk,Low,0.64,44,723.9300000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.79,10-15% activation rate,$3/customer,3,4.633152000000001,0.5559782400000001,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03048,Loyal,Critical,93.35,148,1262.21,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.15,25-35% retention improvement,$80/customer,80,1178.273035,353.48191049999997,3.42,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03049,Loyal,Low,1.72,8,2575.64,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.63,15-20% revenue increase,$5/customer,5,44.301007999999996,6.645151199999999,0.33,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03050,At Risk,Low,1.79,21,593.0699999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.57,10-15% activation rate,$3/customer,3,10.615952999999998,1.2739143599999996,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03051,Loyal,Low,3.69,33,2308.71,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.25,15-20% revenue increase,$5/customer,5,85.191399,12.77870985,1.56,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03052,At Risk,Critical,96.16,226,805.82,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.31,25-35% retention improvement,$60/customer,60,774.876512,216.96542336000005,2.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03053,At Risk,Critical,95.45,93,825.77,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.01,25-35% retention improvement,$60/customer,60,788.197465,220.69529020000002,2.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03054,Lost,Critical,99.87,193,157.44,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.46,N/A,$1/customer (survey only),1,157.235328,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03055,At Risk,Low,1.36,32,486.73,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.39,10-15% activation rate,$3/customer,3,6.619528000000001,0.79434336,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03056,Lost,Critical,98.68,133,407.9,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.33,N/A,$1/customer (survey only),1,402.51572000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03057,At Risk,Low,1.32,49,925.12,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.16,10-15% activation rate,$3/customer,3,12.211584,1.46539008,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03058,Lost,Critical,99.91,415,407.88,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.36,N/A,$1/customer (survey only),1,407.512908,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03059,Loyal,Critical,93.9,267,1651.09,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.69,25-35% retention improvement,$80/customer,80,1550.3735100000001,465.112053,4.81,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C03060,Loyal,Critical,94.74,112,1603.97,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.99,25-35% retention improvement,$80/customer,80,1519.601178,455.88035339999993,4.7,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03061,At Risk,Low,0.9,4,1153.21,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.2,10-15% activation rate,$3/customer,3,10.378890000000002,1.2454668000000002,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03062,At Risk,Low,2.4,81,698.61,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.75,10-15% activation rate,$3/customer,3,16.766640000000002,2.0119968000000004,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03063,Loyal,Critical,94.9,124,1338.0,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.63,25-35% retention improvement,$80/customer,80,1269.7620000000002,380.9286,3.76,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03064,At Risk,Critical,98.01,651,1048.28,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.2,25-35% retention improvement,$60/customer,60,1027.419228,287.67738384,3.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03065,At Risk,Critical,97.07,255,807.3,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.33,25-35% retention improvement,$60/customer,60,783.6461099999999,219.4209108,2.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03066,Loyal,Low,0.24,8,2276.2200000000003,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.73,15-20% revenue increase,$5/customer,5,5.462928,0.8194391999999999,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03067,Lost,Critical,99.86,281,816.5600000000001,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.08,N/A,$1/customer (survey only),1,815.416816,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03068,Loyal,Low,0.27,28,1887.57,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.62,15-20% revenue increase,$5/customer,5,5.096439,0.76446585,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03069,Loyal,Low,1.05,6,2026.44,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.21,15-20% revenue increase,$5/customer,5,21.277620000000002,3.1916430000000005,-0.36,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03070,At Risk,Critical,99.79,319,583.51,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.4,25-35% retention improvement,$60/customer,60,582.284629,163.03969612,1.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03071,Lost,Critical,93.85,174,643.39,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.14,N/A,$1/customer (survey only),1,603.8215149999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03072,Lost,Critical,99.87,296,508.96,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.13,N/A,$1/customer (survey only),1,508.298352,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03073,Lost,Critical,100.0,481,453.83,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.91,N/A,$1/customer (survey only),1,453.83,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03074,At Risk,Low,4.46,37,302.16,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.68,10-15% activation rate,$3/customer,3,13.476336000000002,1.6171603200000002,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03075,At Risk,Critical,97.57,179,610.71,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.78,25-35% retention improvement,$60/customer,60,595.869747,166.84352916,1.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03076,Loyal,Low,1.24,69,3510.23,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.26,15-20% revenue increase,$5/customer,5,43.526852,6.5290278,0.31,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03077,At Risk,Critical,96.2,116,874.83,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.14,25-35% retention improvement,$60/customer,60,841.5864600000001,235.64420880000006,2.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03078,Lost,Critical,99.65,653,451.26,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,449.68059,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03079,At Risk,Low,2.03,7,547.14,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.65,10-15% activation rate,$3/customer,3,11.106941999999998,1.3328330399999997,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03080,Loyal,Low,1.3,8,696.1,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.95,15-20% revenue increase,$5/customer,5,9.0493,1.3573950000000001,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03081,Loyal,Critical,93.7,165,1707.39,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.09,25-35% retention improvement,$80/customer,80,1599.8244300000001,479.947329,5.0,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03082,At Risk,Low,0.41,28,587.84,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.79,10-15% activation rate,$3/customer,3,2.410144,0.28921727999999997,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03083,Loyal,Low,0.39,2,1495.51,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.84,15-20% revenue increase,$5/customer,5,5.832489000000001,0.8748733500000001,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03084,Lost,Critical,99.85,830,239.45,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.96,N/A,$1/customer (survey only),1,239.09082499999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03085,At Risk,Critical,95.97,603,866.86,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.78,25-35% retention improvement,$60/customer,60,831.9255420000001,232.93915176000004,2.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03086,Loyal,Low,0.22,11,1220.08,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.27,15-20% revenue increase,$5/customer,5,2.684176,0.4026264,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03087,At Risk,Low,0.98,57,416.35,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.25,10-15% activation rate,$3/customer,3,4.08023,0.4896276,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03088,At Risk,Low,1.6,30,937.96,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.88,10-15% activation rate,$3/customer,3,15.00736,1.8008832,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03089,Lost,Critical,100.0,808,150.16,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.04,N/A,$1/customer (survey only),1,150.16,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03090,At Risk,Critical,95.11,102,778.13,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.55,25-35% retention improvement,$60/customer,60,740.079443,207.22224404000002,2.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03091,At Risk,Critical,91.77,152,1144.17,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.25,25-35% retention improvement,$60/customer,60,1050.004809,294.00134652,3.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03092,At Risk,Low,0.81,51,565.91,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.11,10-15% activation rate,$3/customer,3,4.583871,0.5500645200000001,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03093,At Risk,Low,0.27,23,1097.48,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.09,10-15% activation rate,$3/customer,3,2.9631960000000004,0.35558352000000004,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03094,At Risk,Critical,97.44,110,1245.27,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.87,25-35% retention improvement,$60/customer,60,1213.3910879999999,339.74950464,4.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03095,At Risk,Critical,97.55,352,801.32,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.33,25-35% retention improvement,$60/customer,60,781.6876599999999,218.87254480000001,2.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03096,Lost,Critical,99.44,199,295.18,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.7,N/A,$1/customer (survey only),1,293.526992,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03097,At Risk,Low,0.87,56,1582.25,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.05,10-15% activation rate,$3/customer,3,13.765574999999998,1.6518689999999998,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03098,At Risk,Low,3.64,24,411.21,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.54,10-15% activation rate,$3/customer,3,14.968044,1.79616528,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03099,At Risk,Critical,98.57,165,458.88,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.57,25-35% retention improvement,$60/customer,60,452.31801599999994,126.64904448,1.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03100,Loyal,Low,0.31,12,1079.95,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.61,15-20% revenue increase,$5/customer,5,3.347845,0.50217675,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03101,At Risk,Low,0.54,28,408.63,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.33,10-15% activation rate,$3/customer,3,2.206602,0.26479224,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03102,Lost,Critical,100.0,560,62.35,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.3,N/A,$1/customer (survey only),1,62.35,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03103,Lost,Critical,98.57,426,300.23,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.39,N/A,$1/customer (survey only),1,295.936711,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03104,At Risk,Critical,96.75,146,2287.75,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.41,25-35% retention improvement,$60/customer,60,2213.398125,619.7514750000001,9.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,288) — maximum retention effort warranted"
C03105,At Risk,Critical,97.11,135,1183.08,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.76,25-35% retention improvement,$60/customer,60,1148.888988,321.68891664,4.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03106,Lost,Critical,99.31,647,208.48,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.68,N/A,$1/customer (survey only),1,207.041488,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03107,Loyal,Low,0.45,49,1693.76,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.98,15-20% revenue increase,$5/customer,5,7.621920000000001,1.143288,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03108,Lost,Critical,99.76,242,122.22,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.96,N/A,$1/customer (survey only),1,121.92667200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03109,Lost,Critical,98.3,221,406.45,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.65,N/A,$1/customer (survey only),1,399.54035,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03110,Lost,Critical,99.07,552,454.84,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.23,N/A,$1/customer (survey only),1,450.60998799999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03111,Loyal,Low,0.49,6,1631.49,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.39,15-20% revenue increase,$5/customer,5,7.994301,1.1991451499999999,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03112,Loyal,Low,0.57,15,2804.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.67,15-20% revenue increase,$5/customer,5,15.987986999999997,2.3981980499999995,-0.52,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03113,Lost,Critical,99.84,308,180.04999999999998,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.73,N/A,$1/customer (survey only),1,179.76192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03114,At Risk,Critical,98.74,114,808.38,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,798.1944119999999,223.49443536,2.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03115,At Risk,Low,0.95,80,886.41,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.49,10-15% activation rate,$3/customer,3,8.420895,1.0105073999999998,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03116,At Risk,Critical,91.71,143,957.6,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.22,25-35% retention improvement,$60/customer,60,878.2149599999999,245.9001888,3.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03117,At Risk,Critical,95.32,174,956.52,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.3,25-35% retention improvement,$60/customer,60,911.7548639999999,255.29136191999999,3.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03118,Loyal,Low,0.5,49,2404.26,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.8,15-20% revenue increase,$5/customer,5,12.021300000000002,1.803195,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03119,Lost,Critical,98.99,330,84.06,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.2,N/A,$1/customer (survey only),1,83.210994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03120,At Risk,Low,20.31,86,1202.29,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,45.0,10-15% activation rate,$3/customer,3,244.18509899999995,29.302211879999994,8.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03121,Loyal,Low,0.35,16,1556.29,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.73,15-20% revenue increase,$5/customer,5,5.4470149999999995,0.8170522499999999,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03122,At Risk,Critical,98.16,218,805.26,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.35,25-35% retention improvement,$60/customer,60,790.4432159999999,221.32410048,2.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03123,Lost,Critical,99.88,427,505.69,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.45,N/A,$1/customer (survey only),1,505.08317199999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03124,Loyal,Low,0.66,8,1200.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.04,15-20% revenue increase,$5/customer,5,7.9205939999999995,1.1880890999999998,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03125,Lost,Critical,99.15,860,937.77,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.34,N/A,$1/customer (survey only),1,929.798955,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03126,Lost,Critical,99.29,797,682.72,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.71,N/A,$1/customer (survey only),1,677.8726880000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03127,Loyal,Low,21.77,89,784.21,11.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.96,15-20% revenue increase,$5/customer,5,170.722517,25.60837755,4.12,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C03128,At Risk,Critical,98.65,329,1323.55,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.35,25-35% retention improvement,$60/customer,60,1305.682075,365.590981,5.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03129,At Risk,Critical,97.38,146,1099.5,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.62,25-35% retention improvement,$60/customer,60,1070.6931,299.79406800000004,4.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03130,At Risk,Critical,98.05,116,713.1700000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.44,25-35% retention improvement,$60/customer,60,699.263185,195.79369180000003,2.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03131,At Risk,Critical,96.31,297,455.78,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.51,25-35% retention improvement,$60/customer,60,438.961718,122.90928104000001,1.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03132,VIP,Critical,94.3,166,2540.5,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.23,30-40% retention improvement,$300/customer,300,2395.6915,958.2766,2.19,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($2,540) — maximum retention effort warranted"
C03133,At Risk,Critical,97.97,349,587.2,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.71,25-35% retention improvement,$60/customer,60,575.27984,161.07835520000003,1.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03134,Lost,Critical,99.48,719,287.54,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.32,N/A,$1/customer (survey only),1,286.04479200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03135,At Risk,Low,1.93,11,783.5600000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.56,10-15% activation rate,$3/customer,3,15.122708,1.81472496,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03136,At Risk,Critical,95.04,103,599.07,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.69,25-35% retention improvement,$60/customer,60,569.356128,159.41971584,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03137,At Risk,Low,2.13,6,432.19,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,9.205646999999999,1.1046776399999998,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03138,At Risk,Low,2.92,60,997.97,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.81,10-15% activation rate,$3/customer,3,29.140724000000002,3.4968868800000004,0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03139,Lost,Low,3.47,47,274.01,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.04,0-2% return rate,$0/customer,0,9.508147000000001,0.09508147000000002,0.1,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Low digital engagement — consider SMS over email
C03140,Lost,Critical,98.82,225,525.54,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.18,N/A,$1/customer (survey only),1,519.338628,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03141,At Risk,Low,1.08,5,727.63,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.03,10-15% activation rate,$3/customer,3,7.858404,0.94300848,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03142,Loyal,Critical,91.97,161,4322.35,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.91,25-35% retention improvement,$80/customer,80,3975.265295,1192.5795885,13.91,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,322) — maximum retention effort warranted"
C03143,Loyal,Low,19.19,87,2114.95,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,36.02,15-20% revenue increase,$5/customer,5,405.858905,60.87883574999999,11.18,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03144,At Risk,Low,0.98,74,474.39,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.46,10-15% activation rate,$3/customer,3,4.6490219999999995,0.5578826399999999,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03145,At Risk,Low,1.37,45,573.73,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.03,10-15% activation rate,$3/customer,3,7.860101,0.94321212,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03146,At Risk,Low,1.05,56,396.3200000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.28,10-15% activation rate,$3/customer,3,4.161360000000001,0.4993632000000001,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03147,At Risk,Low,1.71,25,256.34,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.03,10-15% activation rate,$3/customer,3,4.383414,0.52600968,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03148,At Risk,Critical,97.74,267,1090.97,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.95,25-35% retention improvement,$60/customer,60,1066.3140779999999,298.56794184,3.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03149,Loyal,Low,0.35,14,1447.82,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.61,15-20% revenue increase,$5/customer,5,5.0673699999999995,0.7601054999999999,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03150,At Risk,Critical,99.67,317,706.59,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.12,25-35% retention improvement,$60/customer,60,704.2582530000001,197.19231084000003,2.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03151,Loyal,Critical,96.61,186,1556.89,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.63,25-35% retention improvement,$80/customer,80,1504.111429,451.2334287,4.64,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03152,At Risk,Critical,95.81,152,555.84,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.56,25-35% retention improvement,$60/customer,60,532.5503040000001,149.11408512000003,1.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03153,Lost,Critical,99.66,612,1052.04,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.91,N/A,$1/customer (survey only),1,1048.4630639999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03154,Lost,Critical,94.75,159,159.89999999999998,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.72,N/A,$1/customer (survey only),1,151.50525,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03155,At Risk,Critical,96.29,144,413.57,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.31,25-35% retention improvement,$60/customer,60,398.226553,111.50343484000001,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03156,At Risk,Critical,99.31,263,475.88,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.65,25-35% retention improvement,$60/customer,60,472.596428,132.32699984,1.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03157,Lost,Low,4.34,31,626.72,9.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,19.68,0-2% return rate,$0/customer,0,27.199648000000003,0.27199648000000004,0.27,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03158,Lost,Low,3.16,72,382.21,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.48,0-2% return rate,$0/customer,0,12.077836000000001,0.12077836000000002,0.12,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03159,At Risk,Critical,96.52,149,695.02,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.02,25-35% retention improvement,$60/customer,60,670.833304,187.83332512,2.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03160,At Risk,Low,1.17,61,507.32,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.54,10-15% activation rate,$3/customer,3,5.935643999999999,0.7122772799999999,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03161,VIP,Low,1.92,80,1513.25,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,40.81,5-10% retention improvement,$50/customer,50,29.054399999999998,1.45272,-0.97,VIP customer with low churn risk. Focus on deepening loyalty.,None
C03162,At Risk,Critical,96.61,142,617.84,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.12,25-35% retention improvement,$60/customer,60,596.895224,167.13066272,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03163,At Risk,Low,1.45,85,656.47,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.71,10-15% activation rate,$3/customer,3,9.518815,1.1422577999999999,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03164,Lost,Critical,98.79,437,996.25,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.45,N/A,$1/customer (survey only),1,984.1953750000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03165,Loyal,Low,0.39,37,3042.06,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.78,15-20% revenue increase,$5/customer,5,11.864034,1.7796051,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03166,At Risk,Critical,95.42,103,638.27,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.16,25-35% retention improvement,$60/customer,60,609.037234,170.53042552000002,1.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03167,Lost,Critical,99.98,239,512.47,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.48,N/A,$1/customer (survey only),1,512.367506,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03168,Lost,Critical,98.47,304,547.54,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,539.162638,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03169,At Risk,Critical,92.26,164,1823.77,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.86,25-35% retention improvement,$60/customer,60,1682.610202,471.13085656000004,6.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03170,VIP,Critical,96.39,171,1304.46,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,116.94,30-40% retention improvement,$300/customer,300,1257.368994,502.9475976,0.68,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C03171,At Risk,Critical,97.38,134,336.66,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.92,25-35% retention improvement,$60/customer,60,327.839508,91.79506224000002,0.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03172,At Risk,Critical,95.33,113,394.15,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.53,25-35% retention improvement,$60/customer,60,375.743195,105.20809460000001,0.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03173,Loyal,Low,2.3,60,1514.0500000000002,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.82,15-20% revenue increase,$5/customer,5,34.823150000000005,5.223472500000001,0.04,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03174,Loyal,Low,1.35,33,1960.05,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.96,15-20% revenue increase,$5/customer,5,26.460675000000002,3.96910125,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03175,Lost,Critical,98.97,347,665.97,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.65,N/A,$1/customer (survey only),1,659.1105090000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03176,Lost,Critical,99.46,878,660.99,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.65,N/A,$1/customer (survey only),1,657.420654,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03177,At Risk,Low,1.52,80,1044.72,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.65,10-15% activation rate,$3/customer,3,15.879744,1.90556928,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03178,At Risk,Critical,99.19,356,805.39,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,798.866341,223.68257548000003,2.73,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03179,Lost,Low,1.87,67,175.24,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.91,0-2% return rate,$0/customer,0,3.2769880000000002,0.03276988,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03180,At Risk,Low,2.08,79,1501.12,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.28,10-15% activation rate,$3/customer,3,31.223295999999998,3.7467955199999996,0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03181,Lost,Critical,99.67,644,668.22,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.67,N/A,$1/customer (survey only),1,666.0148740000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03182,At Risk,Critical,96.99,216,511.38,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.08,25-35% retention improvement,$60/customer,60,495.987462,138.87648936000002,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03183,At Risk,Low,1.34,29,1219.4,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.71,10-15% activation rate,$3/customer,3,16.33996,1.9607952000000002,-0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03184,Lost,Critical,99.12,389,93.65,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.08,N/A,$1/customer (survey only),1,92.82588000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03185,At Risk,Critical,94.97,110,690.71,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.98,25-35% retention improvement,$60/customer,60,655.967287,183.67084036000003,2.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03186,At Risk,Critical,97.77,153,490.41,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.02,25-35% retention improvement,$60/customer,60,479.473857,134.25267996000002,1.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03187,At Risk,Critical,99.12,298,811.66,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.72,25-35% retention improvement,$60/customer,60,804.5173920000001,225.26486976000004,2.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03188,Loyal,Low,0.11,5,2567.44,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.68,15-20% revenue increase,$5/customer,5,2.8241840000000002,0.42362760000000005,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03189,Lost,Critical,99.47,455,566.49,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.01,N/A,$1/customer (survey only),1,563.487603,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03190,At Risk,Critical,98.74,178,582.62,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.38,25-35% retention improvement,$60/customer,60,575.278988,161.07811664000002,1.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03191,At Risk,Low,2.35,7,863.31,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.78,10-15% activation rate,$3/customer,3,20.287785,2.4345342,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03192,At Risk,Critical,97.92,187,828.67,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.73,25-35% retention improvement,$60/customer,60,811.433664,227.20142592000002,2.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03193,Lost,Critical,98.67,341,868.9,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.51,N/A,$1/customer (survey only),1,857.34363,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03194,Loyal,Low,0.83,5,3404.79,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.75,15-20% revenue increase,$5/customer,5,28.259757,4.23896355,-0.15,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03195,VIP,Critical,95.78,112,4131.86,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.57,30-40% retention improvement,$300/customer,300,3957.4955079999995,1582.9982031999998,4.28,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($4,132) — maximum retention effort warranted"
C03196,At Risk,Critical,95.87,123,895.3900000000001,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.18,25-35% retention improvement,$60/customer,60,858.4103930000001,240.35491004000005,3.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03197,Lost,Critical,96.97,210,948.97,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.98,N/A,$1/customer (survey only),1,920.216209,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03198,At Risk,Critical,97.74,218,775.7700000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.93,25-35% retention improvement,$60/customer,60,758.237598,212.30652744000002,2.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03199,At Risk,Low,0.98,6,1199.5,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.43,10-15% activation rate,$3/customer,3,11.755099999999999,1.4106119999999998,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03200,Loyal,Low,3.19,41,1479.75,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.42,15-20% revenue increase,$5/customer,5,47.204024999999994,7.080603749999999,0.42,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03201,At Risk,Low,2.15,29,854.29,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.93,10-15% activation rate,$3/customer,3,18.367234999999997,2.2040681999999996,-0.27,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03202,At Risk,Critical,96.63,173,990.96,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.4,25-35% retention improvement,$60/customer,60,957.5646479999999,268.11810144,3.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03203,At Risk,Critical,94.32,136,1631.98,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.68,25-35% retention improvement,$60/customer,60,1539.283536,430.99939008,6.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03204,At Risk,Low,0.0,10,822.86,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.33,10-15% activation rate,$3/customer,3,0.0,0.0,-1.0,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03205,At Risk,Low,1.01,35,639.3199999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.35,10-15% activation rate,$3/customer,3,6.457131999999999,0.7748558399999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03206,At Risk,Low,1.03,42,742.22,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,7.644866,0.91738392,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03207,Lost,Critical,99.83,307,189.63,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.83,N/A,$1/customer (survey only),1,189.307629,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03208,Lost,Critical,97.51,183,372.72,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.46,N/A,$1/customer (survey only),1,363.4392720000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03209,Lost,Critical,98.81,230,403.86,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.98,N/A,$1/customer (survey only),1,399.054066,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03210,At Risk,Critical,99.7,331,706.1600000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.78,25-35% retention improvement,$60/customer,60,704.0415200000001,197.13162560000004,2.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03211,Lost,Low,3.99,59,210.9,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.15,0-2% return rate,$0/customer,0,8.41491,0.0841491,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03212,At Risk,Low,1.91,13,200.08,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.48,10-15% activation rate,$3/customer,3,3.821528,0.45858335999999994,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03213,Lost,Critical,98.66,439,729.75,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.49,N/A,$1/customer (survey only),1,719.9713499999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03214,At Risk,Critical,97.89,320,1028.44,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.16,25-35% retention improvement,$60/customer,60,1006.739916,281.88717648000005,3.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03215,At Risk,Low,0.8,20,765.65,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.59,10-15% activation rate,$3/customer,3,6.1251999999999995,0.7350239999999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03216,At Risk,Critical,99.08,385,829.91,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.09,25-35% retention improvement,$60/customer,60,822.274828,230.23695184000002,2.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03217,At Risk,Critical,91.59,94,1316.23,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.19,25-35% retention improvement,$60/customer,60,1205.535057,337.54981596000005,4.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03218,At Risk,Low,1.1,1,159.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.03,10-15% activation rate,$3/customer,3,1.7530700000000001,0.2103684,-0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03219,At Risk,Critical,95.42,161,370.51,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.41,25-35% retention improvement,$60/customer,60,353.540642,98.99137976,0.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03220,Lost,Critical,96.67,200,198.45,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.86,N/A,$1/customer (survey only),1,191.841615,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03221,At Risk,Critical,97.73,220,535.06,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.19,25-35% retention improvement,$60/customer,60,522.914138,146.41595864,1.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03222,Lost,Critical,99.5,350,107.82,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.7,N/A,$1/customer (survey only),1,107.28089999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03223,At Risk,Low,1.19,61,855.19,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.49,10-15% activation rate,$3/customer,3,10.176760999999999,1.2212113199999999,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03224,At Risk,Critical,93.63,124,1186.48,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.69,25-35% retention improvement,$60/customer,60,1110.901224,311.05234272,4.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03225,VIP,Critical,98.37,483,2373.24,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.85,30-40% retention improvement,$300/customer,300,2334.556188,933.8224752000001,2.11,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,373) — maximum retention effort warranted"
C03226,Lost,Critical,99.67,318,474.26,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.65,N/A,$1/customer (survey only),1,472.694942,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03227,Loyal,Low,1.5,15,1447.38,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.25,15-20% revenue increase,$5/customer,5,21.7107,3.256605,-0.35,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03228,At Risk,Low,1.98,84,635.35,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.22,10-15% activation rate,$3/customer,3,12.57993,1.5095915999999998,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03229,Lost,Critical,99.71,882,355.13,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.08,N/A,$1/customer (survey only),1,354.100123,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03230,At Risk,Low,1.3,77,1052.97,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.71,10-15% activation rate,$3/customer,3,13.688610000000002,1.6426332000000001,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03231,Lost,Critical,99.45,715,1006.6,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.82,N/A,$1/customer (survey only),1,1001.0637,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03232,Loyal,Low,1.46,82,1808.0,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.29,15-20% revenue increase,$5/customer,5,26.3968,3.9595199999999995,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03233,At Risk,Low,3.22,58,639.5500000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.14,10-15% activation rate,$3/customer,3,20.593510000000002,2.4712212,-0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03234,At Risk,Critical,99.13,138,455.28,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.56,25-35% retention improvement,$60/customer,60,451.31906399999997,126.36933792,1.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03235,At Risk,Critical,95.91,117,1357.47,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.34,25-35% retention improvement,$60/customer,60,1301.949477,364.54585356,5.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03236,Lost,Critical,90.99,92,505.96,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.27,N/A,$1/customer (survey only),1,460.3730039999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C03237,At Risk,Low,1.95,68,578.27,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.35,10-15% activation rate,$3/customer,3,11.276265,1.3531518,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03238,VIP,Critical,99.55,531,1348.76,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.07,30-40% retention improvement,$300/customer,300,1342.69058,537.076232,0.79,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C03239,Lost,Critical,99.86,584,158.88,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.15,N/A,$1/customer (survey only),1,158.657568,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03240,At Risk,Low,0.95,7,934.57,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.91,10-15% activation rate,$3/customer,3,8.878415,1.0654098,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03241,Lost,Critical,99.48,291,172.13,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.63,N/A,$1/customer (survey only),1,171.234924,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03242,At Risk,Low,1.48,2,538.88,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.06,10-15% activation rate,$3/customer,3,7.975424,0.95705088,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03243,Lost,Critical,99.46,259,78.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.07,N/A,$1/customer (survey only),1,77.73793599999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03244,Loyal,Critical,93.6,103,1324.58,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.58,25-35% retention improvement,$80/customer,80,1239.8068799999999,371.94206399999996,3.65,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C03245,At Risk,Critical,96.17,260,553.61,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.23,25-35% retention improvement,$60/customer,60,532.406737,149.07388636000002,1.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03246,Lost,Critical,99.34,481,791.25,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.0,N/A,$1/customer (survey only),1,786.0277500000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03247,VIP,Critical,95.31,148,2892.17,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.84,30-40% retention improvement,$300/customer,300,2756.527227,1102.6108908,2.68,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,892) — maximum retention effort warranted"
C03248,At Risk,Critical,92.24,129,432.39,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.32,25-35% retention improvement,$60/customer,60,398.83653599999997,111.67423008,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03249,At Risk,Critical,96.6,123,1297.48,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.6,25-35% retention improvement,$60/customer,60,1253.3656799999999,350.9423904,4.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03250,At Risk,Critical,96.22,128,588.63,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.02,25-35% retention improvement,$60/customer,60,566.379786,158.58634008,1.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03251,Loyal,Low,1.01,26,1740.9,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.84,15-20% revenue increase,$5/customer,5,17.58309,2.6374634999999995,-0.47,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03252,Lost,Critical,99.93,455,1228.2199999999998,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.89,N/A,$1/customer (survey only),1,1227.360246,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03253,At Risk,Critical,94.74,134,353.85,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.64,25-35% retention improvement,$60/customer,60,335.23749,93.8664972,0.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03254,Lost,Critical,99.26,259,469.98,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.63,N/A,$1/customer (survey only),1,466.50214800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03255,Loyal,Low,2.36,69,1280.22,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.22,15-20% revenue increase,$5/customer,5,30.213192,4.5319788,-0.09,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03256,Loyal,Low,0.49,4,1458.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.19,15-20% revenue increase,$5/customer,5,7.1448860000000005,1.0717329,-0.79,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03257,Lost,Critical,98.83,321,652.57,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.27,N/A,$1/customer (survey only),1,644.934931,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03258,At Risk,Critical,97.94,242,774.91,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.27,25-35% retention improvement,$60/customer,60,758.9468539999999,212.50511912,2.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03259,At Risk,Critical,98.56,198,1146.12,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.39,25-35% retention improvement,$60/customer,60,1129.6158719999999,316.29244416,4.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03260,At Risk,Low,0.92,85,851.02,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.69,10-15% activation rate,$3/customer,3,7.829384,0.9395260799999999,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03261,At Risk,Critical,98.28,230,1012.66,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.14,25-35% retention improvement,$60/customer,60,995.242248,278.66782944000005,3.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03262,At Risk,Low,1.33,57,856.77,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.03,10-15% activation rate,$3/customer,3,11.395041,1.36740492,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03263,At Risk,Critical,97.62,185,1128.94,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.01,25-35% retention improvement,$60/customer,60,1102.071228,308.57994384000006,4.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03264,At Risk,Low,0.92,25,1106.5,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.16,10-15% activation rate,$3/customer,3,10.1798,1.221576,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03265,Loyal,Low,1.27,14,1196.72,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.24,15-20% revenue increase,$5/customer,5,15.198344,2.2797516,-0.54,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03266,Loyal,Low,0.93,19,1677.83,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.62,15-20% revenue increase,$5/customer,5,15.603819000000001,2.34057285,-0.53,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03267,Lost,Critical,99.86,570,221.62,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.81,N/A,$1/customer (survey only),1,221.30973200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03268,At Risk,Critical,94.93,156,594.77,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.01,25-35% retention improvement,$60/customer,60,564.6151610000001,158.09224508000003,1.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03269,Lost,Critical,98.64,662,92.18,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.04,N/A,$1/customer (survey only),1,90.92635200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03270,Loyal,Low,0.56,10,1129.06,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.65,15-20% revenue increase,$5/customer,5,6.322736000000001,0.9484104000000001,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03271,At Risk,Low,2.0,1,1102.96,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.61,10-15% activation rate,$3/customer,3,22.0592,2.647104,-0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03272,Lost,Critical,98.77,551,774.11,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.28,N/A,$1/customer (survey only),1,764.588447,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03273,At Risk,Critical,99.23,323,891.24,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.24,25-35% retention improvement,$60/customer,60,884.3774520000001,247.62568656000005,3.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03274,At Risk,Critical,98.55,228,784.63,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.3,25-35% retention improvement,$60/customer,60,773.2528649999999,216.5108022,2.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03275,Lost,Critical,99.38,275,278.37,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.59,N/A,$1/customer (survey only),1,276.64410599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03276,Lost,Low,2.31,38,345.21000000000004,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.72,0-2% return rate,$0/customer,0,7.974351,0.07974351,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03277,Lost,Critical,99.7,552,613.87,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.17,N/A,$1/customer (survey only),1,612.0283900000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03278,Lost,Critical,96.9,160,364.94,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.74,N/A,$1/customer (survey only),1,353.62686,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03279,At Risk,Critical,97.66,313,758.62,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.22,25-35% retention improvement,$60/customer,60,740.8682919999999,207.44312176,2.46,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03280,At Risk,Critical,99.43,151,533.75,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.22,25-35% retention improvement,$60/customer,60,530.707625,148.598135,1.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03281,At Risk,Low,23.6,86,1176.83,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,45.26,10-15% activation rate,$3/customer,3,277.73188,33.3278256,10.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03282,At Risk,Critical,91.41,128,896.48,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.42,25-35% retention improvement,$60/customer,60,819.472368,229.45226304000002,2.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03283,Lost,Critical,98.26,163,392.36,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.58,N/A,$1/customer (survey only),1,385.532936,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03284,Lost,Low,1.73,3,167.41,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.05,0-2% return rate,$0/customer,0,2.896193,0.028961929999999997,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03285,Lost,Critical,99.53,185,463.44,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.94,N/A,$1/customer (survey only),1,461.26183199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03286,Lost,Critical,98.98,264,711.52,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.45,N/A,$1/customer (survey only),1,704.2624959999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03287,Lost,Critical,99.54,517,384.79,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.9,N/A,$1/customer (survey only),1,383.01996600000007,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03288,At Risk,Low,0.86,57,362.18,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.83,10-15% activation rate,$3/customer,3,3.114748,0.37376976,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03289,Lost,Critical,99.93,464,616.92,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.52,N/A,$1/customer (survey only),1,616.488156,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03290,At Risk,Critical,99.27,248,496.1,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.07,25-35% retention improvement,$60/customer,60,492.47846999999996,137.89397160000001,1.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03291,At Risk,Low,0.82,78,484.36,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.21,10-15% activation rate,$3/customer,3,3.9717519999999995,0.4766102399999999,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03292,Lost,Critical,99.81,368,480.49,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.35,N/A,$1/customer (survey only),1,479.577069,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03293,At Risk,Critical,97.41,213,1098.22,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.62,25-35% retention improvement,$60/customer,60,1069.776102,299.53730856000004,3.99,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03294,Lost,Critical,99.71,379,468.44,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.3,N/A,$1/customer (survey only),1,467.081524,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03295,At Risk,Critical,98.01,341,1338.76,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.03,25-35% retention improvement,$60/customer,60,1312.118676,367.39322928000007,5.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03296,Lost,Critical,99.49,438,655.06,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.3,N/A,$1/customer (survey only),1,651.7191939999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03297,Lost,Critical,100.0,929,54.81,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.04,N/A,$1/customer (survey only),1,54.81,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03298,At Risk,Critical,95.47,116,411.79,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.29,25-35% retention improvement,$60/customer,60,393.135913,110.07805564000002,0.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03299,At Risk,Low,2.52,48,1129.49,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.1,10-15% activation rate,$3/customer,3,28.463148,3.41557776,0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03300,Lost,Critical,99.88,343,176.47,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.69,N/A,$1/customer (survey only),1,176.25823599999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03301,Loyal,Low,0.24,47,1655.29,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.87,15-20% revenue increase,$5/customer,5,3.9726959999999996,0.5959043999999999,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03302,At Risk,Low,0.23,3,920.24,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.61,10-15% activation rate,$3/customer,3,2.116552,0.25398624,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03303,Lost,Critical,99.7,427,217.81,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.77,N/A,$1/customer (survey only),1,217.15657,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03304,At Risk,Critical,95.48,141,1416.02,13.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.75,25-35% retention improvement,$60/customer,60,1352.015896,378.5644508800001,5.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03305,Lost,Critical,100.0,656,149.97,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.03,N/A,$1/customer (survey only),1,149.97,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03306,Lost,Low,5.67,77,131.83,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.27,0-2% return rate,$0/customer,0,7.474761000000001,0.07474761,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03307,At Risk,Critical,97.1,552,1250.89,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.54,25-35% retention improvement,$60/customer,60,1214.61419,340.09197320000004,4.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03308,At Risk,Low,1.31,84,588.04,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.99,10-15% activation rate,$3/customer,3,7.703323999999999,0.9243988799999999,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03309,At Risk,Critical,96.42,131,953.13,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.98,25-35% retention improvement,$60/customer,60,919.0079460000001,257.32222488,3.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03310,At Risk,Critical,97.61,304,1250.69,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.55,25-35% retention improvement,$60/customer,60,1220.798509,341.82358252,4.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03311,Lost,Critical,100.0,841,261.07,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.14,N/A,$1/customer (survey only),1,261.07,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03312,Loyal,Critical,97.29,265,1489.57,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.56,25-35% retention improvement,$80/customer,80,1449.202653,434.7607959,4.43,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03313,Lost,Critical,99.93,458,387.84,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.59,N/A,$1/customer (survey only),1,387.568512,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03314,At Risk,Low,1.7,68,984.89,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.75,10-15% activation rate,$3/customer,3,16.74313,2.0091756,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03315,VIP,Critical,98.66,590,3336.36,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.53,30-40% retention improvement,$300/customer,300,3291.652776,1316.6611104,3.39,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,336) — maximum retention effort warranted"
