Update data_source/time_to_rethink_trust_book.md

data_source/time_to_rethink_trust_book.md

@@ -60,7 +60,7 @@ This dimension emphasizes continuity, longevity, size, past achievements, and re
 - "Our team comprises over **12,000 employees** globally and **532 locally**."
 - "We have longstanding relationships with industry leaders like **Microsoft**, spanning over **three decades**."
 
-### **Proof Points**
+### **TrustBuilders**
 
 - Over **180 years old** with roots dating back to **1764**.
 - Operating in **100 countries** with more than **15,000 employees**.
@@ -106,7 +106,7 @@ Development Trust focuses on why an organization can be trusted to evolve, lead,
 - "Our team registers over **500 patents every year**."
 - "We have a clear growth strategy and a pipeline of product updates scheduled for the next several years."
 
-### **Proof Points**
+### **TrustBuilders**
 
 - Pioneers in **AI** and **biotechnology**.
 - Partnerships with leading universities and research bodies.
@@ -151,7 +151,7 @@ Relationship Trust is about demonstrating why an organization can be trusted to
 - "Our CEO personally calls **ten customers every week** to stay in tune with their needs."
 - "Many of our clients have become personal friends over time."
 
-### **Proof Points**
+### **TrustBuilders**
 
 - Implemented customer councils and stakeholder engagement programs.
 - Introduced enhanced employee benefits like parental leave and wellness programs.
@@ -196,7 +196,7 @@ Benefit Trust addresses what value or benefit the audience gains from the relati
 - "We offer unparalleled access to **industry insights** and opportunities."
 - "Working with us is both productive and enjoyable, ensuring the best outcomes."
 
-### **Proof Points**
+### **TrustBuilders**
 
 - Achieved transformational results for clients, leading to promotions and business growth.
 - Provided cost-effective solutions without compromising on quality.
@@ -205,11 +205,11 @@ Benefit Trust addresses what value or benefit the audience gains from the relati
 
 ---
 
-## 5. Vision/Values Trust
+## 5. Vision Trust
 
 ### **Description**
 
-Vision/Values Trust is about believing in the organization's bigger vision, mission, and values. It emphasizes the organization's purpose, contributions to the common good, and alignment with societal values.
+Vision Trust is about believing in the organization's bigger vision, mission, and values. It emphasizes the organization's purpose, contributions to the common good, and alignment with societal values.
 
 ### **Guiding Principles**
 
@@ -241,7 +241,7 @@ Vision/Values Trust is about believing in the organization's bigger vision, miss
 - "Our team dedicates over **200,000 hours annually** to pro bono work."
 - "We are committed to environmental sustainability and ethical practices."
 
-### **Proof Points**
+### **TrustBuilders **
 
 - Supported charitable organizations like **The Smith Family** and **Red Cross**.
 - Implemented sustainable supply chain practices to reduce environmental impact.
@@ -287,7 +287,7 @@ Competence Trust focuses on the organization's skills, expertise, and abilities
 - "We have won the **XYZ Award for Excellence** five years in a row."
 - "Our team's diverse skills enable us to tackle complex challenges effectively."
 
-### **Proof Points**
+### **TrustBuilders**
 
 - Staff members present at international conferences and publish in leading journals.
 - Completed high-profile projects for top-tier clients.
@@ -356,9 +356,137 @@ If you need help finding your own TrustBuilders®, here are some prompter questi
 - How do your team's skills contribute to success?
 
 ---
+**World Vison**
 
-## Conclusion
+##Top scoring Trust statements for each trust statements **World Vision**
 
