# 📘 3. Style Guide for Writing Customer-Facing Documentation
- Empathetic
- Professional


Tone varies:
- **Troubleshooting:** calm, reassuring
- **Quick tasks:** concise
- **Policies:** neutral


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## 2. General Writing Rules


- Use active voice
- Keep sentences under 20 words
- Avoid filler
- Prefer verbs
- Use contractions


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## 3. Do / Don’t Examples


**Do:**
✔ “Click **Save** to confirm the update.”
✔ “If you don’t see the option, try refreshing the page.”


**Don’t:**
✘ “Users should ensure they save the settings.”
✘ “This feature may or may not appear.”


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## 4. Formatting Rules


- Numbered steps for processes
- Bullets for lists
- Clean screenshots
- Use callouts for warnings or tips
- Code blocks for commands


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## 5. Accessibility Requirements


- Include alt text
- Don’t rely only on color
- Use consistent headings
- Ensure high contrast