C03316,VIP,Low,0.85,43,2878.61,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,40.81,5-10% retention improvement,$50/customer,50,24.468185000000002,1.2234092500000002,-0.98,VIP customer with low churn risk. Focus on deepening loyalty.,None
C03317,Loyal,Low,0.79,9,4926.8,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.37,15-20% revenue increase,$5/customer,5,38.92172000000001,5.838258000000001,0.17,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03318,At Risk,Critical,98.0,339,1601.83,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.72,25-35% retention improvement,$60/customer,60,1569.7933999999998,439.542152,6.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03319,Lost,Critical,98.2,319,648.03,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,636.36546,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03320,Lost,Critical,99.89,537,182.92,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.43,N/A,$1/customer (survey only),1,182.718788,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03321,Lost,Critical,99.38,432,500.77,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.76,N/A,$1/customer (survey only),1,497.66522599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03322,At Risk,Critical,93.48,146,482.18,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.23,25-35% retention improvement,$60/customer,60,450.741864,126.20772192000001,1.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03323,Lost,Critical,99.94,472,229.87,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.88,N/A,$1/customer (survey only),1,229.732078,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03324,Loyal,Low,0.06,28,2105.22,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.63,15-20% revenue increase,$5/customer,5,1.2631319999999997,0.18946979999999994,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03325,Lost,Critical,99.37,459,579.72,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.72,N/A,$1/customer (survey only),1,576.067764,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03326,At Risk,Low,1.27,23,501.65,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.0,10-15% activation rate,$3/customer,3,6.3709549999999995,0.7645145999999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03327,Loyal,Low,0.88,8,3740.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.05,15-20% revenue increase,$5/customer,5,32.920008,4.9380012,-0.01,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03328,At Risk,Critical,96.74,124,766.99,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.55,25-35% retention improvement,$60/customer,60,741.9861259999999,207.75611528,2.46,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03329,At Risk,Critical,98.97,511,1577.4700000000005,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.71,25-35% retention improvement,$60/customer,60,1561.2220590000006,437.1421765200002,6.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03330,At Risk,Low,2.86,33,852.49,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.13,10-15% activation rate,$3/customer,3,24.381214,2.92574568,-0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03331,Lost,Critical,98.04,126,26.87,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.28,N/A,$1/customer (survey only),1,26.343348000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03332,Loyal,Low,0.6,46,1859.05,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.66,15-20% revenue increase,$5/customer,5,11.1543,1.6731449999999999,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03333,At Risk,Critical,99.38,263,933.27,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.33,25-35% retention improvement,$60/customer,60,927.4837259999999,259.69544328,3.33,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03334,Lost,Critical,99.68,662,144.84,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.96,N/A,$1/customer (survey only),1,144.37651200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03335,Lost,Low,3.66,55,188.21,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.13,0-2% return rate,$0/customer,0,6.888486,0.06888486,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03336,Loyal,Critical,95.79,309,1190.65,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.75,25-35% retention improvement,$80/customer,80,1140.5236350000002,342.15709050000004,3.28,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C03337,Lost,Critical,99.91,538,194.85,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.55,N/A,$1/customer (survey only),1,194.674635,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03338,At Risk,Critical,97.08,168,667.41,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.95,25-35% retention improvement,$60/customer,60,647.9216279999999,181.41805584,2.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03339,Loyal,Critical,89.01,102,2243.41,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.53,25-35% retention improvement,$80/customer,80,1996.8592409999999,599.0577722999999,6.49,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,243) — maximum retention effort warranted"
C03340,Lost,Critical,99.71,629,11.0,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,15.96,N/A,$1/customer (survey only),1,10.9681,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03341,Lost,Critical,99.58,556,457.09,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.91,N/A,$1/customer (survey only),1,455.17022199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03342,Lost,Critical,99.25,769,866.36,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.18,N/A,$1/customer (survey only),1,859.8623,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03343,Lost,Critical,100.0,962,276.43,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,276.43,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03344,At Risk,Critical,98.55,421,1209.61,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.17,25-35% retention improvement,$60/customer,60,1192.0706549999998,333.7797834,4.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03345,Lost,Low,1.38,76,214.95,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.09,0-2% return rate,$0/customer,0,2.96631,0.0296631,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03346,Lost,Critical,98.57,279,336.63,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.28,N/A,$1/customer (survey only),1,331.81619099999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03347,Loyal,Low,1.56,21,1986.34,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.93,15-20% revenue increase,$5/customer,5,30.986904,4.6480356,-0.07,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03348,Loyal,Low,2.96,20,2016.97,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.88,15-20% revenue increase,$5/customer,5,59.702312000000006,8.955346800000001,0.79,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03349,Loyal,Low,2.65,73,1209.63,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.33,15-20% revenue increase,$5/customer,5,32.055195000000005,4.808279250000001,-0.04,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03350,Lost,Critical,100.0,579,33.44,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.08,N/A,$1/customer (survey only),1,33.44,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03351,Loyal,Critical,92.16,162,2049.89,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.42,25-35% retention improvement,$80/customer,80,1889.178624,566.7535872,6.08,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,050) — maximum retention effort warranted"
C03352,At Risk,Low,1.32,82,867.99,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.38,10-15% activation rate,$3/customer,3,11.457468,1.37489616,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03353,At Risk,Critical,95.9,125,885.37,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.49,25-35% retention improvement,$60/customer,60,849.06983,237.73955240000004,2.96,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03354,At Risk,Low,0.75,56,538.63,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.23,10-15% activation rate,$3/customer,3,4.039725,0.48476699999999995,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03355,Loyal,Low,0.12,8,4177.04,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.59,15-20% revenue increase,$5/customer,5,5.012447999999999,0.7518671999999998,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03356,Lost,Critical,98.04,193,531.64,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.18,N/A,$1/customer (survey only),1,521.219856,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03357,Loyal,Low,4.14,34,1220.93,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.22,15-20% revenue increase,$5/customer,5,50.546502000000004,7.5819753,0.52,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03358,Lost,Critical,95.75,125,216.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.34,N/A,$1/customer (survey only),1,206.82,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03359,At Risk,Low,3.17,62,1543.36,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.15,10-15% activation rate,$3/customer,3,48.92451199999999,5.870941439999999,0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03360,Lost,Critical,99.26,226,377.57,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.86,N/A,$1/customer (survey only),1,374.775982,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03361,Loyal,Low,0.32,19,1346.69,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.34,15-20% revenue increase,$5/customer,5,4.309408,0.6464112000000001,-0.87,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03362,At Risk,Critical,95.77,121,646.37,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.86,25-35% retention improvement,$60/customer,60,619.028549,173.32799372000002,1.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03363,At Risk,Low,0.93,8,487.31,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.75,10-15% activation rate,$3/customer,3,4.531983,0.5438379600000001,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03364,At Risk,Low,2.43,72,792.71,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.68,10-15% activation rate,$3/customer,3,19.262853000000003,2.3115423600000002,-0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03365,At Risk,Low,3.68,71,369.83,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.7,10-15% activation rate,$3/customer,3,13.609744,1.63316928,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03366,Lost,Critical,97.62,450,638.35,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.54,N/A,$1/customer (survey only),1,623.15727,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03367,At Risk,Low,2.79,3,451.66,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.55,10-15% activation rate,$3/customer,3,12.601314,1.51215768,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03368,At Risk,Low,4.29,47,817.79,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.5,10-15% activation rate,$3/customer,3,35.083191,4.20998292,0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03369,Lost,Critical,98.75,270,369.78,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.81,N/A,$1/customer (survey only),1,365.15774999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03370,At Risk,Low,2.96,51,484.79,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.13,10-15% activation rate,$3/customer,3,14.349784000000001,1.72197408,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03371,At Risk,Critical,98.51,281,862.77,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.16,25-35% retention improvement,$60/customer,60,849.9147270000001,237.97612356000005,2.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03372,At Risk,Low,2.9,74,706.0100000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.13,10-15% activation rate,$3/customer,3,20.47429,2.4569148,-0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03373,At Risk,Low,0.8,22,752.41,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.9,10-15% activation rate,$3/customer,3,6.01928,0.7223136,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03374,Lost,Low,2.62,65,289.05,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.3,0-2% return rate,$0/customer,0,7.573110000000001,0.07573110000000001,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03375,Lost,Critical,99.95,650,269.2,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.2,N/A,$1/customer (survey only),1,269.0654,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03376,Loyal,Low,0.45,46,1990.45,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.26,15-20% revenue increase,$5/customer,5,8.957025000000002,1.34355375,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03377,Lost,Critical,98.48,389,646.34,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,636.515632,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03378,Loyal,Low,1.36,53,2981.34,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.12,15-20% revenue increase,$5/customer,5,40.546224,6.0819336,0.22,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03379,Lost,Critical,98.95,179,491.05,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.38,N/A,$1/customer (survey only),1,485.893975,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03380,Lost,Critical,98.91,251,303.98,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.42,N/A,$1/customer (survey only),1,300.666618,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03381,Lost,Critical,95.97,234,287.03,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.24,N/A,$1/customer (survey only),1,275.46269099999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03382,At Risk,Low,1.49,33,1620.52,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.78,10-15% activation rate,$3/customer,3,24.145748,2.89748976,-0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03383,At Risk,Critical,98.88,301,843.39,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.79,25-35% retention improvement,$60/customer,60,833.9440319999999,233.50432895999998,2.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03384,At Risk,Low,1.85,32,1400.1,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.25,10-15% activation rate,$3/customer,3,25.901850000000003,3.1082220000000005,0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03385,At Risk,Low,1.33,16,619.65,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.45,10-15% activation rate,$3/customer,3,8.241345,0.9889614000000001,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03386,At Risk,Low,1.14,35,922.93,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.22,10-15% activation rate,$3/customer,3,10.521401999999998,1.2625682399999998,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03387,At Risk,Low,1.64,68,684.56,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.34,10-15% activation rate,$3/customer,3,11.226783999999999,1.3472140799999999,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03388,VIP,Low,4.01,40,3790.26,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.06,5-10% retention improvement,$50/customer,50,151.989426,7.599471300000001,-0.85,VIP customer with low churn risk. Focus on deepening loyalty.,None
C03389,Loyal,Low,0.23,29,1069.87,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.15,15-20% revenue increase,$5/customer,5,2.460701,0.36910514999999994,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03390,Lost,Critical,99.74,657,584.3,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.74,N/A,$1/customer (survey only),1,582.78082,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03391,At Risk,Critical,96.14,106,588.23,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.35,25-35% retention improvement,$60/customer,60,565.524322,158.34681016000002,1.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03392,Lost,Critical,99.6,727,233.21,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.9,N/A,$1/customer (survey only),1,232.27716,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03393,At Risk,Low,3.46,20,297.08,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.85,10-15% activation rate,$3/customer,3,10.278967999999999,1.23347616,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03394,At Risk,Critical,96.8,131,1154.43,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.37,25-35% retention improvement,$60/customer,60,1117.4882400000001,312.8967072000001,4.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03395,At Risk,Critical,99.34,598,732.1899999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.18,25-35% retention improvement,$60/customer,60,727.357546,203.66011288,2.39,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03396,Lost,Critical,99.74,436,430.65,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.46,N/A,$1/customer (survey only),1,429.53030999999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03397,At Risk,Critical,93.68,96,882.85,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,827.05388,231.57508640000003,2.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03398,At Risk,Low,3.83,45,271.95,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.2,10-15% activation rate,$3/customer,3,10.415685,1.2498821999999998,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03399,VIP,Low,1.69,3,4231.74,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.57,5-10% retention improvement,$50/customer,50,71.51640599999999,3.5758202999999997,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03400,At Risk,Low,2.1,69,806.93,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.11,10-15% activation rate,$3/customer,3,16.94553,2.0334636,-0.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03401,Loyal,Low,1.1,9,1310.0,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.14,15-20% revenue increase,$5/customer,5,14.410000000000002,2.1615,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03402,Lost,Critical,98.93,582,1150.2,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.74,N/A,$1/customer (survey only),1,1137.8928600000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03403,Lost,Critical,98.38,117,201.31,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,198.048778,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03404,At Risk,Critical,93.97,143,1018.71,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.06,25-35% retention improvement,$60/customer,60,957.281787,268.03890036,3.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03405,Lost,Critical,99.37,389,403.6,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.99,N/A,$1/customer (survey only),1,401.05732000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03406,At Risk,Critical,98.72,114,796.24,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.34,25-35% retention improvement,$60/customer,60,786.048128,220.09347584000002,2.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03407,At Risk,Critical,97.66,331,740.47,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.17,25-35% retention improvement,$60/customer,60,723.1430019999999,202.48004056,2.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03408,Lost,Critical,98.98,424,68.74000000000001,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.47,N/A,$1/customer (survey only),1,68.038852,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03409,Lost,Critical,96.8,226,327.62,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.86,N/A,$1/customer (survey only),1,317.13616,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03410,Lost,Low,3.45,40,217.9,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.28,0-2% return rate,$0/customer,0,7.517550000000001,0.0751755,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03411,At Risk,Low,1.77,26,940.25,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.07,10-15% activation rate,$3/customer,3,16.642425,1.997091,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03412,At Risk,Critical,98.14,198,1040.2,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.19,25-35% retention improvement,$60/customer,60,1020.8522800000001,285.83863840000004,3.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03413,Lost,Critical,99.82,574,471.27,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.31,N/A,$1/customer (survey only),1,470.42171399999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03414,Loyal,Critical,94.39,235,2591.11,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.61,25-35% retention improvement,$80/customer,80,2445.748729,733.7246187,8.17,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,591) — maximum retention effort warranted"
C03415,Lost,Critical,96.8,146,657.09,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,636.06312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03416,Lost,Critical,97.86,254,434.77,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,425.465922,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03417,Loyal,Low,0.99,43,3259.14,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.68,15-20% revenue increase,$5/customer,5,32.265485999999996,4.839822899999999,-0.03,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03418,At Risk,Low,3.44,15,385.31,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,13.254664,1.59055968,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03419,Lost,Critical,99.69,791,418.83,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.74,N/A,$1/customer (survey only),1,417.531627,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03420,Lost,Critical,99.95,602,310.42,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.48,N/A,$1/customer (survey only),1,310.26479,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03421,Lost,Critical,99.91,510,273.48,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.23,N/A,$1/customer (survey only),1,273.23386800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03422,At Risk,Low,3.86,29,261.99,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.15,10-15% activation rate,$3/customer,3,10.112813999999998,1.2135376799999997,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03423,At Risk,Critical,97.39,158,660.51,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.27,25-35% retention improvement,$60/customer,60,643.270689,180.11579292,2.0,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03424,Loyal,Low,1.41,5,1219.56,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.47,15-20% revenue increase,$5/customer,5,17.195795999999998,2.5793693999999996,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03425,Loyal,Low,2.01,60,2071.48,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.17,15-20% revenue increase,$5/customer,5,41.63674799999999,6.2455121999999985,0.25,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03426,At Risk,Critical,95.71,347,2297.62,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.39,25-35% retention improvement,$60/customer,60,2199.0521019999996,615.7345885599999,9.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,298) — maximum retention effort warranted"
C03427,At Risk,Low,1.7,80,1243.45,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.19,10-15% activation rate,$3/customer,3,21.138650000000002,2.536638,-0.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03428,Lost,Critical,99.89,491,277.93,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.26,N/A,$1/customer (survey only),1,277.624277,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03429,Lost,Critical,98.47,938,587.23,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.06,N/A,$1/customer (survey only),1,578.2453810000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03430,At Risk,Critical,98.18,130,399.72,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.62,25-35% retention improvement,$60/customer,60,392.4450960000001,109.88462688000004,0.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03431,Loyal,Low,0.27,13,1096.64,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.42,15-20% revenue increase,$5/customer,5,2.9609280000000004,0.44413920000000007,-0.91,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03432,Lost,Critical,99.86,675,624.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.54,N/A,$1/customer (survey only),1,623.1264,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03433,Loyal,Low,0.27,35,2039.39,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.41,15-20% revenue increase,$5/customer,5,5.506353000000001,0.8259529500000001,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03434,Loyal,Critical,93.46,125,1743.38,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.13,25-35% retention improvement,$80/customer,80,1629.3629480000002,488.8088844,5.11,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03435,Lost,Critical,99.91,843,113.26,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.48,N/A,$1/customer (survey only),1,113.158066,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03436,Lost,Critical,98.26,229,536.63,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.21,N/A,$1/customer (survey only),1,527.292638,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03437,Lost,Critical,99.47,418,615.45,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.17,N/A,$1/customer (survey only),1,612.188115,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03438,Lost,Critical,97.92,286,109.52,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.7,N/A,$1/customer (survey only),1,107.241984,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03439,Loyal,Low,1.42,1,3041.41,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.58,15-20% revenue increase,$5/customer,5,43.188022,6.4782033,0.3,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03440,At Risk,Low,1.09,54,1534.82,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.75,10-15% activation rate,$3/customer,3,16.729537999999998,2.0075445599999995,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03441,At Risk,Low,1.17,38,1470.9,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.14,10-15% activation rate,$3/customer,3,17.209529999999997,2.0651435999999994,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03442,Lost,Low,2.24,70,264.34,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.2,0-2% return rate,$0/customer,0,5.921216,0.05921216000000001,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03443,Loyal,Critical,96.38,277,3972.78,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.5,25-35% retention improvement,$80/customer,80,3828.965364,1148.6896092,13.36,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,973) — maximum retention effort warranted"
C03444,Lost,Critical,100.0,830,121.41,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.61,N/A,$1/customer (survey only),1,121.41,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03445,Lost,Critical,100.0,585,457.77,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,457.77,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03446,Loyal,Low,0.53,38,1550.84,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.11,15-20% revenue increase,$5/customer,5,8.219452,1.2329178,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03447,At Risk,Low,2.27,7,649.48,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.85,10-15% activation rate,$3/customer,3,14.743196000000001,1.7691835200000001,-0.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03448,Loyal,Critical,95.04,142,1541.56,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.91,25-35% retention improvement,$80/customer,80,1465.098624,439.5295872,4.49,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03449,Lost,Low,1.49,31,234.18,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.34,0-2% return rate,$0/customer,0,3.489282,0.034892820000000005,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03450,At Risk,Critical,91.42,142,1410.61,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.33,25-35% retention improvement,$60/customer,60,1289.5796619999999,361.08230536,5.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03451,Loyal,Low,1.24,43,1960.55,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.13,15-20% revenue increase,$5/customer,5,24.31082,3.646623,-0.27,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03452,Lost,Critical,99.26,408,419.54,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.07,N/A,$1/customer (survey only),1,416.43540400000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03453,At Risk,Low,1.14,50,652.58,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.6,10-15% activation rate,$3/customer,3,7.439412,0.89272944,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03454,At Risk,Critical,98.12,196,675.14,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.33,25-35% retention improvement,$60/customer,60,662.447368,185.48526304,2.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03455,At Risk,Critical,96.32,106,542.02,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.52,25-35% retention improvement,$60/customer,60,522.073664,146.18062592,1.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03456,Loyal,Low,1.73,66,1949.51,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.76,15-20% revenue increase,$5/customer,5,33.726523,5.05897845,0.01,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C03457,At Risk,Critical,99.52,436,1007.49,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.82,25-35% retention improvement,$60/customer,60,1002.654048,280.74313344,3.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03458,At Risk,Critical,99.56,252,539.77,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.91,25-35% retention improvement,$60/customer,60,537.395012,150.47060336,1.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03459,At Risk,Critical,98.56,106,774.01,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.28,25-35% retention improvement,$60/customer,60,762.8642560000001,213.60199168000003,2.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03460,Loyal,Low,0.43,7,2198.04,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.69,15-20% revenue increase,$5/customer,5,9.451572,1.4177358,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03461,Lost,Critical,99.68,430,464.2000000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.95,N/A,$1/customer (survey only),1,462.7145600000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03462,Lost,Critical,99.62,212,201.32,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.95,N/A,$1/customer (survey only),1,200.55498400000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03463,Loyal,Low,0.12,5,1989.47,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.44,15-20% revenue increase,$5/customer,5,2.387364,0.35810459999999994,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03464,VIP,Low,2.93,11,2099.85,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.6,5-10% retention improvement,$50/customer,50,61.525605000000006,3.0762802500000004,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03465,Lost,Critical,99.61,481,287.01,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.65,N/A,$1/customer (survey only),1,285.89066099999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03466,Loyal,Low,1.62,53,1452.4,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.07,15-20% revenue increase,$5/customer,5,23.528880000000004,3.5293320000000006,-0.29,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03467,Lost,Critical,100.0,743,119.19,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.58,N/A,$1/customer (survey only),1,119.19,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03468,At Risk,Low,1.37,2,434.95,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.21,10-15% activation rate,$3/customer,3,5.958815,0.7150578000000001,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03469,Loyal,Low,1.4,70,2935.98,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.15,15-20% revenue increase,$5/customer,5,41.103719999999996,6.165557999999999,0.23,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03470,At Risk,Low,0.47,30,556.8,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.57,10-15% activation rate,$3/customer,3,2.6169599999999993,0.3140351999999999,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03471,At Risk,Critical,98.5,146,476.3,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.64,25-35% retention improvement,$60/customer,60,469.1555,131.36354000000003,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03472,At Risk,Critical,95.34,156,611.5400000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.74,25-35% retention improvement,$60/customer,60,583.0422360000001,163.25182608000006,1.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03473,VIP,Critical,88.31,96,4039.55,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.69,30-40% retention improvement,$300/customer,300,3567.326605,1426.9306420000003,3.76,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,040) — maximum retention effort warranted"
C03474,Lost,Critical,99.18,258,352.03,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.72,N/A,$1/customer (survey only),1,349.143354,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03475,Lost,Critical,100.0,702,33.64,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.09,N/A,$1/customer (survey only),1,33.64,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03476,Loyal,Low,1.22,1,1471.85,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.88,15-20% revenue increase,$5/customer,5,17.956569999999996,2.693485499999999,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03477,At Risk,Critical,96.51,165,650.7700000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.22,25-35% retention improvement,$60/customer,60,628.0581270000001,175.85627556000006,1.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03478,Lost,Critical,97.04,285,558.98,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.6,N/A,$1/customer (survey only),1,542.434192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03479,Lost,Critical,98.17,138,212.06,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.35,N/A,$1/customer (survey only),1,208.179302,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03480,Loyal,Low,0.18,4,1749.82,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.85,15-20% revenue increase,$5/customer,5,3.149676,0.47245139999999997,-0.91,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03481,Lost,Critical,97.55,227,601.42,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.09,N/A,$1/customer (survey only),1,586.6852099999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03482,At Risk,Critical,96.38,126,408.41,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.29,25-35% retention improvement,$60/customer,60,393.625558,110.21515624000001,0.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03483,At Risk,Critical,97.68,407,2092.81,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.25,25-35% retention improvement,$60/customer,60,2044.256808,572.39190624,8.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,093) — maximum retention effort warranted"
C03484,Lost,Critical,99.67,543,199.16,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.59,N/A,$1/customer (survey only),1,198.502772,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03485,At Risk,Critical,97.88,210,582.66,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.03,25-35% retention improvement,$60/customer,60,570.307608,159.68613024,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03486,Lost,Critical,99.99,215,366.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.81,N/A,$1/customer (survey only),1,366.4733489999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03487,Lost,Critical,99.83,394,285.53,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.65,N/A,$1/customer (survey only),1,285.04459899999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03488,At Risk,Low,1.92,15,344.48,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.39,10-15% activation rate,$3/customer,3,6.6140159999999995,0.7936819199999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03489,Loyal,Low,0.5,3,1890.02,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.69,15-20% revenue increase,$5/customer,5,9.4501,1.417515,-0.72,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03490,At Risk,Critical,96.62,117,512.64,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.08,25-35% retention improvement,$60/customer,60,495.312768,138.68757504,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03491,At Risk,Critical,95.85,230,842.6199999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.06,25-35% retention improvement,$60/customer,60,807.6512699999998,226.14235559999997,2.77,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03492,VIP,Low,6.31,59,2075.4700000000003,10.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.1,5-10% retention improvement,$50/customer,50,130.962157,6.54810785,-0.87,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03493,At Risk,Low,0.77,23,716.96,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.75,10-15% activation rate,$3/customer,3,5.520592000000001,0.66247104,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03494,Lost,Critical,96.11,117,399.94,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.91,N/A,$1/customer (survey only),1,384.38233399999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03495,Lost,Low,4.91,28,200.03,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.1,0-2% return rate,$0/customer,0,9.821473000000001,0.09821473000000001,0.1,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03496,At Risk,Low,2.07,76,1564.59,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.02,10-15% activation rate,$3/customer,3,32.387012999999996,3.8864415599999993,0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03497,Lost,Critical,99.93,724,773.02,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.64,N/A,$1/customer (survey only),1,772.478886,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03498,At Risk,Low,0.66,28,367.33,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.46,10-15% activation rate,$3/customer,3,2.424378,0.29092535999999997,-0.9,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03499,At Risk,Low,1.81,20,473.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.52,10-15% activation rate,$3/customer,3,8.567997,1.02815964,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03500,Lost,Critical,99.56,320,281.68,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,280.440608,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03501,Loyal,Low,0.55,73,1406.75,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.0,15-20% revenue increase,$5/customer,5,7.737125000000001,1.1605687500000001,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03502,At Risk,Low,1.78,32,387.07,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.13,10-15% activation rate,$3/customer,3,6.8898459999999995,0.8267815199999999,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03503,Loyal,Low,3.15,73,1214.56,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.67,15-20% revenue increase,$5/customer,5,38.25864,5.738796,0.15,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03504,Loyal,Low,2.45,81,2178.1800000000003,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.32,15-20% revenue increase,$5/customer,5,53.36541000000001,8.0048115,0.6,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03505,Lost,Critical,97.97,302,483.23,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,473.420431,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03506,Loyal,Low,0.01,28,2426.17,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.43,15-20% revenue increase,$5/customer,5,0.24261700000000003,0.03639255,-0.99,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03507,At Risk,Critical,96.05,103,1053.47,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.84,25-35% retention improvement,$60/customer,60,1011.857935,283.3202218,3.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03508,Lost,Critical,99.45,786,393.65,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.61,N/A,$1/customer (survey only),1,391.484925,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03509,Loyal,Low,1.89,17,2510.13,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.76,15-20% revenue increase,$5/customer,5,47.441457,7.11621855,0.42,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C03510,VIP,Low,1.96,84,6376.51,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.34,5-10% retention improvement,$50/customer,50,124.979596,6.248979800000001,-0.88,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03511,Lost,Critical,99.21,399,325.79999999999995,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.9,N/A,$1/customer (survey only),1,323.22617999999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03512,VIP,Low,3.41,23,4181.72,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.6,5-10% retention improvement,$50/customer,50,142.596652,7.1298326,-0.86,VIP customer with low churn risk. Focus on deepening loyalty.,None
C03513,Loyal,Low,0.42,35,2629.5400000000004,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.64,15-20% revenue increase,$5/customer,5,11.044068000000001,1.6566102,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03514,Lost,Critical,98.38,227,716.6999999999999,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.12,N/A,$1/customer (survey only),1,705.0894599999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03515,At Risk,Critical,98.03,149,1050.43,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.54,25-35% retention improvement,$60/customer,60,1029.736529,288.32622812000005,3.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03516,At Risk,Critical,95.41,97,785.8100000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.58,25-35% retention improvement,$60/customer,60,749.741321,209.92756988000002,2.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03517,At Risk,Critical,96.87,131,539.26,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.19,25-35% retention improvement,$60/customer,60,522.381162,146.26672536,1.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03518,At Risk,Critical,95.81,177,537.44,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.83,25-35% retention improvement,$60/customer,60,514.9212640000001,144.17795392000002,1.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03519,Lost,Critical,98.88,250,328.24,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.57,N/A,$1/customer (survey only),1,324.56371199999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03520,Lost,Critical,93.76,169,400.66,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.86,N/A,$1/customer (survey only),1,375.65881600000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03521,At Risk,Critical,99.49,445,1215.89,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.86,25-35% retention improvement,$60/customer,60,1209.688961,338.71290908000003,4.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03522,At Risk,Critical,93.39,167,976.28,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.97,25-35% retention improvement,$60/customer,60,911.747892,255.28940976,3.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03523,Lost,Critical,99.87,1058,132.75,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.79,N/A,$1/customer (survey only),1,132.577425,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03524,At Risk,Low,1.98,42,511.67,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.49,10-15% activation rate,$3/customer,3,10.131065999999999,1.2157279199999997,-0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03525,At Risk,Low,1.73,19,737.5799999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.24,10-15% activation rate,$3/customer,3,12.760133999999999,1.5312160799999999,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03526,Lost,Critical,99.4,725,698.36,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.42,N/A,$1/customer (survey only),1,694.1698400000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03527,Lost,Critical,95.81,97,289.95,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.93,N/A,$1/customer (survey only),1,277.80109500000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03528,At Risk,Critical,97.07,296,1143.1999999999998,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.69,25-35% retention improvement,$60/customer,60,1109.7042399999998,310.71718719999996,4.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03529,Lost,Critical,99.67,517,334.99,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.96,N/A,$1/customer (survey only),1,333.88453300000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03530,Lost,Critical,98.42,325,497.3,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.06,N/A,$1/customer (survey only),1,489.44266,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03531,Lost,Critical,99.92,368,256.41,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.1,N/A,$1/customer (survey only),1,256.204872,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03532,At Risk,Low,1.12,45,671.01,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.62,10-15% activation rate,$3/customer,3,7.515312000000001,0.90183744,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03533,At Risk,Critical,99.3,256,754.62,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.24,25-35% retention improvement,$60/customer,60,749.33766,209.81454480000002,2.5,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03534,Loyal,Low,1.01,28,1417.65,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.46,15-20% revenue increase,$5/customer,5,14.318265,2.14773975,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03535,Lost,Critical,99.69,471,278.37,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.26,N/A,$1/customer (survey only),1,277.507053,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03536,Lost,Critical,99.49,839,312.87,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.49,N/A,$1/customer (survey only),1,311.274363,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03537,At Risk,Critical,98.63,561,1121.98,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.02,25-35% retention improvement,$60/customer,60,1106.608874,309.85048472000005,4.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03538,Lost,Critical,99.34,499,870.61,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.19,N/A,$1/customer (survey only),1,864.8639740000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03539,At Risk,Low,1.03,5,916.16,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.02,10-15% activation rate,$3/customer,3,9.436448,1.13237376,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03540,At Risk,Low,0.42,9,977.58,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.59,10-15% activation rate,$3/customer,3,4.105836,0.49270031999999997,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03541,Lost,Critical,97.94,455,447.04,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.17,N/A,$1/customer (survey only),1,437.83097599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03542,At Risk,Low,1.13,22,771.8,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.22,10-15% activation rate,$3/customer,3,8.72134,1.0465608,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03543,At Risk,Critical,93.86,94,730.35,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.73,25-35% retention improvement,$60/customer,60,685.50651,191.94182280000004,2.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03544,At Risk,Low,0.77,48,904.79,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.15,10-15% activation rate,$3/customer,3,6.966883,0.83602596,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03545,VIP,Low,2.37,4,4397.58,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.31,5-10% retention improvement,$50/customer,50,104.22264600000001,5.211132300000001,-0.9,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03546,Lost,Critical,98.05,193,436.85,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.12,N/A,$1/customer (survey only),1,428.33142499999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03547,At Risk,Critical,96.69,205,289.84000000000003,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.28,25-35% retention improvement,$60/customer,60,280.24629600000003,78.46896288000002,0.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03548,Lost,Critical,98.38,340,284.42,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.61,N/A,$1/customer (survey only),1,279.81239600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03549,Lost,Critical,99.83,418,809.34,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.39,N/A,$1/customer (survey only),1,807.964122,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03550,At Risk,Critical,97.49,96,1020.15,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.14,25-35% retention improvement,$60/customer,60,994.544235,278.47238580000004,3.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03551,At Risk,Low,2.79,8,1388.12,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.03,10-15% activation rate,$3/customer,3,38.728547999999996,4.647425759999999,0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03552,At Risk,Critical,96.66,104,726.94,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.11,25-35% retention improvement,$60/customer,60,702.660204,196.74485712000003,2.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03553,At Risk,Low,1.6,15,1028.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.72,10-15% activation rate,$3/customer,3,16.45936,1.9751231999999999,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03554,At Risk,Critical,96.55,367,1040.45,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.49,25-35% retention improvement,$60/customer,60,1004.554475,281.275253,3.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03555,Lost,Critical,99.04,541,765.0600000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.6,N/A,$1/customer (survey only),1,757.7154240000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03556,At Risk,Low,2.74,39,797.6600000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.59,10-15% activation rate,$3/customer,3,21.855884000000003,2.6227060800000004,-0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03557,At Risk,Critical,99.28,630,930.49,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.99,25-35% retention improvement,$60/customer,60,923.790472,258.66133216000003,3.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03558,At Risk,Critical,95.87,108,828.25,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.36,25-35% retention improvement,$60/customer,60,794.043275,222.332117,2.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03559,Lost,Critical,99.81,329,196.17,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.9,N/A,$1/customer (survey only),1,195.79727699999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03560,At Risk,Low,3.39,52,1145.15,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.04,10-15% activation rate,$3/customer,3,38.820585,4.6584702,0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03561,At Risk,Critical,99.26,311,630.8199999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.88,25-35% retention improvement,$60/customer,60,626.151932,175.32254096000003,1.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03562,Lost,Critical,99.63,235,102.14,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.6,N/A,$1/customer (survey only),1,101.76208199999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03563,Lost,Medium,25.93,89,512.37,7.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,42.13,3-5% win-back rate,$2/customer,2,132.857541,5.31430164,1.66,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,Decreasing spend trend — offer may need to be larger
