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Update pages/3_EDA_and_Feature_Engineering.py

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  1. pages/3_EDA_and_Feature_Engineering.py +254 -318
pages/3_EDA_and_Feature_Engineering.py CHANGED
@@ -99,372 +99,308 @@ if df is not None:
99
  3. Tablets and Headphones are little less in frequency overall.''')
100
 
101
 
102
- # Product Price Distribution
103
- st.write("### BRANDS")
104
- fig, ax = plt.subplots(figsize=(10, 6))
105
- sns.countplot(x='Brand', data=df, palette='cubehelix', ax=ax)
106
- ax.set_title("Product Brand Distribution")
107
- ax.set_xlabel("Product Brand")
108
- ax.set_ylabel("Count")
109
- plt.xticks(rotation=45)
110
  st.pyplot(fig)
111
- st.markdown('''**Insights :**
112
- - We've 5 Brand Categories:
113
- 1. Samsung & HP are the most highest and similar in frequency,
114
- 2. Followed by Sony, Aplle and other brands.''')
115
 
116
- # Bivariate Analysis: Price vs Category
117
- st.write("### Price Distribution")
118
- fig, ax = plt.subplots(figsize=(10, 6))
119
- sns.histplot(df['Price'], kde=True, color='orange', ax=ax) # 'orange' mimics Agsunset
120
- ax.set_title("Product Price Distribution")
121
- ax.set_xlabel("Product Price")
122
- ax.set_ylabel("Count")
 
 
 
 
 
 
 
123
  st.pyplot(fig)
124
- st.markdown('''**Insights :**
125
- - **Wide Range:** The products span a considerable price range (from near 0 to 3000).
126
- - **Concentration:** There's a noticeable concentration of products priced between roughly 200 and 2500.
127
- - **Roughly Uniform:** The distribution appears somewhat uniform with some peaks and valleys. This indicates there isn't a single dominant price point, and products are fairly evenly distributed across the price range (with some exceptions).''')
128
 
129
- # Feature Engineering
130
- st.write("### PRODUCT PRICE BINING")
131
- # Binning Product Prices into Buckets
132
- df['ProductPriceBucket'] = pd.cut(
133
- df['Price'],
134
- bins=[100, 500, 1000, 1500, 2000, 3000],
135
- labels=['Very Low', 'Low', 'Medium', 'High', 'Very High']
136
- )
137
 
138
- # Plotting Product Price Buckets
139
- fig, ax = plt.subplots(figsize=(10, 6))
140
- sns.countplot(x='ProductPriceBucket', data=df, palette='icefire', ax=ax)
141
- ax.set_title("Product Price Bucket Distribution")
142
- ax.set_xlabel("Price Bucket")
143
- ax.set_ylabel("Count")
144
- plt.xticks(rotation=45)
 
 
 
145
  st.pyplot(fig)
 
146
  st.markdown('''**Insights :**
147
- - **Uneven Distribution:** The most striking observation is that the distribution is not even across the price buckets. This suggests that certain price ranges are more common or more popular than others.
148
- - **"Very High" Dominance:** The "Very High" price bucket has the highest concentration of products. This indicates that a significant portion of your products fall into this top-tier price range. This could mean you have a focus on premium items, or it might reflect a pricing strategy that emphasizes higher-priced goods.
149
- - **Lower Representation in "Very Low":** The "Very Low" bucket has the fewest products. This could indicate a limited number of budget or entry-level items in your product catalog.
150
- - **Similar Counts in "Low", "Medium", and "High":** The counts for "Low", "Medium", and "High" appear relatively similar. This suggests a moderate and somewhat consistent distribution of products across these mid-range price points.''')
151
 
152
- st.write("### AGE DISTRIBUTION")
153
- st.write("##### Age Binning")
154
- # Binning Customer Ages into Groups
155
- df['CustomerAgeGroup'] = pd.qcut(df['CustomerAge'], q=4, labels=['Young', 'Middle-aged', 'Mature', 'Senior'])
156
 
157
- # Plotting Age Group Distribution and Age Histogram
158
- fig, axs = plt.subplots(1, 2, figsize=(15, 6))
159
 
160
- # Age Group Distribution
161
- sns.countplot(x='CustomerAgeGroup', data=df, ax=axs[0], palette='magma')
162
- axs[0].set_title("Customer Age Group Distribution")
163
- axs[0].set_xlabel("Customer Age Group")
164
- axs[0].set_ylabel("Count")
165
 
166
- # Age Histogram
167
- sns.histplot(df['CustomerAge'], kde=True, ax=axs[1], color='teal')
168
- axs[1].set_title("Customer Age Distribution")
169
- axs[1].set_xlabel("Customer Age")
170
- axs[1].set_ylabel("Count")
 
 
171
 
172
- # Adjust layout and render plots
 
 
 
 
173
  plt.tight_layout()
174
  st.pyplot(fig)
 
