removed the containers and made some optimizations

config.py

@@ -34,6 +34,7 @@ class Settings(BaseSettings):
     # LLM Settings
     llm_model: str = "gpt-4o-mini"  # Cost-effective model
     llm_temperature: float = 0.95  # High for variety
+    use_ai_generated_hooks: bool = False  # Set True to generate framework hook examples with AI; False = use static from frameworks.py
     
     # Vision API Settings
     vision_model: str = "gpt-4o"  # Vision-capable model for image analysis

data/auto_insurance.py

@@ -685,25 +685,6 @@ COPY_TEMPLATES = [
     },
 ]
 
-CTAS = [
-    "Check Your Eligibility",
-    "See If You Qualify",
-    "Check Eligibility Now",
-    "Tap To See Your Rate",
-    "Calculate Your Savings",
-    "Get Your Free Quote",
-    "See Your New Rate",
-    "Find Out How Much You Can Save",
-    "Click To See Your Savings",
-    "Get Protected Now",
-    "Start Saving Today",
-    "Don't Miss This",
-    "Claim Your Rate",
-    "Drivers: Check Your Rate",
-    "See Driver Rates",
-    "50+: Get Your Quote",
-]
-
 # ============================================================================
 # SECTION 4: AGGREGATED DATA
 # ============================================================================
@@ -734,5 +715,43 @@ def get_niche_data():
         "creative_directions": CREATIVE_DIRECTIONS,
         "visual_moods": VISUAL_MOODS,
         "copy_templates": COPY_TEMPLATES,
-        "ctas": CTAS,
+        "niche_guidance": """
+NICHE-SPECIFIC REQUIREMENTS (AUTO INSURANCE):
+- Focus on REALISTIC driving scenarios and protection
+- Show real situations: safe driving, accidents, family safety, financial protection
+- Use authentic emotions: fear of accidents, relief of coverage, family responsibility, savings
+- Target pain points: high premiums, accident fears, coverage gaps, legal requirements
+- Messaging must feel URGENT but trustworthy
+- Visual concepts: real drivers, real cars, real protection scenarios, savings proof
+- AVOID: extreme accident scenes, fear-mongering, unrealistic scenarios
+- AVOID: generic stock photos, overly dramatic crash imagery
+""",
+        "price_config": {
+            "guidance": "Consider using oddly specific prices (e.g., $29.00 or $67.33 instead of $30 or $70) if the ad format calls for it. Typical range: $29-$150/month. Only include if it enhances believability and fits the ad format.",
+            "type": "insurance",
+            "before_range": [1200, 2400],
+            "savings_pct_range": [0.50, 0.70],
+            "labels": {"before": "$/year", "after": "$/year", "difference": "$", "metric": "savings per year"},
+        },
+        "number_config": {
+            "type": "savings",
+            "before_range": [1200, 2400],
+            "savings_pct_range": [0.50, 0.70],
+            "labels": {"before": "$/year", "after": "$/year", "difference": "$", "metric": "savings per year"},
+        },
+        "image_guidance": """
+NICHE REQUIREMENTS (AUTO INSURANCE):
+- Show REAL drivers, cars, and protection scenarios
+- Include authentic elements: vehicles, roads, documents, savings proof
+- People should look like real drivers (diverse, relatable)
+- Accident/coverage imagery should feel realistic but not gratuitous
+- AVOID: extreme crash imagery, fear-mongering, generic stock photos
+""",
+        "image_niche_guidance_short": """
+NICHE: Auto Insurance
+- Show real drivers, cars, and protection scenarios
+- People should be diverse, relatable drivers
+- Realistic but not gratuitous accident/coverage imagery""",
+        "prompt_sanitization_replacements": [],
+        "visual_library": {},
     }

data/containers.py

@@ -1,434 +0,0 @@
-"""
-Container Types - Visual container styles for ad creatives.
-These simulate different interface styles to make ads feel native and authentic.
-"""
-
-from typing import Dict, Any, List, Optional
-import random
-
-
-# Complete list of container types with visual guidance
-CONTAINER_TYPES: Dict[str, Dict[str, Any]] = {
-    "imessage": {
-        "name": "iMessage",
-        "description": "iOS iMessage screenshot style",
-        "visual_guidance": "iOS iMessage screenshot style, blue/green message bubbles, iPhone interface, authentic conversation look",
-        "font_style": "San Francisco, system font",
-        "colors": {
-            "primary": "#007AFF",  # iOS blue
-            "secondary": "#34C759",  # iOS green
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["personal connection", "conversation", "informal offers"],
-        "authenticity_tips": [
-            "Include battery %, time, signal bars",
-            "Use realistic conversation format",
-            "Keep messages short (2-4 messages)",
-        ],
-    },
-    "whatsapp": {
-        "name": "WhatsApp",
-        "description": "WhatsApp chat screenshot style",
-        "visual_guidance": "WhatsApp chat interface, green bubbles, checkmarks, authentic conversation feel",
-        "font_style": "Helvetica Neue, system font",
-        "colors": {
-            "primary": "#25D366",  # WhatsApp green
-            "secondary": "#128C7E",
-            "background": "#ECE5DD",
-            "text": "#000000",
-        },
-        "best_for": ["personal recommendations", "peer-to-peer", "urgent messages"],
-        "authenticity_tips": [
-            "Include double checkmarks (read receipts)",
-            "Add timestamps",
-            "Use typical WhatsApp formatting",
-        ],
-    },
-    "sms": {
-        "name": "SMS/Text",
-        "description": "Standard SMS text message style",
-        "visual_guidance": "Android/iOS SMS interface, simple text bubbles, notification style",
-        "font_style": "Roboto or San Francisco",
-        "colors": {
-            "primary": "#2196F3",
-            "secondary": "#4CAF50",
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["urgent alerts", "personal messages", "time-sensitive offers"],
-        "authenticity_tips": [
-            "Keep messages very short",
-            "Use typical SMS abbreviations",
-            "Include carrier/time info",
-        ],
-    },
-    # "bank_alert": {
-    #     "name": "Bank Alert",
-    #     "description": "Bank transaction notification style",
-    #     "visual_guidance": "Bank transaction notification style, red alert box, bank app UI, urgent notification aesthetic",
-    #     "font_style": "Arial, Helvetica, system font",
-    #     "colors": {
-    #         "primary": "#D32F2F",  # Alert red
-    #         "secondary": "#1976D2",  # Bank blue
-    #         "background": "#FFFFFF",
-    #         "text": "#212121",
-    #     },
-    #     "best_for": ["financial urgency", "savings alerts", "money-related offers"],
-    #     "authenticity_tips": [
-    #         "Use official-looking format",
-    #         "Include dollar amounts",
-    #         "Add bank-style icons",
-    #     ],
-    # },
-    "news_chyron": {
-        "name": "News Chyron",
-        "description": "Breaking news ticker style",
-        "visual_guidance": "Breaking news ticker style, red/white scrolling text bar, news channel aesthetic, urgent feel",
-        "font_style": "Impact, Arial Black, bold sans-serif",
-        "colors": {
-            "primary": "#FF0000",  # Breaking news red
-            "secondary": "#FFFFFF",
-            "background": "#000000",
-            "text": "#FFFFFF",
-        },
-        "best_for": ["breaking announcements", "urgent news", "time-sensitive offers"],
-        "authenticity_tips": [
-            "Use BREAKING/ALERT prefix",
-            "Include news channel logo area",
-            "Add scrolling ticker effect",
-        ],
-    },
-    "email_notification": {
-        "name": "Email Notification",
-        "description": "Email notification/preview style",
-        "visual_guidance": "Email notification style, email client interface, notification badge, real email app look",
-        "font_style": "System font, Segoe UI, Roboto",
-        "colors": {
-            "primary": "#1A73E8",  # Gmail blue
-            "secondary": "#EA4335",  # Notification badge
-            "background": "#FFFFFF",
-            "text": "#202124",
-        },
-        "best_for": ["official communications", "professional offers", "formal announcements"],
-        "authenticity_tips": [
-            "Include sender, subject, preview",
-            "Add unread badge if relevant",
-            "Use email timestamp format",
-        ],
-    },
-    "reddit_post": {
-        "name": "Reddit Post",
-        "description": "Reddit post/comment style",
-        "visual_guidance": "Reddit discussion style, Reddit UI, comment thread appearance, authentic forum look",
-        "font_style": "Noto Sans, Arial",
-        "colors": {
-            "primary": "#FF4500",  # Reddit orange
-            "secondary": "#0079D3",  # Reddit blue
-            "background": "#DAE0E6",
-            "text": "#1A1A1B",
-        },
-        "best_for": ["social proof", "user discussions", "authentic testimonials"],
-        "authenticity_tips": [
-            "Include upvote counts",
-            "Add username (anonymous style)",
-            "Use subreddit reference",
-        ],
-    },
-    "system_notification": {
-        "name": "System Notification",
-        "description": "iOS/Android system notification popup",
-        "visual_guidance": "iOS/Android system notification style - plain white or gray rounded rectangle box, NO gradients, NO emojis, NO decorative elements, simple system font, minimal text, authentic OS notification appearance",
-        "font_style": "San Francisco, Roboto, system font only",
-        "colors": {
-            "primary": "#000000",
-            "secondary": "#666666",
-            "background": "#F2F2F2",
-            "text": "#000000",
-        },
-        "best_for": ["urgent alerts", "app notifications", "system messages"],
-        "authenticity_tips": [
-            "NO emojis or decorative elements",
-            "Keep to 1-2 short lines",
-            "Use app icon if relevant",
-        ],
-        "avoid": ["emojis", "decorative elements", "gradients", "colorful backgrounds"],
-    },
-    "push_notification": {
-        "name": "Push Notification",
-        "description": "Mobile app push notification style",
-        "visual_guidance": "Mobile push notification banner, app icon, brief text, swipe-to-view format",
-        "font_style": "System font",
-        "colors": {
-            "primary": "#007AFF",
-            "secondary": "#8E8E93",
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["app alerts", "time-sensitive messages", "quick updates"],
-        "authenticity_tips": [
-            "Include app icon",
-            "Very short headline (5-7 words)",
-            "Add timestamp (e.g., 'now', '2m ago')",
-        ],
-    },
-    "sticky_note": {
-        "name": "Sticky Note",
-        "description": "Handwritten sticky note overlay",
-        "visual_guidance": "Yellow sticky note overlay on image, handwritten-style text, authentic note appearance, slightly wrinkled paper texture",
-        "font_style": "Handwriting fonts, marker style",
-        "colors": {
-            "primary": "#FFEB3B",  # Sticky note yellow
-            "secondary": "#FFC107",
-            "background": "#FFEB3B",
-            "text": "#000000",
-        },
-        "best_for": ["personal reminders", "quick tips", "informal notes"],
-        "authenticity_tips": [
-            "Slight angle/tilt",
-            "Handwritten font style",
-            "Paper texture/wrinkles",
-        ],
-    },
-    "memo": {
-        "name": "Internal Memo",
-        "description": "Office memo/document style",
-        "visual_guidance": "Internal memo document style, typewriter font, yellow/white paper, authentic document appearance",
-        "font_style": "Courier, typewriter fonts",
-        "colors": {
-            "primary": "#000000",
-            "secondary": "#333333",
-            "background": "#FFFFCC",  # Paper yellow
-            "text": "#000000",
-        },
-        "best_for": ["official announcements", "leaked documents", "internal secrets"],
-        "authenticity_tips": [
-            "Add CONFIDENTIAL stamp if relevant",
-            "Include date, to/from fields",
-            "Paper texture/fold marks",
-        ],
-    },
-    "browser_alert": {
-        "name": "Browser Alert",
-        "description": "Browser popup/alert dialog",
-        "visual_guidance": "Browser dialog box, alert icons, OK/Cancel buttons, system alert aesthetic",
-        "font_style": "System font, Segoe UI",
-        "colors": {
-            "primary": "#0078D4",  # Windows blue
-            "secondary": "#D83B01",  # Warning orange
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["urgent warnings", "system alerts", "confirmation messages"],
-        "authenticity_tips": [
-            "Include browser chrome",
-            "Add alert icon",
-            "Button styling",
-        ],
-    },
-    "social_post": {
-        "name": "Social Media Post",
-        "description": "Facebook/Instagram post style",
-        "visual_guidance": "Social media feed post, user profile, likes/comments, authentic social feel",
-        "font_style": "Helvetica, system font",
-        "colors": {
-            "primary": "#1877F2",  # Facebook blue
-            "secondary": "#E4405F",  # Instagram pink
-            "background": "#FFFFFF",
-            "text": "#1C1E21",
-        },
-        "best_for": ["social proof", "user content", "organic feel"],
-        "authenticity_tips": [
-            "Include profile picture",
-            "Add like/comment counts",
-            "Use platform-specific formatting",
-        ],
-    },
-    "standard": {
-        "name": "Standard Ad",
-        "description": "Clean, professional ad format",
-        "visual_guidance": "Clean ad layout, professional design, clear headline and CTA",
-        "font_style": "Clean sans-serif fonts",
-        "colors": {
-            "primary": "#2196F3",
-            "secondary": "#FF9800",
-            "background": "#FFFFFF",
-            "text": "#212121",
-        },
-        "best_for": ["professional campaigns", "brand awareness", "general advertising"],
-        "authenticity_tips": [
-            "Clear visual hierarchy",
-            "Prominent CTA",
-            "Brand-consistent design",
-        ],
-    },
-    "telegram": {
-        "name": "Telegram",
-        "description": "Telegram chat message style",
-        "visual_guidance": "Telegram chat interface, blue message bubbles, Telegram UI, authentic messaging look",
-        "font_style": "Roboto, system font",
-        "colors": {
-            "primary": "#3390EC",  # Telegram blue
-            "secondary": "#0088CC",
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["personal messages", "group chats", "informal communication"],
-        "authenticity_tips": [
-            "Include Telegram UI elements",
-            "Use typical Telegram formatting",
-            "Add read receipts if relevant",
-        ],
-    },
-    "slack": {
-        "name": "Slack",
-        "description": "Slack workspace message style",
-        "visual_guidance": "Slack workspace interface, channel messages, Slack UI, professional team communication",
-        "font_style": "Lato, Slack font",
-        "colors": {
-            "primary": "#4A154B",  # Slack purple
-            "secondary": "#36C5F0",
-            "background": "#FFFFFF",
-            "text": "#1D1C1D",
-        },
-        "best_for": ["team communication", "workplace announcements", "professional updates"],
-        "authenticity_tips": [
-            "Include channel name",
-            "Add user avatar",
-            "Use Slack message formatting",
-        ],
-    },
-    "instagram_story": {
-        "name": "Instagram Story",
-        "description": "Instagram story frame style",
-        "visual_guidance": "Instagram story format, vertical 9:16 aspect ratio, story UI elements, authentic Instagram look",
-        "font_style": "Instagram font, system font",
-        "colors": {
-            "primary": "#E4405F",  # Instagram pink
-            "secondary": "#833AB4",
-            "background": "#000000",
-            "text": "#FFFFFF",
-        },
-        "best_for": ["social media engagement", "story-style content", "mobile-first ads"],
-        "authenticity_tips": [
-            "Vertical format (9:16)",
-            "Include story UI elements",
-            "Use Instagram-style fonts",
-        ],
-    },
-    "tiktok_style": {
-        "name": "TikTok Style",
-        "description": "TikTok video frame style",
-        "visual_guidance": "TikTok video frame, vertical format, TikTok UI overlay, authentic TikTok appearance",
-        "font_style": "TikTok font, bold sans-serif",
-        "colors": {
-            "primary": "#000000",
-            "secondary": "#FE2C55",  # TikTok red
-            "background": "#000000",
-            "text": "#FFFFFF",
-        },
-        "best_for": ["youth engagement", "viral content", "trending topics"],
-        "authenticity_tips": [
-            "Vertical video format",
-            "Bold text overlays",
-            "Trending style elements",
-        ],
-    },
-    "linkedin_post": {
-        "name": "LinkedIn Post",
-        "description": "LinkedIn feed post style",
-        "visual_guidance": "LinkedIn feed post, professional network UI, LinkedIn interface, authentic professional look",
-        "font_style": "LinkedIn font, professional sans-serif",
-        "colors": {
-            "primary": "#0077B5",  # LinkedIn blue
-            "secondary": "#000000",
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["professional networking", "B2B marketing", "career-focused content"],
-        "authenticity_tips": [
-            "Include profile elements",
-            "Professional tone",
-            "LinkedIn-style formatting",
-        ],
-    },
-    "app_store_listing": {
-        "name": "App Store Listing",
-        "description": "App store screenshot style",
-        "visual_guidance": "App store listing screenshot, app icon, ratings, screenshots, authentic app store appearance",
-        "font_style": "San Francisco, system font",
-        "colors": {
-            "primary": "#007AFF",  # iOS blue
-            "secondary": "#FF9500",
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["app promotion", "mobile apps", "app features"],
-        "authenticity_tips": [
-            "Include app icon",
-            "Star ratings",
-            "App store UI elements",
-        ],
-    },
-    "email_signature": {
-        "name": "Email Signature",
-        "description": "Professional email signature style",
-        "visual_guidance": "Professional email signature, contact info, logo, authentic email signature appearance",
-        "font_style": "Arial, Helvetica, professional fonts",
-        "colors": {
-            "primary": "#000000",
-            "secondary": "#666666",
-            "background": "#FFFFFF",
-            "text": "#000000",
-        },
-        "best_for": ["professional communication", "B2B outreach", "formal announcements"],
-        "authenticity_tips": [
-            "Include contact information",
-            "Professional formatting",
-            "Company logo if relevant",
-        ],
-    },
-}
-
-
-def get_all_containers() -> Dict[str, Dict[str, Any]]:
-    """Get all available container types."""
-    return CONTAINER_TYPES
-
-
-def get_container(key: str) -> Optional[Dict[str, Any]]:
-    """Get a specific container type by key."""
-    return CONTAINER_TYPES.get(key.lower().replace(" ", "_"))
-
-
-def get_random_container() -> Dict[str, Any]:
-    """Get a random container type."""
-    key = random.choice(list(CONTAINER_TYPES.keys()))
-    return {"key": key, **CONTAINER_TYPES[key]}
-
-
-def get_container_visual_guidance(container_key: str) -> str:
-    """Get visual guidance for a container type."""
-    container = get_container(container_key)
-    if container:
-        return container.get("visual_guidance", "")
-    return f"Container type: {container_key}, authentic appearance"
-
-
-def get_native_containers() -> List[str]:
-    """Get container types that look like native app interfaces."""
-    native = ["imessage", "whatsapp", "sms", "system_notification", "push_notification", "email_notification"]
-    return native
-
-
-def get_ugc_containers() -> List[str]:
-    """Get container types that look like user-generated content."""
-    ugc = ["reddit_post", "social_post", "sticky_note", "memo"]
-    return ugc
-
-
-def get_alert_containers() -> List[str]:
-    """Get container types that create urgency."""
-    alerts = ["bank_alert", "news_chyron", "browser_alert", "system_notification"]
-    return alerts
-