C03564,At Risk,Critical,99.29,251,883.27,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.89,25-35% retention improvement,$60/customer,60,876.9987830000001,245.55965924000006,3.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03565,Loyal,Low,3.07,44,1293.2,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.75,15-20% revenue increase,$5/customer,5,39.70124,5.955185999999999,0.19,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03566,Lost,Critical,99.07,464,557.5799999999999,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.63,N/A,$1/customer (survey only),1,552.3945059999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03567,At Risk,Critical,96.84,243,831.3,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.05,25-35% retention improvement,$60/customer,60,805.03092,225.40865760000003,2.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03568,Lost,Low,1.46,16,78.18,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.86,0-2% return rate,$0/customer,0,1.141428,0.01141428,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03569,At Risk,Critical,98.92,180,437.54,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.15,25-35% retention improvement,$60/customer,60,432.814568,121.18807904000002,1.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03570,Lost,Critical,99.41,311,366.68,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.8,N/A,$1/customer (survey only),1,364.516588,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03571,Lost,Critical,98.79,586,368.88,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,364.416552,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03572,Lost,Critical,98.12,181,350.21,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.68,N/A,$1/customer (survey only),1,343.626052,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03573,Lost,Critical,99.75,204,524.95,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,523.6376250000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03574,At Risk,Low,1.03,65,1069.12,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.31,10-15% activation rate,$3/customer,3,11.011935999999999,1.3214323199999998,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03575,Loyal,Low,0.2,22,1674.31,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.94,15-20% revenue increase,$5/customer,5,3.34862,0.502293,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03576,At Risk,Critical,91.95,139,1050.69,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.75,25-35% retention improvement,$60/customer,60,966.109455,270.51064740000004,3.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03577,Loyal,Low,0.46,7,1261.41,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.5,15-20% revenue increase,$5/customer,5,5.802486,0.8703729,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C03578,Lost,Critical,98.67,233,266.56,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.49,N/A,$1/customer (survey only),1,263.014752,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03579,Loyal,Low,0.58,68,1530.22,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.25,15-20% revenue increase,$5/customer,5,8.875276,1.3312913999999998,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03580,At Risk,Critical,94.38,111,532.58,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.11,25-35% retention improvement,$60/customer,60,502.64900400000005,140.74172112000002,1.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03581,Loyal,Low,0.05,2,1491.44,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.11,15-20% revenue increase,$5/customer,5,0.74572,0.111858,-0.98,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03582,At Risk,Low,2.28,23,605.04,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.72,10-15% activation rate,$3/customer,3,13.794911999999998,1.6553894399999998,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03583,At Risk,Medium,25.42,89,623.07,10.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,63.48,15-20% retention improvement,$8/customer,8,158.38439400000004,28.509190920000005,2.56,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C03584,Lost,Critical,97.74,150,254.96,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.04,N/A,$1/customer (survey only),1,249.197904,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03585,Lost,Critical,98.93,248,509.19,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.78,N/A,$1/customer (survey only),1,503.741667,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03586,Lost,Critical,95.04,101,79.78,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.35,N/A,$1/customer (survey only),1,75.822912,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03587,Lost,Critical,99.04,537,185.91,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.78,N/A,$1/customer (survey only),1,184.12526400000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03588,At Risk,Low,0.47,72,574.89,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.28,10-15% activation rate,$3/customer,3,2.7019829999999994,0.32423795999999994,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03589,Loyal,Low,0.41,6,1998.94,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.44,15-20% revenue increase,$5/customer,5,8.195654,1.2293481,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03590,At Risk,Low,3.2,52,1012.46,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.68,10-15% activation rate,$3/customer,3,32.398720000000004,3.8878464000000004,0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03591,At Risk,Critical,97.93,105,1107.22,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.65,25-35% retention improvement,$60/customer,60,1084.3005460000002,303.6041528800001,4.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03592,Lost,Critical,99.19,448,908.77,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.28,N/A,$1/customer (survey only),1,901.408963,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03593,At Risk,Low,4.3,4,835.63,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.55,10-15% activation rate,$3/customer,3,35.932089999999995,4.311850799999999,0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03594,Lost,Critical,99.37,304,500.86,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.09,N/A,$1/customer (survey only),1,497.704582,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03595,Loyal,Critical,96.71,234,1300.37,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.94,25-35% retention improvement,$80/customer,80,1257.5878269999998,377.27634809999995,3.72,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C03596,At Risk,Low,1.67,26,663.78,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.65,10-15% activation rate,$3/customer,3,11.085125999999999,1.3302151199999999,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03597,At Risk,Low,0.94,45,789.47,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.59,10-15% activation rate,$3/customer,3,7.421017999999999,0.8905221599999998,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03598,At Risk,Low,1.33,14,803.5,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.92,10-15% activation rate,$3/customer,3,10.68655,1.282386,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03599,At Risk,Critical,95.91,161,567.21,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.6,25-35% retention improvement,$60/customer,60,544.011111,152.32311108000002,1.54,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03600,At Risk,Low,1.99,11,453.41,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.28,10-15% activation rate,$3/customer,3,9.022859,1.08274308,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03601,At Risk,Critical,98.58,370,925.23,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.3,25-35% retention improvement,$60/customer,60,912.091734,255.38568552,3.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03602,VIP,Critical,97.41,902,2035.19,7.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.52,30-40% retention improvement,$300/customer,300,1982.478579,792.9914316,1.64,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,035) — maximum retention effort warranted"
C03603,Lost,Critical,97.96,254,397.39,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.27,N/A,$1/customer (survey only),1,389.28324399999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03604,At Risk,Critical,99.49,273,367.75,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.14,25-35% retention improvement,$60/customer,60,365.87447499999996,102.444853,0.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03605,Loyal,Low,0.2,3,3154.61,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.98,15-20% revenue increase,$5/customer,5,6.309220000000001,0.9463830000000001,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03606,Loyal,Low,1.49,63,1392.16,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.83,15-20% revenue increase,$5/customer,5,20.743184000000003,3.1114776,-0.38,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03607,Lost,Critical,99.77,572,295.12,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.38,N/A,$1/customer (survey only),1,294.441224,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03608,At Risk,Critical,97.59,209,993.46,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.09,25-35% retention improvement,$60/customer,60,969.517614,271.46493192,3.52,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03609,At Risk,Low,0.76,55,450.58,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.64,10-15% activation rate,$3/customer,3,3.4244079999999997,0.41092895999999995,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03610,At Risk,Low,3.1,78,462.51,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.46,10-15% activation rate,$3/customer,3,14.33781,1.7205371999999999,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03611,Lost,Critical,98.83,107,206.73,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.32,N/A,$1/customer (survey only),1,204.31125899999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03612,At Risk,Critical,99.17,603,1143.13,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.4,25-35% retention improvement,$60/customer,60,1133.642021,317.41976588000006,4.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03613,At Risk,Low,1.39,62,1273.21,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.19,10-15% activation rate,$3/customer,3,17.697619,2.1237142799999997,-0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03614,Lost,Critical,99.04,121,415.41,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.38,N/A,$1/customer (survey only),1,411.42206400000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03615,At Risk,Low,1.98,40,1658.6900000000005,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.04,10-15% activation rate,$3/customer,3,32.842062000000006,3.9410474400000006,0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03616,At Risk,Low,1.86,25,191.29,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.7,10-15% activation rate,$3/customer,3,3.5579940000000003,0.42695928,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03617,At Risk,Low,2.47,53,531.84,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.96,10-15% activation rate,$3/customer,3,13.136448000000003,1.5763737600000003,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03618,Lost,Critical,99.68,609,16.13,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.68,N/A,$1/customer (survey only),1,16.078384,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03619,At Risk,Low,1.4,79,671.53,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.68,10-15% activation rate,$3/customer,3,9.401419999999998,1.1281703999999997,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03620,VIP,Critical,91.16,91,1350.11,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.57,30-40% retention improvement,$300/customer,300,1230.760276,492.3041104,0.64,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C03621,At Risk,Critical,98.58,194,553.9,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.28,25-35% retention improvement,$60/customer,60,546.03462,152.88969360000002,1.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03622,Lost,Low,3.15,82,341.37,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.26,0-2% return rate,$0/customer,0,10.753155,0.10753155,0.11,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03623,Loyal,Low,0.0,7,1857.93,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03624,At Risk,Low,2.3,32,898.3,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.48,10-15% activation rate,$3/customer,3,20.660899999999998,2.4793079999999996,-0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03625,At Risk,Low,3.36,33,1094.98,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.93,10-15% activation rate,$3/customer,3,36.791328,4.41495936,0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03626,At Risk,Critical,94.48,248,940.82,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.92,25-35% retention improvement,$60/customer,60,888.8867360000002,248.88828608000006,3.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03627,Lost,Critical,99.17,200,169.32,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.59,N/A,$1/customer (survey only),1,167.914644,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03628,VIP,Critical,94.7,101,531.11,6.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,114.44,30-40% retention improvement,$300/customer,300,502.96117000000004,201.18446800000004,-0.33,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C03629,Loyal,Low,2.58,26,975.05,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.19,15-20% revenue increase,$5/customer,5,25.15629,3.7734434999999995,-0.25,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03630,At Risk,Critical,93.15,95,1109.99,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.88,25-35% retention improvement,$60/customer,60,1033.9556850000001,289.50759180000006,3.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03631,At Risk,Low,2.38,11,549.02,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.95,10-15% activation rate,$3/customer,3,13.066676,1.56800112,-0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03632,Lost,Low,3.54,21,37.22,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.01,0-2% return rate,$0/customer,0,1.317588,0.013175880000000001,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03633,At Risk,Critical,97.93,294,474.51,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.62,25-35% retention improvement,$60/customer,60,464.68764300000004,130.11254004000003,1.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03634,Lost,Critical,99.6,728,436.79,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.49,N/A,$1/customer (survey only),1,435.04284,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03635,Loyal,Low,0.38,14,1445.32,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.74,15-20% revenue increase,$5/customer,5,5.492216,0.8238324,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03636,At Risk,Low,2.51,41,581.53,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.16,10-15% activation rate,$3/customer,3,14.596402999999997,1.7515683599999996,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03637,At Risk,Low,0.74,18,724.0,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.7,10-15% activation rate,$3/customer,3,5.357600000000001,0.642912,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03638,At Risk,Critical,98.17,158,779.14,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.62,25-35% retention improvement,$60/customer,60,764.881738,214.16688664000003,2.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03639,Loyal,Low,0.39,13,2653.4,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.86,15-20% revenue increase,$5/customer,5,10.348260000000002,1.5522390000000001,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03640,At Risk,Low,3.02,72,510.48,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.6,10-15% activation rate,$3/customer,3,15.416496,1.84997952,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03641,Loyal,Low,0.02,5,1347.71,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.48,15-20% revenue increase,$5/customer,5,0.269542,0.040431299999999996,-0.99,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03642,At Risk,Low,2.13,18,1031.23,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.93,10-15% activation rate,$3/customer,3,21.965199,2.63582388,-0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03643,Lost,Critical,99.39,370,228.73,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.86,N/A,$1/customer (survey only),1,227.334747,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03644,At Risk,Critical,92.26,91,518.2,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.01,25-35% retention improvement,$60/customer,60,478.0913200000001,133.86556960000004,1.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03645,At Risk,Critical,92.8,131,1095.75,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.52,25-35% retention improvement,$60/customer,60,1016.8559999999999,284.71968,3.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03646,At Risk,Critical,98.16,197,694.03,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.72,25-35% retention improvement,$60/customer,60,681.2598479999999,190.75275743999998,2.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03647,Lost,Critical,95.61,105,313.65,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.08,N/A,$1/customer (survey only),1,299.88076499999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03648,At Risk,Low,0.81,19,389.06,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.18,10-15% activation rate,$3/customer,3,3.1513860000000005,0.37816632000000006,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03649,At Risk,Critical,98.51,260,518.82,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.81,25-35% retention improvement,$60/customer,60,511.0895820000001,143.10508296000006,1.39,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03650,At Risk,Low,0.81,15,397.97,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.21,10-15% activation rate,$3/customer,3,3.223557000000001,0.3868268400000001,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03651,Lost,Critical,99.4,848,102.45,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.27,N/A,$1/customer (survey only),1,101.83530000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03652,Lost,Critical,96.68,116,31.42,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.56,N/A,$1/customer (survey only),1,30.376856000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03653,At Risk,Low,1.63,12,567.38,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.65,10-15% activation rate,$3/customer,3,9.248294,1.10979528,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03654,Lost,Critical,97.9,200,590.61,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.72,N/A,$1/customer (survey only),1,578.2071900000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03655,At Risk,Critical,91.39,99,1082.35,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.8,25-35% retention improvement,$60/customer,60,989.159665,276.9647062,3.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03656,VIP,Critical,98.39,597,2010.05,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.85,30-40% retention improvement,$300/customer,300,1977.688195,791.075278,1.64,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,010) — maximum retention effort warranted"
C03657,Lost,Critical,99.72,644,176.18,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.35,N/A,$1/customer (survey only),1,175.686696,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03658,At Risk,Low,0.73,28,1028.24,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.95,10-15% activation rate,$3/customer,3,7.506152,0.90073824,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03659,VIP,Low,2.57,46,1839.56,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,41.42,5-10% retention improvement,$50/customer,50,47.27669199999999,2.3638345999999997,-0.95,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03660,At Risk,Critical,94.57,104,757.73,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.82,25-35% retention improvement,$60/customer,60,716.5852610000001,200.64387308000005,2.34,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03661,At Risk,Low,1.02,53,873.58,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.25,10-15% activation rate,$3/customer,3,8.910516000000001,1.0692619200000002,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03662,At Risk,Low,1.18,30,805.51,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.37,10-15% activation rate,$3/customer,3,9.505018,1.14060216,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03663,Lost,Critical,97.74,149,166.93,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.87,N/A,$1/customer (survey only),1,163.15738199999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03664,Loyal,Low,0.4,17,2210.27,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.57,15-20% revenue increase,$5/customer,5,8.84108,1.3261619999999998,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03665,At Risk,Low,0.71,5,1156.5,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.77,10-15% activation rate,$3/customer,3,8.21115,0.9853379999999999,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03666,At Risk,Critical,97.97,228,981.67,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.07,25-35% retention improvement,$60/customer,60,961.7420989999999,269.28778772,3.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03667,Loyal,Low,1.24,14,3360.67,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.51,15-20% revenue increase,$5/customer,5,41.672308,6.2508462,0.25,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03668,At Risk,Critical,92.82,93,372.71,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.03,25-35% retention improvement,$60/customer,60,345.94942199999997,96.86583816,0.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03669,Loyal,Critical,94.27,341,2476.09,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.51,25-35% retention improvement,$80/customer,80,2334.210043,700.2630129,7.75,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,476) — maximum retention effort warranted"
C03670,At Risk,Critical,95.93,141,356.5,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.34,25-35% retention improvement,$60/customer,60,341.99045,95.757326,0.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03671,Loyal,Low,0.26,11,3980.34,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.86,15-20% revenue increase,$5/customer,5,10.348884,1.5523326,-0.69,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03672,Lost,Critical,98.96,190,172.76,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.63,N/A,$1/customer (survey only),1,170.96329599999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03673,Lost,Critical,99.67,402,1054.5700000000002,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.58,N/A,$1/customer (survey only),1,1051.0899190000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03674,At Risk,Critical,92.37,109,453.27,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.75,25-35% retention improvement,$60/customer,60,418.685499,117.23193972000001,0.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03675,Lost,Low,3.89,41,207.69,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.41,0-2% return rate,$0/customer,0,8.079141,0.08079141,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03676,Lost,Critical,99.56,371,17.63,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.84,N/A,$1/customer (survey only),1,17.552428,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03677,Lost,Critical,99.49,606,599.55,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.12,N/A,$1/customer (survey only),1,596.4922949999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03678,Lost,Critical,99.13,525,441.87,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.17,N/A,$1/customer (survey only),1,438.025731,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03679,Lost,Critical,99.36,647,1309.77,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.34,N/A,$1/customer (survey only),1,1301.3874720000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03680,Lost,Critical,99.26,800,240.44,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.96,N/A,$1/customer (survey only),1,238.660744,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03681,At Risk,Critical,97.76,259,1334.75,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.68,25-35% retention improvement,$60/customer,60,1304.8516,365.358448,5.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03682,At Risk,Low,0.49,15,691.22,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.96,10-15% activation rate,$3/customer,3,3.386978,0.40643735999999997,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03683,At Risk,Low,3.94,70,867.8000000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.79,10-15% activation rate,$3/customer,3,34.19132,4.1029583999999995,0.37,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03684,Lost,Critical,98.51,724,1463.78,10.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.88,N/A,$1/customer (survey only),1,1441.9696780000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03685,Lost,Critical,99.62,246,633.08,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.56,N/A,$1/customer (survey only),1,630.6742960000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03686,Loyal,Low,0.77,67,1421.12,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.63,15-20% revenue increase,$5/customer,5,10.942624,1.6413936,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03687,At Risk,Low,1.63,1,940.13,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.25,10-15% activation rate,$3/customer,3,15.324118999999998,1.8388942799999997,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03688,At Risk,Low,1.93,19,1405.34,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.34,10-15% activation rate,$3/customer,3,27.123061999999994,3.2547674399999993,0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03689,At Risk,Low,3.02,19,1053.39,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.31,10-15% activation rate,$3/customer,3,31.812378000000002,3.81748536,0.27,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03690,Lost,Critical,98.44,364,319.62,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.84,N/A,$1/customer (survey only),1,314.63392799999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03691,At Risk,Low,0.65,49,1309.75,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.84,10-15% activation rate,$3/customer,3,8.513375,1.0216049999999999,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03692,At Risk,Low,2.35,75,1192.85,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.07,10-15% activation rate,$3/customer,3,28.031975,3.3638369999999997,0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03693,Lost,Critical,94.16,99,373.93,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.73,N/A,$1/customer (survey only),1,352.092488,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03694,At Risk,Low,5.01,38,311.23,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.95,10-15% activation rate,$3/customer,3,15.592623,1.87111476,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03695,At Risk,Low,3.73,85,465.33,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.49,10-15% activation rate,$3/customer,3,17.356809,2.08281708,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03696,At Risk,Critical,99.84,350,620.99,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.53,25-35% retention improvement,$60/customer,60,619.9964160000001,173.59899648000004,1.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03697,Lost,Critical,98.79,905,783.96,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.31,N/A,$1/customer (survey only),1,774.4740840000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03698,Lost,Critical,98.64,232,178.94,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.69,N/A,$1/customer (survey only),1,176.506416,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03699,At Risk,Critical,96.2,200,1097.15,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.26,25-35% retention improvement,$60/customer,60,1055.4583000000002,295.5283240000001,3.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03700,At Risk,Low,2.48,53,1124.6799999999998,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.39,10-15% activation rate,$3/customer,3,27.892063999999994,3.3470476799999993,0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03701,VIP,Critical,95.26,219,4446.93,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.04,30-40% retention improvement,$300/customer,300,4236.145518,1694.4582072000003,4.65,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($4,447) — maximum retention effort warranted"
C03702,Loyal,Low,1.58,36,1212.5,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.34,15-20% revenue increase,$5/customer,5,19.157500000000002,2.873625,-0.43,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03703,Lost,Critical,98.9,322,154.74,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.41,N/A,$1/customer (survey only),1,153.03786000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03704,At Risk,Low,2.37,77,555.85,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.64,10-15% activation rate,$3/customer,3,13.173645000000002,1.5808374000000003,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03705,At Risk,Low,1.13,53,463.95,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.66,10-15% activation rate,$3/customer,3,5.242635,0.6291162,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03706,Lost,Critical,98.46,152,204.68,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.29,N/A,$1/customer (survey only),1,201.527928,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03707,Lost,Critical,98.41,179,512.15,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.12,N/A,$1/customer (survey only),1,504.00681499999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03708,At Risk,Critical,91.64,97,445.31,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.03,25-35% retention improvement,$60/customer,60,408.082084,114.26298352000002,0.9,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03709,Loyal,Low,1.05,1,3072.48,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.01,15-20% revenue increase,$5/customer,5,32.26104,4.839156,-0.03,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03710,At Risk,Critical,97.76,315,1100.29,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.3,25-35% retention improvement,$60/customer,60,1075.643504,301.18018112,4.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03711,Loyal,Low,1.15,8,2262.09,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.59,15-20% revenue increase,$5/customer,5,26.014035,3.90210525,-0.22,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03712,At Risk,Low,5.65,62,450.9,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.89,10-15% activation rate,$3/customer,3,25.47585,3.057102,0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03713,At Risk,Low,0.73,14,620.87,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.75,10-15% activation rate,$3/customer,3,4.532351,0.54388212,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03714,Lost,Critical,97.4,233,208.08,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.3,N/A,$1/customer (survey only),1,202.66992000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03715,At Risk,Low,1.37,29,677.83,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.99,10-15% activation rate,$3/customer,3,9.286271000000001,1.1143525200000002,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03716,Loyal,Low,0.0,19,1871.36,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.0,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03717,Lost,Low,2.98,29,161.4,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.85,0-2% return rate,$0/customer,0,4.80972,0.04809720000000001,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03718,Lost,Critical,99.29,416,735.06,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.19,N/A,$1/customer (survey only),1,729.841074,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03719,At Risk,Low,2.48,21,825.55,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.47,10-15% activation rate,$3/customer,3,20.47364,2.4568368,-0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03720,At Risk,Low,1.26,17,474.47,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.22,10-15% activation rate,$3/customer,3,5.978322,0.71739864,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03721,Lost,Low,4.06,22,138.2,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.11,0-2% return rate,$0/customer,0,5.610919999999999,0.05610919999999999,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03722,Lost,Critical,99.39,545,739.75,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.2,N/A,$1/customer (survey only),1,735.237525,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03723,Lost,Critical,95.48,174,379.27,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.12,N/A,$1/customer (survey only),1,362.126996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03724,VIP,Critical,96.6,301,3982.33,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.51,30-40% retention improvement,$300/customer,300,3846.9307799999997,1538.772312,4.13,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($3,982) — maximum retention effort warranted"
C03725,At Risk,Low,0.71,1,482.77,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.98,10-15% activation rate,$3/customer,3,3.4276669999999996,0.41132003999999994,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03726,At Risk,Critical,95.35,136,1913.55,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.02,25-35% retention improvement,$60/customer,60,1824.5699249999998,510.879579,7.51,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03727,Lost,Critical,99.5,539,388.1,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.25,N/A,$1/customer (survey only),1,386.15950000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03728,Lost,Critical,99.78,439,325.67,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.24,N/A,$1/customer (survey only),1,324.953526,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03729,Lost,Critical,99.15,629,684.25,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.38,N/A,$1/customer (survey only),1,678.4338750000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03730,Lost,Critical,99.45,454,80.78,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.8,N/A,$1/customer (survey only),1,80.33571,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03731,At Risk,Low,0.51,40,411.66,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.26,10-15% activation rate,$3/customer,3,2.0994660000000005,0.25193592000000004,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03732,At Risk,Critical,95.64,124,1699.43,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.79,25-35% retention improvement,$60/customer,60,1625.3348520000002,455.0937585600001,6.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03733,Lost,Critical,97.64,264,403.34,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.96,N/A,$1/customer (survey only),1,393.821176,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03734,At Risk,Critical,86.47,150,555.05,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.02,25-35% retention improvement,$60/customer,60,479.951735,134.3864858,1.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03735,At Risk,Low,4.28,37,622.76,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.97,10-15% activation rate,$3/customer,3,26.654128000000004,3.1984953600000003,0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03736,Lost,Critical,99.17,182,475.51,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.65,N/A,$1/customer (survey only),1,471.563267,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03737,Loyal,Low,0.4,66,2459.31,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.43,15-20% revenue increase,$5/customer,5,9.83724,1.4755859999999998,-0.7,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03738,Lost,Critical,97.63,442,246.93,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.65,N/A,$1/customer (survey only),1,241.077759,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03739,Loyal,Critical,95.14,125,1188.31,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.06,25-35% retention improvement,$80/customer,80,1130.5581339999999,339.16744019999993,3.24,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C03740,At Risk,Critical,94.59,109,1058.64,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.82,25-35% retention improvement,$60/customer,60,1001.3675760000002,280.38292128000006,3.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03741,Lost,Critical,96.12,121,155.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.03,N/A,$1/customer (survey only),1,149.476212,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03742,At Risk,Low,1.1,69,820.07,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.61,10-15% activation rate,$3/customer,3,9.02077,1.0824924,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03743,Loyal,Low,0.8,14,1406.11,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.01,15-20% revenue increase,$5/customer,5,11.24888,1.6873319999999998,-0.66,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03744,Lost,Critical,99.52,629,367.65,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,365.88527999999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03745,Lost,Critical,100.0,371,260.69,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.13,N/A,$1/customer (survey only),1,260.69,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03746,VIP,Medium,31.58,90,4639.16,11.0,VIP Monitoring & Proactive Engagement,Increase touchpoints to prevent risk escalation,Personal email + phone check-in,Personalized product recommendations based on purchase history,Medium,5,68.25,10-15% retention improvement,$30/customer,30,1465.0467279999998,175.80560735999998,4.86,VIP showing early warning signs. Proactive engagement prevents escalation.,None
C03747,At Risk,Low,0.04,14,1017.16,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.02,10-15% activation rate,$3/customer,3,0.406864,0.04882368,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03748,Lost,Critical,96.61,239,750.6,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.51,N/A,$1/customer (survey only),1,725.15466,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03749,At Risk,Low,1.18,33,879.37,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.86,10-15% activation rate,$3/customer,3,10.376566,1.24518792,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03750,Lost,Critical,99.17,378,796.9300000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.68,N/A,$1/customer (survey only),1,790.3154810000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03751,At Risk,Critical,97.24,137,856.55,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.12,25-35% retention improvement,$60/customer,60,832.9092199999999,233.2145816,2.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03752,Lost,Critical,98.91,505,194.81,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.87,N/A,$1/customer (survey only),1,192.686571,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03753,At Risk,Low,1.05,83,634.37,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.41,10-15% activation rate,$3/customer,3,6.660885,0.7993062,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03754,Lost,Critical,99.12,257,533.1800000000001,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.21,N/A,$1/customer (survey only),1,528.4880160000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03755,At Risk,Low,0.66,30,860.6999999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.8,10-15% activation rate,$3/customer,3,5.680619999999999,0.6816743999999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03756,At Risk,Low,1.92,31,626.29,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.47,10-15% activation rate,$3/customer,3,12.024767999999998,1.4429721599999996,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03757,At Risk,Critical,98.36,143,895.7,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.23,25-35% retention improvement,$60/customer,60,881.01052,246.68294560000004,3.11,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03758,Lost,Critical,99.53,637,351.82000000000005,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.39,N/A,$1/customer (survey only),1,350.16644600000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03759,Loyal,Low,0.56,15,2842.01,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.66,15-20% revenue increase,$5/customer,5,15.915256000000003,2.3872884000000005,-0.52,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03760,Loyal,Low,0.92,42,2362.81,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.91,15-20% revenue increase,$5/customer,5,21.737852,3.2606778,-0.35,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03761,VIP,Critical,95.83,450,4560.63,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.43,30-40% retention improvement,$300/customer,300,4370.451728999999,1748.1806915999998,4.83,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($4,561) — maximum retention effort warranted"
C03762,At Risk,Low,2.61,12,257.89,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.09,10-15% activation rate,$3/customer,3,6.730928999999999,0.8077114799999998,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03763,Lost,Critical,99.92,294,249.32,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.71,N/A,$1/customer (survey only),1,249.120544,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03764,At Risk,Low,0.38,41,729.16,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.99,10-15% activation rate,$3/customer,3,2.7708079999999997,0.33249695999999995,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03765,Loyal,Critical,95.35,121,1392.1,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.72,25-35% retention improvement,$80/customer,80,1327.3673499999998,398.2102049999999,3.98,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03766,VIP,Low,1.35,71,6254.27,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.56,5-10% retention improvement,$50/customer,50,84.43264500000002,4.221632250000002,-0.92,VIP customer with low churn risk. Focus on deepening loyalty.,None
C03767,At Risk,Low,1.74,4,691.49,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.13,10-15% activation rate,$3/customer,3,12.031925999999999,1.4438311199999998,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03768,At Risk,Low,1.58,40,1061.88,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.09,10-15% activation rate,$3/customer,3,16.777704000000004,2.0133244800000005,-0.33,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03769,Lost,Critical,99.09,269,386.87,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.57,N/A,$1/customer (survey only),1,383.349483,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03770,Lost,Critical,98.9,670,492.26,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.38,N/A,$1/customer (survey only),1,486.84514,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03771,Lost,Critical,99.79,632,804.61,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.71,N/A,$1/customer (survey only),1,802.9203190000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03772,At Risk,Critical,99.84,336,449.3,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.55,25-35% retention improvement,$60/customer,60,448.58112000000006,125.60271360000003,1.09,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03773,At Risk,Low,1.63,15,111.59,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.41,10-15% activation rate,$3/customer,3,1.818917,0.21827003999999997,-0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03774,At Risk,Low,2.07,7,657.73,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.03,10-15% activation rate,$3/customer,3,13.615011,1.6338013200000001,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03775,Lost,Medium,33.97,88,249.04,5.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,40.57,3-5% win-back rate,$2/customer,2,84.598888,3.38395552,0.69,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,None