175
  st.markdown('''**Insights :**
176
- - **Relatively Even Distribution:** The most prominent feature is the relatively even distribution of customers across all four age groups. The bars are of similar height, indicating that each age group represents a comparable portion of the customer base.
177
- - **Slight Variation:** While generally even, there are slight variations:
178
- - **Young:** Appears to have a marginally higher count than the others.
179
- - **Senior:** Has a slightly lower count compared to "Young" but is very close to "Mature" and "Middle-aged."
180
- - **No Dominant Age Group:** There's no single dominant age group that significantly outweighs the others. This suggests a broad appeal across different age demographics.''')
181
 
182
- st.write("### GENDER DISTRIBUTION")
183
- # Create a figure and axis
184
- fig, axs = plt.subplots(figsize=(8, 8))
185
 
186
- # Plot the pie chart
187
- df['CustomerGender'].value_counts().plot(kind='pie',
188
- colors=['lightblue', 'lightpink'],
189
- autopct='%1.1f%%', # Shows percentage on pie chart
190
- startangle=90, # Start the pie chart at a specific angle
191
- wedgeprops={'edgecolor': 'black'}, # Adds borders to the slices
192
- ax=axs)
193
-
194
 
195
- # Add title and legend
196
- axs.set_title("Customer Gender Distribution")
197
- axs.legend(labels=['Female', 'Male'], loc='upper left', fontsize=12, title="Customer Gender")
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
198
 
199
  # Adjust layout and render plot in Streamlit
200
  plt.tight_layout()
201
  st.pyplot(fig)
202
- st.markdown('''**Insights :** Almost same proportion for both the genders
203
- - Male (49.1%)
204
- - Female (50.9%)''')
205
 
206
- st.write("### PURCHASE FREQUENCY DISTRIBUTION")
207
- # Create a figure and axis for the plot
208
- fig, axs = plt.subplots(1, 1, figsize=(10, 6))
209
 
210
- # Plot the histogram with KDE
211
- sns.histplot(df['PurchaseFrequency'], kde=True, color='purple', bins=30, ax=axs)
212
 
213
- # Add title and labels
214
- axs.set_title("Purchase Frequency Distribution")
215
- axs.set_xlabel("Purchase Frequency")
216
- axs.set_ylabel("Count")
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
217
 
218
  # Adjust layout and render plot in Streamlit
219
- plt.tight_layout()
220
  st.pyplot(fig)
221
- st.write("#### The Range is 1 - 19")
222
 
223
- st.write("### CUSTOMER SATISFACTION DISTRIBUTION")
224
- # Create a figure and axis for the plot
225
- fig, axs = plt.subplots(1, 1, figsize=(10, 6))
 
226
 
227
- # Plot the histogram with KDE using the specified color
228
- sns.histplot(df['CustomerSatisfaction'], kde=True, color=sns.color_palette("crest", n_colors=1)[0], ax=axs)
 
 
229
 
230
  # Add title and labels
231
- axs.set_title("Customer Satisfaction Distribution")
232
- axs.set_xlabel("Customer Satisfaction")
233
- axs.set_ylabel("Count")
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
234
 
235
  # Adjust layout and render plot in Streamlit
236
  plt.tight_layout()
237
  st.pyplot(fig)
 
238
 
 
 
 
 
 
 
 
239
  st.markdown('''**Insights :**
 
240
 
241
- - **Multimodal Distribution:** The most striking aspect is the multimodal nature of the distribution. There are distinct peaks around the integer values (1, 2, 3, 4, 5). This suggests that customers tend to provide whole-number ratings rather than choosing intermediate values.
 
 
 
 
 
242
 
243
- - **Relatively Uniform Peaks:** The peaks seem relatively uniform in height, indicating a somewhat even distribution of satisfaction levels across the rating scale. This might imply that there isn't a strong concentration of extremely satisfied or dissatisfied customers.''')
244
 
245
- st.write("### CUSTOMER SATISFACTION DISTRIBUTION")
246
- purchase_intent_counts = df['PurchaseIntent'].value_counts()
 
 
247
 
248
- # Create a figure and axis for the plot
249
- fig, axs = plt.subplots(1, 1, figsize=(8, 6))
 
250
 
251
- # Plot the pie chart
252
- wedges, texts, autotexts = axs.pie(purchase_intent_counts,
253
- labels=purchase_intent_counts.index,
254
- colors=sns.color_palette("coolwarm", n_colors=len(purchase_intent_counts)),
255
- autopct='%1.1f%%',
256
- startangle=90,
257
- wedgeprops={'edgecolor': 'black'})
258
 
259
- # Add legend and title
260
- axs.legend(wedges, purchase_intent_counts.index, title="Purchase Intent", loc="center left", bbox_to_anchor=(1, 0, 0.5, 1))
261
- axs.set_title("Purchase Intent Distribution")
262
 
263
- # Adjust layout
264
 
265
-
266
- # Manually create the custom legend with labels
267
- handles = [mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[0], label="PurchaseIntent = 0"),
268
- mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[1], label="PurchaseIntent = 1")]
269
- axs[i].legend(handles=handles, title="Purchase Intent", loc='upper right')
270
-
271
- # Adjust layout and render plot in Streamlit
272
- plt.tight_layout()
273
- st.pyplot(fig)
274
 