data/frameworks.py

@@ -24,6 +24,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "ALL CAPS with news prefix (BREAKING:, URGENT:, ALERT:)",
         "tone": "Urgent, newsworthy, time-sensitive",
         "psychological_triggers": ["FOMO", "Urgency", "Curiosity"],
+        "tags": [],
     },
     "mobile_post": {
         "name": "Mobile Post",
@@ -40,6 +41,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Short, punchy, action-oriented (under 8 words)",
         "tone": "Quick, casual, conversational",
         "psychological_triggers": ["Convenience", "Speed", "Ease"],
+        "tags": [],
     },
     "before_after": {
         "name": "Before/After",
@@ -56,6 +58,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Comparison format, specific numbers, transformation language",
         "tone": "Results-focused, proof-based, transformation",
         "psychological_triggers": ["Transformation", "Proof", "Results"],
+        "tags": [],
     },
     "testimonial": {
         "name": "Testimonial",
@@ -72,6 +75,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Quote format, numbers, social proof indicators",
         "tone": "Trustworthy, relatable, authentic",
         "psychological_triggers": ["Social Proof", "Trust", "Belonging"],
+        "tags": [],
     },
     "lifestyle": {
         "name": "Lifestyle",
@@ -88,6 +92,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Aspirational, emotional, lifestyle-focused",
         "tone": "Aspirational, emotional, inspiring",
         "psychological_triggers": ["Aspiration", "Desire", "Freedom"],
+        "tags": [],
     },
     "educational": {
         "name": "Educational",
@@ -104,6 +109,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Numbers, curiosity gaps, valuable information promise",
         "tone": "Informative, helpful, authoritative",
         "psychological_triggers": ["Curiosity", "Knowledge", "Fear of Missing Out"],
+        "tags": [],
     },
     "comparison": {
         "name": "Comparison",
@@ -120,6 +126,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Comparison language, competitive positioning",
         "tone": "Confident, comparative, fact-based",
         "psychological_triggers": ["Comparison", "Value", "Smart Choice"],
+        "tags": [],
     },
     "storytelling": {
         "name": "Storytelling",
@@ -136,6 +143,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Narrative hooks, story beginnings, curiosity builders",
         "tone": "Narrative, emotional, personal",
         "psychological_triggers": ["Empathy", "Curiosity", "Emotion"],
+        "tags": [],
     },
     "problem_solution": {
         "name": "Problem/Solution",
@@ -152,6 +160,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Problem questions, solution statements, relief language",
         "tone": "Empathetic, problem-aware, solution-focused",
         "psychological_triggers": ["Pain Relief", "Problem Awareness", "Hope"],
+        "tags": [],
     },
     "authority": {
         "name": "Authority",
@@ -168,6 +177,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Authority indicators, credentials, expert language",
         "tone": "Professional, authoritative, trustworthy",
         "psychological_triggers": ["Authority", "Trust", "Expertise"],
+        "tags": [],
     },
     "scarcity": {
         "name": "Scarcity",
@@ -184,6 +194,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Numbers, time limits, availability language",
         "tone": "Urgent, exclusive, time-sensitive",
         "psychological_triggers": ["FOMO", "Urgency", "Exclusivity"],
+        "tags": [],
     },
     "benefit_stack": {
         "name": "Benefit Stack",
@@ -200,6 +211,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Multiple benefits, parallel structure, value stacking",
         "tone": "Value-focused, comprehensive, efficient",
         "psychological_triggers": ["Value", "Convenience", "Completeness"],
+        "tags": [],
     },
     "risk_reversal": {
         "name": "Risk Reversal",
@@ -216,6 +228,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Guarantee language, risk removal, confidence builders",
         "tone": "Reassuring, confident, risk-free",
         "psychological_triggers": ["Security", "Trust", "Risk Reduction"],
+        "tags": [],
     },
     "contrarian": {
         "name": "Contrarian",
@@ -232,6 +245,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Contrarian statements, pattern breaks, unexpected angles",
         "tone": "Bold, provocative, thought-provoking",
         "psychological_triggers": ["Curiosity", "Differentiation", "Intellectual"],
+        "tags": [],
     },
     "case_study": {
         "name": "Case Study",
@@ -248,6 +262,7 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Specific examples, real names, concrete results",
         "tone": "Proof-based, specific, results-focused",
         "psychological_triggers": ["Proof", "Social Proof", "Results"],
+        "tags": [],
     },
     "interactive": {
         "name": "Interactive",
@@ -264,8 +279,627 @@ FRAMEWORKS: Dict[str, Dict[str, Any]] = {
         "headline_style": "Questions, interactive prompts, participation language",
         "tone": "Engaging, interactive, personalized",
         "psychological_triggers": ["Engagement", "Personalization", "Curiosity"],
+        "tags": [],
+    },
+
+    "imessage": {
+        "name": "iMessage",
+        "description": "iOS iMessage screenshot style",
+        "best_for": ["personal connection", "conversation", "informal offers"],
+        "visual_style": "iOS iMessage screenshot style, blue/green message bubbles, iPhone interface, authentic conversation look",
+        "headline_style": "Short, conversational, text-message phrasing",
+        "tone": "Personal, native, conversational",
+        "hook_examples": [
+            "You need to see this",
+            "Just saved a ton on this",
+            "Wait have you tried this?",
+            "My friend sent me this",
+            "This actually worked for me",
+        ],
+        "psychological_triggers": ["Personalization", "Trust", "Intimacy"],
+        "container_type": True,
+        "tags": ["container_type", "native", "chat_style"],
+        "font_style": "San Francisco, system font",
+        "colors": {
+            "primary": "#007AFF",
+            "secondary": "#34C759",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include battery %, time, signal bars",
+            "Use realistic conversation format",
+            "Keep messages short (2–4 messages)",
+        ],
+    },
+
+    "whatsapp": {
+        "name": "WhatsApp",
+        "description": "WhatsApp chat screenshot style",
+        "best_for": ["personal recommendations", "peer-to-peer", "urgent messages"],
+        "visual_style": "WhatsApp chat interface, green bubbles, checkmarks, authentic conversation feel",
+        "headline_style": "Casual chat-style lines, informal phrasing",
+        "tone": "Friendly, casual, personal",
+        "hook_examples": [
+            "Hey did you see this?",
+            "Just got this deal",
+            "You have to check this out",
+            "OMG this actually works",
+            "Sent you the link",
+        ],
+        "psychological_triggers": ["Trust", "Social Proof", "Urgency"],
+        "container_type": True,
+        "tags": ["container_type", "native", "chat_style"],
+        "font_style": "Helvetica Neue, system font",
+        "colors": {
+            "primary": "#25D366",
+            "secondary": "#128C7E",
+            "background": "#ECE5DD",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include double checkmarks (read receipts)",
+            "Add timestamps",
+            "Use typical WhatsApp formatting",
+        ],
+    },
+
+    "sms": {
+        "name": "SMS/Text",
+        "description": "Standard SMS text message style",
+        "best_for": ["urgent alerts", "personal messages", "time-sensitive offers"],
+        "visual_style": "Android/iOS SMS interface, simple text bubbles, notification style",
+        "headline_style": "Ultra-short alert-style text",
+        "tone": "Direct, urgent, concise",
+        "hook_examples": [
+            "Urgent: Your rate is ready",
+            "Limited time - reply now",
+            "Action required",
+            "Expires in 24 hrs",
+            "You qualify - tap to see",
+        ],
+        "psychological_triggers": ["Urgency", "Attention", "Interrupt"],
+        "container_type": True,
+        "tags": ["container_type", "native", "chat_style"],
+        "font_style": "Roboto or San Francisco",
+        "colors": {
+            "primary": "#2196F3",
+            "secondary": "#4CAF50",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Keep messages very short",
+            "Use typical SMS abbreviations",
+            "Include carrier/time info",
+        ],
+    },
+
+    "news_chyron": {
+        "name": "News Chyron",
+        "description": "Breaking news ticker style",
+        "best_for": ["breaking announcements", "urgent news", "time-sensitive offers"],
+        "visual_style": "Red/white scrolling ticker, TV news channel aesthetic, urgent feel",
+        "headline_style": "ALL CAPS with BREAKING / ALERT prefixes",
+        "tone": "Urgent, authoritative, time-sensitive",
+        "hook_examples": [
+            "BREAKING: Rates Drop 40%",
+            "ALERT: Limited Time Offer",
+        ],
+        "psychological_triggers": ["Urgency", "FOMO", "Attention"],
+        "container_type": True,
+        "tags": ["container_type", "alert"],
+        "font_style": "Impact, Arial Black, bold sans-serif",
+        "colors": {
+            "primary": "#FF0000",
+            "secondary": "#FFFFFF",
+            "background": "#000000",
+            "text": "#FFFFFF",
+        },
+        "authenticity_tips": [
+            "Use BREAKING/ALERT prefix",
+            "Include news channel logo area",
+            "Add scrolling ticker effect",
+        ],
     },
-}
+
+    "email_notification": {
+        "name": "Email Notification",
+        "description": "Email notification/preview style",
+        "best_for": ["official communications", "professional offers", "formal announcements"],
+        "visual_style": "Email client notification preview, sender + subject UI",
+        "headline_style": "Subject-line driven, professional phrasing",
+        "tone": "Professional, official, composed",
+        "hook_examples": [
+            "Your quote is ready for review",
+            "Important: Savings confirmation",
+            "Official notice - action required",
+            "Your application has been approved",
+            "Document attached: Your new rate",
+        ],
+        "psychological_triggers": ["Authority", "Trust"],
+        "container_type": True,
+        "tags": ["container_type", "native", "document_style"],
+        "font_style": "System font, Segoe UI, Roboto",
+        "colors": {
+            "primary": "#1A73E8",
+            "secondary": "#EA4335",
+            "background": "#FFFFFF",
+            "text": "#202124",
+        },
+        "authenticity_tips": [
+            "Include sender and subject",
+            "Add unread badge if relevant",
+            "Use realistic timestamps",
+        ],
+    },
+
+    "reddit_post": {
+        "name": "Reddit Post",
+        "description": "Reddit post/comment style",
+        "best_for": ["social proof", "user discussions", "authentic testimonials"],
+        "visual_style": "Reddit thread UI, upvotes, comments, forum-style layout",
+        "headline_style": "Casual post titles, story-driven",
+        "tone": "Authentic, conversational, community-driven",
+        "hook_examples": [
+            "Unpopular opinion but this actually saved me",
+            "Has anyone else tried this?",
+            "Finally something that worked",
+            "PSA: You might be overpaying",
+            "TIL there's a way to get lower rates",
+        ],
+        "psychological_triggers": ["Social Proof", "Belonging", "Authenticity"],
+        "container_type": True,
+        "tags": ["container_type", "ugc", "chat_style"],
+        "font_style": "Noto Sans, Arial",
+        "colors": {
+            "primary": "#FF4500",
+            "secondary": "#0079D3",
+            "background": "#DAE0E6",
+            "text": "#1A1A1B",
+        },
+        "authenticity_tips": [
+            "Include upvote counts",
+            "Add anonymous-style usernames",
+            "Reference subreddit context",
+        ],
+    },
+
+    "system_notification": {
+        "name": "System Notification",
+        "description": "iOS/Android system notification popup",
+        "best_for": ["urgent alerts", "app notifications", "system messages"],
+        "visual_style": "Minimal OS notification banner, plain system UI",
+        "headline_style": "1-line alert text",
+        "tone": "Neutral, urgent, system-level",
+        "hook_examples": [
+            "Your savings are ready",
+            "New message: Quote available",
+            "Reminder: Offer expires soon",
+            "Update: Action required",
+            "You have a new offer",
+        ],
+        "psychological_triggers": ["Interrupt", "Urgency", "Attention"],
+        "container_type": True,
+        "tags": ["container_type", "native", "alert"],
+        "font_style": "San Francisco, Roboto, system font",
+        "colors": {
+            "primary": "#000000",
+            "secondary": "#666666",
+            "background": "#F2F2F2",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "NO emojis or decorative elements",
+            "Keep to 1–2 short lines",
+            "Use app icon if relevant",
+        ],
+        "avoid": ["emojis", "decorative elements", "gradients"],
+    },
+
+    "push_notification": {
+        "name": "Push Notification",
+        "description": "Mobile app push notification style",
+        "best_for": ["app alerts", "time-sensitive messages", "quick updates"],
+        "visual_style": "Mobile push banner with app icon and timestamp",
+        "headline_style": "5–7 word alert headline",
+        "tone": "Immediate, concise, action-oriented",
+        "hook_examples": [
+            "Your quote is ready - tap to view",
+            "Limited time: Save up to 40%",
+            "New offer just for you",
+            "Don't miss out - ends soon",
+            "You're approved - see your rate",
+        ],
+        "psychological_triggers": ["Urgency", "Attention"],
+        "container_type": True,
+        "tags": ["container_type", "native", "alert"],