C03776,At Risk,Low,0.79,63,885.72,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.49,10-15% activation rate,$3/customer,3,6.997188000000001,0.8396625600000002,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03777,Loyal,Critical,99.54,378,1516.19,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.31,25-35% retention improvement,$80/customer,80,1509.2155260000002,452.76465780000007,4.66,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03778,At Risk,Critical,96.75,450,1733.0,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.52,25-35% retention improvement,$60/customer,60,1676.6775,469.46970000000005,6.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03779,At Risk,Critical,96.47,244,1613.54,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.7,25-35% retention improvement,$60/customer,60,1556.582038,435.84297064000003,6.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03780,Lost,Critical,99.33,353,766.4699999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.61,N/A,$1/customer (survey only),1,761.3346509999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03781,At Risk,Low,0.4,10,1242.01,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.24,10-15% activation rate,$3/customer,3,4.96804,0.5961648,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03782,At Risk,Low,1.08,18,392.81,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.31,10-15% activation rate,$3/customer,3,4.242348000000001,0.50908176,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03783,Lost,Low,2.3,76,119.47,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.64,0-2% return rate,$0/customer,0,2.74781,0.0274781,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03784,At Risk,Critical,97.42,138,759.38,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.22,25-35% retention improvement,$60/customer,60,739.787996,207.14063888,2.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03785,Lost,Critical,98.5,310,328.65000000000003,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.23,N/A,$1/customer (survey only),1,323.72025,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03786,At Risk,Low,3.17,41,1257.86,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.42,10-15% activation rate,$3/customer,3,39.874162,4.784899439999999,0.59,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03787,At Risk,Critical,96.24,309,1025.96,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.13,25-35% retention improvement,$60/customer,60,987.3839039999999,276.46749312000003,3.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03788,Lost,Low,2.88,76,324.57,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.34,0-2% return rate,$0/customer,0,9.347616,0.09347616,0.09,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03789,At Risk,Low,21.38,86,453.57,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.84,10-15% activation rate,$3/customer,3,96.973266,11.636791919999999,2.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03790,At Risk,Low,1.39,5,467.52,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.36,10-15% activation rate,$3/customer,3,6.498527999999999,0.7798233599999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03791,Lost,Critical,100.0,1015,85.32,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.92,N/A,$1/customer (survey only),1,85.32,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03792,Lost,Critical,99.99,428,173.14,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.65,N/A,$1/customer (survey only),1,173.12268599999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03793,VIP,Critical,97.94,240,2408.58,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.2,30-40% retention improvement,$300/customer,300,2358.9632519999996,943.5853007999999,2.15,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($2,409) — maximum retention effort warranted"
C03794,Loyal,Low,0.23,22,999.76,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.05,15-20% revenue increase,$5/customer,5,2.299448,0.3449172,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03795,At Risk,Low,0.85,58,574.23,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.88,10-15% activation rate,$3/customer,3,4.880955,0.5857146,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03796,Lost,Low,5.02,58,277.48,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.41,0-2% return rate,$0/customer,0,13.929495999999999,0.13929496,0.14,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03797,At Risk,Low,1.5,66,592.1800000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.91,10-15% activation rate,$3/customer,3,8.8827,1.0659239999999999,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03798,Lost,Low,7.06,79,17.21,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.59,0-2% return rate,$0/customer,0,1.215026,0.01215026,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03799,At Risk,Low,1.53,4,1137.87,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.16,10-15% activation rate,$3/customer,3,17.409411,2.0891293199999996,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03800,Lost,Critical,99.47,867,288.52,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.99,N/A,$1/customer (survey only),1,286.990844,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03801,At Risk,Critical,98.63,329,865.9200000000001,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.84,25-35% retention improvement,$60/customer,60,854.056896,239.13593088000005,2.99,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03802,Lost,Critical,99.89,856,160.56,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.17,N/A,$1/customer (survey only),1,160.383384,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03803,At Risk,Critical,97.28,203,928.41,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.61,25-35% retention improvement,$60/customer,60,903.157248,252.88402944,3.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03804,At Risk,Critical,96.71,224,1062.48,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.54,25-35% retention improvement,$60/customer,60,1027.524408,287.70683424000003,3.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03805,Lost,Critical,99.54,300,261.27,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.46,N/A,$1/customer (survey only),1,260.068158,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03806,At Risk,Low,4.06,51,297.61,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.81,10-15% activation rate,$3/customer,3,12.082965999999999,1.4499559199999998,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03807,Loyal,Critical,91.05,122,3389.98,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.4,25-35% retention improvement,$80/customer,80,3086.57679,925.973037,10.57,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,390) — maximum retention effort warranted"
C03808,At Risk,Critical,96.7,256,1316.31,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.3,25-35% retention improvement,$60/customer,60,1272.87177,356.4040956,4.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03809,Lost,Critical,92.98,109,327.71000000000004,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.45,N/A,$1/customer (survey only),1,304.7047580000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03810,At Risk,Low,1.05,8,1163.94,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.83,10-15% activation rate,$3/customer,3,12.221370000000002,1.4665644000000002,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03811,At Risk,Critical,93.38,134,545.29,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.47,25-35% retention improvement,$60/customer,60,509.19180199999994,142.57370456,1.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03812,At Risk,Low,0.53,56,640.1600000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.63,10-15% activation rate,$3/customer,3,3.3928480000000003,0.40714176,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03813,Lost,Critical,94.56,100,468.86,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.53,N/A,$1/customer (survey only),1,443.354016,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03814,At Risk,Low,1.2,14,666.51,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.06,10-15% activation rate,$3/customer,3,7.99812,0.9597744,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03815,At Risk,Critical,95.86,129,737.88,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.46,25-35% retention improvement,$60/customer,60,707.331768,198.05289504,2.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03816,At Risk,Critical,98.36,326,1353.86,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.06,25-35% retention improvement,$60/customer,60,1331.656696,372.86387488,5.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03817,Lost,Critical,99.78,966,126.79,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.7,N/A,$1/customer (survey only),1,126.51106200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03818,At Risk,Critical,95.39,159,728.41,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.09,25-35% retention improvement,$60/customer,60,694.830299,194.55248372,2.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03819,Loyal,Low,0.25,4,1615.24,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.23,15-20% revenue increase,$5/customer,5,4.0381,0.605715,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03820,Lost,Critical,98.72,322,794.37,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.67,N/A,$1/customer (survey only),1,784.202064,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03821,Lost,Critical,99.78,477,315.24,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.51,N/A,$1/customer (survey only),1,314.546472,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03822,At Risk,Low,0.24,5,617.09,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.82,10-15% activation rate,$3/customer,3,1.4810159999999999,0.17772191999999998,-0.94,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03823,At Risk,Low,2.17,32,688.05,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.87,10-15% activation rate,$3/customer,3,14.930684999999999,1.7916821999999997,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03824,Lost,Critical,99.47,365,555.16,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.96,N/A,$1/customer (survey only),1,552.2176519999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03825,Lost,Critical,97.29,182,323.45,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.51,N/A,$1/customer (survey only),1,314.684505,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03826,Loyal,Low,1.0,43,953.73,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.04,15-20% revenue increase,$5/customer,5,9.5373,1.430595,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03827,Lost,Critical,99.62,556,617.71,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.18,N/A,$1/customer (survey only),1,615.3627020000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C03828,VIP,Critical,97.29,372,5411.17,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.14,30-40% retention improvement,$300/customer,300,5264.527293000001,2105.8109172000004,6.02,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($5,411) — maximum retention effort warranted"
C03829,Lost,Critical,98.55,294,604.73,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.12,N/A,$1/customer (survey only),1,595.961415,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03830,Lost,Critical,99.44,429,44.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.63,N/A,$1/customer (survey only),1,44.320408,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03831,Lost,Critical,94.08,102,462.94,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.49,N/A,$1/customer (survey only),1,435.533952,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03832,Lost,Critical,99.34,421,513.98,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.14,N/A,$1/customer (survey only),1,510.5877320000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03833,At Risk,Low,0.84,6,639.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.7,10-15% activation rate,$3/customer,3,5.372808,0.64473696,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03834,At Risk,Low,1.0,29,900.91,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.94,10-15% activation rate,$3/customer,3,9.0091,1.081092,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03835,Loyal,Low,1.08,69,1655.88,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.54,15-20% revenue increase,$5/customer,5,17.883504000000002,2.6825256000000004,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03836,Lost,Critical,99.91,434,892.2,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.25,N/A,$1/customer (survey only),1,891.39702,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03837,Lost,Low,2.9,58,93.59,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.62,0-2% return rate,$0/customer,0,2.71411,0.027141099999999998,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03838,Lost,Critical,99.78,1164,138.16,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.87,N/A,$1/customer (survey only),1,137.856048,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03839,Loyal,Low,0.37,13,1472.48,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.73,15-20% revenue increase,$5/customer,5,5.448176,0.8172264,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03840,At Risk,Critical,98.71,207,577.29,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.36,25-35% retention improvement,$60/customer,60,569.842959,159.55602852,1.66,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03841,Lost,Critical,99.22,229,177.79000000000002,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.02,N/A,$1/customer (survey only),1,176.40323800000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03842,At Risk,Critical,97.65,425,1773.26,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.25,25-35% retention improvement,$60/customer,60,1731.5883900000001,484.8447492000001,7.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03843,At Risk,Low,1.09,49,452.5,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.23,10-15% activation rate,$3/customer,3,4.93225,0.59187,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03844,Lost,Critical,99.13,384,494.01,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.39,N/A,$1/customer (survey only),1,489.712113,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03845,Loyal,Low,0.54,46,2212.23,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.79,15-20% revenue increase,$5/customer,5,11.946042,1.7919063,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03846,At Risk,Critical,97.59,192,744.73,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.85,25-35% retention improvement,$60/customer,60,726.782007,203.49896196000003,2.39,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03847,Lost,Critical,99.04,241,178.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.03,N/A,$1/customer (survey only),1,176.90524800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03848,At Risk,Low,3.13,71,259.59000000000003,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.09,10-15% activation rate,$3/customer,3,8.125167000000001,0.9750200400000001,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03849,At Risk,Critical,98.85,313,615.52,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.83,25-35% retention improvement,$60/customer,60,608.44152,170.3636256,1.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03850,Lost,Critical,99.9,472,459.35,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.93,N/A,$1/customer (survey only),1,458.89065000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03851,Lost,Critical,99.41,367,662.33,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.65,N/A,$1/customer (survey only),1,658.4222530000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03852,At Risk,Low,0.87,31,705.6800000000001,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.93,10-15% activation rate,$3/customer,3,6.139416,0.7367299199999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03853,At Risk,Low,1.23,30,950.07,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.08,10-15% activation rate,$3/customer,3,11.685861000000001,1.4023033200000001,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03854,At Risk,Critical,94.23,175,587.1,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,553.22433,154.90281240000002,1.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03855,At Risk,Low,2.94,47,588.11,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.81,10-15% activation rate,$3/customer,3,17.290434,2.07485208,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03856,At Risk,Low,0.81,48,554.8299999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.74,10-15% activation rate,$3/customer,3,4.494123,0.53929476,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03857,Lost,Critical,96.08,97,536.51,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.83,N/A,$1/customer (survey only),1,515.478808,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03858,Lost,Critical,98.83,311,365.21,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.78,N/A,$1/customer (survey only),1,360.93704299999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03859,At Risk,Low,0.77,44,575.63,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.72,10-15% activation rate,$3/customer,3,4.432351,0.5318821199999999,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03860,At Risk,Low,0.5,5,643.94,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.88,10-15% activation rate,$3/customer,3,3.2197000000000005,0.38636400000000004,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03861,Lost,Critical,99.47,218,162.45,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.52,N/A,$1/customer (survey only),1,161.589015,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03862,At Risk,Low,1.55,52,496.52,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.33,10-15% activation rate,$3/customer,3,7.696059999999999,0.9235271999999999,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03863,Loyal,Low,2.28,3,4849.75,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,34.43,15-20% revenue increase,$5/customer,5,110.5743,16.586145,2.32,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03864,At Risk,Low,3.0,58,1292.76,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.7,10-15% activation rate,$3/customer,3,38.7828,4.653936,0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03865,At Risk,Low,1.42,18,1508.62,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.55,10-15% activation rate,$3/customer,3,21.422403999999997,2.5706884799999994,-0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03866,Loyal,Critical,90.41,96,2102.59,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.43,25-35% retention improvement,$80/customer,80,1900.9516190000002,570.2854857,6.13,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,103) — maximum retention effort warranted"
C03867,At Risk,Critical,95.32,162,667.75,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.92,25-35% retention improvement,$60/customer,60,636.4993,178.219804,1.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03868,Lost,Critical,99.51,939,203.94,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.97,N/A,$1/customer (survey only),1,202.940694,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03869,Loyal,Low,2.03,71,3595.6400000000003,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.27,15-20% revenue increase,$5/customer,5,72.99149200000001,10.948723800000002,1.19,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03870,Lost,Critical,99.47,638,760.27,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.93,N/A,$1/customer (survey only),1,756.240569,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03871,At Risk,Low,2.14,47,472.61,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.48,10-15% activation rate,$3/customer,3,10.113854000000002,1.2136624800000002,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03872,Lost,Critical,98.45,263,321.24,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.52,N/A,$1/customer (survey only),1,316.26078,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03873,Lost,Critical,97.05,122,485.42,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.65,N/A,$1/customer (survey only),1,471.10011,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03874,At Risk,Low,1.49,11,367.86,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.74,10-15% activation rate,$3/customer,3,5.481114,0.65773368,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03875,Loyal,Low,1.39,3,1885.4,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.27,15-20% revenue increase,$5/customer,5,26.20706,3.9310589999999994,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03876,Lost,Critical,99.63,359,422.54,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.09,N/A,$1/customer (survey only),1,420.976602,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03877,Lost,Critical,99.41,854,411.8,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,409.37038,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03878,Lost,Low,2.25,53,353.96,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.72,0-2% return rate,$0/customer,0,7.964099999999999,0.07964099999999999,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03879,At Risk,Low,1.22,24,543.81,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.07,10-15% activation rate,$3/customer,3,6.634481999999998,0.7961378399999998,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03880,Lost,Critical,99.65,616,565.98,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.67,N/A,$1/customer (survey only),1,563.9990700000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03881,Lost,Critical,98.97,277,454.2,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.22,N/A,$1/customer (survey only),1,449.52174,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03882,Lost,Low,1.79,52,137.06,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.48,0-2% return rate,$0/customer,0,2.4533739999999997,0.02453374,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C03883,At Risk,Low,1.6,28,453.78,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.22,10-15% activation rate,$3/customer,3,7.260479999999999,0.8712575999999999,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03884,At Risk,Critical,98.62,393,989.29,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.1,25-35% retention improvement,$60/customer,60,975.6377980000001,273.17858344000007,3.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C03885,Loyal,Low,0.21,1,1856.25,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.18,15-20% revenue increase,$5/customer,5,3.898125,0.58471875,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03886,Lost,Low,4.16,74,48.4,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.21,0-2% return rate,$0/customer,0,2.0134399999999997,0.020134399999999997,0.02,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03887,At Risk,Critical,96.76,332,1340.19,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.34,25-35% retention improvement,$60/customer,60,1296.767844,363.09499632,5.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03888,At Risk,Critical,98.43,173,516.0,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.46,25-35% retention improvement,$60/customer,60,507.89880000000005,142.21166400000004,1.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03889,At Risk,Critical,99.3,318,726.64,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.83,25-35% retention improvement,$60/customer,60,721.5535199999999,202.0349856,2.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03890,Lost,Critical,99.59,545,393.91,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.62,N/A,$1/customer (survey only),1,392.29496900000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03891,At Risk,Low,2.27,84,1417.85,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.34,10-15% activation rate,$3/customer,3,32.185195,3.8622234,0.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03892,At Risk,Critical,92.96,140,208.35,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,102.88,25-35% retention improvement,$60/customer,60,193.68215999999998,54.2310048,-0.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03893,Lost,Critical,99.28,738,341.94,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.66,N/A,$1/customer (survey only),1,339.478032,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03894,At Risk,Low,0.93,81,1067.35,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.12,10-15% activation rate,$3/customer,3,9.926355000000001,1.1911626,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03895,Lost,Critical,98.96,613,772.86,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.62,N/A,$1/customer (survey only),1,764.8222559999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03896,Loyal,Low,0.81,27,2252.89,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.91,15-20% revenue increase,$5/customer,5,18.248409000000002,2.7372613500000003,-0.45,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03897,Loyal,Low,0.18,81,1597.23,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.38,15-20% revenue increase,$5/customer,5,2.8750139999999997,0.43125209999999997,-0.91,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03898,Lost,Critical,98.74,262,425.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.75,N/A,$1/customer (survey only),1,420.257188,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03899,Lost,Critical,98.82,312,133.11,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.44,N/A,$1/customer (survey only),1,131.53930200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03900,Loyal,Low,0.05,37,1612.98,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.85,15-20% revenue increase,$5/customer,5,0.80649,0.1209735,-0.98,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03901,Loyal,Low,0.01,2,2121.1,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.38,15-20% revenue increase,$5/customer,5,0.21211,0.0318165,-0.99,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03902,Lost,Critical,99.58,964,228.24,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.86,N/A,$1/customer (survey only),1,227.281392,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03903,Lost,Critical,98.88,469,546.4,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.59,N/A,$1/customer (survey only),1,540.28032,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03904,Loyal,Low,0.0,39,2434.15,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03905,At Risk,Critical,98.65,196,522.9100000000001,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.83,25-35% retention improvement,$60/customer,60,515.8507150000002,144.43820020000007,1.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03906,At Risk,Low,0.91,35,463.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.31,10-15% activation rate,$3/customer,3,4.222036,0.50664432,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03907,Loyal,Low,1.52,46,1217.3,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.27,15-20% revenue increase,$5/customer,5,18.502959999999998,2.775444,-0.44,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03908,VIP,Low,1.49,1,5011.1,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.65,5-10% retention improvement,$50/customer,50,74.66539,3.7332695000000005,-0.93,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C03909,Loyal,Low,0.21,25,2397.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.6,15-20% revenue increase,$5/customer,5,5.035610999999999,0.7553416499999999,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03910,At Risk,Low,4.68,77,745.73,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.16,10-15% activation rate,$3/customer,3,34.900164,4.188019679999999,0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03911,Loyal,Critical,95.17,111,1597.06,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.99,25-35% retention improvement,$80/customer,80,1519.922002,455.9766006,4.7,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C03912,Lost,Critical,99.31,248,37.93,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.64,N/A,$1/customer (survey only),1,37.668283,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03913,Lost,Critical,97.38,356,407.3,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.3,N/A,$1/customer (survey only),1,396.62874,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03914,At Risk,Critical,96.48,110,1517.1999999999998,13.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.91,25-35% retention improvement,$60/customer,60,1463.7945599999998,409.86247679999997,5.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C03915,At Risk,Critical,95.8,124,926.07,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.25,25-35% retention improvement,$60/customer,60,887.17506,248.40901680000005,3.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03916,Lost,Critical,99.75,368,374.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.85,N/A,$1/customer (survey only),1,373.573725,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03917,Lost,Critical,99.32,324,166.76,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.9,N/A,$1/customer (survey only),1,165.62603199999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03918,At Risk,Low,1.63,27,1248.25,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.46,10-15% activation rate,$3/customer,3,20.346474999999998,2.4415769999999997,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03919,At Risk,Low,0.35,12,616.76,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.97,10-15% activation rate,$3/customer,3,2.15866,0.25903919999999997,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03920,Lost,Critical,99.78,611,591.1,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.76,N/A,$1/customer (survey only),1,589.79958,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03921,At Risk,Low,1.96,41,1042.44,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.46,10-15% activation rate,$3/customer,3,20.431824,2.45181888,-0.18,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03922,Lost,Critical,96.74,165,305.66,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.39,N/A,$1/customer (survey only),1,295.695484,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03923,Lost,Critical,98.06,207,38.06,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.63,N/A,$1/customer (survey only),1,37.321636000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03924,Lost,Critical,98.65,150,100.3,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.88,N/A,$1/customer (survey only),1,98.94595,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03925,At Risk,Low,1.27,2,840.54,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.91,10-15% activation rate,$3/customer,3,10.674857999999999,1.2809829599999998,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03926,At Risk,Low,2.65,54,531.99,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.43,10-15% activation rate,$3/customer,3,14.097735,1.6917282,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C03927,Lost,Critical,99.13,633,558.39,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.64,N/A,$1/customer (survey only),1,553.5320069999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03928,At Risk,Medium,32.22,90,790.24,10.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,64.42,15-20% retention improvement,$8/customer,8,254.615328,45.83075904,4.73,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C03929,At Risk,Critical,92.25,91,1333.17,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.23,25-35% retention improvement,$60/customer,60,1229.8493250000001,344.3578110000001,4.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03930,Lost,Critical,99.55,368,260.75,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.13,N/A,$1/customer (survey only),1,259.576625,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03931,Lost,Critical,98.49,385,266.26,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.81,N/A,$1/customer (survey only),1,262.239474,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03932,VIP,Critical,94.46,101,2433.4700000000003,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.48,30-40% retention improvement,$300/customer,300,2298.655762,919.4623048,2.06,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,433) — maximum retention effort warranted"
C03933,Loyal,Critical,84.12,96,4261.57,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.7,25-35% retention improvement,$80/customer,80,3584.832684,1075.4498052,12.44,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($4,262) — maximum retention effort warranted"
C03934,Lost,Critical,99.36,740,563.69,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,560.082384,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03935,Loyal,Low,2.21,15,1849.59,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.47,15-20% revenue increase,$5/customer,5,40.875938999999995,6.131390849999999,0.23,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03936,Lost,Critical,99.34,371,535.5,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.56,N/A,$1/customer (survey only),1,531.9657000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03937,At Risk,Critical,97.86,238,704.53,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.41,25-35% retention improvement,$60/customer,60,689.4530579999999,193.04685624,2.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03938,Lost,Critical,98.51,210,191.03,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.82,N/A,$1/customer (survey only),1,188.18365300000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03939,At Risk,Low,2.01,67,524.36,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.89,10-15% activation rate,$3/customer,3,10.539635999999998,1.2647563199999998,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03940,At Risk,Low,1.41,31,783.85,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.98,10-15% activation rate,$3/customer,3,11.052285,1.3262741999999998,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03941,At Risk,Critical,94.88,180,532.45,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.12,25-35% retention improvement,$60/customer,60,505.18856000000005,141.45279680000002,1.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03942,Loyal,Critical,96.24,252,1339.22,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.32,25-35% retention improvement,$80/customer,80,1288.8653279999999,386.65959839999994,3.83,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C03943,Lost,Critical,99.0,178,301.54,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.07,N/A,$1/customer (survey only),1,298.5246,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03944,Loyal,Low,0.43,65,1795.37,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.0,15-20% revenue increase,$5/customer,5,7.720090999999999,1.1580136499999998,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03945,Loyal,Low,0.21,62,1931.63,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.91,15-20% revenue increase,$5/customer,5,4.056423,0.6084634499999999,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03946,At Risk,Critical,97.15,165,824.24,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,800.7491600000001,224.20976480000004,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C03947,Lost,Critical,97.43,134,344.62,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.97,N/A,$1/customer (survey only),1,335.76326600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03948,At Risk,Critical,91.59,93,1748.0,13.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.09,25-35% retention improvement,$60/customer,60,1600.9932000000001,448.27809600000006,6.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03949,Lost,Low,5.54,56,307.68,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.12,0-2% return rate,$0/customer,0,17.045472,0.17045472,0.17,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03950,Loyal,Low,0.27,7,4054.04,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.96,15-20% revenue increase,$5/customer,5,10.945908000000001,1.6418862,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03951,Lost,Critical,99.72,465,672.26,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.02,N/A,$1/customer (survey only),1,670.377672,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03952,At Risk,Critical,99.49,127,705.25,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.44,25-35% retention improvement,$60/customer,60,701.6532249999999,196.46290299999998,2.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03953,Lost,Critical,99.03,390,197.77,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.9,N/A,$1/customer (survey only),1,195.851631,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03954,Lost,Critical,99.37,770,909.74,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.28,N/A,$1/customer (survey only),1,904.008638,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03955,At Risk,Low,0.96,85,1148.39,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.97,10-15% activation rate,$3/customer,3,11.024544,1.3229452800000001,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03956,VIP,Critical,98.73,867,324.88,4.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,112.88,30-40% retention improvement,$300/customer,300,320.754024,128.3016096,-0.57,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C03957,Lost,Critical,99.24,337,286.94,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.64,N/A,$1/customer (survey only),1,284.759256,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03958,Lost,Critical,99.36,584,284.86,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.63,N/A,$1/customer (survey only),1,283.036896,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03959,VIP,Low,2.57,42,2240.74,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.14,5-10% retention improvement,$50/customer,50,57.587017999999986,2.8793508999999995,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C03960,At Risk,Low,2.0,66,766.82,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.92,10-15% activation rate,$3/customer,3,15.336400000000001,1.840368,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03961,Lost,Low,2.46,64,342.29,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.15,0-2% return rate,$0/customer,0,8.420334,0.08420334,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03962,At Risk,Low,1.43,38,761.99,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.62,10-15% activation rate,$3/customer,3,10.896457,1.30757484,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03963,Lost,Critical,97.94,333,180.95,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.03,N/A,$1/customer (survey only),1,177.22242999999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03964,At Risk,Low,2.14,16,810.26,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.15,10-15% activation rate,$3/customer,3,17.339564000000003,2.0807476800000004,-0.31,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03965,Lost,Critical,99.72,538,1207.28,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.85,N/A,$1/customer (survey only),1,1203.899616,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03966,Lost,Critical,94.41,111,124.92000000000002,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.56,N/A,$1/customer (survey only),1,117.93697200000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C03967,At Risk,Critical,97.36,373,1396.57,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.1,25-35% retention improvement,$60/customer,60,1359.700552,380.71615456000006,5.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03968,At Risk,Low,0.1,23,476.12,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.45,10-15% activation rate,$3/customer,3,0.47612,0.057134399999999995,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03969,Lost,Critical,99.3,648,350.92,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.38,N/A,$1/customer (survey only),1,348.46356000000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03970,At Risk,Low,2.41,46,627.88,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.89,10-15% activation rate,$3/customer,3,15.131908,1.81582896,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03971,Loyal,Low,0.33,22,1696.85,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.77,15-20% revenue increase,$5/customer,5,5.5996049999999995,0.8399407499999999,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03972,At Risk,Low,0.6,63,674.91,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.57,10-15% activation rate,$3/customer,3,4.04946,0.48593519999999996,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C03973,Lost,Critical,98.35,429,305.14,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.08,N/A,$1/customer (survey only),1,300.10519,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03974,Loyal,Low,0.29,52,2105.34,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.59,15-20% revenue increase,$5/customer,5,6.105486,0.9158229,-0.82,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03975,Loyal,Critical,94.5,104,1920.79,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.34,25-35% retention improvement,$80/customer,80,1815.14655,544.543965,5.81,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03976,Lost,Critical,98.66,382,796.42,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.0,N/A,$1/customer (survey only),1,785.7479719999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03977,At Risk,Low,2.47,66,664.72,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.05,10-15% activation rate,$3/customer,3,16.418584000000003,1.9702300800000003,-0.34,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03978,Lost,Critical,98.61,514,413.11,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.02,N/A,$1/customer (survey only),1,407.367771,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03979,Loyal,Low,0.72,12,1902.15,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.38,15-20% revenue increase,$5/customer,5,13.69548,2.054322,-0.59,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03980,Loyal,Critical,96.66,422,1968.6,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.77,25-35% retention improvement,$80/customer,80,1902.8487599999999,570.8546279999999,6.14,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C03981,Lost,Critical,98.73,169,310.94,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.46,N/A,$1/customer (survey only),1,306.991062,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C03982,Lost,Critical,99.88,583,201.01,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.61,N/A,$1/customer (survey only),1,200.76878799999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03983,Loyal,Low,0.43,75,1520.77,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.71,15-20% revenue increase,$5/customer,5,6.539311,0.9808966499999999,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C03984,Lost,Low,24.1,86,383.59,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,21.41,0-2% return rate,$0/customer,0,92.44519,0.9244519,0.92,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C03985,Loyal,Low,1.22,61,1563.04,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.67,15-20% revenue increase,$5/customer,5,19.069087999999997,2.8603631999999997,-0.43,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03986,At Risk,Critical,93.93,151,1310.76,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.23,25-35% retention improvement,$60/customer,60,1231.196868,344.73512304,4.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C03987,At Risk,Low,1.5,15,794.39,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.45,10-15% activation rate,$3/customer,3,11.915849999999999,1.4299019999999998,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03988,At Risk,Low,0.95,16,776.05,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.92,10-15% activation rate,$3/customer,3,7.372475,0.884697,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03989,Loyal,Low,0.13,2,1524.27,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.18,15-20% revenue increase,$5/customer,5,1.9815509999999998,0.29723265,-0.94,Loyal low-risk customer. Best opportunity for revenue growth.,None
C03990,Lost,Critical,99.18,474,311.05,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,308.49939,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03991,Lost,Critical,99.11,208,600.79,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.12,N/A,$1/customer (survey only),1,595.442969,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03992,Loyal,Critical,97.9,177,1250.79,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.89,25-35% retention improvement,$80/customer,80,1224.52341,367.35702299999997,3.59,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C03993,Lost,Critical,98.79,284,523.61,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.83,N/A,$1/customer (survey only),1,517.2743190000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03994,Lost,Critical,98.97,268,190.45,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.82,N/A,$1/customer (survey only),1,188.488365,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C03995,At Risk,Low,3.53,51,997.28,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.85,10-15% activation rate,$3/customer,3,35.203984,4.22447808,0.41,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03996,Lost,Critical,99.11,429,279.16,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,276.675476,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C03997,At Risk,Low,1.4,53,493.55,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.14,10-15% activation rate,$3/customer,3,6.909699999999999,0.8291639999999999,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C03998,At Risk,Low,1.42,2,294.91,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.96,10-15% activation rate,$3/customer,3,4.187722,0.50252664,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C03999,Loyal,Low,1.29,17,1280.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.39,15-20% revenue increase,$5/customer,5,16.513161,2.4769741499999998,-0.5,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04000,Loyal,Low,1.32,35,1936.5,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.23,15-20% revenue increase,$5/customer,5,25.5618,3.83427,-0.23,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04001,Lost,Critical,98.52,349,627.69,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.52,N/A,$1/customer (survey only),1,618.4001880000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04002,At Risk,Low,0.8,56,1126.1,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.94,10-15% activation rate,$3/customer,3,9.008799999999999,1.0810559999999998,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04003,At Risk,Critical,97.32,170,581.16,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.68,25-35% retention improvement,$60/customer,60,565.5849119999999,158.36377536,1.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04004,Loyal,Low,1.82,18,1986.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.23,15-20% revenue increase,$5/customer,5,36.161762,5.4242643,0.08,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04005,At Risk,Low,0.88,20,445.72,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.52,10-15% activation rate,$3/customer,3,3.9223360000000005,0.47068032000000004,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04006,At Risk,Critical,98.96,228,821.88,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.74,25-35% retention improvement,$60/customer,60,813.3324479999999,227.73308544,2.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04007,VIP,Low,3.1,5,2025.19,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.31,5-10% retention improvement,$50/customer,50,62.78089,3.1390445000000002,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C04008,At Risk,Low,2.02,61,628.3299999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.9,10-15% activation rate,$3/customer,3,12.692265999999998,1.5230719199999998,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04009,Lost,Critical,96.09,160,271.41,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,260.79786900000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04010,At Risk,Low,1.53,55,774.76,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.77,10-15% activation rate,$3/customer,3,11.853828,1.42245936,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04011,VIP,Critical,98.11,336,809.4499999999999,6.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,115.36,30-40% retention improvement,$300/customer,300,794.1513949999999,317.660558,0.06,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C04012,At Risk,Low,2.54,66,849.87,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.9,10-15% activation rate,$3/customer,3,21.586698,2.5904037599999996,-0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04013,At Risk,Low,1.49,5,333.94000000000005,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.58,10-15% activation rate,$3/customer,3,4.975706000000001,0.59708472,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04014,Lost,Critical,99.34,486,381.45,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.55,N/A,$1/customer (survey only),1,378.93243,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04015,Lost,Critical,97.19,464,379.27,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.82,N/A,$1/customer (survey only),1,368.612513,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04016,At Risk,Low,0.34,33,639.27,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.64,10-15% activation rate,$3/customer,3,2.173518,0.26082216,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04017,Lost,Critical,97.45,346,89.28999999999999,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.29,N/A,$1/customer (survey only),1,87.013105,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04018,At Risk,Low,3.65,41,1049.05,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.01,10-15% activation rate,$3/customer,3,38.290324999999996,4.5948389999999995,0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04019,At Risk,Low,1.54,7,788.1500000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.82,10-15% activation rate,$3/customer,3,12.137510000000002,1.4565012000000002,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04020,Loyal,Low,2.22,43,7121.4400000000005,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,34.81,15-20% revenue increase,$5/customer,5,158.09596800000003,23.714395200000002,3.74,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04021,Lost,Critical,99.36,860,1125.4599999999998,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.71,N/A,$1/customer (survey only),1,1118.257056,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04022,Lost,Critical,99.88,742,268.05,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.19,N/A,$1/customer (survey only),1,267.72834,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04023,Lost,Critical,99.6,953,84.22,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.88,N/A,$1/customer (survey only),1,83.88312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04024,Lost,Critical,100.0,719,455.51,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.91,N/A,$1/customer (survey only),1,455.51,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04025,At Risk,Low,2.48,83,329.33000000000004,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.1,10-15% activation rate,$3/customer,3,8.167384,0.98008608,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04026,Lost,Critical,99.22,478,142.51999999999998,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.92,N/A,$1/customer (survey only),1,141.40834399999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04027,Lost,Critical,99.07,230,81.37,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.14,N/A,$1/customer (survey only),1,80.613259,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04028,Lost,Critical,100.0,600,80.11,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.79,N/A,$1/customer (survey only),1,80.11,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04029,Loyal,Low,0.57,29,1587.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.62,15-20% revenue increase,$5/customer,5,9.050289,1.3575433499999998,-0.73,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04030,Lost,Critical,98.06,226,366.45,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,359.34087,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04031,At Risk,Low,1.91,2,623.97,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.12,10-15% activation rate,$3/customer,3,11.917826999999999,1.43013924,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04032,At Risk,Low,0.6,58,780.67,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.81,10-15% activation rate,$3/customer,3,4.68402,0.5620824,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04033,Lost,Critical,99.6,596,479.4,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.34,N/A,$1/customer (survey only),1,477.4824,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04034,At Risk,Low,3.56,33,707.38,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.53,10-15% activation rate,$3/customer,3,25.182728,3.02192736,0.01,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04035,Loyal,Critical,95.37,147,1706.79,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.12,25-35% retention improvement,$80/customer,80,1627.765623,488.32968689999996,5.1,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04036,Lost,Critical,99.33,373,540.0,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.57,N/A,$1/customer (survey only),1,536.382,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04037,At Risk,Low,2.69,75,988.