275
- st.markdown('''**Insights :**
 
 
 
276
 
277
- - **Category Distribution** : The distribution of products across categories (Smartphones, Smart Watches, Tablets, Laptops, Headphones) is relatively uniform, with slight variations. This suggests a diverse product catalog.
278
- Purchase Intent: It appears that "Purchase Intent = 1" (meaning intent to purchase is present) is fairly consistent across categories, with no category showing a significantly higher or lower proportion of purchase intent.
279
-
280
- - **Brand Distribution** :The distribution of brands is less uniform. "Other Brands" seems to have the highest representation, followed by Samsung, Sony, HP, and then Apple.
281
- Purchase Intent: Observe if there are any notable differences in the proportion of "Purchase Intent = 1" between different brands. This could indicate if certain brands are more desirable or effective at converting interest into purchases.
282
-
283
- - **Price Distribution**: The price histogram indicates a wide range of product prices, likely spanning from near 0 to 3000 (assuming the x-axis represents price).
284
- Purchase Intent: Examine how purchase intent varies across different price points. Are there price ranges where purchase intent is higher or lower? This could reveal price sensitivity or the effectiveness of pricing strategies.''')
285
 
286
- # Set up the subplots grid: 1 row and 3 columns
287
- fig, axs = plt.subplots(1, 3, figsize=(18, 6))
288
- axs = axs.flatten() # Flatten the 2D array of axes to easily index
289
-
290
- # Color palettes to cycle through for each subplot
291
- color_palettes = ['magma', 'cividis', 'inferno']
292
-
293
- # Loop through the next 3 columns and plot each histogram
294
- for i, col in enumerate(df_filtered.columns[3:6]): # Next 3 columns
295
- axs[i].set_title(f"{col} Distribution")
296
- axs[i].set_xlabel(col)
297
- axs[i].set_ylabel("Count")
298
-
299
- # Create histogram with 'PurchaseIntent' as the hue for color-coding
300
- sns.histplot(data=df, x=col, hue='PurchaseIntent', multiple="stack",
301
- palette=color_palettes[i % len(color_palettes)], bins=20, ax=axs[i])
302
-
303
- # Manually create the custom legend with labels
304
- handles = [mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[0], label="PurchaseIntent = 0"),
305
- mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[1], label="PurchaseIntent = 1")]
306
- axs[i].legend(handles=handles, title="Purchase Intent", loc='upper right')
307
-
308
- # Adjust layout and render plot in Streamlit
309
- plt.tight_layout() # Correct method name here
310
- st.pyplot(fig)
311
-
312
- st.markdown('''**Insights :**
313
-
314
- - **Uneven Distribution:** There's a significant difference in the number of customers in each gender category. The category represented by '1' (likely female) has a much higher count than the category represented by '0' (likely male). This indicates that your customer base is skewed towards one gender.
315
- - **Purchase Intent:** The proportion of "Purchase Intent = 1" (meaning the intent to purchase is present) appears to be relatively similar between the two genders. The purple bars (Purchase Intent = 1) are proportionally similar in height for both genders.''')
316
-
317
- st.write("### PRODUCT VS BRANDS")
318
- # Create the plot
319
- fig, ax = plt.subplots(figsize=(12, 8))
320
- sns.histplot(data=df, x='Category', hue='Brand', multiple="stack", palette='rocket', bins=20, ax=ax)
321
-
322
- # Add title and labels
323
- ax.set_title("Product Category and Brand Distribution")
324
- ax.set_xlabel("Product Category")
325
- ax.set_ylabel("Count")
326
-
327
- # Manually create legend if it's not generated
328
- handles, labels = ax.get_legend_handles_labels()
329
-
330
- if not labels:
331
- # Ensure unique brand names appear in the legend
332
- unique_brands = df['Brand'].unique()
333
- palette = sns.color_palette('rocket', len(unique_brands))
334
-
335
- # Create legend handles with reversed color order
336
- handles = [plt.Rectangle((0, 0), 1, 1, color=palette[i]) for i in range(len(unique_brands))]
337
-
338
- # Reverse both handles and labels
339
- handles = handles[::-1]
340
- labels = unique_brands[::-1]
341
-
342
- # Apply reversed legend
343
- ax.legend(handles, labels, title="Product Brand", loc='upper right')
344
-
345
- # Adjust layout and render plot in Streamlit
346
- plt.tight_layout()
347
- st.pyplot(fig)
348
- st.markdown("#### All products are from all the brands present in the dataset.")
349
-
350
- st.write("### PRODUCT VS PRICE")
351
- # Create the histogram plot
352
- fig = px.histogram(df, x='Price', color='Category', title="Product Category and Price Distribution",
353
- color_discrete_sequence=px.colors.sequential.Blackbody)
354
-
355
- # Render the plot in Streamlit
356
- st.plotly_chart(fig)
357
- st.markdown('''**Insights :**
358
- - **Price Range:** The x-axis shows a price range likely from 0 to 3000 (units unspecified, but presumably currency).
359
-
360
- - **Category Distribution Across Price:** The stacked areas illustrate how the proportion of each product category varies across the price spectrum.
361
- 1. .**Smartphones (Black):** Appear to be concentrated in the lower to mid-price ranges, with fewer smartphones at the higher price points.
362
- 2. **Smart Watches (Red):** Show a relatively consistent distribution across the price range, though perhaps slightly more prevalent in the mid-range.
363
- 3. **Tablets (Yellow):** Seem to be more common in the mid-price range, with fewer tablets at both the low and high ends.
364
- 4. **Laptops (White):** Tend to dominate the higher price ranges, as expected. There are very few laptops at the lower price points.
365
- 5. **Headphones (Light Blue):** Have a fairly even distribution across the price range, although there's a slight increase in the mid-to-high price range.
366
-
367
- - **Overlapping Areas:** The stacked nature of the chart allows you to see the total number of products at each price point by summing the heights of the stacked areas.''')