+        "font_style": "System font",
+        "colors": {
+            "primary": "#007AFF",
+            "secondary": "#8E8E93",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include app icon",
+            "Very short headline",
+            "Add timestamp (now / 2m ago)",
+        ],
+    },
+    "sticky_note": {
+        "name": "Sticky Note",
+        "description": "Handwritten sticky note overlay",
+        "best_for": ["personal reminders", "quick tips", "informal notes"],
+        "visual_style": "Yellow sticky note overlay on image, handwritten-style text, slightly wrinkled paper texture",
+        "headline_style": "Short handwritten notes, casual phrasing",
+        "tone": "Casual, personal, informal",
+        "hook_examples": [
+            "Try this first!",
+            "Don't forget - call them",
+            "Saved me $$$",
+            "Best tip I got",
+            "Do this before Friday",
+        ],
+        "psychological_triggers": ["Personalization", "Informality", "Authenticity"],
+        "container_type": True,
+        "tags": ["container_type", "ugc"],
+        "font_style": "Handwriting fonts, marker style",
+        "colors": {
+            "primary": "#FFEB3B",
+            "secondary": "#FFC107",
+            "background": "#FFEB3B",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Slight angle/tilt",
+            "Handwritten font style",
+            "Paper texture/wrinkles",
+        ],
+    },
+
+    "memo": {
+        "name": "Internal Memo",
+        "description": "Office memo/document style",
+        "best_for": ["official announcements", "leaked documents", "internal secrets"],
+        "visual_style": "Typewritten internal memo on yellow/white paper, document-style layout",
+        "headline_style": "Formal memo headers, internal document language",
+        "tone": "Formal, serious, confidential",
+        "hook_examples": [
+            "CONFIDENTIAL: Rate reduction notice",
+            "INTERNAL: New savings program",
+            "MEMO: Policy update effective immediately",
+            "RESTRICTED: Preferred customer rates",
+            "OFFICIAL: Your eligibility confirmed",
+        ],
+        "psychological_triggers": ["Authority", "Curiosity", "Exclusivity"],
+        "container_type": True,
+        "tags": ["container_type", "ugc", "document_style"],
+        "font_style": "Courier, typewriter fonts",
+        "colors": {
+            "primary": "#000000",
+            "secondary": "#333333",
+            "background": "#FFFFCC",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Add CONFIDENTIAL stamp if relevant",
+            "Include date, to/from fields",
+            "Paper texture or fold marks",
+        ],
+    },
+
+    "browser_alert": {
+        "name": "Browser Alert",
+        "description": "Browser popup / alert dialog",
+        "best_for": ["urgent warnings", "system alerts", "confirmation messages"],
+        "visual_style": "Browser dialog box with alert icon, OK/Cancel buttons",
+        "headline_style": "Short alert-style system messages",
+        "tone": "Urgent, system-level, direct",
+        "hook_examples": [
+            "You qualify for savings. Continue?",
+            "Limited offer detected. Accept?",
+            "Your rate is ready. View now?",
+            "Warning: Price increases tomorrow",
+            "Confirm your discount before it expires",
+        ],
+        "psychological_triggers": ["Urgency", "Interrupt", "Attention"],
+        "container_type": True,
+        "tags": ["container_type", "alert", "document_style"],
+        "font_style": "System font, Segoe UI",
+        "colors": {
+            "primary": "#0078D4",
+            "secondary": "#D83B01",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include browser chrome",
+            "Add alert icon",
+            "Use realistic button styling",
+        ],
+    },
+
+    "social_post": {
+        "name": "Social Media Post",
+        "description": "Facebook / Instagram feed post style",
+        "best_for": ["social proof", "user content", "organic feel"],
+        "visual_style": "Social media feed UI with profile, likes, comments",
+        "headline_style": "Casual post captions, organic phrasing",
+        "tone": "Social, relatable, authentic",
+        "hook_examples": [
+            "Okay so I finally did the thing",
+            "No one talks about this but",
+            "Just had to share this",
+            "Game changer honestly",
+            "Why did I wait so long",
+        ],
+        "psychological_triggers": ["Social Proof", "Belonging", "Authenticity"],
+        "container_type": True,
+        "tags": ["container_type", "ugc", "chat_style"],
+        "font_style": "Helvetica, system font",
+        "colors": {
+            "primary": "#1877F2",
+            "secondary": "#E4405F",
+            "background": "#FFFFFF",
+            "text": "#1C1E21",
+        },
+        "authenticity_tips": [
+            "Include profile picture",
+            "Add like/comment counts",
+            "Use platform-native formatting",
+        ],
+    },
+
+    "standard": {
+        "name": "Standard Ad",
+        "description": "Clean, professional ad format",
+        "best_for": ["professional campaigns", "brand awareness", "general advertising"],
+        "visual_style": "Clean ad layout, clear headline and CTA, professional design",
+        "headline_style": "Clear benefit-driven headline",
+        "tone": "Professional, neutral, brand-safe",
+        "hook_examples": [
+            "Get your free quote in minutes",
+            "Compare rates. Save money.",
+            "Trusted by thousands of customers",
+            "Simple. Fast. Affordable.",
+            "See how much you could save",
+        ],
+        "psychological_triggers": ["Clarity", "Trust", "Professionalism"],
+        "container_type": True,
+        "tags": ["container_type"],
+        "font_style": "Clean sans-serif fonts",
+        "colors": {
+            "primary": "#2196F3",
+            "secondary": "#FF9800",
+            "background": "#FFFFFF",
+            "text": "#212121",
+        },
+        "authenticity_tips": [
+            "Clear visual hierarchy",
+            "Prominent CTA",
+            "Brand-consistent styling",
+        ],
+    },
+
+    "telegram": {
+        "name": "Telegram",
+        "description": "Telegram chat message style",
+        "best_for": ["personal messages", "group chats", "informal communication"],
+        "visual_style": "Telegram chat interface, blue message bubbles",
+        "headline_style": "Casual chat-style lines",
+        "tone": "Informal, conversational",
+        "hook_examples": [
+            "Check this out",
+            "Thought you'd want to see",
+            "This is the one",
+            "Finally found it",
+            "Sending you the link",
+        ],
+        "psychological_triggers": ["Personalization", "Trust"],
+        "container_type": True,
+        "tags": ["container_type", "native", "chat_style"],
+        "font_style": "Roboto, system font",
+        "colors": {
+            "primary": "#3390EC",
+            "secondary": "#0088CC",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include Telegram UI elements",
+            "Use typical Telegram formatting",
+            "Add read receipts if relevant",
+        ],
+    },
+
+    "slack": {
+        "name": "Slack",
+        "description": "Slack workspace message style",
+        "best_for": ["team communication", "workplace announcements", "professional updates"],
+        "visual_style": "Slack channel UI with avatars and message threads",
+        "headline_style": "Short internal-style announcements",
+        "tone": "Professional, internal, conversational",
+        "hook_examples": [
+            "Heads up - new rates live",
+            "FYI team discount available",
+            "Quick update on savings program",
+            "Reminder: Enrollment closes Friday",
+            "PSA: Worth checking your rate",
+        ],
+        "psychological_triggers": ["Authority", "Belonging", "Professionalism"],
+        "container_type": True,
+        "tags": ["container_type", "native", "chat_style"],
+        "font_style": "Lato, Slack font",
+        "colors": {
+            "primary": "#4A154B",
+            "secondary": "#36C5F0",
+            "background": "#FFFFFF",
+            "text": "#1D1C1D",
+        },
+        "authenticity_tips": [
+            "Include channel name",
+            "Add user avatar",
+            "Use Slack message formatting",
+        ],
+    },
+
+    "instagram_story": {
+        "name": "Instagram Story",
+        "description": "Instagram story frame style",
+        "best_for": ["social media engagement", "story-style content", "mobile-first ads"],
+        "visual_style": "Vertical 9:16 Instagram story UI with overlays",
+        "headline_style": "Big bold overlays, short phrases",
+        "tone": "Energetic, visual, trendy",
+        "hook_examples": [
+            "Swipe to see 👆",
+            "No one talks about this",
+            "POV: You finally save",
+            "Wait for it...",
+            "This changed everything",
+        ],
+        "psychological_triggers": ["Engagement", "FOMO", "Visual Appeal"],
+        "container_type": True,
+        "tags": ["container_type", "ugc"],
+        "font_style": "Instagram font, system font",
+        "colors": {
+            "primary": "#E4405F",
+            "secondary": "#833AB4",
+            "background": "#000000",
+            "text": "#FFFFFF",
+        },
+        "authenticity_tips": [
+            "Vertical format (9:16)",
+            "Include story UI elements",
+            "Use Instagram-style fonts",
+        ],
+    },
+
+    "tiktok_style": {
+        "name": "TikTok Style",
+        "description": "TikTok video frame style",
+        "best_for": ["youth engagement", "viral content", "trending topics"],
+        "visual_style": "Vertical TikTok video UI with overlays",
+        "headline_style": "Bold, punchy on-screen text",
+        "tone": "High-energy, playful, trend-driven",
+        "hook_examples": [
+            "POV: you finally get a good rate",
+            "Wait this actually works??",
+            "No one told me this",
+            "The secret they don't want you to know",
+            "Drop a 👋 if you need this",
+        ],
+        "psychological_triggers": ["Novelty", "Engagement", "Trendiness"],
+        "container_type": True,
+        "tags": ["container_type", "ugc"],
+        "font_style": "TikTok font, bold sans-serif",
+        "colors": {
+            "primary": "#000000",
+            "secondary": "#FE2C55",
+            "background": "#000000",
+            "text": "#FFFFFF",
+        },
+        "authenticity_tips": [
+            "Vertical video format",
+            "Bold text overlays",
+            "Trending style elements",
+        ],
+    },
+
+    "linkedin_post": {
+        "name": "LinkedIn Post",
+        "description": "LinkedIn feed post style",
+        "best_for": ["professional networking", "B2B marketing", "career-focused content"],
+        "visual_style": "LinkedIn feed UI with professional profile elements",
+        "headline_style": "Professional, insight-driven headlines",
+        "tone": "Professional, authoritative, thoughtful",
+        "hook_examples": [
+            "3 lessons I learned about saving on coverage",
+            "Why most people overpay (and how to fix it)",
+            "The one change that cut my costs 40%",
+            "A thread on what actually moves the needle",
+            "Unpopular take: You might be underinsured",
+        ],
+        "psychological_triggers": ["Authority", "Credibility", "Professionalism"],
+        "container_type": True,
+        "tags": ["container_type", "ugc"],
+        "font_style": "LinkedIn font, professional sans-serif",
+        "colors": {
+            "primary": "#0077B5",
+            "secondary": "#000000",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include profile elements",
+            "Maintain professional tone",
+            "Use LinkedIn-style formatting",
+        ],
+    },
+
+    "app_store_listing": {
+        "name": "App Store Listing",
+        "description": "App store screenshot style",
+        "best_for": ["app promotion", "mobile apps", "app features"],
+        "visual_style": "App store listing UI with icon, ratings, screenshots",
+        "headline_style": "Feature-focused, benefit-driven",
+        "tone": "Polished, product-focused",
+        "hook_examples": [
+            "Get your quote in 2 minutes",
+            "Compare. Save. Done.",
+            "Rated 4.9 by 50,000+ users",
+            "Simple quotes. Real savings.",
+            "The easy way to lower your rate",
+        ],
+        "psychological_triggers": ["Trust", "Clarity", "Social Proof"],
+        "container_type": True,
+        "tags": ["container_type", "native"],
+        "font_style": "San Francisco, system font",
+        "colors": {
+            "primary": "#007AFF",
+            "secondary": "#FF9500",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include app icon",
+            "Star ratings",
+            "Use app store UI elements",
+        ],
+    },
+
+    "email_signature": {
+        "name": "Email Signature",
+        "description": "Professional email signature style",
+        "best_for": ["professional communication", "B2B outreach", "formal announcements"],
+        "visual_style": "Professional email signature with contact details and logo",
+        "headline_style": "Name / role driven hierarchy",
+        "tone": "Formal, professional",
+        "hook_examples": [
+            "Get your free quote today",
+            "Trusted advisor | Licensed agent",
+            "Let's find your best rate",
+            "Serving clients since 2010",
+            "Reply for a personalized quote",
+        ],
+        "psychological_triggers": ["Authority", "Trust"],
+        "container_type": True,
+        "tags": ["container_type", "document_style"],
+        "font_style": "Arial, Helvetica, professional fonts",
+        "colors": {
+            "primary": "#000000",
+            "secondary": "#666666",
+            "background": "#FFFFFF",
+            "text": "#000000",
+        },
+        "authenticity_tips": [
+            "Include contact information",
+            "Clean professional formatting",
+            "Company logo if relevant",
+        ],
+    },
+
+    }
 