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.64,10-15% activation rate,$3/customer,3,26.596299000000002,3.19155588,0.06,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04038,Lost,Critical,99.91,860,35.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.19,N/A,$1/customer (survey only),1,35.328176,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04039,Lost,Critical,99.48,440,349.07,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.37,N/A,$1/customer (survey only),1,347.254836,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04040,Lost,Critical,99.82,415,497.17,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.08,N/A,$1/customer (survey only),1,496.275094,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04041,Lost,Critical,99.38,636,145.74,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.96,N/A,$1/customer (survey only),1,144.836412,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04042,Lost,Critical,99.57,513,521.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.17,N/A,$1/customer (survey only),1,518.7597,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04043,At Risk,Critical,97.11,109,826.22,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.04,25-35% retention improvement,$60/customer,60,802.3422419999999,224.65582776,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04044,At Risk,Critical,99.05,197,594.22,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.43,25-35% retention improvement,$60/customer,60,588.57491,164.80097480000003,1.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04045,Lost,Low,2.8,47,283.7,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.72,0-2% return rate,$0/customer,0,7.943599999999999,0.07943599999999999,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04046,At Risk,Low,0.05,8,1062.21,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.19,10-15% activation rate,$3/customer,3,0.531105,0.0637326,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04047,Lost,Low,2.96,66,386.74,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.71,0-2% return rate,$0/customer,0,11.447504,0.11447504,0.11,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04048,At Risk,Low,2.59,18,674.6800000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.5,10-15% activation rate,$3/customer,3,17.474212,2.09690544,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04049,At Risk,Critical,98.24,119,442.89,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.49,25-35% retention improvement,$60/customer,60,435.09513599999997,121.82663808000001,1.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04050,Lost,Critical,99.19,385,366.88,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.47,N/A,$1/customer (survey only),1,363.908272,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04051,At Risk,Critical,91.99,163,1134.34,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.9,25-35% retention improvement,$60/customer,60,1043.4793659999998,292.17422247999997,3.87,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04052,Loyal,Low,22.1,86,2255.42,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,36.76,15-20% revenue increase,$5/customer,5,498.44782000000004,74.767173,13.95,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04053,At Risk,Low,3.26,72,776.29,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.54,10-15% activation rate,$3/customer,3,25.307053999999997,3.0368464799999995,0.01,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04054,Loyal,Low,1.18,9,1194.45,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.1,15-20% revenue increase,$5/customer,5,14.09451,2.1141764999999997,-0.58,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04055,At Risk,Low,1.68,55,1066.11,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.88,10-15% activation rate,$3/customer,3,17.910648,2.14927776,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04056,Lost,Critical,94.02,108,169.43,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.15,N/A,$1/customer (survey only),1,159.29808599999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04057,Loyal,Low,1.25,77,1793.29,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.64,15-20% revenue increase,$5/customer,5,22.416125,3.3624187500000002,-0.33,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04058,At Risk,Low,1.28,14,480.47,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.27,10-15% activation rate,$3/customer,3,6.150016000000001,0.7380019200000001,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04059,Lost,Critical,99.51,322,47.05,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.07,N/A,$1/customer (survey only),1,46.819455000000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04060,Lost,Critical,99.13,718,1048.66,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.56,N/A,$1/customer (survey only),1,1039.536658,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04061,Loyal,Critical,92.1,168,1455.12,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.74,25-35% retention improvement,$80/customer,80,1340.1655199999998,402.0496559999999,4.03,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C04062,At Risk,Critical,97.58,196,1501.3,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.25,25-35% retention improvement,$60/customer,60,1464.9685399999998,410.1911912,5.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04063,Loyal,Low,1.81,4,2717.05,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.83,15-20% revenue increase,$5/customer,5,49.178605000000005,7.3767907500000005,0.48,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04064,Loyal,Low,0.7,40,1442.15,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.48,15-20% revenue increase,$5/customer,5,10.095049999999999,1.5142574999999998,-0.7,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04065,At Risk,Critical,96.83,122,1044.43,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.51,25-35% retention improvement,$60/customer,60,1011.321569,283.17003932,3.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04066,At Risk,Low,0.46,44,775.06,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.7,10-15% activation rate,$3/customer,3,3.565276,0.42783311999999996,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04067,At Risk,Medium,32.08,88,923.82,10.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,64.72,15-20% retention improvement,$8/customer,8,296.361456,53.34506207999999,5.67,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C04068,At Risk,Critical,92.04,106,1972.94,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,109.01,25-35% retention improvement,$60/customer,60,1815.8939760000003,508.4503132800001,7.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04069,Loyal,Low,2.32,79,3244.89,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.34,15-20% revenue increase,$5/customer,5,75.281448,11.2922172,1.26,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04070,Lost,Critical,93.46,96,266.37,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.38,N/A,$1/customer (survey only),1,248.949402,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04071,Lost,Critical,99.08,342,455.59,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.56,N/A,$1/customer (survey only),1,451.398572,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04072,At Risk,Critical,97.04,94,953.65,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,925.42196,259.11814880000003,3.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C04073,Loyal,Low,0.88,8,1453.15,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.25,15-20% revenue increase,$5/customer,5,12.787720000000002,1.9181580000000003,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04074,At Risk,Low,0.52,11,1237.22,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.68,10-15% activation rate,$3/customer,3,6.4335439999999995,0.7720252799999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04075,Loyal,Low,0.56,6,1190.17,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.74,15-20% revenue increase,$5/customer,5,6.664952000000001,0.9997428000000002,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04076,Lost,Critical,97.46,372,633.89,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.86,N/A,$1/customer (survey only),1,617.789194,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04077,Lost,Critical,98.0,211,494.14,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.7,N/A,$1/customer (survey only),1,484.25719999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04078,Lost,Critical,99.53,520,271.05,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.54,N/A,$1/customer (survey only),1,269.776065,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04079,At Risk,Critical,94.3,97,1042.39,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.45,25-35% retention improvement,$60/customer,60,982.9737700000001,275.23265560000004,3.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04080,Loyal,Low,0.54,8,1610.93,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.54,15-20% revenue increase,$5/customer,5,8.699022000000001,1.3048533000000002,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04081,Lost,Critical,97.66,190,222.12,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.77,N/A,$1/customer (survey only),1,216.92239199999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04082,At Risk,Low,1.29,13,967.68,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.2,10-15% activation rate,$3/customer,3,12.483072,1.4979686399999999,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04083,Loyal,Critical,95.53,139,1611.77,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.01,25-35% retention improvement,$80/customer,80,1539.7238810000001,461.9171643,4.77,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04084,Lost,Critical,99.51,182,405.08,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.0,N/A,$1/customer (survey only),1,403.09510800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04085,At Risk,Low,1.16,2,254.31,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.41,10-15% activation rate,$3/customer,3,2.9499959999999996,0.35399951999999996,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04086,At Risk,Critical,99.14,365,611.84,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.49,25-35% retention improvement,$60/customer,60,606.5781760000001,169.84188928000003,1.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04087,Lost,Critical,91.1,111,336.09000000000003,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.45,N/A,$1/customer (survey only),1,306.17799,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C04088,Lost,Low,5.64,74,406.41,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.68,0-2% return rate,$0/customer,0,22.921524,0.22921524000000001,0.23,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04089,At Risk,Critical,99.73,202,815.71,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.41,25-35% retention improvement,$60/customer,60,813.5075830000001,227.78212324000003,2.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04090,Loyal,Low,0.64,50,1847.83,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.77,15-20% revenue increase,$5/customer,5,11.826112,1.7739168,-0.65,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04091,At Risk,Critical,95.49,103,755.72,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.17,25-35% retention improvement,$60/customer,60,721.637028,202.05836784000002,2.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04092,Lost,Critical,98.47,263,493.02,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.04,N/A,$1/customer (survey only),1,485.476794,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04093,At Risk,Low,20.0,89,1024.88,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.32,10-15% activation rate,$3/customer,3,204.97600000000003,24.597120000000004,7.2,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04094,At Risk,Critical,97.67,99,809.62,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.35,25-35% retention improvement,$60/customer,60,790.755854,221.41163912000002,2.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04095,Lost,Critical,99.0,359,468.93,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.62,N/A,$1/customer (survey only),1,464.2407,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04096,Loyal,Medium,25.97,90,2491.26,13.0,Loyalty Reinforcement Program,Strengthen emotional connection with brand,Email + social media,Loyalty points double-up + birthday surprise,Medium,4,57.28,10-15% retention improvement,$10/customer,10,646.980222,77.63762664,6.76,Loyal customer showing slight churn signals. Reinforce relationship.,Decreasing spend trend — offer may need to be larger
C04097,Loyal,Low,1.68,24,1042.54,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.5,15-20% revenue increase,$5/customer,5,17.514671999999997,2.6272007999999993,-0.47,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04098,At Risk,Low,2.3,43,531.47,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.16,10-15% activation rate,$3/customer,3,12.22381,1.4668572,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04099,Loyal,Low,1.01,17,1846.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.96,15-20% revenue increase,$5/customer,5,18.646014,2.7969021,-0.44,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04100,Lost,Critical,99.79,649,790.53,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.34,N/A,$1/customer (survey only),1,788.869887,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04101,Loyal,Low,0.8,11,2060.02,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.72,15-20% revenue increase,$5/customer,5,16.48016,2.472024,-0.51,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04102,At Risk,Low,2.25,72,680.8199999999999,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.92,10-15% activation rate,$3/customer,3,15.318449999999999,1.8382139999999998,-0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04103,VIP,Critical,92.51,140,4205.32,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.87,30-40% retention improvement,$300/customer,300,3890.341532,1556.1366128,4.19,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($4,205) — maximum retention effort warranted"
C04104,At Risk,Low,0.95,18,924.84,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.9,10-15% activation rate,$3/customer,3,8.78598,1.0543176,-0.65,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04105,At Risk,Low,3.41,53,539.1600000000001,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.6,10-15% activation rate,$3/customer,3,18.385356,2.20624272,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04106,At Risk,Medium,32.65,86,520.69,7.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,62.62,15-20% retention improvement,$8/customer,8,170.00528500000001,30.600951300000002,2.83,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C04107,Loyal,Low,1.29,63,2768.9500000000003,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.87,15-20% revenue increase,$5/customer,5,35.719455,5.35791825,0.07,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04108,At Risk,Critical,97.93,442,1070.71,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.25,25-35% retention improvement,$60/customer,60,1048.546303,293.59296484000004,3.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04109,Loyal,Low,0.9,15,1868.19,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.76,15-20% revenue increase,$5/customer,5,16.813710000000004,2.5220565000000006,-0.5,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C04110,At Risk,Critical,98.57,579,1641.61,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.45,25-35% retention improvement,$60/customer,60,1618.1349769999997,453.07779356,6.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04111,Lost,Critical,99.66,193,212.66,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.39,N/A,$1/customer (survey only),1,211.93695599999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04112,At Risk,Low,1.73,80,1956.95,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.44,10-15% activation rate,$3/customer,3,33.855235,4.0626282,0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04113,At Risk,Low,0.77,1,530.86,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.59,10-15% activation rate,$3/customer,3,4.0876220000000005,0.49051464000000006,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04114,Lost,Critical,96.39,125,259.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.05,N/A,$1/customer (survey only),1,250.14168899999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04115,At Risk,Critical,98.1,400,1387.43,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.1,25-35% retention improvement,$60/customer,60,1361.06883,381.0992724,5.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04116,Lost,Critical,99.98,616,713.87,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.14,N/A,$1/customer (survey only),1,713.727226,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04117,At Risk,Low,2.12,53,641.3199999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.03,10-15% activation rate,$3/customer,3,13.595983999999998,1.6315180799999998,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04118,At Risk,Low,0.94,10,800.7,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.29,10-15% activation rate,$3/customer,3,7.526579999999999,0.9031895999999998,-0.7,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04119,Lost,Critical,99.76,373,135.38,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.83,N/A,$1/customer (survey only),1,135.055088,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04120,At Risk,Low,1.4,81,744.67,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.54,10-15% activation rate,$3/customer,3,10.425379999999999,1.2510455999999999,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04121,At Risk,Low,4.92,35,692.01,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.11,10-15% activation rate,$3/customer,3,34.046892,4.085627039999999,0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04122,At Risk,Low,1.93,27,709.1700000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.04,10-15% activation rate,$3/customer,3,13.686981,1.6424377199999998,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04123,Lost,Low,5.94,52,289.26,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.13,0-2% return rate,$0/customer,0,17.182044,0.17182044000000002,0.17,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04124,At Risk,Critical,98.51,108,809.5799999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.7,25-35% retention improvement,$60/customer,60,797.517258,223.30483224000002,2.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04125,At Risk,Critical,96.28,160,700.78,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.03,25-35% retention improvement,$60/customer,60,674.7109839999999,188.91907552,2.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04126,Lost,Critical,99.25,256,399.5,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.97,N/A,$1/customer (survey only),1,396.50375,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04127,At Risk,Critical,94.75,101,587.55,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.65,25-35% retention improvement,$60/customer,60,556.703625,155.877015,1.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04128,Loyal,Critical,95.12,247,2148.02,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.25,25-35% retention improvement,$80/customer,80,2043.1966240000002,612.9589872,6.66,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,148) — maximum retention effort warranted"
C04129,At Risk,Low,1.91,67,971.59,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.95,10-15% activation rate,$3/customer,3,18.557369,2.22688428,-0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04130,Lost,Critical,98.27,532,1014.47,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.14,N/A,$1/customer (survey only),1,996.9196689999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04131,Lost,Critical,99.26,893,399.77,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.64,N/A,$1/customer (survey only),1,396.811702,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04132,At Risk,Low,0.57,10,718.82,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.26,10-15% activation rate,$3/customer,3,4.097274,0.4916728799999999,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04133,At Risk,Critical,97.76,576,1556.23,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.99,25-35% retention improvement,$60/customer,60,1521.3704480000001,425.98372544000006,6.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04134,At Risk,Critical,98.52,274,562.14,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,553.820328,155.06969184000002,1.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04135,At Risk,Critical,97.1,306,887.19,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.85,25-35% retention improvement,$60/customer,60,861.46149,241.20921720000004,3.02,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04136,Lost,Critical,99.4,338,54.21,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.34,N/A,$1/customer (survey only),1,53.88474000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04137,At Risk,Critical,97.47,95,593.5,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.72,25-35% retention improvement,$60/customer,60,578.48445,161.97564600000004,1.7,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04138,At Risk,Critical,98.62,285,896.81,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.91,25-35% retention improvement,$60/customer,60,884.434022,247.64152616000004,3.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04139,At Risk,Critical,95.75,344,1405.38,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.74,25-35% retention improvement,$60/customer,60,1345.65135,376.78237800000005,5.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04140,Lost,Critical,99.3,209,174.19,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.98,N/A,$1/customer (survey only),1,172.97066999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04141,At Risk,Low,1.82,9,1524.65,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.05,10-15% activation rate,$3/customer,3,27.748630000000002,3.3298356,0.11,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04142,Lost,Critical,99.29,280,439.55,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.16,N/A,$1/customer (survey only),1,436.42919500000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04143,Lost,Critical,99.68,381,282.56,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.29,N/A,$1/customer (survey only),1,281.65580800000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04144,Lost,Critical,98.68,330,235.57,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.57,N/A,$1/customer (survey only),1,232.46047600000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04145,At Risk,Low,0.57,14,1055.35,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.23,10-15% activation rate,$3/customer,3,6.015494999999999,0.7218593999999998,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04146,Loyal,Low,0.11,32,2270.2200000000003,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.5,15-20% revenue increase,$5/customer,5,2.4972420000000004,0.37458630000000004,-0.93,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04147,At Risk,Critical,95.2,110,468.44,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.87,25-35% retention improvement,$60/customer,60,445.95488,124.86736640000001,1.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04148,Lost,Critical,99.65,288,692.6,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.74,N/A,$1/customer (survey only),1,690.1759000000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04149,Loyal,Low,0.01,1,2642.09,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,25.47,15-20% revenue increase,$5/customer,5,0.264209,0.03963135,-0.99,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04150,At Risk,Critical,99.67,202,659.02,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.64,25-35% retention improvement,$60/customer,60,656.845234,183.91666552,2.07,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04151,At Risk,Low,1.96,8,689.0,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.35,10-15% activation rate,$3/customer,3,13.5044,1.620528,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04152,At Risk,Low,0.99,64,1347.81,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.99,10-15% activation rate,$3/customer,3,13.343318999999997,1.6011982799999995,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04153,Lost,Critical,99.71,540,440.09,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.51,N/A,$1/customer (survey only),1,438.81373899999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04154,At Risk,Low,2.5,24,1065.4,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.97,10-15% activation rate,$3/customer,3,26.635000000000005,3.1962000000000006,0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04155,Lost,Critical,99.03,348,364.57,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.78,N/A,$1/customer (survey only),1,361.03367099999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04156,Loyal,Critical,87.74,94,1213.57,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.94,25-35% retention improvement,$80/customer,80,1064.786318,319.4358954,2.99,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C04157,Loyal,Low,1.38,36,1916.65,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.29,15-20% revenue increase,$5/customer,5,26.44977,3.9674655,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04158,Lost,Critical,99.48,624,289.19,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.0,N/A,$1/customer (survey only),1,287.686212,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04159,Lost,Critical,99.1,463,225.46,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.16,N/A,$1/customer (survey only),1,223.43086,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04160,Lost,Critical,99.99,386,214.84,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.75,N/A,$1/customer (survey only),1,214.818516,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04161,Lost,Low,2.96,58,146.39,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.68,0-2% return rate,$0/customer,0,4.333144,0.04333144,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04162,At Risk,Low,1.49,57,567.88,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.83,10-15% activation rate,$3/customer,3,8.461412,1.01536944,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04163,Lost,Critical,98.63,618,952.3,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.69,N/A,$1/customer (survey only),1,939.2534899999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04164,At Risk,Low,2.57,60,270.31,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.48,10-15% activation rate,$3/customer,3,6.946966999999999,0.8336360399999998,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04165,At Risk,Critical,95.81,146,331.42,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.86,25-35% retention improvement,$60/customer,60,317.53350200000006,88.90938056000003,0.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04166,At Risk,Critical,95.63,119,891.98,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.17,25-35% retention improvement,$60/customer,60,853.0004739999999,238.84013272,2.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04167,Lost,Low,3.25,77,232.87,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.3,0-2% return rate,$0/customer,0,7.568275000000001,0.07568275000000001,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04168,Lost,Critical,99.32,626,201.71,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.94,N/A,$1/customer (survey only),1,200.338372,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04169,Loyal,Low,0.6,66,2106.3,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.89,15-20% revenue increase,$5/customer,5,12.637800000000002,1.8956700000000002,-0.62,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04170,Loyal,Critical,82.08,98,1445.83,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.49,25-35% retention improvement,$80/customer,80,1186.7372639999999,356.02117919999995,3.45,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04171,Lost,Critical,99.8,582,170.47,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.28,N/A,$1/customer (survey only),1,170.12906,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04172,At Risk,Critical,95.36,121,826.1,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.01,25-35% retention improvement,$60/customer,60,787.76896,220.57530880000002,2.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04173,Lost,Critical,94.71,108,393.66,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.18,N/A,$1/customer (survey only),1,372.835386,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04174,At Risk,Critical,97.94,106,691.74,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,677.490156,189.69724368,2.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04175,At Risk,Low,1.48,28,708.8199999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.55,10-15% activation rate,$3/customer,3,10.490535999999999,1.2588643199999998,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04176,Lost,Low,2.48,81,458.51,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.7,0-2% return rate,$0/customer,0,11.371048,0.11371048,0.11,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04177,At Risk,Low,0.1,32,597.51,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.27,10-15% activation rate,$3/customer,3,0.59751,0.07170119999999999,-0.98,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04178,Lost,Low,1.14,6,371.47,9.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.31,0-2% return rate,$0/customer,0,4.234758,0.04234758,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04179,VIP,Critical,98.04,668,1872.81,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.03,30-40% retention improvement,$300/customer,300,1836.102924,734.4411696000001,1.45,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C04180,At Risk,Low,1.22,77,474.96,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.83,10-15% activation rate,$3/customer,3,5.794511999999999,0.6953414399999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04181,At Risk,Low,2.28,56,937.71,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.55,10-15% activation rate,$3/customer,3,21.379787999999998,2.5655745599999995,-0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04182,At Risk,Low,4.23,38,287.57,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.82,10-15% activation rate,$3/customer,3,12.164211000000002,1.45970532,-0.51,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04183,Lost,Low,3.86,46,300.52,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.4,0-2% return rate,$0/customer,0,11.600071999999997,0.11600071999999997,0.12,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04184,At Risk,Critical,91.82,175,872.4,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.37,25-35% retention improvement,$60/customer,60,801.0376799999999,224.2905504,2.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04185,Loyal,Low,2.57,58,1780.53,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.36,15-20% revenue increase,$5/customer,5,45.759620999999996,6.863943149999999,0.37,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C04186,VIP,Low,2.91,28,3514.1200000000003,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.27,5-10% retention improvement,$50/customer,50,102.26089200000001,5.113044600000001,-0.9,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C04187,At Risk,Low,0.91,18,855.26,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.35,10-15% activation rate,$3/customer,3,7.782866,0.93394392,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04188,Lost,Critical,100.0,633,237.03,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.94,N/A,$1/customer (survey only),1,237.03,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04189,At Risk,Critical,93.99,124,940.27,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.57,25-35% retention improvement,$60/customer,60,883.759773,247.45273644000002,3.12,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04190,At Risk,Low,2.04,7,1705.95,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.82,10-15% activation rate,$3/customer,3,34.80138,4.1761656,0.39,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04191,At Risk,Low,1.69,74,1007.15,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.78,10-15% activation rate,$3/customer,3,17.020834999999998,2.0425001999999997,-0.32,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04192,Lost,Critical,99.26,363,426.33,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.43,N/A,$1/customer (survey only),1,423.175158,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04193,At Risk,Critical,97.95,127,716.86,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.11,25-35% retention improvement,$60/customer,60,702.1643700000001,196.60602360000004,2.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04194,At Risk,Low,1.73,55,1170.82,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.11,10-15% activation rate,$3/customer,3,20.255186,2.43062232,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04195,At Risk,Low,0.79,0,1496.74,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.77,10-15% activation rate,$3/customer,3,11.824246,1.41890952,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04196,At Risk,Critical,97.96,197,673.62,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.32,25-35% retention improvement,$60/customer,60,659.878152,184.76588256000002,2.08,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04197,Lost,Critical,99.91,336,319.35,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.2,N/A,$1/customer (survey only),1,319.062585,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04198,At Risk,Low,1.6,4,607.11,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.74,10-15% activation rate,$3/customer,3,9.71376,1.1656512,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04199,Loyal,Low,0.47,47,1400.56,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.72,15-20% revenue increase,$5/customer,5,6.5826319999999985,0.9873947999999997,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04200,At Risk,Low,1.33,15,815.02,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.94,10-15% activation rate,$3/customer,3,10.839766000000001,1.30077192,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04201,At Risk,Critical,96.37,139,412.91,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.64,25-35% retention improvement,$60/customer,60,397.92136700000003,111.41798276000002,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04202,Lost,Critical,99.79,465,256.94,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.43,N/A,$1/customer (survey only),1,256.400426,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04203,Lost,Critical,95.69,145,174.8,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,167.26612,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04204,Lost,Critical,98.92,646,209.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.01,N/A,$1/customer (survey only),1,206.901072,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04205,At Risk,Critical,95.16,220,769.81,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.53,25-35% retention improvement,$60/customer,60,732.551196,205.11433488000003,2.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04206,At Risk,Low,18.51,90,822.37,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,43.73,10-15% activation rate,$3/customer,3,152.22068700000003,18.26648244,5.09,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04207,Loyal,Low,1.06,10,1780.5,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.98,15-20% revenue increase,$5/customer,5,18.8733,2.830995,-0.43,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04208,Loyal,Low,3.29,54,1229.82,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.78,15-20% revenue increase,$5/customer,5,40.46107799999999,6.069161699999999,0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04209,At Risk,Critical,94.41,108,765.5699999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.17,25-35% retention improvement,$60/customer,60,722.7746369999999,202.37689835999998,2.37,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04210,Lost,Critical,98.37,114,152.16,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.7,N/A,$1/customer (survey only),1,149.679792,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04211,Loyal,Critical,83.54,97,3411.69,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.24,25-35% retention improvement,$80/customer,80,2850.125826,855.0377477999999,9.69,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,412) — maximum retention effort warranted"
C04212,At Risk,Critical,98.1,191,602.3,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.77,25-35% retention improvement,$60/customer,60,590.8562999999999,165.439764,1.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04213,At Risk,Critical,96.74,159,578.74,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.66,25-35% retention improvement,$60/customer,60,559.873076,156.76446128,1.61,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04214,Lost,Critical,95.18,152,372.93,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.08,N/A,$1/customer (survey only),1,354.95477400000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04215,Lost,Critical,92.46,95,218.18,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.62,N/A,$1/customer (survey only),1,201.729228,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04216,Lost,Critical,96.09,276,260.38,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.05,N/A,$1/customer (survey only),1,250.19914200000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04217,At Risk,Critical,95.57,103,512.0699999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.06,25-35% retention improvement,$60/customer,60,489.38529899999986,137.02788371999998,1.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04218,At Risk,Low,1.7,7,700.67,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.45,10-15% activation rate,$3/customer,3,11.91139,1.4293668,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04219,Loyal,Low,0.5,29,1315.96,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.05,15-20% revenue increase,$5/customer,5,6.5798000000000005,0.98697,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04220,Lost,Critical,95.16,96,244.25,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,232.4283,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04221,Lost,Critical,98.17,213,326.98,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.88,N/A,$1/customer (survey only),1,320.99626600000005,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04222,At Risk,Low,0.17,50,556.86,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.67,10-15% activation rate,$3/customer,3,0.9466620000000001,0.11359944000000001,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04223,Loyal,Low,1.45,48,2330.1000000000004,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.77,15-20% revenue increase,$5/customer,5,33.78645,5.0679675,0.01,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04224,At Risk,Critical,99.68,469,1364.94,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.43,25-35% retention improvement,$60/customer,60,1360.572192,380.96021376000004,5.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04225,Lost,Critical,99.21,278,471.32,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.3,N/A,$1/customer (survey only),1,467.596572,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04226,At Risk,Critical,97.54,184,1823.83,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.64,25-35% retention improvement,$60/customer,60,1778.963782,498.10985896000005,7.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04227,Lost,Critical,98.74,186,354.95,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.72,N/A,$1/customer (survey only),1,350.47763,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04228,At Risk,Critical,98.9,224,733.4300000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.18,25-35% retention improvement,$60/customer,60,725.3622700000001,203.10143560000003,2.39,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04229,Lost,Critical,99.8,346,587.22,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.42,N/A,$1/customer (survey only),1,586.04556,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04230,At Risk,Low,1.97,74,763.14,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.55,10-15% activation rate,$3/customer,3,15.033857999999999,1.8040629599999998,-0.4,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04231,At Risk,Low,2.48,56,795.18,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.73,10-15% activation rate,$3/customer,3,19.720464,2.36645568,-0.21,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04232,Lost,Critical,99.58,878,201.98,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.95,N/A,$1/customer (survey only),1,201.131684,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04233,Loyal,Low,0.15,11,1285.86,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.82,15-20% revenue increase,$5/customer,5,1.9287899999999998,0.2893185,-0.94,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04234,Loyal,Low,0.92,5,4411.22,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.46,15-20% revenue increase,$5/customer,5,40.583224,6.0874836,0.22,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04235,Loyal,Low,0.84,5,3418.31,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.78,15-20% revenue increase,$5/customer,5,28.713803999999996,4.307070599999999,-0.14,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04236,Lost,Critical,99.62,913,442.49,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.52,N/A,$1/customer (survey only),1,440.80853800000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04237,Loyal,Low,1.02,18,4470.06,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.68,15-20% revenue increase,$5/customer,5,45.594612000000005,6.839191800000001,0.37,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04238,Lost,Low,1.79,16,393.48,9.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.17,0-2% return rate,$0/customer,0,7.043292,0.07043292,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04239,Loyal,Low,0.42,42,1318.72,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.42,15-20% revenue increase,$5/customer,5,5.5386239999999995,0.8307935999999999,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04240,At Risk,Low,3.3,13,285.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.69,10-15% activation rate,$3/customer,3,9.41721,1.1300652,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04241,At Risk,Critical,98.12,124,1250.45,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.89,25-35% retention improvement,$60/customer,60,1226.94154,343.54363120000005,4.73,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04242,At Risk,Low,0.68,8,782.6,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.69,10-15% activation rate,$3/customer,3,5.321680000000001,0.6386016000000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04243,Lost,Critical,100.0,212,102.38,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.61,N/A,$1/customer (survey only),1,102.38,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04244,At Risk,Critical,98.37,334,720.4,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.13,25-35% retention improvement,$60/customer,60,708.65748,198.4240944,2.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04245,Lost,Critical,99.92,463,280.64,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.28,N/A,$1/customer (survey only),1,280.415488,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04246,At Risk,Critical,94.11,107,983.0,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.33,25-35% retention improvement,$60/customer,60,925.1013,259.028364,3.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04247,At Risk,Low,0.66,1,418.85,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.98,10-15% activation rate,$3/customer,3,2.7644100000000003,0.3317292,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04248,Lost,Critical,99.81,781,167.96,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.26,N/A,$1/customer (survey only),1,167.64087600000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04249,At Risk,Critical,96.53,120,578.01,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.65,25-35% retention improvement,$60/customer,60,557.9530530000001,156.22685484000004,1.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04250,Loyal,Critical,94.9,132,1606.45,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.99,25-35% retention improvement,$80/customer,80,1524.52105,457.356315,4.72,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04251,At Risk,Low,0.65,23,1025.9199999999998,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.74,10-15% activation rate,$3/customer,3,6.66848,0.8002176,-0.73,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04252,At Risk,Low,3.44,61,715.76,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.82,10-15% activation rate,$3/customer,3,24.622144,2.9546572799999997,-0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04253,Loyal,Low,0.72,1,1347.03,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.74,15-20% revenue increase,$5/customer,5,9.698616,1.4547923999999999,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04254,At Risk,Critical,96.23,102,485.59,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.96,25-35% retention improvement,$60/customer,60,467.283257,130.83931196,1.18,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04255,At Risk,Low,1.48,5,491.37,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.89,10-15% activation rate,$3/customer,3,7.272276000000001,0.8726731200000001,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04256,At Risk,Critical,98.54,287,476.56,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.64,25-35% retention improvement,$60/customer,60,469.60222400000004,131.48862272000002,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04257,At Risk,Critical,97.47,278,1494.81,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.57,25-35% retention improvement,$60/customer,60,1456.991307,407.95756596000007,5.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04258,Lost,Critical,99.27,248,355.73,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.07,N/A,$1/customer (survey only),1,353.133171,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04259,Loyal,Low,0.39,20,2261.29,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.57,15-20% revenue increase,$5/customer,5,8.819031,1.32285465,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04260,Lost,Critical,100.0,962,95.36,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.14,N/A,$1/customer (survey only),1,95.36,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04261,At Risk,Critical,99.31,257,572.7,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.36,25-35% retention improvement,$60/customer,60,568.74837,159.2495436,1.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04262,At Risk,Low,18.06,87,712.56,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.73,10-15% activation rate,$3/customer,3,128.68833599999996,15.442600319999995,4.15,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04263,Loyal,Critical,90.55,120,1060.5,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.74,25-35% retention improvement,$80/customer,80,960.28275,288.08482499999997,2.6,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04264,At Risk,Low,1.73,10,330.46000000000004,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.14,10-15% activation rate,$3/customer,3,5.716958000000001,0.6860349600000001,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04265,Lost,Critical,96.62,224,382.38,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.83,N/A,$1/customer (survey only),1,369.455556,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04266,Lost,Critical,98.61,607,1333.72,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.36,N/A,$1/customer (survey only),1,1315.181292,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04267,Lost,Critical,100.0,670,230.55,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.89,N/A,$1/customer (survey only),1,230.55,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04268,At Risk,Low,0.81,65,553.9,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.07,10-15% activation rate,$3/customer,3,4.4865900000000005,0.5383908000000001,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04269,Lost,Critical,99.05,335,436.34,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.48,N/A,$1/customer (survey only),1,432.19476999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04270,At Risk,Critical,91.91,97,1006.57,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.66,25-35% retention improvement,$60/customer,60,925.1384869999999,259.03877636,3.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04271,At Risk,Critical,99.06,206,900.6099999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.59,25-35% retention improvement,$60/customer,60,892.1442659999999,249.80039448,3.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04272,Loyal,Low,0.4,6,1429.75,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.81,15-20% revenue increase,$5/customer,5,5.719,0.85785,-0.83,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04273,Loyal,Low,1.48,21,2162.15,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.99,15-20% revenue increase,$5/customer,5,31.999820000000003,4.7999730000000005,-0.04,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04274,Loyal,Low,0.55,32,1215.14,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.74,15-20% revenue increase,$5/customer,5,6.683270000000001,1.0024905000000002,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04275,Loyal,Low,0.11,33,2622.06,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.38,15-20% revenue increase,$5/customer,5,2.884266,0.4326399,-0.91,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04276,At Risk,Critical,96.41,99,722.25,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.09,25-35% retention improvement,$60/customer,60,696.3212249999999,194.969943,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04277,Loyal,Low,0.16,7,1564.6,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.51,15-20% revenue increase,$5/customer,5,2.50336,0.37550399999999995,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04278,Loyal,Critical,94.59,462,1430.94,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.09,25-35% retention improvement,$80/customer,80,1353.5261460000002,406.05784380000006,4.08,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C04279,Loyal,Low,0.5,22,1256.31,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.64,15-20% revenue increase,$5/customer,5,6.28155,0.9422325,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04280,Lost,Critical,98.94,290,433.09,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.13,N/A,$1/customer (survey only),1,428.49924599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04281,At Risk,Low,2.74,62,527.75,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.48,10-15% activation rate,$3/customer,3,14.46035,1.735242,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04282,At Risk,Low,1.51,12,528.24,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.72,10-15% activation rate,$3/customer,3,7.976424000000001,0.9571708800000001,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04283,Loyal,Low,0.17,7,2866.14,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.54,15-20% revenue increase,$5/customer,5,4.872438,0.7308657,-0.85,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04284,At Risk,Critical,98.95,376,1428.66,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.84,25-35% retention improvement,$60/customer,60,1413.6590700000002,395.8245396000001,5.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04285,At Risk,Low,1.92,9,364.53,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.16,10-15% activation rate,$3/customer,3,6.998975999999999,0.8398771199999998,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04286,At Risk,Low,1.53,25,1328.19,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.45,10-15% activation rate,$3/customer,3,20.321307,2.43855684,-0.19,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04287,At Risk,Critical,95.03,166,1451.92,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.13,25-35% retention improvement,$60/customer,60,1379.7595760000002,386.3326812800001,5.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04288,At Risk,Low,4.91,80,744.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.25,10-15% activation rate,$3/customer,3,36.56526100000001,4.387831320000001,0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04289,Loyal,Low,0.58,22,2546.84,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.52,15-20% revenue increase,$5/customer,5,14.771672,2.2157508,-0.56,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04290,Lost,Critical,95.29,643,909.62,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.53,N/A,$1/customer (survey only),1,866.7768980000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04291,Lost,Critical,99.19,866,460.87,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.92,N/A,$1/customer (survey only),1,457.136953,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04292,Lost,Critical,98.6,338,516.51,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.8,N/A,$1/customer (survey only),1,509.27886,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04293,Loyal,Low,0.12,26,1465.58,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.03,15-20% revenue increase,$5/customer,5,1.7586959999999998,0.26380439999999994,-0.95,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04294,Lost,Critical,99.11,246,450.68,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.21,N/A,$1/customer (survey only),1,446.668948,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04295,At Risk,Low,0.81,47,539.5799999999999,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.36,10-15% activation rate,$3/customer,3,4.370598,0.52447176,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04296,Loyal,Low,1.06,79,4920.95,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.61,15-20% revenue increase,$5/customer,5,52.16207,7.824310499999999,0.56,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04297,At Risk,Critical,93.87,206,290.83,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.23,25-35% retention improvement,$60/customer,60,273.002121,76.44059388000001,0.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04298,VIP,Low,0.33,1,3361.77,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,39.99,5-10% retention improvement,$50/customer,50,11.093841,0.55469205,-0.99,VIP customer with low churn risk. Focus on deepening loyalty.,None