368
-
369
- st.write("### BRANDS VS PRICE")
370
- # Create the histogram plot
371
- fig = px.histogram(df, x='Price', color='Brand', title="Product Category and Price Distribution",
372
- color_discrete_sequence=px.colors.sequential.Plasma)
373
-
374
- # Render the plot in Streamlit
375
- st.plotly_chart(fig)
376
- st.markdown('''**Insights :**
377
-
378
- - **Price Range:** The x-axis covers a price range, likely from 0 to 3000 (currency unspecified).
379
-
380
- - **Brand Distribution Across Price:** The stacked bars show the count of products from each brand within different price intervals.
381
-
382
- 1. **Apple (Darkest Purple/Blue):** Appears to have a significant presence across most of the price range, though perhaps slightly less so at the very lowest end.
383
-
384
- 2. **HP (Medium Purple):** Also has a fairly broad distribution across price points, with a noticeable presence in the mid-range.
385
-
386
- 3. **Sony (Lighter Purple):** Seems to be more concentrated in the mid-to-high price range.
387
- 4. **Samsung (Lightest Purple/Pink):** Has a presence across the price range, but seems to be more prominent in the mid-range and slightly lower-mid range.
388
- 5. **Other Brands (Darkest Purple/Blue, sometimes hard to distinguish from Apple):** This category seems to have a substantial presence across all price points, particularly at the lower end. This suggests a large variety of less prominent brands catering to different price segments.
389
- - **Overlapping Areas/Stacked Bars:** The stacked nature of the chart shows the total number of products at each price point by adding up the heights of the different brand segments.''')
390
-
391
- st.write("### AGE vs PRODUCT CATEGORY and PRICE")
392
- # Create the histogram plot
393
- fig = px.histogram(df, x='CustomerAge', y='Price', color='Category', title="Customer Age and Product Category Distribution")
394
-
395
- # Render the plot in Streamlit
396
- st.plotly_chart(fig)
397
- st.markdown('''**Insights :**
398
-
399
- - **Category Distribution Across Age:** The stacked bars illustrate how the proportion of each product category contributes to the total orders within each age group.
400
-
401
- 1. **Smartphones (Blue):** Appear to have a fairly consistent demand across all age groups, forming the base of most stacks. This suggests smartphones are a popular category regardless of age.
402
- 2. **Smart Watches (Red):** Show a notable presence, with potentially higher contributions in the younger and middle-age groups. This could indicate that smartwatches are more popular among these demographics.
403
- 3. **Tablets (Green):** Have a somewhat consistent demand across age groups, similar to smartphones but with a smaller overall contribution to total orders.
404
- 4. **Laptops (Purple):** Appear to have a strong presence across all age groups, often rivaling or exceeding smartphones in contribution. This suggests laptops are essential for a wide range of ages.
405
- 5. **Headphones (Orange):** Show a relatively consistent pattern across age groups, with a moderate contribution to total orders.
406
-
407
- - Insights:
408
-
409
- 1. **Age-Related Preferences:** While some categories like smartphones and laptops seem to have broad appeal, there are hints of age-related preferences. For example, smartwatches might be more popular among younger demographics.
410
- 2. **Dominant Categories:** Smartphones and laptops appear to be the most consistently popular categories across most age groups.''')
411
-
412
- st.write("### HEATMAP | CORRELATION MATRIX")
413
- st.write("#### Label Encoding")
414
- import pandas as pd
415
- import seaborn as sns
416
- import matplotlib.pyplot as plt
417
- from sklearn.preprocessing import LabelEncoder
418
- import streamlit as st
419
-
420
- # Create a LabelEncoder instance
421
- label_encoder = LabelEncoder()
422
-
423
- # Fit and transform the 'ProductBrand' column
424
- df['Brand'] = label_encoder.fit_transform(df['Brand'])
425
-
426
- # Get the mapping of labels to numeric values for 'Brand' column
427
- brand_mapping = dict(zip(label_encoder.classes_, label_encoder.transform(label_encoder.classes_)))
428
-
429
- # Display the mapping in Streamlit
430
- st.write(f"Label Encoding Mapping for Brand: {brand_mapping}")
431
-
432
- # Fit and transform the 'Category' column
433
- df['Category'] = label_encoder.fit_transform(df['Category'])
434
-
435
- # Get the mapping of labels to numeric values for 'Category' column
436
- category_mapping = dict(zip(label_encoder.classes_, label_encoder.transform(label_encoder.classes_)))
437
-
438
- # Display the mapping in Streamlit
439
- st.write(f"Label Encoding Mapping for Category: {category_mapping}")
440
-
441
- # Calculate correlation matrix (only for numeric columns)
442
- df_numeric = df.select_dtypes(include=['number'])
443
-
444
- # Calculate correlation matrix
445
- corr = df_numeric.corr()
446
-
447
- # Create the heatmap plot
448
- fig, ax = plt.subplots(figsize=(20, 10))
449
- sns.heatmap(corr, annot=True, ax=ax, cmap='coolwarm')
450
-
451
- # Add title
452
- ax.set_title('Correlation Matrix')
453
-
454
- # Adjust layout and render plot in Streamlit
455
- plt.tight_layout()
456
- st.pyplot(fig)
457
-
458
- # Display insights in Streamlit
459
- st.markdown('''**Insights:**
460
-
461
- Correlation is a statistical measure that indicates the strength and direction of the linear relationship between two variables. The correlation coefficient ranges from -1 to 1, with the following interpretations:
462
-
463
- - -1: Perfect negative correlation (as one variable increases, the other decreases)
464
- - 0: No correlation (the variables are independent)
465
- - 1: Perfect positive correlation (as one variable increases, the other increases)''')
466
-
467
- else:
468
- st.warning("No dataset found in session state. Please load the dataset into `st.session_state['data']`.")
469
 