 # Framework examples by niche
 NICHE_FRAMEWORK_EXAMPLES: Dict[str, Dict[str, List[str]]] = {
@@ -392,3 +1026,49 @@ def get_framework_hook_examples(framework_key: str, niche: Optional[str] = None)
     framework = FRAMEWORKS.get(framework_key)
     return framework.get("hook_examples", []) if framework else []
 
+
+# ---------------------------------------------------------------------------
+# Container-type framework helpers (visual format / "container" = framework with container_type=True)
+# ---------------------------------------------------------------------------
+
+def get_framework_visual_guidance(framework_key: str) -> str:
+    """Get visual guidance for a framework (used for image generation)."""
+    fw = FRAMEWORKS.get(framework_key)
+    if fw:
+        return fw.get("visual_style", "") or fw.get("visual_guidance", "")
+    return f"Framework: {framework_key}, authentic appearance"
+
+
+def get_all_container_type_frameworks() -> Dict[str, Dict[str, Any]]:
+    """Get all frameworks that are container-type (native/visual format styles)."""
+    return {k: v for k, v in FRAMEWORKS.items() if v.get("container_type")}
+
+
+def get_frameworks_by_tag(tag: str) -> List[str]:
+    """Return framework keys that have the given tag."""
+    return [k for k, v in FRAMEWORKS.items() if tag in v.get("tags", [])]
+
+
+def get_native_frameworks() -> List[str]:
+    """Framework keys that look like native app interfaces."""
+    return get_frameworks_by_tag("native")
+
+
+def get_ugc_frameworks() -> List[str]:
+    """Framework keys that look like user-generated content."""
+    return get_frameworks_by_tag("ugc")
+
+
+def get_alert_frameworks() -> List[str]:
+    """Framework keys that create urgency / alert style."""
+    return get_frameworks_by_tag("alert")
+
+
+def get_random_container_type_framework() -> Dict[str, Any]:
+    """Get a random framework that is a container-type (for ad format selection)."""
+    container_frameworks = get_all_container_type_frameworks()
+    if not container_frameworks:
+        return get_random_framework()
+    key = random.choice(list(container_frameworks.keys()))
+    return {"key": key, **container_frameworks[key]}
+

data/glp1.py

@@ -638,34 +638,6 @@ COPY_TEMPLATES = [
     },
 ]
 
-# CTAs for variety - Updated with high-converting patterns
-CTAS = [
-    # Discovery/Eligibility CTAs (highest conversion)
-    "See If You Qualify",
-    "Check Your Eligibility",
-    "Take The Quiz",
-    "Calculate Your Results",
-    "See How Much You Could Lose",
-    
-    # Action CTAs
-    "Start Your Transformation",
-    "Get Your Personalized Plan",
-    "Claim Your Consultation",
-    "Learn More",
-    "See Your Options",
-    
-    # Urgency CTAs
-    "Start Now",
-    "Don't Wait Another Day",
-    "Begin Today",
-    "Get Started",
-    
-    # Specific CTAs
-    "Get Your Prescription",
-    "Join Thousands Who Transformed",
-    "See Real Results",
-]
-
 # ============================================================================
 # SECTION 3: VISUAL LIBRARY - Category Entry Points & Psychological Moments
 # Based on DirectMeds Marketing Brief: 7 Ws, CEPs, Life-Force 8, Stage of Awareness
@@ -986,6 +958,84 @@ def get_niche_data():
         "creative_directions": CREATIVE_DIRECTIONS,
         "visual_moods": VISUAL_MOODS,
         "copy_templates": COPY_TEMPLATES,
-        "ctas": CTAS,
+        "niche_guidance": """
+NICHE-SPECIFIC REQUIREMENTS (GLP-1 / WEIGHT LOSS):
+- Focus on TRANSFORMATION and emotional journey
+- Use VARIETY in visual concepts: quiz/interactive interfaces, medical/doctor settings, scale/measurement moments, mirror reflections, lifestyle/confidence scenes, testimonial portraits, celebrity references, before/after (only when strategy specifically calls for it), or other diverse visual types
+- Use authentic emotions: shame, hope, confidence, transformation, urgency, curiosity
+- Target pain points: failed diets, body image, social acceptance, health fears
+- Messaging must feel ASPIRATIONAL with urgency
+- Visual concepts should vary: quiz screens, medical authority, scale moments, lifestyle changes, confidence moments, testimonial style, or transformation proof (when appropriate)
+- AVOID: defaulting to before/after for every image - use diverse visual approaches
+- AVOID: unrealistic body standards, extreme before/after manipulation
+- AVOID: medical claims without proper framing, shame-based imagery only
+- Include elements of: medical authority, social proof, simplicity, variety
+""",
+        "price_config": {
+            "guidance": "Consider using specific prices if relevant to the ad format. Typical range: $197-$497. Only include if it enhances the message and fits the ad strategy.",
+            "type": "weight_loss",
+        },
+        "number_config": {
+            "type": "weight_loss",
+            "before_range": [180, 280],
+            "loss_range": [25, 65],
+            "days_options": [60, 90, 120],
+            "sizes_range": [2, 5],
+            "labels": {"before": "lbs", "after": "lbs", "difference": "lbs", "days": "days", "sizes": "dress sizes", "metric": "pounds lost"},
+        },
+        "image_guidance": """
+NICHE REQUIREMENTS (GLP-1):
+- Use VARIETY in visual types
+- Visual options include: quiz/interactive interfaces, doctor/medical settings, person on scale, mirror reflections, lifestyle/confidence scenes, testimonial portraits, celebrity references, measurement moments, or before/after (only when the strategy specifically requires it)
+- Show REAL people in various moments (not just transformation)
+- Body types should be relatable (not fitness models)
+- Include authentic lifestyle elements: real clothes, real settings
+- Medical elements should look professional and trustworthy
+- Confidence/transformation moments should feel genuine
+- AVOID: defaulting to before/after for every image - prioritize visual variety
+- AVOID: extreme body manipulation, unrealistic transformations, shame-inducing imagery
+- AVOID: elderly people over 65, senior citizens, very old looking people, gray-haired elderly groups
+- ENCOURAGE: diverse visual concepts that match the strategy (quiz for quiz strategy, medical for authority strategy, lifestyle for aspiration, etc.)
+- AGE GUIDANCE: Show people aged 30-50 primarily. DO NOT default to elderly/senior citizens. Target audience is middle-aged adults (30s-40s), NOT seniors.
+""",
+        "image_niche_guidance_short": """
+NICHE: GLP-1 / Weight Loss
+- Show real transformation moments
+- People should be relatable, not fitness models
+- Confidence and lifestyle improvement focus""",
+        "prompt_sanitization_replacements": [
+            (r'\b(elderly|senior|seniors|old people|old person)\b', 'middle-aged adult'),
+            (r'\b(grandparent|grandfather|grandmother|grandma|grandpa)\b', 'parent'),
+            (r'\b(70[\s-]?year[\s-]?old|80[\s-]?year[\s-]?old|65[\s-]?year[\s-]?old)\b', '40-year-old'),
+            (r'\b(in their 60s|in their 70s|in their 80s)\b', 'in their 40s'),
+            (r'\b(retirement age|retired person|retiree)\b', 'working professional'),
+            (r'\bgray[\s-]?haired elderly\b', 'confident adult'),
+            (r'\bsenior citizen\b', 'adult'),
+        ],
+        "visual_library": {
+            "diet_fatigue": DIET_FATIGUE_VISUALS,
+            "clothes_body_awareness": CLOTHES_BODY_AWARENESS_VISUALS,
+            "health_wake_up_calls": HEALTH_WAKE_UP_CALLS_VISUALS,
+            "mental_load_food_noise": MENTAL_LOAD_FOOD_NOISE_VISUALS,
+            "survival_life_extension": SURVIVAL_LIFE_EXTENSION_VISUALS,
+            "freedom_from_fear_pain": FREEDOM_FROM_FEAR_PAIN_VISUALS,
+            "sexual_companionship": SEXUAL_COMPANIONSHIP_VISUALS,
+            "comfortable_living": COMFORTABLE_LIVING_VISUALS,
+            "superiority_winning": SUPERIORITY_WINNING_VISUALS,
+            "care_protection_loved_ones": CARE_PROTECTION_LOVED_ONES_VISUALS,
+            "social_approval": SOCIAL_APPROVAL_VISUALS,
+            "why_moment": WHY_MOMENT_VISUALS,
+            "when_moment": WHEN_MOMENT_VISUALS,
+            "where_moment": WHERE_MOMENT_VISUALS,
+            "with_whom": WITH_WHOM_VISUALS,
+            "with_what_activity": WITH_WHAT_ACTIVITY_VISUALS,
+            "while_wearing_using": WHILE_WEARING_USING_VISUALS,
+            "while_feeling": WHILE_FEELING_VISUALS,
+            "unaware": UNAWARE_VISUALS,
+            "problem_aware": PROBLEM_AWARE_VISUALS,
+            "solution_aware": SOLUTION_AWARE_VISUALS,
+            "product_aware": PRODUCT_AWARE_VISUALS,
+            "most_aware": MOST_AWARE_VISUALS,
+        },
     }
 

data/home_insurance.py

@@ -688,25 +688,6 @@ COPY_TEMPLATES = [
     },
 ]
 
