| The DCU Digital Marketing programme was introduced to address the shift in marketing to digital, mobile, and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as forthcoming. This Digital Marketing programme is designed to help build a management resource pool for the next-generation marketing companies already operating in Ireland (e.g. Facebook, Google, LinkedIn, etc), as well as the evolving requirements of the incumbent marketing industry. Designed in conjunction with both leading industry and academic experts, the programme is designed to meet the requirements of marketing professionals looking to develop their digital marketing skills and knowledge. Participants on the DCU Digital Marketing Programme benefit from a combination of exposure to cutting edge research, academic rigor, industry practice and applied workshop and projects. Lectures are delivered by experienced international and Irish experts from industry and practice. Our marketing graduates work in highest echelons of industry worldwide and as alumni of Dublin City University and DCU Business School, students completing the MSc in Digital Marketing become part of this global network and the opportunities for career development and lifelong learning that this represents. |