 
470
 
 
 
 
 
99
  3. Tablets and Headphones are little less in frequency overall.''')
100
 
101
 
102
+ # Add title and legend
103
+ axs.set_title("Customer Gender Distribution")
104
+ axs.legend(labels=['Female', 'Male'], loc='upper left', fontsize=12, title="Customer Gender")
105
+
106
+ # Adjust layout and render plot in Streamlit
107
+ plt.tight_layout()
 
 
108
  st.pyplot(fig)
109
+ st.markdown('''**Insights :** Almost same proportion for both the genders
110
+ - Male (49.1%)
111
+ - Female (50.9%)''')
 
112
 
113
+ st.write("### PURCHASE FREQUENCY DISTRIBUTION")
114
+ # Create a figure and axis for the plot
115
+ fig, axs = plt.subplots(1, 1, figsize=(10, 6))
116
+
117
+ # Plot the histogram with KDE
118
+ sns.histplot(df['PurchaseFrequency'], kde=True, color='purple', bins=30, ax=axs)
119
+
120
+ # Add title and labels
121
+ axs.set_title("Purchase Frequency Distribution")
122
+ axs.set_xlabel("Purchase Frequency")
123
+ axs.set_ylabel("Count")
124
+
125
+ # Adjust layout and render plot in Streamlit
126
+ plt.tight_layout()
127
  st.pyplot(fig)
128
+ st.write("#### The Range is 1 - 19")
 
 
 
129
 
130
+ st.write("### CUSTOMER SATISFACTION DISTRIBUTION")
131
+ # Create a figure and axis for the plot
132
+ fig, axs = plt.subplots(1, 1, figsize=(10, 6))
 
 
 
 
 
133
 
134
+ # Plot the histogram with KDE using the specified color
135
+ sns.histplot(df['CustomerSatisfaction'], kde=True, color=sns.color_palette("crest", n_colors=1)[0], ax=axs)
136
+
137
+ # Add title and labels
138
+ axs.set_title("Customer Satisfaction Distribution")
139
+ axs.set_xlabel("Customer Satisfaction")
140
+ axs.set_ylabel("Count")
141
+
142
+ # Adjust layout and render plot in Streamlit
143
+ plt.tight_layout()
144
  st.pyplot(fig)
145
+
146
  st.markdown('''**Insights :**
 
 
 
 
147
 
148
+ - **Multimodal Distribution:** The most striking aspect is the multimodal nature of the distribution. There are distinct peaks around the integer values (1, 2, 3, 4, 5). This suggests that customers tend to provide whole-number ratings rather than choosing intermediate values.
149
+
150
+ - **Relatively Uniform Peaks:** The peaks seem relatively uniform in height, indicating a somewhat even distribution of satisfaction levels across the rating scale. This might imply that there isn't a strong concentration of extremely satisfied or dissatisfied customers.''')
 