C04299,At Risk,Critical,99.32,270,1148.55,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.41,25-35% retention improvement,$60/customer,60,1140.73986,319.4071608,4.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04300,Lost,Critical,99.38,355,407.74,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.01,N/A,$1/customer (survey only),1,405.21201199999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04301,Lost,Critical,99.76,488,571.33,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.69,N/A,$1/customer (survey only),1,569.9588080000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04302,Lost,Critical,99.09,564,388.17,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.58,N/A,$1/customer (survey only),1,384.637653,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04303,At Risk,Critical,98.84,614,732.97,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.17,25-35% retention improvement,$60/customer,60,724.4675480000001,202.85091344000003,2.38,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04304,Lost,Low,4.54,52,377.48,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.13,0-2% return rate,$0/customer,0,17.137592,0.17137592000000001,0.17,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04305,Lost,Critical,97.67,305,246.29,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.64,N/A,$1/customer (survey only),1,240.551443,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04306,VIP,Critical,93.37,133,1848.6,10.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.24,30-40% retention improvement,$300/customer,300,1726.03782,690.4151280000001,1.3,Critical VIP churn risk. Revenue impact justifies maximum investment.,None
C04307,At Risk,Critical,96.74,114,511.72,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.08,25-35% retention improvement,$60/customer,60,495.03792799999997,138.61061984,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04308,Loyal,Critical,98.64,377,1398.43,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.13,25-35% retention improvement,$80/customer,80,1379.411352,413.8234056,4.17,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C04309,Lost,Critical,99.71,581,327.1,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.25,N/A,$1/customer (survey only),1,326.15141,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04310,At Risk,Low,3.21,56,541.77,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.16,10-15% activation rate,$3/customer,3,17.390817,2.08689804,-0.3,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04311,Lost,Critical,95.73,168,495.98,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.66,N/A,$1/customer (survey only),1,474.80165400000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04312,At Risk,Low,1.12,43,552.12,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.28,10-15% activation rate,$3/customer,3,6.183744000000001,0.74204928,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04313,Lost,Critical,99.76,458,213.33,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.06,N/A,$1/customer (survey only),1,212.81800800000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04314,At Risk,Low,1.37,34,760.6700000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.54,10-15% activation rate,$3/customer,3,10.421179,1.25054148,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04315,Lost,Critical,98.71,118,304.03000000000003,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.41,N/A,$1/customer (survey only),1,300.108013,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04316,Lost,Critical,99.46,392,751.51,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.57,N/A,$1/customer (survey only),1,747.4518459999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04317,At Risk,Critical,98.5,217,962.41,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,947.97385,265.432678,3.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04318,At Risk,Critical,98.26,309,642.96,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.9,25-35% retention improvement,$60/customer,60,631.772496,176.89629888000002,1.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04319,At Risk,Critical,99.2,518,875.39,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.54,25-35% retention improvement,$60/customer,60,868.38688,243.14832640000003,3.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04320,Loyal,Low,2.11,33,1709.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.89,15-20% revenue increase,$5/customer,5,36.06179899999999,5.4092698499999985,0.08,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04321,Loyal,Low,0.63,5,1518.99,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.72,15-20% revenue increase,$5/customer,5,9.569637,1.43544555,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04322,At Risk,Low,0.49,31,583.4200000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.37,10-15% activation rate,$3/customer,3,2.8587580000000004,0.34305096,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04323,Loyal,Critical,87.92,101,1670.56,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.92,25-35% retention improvement,$80/customer,80,1468.7563519999999,440.62690559999993,4.51,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04324,At Risk,Low,0.41,2,804.05,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.92,10-15% activation rate,$3/customer,3,3.2966049999999996,0.3955925999999999,-0.87,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04325,At Risk,Low,2.91,60,343.08000000000004,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.79,10-15% activation rate,$3/customer,3,9.983628000000001,1.1980353600000002,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04326,At Risk,Critical,97.44,118,1169.73,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.75,25-35% retention improvement,$60/customer,60,1139.7849119999998,319.13977536,4.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04327,Lost,Critical,99.21,130,200.79,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.27,N/A,$1/customer (survey only),1,199.203759,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04328,Loyal,Low,3.21,76,2067.62,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.09,15-20% revenue increase,$5/customer,5,66.37060199999999,9.955590299999999,0.99,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04329,At Risk,Critical,99.43,315,473.64,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.65,25-35% retention improvement,$60/customer,60,470.94025200000004,131.86327056000002,1.2,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04330,Lost,Critical,98.96,260,568.65,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.67,N/A,$1/customer (survey only),1,562.7360399999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04331,Lost,Critical,100.0,471,523.44,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,523.44,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04332,Lost,Critical,96.4,108,205.98,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.59,N/A,$1/customer (survey only),1,198.56472,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04333,Lost,Critical,99.87,395,685.18,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.39,N/A,$1/customer (survey only),1,684.289266,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04334,Loyal,Critical,90.71,118,766.39,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,106.76,25-35% retention improvement,$80/customer,80,695.1923689999999,208.55771069999994,1.61,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04335,At Risk,Critical,98.12,360,653.57,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.6,25-35% retention improvement,$60/customer,60,641.2828840000001,179.55920752000003,1.99,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04336,At Risk,Low,1.33,84,413.97,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.75,10-15% activation rate,$3/customer,3,5.505801000000001,0.6606961200000001,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04337,Lost,Low,2.45,64,522.73,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.92,0-2% return rate,$0/customer,0,12.806885000000001,0.12806885,0.13,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04338,At Risk,Critical,99.67,393,937.83,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.02,25-35% retention improvement,$60/customer,60,934.7351610000001,261.72584508000006,3.36,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04339,Lost,Critical,99.41,705,657.78,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.97,N/A,$1/customer (survey only),1,653.899098,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04340,Lost,Critical,99.22,605,202.32,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.61,N/A,$1/customer (survey only),1,200.74190399999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04341,At Risk,Critical,93.85,121,325.72,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.12,25-35% retention improvement,$60/customer,60,305.68822,85.59270160000001,0.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04342,VIP,Low,4.47,52,4438.32,13.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,44.92,5-10% retention improvement,$50/customer,50,198.39290399999996,9.919645199999998,-0.8,VIP customer with low churn risk. Focus on deepening loyalty.,None
C04343,Lost,Critical,99.49,639,411.76,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.7,N/A,$1/customer (survey only),1,409.66002399999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04344,Lost,Critical,99.02,807,1087.66,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.3,N/A,$1/customer (survey only),1,1077.0009320000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04345,At Risk,Low,0.65,37,896.48,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.84,10-15% activation rate,$3/customer,3,5.827120000000001,0.6992544,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04346,Loyal,Critical,97.95,508,1790.1,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.61,25-35% retention improvement,$80/customer,80,1753.40295,526.0208849999999,5.58,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C04347,At Risk,Critical,94.19,104,549.26,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.5,25-35% retention improvement,$60/customer,60,517.347994,144.85743832,1.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04348,Lost,Critical,99.65,573,526.4,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.53,N/A,$1/customer (survey only),1,524.5576,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04349,At Risk,Low,3.79,81,473.73,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.55,10-15% activation rate,$3/customer,3,17.954367,2.15452404,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04350,Lost,Critical,98.32,892,62.07,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.26,N/A,$1/customer (survey only),1,61.027224,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04351,Loyal,Low,0.16,48,1323.4,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.94,15-20% revenue increase,$5/customer,5,2.11744,0.317616,-0.94,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04352,Lost,Critical,99.82,980,62.98,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.31,N/A,$1/customer (survey only),1,62.86663599999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04353,Lost,Critical,99.86,543,158.69,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.14,N/A,$1/customer (survey only),1,158.467834,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04354,Lost,Low,1.32,72,113.07,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.83,0-2% return rate,$0/customer,0,1.492524,0.01492524,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04355,At Risk,Low,1.12,20,732.8,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.77,10-15% activation rate,$3/customer,3,8.207360000000001,0.9848832000000001,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04356,Lost,Critical,98.51,253,319.88,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.18,N/A,$1/customer (survey only),1,315.113788,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04357,At Risk,Medium,27.57,89,420.36,8.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,62.19,15-20% retention improvement,$8/customer,8,115.893252,20.86078536,1.61,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C04358,At Risk,Low,0.81,81,516.4300000000001,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.29,10-15% activation rate,$3/customer,3,4.183083000000001,0.50196996,-0.83,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04359,At Risk,Low,0.8,77,639.11,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.62,10-15% activation rate,$3/customer,3,5.1128800000000005,0.6135456,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04360,Loyal,Low,0.55,9,1463.73,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.41,15-20% revenue increase,$5/customer,5,8.050515,1.2075772500000002,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04361,Lost,Low,3.22,71,261.9,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.82,0-2% return rate,$0/customer,0,8.433179999999998,0.08433179999999998,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04362,At Risk,Low,1.14,31,1122.33,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.92,10-15% activation rate,$3/customer,3,12.794561999999997,1.5353474399999996,-0.49,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04363,At Risk,Critical,98.0,125,642.71,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.23,25-35% retention improvement,$60/customer,60,629.8558,176.35962400000003,1.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04364,At Risk,Low,1.76,11,708.52,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.2,10-15% activation rate,$3/customer,3,12.469952000000001,1.49639424,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04365,Loyal,Low,1.67,19,2383.52,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.42,15-20% revenue increase,$5/customer,5,39.804784,5.9707175999999995,0.19,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04366,At Risk,Low,1.94,76,490.98,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.37,10-15% activation rate,$3/customer,3,9.525012,1.14300144,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04367,Lost,Critical,96.86,172,571.4300000000001,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.3,N/A,$1/customer (survey only),1,553.4870980000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04368,At Risk,Low,2.93,41,1049.87,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.58,10-15% activation rate,$3/customer,3,30.761191,3.69134292,0.23,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04369,VIP,Low,4.01,25,4025.01,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,45.18,5-10% retention improvement,$50/customer,50,161.40290099999999,8.070145049999999,-0.84,VIP customer with low churn risk. Focus on deepening loyalty.,None
C04370,Lost,Critical,97.95,268,387.44,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.88,N/A,$1/customer (survey only),1,379.49748,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04371,Lost,Critical,99.74,806,419.47,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.74,N/A,$1/customer (survey only),1,418.37937800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04372,Loyal,Low,0.38,36,2501.31,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.37,15-20% revenue increase,$5/customer,5,9.504978,1.4257467,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04373,VIP,Critical,94.81,144,2859.01,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.48,30-40% retention improvement,$300/customer,300,2710.6273810000002,1084.2509524000002,2.61,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($2,859) — maximum retention effort warranted"
C04374,Lost,Critical,96.99,163,459.98,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.21,N/A,$1/customer (survey only),1,446.13460200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04375,At Risk,Critical,97.67,147,805.64,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.34,25-35% retention improvement,$60/customer,60,786.868588,220.32320464000003,2.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04376,Loyal,Critical,97.59,435,1290.95,10.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.61,25-35% retention improvement,$80/customer,80,1259.838105,377.9514315,3.72,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04377,At Risk,Critical,94.62,128,377.7000000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.43,25-35% retention improvement,$60/customer,60,357.37974000000014,100.06632720000005,0.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04378,At Risk,Critical,98.42,235,817.38,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.38,25-35% retention improvement,$60/customer,60,804.4653959999999,225.25031088,2.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04379,Loyal,Low,0.5,17,2353.28,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.09,15-20% revenue increase,$5/customer,5,11.7664,1.76496,-0.65,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04380,At Risk,Critical,93.91,106,1662.19,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.37,25-35% retention improvement,$60/customer,60,1560.9626289999999,437.06953612,6.28,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04381,Lost,Critical,95.7,117,270.99,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.12,N/A,$1/customer (survey only),1,259.33743000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04382,Lost,Critical,99.77,423,560.03,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.99,N/A,$1/customer (survey only),1,558.7419309999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04383,Lost,Critical,96.85,262,94.37,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.72,N/A,$1/customer (survey only),1,91.397345,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04384,Lost,Critical,100.0,699,77.38,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.72,N/A,$1/customer (survey only),1,77.38,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04385,At Risk,Low,2.73,3,565.4499999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.6,10-15% activation rate,$3/customer,3,15.436784999999999,1.8524141999999997,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04386,At Risk,Low,1.42,68,1123.59,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.99,10-15% activation rate,$3/customer,3,15.954977999999997,1.9145973599999995,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04387,Loyal,Critical,91.11,113,1137.41,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.89,25-35% retention improvement,$80/customer,80,1036.294251,310.8882753,2.89,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04388,At Risk,Low,1.08,3,459.86,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.57,10-15% activation rate,$3/customer,3,4.966488,0.5959785599999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04389,At Risk,Critical,98.06,186,557.86,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.28,25-35% retention improvement,$60/customer,60,547.037516,153.17050448,1.55,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04390,At Risk,Low,0.74,31,506.09,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.45,10-15% activation rate,$3/customer,3,3.745066,0.44940791999999996,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04391,Lost,Critical,99.89,1048,248.57,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.04,N/A,$1/customer (survey only),1,248.296573,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04392,At Risk,Critical,98.85,185,392.06,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.26,25-35% retention improvement,$60/customer,60,387.55131,108.5143668,0.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04393,Loyal,Critical,93.34,182,2284.71,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.33,25-35% retention improvement,$80/customer,80,2132.548314,639.7644942000001,7.0,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,285) — maximum retention effort warranted"
C04394,At Risk,Low,3.2,44,1140.98,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.25,10-15% activation rate,$3/customer,3,36.51136,4.3813632,0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04395,Lost,Low,1.9,78,328.11,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.62,0-2% return rate,$0/customer,0,6.23409,0.062340900000000005,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04396,Lost,Critical,99.1,339,44.65,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.96,N/A,$1/customer (survey only),1,44.248149999999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04397,At Risk,Critical,95.0,103,892.09,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.82,25-35% retention improvement,$60/customer,60,847.4855,237.29594000000003,2.95,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04398,At Risk,Low,0.27,20,1415.66,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.81,10-15% activation rate,$3/customer,3,3.8222820000000004,0.45867384000000005,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04399,At Risk,Critical,97.01,705,1636.45,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.41,25-35% retention improvement,$60/customer,60,1587.5201450000002,444.5056406000001,6.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04400,Loyal,Low,0.08,15,1675.45,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.7,15-20% revenue increase,$5/customer,5,1.34036,0.20105399999999998,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04401,Lost,Critical,98.88,528,258.69,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.43,N/A,$1/customer (survey only),1,255.79267199999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04402,Loyal,Low,0.49,3,1609.49,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.04,15-20% revenue increase,$5/customer,5,7.886501,1.1829751499999999,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04403,At Risk,Low,1.96,32,1119.17,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.6,10-15% activation rate,$3/customer,3,21.935732,2.63228784,-0.12,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04404,Loyal,Critical,94.96,111,1657.9,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.06,25-35% retention improvement,$80/customer,80,1574.3418399999998,472.30255199999993,4.9,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04405,At Risk,Low,1.44,8,659.54,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.7,10-15% activation rate,$3/customer,3,9.497376,1.1396851199999998,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04406,Lost,Critical,99.52,657,641.26,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,638.181952,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04407,At Risk,Low,0.95,43,1053.5,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.8,10-15% activation rate,$3/customer,3,10.00825,1.20099,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04408,Lost,Critical,99.21,501,782.61,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.98,N/A,$1/customer (survey only),1,776.427381,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04409,Loyal,Critical,90.85,97,1716.96,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.04,25-35% retention improvement,$80/customer,80,1559.85816,467.957448,4.85,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C04410,Lost,Critical,99.32,447,102.71,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.27,N/A,$1/customer (survey only),1,102.01157199999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04411,Lost,Critical,93.06,94,262.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.67,N/A,$1/customer (survey only),1,244.394172,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04412,Loyal,Low,1.03,31,1405.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.48,15-20% revenue increase,$5/customer,5,14.479431,2.1719146499999997,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04413,Lost,Critical,98.41,562,835.88,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.09,N/A,$1/customer (survey only),1,822.589508,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04414,At Risk,Critical,99.5,247,630.1800000000001,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.55,25-35% retention improvement,$60/customer,60,627.0291000000001,175.56814800000004,1.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04415,At Risk,Critical,98.3,216,852.87,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.47,25-35% retention improvement,$60/customer,60,838.37121,234.74393880000002,2.91,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04416,At Risk,Low,4.48,62,1171.58,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.29,10-15% activation rate,$3/customer,3,52.48678400000001,6.298414080000001,1.1,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04417,At Risk,Critical,98.6,212,595.8100000000001,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.76,25-35% retention improvement,$60/customer,60,587.46866,164.49122480000003,1.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04418,At Risk,Critical,98.13,191,1053.47,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.22,25-35% retention improvement,$60/customer,60,1033.770111,289.45563108000005,3.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04419,Lost,Critical,99.79,689,226.93,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.85,N/A,$1/customer (survey only),1,226.453447,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04420,At Risk,Critical,94.38,159,939.81,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.24,25-35% retention improvement,$60/customer,60,886.992678,248.35794984,3.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04421,Lost,Low,1.61,44,208.01,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.94,0-2% return rate,$0/customer,0,3.3489609999999996,0.033489609999999996,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04422,Lost,Critical,99.31,605,148.78,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.0,N/A,$1/customer (survey only),1,147.753418,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04423,Loyal,Low,0.9,69,727.39,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.04,15-20% revenue increase,$5/customer,5,6.5465100000000005,0.9819765,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04424,VIP,Low,5.39,57,2503.03,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,43.49,5-10% retention improvement,$50/customer,50,134.913317,6.745665850000001,-0.87,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C04425,Loyal,Low,0.72,28,2145.76,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.6,15-20% revenue increase,$5/customer,5,15.449472000000002,2.3174208000000003,-0.54,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04426,Lost,Critical,100.0,896,215.24,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.75,N/A,$1/customer (survey only),1,215.24,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04427,Lost,Critical,99.63,407,266.19,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.5,N/A,$1/customer (survey only),1,265.20509699999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04428,Lost,Low,3.19,23,166.28,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.35,0-2% return rate,$0/customer,0,5.304332,0.05304332,0.05,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04429,Lost,Critical,98.05,141,239.99,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.93,N/A,$1/customer (survey only),1,235.310195,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04430,Lost,Critical,99.26,346,181.93,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.74,N/A,$1/customer (survey only),1,180.583718,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04431,At Risk,Critical,99.19,301,615.69,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.17,25-35% retention improvement,$60/customer,60,610.7029110000001,170.99681508000003,1.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04432,At Risk,Critical,97.39,240,509.48,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.75,25-35% retention improvement,$60/customer,60,496.182572,138.93112016,1.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04433,At Risk,Low,0.87,5,438.78,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.14,10-15% activation rate,$3/customer,3,3.8173859999999995,0.45808631999999994,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04434,Lost,Critical,100.0,456,155.17,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.1,N/A,$1/customer (survey only),1,155.17,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04435,Loyal,Critical,95.57,150,1382.44,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.71,25-35% retention improvement,$80/customer,80,1321.1979079999999,396.3593723999999,3.95,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04436,Lost,Critical,100.0,745,418.02,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.74,N/A,$1/customer (survey only),1,418.02,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04437,At Risk,Critical,98.62,190,520.82,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.15,25-35% retention improvement,$60/customer,60,513.632684,143.81715152000004,1.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04438,At Risk,Low,2.4,78,1314.94,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.3,10-15% activation rate,$3/customer,3,31.558560000000003,3.7870272000000003,0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04439,At Risk,Low,0.66,6,471.97,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.5,10-15% activation rate,$3/customer,3,3.115002,0.37380024,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04440,Loyal,Low,0.43,11,1495.13,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.01,15-20% revenue increase,$5/customer,5,6.4290590000000005,0.96435885,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04441,Loyal,Low,1.03,24,1912.1,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.06,15-20% revenue increase,$5/customer,5,19.69463,2.9541945,-0.41,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04442,Lost,Critical,98.33,290,117.05,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.84,N/A,$1/customer (survey only),1,115.095265,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04443,At Risk,Critical,95.01,92,938.8,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.59,25-35% retention improvement,$60/customer,60,891.95388,249.74708640000003,3.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04444,Lost,Critical,98.16,324,313.19,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.13,N/A,$1/customer (survey only),1,307.427304,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04445,Lost,Critical,98.45,605,495.28,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.05,N/A,$1/customer (survey only),1,487.60316,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04446,Lost,Critical,99.16,400,500.33,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.08,N/A,$1/customer (survey only),1,496.12722799999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04447,Lost,Critical,98.83,535,339.73,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.97,N/A,$1/customer (survey only),1,335.755159,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04448,At Risk,Low,4.34,58,278.65,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.81,10-15% activation rate,$3/customer,3,12.093409999999999,1.4512091999999999,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04449,At Risk,Low,3.29,52,630.6700000000001,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.83,10-15% activation rate,$3/customer,3,20.749043,2.48988516,-0.17,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04450,At Risk,Critical,99.14,491,1233.24,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.55,25-35% retention improvement,$60/customer,60,1222.6341360000001,342.33755808000006,4.71,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04451,At Risk,Critical,98.38,234,543.3,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.23,25-35% retention improvement,$60/customer,60,534.4985399999999,149.6595912,1.49,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04452,Lost,Critical,100.0,753,109.09,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.4,N/A,$1/customer (survey only),1,109.09,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04453,Lost,Critical,99.44,403,565.52,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.67,N/A,$1/customer (survey only),1,562.353088,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04454,Lost,Critical,99.1,582,554.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.62,N/A,$1/customer (survey only),1,549.51941,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04455,At Risk,Low,0.68,48,935.66,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.99,10-15% activation rate,$3/customer,3,6.362488,0.7634985599999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04456,At Risk,Low,1.27,82,484.3,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.93,10-15% activation rate,$3/customer,3,6.1506099999999995,0.7380731999999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04457,At Risk,Low,0.03,17,556.52,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.31,10-15% activation rate,$3/customer,3,0.166956,0.02003472,-0.99,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04458,At Risk,Critical,97.83,106,749.56,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.2,25-35% retention improvement,$60/customer,60,733.294548,205.32247344,2.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04459,At Risk,Critical,98.41,381,1377.08,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.76,25-35% retention improvement,$60/customer,60,1355.1844279999998,379.45163984,5.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04460,Loyal,Low,0.91,30,1908.43,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.82,15-20% revenue increase,$5/customer,5,17.366713,2.60500695,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04461,At Risk,Low,4.34,53,485.9,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.19,10-15% activation rate,$3/customer,3,21.08806,2.5305671999999997,-0.16,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04462,At Risk,Low,1.54,24,1051.67,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.36,10-15% activation rate,$3/customer,3,16.195718000000003,1.9434861600000002,-0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04463,At Risk,Low,2.19,31,515.51,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.35,10-15% activation rate,$3/customer,3,11.289669,1.35476028,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04464,Lost,Critical,99.33,215,622.42,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.52,N/A,$1/customer (survey only),1,618.249786,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04465,Lost,Critical,99.61,352,172.18,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.97,N/A,$1/customer (survey only),1,171.508498,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04466,At Risk,Low,0.97,7,863.7,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.81,10-15% activation rate,$3/customer,3,8.37789,1.0053468,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04467,At Risk,Critical,94.58,116,1053.18,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.81,25-35% retention improvement,$60/customer,60,996.0976440000001,278.90734032000006,3.65,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04468,At Risk,Critical,98.34,499,1249.58,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.23,25-35% retention improvement,$60/customer,60,1228.836972,344.07435216000005,4.73,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04469,At Risk,Low,0.5,50,949.2,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.5,10-15% activation rate,$3/customer,3,4.746,0.56952,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04470,Lost,Critical,99.38,297,241.37,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.3,N/A,$1/customer (survey only),1,239.873506,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04471,At Risk,Critical,92.28,98,1256.98,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.11,25-35% retention improvement,$60/customer,60,1159.9411440000001,324.7835203200001,4.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04472,Lost,Critical,99.31,596,1082.52,10.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.3,N/A,$1/customer (survey only),1,1075.050612,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04473,Loyal,Low,0.2,9,1395.52,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.67,15-20% revenue increase,$5/customer,5,2.79104,0.41865600000000003,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04474,At Risk,Critical,99.38,183,607.63,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.48,25-35% retention improvement,$60/customer,60,603.8626939999999,169.08155431999998,1.82,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04475,At Risk,Critical,94.04,261,599.03,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.0,25-35% retention improvement,$60/customer,60,563.327812,157.73178736000003,1.63,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04476,At Risk,Critical,96.15,131,671.3,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.94,25-35% retention improvement,$60/customer,60,645.4549499999999,180.727386,2.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04477,Lost,Critical,99.25,397,426.76,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.44,N/A,$1/customer (survey only),1,423.5593,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04478,At Risk,Low,1.36,60,389.22,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.35,10-15% activation rate,$3/customer,3,5.293392000000001,0.6352070400000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04479,At Risk,Low,0.83,18,474.69,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.19,10-15% activation rate,$3/customer,3,3.939927,0.47279124,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04480,Lost,Critical,99.53,248,514.1,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.48,N/A,$1/customer (survey only),1,511.68373,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04481,At Risk,Critical,98.48,415,2122.1,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.62,25-35% retention improvement,$60/customer,60,2089.84408,585.1563424,8.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,"Very long purchase gap — urgency justified; High lifetime spend ($2,122) — maximum retention effort warranted"
C04482,Loyal,Critical,79.96,91,3084.89,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.96,25-35% retention improvement,$80/customer,80,2466.6780439999998,740.0034132,8.25,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,085) — maximum retention effort warranted"
C04483,Loyal,Low,0.16,76,1565.76,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.18,15-20% revenue increase,$5/customer,5,2.505216,0.37578239999999996,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04484,At Risk,Critical,99.03,231,774.63,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.29,25-35% retention improvement,$60/customer,60,767.116089,214.79250492000003,2.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04485,Loyal,Critical,90.76,105,1983.99,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.33,25-35% retention improvement,$80/customer,80,1800.6693240000002,540.2007972,5.75,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C04486,At Risk,Low,1.33,5,473.52,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.98,10-15% activation rate,$3/customer,3,6.297816,0.75573792,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04487,At Risk,Low,3.08,85,790.48,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.13,10-15% activation rate,$3/customer,3,24.346784000000003,2.9216140800000003,-0.03,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04488,Lost,Critical,100.0,789,94.5,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.12,N/A,$1/customer (survey only),1,94.5,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04489,Lost,Critical,99.33,321,636.12,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.57,N/A,$1/customer (survey only),1,631.857996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04490,At Risk,Medium,27.09,90,205.14,7.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,60.4,15-20% retention improvement,$8/customer,8,55.57242599999999,10.00303668,0.25,Medium risk at-risk customer. Escalating sequence maximizes response.,None
C04491,Loyal,Low,1.25,67,1991.83,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.17,15-20% revenue increase,$5/customer,5,24.897875,3.7346812499999995,-0.25,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04492,Lost,Critical,96.59,123,161.45,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.11,N/A,$1/customer (survey only),1,155.94455499999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04493,At Risk,Low,1.33,31,798.97,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.91,10-15% activation rate,$3/customer,3,10.626301000000002,1.2751561200000001,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04494,Lost,Critical,99.54,533,88.49000000000001,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.98,N/A,$1/customer (survey only),1,88.08294600000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04495,At Risk,Critical,94.63,98,744.97,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.45,25-35% retention improvement,$60/customer,60,704.965111,197.39023108,2.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04496,Lost,Critical,99.94,707,464.12,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.28,N/A,$1/customer (survey only),1,463.841528,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04497,Lost,Critical,99.14,397,555.14,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.96,N/A,$1/customer (survey only),1,550.365796,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04498,At Risk,Low,3.34,50,942.93,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.63,10-15% activation rate,$3/customer,3,31.493861999999996,3.7792634399999994,0.26,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04499,Lost,Critical,98.2,208,476.1,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.3,N/A,$1/customer (survey only),1,467.53020000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04500,Loyal,Low,0.19,37,2403.34,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.1,15-20% revenue increase,$5/customer,5,4.566346,0.6849519000000001,-0.86,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04501,At Risk,Critical,95.66,96,767.89,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.53,25-35% retention improvement,$60/customer,60,734.563574,205.67780072000002,2.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04502,At Risk,Critical,97.39,102,624.55,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.82,25-35% retention improvement,$60/customer,60,608.249245,170.30978860000002,1.84,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04503,Loyal,Critical,89.12,133,2593.31,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.83,25-35% retention improvement,$80/customer,80,2311.1578719999998,693.3473615999999,7.67,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,593) — maximum retention effort warranted"
C04504,At Risk,Critical,96.31,331,1049.81,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.51,25-35% retention improvement,$60/customer,60,1011.072011,283.10016308,3.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04505,At Risk,Critical,97.98,104,787.5899999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.3,25-35% retention improvement,$60/customer,60,771.6806819999999,216.07059096,2.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04506,At Risk,Low,1.08,5,565.29,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.25,10-15% activation rate,$3/customer,3,6.105132,0.73261584,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04507,Loyal,Critical,93.19,176,2350.63,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.38,25-35% retention improvement,$80/customer,80,2190.552097,657.1656290999999,7.21,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Low digital engagement — consider SMS over email; High lifetime spend ($2,351) — maximum retention effort warranted"
C04508,Lost,Critical,95.61,157,470.89,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.56,N/A,$1/customer (survey only),1,450.21792899999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04509,At Risk,Critical,96.83,177,1143.92,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.36,25-35% retention improvement,$60/customer,60,1107.657736,310.14416608000005,4.17,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04510,Lost,Critical,98.8,262,253.31,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.72,N/A,$1/customer (survey only),1,250.27027999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04511,At Risk,Critical,96.55,149,416.9,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.67,25-35% retention improvement,$60/customer,60,402.51695,112.70474600000001,0.88,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04512,Lost,Critical,98.5,626,925.07,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.63,N/A,$1/customer (survey only),1,911.1939500000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04513,At Risk,Low,0.95,8,369.33,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.01,10-15% activation rate,$3/customer,3,3.508635,0.42103619999999997,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04514,Loyal,Low,0.88,32,1797.47,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.64,15-20% revenue increase,$5/customer,5,15.817736000000002,2.3726604,-0.53,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04515,Lost,Critical,99.36,505,117.53,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.54,N/A,$1/customer (survey only),1,116.77780800000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04516,Loyal,Low,0.33,34,2970.55,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.43,15-20% revenue increase,$5/customer,5,9.802815,1.4704222500000002,-0.71,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04517,Loyal,Low,1.78,53,3401.83,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.91,15-20% revenue increase,$5/customer,5,60.552574,9.0828861,0.82,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04518,At Risk,Low,1.73,45,473.32,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.44,10-15% activation rate,$3/customer,3,8.188436,0.9826123199999999,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04519,At Risk,Critical,94.96,91,939.25,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.92,25-35% retention improvement,$60/customer,60,891.9117999999999,249.73530399999999,3.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04520,Lost,Critical,99.73,293,655.73,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.3,N/A,$1/customer (survey only),1,653.9595290000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04521,Loyal,Critical,95.4,343,2099.69,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.21,25-35% retention improvement,$80/customer,80,2003.1042600000003,600.931278,6.51,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,100) — maximum retention effort warranted"