-CTAS = [
-    "Check Your Eligibility",
-    "See If You Qualify",
-    "Check Eligibility Now",
-    "Tap To See Your Rate",
-    "Calculate Your Savings",
-    "Get Your Free Quote",
-    "See Your New Rate",
-    "Find Out How Much You Can Save",
-    "Click To See Your Savings",
-    "Get Protected Now",
-    "Start Saving Today",
-    "Don't Miss This",
-    "Claim Your Rate",
-    "Seniors: Check Your Rate",
-    "See Senior Rates",
-    "50+: Get Your Quote",
-]
-
 # ============================================================================
 # SECTION 4: AGGREGATED DATA
 # ============================================================================
@@ -737,5 +718,62 @@ def get_niche_data():
         "creative_directions": CREATIVE_DIRECTIONS,
         "visual_moods": VISUAL_MOODS,
         "copy_templates": COPY_TEMPLATES,
-        "ctas": CTAS,
+        "niche_guidance": """
+NICHE-SPECIFIC REQUIREMENTS (HOME INSURANCE):
+- Focus on REALISTIC scenarios homeowners can identify with
+- Show real situations: storm damage, fire, flood, theft, protection
+- Use authentic emotions: fear of loss, relief of protection, family safety
+- Target pain points: high premiums, disaster fears, coverage gaps, savings desire
+- Messaging must feel URGENT but not fear-mongering
+- Visual concepts: real homes, real disasters, real families, real protection
+- AVOID: fantasy elements, castles, fortresses, unrealistic scenarios
+- AVOID: generic stock photo families, overly polished imagery
+""",
+        "price_config": {
+            "guidance": "Consider using oddly specific prices (e.g., $97.33 instead of $100) if the ad format calls for it. Typical range: $37-$147/month. Only include if it enhances believability and fits the ad format.",
+            "type": "insurance",
+            "before_range": [1200, 2400],
+            "savings_pct_range": [0.55, 0.75],
+            "labels": {"before": "$/year", "after": "$/year", "difference": "$", "metric": "savings per year"},
+        },
+        "number_config": {
+            "type": "savings",
+            "before_range": [1200, 2400],
+            "savings_pct_range": [0.55, 0.75],
+            "labels": {"before": "$/year", "after": "$/year", "difference": "$", "metric": "savings per year"},
+        },
+        "image_guidance": """
+NICHE REQUIREMENTS:
+- Show REAL American suburban homes (single-family, realistic architecture)
+- Include authentic elements: lawns, driveways, neighborhoods
+- People should look like real homeowners (diverse, relatable, 30-60 age range)
+- Disaster scenes should be realistic but not gratuitous
+- Protection/safety imagery should feel reassuring, not corporate
+- AVOID: mansions, castles, fantasy homes, unrealistic scenarios
+""",
+        "image_niche_guidance_short": """
+NICHE: Home Insurance
+- Show real American homes, suburban settings
+- People should be diverse, relatable homeowners (30-60)
+- Disaster scenes should be realistic but not gratuitous""",
+        "prompt_sanitization_replacements": [
+            (r'\b(flat|apartment|condo)\b(?! insurance)', 'house'),
+            (r'\b(mansion|castle|estate)\b', 'suburban home'),
+            (r'\b(european|british|uk) style home\b', 'American suburban home'),
+        ],
+        "visual_library": {
+            "protection_safety": PROTECTION_SAFETY_VISUALS,
+            "disaster_fear": DISASTER_FEAR_VISUALS,
+            "family_emotional": FAMILY_EMOTIONAL_VISUALS,
+            "first_time_homebuyer": FIRST_TIME_HOMEBUYER_VISUALS,
+            "asset_investment": ASSET_INVESTMENT_VISUALS,
+            "problem_risk": PROBLEM_RISK_VISUALS,
+            "relief": RELIEF_VISUALS,
+            "mortgage_bank": MORTGAGE_BANK_VISUALS,
+            "comparison_choice": COMPARISON_CHOICE_VISUALS,
+            "minimal_symbolic": MINIMAL_SYMBOLIC_VISUALS,
+            "lifestyle": LIFESTYLE_VISUALS,
+            "text_first": TEXT_FIRST_VISUALS,
+            "seasonal": SEASONAL_VISUALS,
+        },
     }

frontend/app/gallery/[id]/page.tsx

@@ -55,7 +55,7 @@ export default function AdDetailPage() {
           setImageSrc(null);
         }
       } else {
-        const { primary, fallback } = getImageUrlFallback(ad.r2_url || ad.image_url, ad.image_filename);
+        const { primary, fallback } = getImageUrlFallback(ad.image_url, ad.image_filename, ad.r2_url);
         setImageSrc(primary || fallback);
       }
       setImageError(false);
@@ -151,7 +151,7 @@ export default function AdDetailPage() {
         filename = ad.metadata.original_image_filename || `original-${ad.id}.png`;
       } else {
         // Download corrected/current image
-        const { primary } = getImageUrlFallback(ad.r2_url || ad.image_url, ad.image_filename);
+        const { primary } = getImageUrlFallback(ad.image_url, ad.image_filename, ad.r2_url);
         imageUrl = primary || null;
         filename = ad.image_filename || `ad-${ad.id}.png`;
       }
@@ -186,7 +186,7 @@ export default function AdDetailPage() {
 
   const handleImageError = () => {
     if (!ad) return;
-    const { fallback } = getImageUrlFallback(ad.image_url, ad.image_filename);
+    const { fallback } = getImageUrlFallback(ad.image_url, ad.image_filename, ad.r2_url);
     if (!imageError && fallback && imageSrc) {
       setImageSrc(fallback);
       setImageError(true);

frontend/app/page.tsx

@@ -283,7 +283,7 @@ export default function Dashboard() {
             ) : (
               <div className="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6">
                 {recentAds.map((ad, index) => {
-                  const { primary, fallback } = getImageUrlFallback(ad.image_url, ad.image_filename);
+                  const { primary, fallback } = getImageUrlFallback(ad.image_url, ad.image_filename, ad.r2_url);
                   const initialSrc = primary || fallback;
 
                   return (

frontend/components/gallery/AdCard.tsx

@@ -28,7 +28,7 @@ export const AdCard: React.FC<AdCardProps> = memo(({
   onSelect,
   hasAnySelection = false,
 }) => {
-  const { primary, fallback } = getImageUrlFallback(ad.image_url, ad.image_filename);
+  const { primary, fallback } = getImageUrlFallback(ad.image_url, ad.image_filename, ad.r2_url);
   const [imageSrc, setImageSrc] = useState<string | null>(primary || fallback);
   const [imageError, setImageError] = useState(false);
 

frontend/lib/utils/formatters.ts

@@ -80,29 +80,38 @@ export const truncateText = (text: string, maxLength: number): string => {
   return text.slice(0, maxLength) + "...";
 };
 
-export const getImageUrl = (imageUrl: string | null | undefined, filename: string | null | undefined): string | null => {
-  // Prefer R2/external URL if it's a valid HTTP/HTTPS URL (R2 URLs or Replicate URLs)
-  // This ensures R2 URLs are always used when available
-  if (imageUrl && typeof imageUrl === 'string' && (imageUrl.startsWith('http://') || imageUrl.startsWith('https://'))) {
-    return imageUrl;
-  }
-  // Fallback to local filename only if no external URL exists
-  if (filename) {
-    const apiUrl = process.env.NEXT_PUBLIC_API_URL || "http://localhost:8000";
-    return `${apiUrl}/images/${filename}`;
-  }
+const getApiBase = () => process.env.NEXT_PUBLIC_API_URL || "http://localhost:8000";
+
+const isAbsoluteUrl = (url: string) =>
+  typeof url === "string" && (url.startsWith("http://") || url.startsWith("https://"));
+
+export const getImageUrl = (
+  imageUrl: string | null | undefined,
+  filename: string | null | undefined,
+  r2Url?: string | null
+): string | null => {
+  const best = r2Url ?? imageUrl;
+  if (best && isAbsoluteUrl(best)) return best;
+  if (filename) return `${getApiBase()}/images/${filename}`;
+  if (imageUrl && typeof imageUrl === "string" && imageUrl.startsWith("/"))
+    return `${getApiBase()}${imageUrl}`;
   return null;
 };
 
-export const getImageUrlFallback = (imageUrl: string | null | undefined, filename: string | null | undefined): { primary: string | null; fallback: string | null } => {
-  // Primary: R2/external URL if it's a valid HTTP/HTTPS URL
-  // This ensures R2 URLs are always prioritized
-  const primary = (imageUrl && typeof imageUrl === 'string' && (imageUrl.startsWith('http://') || imageUrl.startsWith('https://'))) 
-    ? imageUrl 
-    : null;
-  // Fallback: local filename only if no external URL
-  const fallback = filename 
-    ? `${process.env.NEXT_PUBLIC_API_URL || "http://localhost:8000"}/images/${filename}` 
-    : null;
+export const getImageUrlFallback = (
+  imageUrl: string | null | undefined,
+  filename: string | null | undefined,
+  r2Url?: string | null
+): { primary: string | null; fallback: string | null } => {
+  const apiBase = getApiBase();
+  const best = r2Url ?? imageUrl;
+  const primary =
+    best && isAbsoluteUrl(best) ? best : null;
+  const fromFilename = filename ? `${apiBase}/images/${filename}` : null;
+  const fromRelative =
+    imageUrl && typeof imageUrl === "string" && imageUrl.startsWith("/")
+      ? `${apiBase}${imageUrl}`
+      : null;
+  const fallback = fromFilename ?? fromRelative ?? null;
   return { primary, fallback };
 };

main.py

@@ -2321,6 +2321,7 @@ async def list_stored_ads(
                 "cta": ad.get("cta", ""),
                 "psychological_angle": ad.get("psychological_angle", ""),
                 "image_url": ad.get("image_url"),
+                "r2_url": ad.get("r2_url"),
                 "image_filename": ad.get("image_filename"),
                 "image_model": ad.get("image_model"),
                 "angle_key": ad.get("angle_key"),

services/database.py

@@ -106,6 +106,7 @@ class DatabaseService:
         why_it_works: str,
         username: str,  # Required: username of the user creating the ad
         image_url: Optional[str] = None,
+        r2_url: Optional[str] = None,
         image_filename: Optional[str] = None,
         image_model: Optional[str] = None,
         image_seed: Optional[int] = None,
@@ -146,6 +147,7 @@ class DatabaseService:
                 "why_it_works": why_it_works,
                 "username": username,  # Store username for filtering
                 "image_url": image_url,
+                "r2_url": r2_url,
                 "image_filename": image_filename,
                 "image_model": image_model,
                 "image_seed": image_seed,

services/generator.py

@@ -58,10 +58,9 @@ except ImportError:
 # Data module imports
 from data import home_insurance, glp1, auto_insurance
 from services.matrix import matrix_service
-from data.frameworks import get_frameworks_for_niche, get_framework_hook_examples, get_all_frameworks
-from data.containers import (
-    get_random_container, get_container_visual_guidance, get_native_containers,
-    get_ugc_containers, get_alert_containers, get_all_containers
+from data.frameworks import (
+    get_frameworks_for_niche, get_framework_hook_examples, get_all_frameworks,
+    get_framework, get_framework_visual_guidance,
 )
 from data.hooks import get_random_hook_style, get_power_words, get_random_cta as get_hook_cta
 from data.triggers import get_random_trigger, get_trigger_combination, get_triggers_for_niche
@@ -319,51 +318,8 @@ class AdGenerator:
         Get visual library categories for a niche.
         Returns dict mapping category names to visual descriptions.
         """
-        if niche == "home_insurance":
-            from data import home_insurance
-            return {
-                "protection_safety": home_insurance.PROTECTION_SAFETY_VISUALS,
-                "disaster_fear": home_insurance.DISASTER_FEAR_VISUALS,
-                "family_emotional": home_insurance.FAMILY_EMOTIONAL_VISUALS,
-                "first_time_homebuyer": home_insurance.FIRST_TIME_HOMEBUYER_VISUALS,
-                "asset_investment": home_insurance.ASSET_INVESTMENT_VISUALS,
-                "problem_risk": home_insurance.PROBLEM_RISK_VISUALS,
-                "relief": home_insurance.RELIEF_VISUALS,
-                "mortgage_bank": home_insurance.MORTGAGE_BANK_VISUALS,
-                "comparison_choice": home_insurance.COMPARISON_CHOICE_VISUALS,
-                "minimal_symbolic": home_insurance.MINIMAL_SYMBOLIC_VISUALS,
-                "lifestyle": home_insurance.LIFESTYLE_VISUALS,
-                "text_first": home_insurance.TEXT_FIRST_VISUALS,
-                "seasonal": home_insurance.SEASONAL_VISUALS,
-            }
-        elif niche == "glp1":
-            from data import glp1
-            return {
-                "diet_fatigue": glp1.DIET_FATIGUE_VISUALS,
-                "clothes_body_awareness": glp1.CLOTHES_BODY_AWARENESS_VISUALS,
-                "health_wake_up_calls": glp1.HEALTH_WAKE_UP_CALLS_VISUALS,
-                "mental_load_food_noise": glp1.MENTAL_LOAD_FOOD_NOISE_VISUALS,
-                "survival_life_extension": glp1.SURVIVAL_LIFE_EXTENSION_VISUALS,
-                "freedom_from_fear_pain": glp1.FREEDOM_FROM_FEAR_PAIN_VISUALS,
-                "sexual_companionship": glp1.SEXUAL_COMPANIONSHIP_VISUALS,
-                "comfortable_living": glp1.COMFORTABLE_LIVING_VISUALS,
-                "superiority_winning": glp1.SUPERIORITY_WINNING_VISUALS,
-                "care_protection_loved_ones": glp1.CARE_PROTECTION_LOVED_ONES_VISUALS,
-                "social_approval": glp1.SOCIAL_APPROVAL_VISUALS,
-                "why_moment": glp1.WHY_MOMENT_VISUALS,
-                "when_moment": glp1.WHEN_MOMENT_VISUALS,
-                "where_moment": glp1.WHERE_MOMENT_VISUALS,
-                "with_whom": glp1.WITH_WHOM_VISUALS,
-                "with_what_activity": glp1.WITH_WHAT_ACTIVITY_VISUALS,
-                "while_wearing_using": glp1.WHILE_WEARING_USING_VISUALS,
-                "while_feeling": glp1.WHILE_FEELING_VISUALS,
-                "unaware": glp1.UNAWARE_VISUALS,
-                "problem_aware": glp1.PROBLEM_AWARE_VISUALS,
-                "solution_aware": glp1.SOLUTION_AWARE_VISUALS,
-                "product_aware": glp1.PRODUCT_AWARE_VISUALS,
-                "most_aware": glp1.MOST_AWARE_VISUALS,
-            }
-        return {}
+        niche_data = self._get_niche_data(niche)
+        return niche_data.get("visual_library", {})
     
     def _select_visuals_from_library(self, niche: str, strategy_name: str, count: int = 2) -> List[str]:
         """
@@ -447,81 +403,111 @@ class AdGenerator:
     