151
 
152
+ st.write("### CUSTOMER SATISFACTION DISTRIBUTION")
153
+ purchase_intent_counts = df['PurchaseIntent'].value_counts()
154
 
155
+ # Create a figure and axis for the plot
156
+ fig, axs = plt.subplots(1, 1, figsize=(8, 6))
 
 
 
157
 
158
+ # Plot the pie chart
159
+ wedges, texts, autotexts = axs.pie(purchase_intent_counts,
160
+ labels=purchase_intent_counts.index,
161
+ colors=sns.color_palette("coolwarm", n_colors=len(purchase_intent_counts)),
162
+ autopct='%1.1f%%',
163
+ startangle=90,
164
+ wedgeprops={'edgecolor': 'black'})
165
 
166
+ # Add legend and title
167
+ axs.legend(wedges, purchase_intent_counts.index, title="Purchase Intent", loc="center left", bbox_to_anchor=(1, 0, 0.5, 1))
168
+ axs.set_title("Purchase Intent Distribution")
169
+
170
+ # Adjust layout and render plot in Streamlit
171
  plt.tight_layout()
172
  st.pyplot(fig)
173
+
174
  st.markdown('''**Insights :**
175
+ - We've 0 and 1 which means Not Purchase and Purchase.
 
 
 
 
176
 
177
+ - A binary classification problem.
 
 
178
 
179
+ - 0: Not Purchase --> 43.4%
 
 
 
 
 
 
 
180
 
181
+ - 1: Purchase --> 56.6%''')
182
+
183
+ st.write("## **Bivariate and MultivariateAnalysis**")
184
+ st.write("### Ploting Each Variable Against Target Variable")
185
+ import matplotlib.patches as mpatches
186
+ # Exclude the specific columns for histogram plotting
187
+ columns_to_exclude = ['ProductID', 'age_bins', 'ProductPriceBucket', 'PurchaseFrequency', 'CustomerAge', 'PurchaseIntent']
188
+ df_filtered = df.drop(columns=columns_to_exclude)
189
+
190
+ # Set up the subplots grid: 1 row and 3 columns
191
+ fig, axs = plt.subplots(1, 3, figsize=(18, 6))
192
+ axs = axs.flatten() # Flatten the 2D array of axes to easily index
193
+
194
+ # Color palettes to cycle through for each subplot
195
+ color_palettes = ['Blues', 'viridis', 'coolwarm']
196
+
197
+ # Loop through the first 3 columns and plot each histogram
198
+ for i, col in enumerate(df_filtered.columns[:3]): # First 3 columns
199
+ axs[i].set_title(f"{col} Distribution")
200
+ axs[i].set_xlabel(col)
201
+ axs[i].set_ylabel("Count")
202
+
203
+ # Create histogram with 'PurchaseIntent' as the hue for color-coding
204
+ sns.histplot(data=df, x=col, hue='PurchaseIntent', multiple="stack",
205
+ palette=color_palettes[i % len(color_palettes)], bins=20, ax=axs[i])
206
+
207
+ # Manually create the custom legend with labels
208
+ handles = [mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[0], label="PurchaseIntent = 0"),
209
+ mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[1], label="PurchaseIntent = 1")]
210
+ axs[i].legend(handles=handles, title="Purchase Intent", loc='upper right')
211
 
212
  # Adjust layout and render plot in Streamlit
213
  plt.tight_layout()
214
  st.pyplot(fig)
 
 
 
215
 
216
+ st.markdown('''**Insights :**
 
 
217
 
218
+ - **Category Distribution** : The distribution of products across categories (Smartphones, Smart Watches, Tablets, Laptops, Headphones) is relatively uniform, with slight variations. This suggests a diverse product catalog.
219
+ Purchase Intent: It appears that "Purchase Intent = 1" (meaning intent to purchase is present) is fairly consistent across categories, with no category showing a significantly higher or lower proportion of purchase intent.
220
 
221
+ - **Brand Distribution** :The distribution of brands is less uniform. "Other Brands" seems to have the highest representation, followed by Samsung, Sony, HP, and then Apple.
222
+ Purchase Intent: Observe if there are any notable differences in the proportion of "Purchase Intent = 1" between different brands. This could indicate if certain brands are more desirable or effective at converting interest into purchases.
223
+
224
+ - **Price Distribution**: The price histogram indicates a wide range of product prices, likely spanning from near 0 to 3000 (assuming the x-axis represents price).
225
+ Purchase Intent: Examine how purchase intent varies across different price points. Are there price ranges where purchase intent is higher or lower? This could reveal price sensitivity or the effectiveness of pricing strategies.''')
226
+
227
+ # Set up the subplots grid: 1 row and 3 columns
228
+ fig, axs = plt.subplots(1, 3, figsize=(18, 6))
229
+ axs = axs.flatten() # Flatten the 2D array of axes to easily index
230
+
231
+ # Color palettes to cycle through for each subplot
232
+ color_palettes = ['magma', 'cividis', 'inferno']
233
+
234
+ # Loop through the next 3 columns and plot each histogram
235
+ for i, col in enumerate(df_filtered.columns[3:6]): # Next 3 columns
236
+ axs[i].set_title(f"{col} Distribution")
237
+ axs[i].set_xlabel(col)
238
+ axs[i].set_ylabel("Count")
239
+
240
+ # Create histogram with 'PurchaseIntent' as the hue for color-coding
241
+ sns.histplot(data=df, x=col, hue='PurchaseIntent', multiple="stack",
242
+ palette=color_palettes[i % len(color_palettes)], bins=20, ax=axs[i])
243
+
244
+ # Manually create the custom legend with labels
245
+ handles = [mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[0], label="PurchaseIntent = 0"),
246
+ mpatches.Patch(color=sns.color_palette(color_palettes[i % len(color_palettes)])[1], label="PurchaseIntent = 1")]
247
+ axs[i].legend(handles=handles, title="Purchase Intent", loc='upper right')
248
 