C04522,Lost,Low,1.84,46,433.1,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.05,0-2% return rate,$0/customer,0,7.969040000000001,0.07969040000000001,0.08,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04523,Lost,Critical,96.14,137,241.7,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,232.37037999999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04524,At Risk,Critical,95.08,172,420.23,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.65,25-35% retention improvement,$60/customer,60,399.554684,111.87531152000001,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04525,Lost,Critical,99.31,1011,357.96000000000004,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.42,N/A,$1/customer (survey only),1,355.49007600000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04526,Lost,Critical,99.5,200,411.37,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.03,N/A,$1/customer (survey only),1,409.31315,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04527,Lost,Critical,99.15,135,531.25,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.87,N/A,$1/customer (survey only),1,526.734375,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04528,At Risk,Critical,97.39,187,1717.61,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.51,25-35% retention improvement,$60/customer,60,1672.7803789999998,468.37850612,6.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04529,Lost,Critical,99.5,176,321.94,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.21,N/A,$1/customer (survey only),1,320.3303,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04530,Loyal,Critical,88.58,130,1940.43,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.23,25-35% retention improvement,$80/customer,80,1718.8328940000001,515.6498682,5.45,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04531,Loyal,Low,0.14,40,2923.44,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.92,15-20% revenue increase,$5/customer,5,4.092816000000001,0.6139224000000001,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04532,Lost,Low,6.11,52,49.38,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.78,0-2% return rate,$0/customer,0,3.0171180000000004,0.030171180000000006,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04533,Lost,Critical,99.3,248,331.55,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.6,N/A,$1/customer (survey only),1,329.22915,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04534,Lost,Critical,98.08,479,15.76,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,16.6,N/A,$1/customer (survey only),1,15.457408,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04535,At Risk,Critical,94.33,175,1599.56,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.64,25-35% retention improvement,$60/customer,60,1508.864948,422.48218544,6.04,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04536,At Risk,Critical,98.4,276,799.16,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.34,25-35% retention improvement,$60/customer,60,786.3734400000001,220.18456320000004,2.67,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04537,Lost,Critical,98.83,510,56.21,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.07,N/A,$1/customer (survey only),1,55.552343,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04538,Loyal,Low,0.26,11,1541.57,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.22,15-20% revenue increase,$5/customer,5,4.008082,0.6012122999999999,-0.88,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04539,Lost,Critical,98.1,122,297.14,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.36,N/A,$1/customer (survey only),1,291.49433999999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04540,Lost,Critical,99.61,557,743.66,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.22,N/A,$1/customer (survey only),1,740.759726,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04541,At Risk,Low,6.07,56,1154.79,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.19,10-15% activation rate,$3/customer,3,70.095753,8.41149036,1.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04542,Loyal,Low,3.54,82,2197.17,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.4,15-20% revenue increase,$5/customer,5,77.779818,11.6669727,1.33,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04543,At Risk,Low,2.36,7,165.82999999999998,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.85,10-15% activation rate,$3/customer,3,3.9135879999999994,0.4696305599999999,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04544,Lost,Critical,97.99,598,937.82,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.65,N/A,$1/customer (survey only),1,918.969818,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04545,Lost,Critical,99.15,541,163.2,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.52,N/A,$1/customer (survey only),1,161.8128,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04546,At Risk,Low,1.41,31,807.39,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.03,10-15% activation rate,$3/customer,3,11.384198999999999,1.3661038799999998,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04547,Lost,Critical,99.51,1019,1110.15,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.68,N/A,$1/customer (survey only),1,1104.7102650000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04548,At Risk,Low,1.01,63,565.17,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.81,10-15% activation rate,$3/customer,3,5.708216999999999,0.6849860399999999,-0.77,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04549,Lost,Critical,99.62,416,64.23,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.35,N/A,$1/customer (survey only),1,63.985926000000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04550,At Risk,Critical,94.31,92,367.09,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.03,25-35% retention improvement,$60/customer,60,346.202579,96.93672212000001,0.62,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04551,Lost,Critical,99.89,954,93.1,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.09,N/A,$1/customer (survey only),1,92.99758999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04552,At Risk,Low,3.09,79,2204.6,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.81,10-15% activation rate,$3/customer,3,68.12213999999999,8.174656799999998,1.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04553,At Risk,Critical,95.79,132,1085.98,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.56,25-35% retention improvement,$60/customer,60,1040.260242,291.27286776000005,3.85,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04554,At Risk,Critical,98.61,142,741.72,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.53,25-35% retention improvement,$60/customer,60,731.410092,204.79482576,2.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C04555,Lost,Critical,99.91,747,43.58,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.59,N/A,$1/customer (survey only),1,43.540777999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04556,Lost,Critical,98.87,269,401.24,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.64,N/A,$1/customer (survey only),1,396.705988,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04557,At Risk,Low,2.84,52,810.11,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.02,10-15% activation rate,$3/customer,3,23.007123999999997,2.7608548799999997,-0.08,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04558,Lost,Critical,96.83,243,227.54,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.8,N/A,$1/customer (survey only),1,220.326982,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04559,At Risk,Critical,96.03,127,861.67,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.77,25-35% retention improvement,$60/customer,60,827.461701,231.68927628,2.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04560,Loyal,Low,0.65,58,1355.98,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.23,15-20% revenue increase,$5/customer,5,8.813870000000001,1.3220805000000002,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04561,Lost,Critical,98.69,659,191.41,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.83,N/A,$1/customer (survey only),1,188.902529,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04562,At Risk,Low,2.6,2,169.3,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.04,10-15% activation rate,$3/customer,3,4.401800000000001,0.528216,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04563,Lost,Critical,100.0,636,204.31,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.65,N/A,$1/customer (survey only),1,204.31,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04564,Loyal,Low,2.74,57,2281.05,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.64,15-20% revenue increase,$5/customer,5,62.50077000000001,9.375115500000001,0.88,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04565,At Risk,Critical,96.92,97,739.59,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.82,25-35% retention improvement,$60/customer,60,716.8106280000001,200.70697584000004,2.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04566,At Risk,Low,2.6,59,623.86,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.69,10-15% activation rate,$3/customer,3,16.220360000000003,1.9464432000000003,-0.35,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04567,Loyal,Low,0.64,2,3089.83,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.07,15-20% revenue increase,$5/customer,5,19.774912,2.9662368,-0.41,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04568,At Risk,Low,0.65,49,627.55,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.58,10-15% activation rate,$3/customer,3,4.0790750000000005,0.48948900000000006,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04569,Lost,Critical,96.45,263,286.06,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.91,N/A,$1/customer (survey only),1,275.90487,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04570,At Risk,Low,0.75,2,471.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.02,10-15% activation rate,$3/customer,3,3.535275,0.42423299999999997,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04571,Lost,Critical,99.69,452,76.31,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.69,N/A,$1/customer (survey only),1,76.07343900000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04572,At Risk,Critical,95.79,174,897.6899999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.85,25-35% retention improvement,$60/customer,60,859.897251,240.77123028000003,3.01,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04573,Lost,Critical,98.97,641,295.9,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.7,N/A,$1/customer (survey only),1,292.85222999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04574,Lost,Critical,99.66,771,298.58,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.73,N/A,$1/customer (survey only),1,297.564828,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04575,Loyal,Low,1.44,21,2470.06,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.2,15-20% revenue increase,$5/customer,5,35.568864,5.3353296,0.07,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04576,At Risk,Low,1.16,23,1218.42,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.77,10-15% activation rate,$3/customer,3,14.133672,1.69604064,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04577,At Risk,Critical,96.08,112,518.25,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.42,25-35% retention improvement,$60/customer,60,497.9346,139.42168800000002,1.32,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04578,Lost,Critical,99.7,620,195.0,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.55,N/A,$1/customer (survey only),1,194.415,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04579,Lost,Critical,98.52,336,155.79000000000002,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.41,N/A,$1/customer (survey only),1,153.48430800000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04580,VIP,Critical,97.41,485,4000.73,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.2,30-40% retention improvement,$300/customer,300,3897.111093,1558.8444372000001,4.2,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($4,001) — maximum retention effort warranted"
C04581,Loyal,Low,2.63,55,995.04,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.94,15-20% revenue increase,$5/customer,5,26.169552,3.9254328,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04582,Lost,Critical,97.88,195,279.55,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.23,N/A,$1/customer (survey only),1,273.62354,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04583,Lost,Critical,99.52,836,47.11,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.74,N/A,$1/customer (survey only),1,46.883872,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04584,Lost,Critical,99.0,539,613.5,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.15,N/A,$1/customer (survey only),1,607.365,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04585,At Risk,Low,2.25,17,618.98,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.07,10-15% activation rate,$3/customer,3,13.92705,1.6712459999999998,-0.44,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04586,Loyal,Low,2.74,6,1989.11,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.03,15-20% revenue increase,$5/customer,5,54.501614,8.175242099999998,0.64,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04587,Lost,Critical,96.66,162,269.91,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,260.895006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04588,Lost,Critical,97.68,115,169.69,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.9,N/A,$1/customer (survey only),1,165.753192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04589,Loyal,Critical,87.09,117,3582.4,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,110.43,25-35% retention improvement,$80/customer,80,3119.9121600000003,935.973648,10.7,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,582) — maximum retention effort warranted"
C04590,Lost,Critical,99.93,494,744.72,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.23,N/A,$1/customer (survey only),1,744.198696,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04591,Loyal,Critical,94.08,157,1470.24,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.8,25-35% retention improvement,$80/customer,80,1383.201792,414.9605376,4.19,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C04592,Loyal,Critical,91.0,145,869.73,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.35,25-35% retention improvement,$80/customer,80,791.4543,237.43628999999999,1.97,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04593,Lost,Critical,88.19,91,576.0,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.13,N/A,$1/customer (survey only),1,507.9744,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04594,Lost,Critical,99.28,414,621.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.85,N/A,$1/customer (survey only),1,617.035128,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04595,Loyal,Low,0.53,27,2174.19,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.06,15-20% revenue increase,$5/customer,5,11.523207000000001,1.72848105,-0.65,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04596,At Risk,Low,1.25,76,1136.42,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.78,10-15% activation rate,$3/customer,3,14.205250000000001,1.70463,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04597,At Risk,Low,1.19,41,422.79,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.26,10-15% activation rate,$3/customer,3,5.031201,0.60374412,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04598,At Risk,Low,0.77,66,586.03,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.41,10-15% activation rate,$3/customer,3,4.512431,0.54149172,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04599,At Risk,Low,1.43,84,325.52,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.13,10-15% activation rate,$3/customer,3,4.654936,0.55859232,-0.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04600,Loyal,Low,4.03,2,524.23,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.19,15-20% revenue increase,$5/customer,5,21.126469000000004,3.1689703500000004,-0.37,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04601,Loyal,Low,23.48,87,2669.85,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,37.22,15-20% revenue increase,$5/customer,5,626.88078,94.03211699999999,17.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04602,Loyal,Low,0.21,30,1269.77,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,27.27,15-20% revenue increase,$5/customer,5,2.666517,0.39997754999999996,-0.92,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04603,Lost,Critical,99.48,270,399.87,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.98,N/A,$1/customer (survey only),1,397.790676,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04604,At Risk,Critical,97.11,101,874.79,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.83,25-35% retention improvement,$60/customer,60,849.508569,237.86239932,2.96,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04605,At Risk,Low,1.42,7,700.16,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.45,10-15% activation rate,$3/customer,3,9.942271999999999,1.1930726399999998,-0.6,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04606,At Risk,Low,2.03,39,1146.13,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.71,10-15% activation rate,$3/customer,3,23.266439000000002,2.79197268,-0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04607,Lost,Critical,99.75,551,19.3,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.02,N/A,$1/customer (survey only),1,19.25175,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04608,At Risk,Critical,95.22,100,995.16,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,947.5913519999999,265.32557856,3.42,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04609,Lost,Critical,99.91,292,222.54,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.48,N/A,$1/customer (survey only),1,222.339714,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04610,At Risk,Critical,96.76,138,762.96,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.21,25-35% retention improvement,$60/customer,60,738.240096,206.70722688,2.45,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04611,Loyal,Low,0.76,28,1905.05,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.48,15-20% revenue increase,$5/customer,5,14.47838,2.171757,-0.57,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04612,Lost,Critical,99.52,290,490.27,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.72,N/A,$1/customer (survey only),1,487.916704,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04613,Lost,Critical,99.85,514,148.21,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.34,N/A,$1/customer (survey only),1,147.987685,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04614,Loyal,Low,2.85,54,1560.7,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.3,15-20% revenue increase,$5/customer,5,44.47995,6.6719925,0.33,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04615,Loyal,Low,1.02,14,1269.33,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.94,15-20% revenue increase,$5/customer,5,12.947166000000001,1.9420749000000002,-0.61,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04616,Lost,Critical,98.83,387,96.25,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.13,N/A,$1/customer (survey only),1,95.123875,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04617,At Risk,Low,3.05,60,799.79,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.14,10-15% activation rate,$3/customer,3,24.393594999999998,2.9272313999999997,-0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04618,Lost,Critical,99.85,266,691.9399999999999,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.41,N/A,$1/customer (survey only),1,690.9020899999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04619,At Risk,Low,2.08,45,1181.99,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.82,10-15% activation rate,$3/customer,3,24.585392,2.95024704,-0.02,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04620,At Risk,Low,2.52,78,1057.71,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.64,10-15% activation rate,$3/customer,3,26.654292,3.19851504,0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04621,Lost,Critical,98.52,543,85.46000000000001,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.89,N/A,$1/customer (survey only),1,84.195192,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04622,Lost,Critical,99.49,246,109.07,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.73,N/A,$1/customer (survey only),1,108.51374299999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04623,At Risk,Critical,99.66,209,632.5699999999999,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.56,25-35% retention improvement,$60/customer,60,630.4192619999999,176.51739336,1.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04624,At Risk,Critical,99.69,315,806.62,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.38,25-35% retention improvement,$60/customer,60,804.119478,225.15345384,2.75,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04625,Lost,Critical,99.62,296,309.42,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.13,N/A,$1/customer (survey only),1,308.244204,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04626,Loyal,Low,0.87,68,1985.19,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.48,15-20% revenue increase,$5/customer,5,17.271152999999998,2.5906729499999996,-0.48,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04627,Loyal,Low,1.3,61,1584.1999999999998,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.81,15-20% revenue increase,$5/customer,5,20.5946,3.08919,-0.38,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C04628,Lost,Critical,99.18,270,476.87,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.32,N/A,$1/customer (survey only),1,472.959666,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04629,At Risk,Low,1.82,74,421.13,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.99,10-15% activation rate,$3/customer,3,7.664566000000001,0.91974792,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04630,At Risk,Critical,99.08,363,906.13,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.94,25-35% retention improvement,$60/customer,60,897.793604,251.38220912,3.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04631,Lost,Low,5.24,70,139.67,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.57,0-2% return rate,$0/customer,0,7.318708,0.07318708,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Low digital engagement — consider SMS over email
C04632,Loyal,Low,1.03,21,2122.95,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.26,15-20% revenue increase,$5/customer,5,21.866384999999998,3.2799577499999995,-0.34,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04633,Lost,Critical,99.39,523,661.59,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.31,N/A,$1/customer (survey only),1,657.554301,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04634,At Risk,Critical,96.16,121,822.6899999999999,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.02,25-35% retention improvement,$60/customer,60,791.098704,221.50763712000003,2.69,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04635,Lost,Critical,98.7,813,52.1,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.92,N/A,$1/customer (survey only),1,51.4227,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04636,Lost,Critical,98.27,293,375.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.83,N/A,$1/customer (survey only),1,369.013677,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04637,Lost,Critical,98.88,266,427.27,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.1,N/A,$1/customer (survey only),1,422.48457599999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04638,At Risk,Low,0.62,6,618.02,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.82,10-15% activation rate,$3/customer,3,3.831724,0.45980688,-0.85,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04639,Lost,Critical,99.47,288,201.56,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.94,N/A,$1/customer (survey only),1,200.491732,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04640,At Risk,Low,2.64,12,1186.67,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.95,10-15% activation rate,$3/customer,3,31.328088,3.75937056,0.25,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04641,At Risk,Critical,97.16,345,646.81,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.89,25-35% retention improvement,$60/customer,60,628.4405959999999,175.96336688,1.93,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04642,Loyal,Low,1.73,5,4702.01,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,33.82,15-20% revenue increase,$5/customer,5,81.344773,12.20171595,1.44,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04643,Lost,Critical,98.29,206,78.02,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.37,N/A,$1/customer (survey only),1,76.68585800000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04644,Loyal,Critical,91.05,119,1991.32,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.34,25-35% retention improvement,$80/customer,80,1813.0968599999999,543.9290579999999,5.8,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04645,At Risk,Low,1.84,84,1361.21,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.85,10-15% activation rate,$3/customer,3,25.046264,3.00555168,0.0,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04646,At Risk,Low,0.85,60,744.4,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.32,10-15% activation rate,$3/customer,3,6.3274,0.759288,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email
C04647,At Risk,Low,2.23,38,1270.46,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.76,10-15% activation rate,$3/customer,3,28.331258000000002,3.39975096,0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04648,At Risk,Critical,98.19,146,636.86,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.88,25-35% retention improvement,$60/customer,60,625.332834,175.09319352000003,1.92,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04649,Lost,Critical,99.61,774,804.1600000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.71,N/A,$1/customer (survey only),1,801.0237760000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04650,Lost,Critical,95.46,101,356.53,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.0,N/A,$1/customer (survey only),1,340.3435379999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04651,Lost,Critical,98.4,379,898.92,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.57,N/A,$1/customer (survey only),1,884.53728,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04652,Loyal,Critical,94.74,528,2589.76,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.28,25-35% retention improvement,$80/customer,80,2453.538624,736.0615872,8.2,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,590) — maximum retention effort warranted"
C04653,Lost,Critical,99.09,398,329.94,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.25,N/A,$1/customer (survey only),1,326.937546,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04654,At Risk,Low,1.38,43,584.16,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.74,10-15% activation rate,$3/customer,3,8.061408,0.9673689599999999,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04655,Loyal,Low,0.47,7,1334.61,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.97,15-20% revenue increase,$5/customer,5,6.272666999999998,0.9409000499999998,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04656,At Risk,Critical,98.36,232,502.17,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.74,25-35% retention improvement,$60/customer,60,493.934412,138.30163536,1.31,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04657,At Risk,Low,1.3,62,588.04,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,7.64452,0.9173424,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04658,Loyal,Low,0.22,22,2066.4300000000003,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.43,15-20% revenue increase,$5/customer,5,4.546146000000001,0.6819219000000002,-0.86,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04659,Lost,Critical,98.55,224,190.58,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.81,N/A,$1/customer (survey only),1,187.81659,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04660,Lost,Critical,98.65,439,469.11,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.61,N/A,$1/customer (survey only),1,462.777015,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04661,Lost,Critical,99.06,382,89.08,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.98,N/A,$1/customer (survey only),1,88.242648,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04662,At Risk,Low,0.78,56,820.8,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.0,10-15% activation rate,$3/customer,3,6.40224,0.7682688,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04663,At Risk,Low,1.77,18,908.31,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.34,10-15% activation rate,$3/customer,3,16.077087,1.9292504399999997,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04664,At Risk,Low,2.29,77,949.63,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.92,10-15% activation rate,$3/customer,3,21.746527,2.60958324,-0.13,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04665,At Risk,Low,4.19,54,300.7,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.55,10-15% activation rate,$3/customer,3,12.599330000000002,1.5119196000000001,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04666,Loyal,Low,3.33,68,737.37,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.48,15-20% revenue increase,$5/customer,5,24.554421,3.68316315,-0.26,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04667,Loyal,Low,0.93,2,1279.14,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.78,15-20% revenue increase,$5/customer,5,11.896002000000003,1.7844003000000004,-0.64,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04668,At Risk,Critical,95.72,105,493.82,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.99,25-35% retention improvement,$60/customer,60,472.68450399999995,132.35166112,1.21,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04669,Lost,Low,2.56,69,408.96,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.55,0-2% return rate,$0/customer,0,10.469376,0.10469376000000001,0.1,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04670,At Risk,Low,2.55,27,193.06,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.22,10-15% activation rate,$3/customer,3,4.92303,0.5907635999999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04671,At Risk,Critical,98.71,231,704.77,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.43,25-35% retention improvement,$60/customer,60,695.678467,194.78997076000002,2.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04672,Lost,Critical,99.82,517,522.91,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,521.968762,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04673,Lost,Critical,97.28,260,123.64,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.26,N/A,$1/customer (survey only),1,120.276992,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04674,Lost,Critical,99.67,903,102.44,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.27,N/A,$1/customer (survey only),1,102.10194800000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04675,At Risk,Low,1.35,69,401.29,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.38,10-15% activation rate,$3/customer,3,5.417415000000001,0.6500898,-0.78,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04676,At Risk,Medium,27.34,88,1572.0,11.0,Re-Engagement Sequence,Multi-touch re-engagement with escalating incentives,Email sequence (3 emails over 7 days),20% discount → 25% discount → Free gift with purchase,Medium,5,65.8,15-20% retention improvement,$8/customer,8,429.78479999999996,77.36126399999999,8.67,Medium risk at-risk customer. Escalating sequence maximizes response.,Decreasing spend trend — offer may need to be larger
C04677,Lost,Critical,95.0,255,341.31,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.57,N/A,$1/customer (survey only),1,324.24449999999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04678,At Risk,Critical,96.23,167,350.71,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.32,25-35% retention improvement,$60/customer,60,337.488233,94.49670524,0.57,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04679,Loyal,Critical,94.86,134,1218.98,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.11,25-35% retention improvement,$80/customer,80,1156.3244280000001,346.89732840000005,3.34,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04680,At Risk,Low,0.77,17,678.22,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.66,10-15% activation rate,$3/customer,3,5.222294000000001,0.6266752800000001,-0.79,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04681,Lost,Critical,99.89,418,117.09,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.54,N/A,$1/customer (survey only),1,116.961201,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04682,Lost,Critical,99.73,284,264.95,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.83,N/A,$1/customer (survey only),1,264.234635,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04683,At Risk,Low,4.01,64,1425.82,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.46,10-15% activation rate,$3/customer,3,57.17538199999999,6.861045839999999,1.29,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04684,At Risk,Critical,98.92,425,1159.04,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.42,25-35% retention improvement,$60/customer,60,1146.522368,321.02626304,4.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04685,At Risk,Low,0.73,5,985.09,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.21,10-15% activation rate,$3/customer,3,7.1911570000000005,0.86293884,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04686,Lost,Critical,99.69,493,765.51,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.94,N/A,$1/customer (survey only),1,763.136919,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04687,Loyal,Low,0.0,36,1492.5,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04688,VIP,Low,0.74,4,6038.5,15.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.64,5-10% retention improvement,$50/customer,50,44.6849,2.234245,-0.96,VIP customer with low churn risk. Focus on deepening loyalty.,None
C04689,Loyal,Low,1.65,9,2506.31,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.49,15-20% revenue increase,$5/customer,5,41.354115,6.20311725,0.24,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04690,At Risk,Critical,94.95,109,786.2,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.23,25-35% retention improvement,$60/customer,60,746.4969000000001,209.01913200000004,2.48,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04691,Lost,Critical,100.0,602,40.68,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.46,N/A,$1/customer (survey only),1,40.68,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04692,At Risk,Low,0.97,6,306.0,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.76,10-15% activation rate,$3/customer,3,2.9682,0.356184,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04693,Loyal,Low,0.87,22,1610.27,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.42,15-20% revenue increase,$5/customer,5,14.009348999999998,2.10140235,-0.58,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04694,Lost,Critical,99.41,237,285.42999999999995,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.64,N/A,$1/customer (survey only),1,283.74596299999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04695,At Risk,Critical,96.38,146,414.37,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.32,25-35% retention improvement,$60/customer,60,399.369806,111.82354568000001,0.86,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04696,At Risk,Low,1.88,68,439.48,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.12,10-15% activation rate,$3/customer,3,8.262224,0.9914668799999999,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04697,At Risk,Low,0.7,27,282.65,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.85,10-15% activation rate,$3/customer,3,1.9785499999999996,0.23742599999999994,-0.92,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04698,Lost,Critical,97.04,346,200.98,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.22,N/A,$1/customer (survey only),1,195.030992,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04699,At Risk,Critical,99.17,462,817.0,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.06,25-35% retention improvement,$60/customer,60,810.2189000000001,226.86129200000005,2.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04700,Loyal,Low,0.18,33,3654.56,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.72,15-20% revenue increase,$5/customer,5,6.578208,0.9867311999999999,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04701,At Risk,Low,0.93,3,423.45,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.53,10-15% activation rate,$3/customer,3,3.9380850000000005,0.47257020000000005,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04702,At Risk,Low,0.19,28,586.8299999999999,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.16,10-15% activation rate,$3/customer,3,1.1149769999999999,0.13379723999999998,-0.96,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04703,At Risk,Low,1.86,13,576.38,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.26,10-15% activation rate,$3/customer,3,10.720668000000002,1.2864801600000002,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04704,At Risk,Low,1.67,61,869.83,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.15,10-15% activation rate,$3/customer,3,14.526161,1.74313932,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04705,Lost,Critical,96.3,121,428.44,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.05,N/A,$1/customer (survey only),1,412.58772,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04706,At Risk,Low,3.31,82,1161.9,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,41.35,10-15% activation rate,$3/customer,3,38.45889,4.615066799999999,0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04707,At Risk,Critical,94.48,226,631.75,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.79,25-35% retention improvement,$60/customer,60,596.8774000000001,167.12567200000004,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04708,Lost,Critical,93.84,106,209.0,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.57,N/A,$1/customer (survey only),1,196.1256,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04709,At Risk,Low,2.02,8,942.62,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.0,10-15% activation rate,$3/customer,3,19.040924,2.28491088,-0.24,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04710,Loyal,Low,20.77,86,936.49,12.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,34.55,15-20% revenue increase,$5/customer,5,194.508973,29.176345949999998,4.84,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C04711,At Risk,Low,2.69,33,1444.56,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.04,10-15% activation rate,$3/customer,3,38.858664,4.66303968,0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04712,Loyal,Low,0.6,25,1331.77,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.39,15-20% revenue increase,$5/customer,5,7.99062,1.198593,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04713,At Risk,Critical,99.27,217,687.63,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.72,25-35% retention improvement,$60/customer,60,682.6103009999999,191.13088428,2.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04714,At Risk,Low,1.77,67,1020.62,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.56,10-15% activation rate,$3/customer,3,18.064974,2.16779688,-0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04715,Lost,Critical,97.71,116,267.51,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,261.38402099999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04716,At Risk,Low,19.44,89,617.79,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.59,10-15% activation rate,$3/customer,3,120.098376,14.41180512,3.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04717,At Risk,Critical,88.57,108,549.6800000000001,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.05,25-35% retention improvement,$60/customer,60,486.851576,136.31844128000003,1.27,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04718,At Risk,Low,0.92,43,994.27,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.63,10-15% activation rate,$3/customer,3,9.147283999999999,1.0976740799999998,-0.63,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04719,Lost,Critical,98.85,365,221.0,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.12,N/A,$1/customer (survey only),1,218.4585,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04720,Lost,Critical,99.06,206,491.26,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.05,N/A,$1/customer (survey only),1,486.642156,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04721,At Risk,Low,0.78,4,370.9,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.72,10-15% activation rate,$3/customer,3,2.89302,0.3471624,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04722,At Risk,Critical,99.15,288,1305.21,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.67,25-35% retention improvement,$60/customer,60,1294.1157150000001,362.3524002000001,5.04,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04723,Loyal,Critical,94.11,529,1723.77,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.45,25-35% retention improvement,$80/customer,80,1622.239947,486.6719841,5.08,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C04724,Lost,Low,5.95,83,294.27,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.5,0-2% return rate,$0/customer,0,17.509065,0.17509065,0.18,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04725,At Risk,Low,2.25,3,98.03,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.0,10-15% activation rate,$3/customer,3,2.205675,0.26468099999999994,-0.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04726,Lost,Low,2.02,12,218.06,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.71,0-2% return rate,$0/customer,0,4.404812,0.044048119999999996,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04727,At Risk,Low,1.17,75,916.53,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.59,10-15% activation rate,$3/customer,3,10.723400999999999,1.2868081199999999,-0.57,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04728,Lost,Critical,99.5,226,305.72,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.11,N/A,$1/customer (survey only),1,304.19140000000004,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04729,Lost,Medium,32.1,87,309.53000000000003,6.0,Win-Back Campaign,Low-cost win-back attempt with survey,Single email,We miss you — 20% discount + short survey for feedback,Low,3,41.22,3-5% win-back rate,$2/customer,2,99.35913000000001,3.9743652000000003,0.99,Medium-risk lost customer. Cheap win-back attempt with feedback collection.,Low digital engagement — consider SMS over email
C04730,Lost,Low,3.02,84,46.95,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,13.77,0-2% return rate,$0/customer,0,1.41789,0.014178900000000001,0.01,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04731,At Risk,Low,19.47,86,617.83,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.93,10-15% activation rate,$3/customer,3,120.291501,14.434980119999999,3.81,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04732,Lost,Critical,99.07,221,288.16,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.65,N/A,$1/customer (survey only),1,285.480112,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04733,Lost,Critical,99.21,473,1246.58,9.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,27.24,N/A,$1/customer (survey only),1,1236.732018,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04734,Lost,Critical,99.82,390,118.87,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.57,N/A,$1/customer (survey only),1,118.656034,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04735,Lost,Critical,98.61,375,686.14,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.37,N/A,$1/customer (survey only),1,676.6026539999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04736,Loyal,Critical,97.45,532,2294.72,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.09,25-35% retention improvement,$80/customer,80,2236.20464,670.8613919999999,7.39,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,295) — maximum retention effort warranted"
C04737,Lost,Critical,97.98,549,784.1800000000001,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.96,N/A,$1/customer (survey only),1,768.3395640000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04738,Lost,Critical,99.27,376,376.09,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.52,N/A,$1/customer (survey only),1,373.34454299999993,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04739,Lost,Critical,99.88,991,254.32,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.08,N/A,$1/customer (survey only),1,254.01481599999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04740,At Risk,Critical,98.3,336,828.12,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.74,25-35% retention improvement,$60/customer,60,814.04196,227.93174880000004,2.8,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04741,VIP,Low,2.33,31,2730.99,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.34,5-10% retention improvement,$50/customer,50,63.632067,3.18160335,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04742,Loyal,Critical,88.64,91,1657.18,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.92,25-35% retention improvement,$80/customer,80,1468.924352,440.6773056,4.51,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04743,Loyal,Low,0.41,49,1329.19,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.39,15-20% revenue increase,$5/customer,5,5.449679,0.81745185,-0.84,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04744,At Risk,Critical,96.75,153,805.38,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.65,25-35% retention improvement,$60/customer,60,779.20515,218.177442,2.64,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04745,At Risk,Low,3.89,51,347.55,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.35,10-15% activation rate,$3/customer,3,13.519695000000002,1.6223634000000002,-0.46,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04746,At Risk,Critical,96.8,160,625.38,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.81,25-35% retention improvement,$60/customer,60,605.36784,169.50299520000002,1.83,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04747,Loyal,Critical,96.31,344,2443.4,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.53,25-35% retention improvement,$80/customer,80,2353.2385400000003,705.9715620000001,7.82,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"Very long purchase gap — urgency justified; High lifetime spend ($2,443) — maximum retention effort warranted"
C04748,At Risk,Critical,99.36,195,437.52,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.49,25-35% retention improvement,$60/customer,60,434.719872,121.72156416000001,1.03,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04749,At Risk,Low,1.38,31,864.74,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.79,10-15% activation rate,$3/customer,3,11.933412,1.43200944,-0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04750,Lost,Critical,99.59,210,180.67,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.73,N/A,$1/customer (survey only),1,179.929253,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04751,At Risk,Critical,95.67,275,892.11,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.17,25-35% retention improvement,$60/customer,60,853.481637,238.97485836,2.98,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04752,Loyal,Critical,88.48,91,2072.68,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.36,25-35% retention improvement,$80/customer,80,1833.907264,550.1721792,5.88,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,073) — maximum retention effort warranted"
C04753,VIP,Critical,95.59,218,3892.77,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.11,30-40% retention improvement,$300/customer,300,3721.098843,1488.4395372000001,3.96,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,893) — maximum retention effort warranted"
C04754,Loyal,Low,0.69,3,1132.32,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.02,15-20% revenue increase,$5/customer,5,7.813007999999999,1.1719511999999999,-0.77,Loyal low-risk customer. Best opportunity for revenue growth.,Low digital engagement — consider SMS over email
