import json import os from openai import OpenAI import base64 client = OpenAI( # 若没有配置环境变量,请用百炼API Key将下行替换为:api_key="sk-xxx", api_key='sk-f3da437ff74841378d562b7d43c3a3f9', # 如何获取API Key:https://help.aliyun.com/zh/model-studio/developer-reference/get-api-key base_url="https://dashscope.aliyuncs.com/compatible-mode/v1", ) # base 64 编码格式 def encode_image(image_path): with open(image_path, "rb") as image_file: return base64.b64encode(image_file.read()).decode("utf-8") def analysis_image(base64_image): completion = client.chat.completions.create( model="qwen2.5-vl-72b-instruct", messages=[{"role": "user","content": [ {"type": "text","text": "请对这种广告图片进行创意解读。根据色彩、风格、场景、清晰度、美学、任务、文案、利益点等要素进行分析"}, # {"type": "image_url", # "image_url": {"url": "https://dashscope.oss-cn-beijing.aliyuncs.com/images/dog_and_girl.jpeg"}}, { "type": "image_url", # 需要注意,传入BASE64,图像格式(即image/{format})需要与支持的图片列表中的Content Type保持一致。"f"是字符串格式化的方法。 # PNG图像: f"data:image/png;base64,{base64_image}" # JPEG图像: f"data:image/jpeg;base64,{base64_image}" # WEBP图像: f"data:image/webp;base64,{base64_image}" "image_url": {"url": f"data:image/jpeg;base64,{base64_image}"}, }, ]}] ) result = completion.model_dump_json() result = json.loads(result) message = result['choices'][0]['message']["content"] return message def compare(text1, text2): prompt = f"下面是两个广告创意的解读。第一个广告的转化量很好。第二个广告的转化量很差。请分析较差的原因,并参考广告一给出广告二的优化建议。\n <广告一>是{text1}, \n <广告二>是{text2}" completion = client.chat.completions.create( model="qwen-max-0125", # 此处以 deepseek-r1-distill-qwen-7b 为例,可按需更换模型名称。 messages=[ {'role': 'system', 'content': 'You are a helpful assistant.'}, {'role': 'user', 'content': prompt} ] ) return completion.choices[0].message.content if __name__ == '__main__': base64_image = encode_image("20250208153020.jpg") text1 = analysis_image(base64_image) print(text1) print("======") base64_image = encode_image("20250208153505.jpg") text2 = analysis_image(base64_image) # text2 = analysis_image("20250208153505.jpg") print(text2) print("======") prompt = f"下面是两个广告创意的解读。第一个广告的转化量很好。第二个广告的转化量很差。请分析较差的原因,并参考广告一给出广告二的优化建议。\n <广告一>是{text1}, \n <广告二>是{text2}" completion = client.chat.completions.create( model="qwen-max-0125", # 此处以 deepseek-r1-distill-qwen-7b 为例,可按需更换模型名称。 messages=[ {'role': 'system', 'content': 'You are a helpful assistant.'}, {'role': 'user', 'content': prompt} ] ) print(completion.choices[0].message.content)