-By thoughtfully applying **The Six Buckets of Trust®**, you can build a robust foundation of trust with your audience. Use the guiding principles, questions, and examples provided to identify and articulate compelling **TrustBuilders®** that highlight your organization's stability, development, relationships, benefits, vision, and competencies.
+## Volkswagen Customers: TrustBuilders® and Percentages
+
+### **Relationship Trust**
+
+| TrustBuilders®                                                                                                                        | %   |
+|---------------------------------------------------------------------------------------------------------------------------------------|-----|
+| From everyday to luxury, we offer customers amazing brands and models including Volkswagen, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche, and Ducati. | 25  |
+| We work continuously with our customers to understand their needs and desires.                                                       | 25  |
+| At any stage, we train over 15,000 apprentices.                                                                                      | 17  |
+| We have strong succession planning and nurture our best talent globally.                                                             | 16  |
+| We are at the forefront of technology to deliver better cars and driving experiences.                                                | 15  |
+| We have learned from our mistakes in the Diesel Affair and we have made fundamental changes.                                         | 14  |
+| We bring together the world's best talent in many disciplines to create your cars.                                                  | 13  |
+
+---
+
+### **Stability Trust**
+
+| TrustBuilders®                                                                                           | %   |
+|----------------------------------------------------------------------------------------------------------|-----|
+| We are at the forefront of technology to deliver better cars and driving experiences.                    | 25  |
+| At every level, we offer our customers great value for money cars through our brands ranging from Porsche to ŠKODA. | 20  |
+| We strongly focus on keeping and nurturing our team and have a 99.5% retention rate.                     | 17  |
+| Oliver Blume, our group CEO, started with Audi in 1994, became the CEO for Porsche in 2015, and our Group CEO in 2022. | 14  |
+| Employ almost 700,000 people and provide over 1.8 million families with work.                            | 13  |
+| Produce almost 9 million cars per year.                                                                  | 11  |
+
+---
+
+### **Development Trust**
+
+| TrustBuilders®                                                                                         | %   |
+|--------------------------------------------------------------------------------------------------------|-----|
+| We bring together the world's best talent in many disciplines to create your cars.                    | 25  |
+| Building great and affordable cars is our foundation.                                                 | 22  |
+| Our beginnings are a unique combination of investors and unions, and today 9 of our 20 board members are staff representatives. | 18  |
+| Produce almost 9 million cars per year.                                                               | 17  |
+| Our brands are ranked No. 2 and 5 in the reliability rankings.                                        | 9   |
+| We offer 22 weeks of paid parental leave, special leave for miscarriages and stillbirths, and a 'Career with Children' project. | 8   |
+
+---
+
+### **Benefit Trust**
+
+| TrustBuilders®                                                                           | %   |
+|------------------------------------------------------------------------------------------|-----|
+| We bring together the world's best talent in many disciplines to create your cars.       | 23  |
+| We strongly focus on keeping and nurturing our team and have a 99.5% retention rate.     | 18  |
+| Employees are provided with extensive continuous training.                               | 16  |
+| We have learned from our mistakes in the Diesel Affair and we have made fundamental changes. | 16  |
+| We spend over €15 billion a year on research & development.                              | 14  |
+| According to Auto Institute 2022, we are the most innovative car company.                | 14  |
+
+---
+
+### **Vision Trust**
+
+| TrustBuilders®                                                                                                  | %   |
+|-----------------------------------------------------------------------------------------------------------------|-----|
+| Our brands are ranked No. 2 and 5 in the reliability rankings.                                                  | 27  |
+| Our technology and manufacturing capabilities are second to none.                                               | 22  |
+| Produce almost 9 million cars per year.                                                                         | 15  |
+| Every year, we are granted well over 2,000 new patents.                                                         | 15  |
+| At the heart of our decision-making is the long-term quality of life for all of us.                             | 11  |
+| From everyday to luxury, we offer customers amazing brands and models including Volkswagen, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche, and Ducati. | 10  |
+
+---
+
+### **Competence Trust**
+
+| TrustBuilders®                                                                      | %   |
+|-------------------------------------------------------------------------------------|-----|
+| We work continuously with our customers to understand their needs and desires.      | 20  |
+| We bring together the world's best talent in many disciplines to create your cars.  | 19  |
+| We are one of the longest-established car companies.                                | 17  |
+| Building great and affordable cars is our foundation.                               | 16  |
+| In every discipline, we are creative at heart because that's how the future is being shaped. | 15  |
+
+---
+
+## Volkswagen Prospects: TrustBuilders® and Percentages
+
+### **Relationship Trust**
+
+| TrustBuilders®                                                                                         | %   |
+|--------------------------------------------------------------------------------------------------------|-----|
+| Our beginnings are a unique combination of investors and unions, and today 9 of our 20 board members are staff representatives. | 17  |
+| Employees are provided with extensive continuous training.                                             | 15  |
+| Produce almost 9 million cars per year.                                                               | 14  |
+| We offer 22 weeks of paid parental leave, special leave for miscarriages and stillbirths, and a 'Career with Children' project. | 12  |
 
 ---
+
+### **Benefit Trust**
+
+| TrustBuilders®                                                                                           | %   |
+|----------------------------------------------------------------------------------------------------------|-----|
+| Oliver Blume, our group CEO, started with Audi in 1994, became the CEO for Porsche in 2015, and our Group CEO in 2022. | 20  |
+| According to Auto Institute 2022, we are the most innovative car company.                               | 19  |
+| We are at the forefront of technology to deliver better cars and driving experiences.                    | 18  |
+| Produce almost 9 million cars per year.                                                                 | 16  |
+| We have a clear 'Way to Zero Emissions' roadmap for the next decades.                                   | 15  |
+| Building great and affordable cars is our foundation.                                                  | 12  |
+
+---
+
+### **Vision Trust**
+
+| TrustBuilders®                                                                                     | %   |
+|----------------------------------------------------------------------------------------------------|-----|
+| Our technology and manufacturing capabilities are second to none.                                  | 22  |
+| We put a lot of emphasis on the interior experience, and two of our cars have been ranked in the top 10. | 21  |
+| At every level, we offer our customers great value for money cars through our brands ranging from Porsche to ŠKODA. | 17  |
+| We are at the forefront of technology to deliver better cars and driving experiences.              | 15  |
+| Our Compass 2.0 Program aims to progress diversity and inclusion even further.                     | 15  |
+| We are one of the longest-established car companies.                                               | 11  |
+
+---
+
+### **Competence Trust**
+
+| TrustBuilders®                                                                                       | %   |
+|------------------------------------------------------------------------------------------------------|-----|
+| At the heart of our decision-making is the long-term quality of life for all of us.                  | 20  |
+| We put a lot of emphasis on the interior experience, and two of our cars have been ranked in the top 10. | 19  |
+| We are one of the longest-established car companies.                                                | 18  |
+| Our technology and manufacturing capabilities are second to none.                                   | 16  |
+| Our employees and Volkswagen support refugees in many countries.                                    | 14  |
+| Building great and affordable cars is our foundation.          
+