     def _get_niche_specific_guidance(self, niche: str) -> str:
         """Get niche-specific guidance for the prompt."""
-        if niche == "home_insurance":
-            return """
-NICHE-SPECIFIC REQUIREMENTS (HOME INSURANCE):
-- Focus on REALISTIC scenarios homeowners can identify with
-- Show real situations: storm damage, fire, flood, theft, protection
-- Use authentic emotions: fear of loss, relief of protection, family safety
-- Target pain points: high premiums, disaster fears, coverage gaps, savings desire
-- Messaging must feel URGENT but not fear-mongering
-- Visual concepts: real homes, real disasters, real families, real protection
-- AVOID: fantasy elements, castles, fortresses, unrealistic scenarios
-- AVOID: generic stock photo families, overly polished imagery
-"""
-        elif niche == "glp1":
-            return """
-NICHE-SPECIFIC REQUIREMENTS (GLP-1 / WEIGHT LOSS):
-- Focus on TRANSFORMATION and emotional journey
-- Use VARIETY in visual concepts: quiz/interactive interfaces, medical/doctor settings, scale/measurement moments, mirror reflections, lifestyle/confidence scenes, testimonial portraits, celebrity references, before/after (only when strategy specifically calls for it), or other diverse visual types
-- Use authentic emotions: shame, hope, confidence, transformation, urgency, curiosity
-- Target pain points: failed diets, body image, social acceptance, health fears
-- Messaging must feel ASPIRATIONAL with urgency
-- Visual concepts should vary: quiz screens, medical authority, scale moments, lifestyle changes, confidence moments, testimonial style, or transformation proof (when appropriate)
-- AVOID: defaulting to before/after for every image - use diverse visual approaches
-- AVOID: unrealistic body standards, extreme before/after manipulation
-- AVOID: medical claims without proper framing, shame-based imagery only
-- Include elements of: medical authority, social proof, simplicity, variety
-"""
-        elif niche == "auto_insurance":
-            return """
-NICHE-SPECIFIC REQUIREMENTS (AUTO INSURANCE):
-- Focus on REALISTIC driving scenarios and protection
-- Show real situations: safe driving, accidents, family safety, financial protection
-- Use authentic emotions: fear of accidents, relief of coverage, family responsibility, savings
-- Target pain points: high premiums, accident fears, coverage gaps, legal requirements
-- Messaging must feel URGENT but trustworthy
-- Visual concepts: real drivers, real cars, real protection scenarios, savings proof
-- AVOID: extreme accident scenes, fear-mongering, unrealistic scenarios
-- AVOID: generic stock photos, overly dramatic crash imagery
-"""
-        return ""
+        niche_data = self._get_niche_data(niche)
+        return niche_data.get("niche_guidance", "")
+    
+    async def _get_framework_hook_examples_async(self, framework_key: str, niche: Optional[str] = None) -> List[str]:
+        """
+        Get hook examples for a framework. Uses AI generation when enabled, else static from frameworks.py.
+        Falls back to static examples on AI failure or when use_ai_generated_hooks is False.
+        """
+        if not getattr(settings, "use_ai_generated_hooks", False):
+            return get_framework_hook_examples(framework_key, niche)
+        framework = get_framework(framework_key)
+        if not framework:
+            return get_framework_hook_examples(framework_key, niche)
+        niche_label = (niche or "").replace("_", " ").title() or "general advertising"
+        prompt = f"""Generate 6 to 8 short ad hook examples (headline-style phrases) for this ad framework.
+
+Framework: {framework.get('name', framework_key)}
+Description: {framework.get('description', '')}
+Tone: {framework.get('tone', '')}
+Headline style: {framework.get('headline_style', '')}
+Niche/context: {niche_label}
+
+Rules:
+- Each hook must be one short phrase or sentence (under 12 words).
+- Match the framework's tone and style.
+- Make them punchy and scroll-stopping; no generic filler.
+- Return ONLY a JSON object with one key "hooks" containing an array of strings. No other text."""
+
+        try:
+            result = await llm_service.generate_json(prompt=prompt, temperature=0.8)
+            hooks = result.get("hooks") if isinstance(result, dict) else None
+            if isinstance(hooks, list) and len(hooks) > 0:
+                return [str(h).strip() for h in hooks if h]
+        except Exception:
+            pass
+        return get_framework_hook_examples(framework_key, niche)
+    
+    async def _generate_ctas_async(
+        self, niche: str, framework_name: Optional[str] = None
+    ) -> List[str]:
+        """
+        Generate 5–8 CTAs for the niche (and optional framework) via LLM.
+        Returns empty list on failure; caller uses single default when empty.
+        """
+        niche_label = (niche or "").replace("_", " ").title() or "general advertising"
+        context = f"Niche: {niche_label}"
+        if framework_name:
+            context += f". Ad format/framework: {framework_name}"
+        prompt = f"""Generate 5 to 8 short call-to-action (CTA) button/link phrases for a paid ad.
+
+{context}
+
+Rules:
+- Match the niche and tone; avoid generic-only.
+- Return ONLY a JSON object with one key "ctas" containing an array of strings. No other text."""
+
+        try:
+            result = await llm_service.generate_json(prompt=prompt, temperature=0.7)
+            ctas = result.get("ctas") if isinstance(result, dict) else None
+            if isinstance(ctas, list) and len(ctas) > 0:
+                return [str(c).strip() for c in ctas if c]
+        except Exception:
+            pass
+        return []
     
     def _generate_specific_price(self, niche: str) -> str:
         """
         Generate price guidance for the AI.
         The AI will decide whether to include prices and what amounts to use.
-        This method now returns guidance text rather than a hardcoded price.
         """
-        if niche == "home_insurance":
-            return "Consider using oddly specific prices (e.g., $97.33 instead of $100) if the ad format calls for it. Typical range: $37-$147/month. Only include if it enhances believability and fits the ad format."
-        elif niche == "glp1":
-            return "Consider using specific prices if relevant to the ad format. Typical range: $197-$497. Only include if it enhances the message and fits the ad strategy."
-        elif niche == "auto_insurance":
-            return "Consider using oddly specific prices (e.g., $29.00 or $67.33 instead of $30 or $70) if the ad format calls for it. Typical range: $29-$150/month. Only include if it enhances believability and fits the ad format."
-        return "Use contextually appropriate prices if the ad format requires them. Make them oddly specific (not rounded) for believability."
+        niche_data = self._get_niche_data(niche)
+        default = "Use contextually appropriate prices if the ad format requires them. Make them oddly specific (not rounded) for believability."
+        return niche_data.get("price_config", {}).get("guidance", default)
     
     def _generate_niche_numbers(self, niche: str) -> Dict[str, str]:
-        """Generate niche-specific numbers for authenticity."""
-        if niche == "home_insurance":
-            # Insurance savings numbers
-            before = random.randint(1200, 2400)
-            savings_pct = random.uniform(0.55, 0.75)
+        """Generate niche-specific numbers for authenticity from niche number_config."""
+        niche_data = self._get_niche_data(niche)
+        config = niche_data.get("number_config", {})
+        if not config:
+            return {}
+        num_type = config.get("type", "savings")
+        labels = config.get("labels", {})
+        if num_type == "savings":
+            before_range = config.get("before_range", [1200, 2400])
+            savings_range = config.get("savings_pct_range", [0.50, 0.75])
+            before = random.randint(before_range[0], before_range[1])
+            savings_pct = random.uniform(savings_range[0], savings_range[1])
             after = int(before * (1 - savings_pct))
             return {
                 "type": "savings",
                 "before": f"${before:,}/year",
                 "after": f"${after}/year",
                 "difference": f"${before - after:,}",
-                "metric": "savings per year",
+                "metric": labels.get("metric", "savings per year"),
             }
-        elif niche == "glp1":
-            # Weight loss numbers
-            before_weight = random.randint(180, 280)
-            lbs_lost = random.randint(25, 65)
+        if num_type == "weight_loss":
+            before_range = config.get("before_range", [180, 280])
+            loss_range = config.get("loss_range", [25, 65])
+            days_options = config.get("days_options", [60, 90, 120])
+            sizes_range = config.get("sizes_range", [2, 5])
+            before_weight = random.randint(before_range[0], before_range[1])
+            lbs_lost = random.randint(loss_range[0], loss_range[1])
             after_weight = before_weight - lbs_lost
-            days = random.choice([60, 90, 120])
-            sizes_dropped = random.randint(2, 5)
+            days = random.choice(days_options)
+            sizes_dropped = random.randint(sizes_range[0], sizes_range[1])
             return {
                 "type": "weight_loss",
                 "before": f"{before_weight} lbs",
@@ -529,100 +515,10 @@ NICHE-SPECIFIC REQUIREMENTS (AUTO INSURANCE):
                 "difference": f"{lbs_lost} lbs",
                 "days": f"{days} days",
                 "sizes": f"{sizes_dropped} dress sizes",
-                "metric": "pounds lost",
-            }
-        elif niche == "auto_insurance":
-            # Auto insurance savings numbers
-            before = random.randint(1200, 2400)
-            savings_pct = random.uniform(0.50, 0.70)
-            after = int(before * (1 - savings_pct))
-            return {
-                "type": "savings",
-                "before": f"${before:,}/year",
-                "after": f"${after}/year",
-                "difference": f"${before - after:,}",
-                "metric": "savings per year",
+                "metric": labels.get("metric", "pounds lost"),
             }
         return {}
     
-    def _get_framework_container_compatibility(self, framework_key: str) -> List[str]:
-        """
-        Get container types that are most compatible with a framework.
-        Returns list of container keys ordered by compatibility.
-        """
-        compatibility_map = {
-            "breaking_news": ["news_chyron", "system_notification", "push_notification", "browser_alert"],
-            "testimonial": ["reddit_post", "social_post", "imessage", "whatsapp"],
-            "before_after": ["social_post", "reddit_post", "sticky_note", "memo"],
-            "problem_solution": ["imessage", "whatsapp", "sms", "email_notification"],
-            "authority": ["email_notification", "memo", "browser_alert", "system_notification"],
-            "lifestyle": ["social_post", "reddit_post", "imessage", "whatsapp"],
-            "comparison": ["memo", "browser_alert", "email_notification", "standard"],
-            "storytelling": ["social_post", "reddit_post", "imessage", "whatsapp"],
-            "mobile_post": ["imessage", "whatsapp", "sms", "push_notification"],
-            "educational": ["email_notification", "memo", "browser_alert", "standard"],
-        }
-        
-        # Get compatible containers for this framework
-        compatible = compatibility_map.get(framework_key, [])
-        
-        # Add all containers as fallback options
-        all_containers = list(get_all_containers().keys())
-        
-        # Return compatible first, then others
-        return compatible + [c for c in all_containers if c not in compatible]
-    
-    # ========================================================================
-    # CONTAINER SELECTION METHODS
-    # ========================================================================
-    
-    def _select_container(self, prefer_native: bool = True, strategy: str = "balanced", framework_key: Optional[str] = None) -> Dict[str, Any]:
-        """
-        Select a container type for native-looking ad format.
-        Now includes framework-aware selection for better compatibility.
-        
-        Args:
-            prefer_native: Prefer native containers (iMessage, WhatsApp, etc.)
-            strategy: 'native', 'ugc', 'alert', 'balanced', 'all', or 'framework_aware'
-            framework_key: Framework key for compatibility-based selection
-        """
-        from data.containers import get_container
-        
-        all_containers = get_all_containers()
-        container_keys = list(all_containers.keys())
-        
-        # Framework-aware selection (new improvement)
-        if strategy == "framework_aware" and framework_key:
-            compatible_containers = self._get_framework_container_compatibility(framework_key)
-            # 70% chance to use top compatible, 30% for variety
-            if random.random() < 0.7 and compatible_containers:
-                container_keys = compatible_containers[:4]  # Top 4 compatible
-            else:
-                container_keys = compatible_containers  # All compatible options
-        
-        elif strategy == "native":
-            container_keys = get_native_containers()
-        elif strategy == "ugc":
-            container_keys = get_ugc_containers()
-        elif strategy == "alert":
-            container_keys = get_alert_containers()
-        elif strategy == "balanced":
-            # 50% native, 25% UGC, 25% alert/other
-            rand = random.random()
-            if rand < 0.5:
-                container_keys = get_native_containers()
-            elif rand < 0.75:
-                container_keys = get_ugc_containers()
-            else:
-                container_keys = get_alert_containers()
-        # else "all" - use all containers
-        
-        # Select random container from chosen set
-        container_key = random.choice(container_keys) if container_keys else random.choice(list(all_containers.keys()))
-        container = get_container(container_key)
-        
-        return container if container else get_random_container()
-    
     # ========================================================================
     # PROMPT BUILDING METHODS
     # ========================================================================
@@ -637,6 +533,7 @@ NICHE-SPECIFIC REQUIREMENTS (AUTO INSURANCE):
         framework: str,
         framework_data: Dict[str, Any],
         framework_hooks: List[str],
+        cta: str,
         trigger_data: Dict[str, Any] = None,
         trigger_combination: Dict[str, Any] = None,
         power_words: List[str] = None,
@@ -653,19 +550,16 @@ NICHE-SPECIFIC REQUIREMENTS (AUTO INSURANCE):
         """
         strategy_names = [s["name"] for s in strategies]
         strategy_descriptions = [f"- {s['name']}: {s['description']}" for s in strategies]
-        cta = random.choice(niche_data["ctas"])
         niche_guidance = self._get_niche_specific_guidance(niche)
         
-        # Select container (native-looking format)
-        # Use framework-aware container selection (improvement)
-        container_strategy = "framework_aware" if random.random() < 0.6 else random.choice(["native", "ugc", "alert", "balanced"])
-        container = self._select_container(prefer_native=True, strategy=container_strategy, framework_key=framework_data.get("key"))
+        # Same framework drives ad idea, copy angle, AND visual format (no separate container)
         price_guidance = self._generate_specific_price(niche)
         niche_numbers = self._generate_niche_numbers(niche)
         age_bracket = random.choice(AGE_BRACKETS)
         
-        # Build numbers section - AI decides whether to include prices/numbers
-        if niche == "glp1":
+        # Build numbers section from niche number_config type (data-driven)
+        num_type = niche_data.get("number_config", {}).get("type", "savings")
+        if num_type == "weight_loss":
             numbers_section = f"""=== NUMBERS GUIDANCE (WEIGHT LOSS) ===
 You may include specific numbers if they enhance the ad's believability and fit the format:
 - Starting Weight: {niche_numbers['before']}
@@ -699,8 +593,8 @@ DECISION: You decide whether to include prices/numbers based on:
 If including prices: Use oddly specific amounts (e.g., "$97.33/month" not "$100/month") for maximum believability.
 If NOT including prices: Focus on emotional benefits, problem-solution framing, curiosity gaps, and trust without specific dollar amounts."""
         