249
  # Adjust layout and render plot in Streamlit
250
+ plt.tight_layout() # Correct method name here
251
  st.pyplot(fig)
 
252
 
253
+ st.markdown('''**Insights :**
254
+
255
+ - **Uneven Distribution:** There's a significant difference in the number of customers in each gender category. The category represented by '1' (likely female) has a much higher count than the category represented by '0' (likely male). This indicates that your customer base is skewed towards one gender.
256
+ - **Purchase Intent:** The proportion of "Purchase Intent = 1" (meaning the intent to purchase is present) appears to be relatively similar between the two genders. The purple bars (Purchase Intent = 1) are proportionally similar in height for both genders.''')
257
 
258
+ st.write("### PRODUCT VS BRANDS")
259
+ # Create the plot
260
+ fig, ax = plt.subplots(figsize=(12, 8))
261
+ sns.histplot(data=df, x='Category', hue='Brand', multiple="stack", palette='rocket', bins=20, ax=ax)
262
 
263
  # Add title and labels
264
+ ax.set_title("Product Category and Brand Distribution")
265
+ ax.set_xlabel("Product Category")
266
+ ax.set_ylabel("Count")
267
+
268
+ # Manually create legend if it's not generated
269
+ handles, labels = ax.get_legend_handles_labels()
270
+
271
+ if not labels:
272
+ # Ensure unique brand names appear in the legend
273
+ unique_brands = df['Brand'].unique()
274
+ palette = sns.color_palette('rocket', len(unique_brands))
275
+
276
+ # Create legend handles with reversed color order
277
+ handles = [plt.Rectangle((0, 0), 1, 1, color=palette[i]) for i in range(len(unique_brands))]
278
+
279
+ # Reverse both handles and labels
280
+ handles = handles[::-1]
281
+ labels = unique_brands[::-1]
282
+
283
+ # Apply reversed legend
284
+ ax.legend(handles, labels, title="Product Brand", loc='upper right')
285
 
286
  # Adjust layout and render plot in Streamlit
287
  plt.tight_layout()
288
  st.pyplot(fig)
289
+ st.markdown("#### All products are from all the brands present in the dataset.")
290
 
291
+ st.write("### PRODUCT VS PRICE")
292
+ # Create the histogram plot
293
+ fig = px.histogram(df, x='Price', color='Category', title="Product Category and Price Distribution",
294
+ color_discrete_sequence=px.colors.sequential.Blackbody)
295
+
296
+ # Render the plot in Streamlit
297
+ st.plotly_chart(fig)
298
  st.markdown('''**Insights :**
299
+ - **Price Range:** The x-axis shows a price range likely from 0 to 3000 (units unspecified, but presumably currency).
300
 
301
+ - **Category Distribution Across Price:** The stacked areas illustrate how the proportion of each product category varies across the price spectrum.
302
+ 1. .**Smartphones (Black):** Appear to be concentrated in the lower to mid-price ranges, with fewer smartphones at the higher price points.
303
+ 2. **Smart Watches (Red):** Show a relatively consistent distribution across the price range, though perhaps slightly more prevalent in the mid-range.
304
+ 3. **Tablets (Yellow):** Seem to be more common in the mid-price range, with fewer tablets at both the low and high ends.
305
+ 4. **Laptops (White):** Tend to dominate the higher price ranges, as expected. There are very few laptops at the lower price points.
306
+ 5. **Headphones (Light Blue):** Have a fairly even distribution across the price range, although there's a slight increase in the mid-to-high price range.
307
 
308
+ - **Overlapping Areas:** The stacked nature of the chart allows you to see the total number of products at each price point by summing the heights of the stacked areas.''')
309
 
310
+ st.write("### BRANDS VS PRICE")
311
+ # Create the histogram plot
312
+ fig = px.histogram(df, x='Price', color='Brand', title="Product Category and Price Distribution",
313
+ color_discrete_sequence=px.colors.sequential.Plasma)
314
 
315
+ # Render the plot in Streamlit
316
+ st.plotly_chart(fig)
317
+ st.markdown('''**Insights :**
318
 
319
+ - **Price Range:** The x-axis covers a price range, likely from 0 to 3000 (currency unspecified).
 
 
 
 
 
 
320
 
321
+ - **Brand Distribution Across Price:** The stacked bars show the count of products from each brand within different price intervals.
 
 
322
 
323
+ 1. **Apple (Darkest Purple/Blue):** Appears to have a significant presence across most of the price range, though perhaps slightly less so at the very lowest end.
324
 
325
+ 2. **HP (Medium Purple):** Also has a fairly broad distribution across price points, with a noticeable presence in the mid-range.
 
