data/market_data.json

{
  "rate_benchmarks": {
    "tech": {
      "micro_influencer": {
        "min": 2000,
        "max": 4000,
        "avg": 3000
      },
      "macro_influencer": {
        "min": 4000,
        "max": 8000,
        "avg": 6000
      },
      "mega_influencer": {
        "min": 8000,
        "max": 15000,
        "avg": 12000
      }
    },
    "beauty": {
      "micro_influencer": {
        "min": 1500,
        "max": 3500,
        "avg": 2500
      },
      "macro_influencer": {
        "min": 3500,
        "max": 7000,
        "avg": 5000
      },
      "mega_influencer": {
        "min": 7000,
        "max": 12000,
        "avg": 9500
      }
    },
    "fitness": {
      "micro_influencer": {
        "min": 1800,
        "max": 3800,
        "avg": 2800
      },
      "macro_influencer": {
        "min": 3800,
        "max": 6500,
        "avg": 5000
      },
      "mega_influencer": {
        "min": 6500,
        "max": 12000,
        "avg": 9000
      }
    },
    "gaming": {
      "micro_influencer": {
        "min": 2200,
        "max": 4500,
        "avg": 3200
      },
      "macro_influencer": {
        "min": 4500,
        "max": 8500,
        "avg": 6200
      },
      "mega_influencer": {
        "min": 8500,
        "max": 15000,
        "avg": 11500
      }
    },
    "food": {
      "micro_influencer": {
        "min": 1200,
        "max": 2800,
        "avg": 2000
      },
      "macro_influencer": {
        "min": 2800,
        "max": 5500,
        "avg": 4000
      },
      "mega_influencer": {
        "min": 5500,
        "max": 10000,
        "avg": 7500
      }
    }
  },
  "engagement_benchmarks": {
    "youtube": {
      "excellent": 8.0,
      "good": 4.0,
      "average": 2.0,
      "below_average": 1.0
    },
    "instagram": {
      "excellent": 6.0,
      "good": 3.0,
      "average": 1.5,
      "below_average": 0.8
    },
    "tiktok": {
      "excellent": 9.0,
      "good": 5.0,
      "average": 3.0,
      "below_average": 1.5
    },
    "twitch": {
      "excellent": 10.0,
      "good": 6.0,
      "average": 3.5,
      "below_average": 2.0
    }
  },
  "pricing_factors": {
    "rush_delivery": {
      "1_day": 2.0,
      "2_days": 1.5,
      "3_days": 1.3,
      "1_week": 1.2
    },
    "exclusive_rights": {
      "3_months": 1.2,
      "6_months": 1.4,
      "1_year": 1.8,
      "perpetual": 2.5
    },
    "multi_platform": {
      "2_platforms": 1.3,
      "3_platforms": 1.6,
      "4_plus_platforms": 2.0
    },
    "seasonal_premium": {
      "holiday_season": 1.25,
      "back_to_school": 1.15,
      "summer": 1.1
    },
    "usage_rights": {
      "organic_only": 1.0,
      "paid_ads": 1.4,
      "commercial_use": 1.8
    },
    "deliverable_multipliers": {
      "video_review": 1.0,
      "unboxing_video": 0.8,
      "tutorial_video": 1.2,
      "instagram_post": 0.3,
      "instagram_story": 0.15,
      "instagram_reel": 0.4,
      "tiktok_video": 0.5,
      "twitter_thread": 0.2,
      "blog_post": 0.6
    }
  },
  "industry_trends": {
    "2024_growth_rates": {
      "tech": 15,
      "beauty": 12,
      "fitness": 18,
      "gaming": 22,
      "food": 8
    },
    "platform_shifts": {
      "tiktok_growth": 35,
      "youtube_shorts_growth": 28,
      "instagram_reels_growth": 25,
      "twitch_growth": 20
    },
    "roi_benchmarks": {
      "tech": {
        "views_per_dollar": 45,
        "engagement_per_dollar": 2.1
      },
      "beauty": {
        "views_per_dollar": 65,
        "engagement_per_dollar": 3.8
      },
      "fitness": {
        "views_per_dollar": 40,
        "engagement_per_dollar": 2.3
      },
      "gaming": {
        "views_per_dollar": 55,
        "engagement_per_dollar": 4.2
      },
      "food": {
        "views_per_dollar": 35,
        "engagement_per_dollar": 2.8
      }
    }
  },
  "negotiation_insights": {
    "success_factors": [
      "Timeline flexibility increases acceptance rate by 40%",
      "Long-term partnership mentions improve terms by 15%",
      "Performance bonuses increase creator interest by 60%",
      "Clear usage rights reduce negotiation time by 30%"
    ],
    "common_objections": {
      "price_too_low": {
        "frequency": 70,
        "best_counters": [
          "Show ROI calculations",
          "Offer performance bonuses",
          "Add future campaign mentions"
        ]
      },
      "timeline_too_tight": {
        "frequency": 45,
        "best_counters": [
          "Offer rush premium",
          "Reduce deliverable scope",
          "Provide detailed brief"
        ]
      },
      "scope_too_broad": {
        "frequency": 35,
        "best_counters": [
          "Break into phases",
          "Prioritize core deliverables",
          "Increase compensation"
        ]
      }
    },
    "negotiation_psychology": {
      "micro_influencers": "Price-sensitive, relationship-focused, growth-oriented",
      "macro_influencers": "Value-driven, professional, efficiency-focused",
      "mega_influencers": "Brand-selective, premium-positioned, exclusive-seeking"
    }
  }
}