-        # Headline formulas (updated to show both with and without numbers)
-        if niche == "glp1":
+        # Headline formulas from number_config type (data-driven)
+        if num_type == "weight_loss":
             headline_formulas = """=== PROVEN WINNING HEADLINE FORMULAS (WEIGHT LOSS) ===
 
 WITH NUMBERS (use if numbers section provided):
@@ -819,13 +713,13 @@ CONCEPT: {concept.get('name') if concept else 'N/A'}
 {f'TARGET AUDIENCE: {target_audience}' if target_audience else ''}
 {f'OFFER: {offer}' if offer else ''}
 
-=== CONTAINER FORMAT (Native-Looking Ad) ===
-CONTAINER TYPE: {container['name']}
-DESCRIPTION: {container.get('description', '')}
-VISUAL GUIDANCE: {get_container_visual_guidance(container.get('key', ''))}
-FONT STYLE: {container.get('font_style', '')}
-COLORS: {', '.join(f'{k}: {v}' for k, v in container.get('colors', {}).items())}
-AUTHENTICITY TIPS: {', '.join(container.get('authenticity_tips', [])[:3])}
+=== FRAMEWORK VISUAL FORMAT (same framework for copy + image) ===
+FRAMEWORK: {framework_data.get('name', framework)}
+DESCRIPTION: {framework_data.get('description', '')}
+VISUAL GUIDANCE: {get_framework_visual_guidance(framework_data.get('key', ''))}
+FONT STYLE: {framework_data.get('font_style', '')}
+COLORS: {', '.join(f'{k}: {v}' for k, v in framework_data.get('colors', {}).items())}
+AUTHENTICITY TIPS: {', '.join(framework_data.get('authenticity_tips', [])[:3])}
 
 {numbers_section}
 
@@ -876,16 +770,16 @@ Create a SCROLL-STOPPING Facebook ad for {niche.replace("_", " ").upper()} using
    - You decide whether to include specific metrics/numbers based on what enhances the message. If including, use oddly specific amounts for believability.
    - Create action urgency
 
-4. IMAGE BRIEF (CRITICAL - must match {container['name']} container style)
+4. IMAGE BRIEF (CRITICAL - must match {framework_data.get('name', framework)} framework style)
    - Follow the "{concept.get('name') if concept else 'visual'}" concept: {concept.get('structure') if concept else 'authentic visual'}
-   - Describe the scene for the {container['name']} container format ONLY
-   - Visual guidance: {get_container_visual_guidance(container.get('key', ''))}
+   - Describe the scene for the {framework_data.get('name', framework)} framework ONLY
+   - Visual guidance: {get_framework_visual_guidance(framework_data.get('key', ''))}
    - The image should look like ORGANIC CONTENT, not an ad
    - Include: setting, subjects, props, mood
-   - Follow container authenticity tips: {', '.join(container.get('authenticity_tips', [])[:2])}
-   - CRITICAL: Use ONLY {container['name']} format - DO NOT mix with other container types (no WhatsApp + memo, no iMessage + document)
-   - {f"If chat container: Include 2-4 readable, coherent messages related to {niche.replace('_', ' ').title()}. Use the headline or a variation as one message." if container.get('key') in ['imessage', 'whatsapp', 'sms', 'reddit_post', 'social_post'] else ""}
-   - {f"If document container: Include readable, properly formatted text related to {niche.replace('_', ' ').title()}." if container.get('key') in ['memo', 'email_notification', 'browser_alert'] else ""}
+   - Follow framework authenticity tips: {', '.join(framework_data.get('authenticity_tips', [])[:2])}
+   - CRITICAL: Use ONLY {framework_data.get('name', framework)} format - DO NOT mix with other formats
+   - {f"If chat-style framework (e.g. iMessage, WhatsApp): Include 2-4 readable, coherent messages related to {niche.replace('_', ' ').title()}. Use the headline or a variation as one message." if 'chat_style' in framework_data.get('tags', []) else ""}
+   - {f"If document-style framework (e.g. memo, email): Include readable, properly formatted text related to {niche.replace('_', ' ').title()}." if 'document_style' in framework_data.get('tags', []) else ""}
    - FOR GLP-1: Use VARIETY - show different visual types: quiz interfaces, doctor/medical settings, person on scale, mirror reflections, lifestyle moments, confidence scenes, testimonial portraits, celebrity references, or before/after (only when strategy calls for it) use diverse visual concepts.
    - FOR HOME INSURANCE: Show person with document, savings proof, home setting
 
@@ -903,7 +797,7 @@ Create a SCROLL-STOPPING Facebook ad for {niche.replace("_", " ").upper()} using
 3. ALWAYS create curiosity gap with "THIS", "Instead", "After", "Secret"
 4. NEVER look like an ad - look like NEWS, PROOF, or UGC
 5. Use ACCUSATION framing for maximum impact
-6. The image MUST match the {container['name']} container style
+6. The image MUST match the {framework_data.get('name', framework)} framework style
 
 === OUTPUT FORMAT (JSON) ===
 {{
@@ -911,10 +805,8 @@ Create a SCROLL-STOPPING Facebook ad for {niche.replace("_", " ").upper()} using
     "primary_text": "Your 2-3 sentence emotional amplification with specific numbers",
     "description": "Your one powerful sentence",
     "body_story": "A compelling 8-12 sentence STORY that hooks the reader emotionally. Start with a relatable situation or pain point. Build tension gradually. Show the transformation with vivid details. End with hope and a soft CTA. Write in first or second person for intimacy. Make it engaging and detailed enough to fully capture the reader's attention.",
-    "image_brief": "Detailed description following '{concept.get('name') if concept else 'visual'}' concept and matching {container['name']} container style - organic content feel",
+    "image_brief": "Detailed description following '{concept.get('name') if concept else 'visual'}' concept and matching {framework_data.get('name', framework)} framework style - organic content feel",
     "cta": "{cta}",
-    "container_used": "{container['name']}",
-    "container_key": "{container.get('key', '')}",
     "psychological_angle": "{angle.get('name') if angle else 'Primary psychological trigger being used'}",
     "why_it_works": "Brief explanation of the psychological mechanism"
 }}
@@ -944,16 +836,14 @@ Generate the ad copy now for {niche.replace("_", " ").upper()}. Make it look lik
         image_brief = ad_copy.get("image_brief", "")
         headline = ad_copy.get("headline", "")
         psychological_angle = ad_copy.get("psychological_angle", "")
-        container_key = ad_copy.get("container_key", "")
-        container_name = ad_copy.get("container_used", "Standard Ad")
+        # Same framework used for copy is used for visual (no separate container)
+        framework_key = ad_copy.get("framework_key") or ad_copy.get("container_key", "")
+        framework_name = ad_copy.get("framework") or ad_copy.get("container_used", "Standard Ad")
         price_anchor = ad_copy.get("price_anchor", "$97")
         
-        # Get container data if key is available
-        if container_key:
-            from data.containers import get_container
-            container = get_container(container_key)
-        else:
-            container = {"name": container_name, "visual_guidance": "Standard ad format"}
+        framework_data_img = get_framework(framework_key) if framework_key else None
+        if not framework_data_img:
+            framework_data_img = {"name": framework_name, "visual_style": "Standard ad format"}
         
         # Select visual style (use visuals.py data if available, otherwise strategy visuals)
         if visual_style_data and isinstance(visual_style_data, dict):
@@ -966,7 +856,7 @@ Generate the ad copy now for {niche.replace("_", " ").upper()}. Make it look lik
         # Randomly decide which elements to include (for variety)
         include_vintage_effects = random.random() < 0.7  # 70% chance
         include_text_overlay = random.random() < 0.8  # 80% chance (headline on image)
-        include_container_format = random.random() < 0.4  # 40% chance (many images should be clean without container)
+        include_framework_format = random.random() < 0.4  # 40% chance (many images clean without framework UI style)
         
         # Select vintage film style and damage effects (only if including vintage)
         vintage_style = random.choice(VINTAGE_FILM_STYLES) if include_vintage_effects else None
@@ -995,7 +885,7 @@ Generate the ad copy now for {niche.replace("_", " ").upper()}. Make it look lik
         ]
         text_color = random.choice(text_colors)
         
-        # Niche-specific image guidance (use visuals.py if available)
+        # Niche-specific image guidance (use visuals.py if available, else niche data)
         if niche_visual_guidance_data and isinstance(niche_visual_guidance_data, dict):
             niche_image_guidance = f"""
 NICHE REQUIREMENTS ({niche.replace("_", " ").title()}):
@@ -1003,73 +893,46 @@ SUBJECTS: {', '.join(niche_visual_guidance_data.get('subjects', []))}
 PROPS: {', '.join(niche_visual_guidance_data.get('props', []))}
 AVOID: {', '.join(niche_visual_guidance_data.get('avoid', []))}
 COLOR PREFERENCE: {niche_visual_guidance_data.get('color_preference', 'balanced')}
-"""
-        elif niche == "home_insurance":
-            niche_image_guidance = """
-NICHE REQUIREMENTS:
-- Show REAL American suburban homes (single-family, realistic architecture)
-- Include authentic elements: lawns, driveways, neighborhoods
-- People should look like real homeowners (diverse, relatable, 30-60 age range)
-- Disaster scenes should be realistic but not gratuitous
-- Protection/safety imagery should feel reassuring, not corporate
-- AVOID: mansions, castles, fantasy homes, unrealistic scenarios
-"""
-        elif niche == "glp1":
-            niche_image_guidance = """
-NICHE REQUIREMENTS (GLP-1):
-- Use VARIETY in visual types
-- Visual options include: quiz/interactive interfaces, doctor/medical settings, person on scale, mirror reflections, lifestyle/confidence scenes, testimonial portraits, celebrity references, measurement moments, or before/after (only when the strategy specifically requires it)
-- Show REAL people in various moments (not just transformation)
-- Body types should be relatable (not fitness models)
-- Include authentic lifestyle elements: real clothes, real settings
-- Medical elements should look professional and trustworthy
-- Confidence/transformation moments should feel genuine
-- AVOID: defaulting to before/after for every image - prioritize visual variety
-- AVOID: extreme body manipulation, unrealistic transformations, shame-inducing imagery
-- AVOID: elderly people over 65, senior citizens, very old looking people, gray-haired elderly groups
-- ENCOURAGE: diverse visual concepts that match the strategy (quiz for quiz strategy, medical for authority strategy, lifestyle for aspiration, etc.)
-- AGE GUIDANCE: Show people aged 30-50 primarily. DO NOT default to elderly/senior citizens. Target audience is middle-aged adults (30s-40s), NOT seniors.
 """
         else:
-            niche_image_guidance = ""
+            niche_data = self._get_niche_data(niche)
+            niche_image_guidance = niche_data.get("image_guidance", "")
         
-        # Container-specific visual guidance (from containers.py)
-        # CRITICAL: Use ONLY ONE container type, ensure readable text
-        container_visual_guidance = get_container_visual_guidance(container_key) if container_key else container.get("visual_guidance", "")
+        # Framework visual guidance (same framework as copy)
+        framework_visual_guidance = get_framework_visual_guidance(framework_key) if framework_key else (framework_data_img.get("visual_style") or framework_data_img.get("visual_guidance", ""))
         
-        # Determine if this is a chat/message container that needs readable text
-        is_chat_container = container_key in ["imessage", "whatsapp", "sms", "reddit_post", "social_post"]
-        is_document_container = container_key in ["memo", "email_notification", "browser_alert"]
+        is_chat_style = "chat_style" in framework_data_img.get("tags", [])
+        is_document_style = "document_style" in framework_data_img.get("tags", [])
         
-        container_guidance_section = f"""
-=== CONTAINER FORMAT REQUIREMENTS ===
-CRITICAL: Use ONLY the {container.get('name', 'Standard Ad')} container format. DO NOT mix multiple container types.
+        framework_format_section = f"""
+=== FRAMEWORK FORMAT REQUIREMENTS ===
+CRITICAL: Use ONLY the {framework_data_img.get('name', 'Standard Ad')} framework style. DO NOT mix multiple formats.
 