 
 
 
 
 
 
 
326
 
327
+ 3. **Sony (Lighter Purple):** Seems to be more concentrated in the mid-to-high price range.
328
+ 4. **Samsung (Lightest Purple/Pink):** Has a presence across the price range, but seems to be more prominent in the mid-range and slightly lower-mid range.
329
+ 5. **Other Brands (Darkest Purple/Blue, sometimes hard to distinguish from Apple):** This category seems to have a substantial presence across all price points, particularly at the lower end. This suggests a large variety of less prominent brands catering to different price segments.
330
+ - **Overlapping Areas/Stacked Bars:** The stacked nature of the chart shows the total number of products at each price point by adding up the heights of the different brand segments.''')
331
 
332
+ st.write("### AGE vs PRODUCT CATEGORY and PRICE")
333
+ # Create the histogram plot
334
+ fig = px.histogram(df, x='CustomerAge', y='Price', color='Category', title="Customer Age and Product Category Distribution")
 
 
 
 
 
335
 
336
+ # Render the plot in Streamlit
337
+ st.plotly_chart(fig)
338
+ st.markdown('''**Insights :**
339
+
340
+ - **Category Distribution Across Age:** The stacked bars illustrate how the proportion of each product category contributes to the total orders within each age group.
341
+
342
+ 1. **Smartphones (Blue):** Appear to have a fairly consistent demand across all age groups, forming the base of most stacks. This suggests smartphones are a popular category regardless of age.
343
+ 2. **Smart Watches (Red):** Show a notable presence, with potentially higher contributions in the younger and middle-age groups. This could indicate that smartwatches are more popular among these demographics.
344
+ 3. **Tablets (Green):** Have a somewhat consistent demand across age groups, similar to smartphones but with a smaller overall contribution to total orders.
345
+ 4. **Laptops (Purple):** Appear to have a strong presence across all age groups, often rivaling or exceeding smartphones in contribution. This suggests laptops are essential for a wide range of ages.
346
+ 5. **Headphones (Orange):** Show a relatively consistent pattern across age groups, with a moderate contribution to total orders.
347
+
348
+ - Insights:
349
+
350
+ 1. **Age-Related Preferences:** While some categories like smartphones and laptops seem to have broad appeal, there are hints of age-related preferences. For example, smartwatches might be more popular among younger demographics.
351
+ 2. **Dominant Categories:** Smartphones and laptops appear to be the most consistently popular categories across most age groups.''')
352
+
353
+ st.write("### HEATMAP | CORRELATION MATRIX")
354
+ st.write("#### Label Encoding")
355
+ import pandas as pd
356
+ import seaborn as sns
357
+ import matplotlib.pyplot as plt
358
+ from sklearn.preprocessing import LabelEncoder
359
+ import streamlit as st
360
+
361
+ # Create a LabelEncoder instance
362
+ label_encoder = LabelEncoder()
363
+
364
+ # Fit and transform the 'ProductBrand' column
365
+ df['Brand'] = label_encoder.fit_transform(df['Brand'])
366
+
367
+ # Get the mapping of labels to numeric values for 'Brand' column
368
+ brand_mapping = dict(zip(label_encoder.classes_, label_encoder.transform(label_encoder.classes_)))
369
+
370
+ # Display the mapping in Streamlit
371
+ st.write(f"Label Encoding Mapping for Brand: {brand_mapping}")
372
+
373
+ # Fit and transform the 'Category' column
374
+ df['Category'] = label_encoder.fit_transform(df['Category'])
375
+
376
+ # Get the mapping of labels to numeric values for 'Category' column
377
+ category_mapping = dict(zip(label_encoder.classes_, label_encoder.transform(label_encoder.classes_)))
378
+
379
+ # Display the mapping in Streamlit
380
+ st.write(f"Label Encoding Mapping for Category: {category_mapping}")
381
+
382
+ # Calculate correlation matrix (only for numeric columns)
383
+ df_numeric = df.select_dtypes(include=['number'])
384
+
385
+ # Calculate correlation matrix
386
+ corr = df_numeric.corr()
387
+
388
+ # Create the heatmap plot
389
+ fig, ax = plt.subplots(figsize=(20, 10))
390
+ sns.heatmap(corr, annot=True, ax=ax, cmap='coolwarm')
391
+
392
+ # Add title
393
+ ax.set_title('Correlation Matrix')
394
+
395
+ # Adjust layout and render plot in Streamlit
396
+ plt.tight_layout()
397
+ st.pyplot(fig)
398
+
399
+ # Display insights in Streamlit
400
+ st.markdown('''**Insights:**
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
401
 
402
+ Correlation is a statistical measure that indicates the strength and direction of the linear relationship between two variables. The correlation coefficient ranges from -1 to 1, with the following interpretations:
403
 
404
+ - -1: Perfect negative correlation (as one variable increases, the other decreases)
405
+ - 0: No correlation (the variables are independent)
406
+ - 1: Perfect positive correlation (as one variable increases, the other increases)''')