C04755,At Risk,Critical,99.38,503,1021.52,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.85,25-35% retention improvement,$60/customer,60,1015.1865759999998,284.25224127999996,3.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04756,Loyal,Low,1.66,54,1614.45,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.32,15-20% revenue increase,$5/customer,5,26.799870000000002,4.0199805,-0.2,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04757,Lost,Critical,99.76,455,330.53,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.27,N/A,$1/customer (survey only),1,329.73672799999997,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04758,At Risk,Low,0.87,22,391.87,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.97,10-15% activation rate,$3/customer,3,3.4092689999999997,0.40911227999999994,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04759,Lost,Critical,96.31,120,648.69,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.54,N/A,$1/customer (survey only),1,624.7533390000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04760,At Risk,Low,0.74,2,661.59,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.88,10-15% activation rate,$3/customer,3,4.895766,0.58749192,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04761,Lost,Critical,98.87,586,590.13,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.74,N/A,$1/customer (survey only),1,583.461531,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04762,Lost,Low,3.71,38,95.54,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.03,0-2% return rate,$0/customer,0,3.5445340000000005,0.035445340000000006,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04763,At Risk,Low,0.0,4,904.14,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.67,10-15% activation rate,$3/customer,3,0.0,0.0,-1.0,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04764,At Risk,Low,1.12,65,795.1400000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.92,10-15% activation rate,$3/customer,3,8.905568000000002,1.0686681600000003,-0.64,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04765,At Risk,Critical,96.27,128,1105.29,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.27,25-35% retention improvement,$60/customer,60,1064.0626829999999,297.93755124,3.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C04766,Loyal,Low,0.95,49,2775.29,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.29,15-20% revenue increase,$5/customer,5,26.365254999999998,3.9547882499999996,-0.21,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04767,Lost,Critical,99.84,537,21.32,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,17.21,N/A,$1/customer (survey only),1,21.285888,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04768,Lost,Low,4.96,85,52.59,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,14.57,0-2% return rate,$0/customer,0,2.608464,0.026084640000000003,0.03,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04769,Lost,Critical,99.59,310,500.18,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.76,N/A,$1/customer (survey only),1,498.129262,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04770,At Risk,Low,1.56,32,750.33,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.08,10-15% activation rate,$3/customer,3,11.705148000000001,1.40461776,-0.53,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04771,Lost,Critical,99.13,388,1258.72,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.93,N/A,$1/customer (survey only),1,1247.769136,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04772,Loyal,Low,0.7,11,1585.01,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.99,15-20% revenue increase,$5/customer,5,11.095069999999998,1.6642604999999997,-0.67,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04773,At Risk,Critical,90.95,103,527.04,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.68,25-35% retention improvement,$60/customer,60,479.34288,134.2160064,1.24,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04774,Lost,Critical,99.94,953,78.33,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.75,N/A,$1/customer (survey only),1,78.283002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04775,Lost,Critical,96.49,151,289.04,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.27,N/A,$1/customer (survey only),1,278.894696,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04776,Lost,Critical,98.92,580,193.03,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.18,N/A,$1/customer (survey only),1,190.945276,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04777,Loyal,Low,0.91,1,2828.27,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.57,15-20% revenue increase,$5/customer,5,25.737257,3.8605885499999997,-0.23,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04778,Loyal,Low,0.31,15,2084.91,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.02,15-20% revenue increase,$5/customer,5,6.463220999999999,0.9694831499999998,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04779,At Risk,Low,4.25,64,308.29,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.63,10-15% activation rate,$3/customer,3,13.102325000000002,1.5722790000000002,-0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04780,At Risk,Low,1.76,5,703.66,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.85,10-15% activation rate,$3/customer,3,12.384416,1.48612992,-0.5,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04781,At Risk,Critical,98.99,610,1785.09,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.62,25-35% retention improvement,$60/customer,60,1767.060591,494.77696548,7.25,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04782,At Risk,Critical,99.3,440,1010.31,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.49,25-35% retention improvement,$60/customer,60,1003.2378299999999,280.9065924,3.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04783,Lost,Critical,99.91,833,567.1500000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.02,N/A,$1/customer (survey only),1,566.6395650000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04784,At Risk,Critical,98.07,101,667.0799999999999,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.97,25-35% retention improvement,$60/customer,60,654.2053559999998,183.17749967999995,2.05,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04785,At Risk,Low,20.74,86,1050.42,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.11,10-15% activation rate,$3/customer,3,217.85710799999998,26.142852959999995,7.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04786,Loyal,Low,1.84,49,2267.1,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.18,15-20% revenue increase,$5/customer,5,41.714639999999996,6.2571959999999995,0.25,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04787,Loyal,Low,0.97,29,858.67,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.13,15-20% revenue increase,$5/customer,5,8.329099,1.2493648499999999,-0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04788,Lost,Critical,99.67,626,234.31,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.25,N/A,$1/customer (survey only),1,233.536777,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04789,At Risk,Low,22.8,88,979.88,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,44.16,10-15% activation rate,$3/customer,3,223.41264,26.8095168,7.94,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04790,Lost,Critical,100.0,638,196.94,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.58,N/A,$1/customer (survey only),1,196.94,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04791,At Risk,Critical,97.44,107,973.2,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.71,25-35% retention improvement,$60/customer,60,948.28608,265.52010240000004,3.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04792,Lost,Critical,99.29,722,189.53,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.49,N/A,$1/customer (survey only),1,188.18433700000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04793,Lost,Critical,98.83,182,378.29,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,373.864007,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email
C04794,Lost,Critical,99.28,523,591.39,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.09,N/A,$1/customer (survey only),1,587.131992,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04795,At Risk,Critical,94.44,132,702.54,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.0,25-35% retention improvement,$60/customer,60,663.4787759999999,185.77405728,2.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04796,Lost,Low,2.2,42,562.75,9.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.19,0-2% return rate,$0/customer,0,12.380500000000001,0.12380500000000001,0.12,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04797,Lost,Critical,99.86,265,452.94,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.23,N/A,$1/customer (survey only),1,452.305884,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04798,VIP,Critical,99.44,239,420.21,5.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,113.74,30-40% retention improvement,$300/customer,300,417.85682399999996,167.1427296,-0.44,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C04799,Lost,Critical,95.9,150,432.43,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.39,N/A,$1/customer (survey only),1,414.70037,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04800,Loyal,Low,0.72,8,1581.08,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.03,15-20% revenue increase,$5/customer,5,11.383776,1.7075664,-0.66,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04801,Lost,Critical,99.98,635,541.8,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.26,N/A,$1/customer (survey only),1,541.69164,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04802,Lost,Critical,99.46,637,219.29,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.11,N/A,$1/customer (survey only),1,218.105834,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04803,Lost,Critical,98.56,544,724.56,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.48,N/A,$1/customer (survey only),1,714.1263359999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04804,At Risk,Low,0.37,30,788.5799999999999,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.73,10-15% activation rate,$3/customer,3,2.9177459999999997,0.35012951999999997,-0.88,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04805,Lost,Critical,99.68,530,193.56,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.54,N/A,$1/customer (survey only),1,192.940608,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04806,Lost,Critical,99.24,508,816.96,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.4,N/A,$1/customer (survey only),1,810.7511039999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04807,Lost,Critical,99.86,373,522.62,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.19,N/A,$1/customer (survey only),1,521.888332,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04808,Lost,Low,1.99,23,300.9,8.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.56,0-2% return rate,$0/customer,0,5.98791,0.059879100000000005,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04809,Lost,Critical,99.74,383,861.32,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.18,N/A,$1/customer (survey only),1,859.080568,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04810,VIP,Low,3.92,46,1651.19,11.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,42.04,5-10% retention improvement,$50/customer,50,64.726648,3.2363324,-0.94,VIP customer with low churn risk. Focus on deepening loyalty.,None
C04811,At Risk,Low,1.98,15,735.9200000000001,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.82,10-15% activation rate,$3/customer,3,14.571216,1.74854592,-0.42,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04812,Lost,Critical,99.8,358,259.9,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.79,N/A,$1/customer (survey only),1,259.3802,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04813,Loyal,Critical,93.83,110,1804.1,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.2,25-35% retention improvement,$80/customer,80,1692.78703,507.83610899999996,5.35,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Decreasing spend trend — offer may need to be larger
C04814,Loyal,Low,1.09,27,1517.5,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.73,15-20% revenue increase,$5/customer,5,16.54075,2.4811124999999996,-0.5,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04815,VIP,Critical,96.9,356,3547.5199999999995,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.29,30-40% retention improvement,$300/customer,300,3437.54688,1375.018752,3.58,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; High lifetime spend ($3,548) — maximum retention effort warranted"
C04816,At Risk,Critical,99.8,302,746.06,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.89,25-35% retention improvement,$60/customer,60,744.56788,208.4790064,2.47,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04817,Loyal,Low,1.37,50,4266.35,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.84,15-20% revenue increase,$5/customer,5,58.448995000000004,8.76734925,0.75,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04818,Lost,Critical,99.79,737,200.43,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.61,N/A,$1/customer (survey only),1,200.009097,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04819,At Risk,Low,1.74,43,1384.27,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.78,10-15% activation rate,$3/customer,3,24.086298,2.89035576,-0.04,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04820,At Risk,Low,1.77,54,908.96,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.34,10-15% activation rate,$3/customer,3,16.088592000000002,1.9306310400000002,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04821,Loyal,Low,2.72,12,777.41,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.53,15-20% revenue increase,$5/customer,5,21.145552000000002,3.1718328000000002,-0.37,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04822,At Risk,Critical,98.65,198,782.62,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.63,25-35% retention improvement,$60/customer,60,772.0546300000001,216.17529640000004,2.6,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04823,VIP,Critical,96.46,250,1934.28,8.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,117.73,30-40% retention improvement,$300/customer,300,1865.8064879999997,746.3225951999999,1.49,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04824,Lost,Critical,99.4,396,191.36,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.84,N/A,$1/customer (survey only),1,190.21184000000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04825,At Risk,Critical,94.97,144,501.12,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.0,25-35% retention improvement,$60/customer,60,475.913664,133.25582592,1.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04826,Lost,Critical,99.6,235,44.69,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.97,N/A,$1/customer (survey only),1,44.51124,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04827,At Risk,Low,2.18,34,1152.52,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.53,10-15% activation rate,$3/customer,3,25.124935999999998,3.0149923199999997,0.0,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04828,Lost,Critical,99.31,556,292.62,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.68,N/A,$1/customer (survey only),1,290.600922,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04829,At Risk,Low,1.48,38,760.85,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.35,10-15% activation rate,$3/customer,3,11.260580000000001,1.3512696,-0.55,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04830,At Risk,Critical,99.48,345,1029.63,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.87,25-35% retention improvement,$60/customer,60,1024.275924,286.79725872000006,3.78,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04831,At Risk,Critical,99.34,222,486.87,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.7,25-35% retention improvement,$60/customer,60,483.65665800000005,135.42386424000003,1.26,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04832,Loyal,Low,0.32,55,2108.09,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.76,15-20% revenue increase,$5/customer,5,6.745888000000001,1.0118832,-0.8,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04833,At Risk,Low,2.36,82,492.22,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.07,10-15% activation rate,$3/customer,3,11.616392000000001,1.3939670400000002,-0.54,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04834,VIP,Critical,89.56,109,2383.95,13.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.67,30-40% retention improvement,$300/customer,300,2135.06562,854.026248,1.85,Critical VIP churn risk. Revenue impact justifies maximum investment.,"High lifetime spend ($2,384) — maximum retention effort warranted"
C04835,Lost,Critical,97.57,557,819.6700000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.7,N/A,$1/customer (survey only),1,799.752019,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04836,Loyal,Low,0.22,31,1579.78,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.0,15-20% revenue increase,$5/customer,5,3.4755160000000003,0.5213274,-0.9,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04837,At Risk,Critical,97.47,582,1717.88,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.51,25-35% retention improvement,$60/customer,60,1674.4176360000001,468.8369380800001,6.81,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04838,At Risk,Low,1.87,13,762.52,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.12,10-15% activation rate,$3/customer,3,14.259124,1.7110948799999999,-0.43,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04839,At Risk,Critical,95.93,166,886.06,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.83,25-35% retention improvement,$60/customer,60,849.997358,237.99926024,2.97,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04840,Loyal,Critical,90.83,104,1690.05,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.01,25-35% retention improvement,$80/customer,80,1535.0724149999999,460.52172449999995,4.76,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04841,Loyal,Low,0.47,20,1842.39,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.54,15-20% revenue increase,$5/customer,5,8.659232999999999,1.2988849499999997,-0.74,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04842,Lost,Critical,98.71,272,689.45,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.72,N/A,$1/customer (survey only),1,680.556095,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04843,Lost,Critical,97.35,120,348.39,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.99,N/A,$1/customer (survey only),1,339.15766499999995,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04844,Lost,Critical,99.92,177,167.21,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.58,N/A,$1/customer (survey only),1,167.076232,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04845,At Risk,Low,0.01,22,1222.04,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,34.9,10-15% activation rate,$3/customer,3,0.12220400000000001,0.01466448,-1.0,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04846,At Risk,Critical,98.83,196,1071.61,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.93,25-35% retention improvement,$60/customer,60,1059.0721629999998,296.54020563999995,3.94,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C04847,At Risk,Critical,97.11,127,463.34,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.22,25-35% retention improvement,$60/customer,60,449.94947399999995,125.98585272,1.1,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04848,At Risk,Critical,98.86,353,744.79,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.87,25-35% retention improvement,$60/customer,60,736.299394,206.16383032000002,2.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04849,Loyal,Critical,97.57,227,1883.34,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.03,25-35% retention improvement,$80/customer,80,1837.5748379999998,551.2724513999999,5.89,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04850,At Risk,Low,2.32,9,277.63,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.68,10-15% activation rate,$3/customer,3,6.441015999999999,0.7729219199999999,-0.74,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04851,At Risk,Critical,97.3,306,789.63,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.62,25-35% retention improvement,$60/customer,60,768.30999,215.1267972,2.59,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04852,At Risk,Low,2.29,84,481.46,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.97,10-15% activation rate,$3/customer,3,11.025433999999999,1.3230520799999999,-0.56,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04853,Lost,Critical,92.3,101,372.76,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.69,N/A,$1/customer (survey only),1,344.05747999999994,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04854,At Risk,Critical,97.44,339,996.86,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.09,25-35% retention improvement,$60/customer,60,971.340384,271.97530752,3.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04855,Lost,Low,4.13,35,281.54,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.07,0-2% return rate,$0/customer,0,11.627602,0.11627602,0.12,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04856,Lost,Critical,99.84,658,478.22,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.34,N/A,$1/customer (survey only),1,477.4548480000001,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04857,Lost,Critical,98.56,234,303.22,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.74,N/A,$1/customer (survey only),1,298.85363200000006,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04858,Lost,Critical,93.08,93,124.71,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.19,N/A,$1/customer (survey only),1,116.08006799999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04859,At Risk,Low,1.33,40,733.02,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.42,10-15% activation rate,$3/customer,3,9.749166,1.16989992,-0.61,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04860,At Risk,Critical,96.54,362,1603.6699999999998,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.69,25-35% retention improvement,$60/customer,60,1548.183018,433.49124504,6.22,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04861,Loyal,Low,0.3,2,2094.56,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,28.97,15-20% revenue increase,$5/customer,5,6.28368,0.9425520000000001,-0.81,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04862,Lost,Critical,98.81,446,698.2,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.41,N/A,$1/customer (survey only),1,689.89142,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04863,At Risk,Low,1.17,73,701.27,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.77,10-15% activation rate,$3/customer,3,8.204858999999999,0.9845830799999998,-0.67,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04864,At Risk,Critical,95.13,112,391.59,8.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.51,25-35% retention improvement,$60/customer,60,372.51956699999994,104.30547875999999,0.74,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04865,Lost,Low,5.74,78,334.61,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,18.35,0-2% return rate,$0/customer,0,19.206614000000002,0.19206614000000002,0.19,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04866,Lost,Critical,97.21,111,402.99,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.28,N/A,$1/customer (survey only),1,391.746579,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04867,At Risk,Critical,98.55,355,920.28,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.62,25-35% retention improvement,$60/customer,60,906.93594,253.9420632,3.23,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04868,Lost,Critical,99.56,372,191.81,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.85,N/A,$1/customer (survey only),1,190.966036,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04869,At Risk,Low,1.89,53,427.4,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.08,10-15% activation rate,$3/customer,3,8.07786,0.9693431999999998,-0.68,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04870,Lost,Critical,98.33,180,371.49,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.81,N/A,$1/customer (survey only),1,365.286117,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04871,At Risk,Low,3.27,1,291.58,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.71,10-15% activation rate,$3/customer,3,9.534666,1.1441599199999999,-0.62,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04872,At Risk,Critical,98.46,545,1318.5100000000002,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.01,25-35% retention improvement,$60/customer,60,1298.204946,363.49738488,5.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04873,At Risk,Critical,98.31,178,947.31,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.34,25-35% retention improvement,$60/customer,60,931.3004609999999,260.76412908000003,3.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04874,Lost,Critical,98.78,272,401.25,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.64,N/A,$1/customer (survey only),1,396.35475,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04875,Loyal,Critical,93.35,100,885.3199999999999,12.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,107.44,25-35% retention improvement,$80/customer,80,826.4462199999999,247.93386599999997,2.1,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04876,At Risk,Low,2.08,56,406.24,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.49,10-15% activation rate,$3/customer,3,8.449792,1.01397504,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04877,At Risk,Low,4.52,77,525.49,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.42,10-15% activation rate,$3/customer,3,23.752148,2.85025776,-0.05,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04878,At Risk,Low,1.27,23,473.39,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.23,10-15% activation rate,$3/customer,3,6.012053,0.72144636,-0.76,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04879,At Risk,Low,2.56,75,518.29,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,13.268224,1.5921868799999999,-0.47,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04880,Loyal,Low,0.96,80,1592.44,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.25,15-20% revenue increase,$5/customer,5,15.287424,2.2931136,-0.54,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04881,At Risk,Critical,99.23,159,733.52,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.52,25-35% retention improvement,$60/customer,60,727.871896,203.80413088000003,2.4,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04882,VIP,Critical,91.79,119,3304.67,12.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,120.04,30-40% retention improvement,$300/customer,300,3033.3565930000004,1213.3426372000001,3.04,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,305) — maximum retention effort warranted"
C04883,Lost,Critical,99.16,432,298.01,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.72,N/A,$1/customer (survey only),1,295.506716,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04884,At Risk,Low,1.12,34,682.53,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.98,10-15% activation rate,$3/customer,3,7.644336000000001,0.9173203200000001,-0.69,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04885,Lost,Critical,96.66,390,385.67,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.51,N/A,$1/customer (survey only),1,372.78862200000003,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04886,Lost,Critical,99.79,593,282.37,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.29,N/A,$1/customer (survey only),1,281.777023,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04887,At Risk,Critical,95.4,142,317.72,6.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.43,25-35% retention improvement,$60/customer,60,303.10488000000004,84.86936640000002,0.41,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04888,Lost,Critical,98.67,171,418.91,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.39,N/A,$1/customer (survey only),1,413.338497,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04889,Loyal,Low,1.61,58,1478.63,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.09,15-20% revenue increase,$5/customer,5,23.805943000000003,3.5708914500000004,-0.29,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04890,Lost,Critical,99.95,314,308.52,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.14,N/A,$1/customer (survey only),1,308.36574,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04891,Lost,Critical,99.51,555,268.0,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.51,N/A,$1/customer (survey only),1,266.6868,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04892,Lost,Critical,99.08,503,203.81,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.63,N/A,$1/customer (survey only),1,201.934948,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04893,Lost,Critical,98.95,391,362.56,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.77,N/A,$1/customer (survey only),1,358.75312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04894,Lost,Critical,98.27,301,116.39,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.16,N/A,$1/customer (survey only),1,114.37645299999998,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04895,Loyal,Critical,90.03,122,1775.06,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.09,25-35% retention improvement,$80/customer,80,1598.0865179999998,479.4259553999999,4.99,Critical risk for previously loyal customer. Strong history warrants aggressive save.,None
C04896,At Risk,Low,1.71,34,809.51,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.06,10-15% activation rate,$3/customer,3,13.842621000000001,1.6611145200000001,-0.45,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04897,At Risk,Critical,97.82,254,867.47,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.49,25-35% retention improvement,$60/customer,60,848.559154,237.59656312000004,2.96,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04898,At Risk,Low,3.24,34,987.43,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.99,10-15% activation rate,$3/customer,3,31.992732000000004,3.83912784,0.28,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04899,Lost,Critical,99.46,599,516.4,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.15,N/A,$1/customer (survey only),1,513.6114399999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04900,Loyal,Low,0.46,23,1769.5,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,29.43,15-20% revenue increase,$5/customer,5,8.1397,1.2209549999999998,-0.76,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04901,Lost,Low,4.33,26,85.03,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,15.42,0-2% return rate,$0/customer,0,3.681799,0.03681799,0.04,Lost customer with low churn risk (unlikely to return). Save marketing budget.,Decreasing spend trend — offer may need to be larger
C04902,Lost,Low,3.63,45,178.62,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.03,0-2% return rate,$0/customer,0,6.483906,0.06483906,0.06,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04903,Lost,Critical,97.66,152,131.3,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.39,N/A,$1/customer (survey only),1,128.22758,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Decreasing spend trend — offer may need to be larger
C04904,Lost,Critical,99.14,347,148.0,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.66,N/A,$1/customer (survey only),1,146.7272,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04905,At Risk,Low,0.27,32,642.02,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.68,10-15% activation rate,$3/customer,3,1.733454,0.20801448,-0.93,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04906,At Risk,Low,8.24,49,723.09,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.87,10-15% activation rate,$3/customer,3,59.582616,7.14991392,1.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04907,Lost,Critical,99.55,552,430.83,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.13,N/A,$1/customer (survey only),1,428.891265,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04908,At Risk,Critical,98.0,102,344.91,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,103.99,25-35% retention improvement,$60/customer,60,338.0118,94.643304,0.58,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04909,At Risk,Low,1.57,23,1016.36,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.99,10-15% activation rate,$3/customer,3,15.956852000000003,1.9148222400000003,-0.36,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04910,At Risk,Low,20.01,89,613.54,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,42.64,10-15% activation rate,$3/customer,3,122.769354,14.73232248,3.91,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04911,Lost,Critical,99.7,489,252.17,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.06,N/A,$1/customer (survey only),1,251.41349,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04912,Lost,Critical,99.81,397,452.54,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.9,N/A,$1/customer (survey only),1,451.680174,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04913,Lost,Critical,98.77,163,209.1,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.34,N/A,$1/customer (survey only),1,206.52806999999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04914,At Risk,Critical,98.61,440,1497.88,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.26,25-35% retention improvement,$60/customer,60,1477.0594680000002,413.57665104000006,5.89,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04915,Lost,Critical,98.66,549,616.59,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.16,N/A,$1/customer (survey only),1,608.327694,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04916,At Risk,Critical,96.43,113,695.99,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.35,25-35% retention improvement,$60/customer,60,671.1431570000001,187.92008396000006,2.13,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04917,At Risk,Low,1.62,55,949.44,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.93,10-15% activation rate,$3/customer,3,15.380928000000003,1.8457113600000001,-0.38,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04918,At Risk,Critical,98.88,117,1145.87,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.07,25-35% retention improvement,$60/customer,60,1133.0362559999999,317.25015168,4.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04919,Loyal,Low,0.0,43,2142.22,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,24.67,15-20% revenue increase,$5/customer,5,0.0,0.0,-1.0,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04920,Lost,Critical,96.37,348,710.13,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.39,N/A,$1/customer (survey only),1,684.352281,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04921,Lost,Critical,99.78,532,161.04,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.17,N/A,$1/customer (survey only),1,160.685712,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04922,At Risk,Low,0.48,80,705.06,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.29,10-15% activation rate,$3/customer,3,3.3842879999999993,0.4061145599999999,-0.86,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04923,Lost,Critical,99.88,347,204.4,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.31,N/A,$1/customer (survey only),1,204.15472,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04924,Lost,Critical,99.34,654,37.11,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,18.27,N/A,$1/customer (survey only),1,36.865074,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04925,Loyal,Low,0.8,33,1769.03,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.1,15-20% revenue increase,$5/customer,5,14.15224,2.122836,-0.58,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04926,Lost,Critical,94.9,139,490.9,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.29,N/A,$1/customer (survey only),1,465.8641,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04927,At Risk,Critical,97.71,127,690.3399999999999,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.36,25-35% retention improvement,$60/customer,60,674.5312139999999,188.86873991999997,2.15,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04928,Lost,Critical,99.6,764,213.72,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,21.73,N/A,$1/customer (survey only),1,212.86512,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04929,Lost,Critical,99.38,230,210.39,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.03,N/A,$1/customer (survey only),1,209.08558199999996,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04930,At Risk,Low,0.7,19,715.87,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.59,10-15% activation rate,$3/customer,3,5.011089999999999,0.6013307999999999,-0.8,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04931,Lost,Critical,99.38,513,554.16,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.96,N/A,$1/customer (survey only),1,550.7242079999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04932,Lost,Critical,97.37,446,861.1800000000001,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.8,N/A,$1/customer (survey only),1,838.530966,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04933,At Risk,Low,1.04,4,591.64,12.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.94,10-15% activation rate,$3/customer,3,6.153055999999999,0.7383667199999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04934,At Risk,Critical,93.41,131,491.87,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.26,25-35% retention improvement,$60/customer,60,459.455767,128.64761476,1.14,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04935,Lost,Critical,99.21,705,71.53,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,19.89,N/A,$1/customer (survey only),1,70.964913,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04936,At Risk,Low,1.01,22,437.9,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,36.71,10-15% activation rate,$3/customer,3,4.42279,0.5307348,-0.82,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04937,At Risk,Low,1.03,43,379.28,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.85,10-15% activation rate,$3/customer,3,3.9065839999999996,0.46879007999999994,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04938,VIP,Critical,94.38,291,3347.44,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.78,30-40% retention improvement,$300/customer,300,3159.313872,1263.7255488,3.21,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger; High lifetime spend ($3,347) — maximum retention effort warranted"
C04939,At Risk,Critical,97.99,111,449.5,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.51,25-35% retention improvement,$60/customer,60,440.46505,123.33021400000001,1.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04940,Lost,Critical,99.99,223,529.68,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.55,N/A,$1/customer (survey only),1,529.6270319999999,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04941,At Risk,Low,1.51,2,258.73,8.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.85,10-15% activation rate,$3/customer,3,3.9068230000000006,0.46881876000000006,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04942,Lost,Low,3.53,80,319.93,7.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,17.35,0-2% return rate,$0/customer,0,11.293529,0.11293529,0.11,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04943,Lost,Critical,99.18,235,467.18,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.28,N/A,$1/customer (survey only),1,463.349124,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04944,Loyal,Low,0.89,1,2042.47,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.91,15-20% revenue increase,$5/customer,5,18.177983,2.72669745,-0.45,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04945,Loyal,Low,2.48,54,1937.44,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.45,15-20% revenue increase,$5/customer,5,48.048512,7.2072768,0.44,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04946,At Risk,Critical,96.73,163,1120.62,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.65,25-35% retention improvement,$60/customer,60,1083.975726,303.51320328,4.06,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04947,VIP,Critical,91.51,158,2669.34,11.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,119.27,30-40% retention improvement,$300/customer,300,2442.7130340000003,977.0852136000002,2.26,Critical VIP churn risk. Revenue impact justifies maximum investment.,"Decreasing spend trend — offer may need to be larger; High lifetime spend ($2,669) — maximum retention effort warranted"
C04948,VIP,Critical,99.01,371,1942.75,9.0,EMERGENCY: Executive-Level Save,Executive call + maximum incentive to retain,Executive phone call + handwritten note,50% discount + free premium support for 6 months + exclusive gift,Critical,10,118.12,30-40% retention improvement,$300/customer,300,1923.5167750000003,769.4067100000002,1.56,Critical VIP churn risk. Revenue impact justifies maximum investment.,Very long purchase gap — urgency justified
C04949,At Risk,Low,2.53,63,153.25,7.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,35.5,10-15% activation rate,$3/customer,3,3.877225,0.465267,-0.84,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04950,Loyal,Critical,98.33,413,1610.59,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.4,25-35% retention improvement,$80/customer,80,1583.693147,475.10794409999994,4.94,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04951,At Risk,Critical,92.2,92,564.98,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.51,25-35% retention improvement,$60/customer,60,520.91156,145.85523680000003,1.43,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04952,At Risk,Critical,97.02,272,898.97,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.88,25-35% retention improvement,$60/customer,60,872.180694,244.21059432000004,3.07,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04953,Loyal,Low,0.59,39,3669.54,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.91,15-20% revenue increase,$5/customer,5,21.650285999999998,3.2475428999999996,-0.35,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04954,At Risk,Critical,98.17,139,610.09,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.79,25-35% retention improvement,$60/customer,60,598.9253530000001,167.69909884000003,1.79,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04955,VIP,Low,1.82,3,1594.75,12.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,40.8,5-10% retention improvement,$50/customer,50,29.02445,1.4512225,-0.97,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C04956,Lost,Critical,98.95,953,464.63,5.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,23.93,N/A,$1/customer (survey only),1,459.751385,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04957,At Risk,Critical,95.08,136,517.03,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.4,25-35% retention improvement,$60/customer,60,491.59212399999996,137.64579472,1.29,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04958,At Risk,Critical,99.81,510,1003.77,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.82,25-35% retention improvement,$60/customer,60,1001.862837,280.52159436000005,3.68,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04959,Lost,Critical,96.43,110,158.18,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.07,N/A,$1/customer (survey only),1,152.53297400000002,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,None
C04960,At Risk,Critical,99.04,159,684.46,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.37,25-35% retention improvement,$60/customer,60,677.8891840000001,189.80897152000006,2.16,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04961,At Risk,Low,1.02,29,689.67,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.83,10-15% activation rate,$3/customer,3,7.0346340000000005,0.84415608,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04962,Lost,Critical,99.22,658,429.42,6.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.11,N/A,$1/customer (survey only),1,426.070524,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04963,Loyal,Critical,88.05,114,2287.71,13.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,109.55,25-35% retention improvement,$80/customer,80,2014.328655,604.2985965,6.55,Critical risk for previously loyal customer. Strong history warrants aggressive save.,"High lifetime spend ($2,288) — maximum retention effort warranted"
C04964,At Risk,Low,2.95,81,968.83,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.11,10-15% activation rate,$3/customer,3,28.580485000000003,3.4296582000000004,0.14,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04965,At Risk,Critical,98.84,193,716.07,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.13,25-35% retention improvement,$60/customer,60,707.7635880000001,198.17380464000007,2.3,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04966,Lost,Critical,100.0,829,112.99,3.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,20.47,N/A,$1/customer (survey only),1,112.99,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04967,At Risk,Critical,96.77,410,1849.43,11.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.65,25-35% retention improvement,$60/customer,60,1789.693411,501.11415508000005,7.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified
C04968,Lost,Critical,99.76,454,688.62,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.4,N/A,$1/customer (survey only),1,686.967312,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04969,At Risk,Low,0.7,1,899.1,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.31,10-15% activation rate,$3/customer,3,6.293699999999999,0.7552439999999999,-0.75,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04970,At Risk,Low,3.0,79,772.37,9.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,39.37,10-15% activation rate,$3/customer,3,23.1711,2.780532,-0.07,At-risk customer with low churn probability. Early intervention is cheap and effective.,Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04971,Lost,Critical,99.25,249,404.65,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,24.33,N/A,$1/customer (survey only),1,401.615125,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04972,At Risk,Low,0.32,2,870.41,13.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.0,10-15% activation rate,$3/customer,3,2.7853120000000002,0.33423744,-0.89,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04973,At Risk,Low,0.69,2,1033.69,14.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.86,10-15% activation rate,$3/customer,3,7.132461,0.85589532,-0.71,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04974,At Risk,Critical,99.0,174,765.03,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.26,25-35% retention improvement,$60/customer,60,757.3797,212.066316,2.53,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Low digital engagement — consider SMS over email
C04975,Loyal,Low,4.83,61,1039.5,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.21,15-20% revenue increase,$5/customer,5,50.20785,7.5311775,0.51,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04976,At Risk,Low,1.44,40,910.11,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.96,10-15% activation rate,$3/customer,3,13.105584,1.57267008,-0.48,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04977,At Risk,Critical,92.23,92,595.16,9.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,105.62,25-35% retention improvement,$60/customer,60,548.916068,153.69649904000002,1.56,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C04978,Loyal,Low,1.39,60,1291.26,13.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.22,15-20% revenue increase,$5/customer,5,17.948514,2.6922770999999996,-0.46,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04979,At Risk,Critical,99.52,258,808.83,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,106.72,25-35% retention improvement,$60/customer,60,804.947616,225.38533248000005,2.76,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04980,Loyal,Critical,98.36,547,1827.94,11.0,Desperate Save: Maximum Incentive,Last-ditch effort to save loyal relationship,Phone call + email + SMS,40% discount + exclusive product access + loyalty tier upgrade,Critical,9,108.66,25-35% retention improvement,$80/customer,80,1797.961784,539.3885352,5.74,Critical risk for previously loyal customer. Strong history warrants aggressive save.,Very long purchase gap — urgency justified
C04981,At Risk,Critical,98.65,348,474.9,7.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,104.64,25-35% retention improvement,$60/customer,60,468.48885,131.17687800000002,1.19,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email
C04982,At Risk,Critical,94.73,124,1520.71,12.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,108.55,25-35% retention improvement,$60/customer,60,1440.568583,403.35920324000006,5.72,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Decreasing spend trend — offer may need to be larger
C04983,Lost,Low,5.19,77,139.33999999999995,6.0,Minimal Contact / Monitor Only,Do not actively market. Monitor for organic return.,None,None,None,1,16.22,0-2% return rate,$0/customer,0,7.231745999999998,0.07231745999999997,0.07,Lost customer with low churn risk (unlikely to return). Save marketing budget.,None
C04984,Lost,Critical,100.0,622,852.49,8.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,26.17,N/A,$1/customer (survey only),1,852.49,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04985,Loyal,Low,0.11,41,1348.7,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,26.49,15-20% revenue increase,$5/customer,5,1.48357,0.2225355,-0.96,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04986,Loyal,Low,1.1,84,1446.32,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,30.32,15-20% revenue increase,$5/customer,5,15.90952,2.386428,-0.52,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04987,At Risk,Low,3.11,59,1219.62,11.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,40.99,10-15% activation rate,$3/customer,3,37.930181999999995,4.551621839999999,0.52,At-risk customer with low churn probability. Early intervention is cheap and effective.,None
C04988,At Risk,Low,1.86,13,568.27,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,38.23,10-15% activation rate,$3/customer,3,10.569822,1.26837864,-0.58,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04989,VIP,Low,0.51,46,3733.23,14.0,VIP Maintenance Program,Maintain relationship with exclusive perks,Personal outreach,"Early access to new products, VIP events",Low,3,40.66,5-10% retention improvement,$50/customer,50,19.039473,0.9519736500000001,-0.98,VIP customer with low churn risk. Focus on deepening loyalty.,Decreasing spend trend — offer may need to be larger
C04990,Lost,Critical,99.6,672,215.66,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.08,N/A,$1/customer (survey only),1,214.79736,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04991,Lost,Critical,99.56,835,640.12,7.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,25.25,N/A,$1/customer (survey only),1,637.303472,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified; Decreasing spend trend — offer may need to be larger
C04992,At Risk,Low,2.33,26,360.79,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.82,10-15% activation rate,$3/customer,3,8.406407000000002,1.00876884,-0.66,At-risk customer with low churn probability. Early intervention is cheap and effective.,Decreasing spend trend — offer may need to be larger
C04993,Loyal,Low,1.23,22,2317.55,15.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.77,15-20% revenue increase,$5/customer,5,28.505865000000004,4.2758797500000005,-0.14,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04994,Loyal,Low,2.27,38,1945.66,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,32.29,15-20% revenue increase,$5/customer,5,44.166482,6.6249723000000005,0.32,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04995,Loyal,Low,1.64,53,1459.4,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.1,15-20% revenue increase,$5/customer,5,23.93416,3.590124,-0.28,Loyal low-risk customer. Best opportunity for revenue growth.,Decreasing spend trend — offer may need to be larger
C04996,Lost,Critical,99.95,467,246.85,4.0,Accept Churn / Learn & Move On,Acknowledge churn. Analyze for prevention insights.,Exit survey (optional),None,None,1,22.36,N/A,$1/customer (survey only),1,246.726575,0.0,-1.0,Critical churn risk lost customer. Cost to retain exceeds expected value. Learn and prevent future losses.,Very long purchase gap — urgency justified
C04997,Loyal,Low,1.52,45,1509.83,14.0,Upsell & Cross-Sell Campaign,Grow wallet share with complementary products,Email + in-app recommendations,Bundle discount (buy 2 get 1 free) on related categories,Low,2,31.02,15-20% revenue increase,$5/customer,5,22.949416,3.4424124,-0.31,Loyal low-risk customer. Best opportunity for revenue growth.,None
C04998,At Risk,Critical,98.84,558,1160.24,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.42,25-35% retention improvement,$60/customer,60,1146.781216,321.09874048000006,4.35,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,Very long purchase gap — urgency justified; Low digital engagement — consider SMS over email; Decreasing spend trend — offer may need to be larger
C04999,At Risk,Critical,95.88,105,991.37,10.0,Desperate Save: Hail Mary,Maximum effort retention with significant investment,Phone call + SMS + email + retargeting,50% discount + free product + personal customer success manager for 30 days,Critical,9,107.05,25-35% retention improvement,$60/customer,60,950.5255559999999,266.14715568,3.44,Critical at-risk customer. Large investment justified by potential lifetime value recovery.,None
C05000,At Risk,Low,1.53,14,464.91,10.0,Activation Campaign,Re-ignite engagement with targeted content,Email + push notification,Welcome back discount (15%) + category-specific recommendations,Low,3,37.52,10-15% activation rate,$3/customer,3,7.113123000000001,0.8535747600000001,-0.72,At-risk customer with low churn probability. Early intervention is cheap and effective.,None