-Container Type: {container.get('name', 'Standard Ad')}
-Visual Guidance: {container_visual_guidance}
+Framework: {framework_data_img.get('name', 'Standard Ad')}
+Visual Guidance: {framework_visual_guidance}
 
 REQUIREMENTS:
-1. USE ONLY THIS CONTAINER TYPE - NO other containers (no mixing WhatsApp + memo, no mixing iMessage + document)
-2. NO decorative borders, frames, or boxes around the container
+1. USE ONLY THIS FRAMEWORK STYLE - NO mixing (e.g. no WhatsApp + memo, no iMessage + document)
+2. NO decorative borders, frames, or boxes
 3. NO banners, badges, or logos
 4. NO overlay boxes or rectangular overlays
-5. Focus on authentic, natural appearance of the {container.get('name', 'Standard Ad')} format only
-
-{"=== TEXT REQUIREMENTS FOR CHAT CONTAINERS ===" if is_chat_container else ""}
-{"CRITICAL: All text in chat bubbles MUST be:" if is_chat_container else ""}
-{"- READABLE and COHERENT (not gibberish, not placeholder text)" if is_chat_container else ""}
-{f"- Realistic conversation text related to {niche.replace('_', ' ').title()}" if is_chat_container else ""}
-{"- Proper spelling and grammar" if is_chat_container else ""}
-{"- Natural message flow (2-4 messages max)" if is_chat_container else ""}
-{"- Use the headline or a variation as one of the messages" if is_chat_container else ""}
-{"- NO placeholder text like 'lorem ipsum' or random characters" if is_chat_container else ""}
-
-{"=== TEXT REQUIREMENTS FOR DOCUMENT CONTAINERS ===" if is_document_container else ""}
-{"CRITICAL: All text in documents MUST be:" if is_document_container else ""}
-{"- READABLE and COHERENT" if is_document_container else ""}
-{f"- Related to {niche.replace('_', ' ').title()} topic" if is_document_container else ""}
-{"- Proper formatting (title, body text, etc.)" if is_document_container else ""}
-{"- NO gibberish or placeholder text" if is_document_container else ""}
+5. Focus on authentic, natural appearance of the {framework_data_img.get('name', 'Standard Ad')} format only
+
+{"=== TEXT REQUIREMENTS FOR CHAT-STYLE FRAMEWORKS ===" if is_chat_style else ""}
+{"CRITICAL: All text in chat bubbles MUST be:" if is_chat_style else ""}
+{"- READABLE and COHERENT (not gibberish, not placeholder text)" if is_chat_style else ""}
+{f"- Realistic conversation text related to {niche.replace('_', ' ').title()}" if is_chat_style else ""}
+{"- Proper spelling and grammar" if is_chat_style else ""}
+{"- Natural message flow (2-4 messages max)" if is_chat_style else ""}
+{"- Use the headline or a variation as one of the messages" if is_chat_style else ""}
+{"- NO placeholder text like 'lorem ipsum' or random characters" if is_chat_style else ""}
+
+{"=== TEXT REQUIREMENTS FOR DOCUMENT-STYLE FRAMEWORKS ===" if is_document_style else ""}
+{"CRITICAL: All text in documents MUST be:" if is_document_style else ""}
+{"- READABLE and COHERENT" if is_document_style else ""}
+{f"- Related to {niche.replace('_', ' ').title()} topic" if is_document_style else ""}
+{"- Proper formatting (title, body text, etc.)" if is_document_style else ""}
+{"- NO gibberish or placeholder text" if is_document_style else ""}
 """
 
         # Build flexible prompt based on what to include
@@ -1083,30 +946,29 @@ REQUIREMENTS:
    - Visible grain throughout
 """
         
-        container_section = ""
-        if include_container_format:
-            # Only 40% of images will use container format
-            # CRITICAL: Use ONLY the specified container, ensure readable text
-            container_section = f"""
-{container_guidance_section}
+        framework_section = ""
+        if include_framework_format:
+            # 40% of images use the same framework's visual style (e.g. iMessage, Reddit)
+            framework_section = f"""
+{framework_format_section}
 
 CRITICAL REMINDERS:
-- Use ONLY {container.get('name', 'Standard Ad')} format - NO mixing with other containers
-- If using chat container: All text MUST be readable, coherent, and related to the {niche.replace('_', ' ').title()} niche
-- If using document container: All text MUST be readable and properly formatted
+- Use ONLY {framework_data_img.get('name', 'Standard Ad')} format - NO mixing with other formats
+- If chat-style framework: All text MUST be readable, coherent, and related to the {niche.replace('_', ' ').title()} niche
+- If document-style framework: All text MUST be readable and properly formatted
 - NO gibberish, placeholder text, or random characters
 - NO decorative borders, frames, or boxes
 """
         else:
-            # 60% of images will be clean, natural images without container format
-            container_section = """
-=== STYLE GUIDANCE (NO CONTAINER FORMAT) ===
-- Natural, authentic image - NO container format
+            # 60% of images: clean, natural (no app/screenshot style)
+            framework_section = """
+=== STYLE GUIDANCE (NO FRAMEWORK UI STYLE) ===
+- Natural, authentic image - no app/screenshot style
    - Must NOT look like a polished advertisement
 - Should feel like authentic, organic content
 - Real, unpolished, natural appearance
 - NO decorative borders, banners, overlays, or boxes
-- NO native app interfaces, screenshots, or container styles
+- NO native app interfaces or screenshot-style frames
 - Just a clean, natural photograph or scene
 """
         
@@ -1140,7 +1002,7 @@ NO text overlays, decorative elements, borders, banners, or overlays.
         prompt = f"""Create a Facebook advertisement image that looks like AUTHENTIC, ORGANIC CONTENT.
 
 {vintage_section}
-{container_section}
+{framework_section}
 {text_overlay_section}
 
 === VISUAL SCENE ===
@@ -1238,10 +1100,10 @@ DOCUMENTS (if present):
 - NO numbers, prices, dollar amounts, or savings figures displayed prominently
 - NO text overlays with numerical information
 - Focus on the natural scene only, no added presentation elements or numbers
-- NO mixing multiple container types (e.g., NO WhatsApp + memo, NO iMessage + document)
+- NO mixing multiple framework formats (e.g., NO WhatsApp + memo, NO iMessage + document)
 - NO gibberish, placeholder text, or random characters in chat bubbles or documents
 - NO "lorem ipsum", placeholder text, or meaningless character strings
-- If using a container format, use ONLY that one container type - NO mixing
+- If using a framework format (e.g. iMessage, memo), use ONLY that one format - NO mixing
 - NO DUPLICATE TEXT - do not show the same text/message in multiple places
 - NO repeating headlines or prices in different formats or locations
 - Text should appear ONCE only, not multiple times in the image
@@ -1296,35 +1158,12 @@ CRITICAL REQUIREMENTS:
             prompt = re.sub(pattern, '', prompt, flags=re.IGNORECASE)
         
         # =====================================================================
-        # 2. FIX DEMOGRAPHIC ISSUES (niche-specific)
+        # 2. FIX DEMOGRAPHIC ISSUES (niche-specific from niche data)
         # =====================================================================
         prompt_lower = prompt.lower()
-        
-        # GLP-1: Fix elderly/senior defaults - target is 30-50 adults
-        if niche and niche.lower() == 'glp1':
-            # Replace elderly references with middle-aged
-            elderly_replacements = [
-                (r'\b(elderly|senior|seniors|old people|old person)\b', 'middle-aged adult'),
-                (r'\b(grandparent|grandfather|grandmother|grandma|grandpa)\b', 'parent'),
-                (r'\b(70[\s-]?year[\s-]?old|80[\s-]?year[\s-]?old|65[\s-]?year[\s-]?old)\b', '40-year-old'),
-                (r'\b(in their 60s|in their 70s|in their 80s)\b', 'in their 40s'),
-                (r'\b(retirement age|retired person|retiree)\b', 'working professional'),
-                (r'\bgray[\s-]?haired elderly\b', 'confident adult'),
-                (r'\bsenior citizen\b', 'adult'),
-            ]
-            for pattern, replacement in elderly_replacements:
-                prompt = re.sub(pattern, replacement, prompt, flags=re.IGNORECASE)
-        
-        # Home Insurance: Ensure American suburban context
-        if niche and niche.lower() == 'home_insurance':
-            # Fix non-American home references
-            home_replacements = [
-                (r'\b(flat|apartment|condo)\b(?! insurance)', 'house'),
-                (r'\b(mansion|castle|estate)\b', 'suburban home'),
-                (r'\b(european|british|uk) style home\b', 'American suburban home'),
-            ]
-            for pattern, replacement in home_replacements:
-                prompt = re.sub(pattern, replacement, prompt, flags=re.IGNORECASE)
+        niche_data_sanitize = self._get_niche_data(niche) if niche else {}
+        for pattern, replacement in niche_data_sanitize.get("prompt_sanitization_replacements", []):
+            prompt = re.sub(pattern, replacement, prompt, flags=re.IGNORECASE)
         
         # =====================================================================
         # 3. FIX ILLOGICAL VISUAL COMBINATIONS
@@ -1525,8 +1364,10 @@ CRITICAL REQUIREMENTS:
         creative_direction = random.choice(niche_data["creative_directions"])
         visual_mood = random.choice(niche_data["visual_moods"])
         
-        # Framework already selected above for compatibility scoring
-        framework_hooks = get_framework_hook_examples(framework_key, niche)
+        # Framework hook examples: AI-generated when enabled, else static from frameworks.py
+        framework_hooks = await self._get_framework_hook_examples_async(framework_key, niche)
+        ctas = await self._generate_ctas_async(niche, framework_data.get("name"))
+        cta = random.choice(ctas) if ctas else "Learn More"
         
         # Use visual elements from visuals.py (instead of hardcoded)
         visual_style_data = get_random_visual_style()
@@ -1595,6 +1436,7 @@ CRITICAL REQUIREMENTS:
             framework=framework,
             framework_data=framework_data,
             framework_hooks=framework_hooks,
+            cta=cta,
             trigger_data=trigger_data,
             trigger_combination=trigger_combination,
             power_words=power_words,
@@ -1610,6 +1452,12 @@ CRITICAL REQUIREMENTS:
             temperature=0.95,  # High for variety
         )
         
+        # Same framework drives visuals: set framework on ad_copy for image step
+        ad_copy["framework_key"] = framework_data["key"]
+        ad_copy["framework"] = framework_data["name"]
+        ad_copy["container_key"] = framework_data["key"]   # backward compat
+        ad_copy["container_used"] = framework_data["name"]  # backward compat
+        
         # Generate image(s) with professional prompt - PARALLELIZED
         async def generate_single_image(image_index: int):
             """Helper function to generate a single image with all processing."""
@@ -1743,6 +1591,7 @@ CRITICAL REQUIREMENTS:
                         why_it_works=ad_copy.get("why_it_works", ""),
                         username=username,  # Pass username
                         image_url=image.get("image_url"),
+                        r2_url=image.get("r2_url"),
                         image_filename=image.get("filename"),
                         image_model=image.get("model_used"),
                         image_seed=image.get("seed"),
@@ -1907,6 +1756,8 @@ CONCEPT: {concept.get('name', 'Custom Concept')}
         
         # Get niche data
         niche_data = NICHE_DATA.get(niche, home_insurance.get_niche_data)()
+        ctas = await self._generate_ctas_async(niche)
+        cta = random.choice(ctas) if ctas else "Learn More"
         
         # Build specialized prompt using angle + concept
         ad_copy_prompt = self._build_matrix_ad_prompt(
@@ -1914,6 +1765,7 @@ CONCEPT: {concept.get('name', 'Custom Concept')}
             angle=angle,
             concept=concept,
             niche_data=niche_data,
+            cta=cta,
             core_motivator=core_motivator,
             target_audience=target_audience,
             offer=offer,
@@ -2068,6 +1920,7 @@ CONCEPT: {concept.get('name', 'Custom Concept')}
                         why_it_works=ad_copy.get("why_it_works", ""),
                         username=username,  # Pass username
                         image_url=image.get("image_url"),
+                        r2_url=image.get("r2_url"),
                         image_filename=image.get("filename"),
                         image_model=image.get("model_used"),
                         image_seed=image.get("seed"),
@@ -2382,6 +2235,7 @@ CONCEPT: {concept.get('name', 'Custom Concept')}
                             why_it_works=f"Angle: {strategy.angle}, Concept: {strategy.concept}",
                             username=username,  # Pass username
                             image_url=image.get("image_url"),
+                            r2_url=image.get("r2_url"),
                             image_filename=image.get("filename"),
                             image_model=image.get("model_used"),
                             image_prompt=image.get("image_prompt"),
@@ -2591,29 +2445,27 @@ Return JSON:
         angle: Dict[str, Any],
         concept: Dict[str, Any],
         niche_data: Dict[str, Any],
+        cta: str,
         core_motivator: Optional[str] = None,
         target_audience: Optional[str] = None,
         offer: Optional[str] = None,
     ) -> str:
         """Build ad copy prompt using angle + concept framework."""
         
-        cta = random.choice(niche_data.get("ctas", ["Learn More"]))
-        
         # AI will decide whether to include numbers based on ad format and strategy
         # Always provide guidance, AI decides usage
         
-        # Get niche-specific numbers guidance (AI decides if/when to use)
-        if True:  # Always provide guidance
-            if niche == "glp1":
-                numbers = self._generate_niche_numbers(niche)
-                numbers_section = f"""SPECIFIC NUMBERS TO USE:
+        # Get niche-specific numbers guidance from number_config type (AI decides if/when to use)
+        numbers = self._generate_niche_numbers(niche)
+        num_type = niche_data.get("number_config", {}).get("type", "savings")
+        if num_type == "weight_loss":
+            numbers_section = f"""SPECIFIC NUMBERS TO USE:
 - Weight Lost: {numbers['difference']}
 - Timeframe: {numbers['days']}
 - Starting: {numbers['before']}, Current: {numbers['after']}"""
-            else:
-                numbers = self._generate_niche_numbers(niche)
-                price_guidance = self._generate_specific_price(niche)
-                numbers_section = f"""NUMBERS GUIDANCE (you decide if/when to use):
+        else:
+            price_guidance = self._generate_specific_price(niche)
+            numbers_section = f"""NUMBERS GUIDANCE (you decide if/when to use):
 - Price Guidance: {price_guidance}
 - Saved: {numbers['difference']}/year
 - Before: {numbers['before']}, After: {numbers['after']}
@@ -2710,19 +2562,9 @@ Generate the ad now. Be bold, be specific, trigger {angle.get('trigger')}."""
         ]
         text_style = random.choice(text_styles)
         
-        # Get niche-specific guidance
-        if niche == "home_insurance":
-            niche_guidance = """
-NICHE: Home Insurance
-- Show real American homes, suburban settings
-- People should be diverse, relatable homeowners (30-60)
-- Disaster scenes should be realistic but not gratuitous"""
-        else:
-            niche_guidance = """
-NICHE: GLP-1 / Weight Loss
-- Show real transformation moments
-- People should be relatable, not fitness models
-- Confidence and lifestyle improvement focus"""
+        # Get niche-specific guidance from niche data
+        niche_data_img = self._get_niche_data(niche)
+        niche_guidance = niche_data_img.get("image_niche_guidance_short", "").strip() or f"NICHE: {niche.replace('_', ' ').title()}"
         
         if use_motivator:
             text_section = f'''=== MOTIVATOR PHRASE (blend naturally into the scene) ===